WHAT TO READ 
 
 ON 
 
 BUSINESS 
 EFFICIENCY 
 
 PREPARED EXPRESSLY FOR 
 
 BUSINESS BOOK BUREAU 
 
 MERCANTILE LIBRARY BUILDING, NEW YORK 
 
Copyright, 1912, by 
 BUSINESS BOOK BUREAU, NEW YORK 
 
HF550 
 
 PREFACE 
 
 f | "VHS BOOKLET tells what information is 
 to be had in printed form on the subjects of 
 -*- business efficiency, management, transporta- 
 tion, advertising and selling, and kindred topics. It 
 will add to the efficiency of any man who makes 
 use of it, for it places at his disposal the ideas of 
 others who have previously solved the problems that 
 now confront him. 
 
 The few lines of comment underneath the title 
 of each book express our impartial opinion as to its 
 worth impartial, because the Business Book Bureau 
 sells all business books, and there is, therefore, no 
 motive or excuse for unfounded praise or blame. 
 
 In describing the books, the following scale, 
 recommended by the American Library Association, 
 has been adopted: 
 
 Folio (Fo) 12 to 14 inches in height 
 Quarto (4to) 10 to 12 " " 
 Octavo (8vo) 8 to 10 " " 
 12mo 7 to 8 " " " 
 
 16mo 6 to 7 " - " " 
 
 24mo 5 to 6 " " ' " 
 
 The prices quoted include postage except where 
 otherwise indicated. The books are clothbound 
 unless a different binding is specified. In a few 
 instances, we have listed books which are out of 
 print; they may sometimes be secured. 
 
 257870 
 
TABLE OP CONTENTS 
 
 PAGE 
 
 Principles of Business Efficiency 5 
 
 Business Management and Methods 1 1 
 
 Railway Management 18 
 
 Advertising and Selling 25 
 
 Business Psychology 32 
 
 Economic Principles and Business Education 35 
 
 Economic Problems 37 
 
 Periodicals and Encyclopedias 45 
 
Principles of Business Efficiency 
 
 BONUS SYSTEM OF REWARDING LABOR, A-By H. L. 
 
 Gantt. New York, 1901. Paper. Price 35 cents. 
 
 A description of the system introduced by the author and, 
 therefore, authoritative into the machine shop of the Bethlehem 
 Steel Works, with samples of the forms, as, in actual use. 
 
 BUSINESS ADMINISTRATION-The Principles of Busi- 
 ness Organization and System, and the Actual 
 Methods of Business Operation and Management. By 
 S. C. C. Parson. 1909. 8vo, 232 pages. Price, $3.00. 
 A fairly good text-book for schools. The principles of business 
 organization are laid down and the methods and systems based 
 thereon, as actually applied in practice, described. The handling 
 of systems in the various departments of a business; accounting, 
 credits, collection, traffic and shipping, correspondence, buying, 
 stock-keeping, producing, advertising and selling, are consecutively 
 taken up, their interrelation exhibited and the forms and reports 
 reproduced and explained. 
 
 BUSINESS MANAGEMENT (For particulars, see page 
 
 42.) 
 
 BUSINESS MANAGEMENT AND FINANCE- (For par- 
 ticulars, see page 42.) 
 
 BUSINESS ORGANIZATION-By Lawrence R. Dicksee, M. 
 Com., F.C.A., formerly Professor of Accounting at 
 the University of Birmingham; Lecturer at the Lon- 
 don School of Economics and Political Science (Uni- 
 versity of London). London, 1910. Crown 8vo, 
 x-f 283 pages. Price, $1.50. 
 
 The constitution of business houses, the financing of a new con- 
 cern, the organization of various lines and of departments of busi- 
 ness, and the relations of speculation to business, are some of the 
 subjects treated in a somewhat cursory way. 
 
 COMMENTARY ON THE SCIENCE OF ORGANIZATION 
 AND BUSINESS DEVELOPMENT -By Robert J. 
 Frank, LL.B., of the Chicago Bar. Chicago, 1911. 
 3d ed. 12mo, 280 pages. Price, $2.75. 
 
 A treatise on the law and science of the promotion, organization, 
 reorganization and management of business corporations. The 
 scope of the book is indicated by the following headings of the 
 chapters: (i) Organization of a corporation; (2) Corporate 
 financing; (3) Corporate management; (4) Reorganization and 
 consolidation of enterprises; (5) Promotion of enterprises. The 
 
 5 
 
What to Read on Business Efficiency 
 
 appendix contains forms of contracts, reorganization and instalment 
 certificates, by-laws and resolutions; there is also a synopsis of 
 the corporation laws of favorite states for incorporation and rules 
 for listing stocks and bonds. The book contains considerable gen- 
 eral information, but is superficial. 
 
 COST-KEEPING AND SCIENTIFIC MANAGEMENT -By 
 
 Holden A. Evans. (For particulars, see page 12.) 
 
 EFFICIENCY AS A BASIS FOR OPERATION AND 
 WAGES By Harrington Emerson. New York, 1911. 
 12mo, 224 pages. Price, $2.00. 
 
 After a philosophical review of the respective inefficiencies char- 
 acteristic of every existing nation, the author discusses the relative 
 importance of staff and line organization and of standards ; the 
 principles involved are then applied to practical cases in manu- 
 facturing and operating institutions. The results of the efficiency 
 system the location and elimination of wastes are shown with 
 convincing force. The system of wage payment based on efficiency 
 is novel and has aroused a great deal of discussion among technical 
 men. 
 
 FACTORY ORGANIZATION AND ADMINISTRATION- 
 
 By Hugo Diemer, M.E., Professor of Industrial En- 
 gineering, Pennsylvania State College ; Consulting In- 
 dustrial Engineer. New York, 1910. 8vo, 317 pages. 
 Price, $3.00. 
 
 Beginning with an exposition of the qualifications and functions 
 of an industrial engineer acting as competent adviser to the factory 
 manager, the author proceeds to the consideration of factory loca- 
 tion and, then, taking up the departments successively according to 
 a suggestive organization chart, analyzes their functions, the quali- 
 fications of their heads and their interdepartmental relations. He 
 describes the forms, records and reports requisite for each depart- 
 ment, and illustrates them by samples taken from actual practice. 
 The book is full of valuable suggestions for the engineer and 
 manager. 
 
 INCREASING HUMAN EFFICIENCY IN BUSINESS-By 
 
 Walter Dill Scott. (For particulars, see page 33.) 
 
 INDUSTRIAL PLANTS Their Arrangement and Construc- 
 tion. By Charles Day. New York, 1911. 12mo, 294 
 pages. Price, cloth, $3.00. 
 
 An outline of the processes followed in the office and field work 
 connected with the construction of shops and factories. The se- 
 lection of a site, the working out of detailed plans and specifica- 
 tions, the layout of the factory, power generation and utilization, 
 
What to Read on Business Efficiency 
 
 compensation for engineering and construction service and the re- 
 lation of the manager to the engineer, are ably discussed and 
 illustrated by diagrams and colored charts. A separate chapter 
 is devoted to machine shops and their specific requirements. This 
 is one of the books with which executives in manufacturing estab- 
 lishments should be familiar. Mr. Day is one of the prominent 
 promoters of efficient conduct of business. 
 
 INTRODUCTION TO BUSINESS ORGANIZATION- By 
 
 Samuel E. Sparling, Ph.D., Professor of Political 
 Science in the University of Wisconsin. 12mo, 374 
 pages. Price, cloth, $1.25; postage, 12 cents. 
 
 An elementary discussion of the principles of business organiza- 
 tion. The first part of the book deals with the classification of 
 business activities and with the regular phases of business organi- 
 zation. The second part is devoted to the principles, illustrated by 
 a manufacturing organization and followed by chapters on the 
 organization of distribution. A good book for the student taking 
 his first step into the study of business organization. 
 
 MAXIMUM PRODUCTION IN SHOP AND FOUNDRY- 
 
 By C. E. Knoeppel. (For particulars, see page 16.) 
 
 METHODS OF THE SANTA FE Efficiency in the Manu- 
 facture of Transportation. By Charles Buxton Going. 
 New York, 1909. 8vo, 124 pages. Price, $1.00. 
 
 A study of the Santa Fe's ideals and policy, of the management 
 of the stores department, of the centralized manufacturing policies 
 and of their resulting economies, of the bonus system or reward of 
 individual efficiency and effort, of the apprentice system and of the 
 relations of the railroad with its employees. The book is profusely 
 illustrated with cuts of locomotives and buildings. Mr. Going's 
 work on the Santa Fe, it will be remembered, was one of the 
 influences that led to the country-wide Scientific Management 
 movement. Out of print. 
 
 MOTION STUDY A Method for Increasing the Efficiency 
 of the Workman. By Frank B. Gilbreth, Member of 
 the American Society of Mechanical Engineers. With 
 an Introduction by Robert Thurston Kent, Editor of 
 "Industrial Engineering." New York, 1911. 12mo, 
 xxiii+116 pages. Price, $2.00. 
 
 A valuable book for every manager and employer of labor. The 
 author shows the necessity of motion study and its place in scien- 
 tific and efficient management ; he discusses the variables of the 
 worker, of the surroundings and of the motion and shows, by 
 examples, how each influences the productivity of the worker; 
 laws are, then, deduced and applied to standardize practice, either 
 for the purpose of increasing output or decreasing hours of labor, 
 
What to Read on Business Efficiency 
 
 or both. Forty-four cuts illustrating various positions of work- 
 men and machinery serve to make the discussion interesting and 
 instructive. 
 
 PRINCIPLES OF INDUSTRIAL ENGINEERING -By 
 
 Charles B. Going, M.Sc., Managing Editor of "The 
 Engineering Magazine." New York, 1911. 8vo, 192 
 pages. Price, $2.00. 
 
 A digest of the principles of industrial management. The author 
 thinks that the industrial engineer should advise as to all phases 
 of business. The origin and evolution of the industrial system, the 
 principles and forms of industrial organization, and the principal 
 factors of industrial problems, viz., expense, labor and materials, 
 are discussed ; the properties and efficacy of the proposed solutions 
 to the problems, are passed in review. The author makes no 
 attempt at the description of methods or devices, the study being 
 directed mainly to ideals and principles. 
 
 PRINCIPLES OF INDUSTRIAL MANAGEMENT, THE- 
 
 By John C. Duncan, M.S., Ph.D., Assistant Professor 
 of Accountancy, University of Illinois. New York, 
 1911. 12mo, xviii+323 pages. Price, $2.00. 
 
 A text-book for students of accountancy and of general business. 
 The following problems are considered: Location of plant; busi- 
 ness concentration and integration; specialization; equipment of 
 the plant for (i) synthetical, (2) analytical, and (3) assembling 
 industries, including under this heading also the problem of fire 
 precaution, the building in relation to the workers, and the power 
 problem; organization and management, including here the dis- 
 cussion of the labor force and "wages, as well as records of raw 
 materials, of finished and unfinished goods, and of equipment. The 
 book is illustrated with numerous charts, maps, tables and 
 diagrams. 
 
 PRINCIPLES OF SCIENTIFIC MANAGEMENT, THE- 
 
 By Frederick W. Taylor, M.E., Sc.D., Past President 
 of the American Society of Mechanical Engineers. 
 New York, 1911. 8vo. Price, $1.50. 
 
 The science of management is thoroughly explained by the au- 
 thor, who is one of the first investigators in the field of industrial 
 management, and the inventor of the famous Taylor System. The 
 principles are derived from the actual experience of thirty years 
 and are based upon a careful study of the man at his job; stand- 
 ards of human labor are established; the result of the introduction 
 of his scientific management methods has been everywhere to 
 enable the employee to earn more wages and the manufacturer to 
 make more profits. 
 
