,. Handbook for Speakers Furnished by THE \JREASURY DEPARTMENT WAR I.OAN ORGANIZATION WASHINGTON, D. C. w\ E \JREAS WASHINGTON 1918 Now therefore go, and I will be with thy mouth, and teach thee what thou shalt say." Exodus iv, 12 Table of Contents PAGE Foreword ix President Wilson's Address at Balti- more, April 6, 1918 1 I Points for Speakers to put before Local Committees 1. Work to be done by local Liberty Loan Committee 9 2. How to plan and hold Patriotic Meetings 13 3. How to use Posters 19 4. How to use Motion Pictures 20 II The Art of Making a Speech 1. Putting your message across 21 2. Outline for Speech 26 3. Points of Appeal 27 4. Objections to be met 29 III Facts About Liberty Bonds 1 . What a Liberty Bond is 30 2. The two kinds of Bonds 30 3. Security 34 IV Facts That Sell Bonds PAGE 1. Why we all must buy Liberty Bonds 35 2. The Boys in France 40 3. Germany's plans for World Dominion 42 4. Our tradition of Freedom 45 5. Sources of Revenue Taxes and Bonds 48 6. Necessity for individual subscriptions 48 7. Why you should hold your Liberty Bonds 50 8. Thrift and the need of personal sacrifice 52 9. Saving for the next Loan 54 V The National Need for Thrift 1. Conservation of materials and labor 57 2. When we buy things we don't need, we help the Hun 57 3. We must not " spend as usual " 60 VI Striking Statements and Speeches 1. "A Scrap of Paper" Prize Essay 63 2. Statement by Dr. Lyman Abbott 64 3. Speech by Rudyard Kipling 68 4. Speech by Asst. Secretary of War Crowell 70 5. Speech to Women by Katherine Synon 71 6. Speech to Farmers by Herbert Quick 76 7. Speech to Industrial Workers by William Mather Lewis 79 8. Speech to School Children by William Mather Lewis 85 VII Quotations and Stories PAGE 1. Poetry on the war 88 2. Quotations for use in speeches 96 3. Short stories of sacrifice and heroism 105 VIII Figures 1. The Cost of the War and Statistics on War Debts 108 2. What your Bonds have bought 112 3. Make your dollars fight 113 Foreword The success of each of the preceding Liberty Loan Campaigns has given every good citizen new cause for pride in his country. Each has surpassed all reasonable expectations, and in addition to the direct result of securing from millions of loyal Americans the investment in billions of Liberty Bonds, each campaign has been a great patriotic revival. Many thousands of unselfish men and women have rendered devoted service, and they with countless others are now preparing to do even greater work for the Fourth Liberty Loan. Of these, no one has been of greater impor- tance than the public speaker. Secretary McAdoo and those having the War Loan organization in charge are grateful to the thousands of men and women who thus bring to millions of people the message of their country's needs. All are asked to prepare themselves at once for an even greater task in the Fourth Liberty Loan. We need not deal in promises alone, but can [ix] well offer as a reason for the purchase of Liberty Bonds the great things that already have been achieved by a united nation. Of the four great Liberty Loans, the Fourth should be and must be the most successful of all. SPEAKERS BUREAU War Loan Organization Treasury Department Washington President Wilson on the Liberty Loan [From an Address delivered at Baltimore, April 6, 1918] The Nation is awake. There is no need to call to it. We know what the war must cost our utmost sacrifice, the lives of our fittest men and, if need be, all that we possess. The loan we are met to discuss is one of the least parts of what we are called upon to give and to do, though in itself imperative. The people of the whole country are alive to the necessity of it, and are ready to lend to the utmost, even where it involves a sharp skimping and daily sacrifice to lend out of meagre earnings. They will look with repro- bation and contempt upon those who can and will not, upon those who demand a higher rate of interest, upon those who think of it as a mere commercial transaction. I have not come, therefore, to urge the loan. I have come only to give you, if I can, a more vivid conception of what it is for. The Reasons for the War The reasons for this great war, the reason why it had to come, the need to fight it through, and the issues that hang upon its outcome, are more clearly disclosed than ever before. It is easy to see just what this par- ticular loan means because the Cause we are [1] fighting for stands more sharply revealed than at any previous crisis of the momentous struggle. The man who knows least can now see plainly how the cause of Justice stands and what the imperishable thing is he is asked to invest in. Men in America may be more sure than they ever were before that the cause is their own, and that, if it should be lost, their own great Nation's place and mission in the world would be lost with it. I call you to witness, my fellow country- men, that at no stage of this terrible busi- ness have I judged the purposes of Germany intemperately. I should be ashamed in the presence of affairs so grave, so fraught with the destinies of mankind throughout all the world, to speak with truculence, to use the weak language of hatred or vindictive pur- pose. We must judge as we would be judged. I have sought to learn the objects Germany has in this war from the mouths of her own spokesmen, and