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OVER 400,000
SUCCESSES
IN ALL PARTS
OF THE WORLD

THE PELMAN INSTITUTE OF AMERICA, Inc.

505 FIFTH AVENUE NEW YORK

ENGLAND

Pelman House, 4 Bloomsbury Street, London, W. C. I.
AUSTRALIA

46/48 Market Street Melbourne

SOUTH AFRICA
Club Arcade Durban
INDIA
Chowpatti, Sea Face Bombay
CANADA

Temple Bldg. . TorontoTHE PELMAN INSTITUTE

President:
GEORGE CREEL

Founder:
WILLIAM J. ENNEVER

Director of Instruction:
Dr. DAVID MITCHELL, B.A. (Toronto), A.M., Ph.D.
(Pennsylvania)

Heads of the Instructional Stat:
HELEN R. SKERRETT, B.S. (Penn.), A. M. (Penn.)

GRACE LYMAN, Ph.B. (Chicago), A.M. (Stanford)

EGBERT M. TURNER, B.A. (City College, N. Y.);
A.M. (Columbia)

JOSEPH ZIMMERMAN, B.A. (City College, N. 'Y.),
A.M. (Columbia)

Members of the Advisory Board:
T. SHARPER KNOWLSON, Chairman
Ss. GRAHAM CONNOR, M.B. (Kdin.)
MORLEY DAINOW, B.Sc. (London)
P. B. GAVIN, M.A. (N.U.I., Dublin)

Librarian:

FLORENCE J. FULDA

Secretary:
B. C. McCULLOCH, B.A. (Northwestern)

Copyright 1919 by George Creel
Printed in U. S. A.PELMANISM

What It Is and What It Does
By George Creel
ELMANISM is the science of success, the

science of right thinking, the science of put-
ting right thought into dynamic action. It helps
people to use fully the powers that they know
about, and what is even more important, how to
discover and use the hidden, sleeping powers that
they do not know about. It teaches how to de-
velop personality, how to build character, how to
strengthen individuality, how to succeed. In-
stead of training the memory alone, or reasoning
power alone, or will power alone, it realizes the
absolute necessity of mental team play and trains
the mind as a unity.

PELMANISM is neither an experiment nor a
theory, but a world idea, a world force. For
more than twenty years it has been fighting in-
efficiency and failure in many lands and lan-
guages. England, Ireland, Scotland, Australia,
Canada, South Africa, India, France, Italy,
Holland and Russia—all have paid tribute to
the dynamic effects of this time-tested, time-
proved course in mental training. In response
to overwhelming demands, the work is being ex-

3tended to new countries, and by special appeal,
the lessons are being put into Braile for the use
of the blind.
400,000 Pelmanists

Four hundred thousand Pelmanists are in
action today, driving to success with irresistible
power, and their testimony 1s open for inspection
at all times. Not only is the Pelman Institute
unique in the full sense of the word—being the
only Institute of its kind in the whole world—
but, moreover, it must necessarily remain so.
Experience is an essential factor in training of
this kind, and the Pelman Institute possesses the
accumulated experience of upwards of a quarter
of a century, gained in dealing with students of
all occupations and positions in life.

With its record of world success, the famous
course in mind training is now operated by
Americans in America for American men and
women. It is, and I say it advisedly, the biggest
thing that has come to the United States in many
a year.

Viewed historically, Prtmanism has shown
intelligent growth. ‘Twenty years ago it was a
simple memory training system. Time has
broadened it. ‘Today is does not confine itself to
the training of just this one function of the
human mind, but develops and scientifically exer-
cises all of the mental powers.

The founder of PELMANtIsM had an idea. He
went to leading psychologists of England and
America, and said: “I have a good memory
system. I think I may say that it is the best.

ABut it occurs to me that there is small point in
memory unless there’s a well-developed mind.
You gentlemen teach the science of the mind.
But you teach it only to those who come to you.
And few come, for psychology is looked upon as
_‘high-brow.’ Why can’t we popularize it? Why
can’t we make people train their minds just as
they train their bodies? Why can’t you put all

that you have to teach into a series of simple,

understandable lessons that can be grasped by
the average man with an average education?”

And the eminent professors did it! Pruman-
ism today is the one known course in applied
psychology, the one course that builds mind as
a physical instructor builds muscle. There is
nothing really new in it. All of its truths are
as old as the hills. But it reduces these truths
to practical use. It puts them into harness for
the doing of the day’s work.

The Crime of Originality

The trouble with most people is that they are
flabby-minded without knowing it. This is prin-
cipally the fault of our schools. As it is today,
with certain notable exceptions, the educational
system of the United States kills initiative,
deadens imagination and makes originality an
offense. Uniformity is the ideal; the idea is to
have all pupils doing the same thing, at the same
time, in the same way. Children are placed in
regular rows, and the prize schoolroom is the one
in which a deadly routine has been brought to
perfection.

5Where our educational system falls down most
completely, however, is in its failure to get across
the truth that the human mind has got to be
exercised. Boys and girls come to maturity with
the idea that the mind is an automatic device, and
that it will “take care of itself.’ As a conse-
quence, memory goes, concentration fails, will-
power weakens, imagination disappears, and the
result is a general inefficiency that stands help-
less before the simplest problems of life. Mental
fat, however, can be worked off just as physical
fat can be worked off by proper exercise. PEL-
MANISM gives it. The strong mind, the eager
ambition, the quick decision, the driving purpose,
originality in thinking, these are the secrets of
success, and it is these things that PELMANISM
will help you to get. It does not matter whether
you are a laborer or a professional man, a mer-
chant or a farmer, a clerk or a skilled worker,
PrELMANISM will give you the essentials to suc-
cess. It may not carry you to the top rung of
the ladder, but it will make you climb.

It is not, however, an educational machine for
grinding out standardized brains, for it realizes
that there are wide differences in the minds and
problems of men. It develops individual men-
tality to its highest power.

The Little Gray Books

The course comes in twelve lessons—twelve
“Little Gray Books.” They are sent one at a
time and the student fills out work sheets that
are gone over, with pen and ink, by a staff of
trained instructors. There is nothing arduous

6about the course, and it offers no great difficul-
ties, but 1t does require application. PELMANISM
has got to be worked at.

There is no “magic” or “mystery” about it.
It is not “learned in an evening.” Brains are not
born, neither are brains evolved by miracles. Just
as the arms stay weak, or grow flabby, when not
used, so does an unexercised mind stay weak or
grow flabby. You can take a pill for a sluggish
liver, but all the patent medicines in the world
can’t help a sluggish mind.

Our Limitless Minds

PELMANISM is not a “pill” system. It pro-
ceeds upon the scientific theory that there is no
law in nature that condemns the human mind to
permanent limitations. Only recently have the
limitless possibilities of the brain come to be
understood. Hitherto considered wntrainable,
the brain is now known to be the most trainable
organ of the body. There are literally no bounds
to its development by proper methods. PELMAN-
ism has perfected these methods. It develops the
mental faculties by regular exercise, just as the
athlete develops his muscles. It gives the mind a

ymnasium to work in; it prescribes the work
scientifically and skilled educators superintend
the work. The “Little Gray Books” are intel-
lectual dumbbells.

I say deliberately, and with the deepest con-
viction, that Penmanism will do what it promises
to do. Followed honestly, it will give greater
power of self-realization and self-expression in
word, thought and action. It will stop wool-

Wygathering and mind-wandering. It will develop
mind, character, personality, giving ambition,
energy, concentration and self-reliance.

Americans need it as much as other countries
needed it. ‘There are too many men who are
“old at forty;” too many people who complain
about their “luck” when they fail; too many peo-
ple without ambition or who have “lost their
nerve:” too many “job cowards” living under the
daily fear of being “fired.”

Original thinking is almost a lost art. We
look at games instead of playing them. The less
the mental demand the more popular the play.
There is music in restaurants because it is too
much trouble to talk intelligently. Life is cut to
pieces by deep ruts, with the people in them never
looking over the sides. Greater driving force
and higher powers of concentration will add to
the nation’s assets.

Go Forward or Drop Back

There is nothing more true than that success
and failure are next-door neighbors. The success
of to-day may be the failure of to-morrow, and
the inefficient can rise to efficiency when he wills
it. No one can mark time in modern life, much
less stand still.