What to Read on Business Efficiency 
 
 PROFIT MAKING IN SHOP AND FACTORY MANAGE- 
 MENT By Charles U. Carpenter. New York, 1908. 
 8vo, 146 pages. Price, $2.00. 
 
 A practical exposition of methods resulting in increased efficiency 
 of the factory- forces. Pointing out the defects of a "run-down" 
 concern, the author advocates its reorganization on the following 
 lines: Introduction of the committee system; determination of 
 standard lines for machining, handling and assembling operations, 
 after the drafting and tool rooms have been brought up to the 
 outlined standard of efficiency; and the upbuilding of a selling 
 organization. The various suggestions, forms and data gathered 
 from the experience of the author, who has been executive of some 
 of the largest manufacturing corporations, render the book valuable 
 to every business man. 
 
 SCIENTIFIC MANAGEMENT AND RAILROADS-By 
 
 Louis D. Brandeis. (For particulars, see page 23.) 
 
 SHOP MANAGEMENT By Frederick Winslow Taylor, 
 author of ''The Principles of Scientific Management." 
 With an Introduction by Henry R. Towne, President 
 of the Yale & Towne Mfg. Co. New York, 1911. 8vo, 
 207 pages. Price, $1.50. 
 
 A standard work for those interested in the management of in- 
 dustrial enterprises and in the production of goods ; it outlines the 
 complete scheme of an organization and of some of the mechanisms 
 by means of which the theory set forth in the author's "Principles 
 of Scientific Management" can be made effective in the work shop 
 or on the market place ; the importance of scientific time study as 
 the foundation for a good management is brought out very force- 
 fully. Several examples from actual experience serve to illustrate 
 and to prove the truth of the author's assertions. Among others 
 he describes the systems of the Link-Belt Engineering Co., of the 
 Bigelow Co., of the C. W. Hunt Co., West New Brighton, N. Y. 
 
 TWELVE PRINCIPLES OF EFFICIENCY, THE-By Har- 
 rington Emerson. New York, 1911. 12mo, 244 pages. 
 Price, $2.00. 
 
 An exposition of the practical application of the principles ex- 
 pounded by the author in his earlier work, "Efficiency as a Basis 
 for Operation and Wages." The first two chapters give examples 
 of organization that make efficiency possible and show how it differs 
 from the old type. The next twelve chapters are each devoted 
 to a single principle by which any establishment may be tested and 
 its efficiency measured. They are: (i) Clearly defined ideals; (2) 
 
What to Read on Business Efficiency 
 
 Common sense; (3) Competent counsel; (4) Discipline; (5) The 
 fair deal; (6) Reliable, immediate and adequate records; (7) 
 Despatching; (8) Standards and schedules; (9) Standardized 
 conditions; (10) Standardized operations ; (n) Written standard- 
 practice instructions; and (12) Efficiency reward, according to the 
 author's ideas. One chapter deals with the methods of measuring 
 and curing wastes. The book is strongly recommended to business 
 men. It is of great importance, though the author's theories may 
 not be altogether in accordance with the views of many business 
 executives. 
 
 WORK, WAGES, AND PROFITS Their Influence on the 
 Cost of Living. By H. L. Gantt. New York, 1911. 
 12mo, 194 pages. Price, $2.00. 
 
 A useful book for the manager and employer of labor in general. 
 Taking up the ordinary wage systems the author points out their 
 defects, outlines his own system of task work with bonus and 
 shows, by means of charts and plates, how its adoption increases 
 production and profits and how it influences the cost of living. 
 
 WORKS MANAGEMENT By William Duane Ennis, Mem- 
 ber American Society Mechanical Engineers; Profes- 
 sor of Mechanical Engineering in the Polytechnic In- 
 stitute of Brooklyn. New York, 1911. 8vo, xii+194 
 pages. Price, $2.00. 
 
 A good text-book on the principles of factory administration. 
 Though dealing with no particular system, but with the general 
 underlying principles of good management, the author is entirely- 
 practical in his treatment of the subject. The scope of the book 
 is shown by the following chapter headings : Management Units ; 
 Cost Elements and Classifications ; Statistical Records ; Labor ; Ma- 
 terial ; Burden ; Depreciation ; Industrial Organization ; Principles 
 of Accounting; Plant. Appended are exercises and problems for 
 the use of students. 
 
Business Management and Methods 
 
 COMMERCIAL MANAGEMENT OF ENGINEERING 
 WORKS, THE By Francis G. Burton, A.S.A.A., In- 
 corporated Accountant; formerly Secretary and Gen- 
 eral Manager of the Milford Haven Shipbuilding and 
 Engineering Company; Lecturer; Author of "En- 
 gineering Estimates and Cost Accounts," etc., etc. 
 Manchester, 1905. 2d ed. 8vo, xv+432 pages. Price, 
 $5.00. 
 
 As indicated by the title, the book deals chiefly with the com- 
 mercial side of an engineering undertaking. Cost accounts, esti- 
 mates, systems of checking and filing, depreciation, the duties and 
 responsibilities of directors, secretaries and auditors in England 
 are among the many subjects discussed. It should be remembered 
 that this is an English publication. 
 
 COMMERCIAL ORGANIZATION OF ENGINEERING 
 FACTORIES, THE A Handbook to Commercial En- 
 gineering. By Henry Spencer. London, 1907. 8vo, 
 xvi+221 pages. Price, $4.00. 
 
 In the words of the author the book describes "the whole com- 
 mercial routine of an engineering factory; special attention is di- 
 rected to the principles of organization which underlie the methods 
 adopted by a present-day administration." The routine is outlined 
 separately for each department, commencing with the correspond- 
 ence department, followed by the contracting, receiving, estimating, 
 advertising, cost, forwarding, accountant's, cashier's and secretary's 
 departments. Numerous forms accompany the various descriptions. 
 
 COMMERCIAL ORGANIZATION OF FACTORIES, THE 
 
 By J. Slater Lewis. London, 1896. Large 8vo, 
 xxxvi+540 pages. Out of print. , 
 
 A handbook for the use of manufacturers written from the point 
 of view of an organizer and manager. The factory and office or- 
 ganization, from the directors to the laborers, is described by de- 
 partments in its minutest details; the system described, termed 
 "interlocking system," is one under which the accounts in an 
 engineering factory are balanced monthly. The book contains 
 numerous diagrams, charts and forms. Also an English publication. 
 
 ii 
 
12 What to Read on Business Efficiency 
 
 COST-KEEPING AND MANAGEMENT ENGINEERING: 
 
 A Treatise for Engineers, Contractors and Superin- 
 tendents Engaged in the Management of Engineering 
 Construction By Halbert P. Gilette and Richard T. 
 Dana. Chicago, 1909. 8vo, 350 pages. Price, $3.50. 
 
 A treatise on the subject of cost-keeping and management on 
 contract work in accordance with the ten fundamental laws of 
 management laid down by the authors in order to secure the mini- 
 mum cost. The system is outlined in detail, with all methods, 
 records and report cards illustrated and explained. The last 
 chapter describes other systems of cost-keeping in actual use by 
 engineers and contractors. 
 
 COST-KEEPING AND SCIENTIFIC MANAGEMENT-By 
 
 Holden A. Evans, Naval Constructor, United States 
 Navy. New York, 1911. 8vo, 260 pages. Price, $3.00. 
 
 The book is designed primarily for the manager and cost ac- 
 countant. The importance and purposes of an accurate cost system 
 are shown ; the principles and methods of costing, and their prac- 
 tical application to small engineering plants are discussed. The 
 second part of the treatise deals with scientific management as 
 applied to machine, smith, wood-working and canvas and flag 
 shops, covering all its phases time waste, principles, methods and 
 the results to be secured. A very clear treatment of the subject. 
 
 COST OF MANUFACTURES AND THE ADMINISTRA- 
 TION OF WORKSHOPS, PUBLIC AND PRIVATE, 
 THE By Cantain Henry Metcalfe, Ordinance De- 
 partment, U. S. A. New York, 1907. 3d ed. 8vo, 366 
 pages. Price, $5.00. 
 
 An excellent criticism of the present organization and cost 
 methods of the arsenals in the United States and an exposition 
 of the theory of an improved administration system. An appendix 
 illustrates the application of the method to private manufactures. 
 The book is especially valuable for its numerous forms. 
 
 DRAPERY BUSINESS ORGANIZATION, MANAGEMENT 
 AND ACCOUNTS By J. Ernest Bayley, Member of 
 the London Association of Accountants. London. 
 Demy 8vo, 302 pages. Price, $2.00. 
 
 Of interest to those engaged in the retail dry goods trade. Part 
 I deals with organization and management, including stockkeeping, 
 
What to Read on Business Efficiency 13 
 
 window dressing, advertising and mail orders. Part II deals with 
 the accounting side of the business. Part III treats of branches, 
 their accounts and statistics. 
 
 ECONOMICS OF MINING-By T. A. Rickard, W. E. In- 
 galls, H. C. Hoover, R. Gilman Browne, and others. 
 New York, 1907. 8vo, 421 pages. Price, $2.00; 
 postage, 20 cents. 
 
 The book is written by several authors. The following subtitles 
 indicate its scope : Gold Mine Accounts ; the Cost of Mining ; the 
 Valuation of Mines; Mine Equipment in Relation to Ore Reserves 
 and a discussion of the special classes of mining at various im- 
 portant centers. Those interested in the activities of mining con- 
 cerns will find this book of great assistance. 
 
 ELEMENTARY LESSONS IN EXPORTING AND EX- 
 PORTER'S GAZETTEER-By B. Olney Hough. 
 New York, 1909. 12mo, 425 pages. Price, $3.00. 
 
 Well arranged and practical. Part I deals with export methods 
 under three headings: (i) How to get foreign business; (2) 
 How to handle foreign business; (3) Documents connected with 
 foreign shipments. Part II contains the Exporter's Gazetteer, giv- 
 ing the reader the essential facts necessary for the exporter re- 
 garding all the countries of the world, such as their foreign com- 
 mercial relations, sailing connections with the United States, the 
 formalities to be observed when making shipments, the language, 
 the tariff, etc. Conversion tables of American money into for- 
 eign, and of the English system of weights and measures into the 
 metric system are found at the end of the book. 
 
 FARM MANAGEMENT-By Fred. W. Card, Professor of 
 Agriculture. New York, 1907. 8vo, xiii+270 pages. 
 Price, $2.00. 
 
 A practical discussion of every phase of farm administration is 
 presented by the author, beginning with the evolution of farming 
 and its elements, capital and labor. The choice of a farm and the 
 systems of farming are considered and compared with other lines 
 of business. The problems confronting a farmer are then dealt 
 with, viz., marketing, advertising, fencing, co-operation, and prac- 
 tical suggestions for their solution are presented. A simple system 
 of farm accounts is described. The last chapter gives a description 
 of typical farms in various parts of the Eastern States. 
 
14 What to Read on Business Efficiency 
 
 GROCERY BUSINESS ORGANIZATION AND MANAGE- 
 MENT By C. L. T. Beeching, Secretary and Fellow 
 of the Institute of Certificated Grocers. With Chap- 
 ters on Buying a Business, Grocers' Office Work and 
 Bookkeeping and a Model Set of Grocer's Accounts. 
 By J. Arthur Smart, of the Firm of Alfred Smart, 
 Valuer and Accountant; Fellow of the Institute of 
 Certificated Grocers. London. Demy 8vo. Price, 
 $2.00. 
 
 Contains information with regard to the buying of stock, the 
 design of the shop front, fixtures, etc., and the general internal 
 arrangement of the premises, so as to facilitate the extension of 
 business and the execution of orders. The general question of 
 management is entered into fully, and attention is devoted to the 
 organization of the books of accounts. Deals exclusively with 
 English practice. 
 
