UC-NRLF 
 
 A TRAGEDY IN 
 
 by WALLACE 
 
 X 
 
 PRINTER'S INK 
 
 IRWIN 
 
from TAYLOR 
 NASH CSi, 
 TAYLOR 
 
 No. 412 Mission Street 
 
 San Francisco 
 
 California 
 
A ;KP 
 
 TRAGEDY IN PRINTER'S INK 
 
 BY 
 
 To which are added a 
 
 few Quotations taken from Letters and 
 
 Magazines Commenting on 
 
 Good Printing 
 
 SAN FRANCISCO 
 
 TAYLOR 'NASH & TAYLOR 
 
 MDCCCCXIII 
 
COPYRIGHT 1913 
 
 BY TAYLOR "NASH & TAYLOR 
 
 SAN FRANCISCO 
 
A TRAGEDY IN PRINTER'S INK 
 
 If THE PRINTING ART, Cambridge : Mention of type founders 1 type, rule and ornament. 
 was made in this department last month of Such work is of the kind one wishes to 
 some very handsome specimens of printing keep, and it should be an encouragement 
 received from Taylor, Nash 6? Taylor of for other printers in America to aim for 
 San Francisco. Since then a few other ex- the same high ideals in typography. Many 
 amples have come to hand which are all up j of the announcements and other work pro- 
 
 to the same high 
 standard. It is dif- 
 ficult to describe 
 how charming is 
 the appearance of 
 thebook/'ABitof 
 OldChina,"which 
 will be prised high- 
 ly by all lovers of 
 beautiful printing. 
 It is set in Book- 
 man with double 
 rule borders in a 
 rich orange, and is 
 
 'OHANNUS was a printer man 
 
 Well set from A to Z, 
 But much besmeared with printer's ink, richness of ^effed: 
 
 A black-faced type was he. 
 
 duced by this firm 
 
 ^ P rint f 1 u P on 
 hand-made paper, 
 
 which gives that 
 
 And well he loved a queenly maid, 
 
 The fair Elvira Green, 
 As beautiful a Roman type 
 
 As ever there was seen. 
 
 that so satisfactor- 
 ily supports good 
 typographic effort. 
 IJ SAN FRANCISCO 
 CHRONICLE: Clar- 
 ence T. Urmy's po- 
 ems are very well 
 known. For years 
 he has been wri- 
 
 printed on the chamois color of Normandy ting verse in praise of California. Some of 
 Vellum. This stock has a slight pink tinge j his new poems are published in a dainty 
 which harmonises well with the orange ink ; volume entitled" A CaliforniaTroubadour." 
 used. The Japan Paper Company's Haik- The publisher has given the book a beau- 
 wan Bamboo is used for the double cover, tiful dress, the pages having red-line border 
 which is printed in gold and orange. The and the paper being an imitation of parch- 
 booklet is enclosed in an envelope of the ment. The printing and presswork by Tay- 
 same stock, on which is printed part of the j lor, Nash & Taylor are something which 
 cover design. There is not space here to i will delight any lover of good book work. 
 describe the other examples, all of which j Ijj THE GRAPHIC ARTS, Boston: There is no 
 show charming and unusual color schemes, i mistaking the individualistic style and fine 
 as well as very pleasing typography. Ijj THE | workmanship of the Christmas brochure 
 AMERICAN PRINTER, New York : A firm that j which you so kindly sent to us. Please ac- 
 is upholding the prestige of the printing ; cept our thanks for remembering us. We 
 business in the United States is Taylor, already have in hand several pieces of your 
 Nash 6? Taylor of San Francisco, the per- work and we hope to arrange before long 
 sonnel of which was dwelt upon in the to make some editorial use of this with ap- 
 January number. On the insert opposite preciative credit to you. If PRINTING TRADE 
 is presented a program produced a few NEWS, New York: One of the most beautiful 
 months ago by this Pacific Coast firm of pieces of printing that was ever executed 
 good printers, and there is shown on this was recently turned out by Taylor, Nash 6P 
 page a group of specimens composed mainly Taylor, 412 Mission Street, San Francisco. 
 
