WHAT TO READ ON BUSINESS EFFICIENCY PREPARED EXPRESSLY FOR BUSINESS BOOK BUREAU MERCANTILE LIBRARY BUILDING, NEW YORK Copyright, 1912, by BUSINESS BOOK BUREAU, NEW YORK HF550 PREFACE f | "VHS BOOKLET tells what information is to be had in printed form on the subjects of -*- business efficiency, management, transporta- tion, advertising and selling, and kindred topics. It will add to the efficiency of any man who makes use of it, for it places at his disposal the ideas of others who have previously solved the problems that now confront him. The few lines of comment underneath the title of each book express our impartial opinion as to its worth impartial, because the Business Book Bureau sells all business books, and there is, therefore, no motive or excuse for unfounded praise or blame. In describing the books, the following scale, recommended by the American Library Association, has been adopted: Folio (Fo) 12 to 14 inches in height Quarto (4to) 10 to 12 " " Octavo (8vo) 8 to 10 " " 12mo 7 to 8 " " " 16mo 6 to 7 " - " " 24mo 5 to 6 " " ' " The prices quoted include postage except where otherwise indicated. The books are clothbound unless a different binding is specified. In a few instances, we have listed books which are out of print; they may sometimes be secured. 257870 TABLE OP CONTENTS PAGE Principles of Business Efficiency 5 Business Management and Methods 1 1 Railway Management 18 Advertising and Selling 25 Business Psychology 32 Economic Principles and Business Education 35 Economic Problems 37 Periodicals and Encyclopedias 45 Principles of Business Efficiency BONUS SYSTEM OF REWARDING LABOR, A-By H. L. Gantt. New York, 1901. Paper. Price 35 cents. A description of the system introduced by the author and, therefore, authoritative into the machine shop of the Bethlehem Steel Works, with samples of the forms, as, in actual use. BUSINESS ADMINISTRATION-The Principles of Busi- ness Organization and System, and the Actual Methods of Business Operation and Management. By S. C. C. Parson. 1909. 8vo, 232 pages. Price, $3.00. A fairly good text-book for schools. The principles of business organization are laid down and the methods and systems based thereon, as actually applied in practice, described. The handling of systems in the various departments of a business; accounting, credits, collection, traffic and shipping, correspondence, buying, stock-keeping, producing, advertising and selling, are consecutively taken up, their interrelation exhibited and the forms and reports reproduced and explained. BUSINESS MANAGEMENT (For particulars, see page 42.) BUSINESS MANAGEMENT AND FINANCE- (For par- ticulars, see page 42.) BUSINESS ORGANIZATION-By Lawrence R. Dicksee, M. Com., F.C.A., formerly Professor of Accounting at the University of Birmingham; Lecturer at the Lon- don School of Economics and Political Science (Uni- versity of London). London, 1910. Crown 8vo, x-f 283 pages. Price, $1.50. The constitution of business houses, the financing of a new con- cern, the organization of various lines and of departments of busi- ness, and the relations of speculation to business, are some of the subjects treated in a somewhat cursory way. COMMENTARY ON THE SCIENCE OF ORGANIZATION AND BUSINESS DEVELOPMENT -By Robert J. Frank, LL.B., of the Chicago Bar. Chicago, 1911. 3d ed. 12mo, 280 pages. Price, $2.75. A treatise on the law and science of the promotion, organization, reorganization and management of business corporations. The scope of the book is indicated by the following headings of the chapters: (i) Organization of a corporation; (2) Corporate financing; (3) Corporate management; (4) Reorganization and consolidation of enterprises; (5) Promotion of enterprises. The 5 What to Read on Business Efficiency appendix contains forms of contracts, reorganization and instalment certificates, by-laws and resolutions; there is also a synopsis of the corporation laws of favorite states for incorporation and rules for listing stocks and bonds. The book contains considerable gen- eral information, but is superficial. COST-KEEPING AND SCIENTIFIC MANAGEMENT -By Holden A. Evans. (For particulars, see page 12.) EFFICIENCY AS A BASIS FOR OPERATION AND WAGES By Harrington Emerson. New York, 1911. 12mo, 224 pages. Price, $2.00. After a philosophical review of the respective inefficiencies char- acteristic of every existing nation, the author discusses the relative importance of staff and line organization and of standards ; the principles involved are then applied to practical cases in manu- facturing and operating institutions. The results of the efficiency system the location and elimination of wastes are shown with convincing force. The system of wage payment based on efficiency is novel and has aroused a great deal of discussion among technical men. FACTORY ORGANIZATION AND ADMINISTRATION- By Hugo Diemer, M.E., Professor of Industrial En- gineering, Pennsylvania State College ; Consulting In- dustrial Engineer. New York, 1910. 8vo, 317 pages. Price, $3.00. Beginning with an exposition of the qualifications and functions of an industrial engineer acting as competent adviser to the factory manager, the author proceeds to the consideration of factory loca- tion and, then, taking up the departments successively according to a suggestive organization chart, analyzes their functions, the quali- fications of their heads and their interdepartmental relations. He describes the forms, records and reports requisite for each depart- ment, and illustrates them by samples taken from actual practice. The book is full of valuable suggestions for the engineer and manager. INCREASING HUMAN EFFICIENCY IN BUSINESS-By Walter Dill Scott. (For particulars, see page 33.) INDUSTRIAL PLANTS Their Arrangement and Construc- tion. By Charles Day. New York, 1911. 12mo, 294 pages. Price, cloth, $3.00. An outline of the processes followed in the office and field work connected with the construction of shops and factories. The se- lection of a site, the working out of detailed plans and specifica- tions, the layout of the factory, power generation and utilization, What to Read on Business Efficiency compensation for engineering and construction service and the re- lation of the manager to the engineer, are ably discussed and illustrated by diagrams and colored charts. A separate chapter is devoted to machine shops and their specific requirements. This is one of the books with which executives in manufacturing estab- lishments should be familiar. Mr. Day is one of the prominent promoters of efficient conduct of business. INTRODUCTION TO BUSINESS ORGANIZATION- By Samuel E. Sparling, Ph.D., Professor of Political Science in the University of Wisconsin. 12mo, 374 pages. Price, cloth, $1.25; postage, 12 cents. An elementary discussion of the principles of business organiza- tion. The first part of the book deals with the classification of business activities and with the regular phases of business organi- zation. The second part is devoted to the principles, illustrated by a manufacturing organization and followed by chapters on the organization of distribution. A good book for the student taking his first step into the study of business organization. MAXIMUM PRODUCTION IN SHOP AND FOUNDRY- By C. E. Knoeppel. (For particulars, see page 16.) METHODS OF THE SANTA FE Efficiency in the Manu- facture of Transportation. By Charles Buxton Going. New York, 1909. 8vo, 124 pages. Price, $1.00. A study of the Santa Fe's ideals and policy, of the management of the stores department, of the centralized manufacturing policies and of their resulting economies, of the bonus system or reward of individual efficiency and effort, of the apprentice system and of the relations of the railroad with its employees. The book is profusely illustrated with cuts of locomotives and buildings. Mr. Going's work on the Santa Fe, it will be remembered, was one of the influences that led to the country-wide Scientific Management movement. Out of print. MOTION STUDY A Method for Increasing the Efficiency of the Workman. By Frank B. Gilbreth, Member of the American Society of Mechanical Engineers. With an Introduction by Robert Thurston Kent, Editor of "Industrial Engineering." New York, 1911. 12mo, xxiii+116 pages. Price, $2.00. A valuable book for every manager and employer of labor. The author shows the necessity of motion study and its place in scien- tific and efficient management ; he discusses the variables of the worker, of the surroundings and of the motion and shows, by examples, how each influences the productivity of the worker; laws are, then, deduced and applied to standardize practice, either for the purpose of increasing output or decreasing hours of labor, What to Read on Business Efficiency or both. Forty-four cuts illustrating various positions of work- men and machinery serve to make the discussion interesting and instructive. PRINCIPLES OF INDUSTRIAL ENGINEERING -By Charles B. Going, M.Sc., Managing Editor of "The Engineering Magazine." New York, 1911. 8vo, 192 pages. Price, $2.00. A digest of the principles of industrial management. The author thinks that the industrial engineer should advise as to all phases of business. The origin and evolution of the industrial system, the principles and forms of industrial organization, and the principal factors of industrial problems, viz., expense, labor and materials, are discussed ; the properties and efficacy of the proposed solutions to the problems, are passed in review. The author makes no attempt at the description of methods or devices, the study being directed mainly to ideals and principles. PRINCIPLES OF INDUSTRIAL MANAGEMENT, THE- By John C. Duncan, M.S., Ph.D., Assistant Professor of Accountancy, University of Illinois. New York, 1911. 12mo, xviii+323 pages. Price, $2.00. A text-book for students of accountancy and of general business. The following problems are considered: Location of plant; busi- ness concentration and integration; specialization; equipment of the plant for (i) synthetical, (2) analytical, and (3) assembling industries, including under this heading also the problem of fire precaution, the building in relation to the workers, and the power problem; organization and management, including here the dis- cussion of the labor force and "wages, as well as records of raw materials, of finished and unfinished goods, and of equipment. The book is illustrated with numerous charts, maps, tables and diagrams. PRINCIPLES OF SCIENTIFIC MANAGEMENT, THE- By Frederick W. Taylor, M.E., Sc.D., Past President of the American Society of Mechanical Engineers. New York, 1911. 