 HANDBOOK OF COST DATA FOR CONTRACTORS AND 
 ENGINEERS : A Reference Book Giving Methods of 
 Construction and Actual Costs of Materials and Labor 
 on Numerous Engineering Works By Halbert P. 
 Gilette, Editor-in-Chief, Engineering and Contracting. 
 Chicago, 1910. 2d ed. 12mo, xxiv+1,854 pages. 
 Price, $5.00. 
 
 A chapter on the principles of engineering economics and cost- 
 keeping is followed by a discussion and analysis of costs, of the 
 methods of working, of the organization of forces and of the ma- 
 chines used, in the following classes of engineering undertakings : 
 Earth excavation ; rock excavation, quarrying and crushing ; roads, 
 pavements and walks; concrete and reinforced concrete construc- 
 tion ; water works ; sewers ; timberwork ; buildings ; railways ; 
 bridges and culverts; steel and iron construction, engineering and 
 surveys; miscellaneous, such as cost of fences, of maintaining 
 horses, of a telephone line, etc. The book is technical in its treat- 
 ment and illustrated. 
 
 HARDWARE STORE BUSINESS METHODS -Compiled 
 and edited by R. R. Williams, Hardware Editor of 
 "The Iron Age." New York, 1899. 12mo, 227 pages. 
 Price, $1.00. 
 
 A practical and interesting book for the business man. Every 
 phase of the hardware store business : buying, selling, charging, 
 
What to Read on Business Efficiency 
 
 
 several methods of stock-taking, pricing, catalogs, credits and col- 
 lections. There are also numerous suggestions as to starting and 
 conducting such a business. 
 
 HOW TO DO BUSINESS AS BUSINESS IS DONE IN 
 GREAT COMMERCIAL CENTRES-By Seymour 
 Eaton, Director of the Department of Industry and 
 Finance, Drexel Institute, Philadelphia. 8vo, 430 
 pages. Price, $2.00. 
 
 An elementary text-book with numerous facsimile forms and 
 with drill exercises and questions appended to every chapter. 
 Suitable for the use of young students. 
 
 INSURANCE OFFICE ORGANIZATION, MANAGEMENT 
 AND ACCOUNTS-By T. E. Young, B.A., F.R.A.S., 
 and Richard Masters, A.C.A. London, 1904. 8vo, 146 
 pages. Price, $1.50. 
 
 A brief outline of the general principles of the organization, 
 management and arrangement of work and staff in an insurance 
 office, is followed by treatises on the principles of bookkeeping 
 and their adaptation to the various departments, viz., general, life, 
 fire, marine and accident, illustrated by numerous forms. 
 
 MANAGEMENT OF SMALL ENGINEERING WORK- 
 SHOPS, THE By Arthur H. Barker, B.A., B.Sc., 
 Wh.Sc. ; Works Manager ; Senior Whitworth Scholar ; 
 Author of "Graphical Calculus," etc. 2d ed. Man- 
 chester, 1903. 8vo, 256 pages. Price, $3.00. 
 
 A valuable treatise on English practice in respect to organization 
 of engineering works of moderate size. The author takes up 
 every department and its relations to the general system, of which 
 he would make the Drawing Office the head. The cost factors are 
 also taken up and discussed singly. The classification of establish- 
 ment costs is well treated. 
 
 MANUAL OP CORPORATE MANAGEMENT, A-Contain- 
 ing Forms, Directions and Information for the Use of 
 Lawyers and Corporation Officials. By Thomas Con- 
 yngton of the New York Bar. New York, 1911. 3d 
 ed. 8vo, 422 pages. Price, $3.50. 
 
 A reference book on every point of corporate procedure pre- 
 pared in accord with the best modern practice with special refer- 
 
1 6 What to Read on Business Efficiency 
 
 ence to the statutes of New York and New Jersey. The book is 
 especially valuable, because of the 200 collated forms presented in 
 Park IV, which cover almost the entire range of corporate pro- 
 cedure, to corporate directors and officers. 
 
 MANUAL OF CORPORATE ORGANIZATION, A-Con- 
 taining Information, Directions and Suggestions Re- 
 lating to the Incorporation of Enterprises. By Thomas 
 Conyngton of the New York Bar, Author of "A 
 Manual of Corporate Management.'* New York, 
 1908. Buckram, 8vo, 402 pages. Price, $3.00. 
 
 A valuable text and reference book for promoters of corpora- 
 tions and business men generally. The author gives detailed direc- 
 tions for incorporating a concern, the legal and financial sides of 
 the problem. The organization of a company, various kinds of 
 securities, the charter, the conversion of a partnership into a cor- 
 poration, holding companies, and several other matters relating to 
 corporations are considered and valuable suggestions offered. The 
 last part contains numerous forms of Charters, Minutes, By-Laws, 
 of Underwriting, Voting Trust and Option Agreements, and of 
 books incidental to corporation work. 
 
 MAXIMUM PRODUCTION IN SHOP AND FOUNDRY- 
 
 By C. E. Knoeppel. New York, 1911. 12mo, 400 
 pages. Price, $2.50. 
 
 An excellent treatise on the principles of efficient organization 
 and operation in the machine shop and in the foundry. The first 
 four chapters deal with elements common to both, such as ac- 
 counting and its importance to management; the following three 
 chapters take up the organization of the machine shop; the bulk 
 of the book, however, is devotee! to a discussion of scientific man- 
 agement, organization and production in the foundry, to the method 
 of handling shop details, of correct apportionment of burden, and 
 to cost elements. 
 
 OFFICE ORGANIZATION AND MANAGEMENT, IN- 
 CLUDING SECRETARIAL WORK By Lawrence R. 
 Dicksee, M.Com., F.C.A., and H. E. Blain, Tramways 
 Manager, County Borough of West Ham., London. 
 306 pages. Price, cloth, $2.00. 
 
 This volume gives, with the aid of illustrations and copies of 
 actual business forms, a description of office organization and* 
 management under English methods. 
 
What to Read on Business Efficiency 17 
 
 ORGANIZATION OF AGRICULTURE -By E. A. Pratt. 
 
 New York. Price, $2.00 net. 
 
 A treatise on agricultural organization in various countries of 
 the world, viz., Denmark, Germany, France, Belgium, Italy, Hol- 
 land, Hungary, Austria, Switzerland, Sweden and Norway, Fin- 
 land, Siberia, Servia, Poland, Luxemburg, the United States, Ar- 
 gentina, Canada, Australasia, Ireland, and England and Wales. 
 The relation of agriculture and of the farmer to the railways is 
 discussed and recommendations offered. 
 
 ORGANIZATION OF GOLD MINING BUSINESS, THE- 
 
 With Specimens of the Departmental Report Books 
 and the Account Books. By -Nicol Brown. Fo. Price, 
 $10.00. 
 
 The object of the author is to so systematize the records of the 
 working or technical end of the commercial departments as to 
 make the whole system of dapartmental reports intelligible to 
 every officer or Board of Directors. The relation of each of a 
 complete set of books is shown by a diagrammatic arrangement, 
 with full size sample pages of books and other forms. 
 
 PRINCIPLES OF MINING Valuation, Organization and 
 Administration. By Herbert C. Hoover, Member of 
 the American Institute of Mining Engineers, etc. New 
 York, 1909. 8vo, vii+199 pages. Price, $2.50. 
 Valuation of copper, gold, lead, silver, tin and zinc lode mines 
 of interest to the engineer and manager. The development, equip- 
 ment, output, administration and risk of mining enterprises are 
 dealt with in detail. This book should also be a part of the mine 
 owner's or manager's library. 
 
 SHIPPING OFFICE ORGANIZATION, MANAGEMENT 
 AND ACCOUNTS-By Alfred Calvert. Price, $2.00. 
 
 Describes the methods of securing orders, getting in patterns, 
 circularizing foreign firms, conditions of sale, fulfilling contracts, 
 making up and packing goods for shipment, arranging for insur- 
 ance, shipment and freight, chartering of vessels, pricing and in- 
 voicing the goods, preparing the bills of lading, etc., etc. The 
 book contains many and varied English shipping documents in fac- 
 simile. 
 
 UNIVERSITY ADMINISTRATION-By Charles W. Eliot. 
 Boston, 1908. 8vo, 266 pages. Price, $1.50; postage 
 15 cents. 
 
 The various bodies governing American universities and sys- 
 tems of administration and instruction are described and their 
 relation to one another explained, beginning with the university 
 trustees. The qualities of the members of the faculty and of the 
 deans, the work of the committees, libraries and collections, and 
 many other features of administration are discussed. 
 
Railway Management 
 
 Theoretical discussions of transportation problems are 
 not included here. A complete list of such books will be 
 sent on request. 
 
 AMERICAN INLAND WATERWAYS Their Relation to 
 Railway Transportation and to the National Welfare ; 
 Their Creation, Restoration and Maintenance. By 
 Herbert Quick. New York, 1909. 8vo, xx+241 pages. 
 Price, $3.50. 
 
 A study and criticism of our water highways and a comparison 
 with similar means of transportation abroad ; the relation of water- 
 ways to the national resources, the question of their restoration 
 and maintenance are ably discussed and illustrated by 80 cuts and 
 a map. 
 
 AMERICAN RAILWAY TRANSPORTATION-By Emory 
 R. Johnson, Ph.D., Professor of Transportation and 
 Commerce in the University of Pennsylvania ; Member 
 of the Isthmian Canal Commission 1899 to 1904. New 
 York, 1908. 8vo, xvi+434 pages. Price, $1.50. 
 
 An able treatise on the subject, which the author begins with a 
 brief discussion of the economic significance of transportation. He 
 then describes the American trunk-line railroads, treating in Part 
 I of their origin and evolution, their present grouping and finances. 
 Part II is devoted to a description of the various services per- 
 formed by railroads and to accounts and statistics. Parts III and 
 IV discuss the relations of railways to one another, to the public, 
 and to the state. Several statistical tables, illustrations and 14 
 maps serve to elucidate the subject. 
 
 AMERICAN RAILWAYS-By Edwin A. Pratt. Reprinted 
 with additions from "The Times." London, 1903. 
 8vo, vii+309 pages. Price, $1.25. 
 
 The American railways are considered here from the English 
 point of view, the author being an Englishman; he compares fre- 
 questly the transportation systems and conditions of the two coun- 
 tries. The book is not too technical, though it contains some 
 charts and statistical tables. 
 
 18 
 
What to Read on Business Efficiency 19 
 
 AMERICAN WATERWAYS (For particulars, see page 
 
 42.) 
 
 COMMERCE AND TRANSPORTATION- (For particulars, 
 see page 42.) 
 
 ELECTRIC RAILWAY TRANSPORTATION- (For par- 
 ticulars, see page 42.) 
 
 ELEMENTS OF RAILWAY ECONOMICS, THE-By V. M. 
 
 Ackworth, M.A. Oxon, Barrister-at-Law. Oxford, 
 1905. 12mo, 159 pages. Price, 70 cents; postage 5 
 cents. 
 
 "The object of this book is to consider the railways and railway 
 business from the economic point of view." The author deals 
 with the following phases of railway management : Capital, ex- 
 penditure, income and charges, and concludes with a chapter on 
 classification and rates the interference of Parliament (English). 
 
 ECONOMICS OF RAILWAY OPERATION-By M. L. 
 Byers, C.E., Chief Engineer, Maintenance of Way, 
 Missouri Pacific Railway. New York, 1907. 8vo, 672 
 pages. Price, buckram, $5.00. 
 