PELMANISM has benefits for women as well as
for men. Women in commercial pursuits have
the same problems to overcome as men. Women
in the home are operating a business, a highly
specialized, complex business, requiring every
ounce of judgment, energy, self-reliance and
quick decision that it is possible to develop.

8Talk of quick and large salary raises suggests
quackery, but I have seen bundles of letters tell-
ing how PrLmManism has increased earning ca-
pacities from 20 to 200 per cent. With my own
ears I have heard the testimony of employers to
this effect. Why not? Increased efficiency is
worth more money. Aroused ambition and
heightened energies refuse to let a man rest
content with “well enough.” Business demands
ever - increasing efficiency and employers are
quick to recognize it and reward it.

But PELMANISM is bigger than that. There’s
more to it than the making of money. It makes
for a richer and more wholesome and more inter-
esting life.

The Complete Personality

Too many people are mentally lopsided, know-
ing just the one thing or taking interest in only
one thing. Of all living creatures they are the
most deadly. I have seen eminent scholars who
were the dullest of talkers; successful business
men who knew nothing of literature, art or
music; people of achievement sitting tongue-tied
in 2 crowd while some fool held the floor; masters
of industry ignorant of every social value; work-
ers whose lives were drab because they did not
know how to put color in them, and I have heard
men and women of real intelligence forced to
rely on anecdotes to keep up a conversation.

The emphasis of PELMANISM is on a complete
personality. It does away with lopsided develop-
ments. It points the way to cultural values as
well as to material success. It opens the windows

9

aof the mind to the voices of the world; it puts the
stored wealth of memory at the service of the
tongue; it burns away stupid diffidences by de-
veloping self-realization and self-expression; it
makes unnecessary the stereotyped in speech and
thought and action.

PELMANISM, in effect, teaches how to spend
the gold that is in the purse of life, not merely
the copper coins. It considers life as a rich and
expansive whole, not as a collection of unrelated
fragments from which the individual must make
his choice.

One may utilize PeELMANISM as a means of
achieving some immediate purpose—financial,
social, educational or cultural—but the advan-
tages of the training touch life and living at every
point.

(Signed) GrorGE CREEL.

 

10A GREAT WRITER’S VERDICT

EROME K. JEROME, author of “The Passing of
the Third Floor Back,” “Three Men In a
Boat,” “Idle Thoughts of an Idle Fellow,” and
one of the world’s most brilliant authors, pub-
licists and dramatists, is an enthusiastic PELMAN-
Ist and gives this open testimony:

“All book learning depends for its usefulness upon
memory. We give the boy the books to learn, but we
take no trouble to teach him how to remember. We give
him the books first, and twenty years later let him, if
he chooses, go to the Petman Institute to learn how to
make use of them. The consequence is that two-thirds
of the time he has spent upon his book learning is so
much of his life wasted.

“Every youngster comes into this world provided with
a fine box of tools necessary for his life’s work. It is
neatly packed and nothing is missing. He carries it in
his brain. It contains Concentration, Observation, Im-
agination (the Mother of Enterprise), Organization—
quite a number of useful tools, mostly ending in “tion.”
And, above all, Memory. Properly employed, they will
enable him to accomplish any task to which Fate may
call him. But nobody shows him how to use them. “Oh,
that’s all right,’ we say; ‘he'll find out in time.’ So he
does, with luck, towards the end of middle life, after
years of bungling and despair. And by a little help in
the beginning, by the help of Petmanism—I don’t care
what it’s called, I mean by showing him how to employ
and become deft in the use of his brain—how to observe
truly and perceive rapidly; how to concentrate his at-
tention and arrange his ideas; how to think and how to
reason—above all, how to remember, he might have been
a useful member of society from the beginning.

“As it is, he has to trust to hearing about Perman-
ism. I am more than willing to help in making it known
to him. He ought to have been taught it when he was
young. The sooner he takes it up the better for him
and for the country. It won’t turn him into a genius.
It won’t put more brain into him than the Lord gave
him. But it will enable him to make full use of the
brain he has been given. Most of us at present are
wasting it.”

11

 
 
 
 
 
 
 
   
 
 
 
   
 
 
   
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
   

ee arena er meee - aTHE BUSINESS VALUES OF
PELMANISM

PreLMANIsM is able to guarantee advancement
and increased incomes for the very simple reason
that it gives workers the qualities that employers
are hoping for and searching for. Salary is no
longer the determining consideration: the main
thing is intelligent service. One of the country’s
greatest executives, speaking recently to the
writer, made this statement:

“For every efficient man or woman, there are
ninety-nine inefficients. Stenographers who lis-
ten with one ear only, secretaries who can’t re-
member, clerks who keep their eyes on the clock,
department heads who are afraid to make de-
cisions of their own, superintendents utterly lack-
ing in initiative and originality—nearly all of
them a wool-gathering lot without ability to con-
centrate on anything but quitting time. Not one
in a hundred has any real interest in his work
beyond doing as little as he can for the money
he gets.’

The same complaint comes from the trades and
professions: Carelessness, laziness and indiffer-
ence instead of intelligent enthusiasm, driving
purpose and quick thinking: A willingness to
“stay put” instead of the eager ambition that
fairly begs for new opportunities and larger re-
sponsibilities. As a result, employers of every
kind are the hunters today, scouring the country

in search of men and women who ean “deliver
the goods.”

12

etIt used to be the case that one or two lines in
the “Help Wanted” columns answered every
business necessity. Pick up the papers today,
however, and one will find expensive display ad-
vertisements such as these:

“We have an immediate opening for a man with

the ability to organize, direct, and get results
trom a staff of salesmen. He must have balance.
He must have speed. He must have initiative and
imagination. Above all, he must have personality.
For the right man, this carries with it the chance
to accomplish some of the biggest things ever done
in business, and we wish to leave no stone un-
turned to find the right man.”

‘“‘An industrial corporation offers an unusual op-
portunity for a man between 25 and 88 who pos-
sesses forceful personality and good business
judgment. A place on the Board of Directors to
the man who can qualify, in addition to a liberal
salary.”

Initiative! Imagination! Personality! Good
Judgment! Originality! These are the master
words of modern life, and it is precisely these
qualities that PELMANISM develops, strengthens,
and directs. It opens your mind for inspection,
letting you see wherein you are strong, wherein
you are weak, and even as it adds to strength,
so does it correct weakness.

Where the average employer makes a mistake
is in assuming that inefficiency is willful and pre-
meditated. He is convinced that his employees
do not want to give good service and have no
real interest in advancement. This is true in
very few cases. The general run of working
men and women have no desire to cheat, most

of them have their hopes of holding places of
13power and distinction, and all of them want to
earn more money. ‘The trouble is that they ex-
press themselves in day dreams and not wm action.

When analyzed, this is seen to be a misfortune,
not a fault. How can they listen when they have
never been taught concentration? How can they
have initiation and originality when our educa-
tional system tries its best to turn pupils into
parrots and have them all uniform in type!
How can they have purpose, and hold to it, when
our life ignores the fundamental truth that the
human mind has got to be exercised in order to
get fit and stay fit? As a matter of fact, the
majority of workers are doomed to day dreams
because their training, or lack of it, has robbed
them of their mental teeth. They can’t take hold
and hang on. The mind, unused to continued
effort, tires quickly and jumps from one thing
to another like a grasshopper.

Self-Realization

PELMANISM does the simple, obvious thing;
first of all, it teaches self-realization. Very few
people really know themselves. They imagine
they are this or that, and blunder through life
the victims of their own ignorance. In the second
place, PELMANisM trains the mind, exercising it
scientifically, meeting its new strength with new
tests, until, at the end, there is perfect balance,
full power and an amazing tirelessness.

Another great mistake, and one made gener-
ally, is the assumption that business is a purely
mechanical process. There is, on every hand, a

14general belief that business calls for the hard
qualities, not the fine ones—that it is a thing of
routine, not a drama of inspiration. As a matter
of fact, modern business is an organization as in-
teresting as it is vast, and its operations make
steady and imperative demand upon every men-
tal quality. Not a day passes that its generals,
captains and corporals are not called upon to
bring the functions of the mind into instant oper-
ation at high pressure. Routine efficiency is not
enough. The call is for the quick, leaping brain
that is able to create ideas, to find fresh view-
points, to make decisions as logical as they are
swift, and to manufacture opportunities instead
of waiting for them. Imagination, courage and
resourcefulness are assets as real as stocks and

bonds.