8vo. Price, $1.50. The science of management is thoroughly explained by the au- thor, who is one of the first investigators in the field of industrial management, and the inventor of the famous Taylor System. The principles are derived from the actual experience of thirty years and are based upon a careful study of the man at his job; stand- ards of human labor are established; the result of the introduction of his scientific management methods has been everywhere to enable the employee to earn more wages and the manufacturer to make more profits. What to Read on Business Efficiency PROFIT MAKING IN SHOP AND FACTORY MANAGE- MENT By Charles U. Carpenter. New York, 1908. 8vo, 146 pages. Price, $2.00. A practical exposition of methods resulting in increased efficiency of the factory- forces. Pointing out the defects of a "run-down" concern, the author advocates its reorganization on the following lines: Introduction of the committee system; determination of standard lines for machining, handling and assembling operations, after the drafting and tool rooms have been brought up to the outlined standard of efficiency; and the upbuilding of a selling organization. The various suggestions, forms and data gathered from the experience of the author, who has been executive of some of the largest manufacturing corporations, render the book valuable to every business man. SCIENTIFIC MANAGEMENT AND RAILROADS-By Louis D. Brandeis. (For particulars, see page 23.) SHOP MANAGEMENT By Frederick Winslow Taylor, author of ''The Principles of Scientific Management." With an Introduction by Henry R. Towne, President of the Yale & Towne Mfg. Co. New York, 1911. 8vo, 207 pages. Price, $1.50. A standard work for those interested in the management of in- dustrial enterprises and in the production of goods ; it outlines the complete scheme of an organization and of some of the mechanisms by means of which the theory set forth in the author's "Principles of Scientific Management" can be made effective in the work shop or on the market place ; the importance of scientific time study as the foundation for a good management is brought out very force- fully. Several examples from actual experience serve to illustrate and to prove the truth of the author's assertions. Among others he describes the systems of the Link-Belt Engineering Co., of the Bigelow Co., of the C. W. Hunt Co., West New Brighton, N. Y. TWELVE PRINCIPLES OF EFFICIENCY, THE-By Har- rington Emerson. New York, 1911. 12mo, 244 pages. Price, $2.00. An exposition of the practical application of the principles ex- pounded by the author in his earlier work, "Efficiency as a Basis for Operation and Wages." The first two chapters give examples of organization that make efficiency possible and show how it differs from the old type. The next twelve chapters are each devoted to a single principle by which any establishment may be tested and its efficiency measured. They are: (i) Clearly defined ideals; (2) What to Read on Business Efficiency Common sense; (3) Competent counsel; (4) Discipline; (5) The fair deal; (6) Reliable, immediate and adequate records; (7) Despatching; (8) Standards and schedules; (9) Standardized conditions; (10) Standardized operations ; (n) Written standard- practice instructions; and (12) Efficiency reward, according to the author's ideas. One chapter deals with the methods of measuring and curing wastes. The book is strongly recommended to business men. It is of great importance, though the author's theories may not be altogether in accordance with the views of many business executives. WORK, WAGES, AND PROFITS Their Influence on the Cost of Living. By H. L. Gantt. New York, 1911. 12mo, 194 pages. Price, $2.00. A useful book for the manager and employer of labor in general. Taking up the ordinary wage systems the author points out their defects, outlines his own system of task work with bonus and shows, by means of charts and plates, how its adoption increases production and profits and how it influences the cost of living. WORKS MANAGEMENT By William Duane Ennis, Mem- ber American Society Mechanical Engineers; Profes- sor of Mechanical Engineering in the Polytechnic In- stitute of Brooklyn. New York, 1911. 8vo, xii+194 pages. Price, $2.00. A good text-book on the principles of factory administration. Though dealing with no particular system, but with the general underlying principles of good management, the author is entirely- practical in his treatment of the subject. The scope of the book is shown by the following chapter headings : Management Units ; Cost Elements and Classifications ; Statistical Records ; Labor ; Ma- terial ; Burden ; Depreciation ; Industrial Organization ; Principles of Accounting; Plant. Appended are exercises and problems for the use of students. Business Management and Methods COMMERCIAL MANAGEMENT OF ENGINEERING WORKS, THE By Francis G. Burton, A.S.A.A., In- corporated Accountant; formerly Secretary and Gen- eral Manager of the Milford Haven Shipbuilding and Engineering Company; Lecturer; Author of "En- gineering Estimates and Cost Accounts," etc., etc. Manchester, 1905. 2d ed. 8vo, xv+432 pages. Price, $5.00. As indicated by the title, the book deals chiefly with the com- mercial side of an engineering undertaking. Cost accounts, esti- mates, systems of checking and filing, depreciation, the duties and responsibilities of directors, secretaries and auditors in England are among the many subjects discussed. It should be remembered that this is an English publication. COMMERCIAL ORGANIZATION OF ENGINEERING FACTORIES, THE A Handbook to Commercial En- gineering. By Henry Spencer. London, 1907. 8vo, xvi+221 pages. Price, $4.00. In the words of the author the book describes "the whole com- mercial routine of an engineering factory; special attention is di- rected to the principles of organization which underlie the methods adopted by a present-day administration." The routine is outlined separately for each department, commencing with the correspond- ence department, followed by the contracting, receiving, estimating, advertising, cost, forwarding, accountant's, cashier's and secretary's departments. Numerous forms accompany the various descriptions. COMMERCIAL ORGANIZATION OF FACTORIES, THE By J. Slater Lewis. London, 1896. Large 8vo, xxxvi+540 pages. Out of print. , A handbook for the use of manufacturers written from the point of view of an organizer and manager. The factory and office or- ganization, from the directors to the laborers, is described by de- partments in its minutest details; the system described, termed "interlocking system," is one under which the accounts in an engineering factory are balanced monthly. The book contains numerous diagrams, charts and forms. Also an English publication. ii 12 What to Read on Business Efficiency COST-KEEPING AND MANAGEMENT ENGINEERING: A Treatise for Engineers, Contractors and Superin- tendents Engaged in the Management of Engineering Construction By Halbert P. Gilette and Richard T. Dana. Chicago, 1909. 8vo, 350 pages. Price, $3.50. A treatise on the subject of cost-keeping and management on contract work in accordance with the ten fundamental laws of management laid down by the authors in order to secure the mini- mum cost. The system is outlined in detail, with all methods, records and report cards illustrated and explained. The last chapter describes other systems of cost-keeping in actual use by engineers and contractors. COST-KEEPING AND SCIENTIFIC MANAGEMENT-By Holden A. Evans, Naval Constructor, United States Navy. New York, 1911. 8vo, 260 pages. Price, $3.00. The book is designed primarily for the manager and cost ac- countant. The importance and purposes of an accurate cost system are shown ; the principles and methods of costing, and their prac- tical application to small engineering plants are discussed. The second part of the treatise deals with scientific management as applied to machine, smith, wood-working and canvas and flag shops, covering all its phases time waste, principles, methods and the results to be secured. A very clear treatment of the subject. COST OF MANUFACTURES AND THE ADMINISTRA- TION OF WORKSHOPS, PUBLIC AND PRIVATE, THE By Cantain Henry Metcalfe, Ordinance De- partment, U. S. A. New York, 1907. 3d ed. 8vo, 366 pages. Price, $5.00. An excellent criticism of the present organization and cost methods of the arsenals in the United States and an exposition of the theory of an improved administration system. An appendix illustrates the application of the method to private manufactures. The book is especially valuable for its numerous forms. DRAPERY BUSINESS ORGANIZATION, MANAGEMENT AND ACCOUNTS By J. Ernest Bayley, Member of the London Association of Accountants. London. Demy 8vo, 302 pages. Price, $2.00. Of interest to those engaged in the retail dry goods trade. Part I deals with organization and management, including stockkeeping, What to Read on Business Efficiency 13 window dressing, advertising and mail orders. Part II deals with the accounting side of the business. Part III treats of branches, their accounts and statistics. ECONOMICS OF MINING-By T. A. Rickard, W. E. In- galls, H. C. Hoover, R. Gilman Browne, and others. New York, 1907. 8vo, 421 pages. Price, $2.00; postage, 20 cents. The book is written by several authors. The following subtitles indicate its scope : Gold Mine Accounts ; the Cost of Mining ; the Valuation of Mines; Mine Equipment in Relation to Ore Reserves and a discussion of the special classes of mining at various im- portant centers. Those interested in the activities of mining con- cerns will find this book of great assistance. ELEMENTARY LESSONS IN EXPORTING AND EX- PORTER'S GAZETTEER-By B. Olney Hough. New York, 1909. 12mo, 425 pages. Price, $3.00. Well arranged and practical. Part I deals with export methods under three headings: (i) How to get foreign business; (2) How to handle foreign business; (3) Documents connected with foreign shipments. Part II contains the Exporter's Gazetteer, giv- ing the reader the essential facts necessary for the exporter re- garding all the countries of the world, such as their foreign com- mercial relations, sailing connections with the United States, the formalities to be observed when making shipments, the language, the tariff, etc. Conversion tables of American money into for- eign, and of the English system of weights and measures into the metric system are found at the end of the book. FARM MANAGEMENT-By Fred. W. Card, Professor of Agriculture. New York, 1907. 8vo, xiii+270 pages. Price, $2.00. A practical discussion of every phase of farm administration is presented by the author, beginning with the evolution of farming and its elements, capital and labor. The choice of a farm and the systems of farming are considered and compared with other lines of business. The problems confronting a farmer are then dealt with, viz., marketing, advertising, fencing, co-operation, and prac- tical suggestions for their solution are presented. A simple system of farm accounts is described. The last chapter gives a description of typical farms in various parts of the Eastern States. 