 A general outline of the mechanism of railway operation as it 
 is carried on to-day and of the principles which have governed in 
 producing the form this mechanism has assumed and which under- 
 lie its economic use, in seven parts: (i) Organization; (2) Em- 
 ployment, Education and Discipline of Forces; (3) Accounts and 
 Accounting; (4) Reports; (5) Economic Operation: General 
 Maintenance of Way and Structures, Machinery Department 
 Operation, Transportation Freight Traffic Department, Other De- 
 partments; (6) Analysis of Operations and Control of Expenses; 
 (7) Betterments. A valuable reference book for railway en- 
 gineers and operating men. 
 
 ECONOMICS OF RAILROAD CONSTRUCTION, THE-By 
 
 Walter Loring Webb, C.E., Member, American Society 
 of Civil Engineers; Member, American Railway En- 
 gineering and Maintenance of Way Association; As- 
 sistant Professor of Civil Engineering in the Univer- 
 sity of Pennsylvania. New York, 1906. 8vo, viii-f 339 
 pages. Price, $2.50. 
 
 A study of railroad economics from the standpoint of the con- 
 structing or operating engineer. Three phases of the problem are 
 discussed: (i) financial and legal, dealing with statistics, or- 
 ganization, capitalization and valuation; (2) operating elements 
 of the problem, viz., operating expenses, motive power, economics 
 of car construction and track; the balance of Part II and Part III 
 deal with the more technical elements, such as distance, curvature 
 and grading. 
 
 II 
 
20 What to Read on Business Efficiency 
 
 ELEMENTS OF TRANSPORTATION-A Discussion of 
 Steam Railroad, Electric Railway and Ocean and In- 
 land "Water Transportation. By Emory R. Johnson, 
 Ph.D., Professor of Transportation and Commerce in 
 the University of Pennsylvania; Member of the Isth- 
 mian Canal Commission, 1899 to 1904; Author of 
 "American Railway Transportation" and "Ocean and 
 Inland Water Transportation." New York, 1909. 
 12mo, xvii+360 pages. Price, $1.50. 
 
 The four parts of the book treat of the four means of trans- 
 portation respectively: steam railway, electric railway, ocean and 
 inland water transportation. A brief historical review of their 
 development is followed by an excellent description of the re- 
 spective methods of carrying on business and by a discussion of 
 all questions pertaining to the system, such as rates, finances, 
 passenger, freight and mail service, competition, consolidation, and 
 the future outlook. The descriptions are accompanied by numerous 
 illustrations and 20 maps. 
 
 OCEAN AND INLAND WATER TRANSPORTATION-By 
 
 Emory R. Johnson, Ph.D., Professor of Transportation 
 and Commerce in the University of Pennsylvania. 
 New York, 1906. 12mo, xxii+395 pages. Price, $1.50. 
 
 A treatise on the economics of transportation by water. The 
 bulk of it, Book I, deals with the system of ocean transportation, 
 its history, its four kinds of services, viz., freight, passenger, 
 mail and express, and with the relation of the carriers to one 
 another, to the public and to the government. The condition of 
 the American mercantile marine and of the shipbuilding industry 
 and the question of government aid are also considered. Book II 
 describes the organization, equipment and traffic of canal, river 
 and lake transportation in the United States. The definitions of 
 terms used in this industry and the numerous illustrations, maps, 
 charts and tables make it a valuable text-book for the student. 
 
 OCEAN CARRIER, THE A History and Analysis of the 
 Service and a Discussion of the Rates of Ocean Trans- 
 portation. By J. Russel Smith, Ph.D., Assistant Pro- 
 fessor of Industry in the Wharton School of Finance 
 and Commerce, University of Pennsylvania. New 
 York, 1908. 12mo, xi+344 pages. Price, $1.50. 
 
 An economic study dealing with two phases of ocean transporta- 
 tion : the service and the rates. The development, organization and 
 routes of steamship lines on the Atlantic and Pacific Oceans, and 
 of the coasting trade form the topic of the first part. Part II 
 contains a discussion of the factors affecting ocean traffic freight 
 rates, and of the control of Atlantic rates. 
 
What to Read on Business Efficiency 21 
 
 PRINCIPLES OF RAILWAY STORES MANAGEMENT, 
 THE By William Oke Kempthorne, Chief Store- 
 keeper, Nigerian Government Railways, West Africa. 
 London, 1907. 8vo, vii+268 pages. Price, $4.00. 
 
 A practical text-book on the management of the stores depart- 
 ment of an English railway, dealing with (i) the staff, (2) the 
 purchase department (the Indent System), (3) storekeeping de- 
 partment, (4) the accounting department and (5) the inspection 
 department, and giving numerous useful forms. Of special interest 
 to railroad accountants, storekeepers and superintendents. 
 
 RAILROAD ADMINISTRATION-By Ray Morris, M.A., 
 Managing Editor of the "Railway Age Gazette.' 7 
 New York, 1910. 8vo, x+309 pages. Price, $2.00; 
 postage, 20 cents. 
 
 A study of the organization of a railway and of the executive 
 work involved in building, financing and operating a railroad. 
 Various types of organization are considered and compared; to 
 the public relations of a railroad one chapter is devoted. The 
 French and British organizations are also described. Perhaps the 
 best book on the subject now in print. 
 
 RAILROAD FREIGHT RATES IN RELATION TO THE 
 INDUSTRY AND COMMERCE OF THE UNITED 
 STATES By Logan G. McPherson, Lecturer on 
 Transportation, Johns Hopkins University ; Author of 
 "The Working of the Railroads." New York, 1909- 
 8vo, xi+441 pages. Price, $2.25. 
 
 An exhaustive discussion of every phase of the railway freight 
 rate problem. The development of its present structure and its 
 relation to the agriculture, industry and commerce of the country, 
 are gone into and traced from the early beginnings. The public 
 sentiment and the legislation of 1887 and 1904, the development 
 of the freight service, classification of rates, the rate wars and 
 traffic agreements are dealt with from a practical and impartial 
 point of view. 
 
 RAILROAD TRAFFIC AND RATES By Emory R. John- 
 son, Ph.D., Professor of Transportation and Com- 
 merce, University of Pennsylvania, and Grover I. 
 Huebner, Ph.D., Professor of Transportation and 
 Commerce, University of Pennsylvania. New York, 
 1911. 2 vols. 8vo, xvi+524 pages and x+448 pages. 
 Price, $5.00 net. 
 
 A practical reference book for railway men, containing detailed 
 information regarding the intricate work of those who have to 
 do with railroad traffic and with rate-making. Volume I deals 
 
22 What to Read on Business Efficiency 
 
 with the freight traffic, its sources, organization, management, clas- 
 sification and rates. Passenger, express and mail services form 
 the subject of the second volume. The Railway Act of 1910 and 
 the decision of the Interstate Commerce Commission in the Reno, 
 Nevada, rate case, are found in the appendices. The book is pro- 
 fusely illustrated with forms, maps and charts. 
 
 RAILWAY TRANSPORTATION-Its History and Its Laws. 
 By Arthur T. Hadley, Commissioner of Labor Statis- 
 tics of the State of Connecticut; President of Yale 
 University. New York, 1885. 8vo, 269 pages. Price, 
 $1.50. 
 
 Though written 26 years ago, the book is still an authority on 
 railway questions. The facts and principles of American railroad 
 business and legislation are clearly presented, compared with the 
 systems and legislation in England, France and Italy, and the re- 
 sults achieved stated, with a view into the future of the railroad 
 question. 
 
 RAILWAY AND TRAFFIC PROBLEMS- (For particulars, 
 
 see page 42.) 
 
 RAILWAY ORGANIZATION AND WORKING-A Series 
 of Lectures delivered before the classes of University 
 of Chicago. Edited by Ernest Eitson Dewsnup. Chi- 
 cago, 1906. 8vo, xi+498 pages. Price, $2.00. 
 
 A compilation of special lectures delivered before the University 
 Classes in railway transportation. Among the subjects treated by 
 various authorities are : The Passenger Department, by Percy S. 
 Eustis, Passenger Traffic Manager of the C, B. & Q. R. R. ; The 
 Problem of Handling Less-than-carload Freight Expeditiously and 
 Economically at Terminal Stations, by Nelson W. Pierce, Local 
 Freight Agent, Chicago, of the C. M. & St. P. Ry.; Duties of a 
 Controller, or 'Chief Accounting Officer, by F. Nay, General Au- 
 ditor, C. R. T. & P. Ry. The book contains several diagrams. 
 
 RAILWAY RATE THEORIES OF THE INTERSTATE 
 COMMERCE COMMISSION-By M. B. Hammond, 
 Professor of Economics and Sociology, Ohio State 
 University. Cambridge, 1911. 8vo, vi+200 pages. 
 Price, $1.00 ; postage, 9 cents. 
 
 From a study of the decisions of the Interstate Commerce Com- 
 mission handed down during the years 1887 to 1906 the author 
 seeks to discover the principles of railway rate-making evolved 
 from its experience and followed by its members, whenever not 
 enjoined or overruled by the courts. The various factors in rate 
 making, viz., value of commodity, cost of service, distance, com- 
 petition, class interests and investment, are explained and their 
 practical application discussed. 
 
What to Read on Business Efficiency 23 
 
 SCIENCE OF RAILWAYS, THE-By Marshall M. Kirk- 
 man. 17 vols. and 3 portfolios. New York, 1907-1911. 
 8vo, xxx+8872 pages. Price, 17 vols., $36.00. 
 
 A description of the methods and principles governing the busi- 
 ness of railways. Every phase of railroad construction : capitaliza- 
 tion, maintenance, operation, rate-making, management, financing 
 and administration, is treated in an exhaustive manner by the 
 author, who has received the assistance of experts. 
 
 The scope of the series and the prices of the separate 
 volumes are as follows : 
 
 The Locomotive and Motive Power Department. $3. 50 
 
 Engineers' and Firemen's Handbook 5.00 
 
 Airbrake Construction and Working 6.00 
 
 Shops and Shop Practice, 2 vols 10.00 
 
 Cars Construction, Handling and Supervision. . 7.50 
 
 Organization of Railways and Financing 3.50 
 
 Passenger, Traffic and Accounts 5.00 
 
 Freight, Traffic and Accounts 6.00 
 
 Building and Repairing Railways 7.00 
 
 Operating Trains 6.00 
 
 Electricity Applied to Railways 5.00 
 
 Locomotive Appliances 6.00 
 
 Collection of Revenue 3.50 
 
 General Accounts and Cash 3.50 
 
 Safeguarding Railway Expenditures 6.00 
 
 Railway Rates and Government Ownership 2.50 
 
 Locomotive Portfolio 5.00 
 
 Car Portfolio 5.00 
 
 Airbrake Portfolio 5.00 
 
 JCIENTIFIC MANAGEMENT AND RAILROADS-Being 
 
 Part of a Brief Submitted to the Interstate Commerce 
 Commission. By Louis D. Brandeis. New York, 1911. 
 8vo, 92 pages. Price, $1.00. 
 
 The author seeks to show, by facts proved in industries which 
 differ from the railways in outward form but not in principles 
 essential to the application of scientific management, that there still 
 exist great possibilities of economy in the conduct of railways. 
 
24 What to Read on Business Efficiency 
 
 These, he says, would be attained by the introduction of scientific 
 management thus increasing net earnings without resorting to an 
 increase in rates. 
 
 STRATEGY OF GREAT RAILROADS, THE -By Frank H. 
 Spearman. New York, 1908. 12mo, 287 pages. Price, 
 $1.50 ; postage, 12 cents. 
 
 In a pleasing style the author gives an insight into the working 
 of the great American railroad systems from their beginning to 
 the present day, including the Vanderbilt, Pennsylvania, Harriman, 
 Gould, Hill, Rock Island, Atchison, Chicago & Northwestern sys- 
 tems, with numerous maps. A chapter deals with the rebuilding 
 of the Chicago & Alton Railway. 
 
