Cornell University Library — Ithaca, New York THE GIFT OF - ‘T.G. Schuvman. ehh td a be le tk a tl tdi il tte tteteldelelaledt iid SOLOMON JUNEAU TRADING POST MILWAUKEE 1820 TROM THE GROUP IN THE MILWAUKEE PUBLIC MUSEUM ‘S 2S a William Keorge- Bruce General fecreti Gilet fone kom of oOmmerce, THIS IS A REPRINT OF THE INTRODUCTION TO WRIGHT'S 1918 MILWAUKEE CITY DIRECTORY, DONE INTO THIS PAMPHLET FOR THE ASSOCIATION OF COMMERCE, WITH THE COMPLIMENTS OF THE WRIGHT DIRECTORY COMPANY TT a ea Pe er DU PUR DD ee en Oe ee MILWAUKEE’S CENTURY OF PROGRESS An historical review of the industrial, commercial and civic development of Milwaukee in the one hundred years that have elapsed since the settlement was founded by Solomon Juneau, September 14, 1818. Specially written for Wright’s 1918 edition of the Milwaukee City Directory ::: by WILLIAM GEORGE BRUCE General Secretary, Milwaukee Association of Commerce Introduction Somewhere in the United States there is a bronze statue which de- picts two Indians watching the coming of the first white man. The one is a battle-scarred old warrior, decked in the trappings of his race, who, with folded arms and grim visage, looks into the distance, while the other, a mere boy, points with joyous expectation to the approaching figure. The old Indian is apprehensive ; the lad curiously watchful. The statue is eloquently expressive of the approach of civilization and the passing of the red man, and no doubt aptly describes a scene enacted on the picturesque spot, now known as Milwaukee, when the first intrepid young French Canadian approached its wooded shores. ‘‘There is no romance like that of history. All the years have voices for them that will hear; and even the simple annals of commonplace events have in the hearts of them epic possibilities,’ says George R. Peck, a former Wis- consin jurist. It may be well at times to refreshen our knowledge of leading facts in our local history, to remember that the land upon which we live belonged to France between the years of 1670 and 1759, and to Great Britain from 1759 to 1787 ; that Milwaukee was the yearly meeting place for several Indian tribes, including the Pottawattomies, Menomonees and Winnebagoes; that the city’s skyscrapers stand upon the ashes of bygone Indian wigwams; that the block bounded by Wisconsin, Michigan, East Water streets and Broadway was an Indian burial ground; that Milwaukee at one time had a larger population than Chicago, that Dr. Increase A. Lapham, a Milwaukeean, was the first man to predict approaching storms for the benefit of commerce and theréby became the originator of the United States weather bureau service; that C. Latham Sholes, another Milwaukeean, constructed the first typewriter ever made, etc., etc. The story of Milwaukee, the accident of its location, its earlier struggles and beginnings, its subsequent growth and development into a great cosmo- politan center, is probably not unlike that of many other American cities. And yet the story has features peculiarly its own, as well as elements of pic- turesque appeal, of thrilling charm and romance. COPYRIGHT 1918 "WRIGHT DIRECTORY Co. The conflict enacted here between man and the elements of fap et he in the main peaceful and orderly, but it necessarily involved the roughness 0 frontier life, the hardships, privations and the fortitude of eran - The march of civilization fortunately was here headed by a man of vision, of poise, of action and of perseverance. He came, he saw, he won. Man once more had triumphed over matter. Solomon Juneau was the first permanent white settler, who had come to stay, to build a Caucasian domicile, to establish civilization where the aborigine had ruled, and to lay the foundation for a great American city. The Earlier Beginnings Christopher Columbus is said to have been preceded by other navigators in the discovery of America. In the same manner local history disclaims that Solomon Juneau was the first white man to land here. The chronicles tell with hazy uncertainty that Jean Nicollett was here in 1639, Father Pierre Marquette in 1674, and Lasalle in 1679. With greater certainty they tell that Jacques Vieau and Jean Baptiste Mirandeau came periodically for several years beginning with 1795, and that Mirandeau was here on September 14, 1818, when Solomon Juneau arrived. . Solomon Juneau not only came on that day, but he remained, and thus became, as already stated, Milwaukee’s first permanent white settler and the founder of a great American city. . The transition from pastoral serenity to pioneer aggression, from barbar- ism to civilization, from an Indian village to a white man’s habitation saw its completion in 1836. That year the three hundred remaining Indians saw them- selves outnumbered four to one by the whites. Two years later the Potta- wattomies and Menomonees were removed by the government to reservations west of the Mississippi River. The young Yankees from New England and the Knickerbockers from New York state had come to stay. They had awakened to a promising future and entered energetically upon constructive enterprise. They erected a court house and a jail, built their first ship, reared a hotel, started a bank and founded a newspaper. They maintained law and order, organized a town and made Solomon Juneau its President. The spirit of progress was now aroused. Enthusiastic letters began to go to distant friends in the East. The wooded hills and rich valleys, the three fine streams and a natural land-locked harbor—all proved attractive and promised a prosperous future. Land sold at from $1,000 to $8,000 an acre. It was openly espoused that ‘‘Milwaukee’s opportunities were brighter than those of the little village of Chicago.”’ Juneau’s contemporaries as town builders were Byron Kilbourn, who pro- moted the west side, known as ‘‘Kilbourn Town,’’ and George H. Walker, who held a large stretch of land on the south side known as ‘‘Walker’s Point.’’ The rivalry between Kilbourn Town and Juneau Town became acute and accounts for the fact that the streets running east and west do not join at the river. This rivalry also accounts for some of the humorous and sarcastic descrip- tions indulged in by the men of that day. The first hotel in Juneau Town was deseribed as ‘‘a high-toned place where enough whiskey was drunk to float a steamboat.”’ When Byron Kilbourn in 1837 built a steamboat to rival the schooner Solomon Juneau built the year before, it was said that ‘‘she was an old scow with an engine that was about seven mule power and her course as gyratory as a hen that has eaten salt, and that her commander was squint-eyed, who never knew which way he was steering.’’ : An epoch-making period in the life of the town was the year of 1839, when the first installment of immigrants from Germany and Norway arrived.’ They came, eight hundred strong, at a time when a financial depression had brought on business stagnation, when money was sorely needed, and when the gold and silver which they circulated was, it is said, like the distribution of bread among the starving. The first schooner to arrive in Milwaukee was the ‘‘Chicago Packet,’’ in 1823, thirty tons capacity; the first large steamboat was the James Madison, in 1845. The first ship to be built in Milwaukee was the Solomon Juneau, in 1836. The vessel arrivals for the year 1839 were 266, and imports and exports had assumed material proportions, designating the port of Milwaukee as a most important one on Lake Michigan. The Founder of Milwaukee Solomon Juneau* was a French Canadian, having been born at the Parish of L’Assumption, near Montreal, Canada, on the 9th day of August, 1793, of French-Alsatian parentage. In physique he was well adapted for the frontier life he had chosen. Over six feet in height, he was broad-shouldered, deep- chested and muscular. But splendid as he was in physical proportion, he was even more at- tractive in mental and temperamental qualities. The observance of truth and honor was as natural to him as was his breathing of nature’s pure air. Sturdy honesty was an inseparable part of the man. His peaceful dealings with the Indians, in which written contracts were never employed, broken promises unknown and every bargain carried out to the letter, stood out in striking contrast to the scheming methods resorted to by some of the young Anglo-Saxons, his contemporaries, who had been reared in an atmosphere of culture and morality. Fair dealings had won wealth for Juneau, but the sharp practices of his contemporaries, it is said, rendered him poor again. Upon his retirement from the office of Mayor on April 14, 1847, Solomon Juneau delivered an address that not only forms a model in English diction, but also offers a rare bit of literature in the earlier annals of the city. He contrasts with striking vividness the reign of the aborigine and the supremacy of civilization. Let us quote: ““When I first set foot on this soil some thirty years ago, I little thought that during my age and generation I should behold such a sight as now pre- sents itself. Then the ‘Red man’ was supreme monarch of the place on which our delightful city now stands. The plains and the rivers of Wisconsin be- longed to him and were subject to his will and control. ‘“But now the scene is changed. “‘The ‘war whoop’ of the Indian has given way to the mild counsels of civilized and intelligent men. The wigwam is supplanted by massive and ornamental structures. The place of the bark canoe, which was then the only craft that floated upon the waters of the noble river that meanders through the heart of your city, has been filled by the hundreds of vessels, propelled by both steam and wind, which now annually visit our shores and enter our har- bor, laden with the commerce of the east, and which bear away the surplus produce of Wisconsin. - ‘Here we behold a city of 12,000 inhabitants, with her beautiful streets and walks, her fair gardens, her splendid buildings, and her intelligent and en- terprising population, where eleven years ago the soil was unbroken.’’ Solomon Juneau died November 14, 1856, at Shawano, Wisconsin, where he was buried by the Indians, but later his remains were brought to Milwaukee and buried at Calvary Cemetery. A requiem mass was read at St. John’s Cathedral and the funeral was attended by over 5,000 people. The wife of Solomon Juneau was of mixed French and Menomonee Indian blood. She was the daughter of Jacques Vieau, a French trader, already men- tioned in these pages. She is described as a tall, stout person of fair complexion. While in ap- pearance she gave no evidence of her ‘‘quarter breed Indian blood,’’ she was reticent in manner, like all of her race. She gave birth to fifteen ehildren, and performed her duties both as wife and mother in an exemplary way. It is * He was baptized Laurent Solomon Juneau, but later dropped the name Laurent. His parents were Francois and Theresa Galeono Juneau. 3 said of her that she was conscientious and generous, and a most fitting com- panion to her splendid husband. She died at Milwaukee November 19, 1855, at the age of fifty years. Population and Racial Origin The advent of Solomon Juneau was soon followed by the arrival of other white men. There were young men from New England and New York state who came to establish commercial enterprises or engage in industrial or pro- fessional pursuits. Later a flood of immigration poured into the state. Those who were mechanically inclined remained in Milwaukee. Those who had come from the rural districts of Europe went upon the land in adjacent territory, with the result that the foreign-born soon outnumbered the American-born. They came in the main from Germany, Ireland, Switzerland, Bohemia and the Scandinavian countries. Somewhat later Poland sent a large contingent. After the immigration from central and western Europe had subsided the peoples of eastern and southern Europe began to arrive. This brought in the Italian and Sicilian, the Slavonian and Croatian, the Greeks, Bulgarians and Servians, until today it is a cosmopolitan center whose population is rapidly approaching the half million mark. The population figures for the century record a marvelous growth. On September 14, 1818, there were just three white men in Milwaukee, Solomon Juneau, Jacques Vieau and Jean Baptiste Mirandeau. On September 14, 1918, the population is nearing the half million mark. The census figures taken for different successive years show the following: LBVB icc. cninw as 2 38 1850 ......... 20,061 1900 ......... 285,315 18386 ......... 1,200 1860......... 45,246 1910 ......... 373,857 1844 ......... 6,078 1870 ......... 70,776 1915 ......... 428,062 1846 2s cee ees 9,501 1880 ......... 115,587 1917 ......... 445,008 1848. cic eee 16,521 1890 ......... 204,468 1918* ....over 500,000 The racial origin of the population was first revealed in the census taken for 1848, as follows: Americans, 6,969; Germans, 5,708; Irish, 2,487; Dutch, 135; Scandinavians, 97; French, 74; Welsh, 34. The tide of immigration which had set in, however, swelled the arrival of Germans until early in the fifties they outnumbered all other nationalities combined. Here it might be added that the rivalry between Milwaukee and Chicago became at times acute. Each claimed the larger population, Chicago fre- quently charging that Milwaukee usually made its count when the town was full of sailors and non-residents. In 1850, however, the dispute was allayed. Milwaukee then had a population of some 20,000 while Chicago was certain of 26,000. Between the years of 1850 and 1880 immigration reached its maximum, the newcomers being more largely from the German-speaking countries than any other. During this period more than one-half of the population was of German birth and German descent, prompting some people to designate Mil- waukee as the German Athens of America. But the process of Americanization progressed steadily, as is shown by the fact that at one time during the period above mentioned there were five German daily newspapers as against two English, while today the situation is reversed. Milwaukee now supports six English dailies, one German and two Polish dailies. In many other respects, too, the foreign impress of a former day has given away to native customs, habits and conceptions of life. Industrial Beginnings and Achievements : When a factory town has in a comparatively few years reached a half million population mark and secured a world market for its products, an in- quiry as to the causes for its remarkable vitality may prove interesting and instructive. *As we go to press the New City Directory has progressed far enough ascertained that Milwaukee’s population is now safely ao 500,000. De ee neat 4 Causes? What are the causes for growth, for expansion, for success? Are they to be found solely in a favorable geographic location? In the circum- stance of environment? Or possibly in the character of the people? Is it one, the other, or all three? Assuredly it is all three. Location, environment and character—but mainly due to the character of its men—men with vision, enterprise and industry; men with ideals, with brains and the power of endurance. Long before the half century milestone had been reached it became evi- dent that the city’s best opportunities would lie along manufacturing rather than commercial lines. Her harbor had, indeed, become a