UNIVERSITY OF CALIFORNIA 
 
 COLLEGE OF AGRICULTURE 
 
 AGRICULTURAL EXPERIMENT STATION 
 
 BERKELEY, CALIFORNIA 
 
 ECONOMIC PROBLEMS 
 
 AFFECTING 
 
 POULTRY MARKETING 
 
 IN CALIFORNIA 
 
 J. M. TINLEY and E. C. VOORHIES 
 
 BULLETIN 642 
 
 October, 1940 
 
 CONTRIBUTION FROM THE 
 GIANNINI FOUNDATION OF AGRICULTURAL ECONOMICS 
 
 UNIVERSITY OF CALIFORNIA 
 BERKELEY, CALIFORNIA 
 
CONTENTS 
 
 PAGE 
 
 Introduction .• 3 
 
 Development of chicken production in the United States 4 
 
 Importance 4 
 
 Trend of production 5 
 
 Regional trends of production 8 
 
 Surplus and deficit areas 12 
 
 Per-capita consumption of chickens 18 
 
 Imports and exports of poultry and eggs 21 
 
 Location and characteristics of chicken production in the United States 22 
 
 Number of farms reporting chickens 22 
 
 Location of chicken production in the United States 23 
 
 Chickens raised and eggs produced per farm in 1934 24 
 
 Size of poultry farms and flocks 25 
 
 Chickens consumed on farms or sold 31 
 
 Trend and location of chicken production in California 32 
 
 Development 32 
 
 Number of poultry farms 33 
 
 Location of chicken production in California 35 
 
 Characteristics of the chicken industry in California 39 
 
 Position of the chicken enterprise on farms 39 
 
 Mortality and culling 40 
 
 Income and expense factors 41 
 
 Poultry classification and production of poultry classes 42 
 
 Classification of chickens 42 
 
 Poultry classes in California 46 
 
 Marketing methods and channels in California 49 
 
 Methods of sale by producers 49 
 
 Operations of local buyers 51 
 
 Handlers of poultry in San Francisco 53 
 
 Handlers of poultry in Los Angeles 58 
 
 Supply factors in the San Francisco and Los Angeles markets 60 
 
 Suppty areas in California for San Francisco and Los Angeles 60 
 
 Information on poultry receipts at two markets 61 
 
 Origin of poultry supplies at San Francisco 63 
 
 Origin of poultry supplies at Los Angeles 65 
 
 Seasonal Supplies of poultry 66 
 
 t San Francisco market 67 
 
 ' Los Angeles market 72 
 
 Consumption of poultry in California 76 
 
 Price determination and price quotations 77 
 
 The San Francisco market 80 
 
 The Los Angeles market 82 
 
 Trend of chicken prices in the United States 87 
 
 Producer price data 87 
 
 Trend in chicken prices, 1910-1939 88 
 
 Trends in the California chicken prices 95 
 
 Regional trends in farm chicken prices 99 
 
 Seasonal variation in farm prices of chickens 103 
 
 Wholesale-price quotations 105 
 
 Wholesale quotations on domestic rabbits 119 
 
 Comparison of prices paid Los Angeles producers and quotations of the Federal- 
 State Market News Service and the Los Angeles Produce Exchange 121 
 
 Comparison of quotations of the Federal-State Market News Service and 
 
 the Los Angeles Produce Exchange 122 
 
 Relations between wholesale poultry quotations in California and 
 
 other markets 126 
 
 New York 126 
 
 Chicago 135 
 
 Retail chicken prices 139 
 
 Cold-storage holdings of poultry 143 
 
 Appendix of tables 155 
 
ECONOMIC PROBLEMS AFFECTING 
 POULTRY MARKETING IN CALIFORNIA ' 
 
 J. M. TINLEY 3 and E. C. VOORHIES 4 
 
 INTRODUCTION 
 
 In 1935 various organizations requested the Division of Agricultural 
 Economics, College of Agriculture, University of California, to investi- 
 gate poultry marketing in California, with a view to ascertaining the 
 sources of supply of chickens marketed in the two major cities — San 
 Francisco and Los Angeles — the trade channels for poultry, and factors 
 influencing the supply, demand, and prices of different types and grades 
 of poultry. The data on which this study is based were collected from 
 the fall of 1935 through the spring and summer months of 1939. At the 
 urgent request of turkey producers in southern California, the phase 
 of this study dealing with turkey marketing was completed first and 
 issued in bulletin form in August, 1937. 5 The part of the investigation 
 reported in the present publication will be confined largely to the factors 
 influencing chicken marketing. 
 
 While California is an important chicken-producing state, the bulk 
 of chickens raised is of the White Leghorn breed, noted as heavy layers. 
 Comparatively small numbers of heavy meat or dual-purpose (meat and 
 eggs) chickens are raised in the state. Poultry-meat production is thus 
 largely a by-product of the California egg-production industry. To 
 meet the local demand for poultry meat, large quantities of chickens 
 are shipped into California annually from states as far east as Illinois 
 and Indiana. California thus comes into direct competition with the 
 large consuming centers on the Atlantic seaboard for supplies of the 
 heavier types of chickens produced in the midwestern and southwestern 
 states. An investigation of poultry-meat marketing in California, in 
 order to be complete, has to include an analysis of certain phases of the 
 poultry industry in the United States as a whole. 
 
 1 Received for publication August 31, 1939. 
 
 2 Paper No. 89, the Giannini Foundation of Agricultural Economics. 
 
 3 Associate Professor of Agricultural Economics, Associate Agricultural Econo- 
 mist in the Experiment Station, and Agricultural Economist on the Giannini Foun- 
 dation. 
 
 * Professor of Agricultural Economics, Agricultural Economist in the Experiment 
 Station, and Agricultural Economist on the Giannini Foundation. 
 
 5 Tinley, J. M., and E. C. Voorhies. Economic problems affecting turkey market- 
 ing in California. California Agr. Exp. Sta. Bui. 612:1-78. 1937. 
 
 [3] 
 
University of California — Experiment Station 
 
 DEVELOPMENT OF CHICKEN PRODUCTION IN THE UNITED STATES 
 
 Importance.— The 1935 Census of Agriculture 6 showed 6,812,350 farms 
 in the United States, of which 5,832,000, or 85. G per cent, reported hav- 
 ing chickens. Probably no other form of farming activity is so wide- 
 spread as chicken raising. In many sections farm flocks are very small, 
 chickens being raised mainly for home consumption, or to supply a 
 small cash income for the family. 
 
 TABLE 1 
 
 Gross Farm Income of All Farm Products, Livestock, Chickens, and Eggs 
 by Geographic Divisions, 1937 
 
 
 Gross farm income 
 
 Chickens and eggs 
 as a percentage of 
 
 Geographic 
 division 
 
 Crops and 
 livestock 
 
 Livestock 
 
 Chickens 
 
 Eggs 
 
 Chickens 
 and eggs 
 
 Crops 
 
 and 
 
 livestock 
 
 Livestock 
 
 North Atlantic 
 
 East north central 
 
 West north central 
 
 South Atlantic 
 
 South central 
 
 Mountain 
 
 1.000 
 dollars 
 1,079,607 
 1,952,274 
 2,099,927 
 1,193,259 
 2,071,172 
 584,788 
 1,002,133 
 
 1.000 
 dollars 
 
 704,849 
 1,392,936 
 1,557,366 
 441,457 
 891,840 
 373,370 
 386,505 
 
 1.000 
 dollars 
 57,802 
 87,815 
 94,058 
 50,309 
 65,058 
 
 9,978 
 15,567 
 
 1,000 
 dollars 
 130,926 
 146,181 
 128,933 
 62,262 
 95,682 
 22,856 
 64,656 
 
 1,000 
 dollars 
 188,728 
 233,996 
 222,991 
 112,571 
 160,740 
 32,654 
 80,223 
 
 1.031,903 
 
 per 
 cent 
 17.5 
 12 
 10.6 
 9 4 
 7.8 
 5.6 
 8.0 
 
 10 3 
 
 per 
 cent 
 26.8 
 16.8 
 14 3 
 25.5 
 18.0 
 8.7 
 20.8 
 
 
 
 Total or average 
 
 9,983,160 
 
 5,748,317 
 
 380,407 
 
 651,496 
 
 18.0 
 
 Source of data: 
 
 United States Department of Agriculture Bureau of Agricultural Economics. Gross farm income 
 and government payments, p. 1-21. June 5, 1939. (Mimeo.) 
 
 In 1937 the gross farm income from all types of agriculture for the 
 United States was 9,983 million dollars, of which 5,748 million dollars, 
 or about 58 per cent, was from the production of livestock, including 
 chickens (table 1). The income from chickens was about 380 million 
 dollars and from eggs 651 million dollars, or 1,032 million dollars to- 
 gether. This was about 10.3 per cent of the gross farm income from all 
 agricultural products, or 18.0 per cent of the gross farm income from 
 livestock production only. 
 
 The relative importance of the chicken industry varies considerably 
 in different parts of the United States. In the north Atlantic states, 
 chickens and eggs accounted for approximately 17.5 per cent of the 
 gross farm income from all farm products, in contrast to only 5.6 per 
 cent in the mountain states and 8.0 per cent in the Pacific states. In the 
 last named region over 20 per cent of the gross farm income for livestock 
 only was from chickens and eggs. 
 
 6 United States Department of Commerce Bureau of the Census. Census of Agri- 
 culture, 1935. vols. 1 and 2, 1936; vol. 3, 1937. 
 
Bul. 642 
 
 Problems Affecting Poultry Marketing 
 
 Trend of Production. — According to the various censuses, numbers 
 of chickens on farms increased from 258,871,000 in 1890 to 409,291,000 
 in 1925 and have since declined to 371,603,000 in 1935 (table 2). These 
 figures can be regarded only as a very rough measure of the trend of 
 chicken production, first, because the dates on which the various censuses 
 were taken are not the same and, second, because in some censuses chick- 
 ens under 3 months old were not enumerated. Thus it is difficult to de- 
 
 TABLE 2 
 
 Human Population, Chickens on Farms, Chickens Eaised, and Egg 
 
 Production in the United States, 1890-1935* 
 
 
 Human 
 popula- 
 tion 
 
 Chickens 
 
 on 
 
 farms 
 
 Chickens 
 raised t 
 
 Dozen 
 
 eggs 
 producedt 
 
 Relative numbers (1890=100) 
 
 Census 
 
 Human 
 popula- 
 tion 
 
 Chickens 
 
 on 
 
 farms 
 
 Dozen 
 
 eggs 
 
 produced 
 
 1890 (June 1) 
 
 thousands 
 62,948 
 75,995 
 91,972 
 105,711 
 112,786 
 122,775 
 127,521 
 
 thousands 
 258,871 
 233,566 
 280,341 
 359,537 
 409,291 
 378,878 
 371,603 
 
 thousands 
 
 — X 
 
 460,612 
 473,302 
 
 545,848 
 673,092 
 598,867 
 
 thousands 
 819,723 
 1,293,819 
 1,574,979 
 1,654,045 
 1,913,245 
 2,689,719 
 2,160,906 
 
 per cent 
 100.0 
 120.7 
 146.1 
 167.9 
 179.2 
 195.0 
 202.6 
 
 per cent 
 100.0 
 90.2 
 108.3 
 138.9 
 158.1 
 146.4 
 143.5 
 
 per cent 
 100.0 
 
 1900 (June 1)§ 
 
 156.6 
 
 1910 (April 15)§ 
 
 192.1 
 
 1920 (January 1) 
 
 201.8 
 
 1925 (January 1) 
 
 1930 (April 1)§ 
 
 233.4 
 328.1 
 
 1935 (January 1)§. . . 
 
 263.6 
 
 
 
 * Poultry on farms were first enumerated in the 1880 Census, which showed 102,272,000 barnyard 
 fowls, excluding spring hatchings, and 456,911,000 dozen eggs produced during 1879. These figures have 
 not been included in this table because of doubt as to their comparability, 
 t Year preceding the census, 
 t Dashes indicate data not available. 
 § Excludes chickens under 3 months old. 
 Sources of data: 
 
 United States Department of Commerce Bureau of the Census. Censuses of 1890, 1900, 1910, 1920, 
 and 1930, and Censuses of Agriculture of 1925 and 1935. Population data for the years 1925 and 1935 
 were taken from: United States Department of Commerce Bureau of Foreign and Domestic Com- 
 merce. Statistical Abstract for the United States. 1937: XVIII + 1-861. 1938. 
 
 termine just how much of the change from one census to the next was 
 due to an actual increase or decrease in chicken numbers on farms and 
 how much was due to seasonal variations in chicken numbers or to exclu- 
 sion of young chickens. 
 
 A more accurate indication of the trend of chicken production would 
 be the number of chickens raised. Unfortunately, however, such data for 
 the year preceding the census are available only in the 1910 and sub- 
 sequent censuses. This indicates that chickens raised increased from 
 460,612,000 in 1909 to 673, 092, 000 in 1929, with a decline to 598,867,000 
 in 1934. 
 
 Production of eggs increased from 819,723,000 dozen in 1889 to 2,689,- 
 719,000 dozen in 1929, with a decline to 2,160,906,000 dozen in 1934. 
 
 From 1890 to 1935 the human population of the United States just 
 about doubled, whereas chicken numbers on farms increased by less than 
 
6 University of California — Experiment Station 
 
 half (43.5 per cent) . Even if allowance is made for the deficiency of the 
 census data on chickens on farms, above referred to, it is evident that 
 chicken production since 1890 has increased at a much less rapid rate 
 
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 Fig. 1. — The number of chickens on farms, United States, January 1, 1920-1940, 
 and chickens raised and eggs produced, United States, 1920-1939. 
 
 Data for 1920-1924 from: United States Department of Agriculture. Crops and Markets Sup- 
 plement, p. 44. February, 1925. Data for 1925-1936 from: United States Department of 
 Agriculture Bureau of Agricultural Economics. Farm production and disposition, chickens and 
 eggs, 1925-1937. p. 5, 12, 30, 31. December, 1938. (Mimeo.) Data for 1937 from: United 
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 disposition, chickens and eggs, 1938-1939. Chickens on farms, January 1, 1938-1939. p. 3, 4, 
 6. March 1939. (Mimeo.) Data for 1938-1939 from: United States Department of Agriculture 
 Agricultural Marketing Service. Farm production and income — chickens and eggs, 1938—1939. 
 p. 3, 4, 6. May, 1940. (Mimeo.) 
 
 than the human population. Egg production in 1934 was more than two 
 and a half times as great as in 1889 which indicates a marked increase 
 in output of eggs per hen. Part of this increased output of eggs per hen 
 is probably due to improved breeding and feeding practices applied 
 
Bul. 642] 
 
 Problems Affecting Poultry Marketing 
 
 
 
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8 University of California — Experiment Station 
 
 to all types of chickens; part, however, is probably due to the concentra- 
 tion in certain areas upon high egg-producing types such as White Leg- 
 horns. These are usually lighter in weight than the dual-purpose types. 
 To the extent that the breeding of Leghorns has replaced the heavier 
 dual-purpose birds, poultry-meat production has increased somewhat 
 less rapidly than the census data on chickens on farms would indicate. 
 
 Since 1920 the United States Department of Agriculture Bureau of 
 Agricultural Economics has issued annually estimates of chickens on 
 farms, chickens raised, and eggs produced (fig. 1). These data indicate 
 that while chicken numbers on farms and chickens raised have varied 
 from year to year, there has been no marked increase or decrease of 
 production since 1923. In contrast, egg production showed a distinct 
 upward trend. During the four years 1920-1923, egg production per 
 chicken raised averaged 40.9, whereas during the four years 1936-1939 
 the average was 50.6. This would indicate that the emphasis on high 
 egg-producing types of chickens has continued. 
 
 Regional Trends of Production. — According to the 1890 census, 132,- 
 702,000 chickens on farms or just over half (51.3 per cent) of all chickens 
 in the United States were in the east and west north central states (table 
 3 and fig. 2). The south central states had another 57,110,000, or 22.1 
 per cent. The north and south Atlantic states together had 61,884,000 
 chickens, or nearly 24.0 per cent. The mountain and Pacific states to- 
 gether had only 7,175,000 chickens, or only 2.7 per cent of all chickens 
 on farms. 
 
 Since 1890, while the chicken numbers on farms have increased by 
 about half, some change has taken place in the relative importance of 
 the different geographic divisions. In 1930 the north Atlantic, east north 
 central, south Atlantic, and south central states had declined somewhat 
 in relative importance. In 1890 these four divisions together had 68.8 
 per cent of all chickens on farms; in 1930 only 58.4 per cent. The west 
 north central states had 31.2 per cent in 1930 as compared with 28.5 per 
 cent in 1890. The largest relative change occurred in the mountain and 
 Pacific states. In 1930 the mountain states had 3.3 per cent of all farm 
 chickens as compared with only 0.6 per cent in 1890. In the Pacific states 
 the percentage had increased from 2.1 in 1890 to 7.1 in 1930. 
 
 In 1935 the position was somewhat different from that in 1930. The 
 north Atlantic, east north central, south Atlantic, and south central 
 states increased in relative importance. If comparisons are made be- 
 tween 1890 and 1935, only the north Atlantic, mountain, and Pacific 
 divisions increased their percentages of chickens on farms. 
 
 The percentages of chickens raised in different geographic divisions 
 since 1909 (table 4 and fig. 2) show much the same general tendencies 
 
Bul. 642 
 
 Problems Affecting Poultry Marketing 
 
 NORTH ATLANTIC 
 
 SOUTH ATLANTIC 
 
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 1890 1900 1910 1920 1930 1940 
 
 CHICKENS ON FARMS — 
 
 
 1890 1900 1910 1920 1930 1940 
 
 CHICKENS RAISED 
 
 Fig. 2. — Percentages of (1) all chickens in the United States by geographic 
 divisions, 1890-1935, and (2) chickens raised in the United States by geographic 
 divisions, 1909-1934. 
 
 Data from tables 3 and 4. 
 
10 
 
 University of California— Experiment Station 
 
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Bul. 642] Problems Affecting Poultry Marketing 11 
 
 as are shown by the percentages of chickens on farms. There are, how- 
 ever, important differences in the relative level of these two groups of 
 percentages. In the south Atlantic and south central states the level of 
 the percentages of chickens raised is above the level of chickens on farms. 
 In all other divisions the reverse is the case. 
 
 A more detailed picture of the relative importance of chicken pro- 
 duction in the various geographic divisions of the United States is af- 
 forded by an analysis of the estimates of chickens raised annually, made 
 since 1920 by the United States Department of Agriculture Bureau of 
 Agricultural Economics (table 5). These data show clearly the pre- 
 dominant importance of the west north central division, with the east 
 north central and south central divisions ranking next. 
 
 Chicken production increased in all divisions between 1920 and 1924. 
 For the country as a whole there has been no marked upward or down- 
 ward trend since the latter year, although there have been wide fluctua- 
 tions in the year-to-year levels of production. While these data cover too 
 short a period to permit of any very definite conclusions, production 
 since 1924 appears to be of a cyclical nature, the cycles ranging from 
 three to four years (table 5). This cycle bears a distinct relation to egg 
 prices and through these to feed prices. (The value of poultry meat pro- 
 duced is relatively less important than that of eggs produced.) If feed 
 prices are low as compared with egg prices farmers normally will in- 
 crease their flocks. In 1938 egg prices were relatively high in comparison 
 with feed prices (fig. 25). Hog prices were declining through the year. 
 The effect of this situation can be seen clearly by an examination of 
 hatchery sales in the United States (table 17). 
 
 While the volume of production in the east north central and west 
 north central divisions has fluctuated considerably from year to year 
 since 1924, the general level of production has not shown any pro- 
 nounced trend, the marked decline in 1934 and 1937 being due to the 
 severe droughts of 1934 and 1936. In the south central division the 
 tendency has been slightly downward over the past decade and a half. 
 No definite upward or downward trend is discernible in the data for the 
 south Atlantic division. From 1924 until 1930 the trend continued up- 
 wards in the chicken deficit areas — north Atlantic and western (moun- 
 tain and Pacific divisions combined). Since the latter year there has 
 been no distinct upward or downward movement in the north Atlantic 
 division; the western division showed a decline until 1938. 
 
 Relative changes in the annual production levels of chickens in differ- 
 ent geographic divisions have an important bearing on the annual level 
 of prices in various divisions. A decline in the production level in any 
 one divison, relative to production in others, will tend to increase the 
 
12 
 
 University of California — Experiment Station 
 
 level of chicken prices in thai division, relative to prices in ol hers. These 
 relations between production rind prices in the various geographic divi- 
 sions will be analyzed more fully in a later section ("Regional Trends in 
 Farm Chicken Prices," p. 99-103) . 
 
 Surplus and Deficit Areas. — A comparison of the percentage of chick- 
 ens raised in each geographic division with the percentage of the human 
 
 TABLE 5 
 
 Chickens Eaised Annually by Geographic Divisions, 1920-1939 
 
 Year 
 
 North 
 Atlantic 
 
 East 
 north 
 central 
 
 West 
 north 
 central 
 
 South 
 Atlantic 
 
 South 
 central 
 
 Western 
 
 United 
 
 States 
 
 1920 
 1921 
 1922 
 1923 
 1924 
 1925 
 1926 
 1927 
 1928 
 1929 
 1930 
 1931 
 1932 
 1933 
 1934 
 1935 
 1936 
 1937 
 1938 
 1939 
 
 thousands 
 39,700 
 55,300 
 53,200 
 55,300 
 46,200 
 67,900 
 70,000 
 74,300 
 71,400 
 77,600 
 81,500 
 75,900 
 79,500 
 83,500 
 75,100 
 82,500 
 93,200 
 81,000 
 87,700 
 90,600 
 
 thousands 
 97,300 
 112,700 
 124,100 
 132,700 
 148,800 
 143,400 
 148,600 
 153,600 
 143,900 
 153,800 
 156,300 
 145,700 
 152.600 
 160.300 
 138,900 
 152,400 
 161,900 
 133,700 
 145,400 
 151,000 
 
 thousands 
 126,700 
 139,400 
 155,000 
 181,500 
 190,000 
 198,000 
 205,300 
 208,000 
 202,000 
 221,400 
 230,300 
 207,100 
 210,300 
 223,200 
 188,363 
 181,700 
 201,300 
 162,300 
 191,000 
 208,300 
 
 thousands 
 71,500 
 76,600 
 80,300 
 92,200 
 97,300 
 77,900 
 82,200 
 87,200 
 76,900 
 79,200 
 81,300 
 79,500 
 89,400 
 83,900 
 82,000 
 88,000 
 99,200 
 87,200 
 98,200 
 
 105,400 
 
 thousands 
 107,400 
 127,300 
 127,200 
 144,700 
 153,400 
 137,500 
 151,800 
 160,800 
 141,800 
 148,100 
 152,600 
 138,800 
 149,000 
 141,300 
 132,300 
 131,600 
 148,600 
 130,900 
 142,600 
 155,900 
 
 32,100 
 38,400 
 39,200 
 42,500 
 42,600 
 53,900 
 60,300 
 67,000 
 63,900 
 70,800 
 74,900 
 62,400 
 54,700 
 57,900 
 52,600 
 54,300 
 59,900 
 53,000 
 51,300 
 61,700 
 
 thousands 
 474,700 
 549,700 
 579,000 
 648,900 
 678,300 
 678,700 
 718,300 
 750,400 
 700,000 
 751,100 
 777,000 
 709,400 
 735,500 
 750,100 
 669,300 
 690,600 
 764,100 
 648,300 
 716,200 
 772,900 
 
 Sources of data: 
 
 1920-1924: United States Department of Agriculture. Crops and Markets Supplement, p. 44. 
 February, 1925. 
 
 1925-1936: United States Department of Agriculture Bureau of Agricultural Economics. Farm 
 production and disposition, chickens and eggs, 1925-1937. p. 12, 14. December, 1938. (Mimeo.) 
 
 1937: United States Department of Agriculture Bureau of Agricultural Economics. Farm 
 production and disposition, chickens and eggs, 1937-1938. p. 4. March, 1939. (Mimeo.) 
 
 1938-1939: United States Department of Agriculture Agricultural Marketing Service. Farm pro- 
 duction and income — chickens and eggs, 1938-1939. p. 4. May, 1940. (Mimeo.) 
 
 population (tables 4 and 6 and fig. 3) in each division will give a rough 
 approximation of the relative surplus or deficit position of the various 
 divisions (areas in which the supply of chickens is in excess of or below 
 local consumption needs) of the United States. Such a comparison over 
 a period will indicate the extent to which individual divisions are chang- 
 ing their relative deficit or surplus positions. 
 
 In making such a comparison certain assumptions are involved. The 
 first is that the volume of poultry meat available for consumption in 
 each geographic division is approximately equal to the number of chick- 
 ens raised in each division; in other words, that the average weights of 
 
Bul. 642 
 
 Problems Affecting Poultry Marketing 
 
 13 
 
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14 
 
 University of California — Experiment Station 
 
 I 
 
 PERCENT CHICKENS RAISED 
 NORTH ATLANTIC 
 
 D p 
 
 30 
 25 
 20 
 
 U 15 
 cr 
 id 
 a- 10 
 
 am 
 
 % 09 '20 % 25 '30 "35 
 
 EAST NORTH 
 CENTRAL 
 
 '2 '2 5 '30 '35 
 
 SOUTH CENTRAL 
 
 30 
 
 25 
 
 20 
 
 »- 
 Z 
 
 ui 15 
 O 
 a 
 
 " 10 
 
 *09 
 
 *20 '25 *30 l 35 
 
 ERCENT POPULATION 
 SOUTH ATLANTIC 
 
 30 
 25 
 
 K 20 
 
 2 
 Ul 
 
 u 15 
 a. 
 u 
 °- 10 
 
 5 
 
 
 
 M 
 
 9 20 2 5 "30 x 35 
 
 30 
 
 
 
 WEST NORTH 
 CENTRAL 
 
 
 
 
 
 
 
 
 
 25 
 
 H 20 
 
 z 
 
 UJ 
 
 u 15 
 tr 
 
 Id 
 
 °- 10 
 
 5 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 1 
 
 
 
 
 
 
 
 
 09 
 
 '20 '25 '30 '35 
 MOUNTAIN 
 
 10 
 
 o 
 tr 5 
 
 j t i n m m 
 
 '0 9 
 
 '20 '25 '30 '3 5 
 
 PACIFIC 
 
 2 10 
 
 UJ 
 
 o 
 tr 
 u 5 
 
 Q. 
 
 iTlfllMl 
 
 09 
 
 *20 '25 '30 '35 
 
 Fig. 3. — Comparison between the percentages of chickens raised and 
 of the human population in the geographic divisions of the United. 
 States, 1909, 1920, 1925, 1930, 1935. 
 
 Data from tables 4 and 6. 
 
Bul. 642] Problems Affecting Poultry Marketing 15 
 
 chickens raised throughout the United States are about equal and that 
 the percentage of chickens consumed is in direct proportion to the num- 
 ber of chickens raised. The second assumption is that per-capita con- 
 sumption of chickens is about the same in all parts of the United States. 
 A third assumption is that the turnover is the same in all sections of the 
 country. 
 
 In several divisions of the United States where chickens are raised 
 principally for egg production, the predominant breed is likely to be 
 the White Leghorn. The average meat weight of chickens of this breed 
 is about one-third less than that of other breeds such as the Plymouth 
 Rock, Rhode Island Red, Wyandotte, and Orpington. 7 In addition, the 
 mortality among Leghorns in large commercial flocks is usually much 
 higher than is the case in smaller flocks where chickens are allowed 
 greater freedom and activity. A much smaller proportion of Leghorns 
 raised is thus likely ultimately to find its way into consumption as meat 
 than is true for heavier chicken breeds, most of which are found in 
 fairly small flocks. Moreover, the feeding of Leghorns is designed to 
 promote the production of eggs and not of meat. Leghorn hens thus are 
 likely to make an inferior quality of poultry meat. Where chickens are 
 kept for commercial egg production they are usually held for a shorter 
 period than they are in smaller farm flocks. 
 
 Unfortunately, no accurate quantitative data are available on the 
 relative importance of different breeds of chickens in the various geo- 
 graphic divisions of the United States. It is possible, however, to venture 
 a few general observations based upon opinions of poultry specialists 
 familiar with production conditions in different parts of the United 
 States. 8 
 
 In the south Atlantic and south central states heavy breeds of chickens 
 predominate. In the mountain and Pacific divisions (especially the lat- 
 ter), the predominant breed is the Leghorn. In the north Atlantic states 
 probably more than half of all the chickens raised annually are of the 
 heavier breeds, although in some states, particularly New Jersey and 
 parts of New York, Leghorns predominate. Until within comparatively 
 recent years the bulk of all chickens produced in the east north central 
 and west north central states was of the heavier breeds. However, during 
 the past few years, with the expansion of commercialized egg production 
 
 7 The average weight of Leghorns is 4^ pounds for hens and 6 pounds for cocks. 
 In contrast Wyandottes and Ehode Island Eeds average 6% pounds for hens and 8% 
 for cocks; Plymouth Eocks, 7% pounds for hens and 9% pounds for cocks; Orping- 
 tons, 8 pounds for hens and 10 pounds for cocks. (See : Jull, M. A. Poultry husbandry, 
 p. 32. McGraw Hill, New York. 1938.) 
 
 8 Based upon statements made by W. E. Newlon, Specialist in Agricultural Exten- 
 sion Service, University of California, and members of the Poultry Division, College 
 of Agriculture, University of California. 
 
16 University of California — Experiment Station 
 
 in these two divisions, the proportion of Leghorns raised has increased 
 materially. 9 
 
 The above information on the relative importance of light and heavy 
 breeds has been partially substantiated by the reports of baby chicks 
 produced by hatcheries. 10 By dividing the north Atlantic states into the 
 New England and middle Atlantic divisions, baby-chick production in 
 the New England division has run almost exclusively to the heavy breeds 
 (1938-1940), whereas production in the middle Atlantic states has run 
 slightly more to the light breeds. Outside of the middle Atlantic states, 
 the mountain and the Pacific states are the only other divisions which 
 have shown a tendency for production of light-breed baby chicks. 
 
 The data shown in figure 3 indicate that the north Atlantic division 
 was the most important deficit area; in other words, local chicken pro- 
 duction provided only a small percentage, probably less than half, of 
 the chickens consumed in that area. Since 1920, however, this division 
 has tended to provide a somewhat larger percentage of its consumption 
 needs for chickens. The Pacific division is also a deficit area although 
 the deficit position is not nearly so marked as in the north Atlantic 
 division. In the south Atlantic, east north central, and mountain states, 
 the percentages of chickens raised and of population were approxi- 
 mately equal; these divisions produced about as many chickens as were 
 consumed. More than half the chickens produced in the west north 
 central division from 1909 to 1934 were surplus to local consumption 
 needs and therefore available for shipment to the deficit areas on the 
 Atlantic and Pacific coasts. Small surpluses were also available in the 
 south central division. 
 
 On the basis of the broad generalizations mentioned under the as- 
 sumptions listed on pages 12-15, it is possible to draw the conclusion that 
 the north central states probably produce a somewhat larger percentage 
 of the United States supply of poultry meat than the percentages of 
 chickens raised shown in figure 3 would indicate. On the other hand, 
 probably the mountain and western states produce a considerably 
 smaller proportion of the total United States supply of poultry meat 
 than the percentages of all chickens raised in these two areas would 
 indicate. The estimates of the per-capita production (in pounds) of 
 chickens tend to confirm the above conclusions (table 7). 
 
 The north Atlantic and the western states stand out as deficit-chicken- 
 
 9 Some further light will be thrown on this subject in later sections — "Chickens 
 Eaised and Eggs Produced per farm in 1934" (p. 24-25) and "Size of Poultry 
 Farms and Flocks" (p. 25-31). 
 
 10 Mimeographed hatchery reports issued monthly by United States Department of 
 Agriculture Bureau of Agricultural Economics, Washington, D. C. Beginning in 1940 
 reports on hatchery operations were included in "Poultry and Egg Production" 
 (mimeographed) issued by the United States Department Agriculture Marketing 
 Service on the 15th of each month. 
 
Bul. 642] 
 
 Problems Affecting Poultry Marketing 
 
 17 
 
 production areas, whereas the west north central states are those of 
 greatest surplus. The east north central and south central states prob- 
 ably have only a slight surplus — if any. The south Atlantic states pro- 
 duce a smaller total weight of chickens than is indicated by the percent- 
 age of chickens found in this area. This apparent discrepancy has come 
 about largely as a result of the development of the commercial-broiler 
 
 TABLE 7 
 
 Per-Capita Production of Chickens in the United States by Geographic 
 
 Division, 1925-1939 
 
 Year 
 
 North 
 Atlantic 
 
 East north 
 central 
 
 West north 
 central 
 
 South 
 Atlantic 
 
 South 
 central 
 
 Western 
 
 United 
 States 
 
 1925 
 1926 
 1927 
 1928 
 1929 
 1930 
 1931 
 1932 
 1933 
 1934 
 1935 
 1936 
 1937 
 1938 
 1939 
 
 pounds 
 7.9 
 7.9 
 8.3 
 7.8 
 8.3 
 8.4 
 8.1 
 8.5 
 8.9 
 7.9 
 8.7 
 10.1 
 8.7 
 10 
 10.3 
 
 pounds 
 25.1 
 25.5 
 25.5 
 23.4 
 24.7 
 24.3 
 23.2 
 25.0 
 25.8 
 21.9 
 24.2 
 26.0 
 21.2 
 23.0 
 24.2 
 
 pounds 
 
 (13 
 
 55.0 
 55 3 
 46.2 
 49.3 
 56.8 
 59.6 
 
 pounds 
 16.3 
 17.1 
 18.4 
 15.8 
 16.5 
 
 16.7 
 16.4 
 18.3 
 16.5 
 16.1 
 17.5 
 20.1 
 17.7 
 18.2 
 19.7 
 
 pounds 
 25.0 
 27.4 
 28.7 
 24.4 
 25.6 
 25.5 
 23.2 
 24.5 
 22.9 
 21.5 
 21.4 
 23.9 
 21.6 
 21.3 
 22.3 
 
 pounds 
 16.2 
 17.5 
 18.9 
 17.1 
 18.3 
 19.0 
 15.2 
 13.8 
 14.9 
 12.8 
 13.5 
 15.1 
 13.6 
 11.6 
 14.9 
 
 pounds 
 22.7 
 23.7 
 
 24.3 
 22.0 
 23 5 
 23.6 
 21.8 
 22.7 
 22.9 
 19.9 
 20.8 
 23.0 
 21.2 
 21.1 
 22.7 
 
 Sources of data: 
 
 1925-1936: United States Department of Agriculture Bureau of Agricultural Economics. Farm 
 production and disposition, chickens and eggs, 1925-1937. p. 16. December, 1938. (Mimeo.) 
 
 1937: United States Department of Agriculture Bureau of Agricultural Economics. Farm pro- 
 duction and disposition, chickens and eggs, 1937-1938. p. 18. March, 1939. (Mimeo.) 
 
 1938-1939: United States Department of Agriculture Agricultural Marketing Service. Farm pro- 
 duction and income, chickens and eggs, 1938-1939. p. 20. May, 1940. (Mimeo.) 
 
 industry in Maryland, Delaware, and Virginia (south Atlantic divi- 
 sion) . It is highly probable that this area has a deficit as figure 3 and the 
 above data would indicate. 
 
 Data released by the United States Department of Agriculture, Agri- 
 cultural Marketing Service 11 indicate that the average weight of chickens 
 sold in 1939 was 3.88 pounds. The average weights of birds sold in the 
 various geographic divisions in 1939 were estimated to have been : 
 
 Geographic division Pounds per bird 
 
 East north central 4.28 
 
 West north central 4.14 
 
 North Atlantic 4.08 
 
 South central 3.53 
 
 South Atlantic 3.23 
 
 Western 3.20 
 
 11 Data from : United States Department of Agriculture Agricultural Marketing 
 Service. Farm production and income, chickens and eggs, 1938-1939. p. 20. May, 
 1940. (Mimeo.) 
 
18 University of California — Experiment Station 
 
 Table 7 brings out rather clearly that geographically the largest pro- 
 duction of poultry lies in the surplus-feed-producing divisions and this 
 again emphasizes the relation between feed and the poultry industry. 
 There is a very great difference between the Middle West, the Pacific 
 Coast, and the areas adjacent to the great cities of the Atlantic seaboard 
 in the extent to which feed is bought or produced by the farmer raising 
 chickens. The producer of chickens in the Pacific and north Atlantic 
 coast divisions buys large quantities of feed for his poultry. The farmer 
 in the west north central states probably buys very little feed for poul- 
 try. Production of poultry in the latter division is a mechanism for the 
 marketing of feed crops, as is beef and pork production. 
 
 Climate is also involved. In almost all places where poultry is kept on 
 any considerable scale, egg production and egg prices are important. 
 Since eggs are customarily held by the farmer and often also by the 
 huckster for some days before they are delivered to the packing plant, 
 the weather is important. In warm weather eggs deteriorate and, even if 
 they do not go bad, they do not stand up well in storage. Lower prices are 
 paid for eggs from the southern section of the country, and such eggs are 
 not by choice put into storage. This gives the cooler parts of the country, 
 the west north central and the east north central states, a very great ad- 
 vantage in egg production. And this, together with the availability of 
 corn and other feeds, is one of the reasons responsible for the concentra- 
 tion of large numbers of fowl in these sections. 
 
 Per-Capita Consumption of Chickens. — The data on the relative levels 
 of per-capita consumption in the various geographic divisions of the 
 United States are even more meager and unsatisfactory. There is ap- 
 parently some agreement on general trends in the United States. Be- 
 tween 1910 and 1919 there was probably a decline in the per-capita 
 consumption of all poultry. 12 With greater urban prosperity after the 
 World War, consumption of all poultry probably increased. Between the 
 late twenties and the late thirties there was probably a decline in per- 
 capita consumption of all poultry which probably was more pronounced 
 in urban than in rural areas. Studies recently made indicate clearly that 
 families with higher food budgets spend more for poultry than those 
 with lower food budgets. 
 
 Data released by the United States Department of Agriculture Bu- 
 reau of Agricultural Economics 18 support the above statement relative 
 
 12 Montgomery, E. G., and C. H. Kardell. Apparent per-capita consumption of 
 principal foodstuffs in the United States. U. S. Dept. Com. Bur. Foreign and Dom. 
 Com., Dom. Com. Ser. 38:26. 1930. 
 
 The National Resources Board. Agricultural land requirements and resources. Re- 
 port on Land Planning. Part 3:5. 1935. 
 
 13 Stiebeling, Hazel K., and Esther F. Phipard. Diets of families of employed 
 wage earners and clerical workers in cities. U. S. Dept. Agr. Cir. 507:1-141. 1939. 
 
Bul. 642] 
 
 Problems Affecting Poultry Marketing 
 
 19 
 
 to a shrinking of per-capita chicken consumption in the thirties (through 
 1938) . Chicken consumption in pounds per capita for the United States 
 from 1925 through 1939 has been estimated as : 14 
 
 Pounds Pounds 
 
 per capita Year per capita 
 
 22.7 1933 23.2 
 
 22.6 1934 21.3 
 
 Year 
 1925 
 1926 
 1927 
 1928 
 1929 
 1930 
 1931 
 1932 
 
 .24.0 
 ,23.0 
 22.6 
 24.5 
 22.2 
 22.5 
 
 1935 
 1936 
 1937 
 1938, 
 1939 
 
 20.6 
 21.9 
 ,21.2 
 20.2 
 22.1 
 
 Additional light can be focused on regional chicken consumption by 
 data obtained in a cost-of-living survey made in 1918-19 by the United 
 States Department of Labor Bureau of Labor Statistics, in collaboration 
 with the National War Labor Board (table 8 ) . This survey covered white 
 
 TABLE 8 
 
 Average Annual Per-Capita Consumption of Poultry in Industrial 
 Centers by Geographic Divisions, 1918-1919 
 
 Geographic division 
 
 Pounds per capita 
 
 Per cent of average 
 for United States 
 
 
 Chickens 
 
 Other poultry 
 
 Chickens 
 
 Other poultry 
 
 North Atlantic 
 
 5.02 
 
 5.84 
 4.65 
 4.56 
 4.04 
 
 4.78 
 
 0.58 
 0.57 
 0.54 
 0.50 
 1.04 
 
 0.63 
 
 105 
 122 
 
 97 
 95 
 
 85 
 
 100 
 
 92 
 
 
 90 
 
 
 86 
 
 South central 
 
 79 
 
 
 165 
 
 United States average 
 
 100 
 
 
 
 Source of data: 
 
 United States Department of Agriculture. Agriculture Yearbook 1924: 1126. 1925. 
 
 families of wage earners or salaried workers in 92 cities or localities in 
 42 states, the cities varying in size from New York to small country 
 towns of a few thousand population. No attempt was made in this survey 
 to collect data on consumption of farm families nor of Negro families in 
 cities. 
 
 "Data for 1925-1936 from: United States Department of Agriculture Bureau of 
 Agricultural Economics. Farm production and disposition, chickens and eggs, 1925- 
 
 1937. p. 16. December, 1938. (Mimeo.) 
 
 Data for 1937-1938 from: United States Department of Agriculture Bureau of 
 Agricultural Economics. Farm production and disposition, chickens and eggs, 1937- 
 
 1938. p. 18. March, 1939. (Mimeo.) 
 
 Data for 1939 from: United States Department of Agriculture Agricultural Mar- 
 keting Service. Farm production and income, chickens and eggs, 1938-1939. p. 20. 
 May, 1940. (Mimeo.) 
 
20 University of California — Experiment Station 
 
 Because the level of per-capita consumption of chickens would vary 
 annually according to changes in population and the total volume of 
 chicken meat marketed, the relative rather than the absolute levels of 
 consumption in the different divisions would have more significance. 
 The survey showed that the per-capita consumption in the western 
 states was only about 85 per cent of the average for the United States 
 as a whole, whereas that in the south Atlantic states was 22 per cent 
 higher than the United States average. 
 
 It is impossible to tell whether and to what extent the absolute and 
 relative levels of per-capita consumption of chicken meat in the various 
 geographic divisions would have been modified if the survey had covered 
 rural as well as urban families. Even if these data can be regarded as a 
 fairly accurate portrayal of the relative levels of per-capita consump- 
 tion of both rural and urban families in 1918-19, a still further difficulty 
 arises. No data are available to indicate whether the same relative levels 
 of per-capita consumption by divisions have been maintained or to what 
 extent the relative per-capita consumption of chicken meat in the dif- 
 ferent divisions has been changed. 
 
 Poultry dealers and poultry specialists interviewed during the course 
 of this study stated that it was their belief that per-capita consumption 
 of chickens is highest in the southern states and lowest in the Pacific 
 states. None of the persons interviewed, however, would venture an 
 estimate as to just how large the differences were. 
 