 TRANSPORTATION IN EUROPE-By Logan G. McPher- 
 son, Lecturer on Transportation at the Johns Hopkins 
 University. New York, 1910. 12mo, iv+285 pages. 
 Price, $1.50; postage, 12 cents. 
 
 A good description of the transportation conditions in England 
 and on the continent of Europe, covering both waterways and 
 railroads. 
 
 WHEN RAILROADS WERE NEW By Charles Frederick 
 Carter. With Introductory Note by Logan G. Mc- 
 Pherson. New York, 1910. 8vo, xiv+324 pages. 
 Price, $2.00 net. 
 
 An account of America's pioneer railroads and of the men who 
 built them. The early days and developments of the Erie, of the 
 Pennsylvania Railroad and of the B. & O., the genesis of the 
 Vanderbilt system, the building of the first transcontinental rail- 
 way and of the Canadian Pacific, are described in a vivid and 
 interesting manner. 
 
 WORKINGS OF THE RAILROADS, THE By Logan G. 
 McPherson, Lecturer on Transportation at Johns Hop- 
 kins University. New York, 1907. 12mo, 282 pages. 
 Price, $1.50; postage, 13 cents. 
 
 An elementary discussion of the various departments of railway 
 organization and administration, their development, working and 
 interrelation. The last chapter deals with the relations of the 
 railroads to the public and to the state. 
 
Advertising and Selling 
 
 ADS. and SALES By Herbert Newton Casson. 1911. 
 8vo, vii+167 pages. Price, $2.00. 
 
 An interesting study of advertising and selling from the stand- 
 point of the principles of efficiency underlying scientific manage- 
 ment. Chapter headings: Can the principles of efficiency be ap- 
 plied to sales ? ; Efficiency salesmanship ; A sales campaign ; how 
 to start it; Face to face salesmanship; The evolution of advertis- 
 ing; The weak side of advertising; The building of an advertise- 
 ment ; An analysis of current advertising ; The future of adver- 
 tising; Public opinion; The professional outsider. 
 
 ADVERTISERS' CYCLOPEDIA OF SELLING PHRASES, 
 
 THE William Borsodi, Editor. New York, 1909. 
 
 4to, 1,360 pages. Price, leather, $15.00. 
 A compilation of advertisements, phrases and suggestions from 
 the pens of several writers, useful to the advertising writer and 
 business man. Numerous illustrations are found in the text. 
 
 ANALYTICAL ADVERTISING-By W. H. Shryer. De- 
 troit, 1912. 12mo. Price, $3.00. 
 
 A new and interesting book on the theory of advertising and its 
 practical application. The first eight chapters are devoted to 
 advertising psychology. A portion of the book discusses the 
 relative merits of different sized copy, and actual results and 
 proportional costs of different sized space are given from numerous 
 actual tests, pictures of the copy being reproduced. A line is 
 given on several hundred different publications. 
 
 ART AND LITERATURE OF BUSINESS, THE By C. A. 
 
 Bates. New York, 1902. 6 vols. 2,221 pages. Price, 
 $25.00. 
 
 This is in reality an encyclopedia of advertising. The last volume 
 is devoted to an exhaustive index. Out of print. 
 
 ART AND SCIENCE OF ADVERTISING, THE-By George 
 French. Boston, 1909. 8vo, 291 pages. Price, $2.00. 
 
 It is the aim of the author to state the fundamental principles of 
 advertising, its theory and science, its moral and esthetic elements, 
 dwelling less on its practical phases. The subject of personal con- 
 tact, of attraction, suggestion, and assertion, of optics and adver- 
 tising, of the art of writing an advertising copy, of the printing and 
 type in advertising, are taken up and discussed. The book contains 
 several good illustrations which, however, do not bear directly on 
 the text. 
 
 2 5 
 
26 What to Read on Business Efficiency 
 
 ART OF SELLING, THE By Arthur Frederick Sheldon, 
 Formulator of the Science of Business Building, and 
 Editor of the "Business Philosopher. " 1911. 12mo, 
 183 pages. Price, $1.25. 
 
 An elementary text-book for business colleges and students. The 
 subject matter is divided into 50 lessons, each followed by ques- 
 tions and exercises. Besides the general principles of selling the 
 book deals with retail, wholesale and specialty selling, and contains 
 chapters on selling by letter and by advertising. 
 
 BANKING PUBLICITY By Francis R. Morison. New 
 York, 1904. 164 pages. Price, $1.00. 
 
 A useful manual on the art of advertising the business of financial 
 institutions ; gives practical illustrations of wording and typo- 
 graphical arrangement of advertisements and forms of "follow-up" 
 letters in the various departments of a bank. 
 
 BUSINESS OF ADVERTISING, THE-By Clarence Moran, 
 of the Inner Temple, Barrister-at-Law. London, 1905. 
 12mo, x+191 pages. Price, $1.00. 
 
 An outline of the history and practice of advertising, of the re- 
 trictions and censorship imposed, and some London laws relating 
 to ads., with eleven illustrations. Mural, press, circular and pic- 
 torial poster advertising are separately dealt with. The more 
 modern American practice is not fully treated. 
 
 FINANCIAL ADVERTISING-Edited and Compiled by 
 William Borsodi. New York, 1909. 4to, 128 pages. 
 Price, $2.00. 
 
 An interesting collection of words, phrases, illustrated adver- 
 tisements, and financial short talks, as used by banks, trust com- 
 panies and other financial institutions. 
 
 FINANCIAL ADVERTISING For Commercial and Sav- 
 ings Banks, Trust, Title Insurance, and Safe Deposit 
 Companies, Investment Houses. By E. St. Elmo 
 Lewis, Advertising Manager, Burrough's Adding Ma- 
 chine Company. Illustrated. Indianapolis, 1908. 992 
 pages. Price, $5.00. 
 
 An exhaustive treatise on the theory and practice of advertising 
 for a banker. The subject is approached from a scientific point of 
 view, and treated in all its theoretical and practical aspects. The 
 numerous illustrations and the specimens of ads. for various cases 
 of banking business are very instructive ; the various means of 
 successful publicity and the art of writing advertisements are well 
 discussed. 
 
 
- 
 
 What to Read on Business Efficiency 27 
 
 GINGER TALKS-By W. C. Holman. Price, $2.00. 
 
 A stimulating collections of ideas and pointers on the art of 
 selling. It explains how to make approaches, how to secure atten- 
 tion, how to overcome a salesman's difficulties, how to get business. 
 
 HUMAN NATURE IN SELLING GOODS-By James H. 
 Collins. Philadelphia, 1909. 16mo, 93 pages. Price, 
 50 cents; postage, 5 cents. 
 
 The author interestingly depicts here some of the salesman's 
 every-day experiences and difficulties; obstacles, the need of 
 nervous energy, competition and training. 
 
 125 BRAIN-POWER BUSINESS MANUAL -Edited by W. 
 C. Holman. 1908. 8vo, 883 pages. Price, $2.00. 
 
 Articles by several business men dealing with salesmanship in 
 its various phases, e. g., Necessary traits of salesman, selling a 
 general line, systematizing information about a prospect, planning 
 a campaign, tactics of introducing yourself, how to answer ob- 
 jections 1 , etc. Not of much value. 
 
 INFLUENCING MEN IN BUSINESS- The Psychology of 
 Argument and Suggestion. By Walter Dill Scott, 
 Ph.D., Director of the Psychological Laboratory, 
 Northwestern University. New York, 1911. 8vo, 168 
 pages. Price, $1.00. 
 
 An analysis of deliberation and suggestion. Arguments and sug- 
 gestions are differentiated and their respective uses in influencing 
 men demonstrated. Practical hints for making arguments and sug- 
 gestions effective in making sales, closing deals, writing advertise- 
 ments and handling employees, are given in the closing two chap- 
 ters. No business man should fail to read Mr. Scott's book. 
 
 LAW OF ADVERTISING AND SALES AND RELATED 
 GENERAL BUSINESS LAW, THE-With which is 
 Combined: Advertising and Sales that Develop Good- 
 Will. By Clowry Chapman. 2 vols. 1908. 8vo, 685 
 pages. Price, $10.00. 
 
 An easily understood, non-technical explanation of the points of 
 law referring to subjects connected with advertising and sales, incl. 
 manuscripts, counterfeiting, domestic and foreign mails, trade- * 
 marks, trading stamps, good-will, money orders, transportation. 
 The part of the second volume, entitled "Advertising and Sales 
 that Develop Good-will," is a discussion of the merits and methods 
 of advertising and selling. It has been termed by advertising au- 
 thorities "The Advertising Man's Bible." Illustrated with several 
 plates in color. 
 
28 What to Read on Business Efficiency 
 
 MAKING HIM BUY-The Selling End of It. By Henry C. 
 Lawrence. St. Louis, 1910. 8vo, 296 pages. Price, 
 
 $2.00. 
 
 A very helpful exposition of the art of getting business by mail. 
 The book consists of two parts : Part I deals with the theory and 
 comments on various practical points; in Part II there are 518 
 specimen letters adapted to every possible business occasion, writ- 
 ten in an informal style. A chapter is devoted to "Bonhomie Let- 
 ters," which are intended to cultivate the customers' good-will and 
 friendship. 
 
 MEN WHO SELL THINGS Observations and Experiences 
 of Over Twenty Years as Travelling Salesman, 
 European Buyer, Sales Manager, Employer. By Wal- 
 ter D. Moody. Chicago, 1907. 8vo, xi+295 pages. 
 Price, $1.00. 
 
 In the words of the author : "This book is an attempt to specify 
 the qualifications necessary to the making of a successful salesman 
 and the reasons for so many failures in the greatest profession 
 on earth, the profession of salesmanship." The various qualities 
 of salesmen, good and bad, are discussed and censured or recom- 
 mended, in pleasing language ; the salesman's relation to credits, 
 to the buyer, and to the business are analyzed in the last three 
 chapters. 
 
 MODERN ADVERTISING-By Ernest Elmo Calkins and 
 Ralph Holden. Illustrated. New York, 1905. 12mo, 
 xvii+361 pages. Price, $1.50. 
 
 A standard manual on advertising. The definitions and a brief 
 history of the subject are followed by a practical discussion of the 
 various classes of advertising and advertisers. Special chapters 
 treat of the mathematics and of the mechanical details relating to 
 the subject. 
 
 NEW SALESMANSHIP, THE-By Charles Lindgren. Chi- 
 cago, 1909. 12mo, 126 pages. Price, $1.50 ; half leather, 
 $2.00. 
 
 An outline of the principles and practice of salesmanship. The 
 various weapons of a salesman are discussed, the art of handling 
 different types of buyers gone into, and the rules for presenting, 
 controlling and building the sales argument set forth, and illus- 
 trated by examples from the experience of the writer. Of little 
 value. 
 
What to Read on Business Efficiency 29 
 
 PRACTICAL SALESMANSHIP-A Treatise on the Art of 
 Selling Goods. By Nathaniel C. Fowler, Jr., Assisted 
 by 29 Expert Salesmen, Sales-Managers and Prom- 
 inent Business Men. Boston, 1911. 12mo, xx+317 
 pages. Price, $1.00; postage, 10 cents. 
 
 A practical study and analysis of the principles and ethics of 
 salesmanship. The psychology of selling, the qualifications of every 
 class of salesmen, his relation to customer and employer, are dis- 
 cussed by a man of experience. 
 
 PRINCIPLES OF PRACTICAL PUBLICITY, THE-Being 
 
 a Treatise on ' ' The Art of Advertising. ' ' By Truman 
 A. DeWeese. Large crown 8vo, 266 pages, with 43 
 full-page illustrations. Price, $3.00. 
 