 272990 
 
A TRAGEDY IN PRINTER' S INK 
 
 This was an exquisitely printed copy of printing work I never would use them, and 
 
 Dickens' "Christmas." This famous little it was not until I began to see your work 
 
 essay was done up into a small book, free that I ever countenanced them. That you 
 
 from all advertising matter. The book was have converted me is shown by the fact 
 
 executed in a style that is peculiar to the that you are doing a specimen sheet for us, 
 
 house of Taylor, Nash 6? Taylor, which and I only wish that you were more close' 
 
 concern turns out 
 a product that for 
 beauty of design 
 and adherence to 
 all the correct prin- 
 ciples of typogra- 
 phy excels that of 
 any other printing 
 house in the Uni' 
 ted States. This de- 
 lightful book was 
 a 450 edition ; 200 
 were sold and 250 
 distributed among 
 
 So poor Johannus' passion raged 
 
 Tempestuous as a storm, 
 Whene'er he saw his lady love's 
 
 Divinely printed form. 
 
 But when the heartless maiden viewed 
 
 Johannus' love-lorn fix, 
 She quickly took his measure and 
 
 Was crosser than two sticks. 
 
 ly in touch and 
 that the distance 
 was not so great 
 so that we could 
 cooperate oftener. 
 I should like to sit 
 down and write a 
 detailed review of 
 all of these exam' 
 pies and tell you 
 just what I think 
 of them, but you 
 know that they 
 are good and you 
 
 the friends of the company. The book will know how inadequate a means a letter is 
 be kept and treasured by all those receiving to express such things. Your handling of a 
 it who possess a love for printed matter of commercial catalogue such as " California's 
 the better kind, if THOMAS N AST FAIRBANKS, Greatest Industry" presents a type page that 
 Japan Paper Company, New York : To say answers all the commercial requirements 
 
 that would serve to ruin such a catalogue 
 and yet permits of a decorative treatment 
 that is delightful. The color and register 
 that you have used in the "Christmas in 
 
 that the samples you sent me interested me 
 would be to put it mildly. They not only 
 filled me with admiration, but made me feel 
 that such a collection should have some 
 form of publicity that would serve to stim- 
 ulate the so-called foremost printers of the 
 East to a realization of the fact that they 
 are not nearly so competent as their tradi 
 
 Bohemia " and the " Lamb in Bohemia " are 
 beautiful. " Into the Light " interests me 
 particularly. Was this printed for com' 
 mercial sale, and, if so, was it successful ? 
 
 tional complacency leads them to believe. It certainly ought to be and I am glad to 
 
 No criticism can be made of the mechani- 
 cal execution of your work and no criti' 
 cism can be made of the taste, and above 
 
 possess this copy. I must not undertake to 
 treat each one of these as I should like to, 
 but I cannot pass the " Memorial to Frank 
 
 all no comparison can be made of the mar' Norris " without congratulating you on 
 
 velous way in which you handle rules and every detail of this work, but especially the 
 
 the infinite variety of forms in which you mechanical execution of the gold rule. You 
 
 place them. Personally I have always been may rest assured that all of these examples 
 
 brought up to hate rules and in my early will be very highly treasured by us in New 
 
A TRAGEDY IN PRINTER'S INK 
 
 York and that they will be given every bit ically, is a Christmas Greeting sent out by 
 of publicity that we are able to accomplish. < the San Francisco branch of the American 
 In closing I might add that I am glad to see j Type Founders Company. Here red and 
 you have the courage to use the Alberti, as | gold are also used, but the green is of a 
 this is my favorite color and seems to be i darker shade, as befits the Christmas season, 
 above the heads of the average printer as it | and the type face is Cloister. As the greet 
 
 "Elvira fair," the swain began, 
 
 Poetic from the start, 
 "Your sacred name in upper case 
 
 Is graven on my heart ; 
 
 "I work my galleys like a slave 
 Who bitter chains endures, 
 
 But as I labor at my forms 
 I see no form but yours." 
 