The competitive factor is ever present and im-
portant. There are always the “other fellows”
to be considered. What are they doing? In
business, as well as in war, victories are won by
quick thinking, quick striking. The Germans
lost Paris because they walked their soldiers
across Belgium. Armies had always marched,
and the Germans followed tradition. Galleni
commandeered every taxicab in Paris and rode
his poilus to the Marne. Had any German gen-
eral possessed Gallieni’s imagination, and shot
his Huns across Belgium in automobiles, the
French defense would not have had time to form.

Here is a parallel. It was the habit of a cer-
tain metropolitan newspaper to carry the elec-
troplates in an elevator from one room to a room

15seven floors below. A new foreman padded the
bottom of the shaft and threw down the plates,
saving an average of three minutes, forty-eight
seconds. ‘This enabled the paper to place its
“extras” on the streets ahead of its rivals, a time
saving that meant success for the paper when-
ever a big story “broke.”
Things that “Can’t be Done”

In the same way imagination and originality
have always overcome difficulties and ruled the
world. The Alps had never been crossed by an
army. It was one of the things that “couldn't
be done.” Hannibal did it.

Thousands of dollars were being lost by lack
of means to “keep” eggs, meats, ete. They
“spoiled” and there was “nothing to do about
it.” A young chap rejected this point of view;
with initiative which would not be downed, with
an imagination seeing beyond all difficulties, and
with an originality in the face of discouragement,
he continued his effort. The result—cold stor-
age with its unlimited possibilities.

Business is the Great American Romance. It
is business that has harnessed the stream, tun-
nelled the mountain and spanned the river, turned
deserts into orchards, and made the United
States the world power in one hundred and
forty-three years. It calls for the best and it
deserves the best. It is this best that Pet mMaNniIsm
develops, trains, and directs.

Business needs the whole mind, not just part
of it. It is often the case that a man of vision,
forethought, initiative, resource, courage, and

16confidence is forced to confess that he has “no
head for detail.”’ On the other hand, masters of
detail “fall down” on big problems.

The Balanced Mind

The Prtmanist finds no difficulty in assimi-
lating detail and he rises supreme when big
issues confront him. His training gives him the
balanced mind, the alert mind, the mind that is
receptive and responsive. And that is just the
type of mind which achieves success with almost
miraculous ease while other men lag behind,
puzzled, confused, and inert.

The appeal of PELMaANtsM is neither narrow
nor specialized. ‘The beginner will find the secret
of promotion in it. The veteran “job holder”
will get from it new courage, self-confidence and
a resourcefulness that will lift him above his fears
and out of his ruts. Executive heads will dis-
cover that PELMaNIsM takes up “mental slack,”
tones up the mind processes, and acts as a tonic
to vision, decision and imagination. Business
permits no standstill. Those who do not go for-
ward commence to drop back.

This great course comes at a great time. Never
before in the history of American business were
such chances open to intelligent ambition. Our
whole industrial and commercial structure is in
process of reconstruction. A world is waiting to
be rebuilt. At home, and in the far places of
earth, great tasks call to the creative, construc-
tive and administrative forces of American lie.
Old barriers are down, the gates of success swing

17

 
   
 
 
 
 
  
   
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
    
 
 
   

cae ASI RNP
p Fwide, and the ranks of the country’s workers are
being combed for the “right sort.”

Make yourself that sort!

PELMANISM’S UNIVERSAL APPEAL
ELMANISM is not bound by sex, class,

creed or circumstance. Its benefits are as
broad as the needs of mankind. Any man or
woman, no matter whether rich or poor, skilled
or unskilled, will find strength and advancement
in PetManisM. The truth of this claim is proved
by the books of the Pelman Institute of America.
A study of enrollments shows that every state
in the Union has its growing group of PELMAN-
ists, and that the list includes every field of
human endeavor. The home, the shop, the farm,
the bank, the store, the factory, the bench and
bar, the office, all have their representatives, and
the letters show that this great system of mental
training comes as an answer to a tremendous
need. The following occupational survey is
submitted as showing that the driving, conquer-
ing spirit of America is not the property of any
one class, but is found in every walk of life. Dur-
ing one month alone, men and women of these
trades, professions and occupations enrolled as

PELMANISTS:

ACCOUNTANTS AUTHORS
ACTRESSES BANK TELLERS
ADVERTISING AGENTS BARBERS
ADVERTISING MANAGERS BLACKSMITHS
ARCHITECTS BOOKKEEPERS
ARMY OFFICERS BROKERS
ARTISTS CARPENTERS
AUDITORS CASHIERS

18CHAUFFEURS
CHEMICAL ENGINEERS
CHIROPRACTORS
CIVIL ENGINEERS
CIVIL SERVICE EM-
PLOYEES
CLERGYMEN
CLERKS
COAL OPERATORS
COLLEGE STUDENTS
CONGRESSMEN
CONTRACTORS
CORRESPONDENTS
CREDIT MANAGERS
DAIRYMEN
DECORATORS
DENTISTS
DESIGNERS
DIETICIANS
DIPLOMATS
DIRECTORS OF ATH-
LETICS
DOMESTICS
DRAUGHTSMEN
DRUGGISTS
EDITORS
ELECTRICIANS
ELECTRICAL ENGINEERS
ELECTROTYPERS
ESTIMATORS
EXECUTIVES
FARMERS
FOREMEN
FUNERAL DIRECTORS
HATTERS
HOUSEWIVES
INSURANCE ADJUSTORS
INSURANCE BROKERS
JOURNALISTS
JUDGES
LABORERS
LANDSCAPE ARCHITECTS

 

 

LAWYERS
LIBRARIANS
LITHOGRAPHERS
LOCOMOTIVE FIREMEN
MACHINISTS
MANUFACTURERS
MANUFACTURING
AGENTS
MECHANICALENGINEERS
MERCHANTS
MERCHANT MILLERS
METEOROLOGISTS
MILLS DEALERS
MILL WORKERS
MINE OWNERS
MINING ENGINEERS
MUSICIANS
NAVY OFFICERS
NURSES
OSTEOPATHS
PAINTERS
PAPER DEALERS
PATTERN MAKERS
PHYSICIANS
PLUMBERS
PRESSMEN
PRINTERS
PUBLIC ENGINEERS
PUBLIC OFFICIALS
PUBLISHERS
PURCHASING AGENTS
RAILWAYMEN
REAL ESTATE BROKERS
RETIRED BUSINESS MEN
SALESMEN
SECRETARIES
SHOEMAKERS
SOCIAL WORKERS
SOLDIERS
STAGE DIRECTORS
STATISTICIANS
STENOGRAPHERSTWO WORLD VOICES

AJOR GEN. SIR FREDERICK MAU-
RICE is justly regarded as the world’s
foremost military authority. His analysis of the
Great War’s progress was a daily feature in the
European press, and his articles appeared regu-
larly in the great metropolitan papers of the
United States. Such a man does not lend his
name to a movement without due investigation,
and he gives the following endorsement:
“The Putman System is not cram or trick, but
a scientific method of training which has proved
its value to the soldier in war, and it would, I am

certain, be of the greatest benefit if it were adapted
to Army training generally.”

R. T. P. OCONNOR, known the world

over as “Tay Pay,” so long a member of

the British Parliament that he is now “the father

of the House of Commons” and for years a force

in the world through his brilliant articles and

equally brilliant speeches, is an ardent PeLMaAn-
Ist. He says:

“Of two young men in business, one takes the
PrELMAN course and the other does not. Other
things being equal, the young man who takes the
PELMAN course will quickly pass the one who has

not availed himself of this advantage in the race
of life.

“Not one person in a thousand who takes this
course but will find it a distinct benefit as many
thousands have done before him.

~The Petman System is not only unique in itself,
but deserves well of the country and of the world.”