 A comprehensive and practical treatise covering the subject of 
 publicity in all its branches, showing the successful adaptation of 
 advertising to all lines of business. 
 
 PRINCIPLES OF SALESMANSHIP, DEPORTMENT AND 
 SYSTEM, THE A Text-book for Department Store 
 Service. By William Ametius Corbion, Originally 
 Instructor in Salesmanship, Service and Conduct in 
 the John Wanamaker Store. Philadelphia, 1907. 
 12mo, 380 pages. Price, $1.10. 
 
 A text-book for the instructor in all phases of department store 
 routine. The service and conduct of the individual salesmen, their 
 knowledge and care of stock, also the principles and psychology of 
 salesmanship are discussed in detail; the last two chapters are 
 devoted to a consideration of the system in selling departments. 
 
 PSYCHOLOGY OF ADVERTISING, THE-A Simple Ex- 
 position of the Principles of Psychology in Their Re- 
 lation to Successful Advertising. By Walter Dill 
 Scott, Ph.D., Director of the Psychological Labora- 
 tory of Northwestern University. Boston, 1910. 2d 
 ed. 8vo, 269 pages. Price, $2.00 ; postage, 15 cents. 
 
 A valuable theoretical exposition of the psychological factors of 
 advertising, with many illustrations taken from actual practice. 
 Among the subjects treated we find chapters on Appeals to the 
 Customer's Sympathy, on the Will, on the Habit of Reading Ad- 
 vertisements, on the Psychology of Food Advertising, and on the 
 Unconscious Influence in Street Railway Advertising. 
 
30 What to Read on Business Efficiency 
 
 PUSHING YOUR BUSINESS A Text-book of Advertising. 
 By T. D. MacGregor, Ph.B., of the Bankers Magazine. 
 3d ed. New York, 1909. Small 8vo, 197 pages. Price, 
 $1.25. 
 
 In accordance with his assertion, "Advertising is by no means a 
 fixed science," the author advances no theories on the subject; he 
 simply gives hints on advertising in general and on financial adver- 
 tising in particular. The author also devotes separate chapters to 
 real estate and insurance advertising and to business letter writing, 
 which he considers a part of advertising. 
 
 RELATIVE MERIT OP ADVERTISEMENTS, THE A 
 
 Psychological and Statistical Study. By Edward K. 
 Strong, Jr., Ph.D. 1911. Large 8vo, 81 pages. Price, 
 paper, $1.00 ; cloth, $1.50 ; postage, 10 cents. 
 
 The main object of this treatise is to determine whether psy- 
 chology can be of any help in estimating the value of advertise- 
 ments before they have been actually used in order to avoid a waste 
 of energy and money. An affirmative reply is derived by the au- 
 thor from a discussion of various experiments, such as vacuum 
 cleaner, piano, breakfast food, toilet soap, Packer's tar soap, and 
 other advertisements. An interesting and useful book. 
 
 SALES PLANS Compiled and Edited by Thomas A. Bird. 
 Chicago, 1906. 8vo, 282 pages. Price, $2.50. 
 
 A collection of three hundred and thirty-three successful ways of 
 getting business, including a variety of practical plans that have 
 been used by retail merchants to advertise and sell goods. To the 
 methods of getting business by various contests four chapters are 
 devoted. The volume is suggestive and useful for the merchant 
 and advertising man. 
 
 SUCCESSFUL ADVERTISING: HOW TO ACCOMPLISH 
 
 IT By J. Angus MacDonald. Philadelphia, 1902. 
 8vo, 400 pages. Price, $1.50. 
 
 A practical work for advertisers and business men, with many 
 ideas and suggestions for various kinds of trades. The five divi- 
 sions of the books deal with: (i) Ad. building; (2) retail ad- 
 vertising all the year around; (3) special features in retail adver- 
 tising; (4) mail-order advertising; and (5) miscellaneous adver- 
 tising. 
 

 What to Read on Business Efficiency 31 
 
 THEORY AND PRACTICE OF ADVERTISING, THE-A 
 
 Simple Exposition of the Principles of Psychology in 
 Their Relation to Successful Advertising. By Walter 
 Dill Scott, Ph.D., Director of the Psychological Lab- 
 oratory of Northwestern University. Boston, 1908. 
 8vo, 240 pages. Price, $2.00 ; postage, 15 cents. 
 
 The author discusses the principles of psychology and attempts 
 to show their bearing upon the work of a practical advertiser. 
 Association of ideas, perception, personal differences in "mental 
 imagery" and its practical application, are some of the topics dis- 
 cussed and illustrated by actual ads. 
 
 TRADE ADVERTISING- 
 
 Men's Wear Advertising, 
 
 Tobacconist Advertising, 
 
 Jewelry Advertising, 
 
 House Furnishings Advertising, 
 
 Hardware Advertising, 
 
 Footwear Advertising, 
 
 Grocery Advertising, 
 
 Bakery and Confectionery Advertising. 
 
 Edited and compiled by William Borsodi. New York, 
 1909. 4vo, 128 pages each. Price, sold separately, 
 $2.00 each. 
 
 Each of those books is a collection of selling phrases and argu- 
 ments, containing store-talk and covering practically all articles 
 advertised. The illustrated department of each book has in many 
 cases reproductions of ads. actually used by dealers with success. 
 
Business Psychology 
 
 ART OF HANDLING MEN, THE-By James H. Collins. 
 Philadelphia, 1910. 16mo, 143 pages. Price, 50 cents ; 
 postage, 5 cents. 
 
 An interesting discussion of the principles and methods of 
 handling men, useful to the business man. The problems of wel- 
 fare work, and of the loan shark, are also dealt with. 
 
 ESSENTIAL ELEMENTS OP BUSINESS CHARACTER- 
 
 By Herbert Stockwell. New York, 1911. 12mo, 142 
 pages. Price, 60 cents; postage, 6 cents. 
 
 An analysis of the various traits of business character, as the 
 author has seen them in successful business men of his acquaint- 
 ance. Among the several elements discussed in a practical and 
 interesting way are : Business organization, knowledge, energy, 
 reliability and sentiment. 
 
 HOW BRAIN POWER WINS BUSINESS SUCCESS-A 
 
 Concentrated Course of Instruction in Using the 
 Masterful Will and Winning Personality in Business 
 Conduct. By Frank Charming Haddock. Minne- 
 apolis, 1911. 12mo, 51 pages. Price, $1.00. 
 
 A lecture in two parts. Part I gives an analysis of business- 
 building power and outlines three methods for the developing of 
 business mentality. The practical use of the developed brain power 
 as applied to different kinds of business, is illustrated in Part II. 
 The author differentiates the types of will of the manufacturer, 
 the publisher, the jobber, the merchant, the manager, the clerk, 
 the correspondent, the canvasser, the advertiser and the promoter, 
 and suggests methods for the development of their respective 
 qualities. Of doubtful value. 
 
 HUMAN MACHINE, THE By Arnold Bennett. New York, 
 1911. 12mo, 123 pages. Price, 75 cents; postage, 7 
 cents. 
 
 This is one of the author's "pocket philosophies," in fact, a book 
 on applied psychology. In a fresh and interesting style he takes 
 up various traits of human nature and discusses the principles 
 underlying human conduct and expresses thoughts that make a 
 
 32 
 
What to Read on Business Efficiency 33 
 
 man reach up to his higher self under headings like the following : 
 Taking oneself for granted; The brain as a gentleman-at-large ; 
 The first practical step; Habit- forming by concentration; What 
 "living" chiefly is ; Success and failure. 
 
 IMAGINATION IN BUSINESS-By Lorin F. Deland. New 
 York, 1909. 12mo, 108 pages. Price, 50 cents ; postage, 
 5 cents. 
 
 A collection of interesting anecdotes drawn from the author's 
 own experience, showing how he has solved many puzzling busi- 
 ness problems. Interesting and full of suggestions. 
 
 INCREASING HUMAN EFFICIENCY IN BUSINESS-By 
 
 Walter Dill Scott, Professor of Psychology and Di- 
 rector of Psychological Laboratory, Northwestern 
 University. Evanston, 111., 1911. 12mo, vi+339 pages. 
 Price, $1.25 ; postage, 10 cents. 
 
 A valuable contribution to the psychology of business. The 
 author contends that human efficiency is a variable quantity and 
 that by the application of psychological principles to business great 
 improvements can be secured. The part which imitation, com- 
 petition, loyalty, concentration, wages, habit and relaxation play 
 in constituting human efficiency in work are then considered. An 
 interesting volume for every business man. 
 
 INFLUENCING MEN IN BUSINESS-By Walter Dill 
 Scott. (For particulars, see page 27.) 
 
 MENTAL EFFICIENCY By Arnold Bennett. New York, 
 1911. 12mo, 119 pages. Price, 75 cents; postage, 7 
 cents. 
 
 Another of the pocket-philosophies of the author, this one dwell- 
 ing on the conservation of mind. He asserts that a systematic 
 mind is not as is usually supposed a natural characteristic, but 
 the product of concentration which in turn is the result of will- 
 power. He shows, then, how the latter is to be developed. 
 
 POWER FOR SUCCESS By Frank Charming Haddock, 
 M.S., Ph.D. 1912. 8vo, xiii+450 pages. Price, $10.00. 
 
 An exposition of a "system" for the development of the art of 
 personal influence. In twenty-eight lessons the author explains 
 elaborately his methods of self-culture, mental, moral, physical, 
 and psychic, which in his opinion are the foundation of success in 
 business. 
 
34 What to Read on Business Efficiency 
 
 POWER OP WILL A Practical Companion-Book For Un- 
 foldment of Selfhood through Direct Personal Culture. 
 By Frank Channing Haddock, Ph.D. 12th ed. 1912. 
 8vo, xiii+387 pages. Price, $3.00. 
 
 One of the eight volumes of the "Power-Book Library." Its 
 contents are divided into five parts, viz. : The Will and Success ; 
 the Will and Sense-Culture ; Mental Regime ; Destruction of Habit ; 
 Contact with Other People. The human will is discussed and a 
 training outlined which, "persistently followed, is certain to give 
 to the Will mighty power and to enlarge and enrich the person." 
 
 PSYCHOLOGY OP ADVERTISING, THE-By Walter Dill 
 Scott. (For particulars, see page 29.) 
 
 THOUGHTS ON BUSINESS-By Waldo Pondray Warren. 
 Chicago. 12mo, 1st series (1907), 237 pages; 2nd 
 series (1908), 208 pages. Price, $1.25 each. 
 
 A collection of editorials on business conduct which should 
 prove decidedly useful and stimulating to employer and employee 
 alike. "Thoughts on Business" is an apt title. 
 
 
Economic Principles and Business 
 Education 
 
 Only a few books of especial value to the practical business 
 man are listed. Complete information as to books in the field 
 will be furnished on request. 
 
 BUSINESS AND EDUCATION-By Frank A. Vanderlip, 
 President of the National City Bank, New York. 
 New York, 1907. 12mo, 563 pages. Price, $1.50. 
 
 A series of articles and addresses written or delivered by the 
 author on various occasions and dealing directly or indirectly with 
 business affairs. The first five articles are on commercial educa- 
 tion ; the others discuss current topics relating to industry, foreign 
 trade, banking or currency. The title aptly describes the contents 
 of the book. 
 
 ECONOMICS (Briefer Course) By Henry Rogers Seager, 
 Professor of Political Economy in Columbia Univer- 
 sity. New York, 1909. 12mo, xii+476 pages. Price, 
 
 $1.75. 
 
 A treatise on economics, specially well adapted to the needs 
 of schools. The first half is theoretical, though clear and con- 
 cise; the second part deals with practical economic problems, such 
 as : The tariff question, labor problems, monopolies, the railroad 
 and trust problems in the United States. 
 