 Assuming that the data collected in the 1918-19 survey were fairly 
 representative of the relative levels of rural and urban consumption in 
 the different geographic divisions and that the relative levels have not 
 been greatly modified since that time, the percentage of all chicken meat 
 consumed in the south Atlantic states is a somewhat larger percentage 
 of the total United States consumption of chickens than the percentages 
 of population in figure 3 would indicate. On the other hand, the per- 
 centage of population in the western states would tend to overstate the 
 percentage of all chicken meat consumed in this region. In spite of this, 
 however, the ratio between percentages of all chickens raised and of 
 population probably underemphasizes the deficit position of the western 
 states. In other words, the percentage of chickens raised overstates the 
 proportion of all chicken meat produced more than the percentage of 
 population overstates the proportion of all chicken meat consumed. 
 
 A more recent survey of the diets of families of employed wage earn- 
 ers and clerical workers in different cities offers additional information 
 on poultry consumption in different divisions. 15 The estimated annual 
 
 15 Stiebeling, Hazel K., and Esther F. Phipard. Diets of families of employed wage 
 earners and clerical workers in cities. U. S. Dept. Agr. Cir. 507:124. 1939. 
 
Bul. 642] Problems Affecting Poultry Marketing 21 
 
 per-capita poultry consumption reported for the above classes of work- 
 ers by division and color of family in 1934—1936 was : 
 
 North Atlantic cities, 843 white families, 16.1 pounds 
 East south central cities, 282 white families, 11.2 pounds 
 Pacific cities, 441 white families, 10.4 pounds 
 Southern cities, 222 Negro families, 12.6 pounds. 
 
 These data partially confirm the data obtained in the 1918-19 survey 
 of the Department of Labor. Poultry consumption apparently is high 
 in the north Atlantic cities and relatively low in the cities of the Pacific 
 Coast. The data from the southern states indicate that poultry consump- 
 tion in the cities of that division is higher than in the Pacific Coast cities. 
 It is highly probable that in the rural areas of the southern states per- 
 capita consumption is higher than in rural areas of the West. The latter 
 area with its more intensive specialization has a smaller percentage of 
 farms with chickens. 
 
 Imports mid Exports of Poultry and Eggs. — The foreign trade in 
 poultry plays a minor role. Exports of both live and dressed poultry 
 from 1923 to 1929 never totaled 6 million pounds and since the latter 
 year they have generally averaged less than half this amount. Imports 
 of poultry for consumption have likewise dropped. Between 8 and 9 mil- 
 lion pounds were imported in 1926 and in most recent years the total 
 has been under a million pounds. 
 
 Inasmuch as poultry meat is to a considerable extent a by-product of 
 egg production, it should follow that anything which tends to lower the 
 price of eggs, such as imports, might tend to raise the relative price of the 
 by-product, meat. A few years prior to the beginning of the World War 
 (1910-1913) imports of egg products, for example dried or frozen eggs 
 and yolks, began to appear on the American market. A peak in these 
 imports was reached in the twenties. In the five years ending in 1929 
 the equivalent of approximately 47,000,000 dozens of eggs were im- 
 ported annually into the United States. Higher tariffs, disturbances such 
 as in the Far East, reduced the annual imports to less than the equiva- 
 lent of 19,000,000 dozen in the similar period ending in 1938. 
 
 Domestic exports of egg products have never been of any considerable 
 amount. Imports of shell eggs, while not equaling the total imports of 
 all types of eggs (in fresh-egg equivalents) were almost half as large 
 from 1925 through 1929. An annual average of not over 25,000,000 doz- 
 ens of eggs (in egg equivalents) in exports in the five years ending in 
 1929 dropped to less than 3,000,000 in the similar period ending in 1938. 
 
 While the imports of egg products have not been large in the few years 
 ending in 1938, they were not inconsiderable in the decade of the twen- 
 ties. In two of the years, 1920 and 1925, the imports (in egg equivalents) 
 
22 University of California — Experiment Station 
 
 were slightly less than half of the total egg production of California in 
 1934. While these eggs may not be coming in now (1940) because of the 
 disturbances in the Orient or because of tariff barriers, they have come 
 in, in the past and may come in again in the future. 
 
 LOCATION AND CHARACTERISTICS OF CHICKEN PRODUCTION IN THE 
 
 UNITED STATES 
 
 Number of Farms Reporting Chickens. — According to the 1935 Census 
 of Agriculture 85.6 per cent of all farms in the United States reported 
 having chickens on hand on January 1, 1935 (table 31) . The proportion 
 
 /".•^O / ' ' ' • / " • "M 
 
 
 "i~p*'S 
 
 ii^ii^Tv 
 
 0^^r' 
 
 W: / ^T^r-— EF^ 
 
 m 
 
 Of":: 
 
 
 V' •'• • \ h~~^H— -li-* *'• y- ,;: •• 
 
 
 EACH DOT REPRESENTS \ - 
 
 500,000 CHICKENS RAISED \ "•'•"■ 
 
 
 '. * .*7« » * 
 
 '■'tJ-< 
 
 s^jX 
 
 Fig. 4. — Location of chicken production, United States, 1934. 
 Data from table 31. 
 
 of all farms reporting chickens, however, varied considerably by geo- 
 graphic divisions and by states. In the north central, south Atlantic, and 
 south central states over 87.0 per cent of all farms are shown to have 
 had chickens, in contrast with only 68.9 per cent of the farms in the 
 Pacific division. In six states — Indiana, Illinois, Michigan, Iowa, Mis- 
 souri, and Nebraska (all in the north central division) — over 90.0 per 
 cent of the farms reported having chickens. On the other hand, less than 
 65.0 per cent of the farms in four states, Massachusetts, Connecticut, 
 Arizona, and California, had chickens on January 1, 1935. 
 
 The number of farms in the United States reporting chickens on farms 
 amounted to 5,833,079 as compared with 5,212,762 farms reporting as 
 having raised chickens in 1934 and 5,579,199 reporting as having pro- 
 
Bul. 642] 
 
 Problems Affecting Poultry Marketing 
 
 23 
 
 duced eggs. These data indicate that large numbers of farms do not 
 raise their own chickens, but purchase grown chickens. This is particu- 
 larly true of the Pacific states, where the number of farms reporting 
 chickens raised in 1934 was only 72.1 per cent of the number reporting 
 chickens on farms on January 1, 1935. The corresponding figure for the 
 United States as a whole was 89.4 per cent. 
 
 Location of Chicken Production in the United States. — As was stated 
 previously (p. 8) the chicken industry of the United States is con- 
 centrated largely in the east north central, west north central, and south 
 
 TABLE 9 
 
 Ten Leading States in Chickens Eaised and Egg Production in 1934 
 
 
 Chickens raised 
 
 State 
 
 Egg production 
 
 State 
 
 Number 
 
 Per cent 
 
 of United 
 
 States 
 
 Dozens 
 
 Per cent 
 
 of United 
 
 States 
 
 
 thousands 
 42,393 
 33,401 
 33,294 
 29,473 
 29,034 
 27,747 
 26,721 
 24,745 
 24,578 
 23,598 
 
 per cent 
 7.1 
 5.6 
 5.6 
 4.9 
 4.8 
 4.6 
 4.6 
 4.1 
 4.1 
 3.9 
 
 
 thousands 
 147,422 
 120,976 
 118,284 
 117,779 
 112,217 
 109,541 
 106,785 
 102,576 
 97,167 
 93,195 
 
 per cent 
 6.8 
 
 Illinois 
 
 Missouri 
 
 Ohio 
 
 Ohio 
 
 Missouri 
 
 California 
 
 Pennsylvania 
 
 Illinois 
 
 Texas 
 
 5.6 
 5.5 
 5.4 
 
 Kansas 
 
 5.2 
 
 Texas 
 
 5.1 
 
 
 4.9 
 
 
 4.7 
 
 
 
 4.5 
 
 
 Wisconsin 
 
 4.3 
 
 
 
 Source of data: 
 
 United States Department of Commerce Bureau of the Census. Census of Agriculture, 1935. 
 Vol. 2: XXX-XXXIII. 1936. 
 
 central divisions, which together accounted for about 68.6 per cent of all 
 chickens raised in 1934 (table 31 and fig. 4). These three divisions to- 
 gether, however, had only 49.1 per cent of the human population. The 
 north Atlantic and south Atlantic divisions together, with 41.5 per cent 
 of the population, raised only 23.5 per cent of the chickens. Similarly, 
 the western states with 9.4 per cent of the population raised only 7.9 per 
 cent of the chickens. 
 
 The first ten states in order of importance as regards chickens raised 
 and eggs produced in 1934 are shown in table 9. With the exception of 
 Texas and Pennsylvania, all ten largest chicken-producing states are in 
 the north central division. These ten states together accounted for nearly 
 50 per cent of all chickens raised in 1934. The order with regard to egg 
 production was somewhat different. California, New York, and Wiscon- 
 sin, which did not figure among the ten largest chicken-producing states 
 ranked four, nine, and ten respectively as regards egg production. The 
 
24 
 
 University of California — Experiment Station 
 
 ten leading egg-producing states accounted for 52 per cent of all eggs 
 produced in the United States in 1934. 
 
 The number of chickens raised for the United States as a whole in 1934 
 averaged 4.7 per capita. The variation by geographic divisions is con- 
 siderable, ranging from 1.9 chickens per capita in the north Atlantic 
 division to 12.4 in the west north central states. In the Pacific division 
 the average was 3.6 chickens per capita, or about 25 per cent below the 
 average for the country as a whole. On a state basis the variation is even 
 
 ^y//^W//. 
 
 
 
 
 
 
 
 
 
 
 / y$vV/Y/ 
 
 // /£*V//A' 
 
 
 
 
 
 m 
 
 s0m 
 
 \A3^-y 
 
 
 
 K^/// x ^ 
 
 
 
 7? B 
 
 \ (id j7a 
 
 
 y//\ m 
 
 
 
 \/j^W//\ l 
 
 13] K 
 
 ///O/// 
 
 //&£///. 
 
 A m 
 
 \sy^s.X>V/\£LZ>\/ 
 
 
 
 T j -\ 
 
 -J2 4-.4J 
 
 
 od^KXXj///; 
 
 
 
 
 /V/Ao&fmkl 
 
 
 WF^/^yyyv' 
 
 
 
 
 
 
 
 
 /un/y 
 
 /y^Z/yT 
 
 
 
 LEGEND 
 - 3 
 
 □ 
 
 
 / ///^v//y 
 
 y/%y^yY//// 
 
 
 V///1 
 
 
 
 
 * ' 7 v\ 
 
 3.1 - 6 
 
 V7A 
 
 
 
 
 
 Lgo] V 
 
 
 
 6.1 - 9 
 
 M 
 
 
 
 
 
 
 
 
 9.1 & OVER 
 
 □ 
 
 
 
 
 
 
 
 
 Fig. 5. — Chickens raised per capita, United States, 1934. 
 Data from table 31. 
 
 more marked, ranging from 0.9 chickens raised per capita in Rhode 
 Island to 18.1 in Nebraska, and 24.4 in Delaware (fig. 5). In California 
 only 3.2 chickens per capita were raised. 
 
 Chickens Raised and Eggs Produced per Farm in 1934. — The average 
 number of chickens raised per farm reporting chickens in the United 
 States in 1934 was 115, ranging from 65 in the south central and 79 in 
 the south Atlantic divisions to 192 in the north Atlantic and 200 in the 
 Pacific divisions (table 31 and fig. 6) . In only seven states — New Hamp- 
 shire, Massachusetts, Rhode Island, Connecticut, New Jersey (in the 
 north Atlantic division), Delaware (in the south Atlantic division) and 
 California (in the Pacific division) — did the number raised per farm 
 exceed 250. In three states in the south central division the number of 
 chickens per farm averaged less than 50. 
 
 For the United States as a whole the average number of eggs produced 
 
Bul. 64^ 
 
 Problems Affecting Poultry Marketing 
 
 25 
 
 per farm in 1934 was 387 dozen, ranging from 173 dozen in the south 
 central division to 1,045 dozen in the Pacific division (table 31). The 
 smallest number of eggs produced per farm, 88 dozen, was in South Caro- 
 lina and the largest number, 1,718 dozen, in New Jersey, California com- 
 ing second with 1,370 dozen (fig. 7). 
 
 Size of Poultry Farms and Flocks. — Some further light on the charac- 
 teristics of poultry production in the United States is obtained from a 
 study of census data on types of farms producing chickens and size of 
 
 LEGEND 
 
 ^— 
 
 - 75 
 
 □ 
 
 76 - 150 
 
 O 
 
 151- 225 
 
 ^ 
 
 226-300 
 
 W 
 
 301 & OVER 
 
 □ 
 
 Fig. 6. 
 
 -Average number of chickens raised per farm, United States, 1934. 
 Data from table 31 
 
 flocks. Ill the 1935 Census of Agriculture, data were obtained on the size 
 of poultry flocks on farms. Tables 10, 32, and 33 clearly point to the 
 marked differences in poultry production in different sections of the 
 United States. In 1935 there were only 11,172 farms with flocks of over 
 1,000 chickens and 8,343 of these, or almost 75 per cent w r ere in either 
 the Pacific or north Atlantic divisions (table 32). Flocks in all of the 
 other divisions were comparatively small. The larger flocks declined in 
 the Pacific division between 1930 and 1935 while they increased ma- 
 terially in the north Atlantic division. 
 
 Table 10 brings out even more clearly than table 32 the contrasts be- 
 tween the chicken industry of the Pacific Coast and other sections of the 
 country. In the Untied States over 87 per cent of the chickens in 1935 
 were in farm flocks of less than 400 birds (table 10). The corresponding 
 percentages were 94, 63, and 43 for the west north central, north At- 
 
26 
 
 University of California — Experiment Station 
 
 co 
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Bul. 642] 
 
 Problems Affecting Poultry Marketing 
 
 27 
 
 lantic, and Pacific states, respectively. Flocks of over 1,000 chickens 
 accounted for only 5 per cent of all the chickens on farms in the country 
 as a whole. In the commercial sections — the Pacific and north Atlantic 
 states — the percentages were 35 and 16, respectively, while in the west 
 north central states the percentage was approximately 0.5. 
 
 Apparently there is a greater specialization in egg than in chicken 
 production. While about 5 per cent of the chickens raised in the United 
 States in 1934 come from flocks of over 1,000 chickens (table 33) eggs 
 
 Fig. 7. — Eggs produced per farm (in dozens), United States, 1934. 
 Data from table 31. 
 
 produced from the large flocks amount to almost 8 per cent of the total 
 for the country (table 34). In the Pacific Coast states the larger flocks 
 accounted for almost 38 per cent of the egg production and about 34 
 per cent of the chickens raised. 
 
 The 1930 Census classified farms by types. Poultry farms were those 
 on which over 40 per cent of the farm income was derived from chickens 
 and eggs. Only 163,751 or about 3.0 per cent of the 5,372,597 farms re- 
 porting chickens on hand on April 1, 1930, were classified as poultry 
 farms (table 11). In the Pacific division, 14.6 per cent of all farms with 
 chickens were classified as poultry farms ; in the north Atlantic division, 
 8.9 per cent, and in the south central division, only 0.8 per cent. The 
 poultry farms, however, had 14.7 per cent of all chickens on farms in the 
 United States; in the Pacific division, 67.1 per cent; in the north At- 
 
28 
 
 University of California — Experiment Station 
 
 « £ 
 
 co r* 
 
 C C 
 
 O co M-S ,-, 
 
 » "5 O) lO 
 
 W OO O) CO * 
 O CO CO t- t~ 
 
 CO O) Oi »o O) 
 
 N to OJ ® 
 
 CO 00 05 CO t- 
 
 S 2 
 
 m ee * ce m eo w 
 ■ o co a> co 
 
 CO O >o CO ^ 
 
 CO CO CM ■>»< -<t< 
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 CO ■* CO (N CO 
 
 ^> OO O »o ^ 
 
 g O M Ki CO 
 
 
 d ^3 M jS + 
 
 j * ^ j "S £ 
 
 s a | g § | § 
 
 Z W £ co m S Cm 
 
 2 3 
 
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 cp W 
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 co c3."£ 
 Kg 
 
 flH CD 
 
Bul. 642] Problems Affecting Poultry Marketing 20 
 
 lantic division, 33.7 per cent; and in the south central division, only 
 4.4 per cent. 
 
 The average-sized poultry farm in the United States had 339 chickens 
 on hand on April 1, 1930, the range being from 683 chickens in the Pa- 
 cific division to only 214 and 218 chickens per farm in the west north 
 central and east north central divisions, respectively. Average chicken 
 numbers on hand on other than poultry farms for the United States as a 
 whole was 62, ranging from only 32 in the south Atlantic states to 112 
 in the west north central states. The average for the mountain and Pa- 
 cific divisions was 57 each. 
 
 The 1930 Census subdivided poultry farms on the basis of area (fig. 8) . 
 In the Pacific division 69 per cent of the poultry farms were less than 20 
 acres in size, about 86.5 per cent less than 50 acres. In the mountain di- 
 vision nearly 53 per cent of the poultry farms were less than 20 acres 
 and about 70 per cent less than 50 acres. In the other divisions the ma- 
 jority of poultry farms were in excess of 20 acres. In the north Atlantic 
 states, 57.2 per cent of the poultry farms were between 20 and 174 acres 
 and only 38.8 per cent less than 20 acres. In the east north central di- 
 vision, 75.5 per cent of the poultry farms were over 20 acres in size ; in 
 the west north central division, 76.3 per cent ; in the south Atlantic divi- 
 sion, 69.5 per cent; and in the south central division, 74.9 per cent. In 
 all the divisions a small number of farms classified as poultry farms ex- 
 ceeded 175 acres in size. 
 
 It is probable that the preponderance of the poultry farms of less than 
 20 acres and a considerable number of the farms, 20 to 49 acres in size, 
 were specialized farms, devoted primarily to commercial egg production. 
 On such farms the Leghorn breed of chickens would predominate. On the 
 other hand, poultry farms in excess of 50 acres would very likely be more 
 diversified; poultry raising, while the most important single activity, 
 would provide only one of several sources of farm income. A considerable 
 proportion of the chicken flocks on the larger farms would be composed 
 of other than Leghorn breeds. On "other" farms (farms on which less 
 than 40 per cent of the income is from poultry) heavier breeds would 
 tend to predominate and chicken production would largely be a side-line 
 enterprise. While it is probable that a not inconsiderable proportion of 
 "other" farms in the north Atlantic, mountain, and Pacific divisions 
 would raise Leghorn chickens, it is just as likely that the large majority 
 of flocks on "other" farms in the east north central, west north central, 
 south Atlantic, and south central divisions (which together had about 
 86 per cent of all chickens on "other" farms) are composed principally 
 of the heavier breeds of chickens. 
 
 These data on types of farms and size of farms thus indirectly throw 
 
30 
 
 University of California — Experiment Station 
 
 some light on the relative importance of Leghorns on farms in the dif- 
 ferent geographic divisions. In the mountain and Pacific divisions, where 
 most of the poultry farms are small in size but with large flocks, the Leg- 
 horn is the predominant breed of chicken. In the north Atlantic division, 
 especially in some states where commercial egg production is important, 
 a considerable proportion of the chickens is also of the Leghorn breed. 
 
 NORTH ATLANTIC 
 
 30 
 
 uj20 
 
 u 10 
 
 ■ HIM. 
 
 EAST NORTH CENTRAL 
 
 u 20 
 
 u I 
 
 WEST NORTH CENTRAL 
 
 SOUTH ATLANTIC 
 
 SOUTH CENTRAL 
 
 30 
 
 20 
 
 u 10 
 
 30 
 
 jJliJ ": illlm 
 
 MOUNTAIN 
 
 PACIFIC 
 
 UNITED STATES 
 
 ACRES 
 
 30 
 
 20 
 
 ■ -I I, 
 
 ■inn.- 
 
 I i 
 o m 
 
 °> 2 2! * 
 
 T f ? fl 
 
 O i 
 
 tf> o 
 
 o 
 
 
 ACRES 
 
 Fig. 8. — Percentages of poultry farms in the United States and its geographic 
 divisions, 1930. 
 
 Data from: United States Department of Commerce Bureau of the Census. Fifteenth Census 
 of the United States, 1930. Agriculture. Type of farm, vol 3(3) :50. 1932. 
 
Bul. 642] 
 
 Problems Affecting Poultry Marketing 
 
 31 
 
 In the other four divisions, however, Leghorns are very likely to compose 
 only a small part of the chickens raised. 18 
 
 Chickens Consumed on Farms or Sold. — Not all chickens raised each 
 year are consumed as meat the same year. A large proportion of the hens 
 is carried over into subsequent years for egg production and replaces 
 hens carried over from previous years. A certain proportion of the lat- 
 ter, however, dies before ready to be sold as meat. The United States De- 
 partment of Agriculture Bureau of Agricultural Economics estimates 
 the mortality of mature birds on farms at the beginning of each year to 
 
 TABLE 12 
 Chickens Kaised, Consumed on Farms, or Sold in 1938 
 
 Geographic 
 division 
 
 Raised 
 
 Chickens 
 produced 
 
 Consumed 
 on farms 
 
 Sold 
 
 Consumed 
 
 on farms 
 
 or sold 
 
 Chickens sold 
 
 as a percentage 
 
 of chickens 
 
 consumed on 
 
 farms and 
 chickens sold 
 
 
 thousands 
 87,687 
 
 145,406 
 
 191,004 
 98,225 
 
 142,584 
 20,223 
 31,070 
 
 716,199 
 
 thousands 
 80,613 
 
 129,957 
 
 172,258 
 90,891 
 
 128,131 
 17,934 
 26,916 
 
 646,700 
 
 thousands 
 
 12,850 
 
 40,774 
 
 56,687 
 
 42,196 
 
 73,189 
 
 7,561 
 
 6,871 
 
 240,128 
 
 thousands 
 65,100 
 84,405 
 103,854 
 45,492 
 48,975 
 9,655 
 22,017 
 380,498 
 
 thousands 
 77,950 
 
 125,179 
 
 160,541 
 87,688 
 
 122,164 
 16,216 
 28,888 
 
 620,626 
 
 per cent 
 83.5 
 
 
 67.4 
 
 
 64.7 
 
 
 51.9 
 
 South central 
 
 40.1 
 59.5 
 
 
 76.2 
 
 
 61.3 
 
 
 
 Source of data: 
 
 United States Department of Agriculture Bureau of Agricultural Economics. Farm production 
 and disposition, chicken and eggs, 1937-1938. 18 p. March, 1939. (Mimeo.) 
 
 be at least 12 per cent. For recent years this figure should probably be 
 somewhat higher — especially in the commercial egg-producing sections 
 of the country. The Bureau has prepared for several years, in addition 
 to its annual estimates of chickens on hand and chickens raised, an esti- 
 mate on chickens produced (table 12). The latter estimate is obtained 
 by deducting from the estimate of chickens raised each year the esti- 
 mated death losses (12 per cent), of the mature chickens estimated to 
 be on hand at the beginning of each year. 
 
 A considerable proportion of chickens produced annually does not 
 enter into commercial channels for poultry meat, but is consumed on 
 farms. According to estimates of the Bureau of Agricultural Economics, 
 620,626,000 chickens were consumed on farms or sold in 1938 (table 12) . 
 Of this number 240,128,000, or 38.7 per cent were consumed on farms. 
 The proportion of chickens sold to all chickens varied considerably in 
 the different geographic divisions. In the north Atlantic division over 
 
 16 There are indications, however, that commercialized egg production (from Leg- 
 horns) has increased considerably since 1930 in the east north central and west north 
 central divisions. 
 
32 University of California — Experiment Station 
 
 83 per cent of the chickens (consumed on farms or sold) were sold. In 
 the Pacific states the percentage was over 76. In California the percent- 
 age was 82.7, approximating that for the north Atlantic division. In the 
 east north central and west north central divisions about 65 per cent was 
 sold ; in the mountain division, about 60 per cent. In the south Atlantic 
 division approximately one half were consumed on farms and the other 
 half sold. In the south central division larger numbers of chickens were 
 consumed on farms than were sold. Sales of chickens amounted to only 
 about 45 per cent (for the two divisions) of all chickens consumed on 
 farms or sold. A not inconsiderable proportion of the chickens sold is 
 probably consumed in the states in which they are produced. 
 
 These data are significant in that they indicate that while considerable 
 numbers of chickens are produced in the southern states, only a small 
 aggregate quantity is available for shipment to the large consuming 
 markets of the East and West. 
 
 TREND AND LOCATION OF CHICKEN PRODUCTION IN CALIFORNIA 
 
 Development. — Between 1890 and 1930 chicken numbers on California 
 farms increased nearly five times (table 13). In the earlier year Cali- 
 fornia had 3,504,000 chickens, or only about 1.4 per cent of all chickens 
 on farms in the United States; in 1930 about 4.6 per cent of the total 
 and approximately two thirds (64.9 per cent) of those in the Pacific 
 division. In 1935, however, numbers on California farms had declined 
 to 14,043,000 as compared with 17,467,000 in 1930. The decline for the 
 entire United States between 1930 and 1935 was 7,275,000, so that nearly 
 50 per cent of the United States decrease was accounted for by the de- 
 cline in California. 
 
 In 1890 the south coast, Sacramento Valley, San Joaquin Valley, and 
 southern California sections each had approximately one fifth (20 per 
 cent) of the chickens in the state; just under 16 per cent were in the 
 north coast section. In 1920, however, the north coast had about one 
 third (33.6 per cent) and southern California about one fourth (25.8 
 per cent). The other four sections had declined in relative importance, 
 the decline being greatest in the northern and eastern mountain and 
 Sacramento Valley sections. Since 1920 another important shift has 
 taken place in the relative importance of the sections. In 1935 southern 
 California had 30.1 per cent of all chickens in the state as compared 
 with only 25.8 per cent in 1920 ; the proportion in the north coast region 
 had declined from one third (33.6 per cent) to one fourth (25.2 per cent) . 
 The south coast, Sacramento Valley, and San Joaquin Valley had in- 
 creased in relative importance, while the northern and eastern mountain 
 section retained the same relative position. 
 
Bul. 642] 
 
 Problems Affecting Poultry Marketing 
 
 33 
 
 Number of Poultry Farms. — The total number of all types of farms 
 in California increased from 136,409 in 1925 to 150,360 in 1935 (table 
 14) .In 1925, however, onJy 88,761 farms, or 65.1 per cent of all farms in 
 the state reported chickens on farms. While the number of farms report- 
 ing- chickens had increased to 92,774 in 1935, the percentage had declined 
 
 TABLE 13 
 
 Number and Percentage Distribution of Chickens on Farms and Geographic 
 Distribution, California, 1880-1935 
 
 Section 
 
 1890 
 
 June 
 
 1 
 
 1900* 
 June 
 
 1 
 
 1910* 
 
 Apr. 
 
 15 
 
 1920 
 Jan. 
 
 1 
 
 1925 
 Jan. 
 
 1 
 
 1930* 
 
 Apr. 
 
 1 
 
 1935* 
 
 Jan. 
 
 1 
 
 Thousands, i.e., 000 omitted 
 
 North coast 
 
 South coast 
 
 Sacramento Valley . . . 
 San Joaquin Valley. . 
 Southern California. . 
 Northern and eastern 
 mountain 
 
 California total. . 
 
 North coast 
 
 South coast 
 
 Sacramento Valley . . . 
 San Joaquin Valley . . 
 Southern California. . 
 Northern and eastern 
 mountain 
 
 556 
 735 
 765 
 689 
 674 
 
 3,504 
 
 823 
 
 1,825 
 
 3,502 
 
 3,974 
 
 5,202 
 
 847 
 
 1,088 
 
 1,189 
 
 1,664 
 
 2,146 
 
 737 
 
 762 
 
 1,093 
 
 1.335 
 
 1,650 
 
 724 
 
 1,047 
 
 1,836 
 
 1,945 
 
 2,280 
 
 092 
 
 1,230 
 
 2,688 
 
 3,741 
 
 6,053 
 
 120 
 3,943 
 
 135 
 
 119 
 
 127 
 
 136 
 
 6,087 
 
 10,427 
 
 12,786 
 
 17,467 
 
 Percentage distribution 
 
 15.9 
 21.0 
 21.8 
 19.7 
 19.2 
 
 2.4 
 
 3,534 
 1,776 
 1,603 
 2,771 
 4,222 
 
 137 
 
 14,043 
 
 20.8 
 
 30.0 
 
 33.6 
 
 31.1 
 
 29.8 
 
 21.5 
 
 17.9 
 
 11.4 
 
 13.0 
 
 12.3 
 
 18.7 
 
 12.5 
 
 10.5 
 
 10.4 
 
 9.4 
 
 18.4 
 
 17.2 
 
 17.6 
 
 15.2 
 
 13.1 
 
 17.6 
 
 20.2 
 
 25.8 
 
 29.3 
 
 34.6 
 
 3.0 
 
 2.2 
 
 1.1 
 
 1.0 
 
 0.8 
 
 25.2 
 12.6 
 11.4 
 19.7 
 30.1 
 
 1.0 
 
 *Excludes chickens under 3 months old. 
 Sources of data: 
 
 United States Department of Commerce Bureau of the Census. Censuses of 1890, 1900, 1910, 1920, 
 and 1930, and Censuses of Agriculture of 1925 and 1935. 
 
 Percentage distribution: Calculations by authors on basis of census enumeration. 
 
 to 61.7. The average number of chickens per farm reporting chickens 
 was 144 in 1925 and 207 in 1930. In 1935, however, the average per farm 
 had declined about one fourth to 151. 
 
 There are marked variations in the percentage of farms with chickens 
 and the number of chickens per farm in the various sections of the state, 
 an indication of the extent of specialization in California agriculture. 
 In 1935 only three sections — north coast, San Joaquin Valley, and 
 northern and eastern mountain — had more than 70 per cent of the farms 
 reporting chickens. Southern California showed only 47.2 per cent of 
 farms with chickens. In all the sections except the San Joaquin Valley, 
 which showed an increase, the proportion of farms reporting chickens 
 
34 
 
 University of California — Experiment Station 
 
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 150 
 106 
 90 
 194 
 
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 200 
 116 
 83 
 316 
 
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 per cent 
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 11.840 
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 21,788 
 
 2,360 
 
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 10,740 
 14,239 
 
 27,588 
 19,130 
 
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 12,813 
 14.556 
 27,616 
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 18,453 
 20,710 
 39,932 
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 20,248 
 20,922 
 40,456 
 37,671 
 
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Bul. 642] 
 
 Problems Affecting Poultry Marketing 
 
 35 
 
 had declined since 1925. The number of chickens per farm in 1935 (fig. 
 10) varied from 330 in the north coast section and 194 in southern Cali- 
 fornia to 90 in the San Joaquin Valley and 58 in the northern and eastern 
 mountain sections. In all sections, again excluding the San Joaquin 
 Valley, chicken numbers per farm decreased between 1930 and 1935. 
 The San Joaquin Valley thus showed an increase both in the number 
 of farms and in the number of chickens on farms. 
 
 EACH DOT REPRESENTS 60,000 CHICKENS 
 
 SACRAMENTO 
 
 \v 
 
 •***• \ "/ •• \/ 
 
 
 SAN JOAC 
 
 UIN 
 
 SOUTH 
 COAST 
 
 
 v.: # - \ 
 
 
 
 SOUT 
 CAL 
 
 • # . 
 
 
 
 hern Y££7; 
 
 • • • • 
 
 
 
 \%J. 
 
 :• 
 
 Fig. 9. — Chickens raised in California, 1934. 
 Data from table 35. 
 
 Location of Chicken Production in California. — The chicken industry 
 in California is highly concentrated in a few counties surrounding San 
 Francisco Bay and in the coastal regions of southern California. Produc- 
 tion throughout the Sacramento and San Joaquin valleys together, while 
 important in the aggregate, is widely scattered. In 1934 five counties, 
 surrounding or close to San Francisco Bay — Sonoma, Marin, Alameda, 
 Santa Clara, and Santa Cruz — raised nearly 33 per cent of all chickens 
 in California (table 35 and fig. 9). Four counties in southern California 
 — Los Angeles, San Bernardino, Riverside, and San Diego — raised an- 
 other 27 per cent. Thus nine of the fifty-eight counties in the state raised 
 about 60 per cent of all the chickens in the state. Sonoma County alone 
 
36 
 
 University of California — Experiment Station 
 
 raised just over one fifth (21.7 per cent) and Los Angeles County an- 
 other 15.3 per cent. In other words, these two counties raised over one 
 third of all chickens in California in 1934. 
 
 The number raised per farm varies considerably in the different coun- 
 ties (table 35). In the mountain counties of the northern and eastern 
 parts and in the desert areas in the eastern and southern parts of the 
 state less than 100 chickens were raised per farm in 1934 (fig. 10) . Most 
 
 LEGEND 
 
 LESS THAN 99 □ 
 
 100 - 199 E3 
 
 200 - 299 
 
 300-499 
 
 500-899 
 
 900 & OVER GD 
 
 Fig. 10. — Number of chickens per farm, California, 1934. 
 Data from table 35. 
 
 of the Sacramento and San Joaquin Valley counties showed an average 
 of between 100 and 200 chickens raised per farm. Nearly all the counties 
 having an average of over 200 raised per farm were located along the 
 coast from Sonoma County south. Marin and Sonoma counties each 
 raised an average of over 1,000 chickens per farm. 
 
 Further light on this aspect of the chicken industry in California is 
 afforded by census data on size of farm flocks of chickens and size of 
 poultry farms. The 1935 Census of Agriculture shows that there were 
 70,762 farms, or 76.3 per cent of all farms in the state reporting chickens 
 on farms, that had flocks of less than 100 chickens (table 15). However, 
 
Bul. 642 
 
 Problems Affecting Poultry Marketing 
 
 37 
 
 these 70,762 farms had only 15.6 per cent of all the farm chickens. On 
 the other hand, the 3,219 farms with flocks of over 1,000 chickens, com- 
 prising only 3.5 per cent of all the farms in the state reporting chickens, 
 had 45.5 per cent of all the chickens on farms. 
 
 There was a distinct decrease in the number of large flocks between 
 1930 and 1935. The number of farms with flocks in excess of 400 de- 
 creased from 10,869 in 1930 to 8,475 in 1935. On the other hand, the 
 number of farms with flocks of less than 100 increased from 61,116 in 
 
 TABLE 15 
 Size of Farm Flocks of Chickens in California, 1930 and 1935 
 
 Size of flock 
 
 Farms 
 
 reporting 
 
 chickens on farms 
 
 Chickens 
 
 on farms 
 
 (3 months old and over) 
 
 Proportion 
 of farms 
 reporting 
 
 Proportion 
 
 of chickens 
 
 on farms 
 
 
 1930 
 
 1935 
 
 1930 
 
 1935 
 
 1930 
 
 1935 
 
 1930 
 
 1935 
 
 
 number 
 
 number 
 
 number 
 
 number 
 
 per cent 
 
 per cent 
 
 per cent 
 
 per cent 
 
 Under 50 
 
 47,349 
 
 55,758 
 
 1,126,989 
 
 1,284,961 
 
 56.1 
 
 60 1 
 
 6.5 
 
 9.1 
 
 50- 99 
 
 13,767 
 
 15,004 
 
 852,748 
 
 910,465 
 
 16.3 
 
 16 
 
 2 
 
 4.9 
 
 6.5 
 
 100- 199 
 
 7,276 
 
 8,101 
 
 909,343 
 
 992,666 
 
 8.6 
 
 8 
 
 7 
 
 5.2 
 
 7.1 
 
 200- 399 
 
 5,176 
 
 5,436 
 
 1,363,479 
 
 1,391,104 
 
 6.1 
 
 5 
 
 9 
 
 7.8 
 
 .9.9 
 
 400- 699 
 
 4,120 
 
 3,610 
 
 2,083,513 
 
 1,781,182 
 
 4.9 
 
 3 
 
 9 
 
 11.9 
 
 12.7 
 
 700- 999 
 
 2,255 
 
 1,646 
 
 1,800,324 
 
 1,297,332 
 
 2.7 
 
 1 
 
 8 
 
 10.3 
 
 9.2 
 
 1,000-2,499 
 
 3,580 
 
 2,627 
 
 5,087,933 
 
 3,666,639 
 
 4.2 
 
 2 
 
 8 
 
 29.1 
 
 26.1 
 
 2,500 and over. . . 
 
 914 
 
 592 
 
 4,242,955 
 
 2,718,744 
 
 11 
 
 
 
 6 
 
 24.3 
 100.0 
 
 19.4 
 
 
 84,437 
 
 92,774 
 
 17,467,284 
 
 14,043,093 
 
 100.0 
 
 100.0 
 
 100.0 
 
 Source of data: 
 
 United States Department of Commerce Bureau of the Census. Chickens and eggs by size of 
 flock, p. 4-10. 1939. 
 
 1930 to 70,762 in 1935. An increase was also shown in the number of 
 farms having flocks of 100 to 199 and 200 to 399. 
 
 Only 15,421, or 18.3 per cent of all the farms in the state reporting 
 chickens on hand in 1930 were classified as poultry farms (table 16) . The 
 proportion of poultry farms to all farms reporting chickens in the dif- 
 ferent regions of the state (calculated from table 16) were : 
 
 Region of state Per cent Region of state Per cent 
 
 Southern California 33.1 Sacramento Valley 12.9 
 
 North coast 30.4 San Joaquin Valley 6.5 
 
 South coast 20.3 Northern and eastern mountain. . 3.5 
 
 In the southern California section about 85.0 per cent of the poultry 
 farms were under 10 acres, in the south coast section about 72.9 per cent, 
 and in the north coast section about 52.9 per cent. In the other sections 
 poultry farms tended to be somewhat larger. For the state as a whole, 
 however, about 79.5 per cent of all poultry farms were under 20 acres 
 and 90.5 per cent under 50 acres. It is significant, moreover, that the sec- 
 tions in which the smaller-sized farms (under 10 acres) predominated, 
 
38 
 
 University of California — Experiment Station 
 
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Bul. 642] Problems Affecting Poultry Marketing 39 
 
 also had the highest proportion of large-sized flocks. In other words, the 
 large commercial poultry flocks were on relatively small specialized 
 farms. 
 
 No data are available concerning the relative importance of different 
 breeds of chickens in the several sections of the state. It is the opinion 
 of persons familiar with the poultry industry of the state, however, that 
 at least 90 per cent of the chickens raised are of the White Leghorn breed. 
 The large commercial farms run almost entirely to Leghorn hens. On 
 many of the farms with small flocks, especially in the northern and east- 
 ern mountain section and the San Joaquin Valley, probably somewhat 
 larger quantities of heavy breeds of chickens are raised, but even in these 
 sections most farm flocks consist of Leghorn chickens. 
 
 CHARACTERISTICS OF THE CHICKEN INDUSTRY IN CALIFORNIA" 
 
 The preceding section showed (1) that only 61.7 per cent of all farms 
 in the state had chickens on hand on January 1, 1935, and (2) that flock 
 size varied considerably. The purpose of this section is to present addi- 
 tional information on the importance and characteristics of chicken 
 raising on individual farms. 
 
 Position of the Chicken Enterprise on Farms. — Chickens are raised 
 under a variety of conditions in different parts of the state, and while 
 commercial egg production is important, large numbers of farmers keep 
 chickens mainly to supply the family with eggs and poultry meat. The 
 chicken flocks of the state may fall roughly into three groups : (1) small 
 flocks kept to supply family needs; (2) commercial flocks on farms on 
 which chicken raising is only one of several enterprises and sources of 
 income; and (3) specialized commercial flocks which supply the only 
 source of farm income. It is, however, difficult to determine the number 
 of farms that would fall under each of these three headings. 
 
 Undoubtedly the bulk of the 55,758 farms shown in the 1935 Census 
 of Agriculture (table 15) as having flocks of less than 50 chickens and 
 a considerable number of the 15,004 farms with flocks from 50 to 99 
 chickens would come under the first group. Some of the farms with larger 
 flocks, however, would also be kept mainly to supply the family and farm 
 employees with chickens. On the other hand, some eggs and chickens on 
 the smaller farms may be sold to local dealers or to local families. On the 
 smaller farms the chicken flock would generally be under the care of the 
 farmer's wife or members of his family. 
 
 The majority of the 13,537 farms with flocks from 100 to 399 chickens, 
 
 17 Most of the information in this section was furnished by L. W. Fluharty and 
 A. Shultis, Specialists in Agricultural Extension and Associates on the Giannini 
 Foundation, College of Agriculture, University of California, and is based on data 
 compiled from enterprise-efficiency studies made over a period of years in various 
 counties in the state. 
 
40 University of California— Experiment Station 
 
 a smaller proportion of the 3,610 farms with 400 to 699 chickens, and 
 probably a few of the farms with larger flocks would fall under the 
 second group. Egg production and chicken raising would engage a con- 
 siderable part of the time of the farm operator. Income from chickens 
 would furnish an important, and, in many cases the main source of farm 
 income. Other farm enterprises conducted along with chicken raising 
 would vary in the different parts of the state and from farm to farm 
 even in individual counties. There would probably be a large number 
 of combinations and variations of chicken raising with other enterprises. 
 
 Under the third group — specialized commercial chicken farms — would 
 come most of the farms with flocks of 700 chickens and over, as well as 
 a considerable number of flocks with from 400 to 699 chickens. Prac- 
 tically the full time of the farm operator and his family would be devoted 
 to chicken raising and egg production. The chicken enterprise would 
 provide the main source of farm income, although many of the larger- 
 sized farms (in acreage) may have one or more supplementary enter- 
 prises. As a general rule the specialized commercial chicken farms are 
 small in size — probably less than 20 acres. 
 
 Mortality and Culling. — Chicken mortality varies considerably in the 
 different sections of the state and is usually found to be heaviest in con- 
 gested chicken-raising areas and in large flocks. Enterprise-effciency 
 records of the Agricultural Extension Service of the College of Agricul- 
 ture, University of California, covering from 38 to 254 commercial flocks 
 a year in different parts of the state, indicate that mortality (based upon 
 the average annual number of hens in a flock) increased from 20.1 per 
 cent in 1925 to 22.6 per cent in 1929 and 33.0 per cent in 1933. 18 The large 
 increase in mortality from 1929 was due, to a considerable extent, to 
 less care during the depression ; in the less careful selection of healthy 
 replacement stock ; and probably also to a general slackening of feeding 
 and other management practices. The average mortality rate was found 
 to vary considerably in different counties and even within the same 
 county. Since 1934, heavier culling, greater care in selection of young 
 chicks and in feeding and other management practices, have aided in 
 arresting and even decreasing the trend of mortality in most counties. 
 
 The enterprise-efficiency studies above referred to also indicate that 
 commercial chicken producers in the state have given increased attention 
 to the culling of poor-laying hens from their flocks. Since 1925 the per- 
 centage of hens culled (based on the average annual number of hens in 
 a flock) increased from 28.7 in 1925 to 49.5 in 1934. The percentage of 
 hens culled varied considerably from county to county and even within 
 
 18 Data from an unpublished manuscript being prepared by L. W. Fluharty, Spe- 
 cialist in Agricultural Extension, University of California. 
 
Bul. 642] Problems Affecting Poultry Marketing 41 
 
 counties. Data from enterprise-efficiency studies in several counties for 
 the years 1935 and 1936 indicated some decrease in the rate of culling. 
 
 Income and Expense Factors. — The income per hen in commercial 
 flocks varies from year to year according to the egg price, the cost of 
 maintaining the flock, and the prices obtained for chickens sold. 
 