 is difficult to treat. 
 <J THE PRINTING 
 ART, Cambridge: 
 A firm that has as- 
 suredly come into 
 the front rank of 
 high -grade print- 
 ers is Taylor, Nash 
 6? Taylor of San 
 Francisco. A large 
 collection of sam- 
 ples received late- 
 ly is of perhaps 
 
 a higher average i 
 
 of excellence than any similar collection that 
 has been submitted to this department. 
 This excellence is due in part to the careful 
 typography and good presswork, but more 
 to the taste displayed in choosing inks that 
 harmonize with the various papers selected. 
 The hand-made stocks of the Japan Paper 
 , Company are used almost exclusively, and 
 seldom have we seen them used to better 
 advantage. Many of the examples are cir- 
 culars and announcements, all of which are 
 on hand-made papers and enclosed in en- 
 velopes to match. Perhaps the best if a 
 choice must be made among others equally 
 handsome is a circular sent out by Tay- 
 lor, Nash &? Taylor announcing the acces- 
 sion of a new member to their staff. This 
 is set in Caslon capitals and printed in 
 olive green on hand-made Florentine of a 
 delicate green color, the trade-mark of the 
 firm being in red and gold. Printed on the 
 same stock, and more interesting typograph- 
 
 ing is a reprint of 
 Tennyson's poem, 
 "Ring Out, Wild 
 Bells," Christmas 
 bells are used for 
 the decoration. A 
 programme of a 
 memorial meeting, 
 on one of the dark 
 shades of Ancona, 
 printed in black 
 and gold, deserves 
 a paragraph by it- 
 self. A charming 
 little book of poetry, "Into the Light," by 
 Edward Robeson Taylor, set in Bodoni, 
 printed in red and black on hand-made pa- 
 per from Guadalajara, Spain, and bound in 
 boards, will appeal to every book lover. 
 "Friendship" is the title of a little pam- 
 phlet set in Caslon which will please the 
 most fastidious. "California's Greatest In- 
 dustry" is a booklet of a more commercial 
 character, but it is above the average of its 
 kind. It is printed in red and black on 
 Warren's Cameo Sepia with a cover >of 
 Cameo Post Card. A booklet for the Pan- 
 ama-Pacific Exposition has a cover of white 
 Cameo Post Card, the text pages being on 
 Seymour Company's Exeter Antique Book. 
 The type used is Bodoni, and the color 
 scheme, blue and black, is a charming one. 
 ^GEORGE FRENCH, Boston: I have several 
 times been over the book, "A California 
 Troubadour," each time with added admira- 
 tion. It seems to me an admirable piece of 
 
A TRAGEDY IN PRINTER'S INK 
 
 Drk and very much more. It is difficult commonplace. Cj KEYSTON BROS., San Fran- 
 find a flaw in it. I have not yet found cisco: We are in receipt of catalogues as 
 
 work 
 
 to find a llaw in it. 1 have not yet found cisco: We are in receipt of catalogues as 
 
 one, looking at it from what was evidently per copy submitted, and congratulate you 
 
 your viewpoint your motive. I shall place upon turning out the finest piece of print' 
 
 it with the few books that I keep apart ing of this character that we have ever 
 
 from the general ruck of my library, because 
 
 it is so admirable, 
 
 and so admirably 
 
 different; but first 
 
 I shall find time to 
 
 read it, as I believe 
 
 you told me that it 
 
 will bear reading. 
 
 I would appreciate 
 
 it if you would 
 
 send me more sam' 
 
 pies of your work, 
 
 that I may get a 
 
 better idea of the 
 
 average work of 
 
 seen. 
 
 Correct your errors, sir," she said, 
 
 The while she held aloof, 
 If you would prove the things you say 
 
 Then let me read your proof." 
 
 " No proof have I," Johannus cried, 
 " Because my hot distress 
 
 Has melted all my metal down 
 Before it went to press." 
 