 HIGHER EDUCATION AS A TRAINING FOR BUSINESS, 
 THE By Henry Pratt Judson, President of the Uni- 
 versity of Chicago. Chicago, 1911. 12mo, 56 pages. 
 Price, 55 cents. 
 
 The author discusses the influence of college training on young 
 men and its effect on their efficiency in business, and comes to the 
 conclusion that, other things equal, a man will be a better business 
 man for his college training. 
 
 OUTLINES OF ECONOMICS-By Richard T. Ely, Ph.D., 
 LL.D., Professor of Political Economy in the Univer- 
 sity of Wisconsin. Revised and Enlarged by the Au- 
 35 
 
36 What to Read on Business Efficiency 
 
 thor and Thomas S. Adams, Ph.D., Professor of Politi- 
 cal Economy in the University of Wisconsin ; Max 0. 
 Lorenz, Ph.D., Assistant Professor of Political Econ- 
 omy in the University of Wisconsin, Deputy Commis- 
 sioner in the Wisconsin Bureau of Labor and Indus- 
 trial Statistics; Allyn A. Young, Ph.D., Professor of 
 Economics in Leland Stanford Junior University. New 
 York, 1910. 12mo, xiii-f-700 pages. Price, $2.00. 
 
 A standard text-book for the advanced student and business man, 
 with questions and references at the end of every chapter. The 
 four books, into which the volume is divided, treat: (i) of the 
 nature, characteristics and evolution of economic society in general 
 and that of the United States in particular; (2). of the principles 
 and problems, viz., consumption, production, value and exchange, 
 distribution, and the relation of the state to industry; (3) of 
 public finance; (4) of the history of economic thought from the 
 ancient world, through the Middle Ages, to our days. 
 
 PRINCIPLES OF ECONOMICS-By F. W. Taussig, Henry 
 Lee Professor of Economics in Harvard University. 
 2 vols. New York, 1911. 8vo, xxxv+547 pages (1st 
 vol.), xviii+573 pages (2d vol.). Price, $4.00. 
 
 "I have tried," says the author in the preface, "in this book to 
 state the principles of economics in such form that they shall be 
 comprehensible to an educated and intelligent person who has 
 not before made any systematic study of the subject." The book 
 deals chiefly with the industrial conditions of modern countries, 
 especially with those of the United States,- and discusses ably every 
 important problem of our society, including the problems of labor, 
 of economic organization and of taxation. Up-to-date and inter- 
 esting. 
 
 
Economic Problems Trusts, the Tariff, 
 Prices, Industrial Depressions, Etc. 
 
 Only a few books of especial interest to the business man 
 are listed. More complete information on books in these 
 fields will be furnished on request. 
 
 COMPARISON OF THE TARIFFS OF 1897 AND 1909 IN 
 PARALLEL COLUMNS Prepared by William W. 
 Evans, a Clerk of the Committee on Ways and Means, 
 House of Eepresentatives. Washington, 1910. 8vo, 
 254 pages. 
 
 The book shows the classifications, rates of duty and sections of 
 the Act of July 24, 1897 (Dingley Tariff), and the Act of August 
 5, 1909 (Payne Tariff), in parallel columns, followed by an ex- 
 haustive index. 
 
 CONTROL OF TRUSTS, THE An Argument in Favor of 
 Curbing the Power of Monopoly by a Natural Method. 
 By John Bates Clark, Professor in Columbia Univer- 
 sity, Author of "The Philosophy of Wealth" and 
 "The Distribution* of Wealth." New York, 1901. 
 x+88 pages. Price, 67 cents. 
 
 Pointing out the benefits of centralization and the menace of 
 monopolies, the author finds a remedy not in the abolition of the 
 tariff, or in forcible dissolution, or regulation of prices, but in 
 keeping competition alive by means of the common law aided by 
 statutes. 
 
 COST OF COMPETITION, THE-By Sidney A. Reeve. 
 New York, 1905. 8vo. Price, $2.00 ; postage, 15 cents. 
 
 A discussion o the economic and moral evils resulting from 
 the excessive commercialization of modern civilization. The author 
 comes to the conclusion that the trader obtains abnormal rewards, 
 part of which belongs rightfully to the producer. Illustrated with 
 maps, diagrams and photographs. 
 
 ECONOMIC CAUSES OF GREAT FORTUNES, THE-By 
 
 Anna Youngman, Ph.D. New York, 1909. 12mo, 185 
 pages. Price, $1.50. 
 
 An investigation into the causes of great fortunes by examining 
 in detail the methods by which the Astors, the Goulds, the "Stand- 
 
 37 
 
3 8 What to Read on Business Efficiency 
 
 ard Oil" group and the "Morgan" group have gained their im- 
 mense riches. In the last two chapters the author analyzes the 
 facts, and the popular criticism against men of large fortunes, dis- 
 cusses the probable future developments and the social service 
 rendered by owners of great wealth. 
 
 FALLACIES OF PROTECTION-Being the Sophismes 
 Economique of Frederic Bastiat. Translated from the 
 5th ed. of the French by Patrick James Stirling. 
 LL.D., F.R.S.E., Author of "Philosophy of Trade/' 
 etc. With an Introductory Note by The Eight Hon. 
 H. H. Asquith, M.P. New York, 1909. 8vo, 230 
 pages. Price, $1.00. 
 
 In a series of articles the author attempts to refute the arguments 
 of the protectionists and to bring home to the average reader the 
 final benefits of a free trade policy. 
 
 FINANCIAL CRISES AND PERIODS OF INDUSTRIAL 
 AND COMMERCIAL DEPRESSION-By Theodore 
 E. Burton. New York, 1902. 12mo, ix+392 pages. 
 Price, $1.40 ; postage, 13 cents. 
 
 A discussion of the nature and causes of recurring economic 
 disturbances and of the indications of their approach. The author 
 makes also practical suggestions concerning the means of their 
 prevention or mitigation. The last chapter contains a brief account 
 of crises and depressions in the United States. The appendix 
 quotes the opinions of several authorities, such as: Walter Bag- 
 chot, W. Stanley Jevons, John W. Gilbart, and others, on the 
 causes producing crises and depressions. 
 
 GOLD PRODUCTION AND FUTURE PRICES-An Inquiry 
 into the Increased Production of Gold and Other 
 Causes of Price Changes, with a View to Determining 
 the Future of Prices. By Harrison H. Brace, LL.M. 
 1910. 8vo, viii+145 pages. Price, $1.50. 
 
 A discussion of the most important influences, which may affect 
 future average prices, beginning with a history of prices and the 
 effects of increased production of the precious metals, resulting 
 from technical improvements. The counteracting influences are 
 also taken into considerations, and an estimate formed as to the 
 future course of average prices. 
 
What to Read on Business Efficiency 39 
 
 INDUSTRIAL DEPRESSIONS- Their Causes Analyzed and 
 Classified with a Practical Remedy for Such as Result 
 from Industrial Derangements or Iron the Barometer 
 of Trade. By Geo. H. Hull. New York, 1911. 8vo, 
 xiv+287 pages. Price, $2.75. 
 
 In Part I the author discusses the generally quoted causes of 
 industrial depressions, analyses them and separates the tenable ones 
 from the untenable ones in Part II. In Part III we find an analysis 
 of the depressions and booms from 1833 to 1907; deductions are 
 then drawn and remedies proposed for the prevention of their re- 
 currence. Unfortunately the author develops a theory which pre- 
 vents his giving sane and impartial consideration to all phases of 
 his subject. 
 
 INDUSTRIAL EFFICIENCY A Comparative Study of In- 
 dustrial Life in England, Germany and America. By 
 Arthur Shadwell, M.C., M.D. London, 1909. 12mo, 
 xx+720 pages. Price, $2.00. 
 
 An examination and comparison of the conditions under which 
 industries, principally textiles and metals, are carried on in the 
 three leading industrial countries, with historical notes on the rise 
 and development of the local industries. The conditions discussed 
 may be grouped in three divisions: (i) The factory (laws, prem- 
 ises, hours, wages, compensation for injury, benevolent institu- 
 tions) ; (2) the home (housing, cost of living, social conditions, 
 etc.) ; (3) miscellaneous (trade unions, pauperism and thrift, edu- 
 cation). An excellent book. 
 
 MODERN INDUSTRIALISM-By Frank L. McVey, Ph.D., 
 President of the University of North Dakota. New 
 York, 1904. 12mo, 300 pages. Price, $1.50. 
 
 An outline of the work and problems of the modern industrial 
 organization in three parts: (i) History, (2) Industry, and (3) 
 Administration. The author deals with the evolution of modern 
 industry in the United States, with the rapid rise of Germany, with 
 the importance of the extractive industries, systems of transporta- 
 tion, forms of organization and other problems. 
 
 MONEY AND CURRENCY In Relation to Industry, Prices 
 and the Rate of Interest. By Joseph French Johnson, 
 Professor of Political Economy in New York Univer- 
 
40 What to Read on Business Efficiency 
 
 sity and Dean of the School. of Commerce, Accounts 
 and Finance. Boston, 1905. 8vo, 398 pages. Price, 
 $1.75. 
 
 The author presents his subject in a simple and practical way, 
 writing as he says "for practical men as well as for students." 
 Avoiding technical terminology he discusses the principles of money 
 and credit, their relation to prices, and kindred subjects, from a 
 point of view important to the business man. Particularly inter- 
 esting are the chapters on the silver question and on "fiat" money. 
 
 MONOPOLIES AND TRUSTS-By Richard T. Ely, Ph.D., 
 LL.D., Professor of Political Economy and Director 
 of the School of Economics, Political Science and His- 
 tory in the University of Wisconsin. New York, 
 1900. 12mo, xi+278 pages. Price, $1.25 ; postage, 10 
 cents. 
 
 A treatise on the economic theory of monopoly. A chapter on 
 various definitions of monopoly is followed by a discussion of its 
 classification and causes, of the law of monopoly price, of the 
 limits of monopoly and of large scale production. The author 
 winds up with an analysis of the evils and remedies of the trust 
 movement. 
 
 MONOPOLIES, TRUSTS AND KARTELLS-By Francis 
 W. Hirst, of the Inner Temple, Barrister-at-Law, Late 
 Lecturer of the London School of Economics. Lon- 
 don, 1905. 12mo, viii+179 pages. Price, $1.00. 
 
 Part I deals with monopolies in general and their history. Part 
 II treats in separate chapters of the Kartells in Germany and 
 Austria, of the American trusts and of the English trusts and 
 combinations, illustrating the subjects by statistical figures. 
 
 MUNICIPAL FRANCHISES-By Delos F. Wilcox, Chief of 
 the Bureau of Franchises of the Public Service Com- 
 mission for the First District of New York. 2 vols. 
 1910, 1911. 8vo, 710 and 885 pages. Price, $5.00 per 
 volume. 
 
 A study of the principles governing municipal franchises and 
 their practical application. The first part of Volume I deals with 
 general problems, discussing the subject of acquiring franchises, 
 
What to Read on Business Efficiency 41 
 
 their effect and the remedies ; the second part contains an account 
 of the pipe and wire franchise conditions in typical American 
 cities as affecting electric light and power, telephones, telegraphs, 
 water works, oil pipe lines, gas, etc. Volume II treats of trans- 
 portation franchises illustrated by actual cases in large American 
 cities and, in part 2, of taxation and control of public utilities. 
 
 PROBLEMS OF MODERN INDUSTRY-By Sidney and 
 Beatrice Webb. 2nd ed. London, 1902. xxxii+286 
 pages. Price, $2.00. 
 
