Theater! Arts Li bJ;' *PN ' 1993.5 ' U6A869 ASSOCIATED EXHIBITORS INC. STATEMENT OF PURPOSE & POLICY THE LIBRARY OF THE UNIVERSITY OF CALIFORNIA LOS ANGELES -^iV Statement Purpose Associated Exhibitors ra!A!/?\*R!J>l!/i\^Uf .^.-.jmalamSaSEl' lS/il!/il5/il!m!/iU/ V- y-i \P\ /! V. Pv7;f J) ■■y ^ =^y^ 'y., lismjfiHRVRwn g Theatre Arts Library £ G & K C K Jl Jl PURPOSE OVER a year ago a group of exhibi- tors, forward-looking men, realiz- ing the well-nigh universal dissatisfaction with conditions in The Motion Picture industry, organized "Associated Exhibi- tors Inc.," an association for protection and profit, based on mutual confidence and simple justice for all. Co a: 3110250 A-^i'i'w*,^... A Partnership for Production and Profit V An I deed of Fairness 1 0-OPERATION" may be defined as the working together of two or more people for their mutual benefit. The ideal of Associated Exhibitors then is simply a closer co-operation between those concerned in both the production and exhibition of motion pictures. Primarily its object is to accomplish a more equit- able distribution of profits— by eliminating the superfluous middlemen whose actual contribution to production and exhibition is nothing. BY dealing directly with producers, stars, direc- tors and authors, making everyone a partner in production and marketing, the Association hopes to knit the industry into a more harmonious whole. By offering to those concerned in production a just share of the actual income from a picture it hopes to stimulate the creation of better pictures. By establishing a basis of confidence and fair deal- ing, the Association expects to establish a new relationship between the forces of production and those of exhibition. Its ideal is to keep faith with producers, stars, authors, exhibitors and audiences b}' gi'^'ing more. I PATHE DISTRIBUTORS WHAT IT MSJIKS TO EXHIBITORS THIS organization was conceived and is directed by exhibitors— it knows and is in sympathy with the exhibitor's problems and requirements. To him it offers a unique opportunity to secure the best pictures and the guidance of the most successful exhibitors. An Associatioi\ of Leaders A Tremendous Influence THE membership of the Association includes men who control over 200 of the largest and best theatres in the country — the counsel of these men will guide its policy. Thus the Association's ideals are tempered with solid, practical knowledge; guided by tried busi- ness principles; founded on experience — the only basis for enduring success. THAT its ideals will be attained is assured by the prominence of its members, the financial re- sources and influence wielded by such an associa- tion of interests an influence that will increase with the growth of the Association. Membership in the Association is open to all exhibitors, who are invited to share a full measure of the benefits and profits of the Association by securing sub-franchises. The value of these sub-franchises is such that the number immediately available will be taken up in a short time. It is, therefore, advisable that exhibi- tors who are interested should act without delay. Detailed information may be obtained by com- municating with the home office of the corporation in the Capitol Theatre Builciing, New York. PATML DISIRIBUTORS WHAT IT MSJIHS TO -STARS- IN the final analysis it is the star's popularity with the public that brings money into the box-office— the star's name which actually creates profits. But between the box-office and the star today stretches a long line of middlemen, each takine his toll. The Practical Sulution The Most Advan- tageous Shoxvina DISSATISFACTION with this condition is evi- dent from attempts which have been made by combinations