14 What to Read on Business Efficiency GROCERY BUSINESS ORGANIZATION AND MANAGE- MENT By C. L. T. Beeching, Secretary and Fellow of the Institute of Certificated Grocers. With Chap- ters on Buying a Business, Grocers' Office Work and Bookkeeping and a Model Set of Grocer's Accounts. By J. Arthur Smart, of the Firm of Alfred Smart, Valuer and Accountant; Fellow of the Institute of Certificated Grocers. London. Demy 8vo. Price, $2.00. Contains information with regard to the buying of stock, the design of the shop front, fixtures, etc., and the general internal arrangement of the premises, so as to facilitate the extension of business and the execution of orders. The general question of management is entered into fully, and attention is devoted to the organization of the books of accounts. Deals exclusively with English practice. HANDBOOK OF COST DATA FOR CONTRACTORS AND ENGINEERS : A Reference Book Giving Methods of Construction and Actual Costs of Materials and Labor on Numerous Engineering Works By Halbert P. Gilette, Editor-in-Chief, Engineering and Contracting. Chicago, 1910. 2d ed. 12mo, xxiv+1,854 pages. Price, $5.00. A chapter on the principles of engineering economics and cost- keeping is followed by a discussion and analysis of costs, of the methods of working, of the organization of forces and of the ma- chines used, in the following classes of engineering undertakings : Earth excavation ; rock excavation, quarrying and crushing ; roads, pavements and walks; concrete and reinforced concrete construc- tion ; water works ; sewers ; timberwork ; buildings ; railways ; bridges and culverts; steel and iron construction, engineering and surveys; miscellaneous, such as cost of fences, of maintaining horses, of a telephone line, etc. The book is technical in its treat- ment and illustrated. HARDWARE STORE BUSINESS METHODS -Compiled and edited by R. R. Williams, Hardware Editor of "The Iron Age." New York, 1899. 12mo, 227 pages. Price, $1.00. A practical and interesting book for the business man. Every phase of the hardware store business : buying, selling, charging, What to Read on Business Efficiency several methods of stock-taking, pricing, catalogs, credits and col- lections. There are also numerous suggestions as to starting and conducting such a business. HOW TO DO BUSINESS AS BUSINESS IS DONE IN GREAT COMMERCIAL CENTRES-By Seymour Eaton, Director of the Department of Industry and Finance, Drexel Institute, Philadelphia. 8vo, 430 pages. Price, $2.00. An elementary text-book with numerous facsimile forms and with drill exercises and questions appended to every chapter. Suitable for the use of young students. INSURANCE OFFICE ORGANIZATION, MANAGEMENT AND ACCOUNTS-By T. E. Young, B.A., F.R.A.S., and Richard Masters, A.C.A. London, 1904. 8vo, 146 pages. Price, $1.50. A brief outline of the general principles of the organization, management and arrangement of work and staff in an insurance office, is followed by treatises on the principles of bookkeeping and their adaptation to the various departments, viz., general, life, fire, marine and accident, illustrated by numerous forms. MANAGEMENT OF SMALL ENGINEERING WORK- SHOPS, THE By Arthur H. Barker, B.A., B.Sc., Wh.Sc. ; Works Manager ; Senior Whitworth Scholar ; Author of "Graphical Calculus," etc. 2d ed. Man- chester, 1903. 8vo, 256 pages. Price, $3.00. A valuable treatise on English practice in respect to organization of engineering works of moderate size. The author takes up every department and its relations to the general system, of which he would make the Drawing Office the head. The cost factors are also taken up and discussed singly. The classification of establish- ment costs is well treated. MANUAL OP CORPORATE MANAGEMENT, A-Contain- ing Forms, Directions and Information for the Use of Lawyers and Corporation Officials. By Thomas Con- yngton of the New York Bar. New York, 1911. 3d ed. 8vo, 422 pages. Price, $3.50. A reference book on every point of corporate procedure pre- pared in accord with the best modern practice with special refer- 1 6 What to Read on Business Efficiency ence to the statutes of New York and New Jersey. The book is especially valuable, because of the 200 collated forms presented in Park IV, which cover almost the entire range of corporate pro- cedure, to corporate directors and officers. MANUAL OF CORPORATE ORGANIZATION, A-Con- taining Information, Directions and Suggestions Re- lating to the Incorporation of Enterprises. By Thomas Conyngton of the New York Bar, Author of "A Manual of Corporate Management.'* New York, 1908. Buckram, 8vo, 402 pages. Price, $3.00. A valuable text and reference book for promoters of corpora- tions and business men generally. The author gives detailed direc- tions for incorporating a concern, the legal and financial sides of the problem. The organization of a company, various kinds of securities, the charter, the conversion of a partnership into a cor- poration, holding companies, and several other matters relating to corporations are considered and valuable suggestions offered. The last part contains numerous forms of Charters, Minutes, By-Laws, of Underwriting, Voting Trust and Option Agreements, and of books incidental to corporation work. MAXIMUM PRODUCTION IN SHOP AND FOUNDRY- By C. E. Knoeppel. New York, 1911. 12mo, 400 pages. Price, $2.50. An excellent treatise on the principles of efficient organization and operation in the machine shop and in the foundry. The first four chapters deal with elements common to both, such as ac- counting and its importance to management; the following three chapters take up the organization of the machine shop; the bulk of the book, however, is devotee! to a discussion of scientific man- agement, organization and production in the foundry, to the method of handling shop details, of correct apportionment of burden, and to cost elements. OFFICE ORGANIZATION AND MANAGEMENT, IN- CLUDING SECRETARIAL WORK By Lawrence R. Dicksee, M.Com., F.C.A., and H. E. Blain, Tramways Manager, County Borough of West Ham., London. 306 pages. Price, cloth, $2.00. This volume gives, with the aid of illustrations and copies of actual business forms, a description of office organization and* management under English methods. What to Read on Business Efficiency 17 ORGANIZATION OF AGRICULTURE -By E. A. Pratt. New York. Price, $2.00 net. A treatise on agricultural organization in various countries of the world, viz., Denmark, Germany, France, Belgium, Italy, Hol- land, Hungary, Austria, Switzerland, Sweden and Norway, Fin- land, Siberia, Servia, Poland, Luxemburg, the United States, Ar- gentina, Canada, Australasia, Ireland, and England and Wales. The relation of agriculture and of the farmer to the railways is discussed and recommendations offered. ORGANIZATION OF GOLD MINING BUSINESS, THE- With Specimens of the Departmental Report Books and the Account Books. By -Nicol Brown. Fo. Price, $10.00. The object of the author is to so systematize the records of the working or technical end of the commercial departments as to make the whole system of dapartmental reports intelligible to every officer or Board of Directors. The relation of each of a complete set of books is shown by a diagrammatic arrangement, with full size sample pages of books and other forms. PRINCIPLES OF MINING Valuation, Organization and Administration. By Herbert C. Hoover, Member of the American Institute of Mining Engineers, etc. New York, 1909. 8vo, vii+199 pages. Price, $2.50. Valuation of copper, gold, lead, silver, tin and zinc lode mines of interest to the engineer and manager. The development, equip- ment, output, administration and risk of mining enterprises are dealt with in detail. This book should also be a part of the mine owner's or manager's library. SHIPPING OFFICE ORGANIZATION, MANAGEMENT AND ACCOUNTS-By Alfred Calvert. Price, $2.00. Describes the methods of securing orders, getting in patterns, circularizing foreign firms, conditions of sale, fulfilling contracts, making up and packing goods for shipment, arranging for insur- ance, shipment and freight, chartering of vessels, pricing and in- voicing the goods, preparing the bills of lading, etc., etc. The book contains many and varied English shipping documents in fac- simile. UNIVERSITY ADMINISTRATION-By Charles W. Eliot. Boston, 1908. 8vo, 266 pages. Price, $1.50; postage 15 cents. The various bodies governing American universities and sys- tems of administration and instruction are described and their relation to one another explained, beginning with the university trustees. The qualities of the members of the faculty and of the deans, the work of the committees, libraries and collections, and many other features of administration are discussed. Railway Management Theoretical discussions of transportation problems are not included here. A complete list of such books will be sent on request. AMERICAN INLAND WATERWAYS Their Relation to Railway Transportation and to the National Welfare ; Their Creation, Restoration and Maintenance. By Herbert Quick. New York, 1909. 8vo, xx+241 pages. Price, $3.50. A study and criticism of our water highways and a comparison with similar means of transportation abroad ; the relation of water- ways to the national resources, the question of their restoration and maintenance are ably discussed and illustrated by 80 cuts and a map. AMERICAN RAILWAY TRANSPORTATION-By Emory R. Johnson, Ph.D., Professor of Transportation and Commerce in the University of Pennsylvania ; Member of the Isthmian Canal Commission 1899 to 1904. New York, 1908. 8vo, xvi+434 pages. Price, $1.50. An able treatise on the subject, which the author begins with a brief discussion of the economic significance of transportation. He then describes the American trunk-line railroads, treating in Part I of their origin and evolution, their present grouping and finances. Part II is devoted to a description of the various services per- formed by railroads and to accounts and statistics. Parts III and IV discuss the relations of railways to one another, to the public, and to the state. Several statistical tables, illustrations and 14 maps serve to elucidate the subject. AMERICAN RAILWAYS-By Edwin A. Pratt. Reprinted with additions from "The Times." London, 1903. 8vo, vii+309 pages. Price, $1.25. The American railways are considered here from the English point of view, the author being an Englishman; he compares fre- questly the transportation systems and conditions of the two coun- tries. The book is not too technical, though it contains some charts and statistical tables. 18 What to Read on Business Efficiency 19 AMERICAN WATERWAYS (For particulars, see page 42.) COMMERCE AND TRANSPORTATION- (For particulars, see page 42.) ELECTRIC RAILWAY TRANSPORTATION- (For par- ticulars, see page 42.) ELEMENTS OF RAILWAY ECONOMICS, THE-By V. M. Ackworth, M.A. Oxon, Barrister-at-Law. Oxford, 1905. 