 We are perfectly satisfied in every 
 manner with the 
 treatment afforded 
 us, and you may 
 feel confident that 
 when we are com' 
 piling other cata' 
 logues you will 
 hear from us. The 
 services you have 
 rendered us have 
 been efficient and 
 
 most satisfactory 
 in every respedt. 
 CJ JOSEPH D. RED' 
 
 your shop, which I am sure is high and fine. ! DING, San Francisco : Permit me to congrat' 
 W THE PRINTING ART, Cambridge : One of ulate you on the beautiful work you have 
 the handsomest specimens of printing this done in bringing out the Grove Play Book 
 magazine has received in several months this year, "The Atonement of Pan." The 
 is a program entitled " Music of Bohemia," publication is a delight to the eye, showing 
 which bears the imprint of Taylor, Nash & \ great taste in the selection of paper, type, 
 Taylor of San Francisco. It is printed in I color and treatment. I do not believe that 
 orange and brown on cafe color Old Hamp' \ the edition could be published more beau' 
 shire Bond with an Old Hampshire Bond ! tifully in this country. <f SAN FRANCISCO 
 cover of the same color, and is set in the ; CHRONICLE : " What Christmas Is As We 
 American Type Founders Company's Bo' j Grow Older," an eloquent essay by Charles 
 donitype. It is an interesting demonstration j Dickens, has been made into a beautiful 
 of the suitability of Old Hampshire Bond ! little book by Taylor, Nash 6? Taylor, 
 for booklet purposes. Another booklet re' ! These accomplished printers have issued a 
 ceived from Taylor, Nash & Taylor is a ; limited edition of this little book, printed 
 real estate pamphlet printed on Cameo, the I on Shogun hand'made paper, which it is 
 illustrations being me^ograph engravings, j a delight to read. The type is clear and 
 <J L. KREISS 6? SONS, San Francisco : We de' the impression is perfect. Bound in brown 
 sire to express our appreciation of this new boards with vellum back, this book is an 
 letter-head which you have just planned artistic souvenir of the greatest day in the 
 and delivered to us. It is a beautiful piece of Christian year. Dickens pleaded in eloquent 
 typographic art, being far removed from the i words for a celebration of the day that 
 
would include all who had gone before in' take care of, and I shall look forward with 
 to a brighter world, and we fancy as people great interest to the future good things 
 grow older they take more comfort in the which you bring out. fl THE PRINTING ART, 
 thought that the beloved dead are not shut Cambridge : This is to acknowledge the 
 out from the observance of this brightest ; receipt of the Christmas folder issued by 
 day of Yule-tide. *I COOPER ADVERTISING j your firm, and to advise you that this design 
 
 will most likely ap- 
 
 Co., SanFrancisco: 
 
 You have heard it 
 
 said, " It is impos' 
 
 sible to get good 
 
 printing done in 
 
 SanFrancisco." If 
 
 those who make 
 
 remarks like that 
 
 just quoted above 
 
 could see that ex- 
 
 quisitely printed 
 
 little book, "What 
 
 Christmas Is As 
 
 We Grow Older," 
 
 they would know there is at least one 
 
 house in San Francisco that can execute a 
 
 piece of typography that is in the fullest 
 
 sense an example of "Art" in printing. We 
 
 congratulate you on this excellent represen- 
 
 pear in the Christ- 
 mas number of the 
 1912 issue of "The 
 Printing Art." It 
 is placed with the 
 material available 
 for that number. 
 This is one of the 
 cleverest of the 
 many hundred de- 
 signs received dur- 
 ing the past few 
 days. <I J.W.BUT- 
 LER PAPER COMPANY, Chicago : We are in re- 
 ceipt of our announcement to sell to printers 
 only, which you produced for us in such 
 an excellent manner. It is surely a work 
 of art and should attract the attention of 
 
 "Nay, nay, I know my P's and Q]s," 
 The haughty maid replied; 
 
 " Methinks youVe dropped a paragraph 
 Or that your reason's pied. 
 