20THE QUESTION OF AGE

Many letters are received from men and
women of fifty and over, asking this question,
“Am I too old to take Petmanism ?”

One of the strangest, most incomprehensible
things about a young country like America is
the determined manner in which we make haste
to get rid of youth. In England they speak of a
“rising young barrister of forty-five.” Here in
the United States we regard forty-five as a ripe
old age. In England, sixty is regarded as the
very prime of life, the time when men and women
do their best thinking, their best work. Ameri-
cans look upon sixty as “doddering.”

As a matter of fact, age is a state of mind.
You can be “old” at twenty and you can be
“young” at seventy. It depends entirely upon
the way you think. Clemenceau, seventy-eight
years old, recently made this statement:

“Yes, I have discovered the fountain of youth.
The secret is simple. Never let your brain grow
inactive, and you will keep young forever.

“TI am younger today than I was ten years ago,
because I have worked hard and never have been

idle. Idleness and old age go hand in hand.

“T firmly believe it is the weak-minded that grow
old, and that, therefore, sufficient strength of mind
must be preserved to vanquish age.”’

PreLMANIsSM has its benefits for the youth, with
mind to be trained, but it has even larger benefits
for men and women past forty, whose minds
must be exercised and kept “toned up.” No one
is too old for PELMANISM who has the will to be
alive, virile and vital.

21AUTHORITATIVE EVIDENCE
Si RIDER HAGGARD may well be put

down as the world’s favorite “story teller.”’
His novels—‘“‘She,” “King Solomon’s Mines,”
“Allan Quartermain,” etc., have been translated
into every language and read by millions. This
is his verdict of PELMANISM:

“T recommend PritmManism to those who, in the
fullest sense, really wish to learn and to become
what men and women ought to be.”

UDGE BEN B. LINDSEY, the world

famous founder of the Juvenile Court of
Denver, has had a long and intimate experience
with the failures of our modern life. For twenty
years he has sat on his bench and watched the
steady flow of human beings who have “missed
the right road,” and it is out of the sure knowl-
edge thus gained that he bears this testimony:

“I first heard of Petmanism while in England
on war work. It was the topic on every tongue.
I investigated PeLMANIsM and came to a firm belief
in it. There is no earthly reason why the mind
should not be trained as the body is trained, why
it should not be strengthened as muscles are
strengthened. It is a big thing to have Pretman-
ism in the United States, because it will carry a
message of courage and ambition into every life
willing to receive it.”

M® K. F. BENSON, the brilliant author of
“Dodo,” says:

“My own independent judgment of [ PeLMan-
isM| is so amply endorsed that I cannot hesitate
about recording my confidence in the soundness
of the System and in the results which anyone

who honestly and consistently follows it may be
entitled to expect from it.”

22PELMANISM FOR WOMEN

fie hew status of women is one of the most

remarkable of all the great world changes.
Who does not remember when an unmarried girl
of twenty-five was an “old maid”; when forty
was the “cap and chimney corner” age for
women, and when it was “unseemly” that any of
the “gentler sex’ should work outside of the
home. Fully twenty years had been added to
the youth of women; they have escaped from the
glass cages of tradition and prejudice and there
is no trade or profession closed to them.

The one test is capability. Money Making
no longer says, “I am going to shut you out be-
cause you are a woman,” but it is not saying, “I
am going to let you in because you are a woman.”
What business demands, regardless of sex, is
ability to deliver the goods.

The one great handicap under which women
labor in entering the world of work is lack of
training in business ways of thought. Their
natural abilities are equal to those of men, and it
is often the case that they have superior intuitive
powers, but their minds have not been “broken
to commercial harness.” A course in PELMAN-
IsM 1s the quick and authoritative answer. PrL-
MAN training develops close reasoning, quick
thinking, intelligent decision and executive fa-
cility. Thousands of women PELMANIstTs have
written letters telling of their rise to high salaried
positions of power and responsibility.

PELMANISM is no less valuable to the women
who work in the home. There was never a time

23when it was more necessary to run a household
as a business proposition, making every cent
count. Capacity — downright administrative
ability—is demanded today of the wife and the
mother who wants her home to be a success.
Running a house is a far more important job
than running a factory, and a home superinten-
dent isn’t born any more than a factory superin-
tendent is born. Both jobs call for training and
PELMANISM gives it in both cases.

Social Values

Another point: PELMANISM has social as well
as material values. It enables one to increase
income and to win promotion, but it also opens
the door to a richer, more interesting life. Too
many women let themselves “go slack,” losing
the keen perceptivities and eager interests of
youth, and “sagging” mentally, emotionally and
physically. PELMANIsM tones up the mental
processes, and the result is quickly apparent in
looks, speech, thoughts and action.

Amongst the women students of the Course
are very many who have probably never looked
at a lesson book since their schooldays, and it is
instructive to note their pleasant surprise at find-
ing the study so full of interest. ‘That is one of
the outstanding features of the PeLman Course
—it presents principles of profound importance
in the simplest way, and follows with a series of
exercises sO ingenious and so interesting that they
constitute an agreeable recreation.

24“WHY LT NEED THE COURSE”
le to yourself is the first step in the

direction of failure. ‘To be sure, it is not at
all pleasant to take stock of one’s own lacks,
faults and weaknesses, but unless you see them,
recognize them, confess them, how are you going
to correct them? The failures are those who hide
themselves from themselves; the successes in life
are the men and women with enough sense and
courage to “take themselves to pieces’ in order
to find the weak spots.

The thing that wins to-day is the amount of
efficient brain power that you can call into instant
action. How often have you gone over your own
mental machinery. Here, by way of example,
are the workings of a PELMANIZED brain, one in
which power is fully developed:

Such a brain judges with wisdom and decides with
promptness and accuracy; yet it remains elastic and im-
pressionable—never becoming incapable of adapting itself
to new ideas and new circumstances. The untrained brain
is “old at forty,’ the PetManizep brain is young at seventy.

Such a brain concentrates instantly and completely upon
any subject with ease: discovers interest in even the driest
topic. It sifts, selects, and arrays facts, ideas, and ob-
servations: treating them as raw material from which it
manufactures that desirable thing we call Experience.

Such a brain makes right use of its Imaginative and
Creative powers: two qualities of supreme value but which
are rarely employed rightly. A well-ordered imagination
is one of the most profitable faculties of the mind: gen-
erally, however, it is rendered useless by being neglected
or by being allowed to run riot. A Priman training makes
imagination a business asset of real importance.

Such a brain readily absorbs all impressions which come
to it by Reading, Observation, Hearing or Thought, and

25retains them securely as memories, which it recalls at will.
There is an entire absence of that painful endeavor to
memorize or the desperate effort to recall which are so
tantalizing and usually so fruitless.

Compare these workings of the Pretman-trained brain
with the workings of your own; does not the difference
suggest to you the possible cause of most of your difficulties?
Do you not feel that if your brain worked: better you would
be in a much better position? Do you not realize that, at
present, a good deal of your brain power “goes to waste”
simply because you cannot control it effectively?

Doubt vs. Certainty

Have there not been occasions when your failure to recall
a fact, a figure—to identify a person or remember an
episode—has handicapped you? Have you not experienced,
sometimes, doubt and self-distrust—hesitation, possibly, to
make a decision upon some vital matter? Have you not
chafed at your inability to give effective expression to an
idea or opinion?

These disabilities are wholly unnecessary, and they are
such serious obstacles to progress and success that you
ought to take steps to remove them. They can be removed,
permanently, by the Petman Course, which represents the
combined work of men who have made Mind and Memory
their life-long study, and who are recognized as the leading
authorities upon the brain and brain-training.

The twelve lessons are so admirably graded, one slipping
easily and swiftly into the other, that they fit into your
daily life without a break. Time thus spent, although not
amounting to more than a few minutes each day, will cer-
tainly repay you as no other reading ever can; and the
benefit increases as time goes on. Throughout life you
reap the advantage. In plain words, Petmanism will more
than double the value of all that you read, observe, experi-
ence, and learn: will increase your interest and pleasure in
your work: and will enable you to employ your energies so
that every unit contributes to your success in life.

You will find these promises fulfilled to the letter, Tt is
you who must answer the question, “Do I need this Course >”

26In paying for a Pexman Training you are in precisely
the same position as a manufacturer who is paying for new
labor-saving machinery; in each case it is an investment
which will produce immediate returns.

