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Google: annual advertising revenue 2001-2019

In 2019, Google's ad revenue amounted to almost 134.81 billion US dollars. The company generates advertising revenue through its Google Ads platform, which enables advertisers to display ads, product listings and service offerings across Google’s extensive ad network (properties, partner sites, and apps) to web users.

Google advertising

In 2019, advertising accounted for the majority of Google’s total revenue, which amounted to a total of 160.74 billion U.S. dollars. In the most recent fiscal period, advertising revenue through Google Sites made up 70.9 percent of the company's revenues.
Google market share

These revenue figures come as no surprise, as Google accounts for the majority of the online and mobile search market worldwide. As of January 2019, Google was responsible for almost 90 percent of global desktop search traffic. The company holds a market share of around 90 percent in a wide range of digital markets, having little to no domestic competition in many of them. China, Russia, and to a certain extent, Japan, are some of the few notable exceptions, where local products are more preferred.

Advertising revenue of Google from 2001 to 2019

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Sources

Release date

February 2020

Region

Worldwide

Survey time period

2001 to 2019

Supplementary notes

Values regarding 2013 and onwards have been adjusted retroactively to reflect Google segment revenue of Alphabet Inc. instead of Google's total company revenue as prior to restructuring. Figures regarding 2017 and 2018 have been restated in the 2019 Annual Report to conform with current period presentation.

Alphabet Inc. is an American multinational conglomerate created in 2015 as the parent company of Google and several other companies previously owned by or tied to Google.

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Statistics on "Google"

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