 During the eight years, 1927 to 1934, the average total income per hen 
 in 1,386 19 commercial flocks included in the farm enterprise-efficiency 
 studies above referred to averaged $3.50, of which $3.24 was obtained 
 from eggs sold and used in the home, $0.16 from the net sale of chickens 
 (chickens sold less chickens bought), and $0.10 from other sources (sale 
 of manure, feed bags, etc.). The average total income varied from $4.55 
 per hen in 1929 to $2.32 per hen in 1933. 
 
 Total expense per hen in the 1,386 flocks averaged $3.28 and is made 
 up as follows : feed cost, $2.01 ; hired labor, $0.13 ; family labor, $0.56 ; 
 depreciation on buildings and equipment, $0.13 ; interest on investment, 
 $0.26 ; and miscellaneous expense, $0.19. During the period of eight 
 years, total expense varied from $3.69 per hen in 1929 to $2.61 per hen in 
 1933. Feed costs alone averaged 61.2 per cent of total costs per hen. Some 
 variation is found in feed costs in different sections, the variation de- 
 pending upon the sources from which feeds are purchased, cost of feeds 
 in each section, and the extent to which chickens obtain part of their feed 
 requirements on the farm. It is estimated that specialized chicken pro- 
 ducers purchase about 33.0 per cent more commercial feeds than do pro- 
 ducers whose flocks are only one of several farm enterprises. Here again 
 there would be a considerable variation depending upon the nature of 
 the other enterprises. For example, on farms producing grain or livestock 
 as well as chickens, less commercial feed per hen would be purchased 
 than on farms producing deciduous or citrus fruits as other farm enter- 
 prises. 
 
 The cost of family labor was calculated at the prevailing wages for 
 agricultural labor in the sections. This represented the amount which 
 could have been earned had members of the family preferred to work for 
 other farmers. Interest on investment was calculated on the prevailing 
 rate of interest charged. 
 
 Management income per hen (total income less total expense) in the 
 1,386 flocks averaged $0.22 during the eight years. Management income 
 per hen ranged from $0.05 in 1934 to $0.86 in 1927. In 1931, 1932, and 
 1933, however, net losses per hen averaged $0.07, $0.23, and $0.29, re- 
 spectively. 
 
 Farm income per hen (management income plus the value of the op- 
 
 19 This represents a much smaller number of separate farms, because many of the 
 flocks were included in studies made each year. The number of flocks included each 
 year varied from 75 in 1934 to 250 in 1929. 
 
42 University of California — Experiment Station 
 
 erator's and family labor plus interest on investment) averaged $1.04, 
 the range being from $0.44 per hen in 1933 to $1.69 per hen in 1929. This 
 was the total amount of family income per hen provided the operator 
 owned all his capital. This total family income represents what is left 
 after all of the cash expenses plus depreciation have been subtracted 
 from the total cash income. This explains why, in spite of net losses over 
 a number of years, many farmers manage to remain in business. The 
 net losses might indicate that the family was paid a lower-than-the- 
 prevailing wage. In those cases where an operator borrowed some or all 
 of his capital, interest paid on such borrowed capital would have to be 
 deducted from farm income per hen in order to obtain net family income. 
 These data are averages based on annual records of not more than 
 250 commercial poultry flocks. As a general rule poultry producers who 
 cooperate in these studies are somewhat more efficient than the average 
 poultry farmer. Total income, total expense, management income, and 
 farm income per hen vary considerably from farm to farm in any one 
 year and on the same farm from year to year. The total farm income per 
 flock (farm income per hen times the number of hens), of course, varies 
 in relation to total income per hen, total expense per hen, and the number 
 of hens in each flock. In spite of these limitations, however, these enter- 
 prise-efficiency studies do represent a fairly reliable reflection of the 
 commercial poultry industry of the state. 
 
 POULTRY CLASSIFICATION AND PRODUCTION OF POULTRY CLASSES 
 
 Classification of Chickens. — The large range of terminology 20 used in 
 designating both live and dressed poultry is confusing. Investigators 
 point out that in dressed poultry over a hundred separate grades were 
 found on the New York market. 21 
 
 Poultry is a composite commodity made up of a number of different 
 classes, each of which follows in a large measure an independent course 
 with respect to market and price. Chickens are commonly divided into 
 light and heavy breeds (p. 15-16). The White Leghorn is the predom- 
 inant breed in the former class, and a number of different breeds make 
 up the latter. Oftentimes poultry in the latter classification is referred 
 
 20 For a description of tentative United States standards and grades see : United 
 States Department of Agriculture Bureau of Agricultural Economics. Tentative 
 United States standards for grades for live poultry. 2 p. Eevised April 1, 1937. 
 (Mimeo.) 
 
 United States Department of Agriculture Bureau of Agricultural Economics. 
 Classification and tentative specifications for United States standards and grades 
 for dressed chickens. 8 p. Eevised March, 1938. (Mimeo.) 
 
 21 Sprague, Gordon W., and Alexander Sturges. Economic survey of the live poultry 
 industry in New York City. United States Department of Agriculture Misc. Pub. 283: 
 1-115. 1937. 
 
 Benjamin, Earl W., and Howard C. Pierce. Marketing poultry products, xi+401 p. 
 John Wiley and Sons, New York. 1937. 
 
Bul. 642] 
 
 Problems Affecting Poultry Marketing 
 
 43 
 
 to as colored chickens and fowl, although these latter designations are not 
 strictly correct. 
 
 A very large percentage of the White Leghorns and an increasingly 
 large percentage of the colored breeds destined for market originate in 
 commercial hatcheries. The season of largest hatchery sales is from Jan- 
 uary through July (table 17) . A sizable percentage of the heavier chick- 
 
 TABLE 17 
 Salable Chicks Hatched as a Percentage of Capacity of Incubators, 
 United States, 1930-1939 
 
 Year 
 
 January 
 
 February 
 
 March 
 
 April 
 
 May 
 
 June 
 
 July 
 
 Average 
 
 1930 
 
 1931 
 
 per cent 
 9.0 
 4.5 
 6.9 
 5 
 6.1 
 8.9 
 11.6 
 8.0 
 10.2 
 14.5 
 
 per cent 
 18.0 
 13.8 
 15.7 
 15.2 
 12.9 
 14.7 
 21.3 
 16.8 
 17.2 
 21.1 
 
 per cent 
 59.9 
 39.6 
 37 7 
 36.1 
 33 3 
 37.6 
 43 3 
 42.6 
 44.0 
 46.6 
 
 per cent 
 74.2 
 51.7 
 46.5 
 54.3 
 54.9 
 65.6 
 70.7 
 56.9 
 58.1 
 65.7 
 
 per cent 
 52.5 
 41.4 
 44 4 
 52 4 
 47.8 
 56.2 
 58.7 
 36.6 
 47.5 
 53.4 
 
 per cent 
 31.8 
 22.1 
 23.1 
 29.0 
 17.7 
 31.0 
 36.8 
 14.4 
 23.5 
 23.4 
 
 per cent 
 9.0 
 10.8 
 12.8 
 12.3 
 5.5 
 15.5 
 16.3 
 6.9 
 12.9 
 13.9 
 
 per cent 
 37.7 
 27.3 
 
 1932 
 
 27.7 
 
 1933 
 
 30.0 
 
 1934 
 
 27.7 
 
 1935 
 
 34.4 
 
 1936 
 
 37.0 
 
 1937 
 
 26.0 
 
 1938 
 
 30.5 
 
 1939 
 
 34.1 
 
 
 
 
 
 Source of data: 
 
 United States Department of Agriculture Bureau of Argicultural Economics. Hatchery reports 
 issued monthly for months January-July inclusive. (Mimeo.) 
 
 ens, as well as some of the lighter ones, are hatched on farms. The farm 
 hatching season extends from February to June, although in some years 
 considerable hatching is done in January and July. The far greater 
 number of the chickens destined for market in the United States are 
 therefore hatched in the first part of the year, and this accounts for a 
 considerable part of the seasonality in the production of certain poultry 
 classes. However, the proportion of all chickens hatched in one month 
 varies considerably (tables 17 and 18) from year to year and is con- 
 trolled mainly by the producer and not by the weather, although the 
 producer may be influenced by considerations of the weather. The earli- 
 ness or lateness of the hatch may influence the time of marketing the 
 young chickens (broilers, fryers, and roasters), as well as the weight per 
 bird at the time of marketing. 
 
 In a market sense, "chickens" refers to young live chickens (sometimes 
 dressed), and includes broilers, fryers, and roasters. In producing sec- 
 tions, the term "spring," or "springers," is common for "chickens." 
 Broilers constitute the youngest class, fryers the next, and roasters the 
 last class. These classes, especially with colored birds, merge into one 
 another as the season advances. 
 
 Broilers are described as "young chickens, approximately 8 to 12 weeks 
 
44 
 
 University of California — Experiment Station 
 
 old, of either sex, of marketable age but not weighing over 2.5 pounds 
 and sufficiently soft-meated to be cooked tender by broiling."" 
 
 In general, in the United States, broilers are produced on three types 
 of farms : (1) general farms such as are found prevailing in the Middle 
 
 TABLE 18 
 Hatchery Sales in California, 1927-1939 
 
 Year Jan. Feb. Mar. Apr. May June July Aug. Sept. Oct. Nov 
 
 Dec. 
 
 State sales in per cent of capacities of hatcheries reporting 
 
 1927 
 1928 
 1929 
 1930 
 1931 
 1932 
 1933 
 1934 
 1935 
 1936 
 1937 
 1938 
 1939 
 
 1927 
 1928 
 1929 
 1930 
 1931 
 1932 
 1933 
 1934 
 1935 
 1936 
 1937 
 1938 
 1939 
 
 19.3 
 
 42.8 
 
 54.7 
 
 41.8 
 
 13.1 
 
 4.4 
 
 3.1 
 
 3.9 
 
 7.1 
 
 5.6 
 
 5.9 
 
 15.8 
 
 33.9 
 
 50 4 
 
 22 9 
 
 13.1 
 
 6.6 
 
 3.7 
 
 4.9 
 
 7.7 
 
 7.5 
 
 5.4 
 
 19.4 
 
 33.7 
 
 45.6 
 
 32.4 
 
 17.0 
 
 8.4 
 
 7.2 
 
 10.3 
 
 13.7 
 
 11.0 
 
 7.5 
 
 25.5 
 
 39.5 
 
 52.2 
 
 38.6 
 
 20.6 
 
 5 5 
 
 2.6 
 
 4.1 
 
 6.5 
 
 6.0 
 
 4.5 
 
 11.7 
 
 22.4 
 
 37.0 
 
 26.1 
 
 11.4 
 
 4 5 
 
 4 3 
 
 4.9 
 
 8.0 
 
 8.2 
 
 6.5 
 
 11.9 
 
 20.7 
 
 27.6 
 
 17 .2 
 
 10.1 
 
 4.7 
 
 3.6 
 
 4.0 
 
 5 1 
 
 * 
 
 * 
 
 10.6 
 
 20 3 
 
 26.6 
 
 21 3 
 
 11.3 
 
 6.3 
 
 4 9 
 
 4.2 
 
 4.9 
 
 3.7 
 
 1.7 
 
 7.8 
 
 18.7 
 
 31.9 
 
 20.6 
 
 8 3 
 
 4 4 
 
 3.1 
 
 4 
 
 8.1 
 
 6.6 
 
 7.5 
 
 17.0 
 
 24.8 
 
 33.0 
 
 29.3 
 
 20 4 
 
 9.1 
 
 7.2 
 
 9.9 
 
 13.2 
 
 13 4 
 
 11.2 
 
 21.4 
 
 29.7 
 
 38.5 
 
 34 8 
 
 15.6 
 
 11.5 
 
 9.8 
 
 9.3 
 
 11.9 
 
 10.7 
 
 9.9 
 
 16.9 
 
 24.8 
 
 40.1 
 
 41.5 
 
 12.5 
 
 8.6 
 
 6.5 
 
 8.0 
 
 16.5 
 
 11 
 
 11.4 
 
 20.2 
 
 25.4 
 
 33.6 
 
 24.2 
 
 17.0 
 
 12.0 
 
 10.3 
 
 10.5 
 
 13.4 
 
 10.5 
 
 10.7 
 
 17 .7 
 
 26.5 
 
 35.8 
 
 31.1 
 
 19.4 
 
 13.4 
 
 10.1 
 
 11.1 
 
 13.6 
 
 11 .3 
 
 7.7 
 
 5.6 
 
 10.1 
 10.8 
 6.5 
 
 8.4 
 
 5.1 
 10.3 
 10.3 
 
 9.6 
 13.0 
 
 9.7 
 12.0 
 
 
 Outside sales 
 
 in per cent of capacities of hatcheries reporting 
 
 
 2.9 
 
 10.4 
 
 21.0 
 
 39.6 
 
 5.4 
 
 0.6 
 
 t 
 
 0.1 
 
 0.5 
 
 0.5 
 
 0.5 
 
 0.6 
 
 4.3 
 
 12.2 
 
 15.6 
 
 6.1 
 
 0.7 
 
 0.3 
 
 0.2 
 
 0.6 
 
 4 
 
 0.2 
 
 1.9 
 
 6.5 
 
 28.2 
 
 34.0 
 
 10 
 
 1.0 
 
 0.5 
 
 4 
 
 0.6 
 
 0.7 
 
 0.4 
 
 2.2 
 
 10.0 
 
 26.3 
 
 47.8 
 
 13.2 
 
 0.6 
 
 0.1 
 
 0.1 
 
 0.2 
 
 0.1 
 
 t 
 
 0.3 
 
 2.3 
 
 11.0 
 
 18.6 
 
 5.7 
 
 5 
 
 0.1 
 
 0.1 
 
 0.1 
 
 4 
 
 0.2 
 
 1.0 
 
 2.8 
 
 12.4 
 
 11.8 
 
 3.2 
 
 0.2 
 
 t 
 
 0.1 
 
 0.1 
 
 * 
 
 * 
 
 0.4 
 
 1.0 
 
 9.4 
 
 10.7 
 
 2.5 
 
 0.4 
 
 t 
 
 0.2 
 
 0.2 
 
 0.1 
 
 0.2 
 
 0.4 
 
 2.2 
 
 12.7 
 
 11.8 
 
 2.8 
 
 0.2 
 
 0.1 
 
 0.1 
 
 0.1 
 
 0.2 
 
 0.1 
 
 0.5 
 
 4.7 
 
 11.4 
 
 17.8 
 
 4.7 
 
 0.6 
 
 0.2 
 
 0.4 
 
 0.5 
 
 0.7 
 
 0.8 
 
 2.4 
 
 8.4 
 
 22.6 
 
 27.2 
 
 9.2 
 
 1.3 
 
 0.5 
 
 0.5 
 
 0.1 
 
 0.4 
 
 0.3 
 
 1.1 
 
 2.7 
 
 15.6 
 
 16.1 
 
 3.0 
 
 0.3 
 
 0.1 
 
 0.1 
 
 1.8 
 
 2.4 
 
 1.1 
 
 0.5 
 
 3.8 
 
 14.2 
 
 12.0 
 
 2.7 
 
 0.8 
 
 0.1 
 
 0.4 
 
 1.9 
 
 0.9 
 
 0.5 
 
 2.8 
 
 4.9 
 
 13.9 
 
 15.7 
 
 5.8 
 
 0.3 
 
 0.2 
 
 0.3 
 
 1.7 
 
 0.8 
 
 0.3 
 
 0.2 
 0.4 
 0.5 
 0.3 
 0.2 
 
 t 
 0.3 
 1.3 
 0.4 
 0.3 
 0.7 
 0.3 
 
 * No reports issued, 
 t Less than 0.05 per cent. 
 Sources of data: 
 
 United States Department of Agriculture Bureau of Agricultural Economics. Federal-State 
 Market News Service. Report on hatchery sales in California. Monthly. December " 
 
 West and to some extent in the north Atlantic and New England states; 
 (2) specialized egg farms composed largely of Leghorn chickens and 
 found largely on the Pacific Coast and in the north Atlantic states — 
 with scattered farms in the Middle West; and (3) commercial broiler 
 
 22 United States Department of Agriculture Bureau of Agricultural Economics. 
 Classification and tentative specifications for United States standards and grades 
 for dressed chickens, p. 1-8. Eevised March, 1938. (Mimeo.) 
 
Bul. 642] Problems Affecting Poultry Marketing 45 
 
 farms such as are found in Delaware, Virginia, Maryland, Connecticut, 
 New York, and to some extent in California. 
 
 Broilers on eastern markets make their appearance mainly in June, 
 July, August, and September. Within the past two decades the broiler 
 industry, particularly along the east coast, has placed its product on the 
 market during all months of the year. While the production of broilers 
 during the late spring and summer months is an old phase of the poultry 
 business, the raising of winter and early spring broilers on a large com- 
 mercial scale is a relatively new development. 
 
 Fryers are "young chickens approximately 14 to 20 weeks old of either 
 sex weighing between 2V2 and 3% pounds, and sufficiently soft-meated 
 to be cooked tender by frying." 23 They may be either of the White Leg- 
 horn or colored breeds. The line of demarcation between broilers and 
 fryers is determined by both age and weight and is very indistinct. On 
 many markets the term "fryer" is not used, broilers covering chickens up 
 to 20 weeks and weighing less than 3% pounds. Since fryers are usually 
 hatched at the same time as broilers, the peak of production occurs in 
 volume after that of broilers. In a study made of the receipts of dressed 
 poultry of different classes on the New York market, 24 approximately 67 
 per cent of the annual amount of fryers received arrived in the four 
 months from August through November. Fryers are produced in rela- 
 tively small volume from January through June. Throughout the year 
 fryer production is approximately two months later than that of broilers. 
 Leghorn fryers are probably not offered for sale for so long a period as 
 the colored fryers because they are not so acceptable after they pass 3 
 pounds in weight. 
 
 The roaster is a "young chicken, approximately 5 to 9 months old, of 
 either sex, weighing over 3% pounds, and sufficiently soft-meated to be 
 cooked tender by roasting." 25 Only colored chickens fit into this classifi- 
 cation. 
 
 On the New York market from 15 to over 20 per cent of all the live- 
 poultry receipts were in this classification from 1933 to 1935. 26 On ac- 
 count of the time of hatching normally followed in the midwestern 
 section of the country in which the bulk of the roasters are raised, there 
 
 23 United States Department of Agriculture Bureau of Agricultural Economics. 
 Classification and tentative specifications for United States standards and grades for 
 dressed chickens, p. 1-8. Eevised March, 1938. (Mimeo.) 
 
 21 Sprague, Gordon W. Average monthly wholesale prices and price relations for 
 fresh dressed poultry at New York City. U. S. Dept. Agr. Bur. Agr. Econ. 31 p. 1933. 
 
 (Mimeo.) 
 
 25 United States Department of Agriculture Bureau of Agricultural Economics. 
 Classification and tentative specifications for United States standards and grades 
 for dressed chickens, p. 1-8. Eevised March, 1938. (Mimeo.) 
 
 26 United States Department of Agriculture. Handbook of poultry and egg 
 statistics. Misc. Pub. 158:34. 1937. 
 
46 University of California — Experiment Station 
 
 is little volume in production until July or August. A rapid acceleration 
 in production occurs in September, and a peak is usually reached in the 
 last three months of the year when from 60 to 75 per cent of the roasters 
 are marketed. The volume of production diminishes from January to 
 May or June. Seasonal production is fairly regular. The movement is 
 opposite in directon to that normally exhibited by colored hens as an 
 increasingly larger number of chickens mature. As a result, roaster pro- 
 duction is almost negligible from April to July. 
 
 In a market sense "fowl" means mature hens of any age or weight. In 
 the great poultry-producing sections of the United States this class is 
 by far the largest in the arrivals at the markets. Unlike broilers, fryers, 
 and roasters, a large potential supply of hens exists in the country 
 throughout the year, which may always be attracted to the market if 
 prices become sufficiently favorable. The variation in receipts of hens 
 from month to month is not so marked as with the other classes of poul- 
 try. In January, February, and March the volume marketed is associated 
 with the price of eggs, for there is some evidence that unusually low win- 
 ter egg prices will cause a heavier-than-usual flow of hens to market. In 
 the main chicken-producing sections of the country, April, May, and 
 June are months of heavy egg production and consequently fowl mar- 
 ketings are very likely to be low. During the summer, culling increases 
 with resultant increase in fowl offerings. A rise in offerings often occurs 
 in September and continues until a peak in marketing is reached in No- 
 vember and December. 
 
 Leghorn hens are placed in the fowl, or hen, class. In most markets, 
 however, the Leghorn hen, or Leghorn fowl, is separated from those of 
 the colored breeds. Ducks, geese, and turkeys are in a somewhat different 
 category from the other poultry products described, since they are not 
 by-products of an egg industry. Duck, geese, and turkey production is 
 planned so that the products will be available in fall and early winter. 
 With turkeys, however, and probably with ducks, the production season 
 has been greatly expanded within recent years. 
 
 In the larger markets there is a fair demand for squabs, mainly con- 
 fined to the more expensive hotels and restaurants. The largest supply 
 of squabs is usually from March to November. 
 
 Poultry Classes in California. — While the description of the produc- 
 tion of poultry classes in the United States holds in a very general way 
 for most of the major poultry-producing areas, there are differences both 
 in the relative importance of production of the different classes and in 
 the seasonality of production in so far as California is concerned. Since 
 the advent of the United States Department of Agriculture Bureau of 
 Agricultural Economics in poultry-price reporting at San Francisco 
 
Bul. 642] Problems Affecting Poultry Marketing 47 
 
 and Los Angeles, the terminology classification has corresponded to that 
 already described (p. 43-46) . 
 
 Probably 90 per cent of the chickens in California are White Leghorns, 
 and these furnish much of the chicken-meat supply of the state — espe- 
 cially in the broiler, fryer, and Leghorn-hen classifications. A 1934 esti- 
 mate of a broiler production of between 500,000 and 1,000,000 was made 
 for California. 27 On account of numbers shipped out of the state during 
 certain years, 28 the latter figure is probably closer to actuality. The same 
 source estimated the total commercial-broiler production to be 16,500,000 
 birds for the United States in 1934. The total number of chickens raised 
 as estimated by the Census for the United States for the same year was 
 598,867,000 and for California, 18,159,412. Broiler production is a far 
 more important part of the poultry industry of the state than it is of the 
 nation. Probably two thirds of the national broiler crop is raised in Dela- 
 ware, Virginia, and Maryland. 
 
 In California, with its highly specialized egg production, the main 
 source of broilers is from White Leghorn cockerels produced as by- 
 products on commercialized egg farms. Especially, since the advent of 
 chick sexing, many now buy only pullet chicks for flock replacement. 
 There has been some development of farms producing cockerels and 
 pullets as broilers in the state, although occasionally one finds them pro- 
 duced on general farms. In certain other states where broilers are of 
 importance, Barred and White Plymouth Hocks, Rhode Island Reds, and 
 Wyandottes are utilized. 
 
 Meat production being strictly secondary to egg production, Califor- 
 nia poultrymen perhaps can do but little to change the seasonality of 
 marketing operations. The majority of birds are brooded in February, 
 March, and April (table 18) ; and since broilers are approximately 8 to 
 12 weeks old the largest supplies arrive on the market during the four 
 months, April, May, June, and July, and lowered prices result. The 
 early hatching in California permits pullets to produce in the fall when 
 egg prices are at a peak. To produce birds for the peak-price broiler mar- 
 ket would necessitate brooding in midsummer, which is undesirable on 
 account of the warm summer weather. Furthermore, pullets would start 
 producing in the spring, which is undesirable on account of low prices. 
 For the other western states the season is approximately one month later 
 
 27 Termohlen, W. D., and J. W. Kinghorne. An economic survey of the commercial 
 broiler industry. U. S. Dept. Agr. Agricultural Adjustment Administration. General 
 Inform. Ser. G61:l-54. 1936. 
 
 ^Eeceipts of dressed poultry at New York from California in pounds in the six 
 years 1934-1939 have been as follows: 1934—2,235,000; 1935—5,487,000; 1936— 
 6,650,000; 1937—4,132,000; 1938—3,857,000; 1939—2,830,000. In some years re- 
 ceipts at Boston have been considerable, while those at Philadelphia and Chicago 
 have been minor. Data are not available on dressed receipts at other cities. In all 
 probability most of the receipts have been in the broiler or fryer classifications, since 
 they have appeared in the spring. 
 
48 University of California — Experiment Station 
 
 so that the greatest broiler production may extend at times into late July 
 and early August. 
 
 In some areas it might be possible to brood chicks for the October 
 broiler market since the brooder house would be empty during the period 
 July to October. Whether or not this would prove feasible would depend 
 very largely on climatic conditions. A combination of brooding for roast- 
 ers in the fall, broilers in the summer, and egg production in the spring 
 might be worked out for those wishing to specialize in brooding. 
 
 The peak production of Leghorn fryers in California occurs from a 
 month to two months later than that for broilers. What proportion of 
 California chicken production Leghorn fryers and other classes consti- 
 tute would be a conjecture, since no data are available. 
 
 A potential supply of Leghorn hens is always on hand. The normal 
 processes of culling send numbers onto the markets. The interrelations of 
 feed, egg, and Leghorn-hen prices determine whether a larger or smaller 
 number will be marketed. Given low egg prices in relation to feed prices 
 and relatively high Leghorn hen prices, a large number of hens will be 
 marketed. 
 
 Considerable interest has been shown in the possibility of the com- 
 mercial production of colored chickens in California. While there has 
 been some production of all classes of colored chickens and fowl, it has 
 been minor. 
 
 Questions have been raised concerning out-of -season roaster produc- 
 tion in California. The possibilities for markets cannot be predicted 
 safely. The Pacific Coast demand is not large. At present, roasters are not 
 quoted on the New York market during the spring months and at times 
 this has been the case in California markets. The market for large num- 
 bers of roasters in the East is in the fall. The possibility of shipping out- 
 of-season roasters east in the spring would be problematical. Not only 
 would transportation costs be large but feed costs would probably be pro- 
 hibitive. Spring roaster production would necessitate the use of the 
 brooder house only during the winter months, so that the producer would 
 have to supplement this with some other line of poultry production . 
 
 While most of the fowl produced in California are of the Leghorn 
 breed, there is a considerable sale of colored hens, especially from many 
 farm flocks and from a number of poultry farms maintaining flocks of 
 colored chickens. The sales of roosters, both White Leghorn and colored, 
 in such a highly commercialized egg-producing state as California would 
 be of minor importance. 
 
 Duck and turkey production are of considerable import in California. 
 While there is some demand for squabs within the state, the production 
 can be and at times has been, overexpanded. 
 
Bul. C42] Problems Affecting Poultry Marketing 49 
 
 MARKETING METHODS AND CHANNELS IN CALIFORNIA 
 
 Methods of Sale by Producers. — Chicken meat in California is largely a 
 by-product of egg production. Although a fairly large proportion of the 
 California farms with small flocks produce heavy breeds of chickens, 
 either exclusively or along with Leghorn chickens, and while there are 
 a few producers who specialize in producing heavy market birds, the 
 total number of chickens of heavy breeds is relatively insignificant in 
 comparison with the number of Leghorn chickens marketed. Most of the 
 dealers interviewed in the Los Angeles market estimated that at least 90 
 per cent of the heavy-breed chickens sold in that market are shipped in 
 from out of state. In the San Francisco market the proportion of heavy- 
 breed birds obtained from within the state is probably somewhat higher 
 than in Los Angeles. Dealers in the San Francisco Bay area estimate that 
 at least 65 per cent of heavy-breed chickens shipped into that market are 
 obtained from out of state. 
 
 Interviews with chicken producers, hucksters (local itinerant buyers, 
 also known as "peddlers"), and local dealers or merchants in different 
 parts of the state indicate that there is not much variation in the selling 
 practices of producers regardless of whether they sell Leghorns or chick- 
 ens of the heavier breeds. A few producers, especially in the southern 
 part of the state, sell their poultry directly to consumers, either on the 
 farm or through stalls operated in farmers' markets. A somewhat larger 
 proportion of farmers sell their chickens direct to local retail butchers. 
 In the counties in close proximity to San Francisco, a large number of 
 chicken producers sell through the Poultry Producers of Central Cali- 
 fornia which operates several killing, grading, and packing plants in 
 the country. The chickens so purchased are sold in the San Francisco 
 market to retail stores, hotels, and on occasion to other wholesale dealers. 
 In southern California the Fontana Producers Egg and Supply Com- 
 pany sells its members' poultry direct to a local killing establishment 
 operated by one of the large meat packers. The North Pacific Coast Poul- 
 try Producers at Eureka handle chickens for their members. Other poul- 
 try cooperative associations in the state do not handle their members' 
 chickens; they confine their activities largely to handling their members' 
 eggs and supplying them with poultry feeds. 
 
 The great bulk of chickens produced in the state, both Leghorns and 
 heavy breeds, are sold by individual producers directly to local buyers 
 of several kinds (see section "Operations of Local Buyers"). 
 
 The marketing season for chickens depends almost entirely upon prev- 
 alent breeding practices. At one time nearly all chicks were hatched in 
 the late fall and early winter months. The male chicks reached the broiler 
 
50 University of California — Experiment Station 
 
 stage some two to three months later so that the broiler marketing season 
 began in February and continued until June or even July. Similarly, 
 hens were usually culled in the late spring and summer months ; Leghorn 
 hens thus started moving to market about June and continued until in 
 August. During recent years, however, hatching and culling practices 
 have undergone considerable change. The largest proportion of chicks 
 is now hatched during the late winter and spring months. Hatching has, 
 however, become much less seasonal, considerable quantities of chicks 
 being produced in each month of the year (table 18). An increasing 
 number of farmers follow the practice of culling their flocks regularly 
 rather than waiting until the late spring and summer months. As a re- 
 sult, while the heaviest marketing of broilers still comes in the spring and 
 early summer months and the heaviest marketing of hens in the summer 
 months, supplies of both broilers and hens reach the market practically 
 all the year round. 
 
 Although the main broiler- and hen-marketing seasons usually extend 
 over several months, chicken sales by individual producers may occur 
 only a few times a year. Individual producers do not sell small quantities 
 of broilers and hens at regular intervals but rather tend to sell large lots 
 at a single time. Thus a producer may sell broilers only two or three times 
 a year and hens somewhat more frequently according to how often he 
 culls. For example, a producer would usually sell all the hens culled in 
 June in one lot and so on for other cullings. 29 The longer marketing sea- 
 son occurs because all producers do not sell broilers and culled hens at 
 the same time. This factor is important in determining the returns ob- 
 tained by an individual producer from the sale of broilers and hens. One 
 producer may obtain a low return on the sale of his broilers because they 
 were ready for market at a time when prices were low, whereas another 
 producer may have been fortunate enough to sell earlier or later in the 
 season when prices were considerably higher. 
 
 No satisfactory and practical grades exist for live poultry. The price 
 per pound received by producers usually is based on the average weight 
 per bird (which is an indication of the available meat on a chicken) and 
 the general outward appearance of each bird at the time of sale. Chick- 
 ens that have blemishes or deformities (broken wings or legs or scars) 
 are degraded and sometimes rejected. Sick chickens are often sold to 
 certain local buyers, for resale presumably to fox farms and dog and cat 
 hospitals. Some producers and dealers, however, allege that in spite of 
 city regulations prohibiting the sale of sick chickens for human con- 
 sumption, some sick chickens find their way into the hands of cut-rate 
 
 29 This does not apply to producers who sell directly to consumers or regularly to 
 retail butchers. Such producers would aim at maintaining a sufficient supply of broil- 
 ers and hens all the year round to meet current needs. 
 
Bul. 642] Problems Affecting Poultry Marketing 51 
 
 retail butchers. As the average weight of chickens is an important fac- 
 tor in "rough" live grading, producers have often followed the practice 
 of heavy feeding just before chickens are sold. This practice, however, 
 is well known to local buyers who tend to discount the weight accord- 
 ingly. Most producers endeavor to have their chickens in the condition 
 demanded by the trade. Producers usually find that local buyers are 
 more exacting in their grading of broilers and hens at the peak of the 
 marketing seasons. Chickens, which later on in the season will be placed 
 in the first grade, are placed in a lower grade or rejected. 
 
 Prices received by producers are usually based on prices at the near- 
 est wholesale market less the local dealer's margin (the amount which 
 the local dealer requires to cover profits and his operating costs, includ- 
 ing transportation to the wholesale market) . As will be shown in the next 
 section, the producers' price does not always move at a fixed differential 
 below the wholesale price. 
 
 Operations of Local Buyers. — There are several different types of 
 local buyers (in contrast to cooperative associations) who purchase 
 chickens from producers. These local buyers are usually in active com- 
 petition with each other in the areas in which they operate. All local 
 buyers who purchase poultry from producers on any basis other than 
 cash (coin or currency, lawful money of the United States) in full at 
 time of delivery, have to be licensed by the Director, State Department 
 of Agriculture. The purpose of this license is to protect producers against 
 unfair and fraudulent practices of buyers of their products and espe- 
 cially against nonpayment for farm products consigned to a dealer or 
 not paid for in full in cash at the time of delivery. 30 
 
 The most important type of local poultry buyers, from the standpoint 
 of both size and volume of business handled, are hucksters, or peddlers, 
 who are itinerant local buyers with no fixed place of business other than 
 the home. Each huckster operates one or more trucks and visits farmers 
 at frequent intervals for the cash purchase of chickens. Some hucksters 
 may operate continuously within a definite territory; others move from 
 one area to another at frequent intervals. Dealers of this type usually 
 grade chickens purchased from producers into one or two broad classi- 
 fications, transport them alive in coops to the nearest large market, where 
 the chickens are sold to a wholesale dealer or to retail slaughterhouses. 
 Some hucksters tend to deal almost exclusively with a particular whole- 
 sale dealer, and act largely as the local buyer for such wholesale dealer; 
 others sell their chickens to whatever dealer in the city will give them the 
 best price. 
 
 30 [California] Agricultural Code (revised to September 19, 1939) Division 6, 
 Chapter 6, Sections 1261 to 1273, p. 319-31. Published by California State Depart- 
 ment of Agriculture. 1939. 
 
52 University of California — Experiment Station 
 
 A second type of local buyer is the local agent of a city wholesale 
 dealer. In some instances wholesale dealers maintain country buying 
 stations from which employees contact producers in the surrounding 
 territory. In other cases wholesale dealers send their buyers into the 
 country direct from the city plant. Chickens purchased from producers 
 are roughly graded and sorted in the country and shipped to the city 
 plant of the wholesale dealer, where they are killed, dressed, and graded. 
 
 A third type of local buyer is the large meat-packing concern which 
 operates a country killing and dressing plant (of which there are several 
 in the state). Producers may ship their poultry direct to the local plant 
 or deliver to trucks operated from the plant. Chickens purchased by 
 such plants are killed, dressed, and graded and shipped direct to the 
 main packing plant in the nearest city. 
 
 A fourth and less important type of local buyer is a local produce 
 merchant or retail storekeeper. The latter is found usually in the less 
 important poultry sections of the state. This type of local buyer may act 
 as the local agent for a wholesale dealer in an adjacent city; he may 
 sell locally to a huckster or may ship the poultry purchased to a whole- 
 sale dealer in a nearby city. 
 
 Producers often complain bitterly about the allegedly unscrupulous 
 practices employed by local buyers of poultry — particularly hucksters. 
 Such complaints are most frequent when prices received by producers 
 are low, a conditon resulting from general supply and demand relations 
 for poultry, over which local buyers have little or no control. Many pro- 
 ducers interviewed, especially in southern California, referred to the 
 fact that local buyers' margins (difference between the price in the near- 
 est wholesale market and the price received by the producer) often 
 varied considerably at different times of the year, being the highest 
 usually at the peak of the marketing season (see p. 121-122). Producers 
 also claim that local buyers lower the returns of producers by classing 
 chickens as second grade, which later on will be accepted as first grade 
 by the wholesaler or retailer. 
 
 Complaints about variations in local buyers' margins and grading 
 practices can in large measure be accounted for by supply and demand 
 conditions in the wholesale markets. During the heavy broiler- and hen- 
 marketing seasons, wholesale dealers are likely to be more exacting in 
 their quality requirements because only sound chickens are put into 
 storage. Furthermore, hucksters often find it difficult to obtain an outlet 
 for the chickens which they have purchased, because many wholesale 
 dealers have adequate supplies. Risks of price declines are also greater 
 as the volume of marketing approaches a peak. Under such conditions 
 hucksters would, of course, try to pass most of the market risk on to pro- 
 
Bul. 642] Problems Affecting Poultry Marketing 53 
 
 ducers and so widen their own operating margins. Later on in the season 
 when live chickens of a certain class are scarce, certain wholesale dealers 
 may find their supplies inadequate to meet current retail market outlets. 
 As it is sound business practice for the wholesale dealer to maintain his 
 regular retail contacts, he is often willing to pay local buyers a premium 
 for chickens. The local buyer in turn may have to pay a premium to pro- 
 ducers for chickens of the desired grade. A similar situation arises where 
 a wholesale dealer has an outlet for extra high-quality birds. 
 
 Undoubtedly there is justification for some of the complaints of pro- 
 ducers, especially as regards the operations of hucksters. Some of the 
 latter are of the fly-by-night type; large numbers of hucksters have no 
 established business reputation to uphold; some are unscrupulous and 
 irresponsible in their business dealings. Large numbers of hucksters, 
 however, have been in business a number of years and have developed a 
 regular producer clientele. Furthermore, competition between well-es- 
 tablished local buyers, representing wholesale dealers and meat-packing 
 firms, makes it unnecessary for producers to deal with hucksters of 
 doubtful business integrity. 
 
 It does not follow, however, that local buying and handling of poultry 
 are as efficient as they could be under a different combination of circum- 
 stances. There may be too many local buyers in relation to available sup- 
 plies operating in a particular territory. Although few of the local buy- 
 ers may be making satisfactory business profits, their margins may 
 nevertheless be much higher than if a relatively smaller number were 
 in operation. Similar conditions are found in many phases of business 
 activity (for example, gasoline stations and grocery stores) and are the 
 result of imperfect functioning of our economic system. Moreover, dur- 
 ing periods of business depression, the number of hucksters and peddlers 
 tends to increase. Only a small capital investment is required to enter the 
 business and many persons are willing to work as long as their operations 
 net them a living wage. 
 
 Handlers of Poultry in San Francisco. 31 — The location and perma- 
 nence of industrial and wholesale commercial centers within large cities 
 are determined to a considerable extent by topography ; lines of commu- 
 nication with the eastern and northern shores of the Bay are through 
 the city. The City (and County) of San Francisco lies on a peninsula 
 (fig. 11) , surrounded by water on the east, north, and west; its only land 
 communications with the rest of the state being on the south. Communi- 
 cation with the eastern and northern shores of the Bay is by means of 
 ferry, barge, or bridge. Most of the ferries dock at the ferry slips on the 
 
 31 Much of the historical material in this section is based on information supplied 
 by Joseph H. Mitchell of O'Brien, Spotorno, Mitchell, and Campagno Brothers, and 
 Emanuel Campagno, of the General Poultry Company, both of which firms are located 
 in San Francisco. 
 
54 
 
 University of California — Experiment Station 
 
 east side of the city. Furthermore, several of the main arterial highways 
 from the south, as well as railroads, converge in the area adjacent to the 
 ferries. The San-Francisco — Oakland Bay Bridge connecting the city 
 with the East has its terminal a few blocks southwest of the ferries. The 
 Golden Gate Bridge, connecting the city with the north shore, has its San 
 Francisco terminal a considerable distance to the north and west of the 
 ferry terminals. The highways from both bridges to the wholesale pro- 
 
 c/rr 
 or 
 
 sS/4/V FRA/VC/-5CO 
 
 Fig. 11. — Location of wholesale poultry dealers, general produce dealers handling 
 poultry, and small wholesale-retail poultry dealers, San Francisco, 1936. 
 
 duce district are direct and level. The topography of much of San Fran- 
 cisco is hilly, the low-lying-level areas being also to the east of the city. 
 This combination of natural conditions and communication lines has 
 caused the San Francisco wholesale produce district (fruits and vege- 
 tables as well as poultry) to be located in a relatively concentrated area 
 adjacent to the ferries and at the terminals of the highways from the 
 north, south, and east. 
 
 The general location of the manufacturing and wholesale commercial 
 districts, moreover, can be regarded as relatively permanent. As far back 
 as 1850, San Francisco was an important trading center with a relatively 
 stable, though growing, population. In 1900 its population was 343,000; 
 in 1910 about 417,000, or 21.6 per cent greater than in 1900. In 1930 its 
 
Bul. 642] Problems Affecting Poultry Marketing 55 
 
 population had increased to 634,000, or 84.8 per cent greater than in 
 1900. While the size of the residential areas has been expanded, the older 
 residential areas are more fully occupied. There has been some expansion 
 since 1900 in the manufacturing areas, but the wholesale warehouse 
 areas have remained practically unchanged. 
 
 Up until the time of the earthquake and the fire of 1906 nearly all 
 poultry arriving on the San Francisco market from California and other 
 states was consigned by local buyers ( at that time mainly country store- 
 keepers and general produce dealers) to commission merchants for sale 
 at auction or private treaty. The chickens so sold were bought by only 
 two or three wholesale poultry dealers and a large number of retail 
 dealers, most of whom were located in the northeast section of San Fran- 
 cisco bounded by Van Ness Avenue on the west and Market Street on the 
 east and south (fig. 11) . Nearly all the buildings occupied by the commis- 
 sion merchants, wholesale dealers, and retail dealers were destroyed by 
 the fire of 1906. Very few of these concerns opened up again after the 
 fire and those that did were scattered over a wide area in the city. 
 
 From 1907 on, the commission merchants and retail poultry dealers 
 decreased in importance, both in numbers and in volume of poultry han- 
 dled. Dealers known in the trade as "jobbers" 32 took the place of the 
 commission merchants; wholesale poultry dealers replaced the small re- 
 tail poultry dealers. Concurrent with this change, large handlers of 
 poultry again tended to locate in the northeast section in close proximity 
 to the ferries. 
 
 Within the past decade or so another significant change has occurred 
 in poultry handling in San Francisco. Wholesale poultry dealers have to 
 a considerable extent replaced the jobber-broker by establishing direct 
 buying contacts in country districts in California and in other states. In 
 1927 the Poultry Producers of Central California also undertook to han- 
 dle poultry on behalf of its members. The large meat-packing concerns 
 also operate dressed-poultry departments, most of their supplies being 
 obtained from their own country killing plants. In 1936, while there were 
 still a few operators of the jobber-broker type, the great bulk of the 
 poultry arriving at the market was handled by some seven wholesale 
 poultry dealers, two meat-packing concerns, and the Poultry Producers 
 of Central California. 33 Smaller quantities of poultry were handled by 
 
 32 These "jobbers" were in reality both brokers and jobbers. Chickens consigned 
 to them in carload lots were sold in smaller lots both to wholesale dealers and to 
 retail dealers. 
 