Regarded in this light, the fee for the Petman Course
will be at once recognized as the most profitable investment
you can ever hope to make. It represents a premium for
benefits which commence at once.

DMIRAL LORD BERESFORD was
England’s best-loved “sea dog,” and when

he died recently the whole Empire went into
mourning. ‘The British Navy was the great pas-
sion that dominated his entire life and when he
learned that PELMANIsM was commanding the
eager interest of officers and men alike, he took
instant steps to discover for himself whether it
was a “good thing” or a “bad thing.” So thor-
oughly was he convinced of the benefits of PEL-
MANISM that he volunteered a public statement

from which the following extract is taken:

“I judge the PetmMan system from the experi-
ence gained during the fifty years I was associ-
ated with the training of officers, men, and boys
in the Royal Navy. . . I should describe the
System as inculcating self-reliance, and the per-
fecting of the mind, memory, and mental equip-
ment generally.”’

EV. CANON HANNAY (George A.

Birmingham), the famous author, says:

“I was given free access to a mass of evidence
which entirely convinced me that PrLManism is
not a system for the elect few only, but is valu-
able to all men and women, more valuable, per-
haps, to those who are least educated, because
they need it more and have more to gain by it.”

27A GREAT JOURNAL’S REPORT

‘“FIYNRUTH,” the great London journal, was
founded in 1880 by Henry Labouchere,
and for forty years has held its reputation for
fearlessness, independence and honesty. As a
consequence of PELMANISM’S amazing sweep,
and its growing hold upon the great mass of
people, “Truth” demanded the right of investiga-
tion and sent its reporters to Pelman House.
As a result of long and thorough investigation,
29
“Truth” declared PELMANISM a “world asset
and the following extracts give only a faint idea
of the enthusiastic indorsement contained in the
report:

The Perman system places the means of progress within the
reach of everyone. It does not provide a brain for the brainless,
but it does provide everyone with the means of making the best
use of the faculties with which nature has endowed him, and
bringing them to full fruition.

One might go much farther and declare that the work of the
Perman Institute is of national importance, for there are few
people indeed who would not find themselves mentally stronger,
more efficient, and better equipped for the battle of life by a
course of PeLmawn training.

PreLmANism is to-day a household word. The “little grey books”
which contain its teaching are being carried all over the world
wherever the English language is spoken. In Mesopotamia and
Macedonia, on mine sweepers and battle cruisers, men of all ranks
are busy in their leisure moments training their minds to a higher
efficiency. And at home men and women of all classes are just
as earnestly striving to make themselves mentally fit.

In all the correspondence one detects only one note of regret—

that the student had not made the acquaintance of Prtmanism
sooner.

The more people who go through the training the more evidence
of its value is forthcoming. There is no dissonant note.

PELMANISM stands for a type of education absolutely unique,
and sooner or later its importance will receive the universal rec-
ognition due to it, a recognition already accorded to it by many

men of light and leadin rivately and by a f ;
thought publicly, 6 P y y a few pioneers of

28FAMOUS MEN INDORSE PELMANISM

EKNERAL SIR ROBERT BADEN-

POWELL, though famous as a brave
soldier and great tactician, will live in history
and the heart of the world as founder of the
Boy Scouts, that wonderful organization that
has captured the imagination and the energies
of every civilized country, making for a finer,
cleaner youth and a more wholesome manhood.
This man, duly conscious of the responsibility
imposed upon him by the love and trust of count-
less thousands, endorses PELMANIsmM as follows:

“Now, in Petmanism I find practically the same prin-

ciples enunciated as in the Boy Scouts training, includ-
ing even a number of the same ideas in detail.

“Tt is because these attributes are common to both
Movements that my sympathy has gone out to PeLMANn-
ism. The Petman System appeals to me because it deals
with the individual, and because it offers to him in a
practical form the cardinal steps to the development and
strengthening of mental character, which is the founda-
tion of success in any line of life.

“How much or how little benefit he will derive from
such a scheme depends largely, of course, on the extent
of the student’s previous education and on his own appli-
cation. I feel, however, that no man—no matter how
educated, or what his age, or what his profession—who
seriously takes up the course offered can go through it
without improving himself in some degree, while to many
it will assuredly point a path that will help them to suc-
cessful careers.”

HE whole life of Dr. Frederick C. Howe
has been devoted to the cause of human
progress and equal justice. His books, “The
City,” “Privilege and Democracy in America,”
“Why War,” etc., have done much to stimulate
the thought of America, and his work as Com-

29missioner of Immigration at the Port of New
York proved his ability to put great theories into
successful practice. This is Dr. Howe’s opinion

of PELMANISM:

“Tt is one of the great misfortunes that many
of the simple truths of life are hidden under high
sounding names. Psychology and psycho-analy-
sis, for instance, have values for the humblest,
holding benefits that are as good and tangible as
government bonds. PrLMaNnism can, and will,
teach self-knowledge and with self-realization is
bound to come self-expression.”

Mr. THOMAS PELLATT, M.A., the well-known edu-
cator, author of “Public Schools and Public Opinion,”
etc., formerly a Master at Marlborough College, writes :—

“PELMANISM is a crusade—a crusade against ignorance,
against inertia, against ‘cheap finish, against despair—against
all those destructive forces in education which sap the roots
of a nation’s vitality. . . . Pe~tmanism is SOUND, and its
rapid and enormous success cheers me up as much as anything
that has happened during the war, because it means that there
must still be a vast number of sound, sensible people.

Sir WM. ROBERTSON NICOLL, M.A., LL.D., the fa-
mous Editor of “The British Weekly,’ said in an edi-
torial article upon PELMANISM :—

“From the battlefields in France and Italy I have received
many remarkable accounts of the practical value of Petman-
ism to officers and men. A University Professor who was out
lecturing at the Front found everywhere that the Prtman
System was being discussed by officers. . . .

“. . . We know the coming of a new era is at hand. To
fit ourselves for worthy life in that new world, we need new
ideals, new courage, and new strength, and the sources of
these will be found in the ‘little gray books’ in abundance by
the diligent student of Petmanism.”

MAX PEMBERTON, one of the most popular of living

authors :—

66 s

PELMANism is one of the greatest romances of this cen-
tury... . It makes for national regeneration—for a new

spiritual and intellectual birth which must write a memorable
page in the story of man’s progress.”

30LETTERS FROM PELMANISTS

THE following extracts, taken at random from
thousands of letters received from Petman Stu-
dents, will give some idea of the great value of
the Course to men and women of every occupa-
tion and business.

“Eager and Confident”

In sending you on the last lesson of my course, I cannot let the
opportunity pass without thanking you and say—that I have
greatly benefited by your instructions.

Especially useful to me in that though I had spent many months
in France, and five months in Hospital wounded, thus throwing
my brain out of gear as regards business, I found on my return
to business that I was quite as mentally keen and alert as if I
had only been away for a short holiday, and I felt quite eager and
confident, quite ready to face the many problems that business
presents at the present time.

—Broxker,

A Good Appointment Gained

I take this opportunity of again expressing my appreciation of
the Petman System, and of assuring you that I have derived much
benefit from it. I have just been offered a very good appointment
which will ultimately take me abroad, and I may say that the
successful preliminary negotiations were in no small measure due
to mental training I have received.

—ENGINEER.

Increase of 25%

You would note the pessimistic tone in my first letter to you,
with regard to my prospects, but I am now able to say I have
a confident ability in myself. I have just lately applied for an
increase of salary, mentioning that I had gone through a course
of Petman Training, and I received a 25% increase, which speaks
for itself.

—CLERK.

Discovered His “Trouble”

The chief benefits I have derived from the PEtman Course are
increased self-confidence, ability to banish worries, and power of
thinking comprehensively.

I took the course because my practice was not in a satisfactory
condition, and I could not discover the cause. Your lessons enabled
me to analyze the trouble, discover the weak points, and correct

31them, with most satisfactory results. Your course has proved to
be a splendid investment for me. My chief regret is that I did

not take it at the beginning of my student days.
—Docror.