of stars to deal directly with ex- hibitors. HERE then is the opportunity which the star has wanted— a practical means of ciealing directly with the leading exhibitors- an assurance of showing in the finest theatres, to audiences accustomed to the best entertainment — such show- ings as will supplement the art and enhance the reputation of the star — exploitation which will hold anci increase the star's own standing. THE object of the Associated Exhibitors is better productions as a whole, therefore, the star will be given every acivantage in the way of adequate support and artistic staging throughout. In adciition, the star will participate in the actual profits of every release — will receive a just propor- tion of the value created by his or her ability and popularity. The resources, standing and influence of this organization are so great that association with it will be attractive to stars of the first magnitude. Artists are invited to communicate with the home c-)ffice in the Capitol Theatre Buikiing, New York, for more detailed information. PATHL DISTRIBUTORS WHAT IT JfitJiKS TO PRODUCERS IT is obvious that conditions obtaining at present in the motion picture in- dustry afford only a limited incentive for producers to improve the quality of pictures, for the prociucer's reward is rarely based upon the true worth of his accomplishment. \ SINCE it is impossible to predict in advance the degree of success or box-office value a picture Gnessin<^ will achieve, producers too often receive less than 1 their just due— it is easy to see who gets the advan- tage in this guessing contest. The foundation for better pictures rests with the producer^no one but he can improve the quality of his own product and he must be encouraged to do so by the certainty that his efforts will be adec^uately rewarded. THE most equitable arrangement possible is that now offered to producers by the Associated i:""^T3 • Exhibitors that is, an actual partnership in the tair basis 111 111 j profits. Unquestionably this is a more liberal and fair basis of dealing than has ever before been open to the producer an assurance of reward commensurate with the true excellence and popu- larity of his picture. A still further advantage to the producer results from the fact that his creations are assured of a showing in the finest theatres of the country, before discriminating audiences and under the very best conditions. Producers who are interested in the benefits of this new Association are invited to communicate with the home office in the Capitol Theatre Build- ing, New York. PATHE DISTRIBUTORS WHAT IT MSJIKS TO DIRECTORS THOUGH there are undoubtedly many directors in the country who have the ability and the knowledge to produce pictures of genuine merit the number who are actually doing so is small enough to be counted on the fingers of one hanci. ALL too often is this due to the restrictions under . which the director is forced to work— restric- uirecwr s i i • r 11 Handicabs t^o^^s imposed by various forces to whom the director is now subservient. These restrictions have grow^n with the growth of the industry and the tendency toward centraliza- tion of control in a few hands. The truth of this is but emphasizeci by the out- standing success of a tiny handful of directors who have managed to divorce themselves from these handicaps. R KECOGNIZING the fact that freeciom of action is the first essential to the creation of better rTcc Hand for pictures, the Associated Exhibitors offer to Directors directors of ability the opportunity of working uncier conditions which will afford full scope to their creative powers. In addition to this freedom of creative opportunity directors are offered, for the first time, the oppor- tunity to participate in the profits of their creations on the just basis of a share of the actual box-office receipts. Directors who are interested in the opportunity to create better pictures as well as in their profits, are invited to communicate with the home office, Capitol Theatre Building, New York. PATHE DISTRIBUTORS .