 33 Up until 1935 the Poultry Producers of Central California did most of its killing 
 and dressing of poultry in its San Francisco plant. In 1936, however, killing and 
 dressing were done at country plants, the freshly killed, graded, and packed chickens 
 being shipped to San Francisco. The killing plant in San Francisco is still used oc- 
 casionally for live poultry consigned directly to the association at San Francisco and 
 for heavy chickens bought by the association in San Francisco. 
 
56 University of California — Experiment Station 
 
 several general produce dealers, whose main business is the sale of fruits 
 and vegetables. One large jobber-broker handled considerable quantities 
 of heavy chickens, shipped in from midwest ern states." With the excep- 
 tion of one large meat packer, all the bulk handlers of dressed and live 
 poultry were concentrated within a few city blocks east of Sansome 
 Street and north of Market Street — within an area covering only about 
 a half a square mile (fig. 11 ) . 
 
 The wholesale poultry dealers obtain the bulk of their supplies of live 
 chickens from hucksters or from their own buying stations or agents in 
 the country districts of California and other states. Most of these con- 
 cerns also purchase considerable quantities of dressed poultry (mostly 
 roasters and heavy hens) direct from country buyers in midwestern 
 states; a few of them, however, purchase their heavy chickens, of out-of- 
 state origin, from the large jobber-brokerage firm referred to above (p. 
 55). On occasion one wholesale dealer with excess supplies may sell to 
 other wholesale dealers whose supplies are at the time inadequate to 
 meet their market outlets. 
 
 Live poultry received by wholesale dealers is usually battery-fed for 
 several days before killing. The time of feeding varies considerably and 
 depends upon the age and condition of chickens when they are received 
 at the plant, and the point of origin (whether California or out of state) . 
 Each wholesale dealer has his own feeding formulas for different types 
 of chickens. Killing and dressing methods appear to be fairly well stand- 
 ardized, although in 1936 one firm was operating a device whereby fea- 
 thers were removed by a waxing process. After killing, chickens are 
 displayed in racks for inspection by customers. 
 
 The bulk handlers of poultry (wholesale poultry dealers, the two meat 
 packers, and the cooperative associations) in turn sell their dressed poul- 
 try to (1) retail butchers of whom there were between 1,500 and 1,800 
 in 1936; (2) hotels and restaurants; (3) various public and semipublic 
 institutions, such as hospitals, veterans' homes, the army and navy; (4) 
 steamship companies; and (5) occasionally direct to consumers who take 
 delivery at the plant. A considerable, though indeterminate, quantity of 
 the poultry handled by these bulk operators is shipped to buyers (mainly 
 public institutions) located outside of San Francisco; some is exported, 
 mostly to Hawaii, and some is ultimately consumed outside of California 
 (for example, the poultry purchased by steamship companies). This 
 
 3i There were in addition the California Turkey Growers Cooperative Association 
 handling turkeys only and a jobber handling mainly turkeys for the Northwest Tur- 
 key Growers Association but also chickens and dairy products on behalf of coopera- 
 tive associations in various states in the mountain division of the United States. (See : 
 Tinley, J. M., and E. C. Voorhies. Economic problems affecting turkey marketing in 
 California. California Agr. Exp. Sta. Bui. 612:1-78. 1937.) 
 
Bul. 642] Problems Affecting Poultry Marketing 57 
 
 wide dispersion of poultry from San Francisco makes it impossible to 
 determine with any degree of accuracy the per-capita consumption of 
 poultry meat in the city. The wholesale poultry dealers also sell consid- 
 erable quantities of live poultry (and some dressed poultry) to some 
 twenty small wholesale-retail butchers or slaughterers located in various 
 parts of San Francisco. 
 
 The buying practices of the various customers of the bulk handlers of 
 poultry differ considerably. Many restaurant owners and owners of re- 
 tail stores visit the killing plants and select live chickens which are then 
 killed for them. Others who visit the plants make their selection from 
 freshly killed chickens displayed on racks. On the other hand, large num- 
 bers of retail stores, restaurants, and hotels phone in their orders for 
 types and grades of chickens, or orders are placed through the salesmen 
 employed by the various bulk handlers of poultry. The purchasing agents 
 for some of the public institutions visit the various bulk handlers and 
 place orders for chickens of different classes and grades. Many of the 
 public agencies, however, call upon the various members of the poultry 
 trade for sealed bids on specified quantities, classes, and grades of poul- 
 try. Before acceptance and final settlement for the poultry so purchased, 
 the poultry is usually inspected by the purchasing agent, or by a local 
 official of the United States Department of Agriculture Bureau of Agri- 
 cultural Economics. 
 
 At one time there were a large number of retail handlers of live poul- 
 try (p. 55) . A few of these still survive. In 1930 there were twenty whole- 
 sale-retail butchers or slaughterers widely scattered in San Francisco 
 (fig. 11 ) , although the number varies somewhat from year to year. These 
 have been able to survive because they cater to a special consumer de- 
 mand. They serve the Jewish trade and persons who prefer to select their 
 own chickens and have them freshly killed. Some of these concerns han- 
 dle live poultry exclusively, whereas others are operated in conjunction 
 with a retail grocery store or retail butcher shop. They vary considerably 
 in regard to volume of poultry handled, source of their supplies, and 
 types of customers served. 
 
 While most of these concerns handle from 25 to 50 coops of chickens 
 weekly, a few handle as many as 100 coops. 35 Nearly all of them also han- 
 dle other types of poultry (such as turkeys, ducks, geese, and squabs) and 
 rabbits; one of the larger of these concerns, in addition, sells large quan- 
 tities of dressed poultry. A few of these concerns sell exclusively to re- 
 tail consumers, whereas others also sell wholesale to nearby stores and 
 restaurants or even to public institutions. Most of these small wholesale- 
 
 33 The number of chickens per coop varies from 20 to 40, the number depending 
 upon the average size and weights of birds — broilers, Leghorn, and colored hens. 
 
58 University of California — Experiment Station 
 
 retail butchers obtain their supplies from the wholesale poultry dealers 
 in downtown San Francisco; a few, however, obtain their supplies, in 
 whole or in part, from hucksters or direct from producers in the country. 
 
 The national characteristics, experience, and standing of persons op- 
 erating in a wholesale market have an important influence on the general 
 tone of that market and of the supply territory. If there is a rapid turn- 
 over of wholesale dealers and if questionable business practices are prev- 
 alent, similar conditions are apt to be found in the surrounding country 
 districts. Much of the dissatisfaction of producers with local marketing 
 conditions can thus be traced to conditions in the adjacent wholesale 
 market. The fact that such a relation may exist warrants some analysis 
 of the personnel engaged in the wholesale poultry trade in San Francisco. 
 
 Before 1906 nearly all the commission houses were operated by per- 
 sons of American, French, Irish, or Jewish extraction. While a few of 
 the pioneer operators are still in business, most of the wholesale poultry 
 firms now are operated by persons of Italian nationality. Although the 
 names and corporate standing of several of the firms have undergone 
 change from time to time, many of the managers, owners, or part owners 
 of these firms have been connected with the poultry business in San 
 Francisco for twenty and in some instances for over thirty years. While 
 there were a few complaints regarding questionable business practices, 
 the majority of the retailers, hucksters, and others who were interviewed 
 in the course of this study stated that their dealings with most of the 
 wholesale dealers were entirely satisfactory. They attribute much of this 
 to the high standards of business ethics maintained by the old and ex- 
 perienced operators. 
 
 Handlers of Poultry in Los Angeles. — The Los Angeles poultry mar- 
 ket differs from that in San Francisco in several important respects. In 
 the first place Los Angeles is located on fairly level land with adequate 
 transportation facilities from all sides. The City of Los Angeles, along 
 with several other important cities in the County, covers a very wide 
 territory. All of these cities are surrounded with rich agricultural lands, 
 large numbers of the farms (especially poultry farms) being within the 
 limits of the various cities. 
 
 In contrast with San Francisco, the City of Los Angeles has grown 
 tremendously since 1900. In that year Los Angeles was a comparatively 
 small city with a population of only 102,000. By 1910 its population had 
 increased threefold to 319,198 and again nearly doubled between 1910 
 and 1920. In 1930 its population was more than double that of 1920 and 
 more than twelve times that of 1900. (Population of Los Angeles County 
 is estimated to have increased from 2,208,492 in 1930 to 2,785,000 in 
 1939.) 
 
Bul. 642] Problems Affecting Poultry Marketing 59 
 
 Because of these two factors — the general topography of Los Angeles 
 and its rapid growth — the manufacturing and wholesale districts are 
 less clearly denned and cover a much wider area than in San Francisco. 
 Moreover, the personnel, both firms and individual persons, engaged in 
 the poultry meat trade has undergone considerable change and has been 
 less stable than in San Francisco. Very few of the wholesale poultry firms 
 have been in operation for more than ten or fifteen years. The turnover 
 of firms and individuals engaged in the wholesale poultry business has 
 been fairly rapid. For this reason many of the firms have not established 
 direct buying contacts with local dealers in other states. Los Angeles, 
 moreover, receives a much larger proportion of the poultry meat con- 
 sumed from out of state than does San Francisco. As a consequence the 
 poultry broker plays a much more important role in Los Angeles than 
 in San Francisco. In 1936 there were five brokerage firms handling large 
 quantities of dressed poultry a year on a consignment basis and five 
 handling small quantities. In addition one firm shipped in live poultry, 
 purchased by it in other states, for sale to wholesale poultry dealers in 
 Los Angeles. 
 
 There were (1936) in Los Angeles nine wholesale dealers in dressed 
 poultry (including five meat-packing concerns) and five wholesale deal- 
 ers 36 operating killing and dressing plants (fig. 12). Dressed-poultry 
 dealers obtain their supplies of dressed poultry from country plants in 
 California or in other states. These fourteen dealers in dressed and live 
 poultry are located in the produce and wholesale district of Los Angeles, 
 but are far more widely separated than in San Francisco. In addition, 
 there is a large number of smaller wholesale-retail dealers or slaughterers 
 scattered all over Los Angeles. In 1936 there were over 100 of these con- 
 cerns, in which there is a rapid turnover both in number and in location. 
 
 Wholesale-retail dealers obtain the bulk of their supplies directly 
 from hucksters or producers and only small quantities from the estab- 
 lished wholesale dealers in contrast to San Francisco where the twenty- 
 odd wholesale-retail poultry dealers obtain most of their supplies from 
 the wholesale poultry dealers. The volume and nature of the business of 
 these small wholesale-retail dealers vary considerably. They handle from 
 about 400 to 2,500 pounds of all types of poultry (such as chickens, 
 turkeys, ducks) and rabbits a week. Some of these operators cater almost 
 entirely to the retail trade, whereas others sell a considerable volume 
 of poultry wholesale, mainly to restaurants. A number of these dealers 
 handle only high-grade poultry for a select Jewish trade. Many of them, 
 however, handle low-quality chickens and other poultry on a cut-rate 
 
 38 In addition another wholesale dealer with a killing plant in Pasadena sold large 
 quantities of poultry to hotels, stores, and restaurants in Los Angeles. 
 
60 
 
 University of California — Experiment Station 
 
 basis. A considerable number of nationalities were represented in the 
 wholesale-retail dealers, nearly all of whom were contacted during the 
 course of this investigation. 
 
 It was impossible to obtain any exact data on the proportion of all 
 poultry sold in Los Angeles which was handled by these small wholesale- 
 retail dealers. Most of the latter kept records only of income and expenses 
 
 Fig. 12. — Location of wholesale poultry dealers, brokers, and wholesale-retail 
 poultry dealers in Los Angeles, 1936. 
 
 and hazarded only rough guesses as to their weekly volume of business, 
 which, moreover, varied considerably at different times of the year. Of- 
 ficials of the Health Department (Meat Inspection Section) of the 
 City of Los Angeles estimated that these small wholesale-retail dealers 
 handled from 25 to 35 per cent of all poultry sold in that city. 
 
 It is also probable that a considerable volume of poultry is purchased 
 by consumers in Los Angeles from poultry producers located within the 
 city limits or in the surrounding country. 
 
 SUPPLY FACTORS IN THE SAN FRANCISCO 
 AND LOS ANGELES MARKETS 
 
 Supply Areas in California for San Francisco and Los Angeles. — Chick- 
 ens produced in the various counties are available first for local con- 
 sumption needs, and second, for shipment to a nearby wholesale market. 
 
Bul. 642] 
 
 Problems Affecting Poultry Marketing 
 
 61 
 
 Surplus production to local consumption needs in these various coun- 
 ties tends to move to either of the two main California wholesale market- 
 ing centers — San Francisco 37 and Los Angeles. The supply area of the 
 San Francisco market would include all the counties in the north coast 
 and Sacramento Valley sections; all the counties in the south coast sec- 
 tion except San Luis Obispo County; all the counties in the northern and 
 eastern mountain section except Mono and Inyo counties; and San Joa- 
 quin, Calaveras, Stanislaus, Tuolumne, Merced, Mariposa, and Madera 
 counties in the San Joaquin Valley. The Los Angeles supply area would 
 include all the counties in southern California; San Luis Obispo County 
 
 TABLE 19 
 The San Francisco and Los Angeles Supply Areas for Chickens, 1934 
 
 
 Human population 
 
 Chickens raised 
 
 
 Supply area 
 
 Number 
 
 Per cent 
 of total 
 for state 
 
 Number 
 
 Per cent 
 of total 
 for state 
 
 Chickens 
 
 per 
 
 capita 
 
 San Francisco 
 
 2,528,180 
 3,623,890 
 6,151,280 
 
 41.1 
 
 58.9 
 100.0 
 
 10,796,867 
 7,362,544 
 18,159,412 
 
 59.5 
 40.5 
 100.0 
 
 4.3 
 2.0 
 
 
 2.9 
 
 
 
 Source of data: 
 
 Calculated by the authors from table 35. 
 
 in the south coast section ; Mono and Inyo counties in the northern and 
 eastern mountain section ; and Fresno, Tulare, Kings, and Kern counties 
 in the San Joaquin Valley. 
 
 The San Francisco supply area with 41.1 per cent of the human popu- 
 lation of the state had 59.5 per cent of all chickens raised in 1934, or 
 about 4.3 chickens per capita as is shown in table 19. On the other hand, 
 the Los Angeles area with 58.9 per cent of the population had only 40.5 
 per cent of the chickens raised, or about 2.0 chickens per capita. The San 
 Francisco market probably had access to a somewhat greater proportion 
 of heavy breeds of chickens, produced in the northern and eastern moun- 
 tain and valley sections of the state than was the case for Los Angeles. 
 The great bulk of chickens available to both markets from within the 
 state, however, consisted of Leghorn broilers and hens. 
 
 Information on Poultry Receipts at Two Markets. — The only agency 
 in the state undertaking to assemble data on daily poultry receipts 38 at 
 the San Francisco and Los Angeles markets is the Federal-State Market 
 
 37 The Oakland market is closely related to that of San Francisco. Possibly it would 
 be more nearly correct to refer to the San-Francisco — Oakland market. 
 
 38 These data are also summarized by months in mimeographed reports issued by the 
 Federal-State Market News Service at the end of each calendar year. 
 
62 University of California — Experiment Station" 
 
 News Service. This information, with that for prices (p. 79) , is obtained 
 from the various dealers and transportation agencies in each market who 
 cooperate by reporting daily receipts. The data on receipts of poultry 
 have been much more complete for San Francisco than for Los Angeles. 
 The Federal-State Market News Service has published the following 
 information on poultry receipts at San Francisco : 
 
 1. Live Poultry: 
 
 a) Cars received daily; data available since 1925; reports intermittent and in- 
 complete prior to 1925. 
 
 b) Coops of live poultry received daily by freight (reported regularly only since 
 1927), and by truck and boat (reported regularly only since 1929). 
 
 2. Dressed Poultry : 
 
 Pounds of dressed poultry received daily. (No distinction made regarding means 
 of transportation.) 
 
 Although a few of the small wholesale-retail dealers in San Francisco 
 handling an unimportant volume in the aggregate do not report arrivals 
 of live poultry purchased within the state, the data published afford a 
 reasonably complete and accurate record of dressed and live poultry. 
 Several factors combine to make such a complete coverage of receipts 
 possible. First, the principal handlers of poultry are located in a com- 
 paratively small area of the city. Second, most of the main transportation 
 systems converge in this area. Finally, the principal handlers of poultry 
 and the various transportation agencies cooperate fully in supplying in- 
 formation on poultry arrivals. Data on poultry receipts unfortunately 
 are for all grades and types of poultry (such as chickens, ducks, geese, 
 turkeys) . No attempt has been made as yet to segregate receipts by types. 
 While all types of poultry are to some extent competitive one with the 
 other, more detailed information on receipts by types would be of con- 
 siderable value to the trade. 
 
 In the Los Angeles market the Federal-State Market News Service 
 reports regularly only receipts of dressed poultry. Occasional reports on 
 arrivals of carloads of live poultry are made. Because of the scattered 
 nature of the Los Angeles poultry market, it has been found impractical 
 to obtain data on live poultry receipts by truck. All the live poultry ar- 
 riving in Los Angeles by railroad is received in poultry cars operated 
 by the Palace Live Poultry Car Company of Los Angeles. While the 
 company cooperates with the Federal-State Market News Service, the 
 latter agency does not publish data on car receipts of live poultry, be- 
 cause such information is of little value without information on truck 
 receipts. All persons connected with the Los Angeles poultry market, 
 who were interviewed during the course of this study, stressed the need 
 for more accurate information on receipts. 
 
 In 1935 the City Council of Los Angeles considered an ordinance 
 
Bul. 642] Problems Affecting Poultry Marketing 63 
 
 which would establish, under the direction of the Board of Health Com- 
 missioners, one or more poultry-inspection stations in the city. All poul- 
 try, dressed and live, arriving in the city would have to be inspected and 
 passed at these stations. The ordinance failed to pass. If some such 
 agency is established in the future, it would facilitate the collection of 
 reliable data on volume of live and dressed poultry received daily. 
 
 If more accurate data were available in the San Francisco and Los 
 Angeles markets on receipts of live and dressed poultry by types there 
 would be a possibility of arriving at a fairly accurate estimate of the 
 total weight of poultry received annually. A car of live poultry varies 
 from a minimum of 14,000 pounds live weight to a maximum of 17,000 
 pounds. 39 In the winter months the average live weight of chickens per 
 car varies between 16,000 and 16,500 pounds; in the summer between 
 14,000 and 14,500 pounds/ The weight of a coop of chickens varies ac- 
 cording to the type of chickens shipped. The average weight of a coop 
 of broilers varies from 75 to 80 pounds; of Leghorn hens and roasters 
 from 100 to 105 pounds; and of colored hens from 125 to 130 pounds. 
 
 Origin of Poultry Supplies at San Francisco. — Receipts of cars of live 
 poultry at San Francisco decreased from 293 in 1925 to only 98 in 1932, 
 a decrease of 66.6 per cent (table 36). In 1933, as a result of a consider- 
 able reduction in railroad rates from eastern states in July of that year, 
 receipts increased to 209 cars; in 1934 to 260 cars. In the following four 
 years, however, receipts of cars of live poultry again declined precipit- 
 ously, only 60 cars being received in 1937, 71 in 1938, and 52 in 1939. 
 Coops of chickens arriving at San Francisco by express or freight de- 
 clined steadily from 16,195 in 1927 and 17,989 in 1929 to only 1,404 in 
 1939. Receipts by boat showed a similar decline from 6,821 coops in 1929 
 to 20 in 1939. Receipts by truck, however, increased from 85,944 coops 
 in 1929 to 184,347 coops in 1939. Combined receipts of coops (freight, 
 boat, and truck) increased from 110,754 in 1929 to 185,771 coops in 1939. 
 In the latter year coops by truck amounted to 99.2 per cent of all coops 
 received as compared with 77.6 per cent in 1929. 
 
 In marked contrast to the decline in cars of live poultry, receipts of 
 dressed poultry increased steadily from 4,966,000 pounds in 1922 and 
 5,615,000 in 1925 to 16,842,000 pounds in 1936. Since the latter year, 
 declines have been registered, 12,396,000 pounds being reported for 1939 
 (table 37). 
 
 The major proportion of live poultry receipts by cars originates in the 
 west north central states, and especially in Nebraska (table 36 and fig. 
 
 39 Prior to 1935 the maximum weight permitted by the railroads was 18,000 pounds 
 per car live weight. 
 
 i0 Live poultry would be mainly chickens. Turkeys, ducks, and geese are usually 
 shipped in dressed form. 
 
66 University of California — Experiment Station 
 
 in 1925 to 13,717,000 in 1939. Since 1936 the rise has been in contrast to 
 the San Francisco market where there has been a decrease in receipts. 
 
 There are some interesting differences in poultry receipts in the Los 
 Angeles and San Francisco markets (figs. 13 and 14) . Between 1925 and 
 1932 receipts of cars of live poultry in Los Angeles exceeded those in San 
 Francisco every year except 1928 and 1929. Since 1933, however, car 
 receipts of live poultry in San Francisco exceeded those in Los Angeles 
 with the exception of 1937, 1938, and 1939. On the other hand, dressed 
 poultry receipts in San Francisco since 1925 have consistently exceeded 
 those in Los Angeles until 1939. Moreover, the upward trend in dressed 
 poultry receipts in San Francisco was increasing more rapidly than in 
 Los Angeles. In 1925 dressed poultry receipts in San Francisco amounted 
 to 5,615,000 pounds as compared with 4,801,000 in Los Angeles. In 1938 
 receipts in San Francisco were 12,839,000 pounds ; those in Los Angeles 
 9,892,000 pounds; whereas in 1939 the corresponding data were 12,396,- 
 000 pounds and 13,717,000 pounds, respectively. 
 
 SEASONAL SUPPLIES OF POULTRY 
 
 Production practices followed in the supply areas will largely determine 
 the time of marketing, which varies considerably between different sec- 
 tions of the country. That these practices may change has already been 
 pointed out, 41 Storage holdings of poultry have a decided effect on sea- 
 sonal supplies of all classes of poultry. (On account of the influence of 
 such holdings on price, the discussion will be found on page 143.) Sea- 
 sonal marketings of all poultry and classes within the poultry group are 
 perhaps not so regular as is the case with certain agricultural products. 
 The reasons can be found in a combination of factors under which poul- 
 try is produced and sold. 
 
 The arrivals of both live and dressed poultry on the main markets of 
 the country are usually at the year's low in February, March, and April. 
 From the latter month through July there occurs a gradual rise in re- 
 ceipts which is accelerated in August. This upward movement usually 
 culminates in November, although in some years December receipts are 
 as high as those in November. A decided drop occurs for January. In the 
 last four months of the year between 50 and 60 per cent of the year's total 
 live and dressed poultry receipts are received on the large markets of 
 the Middle West and north Atlantic Coast. 
 
 In order to have some measure of the variation in monthly receipts 
 and the sources of seasonal supplies at San Francisco and Los Angeles, 
 
 41 Under the section "Marketing Methods and Channels in California" (p. 49-60) 
 it was indicated that hatching, and hence broiler sales, were much less seasonal than 
 formerly and that emphasis on regularly culling low producers out of flocks was 
 making available a more even supply of hens on the market throughout the year. 
 
Bul. 642] 
 
 Problems Affecting Poultry Marketing 
 
 67 
 
 an analysis was made of the available data covering monthly receipts at 
 these two markets for the years 1933-1939. In making computations, the 
 five years 1935-1939 have been used in order to avoid using data of both 
 drought years, 1934 and 1936. 
 
 8 an Francisco Market. — Carlot receipts of live poultry at San Fran- 
 cisco, which averaged 90 cars annually during the years 1935-1939 (table 
 40), came entirely from outside of the state with approximately 64 per 
 cent originating in the east and west north central states, 32 per cent 
 
 15 
 
 < 
 
 O 5 
 
 EAST AND WEST 
 NORTH CENTRAL 
 
 t 
 
 mil 
 
 
 10 
 
 WEST SOUTH CENTRAL 
 
 JFMAMJJASOND 
 
 J F M A M J JASOND 
 
 ALL DIVISIONS 
 
 MOUNTAIN 
 
 a 
 < 
 
 O 5 
 
 I 
 
 Im^m. 
 
 tlllll 
 
 20 
 
 15 
 
 CO 
 
 o 
 
 I 
 
 .1 
 
 lie 
 
 Firm 
 
 J F M A M J JASOND 
 
 JFMAMJJASOND 
 
 Fig. 15. — Average monthly carloads of live poultry received at 
 
 San Francisco by divisions of origin, 1935-1939. 
 
 Data from table 40. 
 
 from the mountain states, and 4 per cent from the west south central 
 states (table 41) . Monthly carload receipts of live poultry from all states 
 (fig. 15) are heaviest in the fall and winter months, with 59 per cent of 
 the entire year's supply coming during the period from September 
 through January. Although shipments from the east and west north 
 central states have averaged twice as many carloads annually from 1935 
 to 1939 as those from the mountain states, the monthly movement from 
 each division follows much the same seasonal change, with lows for each 
 division generally occurring in June followed by an increase to peak 
 shipments in November (January for the mountain states). Of the car- 
 loads of live poultry originating in the west south central states, almost 
 all have been received during the three-month period from February 
 through April. 
 
 Receipts from the east and west north central states constitute the bulk 
 
68 
 
 University of California — Experiment Station 
 
 of live poultry supplies received in carloads at San Francisco, varying 
 from an average low of 30 per cent of the total in February to a high of 
 87 per cent in June (table 41) . The relative importance of supplies from 
 the mountain states is greatest in February when they make up 50 per 
 cent of the receipts. Shipments received at San Francisco from the west 
 
 LEGEND 
 
 BOAT RECEIPTS 
 
 I I EXPRESS RECEIPTS 
 
 RECEIPTS 
 
 M J J 
 
 MONTHS 
 
 Fig. 16. — Average monthly receipts of coops of live poultry at 
 
 San Francisco, 1935-1939, by boat, express, and truck. 
 
 Data from table 40. 
 
 south central region are relatively small and in only 2 months — Feb- 
 ruary and April — do they average as much as 20 per cent of the total 
 (table 41). 
 
 Live poultry arriving on the San Francisco market in coops is reported 
 by the Federal-State Market News Service. These receipts, coming almost 
 wholly from within the state, constitute the bulk of the live poultry 
 supply (table 40). From 1935 through 1939 coop receipts averaged 
 nearly 157,000 annually, with the heavy movement coming on the market 
 in late spring and early summer (fig. 16) . May and June are the months 
 of heaviest receipts, with over a fifth (21 per cent) of the annual arrivals 
 reported during this two-month period (table 41); the four winter 
 months, November, December, January, and February, constitute the 
 seasonal low point and represent slightly over a fourth (28 per cent) of 
 
Bul. 642] Problems Affecting Poultry Marketing 69 
 
 the yearly arrivals. This peak period in late spring and early summer of 
 seasonally large coop receipts corresponds fairly closely to the period 
 when, for production areas within the state, culling is receiving emphasis 
 and broilers are usually ready for marketing. It is in sharp contrast with 
 the seasonal movement of live poultry receipts shipped in carloads from 
 supply areas outside the state. 
 
 Almost 98 per cent of the average annual coop receipts are brought in 
 by truck (table 41) ; only 2 per cent are express shipments; and the 
 remainder (0.3 per cent) are by boat. The relative importance of truck 
 shipments varies only slightly from month to month. In April and in 
 May truck receipts of coops make up 98.3 per cent of the supply ; in No- 
 vember they decline to 96.4 per cent. On the other hand, in April and in 
 May express receipts constitute only 1.4 per cent of supply, increasing 
 in importance up to November, when 3.5 per cent arrive by express. 
 
 Receipts of dressed poultry at San Francisco averaged 14,243,000 
 pounds annually during the period 1935-1939 (table 40). A large part 
 of this supply was received during the four months from November 
 through February (fig. 17). Arrivals in these four months totaled 64 
 per cent of the average annual supply of dressed poultry, with November 
 and December accounting for 40.1 per cent (table 42 and fig. 18). Re- 
 ceipts in July, the low month for the year, averaged only 2.6 per cent 
 compared with December, when 21.8 per cent of the year's receipts are 
 received. 
 
 Dressed-poultry receipts include turkey shipments which are not sep- 
 arated from other poultry in the available data on market receipts. Tur- 
 keys are generally received dressed, and do not make up a significant 
 portion of live poultry, which is mainly chickens. The period of heavy 
 dressed-poultry receipts corresponds closely to the time of large sea- 
 sonal marketings of turkeys. Receipts from both the Pacific and moun- 
 tain divisions are relatively heavy (table 42 and fig. 17) in November and 
 December and for the Pacific states they continue large in January and 
 February. Available data indicate the importance of these divisions as 
 supply areas for turkeys marketed in San Francisco and Los Angeles. 42 
 
 The Pacific states furnish the bulk of the supply of dressed poultry 
 arriving on the San Francisco market. In the five years 1935-1939, 79.6 
 per cent of the average annual receipts came from this division with 
 California alone supplying 55.0 per cent of the total (table 42). The 
 relative importance of California as a source of supply was greatest in 
 February when 73.2 per cent of the receipts originated within the state. 
 In this same month 86.8 per cent of the supply on the San Francisco 
 
 42 Tinley, J. M., and E. C. Voorhies. Economic problems affecting turkey marketing 
 in California. California Agr. Exp. Sta. Bul. 612:16-22. 1937. 
 
70 
 
 University of California — Experiment Station 
 
 EA ST AND WEST 
 NORTH CENTRAL 
 
 MOUNTAIN 
 
 ») (0 4 00 
 
 z z 
 
 iO O 200 
 
 D Q. 
 
 O 
 
 I «*- 
 
 (- O 
 
 CO tf>400 
 
 Q Q 
 
 Z Z 
 
 tf) O200 
 
 D Q. 
 O 
 
 X 
 
 h- O 
 
 liiiiiiiillll L, M ,,,.iiili 
 
 JFMAMJJASOND JFMAMJJASOND 
 
 v) co WEST SOUTH CENTRAL 
 
 o Q 
 
 z Z 
 
 < o200 
 
 co O 
 
 D 0. 
 
 gu. 
 I- o 
 
 3000 
 
 2800 
 
 2600 
 
 2400 
 
 2200 
 
 2000 
 co 
 Z 1600 
 
 o 
 
 a 1600 
 
 Ll 
 
 ° 1400 
 
 Q 
 Z 
 < 1200 
 
 CO 
 
 1000 
 800 
 600 
 400 
 
 200 
 
 PACIFIC 
 
 JFMAMJJASOND 
 
 ALL DIVISIONS 
 
 3200 
 
 I 
 
 JFMAMJJASOND 
 
 it 
 
 3000 
 
 2800 
 
 2600 
 
 2400 
 
 2200 
 
 2000 
 cO 
 § 1800 
 
 O 
 
 °" 1600 
 
 <0 1400 
 
 Q 
 
 Z 
 
 < 1200 
 
 CO 
 
 ° 1000 
 
 600 
 
 600 
 
 400 
 
 200 
 
 Iy| 
 
 
 JFMAMJJASOND 
 
 Fig. 17. — Average monthly receipts of dressed poultry at 
 
 San Francisco by divisions of origin, 1935-1939. 
 
 Data from table 40. 
 
Bul. 642] 
 
 Problems Affecting Poultry Marketing 
 
 71 
 
 market came from the three Pacific states. July was the low month for 
 the Pacific states ; September was the low point for California, only 32.7 
 per cent of the receipts coming from this state during that month. The 
 east and west north central states and the mountain states are less im- 
 portant than the Pacific states as sources of supply, furnishing 12.6 per 
 
 j j 
 
 MONTHS 
 
 Fig. 18. — Average monthly receipts of live and dressed poultry at 
 San Francisco expressed as percentages of average annual receipts of 
 each respective type, 1935-1939. 
 
 Data from tables 41 and 42. 
 
 cent and 7.2 per cent, respectively, of the average annual market receipts. 
 Nevertheless, during certain months significant proportions of the sup- 
 ply originate in these divisions. In midsummer and early fall these states 
 account for 37 to 43 per cent of the total receipts. The west south central 
 states furnish only 0.5 per cent of the average annual San Francisco 
 receipts, but the bulk of the supplies from this division arrive from April 
 through September, the months of lowest average receipts. 
 
72 
 
 University of California — Experiment Station 
 
 Although the available data on receipts of live poultry are not reported 
 in pounds and hence do not permit an accurate appraisal of the volume 
 received live as compared to dressed poultry, rough estimates based on 
 the weights of coops and carloads reported on page 63 would indicate 
 the approximate importance of the various types of shipments. A rela- 
 tively greater proportion of the average annual receipts in coops arrive 
 during the late spring and summer months (fig. 16), whereas shipments 
 of dressed poultry are relatively low during this period and higher in 
 
 10 
 
 EAST AND WEST 
 NORTH CENTRAL 
 
 JFMAMJJASOND 
 
 WEST SOUTH 
 CENTRAL 
 
 10 
 
 ■ ■■lllllll \Ujulli~ 
 
 J FMAMJJASOND 
 
 
 M0UNTA1 N 
 
 
 ALL DIVISIONS 
 
 
 
 a. 
 < 
 
 
 a. 
 < 
 
 
 . 1. Illlll 
 
 
 
 ■■...lllllll 
 
 JFMAMJJASOND 
 
 
 
 n 
 
 Fig. 19. — Average monthly receipts of cars of live poultry at 
 
 Los Angeles by divisions of origin, 1935-1939. 
 
 Data from table 43 
 
 the fall and winter months when coop receipts are relatively less im- 
 portant. These two types of shipments constitute the bulk of the supply 
 of poultry arriving on the San Francisco market. 
 
 Los Angeles Market. — Carloads of live poultry received at Los Angeles 
 have averaged 84.2 cars during the five-year period 1935-1939. The 
 monthly distribution of these cars throughout the year has shown a sea- 
 sonal tendency toward increased receipts the last half of the year, al- 
 though there is considerable variation from month to month (tables 43 
 and 44 and fig. 19) . Receipts during the last six months of the year com- 
 prise 59.7 per cent of the average annual total cars of live poultry ar- 
 riving on the market. September, the high month, accounts for 11.9 per 
 cent of the annual receipts, as contrasted with February when the cars 
 received amount to only 5.0 per cent of the year's total (table 44). 
 
 The east and west north central states contribute the largest share of 
 the carload receipts of live poultry, averaging 42.0 per cent during the 
 
Bul. 642] Problems Affecting Poultry Marketing 73 
 
 period 1935-1939. The mountain states and the west south central states 
 follow in the order named, originating 34.9 per cent and 22.6 per cent, 
 respectively. Late in the year the principal source of supply is the east 
 and west north central states when the seasonal shipments from these 
 areas reach their peak. During the four months July through October 
 receipts from these north central states constitute approximately 58 per 
 cent of the live poultry reported as arriving in carloads. Seasonal ship- 
 ments from the mountain states are also heaviest during the last half of 
 the year with November the peak month ; in that month over half (58.3 
 per cent) of the live carlot receipts on the market come from the moun- 
 tain states (fig. 19). Supplies from the west south central region are an 
 important factor only during the early part of the year. In February 42.9 
 per cent of the usual monthly arrivals come from these states ; in March 
 they furnish 81.1 per cent ; in April, 71.0 per cent ; and in May, 57.7 per 
 cent. 
 
 The seasonal movement of dressed-poultry receipts reported on the 
 Los Angeles market is characterized by extremely heavy arrivals during 
 November and December (fig. 20). These two months alone account for 
 57.6 per cent of the average annual receipts during the period 1935-1939. 
 Arrivals during the year vary from a monthly low of 2.8 per cent of the 
 average annual supply in July to a high of 34.1 per cent in December 
 (table 45 and fig. 21). These extremely large receipts in November and 
 December are typical of the shipments from both the Pacific and moun- 
 tain states and to a lesser extent the east and west north central states. 
 Dressed receipts from the mountain states in the last two months of the 
 year make up 60.4 per cent of the year's total from that area at Los An- 
 geles ; the Pacific states send 69.1 per cent of their total shipments during 
 those two months ; and the north central states 37.8 per cent. Shipments 
 from California make up a substantial proportion of those arriving from 
 Pacific Coast states (table 43). The seasonal variation in these dressed- 
 poultry receipts originating in California shows a similar tendency 
 toward heavy shipments in November and December when they amount 
 to 59.6 per cent of the annual receipts from the state. It is impossible to 
 indicate the relative importance of turkey shipments in the total receipts 
 at the market for the available data do not separate the poultry by classes. 
 It should be recognized, however, that there is a heavy seasonal movement 
 of dressed turkeys which takes place in November and December to meet 
 the Thanksgiving and Christmas demand for this type of poultry and 
 that this factor contributes significantly to the heavy market receipts of 
 dressed poultry reported for the last two months of the year. 
 
 The importance of the different divisions as sources of supply for 
 dressed poultry on the Los Angeles market varies with different seasons 
 
74 
 
 University of California — Experiment Station 
 
 mountain 
 
 EAST AND WEST 
 NORTH CENTRAL 
 
 8 00 
 
 JFMAMJJASONO 
 
 EAST AND WEST 
 SOUTH CENTRAL 
 
 <0 to 400 
 O o 
 
 zz 
 
 < =200 
 (O o 
 
 O 
 
 iu. 
 
 »- o 
 
 2400 
 2200 
 2000 
 1800 
 
 <0 1600 
 Q 
 
 z 
 
 g 1400 
 0. 
 
 - 
 
 JFMAMJJASONO 
 PACIF IC 
 
 1200 
 
 <0 
 
 Q 1000 
 
 z 
 < 
 
 (0 
 
 800 
 600 
 400 
 200 
 
 nn 
 
 llJjt 
 
 JFMAMJJASONO 
 
 800 
 
 I* 
 
 JFMAMJJASOND 
 ALL DIVISIONS 
 
 3400 
 3200 
 3000 
 2800 
 2600 
 2400 
 
 2200 
 
 O 
 
 Z2000 
 
 O 
 
 °"l 800 
 
 u. 
 
 o 
 
 (0 I 600 
 Q 
 
 Z 
 
 < 1400 
 
 Z) 
 
 x 1200 
 
 l- 
 
 1000 
 800 
 600 
 400 
 200 
 
 I I 
 
 in mm 
 
 mm 
 
 J FMAMJJ ASOND 
 
 Fig. 20. — Average monthly receipts of dressed poultry at 
 
 Los Angeles by divisions of origin, 1935-1939. 
 
 Data from table 43. 
 
Bul. 642] 
 
 Problems Affecting Poultry Marketing 
 
 75 
 
 of the year. The Pacific states, which furnished 53.6 per cent of the an- 
 nual supply during the period 1935-1939, contributed the largest share 
 of any area during all months of the year except August, September, and 
 October. During the first 7 months of the year the portion of any month's 
 supply from the Pacific states varied from 38.9 per cent to 51.1. After 
 July the movement from this area declined in relative importance to a 
 
 40 
 
 35 
 
 30 
 
 25 
 
 O 20 
 
 I 5 
 
 I 
 
 
 
 
 
 
 / 
 
 
 
 
 D 
 
 RESSED-^ 
 
 / 
 
 / 
 
 
 
 
 LI VE-. 
 • 
 
 J 
 
 V 
 
 1 
 
 1 
 
 1 
 
 / 
 
 1 
 
 1 
 
 N 
 
 M J J 
 
 MONTHS 
 
 Fig. 21. — Monthly receipts of live (cars) and dressed poultry at 
 Los Angeles expressed as percentages of average receipts of each re- 
 spective type, 1935-1939. 
 
 Data from tables 44 and 45. 
 
 low of 21.6 per cent in October, recovering by November to 60.6 per cent 
 and 66.8 per cent in December. During this decline in relative signifi- 
 cance of shipments from the Pacific states in the early fall months, the 
 east and west north central states increased in importance as a source 
 of supply. In September and October these north central states orig- 
 inated 49.5 per cent and 59.3 per cent of the receipts arriving in those 
 respective months. For the five-year period, however, the north central 
 division furnished 22.6 per cent of the annual receipts of dressed poul- 
 try. The mountain states were relatively more important as a source of 
 supply in the late fall and winter months when they furnished from 15.3 
 to 24.8 per cent of the receipts. The important period for the east and 
 
76 
 
 University of California — Experiment Station 
 
 west south central states was in spring and summer with a peak in March 
 when 19.2 per cent of the month's supply came from this division, al- 
 though for the average year only 5.8 per cent of the receipts came from 
 this south central division. Throughout the year California was an im- 
 portant contributor to receipts of dressed poultry at Los Angeles, orig- 
 inating on the average 34.0 per cent of the supply. In every month of the 
 year except November and December California furnished over half of 
 the receipts reported from the Pacific states and from May through 
 October nearly all the supply from this division came from within the 
 state. 
 
 CONSUMPTION OF POULTRY IN CALIFORNIA 
 
 Studies of poultry consumption have revealed that race or nationality 
 and income are important influences affecting the buying habits of poul- 
 try consumers. 43 Discussions with members of the poultry trade indicated 
 
 TABLE 20 
 
 Population of Los Angeles and San Francisco Classified 
 
 According to Eace or Nationality, 1930 
 
 Classification 
 
 Los Angeles 
 
 San Francisco 
 
 Number 
 
 Per cent 
 
 Number 
 
 Per cent 
 
 Total 
 
 1,238,048 
 
 618,028 
 
 455,556 
 
 329,330 
 
 39,564 
 
 86,662 
 
 38,894 
 
 125,570 
 
 616 
 
 3,009 
 
 21,081 
 
 97,116 
 
 3,748 
 
 100.0 
 
 49.9 
 
 36.8 
 26.6 
 3.3 
 6.9 
 3.1 
 10.2 
 0.1 
 0.2 
 1.7 
 7.9 
 0.3 
 
 634,394 
 
 235,298 
 
 359,671 
 
 244,386 
 
 72,375 
 
 42,910 
 
 3,803 
 
 35,622 
 
 151 
 
 16,303 
 
 6,250 
 
 7,922 
 
 4,996 
 
 100.0 
 
 White: 
 
 37.1 
 
 Foreign born and native white of foreign or 
 
 56.7 
 
 
 38.5 
 
 
 11.4 
 
 
 6.8 
 
 
 0.6 
 
 
 5.6 
 
 
 O.Of 
 
 
 2.6 
 
 
 1.0 
 
 
 1.2 
 
 
 0.8 
 
 
 
 * Classified according to country of birth of father, except when father is native and mother foreign 
 born, and then according to country of birth of mother. 
 
 t Negligible. 
 Source of data: 
 
 United States Department of Commerce Bureau of the Census. Fifteenth Census of the United 
 
 States, 1930. Population, vol. 3 (l):260-66. 1932. 
 
 that these factors were regarded as important in the Los Angeles and 
 San Francisco markets. On these markets the trade pointed out that 
 
 43 See the section on "Consumption of Poultry in New York City" in : Economic 
 Survey of the Live Poultry Industry in New York City. U. S. Dept. Agr. Misc. Pub. 
 283:58-71.1937. 
 
 Stiebeling, Hazel K., and Esther F. Phipard. Diets of families of employed wage 
 earners and clerical workers in cities. U. S. Dept. Agr. Cir. 507:1-141. 1939. 
 