12mo, 159 pages. Price, 70 cents; postage 5 cents. "The object of this book is to consider the railways and railway business from the economic point of view." The author deals with the following phases of railway management : Capital, ex- penditure, income and charges, and concludes with a chapter on classification and rates the interference of Parliament (English). ECONOMICS OF RAILWAY OPERATION-By M. L. Byers, C.E., Chief Engineer, Maintenance of Way, Missouri Pacific Railway. New York, 1907. 8vo, 672 pages. Price, buckram, $5.00. A general outline of the mechanism of railway operation as it is carried on to-day and of the principles which have governed in producing the form this mechanism has assumed and which under- lie its economic use, in seven parts: (i) Organization; (2) Em- ployment, Education and Discipline of Forces; (3) Accounts and Accounting; (4) Reports; (5) Economic Operation: General Maintenance of Way and Structures, Machinery Department Operation, Transportation Freight Traffic Department, Other De- partments; (6) Analysis of Operations and Control of Expenses; (7) Betterments. A valuable reference book for railway en- gineers and operating men. ECONOMICS OF RAILROAD CONSTRUCTION, THE-By Walter Loring Webb, C.E., Member, American Society of Civil Engineers; Member, American Railway En- gineering and Maintenance of Way Association; As- sistant Professor of Civil Engineering in the Univer- sity of Pennsylvania. New York, 1906. 8vo, viii-f 339 pages. Price, $2.50. A study of railroad economics from the standpoint of the con- structing or operating engineer. Three phases of the problem are discussed: (i) financial and legal, dealing with statistics, or- ganization, capitalization and valuation; (2) operating elements of the problem, viz., operating expenses, motive power, economics of car construction and track; the balance of Part II and Part III deal with the more technical elements, such as distance, curvature and grading. II 20 What to Read on Business Efficiency ELEMENTS OF TRANSPORTATION-A Discussion of Steam Railroad, Electric Railway and Ocean and In- land "Water Transportation. By Emory R. Johnson, Ph.D., Professor of Transportation and Commerce in the University of Pennsylvania; Member of the Isth- mian Canal Commission, 1899 to 1904; Author of "American Railway Transportation" and "Ocean and Inland Water Transportation." New York, 1909. 12mo, xvii+360 pages. Price, $1.50. The four parts of the book treat of the four means of trans- portation respectively: steam railway, electric railway, ocean and inland water transportation. A brief historical review of their development is followed by an excellent description of the re- spective methods of carrying on business and by a discussion of all questions pertaining to the system, such as rates, finances, passenger, freight and mail service, competition, consolidation, and the future outlook. The descriptions are accompanied by numerous illustrations and 20 maps. OCEAN AND INLAND WATER TRANSPORTATION-By Emory R. Johnson, Ph.D., Professor of Transportation and Commerce in the University of Pennsylvania. New York, 1906. 12mo, xxii+395 pages. Price, $1.50. A treatise on the economics of transportation by water. The bulk of it, Book I, deals with the system of ocean transportation, its history, its four kinds of services, viz., freight, passenger, mail and express, and with the relation of the carriers to one another, to the public and to the government. The condition of the American mercantile marine and of the shipbuilding industry and the question of government aid are also considered. Book II describes the organization, equipment and traffic of canal, river and lake transportation in the United States. The definitions of terms used in this industry and the numerous illustrations, maps, charts and tables make it a valuable text-book for the student. OCEAN CARRIER, THE A History and Analysis of the Service and a Discussion of the Rates of Ocean Trans- portation. By J. Russel Smith, Ph.D., Assistant Pro- fessor of Industry in the Wharton School of Finance and Commerce, University of Pennsylvania. New York, 1908. 12mo, xi+344 pages. Price, $1.50. An economic study dealing with two phases of ocean transporta- tion : the service and the rates. The development, organization and routes of steamship lines on the Atlantic and Pacific Oceans, and of the coasting trade form the topic of the first part. Part II contains a discussion of the factors affecting ocean traffic freight rates, and of the control of Atlantic rates. What to Read on Business Efficiency 21 PRINCIPLES OF RAILWAY STORES MANAGEMENT, THE By William Oke Kempthorne, Chief Store- keeper, Nigerian Government Railways, West Africa. London, 1907. 8vo, vii+268 pages. Price, $4.00. A practical text-book on the management of the stores depart- ment of an English railway, dealing with (i) the staff, (2) the purchase department (the Indent System), (3) storekeeping de- partment, (4) the accounting department and (5) the inspection department, and giving numerous useful forms. Of special interest to railroad accountants, storekeepers and superintendents. RAILROAD ADMINISTRATION-By Ray Morris, M.A., Managing Editor of the "Railway Age Gazette.' 7 New York, 1910. 8vo, x+309 pages. Price, $2.00; postage, 20 cents. A study of the organization of a railway and of the executive work involved in building, financing and operating a railroad. Various types of organization are considered and compared; to the public relations of a railroad one chapter is devoted. The French and British organizations are also described. Perhaps the best book on the subject now in print. RAILROAD FREIGHT RATES IN RELATION TO THE INDUSTRY AND COMMERCE OF THE UNITED STATES By Logan G. McPherson, Lecturer on Transportation, Johns Hopkins University ; Author of "The Working of the Railroads." New York, 1909- 8vo, xi+441 pages. Price, $2.25. An exhaustive discussion of every phase of the railway freight rate problem. The development of its present structure and its relation to the agriculture, industry and commerce of the country, are gone into and traced from the early beginnings. The public sentiment and the legislation of 1887 and 1904, the development of the freight service, classification of rates, the rate wars and traffic agreements are dealt with from a practical and impartial point of view. RAILROAD TRAFFIC AND RATES By Emory R. John- son, Ph.D., Professor of Transportation and Com- merce, University of Pennsylvania, and Grover I. Huebner, Ph.D., Professor of Transportation and Commerce, University of Pennsylvania. New York, 1911. 2 vols. 8vo, xvi+524 pages and x+448 pages. Price, $5.00 net. A practical reference book for railway men, containing detailed information regarding the intricate work of those who have to do with railroad traffic and with rate-making. Volume I deals 22 What to Read on Business Efficiency with the freight traffic, its sources, organization, management, clas- sification and rates. Passenger, express and mail services form the subject of the second volume. The Railway Act of 1910 and the decision of the Interstate Commerce Commission in the Reno, Nevada, rate case, are found in the appendices. The book is pro- fusely illustrated with forms, maps and charts. RAILWAY TRANSPORTATION-Its History and Its Laws. By Arthur T. Hadley, Commissioner of Labor Statis- tics of the State of Connecticut; President of Yale University. New York, 1885. 8vo, 269 pages. Price, $1.50. Though written 26 years ago, the book is still an authority on railway questions. The facts and principles of American railroad business and legislation are clearly presented, compared with the systems and legislation in England, France and Italy, and the re- sults achieved stated, with a view into the future of the railroad question. RAILWAY AND TRAFFIC PROBLEMS- (For particulars, see page 42.) RAILWAY ORGANIZATION AND WORKING-A Series of Lectures delivered before the classes of University of Chicago. Edited by Ernest Eitson Dewsnup. Chi- cago, 1906. 8vo, xi+498 pages. Price, $2.00. A compilation of special lectures delivered before the University Classes in railway transportation. Among the subjects treated by various authorities are : The Passenger Department, by Percy S. Eustis, Passenger Traffic Manager of the C, B. & Q. R. R. ; The Problem of Handling Less-than-carload Freight Expeditiously and Economically at Terminal Stations, by Nelson W. Pierce, Local Freight Agent, Chicago, of the C. M. & St. P. Ry.; Duties of a Controller, or 'Chief Accounting Officer, by F. Nay, General Au- ditor, C. R. T. & P. Ry. The book contains several diagrams. RAILWAY RATE THEORIES OF THE INTERSTATE COMMERCE COMMISSION-By M. B. Hammond, Professor of Economics and Sociology, Ohio State University. Cambridge, 1911. 8vo, vi+200 pages. Price, $1.00 ; postage, 9 cents. From a study of the decisions of the Interstate Commerce Com- mission handed down during the years 1887 to 1906 the author seeks to discover the principles of railway rate-making evolved from its experience and followed by its members, whenever not enjoined or overruled by the courts. The various factors in rate making, viz., value of commodity, cost of service, distance, com- petition, class interests and investment, are explained and their practical application discussed. What to Read on Business Efficiency 23 SCIENCE OF RAILWAYS, THE-By Marshall M. Kirk- man. 17 vols. and 3 portfolios. New York, 1907-1911. 8vo, xxx+8872 pages. Price, 17 vols., $36.00. A description of the methods and principles governing the busi- ness of railways. Every phase of railroad construction : capitaliza- tion, maintenance, operation, rate-making, management, financing and administration, is treated in an exhaustive manner by the author, who has received the assistance of experts. The scope of the series and the prices of the separate volumes are as follows : The Locomotive and Motive Power Department. $3. 50 Engineers' and Firemen's Handbook 5.00 Airbrake Construction and Working 6.00 Shops and Shop Practice, 2 vols 10.00 Cars Construction, Handling and Supervision. . 7.50 Organization of Railways and Financing 3.50 Passenger, Traffic and Accounts 5.00 Freight, Traffic and Accounts 6.00 Building and Repairing Railways 7.00 Operating Trains 6.00 Electricity Applied to Railways 5.00 Locomotive Appliances 6.00 Collection of Revenue 3.50 General Accounts and Cash 3.50 Safeguarding Railway Expenditures 6.00 Railway Rates and Government Ownership 2.50 Locomotive Portfolio 5.00 Car Portfolio 5.00 Airbrake Portfolio 5.00 JCIENTIFIC MANAGEMENT AND RAILROADS-Being Part of a Brief Submitted to the Interstate Commerce Commission. By Louis D. Brandeis. New York, 1911. 8vo, 92 pages. Price, $1.00. The author seeks to show, by facts proved in industries which differ from the railways in outward form but not in principles essential to the application of scientific management, that there still exist great possibilities of economy in the conduct of railways. 