Decision and Concentration

I find that I can concentrate myself more than I would have
been able before, both in interviewing people and when writing
articles. I now feel confident when telegraphing the most impor-
tant news, also that it is the most important. ‘Thus, decision as
well as concentration has been developed by the course, which has

also helped me in many other ways.
—REPoORTER.

Second Raise in Siz Months
I have pleasure in informing you that I have received an advance
in salary of 13%, this making 25% during the last six months.
—CLERK.

A Raise of $725

The chief benefits which I have derived from the Course are:
increased self-confidence; greater interest power; wider outlook;
keener mental grasp; more tenacious memory; ability to do more
work and better work with greater rapidity and less fatigue; and
a raise of $725 per annum in salary. I am more than delighted
with the Course, and the time which I have spent in its practice
and study has been a source both of pleasure and of intellectual
and financial profit.

—CLERK.

Studying Languages
In studying Spanish I have found the Petman System of memo-
rizing to be of much value. I have made good progress in the
mind-developing exercises—obtaining a practical result in an in-
crease of salary.
—E:Xporter.

Increase of Salary

I am delighted with the Course. . . . I wanted to tell you that
I have got my first raise, and also the promise of a further ad-
vance, which spells success.

—SUPERINTENDENT,

Turnover Doubled

I doubled the turnover of my department last year, in spite of
the war. This year I am doing better than last. I am always
a eciine new ideas and have a vivid and well-disciplined imagi-
nation.

32Stronger Mind—Improved Memory
I have pleasure in stating that I have profited greatly from
your mind and memory Course. My memory is decidedly stronger
and consequently I have greater confidence in myself. In a finan-
cial respect I have already benefited as a result of your training
and doubtless the future has much in store. By practicing the
exercises prescribed in the Course, my power of perception has
improved and will doubtless continue to do so.
—DravGHTsMAN.
His Soundest Investment
If I derive as much benefit from the remaining lessons as from
this, the first, I shall indeed congratulate myself on having made
not only the cheapest, but the soundest, investment in the whole
course of my life.
—AUTHOR.

Learned to say “I Will’

“I have every reason to be thankful to the Perman Institute:
although I have been in business several years I have made but
little progress, mainly through lack of interest, energy, and will-
power. But since my course of Petman training, I have ambition
and energy to see it through, and instead of saying, ‘I should
like to,’ I say, ‘I will” and get on with it. I have doubled my
business in these* unsettled times, and have not finished veus:

—MERCHANT.

Youth Renewed

I want to tell you that I already feel as if my youth were re-
newed. Your system has worked a wonderful change in me.

You will be pleased to hear that I have accepted the offer of a
School twice the size of my present school and instead of being
afraid to undertake the extra responsibility, I am longing to get
started.

—PRoFEssor.

Over-Sensitiveness Cured

I’ am pleased to tell you that the Book relating to Fear and
Courage is making a new man of me, as before submitting myself
to strict discipline I was of a very sensitive, highly strung nature,
and it was only the other day at work that it was remarked about
how I was getting over my nervousness, both in manner and speech.

—PHOTOGRAPHER.

Help in Concentration

I have received your paper on Concentration, etc., which I have
worked, and am still working, and shall continue to work on the
lines you lay down. It is a subject which greatly interests me,
inasmuch as I realize its great value. I am not much given to
mind-wandering by practice, but I am by nature, and the only
way I get over the difficulty is by cudgelling the brains to do the
work. I force myself to stick to it whether I like it or lump it,
as the saying goes, I have found if I adopt this method with

33any subject interest springs out of it. No matter what the sub-
ject, dry as dust or shoddy, if I force my attention to it, then
concentrate, I can find something immensely interesting in it; some

more than others, of course, but all more or less.
—CLERK.

Self-Confidence Developed
Benefits: Greater confidence in myself, memory much better,
courage strengthened, outlook on life generally brighter, greater
interest created in business, and the finest investment I have made
so far.
—MastTer PRINTER.
Preparation for Examinations
I see things in a different light. The Course is teaching me the
scientific way of studying for theological and classical examinations.
—STUDENT.

Improved Mental Health

I beg to take this opportunity of thanking your staff for the
very kind and efficient way in which my exercises have been cor-
rected.

Though you have not succeeded in my case of making a giant
intellect out of an ordinary one, I am conscious of receiving an
immense amount of benefit from your Course, and must be es-
pecially grateful for the healthier and happier outlook on life
which your lessons unfold. Study of any subject under your sys-
tem should not only enable one to pass examinations, but should
—although it may seem strange to say so—result in mental health
without turning the student into a nervous wreck.

—CLERGYMAN.

Keener Observation

It has made me more observant of details and keener in obser-
vation all around, which I find naturally impresses things on the
memory. I find now that when reading instructions, etc., the
salient points attract me instantly and impress themselves on my
mind without difficulty. Extraneous matter seems to be eliminated
without apparent effort.

—Rattway CLerx.

Practical Benefits

Considerable practical benefits, which will be continuous and
cumulative. I have already largely overcome the habit of for-
getting unimportant duties, and I have put much more order into
the conduct of daily affairs.

THEATRICAL MANAGER.

From a Clerk

It might interest you to know that I recently went in for an
Examination in Commercial Law, Company Law, Bookkeeping,
etc., and made good use of your System, which I find very helpful
in the matter of remembering sections of Acts and lists of classes

34of Commercial Contracts; also in ability to soak in details. It
seemed almost uncanny to be able to know that I had a complete
list of contracts in my mind without having to wonder whether I
had missed any.

—CLERK.

Astounding Results

I do my work with greater ease, therefore less fatigue. Having
determined my course in any particular item, I go through it
without trouble or emotion, and it works admirably. Previous to
taking your Course I was often troubled with the question when
breaking new ground, “What will others think of my, actions? I
leave others to do the troubling now, and go on with the matter
in hand. In short, I find a directness about myself that gives an
ease and contentment with astounding results to health and temper.

—ScHOooL PRINCIPAL.

A 20% Increase in Salary

You will be interested to know that my salary has recently been
increased 20 per cent., and this, and the added responsibility given
me in the past six months, is doubtless in large measure due to the
results of studying and acting upon your excellent books, which
will ever be useful for reference and further study.

—RENGINEER SALES MANAGER.

Can Work More Quickly

In sending in my last paper. I desire to express my heartiest
thanks to you for the benefit I have received from the lessons. I
find that I can now work more quickly and with less nervous wear
and tear than formerly. I am very glad that I took up your
Course. It certainly strengthens a man’s mental powers all round,
and enables him to make the best use of his abilities.

(1) It has vastly improved my memory.

(2) It has shown me how to acquire knowledge scientifically.

(3) It has improved my power of concentration.

—MusIcIANn.

More Confident and Hopeful

The Course has improved my memory. . . . I feel more confi-
dence in myself, and can adopt a more helpful attitude towards
any difficulties which may occur in the course of my work.

—WomMmAN STUDENT.

Memory Wonderfully Improved

My memory has wonderfully improved; my will-power is
stronger, and I have comparatively lost the nervousness when
speaking to strangers. I see things from a different standpoint.

—WomAN STUDENT.

35

 
   
 
   
  
 
 
 
 
  
  
  
 
  
  
   
  
   
 
 
 
 
 
 
 
   
 
   
  
 

aoe RET EREDYOUR HIDDEN SELF

ELMANISM fights the “dead level.” It
works for the development of personal
powers, recognizing that any routine or uni-
formity, however excellent, would be as bad for
the individual as for the race. Only by a realiza-
tion of YOURSELF can you attain to the fore-
most rank of success. It is safe to assert that
never since the beginning of the world have any
two men or women possessed identically the same
characteristics. You are unique, and in that very
fact lies most of your value to society. In the
world of business, in the world of science, in the
world of art, in the world of thought, in the world
of pleasure, every day and on every hand, one
great cry of need goes forth, the cry for original-
ity. If only you would hear it aright, it is the
ery of the world for YOU. Unsuspected per-
haps as yet by yourself, there is in you some
power, some combination of qualities which no
one but yourself possesses, and the world wants
you to use that power, those qualities, for its
benefit. Because you alone can fill this need the
world will pay you, and pay you generously, to
do so; but it will have little use and still less pay
for you if you permit your originality to remain
unawakened.