Bul. 642] Problems Affecting Poultry Marketing 77 
 
 persons of Negro extraction and members of the Jewish faith were the 
 largest per-capita consumers of poultry. The Jewish holidays always call 
 for an increase in poultry consumption. Mexicans also are relatively 
 heavy users of poultry along with consumers who originated in the Med- 
 iterranean countries. Persons of Nordic extraction seem to prefer other 
 types of meat for their big meals and celebrations. 
 
 Population figures for these two markets are given in table 20 where 
 they are classified on the basis of race or national origin. This table shows 
 that the groups which are reported to be heavy per-capita consumers of 
 poultry make up a significant although not a major portion of the total 
 population. The proportion of persons of Jewish faith and hence their 
 relative importance as an influence upon poultry consumption are not 
 revealed by such a population classification. Data collected in 1926 by 
 the United States Department of Commerce Bureau of the Census, which 
 classify church membership into the different denominations, indicate 
 that in Los Angeles out of 326,446 persons reported in 1926 as church 
 members," 20.0 per cent were members of Jewish congregations, and in 
 San Francisco out of 229,073 persons reported as church members, 15.3 
 per cent were members of Jewish congregations. "While these data do 
 not classify the entire population of the two cities, it might be inferred 
 that persons of the Jewish faith make up a substantial portion of the 
 population and that as heavy users of poultry, they would exercise con- 
 siderable influence on total and per-capita consumption in these markets. 
 
 PRICE DETERMINATION AND PRICE QUOTATIONS 
 
 Practically all chickens produced annually and not consumed on farms 
 are destined sooner or later for human consumption. The individual 
 farmer usually has some, though a limited, choice of where and when to 
 sell. In this he is influenced to a considerable extent by prevailing prices 
 being paid in local or central markets for the type of poultry he has for 
 disposal. Producers are thus vitally interested in the accuracy and re- 
 liability of information currently available relative to farm, wholesale, 
 and retail prices. 
 
 From a practical standpoint, prevailing prices in wholesale markets 
 are of particular importance. Dealers in large wholesale markets usually 
 have more up-to-date and comprehensive information relative to avail- 
 able and potential supplies and on present or potential demand, not only 
 in their own wholesale market, but also in wholesale markets in other 
 parts of the country. The wholesale markets do not have a rigid supply 
 territory. Although supplies of poultry from the counties adjacent to 
 
 44 United States Department of Commerce Bureau of the Census. Census of re- 
 ligious bodies, vol. 2:1-1469. 1926. (Church members are defined variously by dif- 
 ferent sects or denominations.) 
 
78 University of California — Experiment Station 
 
 San Francisco usually gravitate to that wholesale market (because of 
 low transportation costs) and supplies in the counties adjacent to Los 
 Angeles gravitate to Los Angeles, there are many areas in the state from 
 which poultry may move to either market. The factors determining the 
 direction of flow would be the relative prices in the two wholesale mar- 
 kets and relative transportation costs. 
 
 Similarly poultry produced in Texas, Nebraska, and numerous other 
 states to the east of California may move to the Chicago and New York 
 markets as well as to the California markets. Transportation costs, 
 whether truck or railroad, between different parts of the country tend to 
 remain fairly uniform from day to day, month to month, and even year 
 to year. Prices of poultry in the various wholesale markets, however, 
 tend to be in a continuous state of fluctuation, the prices depending upon 
 changes in demand and supply conditions in each market. Local buyers 
 of poultry on the edge or overlapping portions of the supply areas of 
 different wholesale markets are continuously on the alert as to which of 
 several markets they will ship poultry purchased from producers. Poul- 
 try from these areas thus tend to move in different directions according 
 to the relative prices prevailing in different wholesale markets. 
 
 This factor of supply and demand tends to keep prices in the various 
 wholesale poultry markets closely in line with each other. A marked in- 
 crease in poultry prices in New York is very likely to be followed within 
 a few days by a similar increase in the San Francisco and Los Angeles 
 markets. It is possible, however, for prices in individual wholesale mar- 
 kets to depart appreciably from the normal relation of prices in other 
 wholesale markets, prices depending again purely upon local supply and 
 demand conditions. Such a departure, however, is not likely to be long 
 continued without affecting the flow of supplies to or from such markets. 
 
 Another factor in recent years that has probably kept poultry prices 
 in various sections of the country in line has been the role played by the 
 chain stores in the marketing of poultry and in influencing prices. Some 
 of the chains do an enormous business in poultry, especially in the East 
 and Midwest. Special organizations within these chains have been formed 
 at times to handle the poultry side of their business. Similarly, the en- 
 trance of such organizations as the Poultry Producers of Central Cali- 
 fornia into the wholesale poultry business has undoubtedly had some 
 effect in the smoothing out of prices between certain areas. 
 
 Not only are the prices between wholesale markets kept in line by the 
 movement of supplies from overlapping production areas, but the whole- 
 sale prices also bear a close concurrent relation to prices received by pro- 
 ducers and those paid by retailers and consumers. Local buyers tend to 
 base the prices they pay producers upon the current prices in the whole- 
 
Bul. 642] Problems Affecting Poultry Marketing 79 
 
 sale market or markets to which they normally ship. The prices received 
 by producers are usually less than those in the wholesale market by the 
 customary margin taken by the local buyer to cover his expenses of 
 operation. Although the margins of local buyers may vary somewhat 
 from time to time and as between buyers, the variation is not likely to 
 be great. 
 
 Retail prices (or prices paid by consumers) generally exceed the cur- 
 rent prices in the wholesale market by the customary margins required 
 by retail stores and butchers to cover their costs of operation and profits. 
 These margins probably show a greater degree of variation from time to 
 time and as between retail dealers. Variations of margins as between 
 retail stores and butchers are probably closely related to differences in 
 services given consumer customers. Dealers who sell on a cash-and-carry 
 basis usually operate on lower margins than those who sell on credit and 
 deliver to the homes of consumers. Furthermore, individual retail stores 
 may have to lower or widen their margins temporarily on individual 
 supplies according to the volume of supplies on hand. If consideration 
 is given to these facts, however, it is found that prices paid by consumers 
 tend to fluctuate in rather narrow limits above current wholesale prices. 
 
 In view of these close interrelations (between wholesale markets and 
 between wholesale prices and those received by producers and paid by 
 consumers) producers, dealers, and consumers are vitally interested in 
 the extent to which current wholesale price quotations actually reflect 
 the prices at which poultry is being sold at wholesale. 
 
 In nearly every important wholesale market for poultry products 
 there is one agency or more that undertake to gather and publish current 
 price quotations which are intended to reflect as accurately as possible 
 the prevailing representative prices at which poultry is being sold. 
 Wholesale dealers who have local agents or buyers usually notify them 
 daily of the prices at which poultry is being sold and the prices these 
 agents can pay for different grades and classes of poultry. Several news- 
 papers and trade papers also undertake such a service on a daily or 
 weekly basis. Within recent years, however, two types of agencies have 
 come to assume a dominant position in the issue of quotations. 
 
 The first of these agencies is the Federal-State Market News Service, 
 a public agency financed jointly by the United States Department of 
 Agriculture and the California State Department of Agriculture. This 
 agency maintains offices in San Francisco and Los Angeles to report on 
 prices and movement (where feasible) of a large range of farm products. 
 Minor offices may be, and usually are, established seasonally in different 
 local production areas to report on movements and conditions of certain 
 types of farm products. The San Francisco and Los Angeles offices of the 
 
80 University of California — Experiment Station 
 
 Federal-State Market News Service each includes a section primarily 
 concerned with poultry and dairy products. The main functions of the 
 officials of this section are to gather and publish data on prices and move- 
 ment on poultry (and dairy products) and to provide a standard grad- 
 ing service for government agencies and such other groups who may re- 
 quire it. 
 
 A second agency which in some markets (for example Los Angeles) is 
 of considerable importance in currently reporting poultry prices is a 
 local produce exchange, usually incorporated, in which all or most of the 
 important wholesale operators have membership. The operations of such 
 a produce exchange differ in many important respects from that of the 
 Federal-State Market News Service. Because of marked differences in 
 the effectiveness and type of market information available in the San 
 Francisco and Los Angeles wholesale poultry markets, price-quotation 
 services in the two markets will be analyzed separately. 
 
 The San Francisco Market. — In the San Francisco market there is no 
 organized produce exchange for trading in poultry-meat products. The 
 service of determining and publishing current prices is undertaken by 
 the San Francisco office of the Federal-State Market News Service. Data 
 on poultry supplies arriving in San Francisco, together with prices paid 
 and received by wholesale dealers for various grades and classes of poul- 
 try, are gathered daily by officials of the Federal-State Market News 
 Service. This is assembled in a mimeographed report issued daily, which 
 is available free to all persons or agencies desiring it. The data in these 
 reports are also used by the daily newspapers and radio stations and by 
 various trade and farmers' periodicals in their daily and weekly market 
 reports. 
 
 Included in the daily mimeographed reports are three groups of 
 prices: (1) buying prices (live), f.o.b. San Francisco, these being the 
 prices paid by wholesale dealers to producers (in reality local buyers) for 
 live poultry delivered in lots of one coop or more to the plant of whole- 
 frale dealers in San Francisco; (2) prices to retailers, local dressed, these 
 being the prices at which wholesale dealers sell locally killed poultry to 
 retailers in lots of one box or more ; and (3) prices to retailers, fresh box- 
 packed, these being the prices at which wholesale dealers sell dressed 
 poultry (poultry killed and dressed at country plants in California and 
 other states) to retailers in lots of one box or more. The prices quoted, 
 unless otherwise stated, are on prime (or first) quality poultry. Prices 
 per pound are quoted on the following classifications of poultry: 45 
 (1) Leghorn broilers (separate prices for broilers weighing under 1% 
 pounds, 1% to 1% pounds, and over 1% up to 2*4 pounds) ; (2) Leghorn 
 
 45 Classifications of Friday, June 9, 1939. 
 
Bul. 642] Problems Affecting Poultry Marketing 81 
 
 fryers (over 2^ pounds in weight) ; (3) colored chickens, under 3V4 
 pounds (fryers), 3*4 to 4 pounds (roasters), over 4 pounds (roasters) ; 
 (4) Leghorn hens (under 3% pounds and 3% pounds and up) ; (5) 
 colored hens under 5 pounds and colored hens over 5 pounds; (6) Leg- 
 horn roosters; (7) colored roosters; (8) young ducks over 5 pounds; 
 (9) squabs (all sizes) ; (10) pigeons (price per dozen) ; (11) domestic 
 rabbits under 5 pounds; (12) young torn turkeys under 18 pounds and 
 young toms over 18 pounds; (14) young hens. Comparative figures by 
 classifications are also given f or-the Los Angeles market. 
 
 The daily report also contains information on the number of coops of 
 live poultry and pounds of dressed poultry that arrived in the market 
 during the preceding day, together with a summary comparison on a 
 weekly and current year (to date) basis with similar periods for the 
 preceding year. Information is also given on the movement of dressed 
 poultry into and out of cold storage for the previous date, the volume of 
 poultry in storage on the date of the report, together with the volume 
 in storage on the same week day of the previous year. Then follows a 
 short qualitative analysis of the tone of the San Francisco and Los An- 
 geles markets for different classifications of poultry. 
 
 Officials of the Fed oral-State Market News service visit dealers daily 
 and obtain from them information on the prices paid and received by 
 them for different grades and classes of poultry. Such verbal informa- 
 tion is frequently checked by information obtained from hucksters as to 
 prices received by them from wholesale dealers ; and from retailers as 
 to prices paid by them to wholesalers. Most dealers also make available 
 to the market reporter purchase and sales invoices. In addition to the 
 information on prices, all important handlers of poultry report daily to 
 the office of the Federal-State Market News Service their receipts of 
 poultry and in many instances also poultry in transit. This information 
 is supplemented by reports from the various railroads of receipts of 
 poultry by rail. 
 
 The information so obtained is summarized by the market reporters on 
 their return to the office and immediately mimeographed and dispatched 
 to the list of persons requesting the information. The prices quoted 
 (either as single or a range of prices) represent as nearly as possible the 
 weighted average of prices paid and received by wholesale dealers on the 
 market. It is important to stress the fact that the quotations are based on 
 actual sales and not on dealers' estimates of current market values. 
 
 The current and continuous information thus collected enables the 
 well-trained market reporters of the Federal-State Market News Service 
 to obtain a fairly accurate idea, not only of prices actually being paid 
 and received by dealers, but also of the general tone of the market, that 
 
82 University of California — Experiment Station 
 
 is, whether trading is good or poor and whether prices are showing a 
 tendency to increase or decrease. 
 
 Interviews with wholesale dealers, retailers, and producers indicate 
 that the work of the Federal-State Market News Service is greatly ap- 
 preciated and widely used. Dealers appear to place much confidence in 
 the reliability of the daily reports and in turn reciprocate willingly in 
 supplying accurate information on their trading operations. Producers, 
 hucksters, and retailers in turn have a reliable method of determining 
 whether the prices they are paying or receiving are in line with current 
 market conditions. 
 
 It should not be inferred that producers are always satisfied with the 
 prices they receive. There are frequent complaints that the margins of 
 the wholesale dealers or of hucksters are too wide or that the general 
 level of prices is too low. More frequently, however, complaints of pro- 
 ducers are directed at the grading and weighing practices of hucksters. 
 No doubt individual country buyers often adopt what are commonly 
 called "tricks of the trade" in order to obtain poultry at as low a cost 
 to themselves as possible. Most producers, however, recognize that low 
 prices may merely be a reflection of general supply and demand situa- 
 tions, conditions over which producers, hucksters, and dealers have little 
 direct control. Producers, however, do have the assurance that the prices 
 quoted by the Federal-State Market News Service are as near an ac- 
 curate reflection as possible of prices actually being paid and received. 
 
 The Los Angeles Market. — In marked contrast with conditions in San 
 Francisco, there appears to have been a considerable degree of dissatis- 
 faction among producers and retailers in southern California with the 
 price-determining services in that market. 
 
 Two separate and independent agencies undertake to determine live- 
 poultry prices in southern California. The less widely used service is the 
 Los Angeles office of the Federal-State Market News Service, which 
 operates in much the same way as in San Francisco, but under several 
 severe disadvantages : 
 
 1. Trading is scattered over a much wider area than in San Francisco. 
 This makes it extremely difficult for officials to make personal daily con- 
 tacts with wholesale and retail dealers, especially since the Los Angeles 
 office appears to be undermanned. 
 
 2. The wide dispersion of the trading area and the large number of 
 retail slaughterhouses, which cannot be contacted daily, has made it im- 
 possible, up to the present time, to develop satisfactory machinery for 
 assembling data on current receipts of live poultry. Data on receipts by 
 rail are obtained daily from transportation agencies but no data are 
 available on local and out-of-state truck receipts. 
 
Bul. 642] Problems Affecting Poultry Marketing 83 
 
 3. The local newspapers have not undertaken to publish the daily quo- 
 tations of the Federal-State Market News Service. The quotations of the 
 Produce Exchange of Los Angeles are published. Both producers and 
 retailers obtain their information on current prices mainly from local 
 newspapers. 
 
 4. The high degree of cooperation between dealers and the Federal- 
 State Market News Service that is found in San Francisco does not exist 
 to nearly the same extent in Los Angeles. This is partly due to the scat- 
 tered nature of the market, partly to the more rapid turnover of dealers 
 in Los Angeles, and partly to the fact that dealers themselves belong to 
 an organization which performs the service of price determination. 
 
 As a result of these conditions, the reports of the Federal-State Market 
 News Service are not widely used in Los Angeles. The chief source of 
 market-news information is the Produce Exchange of Los Angeles. 
 
 This agency is organized to conduct trading in dairy and poultry 
 products in Los Angeles. Practically all brokers, packers, wholesale deal- 
 ers, and producer cooperative associations handling dairy products, 
 poultry, and eggs in and around Los Angeles are members of the Produce 
 Exchange. In 1935 the Produce Exchange had some forty-nine full mem- 
 bers and thirty-one associate members. Officials of the Produce Exchange 
 gather and display daily in a prominent position all pertinent market 
 information, both local and nationwide, about the products on which the 
 trading is conducted. To this end the Produce Exchange is in daily 
 telegraphic communication with other important wholesale markets in 
 the nation. 
 
 Every day, excluding Saturday, Sunday, and holidays, the Produce 
 Exchange is opened for trading at 4 :00 p.m. Bids, offers, and sales are 
 made by members on various grades and types of dairy and poultry 
 products. The price recorded for the last bid, offer, or sale for each grade 
 and product becomes the official Produce Exchange quotation for that 
 day. 
 
 Only a very small part of the manufactured dairy products and eggs 
 handled in Los Angeles is sold over the Produce Exchange. No trading 
 is conducted in dressed poultry. Dealers and brokers handling dressed 
 poultry, who were interviewed during the course of this study, stated 
 that in negotiating purchases and sales of dressed poultry, they were 
 guided partly by the dressed-poultry quotations in the New York market 
 and partly by live-poultry quotations in the Los Angeles market. 
 
 Because of the difficulty of handling live poultry on the Produce Ex- 
 change and because of the absence of standard grades for live poultry, no 
 actual sales of live poultry are made on the Produce Exchange. The 
 prices quoted for live poultry are merely a reflection of those which 
 
84 University of California — Experiment Station 
 
 dealers consider are and could be paid concurrently to producers (ac- 
 tually to hucksters) f.o.b. Los Angeles. These prices are changed from 
 time to time by the method of bids and offers whenever the opinion of 
 dealers indicates that supply and demand conditions warrant a change. 
 In reality, therefore, the prices as determined by the Produce Exchange 
 do not reflect the prices at which purchases of live poultry are being 
 made, but merely represent a crystallization of the opinions of dealers 
 on current market values. 
 
 Of the eighty-odd members of the Produce Exchange only eighteen 
 regular members and ten associate members handled poultry in 1936. 
 Several of these handlers of poultry do not deal in live poultry or handle 
 it only occasionally as brokers. Such members do not regularly partici- 
 pate in the determination of live-poultry quotations. In actual practice 
 the determination of current values of live poultry by the method of bids 
 and offers is undertaken by not more than ten members of the Produce 
 Exchange, practically all of whom are wholesale dealers. Thus, neither 
 producers nor retailers, including retail slaughterhouses, are repre- 
 sented in the determination of market values. 
 
 Another weakness of the method of determining market values by the 
 Produce Exchange is the fact that the quotation is used not only as a 
 basis of purchase of live poultry from producers but also as a basis of 
 sale to the retail trade. Wholesale dealers, of course, negotiate each sale 
 separately, and there is often some variation in the prices at which sales 
 of similar grades of poultry are made on the same day. Nevertheless, 
 the Produce Exchange quotation is regarded as the foundation upon 
 which current daily sales are based. In the determination of the Produce 
 Exchange quotations, dealers are thus prone to consider not only what 
 they are willing and able to pay producers or hucksters for poultry, but 
 also the prices at which poultry can be moved into the retail trade. Thus, 
 at certain times the Produce Exchange quotations will probably reflect 
 more closely the current market value of sales to the retail trade, rather 
 than the prices paid to producers f.o.b. Los Angeles. 
 
 Retailers in their purchases of various types and grades of poultry 
 from wholesale dealers reflect rather rapidly the reactions of consumers 
 to prices and quantities of poultry offered. Retailers have found that 
 consumers who are regular purchasers of poultry react unfavorably to 
 very wide variations in price at different seasons of the year. If prices 
 fall too low at the period of flush production, consumers' resistance to 
 higher prices is experienced later. Consequently, retailers are anxious 
 to keep prices to consumers as uniform as possible or to oppose wide 
 seasonal fluctuations of price. In order to meet these reactions of retail- 
 ers, the wholesale dealer attempts to prevent his prices to retailers from 
 
Bul. 642] Problems Affecting Poultry Marketing 85 
 
 falling to too low a level during periods of plentiful supply and from 
 rising too high in periods of short supply. 
 
 During periods of heavy supply, dealers are willing as a rule to buy 
 only limited quantities of poultry at the current market quotation. The 
 heavier supplies offered are taken only at prices below the current market 
 quotation. Part of the poultry purchased at such times is moved directly 
 to the retail trade ; part is put into storage. On the other hand, during 
 periods of low fresh supplies, the current needs of retailers are met 
 largely out of accummulated storage stocks and partly out of current 
 purchases from producers. During such times, dealers who have in- 
 sufficient poultry of certain grades in storage to meet their retail outlets 
 may frequently have to pay the market quotation or higher for live 
 poultry. Comparisons of prices received by producers with current Pro- 
 duce Exchange quotations indicate that producer prices often vary from 
 as much as 4 cents below the quotation during the period of heavy supply 
 to as much as 2 cents above the quotation at periods of low supply. In 
 other words, prices received by producers for different classes of poultry 
 tend to show a much greater seasonal variation than do the Produce 
 Exchange quotations for similar classes. These quotations cannot, there- 
 fore, be regarded as a very accurate reflection of the prices received by 
 producers at certain times of the year. 
 
 Considerable criticism was voiced by producers and operators of re- 
 tail slaughterhouses about the Produce Exchange quotations. Some of 
 the criticisms were that the quotations were often assertedly manipu- 
 lated to the disadvantage of producers, and others that the quotations 
 do not serve as an accurate reflection of current market values. None 
 of the producers who asserted that the Produce Exchange quotations 
 were subject to manipulation were able to produce any concrete evidence. 
 Some of the illustrations advanced by a few producers and retail slaugh- 
 terers may have been evidence of manipulation; on the other hand, 
 numerous other factors may have been responsible for the discrepancies 
 between the Produce Exchange quotations and the prices received by 
 producers or paid by retail slaughterers. A few producers seemed in- 
 clined to believe that the low level of prices was due to both manipulation 
 and general supply and demand conditions. It is, however, an extremely 
 difficult matter to obtain evidence of and prove manipulation. The Pro- 
 duce Exchange quotations, after all, represent merely the collective views 
 of distributors on market values and, owing to the lack of reliable data 
 on current receipts of live poultry, it is entirely possible that dealers may 
 frequently make errors in judgment. Furthermore, dealers do not pub- 
 lish their reasons for making changes in the prices quoted. It should be 
 pointed out in this connection, however, that the small number of per- 
 
86 University of California — Experiment Station 
 
 sons participating in "making" the prices for poultry on the Produce 
 Exchange makes occasional manipulation possible, regardless of whether 
 or not manipulation actually occurs. 
 
 Quite apart from the possibility of manipulation, the Produce Ex- 
 change quotations on live poultry do not serve, from the producers' view- 
 point, as a very satisfactory and reliable reflection of current prices paid 
 to producers f.o.b. Los Angeles. Quotations based on a few dealers' 
 opinions of current market value can never be as reliable as quotations 
 based on actual sales, especially if dealers' opinions are also influenced 
 by resale values of poultry. Furthermore, quotations based entirely upon 
 opinions of only one element in the trade will always be open to suspicion, 
 no matter how closely they reflect actual market values. The absence of 
 reliable data on production of poultry both in California and in the 
 United States as a whole, together with the even less reliable data on 
 current receipts of poultry in Los Angeles, still further complicates the 
 situation from both the producers' and the distributors' viewpoints. One 
 of the cardinal requirements for a reliable system of price determination 
 is adequate, accurate, and up-to-date knowledge of supply and demand 
 conditions. 
 
 Looked at from any angle, the conditions under which current market 
 quotations are determined in Los Angeles are extremely unsatisfactory. 
 Several changes would seem to offer promise of improvement : 
 
 1. It would be better if the quotations of the Produce Exchange of Los 
 Angeles were so altered as to dissociate resale values from prices paid to 
 producers. This could be accomplished by issuing two sets of quotations, 
 the first to reflect prices paid to producers f.o.b. Los Angeles, and the 
 second to reflect prices to retailers. 
 
 2. More satisfactory still would be an expansion and wider use of the 
 facilities of the Federal-State Market News Service. An increase in the 
 personnel of the Los Angeles office would be necessary in order to insure 
 wider coverage of the market, especially closer contact with the retail 
 slaughterhouses which are such an important group in that poultry- 
 marketing center. For such an expanded service, or even for the present 
 service rendered by the Federal-State Market News Service to prove 
 of any value, the daily quotations must be published in the local news- 
 papers. 
 
 3. Finally, it would seem necessary that some agency, such as the 
 Federal-State Market News Service or the city and county health-in- 
 spection services, undertake to develop machinery for collecting ac- 
 curate data on current receipts of dressed and live poultry. This could 
 be done if one or more inspection stations were established at which 
 trucks hauling poultry into the Los Angeles market would have to report. 
 
Bul. 642] Problems Affecting Poultry Marketing 87 
 
 TREND OF CHICKEN PRICES IN THE UNITED STATES 
 
 Numerous complex factors influence prices of individual commodities at 
 any given time and over a period. The factors determining price levels 
 on any particular day, in any week, month, or year, usually are different 
 from those that determine the long-time trend in prices. As an aid in 
 understanding the relation of some factors to price, price interrelations 
 are analyzed from several different angles. 
 
 Over a long period the most important factors that would appear to 
 influence the general trend of chicken prices are (1) the trend of chicken 
 production in relation to the population trend, (2) changes in buying 
 power and consumption habits of people, and (3) changes in the general 
 price level. Involved in (1) are the changes that have occurred in the 
 relative volumes of both chicken eggs and chickens produced. 
 
 Prices of other foods influence chicken prices, although it might be 
 difficult to offer statistical proof covering any considerable period. Sup- 
 plies of other meats, and more particularly those of other poultry meat, 
 have a decided effect on chicken prices. The problem of substitution is 
 coming increasingly to the foreground in the case of almost all foods. 
 The family purchasing a turkey does not buy a chicken destined for the 
 same meal. But, when supplies of lamb are plentiful and prices are low, 
 the housewife may purchase lamb in preference to chicken — especially 
 if the price of the latter is relatively high. Of considerable influence in 
 the consumption of poultry on the California market are the supplies 
 of rabbits. 
 
 Chicken prices are undoubtedly influenced by feed prices largely 
 through egg prices. A favorable relation between egg and feed prices 
 makes for an increase in the number of chickens that are intended pri- 
 marily for egg production. This feed-price relation influences both the 
 short- and long-time production of chickens. 
 
 Within the year, chicken prices are influenced markedly as the result 
 of the chicken's biological nature. The seasonal production of different 
 poultry classes and the resultant cold-storage movements have a pro- 
 nounced effect on seasonal price changes. 
 
 Producer Price Data. — Confusion arises as a result of the number of 
 quotations and prices on poultry published and upon their significance. 
 Since 1909 the United States Department of Agriculture Bureau of 
 Agricultural Economics has issued a "price paid producers" for chickens 
 on one day in each month (at present the fifteenth) . This represents an 
 average price reported by producers in all sections of the country for 
 many and varied grades, breeds, sizes — and perhaps for many other fac- 
 tors. This price is published as an average not only for the country as 
 
88 University of California — Experiment Station 
 
 a whole but also for each major geographic division and for every state. 
 These averages are of general interest. They offer indications of price 
 trends and enable poultrymen to compare chicken prices with general 
 prices and with those of competing products. 
 
 In California the producer price represents the average price paid 
 for chickens kept mainly for egg production, but it is highly probable 
 that there are included in the average some prices received for chickens 
 primarily intended for meat purposes. On the other hand, in a state such 
 as Nebraska — or in many of the midwestern states — farm prices repre- 
 sent an average of prices paid producers for birds intended both for 
 meat and for egg production. In making up the California average, 
 prices on Leghorns, Plymouth Rocks, and other breeds are used; these 
 individual prices may have been paid in San Diego, Los Angeles, Ala- 
 meda, Sacramento, or in any of the other counties. The individual poul- 
 tryman cannot use these data (table 46 and 47) as a basis (or lack of 
 basis) for a comparison with prices received by him. Within the industry 
 the short-time price trend of a specific class of chicken may be upward 
 while at the same time that of another class may be in the opposite 
 direction. 
 
 Trend in Chicken Prices, 1910-1939. — In the section "Trend of Pro- 
 duction," it was indicated (p. 5-8) that chicken numbers on farms 
 in the United States had increased more slowly than the human popula- 
 tion over a period of forty-five years. From 1890 to 1935 the human 
 population doubled, whereas chicken numbers increased only by 43.5 
 per cent. Between these same years, there was a marked decline in turkey 
 production and duck and geese numbers declined. 
 
 A study of available price data indicates that chicken prices have in- 
 creased materially since 1890. Unfortunately, earlier censuses (prior 
 to 1890) did not give sufficient data to allow for comparisons of prices 
 received for chickens. Since 1909 data described in section ''Producer 
 Price Data" (p. 87-88) have been available. 
 
 From 1909 to 1939 there have been several violent fluctuations in 
 general conditions associated with the World War and the economic 
 depression which began in 1929. These economic disturbances were 
 accompanied by marked fluctuations in prices of large numbers of com- 
 modities, including chickens. The major part of the effect of these fluctu- 
 ations on chicken farm prices was removed by dividing the weighted 
 average of the twelve monthly prices reported by the United States 
 Department of Agriculture Bureau of Agricultural Economics by the 
 corresponding indexes of wholesale prices prepared by the United States 
 Department of Commerce Bureau of Labor Statistics. These adjusted 
 prices are shown in table 21, together with certain other pertinent data. 
 
Bul. 642] 
 
 Problems Affecting Poultry Marketing 
 
 89 
 
 A comparison between the unadjusted and adjusted price data is shown 
 in figure 22. 
 
 Average annual farm prices of chickens in the United States remained 
 relatively stable from 1910 through 1915, but increased rapidly from 
 11.6 cents a pound in 1915 to 24.3 cents in 1920 (tabl^ 46). After the 
 latter year, prices declined to 18.3 cents in 1923, but rose to 22.8 cents 
 in 1929. A rapid decline set in between 1929 and 1933, dropping to 9.5 
 
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 Data from table 21. 
 
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 Average farm chicken prices, adjusted for changes in the wholesale 
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90 
 
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92 
 
 University of California — Experiment Station 
 
 Further light on the change in the long-time trend of chicken prices 
 can be obtained by contrasting relative changes in prices since the pre- 
 War period with those of all farm products and chicken eggs. During the 
 "War period the relative increase in farm chicken prices was approxi- 
 mately the same as that for all farm products. From the peak of prices 
 
 Fig. 23. — Eelative farm prices of chickens, of all farm 
 products, and of wholesale prices of all commodities, 1910- 
 1939. (1910-1914=100.) 
 
 Data from table 21. 
 
 in 1919, the prices of all farm products dropped over 40 per cent in one 
 year, while chicken prices declined less than 18 per cent (1920 to 1921). 
 The decline in chicken prices, unlike those of all farm products, tended 
 to continue downward until 1923, so that 1922 and 1923 prices were 
 lower than those in 1921. However, the percentage decline in chicken 
 prices between 1920 and 1923 was less than 25 per cent. 
 
 While there was some recovery in farm-products prices from 1921 to 
 1925, a downward trend set in after the latter year. Chicken prices, after 
 reaching a low point in 1923 began to climb, so that in 1929 they topped 
 those of the pre- War period by over 90 per cent. 
 
Bul. 642] Problems Affecting Poultry Marketing 93 
 
 In the entire 1921-1929 period, however, prices received by chicken 
 producers averaged over 75 per cent more than those prevailing from 
 1910 through 1914. General farm-products prices averaged only about 
 40 per cent higher. It would appear that chicken prices were on a per- 
 manently higher level in the post-War period, as compared with the 
 pre-War period. The relatively high level of prices maintained for both 
 chickens and turkeys reflects the marked decrease in the production of 
 poultry meat generally in relation to the trend of population. 
 
 Between 1929 and 1933 chicken prices declined over 50 per cent — 
 about the same rate of decline for all farm products between 1929 and 
 1932. Even with this precipitous decline, chicken prices in 1932 and 1933 
 were more favorable than general farm-products prices. The recovery 
 in chicken prices between 1933 and 1937 was not so great as that of other 
 farm-products prices. In 1938, however, the decline in farm-products 
 prices which had set in during the fall of the previous year was not in 
 evidence in chicken prices. This latter situation was caused by the small 
 number of chickens from the farm in the first part of 1938. In 1939, 
 however, there was both an actual and relative decrease in chicken prices. 
 
 Relative prices of chickens and eggs were in fairly close agreement 
 from 1910 until 1920 (fig. 24). Beginning in 1921 and continuing 
 through 1939, chicken prices have been relatively higher than those of 
 eggs. One of the reasons for this change has been the more rapid increase 
 of egg supplies when compared with trend in chicken numbers (table 1 
 and fig. 1). Efficiency of egg production has been emphasized, and one 
 of the practical results has been a divergence in egg- and chicken-supply 
 trends. This emphasis has not been wrongly placed, since the main busi- 
 ness of most poultrymen is egg production. There is nothing unique to 
 the poultry business in this situation. There are many illustrations of 
 similar main and by-products relations in agriculture ; for example, lamb 
 and wool, cotton and cottonseed, milk and meat, etc. If the ratio of 
 chicken production to the human population is maintained during the 
 next few years on about the same level as existed between 1921 and 1929, 
 it is reasonable to suppose that the relatively more favorable position of 
 chicken prices in comparison with those of eggs will continue unless un- 
 foreseen events should bring about a greatly increased production of 
 broilers and fryers. It would appear that attention will continue to be 
 directed toward increased efficiency in egg production. This would indi- 
 cate a more slowly increasing chicken production and a continuance of 
 the more favorable price position of chickens as compared with eggs. 
 
 One difficulty blurring the future is the human-population trend. If 
 the outlook were for a continually increasing population, forage-animal 
 numbers in the United States would probably decrease, and those ani- 
 
94 
 
 University of California — Experiment Station 
 
 mals consuming cereals for forage and easily kept in confinement would 
 probably increase. Under such circumstances, chicken numbers would 
 probably increase. That the population of the United States will soon 
 reach a peak is predicted by many of the students of population prob- 
 lems. With a declining population, chicken numbers would probably not 
 
 increase. 
 
 240 
 220 
 200 
 180 
 
 ,_ 160 
 
 z 
 
 w 140 
 
 U 
 
 220 
 
 200 
 
 180 
 
 160 
 
 2 140 
 
 i±j 
 
 u 
 
 g '20 
 
 100 
 
 u 120 -4- 
 
 ioo i^pC**:? 
 
 80 
 
 60 
 
 
 
 
 
 
 CALIFORNIA 
 
 
 
 
 
 CHICKEN 
 
 L^A 
 
 
 
 
 
 / 
 
 \ 
 \ 
 
 A 
 
 
 
 
 
 *w' 
 
 J 1 
 
 iggs-*-^ 
 
 
 
 \ 
 
 ,N-~- 
 
 \ 
 
 
 L 
 
 __i__ 
 
 __i___ 
 
 
 N. S 
 
 / 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 1 
 
 | 
 
 O 
 
 
 5 
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 5 
 2 
 
 CO 
 
 2* 
 
 o 
 
 CVJ 
 
 it 
 
 2* 
 
 
 CO 
 
 o 
 
 SI 
 
 5 
 
 8 
 
 CO 
 
 o 
 
 Fig. 24. — Relative farm prices of chickens and eggs in the United States 
 
 and Calif ornia, 1910-1939. (1910-1914 = 100.) 
 
 Data from table 21. 
 
 Farm prices of both chickens and turkeys declined more rapidly than 
 those of farm products during the years 1929-30 to 1933-34. This can 
 be explained partly by the fact that among urban people both turkeys 
 and chickens are considered to be luxury products. A decline in general 
 purchasing power is usually reflected by a far more rapid decline in the 
 prices of products that fall in the luxury class than in those of staple 
 foods. By the same token a general improvement in purchasing power 
 among urban people will cause chicken prices to increase more rapidly 
 
Bul. 642] Problems Affecting Poultry Marketing 95 
 
 than those of staple foods. This was the case between 1933 and 1937 
 (fig. 37). 
 
 Another important factor that may influence the general trend and 
 level of chicken prices is a change in the habits of the American people 
 with regard to chicken consumption. While no known statistical evidence 
 is available, it is highly probable that there has been some tendency for 
 chickens to be consumed more regularly the year around. There is every 
 evidence of a growing year-round use of turkeys, especially in hotels, 
 restaurants, and resorts. The heavier chickens more normally come onto 
 the market during the five months beginning in October. The great de- 
 velopment in specialized egg production and the production of lighter 
 broilers and fryers has undoubtedly made for larger supplies of chicken 
 meat in the late spring and summer months. The production of "hot- 
 house" broilers during the winter period has augmented the supplies of 
 poultry at the time of the year when poultry prices have started to rise. 
 The increase in broiler supplies over a considerable period is partly 
 shown by the downward trend in broiler prices — in evidence since 1921. 46 
 
 The consumption habits of the American people for chickens are 
 changing in another important respect. In the past few decades the 
 average size of the American family has declined. With this decline has 
 developed the demand for lighter birds — broilers and fryers. Another 
 factor which has contributed to this increased consumption of lighter 
 birds has been an increasing tendency for urban residents to dine out in 
 restaurants and hotels. These smaller birds are well adapted for the 
 restaurant and hotel trade because they can be served conveniently as a 
 half-chicken. They also fulfill the luxury requirements which many con- 
 sumers demand when dining out. 47 If "out-of -season" broiler production 
 should become general in many of the present poultry sections of the 
 United States, a given number of chickens in the future will represent 
 a smaller total volume of chicken meat than in the past. 
 
 Trends in the California Chicken Prices. — Chicken prices tend to con- 
 form to a fairly definite geographic pattern. Highest prices (based upon 
 prices to producers — table 48) are found in deficit areas in the densely 
 populated north Atlantic states and in California. California chicken 
 prices have generally averaged from a fifth to two fifths higher than the 
 average for the country as a whole. During the thirty years (1910-1939) 
 for which producer prices are available, they have averaged 4.432 cents 
 more per pound — 36.5 per cent greater. California producer prices have 
 followed those of the United States fairly consistently since 1910, with 
 
 46 Termohlen, W. D., and J. W. Kinghorne. An economic survey of the commercial 
 broiler industry. U. S. Dept. Agr. Agricultural Adjustment Administration General 
 Inform. Ser. G 61:1-54. 1936. 
 
 47 Badabaugh, J. H. Broilers the year round. The Agricultural Situation 23(7) :21- 
 22. 1939. 
 
96 University of California — Experiment Station 
 
 certain exceptions. From 1915 to 1918 chicken prices in the nation rose 
 far more rapidly than in California. From 1919 until 1925 the two sets 
 of relative prices were in fairly close agreement. During 1926-1929 
 chicken prices throughout the country were on a relatively higher level 
 than in California. The decline during the four years 1929 to 1933 was 
 relatively greater in the country as a whole than in California. The 
 recovery between 1933 and 1937 was noticeably less in California, but 
 this is probably accounted for by the decrease in chicken numbers in the 
 Midwest occasioned by the droughts of 1934 and 1936. In 1938 and 1939 
 California chicken prices declined relatively less than those in the entire 
 country. 
 
 Since the World War, chicken prices have been relatively favorable 
 as compared with the prices of most farm products in California. During 
 the ten years beginning in 1920 farm prices averaged over 70 per cent 
 higher than the five-year pre- War average price. Even during the five 
 years beginning in 1930, chicken prices held to relatively higher levels 
 than most other farm products. 
 
 Egg prices showed an advance of only about 20 per cent in 1920-1929 
 as compared with 1910-1914. In the ten years 1930-1939 chickens were 
 almost 20 per cent higher in California than they were before the War ; 
 eggs were almost an equal per cent lower. On account of this condition 
 an index of chicken and egg prices combined has been relatively unfavor- 
 able as compared with an index made up of some 24 California agricul- 
 tural products. 48 
 
 Relative prices of eggs and chickens were fairly close in California 
 from 1910 until 1917 (fig. 24) . In 1918 relative prices began to show the 
 same tendency evident throughout the country three years later. The 
 diffierential between chicken and egg prices within the state has been 
 larger than in the country as a whole over the past two decades. While 
 some of the divergency is the result of the continued emphasis upon the 
 efficiency of egg production, a change occurred during the first two dec- 
 ades of the present century which profoundly weighed in the California 
 egg-chicken price relation. Shipments of eggs from other states and im- 
 ports of eggs had their beginnings in the 1850's, whereas out-of-state 
 shipments are comparatively recent. No record of outgoing shipments is 
 available prior to 1920, when 920 cars of eggs were shipped. Evidently 
 between 1912 and 1920 out-shipments began to gather momentum. In 
 the winter of 1911-12 the agricultural press 49 stated : "The state is having 
 
 48 Peterson, G. M. Index numbers of farm prices in California. Contribution of the 
 Giannini Foundation of the University of California, monthly issues. (Mimeo.) (This 
 publication has been discontinued.) 
 
 49 An account of the shipments prior to 1926 will be found in: Voorhies,, Edwin C. 
 The California poultry industry: a statistical study. California Agr. Exp. Sta. Bui. 
 413:67-73. 1926. (Out of print.) 
 
Bul. 642] 
 
 Problems Affecting Poultry Marketing 
 
 97 
 
 a new experience in egg shipments. During the week 4 cars of eggs have 
 been exported to the frozen East." Some 42 carloads were shipped during 
 that winter. California has been on an out-of -state-shipment basis since 
 the second decade of the present century. 
 
 Differentials between producer prices of eggs in the country as a whole 
 and those in California have shown a tendency to decrease since the 
 1910-1914 period. The trend in the chicken price differential has been 
 downward since the 1920-1924 period. The smaller chicken price differ- 
 ential for the five years 1935-1939 (table 22) is accounted for partly 
 by the 1936 drought. 
 
 The emphasis upon the quality as well as on the efficiency of egg pro- 
 duction throughout the United States has also had an effect on the trends 
 of relative producer prices of eggs and chickens in California. Other 
 
 TABLE 22 
 
 Producer Price Differentials Between the United States 
 
 and California for Chickens and Eggs, 1910-1939* 
 
 Period 
 
 Chicken price 
 differentials* 
 
 Egg price 
 differentials* 
 
 1910-1914 
 
 cents per pound 
 3.62 
 3.96 
 6.10 
 4.98 
 4.12 
 2.56 
 
 cents per dozen 
 7.86 
 
 1915-1919 
 
 7.30 
 
 1920-1924 
 
 5.70 
 
 1925-1929 
 
 3.06 
 
 1930-1934 
 
 2.84 
 
 1935-1939 
 
 2.48 
 
 
 
 * In every case the California price is higher. 
 Source of data: 
 
 Calculations by authors based upon table 21. 
 
 areas have undoubtedly been placed in a better position to compete with 
 quality eggs originating in California. Increases have come about in the 
 production of fall and winter eggs in other states. All of these influences 
 and perhaps others have operated toward declining out-of-state egg ship- 
 ments in the past decade (1928-1938) . The peak of out-of-state egg ship- 
 ments was reached in 1928 when 2,238 cars were reported as having been 
 shipped beyond the California borders. 
 
 The largest cost item in California chicken and egg production is feed. 
 In a study made for the United States as a whole it has been shown 50 that 
 during 1910-1914, 1 pound of chicken would buy 8.9 pounds of poultry 
 feed, and during 1920-1934 it would buy an average of 12.8 pounds — an 
 increase of almost 44 per cent. 
 
 For several years prices paid by poultrymen for feed have been ob- 
 
 50 United States Department of Agriculture Economics Handbook. Poultry and 
 poultry products. 21 p. Sept., 1935. (Mimeo.) 
 