to deal as frankly with them as I wished them to deal with me. I have laid bare our own ideals, our own purposes, with- out reserve or doubtful phrase, and have asked them to say as plainly what it is they seek. We have ourselves proposed no injustice, no aggression. We are ready, whenever the final reckoning is made, to be just to the German people, deal fairly with the German power, as with all others. There can be no difference between peoples in the final judg- ment, if it is indeed to be a righteous judg- ment. To propose anything but justice, even- landed and dispassionate justice, to Germany at any time, whatever the outcome of the war, would be to renounce and dishonor our own cause. For we ask nothing that we are not willing to accord. Germany wants Dominion It has been this thought that I have sought to learn from those who spoke for Germany; whether it was justice, or domin- ion and the execution of their own will upon the other nations of the world that the Ger- man leaders were seeking. They have an- swered, answered in unmistakable terms. They have avowed that it was not justice but dominion and the unhindered execution of their own will. The avowal has not come from Germany's statesmen. It has come from her military leaders, who are her real rulers. Her states- men have said that they wished peace, and were ready to discuss its terms whenever their opponents were willing to sit down at the conference table with them. Her pres- ent Chancellor has said in indefinite and uncertain terms, indeed, and in phrases that often seem to deny their own meaning, but with as much plainness as he thought pru- dent that he believed that peace should be based upon the principles which we had [31 declared would be our own in the final settle- ment. At Brest-Litovsk her civilian dele- gates spoke in similar terms; professed their desire to conclude a fair peace and accord to the peoples with whose fortunes they were dealing the right to choose their own alle- giances. But action accompanied and fol- lowed the profession* Their military masters, the men who act for Germany and exhibit her purpose in execution, proclaimed a very different conclusion. We cannot mistake what they have done, in Russia, in Fin- land, in the Ukraine, in Roumania. The real test of their justice and fair play has come. From this we may judge the rest. They are enjoying in Russia a cheap triumph in which no brave or gallant nation can take pride. A great people, helpless by their own act, lies for the time at their mercy. Their fair professions are forgotten. They nowhere set up justice, but everywhere impose their power and exploit everything for their own use and aggrandizement; and the peoples of conquered provinces are invited to be free under their dominion! Germany wants a free hand in Russia Are we not justified in believing that they would do the same things at their western front if they were not there face to face with armies whom even their countless divisions cannot overcome? If, when they have felt [4] their check to be final, they should propose favorable and equitable terms with regard to Belgium and France and Italy, could they blame us if we concluded that they did so only to assure themselves of a free hand in Russia and the East? Their purpose is undoubtedly to make all the Slavic peoples, all the free and ambitious nations of the Baltic peninsula, all the lands that Turkey has dominated and misruled, subject to their will and ambition, and build upon that dominion an empire of force upon which they fancy that they can then erect an empire of gain and commercial supremacy, an empire as hostile to the Americans as to the Europe which it will overawe an empire which will ultimately master Persia, India, and the peoples of the Far East. In such a program our ideals, the ideals of justice and humanity and liberty, the principles of the free self-determination of nations upon which all the modern world insists, can play no part. They are rejected for the ideals of power, for the principle that the strong must rule the weak, that trade must follow the flag, whether those to whom it is taken wel- come it or not, that the peoples of the world are to be made subject to the patronage and overlordship of those who have the power to enforce it. That program once carried oul, America and all who care or liould, so far as possible, be played up in every form of publicity oral, printed and pictured that is used. If, for instance, we adopt as a dominating idea " support our hoys in the trenches," this thought should be brought out in speeches, advertisements, posters, cartoons and pamphlets. The first thing that a committee must recognize is that in order to sell the amount 00 o B 10 V ^ W 3 CD o 1 X! & '. 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Street Cars t Railroad Stations and St \ Official Bulletin Boards ( i Shop Windows (Chain st > Automobile Windshields ' Trucks, Wagons and Bu: ! Post Offices L Mercantile Houses ! Private Sale L Newspapers ! Periodicals 1 Trade Press, etc. I Motion Picture Houses ! Special Audiences, Schoc Churches, " Open Air ' 1 Special Audiences, etc. ! Schools ( Churches I Parades N 5. _0 a O. er, u "o C B S S B 3 Q. M o CQ E 4V U u e 2 t ! B o gramm 1 C5 u V I 4-1 W I 1 O g nsparei flu 3 K E o 1 C3 E I 1 O s !2 t/5 H