(■AiiRIVA WHAT IT MSJIKS TO AUTHORS THE foundation of the photoplay is the story— without it stars, pro- ducers, directors, are powerless. Without good stories it is obviously impossible to produce pictures of true dramatic value and artistic merit. On the author rests the structure of the motion picture industry. Stories Have Been Undervalued An Adequate Reward for The Author THE importance of the story has been consis- tently underestimated and seldom have authors concerned in the writing of successful photoplays receiveci a reward truly commensurate with their contribution to that success. The returns have not been comparable with those from a successful play or book. Many excellent stories have been garbled or in- adequately staged in pictures, and this has deterred authors of standing from permitting their works to be screened. For this reason the standard of stories available for motion picture prociuction has been lowered immeasurably. ASSOCIATED Exhibitors by dealing directly L with authors, eliminating the waste and the restrictions incicient to present methods, feel that the greater rewards thus made possible will result in a standard of stories worthy of adequate production. To this end their arrangements with authors will be such as to assure to the writer his just share of the returns, and a guarantee of worthy production and casting. This reward will be based upon a profit-sharing basis — a percentage of the actual box-office value. Associated Exhibitors Inc., invite correspondence from authors of merit. Correspondence should be directed tc-) the home office, Capitol Theatre Build- ing, New York. PATHI- DISTRIBUTORS jtms OFF[CERS Messsaore Kendall • President Saul Harris ■ 3rd Vice-President Edward Bowes - Ist Vice-President H- H. Wellenbrink • Secretary James Q.Cletnmer, 2nd Vice- President Harry Crandall • • Treasurer F. C, Quitnby, General Manager "BOARD OF DIRECTORS Messmore Kendall * New York City Dermis Harris « Detroit, Mich, Edward Bowes Paid Brunet Michael Shea New York City New York City BuflFalo, N. Y. Dermis Harris .' Detroit, Mich, Samuel Harding, Kansas City, Mo. I. libson • - Cincinnati, Ohio James Q. CJemmer • Seattle, Wash. Harry Crandall - Washington, D. C. Hugo Lambach * Spokane, Wash, Harry M. Lublinei*, Chicago, III. LIST OF FRANCHISE iMEMBERS Lubliner and Trinz Ttieatres, Chicago Finkelstein &. Ruben • Mirmeapolis The Capitol Theatre • New York Kendall &. Bowes • • Boston Ackerman &, Harris - Los Angeles Com well Theatres (Koplar Circuit) St, l^uis Ackerman & Harris Tlieatrcs, San Francisco Harris &. Libson Theatres, Pittsburgh Harris &. Libson Theatres, Cincinnati Paul Gusdanovic ♦ • Cleveland J. H. Cooper • • Oklahoma City H. Crandall Theatres • Washington S, Harding Theatres • Kansas City American Theatre Denvei Omaha Harding & Cohen • • Omaha James Q. Clemmer * • Seattle Olsen &. Sourbier Tlveatres, Indianapolis Harris &. Libson * Detroit H- H, Wellenbrink Michael Shea Harold Franklin Detroit Newark Buffalo Buffalo Merrill Theatre Amusement Co., Milwaukee Clemmer '<&. Lambac' Saul Harris ■^pokanc Litde Rock Clemmer &. l..ambach • Portland Kendall &> Bowes Albany Ackerman & Harris, Salt Lake City J.PARKER READ JR presents LOUISE GLAUM in SE By C.Gardner Sullivan Directed by Fred Niblo W.W.HODKINSON CORPORATION 527 Fifth Avenue, New York Gty Distributing through PAlHb Exchange. Incorporated \s "0. God I Wij) shovld, this happen to me ?" Sfcr Sorrow and Suffering, that 17 is Experience that refines are the lot of all women . Jj the Soul of all women . IsS j|Btj„_: _ .,.,■ jrL^-i_ is the great Unknown in the fascinating game of Life. J. PARKER READ, Jr. becomes one of the greatest of" all creative producers with the release of " SEX. " LOUISE GLAUM becomes what she has been growing to be for the past six months — the screen's greatest and most successful emotional star. FRED NIBLO goes many steps forward and will be reckoned with henceforth as one of the greatest of directors. C. GARDINER SULLIVAN has never before in his distinguished career written a story so big, so enthralling as " SEX." FIVE SUPPORTING STARS do the biggest work of their careers in " SEX," reflecting the splendid liberality of Miss Glaum in desiring all of the players to have their share of success. SEX " is not merely powerful and techni- cally fine — it is commercially sure-fire and artistically amazing. And in treat- ment it is as wholesome and genuine as a mother's embrace. ^^^^^^^^^^1 mi i s :V^-. .-.A. In " SEX " J. Parker Read, Jr. has produced, C. Gardner Sul- livan has written and LOUISE GLAUM has acted the picture extraordinary. It is a picture for super-showmen. No exhibitor who is a poor showman ought to be permitted to book and play "Sex." The story in " Sex " is the story of life with all of its mad, glad realistic garb; with irresistible "i)unches" here and there and a gloriously adequate cast to put these punches over. Some of the trade press critics have been duly shocki-d — all have been startled by "Sex." The value of the trade press reviews of "Sex" to the exhibitors who book this production could not be duplicated or equalled by the spending of Fifty Thousand dollars. "Sex" is pre-released April 11 for two- week or one-week engapemenis only. We arc asking high rentals and it is worth higher rentals than we ask. W.W.HODKINSON CORPORATION 527 FUth Avenue. New York Qty DtstribuUng ttwugh PAXHf Laihunge.lrKirporumt n If >*■*.? "■ 1^." ." n •"" ^ }w:k ^^^^^■■'" \ \ ^ ■»^ «lal&'*SsSUSSwm__ Tod Browning's Triumph m booking the -THE VIRGIN OF STAMBOUL" be sure to give this really huge production at least twice your ordinary run. We do not want to over-sell you on any picture but the simple fact is that "THE VIRGIN OF STAMBOUL" is one of those gorgeous, glowing, mind'filling photo- dramas like "The Heart of Humanity" and "The Birih of a Nation" which instantly lay hold of the public imagination and grow bigger in box-office power with each day's showing. For this reason, you ought to net more from "THE VIRGIN OF STAMBOUL" than you have netted from anything else except, possibly, the other two productions mentioned. Do your big work in advertising this marvelously acted and masterfully directed super-drama right at the start — you'll hardly have to turn a hand after you've opened. But don't write us after it's all over, saying that you could have run it for another week at the same profit. Book that other week now. Why let the other fellow clean up later on your advertising? Carl Laemmle presents PRISCILLA DEAN in the $500,000 Universal-Jewel Production de Luxe ''The Virgin of Stamboul [Directed by TOD BROWNING \^c considei^ i THE YOmmi TELIER, J Hie bic ^esi picltirewe li©ve evei' hexd / "^ consider THE TQRTUNE TELIER. Ihe dreaiesl work 5^ ALBERT GAPELIMI "^ consider M llie sfoj' of Tfle- .EDfiTUNE TELLER - - - ^MPJOBIE DMBEAU porfrco^3 Ihe fflosl r e mt^jjob le itiferpi'eler lioii ^^ittof herliGod ever seen on a screen ROBERT/ON* COLC y^PRiii 1, 192.0 ROBERT/ON-COLE P E C I THE BUTfERFLY MM llie second y^*" tinique COPY I A I- •" Lew Codtf iSirlij lee^ped i itilo