98 
 
 University of California — Experiment Station 
 
 tamed by the authors from the Poultry Producers of Central Cali- 
 fornia and have been used in computing an egg-feed price ratio for cen- 
 tral California. During 1910-1914 100 pounds of poultry feed would 
 purchase 7.05 dozen eggs, whereas for 1920-1939 the number of dozen 
 was 7.64 (fig. 25). Stated in terms of the feed that 1 dozen eggs would 
 
 1910 
 
 1912 
 
 1914 
 
 1918 
 
 1922 
 
 1924 
 
 1926 
 
 1930 
 
 1932 
 
 1934 
 
 1936 
 
 1938 
 
 D 
 
 NUMBER OF DOZEN EGGS 
 (J •!>• l/i 0> -^J 0t> <D o - 
 
 r\ 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 "•> 
 
 / i 
 
 
 
 
 
 \ 
 
 
 
 
 
 
 ^> 
 
 
 ~T~ 
 
 
 
 
 
 
 ■^^T, 
 
 ^i> 
 
 
 
 n 
 
 i 
 o 
 
 
 
 
 
 
 
 
 < 
 \ 
 
 
 
 m 
 z 
 I 
 
 -n 
 m 
 
 
 
 
 
 
 
 
 1 
 
 1 
 
 \ 
 
 
 
 o 
 
 73 
 
 > 
 
 
 ) 
 
 
 
 
 
 / 
 / 
 
 / 
 / 
 
 / 
 
 
 
 H 
 O 
 
 
 ( 
 
 
 
 
 
 
 / 
 
 J 
 
 
 
 
 ( 
 
 
 
 
 
 
 m 
 
 
 
 
 1 
 
 
 
 
 
 / 
 
 v 9 
 
 
 
 
 I 
 
 
 
 
 
 I 
 1 
 1 
 
 \ 
 
 o 
 
 > 
 
 
 
 
 1 
 
 
 
 
 
 
 5 
 
 
 
 
 \ 1 
 
 
 
 
 
 °*""«»» ^ 
 
 > 
 
 
 
 
 ] ( 
 
 
 
 
 
 'x 
 
 
 
 
 
 NUMBER OF POUNDS OF CHICKEN 
 
 Fig. 25. — Egg-feed ratio and chicken-feed ratio, central California, 1910-1939. 
 (Number of pounds of chickens and number of dozens of eggs equal in value to 100 
 pounds of feed.) 
 
 Data computed by authors from table 21 and from feed prices furnished by the Poultry Pro- 
 ducers of Central California. 
 
Bul. 642] Problems Affecting Poultry Marketing 99 
 
 purchase, the number of pounds of feed decreased from 14.2 to 13.1 
 pounds between the periods above mentioned, or a decrease of 8.7 per 
 cent. The opposite tendency was shown in California by chicken prices. 
 If these same periods are compared, 1 pound of chicken would purchase 
 one third (33 per cent) more feed in the latter period than in the first. 
 Using the same periods as were utilized in making comparisons for the 
 United States, chicken prices in terms of feed were relatively more favor- 
 able for the country as a whole than for California. 
 
 It must not be supposed that all factors have been working in the 
 direction of maintaining a relatively high chicken price in California. 
 The growth of turkey production in the western states and the extended 
 period of turkey-meat consumption have been among the factors work- 
 ing in the opposite direction. 51 
 
 Regional Trends in Farm Chicken Prices. — Chicken numbers are 
 among the most important factors influencing chicken prices. While the 
 number of chickens raised in the United States had increased between 
 1909 and 1934 (table 4) the proportion raised in the mountain and Pa- 
 cific divisions had increased even more rapidly. The United States De- 
 partment of Agriculture Bureau of Agricultural Economics estimates 
 on the number of chickens raised annually indicate that between the 
 periods 1920-1923 and 1936-1939 the number of chickens raised in the 
 United States increased by over a fourth (28.8 per cent) ; the number 
 raised in the western states gained by almost one half (48.4 per cent). 
 In the decade 1910-1920, eggs were first shipped from California to the 
 East in quantity. It is highly probable that eastern shipments from other 
 now important egg-producing states — Washington, Oregon, Idaho, Utah, 
 etc. — began at a somewhat later period. This increase in egg production 
 was accompanied by an increase in the number of chickens raised. In the 
 western states outside of California the local human population was not 
 sufficiently numerous to absorb the increased supplies of chickens raised. 
 Another factor of prime importance in affecting chicken prices has been 
 the proportionately increased supplies of turkeys in the western states. 52 
 
 Farm prices of agricultural products tend to conform to a fairly def- 
 inite geographic pattern. The highest farm prices are usually found in 
 deficit areas — that is, areas which produce a small part or even none of 
 the farm products consumed in those areas. For most agricultural prod- 
 ucts the highest farm prices are found in the densely populated north 
 Atlantic states. On the other hand, the lowest prices are found in those 
 surplus areas which are located farthest from the consuming centers. 
 
 61 Tinley, J. M., and E. C. Voorhies. Economic problems affecting turkey marketing 
 in California. California Agr. Exp. Sta. Bul. 612:9, 41-42. 1937. 
 
 52 Tinley, J. M., and E. C. Voorhies. Economic problems affecting turkey marketing 
 in California. California Agr. Exp. Sta. Bull. 612:42-47. 1937. 
 
100 
 
 University of California — Experiment Station 
 
 Prices gradually decrease the farther surplus areas are from the consum- 
 ing centers to which their goods are shipped, because of increasing trans- 
 portation and handling charges. 53 The pattern varies for different agri- 
 cultural products according to the location of the surplus areas in rela- 
 tion to the deficit areas. 
 
 Previous to 1920 the highest farm prices for chickens were found in 
 the Atlantic Coast states (north Atlantic and south Atlantic divisions) 
 and the western states (Pacific and mountain divisions), and the lowest 
 
 LEGEND 
 CENTS PER POUND 
 
 9.0 I 0.0 
 
 I o.l I 2.0 
 
 I 2.1 I 4.0 
 
 I 4.1 16.0 
 
 16.1 OVER 
 
 Fig. 26.- — Geographic distribution of farm prices of chickens, 1912-1914. 
 Data from table 48. 
 
 prices in the Mississippi Valley states (west north central, east north 
 central, and south central divisions). In the period 1912-1914 the states 
 of Minnesota, South Dakota, Nebraska, Kansas, Oklahoma, and Texas 
 had average farm chicken prices of from 9.4 cents to 10.0 cents a pound 
 (table 48 and fig. 26). Only slightly higher prices prevailed in the other 
 Mississippi Valley states north of the tier of Gulf states. Higher prices 
 radiated out in an easterly and westerly direction. The average farm 
 price in California was 14.8 cents or 0.1 cent higher than in New York 
 State. 
 
 After 1920 the western states showed a greater increase in the number 
 of chickens raised than did any other section of the country. Because of 
 this greatly accelerated production, farm prices of chickens in the 
 
 53 Changes in transportation rates, zoning, and differences between local and 
 through rates may modify this general principle but will not invalidate it. 
 
Bul. 642] 
 
 Problems Affecting Poultry Marketing 
 
 101 
 
 western states tended to gain less rapidly than those in any other section 
 of the country. The center of low prices by 1937-1939 had definitely 
 moved westward (fig. 27). In the last-named period, chicken prices in 
 the Great Plains states were still lower than in any other section of the 
 country. The lowest chicken prices in the United States were found 
 in Minnesota, Kansas, North Dakota, Oklahoma, and Texas. 
 
 The effect of the increase in production in the western states can be 
 seen by contrasting the average level of prices in the various divisions 
 
 Fig. 27. 
 
 -Geographic distribution of farm prices of chickens, 1936-1939. 
 Data from table 48. 
 
 for the three years 1937-1939 with those in 1912-1914. Farm prices of 
 chickens in the United States averaged 24.8 per cent higher in 1937-1939 
 than in 1912-1914. "While the average level of prices had increased in 
 every major division of the United States the increases in the mountain 
 and Pacific divisions were far less, 5.7 and 14.1 per cent, respectively 
 (table 48). 
 
 Since chickens and turkeys compete with each other, attention should 
 be called to the regional trends in turkey farm prices. Between the two 
 periods (November and December farm prices) mentioned above, tur- 
 key farm prices increased in the United States as a whole by 16.4 per 
 cent. In the mountain and Pacific divisions, however, prices in 1937- 
 1939 were 4.6 and 5.5 per cent lower, respectively. 
 
 Producer chicken prices in New York and California have shown a 
 high degree of correlation. Over the past twenty-nine years the average 
 
102 
 
 University of California — Experiment Station 
 
 annual difference in the producer price between the two states has been 
 almost negligible (table 49 and fig. 28) . During the last part of this pe- 
 riod New York prices have had a tendency to be a fraction of a cent above 
 those in California. Nebraska, Texas, and Idaho have shipped appreci- 
 able quantities of poultry to California in recent years. Up until 1929 
 chicken prices in Nebraska and Texas were on about the same relative 
 
 1920 
 
 1925 
 
 1930 
 
 Fig. 28. — Average farm prices of chickens in California, 
 New York, Nebraska, and Idaho, 1910-1939. 
 
 Data from table 49. 
 
 level as in California (1910-1914=100). From 1929 to 1933 prices 
 dropped to a greater extent than in California. Some of this decline in 
 producer prices might be attributable to the failure of such fixed charges 
 as handling, transportation, etc., to change in a downward direction as 
 rapidly as price. From 1935 to 1937 chicken-price recovery was more 
 rapid in these states — owing to the improved economic situation and to 
 a temporary shortage of chickens which arose as a result of the 1934 and 
 1936 drought. 
 
 Idaho chicken prices never rose to the same extent as did those in the 
 other states listed in table 49 and they have been on relatively lower 
 levels ever since. Idaho was affected by being at a greater distance from 
 
Bul. 642] Problems Affecting Poultry Marketing 103 
 
 the center of chicken consumption than the other states. Growth in 
 chicken numbers has been rapid. Idaho reported for the 1935 Census of 
 Agriculture the largest number of chickens raised per capita among the 
 western states. Most of the growth has been in the Leghorn breed. An- 
 other contributing factor in the Idaho price situation has been the 
 growth of the turkey industry in the mountain states. 64 If egg production 
 expands in the mountain or Pacific Coast states relative to an increase in 
 production elsewhere, it would indicate that a relatively lower farm 
 chicken price might prevail in both areas. 
 
 SEASONAL VARIATION IN FARM PRICES OF CHICKENS 
 
 Seasonal movements of prices of farm products often differ as between 
 the farm and wholesale markets. In the case of chickens this is due to 
 several factors. In the first place, the seaso'nal variation in the prices 
 of individual classifications and grades of chickens varies; for example, 
 the low price of Leghorn broilers in the California markets occurs in 
 June or July, that of colored roasters normally in November, whereas 
 the low farm price for all chickens in California usually is recorded for 
 August. Second, geographic differences with varying climatic conditions 
 make for a lack of uniformity. Chicken prices in the United States reach 
 a low point in December (p. 104), whereas in California bottom prices 
 are usually in August. Third, most chickens pass out of the hands of pro- 
 ducers soon after they are ready for market. From then on they are car- 
 ried by dealers or cooperative associations and fed into the retail markets. 
 
 This section will be devoted to a consideration of seasonal variations of 
 chicken prices received by farmers. In the next section consideration will 
 be given to seasonal variation of prices in the wholesale market. 
 
 The normal seasonal movements of prices of individual farm products 
 are influenced by several factors, the most important of which are : (1) 
 Seasonal variations in production and marketing; (2) seasonal changes 
 in consumption habits; (3) storage holdings at different times of the 
 year; (4) accuracy of knowledge of potential supply at the beginning 
 of and during the marketing period. 
 
 The area of greatest production is in the Mississippi Valley, and this 
 production primarily influences the seasonality of chicken prices. In 
 this area poultry raising is highly seasonal in character since chickens 
 and other classes of poultry are normally hatched and reared during the 
 spring and summer. 
 
 Poultry receipts on the main markets of the United States are gen- 
 erally lowest in March, April, and May — the period of heaviest egg pro- 
 
 54 Tinley, J. M., and E. C. Voorhies. Economic problems affecting turkey market- 
 ing in California. California Agr. Exp. Sta. Bul. 612:1-78. 1937. 
 
104 University of California — Experiment Station 
 
 duction. A slight rise in poultry receipts generally occurs during June 
 and July, but the surplus poultry available for sale is usually not large 
 until after August. From then until November or December receipts 
 rise rapidly — a considerable part of the increase being caused by the 
 highly seasonal receipts of turkeys. Farm prices of chickens show a 
 seasonal trend opposite to that of poultry receipts. Higher prices are 
 generally realized between April and August. A slump in price usually 
 comes about between late summer and early winter. The decline in farm 
 chicken prices during the fall is due not only to increased receipts but 
 also to changes in sizes and decreases in quality. After the holiday season, 
 recovery usually sets in, culminating in highest prices in the spring 
 months. While seasonal variation in receipts is pronounced, that in price 
 is slight, although fairly regular. Normally highest monthly prices are 
 approximately 15 per cent above those of the low month. 
 
 On many farms in the Midwest where the bulk of the poultry is pro- 
 duced, many hens and even pullets are marketed in September, October, 
 and November because they are molting and while not laying they must 
 be fed. Again the disposal of chickens at this time of the year depends, 
 among other factors, on the prices of chickens, eggs, and feed. In some 
 years if egg prices are relatively high and feed low farmers tend to keep 
 the hens through the early part of the egg-laying season. 
 
 Calculations of the average seasonal variation in prices paid for 
 chickens in the United States and California over the past few years 
 show the following: 55 
 
 Month United States California 
 
 January 96 100 
 
 February 98 99 
 
 March 100 100 
 
 April 103 101 
 
 May 105 101 
 
 June 105 100 
 
 July 103 98 
 
 August 102 95 
 
 September 101 102 
 
 October 99 101 
 
 November 95 103 
 
 December 93 100 
 
 Seasonal variations in producer prices is even less pronounced in 
 California than in the nation. In the most recent years June, July, and 
 August have been reported as the months of slightly lower prices — 
 probably on account of the large amount of culling of Leghorn hens 
 during these months. The seasonal variation of the several classes of 
 
 55 Computations by authors from tables 46 and 47. (Average month = 100.) 
 
Bul. 642] Problems Affecting Poultry Marketing 105 
 
 poultry in the state tends to even out the general chicken-price differ- 
 ences throughout the year. 
 
 As compared with many other agricultural products, poultry prices 
 show less seasonality. A combination of factors affect the conditions un- 
 der which poultry is produced and sold. In farm flocks, the hatching 
 season generally extends from February through June, although in some 
 years the season is extended into July and January. In California the 
 five months January to May are the months of largest hatchings (table 
 18). The proportion of all chickens hatched at any one period differs 
 from year to year, and hatching is controlled by the producer and not 
 by the weather, although the producer may be influenced by considera- 
 tions of the weather. The earliness or lateness of the hatch may, and often 
 does, influence the time of marketing the young chickens as well as the 
 weight per bird at that time. 
 
 The relation between feed and egg prices has a material influence on 
 the size of the hatch. In addition, feed prices exert an influence on the 
 marketing of chickens within the year. As in the case of various classes 
 of livestock, chickens may be disposed of at different weights during the 
 year. High feed prices relative to those for colored fryers would un- 
 doubtedly cause the producer to retain fewer birds to be marketed as 
 roasters at a later date. Lack of feed and high prices for the same would 
 cause many farmers to dispose of hens. This latter situation was clearly 
 the case in 1936 when the drought in the Middle West caused farmers 
 to market their hens. The increase in marketings can be seen in the re- 
 turns from storage holdings of fowl (table 63) . 
 
 Tables 17 and 18 give indications of month-to-month and year-to-year 
 differences in hatchings between California and the rest of the country. 
 Data for the entire country have been available for only the first seven 
 months of each year, hence comparisons cannot be made for the last five 
 months of the year. 
 
 WHOLESALE-PRICE QUOTATIONS 
 
 Almost all of the price material used in this publication relates to live 
 poultry because price data are available. While the dressed-poultry 
 trade is larger in volume, differences and changes in classifications and 
 an actual lack of price data make it almost impossible to analyze dressed- 
 poultry prices. 
 
 The method of arriving at quotations was described on pages 79-82. 
 In many classifications a range, usually of 1 or 2 cents, is quoted (table 
 21). Calculations in this publication are based on the average of the 
 high and low of the range. As a result of a number of obstacles, exact 
 classification and grading have not been uniform and frequent changes 
 
106 
 
 University of California — Experiment Station 
 
 have occurred. Chickens do not lend themselves to such an exact classi- 
 fication as do many agricultural products, for example, wheat or eggs. 
 Considerable confusion exists among poultrymen concerning grading 
 as well as class. 
 
 Difficulties are encountered in presenting a comparable series of prices 
 for many classes since the product is not uniform within the class. Fur- 
 thermore, one class often shades into another, as for example, broilers 
 
 TABLE 23 
 
 Net Prices Paid Producers for No. 1 Quality Poultry (Live) and Game (Live) 
 
 at Los Angeles, Friday, May 10, 1940 
 
 Class and weight 
 
 Paying 
 price 
 
 Class and weight 
 
 Paying 
 price 
 
 Leghorn broilers 
 
 cents per 
 pound 
 
 14-15 
 14-15 
 15-16 
 15-16 
 
 15-16 
 
 17M-18 
 19-20 
 20-22 
 
 12-13 
 12-13 
 
 Colored hens 
 
 cents per 
 pound 
 
 18-18H 
 
 
 
 17-18 
 
 
 
 
 
 5- 6 
 
 
 
 7- 8 
 
 Leghorn fryers 
 
 Young ducks 
 
 
 
 14-16 
 
 Colored chickens 
 
 Squabs 
 All sizes 
 
 23-24 
 
 
 Pigeons 
 
 
 
 
 
 _* 
 
 Leghorn hens 
 
 Domestic rabbits 
 
 
 
 11-12 
 
 
 
 
 * Dash indicates data not available. 
 Source of data: 
 
 Federal-State Market News Service. Daily Poultry and Game Report. Los Angeles Office, May 
 10, 1940. (Mimeo.) 
 
 into fryers. The great variation in wholesale prices of different classes 
 of poultry for one day (May 10, 1940) is shown in table 23. 
 
 Leghorn Broilers. — Leghorn-broiler wholesale quotations for Los 
 Angeles and San Francisco have been published in certain of the agricul- 
 tural journals of the state since the World War. Up to 1934 two quota- 
 tions were usually issued: one for birds under 1.5 pounds in weight; 
 the second for those above 1.5 pounds. In 1934, quotations for three 
 weight classifications appeared for San Francisco (in pounds per dozen 
 birds)— 12-18; 19-21; 22-24. 
 
 In 1922 the Federal-State Market News Service began issuing job- 
 bers' prices on broilers and other classes of poultry, and these have been 
 continued up to the present (July, 1940). In November, 1928, at San 
 Francisco, and in Los Angeles in October, 1931, wholesale or "paying 
 
Bul. 642] 
 
 Problems Affecting Poultry Marketing 
 
 107 
 
 prices to producers" were first issued (tables 50, 51). These represent 
 the "net prices paid producers for live poultry delivered. They apply to 
 purchases by dealers and operators of dressing plants in lots of one coop 
 or more. Unless otherwise stated, prices are on prime quality." 56 Quota- 
 tions were established at first on birds weighing from 12 to 21 pounds 
 and from 22 to 24 pounds per dozen. This arbitrary division has been 
 
 TABLE 24 
 
 Average Annual Farm Prices of Chickens in California and 
 
 Producer Prices for Lightweight Broilers Received 
 
 at Los Angeles, California, 1920-1939 
 
 Year 
 
 Farm price 
 
 Broiler (light 
 weight) price 
 
 Differential in 
 favor of broilers 
 
 1920 
 
 cents per pound 
 29 3 
 27.3 
 25.5 
 24.0 
 24.3 
 26.1 
 26.2 
 24.7 
 26.0 
 27.1 
 23.8 
 20.1 
 15.5 
 13.7 
 14 3 
 17.7 
 17.5 
 18.2 
 18.1 
 16.3 
 
 cents per pound 
 32.8 
 36.4 
 31.6 
 33 3 
 32 1 
 29.0 
 28.3 
 26.5 
 30.8 
 25.0 
 24.2 
 21.7 
 16.0 
 12.9 
 15.8 
 17.7 
 18.0 
 19.8 
 17.2 
 16.6 
 
 cents per pound 
 +3.5 
 
 1921 
 
 +9.1 
 
 1922 
 
 +6.1 
 
 1923 
 
 +9.3 
 
 1924 
 
 +7.8 
 
 1925 
 
 +2.9 
 
 1926 
 
 +2.1 
 
 1927 
 
 +1.8 
 
 1928 
 
 +4.8 
 
 1929 
 
 -2.1 
 
 1930 
 
 +0.4 
 
 1931 
 
 +1.6 
 
 1932 
 
 +0.5 
 
 1933 
 
 -0.8 
 
 1934 
 
 +15 
 
 1935 
 
 0.0 
 
 1936 
 
 +0.5 
 
 1937.... 
 
 +1.6 
 
 1938 
 
 -0.9 
 
 1939 
 
 +0.3 
 
 
 
 Sources of data: 
 
 Farm price from table 47. 
 
 1920-June, 1939, broiler (lightweight) price from Pacific Rural Press, weekly prices 
 averaged by authors. 
 
 July 1939-December 1939 from Southern Pacific Rural Press, fortnightly prices 
 averaged by authors. 
 
 changed frequently — some 38 changes having been made from Decem- 
 ber, 1928, through June, 1939, at San Francisco. In March, 1934, three 
 broiler classifications were quoted for the first time at both San Fran- 
 cisco and Los Angeles: (1) under iy 2 pounds, (2) from 1% to 1% 
 pounds, and (3) from 1% to 2*4 pounds. 
 
 In comparison with California producer chicken prices (table 21), 
 wholesale prices of Leghorn broilers gave evidence of a downward trend 
 between 1920 and 1929 (table 24). From 1920 to 1924 the average farm 
 
 58 From : Federal-State Market News Service. Daily poultry and game report. San 
 Francisco, May 25, 1937. (Mimeo.) 
 
 United States Department of Agriculture Bureau of Agricultural Economics. 
 Tentative United States standards for grades of live poultry. 2 p. Revised April 1, 
 1932. (Mimeo.) 
 
108 University of California — Experiment Station 
 
 price for chickens was 26.1 cents a pound. Using the wholesale quota- 
 tions of the agricultural press for the same period, the average price of 
 light broilers was 33.2 cents a pound. For the next five years ] 925-1929 
 the average chicken price was 26.0 cents — almost identical with that for 
 the previous five years. The wholesale price of light broilers had dropped 
 to 27.9 cents. While these comparisons are between producer and whole- 
 sale prices they do serve to bring out the changing relation between 
 broiler prices and those of chickens in general in the state. 
 
 Since 1929, data are available on wholesale prices of the various poul- 
 try classes in California. No marked trend in broiler prices as compared 
 with those of other classes is at all evident — whether the Federal-State 
 Market News Service quotations or the agricultural-press quotations 
 are used. The same general change in price relation between broilers 
 and other poultry classes seems to be apparent on the east coast. In the 
 early twenties broiler prices in New York City during certain periods 
 were at least twice as high as fowl prices. In 1935 and 1936 broiler prices 
 were only slightly higher than fowl prices — partly owing to the large 
 increase in commercial broiler production. It would appear to be very 
 doubtful that broilers will again have a high differential over other 
 classes of poultry. 
 
 A partial explanation of the decline in Leghorn broiler prices in Cali- 
 fornia from 1920 to 1929 can be found in the increase in the number of 
 chickens raised in the western states (table 5). From 1920 through 1930 
 there was a continuous rise in numbers until in the latter year output 
 was over twice that in the former. This increase was largely in White 
 Leghorns; and since a very large percentage of these were sold as broilers 
 and fryers, the explanation given above appears to be plausible. The 
 last year of any considerable price differential between farm prices of 
 chickens and broiler prices was 1928. In 1929, with an increase of over 
 10 per cent in the number of chickens raised, the broiler price fell below 
 that of the general farm price of chickens for the first time. The increase 
 in chickens raised in the western states was apparently stopped in 1931. 
 Since 1929 the differentials between the two sets of prices have been 
 slight. 
 
 Until sexing of chickens became feasible it was but natural that large 
 numbers of broilers be raised. Being a by-product in this state of egg 
 production, they have been raised in areas fairly close to centers of con- 
 sumption and this in itself is of decided advantage. On account of the 
 increase in disease larger replacements have probably been necessary, 
 and this would have tended to increase the number of broilers raised. 
 
 Seasonal Variation in Broiler Prices. — The seasonal variation in Leg- 
 horn broiler prices is greater than that in prices of most other chicken 
 
Btjl. 642] 
 
 Problems Affecting Poultry Marketing 
 
 109 
 
 classes. On both the Los Angeles and San Francisco markets lowest prices 
 for small Leghorn broilers have come in April, May, and June while 
 those for large Leghorn broilers have occurred a month later. Prices gen- 
 erally rise from the latter month until September or October, after which 
 a slight recession occurs in November or December. In these latter months 
 a secondary crop of broilers is marketed. From December a rise usually 
 occurs until January or February ; prices then move downward during 
 April and afterwards until the low point is reached in May or June 
 (table 25). Medium-sized and large broilers show the same general sea- 
 
 TABLE 25 
 
 Indexes of Seasonal Variation in Paying Prices of Seven Classifications of 
 
 Live Poultry in San Francisco 
 
 (Average for year = 100) 
 
 Month 
 
 Leghorn 
 fryers 
 
 Colored 
 fryers 
 
 Small 
 Leghorn 
 broilers 
 
 Large 
 Leghorn 
 broilers 
 
 Leghorn 
 hens 
 
 Colored 
 hens 
 
 Colored 
 roasters 
 
 January 
 
 99 
 103 
 108 
 102 
 90 
 81 
 86 
 101 
 115 
 107 
 107 
 101 
 
 100 
 97 
 102 
 105 
 106 
 102 
 98 
 98 
 100 
 98 
 99 
 95 
 
 108 
 108 
 98 
 82 
 76 
 78 
 88 
 108 
 121 
 119 
 111 
 103 
 
 99 
 104 
 105 
 94 
 82 
 77 
 83 
 104 
 121 
 120 
 113 
 98 
 
 101 
 98 
 105 
 104 
 104 
 96 
 90 
 93 
 101 
 101 
 108 
 99 
 
 97 
 95 
 101 
 106 
 104 
 98 
 98 
 99 
 102 
 102 
 101 
 97 
 
 98 
 
 February 
 
 100 
 
 March 
 
 105 
 
 April 
 
 111 
 
 May 
 
 110 
 
 June 
 
 108 
 
 July 
 
 105 
 
 August 
 
 98 
 
 September 
 
 94 
 
 
 90 
 
 November 
 
 December 
 
 91 
 90 
 
 Source of data: 
 
 Calculations by authors based upon data in tables 50, 51, 52, 53, 54, 55, and 56. 
 
 sonal variation as small broilers, with some minor differences. The sea- 
 sonal low and high price of the smaller broilers usually is earlier than 
 that of the heavier birds (fig. 29). 
 
 There has been a tendency over the last few years for broiler prices to 
 flatten out over the year even though there is still a decided price season- 
 ality. Lower prices have prevailed in February, March, and April and 
 in November and December. During the eleven complete years for which 
 quotations are available at San Francisco this change has been notice- 
 able. From 1929 through 1933 prices during the peak month were from 
 66 to over 100 per cent higher than during the low month of the year, 
 whereas from 1935 through 1939 this differential varied from 38 to 74 
 per cent. This tendency has been noticeable at New York over an even 
 longer period. At times the extreme differentiation between the highs 
 and the lows during the course of a year has been greater in New York 
 than on the west coast. From all indications, however, extreme seasonal 
 price variations will not occur in the future as they have in the past. 
 
110 
 
 University of California — Experiment Station 
 
 The explanation for the changed price seasonality in California is the 
 trend toward earlier brooding which has brought broilers to market 
 earlier. Fall hatching, which has been gaining since the World "War, 
 has had an effect on the November and December markets. The earlier 
 
 Fig. 29. — Indexes of seasonal variation of paying prices in San 
 Francisco for small and large Leghorn broilers, Leghorn fryers, and 
 colored fryers. Da ta from table 25. 
 
 brooding also has had the effect of allowing California broilers to be 
 placed on the eastern markets in February. 
 
 Leghorn-broiler prices apparently have averaged higher in San Fran- 
 cisco than in Los Angeles from 1932 to 1939. The greatest differential in 
 price has been in the smaller classification. The price differential is dif- 
 ferent during the various months of the year — April, May, June, and 
 July showing the smallest differentials. The price differential between 
 
Bul. 642] Problems Affecting Poultry Marketing 111 
 
 the two cities in the light-weight broilers for these four months has been 
 1.2 cents as compared with an average differential of 2.4 cents for the 
 remaining eight months (1932-1939) . Indications point to a lesser price 
 differential between the larger broilers in the two cities than with the 
 lighter weights. 
 
 On the Los Angeles market the average annual price of large Leghorn 
 broilers has been from 0.2 to 1.0 cent a pound higher than that of the 
 small broilers (table 51). This differential is usually somewhat greater 
 from April through June. In these months the differential has reached 
 2.9 cents a pound higher for the larger broilers. 
 
 Conditions on the San Francisco market have been slightly different. 
 In six of the years from 1933 to 1939 the annual average for the smaller 
 broilers has been higher (table 50). In a review of past quotations this 
 apparently came about since 1932. While this is true of the average 
 annual^ prices it is not the case in all of the heaviest production months. 
 In April and May the prices of the larger broilers usually exceed those 
 of the smaller birds. Since 1932 and through 1939 the smaller broilers 
 have usually been higher-priced in June, and in July they have always 
 averaged higher. 
 
 Leghorn Fryers. — On the two principal California markets both Leg- 
 horn and colored fryers are usually quoted (tables 52 and 53). The 
 dividing line between large Leghorn broilers and Leghorn fryers is apt 
 to be somewhat indistinct. Instead of 2% pounds being the dividing 
 weight between Leghorn fryers and broilers, the Federal-State Market 
 News Service has set 2% pounds. 
 
 Over any considerable number of past years it is difficult to obtain 
 comparable prices. From such information as is available (agricultural 
 press), it would appear that from 1920 to 1939 Leghorn fryers have not 
 declined in price in California so rapidly as light Leghorn broilers. Leg- 
 horn fryers apparently have commanded a higher price in San Francisco 
 than in Los Angeles, although there have been exceptions in certain 
 months. This has been particularly evident in months of larger produc- 
 tion (April through August) . At times a higher quotation has prevailed 
 for a period at Los Angeles (June, 1932; August, 1933; April, 1935; 
 June, 1937 ; May, 1939) , although the average annual quotation has been 
 from 1.8 to 3.8 cents a pound lower in the 1932-1939 period. 
 
 Seasonal Variation in Leghorn-Fryer Prices. — The average (un- 
 weighted) quotations of Leghorn fryers at Los Angeles and San Fran- 
 cisco have been lower than those on large Leghorn broilers. When 
 comparing the prices during the months of maximum production, differ- 
 ences of a fraction of a cent usually occur — at times the large broilers 
 commanding the higher price, at other times the fryers. In the month 
 
112 University of California — Experiment Station 
 
 of high prices (September), fryers usually average from 0.5 cent to 4.0 
 cents a pound lower in price than larger broilers. The question of whether 
 to sell Leghorns as broilers or as fryers depends not alone on price but 
 on potential supplies, feed costs, storage holdings, and a number of other 
 items. While the seasonal price movement of Leghorn fryers is fairly 
 regular (tables 25 and 52) , the variation is more pronounced for broilers. 
 In the eight years 1932-1939 the price differential between the high and 
 low months for small broilers at Los Angeles has averaged 6.1 cents and 
 that for Leghorn fryers 1.4 cents. The low point lags behind that of 
 broilers — although it usually occurs in June. From the latter month 
 prices usually rise to a high point in September. After slipping some- 
 what to the end of the year, they rise again, culminating in a March high 
 point which, during some years, has been higher than the September 
 price. A decline sets in ending with the June low. 
 
 Leghorn fryers compete with colored fryers, and probably the failure 
 of fryer prices to rise simultaneously with those of Leghorn broilers to 
 as high a September or October peak comes about because of the rela- 
 tively larger number of colored fryers marketed in the fall. The pro- 
 ducer chicken price throughout the country drops in the latter part of 
 the year and this in turn reacts on both colored and Leghorn fryers. 
 
 Colored Fryers. — There are differences between Leghorn and colored 
 fryers in price, seasonal price variation, storage holdings, etc. Average 
 annual colored-fryer quotations have been higher than those for Leg- 
 horns at both Los Angeles and San Francisco, the differential at Los 
 Angeles usually being slightly higher. 
 
 Changes in the weight classification of colored fryers have rendered 
 exact comparisons over a period of time somewhat difficult. A quotation 
 for colored birds from 2% to 3 pounds in weight usually has been pub- 
 lished and a second one for those between 3 and 3% pounds. The heavier 
 colored fryers generally have commanded slightly higher prices. In 
 January, 1939, a new classification, "colored chickens," was published by 
 the Federal-State Market News Service (table 23) and colored fryers 
 and roasters were included. The weight of the colored fryer was set at 
 "under 3% pounds" and only one quotation was issued. 
 
 Annual quotations at Los Angeles averaged from 0.3 to 1.4 cents a 
 pound higher than at San Francisco from 1932 to 1937 (table 53). In 
 1938 and 1939 quotations in the latter city were 0.2 and 0.5 cent higher, 
 respectively. The smaller differentials occur from July to November. No 
 exact data are available as to the reason for the higher Los Angeles quo- 
 tation. One supporting reason may be the presence of large numbers of 
 persons originally from the Middle "West in the Los Angeles area. These 
 are no doubt more favorably disposed toward colored chickens. 
 
Bul. 642] Problems Affecting Poultry Marketing 113 
 
 From 1920 through 1938 a comparison of producer prices for all 
 classes of chickens in the United States and wholesale colored fryer 
 prices in California indicates a high degree of correlation. Colored- 
 fryer prices apparently are geared to the general chicken prices in the 
 United States. Although California poultrymen are especially inter- 
 ested in the Leghorn breed, they are indirectly concerned with other 
 breeds on account of the influence exerted on Leghorn prices. Since 
 1929 the price relation between the two classes of fryers — Leghorn and 
 colored — has apparently shown little change. 
 
 Seasonal Variation in Colored-Fryer Prices. — Seasonal price for col- 
 ored fryers varies from that prevailing for Leghorns, being influenced 
 more largely by production conditions in the Midwest. Higher prices 
 most usually prevail from January through June. Influenced no doubt 
 by the production of Leghorn broilers and fryers and by an increasing 
 production of other colored birds, the price usually starts to decline in 
 June, ushering in the period of lower prices through December. Storage 
 holdings indicate that the into-storage movement usually begins in Au- 
 gust and continues through the remainder of the year. Enlarged supplies 
 are accompanied by lowered prices during the last part of the year. 
 
 Colored Boasters. — Data on colored-roaster prices as published by 
 the agricultural press since 1923 indicate a fairly close correlation be- 
 tween these and the producer price for chickens. Quotations have been 
 issued by the Federal-State Market News Service (table 54) on two 
 weights, but very little difference is to be noted between them. From 
 1929 through 1939, prices at San Francisco have averaged annually from 
 1.1 to 3.6 cents a pound higher than colored-fryer prices — the average 
 being 2.43 cents. Even though the gain of weight per head may be ap- 
 proximately constant, the rate of gain is inversely proportional to the 
 age and weight of the birds. Given constant feed prices, the cost of pro- 
 ducing a pound of gain on a roaster would be greater than the cost on a 
 fryer. In the years of very low prices, 1932 and 1933, colored-fryer prices 
 weakened to a greater extent than those of colored roasters, owing no 
 doubt to the desire of many producers to unload poultry as soon as 
 possible. 
 
 Comparisons between Los Angeles and San Francisco roaster prices 
 indicate that the quotations in San Francisco have varied from 0.3 to 1.2 
 cents higher annually. The San Francisco differential disappears in 
 December and in six of the eight Decembers (1932-1939) the Los An- 
 geles price has been the higher. 
 
 Seasonal Variation in Colored-Roaster Prices. — Since the bulk of the 
 California roaster supply originates in the midwestern states where the 
 spring months of March, April, and May account for the larger number 
 
114 
 
 University of California — Experiment Station 
 
 of chicks hatched, October, November, and December are months of 
 larger roaster supplies. Seasonal price variation is fairly regular on the 
 California markets as a result of this seasonal production. The price 
 variation has a general correspondence to that in general chicken prices 
 in the United States. Highest prices occur at the time when larger hatch- 
 ings come about — March, April, and May (fig. 30). The higher prices 
 
 
 Fig. 30 — Indexes of seasonal variation of paying prices in 
 San Francisco for Leghorn hens, colored roasters, and colored 
 hens. Data from table 25. 
 
 therefore are obtained for birds brooded in November and December. 
 Peak colored-fryer prices usually are obtained from birds of the same 
 brooding although the high prices for the fryers are reached a month 
 or two earlier. After May a price decline sets in and usually continues 
 until the lows are reached. January sees an upward price movement — 
 generally reaching a peak in April. 
 
 Leghorn Hens. — Quotation on only one weight was published by the 
 Federal-State Market News Service up to September 28, 1936. Since 
 
Bul. 642] Problems Affecting Poultry Marketing 115 
 
 the latter date two quotations have been issued on (a) Leghorn hens 
 under 3% pounds and (6) Leghorn hens over 3% pounds. The quota- 
 tions in table 55 since the above-mentioned date are an average of the 
 two wholesale prices. 
 
 Wholesale prices have followed farm prices for the state rather closely 
 and this would be expected since the number of Leghorn hens marketed 
 was large among the chickens marketed. Wholesale Leghorn-hen prices 
 like those of farm chickens remained relatively favorable from 1920 
 through 1929. The drop to the lower level of prices in 1932 and 1933 was 
 not so severe as that experienced by other classes of poultry. One ex- 
 planation may be that people turned to the purchase of lower-priced 
 chickens. The more likely explanation is that from 1931 through 1934 
 chickens raised decreased in the western states while they increased else- 
 where. In 1934 and 1935 the Leghorn-hen-price rise was relatively the 
 same as that for other chicken classes. In the five years 1935-1939, in- 
 clusive, Leghorn-hen prices were on the same relative level as colored- 
 hen prices. 
 
 For eight years, 1932-1939, San Francisco wholesale quotations have 
 averaged annually from 0.3 to 2.0 cents a pound over those at Los An- 
 geles. The greatest differential has occurred in the low-price months, 
 which indicates that the prices in the southern California area have been 
 more severely depressed at that time.. 
 
 Seasonal Variation in Leghorn-Hen Prices. — From March through 
 May prices usually remain relatively high (fig. 30). Thereafter, in June 
 they begin to decline until the year's lows are reached in July and Au- 
 gust. In the past, few laying birds have been sold in the spring months 
 when laying is at a peak. Seasonality of price is not so pronounced as 
 is that of broilers or fryers. Hens marketed in the spring months are 
 materially influenced in price by the supplies of younger birds of the 
 Leghorn breed marketed. A slight increase usually holds from Septem- 
 ber through November followed by a slight December drop and a more 
 abrupt decline in February, which has been at times as much as 3 or 4 
 cents. This drop is undoubtedly caused by an increase in White-Leghorn- 
 hens offerings. Some poultrymen, especially when egg prices are favor- 
 able, force some of the flock for egg production in high-price periods in 
 the fall and early winter, and sell the hens after the season of high egg 
 prices. Furthermore, these birds are usually heavier during February 
 than during the summer. This practice has at times been recommended 
 by the Agricultural Extension Service of the University of California. 
 
 Over the past two decades there has been a tendency to lessen the 
 price variations during the year. In the latter months of the year poultry 
 prices in the country as a whole are lower, and this in turn prevents 
 
116 University of California — Experiment Station 
 
 Leghorn-hen prices from rising relatively higher. In the eight years 
 1932-1939 the average difference between the low and high monthly 
 quotations on the California markets during each year has been ap- 
 proximately 2.5 cents. 
 
 It is not the intention to point out the most advantageous time for sell- 
 ing Leghorn hens, since other considerations perhaps do and will deter- 
 mine the most profitable marketing time. The most efficient job of culling 
 cannot be done in early spring. If this were done it would necessitate 
 another culling in the fall. However, there might be little loss from this 
 practice and the gain in the market price per bird and saving in floor 
 space might be worth consideration. 
 
 Colored Hens. — The Federal-State Market News Service has issued 
 quotations on colored hens at both California markets for birds under 
 and over 5 pounds (table 56). The price trend in California since 1920 
 has been strikingly similar to that for the chicken prices in the country 
 as a whole; and there is a high degree of correlation between the chicken 
 prices in the country as a whole and in California. The various classi- 
 fications of chickens, with the possible exception of broilers and fryers, 
 follow the ups and downs of general chicken prices rather closely. Cali- 
 fornia colored-roaster and hen prices follow trends for the country, since 
 the bulk of the colored poultry sold originates outside of the state. There 
 apparently are fewer fluctuations in the colored-hen prices on this ac- 
 count. Colored hens have averaged from 2.8 to 7.5 cents higher a pound 
 than Leghorn hens on the two California markets since 1929. 
 
 From available data indications are that from 1923 through 1926 the 
 differential between the two hen classifications was fairly regular. In 
 the next five years, 1927-1931 the differential widened considerably. 
 One of the probable factors influencing this tendency was the increase 
 in the number of Leghorn chickens in California. In the years of very 
 low chicken prices, 1932-1934, the differential narrowed appreciably. 
 A return to a higher differential came about in 1935 and 1936 and this 
 continued through 1939. The droughts of 1934 and 1936 in the Middle 
 West undoubtedly had some influence in bringing about these higher 
 differentials as did the upward trend in industrial activity. These facts 
 point to the necessity of analyzing poultry prices over a considerable 
 period before conclusions are made. 
 
 Poultry numbers can be increased or decreased more rapidly than 
 those of other livestock classes and price relations are apt to change more 
 rapidly. When quotations were first published at San Francisco, lighter- 
 weight colored hens were in greater demand than heavier weights. This 
 difference in wholesale prices almost disappeared by 1935, but during 
 1936 it again reappeared and continued through 1938. In 1939 differ- 
 
Bul. 642] Problems Affecting Poultry Marketing 117 
 
 ences appeared only in March, April, and May. In Los Angeles, the 
 heavier bird usually has commanded the higher wholesale price. In 
 both cities the heavier weights are in greater demand during the last 
 months of the year. 
 
 In comparing Los Angeles and San Francisco prices, there has been 
 but little difference except in 1938 when Los Angeles prices were over a 
 cent higher (table 56). Over the period 1932-1937 the heavier hens in 
 Los Angeles commanded a half cent premium over quotations issued in 
 San Francisco, while exactly the reverse situation was the case with the 
 lighter- weight hens. 
 