 "No Printer's Union can compel 
 Thou ink-bespattered squinter 
 
 An independent maid like me 
 To union with a printer." 
 
 tation of " fine printing." <ID. B. UPDIKE, ! the printers in the California territory from 
 The Merrymount Press, Boston : I am ever j this standpoint, if from no other. *!SAN 
 so much obliged for the book, which I j FRANCISCO CHRONICLE : In " The Printing 
 think is charmingly done and beautifully j Art" for June, 1912, seven pages are devo- 
 printed. I am very glad that you are doing j ted to an exhibit of the artistic typography 
 this kind of thing. Thank you again for it. I of Taylor, Nash 6P Taylor of San Francisco. 
 
 fl RICHARD TRACY STEVENS, Japan Paper 
 Company, New York: I have examined with 
 great interest the collection of specimens 
 of your recent work in booklets, circulars, 
 and announcement cards. You certainly 
 show the greatest taste in designing and 
 printing these things, and I only wish we 
 had about twenty men in this part of the 
 
 Among these are pages from Charles War- 
 ren Stoddard's "A Bit of Old China" and 
 Clarence Urmy's "A California Trouba- 
 dour," published by A. M. Robertson. This 
 work by a local firm is not surpassed by 
 anything from the great publishing houses 
 of the East, and in artistic arrangement of 
 type and the selection of colored borders it 
 
 country as capable and enterprising as your is hard to find its equal. PRINTING TRADE 
 good selves. I hope you will be rewarded | NEWS, New York: We wish to acknowl- 
 by having all the business you can possibly edge receipt of your strikingly original little 
 
A TRAGEDY IN PRINTER'S INK 
 
 pamphlet, "Tiddledeedum and Tiddledee- job, and everybody approved that, and the 
 
 dee," which we find to be so attractive as 
 to be worthy of praise, and it will appear 
 in the "Printing Trade News," with due 
 credit to you, in an early number. We no 
 
 approval of your good self is worth all 
 the rest. ^ADVERTISING & SELLING, New 
 York: "Tiddledeedum and Tiddledeedee " 
 just received, and on its general appearance 
 
 Thou thinkest me a scab," he gasped, shall enjoy reading 
 A , 1-1 J t, and we hope to 
 
 And groaned an inky groan; 
 
 Beware the day thou see'st my form 
 Stone-dead upon the stone!" 
 
 tice that you intend to publish at an early and make-up you are to be congratulated, 
 date three more of | We are sure we 
 
 these unique pub- 
 lications, and we 
 should be pleased 
 to have you send 
 these to us as soon 
 as they are issued. 
 We should like to 
 take this opportu- 
 nity of commend- 
 ing you on the ex- 
 cellent advertising 
 your concern is 
 doing. It ranks in 
 the fore of any 
 
 So straight he took a benzine can 
 
 (In lieu of dynamite) 
 And blew his wretched form into 
 
 A million fragments quite. 
 
 printer's advertising we 
 have ever seen, and will help in the even- 
 tual nullification of the statement made by 
 George Hough Perry of New York, " that 
 the Printer is the worst of all Advertisers." 
 ^CHRISTIAN HERALD, New York : We are 
 in receipt of the " Memorial Program," and 
 wish to thank you very much for your 
 kindness in sending it to us. It is exceed- 
 ingly successfully designed and its whole 
 typography and arrangement refled: great 
 credit. ^AMERICAN TYPE FOUNDERS COM- 
 PANY A letter from Mr. George L. Alex- 
 ander, San Francisco, to Mr. F. B. Berry, 
 Jersey City : The only credit I can take for 
 our holiday folder is that of selecting a good 
 printer. I asked Taylor, Nash & Taylor to 
 get up something for me and refused to give 
 them a single suggestion. They gave their 
 idea as to what they thought would be 
 proper, and I approved it. They showed me 
 a proof, and I approved it. They printed the 
 
 have the pleasure 
 of receiving also 
 the three booklets 
 by Wallace Irwin, 
 which are in prep' 
 aration. If this is a 
 sample of the class 
 of work which the 
 two "little devils" 
 in your " Printery " 
 turn out, you un- 
 doubtedly should have no trouble in secur- 
 ing a 100 per cent result on these booklets. 
 CjC. C. RONALDS, The Herald Press, Mon- 
 treal : When I was in New York recently, 
 I had the pleasure of seeing quite a few 
 beautiful examples of your work which 
 you had sent to the Japan Paper Company. 
 It is so seldom we come across anything 
 that even approaches the excellence of 
 your work, that we are going to take the 
 liberty of requesting that you make us up 
 a little batch of samples and send them to 
 us. CjTHE GRAPHIC ARTS, Boston : We are 
 glad that you thought to send us such de- 
 lightful specimens of your recent work. 
 Just as it seems strange that some of our 
 comparatively young Western cities should 
 lead the older cities of the East in civic en- 
 terprise, it is surprising that you, way out 
 there in San Francisco, should be one of 
 the first of American printers to prove, 
 and prove conclusively, that there is a mar- 
 