Wake up! Fit yourself to fill that position
which even now is waiting for you, and, having
fitted yourself, go forth to seek it, calm in the
assurance that you will not fail to find it.

36THE COURSE DESCRIBED

A Synopsis of the Twelve Chief Lessons com-
prising the Putman Course of Training

MERE survey of titles and topics gives no
more than the barest idea of the course.
PELMANISM is the product of twenty years of
study and experimentation by master psycholo-
gists and educators.

There is not a line in any of the lessons that
does not represent careful thought and thorough
testing. Every word is a bullet that drives
straight at its mark.

The pride of PELMantsm, and its strength, is
in the orderly march of the course. The closing
lessons, taken by themselves, would prove diffi-
cult indeed for even trained psychologists, but
when reached in their natural order, are simple
to the student with only a grade school educa-
tion behind him.

Not only does each lesson prepare for the next,
leading the mind forward to new tests of strength
and power, but at every point of progress there
is the aid and guidance of the instructional staff.
It can be said truthfully that each student has
his own individual instructor, following his work-
sheets, guiding, correcting, advising and en-
couraging.

This is the point of PELMANisM. No matter
what the course, or how cleverly and brilliantly
its matter may be prepared, it is the personal
instructional touch that is necessary for results.
This is what every Pelmanist gets.

37

 
 
  
 
 
 
 
 
 
 
 
 
    
  
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 

serene emanate tte ference ge NE net 2
{ fiLesson I—The First Principles of PELMANISM:
The Science of Self-Realization

Everything in nature realizes itself: but civilized man_ often
fails to do so. To succeed he must be mentally efficient, and there
are many factors which operate to prevent this efficiency. In order
to vanquish opposition to his advancement, man must understand
himself and his surroundings. In this lesson we point out the
way. We show how the mind works. We define mental ability

and show how it is developed.

I. Causes of mental inefficiency—II. Age and mental
efficiency—III. The mechanism of mind—importance of
sense-training—character and intellect—IV. What is men-
tal ability ?—self-drill and self-discovery—confidence and
work—memory—Health exercises.

Lesson II—Purpose: Or What Is Your Aim?

This is one of the most vital lessons of the course. Analyze
yourself according to its instructions, and you cannot possibly
emerge from the ordeal the same man: you see things in a new
light, and you see yourself advancing. Interest and purpose are
the key words.

I. Interest—It gives the mind unity of action—develops
concentration—and recollective ability—It creates ideas—
generates self-confidence—and increases will-power—lI.
How to get an aim—causes of aimless lives—III. Intro-
spection—its use and abuse—dquestions for self-drill—lIV.
Memory training—Health exercises.

Lesson III—Knowledge and the Senses

There are two worlds: one external and one internal. The senses
act as lines of communication. Undeveloped senses mean little
knowledge and poor ideas: but trained senses spell efficiency. This
lesson compels your attention. Here is the outline:

I. The senses and mental efficiency—II. Sensation and
perception—III. The value of efficient senses—the value
in culture and art—professional values—sense values in
dollars—IV. Accuracy and speed—Health exercises.

Lesson IV—Will and Effort

There is a good deal of false teaching about will-power. Here
we give the truth, arising out of twenty years’ reflection and ex-
perience. PrLManism puts a man in control of himself. It be-
lieves control should come early in the course. This is a lesson

which “shows you how”—there is no irritating theory to bother
you.

38I. Will and effort—II. The dynamics of will—its for-
mula—III. How to train will-power—IV. Auto-suggestion
—sleep and auto-suggestion—waking at will—what about
failures?—rules for auto-suggestion—Health exercises.
Lesson V—Concentration

Can you focus your attention on anything, when you like, as
long as you like, and in spite of surrounding distractions? If not,
study this lesson. It places the whole subject in a new light.
All the great leaders of men have been able to concentrate at will.

And concentration enables you to see more and see farther than
the other fellow.

I. That concentration is not fixation of attention but
movement within the radius of a circle of closely related
thoughts—II. Causes of mind-wandering—Too many in-
terests—monotony of work—bad habits—III. Advantages
of concentration—accurate knowledge—memory power—
originality—IV. The morals of concentration. V. How to
develop the power—Health exercises.

Lesson VI—The Pelman Principles of Mental

Connection

Scores of students have said this is the best lesson of the
course. Why? Because it teaches the art of thinking in a con-
nected manner. So many persons follow the “anyhow” style; their
thoughts are a tangled mass—like the string-bag. This lesson in-
troduces science and order into your mental operations. It gives
you that kind of precise and exact thought which you notice in
big men.

I. Connected thinking—II. Unconnected facts and ideas
—classification—untidy minds—unifying knowledge—judg-
ment—III. The importance of standards—IV. The need
of definition—marks of the trained mind—V. Principles
of mental connection—inherent connection—opposition—
concatenation—similarity of sound—Health exercises.

Lesson VII—Imagination and Originality

Many Preimanists enrolled to get this lesson because the subject
appealed to them. It appeals to all progressive men and women.
But it is only a part of Permanism; not the whole. Still, it is a
vital part, and Permanists everywhere swear by it. Its methods,
duly carried out, have brought wealth and happiness to thousands.

I. Images and imagery—II. The constructive imagina-
tion—in poetry and in business—III. Method in imagina-
tion — IV. Imagination and discovery — V. Originality ;
some of its conditions—The rule of “seek first’—VI.

39Training the imagination—mental attitudes—sympathy—
Health exercises.

Lesson VIII—The Pursuit of Truth

Everybody is seeking the truth about something. The detective
seeks it; the investor seeks it; the trader, the theologian, the finan-
cier, the lawyer and the judge are all of them trying to discover
the real facts. How is it done? By following the right methods.
We give them in this lesson, along with further hints on the prin-

ciples of connection.

I. About logic — II. Mental detachment — III. Mental
adjustment—IV. The principles of evidence—V. The sci-
entific method—VI. Materials for reflection—VII. Uncon-
nected words and ideas—catenation—Health exercises.

Lesson IX—On Personality

There is no country In the world where personality is more
deeply considered than in America. In this lesson there is a new
treatment of the subject; the aim is to bring out the unconscious
element in character, both mental and moral. An attractive per-
sonality has powers both financial and social which know no stand-
ard of measurement.

I. What personality is—‘‘Manner” as individual—self-
forgetfulness—the poseur—II. Personal magnetism—posi-
tive and negative persons—the impression of superiority—
Ill. The conditions of personality—courage—sincerity—
enthusiasm—purpose—IV. How to develop personality—
V. Studies in self-knowledge—applied Pztmanism—figure
work—Health exercises.

Lesson X—Books and Reading: How to
Organize Your Mental Life

A PrLmanistT is a realist, first. If he has to earn an income he
believes in earning an increasing income. Nevertheless he is not
a “Scrooge.” Society calls him. He must be able to discuss ideas
as well as talk figures. There must be nothing narrow about him.
Idealism has its claims, and in this lesson we show how to keep
in touch with the more reflective side of life. A Prtmanist’s re-
sources are not all of them in the bank; he carries some of them
within himself.

I. The vastness of knowledge—II. Making time—III.
What to read—IV. How to read—with expectation—cre-
atively—by formula—the classics and how to approach
them — read_ topically — follow your inclinations — self-
expression—use a note-book—V. How to use a public li-
brary—Health exercises.

40Lesson XI—Y our Subconscious Mind

Our minds may be likened to icebergs which when floating in
the ocean show only a small portion of their mass above the water’s
level. The great bulk is below—out of sight. Our consciousness
is but a part of our mental life. Deep down is the life which we
call subconscious or unconscious, and its immense importance is
now being realized. It is as important to you as to the profes-
sional student of psychology.

I. When is knowledge “out of consciousness” ?—II. The
subconscious theory accounts for the mysterious facts of
the mind — suggestion — hypnotism — III. The claims of
psycho-analysis — A fruitful conception— IV. The psy-
chology of skill—Cinquevalli—boxing—V. On training the
subconscious—Music memory—VI. Health exercises.