 Seasonal Variation in Colored-Hen Prices. — Seasonality in colored- 
 hen quotations usually is not pronounced. In some years January, 
 February, and March prices have weakened appreciably. Numbers mar- 
 keted are probably partly associated with the egg-price outlook. If the 
 egg-price situation appears to be favorable hens are very likely to be 
 withheld from market. In the country as a whole March, April, and 
 May are heavy egg-production months, and hen marketings are likely to 
 be small. A price decline usually starts in June and extends into July. 
 In the latter month the California price is likely to be somewhat de- 
 pressed by Leghorn-hen marketings. August, September, and October 
 are normally months of slightly higher prices although a price decline 
 often starts in September continuing through December. The quality, 
 however, is probably not so high in the latter part of the year as it is in 
 the earlier months. 
 
 Unlike broilers, fryers, and roasters, a large potential supply of col- 
 ored hens exists in the nation throughout the entire year. Supplies are 
 not therefore highly seasonal — nor do the prices evidence pronounced 
 uniformity in movement. Sufficiently favorable prices may attract sup- 
 plies to market at any season. 
 
 Boosters. — At both California markets Leghorn- and colored-rooster 
 quotations (tables 57 and 58) have been issued regularly. The latter 
 birds usually command from 0.5 to 3.0 cents more a pound than the 
 former. San Francisco Leghorn-rooster prices averaged approximately 
 0.5 cent more than those in Los Angeles in the 1932-1936 period, but 
 in 1937 and 1938 prices in the latter city averaged higher. In 1939 San 
 Francisco prices were again higher ; colored roosters generally have com- 
 manded a premium of a cent or less as compared with Leghorn roosters. 
 Changes in rooster classifications have been infrequent. For the years 
 in which quotations have been issued there has not been a distinct sea- 
 sonal price variation. 
 
 Ducks. — Los Angeles quotations have been issued regularly since Oc- 
 tober, 1931, and those at San Francisco have been continuous only since 
 
118 University of California — Experiment Station 
 
 September, 1933 (table 59). The lack of a continuous series of quota- 
 tions prevents a clear picture of price trends. Quotations of the Los 
 Angeles Produce Exchange are available since 1923. Indications point 
 to a downward trend in Los Angeles duck prices from 1926 through 
 1929. The drop during the depression years does not seem to have been 
 any more pronounced than with chickens. Los Angeles quotations have 
 been slightly higher than those at San Francisco, especially during the 
 higher-price season. Los Angeles summer prices often dip under those 
 at San Francisco. The higher summer temperatures at the former city 
 account in some measure for the lower prices because duck is preferred 
 during cooler seasons. 
 
 San Francisco is in the larger duck-producing area, and this in part 
 probably accounts for some of the price difference between the two cities. 
 
 Price variation has a fairly regular pattern throughout the year, 
 higher prices usually being reached in December prior to the holidays. 
 For the first five months of the year prices hold fairly steady, although 
 a considerable break in price often occurs in May. The pronounced 
 break more often appears in June, and prices continue downward until 
 a low is reached in August. A gradual climb then begins, culminating in 
 a December high. 
 
 Squabs, Pigeons, and Other Classes of Poultry. — In the larger mar- 
 kets a limited demand arises for squabs, mainly from the more expensive 
 hotels and restaurants. California squabs are often shipped east. On the 
 two major California markets, the five months beginning in May are 
 those of lower prices since this is the larger production period. Begin- 
 ning in September a price upswing begins which usually continues to 
 December. Higher levels are held until March or April when the decline 
 begins, culminating in the seasonal lows in June, July, and August. 
 
 Squab demand, being somewhat limited, makes at times for wide fluc- 
 tuations in prices (table 60). The average quotation for April, 1932, at 
 Los Angeles was 28.5 cents a pound, while in May the average had de- 
 creased to 21.4 cents. Quotations in San Francisco in some months vary 
 markedly from those in the southern California city, for example, No- 
 vember, 1938, quotations at Los Angeles averaged 24.5 cents a pound, 
 while at San Francisco the average was 28.8 cents. Caution should be 
 exercised in making for any considerable increase in supplies. 
 
 Pigeon quotations have been published by the Federal-State Market 
 News Service for several years at San Francisco (table 61). Owing to 
 the infrequent changes, little can be obtained by an examination of the 
 quotations even over a period. Pigeon prices appear not to have re- 
 sponded to price increases which have come about with other classes of 
 poultry since 1933. 
 
Bul. 642] Problems Affecting Poultry Marketing 119 
 
 Quotations on geese and other classes of poultry have not been issued 
 by the Federal-State Market News Service at either Los Angeles or San 
 Francisco. The agricultural press of the state has, since 1920, published 
 prices on geese somewhat intermittently. Indications are that goose 
 prices from 1920 through 1929 did not remain on the same relatively 
 high levels as did other poultry classes. The greatest demand occurs in 
 December when certain nationalities favor goose for the Christmas table. 
 That the supply at times has been plentiful, even at the Christmas sea- 
 son, is evidenced by the drop during December in one or two years of the 
 record. Demand is small and caution might well be exercised before em- 
 barking on a venture with geese — or other poultry not commonly used. 
 
 WHOLESALE QUOTATIONS ON DOMESTIC RABBITS 
 
 By all types of classification from strictly zoological down to utilitarian 
 agriculture, rabbit is not a form of poultry. The justification for includ- 
 ing a short discussion of rabbit quotations in this bulletin is that there 
 are so many instances where rabbit meat is classified with poultry owing 
 to its similar market status. Yet there is so much difference between 
 rabbits and poultry from a structural and physiological standpoint that 
 one would be better justified in using the hog as an animal more strictly 
 comparable with poultry. 
 
 In a study 57 of the diets of employed wage earners and clerical workers, 
 returns indicated that the per-capita consumption for Pacific Coast 
 cities was 10.4 pounds of poultry and 1.9 pounds of rabbit and other 
 game; for north Atlantic cities, 16.1 pounds and less than 0.1 pound; 
 for east south central cities, 9.0 pounds and 0.4 pound; and for southern 
 cities (Negro families) 12.3 pounds and 0.3 pound. 
 
 On the Los Angeles market the competition between the rabbit and 
 poultry industries is especially keen. In 1938 approximately 1,600,000 
 pounds of rabbit meat was consumed in the Los Angeles market alone. 58 
 
 One rabbit classification has been quoted regularly at both California 
 markets (table 62). 
 
 While there is a lack of continuity in the quotations, which makes it 
 difficult to detect trends over long periods, prices published in the agri- 
 cultural press of the state point to a decline in rabbit prices beginning 
 in 1926 or 1927. This downward trend was partly the result of the greatly 
 increased production in the state. The movement became more pro- 
 nounced with the depression years and at times in 1932, 1933, and 1934 
 quotations were less than 40 per cent of what they had been in 1925. 
 
 67 Stiebeling, Hazel K., and Esther F. Phipard. Diets of families of employed 
 wage earners and clerical workers in cities. U. S. Dept. Agr. Cir. 507:1-141. 1939. 
 
 58 Butterfield, H. M., and W. E. Lloyd. Eabbit raising. California Agr. Ext. 
 Cir. 9:3. Revised 1940. 
 
120 
 
 University of California — Experiment Station 
 
 <\J 
 
 O 
 
 CO 
 
 lO ^t 
 
 AJ O 
 
 CM 
 
 C\J 
 
 
 QNOOd «3d 
 
 S1N3D 
 
Bul. 642] Problems Affecting Poultry Marketing 121 
 
 With the recovery of poultry prices from 1933 to 1937 rabbit prices ad- 
 vanced relatively more since the low prices of 1933-1934 than general 
 chicken prices in the state. 
 
 In the past there have been evidences of a fairly distinct seasonal va- 
 riation, June and July covering the period of lowest prices. From the 
 latter month there is usually a gradual rise until the peak is reached — 
 usually in November, although in past years it has sometimes come in 
 October or December. There is a slight weakening in January, and in 
 May prices start to slide toward the June and July lows. 
 
 Domestic-rabbit prices are usually a fraction of a cent higher in San 
 Francisco than in Los Angeles during the months of higher prices ; the 
 reverse has been the case during the season of lowest prices. The aver- 
 age annual differential between the two cities for the eight years 1932- 
 1939 was less than 0.02 cent a pound in favor of Los Angeles. 
 
 Apparently the degree of correlation is not high between rabbit prices 
 and those of a specific class of poultry. In general Leghorn-fryer and 
 rabbit prices are most closely related (fig. 31). The low months of Leg- 
 horn-fryer prices at both Los Angeles and San Francisco are usually 
 the same as those of low rabbit prices. 
 
 COMPARISON OF PRICES PAID LOS ANGELES PRODUCERS AND 
 
 QUOTATIONS OF THE FEDERAL-STATE MARKET NEWS 
 
 SERVICE AND THE LOS ANGELES 
 
 PRODUCE EXCHANGE 
 
 Considerable dissatisfaction has been voiced by poultrymen concerning 
 quotations of the reporting agencies in Los Angeles (p. 85). Several 
 producers furnished prices which they had received for Leghorn broilers 
 and hens, and colored fryers, hens, and roasters. The largest number 
 of prices furnished by producers were for Leghorn broilers and colored 
 fryers and these fell largely between February, 1934, through Novem- 
 ber, 1935. Considerable difficulty was experienced in obtaining prices 
 that might be compared because so few poultrymen possessed records for 
 any considerable time. Furthermore, most poultrymen sell chickens com- 
 paratively few times during the year, and whether the poultry grades 
 are prime or otherwise is not known definitely. 
 
 In comparing such producer prices with the Federal-State Market 
 News Service and the Los Angeles Produce Exchange quotations, a 
 fairly close correspondence is shown. In the 83 weeks for which producer 
 prices for Leghorn broilers were obtained, they fell within the range of 
 prices quoted by the Federal-State Market News Service in 35 of the 
 weeks and within those quoted by the Los Angeles Produce Exchange 
 during 24 of the weeks. Prices received were actually above the range 
 of the quoted prices of the Federal-State Market News Service during 
 
122 University of California — Experiment Station 
 
 45 of the weeks and below during 17. The corresponding data for the 
 Los Angeles Produce Exchange were 41 and 21 weeks. In some weeks 
 producer prices fell both below and above the quotation range, prices 
 being reported for more than one day of the week. Since the Market 
 News Service and Produce Exchange quotations are f .o.b. Los Angeles, 
 producer prices would normally be somewhat lower. 
 
 A noticeable tendency was for poultrymen to receive the higher - 
 than-quoted prices for broilers in the six months of seasonally higher 
 prices prevailing from September through February. Lower-tHan- 
 quoted prices were more prevalent from March through August — the 
 months of seasonally low prices. This latter tendency was slightly more 
 noticeable when comparisons were made with the Produce Exchange 
 quotations. 
 
 Producer prices for colored fryers were closely correlated with both 
 sets of quotations issued by the reporting agencies. Poultrymen fur- 
 nished prices which they had received in 77 different weeks. In 33 of 
 these the producer price fell within the quotation range of the Federal- 
 State Market News Service, in 38 weeks the producer price was below 
 the range quoted by the Market News Service and in 6 it was above. 
 The corresponding data in comparison with the Los Angeles Produce 
 Exchange were 22, 49, and 6. The producer price of colored fryers was 
 seldom more than 2 cents outside the quotation range of either of the 
 reporting agencies. Indications point to the Market News Service quo- 
 tations as being somewhat more in line with producer prices of colored 
 fryers than was the case with the Produce Exchange quotation. 
 
 Producer roaster prices were obtainable from poultry raisers for only 
 occasional days during 13 weeks. In every case they fell either within or 
 above the ranges quoted by both agencies. 
 
 Producer prices were obtainable for Leghorn hens during 16 weeks. 
 Paying prices in 7 of these weeks were within the Federal-State Market 
 News Service quotation range ; in 3 they were higher and in 6 lower. The 
 corresponding data for the Exchange were 6, 3, and 7. Colored-hen prices 
 paid producers were obtained for 13 weeks. Producer prices were within 
 the range quoted 5 of the weeks, and higher than the Market News Serv- 
 ice range 8 of the weeks ; and in comparison with the Exchange they were 
 within the range in only 1 week, above during 7, and below during 8. 
 
 COMPARISON OF QUOTATIONS OF THE FEDERAL-STATE MARKET 
 NEWS SERVICE AND THE LOS ANGELES PRODUCE EXCHANGE 
 
 From 1932 through ]939 the quotations at the Federal-State Market 
 News Service at Los Angeles and those of the Los Angeles Produce Ex- 
 change have been compared for several poultry classifications. An effort 
 
Bul. 642] 
 
 Problems Affecting Poultry Marketing 
 
 123 
 
 has been made to ascertain points of similarity and differences between 
 them. 
 
 Direct comparisons between the two sets of quotations on Leghorn 
 broilers are less accurate because of some differences in the grades or 
 weights of broilers quoted. The Federal-State Market News Service 
 quotation is for no. 1 broilers, whereas the Produce Exchange price 
 
 TABLE 26 
 
 Amount and Number of Changes in Poultry Quotations Issued by Federal- 
 State Market News Service (Los Angeles) (I)* and Los Angeles 
 Produce Exchange (II)*, 1932-1939 
 
 
 Number of changes 
 
 Amount of change in 
 cents per pound 
 
 Leghorn 
 broilers 
 
 Leghorn 
 
 fryers 
 
 Colored 
 
 fryers 
 
 Leghorn 
 hens 
 
 Colored 
 hens 
 
 
 I* 
 
 II* 
 
 I* 
 
 II* 
 
 I* 
 
 II* 
 
 I* 
 
 II* 
 
 I* 
 
 II* 
 
 0.25 
 
 23 
 
 115 
 
 9 
 
 88 
 3 
 
 18 
 1 
 
 18 
 2 
 3 
 
 
 
 
 
 
 125 
 
 
 
 63 
 
 5 
 1 
 1 
 
 2 
 
 51 
 3 
 
 43 
 
 
 13 
 1 
 
 12 
 
 1 
 
 
 
 
 
 
 
 43 
 
 
 
 
 24 
 
 7 
 1 
 
 
 1 
 
 91 
 
 
 86 
 1 
 
 13 
 
 
 19 
 1 
 3 
 
 
 
 
 1 
 
 80 
 
 
 
 47 
 
 4 
 2 
 
 
 14 
 
 121 
 
 6 
 
 87 
 2 
 
 13 
 
 8 
 
 
 
 
 
 
 
 
 140 
 
 
 
 25 
 
 2 
 
 
 
 19 
 
 85 
 8 
 
 68 
 
 7 
 1 
 6 
 
 
 
 
 
 
 
 0.50 
 
 
 0.75 
 
 
 
 1.00 
 
 99 
 
 1.25 
 
 
 
 1.50 
 
 
 1.75 
 
 
 
 2.00 
 
 20 
 
 2.50 
 
 
 
 3.00 
 
 
 
 4.00 
 
 
 
 5.00 
 
 
 
 
 
 Total 
 
 280 
 
 195 
 
 126 
 
 75 
 
 215 
 
 135 
 
 251 
 
 167 
 
 194 
 
 121 
 
 
 
 * I refers to Federal-State Market News Service changes; II refers to Los Angeles Produce Exchange 
 changes. 
 Source of data: 
 
 Computations by authors on the basis of quotations published by the Federal-State Market 
 
 News Service (Los Angeles) and the Los Angeles Produce Exchange. 
 
 covers all broilers within the weights specified. The quality range in the 
 former quotation is therefore smaller than that in the latter. 
 
 The comparisons made below are for Leghorn broilers of slightly dif- 
 ferent weights. The quotations of the Federal-State Market News Service 
 used were for larger broilers for different periods from : January 1, 1932, 
 to June 14, 1933, weights quoted were 18-24 pounds per dozen; June 15, 
 1933, to March 27, 1934, weights were 19-24 pounds; March 23, 1934, to 
 January 7, 1938, weights were 22-24 pounds; January 10, 1938, to De- 
 cember 31, 1938, weights were 21-24 pounds; and January 1, 1939, to 
 December 31, 1939, weights were 21-27 pounds. The Los Angeles Prod- 
 uce Exchange quotations compared were for the larger-sized broiler 
 class for different periods from : January 1, 1932, to April 25, 1939, 
 
124 University of California — Experiment Station 
 
 weights were 18-27 pounds per dozen; April 26, 1939, to December 31, 
 1939, weights were 21-27 pounds. 
 
 For the years under consideration the averages of the two quoting 
 agencies for Leghorn broilers show a close agreement, annual differences 
 of 0.1 to 0.8 cent being in favor of the Federal-State Market News Serv- 
 ice quotation. The average of the range of the latter agency's quotation 
 has been used. The Produce Exchange issued one price quotation daily. 
 If the lows of the range of the Market News Service had been used, 
 there would have been little difference or none between the annual aver- 
 ages of the two sets of quotations. If the four months of low prices — 
 usually April, May, June, and July — are selected, the Produce Ex- 
 change quotations show to a greater disadvantage. Market News Service 
 quotations averaged from 0.4 to 1.4 cents higher during these months, 
 and in the two or three months of peak quotations they have averaged 
 from 0.1 cent lower to 0.8 cent higher. This situation might easily be ex- 
 plained by quality differences (see p. 85) . 
 
 Price changes in the Market News Service quotations have been more 
 frequent, and in general, have been smaller than those of the Produce 
 Exchange (table 26). During the eight years 195 changes were made in 
 Leghorn-broiler quotations by the latter agency averaging 1.41 cents. 
 Changes of 1.0 and 2.0 cents were most frequent although the range was 
 from 1.0 to 5.0 cents. In the same period the Market News Service quota- 
 tions changed 280 times, changes averaging 0.86 cent, those of 0.5, 1.0, 
 and 0.25 cent in the order named being the most common. The range was 
 from 0.25 cent to 3.0 cents. 
 
 Conditions surrounding a comparison of Leghorn-fryer quotations are 
 similar to those enumerated with broiler comparisons. The weight of the 
 bird quoted by the Federal-State Market News Service was generally 
 "over 2 pounds," whereas that for the Exchange was for weights of 2% 
 to 3 pounds. There is close agreement between average annual prices, the 
 Exchange quotations for the eight years ranging from 0.1 to 0.8 cent 
 lower. In 1934 the Exchange quotation would have been higher had it 
 been compared with the low of the Market News Service quotation range. 
 Differentials between the two quotations were far larger in June (the 
 low-price month) than in September, the month of seasonal high quota- 
 tions. In the first month differentials for the eight years averaged 0.8 
 cent ; in the second month less than 0.6 cent. It is emphasized, as in the 
 case of broilers, that quality differences might account for this situation. 
 
 Quotation changes on Leghorn fryers made by the Federal-State Mar- 
 ket News Service at Los Angeles totaled 126 during the period under 
 consideration (table 26) . The average change was 0.95 cent. Those of the 
 Produce Exchange were varied only 75 times during the same period, 
 
Bul. 642] Problems Affecting Poultry Marketing 125 
 
 the average change being 1.55 cents. The most frequent changes in the 
 Market News Service quotations have been 0.5 and 1.0 cent while most 
 changes in the Exchange quotations have been 1.0 and 2.0 cents. 
 
 On colored fryers the Los Angeles Produce Exchange annual quota- 
 tions have averaged from 0.0 to 0.9 cent lower than those of the Federal- 
 State Market News Service. The weights of the birds quoted upon for 
 the period under study have varied : Produce Exchange, between limits 
 of 2^4 and 3% pounds; Federal-State Market News Service, up to limits 
 of 3, 3V4, and Sy 2 pounds. Generally over these eight years differen- 
 tials between these two sets of quotations have been far greater in the 
 three months from April through June, whereas for October and Novem- 
 ber differentials practically disappear. No doubt the seasonal variation 
 in the price of Leghorn broilers and fryers in the California markets 
 affects these varying differentials in colored-fryer quotations (fig. 29). 
 In the late spring, Leghorns are marketed in quantity and it is probable 
 that colored fryers originating in the state are also marketed in largest 
 numbers. Highest prices for the Leghorn broilers and fryers prevail in 
 the period when the differentials between the two sets of quotations dis- 
 appear. It is highly probable that the demand for birds of these weights 
 at that time makes those responsible for the Produce Exchange less criti- 
 cal of grade. 
 
 The study of changes in the quotations issued by the two agencies 
 shows up in a fashion similar to those already discussed. In the eight 
 years the Produce Exchange quotation changed 135 times with an aver- 
 age change of 1.45 cents. This simple average is misleading, as the 
 changes listed indicate. Market News Service quotations changed 215 
 times with an average change of 0.94 cent. 
 
 Both agencies have published comparable quotations, but in view of 
 the fact that so few roasters are produced in the state comparisons are 
 omitted for this classification. 
 
 Produce Exchange quotations have been published for Leghorn hens 
 weighing from 3% to 4 pounds except for May 24, 1939, to June 15, 1939, 
 when weights were 3 to 4 pounds. The Federal-State Market News Serv- 
 ice quotations were for all sizes of Leghorn hens until October, 1936, 
 when a quotation was issued for two weights, 3% pounds and up, 
 and under 3% pounds. The quotations for 3% pounds and up, have 
 been used since that date. A comparison between the Produce Exchange 
 quotation mentioned above and that for "all weights" issued by the 
 Market News Service shows that the annual average of the latter quota- 
 tion has topped the former by from 0.1 to 0.8 cent. In 1937, 1938, and 
 1939 Exchange quotations ran almost identical with those of the Market 
 News Service for Leghorn hens under 3^ pounds. No pronounced sea- 
 
126 University of California — Experiment Station 
 
 sonal differentials can be detected in the quotations for the eight years 
 studied. 
 
 While changes were made no more frequently in the Produce Ex- 
 change quotations on Leghorns, they were smaller than in the case of 
 either broilers or fryers. In the years under consideration 167 changes 
 were made averaging 1.17 cents. The changes were 1.0, 2.0, or 3.0 cents 
 (table 26). The Market News Service quotation was changed 251 times 
 with an average of 0.77 cent, the most common changes being 0.5, 1.0, 
 and 0.25 cent. 
 
 Produce Exchange quotations on colored hens, 4 pounds and up, 
 topped those of the Market News Service on birds 5 pounds and up 
 in all save one of the seven years studied. A close correspondence is 
 found with the annual average of the Produce Exchange from 0.0 to 0.6 
 cent higher. In the colored-hen class the quotations of both agencies prob- 
 ably were largely on birds shipped into the state, and it is highly prob- 
 able that the same birds were quoted upon. That the quotations of the 
 two agencies were different even though the annual averages varied but 
 little can be realized when comparing amounts and number of colored- 
 hen-quotation changes (table 26). 
 
 The Federal-State Market News Service quotations seem to average 
 somewhat higher than those of the Produce Exchange on all classes of 
 poultry studied save colored hens. There is a tendency for prices of the 
 latter agency to be somewhat lower during low-price periods. These 
 differences may perhaps be partly explained by differences in quality. 
 There can be but little doubt that the Market News Service quotations 
 are changed more frequently and with less abruptness. 
 
 RELATIONS BETWEEN WHOLESALE POULTRY QUOTATIONS IN 
 CALIFORNIA AND OTHER MARKETS 
 
 New York. — New York is the center of the area of great poultry con- 
 sumption in the United States. A large proportion of the price contracts 
 in cities east of the Rockies are based upon New York quotations. Ben- 
 jamin and Pierce 59 state : "These [New York prices] have a direct influ- 
 ence on the trading for probably 80 per cent of the poultry moving in the 
 wholesale trade channels of the United States." Most of the poultry un- 
 loads originate in areas at a considerable distance. In some years Cali- 
 fornia has furnished an appreciable amount of dressed poultry to that 
 metropolis. In 1936, 1937, 1938, and 1939 the unloads at New York from 
 California were 6,650,000, 4,132,000, 3,856,000, and 2,830,000 pounds, 
 respectively. The bulk of the receipts arrive in four months beginning in 
 February. The territory contiguous to New York is primarily an egg- 
 
 69 Benjamin, Earl W., and Howard C. Pierce. Marketing poultry products, p. i-xi, 
 1-401. J. Wiley and Sons, New York. 1937. 
 
Bul. 642] 
 
 Problems Affecting Poultry Marketing 
 
 127 
 
 producing section comparable to the areas near Los Angeles and San 
 Francisco. The bulk of the colored chickens originate in the Mississippi 
 Valley. 
 
 In making price comparisons between Los Angeles or San Francisco 
 and New York, two sets of wholesale quotations have been used — those of 
 the Urner-Barry Company published (daily quotations) in the American 
 Creamery and Poultry Produce Review (since January, 1940, quotations 
 appear in American Poultry and Egg Review) and those printed in the 
 daily Producers' Price Current. These sets of quotations have checked 
 closely. The wholesale prices issued by the Federal-State Market News 
 Service at Los Angeles and San Francisco have been used for the Cali- 
 fornia markets. 
 
 The annual average Leghorn-broiler quotations over the ten years 
 1930-1939 have been approximately the same at New York and San 
 Francisco but wide variations occur in monthly quotations (fig. 32). 
 The New York price has averaged higher for three separate years but 
 in four years California prices have been higher. While trends in prices 
 present a certain pattern, nevertheless, single years may vary widely 
 from it. This is especially true with broilers that can be produced within 
 a very short period. The 1937 situation illustrates this latter point. 
 
 From 1930 through 1939 the San Francisco price of Leghorn broilers in 
 March, April, May, and June has averaged nearly 4 cents lower than that 
 in New York. This season is one of surplus Leghorn broilers and fryers 
 in California. In 1937, however, the New York price topped the San 
 Francisco price in only two months — April and December. The follow- 
 ing monthly averages for the 1930-1939 period show the relation between 
 wholesale broiler prices in New York City and in San Francisco and 
 from this can be discerned the general differences in the seasonal move- 
 ment of broiler prices. 
 
 Month 
 
 January 
 
 February 
 
 March 
 
 April 
 
 May 
 
 June 
 
 July 
 
 August 
 
 September 24.7 
 
 October 24.1 
 
 November 22.2 
 
 December 20.6 
 
 
 
 Differential between 
 
 San Francisco 
 
 New York 
 
 San Francisco and 
 
 price, in cents 
 
 price, in cents 
 
 New York price, in 
 
 per pound 
 
 per pound 
 
 cents per pound 
 
 22.5 
 
 20.8 
 
 - 1.7 
 
 23.3 
 
 21.6 
 
 - 1.7 
 
 20.7 
 
 23.9 
 
 + 3.2 
 
 17.1 
 
 21.7 
 
 + 4.6 
 
 15.8 
 
 19.8 
 
 + 4.0 
 
 15.9 
 
 18.2 
 
 + 2.3 
 
 18.0 
 
 17.6 
 
 - 0.4 
 
 22.0 
 
 18.8 
 
 - 3.2 
 
128 
 
 University of California — Experiment Station 
 
 
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Bul. 642] Problems Affecting Poultry Marketing 129 
 
 In the above compilation New York quotations in September were 
 published only for 1933-1939. The averages of these years were : New 
 York, 18.7 cents ; San Francisco, 22.0 cents ; differential, -3.3 cents. In 
 October New York quotations were published only for 1930-1933, 1937, 
 and 1938 and for these years averages were : New York, 19.2 cents ; San 
 Francisco, 27.3 cents; differential, -8.1 cents. November quotations for 
 New York were published for 1930-1938 and the averages for these 
 years were : New York, 19.4 cents ; San Francisco, 22.5 cents ; differen- 
 tial, -3.1 cents. December quotations for New York were published only 
 for 1930-1938 and the averages for these years were : New York, 19.1 
 cents ; San Francisco, 21.1 cents ; differential, -2.0 cents. 
 
 The lowest Leghorn-broiler prices occur a month to two months later 
 in New York than in San Francisco, and the decline from February 
 through June is more rapid in the latter city. While at any one time, 
 in the months of a high differential in favor of New York, prices may 
 look attractive to the western shipper, transportation may delay arrival 
 in New York, and prices may then have declined materially. It would be 
 highly desirable for shipments to arrive in New York before broiler 
 prices begin to decline. But to ship when prices are declining on both the 
 California and the New York markets would be somewhat precarious. 
 The greater part of the dressed-poultry shipments from California to 
 New York arrive in February and March. The peak of broiler prices on 
 the New York market from 1929 through 1939 occurred rather regularly 
 between March 14 and March 29. About this time the volume of broilers 
 received in New York City begins to increase rapidly, receipts gaining 
 until a peak is reached in June. The latter month plus May, July, August, 
 and April in the order named are the months of heaviest receipts at New 
 York. In the remainder of the year, September-December, New York 
 broiler prices are influenced to a considerable degree by the large sup- 
 plies of other poultry classes marketed. 
 
 A comparison of colored-fryer prices at Los Angeles or San Francisco 
 and colored-broiler (red) prices at New York over a ten-year period 
 indicates a high correlation. There is a tendency for New York prices to 
 be slightly higher in March, while Pacific Coast prices generally range 
 higher from April through August. In the late fall and winter (Novem- 
 ber through February) there is a tendency for the average monthly quo- 
 tations, or over the ten years, to be approximately the same, although in 
 specific years differentials may be large. Monthly average prices for col- 
 ored (red) broilers at New York and colored-fryer prices at San Fran- 
 cisco from 1930 to 1939 are found in the table on page 130. 
 
 In this compilation New York quotations in September were pub- 
 lished only for 1933-1939. The averages of these years were: New 
 
130 University of California — Experiment Station 
 
 York, 18.7 cents; San Francisco, 19.2 cents; differential, -0.5 cent. In 
 October, New York quotations were published for 1930-1933, 1935, 1937, 
 and 1938 and for these years averages were : New York, 20.3 cents ; San 
 Francisco, 20.4 cents ; differential, -0.1 cent. November quotations for 
 New York were published for 1930-1938 and the averages for these years 
 were : New York, 19.9 cents ; San Francisco, 20.1 cents ; differential, -0.2 
 cent. December quotations for New York were published only for 1930- 
 1938 and the averages for these years were : New York, 19.6 cents ; San 
 Francisco, 19.5 cents ; differential, +0.1 cent. 
 
 Differential between 
 San Francisco New York San Francisco and 
 
 Month price, in cents price, in cents New York price, in 
 
 per pound per pound cents per pound 
 
 January 21.6 20.6 -1.0 
 
 February 21.7 21.4 -0.3 
 
 March 22.9 23.5 +0.6 
 
 April 23.7 22.1 -1.6 
 
 May 22.5 20.5 -2.0 
 
 June 20.9 19.5 -1.4 
 
 July 19.9 18.7 -1.2 
 
 August 19.9 18.5 -1.4 
 
 September 20.1 
 
 October 19.8 
 
 November 20.0 
 
 December 19 . 2 
 
 High Leghorn-broiler prices in New York in February and March 
 (fig. 32) undoubtedly influence colored-fryer prices in those months. 
 With the coming of increased Leghorn-broiler supplies to New York 
 colored-fryer prices drop. Prices in New York are depressed somewhat 
 in the latter part of the year on account of the large poultry supplies 
 available at that time. 
 
 Quotations issued for the same eight months (September through 
 December excepted) from 1930 to 1939 show an average of 20.3 cents a 
 pound for Leghorn broilers at New. York, while at San Francisco the 
 average quotation for this same period was 19.4 cents. Colored-fryer 
 prices at New York for the same period averaged 0.3 cent higher than 
 those of Leghorn broilers, while at San Francisco the differential was 
 2.2 cents in favor of the colored fryers. A large broiler industry has 
 grown up in Maryland, Delaware, and Virginia, which supplies New 
 York city with broilers of the colored breeds. The development of this 
 industry may be one of the contributing causes in the decline of dressed 
 poultry receipts from California in New York from 1936 to 1939. (On 
 California markets these colored broilers would probably be classed 
 as fryers. ) New York thus has access to a large supply at a not very great 
 distance from the city. Leghorn broilers, on the other hand, are in rela- 
 tively greater abundance on the California markets than at New York. 
 
Bul. 642] Problems Affecting Poultry Marketing 131 
 
 The average monthly price of Leghorn hens over the ten years has 
 been 17.0 cents a pound in New York and 16.2 cents in San Francisco. 
 Although both cities are primarily in egg-producing areas, New York is 
 nevertheless in a deficit area whereas the reverse is true of San Francisco. 
 On the other hand, colored hens during the same ten years averaged 19.8 
 cents a pound in New York as compared with 20.7 cents in San Francisco. 
 (If Los Angeles prices had been available over these same years, the 
 same general relation would hold.) Neither market is in an area produc- 
 ing colored hens, and since New York is closer to the center of supplies, 
 prices are somewhat lower. 
 
 Leghorn-hen prices have a greater seasonal change at New York as 
 the following table shows : 
 
 Differential between 
 San Francisco New York San Francisco and 
 
 Month price, in cents price, in cents New York price, in 
 
 per pound per pound cents per pound 
 
 January 17.4 . 19.0 +1.6 
 
 February 16.4 19.2 +2.8 
 
 March 17.3 20.2 +2.9 
 
 April 17.2 19.6 +2.4 
 
 May 16.6 18.8 +2.2 
 
 June 14.9 16.5 +1.6 
 
 July 14.3 15.5 +1.2 
 
 August 14.8 15.5 +0.7 
 
 September 16.2 15.9 -0.3 
 
 October 16.1 14.3 -1.8 
 
 November 17.2 14.9 -2.3 
 
 December 15.7 14.8 -0.9 
 
 Seasonal price variation at New York has points of similarity with 
 the seasonal price pattern presented of other poultry classes. The three 
 months of high prices are generally February, March, and April. A price 
 decline usually sets in in April or May which generally carries through 
 until October when the low price occurs most frequently. In California, 
 on the other hand, Leghorn hens do not evidence so much seasonality in 
 price movements. Between the months of high and low prices the average 
 differential for the years listed above was 3.1 cents as compared with 
 5.9 cents for New York. California prices generally reach a summer low 
 after which there is usually some recovery, whereas in New York the 
 decline usually extends for two or three months into late summer and 
 early fall showing the effect of the arrivals of poultry of many classes. 
 
 California prices rather consistently fall below those in New York in 
 the first seven months (fig. 33). In August during seven of the years, 
 New York prices were higher but in eight of the ten Septembers they 
 were lower. By October the differential in favor of California prices has 
 been widened. This widening of the differential continues into Novem- 
 
132 
 
 University of California — Experiment Station 
 
 
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Bul. 642] 
 
 Problems Affecting Poultry Marketing 
 
 133 
 
 ber. New York December prices sometimes equal those in San Francisco, 
 but more often the higher price in New York is not reached until Jan- 
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 In the first three months of the year colored-hen prices frequently have 
 averaged from about 0.5 cent to 1.0 cent higher in New York City than 
 on the California markets (fig. 34), but the range between separate 
 years has been large. During the remaining months prices on the Pacific 
 Coast markets generally average higher. Seasonal price variation varies 
 
134 University of California — Experiment Station 
 
 as between east and west coasts. Little regularity prevails in California. 
 The following are the monthly average prices for colored hens for 1930- 
 1939: 
 
 Differential between 
 San Francisco New York San Francisco and 
 
 Month price, in cents price, in cents New York price, in 
 
 per pound per pound cents per pound 
 
 January 21.0 21.8 +0.8 
 
 February 20.0 20.9 +0.9 
 
 March 21.1 21.6 +0.5 
 
 April 21.9 20.9 -1.0 
 
 May 21.4 20.0 -1.4 
 
 June 20.0 19.1 -0.9 
 
 July 19.8 18.6 -1.2 
 
 August 20.4 18.9 -1.5 
 
 September 21.3 20.3 -1.0 
 
 October 21.2 19.1 -2.1 
 
 November 20.9 18.4 -2.5 
 
 December 19.7 18.3 -1.4 
 
 In the above-mentioned years the range at New York between the high 
 and low month was 3.5 cents as compared with 2.2 cents at San Francisco. 
 Since rabbits compete with poultry, a comparison has been made be- 
 tween New York and San Francisco prices. Prices in the eastern city 
 are usually higher than at California points throughout the year, dif- 
 ferentials in favor of New York being higher in the four or five months 
 beginning with February. Comparable rabbit prices since 1936 are not 
 available so that the following cover the seven years 1930-1936 : 
 
 Differential between 
 San Francisco New York San Francisco and 
 
 Month price, in cents price, in cents New York price, in 
 
 per pound per pound cents per pound 
 
 January 12.6 14.5 +1.9 
 
 February 12.0 16.1 +4.1 
 
 March 11.7 16.9 +5.2 
 
 April 11.5 16.1 +4.6 
 
 May 10.6 16.2 +5.6 
 
 June 9.3 13.8 +4.5 
 
 July 8.5 11.7 +3.2 
 
 August 9.7 12.7 +3.0 
 
 September 10.7 12.7 +2.0 
 
 October 11.9 13.0 +1.1 
 
 November 12.4 14.0 +1 .6 
 
 December 12.5 15.1 +2.6 
 
 Comparable quotations have been obtainable on pigeons in the two 
 markets. New York prices generally follow the pattern set by most poul- 
 try classes — highest prices prevailing for three or four months begin- 
 ning in February. A drop then occurs usually ending in an October low. 
 Differentials between the two markets are far greater from February 
 
Bul. 642] 
 
 Problems Affecting Poultry Marketing 
 
 135 
 
 through May. Unlike other poultry prices, those for pigeons in the West 
 seldom rise above those in New York. 
 
 Chicago. — Chicago is not only the center of a large poultry-consump- 
 tion area, but it is in proximity to the largest chicken- and egg-producing 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
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 area in the United States. Most of the unloads of live poultry and the 
 bulk of the dressed poultry in the seaboard cities of the middle and north 
 Atlantic states originate in the upper Mississippi Valley states. 
 
 Unfortunately price comparisons between Chicago and California 
 
136 University of California — Experiment Station 
 
 markets are difficult to make, largely on account of the absence of quota- 
 tions for similar chicken classifications. 
 
 Fowl prices have been quoted in Chicago for a period of years and 
 these have been compared with San Francisco colored-hen prices in 
 figure 35. A high degree of correlation is evident. The average annual 
 differential of San Francisco over Chicago for the ten years 1929-1938 
 has been 3.7 cents a pound ; with a range of 2.8 cents in 1936 to 4.7 cents 
 in 1930. The lower Chicago price would be expected because the city is 
 close to the center of the chicken production in the United States. 
 
 Seasonal variation in fowl prices is far more pronounced at Chicago 
 than at San Francisco as the following comparison for the ten years 
 1929-1938 shows : 
 
 Differential between 
 San Francisco Chicago San Francisco and 
 
 Month price, in cents price, in cents Chicago prices, in 
 
 per pound per pound cents per pound 
 
 January 22.0 19.0 -3.0 
 
 February 20.9 18.8 -2.1 
 
 March 22.1 20.1 -2.0 
 
 April 22.8 20.3 -2.5 
 
 May 22.5 
 
 June 21.3 17.3 -4.0 
 
 July 21.0 17.4 -3.6 
 
 August 21.6 18.2 -3.4 
 
 September 22.6 18.7 -3.9 
 
 October 22.3 17.2 -5.1 
 
 November 22.0 16.1 -5.9 
 
 December 20.8 16.1 -4.7 
 
 The May price for Chicago is available for nine of the ten years ; the 
 average price for these nine years was 17.7 cents. 
 
 April prices on the average at Chicago have been approximately 25 
 per cent higher than the low prices which normally come in November 
 and December. While the high San Francisco price generally comes in 
 April, it has averaged only about 10 per cent more than the December 
 price. The greater differential in favor of prices on the west coast occurs 
 in the seven months beginning with June. This would be expected since 
 the latter period is that of great supply in the Midwest. 
 
 Wholesale quotations on "springers" are available at Chicago. In live- 
 poultry terminology, particularly in the central west, this term refers 
 to what are commonly called "spring chickens," or "roasting chickens." 
 "Springers," or "springs" as they are often called, may be of either sex 
 and are the next larger classification in weight above frying chickens. In 
 California on the other hand, the three sizes of chickens are known as 
 "broilers," "fryers," and "roasters." Most of the broilers and fryers in 
 the state are Leghorns, and roasters are colored birds. Comparisons be- 
 
Bul. 642] 
 
 Problems Affecting Poultry Marketing 
 
 137 
 
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138 University of California — Experiment Station 
 
 tween colored-roaster prices at San Francisco (or Los Angeles) and 
 those of "springs" at Chicago show a high degree of correlation (fig. 36) . 
 Prices in the latter city have been materially lower as the following 
 data for the period 1929-1938 show : 
 
 Differential between 
 San Francisco Chicago San Francisco and 
 
 Month price, in cents price, in cents Chicago prices, in 
 
 per pound per pound cents per pound 
 
 January 25.0 19.2 -5.8 
 
 February 25.1 21.6 -3.5 
 
 March 26.2 
 
 April 28.0 
 
 May 28.0 
 
 June 27.3 
 
 July 25.6 22.6 -3.0 
 
 August 24.2 19.7 -4.5 
 
 September 22.9 17.9 -5.0 
 
 October 21.5 16.4 -5.1 
 
 November 21.4 16.1 -5.3 
 
 December 21.4 16.7 -4.7 
 
 March prices for eight of the ten years at Chicago average 23.3 cents 
 a pound; April prices for five years average 26.5 cents; May prices for 
 eight years average 26.6 cents; and June prices for nine years average 
 25.9 cents. 
 
 Differentials in favor of the Pacific Coast cities are normally higher 
 in the months beginning in September when the "springs" begin to 
 appear in quantity. The seasonal pattern on the Pacific Coast markets 
 is similar to that at Chicago. The pattern for "springs" in turn is similar 
 to that for colored hens. 
 
 Such data as are available on Leghorn-hen quotations at Chicago in- 
 dicate that Los Angeles (or San Francisco) prices normally average 
 somewhat higher. There have been exceptions, as occurred in 1937, when 
 the prices at Chicago topped those of Los Angeles by a fraction of a cent. 
 In the first half of the year Chicago quotations are generally about the 
 same as those in California or somewhat higher. Beginning in the late 
 spring or early summer the midwestern Leghorn-hen prices start a pro- 
 nounced downward tendency, ending in the year's low in November or 
 December. The difference in seasonal production, as well as in the poultry 
 classes produced in the Midwest and in California, make for a widening 
 of the differential in favor of the western markets as the year goes into 
 its third and fourth quarters. With the large volume of poultry coming 
 on to the main markets in the latter months, the competition of Leghorn 
 hens with other chicken classes — roasters, fowl and broilers and fryers — 
 becomes more severe. The price drops as the result of the increased sup- 
 plies, and the into-storage movement occurs. On the California markets 
 
Btjl. 642] Problems Affecting Poultry Marketing 139 
 
 broilers and fryers are in quantity prior to the offerings elsewhere. The 
 main product of the industrjr in California is eggs, and outside of broil- 
 ers and fryers, the only sizable offerings from within the state are Leg- 
 horn hens. The chief reason for these offerings is culling and not price. 
 As a result of these various factors the midwestern and eastern offerings 
 of poultry are more seasonal than in California. 
 
 Comparisons between quotations on other classes of poultry at Chicago 
 and on California markets are difficult, if not impossible to make. While 
 poultry shipments made from the Midwest to California loom large, 
 shipments from California to Chicago are very small. At times in the 
 first half of the year shipments are made which are attracted by an 
 occasional price premium in Chicago. 
 