A TRAGEDY IN PRINT E.R'S; ! J'OSRE 
 
 ket for printing which has a special cash 
 value on account of the knowledge and 
 good taste displayed in its make-up. Fur' 
 thermore, you have demonstrated that the 
 chance to succeed in printing is open to all 
 those engaged in this work. When one 
 stops to think that r~ 
 
 every printer has And none denfed j o h an nus was 
 the same materials . 111 
 
 Quite permanently dead, 
 
 And none denied that black-faced type 
 Was well distributed. 
 
 But false Elvira quickly wed 
 A little stunted shaver, 
 
 Who labored as apprentice for 
 A second-rate engraver. 
 
 at his command, 
 has the same op- 
 portunity to use 
 his head, the busi- 
 ness of printing 
 may be looked up- 
 on as a race based 
 on knowledge and 
 skill. The fad: that 
 so few printers run 
 but such a short 
 distance in a business way proves that they 
 are limited and have no resources such as 
 imagination and the ability to study the 
 methods which make others successful. We 
 congratulate you upon the character and ex- 
 pression you put into your work, and it is 
 easy to see that this element, so entirely 
 outside of mechanical efficiency, is appreci- 
 ated by users of printing in your territory. 
 Nothing does so much toward removing 
 the "black walnut" bogy from the printing 
 business as good examples of work well 
 done. Cf THE PRINTING ART, Cambridge : A 
 charming little announcement, set in Forum 
 capitals and printed in brown and yellow 
 on one of the Japan Paper Company's Ital- 
 ian hand-made papers, has been received 
 from John Howell, San Francisco, who is 
 an importer of fine and rare books. Bear- 
 ing the imprint of Taylor, Nash 6? Taylor 
 of that city, it is, of course, a typographic 
 model. CJ DR. W. A. BREWER, California 
 
 Book-plate Society: I want to thank you 
 very much indeed for the "Announcement." 
 Such printing as that is a joy forever. 
 Cj| ALBERT M. BENDER, San Francisco : I am 
 most fortunate in being the recipient of a 
 gift book from your presses entitled, "What 
 
 Christmas Is as We 
 Grow Older," by 
 Charles Dickens. 
 All genuine book 
 lovers will delight 
 in adding this cre- 
 ation of the book- 
 beautiful to their 
 literary treasures, 
 for in all the con- 
 stituents of good 
 
 book-making, such 
 as the type, paper, 
 binding and sub- 
 ject, this little volume fulfils the aim of the 
 greatest craftsmen of our time to produce 
 works which would be a pleasure to look 
 upon as well as to read. CJ; L. AVERILL COLE, 
 Boston: I can't thank you enough for the 
 little book and the other Christmas poem 
 you sent me. You were so thoughtful to re- 
 member that good printing does especially 
 interest me. I frequently see paragraphs on 
 your work, in printers 1 journals, and it's 
 nice to know that commercial workers also 
 appreciate you in your types and paper. It 
 does not need my word to tell you how 
 good your work really is. CJ JAMES D. BLAKE, 
 San Francisco : The charming little Christ- 
 mas volume did not reach me until after 
 the first of the year, but on the whole I 
 am thankful for the delay. The little book 
 helped me prolong the Christmas spirit so 
 that now, reading " What Christmas Is As 
 We Grow Older," nearly a month after the 
 Yule celebration, I feel that -with a little 
 