24 What to Read on Business Efficiency These, he says, would be attained by the introduction of scientific management thus increasing net earnings without resorting to an increase in rates. STRATEGY OF GREAT RAILROADS, THE -By Frank H. Spearman. New York, 1908. 12mo, 287 pages. Price, $1.50 ; postage, 12 cents. In a pleasing style the author gives an insight into the working of the great American railroad systems from their beginning to the present day, including the Vanderbilt, Pennsylvania, Harriman, Gould, Hill, Rock Island, Atchison, Chicago & Northwestern sys- tems, with numerous maps. A chapter deals with the rebuilding of the Chicago & Alton Railway. TRANSPORTATION IN EUROPE-By Logan G. McPher- son, Lecturer on Transportation at the Johns Hopkins University. New York, 1910. 12mo, iv+285 pages. Price, $1.50; postage, 12 cents. A good description of the transportation conditions in England and on the continent of Europe, covering both waterways and railroads. WHEN RAILROADS WERE NEW By Charles Frederick Carter. With Introductory Note by Logan G. Mc- Pherson. New York, 1910. 8vo, xiv+324 pages. Price, $2.00 net. An account of America's pioneer railroads and of the men who built them. The early days and developments of the Erie, of the Pennsylvania Railroad and of the B. & O., the genesis of the Vanderbilt system, the building of the first transcontinental rail- way and of the Canadian Pacific, are described in a vivid and interesting manner. WORKINGS OF THE RAILROADS, THE By Logan G. McPherson, Lecturer on Transportation at Johns Hop- kins University. New York, 1907. 12mo, 282 pages. Price, $1.50; postage, 13 cents. An elementary discussion of the various departments of railway organization and administration, their development, working and interrelation. The last chapter deals with the relations of the railroads to the public and to the state. Advertising and Selling ADS. and SALES By Herbert Newton Casson. 1911. 8vo, vii+167 pages. Price, $2.00. An interesting study of advertising and selling from the stand- point of the principles of efficiency underlying scientific manage- ment. Chapter headings: Can the principles of efficiency be ap- plied to sales ? ; Efficiency salesmanship ; A sales campaign ; how to start it; Face to face salesmanship; The evolution of advertis- ing; The weak side of advertising; The building of an advertise- ment ; An analysis of current advertising ; The future of adver- tising; Public opinion; The professional outsider. ADVERTISERS' CYCLOPEDIA OF SELLING PHRASES, THE William Borsodi, Editor. New York, 1909. 4to, 1,360 pages. Price, leather, $15.00. A compilation of advertisements, phrases and suggestions from the pens of several writers, useful to the advertising writer and business man. Numerous illustrations are found in the text. ANALYTICAL ADVERTISING-By W. H. Shryer. De- troit, 1912. 12mo. Price, $3.00. A new and interesting book on the theory of advertising and its practical application. The first eight chapters are devoted to advertising psychology. A portion of the book discusses the relative merits of different sized copy, and actual results and proportional costs of different sized space are given from numerous actual tests, pictures of the copy being reproduced. A line is given on several hundred different publications. ART AND LITERATURE OF BUSINESS, THE By C. A. Bates. New York, 1902. 6 vols. 2,221 pages. Price, $25.00. This is in reality an encyclopedia of advertising. The last volume is devoted to an exhaustive index. Out of print. ART AND SCIENCE OF ADVERTISING, THE-By George French. Boston, 1909. 8vo, 291 pages. Price, $2.00. It is the aim of the author to state the fundamental principles of advertising, its theory and science, its moral and esthetic elements, dwelling less on its practical phases. The subject of personal con- tact, of attraction, suggestion, and assertion, of optics and adver- tising, of the art of writing an advertising copy, of the printing and type in advertising, are taken up and discussed. The book contains several good illustrations which, however, do not bear directly on the text. 2 5 26 What to Read on Business Efficiency ART OF SELLING, THE By Arthur Frederick Sheldon, Formulator of the Science of Business Building, and Editor of the "Business Philosopher. " 1911. 12mo, 183 pages. Price, $1.25. An elementary text-book for business colleges and students. The subject matter is divided into 50 lessons, each followed by ques- tions and exercises. Besides the general principles of selling the book deals with retail, wholesale and specialty selling, and contains chapters on selling by letter and by advertising. BANKING PUBLICITY By Francis R. Morison. New York, 1904. 164 pages. Price, $1.00. A useful manual on the art of advertising the business of financial institutions ; gives practical illustrations of wording and typo- graphical arrangement of advertisements and forms of "follow-up" letters in the various departments of a bank. BUSINESS OF ADVERTISING, THE-By Clarence Moran, of the Inner Temple, Barrister-at-Law. London, 1905. 12mo, x+191 pages. Price, $1.00. An outline of the history and practice of advertising, of the re- trictions and censorship imposed, and some London laws relating to ads., with eleven illustrations. Mural, press, circular and pic- torial poster advertising are separately dealt with. The more modern American practice is not fully treated. FINANCIAL ADVERTISING-Edited and Compiled by William Borsodi. New York, 1909. 4to, 128 pages. Price, $2.00. An interesting collection of words, phrases, illustrated adver- tisements, and financial short talks, as used by banks, trust com- panies and other financial institutions. FINANCIAL ADVERTISING For Commercial and Sav- ings Banks, Trust, Title Insurance, and Safe Deposit Companies, Investment Houses. By E. St. Elmo Lewis, Advertising Manager, Burrough's Adding Ma- chine Company. Illustrated. Indianapolis, 1908. 992 pages. Price, $5.00. An exhaustive treatise on the theory and practice of advertising for a banker. The subject is approached from a scientific point of view, and treated in all its theoretical and practical aspects. The numerous illustrations and the specimens of ads. for various cases of banking business are very instructive ; the various means of successful publicity and the art of writing advertisements are well discussed. - What to Read on Business Efficiency 27 GINGER TALKS-By W. C. Holman. Price, $2.00. A stimulating collections of ideas and pointers on the art of selling. It explains how to make approaches, how to secure atten- tion, how to overcome a salesman's difficulties, how to get business. HUMAN NATURE IN SELLING GOODS-By James H. Collins. Philadelphia, 1909. 16mo, 93 pages. Price, 50 cents; postage, 5 cents. The author interestingly depicts here some of the salesman's every-day experiences and difficulties; obstacles, the need of nervous energy, competition and training. 125 BRAIN-POWER BUSINESS MANUAL -Edited by W. C. Holman. 1908. 8vo, 883 pages. Price, $2.00. Articles by several business men dealing with salesmanship in its various phases, e. g., Necessary traits of salesman, selling a general line, systematizing information about a prospect, planning a campaign, tactics of introducing yourself, how to answer ob- jections 1 , etc. Not of much value. INFLUENCING MEN IN BUSINESS- The Psychology of Argument and Suggestion. By Walter Dill Scott, Ph.D., Director of the Psychological Laboratory, Northwestern University. New York, 1911. 8vo, 168 pages. Price, $1.00. An analysis of deliberation and suggestion. Arguments and sug- gestions are differentiated and their respective uses in influencing men demonstrated. Practical hints for making arguments and sug- gestions effective in making sales, closing deals, writing advertise- ments and handling employees, are given in the closing two chap- ters. No business man should fail to read Mr. Scott's book. LAW OF ADVERTISING AND SALES AND RELATED GENERAL BUSINESS LAW, THE-With which is Combined: Advertising and Sales that Develop Good- Will. By Clowry Chapman. 2 vols. 1908. 8vo, 685 pages. Price, $10.00. An easily understood, non-technical explanation of the points of law referring to subjects connected with advertising and sales, incl. manuscripts, counterfeiting, domestic and foreign mails, trade- * marks, trading stamps, good-will, money orders, transportation. The part of the second volume, entitled "Advertising and Sales that Develop Good-will," is a discussion of the merits and methods of advertising and selling. It has been termed by advertising au- thorities "The Advertising Man's Bible." Illustrated with several plates in color. 28 What to Read on Business Efficiency MAKING HIM BUY-The Selling End of It. By Henry C. Lawrence. St. Louis, 1910. 8vo, 296 pages. Price, $2.00. A very helpful exposition of the art of getting business by mail. The book consists of two parts : Part I deals with the theory and comments on various practical points; in Part II there are 518 specimen letters adapted to every possible business occasion, writ- ten in an informal style. A chapter is devoted to "Bonhomie Let- ters," which are intended to cultivate the customers' good-will and friendship. MEN WHO SELL THINGS Observations and Experiences of Over Twenty Years as Travelling Salesman, European Buyer, Sales Manager, Employer. By Wal- ter D. Moody. Chicago, 1907. 8vo, xi+295 pages. Price, $1.00. In the words of the author : "This book is an attempt to specify the qualifications necessary to the making of a successful salesman and the reasons for so many failures in the greatest profession on earth, the profession of salesmanship." The various qualities of salesmen, good and bad, are discussed and censured or recom- mended, in pleasing language ; the salesman's relation to credits, to the buyer, and to the business are analyzed in the last three chapters. MODERN ADVERTISING-By Ernest Elmo Calkins and Ralph Holden. Illustrated. New York, 1905. 12mo, xvii+361 pages. Price, $1.50. A standard manual on advertising. The definitions and a brief history of the subject are followed by a practical discussion of the various classes of advertising and advertisers. Special chapters treat of the mathematics and of the mechanical details relating to the subject. NEW SALESMANSHIP, THE-By Charles Lindgren. Chi- cago, 1909. 12mo, 126 pages. Price, $1.50 ; half leather, $2.00. An outline of the principles and practice of salesmanship. The various weapons of a salesman are discussed, the art of handling different types of buyers gone into, and the rules for presenting, controlling and building the sales argument set forth, and illus- trated by examples from the experience of the writer. Of little value. What to Read on Business Efficiency 29 PRACTICAL SALESMANSHIP-A Treatise on the Art of Selling Goods. By Nathaniel C. Fowler, Jr., Assisted by 29 Expert Salesmen, Sales-Managers and Prom- inent Business Men. Boston, 1911. 