 RETAIL CHICKEN PRICES 
 
 Retail chicken prices for various cities and for the country as a whole 
 are issued once a month by the United States Department of Labor 
 Bureau of Labor Statistics. These have shown the same general tend- 
 encies as prices paid producers for chickens with certain differences, 
 characteristic of retail-wholesale price relations. In a rapidly rising price 
 period (1915 to 1919) producer prices rose more rapidly than retail 
 prices. From 1933 through 1936 producer prices rose somewhat more 
 rapidly than retail prices. (Compare tables 27 and 46.) On the other 
 hand, with falling prices those for producers have declined more rapidly 
 (1920-1921 and 1929-1933) . A lag can usually be noticed— retail prices 
 trailing those paid producers; for example, the price paid producers de- 
 clined in 1938 as compared with 1937 (table 46), while retail prices 
 changed but slightly (table 27). Both wholesale and retail prices moved 
 downward in 1939. 
 
 As compared with retail food prices those for chickens for the United 
 States as a whole were relatively higher from 1923 through 1929 (1923- 
 1925 = 100). Increased urban prosperity in the latter twenties brought 
 chicken prices in Los Angeles and San Francisco to higher levels than 
 retail food prices generally (table 28) . The relative drop in prices (1929- 
 1933) was greater for chickens than for foods in general. Retail chicken 
 prices increased more rapidly than general retail food prices from 1933 
 through 1938. This tendency did not continue through 1939. As com- 
 pared with most other foods, the general preparation of chickens for 
 market after leaving the farm is not great. Manufacturing and process- 
 ing costs entering into the preparation of many other foods are more 
 important than in the case of chickens, and hence general retail food 
 prices decline less rapidly than those of chickens (fig. 37). Furthermore, 
 chicken is placed in the luxury food class by a considerable part of the 
 
140 
 
 University of California — Experiment Station 
 
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Bul. 642] 
 
 Problems Affecting Poultry Marketing 
 
 141 
 
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 University of California — Experiment Station 
 
 population. The tendency for chicken prices to hold to relatively higher 
 levels than those for eggs is evident in retail prices (table 27) . 
 
 Between the retail prices of hens in San Francisco and the nation as 
 a whole, prices in the city have averaged approximately 4.1 cents a 
 
 TABLE 28 
 
 Average and Eelative Eetail Prices of Hens* in United States, Los Angeles, 
 
 and San Francisco, and Index of Eetail Food Prices, 1923-1939 
 
 
 United States 
 
 Los Angeles 
 
 San Francisco 
 
 Year 
 
 Hens 
 
 Retail 
 food 
 index 
 
 Hens 
 
 Retail 
 food 
 index 
 
 Hens 
 
 
 
 Average 
 price 
 
 Relative 
 price 
 
 Average 
 price 
 
 Relative 
 price 
 
 Average 
 price 
 
 Relative 
 price 
 
 Retail 
 food 
 index 
 
 1923 
 
 cents per 
 pound 
 35.8 
 36.4 
 38.0 
 40.2 
 38.2 
 38.9 
 41.2 
 36.7 
 32.2 
 25.6 
 21.8 
 25.9 
 30.3 
 32.0 
 33.5 
 33.6 
 30.1 
 
 1928-1925 
 = 100 
 97.5 
 99.1 
 103.4 
 109.4 
 104.0 
 105.9 
 112.2 
 99.9 
 87.7 
 69.7 
 59.3 
 70.5 
 82.5 
 87.1 
 91.2 
 91.5 
 81.9 
 
 1928-1925 
 = 100 
 97.9 
 97.0 
 105.0 
 108.5 
 104.5 
 103.3 
 104.7 
 99.6 
 82.0 
 68.3 
 66.4 
 74.1 
 80.5 
 82.1 
 85.1 
 78.9 
 77.0 
 
 cents per 
 pound 
 39.7 
 40.2 
 42.0 
 44.4 
 42.8 
 44.0 
 46.1 
 41.1 
 35.1 
 28.8 
 26.3 
 27.9 
 33.0 
 35.0 
 34.4 
 34.6 
 32.2 
 
 1923-1925 
 = 100 
 97.7 
 98.9 
 103.4 
 109.3 
 105.3 
 108.3 
 113.5 
 101.1 
 86.4 
 70.9 
 64.7 
 68.7 
 81.2 
 86.1 
 84.7 
 85.2 
 79.3 
 
 1923-1925 
 = 100 
 97.3 
 98.4 
 104.2 
 103.2 
 100.3 
 98.7 
 100.2 
 93.9 
 75.1 
 63.6 
 64.6 
 68.1 
 73.7 
 74.8 
 79.1 
 72.0 
 70.7 
 
 cents per 
 pound 
 40.4 
 41.0 
 42.1 
 44.7 
 43.3 
 42.4 
 44.3 
 40.8 
 35.2 
 28.5 
 26.5 
 32.4 
 35.2 
 34.8 
 38.2 
 36.3 
 35.1 
 
 1923-1925 
 = 100 
 98.1 
 99.6 
 102.3 
 108.6 
 105.2 
 103.0 
 107.6 
 99.1 
 85.5 
 69.2 
 64.4 
 78.7 
 85.5 
 84.5 
 92.8 
 88.2 
 85.3 
 
 1928-1925 
 = 100 
 96.4 
 
 1924 
 
 97.3 
 
 1925 
 
 105.9 
 
 1926.... 
 
 105.2 
 
 1927 
 
 103.1 
 
 1928 
 
 102.4 
 
 1929 
 
 104 2 
 
 1930 
 
 101.5 
 
 1931 
 
 83.8 
 
 1932 
 
 73.0 
 
 1933 
 
 71.6 
 
 1934 
 
 77.2 
 
 1935 
 
 82.3 
 
 1936 
 
 82.7 
 
 1937 
 
 85.6 
 
 1938 
 
 81.4 
 
 1939 
 
 80.1 
 
 
 
 * Designated as roasting chickens in recent years. 
 Sources of data: 
 United States: 
 
 1923-1936: United States Department of Labor Bureau of Labor Statistics. Retail prices of food , 
 1923-1936. Bui. 635:15-17, 80-87. 1938. 
 
 1937-1938: United States Department of Labor Bureau of Labor Statistics. Retail prices, p. 12, 
 January, 1938; p. 10 and 12, January, 1939. (Mimeo.) 
 Los Angeles and San Francisco: 
 
 1923-1927: United States Department of Labor Bureau of Labor Statistics. Retail prices. Buls. 
 396, 445, and 495. 
 
 1928-1936: United States Department of Labor Bureau of Labor Statistics. Retail prices of food, 
 1923-1936. Bui. 635:60-63, 142, 144. 1938. 
 
 1937-1938: United States Department of Labor Bureau of Labor Statistics. Retail prices, p. 15, 
 January, 1938; and p. 15. January, 1939, for annual indexes. Annual prices are averages of monthly 
 prices as given in monthly mimeographs. 
 
 pound higher during the twenty-seven years 1913-1939. There is a high 
 degree of correlation between the two sets of relative prices. From 1913 
 to 1939 they have averaged 0.5 cent a pound lower than those in San 
 Francisco. 
 
 Although large supplies of both live and dressed poultry are shipped 
 into California, retail prices within the state show a closer correlation 
 to producer prices within the state than to those in the entire country. 
 
Bul. 642] Problems Affecting Poultry Marketing 
 
 143 
 
 Prior to 1930 San Francisco retail chicken prices were more closely 
 geared to California producer prices than were those in Los Angeles. 
 Since 1930 the reverse has been the case. This change would indicate to 
 
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 oo o» 
 
 Fig. 37. — Eelative retail prices of hens and index of retail food 
 
 prices, United States, 1923-1938. (1923-1925 = 100.) 
 
 Data from table 28. 
 
 some extent a change in the demand of the southern California area for 
 chickens within the state. Furthermore, it may be that the area con- 
 tiguous to Los Angeles furnishes a larger proportion of the chickens 
 entering that market. 
 
 COLD-STORAGE HOLDINGS OF POULTRY 
 
 Owing to seasonal poultry production, storage plays a not inconsider- 
 able influence on price. Poultry storage holdings show a pronounced 
 seasonal variation for the United States (table 29) and for the Pacific 
 section (table 30.) Over the whole country poultry accumulates in the 
 coolers in the early fall, with a large volume of young chickens mar- 
 keted, and holdings rise to a peak toward the end of the year (January 1 
 
144 
 
 University of California — Experiment Station 
 
 usually being the peak). This seasonal rise is accelerated by the market- 
 ing of the greater part of the annual turkey supply. Net out-of -storage 
 movement usually starts in January, is greatest in March, and generally 
 ends in late summer. The variation in holdings is from 173 per cent of 
 the average annual holdings on January 1 to about 57 per cent on 
 August 1. 
 
 In the Pacific section poultry storage holdings show far less seasonal 
 variation than for the United States (fig. 38). This is partly accounted 
 for by the lack of pronounced climatic changes on the Pacific Coast. In 
 
 TABLE 29 
 
 Indexes of Seasonal Variation in Cold-Storage Holdings of Various Classes 
 
 of Poultry in the United States 
 
 (Average for year = 100) 
 
 Date 
 
 All 
 poultry 
 
 All 
 poultry 
 minus 
 turkeys 
 
 Broilers 
 
 Fryers 
 
 Roasters 
 
 Fowls 
 
 Turkeys 
 
 January 1 . . 
 February 1 . 
 March 1 . . . . 
 
 April 1 
 
 May 1 
 
 June 1 
 
 July 1 
 
 August 1 . . . 
 September 1 
 October 1 . . . 
 November 1 
 December 1 . 
 
 173 
 167 
 145 
 111 
 
 80 
 63 
 58 
 57 
 58 
 67 
 88 
 134 
 
 177 
 164 
 139 
 106 
 75 
 58 
 55 
 54 
 58 
 74 
 101 
 139 
 
 153 
 136 
 117 
 90 
 64 
 47 
 44 
 58 
 85 
 117 
 138 
 151 
 
 194 
 180 
 156 
 124 
 85 
 57 
 39 
 29 
 29 
 53 
 101 
 153 
 
 200 
 195 
 170 
 131 
 
 94 
 67 
 46 
 31 
 24 
 31 
 72 
 138 
 
 178 
 164 
 141 
 103 
 
 67 
 58 
 66 
 70 
 67 
 
 129 
 
 139 
 
 142 
 115 
 
 99 
 86 
 72 
 57 
 46 
 31 
 78 
 
 Source of data: 
 
 Calculations by authors based upon data in table 63. 
 
 this section there are, moreover, two peaks and two low points in poultry 
 storage holdings, the peaks coming usually in February and August 
 and the valleys in May and November. 
 
 Unlike the cold-storage holdings of turkeys, which have shown an 
 upward trend in the peaks of each year and a somewhat less pronounced 
 downward trend in the low points of storage holdings,* 50 there has been 
 no pronounced trend in the peaks or low points of the totals of all other 
 poultry classes in the coolers of the country (fig. 39) . 
 
 There is considerable correlation between chicken storage holdings 
 and prices at different times of the year. When supplies are leaving 
 storage from January through June prices are rising (table 50). Gen- 
 erally, while storage supplies are accumulating from August until De- 
 cember, prices are falling (table 46). 
 
 60 Tinley, J. M., and E. C. Voorhies. Economic problems affecting turkey marketing 
 in California. California Agr. Exp. Sta. Bui. 612: 69. 1937. 
 
Bul. 642] 
 
 Problems Affecting Poultry Marketing 
 
 145 
 
 Total poultry cold-storage holdings include not only various chicken 
 classes but, in addition, other poultry types; for example, turkeys, ducks, 
 and geese. A breakdown of the total storage data into component parts 
 gives a clearer picture of the storage movement in the different classifica- 
 tions and a somewhat better understanding of the seasonal variations in 
 storage holdings. 
 
 Table 63 indicates that the most important poultry meat in the United 
 States from the standpoint of the amount placed in storage is the roaster. 
 This is followed by fowls, closely trailed by broilers, and last by fryers. 
 
 TABLE 30 
 
 Inpexes of Seasonal Variation in Cold-Storage Holdings of Various Classes 
 of Poultry in the Pacific Section 
 
 
 (Average for year = 
 
 100) 
 
 
 
 
 Date 
 
 All 
 
 poultry 
 
 All 
 
 poultry 
 minus 
 turkeys 
 
 Broilers 
 
 Fryers 
 
 Roasters 
 
 Fowls 
 
 Turkeys 
 
 January 1 
 
 110 
 123 
 122 
 101 
 
 88 
 90 
 101 
 103 
 98 
 87 
 83 
 94 
 
 125 
 108 
 85 
 73 
 63 
 73 
 98 
 112 
 115 
 114 
 115 
 120 
 
 105 
 82 
 54 
 39 
 37 
 65 
 119 
 148 
 154 
 145 
 133 
 119 
 
 128 
 97 
 80 
 64 
 54 
 77 
 102 
 113 
 118 
 122 
 119 
 125 
 
 147 
 151 
 136 
 113 
 99 
 86 
 80 
 68 
 67 
 58 
 79 
 116 
 
 135 
 114 
 101 
 89 
 78 
 75 
 86 
 93 
 96 
 107 
 112 
 114 
 
 77 
 
 
 163 
 
 
 211 
 
 
 171 
 
 May 1 
 
 143 
 
 June 1 
 
 123 
 
 July 1 
 
 103 
 
 August 1 
 
 76 
 
 
 47 
 
 
 28 
 
 
 16 
 
 
 42 
 
 
 
 Source of data: 
 
 Calculations by authors based upon data in table 64. 
 
 Turkeys rank ahead of fryers if comparisons are made with various 
 chicken classes. In the Pacific section holdings present an entirely differ- 
 ent picture. Turkeys have far outweighed any single chicken classifica- 
 tion in total holdings in any one year since 1931 (table 64), while in 
 chicken holdings broilers have usually been first. Fowls rank next, fol- 
 lowed by roasters and fryers in the order named. In 1939 fowls ranked 
 all other chicken classes. The volume of the various types of poultry 
 placed in storage in the country is somewhat indicative of production 
 conditions. 
 
 Turkey numbers in the Pacific Coast and mountain states are larger in 
 proportion to the human population than in any other part of the na- 
 tion. 61 From the chicken standpoint, the Leghorn is outstanding on ac- 
 count of specialized egg production. This accounts for the relatively 
 
 61 Tinley, J. M., and E. C. Voorhies. Economic problems affecting turkey marketing 
 in California. California Agr. Exp. Sta. Bul. 612:14-15. 1937. 
 
146 
 
 University of California — Experiment Station 
 
 large production of the two products which would normally be the result 
 of utilizing the Leghorn — broilers and fowls. Large numbers of colored 
 fowls are shipped into the state from the Midwest and no separation is 
 made between these and Leghorn fowls in issuing statistics. 
 
 200 
 
 Fig. 38. — Indexes of seasonal variation of cold-storage holdings 
 of all poultry and all poultry except turkeys, in the United States 
 and the Pacific section. 
 
 Data from tables 63 and 64. 
 
 The roaster classification plays a minor role in the chicken storage 
 supplies of the West. A large part of the roasters are shipped into the 
 state and placed in storage until needed. 
 
 Broiler storage holdings in the United States are less highly seasonal 
 than all poultry or individual classes of poultry (table 29 and fig. 40). 
 The broiler market is somewhat limited and if storage is to be avoided 
 the bird can be grown to the fryer stage — or, in the case of colored birds, 
 can be allowed to reach the roaster stage. On account of the relatively 
 limited broiler production, however, storage supplies are usually not 
 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
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 University of California — Experiment Station 
 
 allowed to be so greatly depleted as those of either fryers or roasters. 
 June or July is usually the low point in holdings, and beginning in the 
 latter month broilers are placed in the coolers (fig. 41) . This into-storage 
 movement largely continues into September, although the peak holdings 
 are usually reported on January 1. In some years the peak is reached 
 
 200 
 
 180 
 
 120 
 
 100 
 
 Fig. 40. — Indexes of seasonal variation of cold-storage holdings of 
 broilers, fryers, roasters, and fowl in the United States. 
 
 Data from table 29. 
 
 a month earlier. It becomes necessary to use frozen broilers from Novem- 
 ber or December until May. Usually the out-of -storage movement is 
 small in volume until March, and in this and the two following months, 
 April and May, the bulk of the holdings moves. 
 
 Since broilers are usually from 8 to 12 weeks old when marketed, and 
 since production can and does take place out of season in or near the 
 more densely populated areas of largest poultry consumption, the idea 
 
 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
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 University of California — Experiment Station 
 
 has been expressed that the "hothouse" broiler would do away with the 
 necessity for frozen broilers. This situation has not come about, as figure 
 41 shows. From 1926-1927 until 1932-1933 there was a slight downward 
 trend in broiler holdings in the United States, but since the latter period 
 there has not been a pronounced upward or downward trend. This latter 
 
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 Fig. 42. — Indexes of seasonal variation of cold-storage holdings of 
 broilers, fryers, roasters, and fowl in the Pacific section. 
 Data from table 30. 
 
 situation, of course, was complicated by the droughts in 1934 and 1936, 
 which caused somewhat abnormal shipments of many poultry classes 
 to markets. 
 
 The Pacific section presents a somewhat different seasonal storage pat- 
 tern for broilers. Surplus Leghorn-broiler production on commercial 
 egg-producing farms of the West usually starts in early spring and stor- 
 age holdings begin to accumulate in April or May (fig. 42). Holdings 
 are usually at the lowest point of the year on May 1, although those on 
 April 1, and even March 1, have been in this position during some years. 
 Then in May and June usually come the largest increases to cooler sup- 
 plies, and by September 1 holdings are usually at a peak (August 1 
 
Bul. 642] Problems Affecting Poultry Marketing 151 
 
 and October 1 have at times been the dates of peak holdings). During 
 the late fall and early winter, supplies are drawn upon rather slowly, 
 withdrawals usually being heavy during the first three months of 
 the year. 
 
 Peaks and valleys in holdings usually occur in the Pacific section from 
 one to three months before the upper and lower maximums in the coun- 
 try as a whole (fig. 42). At the peak of high holdings in the Pacific sec- 
 tion, supplies for such markets as New York are not readily available 
 and in many years prices are not quoted, but on account of the accu- 
 mulating supplies of other classes of poultry, broiler prices tend to be 
 lower in the last half than in the first half of the year ; for example, in 
 New York. 
 
 Not only is the pattern of seasonal variations in broiler holdings dif- 
 ferent in the Pacific Coast states from that in the remainder of the coun- 
 try but also actual variation in storage supplies has been relatively 
 greater in the Pacific Coast states (fig. 42). The droughts of 1934 and 
 1936 made for somewhat abnormal variations in storage holdings in 
 those years for the country at large. 
 
 Fryer holdings are not separated into those of the Leghorn and colored 
 breeds in storage-holdings reports. All birds, regardless of breed, are 
 included in the fryer classification. Holdings are at a low point from 
 6 to 8 weeks later than those of broilers. In the past few years this point 
 has been reached in the summer for the United States as a whole — 
 usually in August (table 63). On account of seasonally low prices the 
 largest additions to stocks of colored fryers are made in October and 
 November. Peak holdings are almost invariably reached about Janu- 
 ary 1. Withdrawals usually start in considerable volume in February 
 and continue through May. 
 
 In the Pacific section fryer holdings present a somewhat different 
 pattern (fig. 42) . The combination of the Leghorn breed and efforts for 
 early hatching brings larger and earlier production than in other sec- 
 tions. Heaviest into-storage movements usually occur in May and June. 
 Peak holdings usually are reached about September 1. At times, largely 
 owing to fall broiler production, the peak comes in November, December, 
 or even January. Poultry raising being more of a year-round business in 
 California than in the midwestern or some of the eastern states, holdings 
 do not evidence so great a seasonal variation (fig. 42). Since 1926 the 
 trend in storage holdings of fryers in the entire country and the Pacific 
 section has been upward. 
 
 The in-and-out-of -storage movements of roasters are highly regular. 
 With a high fall poultry production and relatively low prices, supplies 
 accumulate shortly after the low point in storage is reached in Septem- 
 
152 University of California — Experiment Station 
 
 ber. The into-storage movement is in full swing from October through 
 December. Another factor making for a rapid increase of total holdings 
 is the marketing at this period of large turkey supplies, turkey partly 
 taking the place of chicken in consumption. Roasters are not usually 
 removed in considerable volume until after February 1, and in the 
 months of relatively high prices, March through May. Removals are rela- 
 tively small in July and August. 
 
 The Pacific section, in contrast to the remainder of the country, gives 
 evidence of far less seasonality in roaster holdings. Since most of these 
 birds are produced in the Midwest, the great bulk of holdings is re- 
 ported from east of the Rockies, the western section of the country play- 
 ing a very minor role. The peaks and valleys in storage holdings for the 
 Pacific section correspond with those of the nation. 
 
 Fowls usually accumulate during the fall and early winter, and by 
 January holdings are at a peak. The largest out-of -storage movements 
 take place from February through April. In some years the low point is 
 reached by June. In several recent years summer and early fall sup- 
 plies have fluctuated considerably and the low point in storage was 
 not reached until October 1. They show clearly the irregularity in the 
 seasonal cold-storage movement (as compared with other classes of 
 chickens). There are always potential supplies on hand, and holdings 
 are largely influenced by considerations that are somewhat different 
 from those which bear upon holdings of other classes. Egg and feed 
 prices, as well as poultry prices, play a decided role in determining sup- 
 plies of fowls in the coolers. With the 1934 drought in the Middle West, 
 large numbers were marketed and a considerable number of these were 
 placed in storage. In 1935 eggs were commanding a relatively high 
 price (tables 21 and 27) and one result was that chickens were retained 
 on farms. In the following year (1936) large numbers of fowls were 
 again stored as the result of the 1936 drought, lower egg prices, and a 
 chicken price which held relatively better than egg prices. In addition, 
 feed prices were high. All of these factors caused farmers to market 
 fowls in larger numbers, and the greatest number of fowls in the history 
 of holdings found their way into the coolers. 
 
 On the Pacific Coast the differential between the high and low hold- 
 ings of fowl is not so great as in the other poultry classes. The largest 
 supplies are usually found in January, and the low point is most often 
 reached in June. This is by no means regular. Storage facilities on the 
 Pacific Coast probably are used to hold supplies over short periods, since 
 the hen production is not so seasonal as the production of other types 
 of poultry. 
 
 Duck holdings were first reported separately in July, 1932. Since then 
 
Bul. 642] Problems Affecting Poultry Marketing 153 
 
 the seasonal in-and-out movements have been rather regular. A low point 
 in supplies has occurred on May 1 from 1933 through 1939 (April 1 in 
 1937). Accumulations tend to be accelerated in the relatively warm 
 months of June, July, and August — with the largest in-movements in 
 July. Peak holdings are consistently found on approximately October 
 1 — three months before the peak of all poultry holdings. Supplies of 
 other poultry classes are being sent into storage in volume at this time — 
 with the exception of turkeys. The out-of-storage movement is usually 
 heaviest during the first three months of the year. Holdings in the 
 Pacific section are small, usually following the seasonality pattern for 
 the nation. 
 
APPENDIX OF TABLES 
 
Bul. 642] 
 
 Problems Affecting Poultry Marketing 
 
 157 
 
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Bxjl. 642] 
 
 Problems Affecting Poultry Marketing 
 
 159 
 
 TABLE 32 
 
 Farms Eeporting Chickens on April 1, 1930, and January 1, 1935, Grouped by 
 
 Sizes of Flock* and Geographic Divisions 
 
 Size of flock* 
 
 North Atlantic 
 
 East north 
 central 
 
 West north 
 central 
 
 South Atlantic 
 
 
 1930 
 
 1935 
 
 1930 
 
 1935 
 
 1930 
 
 1935 
 
 1930 
 
 1935 
 
 Under 50 
 
 191,118 
 103,109 
 62,360 
 29,051 
 10,093 
 3,058 
 2,420 
 281 
 
 222,018 
 94,977 
 60,303 
 31,627 
 11,856 
 3,485 
 3,589 
 523 
 
 276,888 
 
 293,247 
 
 238,693 
 
 63,448 
 
 7.211 
 
 1,117 
 
 588 
 
 49 
 
 343,215 
 
 301,056 
 
 238,082 
 
 66,503 
 
 7,895 
 
 1,149 
 
 708 
 
 66 
 
 209,282 
 
 278,168 
 
 363,691 
 
 158,587 
 
 14,274 
 
 1,059 
 
 406 
 
 24 
 
 324,251 
 
 305,016 
 
 302,799 
 
 108,784 
 
 9,458 
 
 859 
 
 333 
 
 26 
 
 735,034 
 
 117,187 
 
 39,839 
 
 11,317 
 
 3,145 
 
 826 
 
 722 
 
 117 
 
 782,977 
 
 50- 99 
 
 156,579 
 
 100- 199 
 
 46,786 
 
 200- 399 
 
 12,541 
 
 400- 699 
 
 2,977 
 
 700- 999 
 
 761 
 
 1,000-2,499 
 
 719 
 
 
 93 
 
 
 
 Total 
 
 401,490 
 
 428,378 
 
 881,241 
 
 958,674 
 
 1,025,491 
 
 1,051,526 
 
 908,187 
 
 1,003,433 
 
 
 
 Size of flock* 
 
 South Central 
 
 Mountain 
 
 Pacific 
 
 United States 
 
 1930 
 
 1935 
 
 1930 
 
 1935 
 
 1930 
 
 1935 
 
 1930 
 
 1935 
 
 Under 50 
 
 1,328,737 
 
 317,986 
 
 116,616 
 
 25,636 
 
 3,383 
 
 649 
 
 388 
 
 40 
 
 1,474,195 
 
 365,595 
 
 118,778 
 
 21,353 
 
 2,298 
 
 403 
 
 272 
 
 42 
 
 100,999 
 
 48,266 
 
 22,530 
 
 6,928 
 
 1,940 
 
 552 
 
 487 
 
 59 
 
 127,801 
 
 45,777 
 
 19,478 
 
 5,935 
 
 1,755 
 
 482 
 
 497 
 
 73 
 
 106,577 
 
 31,119 
 
 16,024 
 
 10,824 
 
 7,361 
 
 3,454 
 
 4,606 
 
 1,027 
 
 131,862 
 33,928 
 17,067 
 10,428 
 6,188 
 2,630 
 3,540 
 691 
 
 2,948,635 
 
 1,189,082 
 
 859,753 
 
 305,791 
 
 47,407 
 
 10,715 
 
 9,617 
 
 1,597 
 
 3,406,319 
 
 50- 99 
 
 1,302,928 
 
 100- 199 
 
 803,293 
 
 200- 399 
 
 257,171 
 
 400- 699 
 
 42,427 
 
 700- 999 
 
 9,769 
 
 1,000-2,499 
 
 9,658 
 
 
 1,514 
 
 
 
 Total 
 
 1,793,435 
 
 1,982,936 
 
 181,761 
 
 201,798 
 
 180,992 
 
 206,334 
 
 5,372,597 
 
 5,833,079 
 
 
 
 
 
 
 
 
 
 
 
 
 
 * Size of flock based on numbers of chickens 3 months old or over on hand on census dates. 
 Source of data: 
 
 United States Department of Commerce Bureau of the Census. Chickens and eggs by size of flock, 
 p. 4-10. 1939. 
 
160 
 
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 University of California — Experiment Station 
 
 TABLE 35 
 Human Population, Chickens Kaised, and Egg Production by Counties, 
 
 California, 1934 
 
 F ■■■'■■.„ 
 
 Human 
 population 
 
 Chickens raised 
 
 Eggs produced 
 
 Region of 
 
 State 
 
 Farms 
 report- 
 ing 
 
 Chickens 
 
 Chick- 
 ens per 
 farm 
 
 Chick- 
 ens per 
 capita 
 
 Farms 
 report- 
 ing 
 
 Number 
 
 of 
 dozens 
 
 Eggs 
 per 
 farm 
 
 Del Norte 
 
 Humboldt 
 
 Trinity 
 
 number 
 
 5,290 
 
 46,980 
 
 3,900 
 
 24,270 
 
 8,610 
 
 65,150 
 
 24,310 
 
 45,250 
 
 number 
 174 
 
 1,010 
 268 
 
 1,116 
 578 
 
 3,054 
 681 
 327 
 
 number 
 
 8,867 
 
 98,634 
 
 15,130 
 
 162,182 
 
 54,505 
 
 3,937,231 
 
 200,726 
 
 479,848 
 
 number 
 51 
 98 
 56 
 145 
 94 
 1,289 
 295 
 1,467 
 
 688 
 
 number 
 1.7 
 2.1 
 3.9 
 6.7 
 6.3 
 60.4 
 8.3 
 10.6 
 
 22.2 
 
 number 
 187 
 
 1,505 
 290 
 
 1,346 
 613 
 
 4,637 
 880 
 587 
 
 thousands 
 
 45 
 
 884 
 
 70 
 
 1,098 
 
 294 
 
 24,776 
 
 1,300 
 
 2,952 
 
 dozens 
 241 
 
 587 
 241 
 
 Mendocino 
 
 816 
 480 
 
 
 5,343 
 
 
 1,477 
 
 
 5,029 
 
 
 
 North coast total. 
 
 223,760 
 
 7,208 
 
 4,957,123 
 
 10,045 
 
 31,419 
 
 3,128 
 
 San Francisco 
 
 655,460 
 479,840 
 88,130 
 87,700 
 157,390 
 43,390 
 10,770 
 67,620 
 31,720 
 
 51 
 825 
 387 
 848 
 
 2,435 
 748 
 448 
 710 
 
 1,018 
 
 48,615 
 479,972 
 
 63,406 
 126,059 
 563,581 
 433,122 
 
 86,215 
 195,397 
 338,638 
 
 918 
 582 
 164 
 149 
 231 
 579 
 192 
 275 
 333 
 
 313 
 
 0.1 
 1.0 
 0.7 
 1.4 
 3.6 
 
 10.0 
 8.0 
 2.9 
 
 10.7 
 
 1.4 
 
 51 
 1,768 
 
 427 
 1,310 
 3,315 
 1,246 
 
 637 
 1,175 
 1,393 
 
 64 
 
 4,225 
 
 342 
 
 982 
 
 2,698 
 
 2,303 
 
 695 
 
 1,422 
 
 1,584 
 
 1,255 
 2,390 
 
 San Mateo 
 
 Contra Costa 
 
 Santa Clara 
 
 Santa Cruz 
 
 San Benito 
 
 801 
 
 750 
 
 814 
 
 1,848 
 
 1,091 
 
 1,210 
 
 San Luis Obispo . . 
 
 1,137 
 
 South coast total . 
 
 1,622.020 
 
 7,470 
 
 2,335,005 
 
 11,322 
 
 14,315 
 
 1,264 
 
 
 16,260 
 15,120 
 11,580 
 38,160 
 13,970 
 10,960 
 16,650 
 14,190 
 27,350 
 154,560 
 25,790 
 41,400 
 10,560 
 9,650 
 
 829 
 
 917 
 
 968 
 
 1,175 
 
 408 
 
 588 
 
 79,054 
 216,382 
 145,957 
 141,130 
 33,684 
 80.342 
 
 95 
 236 
 151 
 120 
 
 83 
 137 
 136 
 119 
 150 
 395 
 145 
 176 
 
 75 
 
 93 
 
 183 
 
 4.9 
 14.3 
 12.6 
 3.7 
 2.4 
 7.3 
 7.2 
 2.7 
 4.4 
 4.9 
 4.4 
 
 957 
 1,306 
 1,084 
 1,772 
 
 509 
 
 606 
 1,056 
 
 376 
 1,049 
 2,549 
 
 931 
 
 458 
 1,040 
 699 
 944 
 249 
 372 
 977 
 212 
 632 
 4,889 
 638 
 923 
 205 
 136 
 
 479 
 
 Tehama 
 
 796 
 
 
 645 
 
 Butte 
 
 533 
 
 Yuba.... 
 
 489 
 
 
 614 
 
 Sutter 
 
 882 120.073 
 
 925 
 
 
 319 
 797 
 1,905 
 783 
 804 
 521 
 263 
 
 38,115 
 119,594 
 753,259 
 113,594 
 141,591 
 39,243 
 24,362 
 
 564 
 
 
 602 
 
 Sacramento 
 
 Yolo 
 
 1,918 
 685 
 
 
 3.4 1,045 
 3.7 566 
 
 2.5 270 
 
 883 
 
 El Dorado 
 
 362 
 504 
 
 Sacramento 
 Valley total 
 
 5.0 
 
 
 
 406,200 
 
 11,159 
 
 2,046,380 
 
 14,076 
 
 12,374 
 
 879 
 
Bul. 642] 
 
 Problems Affecting Poultry Marketing 
 
 163 
 
 Table 35 — {Concluded) 
 
 Human Population, Chickens Raised, and Egg Production by Counties, 
 
 California, 1934 
 
 
 Human 
 population 
 
 Chickens raised 
 
 ■ Eggs produced 
 
 Region of 
 
 state 
 
 Farms 
 report- 
 ing 
 
 Chickens 
 
 Chick- 
 ens per 
 farm 
 
 Chick- 
 ens per 
 capita 
 
 Farms 
 report- 
 ing 
 
 Number 
 
 of 
 dozens 
 
 Eggs 
 per 
 farm 
 
 San Joaquin 
 
 number 
 
 109,010 
 
 6,520 
 
 60,910 
 
 9,270 
 
 39,570 
 
 4,220 
 
 16,630 
 
 148,700 
 
 78,490 
 
 26,040 
 
 88,590 
 
 number 
 3,024 
 
 391 
 3,030 
 
 200 
 2,612 
 
 179 
 1,046 
 4,963 
 3,148 
 1,331 
 1,479 
 
 number 
 451,183 
 
 31,561 
 658,181 
 
 18,562 
 326,603 
 
 11,811 
 139,581 
 553,247 
 561,675 
 140,129 
 190,722 
 
 number 
 149 
 
 81 
 217 
 
 93 
 125 
 
 66 
 133 
 111 
 178 
 105 
 129 
 
 144 
 
 number 
 4.1 
 4.8 
 10.8 
 2.0 
 8.3 
 2.8 
 8.4 
 3.7 
 7.2 
 5.4 
 2.2 
 
 5.2 
 
 number 
 3,948 
 
 468 
 4,255 
 
 304 
 3,042 
 
 222 
 1.261 
 6,796 
 4,524 
 1,703 
 1,739 
 
 thousands 
 
 3,130 
 
 205 
 
 4,690 
 
 90 
 
 2,259 
 
 83 
 
 722 
 
 4,237 
 
 4,522 
 
 881 
 
 1,029 
 
 dozens 
 793 
 438 
 
 Stanislaus 
 
 Tuolumne 
 
 1,102 
 
 296 
 743 
 
 
 374 
 
 
 573 
 
 
 623 
 
 Tulare 
 
 1,000 
 
 Kings 
 
 517 
 
 Kern 
 
 592 
 
 San Joaquin 
 Valley total 
 
 
 587,950 
 
 21,403 
 
 3,083,255 
 
 28,262 
 
 21,848 
 
 773 
 
 Santa Barbara. . . . 
 
 73,200 
 
 61,380 
 
 2,424,450 
 
 150,210 
 
 120,850 
 
 95,830 
 245,830 
 
 69,260 
 
 534 
 610 
 5,246 
 2,131 
 1,191 
 2,071 
 2,194 
 958 
 
 122,789 
 126,041 
 2,773,155 
 995,958 
 189,257 
 492,591 
 710,600 
 157,009 
 
 230 
 207 
 529 
 467 
 159 
 238 
 324 
 164 
 
 373 
 
 1.7 
 
 2.1 
 
 6.6 
 1.6 
 5.1 
 2.9 
 2.3 
 
 1.7 
 
 817 
 890 
 6,881 
 2,609 
 1,822 
 2,993 
 2,781 
 1,263 
 
 697 
 825 
 18,374 
 6,964 
 1,265 
 3,562 
 4,357 
 655 
 
 853 
 
 927 
 
 Los Angeles 
 
 San Bernardino.. . 
 
 2,670 
 
 2,669 
 
 694 
 
 
 1,190 
 
 San Diego 
 
 1,567 
 519 
 
 Southern Cali- 
 fornia total 
 
 
 3,241,010 
 
 14,935 
 
 5,567,400 
 
 20,056 
 
 36,699 
 
 1,830 
 
 
 29,840 
 7,510 
 
 12,660 
 8,440 
 2,970 
 370 
 2,010 
 6,540 
 
 777 
 495 
 303 
 139 
 
 54 
 7 
 
 38 
 114 
 
 65,190 
 
 41,998 
 
 37,388 
 
 11,299 
 
 3,119 
 
 522 
 
 1,891 
 
 8,842 
 
 84 
 85 
 123 
 81 
 58 
 75 
 50 
 78 
 
 88 
 283 
 
 2.2 
 5.6 
 3.0 
 1.3 
 1.0 
 1.4 
 0.9 
 1.4 
 
 2.4 
 2.9 
 
 917 
 537 
 349 
 148 
 
 55 
 9 
 
 48 
 134 
 
 471 
 
 210 
 
 303 
 
 59 
 
 15 
 
 6 
 
 8 
 
 52 
 
 514 
 
 Modoc 
 
 391 
 
 
 868 
 
 
 399 
 
 
 273 
 
 
 667 
 
 Mono 
 
 167 
 
 388 
 
 Northern and 
 eastern moun- 
 tain total 
 
 
 70,340 
 
 1,927 
 
 170,249 
 
 2,197 
 
 1,124 
 
 512 
 
 State total 
 
 6,151,280 
 
 64,102 
 
 18,159,412 
 
 85,958 
 
 117,779 
 
 1,370 
 
 Sources of data: 
 
 United States Department of Commerce Bureau of the Census. Census of Agriculture, 1935. 
 2:949-51. 1936. 
 
 Population data from estimates by: California Taxpayers' Association. The Tax Digest. 14 (3):106. 
 1936. 
 
 Calculations on chickens and eggs per farm and chickens per capita by authors. 
 
164 
 
 University of California — Experiment Station 
 
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 Problems Affecting Poultry Marketing 
 
 177 
 
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178 
 
 University of California — Experiment Station 
 
 TABLE 48 
 Comparison of the Average Farm Prices of Chickens by States, 1912-1914 
 
 and 1937-1939 
 
 State and geographic division 
 
 Average price 
 
 1912-1914 1937-1939 
 
 Actual gain 
 
 or loss from 
 
 1912-1914 to 
 
 1937-1939 
 
 Percentage 
 
 gain or loss 
 
 from 1912-1914 
 
 to 1937-1939. 
 
 North Atlantic division. 
 
 Maine. 
 
 New Hampshire 
 
 Vermont 
 
 Massachusetts 
 
 Rhode Island 
 
 Connecticut 
 
 New York 
 
 New Jersey 
 
 Pennsylvania 
 
 East north central division 
 
 Ohio 
 
 Indiana 
 
 Illinois 
 
 Michigan 
 
 Wisconsin 
 
 West north central division . 
 
 Minnesota 
 
 Iowa 
 
 Missouri 
 
 North Dakota 
 
 South Dakota 
 
 Nebraska 
 
 Kansas 
 
 South Atlantic division. 
 
 Delaware 
 
 Maryland 
 
 Virginia 
 
 West Virginia 
 
 North Carolina 
 
 South Carolina 
 
 Georgia 
 
 Florida 
 
 South central division . 
 
 Kentucky 
 
 Tennessee 
 
 Alabama 
 
 Mississippi 
 
 Arkansas 
 
 Louisiana 
 
 Oklahoma 
 
 Texas 
 
 Mountain division. 
 
 Montana 
 
 Idaho 
 
 Wyoming 
 
 Colorado 
 
 New Mexico 
 
 Arizona 
 
 Utah 
 
 Nevada 
 
 cents per 
 pound 
 15.6 
 14.5 
 15.6 
 13.0 
 17.0 
 17.8 
 17.4 
 14.7 
 17.1 
 13.6 
 
 11.5 
 12.0 
 11.3 
 11.3 
 11.5 
 11.3 
 
 10.1 
 
 10.0 
 10 4 
 10 7 
 10 3 
 
 9.4 
 9.9 
 9.8 
 
 Pacific division 
 Washington. ., 
 
 Oregon 
 
 California. . . . 
 
 United States. 
 
 13.8 
 14.4 
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 13.8 
 12.5 
 11.9 
 13.2 
 13.6 
 15.9 
 
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 11.1 
 11.1 
 12.5 
 12.3 
 10.2 
 13.4 
 9.6 
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 11.6 
 12.7 
 12.6 
 13.2 
 15.8 
 12.3 
 20.6 
 
 13.5 
 13.1 
 12.5 
 14.8 
 
 11.7 
 
 cents per 
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 18.5 
 17.4 
 17.7 
 17.4 
 18.5 
 19.5 
 19.6 
 18.1 
 20.8 
 18.0 
 
 15.2 
 16.1 
 14.8 
 14.6 
 15.9 
 14.4 
 
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 12.1 
 13.5 
 13 
 11.2 
 12.2 
 12.4 
 11.8 
 
 17.0 
 
 18.6 
 18.4 
 16.8 
 15.4 
 15.7 
 16.9 
 15.9 
 18.2 
 
 13.4 
 
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 13.5 
 
 14.9 
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 13.1 
 14.6 
 13.1 
 13.7 
 19.7 
 12.3 
 17.9 
 
 15.4 
 14.1 
 14.5 
 
 17.6 
 
 14.6 
 
 cents per 
 pound 
 +2.9 
 +2.9 
 +2.1 
 +4.4 
 +15 
 +1.7 
 +2.2 
 +3.4 
 +3.7 
 +4.4 
 
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 +2.1 
 +21 
 
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 +1.1 
 
 +19 
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 +2.0 
 
 +2.8 
 
 +2 9 
 
 per cent 
 
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 +20.0 
 +13.5 
 +33.8 
 + 8.8 
 + 9.6 
 +12.6 
 +23.1 
 +21.6 
 +32.4 
 
 +32.2 
 +34.2 
 +31.0 
 
 +29.2 
 +38.3 
 +27.4 
 
 +21.8 
 +21.0 
 
 +29.8 
 +21.5 
 + 8.7 
 +29.8 
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 +23.2 
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 +21.9 
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 +28.0 
 +16.9 
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 +27.0 
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 +15.7 
 +21.9 
 +21.0 
 
 + 5.7 
 + 7.9 
 +12.9 
 +15.0 
 + 4.0 
 + 3.8 
 +24.7 
 
 
 -13.1 
 
 +14.1 
 + 7.6 
 +16.0 
 +18.9 
 
 +24.8 
 
 Sources of data: 
 
 1912-1914: United States Department of Agriculture. Prices of farm products received by pro- 
 ducers. Statis. Bui. nos. 14, 15, 16, and 17. 1927. 
 
 1937-1939: United States Department of Agriculture. Crops and Markets, monthly issues. Aver- 
 age prices received by farmers for farm products. 
 
Bul. 642] 
 
 Problems Affecting Poultry Marketing 
 
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Bul. 642] 
 
 Problems Affecting Poultry Marketing 
 
 181 
 
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