 The various problems of the modern English industry are dis- 
 cussed under the following chapter headings: The Jews of East 
 London; Women's Wages; Women and the Factory Acts; the 
 Regulation of the Hours of Labor; How to Do Away with the 
 Sweating System ; the Reform of the Poor Law ; the Relationship 
 between Co-operation and Trade Unionism ; the National Dividend 
 and Its Distribution; the Difficulties of the Individualism; So- 
 cialism: True and False. 
 
 PURCHASING POWER OF MONEY, THE-A Study of the 
 Causes Determining the General Level of Prices, In- 
 cluding an Explanation of the Rise in the Cost of 
 Living between 1896 and 1910. By Irving Fisher, 
 Professor of Political Economy, Yale University. New 
 York, 1911. 8vo, 505 pages. Price, $3.00 ; postage, 18 
 cents. 
 
 The elements determining the increase of prices are discussed; 
 the "quantity theory" of money is upheld by the author and statis- 
 tically confirmed. A new plan is submitted for preventing crises 
 and the evils of price movements. 
 
 SOCIAL ENGINEERING-By Wm. H. Tolman. With an 
 Introduction by Andrew Carnegie. New York, 1909. 
 8vo, 400 pages. Price, $2.00 ; postage, 20 cents. 
 
 A description of the social problems and solutions thereof in 
 the largest industrial plants of the country. An interesting book 
 for every employer of labor. Among the topics discussed are : 
 Efficiency Promotion; Hygiene; Safety and Security; Profit- 
 Sharing; Housing; Education; Communal or Social Betterment. 
 
42 What to Read on Business Efficiency 
 
 SPECIAL VOLUMES OF THE AMERICAN ACADEMY OP 
 POLITICAL AND SOCIAL SCIENCE. 
 
 Commerce and Transportation 1902. 4to, 163 pages. Price, 
 paper, $1.00 ; cloth, $1.50. 
 
 Business Management 1903. 4to, 136 pages. Price, paper, 
 $1.00 ; cloth, $1.50. 
 
 Business Management and Finance 1905. 4to, 202 pages. 
 Price, paper, $1.00; cloth, $1.50. 
 
 Federal Regulation of Corporations 1905. 4to, 173 pages. 
 Price, paper, $1.00 ; cloth, $1.50. 
 
 Railway and Traffic Problems 1907. 4to, 195 pages. Price, 
 paper, $1.00 ; cloth, $1.50. 
 
 Tariffs, Reciprocity and Foreign Trade 1907. 4to, 226 pages. 
 Price, paper, $1.00 ; cloth, $1.50. 
 
 American Waterways 1908. 4to, 229 pages. Price, paper, 
 $1.00; cloth, $1.50. 
 
 Federal Regulation of Industry 1908. 4to, 263 pages. Price, 
 paper, $1.00 ; cloth, $1.50. 
 
 Tariff Revision 1908. 4to, 205 pages. Price, paper, $1.00; 
 cloth, $1.50. 
 
 American Business Conditions 1909. 4to, 190 pages. Price, 
 paper, $1.00; cloth, $1.50. 
 
 Electric Railway Transportation 1911. 4to, 250 pages. 
 Price, paper, $1.00 ; cloth, $1.50. 
 
 The above volumes are reprints of articles that have appeared in 
 the Annals of the American Academy. Written, as a rule, by 
 eminent authors, they are authoritative and stimulating. 
 

 What to Read on Business Efficiency 43 
 
 STUDIES IN AMERICAN TRADE-UNIONISM-By J. W. 
 
 Hollander and G. E. Barnett, Editors. 8vo, 380 pages. 
 Price, $2.75 ; postage, 20 cents. 
 
 Twelve papers by graduate students and officers of Johns Hop- 
 kins University, the result of investigations of representative trade 
 unions. Contains also chapters on Employees' Associations, the 
 Knights of Labor and the American Federation of Labor. 
 
 TARIFF AND THE TRUSTS, THE By Franklin Pierce, of 
 the New York Bar. New York, 1909. 12mo, 387 
 pages. Price, $1.50 ; postage, 12 cents. 
 
 An array of arguments and concrete facts which condemn our 
 tariff. The author gives glaring examples of the inconsistencies 
 and oppressions of our protective system and has added also his- 
 torical sketches of our own tariff history and of that of England 
 and Germany, our present commercial rivals. A radical down- 
 ward revision is advocated so as to secure to the people of the 
 United States an equal opportunity. 
 
 THEORY OF BUSINESS ENTERPRISE, THE-By Thor- 
 stein Veblen, Assistant Professor of Political Economy 
 in the University of Chicago. New York, 1910. vi+400 
 pages. Price, $1.50. 
 
 An inquiry into the nature, causes, utility and further drift of 
 business enterprise from the point of view given by the business 
 man's work, including in its scope the aims, motives and means that 
 condition current business traffic. The cultural bearing of business 
 enterprise on the economic situation are touched upon in the closing 
 chapters. A highly theoretical but interesting discussion. 
 
 TRUST PROBLEM, THE By Jeremiah Whipple Jenks, 
 Ph.D., Professor of Political Science, Cornell Univer- 
 sity ; Expert Agent, United States Industrial Commis- 
 sion ; Consulting Expert, United States Department of 
 Labor. New York, 1900. 12mo, xiv+281 pages. 
 Price, $1.00; postage, 10 cents. 
 
 A study of industrial conditions, affecting industrial combinations, 
 for the business man and student ; also the effects of combinations 
 on the economic, political and social conditions are described. 
 
44 What to Read on Business Efficiency 
 
 Several proposed solutions, to the trust problem are given in the 
 appendices. The revised edition contains a chapter on "Foreign 
 combinations/' The most interesting and vital treatment of this 
 subject yet printed. 
 
 TRUSTS OF TO-DAY Facts Relating to Their Promotion, 
 Financial Management and the Attempts at State 
 Control. By Gilbert Holland Montague, A.M. New 
 York, 1904. 12mo, xviii+219 pages. Price, $1.20. 
 
 The development of industrial combination in various industries 
 is traced from the beginning. The advantages and the evils of com- 
 binations are thoroughly and clearly analyzed and illustrated by 
 numerous actual examples. The author then takes up the history 
 of anti-trust legislation and advances suggestions for a remedy 
 and solution of the trust problem. 
 
 TRUSTS, POOLS AND CORPORATIONS-Edited with an 
 Introduction by William Z. Bipley, Ph.D., Professor 
 of Economics, Harvard University. 1905. 8vo, 
 xxx+477 pages. Price, $1.80. 
 
 A text and reference book on the trust problem, applying the 
 "case system." A number of important cases beginning with the 
 early period of pooling are described by several eminent economists, 
 such as J. W. Jenks, Edward S. Meade, Charles J. Bullock and 
 others, based on the legal documents. The legal pronouncement 
 of the case is quoted and analyzed; a few chapters are devoted to 
 a discussion of trust control. Among the cases dwelt upon are: 
 The Michigan Salt Association; Development of the Whiskey 
 Trust; The United States Steel Corporation's Bond Conversion; 
 United States Shipbuilding Company, and the Northern Securities 
 Company case. 
 
Periodicals and Encyclopedias 
 
 ADVERTISERS' CYCLOPEDIA OF SELLING PHRASES 
 
 By William Borsodi. (For particulars, see page 25.) 
 
 ADVERTISING AND SELLING-New York. Monthly. 
 Yearly subscription, $2.00; Canada, $2.50; Foreign, 
 $3.00. Current. 
 
 A magazine which contains many highly interesting and valuable 
 articles. It is of interest to executives in other departments, as 
 well as in advertising and selling. 
 
 AMERICAN INDUSTRIES The Manufacturers' Magazine. 
 New York. Monthly. Yearly subscription, $1.00. 
 Current. 
 
 Published in the interest of manufacturers and open-shop ideas. 
 
 THE ART AND LITERATURE OF BUSINESS-By C. A. 
 
 Bates. (For particulars, see page 25.) 
 
 BUSINESS MAN'S LIBRARY, THE-8 vols. Chicago, 1911. 
 8vo. Price, $21.00. 
 
 A collection of excellent articles on business written by several 
 authors. The volumes deal with various topics such as: Credits 
 and collections, business correspondence, cost of production, buy- 
 ing, organizing a factory, employer and employee, personality in 
 business, and accounting and office methods. 
 
 CAXTON, THE A Magazine for Quality Folks. Monthly. 
 Yearly subscription, $1.00. Current. 
 
 A magazine for business men. The articles appearing therein 
 are chiefly inspirational. 
 
 DAILY CONSULAR AND TRADE REPORTS-Issued by 
 
 the Bureau of Manufactures, Department of Com- 
 merce and Labor. Current. 
 
 Containing the daily reports of the American consular agents 
 from all over the world. Of special interest to exporters. Dis- 
 tributed gratis to those interested. 
 
 45 
 
46 What to Read on Business Efficiency 
 
 ENGINEERING MAGAZINE, THE Monthly. Yearly sub- 
 scription, $3.00. Current. 
 
 A valuable magazine for the executive in every line of business ; 
 contains frequently excellent articles on management and efficiency. 
 
 EXPORTERS' ENCYCLOPEDIA-Eighth (1912) Edition. 
 950 pages. Price, $5.00 (including Monthly Correc- 
 tions and The Exporters' Review for the Calendar 
 Year). 
 
 A valuable reference book for every merchant and manufacturer 
 making export shipments. From among the innumerable points 
 of useful information on practically every subject connected with 
 export trade, we may single out the following: The shipping 
 routes from the United States to foreign ports ; every foreign 
 port to which through bills of lading are issued; the consular 
 regulations and charges in connection with export shipments; the 
 regulations of steamship companies applying to marking, packing, 
 etc.; the area, population, imports, exports, industries, etc., of 
 every foreign country; the least cost at which a shipment can be 
 made to any foreign port. 
 
 HANDY CYCLOPEDIA OP BUSINESS, THE-Compiled 
 by Harrie Goldman, Public Accountant and Auditor. 
 1911. 8vo, 249 pages. Price, $2.50. 
 
 A compilation of definitions, short articles, glossaries, fables and 
 forms of the most varied kind on subjects connected with busi- 
 ness; such as accounting, law, advertising, banks, investments, in- 
 terest, negotiable instruments, etc., etc. 
 
 JUDICIOUS ADVERTISING AND ADVERTISING EX- 
 PERIENCE Chicago. Monthly. Annual subscrip- 
 tion, $1.00. Foreign subscription, $1.50. Current. 
 
 A magazine of general advertising principles. 
 
 MODERN METHODS " A Monthly Magazine for Men in 
 and On the Way to Executive Positions." Yearly 
 subscription, $1.00. Current. 
 
 Sometimes contains articles useful to bookkeepers and office 
 managers. 
 
What to Read on Business Efficiency 47 
 
 MONTHLY SUMMARY OF COMMERCE AND FINANCE 
 
 OF THE U. S. Department of Commerce and Labor. 
 
 A statistical resume of each month. 
 
 PRINTERS' INK A Journal for Advertisers. Weekly. 
 Yearly subscription, $2.00; foreign, $3.00. Current. 
 
 The standard periodical publication for advertisers and business 
 men interested in advertising and selling. 
 
 RAILWAY AGE GAZETTE New York. Weekly. Annual 
 subscription, $5.00. Canada, $6.00. Foreign Coun- 
 tries, $8.00. Current. 
 
 A consolidation of the "Railroad Gazette" and the "Railway 
 Age." It covers modern practice in the railway world from all 
 points of view. 
 
 SYSTEM The Magazine of Business. Monthly. Chicago. 
 Yearly subscription, $2.00. Canada, $2.50. Foreign 
 countries, $3.00. 
 
 A periodical containing various articles on management, ac- 
 counting and other topics of interest to the business man and 
 accountant.