12mo, xx+317 pages. Price, $1.00; postage, 10 cents. A practical study and analysis of the principles and ethics of salesmanship. The psychology of selling, the qualifications of every class of salesmen, his relation to customer and employer, are dis- cussed by a man of experience. PRINCIPLES OF PRACTICAL PUBLICITY, THE-Being a Treatise on ' ' The Art of Advertising. ' ' By Truman A. DeWeese. Large crown 8vo, 266 pages, with 43 full-page illustrations. Price, $3.00. A comprehensive and practical treatise covering the subject of publicity in all its branches, showing the successful adaptation of advertising to all lines of business. PRINCIPLES OF SALESMANSHIP, DEPORTMENT AND SYSTEM, THE A Text-book for Department Store Service. By William Ametius Corbion, Originally Instructor in Salesmanship, Service and Conduct in the John Wanamaker Store. Philadelphia, 1907. 12mo, 380 pages. Price, $1.10. A text-book for the instructor in all phases of department store routine. The service and conduct of the individual salesmen, their knowledge and care of stock, also the principles and psychology of salesmanship are discussed in detail; the last two chapters are devoted to a consideration of the system in selling departments. PSYCHOLOGY OF ADVERTISING, THE-A Simple Ex- position of the Principles of Psychology in Their Re- lation to Successful Advertising. By Walter Dill Scott, Ph.D., Director of the Psychological Labora- tory of Northwestern University. Boston, 1910. 2d ed. 8vo, 269 pages. Price, $2.00 ; postage, 15 cents. A valuable theoretical exposition of the psychological factors of advertising, with many illustrations taken from actual practice. Among the subjects treated we find chapters on Appeals to the Customer's Sympathy, on the Will, on the Habit of Reading Ad- vertisements, on the Psychology of Food Advertising, and on the Unconscious Influence in Street Railway Advertising. 30 What to Read on Business Efficiency PUSHING YOUR BUSINESS A Text-book of Advertising. By T. D. MacGregor, Ph.B., of the Bankers Magazine. 3d ed. New York, 1909. Small 8vo, 197 pages. Price, $1.25. In accordance with his assertion, "Advertising is by no means a fixed science," the author advances no theories on the subject; he simply gives hints on advertising in general and on financial adver- tising in particular. The author also devotes separate chapters to real estate and insurance advertising and to business letter writing, which he considers a part of advertising. RELATIVE MERIT OP ADVERTISEMENTS, THE A Psychological and Statistical Study. By Edward K. Strong, Jr., Ph.D. 1911. Large 8vo, 81 pages. Price, paper, $1.00 ; cloth, $1.50 ; postage, 10 cents. The main object of this treatise is to determine whether psy- chology can be of any help in estimating the value of advertise- ments before they have been actually used in order to avoid a waste of energy and money. An affirmative reply is derived by the au- thor from a discussion of various experiments, such as vacuum cleaner, piano, breakfast food, toilet soap, Packer's tar soap, and other advertisements. An interesting and useful book. SALES PLANS Compiled and Edited by Thomas A. Bird. Chicago, 1906. 8vo, 282 pages. Price, $2.50. A collection of three hundred and thirty-three successful ways of getting business, including a variety of practical plans that have been used by retail merchants to advertise and sell goods. To the methods of getting business by various contests four chapters are devoted. The volume is suggestive and useful for the merchant and advertising man. SUCCESSFUL ADVERTISING: HOW TO ACCOMPLISH IT By J. Angus MacDonald. Philadelphia, 1902. 8vo, 400 pages. Price, $1.50. A practical work for advertisers and business men, with many ideas and suggestions for various kinds of trades. The five divi- sions of the books deal with: (i) Ad. building; (2) retail ad- vertising all the year around; (3) special features in retail adver- tising; (4) mail-order advertising; and (5) miscellaneous adver- tising. What to Read on Business Efficiency 31 THEORY AND PRACTICE OF ADVERTISING, THE-A Simple Exposition of the Principles of Psychology in Their Relation to Successful Advertising. By Walter Dill Scott, Ph.D., Director of the Psychological Lab- oratory of Northwestern University. Boston, 1908. 8vo, 240 pages. Price, $2.00 ; postage, 15 cents. The author discusses the principles of psychology and attempts to show their bearing upon the work of a practical advertiser. Association of ideas, perception, personal differences in "mental imagery" and its practical application, are some of the topics dis- cussed and illustrated by actual ads. TRADE ADVERTISING- Men's Wear Advertising, Tobacconist Advertising, Jewelry Advertising, House Furnishings Advertising, Hardware Advertising, Footwear Advertising, Grocery Advertising, Bakery and Confectionery Advertising. Edited and compiled by William Borsodi. New York, 1909. 4vo, 128 pages each. Price, sold separately, $2.00 each. Each of those books is a collection of selling phrases and argu- ments, containing store-talk and covering practically all articles advertised. The illustrated department of each book has in many cases reproductions of ads. actually used by dealers with success. Business Psychology ART OF HANDLING MEN, THE-By James H. Collins. Philadelphia, 1910. 16mo, 143 pages. Price, 50 cents ; postage, 5 cents. An interesting discussion of the principles and methods of handling men, useful to the business man. The problems of wel- fare work, and of the loan shark, are also dealt with. ESSENTIAL ELEMENTS OP BUSINESS CHARACTER- By Herbert Stockwell. New York, 1911. 12mo, 142 pages. Price, 60 cents; postage, 6 cents. An analysis of the various traits of business character, as the author has seen them in successful business men of his acquaint- ance. Among the several elements discussed in a practical and interesting way are : Business organization, knowledge, energy, reliability and sentiment. HOW BRAIN POWER WINS BUSINESS SUCCESS-A Concentrated Course of Instruction in Using the Masterful Will and Winning Personality in Business Conduct. By Frank Charming Haddock. Minne- apolis, 1911. 12mo, 51 pages. Price, $1.00. A lecture in two parts. Part I gives an analysis of business- building power and outlines three methods for the developing of business mentality. The practical use of the developed brain power as applied to different kinds of business, is illustrated in Part II. The author differentiates the types of will of the manufacturer, the publisher, the jobber, the merchant, the manager, the clerk, the correspondent, the canvasser, the advertiser and the promoter, and suggests methods for the development of their respective qualities. Of doubtful value. HUMAN MACHINE, THE By Arnold Bennett. New York, 1911. 12mo, 123 pages. Price, 75 cents; postage, 7 cents. This is one of the author's "pocket philosophies," in fact, a book on applied psychology. In a fresh and interesting style he takes up various traits of human nature and discusses the principles underlying human conduct and expresses thoughts that make a 32 What to Read on Business Efficiency 33 man reach up to his higher self under headings like the following : Taking oneself for granted; The brain as a gentleman-at-large ; The first practical step; Habit- forming by concentration; What "living" chiefly is ; Success and failure. IMAGINATION IN BUSINESS-By Lorin F. Deland. New York, 1909. 12mo, 108 pages. Price, 50 cents ; postage, 5 cents. A collection of interesting anecdotes drawn from the author's own experience, showing how he has solved many puzzling busi- ness problems. Interesting and full of suggestions. INCREASING HUMAN EFFICIENCY IN BUSINESS-By Walter Dill Scott, Professor of Psychology and Di- rector of Psychological Laboratory, Northwestern University. Evanston, 111., 1911. 12mo, vi+339 pages. Price, $1.25 ; postage, 10 cents. A valuable contribution to the psychology of business. The author contends that human efficiency is a variable quantity and that by the application of psychological principles to business great improvements can be secured. The part which imitation, com- petition, loyalty, concentration, wages, habit and relaxation play in constituting human efficiency in work are then considered. An interesting volume for every business man. INFLUENCING MEN IN BUSINESS-By Walter Dill Scott. (For particulars, see page 27.) MENTAL EFFICIENCY By Arnold Bennett. New York, 1911. 12mo, 119 pages. Price, 75 cents; postage, 7 cents. Another of the pocket-philosophies of the author, this one dwell- ing on the conservation of mind. He asserts that a systematic mind is not as is usually supposed a natural characteristic, but the product of concentration which in turn is the result of will- power. He shows, then, how the latter is to be developed. POWER FOR SUCCESS By Frank Charming Haddock, M.S., Ph.D. 1912. 8vo, xiii+450 pages. Price, $10.00. An exposition of a "system" for the development of the art of personal influence. In twenty-eight lessons the author explains elaborately his methods of self-culture, mental, moral, physical, and psychic, which in his opinion are the foundation of success in business. 34 What to Read on Business Efficiency POWER OP WILL A Practical Companion-Book For Un- foldment of Selfhood through Direct Personal Culture. By Frank Channing Haddock, Ph.D. 12th ed. 1912. 8vo, xiii+387 pages. Price, $3.00. One of the eight volumes of the "Power-Book Library." Its contents are divided into five parts, viz. : The Will and Success ; the Will and Sense-Culture ; Mental Regime ; Destruction of Habit ; Contact with Other People. The human will is discussed and a training outlined which, "persistently followed, is certain to give to the Will mighty power and to enlarge and enrich the person." PSYCHOLOGY OP ADVERTISING, THE-By Walter Dill Scott. (For particulars, see page 29.) THOUGHTS ON BUSINESS-By Waldo Pondray Warren. Chicago. 12mo, 1st series (1907), 237 pages; 2nd series (1908), 208 pages. Price, $1.25 each. A collection of editorials on business conduct which should prove decidedly useful and stimulating to employer and employee alike. "Thoughts on Business" is an apt title. Economic Principles and Business Education Only a few books of especial value to the practical business man are listed. Complete information as to books in the field will be furnished on request. BUSINESS AND EDUCATION-By Frank A. Vanderlip, President of the National City Bank, New York. New York, 1907. 12mo, 563 pages. Price, $1.50. A series of articles and addresses written or delivered by the author on various occasions and dealing directly or indirectly with business affairs. The first five articles are on commercial educa- tion ; the others discuss current topics relating to industry, foreign trade, banking or currency. The title aptly describes the contents of the book. ECONOMICS (Briefer Course) By Henry Rogers Seager, Professor of Political Economy in Columbia Univer- sity. New York, 1909. 