popuWitu viifi I THE bllOm CHEATER. ^ THE 5TITTEDEY MAN will iiiii'etiek jiiui in fk pos- iiion/^ ^ar villi sometmti^ decidedly nev in file vay / enleriadnmetit ROBERT/ON-COLE U P E C C I A a^eWfflTEDOVE^ A ReniJcxrkdDle ^orij of a tevKgiled lifeu fi'om the celebmted novel bu • • Willid.m u.Lockg Presented by de^^eD.Heanptott ^t^urind * * • H B mRNER Under direction of Hem I) Kin^ • * A drt^inaL IWt ROBERT/ON-COLE CJUBOTTOM OF THE WORLD Sir Ernest Shaddetoris stru^^le "WitK tlteicj elements ai tlvex, Soutlt Pole/ ^cin^Death-I^ealDeati^ ttotwake belieVe'ittial drama of Ivumaiv endtirance staged by that gJreaiest of an dajamatists* — .itself? • & ROBERTyON-COLE 'arm LOEW Presents THE SPECIAL DELUXE ^■^ m\ M^ mv * % RACHEL CROTHERS A,V?a1 4 tf^--* y it '/ v*. tip v-^'."^^->.l' .V %;» .•^^^ 4^ *H -> i? .•rtj r/i \ CTo ^ai'e his home broken up, toiVard the sunset qfUfe, to see his Wife u)hom he he had bOedand to Whom he had been Louai since he u)as practicaUif a boy, for- ced to enter an old ladies ' home ~ that lOas what J be faced die could do nothing to help her, yet he could no more do without her than, wdkout air to breatkc. . . jHow the old sea captain solved hiS dilemma makes thisfamousj^eu) York stage success one of the most ap- pealinpf, quaint and unus- ual stories ever conceived /. 1*0 ^^L >^:.;^'S.vs; MARCUS LOEW kf RACHEL CROTHERS The Heart Gri^p^ing Screen Vci^ sion of LEE KUGBL'S cekirated - Broadway Sta^e Success with/' ms^ am ALL-STAR CAST /-t EMMADUNN'"" ' anoi I HENRY HARM-ON I \ ^Adapted by JUNE MATHIS directed bif JOHNE.INCB " SH^iOdLKaygcr JS^ ^ TRO Vlredor Gent JURY IMPERIAL PICTURES Ctci.[Dlstnbutorstkrougfhout(/reat35nt(iM, EMEMBERL The thrilling breath-catching storm scenes in SHOULD A WO>lAJSr TELL /"*•■! .--^.. -„.:■- /KELL^—^ the ones in JAMES A.HERNE'S immortal sea stoiy msm ALICE LAKE "^ eclipse even those! • "~ iJdaptecL Zy ARTHUR J. ZELLNEIt J),,ected bif REX INGRAM JESSE D. HAMPTON Presents H. 5 WARNER^ fn WILLIAM J. LOCKES Famous Movel • • - Directed bu HENRY KING pictures" entei-td in Bm the very clevei-ne^r of their ideaj and the unurual conrtructionof IheiV plotr. Otherj i^ their dreatunderrtandinJ of life.TOUCH THE HEAUT The Whi te Dove'combiner all bhere. ROBERT/ON-COLE With aSuperior CAST RAYMOND L JCKROCK DlREaEDBV Charles Sviickaro '^TheThird ^X'oman Ir made of the stuff which bnn^r patrons back. It \r founded on the deepest known emotions, produced after the best traditions' of bhe screen and acted bi) an all star cart. ROBEmyON-COLE B.B. Feature Directed byVilliam Pailce/ MisjBan-'ucale ha? appeared m many ^reat pictures \r\ ha- successful career, but "A WOMAN VHO UNDERSTOOD" \s ^oin^ to stand out a? one of her supreme achievement/: ROBERT/ON-COLE Authorities on fechan- disitiig pictures know IM sellitiq pover is pi'opoi'tiotia^ie to ex pbitd^lioti possibil- ities. Thd:s \Hievt ma.'kes Whds Xo^x Servadii? « wonder- ful edWlion. Itls ex pbitedion angles aa'e - - ittimberlGSS - - ROBERT/ON-COLE Albert Capellani Productions Incjoiresezfts JUNE CAPHICE IN WALKED MARY Adapted from the plaq Ia2a-Aim'l>q OliverD, Baileu. Directed bg George Ardboixmoud June Caprice, fresh from the successes "O Bog!" and 'ADainselinDi6tre6s'|in aplat^ that is humorous, pa- thetic and stronglg dramatic bg tum6.Pat gaoint nttle Soutbert} Morg ,mnose onlg friend is her old mamiDg ^ H FOR T.A. LIB. USE OMLT DOES m ClRCUUTi "€ne stiraable po s sibilitie s as a dravin^ card" say th< reviewers oP JACK DEMPSEY Id, in the million dollar Pathe serial DAREDEVIL JACK -Z':^; • -aT^x-"* n' t Pathe Distributors UCLA-Theater Arts Library * PN 1993.5 U6 A869 imm m LiSiW FOU LIUKARY USE ONLY • DOES NOT CIRCULATE Lie SOUTHERN REGIONAL LIBRARY I ACILIT/ D 000 787 292 2 I