: "T 'k A GEDY IN PRINTS R' S INK 
 
 book like yours to keep one company, the ! Taylor, and are gotten up in the attractive 
 Christmas spirit may be cultivated through' i manner one expects of printing produced 
 out the year. As a piece of printing the ' by that firm. *! KEYSTONE TYPE FOUNDRY, 
 book is a joy. I have held each page to the j San Francisco : Your little book, "What 
 light and scrutinized the justification, line j Christmas Is As We Grow Older," was re- 
 for line; I have subjected the margins to [ ceived, and to say that we were pleased is in 
 a metric rule, and 
 
 have gloated over 
 the diagonals. It is 
 as perfect a piece 
 of printing as I 
 have ever had the 
 pleasure of possess' 
 ing. *!LEO KAUF' 
 MANN, SanFrancis' 
 co : I acknowledge 
 with thanks the 
 receipt of your de' 
 lightful little book' 
 let, entitled "What 
 
 Yet when he printed on her brow 
 
 His 2;incotype caress, 
 The kiss'and'squeese were, after all, 
 
 No more than printing'press. 
 
 And those who saw the couple wed, 
 
 E'en to this day declare 
 Their marriage was from first to last 
 
 The stereotyped affair. 
 
 deed a very mild 
 way of telling you 
 of our deep appre' 
 ciation. The book 
 is a beautiful piece 
 of work, showing 
 the thought and 
 care of the Artist 
 and Master Print' 
 er. It is indeed a 
 great privilege and 
 
 Art Preservative" 
 
 Christmas Is As We Grow Older." I appre' j to be numbered among those on your mail 
 
 ciate your thoughtfulness in the premises, list, and to have the pleasure of receiving 
 
 and were it not for the fad; that all of your the beautiful samples of work sent from 
 
 work bears the stamp of art and genius, I time to time. *I THE AMERICAN PRINTER, 
 
 would say that in this little gift you have New York: Your letter of March sd and 
 
 demonstrated what may be accomplished specimens of printing were received, and we 
 
 with type and ink. *!THE PRINTING ART, wish to thank you for sending them to us. 
 
 Cambridge: The Panama 'Pacific Interna' The work is of such an exceptionally fine 
 
 tional Exposition, to be held in San Francis' quality that we are acknowledging it by a 
 
 co, is sending out some effective printed special letter instead of the usual form letter 
 
 publicity. A most attractive booklet is one that we use for specimens of printing. The 
 
 giving popular information about the event, work you are turning out is simply re' 
 
 This is set in Bodoni type, and printed in markable for its artistic quality, and it gives 
 
 double'tone ink on S. D. Warren &? Co/s us great pleasure to examine the packages 
 
 Sepia Cameo Plate, Cameo Plate Post Card as they are received from you. ^ROBERT 
 of the same color being used for the cover. | JOHN, Santa Rosa, California : I want to 
 
 Another very interesting booklet gives in' thank you most heartily for the beautiful 
 
 formation for exhibitors. This is set in Old Christmas book, entitled " What Christ' 
 
 Style Antique type, and is printed in brown mas Is As We Grow Older," which you 
 ink on Sepia Cameo, Sepia Cameo Post Card i sent me. It is indeed a masterpiece in book' 
 
 being used for the cover. Both of these ! making, and I believe that if Mr. Dickens 
 
 booklets were produced by Taylor, Nash feP were alive he would be very proud of you. 
 
OF THIS BOOKLET 1500 COPIES 
 WERE PRINTED IN THE MONTH 
 OF OCTOBER AND YEAR 1913 
 
 THIS IS A COPY OF A SPECIAL 
 EDITION OF 150 PRINTED ON 
 KELMSCOTT HANDMADE PAPER 
 
THIS BOOK IS DUE ON THE LAST DATE 
 STAMPED BELOW 
 
 AN INITIAL FINE OF 25 CENTS 
 
 WILL BE ASSESSED FOR FAILURE TO RETURN 
 THIS BOOK ON THE DATE DUE. THE PENALTY 
 WILL INCREASE TO SO CENTS ON THE FOURTH 
 DAY AND TO $1.OO ON THE SEVENTH DAY 
 OVERDUE. 
 
 MAR 1 
 
 LD 21-100m-12,'43 (8796s) 
 
272990 
 
 UNIVERSITY OF CALIFORNIA LIBRARY