12mo, xii+476 pages. Price, $1.75. A treatise on economics, specially well adapted to the needs of schools. The first half is theoretical, though clear and con- cise; the second part deals with practical economic problems, such as : The tariff question, labor problems, monopolies, the railroad and trust problems in the United States. HIGHER EDUCATION AS A TRAINING FOR BUSINESS, THE By Henry Pratt Judson, President of the Uni- versity of Chicago. Chicago, 1911. 12mo, 56 pages. Price, 55 cents. The author discusses the influence of college training on young men and its effect on their efficiency in business, and comes to the conclusion that, other things equal, a man will be a better business man for his college training. OUTLINES OF ECONOMICS-By Richard T. Ely, Ph.D., LL.D., Professor of Political Economy in the Univer- sity of Wisconsin. Revised and Enlarged by the Au- 35 36 What to Read on Business Efficiency thor and Thomas S. Adams, Ph.D., Professor of Politi- cal Economy in the University of Wisconsin ; Max 0. Lorenz, Ph.D., Assistant Professor of Political Econ- omy in the University of Wisconsin, Deputy Commis- sioner in the Wisconsin Bureau of Labor and Indus- trial Statistics; Allyn A. Young, Ph.D., Professor of Economics in Leland Stanford Junior University. New York, 1910. 12mo, xiii-f-700 pages. Price, $2.00. A standard text-book for the advanced student and business man, with questions and references at the end of every chapter. The four books, into which the volume is divided, treat: (i) of the nature, characteristics and evolution of economic society in general and that of the United States in particular; (2). of the principles and problems, viz., consumption, production, value and exchange, distribution, and the relation of the state to industry; (3) of public finance; (4) of the history of economic thought from the ancient world, through the Middle Ages, to our days. PRINCIPLES OF ECONOMICS-By F. W. Taussig, Henry Lee Professor of Economics in Harvard University. 2 vols. New York, 1911. 8vo, xxxv+547 pages (1st vol.), xviii+573 pages (2d vol.). Price, $4.00. "I have tried," says the author in the preface, "in this book to state the principles of economics in such form that they shall be comprehensible to an educated and intelligent person who has not before made any systematic study of the subject." The book deals chiefly with the industrial conditions of modern countries, especially with those of the United States,- and discusses ably every important problem of our society, including the problems of labor, of economic organization and of taxation. Up-to-date and inter- esting. Economic Problems Trusts, the Tariff, Prices, Industrial Depressions, Etc. Only a few books of especial interest to the business man are listed. More complete information on books in these fields will be furnished on request. COMPARISON OF THE TARIFFS OF 1897 AND 1909 IN PARALLEL COLUMNS Prepared by William W. Evans, a Clerk of the Committee on Ways and Means, House of Eepresentatives. Washington, 1910. 8vo, 254 pages. The book shows the classifications, rates of duty and sections of the Act of July 24, 1897 (Dingley Tariff), and the Act of August 5, 1909 (Payne Tariff), in parallel columns, followed by an ex- haustive index. CONTROL OF TRUSTS, THE An Argument in Favor of Curbing the Power of Monopoly by a Natural Method. By John Bates Clark, Professor in Columbia Univer- sity, Author of "The Philosophy of Wealth" and "The Distribution* of Wealth." New York, 1901. x+88 pages. Price, 67 cents. Pointing out the benefits of centralization and the menace of monopolies, the author finds a remedy not in the abolition of the tariff, or in forcible dissolution, or regulation of prices, but in keeping competition alive by means of the common law aided by statutes. COST OF COMPETITION, THE-By Sidney A. Reeve. New York, 1905. 8vo. Price, $2.00 ; postage, 15 cents. A discussion o the economic and moral evils resulting from the excessive commercialization of modern civilization. The author comes to the conclusion that the trader obtains abnormal rewards, part of which belongs rightfully to the producer. Illustrated with maps, diagrams and photographs. ECONOMIC CAUSES OF GREAT FORTUNES, THE-By Anna Youngman, Ph.D. New York, 1909. 12mo, 185 pages. Price, $1.50. An investigation into the causes of great fortunes by examining in detail the methods by which the Astors, the Goulds, the "Stand- 37 3 8 What to Read on Business Efficiency ard Oil" group and the "Morgan" group have gained their im- mense riches. In the last two chapters the author analyzes the facts, and the popular criticism against men of large fortunes, dis- cusses the probable future developments and the social service rendered by owners of great wealth. FALLACIES OF PROTECTION-Being the Sophismes Economique of Frederic Bastiat. Translated from the 5th ed. of the French by Patrick James Stirling. LL.D., F.R.S.E., Author of "Philosophy of Trade/' etc. With an Introductory Note by The Eight Hon. H. H. Asquith, M.P. New York, 1909. 8vo, 230 pages. Price, $1.00. In a series of articles the author attempts to refute the arguments of the protectionists and to bring home to the average reader the final benefits of a free trade policy. FINANCIAL CRISES AND PERIODS OF INDUSTRIAL AND COMMERCIAL DEPRESSION-By Theodore E. Burton. New York, 1902. 12mo, ix+392 pages. Price, $1.40 ; postage, 13 cents. A discussion of the nature and causes of recurring economic disturbances and of the indications of their approach. The author makes also practical suggestions concerning the means of their prevention or mitigation. The last chapter contains a brief account of crises and depressions in the United States. The appendix quotes the opinions of several authorities, such as: Walter Bag- chot, W. Stanley Jevons, John W. Gilbart, and others, on the causes producing crises and depressions. GOLD PRODUCTION AND FUTURE PRICES-An Inquiry into the Increased Production of Gold and Other Causes of Price Changes, with a View to Determining the Future of Prices. By Harrison H. Brace, LL.M. 1910. 8vo, viii+145 pages. Price, $1.50. A discussion of the most important influences, which may affect future average prices, beginning with a history of prices and the effects of increased production of the precious metals, resulting from technical improvements. The counteracting influences are also taken into considerations, and an estimate formed as to the future course of average prices. What to Read on Business Efficiency 39 INDUSTRIAL DEPRESSIONS- Their Causes Analyzed and Classified with a Practical Remedy for Such as Result from Industrial Derangements or Iron the Barometer of Trade. By Geo. H. Hull. New York, 1911. 8vo, xiv+287 pages. Price, $2.75. In Part I the author discusses the generally quoted causes of industrial depressions, analyses them and separates the tenable ones from the untenable ones in Part II. In Part III we find an analysis of the depressions and booms from 1833 to 1907; deductions are then drawn and remedies proposed for the prevention of their re- currence. Unfortunately the author develops a theory which pre- vents his giving sane and impartial consideration to all phases of his subject. INDUSTRIAL EFFICIENCY A Comparative Study of In- dustrial Life in England, Germany and America. By Arthur Shadwell, M.C., M.D. London, 1909. 12mo, xx+720 pages. Price, $2.00. An examination and comparison of the conditions under which industries, principally textiles and metals, are carried on in the three leading industrial countries, with historical notes on the rise and development of the local industries. The conditions discussed may be grouped in three divisions: (i) The factory (laws, prem- ises, hours, wages, compensation for injury, benevolent institu- tions) ; (2) the home (housing, cost of living, social conditions, etc.) ; (3) miscellaneous (trade unions, pauperism and thrift, edu- cation). An excellent book. MODERN INDUSTRIALISM-By Frank L. McVey, Ph.D., President of the University of North Dakota. New York, 1904. 12mo, 300 pages. Price, $1.50. An outline of the work and problems of the modern industrial organization in three parts: (i) History, (2) Industry, and (3) Administration. The author deals with the evolution of modern industry in the United States, with the rapid rise of Germany, with the importance of the extractive industries, systems of transporta- tion, forms of organization and other problems. MONEY AND CURRENCY In Relation to Industry, Prices and the Rate of Interest. By Joseph French Johnson, Professor of Political Economy in New York Univer- 40 What to Read on Business Efficiency sity and Dean of the School. of Commerce, Accounts and Finance. Boston, 1905. 8vo, 398 pages. Price, $1.75. The author presents his subject in a simple and practical way, writing as he says "for practical men as well as for students." Avoiding technical terminology he discusses the principles of money and credit, their relation to prices, and kindred subjects, from a point of view important to the business man. Particularly inter- esting are the chapters on the silver question and on "fiat" money. MONOPOLIES AND TRUSTS-By Richard T. Ely, Ph.D., LL.D., Professor of Political Economy and Director of the School of Economics, Political Science and His- tory in the University of Wisconsin. New York, 1900. 12mo, xi+278 pages. Price, $1.25 ; postage, 10 cents. A treatise on the economic theory of monopoly. A chapter on various definitions of monopoly is followed by a discussion of its classification and causes, of the law of monopoly price, of the limits of monopoly and of large scale production. The author winds up with an analysis of the evils and remedies of the trust movement. MONOPOLIES, TRUSTS AND KARTELLS-By Francis W. Hirst, of the Inner Temple, Barrister-at-Law, Late Lecturer of the London School of Economics. Lon- don, 1905. 12mo, viii+179 pages. Price, $1.00. Part I deals with monopolies in general and their history. Part II treats in separate chapters of the Kartells in Germany and Austria, of the American trusts and of the English trusts and combinations, illustrating the subjects by statistical figures. MUNICIPAL FRANCHISES-By Delos F. Wilcox, Chief of the Bureau of Franchises of the Public Service Com- mission for the First District of New York. 2 vols. 1910, 1911. 