Lesson X ITI—PELMANISM in Action

In the pages of the last lesson we give a résumé and an appli-
cation of the principles previously expounded. We do this in no
formal or perfunctory manner. There is a punch in our questions,
but it is always friendly. Moreover, the last work-sheet is longer
and fuller than any of the others. It is a kind of hand-shake at
the conclusion of the course, and we have in consequence more
to say to each other. We do not want you to miss any of the
points contained in Lessons I to XI and we are anxious to see
you firmly established on the new foundations. Therefore, when
you have covered the ground of the whole course, and realized it
in its unity, the work-sheet questions will help make PELMaNism
a living element in your personality.PELMANISM AND HEALTH

A Valuable Feature of the Pelman Course

LTHOUGH there are instances where men
and women have won success in spite of
the great obstacle of physical disability, in every
case it is found that this was because their mental
training had caused such powers as could over-
come the handicap of bodily disadvantage. It is
obvious that, given a healthy bodily constitution,
the mental state is possible of much greater de-
velopment, because there is no handicap, no con-
flicting circumstance or obstacle.

Believing this implicitly, an easy series of sane
and comfortable physical exercises are now in-
corporated as a part of the PELmMan Course.
They are interesting and of great value to the
student, especially the student who has no other
chance of obtaining physical culture. If fol-
lowed regularly, and practiced for a few mo-
ments each morning, they will help to secure for
the student that physical fitness which all de-
sire, that cleanness of body which has its effect
upon the mind. A combination of perfect phy-
sique and efficiently trained mental talents is very
difficult to resist and must bring about a condi-
tion of material progress.

Students of the Penman Course thus receive,
for one inclusive fee, a complete and individual
mental training, as well as a course of health
training under the direction of the foremost liv-
ing exponents of mental and physical culture,

42PELMANISM FITS YOUR TIME

Pp ELMANISM does not ask you for fixed hours of
attendance and set times for study. It fits
into your time instead of demanding that your
time fit into zt.

The PELMAN Course is arranged in a series of
well-planned lessons for correspondence instruc-
tion, based upon over 20 years’ experience with
all classes of men and women in different parts
of the world. A special system keeps the exami-
ners in close personal touch with the students
right through the course, and insures that indi-
vidual attention which is so essential to the suc-
cess of a study of this character.

All postal and other expenses on. the outgoing
lessons, ete., are prepaid by the Pe:man Insti-
tute, and the student is at no further expense
beyond that of postage on communications to the
Institute. The Instruction Staff includes men
and women of the highest qualifications and ex-
perience, and there is no question of business, edu-
cational, literary, social or psychological interest
upon which the Petman Institute Staff is not
competent to give advice. No matter what your
calling may be, you can depend upon expert
counsel. Consult the Instructors upon difficulties
in connection with your everyday work.

This privilege does not terminate with the in-
struction. “Once a PELMANIsT, always a PEr-
MANIST.2 You are as free to make use of the
services of the Instructional Staff in a year or
five years as while you are actually studying the

course,

43QUESTIONS OFTEN ASKED

I—How many lessons are there?
Twelve. The synopsis of these lessons will be found on
pages 38 to 41, inclusive.

II—How much time should be given daily?

This depends on personal circumstances, as some stu-
dents have more spare time than others. Twenty minutes
or half an hour daily should enable the student to complete
the lessons in three or four months.

ITI—Will this Course help me in my business?

There is no worker in any trade, business or profession
who cannot benefit by the study of the Course. We have
letters of testimony representing every known occupation.

IV—What do you mean by the word “course’’?

This word is used in order to express a certain quality
in the training; that quality is Method: in other words,
the organization of knowledge and its scientific applica-
tion to everyday needs.

V—Is the result of the training lasting?

Undoubtedly; the training insures permanent benefit.
The man who is put on the right road for physical health
must continue to respect physical laws, otherwise his health
declines once more. It is the same in the mental world.
PrLMaNism shows a man how to use his mind in the best
way, and only if he becomes careless can he possibly lose
what he has gained and his mental efficiency relapse into
its previous inefficiency.

VI—Is the instruction individual?

Yes. The system is individualized to each student by
means of pen and ink comments on each work sheet; by
personal letters; and by answering the personal questions

of the student himself.
VII—What education is necessary?

If you have had an ordinary school education you will
find nothing in Petmanism which you cannot understand,
and nothing which may not be a source of profit.

44,OPPORTUNITY’S INSISTENT CALL

I? is the common belief that Opportunity

knocks once, and having knocked returns no
more. This is what Gilbert Chesterton would
call the Ultimate Lie. It has no other purpose
than to serve as an excuse for shiftlessness and
failure.

Opportunity is not content, and never has
been content, with any single summons. I is
not even the case that she comes and goes. Op-
portunity stays.

Her home is not in the clouds, but right on
the doorstep of every-day life. Patience and
steadfastness are distinguishing qualities. In-
stead of a single tap, her knock is the continuous
drumming of a machine gun.

It was always so. Today, more than ever be-
fore, it is the truth. The world is waking to a
great tomorrow. In industry, in business, in
commercial life, and in the professions, old bar-
riers have broken down, and new avenues have
opened to ambition. Hach day offers men and
women the chances that they missed yesterday.
Tomorrow was never a bigger or more inspiring
word.

There is no excuse for failure when every gate
to advancement is wide open. ‘The men and
women who fall back or who stand still, have only
themselves to blame. ‘Their obstacles are not in
front of them, but inside them.

The failures in life, for the most part, are those
who choose to fail; those people who talk about

45“bad luck” instead of confessing laziness; who
whisper mysteriously about “pulls’’ when they
ought to be thinking about push; who moan
about never having had a “fair start.”

It is the self-starter that the world needs to-
day—the man or the woman who figures each
morning as a new race with a fighting chance to

finish first.

HOW TO ENROLL

FILL IN THE ENROLLMENT FORM

and send it, together with the fee, to the Secre-
tary of the Pretmawn Institute. Immediately
upon receipt of same you will be registered, and
the first two Text Books will be forwarded to
you. Upon receipt of your exercise on the First
Text Book, it will be examined and returned to
you, together with the next Text Book, and so
on until your Course is complete.
ae ®
One Fee Covers All

6:
‘The fee covers everything in the way of text

books, instructfon, question forms and correction
of exercises. There is no expense beyond the
fée paid, which is strictly inclusive. Students are
expected to complete the Course within twelve
months of enrollment, but exceptions will be
made when circumstances warrant.

46ENROLLMENT FORM

for THE PELMAN INSTITUTE COURSE
OF MIND AND MEMORY TRAINING

To the Secretary
THE PELMAN INSTITUTE OF AMERICA
505 Fifth Avenue, NEW YORK, N. Y.

LEASE enroll me as a student for “The Pel-
man Institute” complete course of correspon-
dence instruction in mind and memory training,
for which I enclose $50.00 to be accepted in full
payment. I agree to observe_the conditions un-
der which the instruction is given. (Seepage 48.)

 

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ATPLEASE ANSWER THESE QUESTIONS

All replies will be treated confidentially.
(1) Is your power of concentration strong or weak?

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(4) If you lack power of concentration, have you reason to
believe that you inherited this disability, or was it ac-
quired at school, in consequence of the unattractiveness of

your studies?

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(5) Has there been a change for the worse in your memory?
If so, can you indicate the cause? Has it been since a
particular illness, a great trouble, excessive mental toil,
or some physical injury? State the nature of the illness
or shock.

(6) To what extent is “interest-power” necessary for persistent
effort? Can you carry through an uninteresting task by
“will-power’”’ alone?

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(7) Can you attend to a conversation or read for any length
of time without your mind wandering?

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(9) What is the general condition of your health at the present
time?

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HE PELMAN Institute’s Course of Instruction is personal

to the student and given conditionally on the student’s under-

taking not to teach the System or dispose of the Text Books
and Work Sheets supplied. The Institute trusts to the honor and
integrity of the student to keep the agreement.

It is a distinct condition of the Instruction that a student
Shall not demand or be entitled to any Succeeding lesson of the
Course until the work sheet on the preceding book shall have
been worked by the student to the Instructor’s satisfaction. The
Text Books issued to students are to enable the PHLMAN Course
to be conducted by Correspondence, and are not to be considered
as a sale of books in return for the fee paid,

Third Edition 48Oh
%