8vo, 710 and 885 pages. Price, $5.00 per volume. A study of the principles governing municipal franchises and their practical application. The first part of Volume I deals with general problems, discussing the subject of acquiring franchises, What to Read on Business Efficiency 41 their effect and the remedies ; the second part contains an account of the pipe and wire franchise conditions in typical American cities as affecting electric light and power, telephones, telegraphs, water works, oil pipe lines, gas, etc. Volume II treats of trans- portation franchises illustrated by actual cases in large American cities and, in part 2, of taxation and control of public utilities. PROBLEMS OF MODERN INDUSTRY-By Sidney and Beatrice Webb. 2nd ed. London, 1902. xxxii+286 pages. Price, $2.00. The various problems of the modern English industry are dis- cussed under the following chapter headings: The Jews of East London; Women's Wages; Women and the Factory Acts; the Regulation of the Hours of Labor; How to Do Away with the Sweating System ; the Reform of the Poor Law ; the Relationship between Co-operation and Trade Unionism ; the National Dividend and Its Distribution; the Difficulties of the Individualism; So- cialism: True and False. PURCHASING POWER OF MONEY, THE-A Study of the Causes Determining the General Level of Prices, In- cluding an Explanation of the Rise in the Cost of Living between 1896 and 1910. By Irving Fisher, Professor of Political Economy, Yale University. New York, 1911. 8vo, 505 pages. Price, $3.00 ; postage, 18 cents. The elements determining the increase of prices are discussed; the "quantity theory" of money is upheld by the author and statis- tically confirmed. A new plan is submitted for preventing crises and the evils of price movements. SOCIAL ENGINEERING-By Wm. H. Tolman. With an Introduction by Andrew Carnegie. New York, 1909. 8vo, 400 pages. Price, $2.00 ; postage, 20 cents. A description of the social problems and solutions thereof in the largest industrial plants of the country. An interesting book for every employer of labor. Among the topics discussed are : Efficiency Promotion; Hygiene; Safety and Security; Profit- Sharing; Housing; Education; Communal or Social Betterment. 42 What to Read on Business Efficiency SPECIAL VOLUMES OF THE AMERICAN ACADEMY OP POLITICAL AND SOCIAL SCIENCE. Commerce and Transportation 1902. 4to, 163 pages. Price, paper, $1.00 ; cloth, $1.50. Business Management 1903. 4to, 136 pages. Price, paper, $1.00 ; cloth, $1.50. Business Management and Finance 1905. 4to, 202 pages. Price, paper, $1.00; cloth, $1.50. Federal Regulation of Corporations 1905. 4to, 173 pages. Price, paper, $1.00 ; cloth, $1.50. Railway and Traffic Problems 1907. 4to, 195 pages. Price, paper, $1.00 ; cloth, $1.50. Tariffs, Reciprocity and Foreign Trade 1907. 4to, 226 pages. Price, paper, $1.00 ; cloth, $1.50. American Waterways 1908. 4to, 229 pages. Price, paper, $1.00; cloth, $1.50. Federal Regulation of Industry 1908. 4to, 263 pages. Price, paper, $1.00 ; cloth, $1.50. Tariff Revision 1908. 4to, 205 pages. Price, paper, $1.00; cloth, $1.50. American Business Conditions 1909. 4to, 190 pages. Price, paper, $1.00; cloth, $1.50. Electric Railway Transportation 1911. 4to, 250 pages. Price, paper, $1.00 ; cloth, $1.50. The above volumes are reprints of articles that have appeared in the Annals of the American Academy. Written, as a rule, by eminent authors, they are authoritative and stimulating. What to Read on Business Efficiency 43 STUDIES IN AMERICAN TRADE-UNIONISM-By J. W. Hollander and G. E. Barnett, Editors. 8vo, 380 pages. Price, $2.75 ; postage, 20 cents. Twelve papers by graduate students and officers of Johns Hop- kins University, the result of investigations of representative trade unions. Contains also chapters on Employees' Associations, the Knights of Labor and the American Federation of Labor. TARIFF AND THE TRUSTS, THE By Franklin Pierce, of the New York Bar. New York, 1909. 12mo, 387 pages. Price, $1.50 ; postage, 12 cents. An array of arguments and concrete facts which condemn our tariff. The author gives glaring examples of the inconsistencies and oppressions of our protective system and has added also his- torical sketches of our own tariff history and of that of England and Germany, our present commercial rivals. A radical down- ward revision is advocated so as to secure to the people of the United States an equal opportunity. THEORY OF BUSINESS ENTERPRISE, THE-By Thor- stein Veblen, Assistant Professor of Political Economy in the University of Chicago. New York, 1910. vi+400 pages. Price, $1.50. An inquiry into the nature, causes, utility and further drift of business enterprise from the point of view given by the business man's work, including in its scope the aims, motives and means that condition current business traffic. The cultural bearing of business enterprise on the economic situation are touched upon in the closing chapters. A highly theoretical but interesting discussion. TRUST PROBLEM, THE By Jeremiah Whipple Jenks, Ph.D., Professor of Political Science, Cornell Univer- sity ; Expert Agent, United States Industrial Commis- sion ; Consulting Expert, United States Department of Labor. New York, 1900. 12mo, xiv+281 pages. Price, $1.00; postage, 10 cents. A study of industrial conditions, affecting industrial combinations, for the business man and student ; also the effects of combinations on the economic, political and social conditions are described. 44 What to Read on Business Efficiency Several proposed solutions, to the trust problem are given in the appendices. The revised edition contains a chapter on "Foreign combinations/' The most interesting and vital treatment of this subject yet printed. TRUSTS OF TO-DAY Facts Relating to Their Promotion, Financial Management and the Attempts at State Control. By Gilbert Holland Montague, A.M. New York, 1904. 12mo, xviii+219 pages. Price, $1.20. The development of industrial combination in various industries is traced from the beginning. The advantages and the evils of com- binations are thoroughly and clearly analyzed and illustrated by numerous actual examples. The author then takes up the history of anti-trust legislation and advances suggestions for a remedy and solution of the trust problem. TRUSTS, POOLS AND CORPORATIONS-Edited with an Introduction by William Z. Bipley, Ph.D., Professor of Economics, Harvard University. 1905. 8vo, xxx+477 pages. Price, $1.80. A text and reference book on the trust problem, applying the "case system." A number of important cases beginning with the early period of pooling are described by several eminent economists, such as J. W. Jenks, Edward S. Meade, Charles J. Bullock and others, based on the legal documents. The legal pronouncement of the case is quoted and analyzed; a few chapters are devoted to a discussion of trust control. Among the cases dwelt upon are: The Michigan Salt Association; Development of the Whiskey Trust; The United States Steel Corporation's Bond Conversion; United States Shipbuilding Company, and the Northern Securities Company case. Periodicals and Encyclopedias ADVERTISERS' CYCLOPEDIA OF SELLING PHRASES By William Borsodi. (For particulars, see page 25.) ADVERTISING AND SELLING-New York. Monthly. Yearly subscription, $2.00; Canada, $2.50; Foreign, $3.00. Current. A magazine which contains many highly interesting and valuable articles. It is of interest to executives in other departments, as well as in advertising and selling. AMERICAN INDUSTRIES The Manufacturers' Magazine. New York. Monthly. Yearly subscription, $1.00. Current. Published in the interest of manufacturers and open-shop ideas. THE ART AND LITERATURE OF BUSINESS-By C. A. Bates. (For particulars, see page 25.) BUSINESS MAN'S LIBRARY, THE-8 vols. Chicago, 1911. 8vo. Price, $21.00. A collection of excellent articles on business written by several authors. The volumes deal with various topics such as: Credits and collections, business correspondence, cost of production, buy- ing, organizing a factory, employer and employee, personality in business, and accounting and office methods. CAXTON, THE A Magazine for Quality Folks. Monthly. Yearly subscription, $1.00. Current. A magazine for business men. The articles appearing therein are chiefly inspirational. DAILY CONSULAR AND TRADE REPORTS-Issued by the Bureau of Manufactures, Department of Com- merce and Labor. Current. Containing the daily reports of the American consular agents from all over the world. Of special interest to exporters. Dis- tributed gratis to those interested. 45 46 What to Read on Business Efficiency ENGINEERING MAGAZINE, THE Monthly. Yearly sub- scription, $3.00. Current. A valuable magazine for the executive in every line of business ; contains frequently excellent articles on management and efficiency. EXPORTERS' ENCYCLOPEDIA-Eighth (1912) Edition. 950 pages. Price, $5.00 (including Monthly Correc- tions and The Exporters' Review for the Calendar Year). A valuable reference book for every merchant and manufacturer making export shipments. From among the innumerable points of useful information on practically every subject connected with export trade, we may single out the following: The shipping routes from the United States to foreign ports ; every foreign port to which through bills of lading are issued; the consular regulations and charges in connection with export shipments; the regulations of steamship companies applying to marking, packing, etc.; the area, population, imports, exports, industries, etc., of every foreign country; the least cost at which a shipment can be made to any foreign port. HANDY CYCLOPEDIA OP BUSINESS, THE-Compiled by Harrie Goldman, Public Accountant and Auditor. 1911. 8vo, 249 pages. Price, $2.50. A compilation of definitions, short articles, glossaries, fables and forms of the most varied kind on subjects connected with busi- ness; such as accounting, law, advertising, banks, investments, in- terest, negotiable instruments, etc., etc. JUDICIOUS ADVERTISING AND ADVERTISING EX- PERIENCE Chicago. Monthly. Annual subscrip- tion, $1.00. Foreign subscription, $1.50. Current. A magazine of general advertising principles. MODERN METHODS " A Monthly Magazine for Men in and On the Way to Executive Positions." Yearly subscription, $1.00. Current. Sometimes contains articles useful to bookkeepers and office managers. What to Read on Business Efficiency 47 MONTHLY SUMMARY OF COMMERCE AND FINANCE OF THE U. S. Department of Commerce and Labor. A statistical resume of each month. PRINTERS' INK A Journal for Advertisers. Weekly. Yearly subscription, $2.00; foreign, $3.00. Current. The standard periodical publication for advertisers and business men interested in advertising and selling. RAILWAY AGE GAZETTE New York. Weekly. Annual subscription, $5.00. Canada, $6.00. Foreign Coun- tries, $8.00. Current. A consolidation of the "Railroad Gazette" and the "Railway Age." It covers modern practice in the railway world from all points of view. SYSTEM The Magazine of Business. Monthly. Chicago. Yearly subscription, $2.00. Canada, $2.50. Foreign countries, $3.00. A periodical containing various articles on management, ac- counting and other topics of interest to the business man and accountant.