great asset, but other harbors were being developed in the cities of the north; her railroad facilities were gradually being strengthened, but Chicago’s direct rail connec- tions with the East and her more favorable proximity to the population centers of the middle west gave her commercial advantages not enjoyed by any city west of New York. The first authentic figures on Milwaukee’s commerce appeared in 1836, when that commerce was measured by the exports which for that year amounted to $26,145. Four years later, in 1840, these exports had swelled to $286,777. The first record of the city’s productive ability appeared in 1848, when the factories, then run by water power, showed for the first six months of that year the following figures: Axes and edged tools............ cc cece ee cece ee eenes $ 30,000 Burke’s woolen factory ............ceceeceeeeeececes 40,000 Parl Ss 66 id cco G oe wiasg ease oes YS we SOK AA CEN Sa ES 58,000 Sash, doors and blinds.............. cee cece eee ees 40,000 Turning: SHOP ssc.d nen ested Aadea ea We oan esa vee ee 25,000 Machine shop and foundry...................ee eens 95,000 Cartage: SHO pta:wsr eu auioe cine a tain gets Bed Bebra Saceee Se 15,000 Tannery and grist mill.......... 0... cece eee ee ees 80,000 Ota, 2 sews wpa ie esas ea ce Sa ea aes $383,000 This record is not only interesting in that it indicates the industrial activi- ties engaged in at that time, but is also indicative of the industrial potentialities of the community, which then numbered less than 20,000 souls. The workers in metal, even in that early day, took the lead. The location was one well suited for manufacturing. Being near the sup- ply of raw materials and with an outlet for its products by boat to the other port cities on the Great Lakes, and reasonable accessibility to the rural popu- lation of a surrounding country, the advantage was quite apparent. But the people themselves were industrially inclined. They were skillful in producing useful things—things that entered into the paraphernalia of domestic life. They recognized the needs of a new world population and were ready to supply them. The combination—namely, favorable location, the access to both the raw materials and the markets of consumption, together with a constituency versed in the mechanic arts—led to the rearing of a great manufacturing center. Out of the individual plan of production came the group plan; with the making of single articles came the system of quantity production. In 1849, when the total manufactured articles amounted to $1,714,200, the production of machinery led with $195,000. At that time brickmaking, too, was an important industry. The clay yielded a yellow brick which prompted the city’s nickname of ‘‘Cream City.’’ That year the city exported 1,148,807 bushels of wheat and 201,942 barrels of flour. By the middle of the century water power was gradually abandoned for steam power. Beginning with 1853 the production came in rotation of value as follows: Beer, flour, iron and machinery, leather, boots and shoes, etc., aggregating a total of $2,101,663. By 1880 the total annual production had risen to $33,821,000, with machine shop and foundry work in the lead. The other manufactures in the order of 5 their importance were clothing, leather, beer, tobacco and cigars, flour, packed meats, furniture, brick, sash, doors and blinds, cooperage, ete., etc. Without following the various stages of development in the number and variety of industries, the volume of annual production and the creation of monster factories, and coming down to the present time, we may well point out the figures obtained for the past year. The gain in the volume of production for the year 1917 over 1916 was over $127,000,000, thus running the total far above the half billion mark. The capital employed exceeds $350,000,000. While the manufactured articles are produced in some 3,000 different establishments, it may prove interesting to enumerate at least the first twenty- five industries and the value of their annual output: Value of Products Tron, steel, heavy machinery............0eee econ $107,802,063 Packed meat: saissiereeseacs iit eewseannen eee eas 42,220,000 A CAL WOR css2ea.c:ki as 5 oade Saree Nona os Gece lack SNR ECR NR eal 39,200,000 BGG? ac pacweherg ete dae wee ReG ea ha twee eae ee 28,110,000 Coal and wood products..............0 cee cee cence 25,000,000 Auto accessories, commercial trucks............... 24,000,000 Electric and phone supplies...............00.0000% 24,000,000 Boots and. SHOCS seis cscycy cu See Ga aisdete ds ee eae eee 21,650,000 Malte isi cs creas reese tows aa eine tise oe Hale Ra hago ats 21,000,000 Burling ac) attscsdcne wih eteiesar ed's Ace ee Ree eK dea ede Roane 14,000,000 WEUSACE. cseaudreseead insu ans Gann oege ke eee wae vty 10,900,000 Gasoline kei ney. ies ae tae Bee es ae Ee 10,000,000 HOSIERY, ag cited dacs teen saith bd tae ede Soa Shae eee 10,000,000 Packing boxes .......... "pagina Sua bh anace ny Pe Rebs Saw Sed 10,000,000 Agricultural implements .............. 00.00.02 eee 9,460,000 Auto: ASSeMDIUNO 1655. ogee pia Ghee aes Raia 9,000,000 Cigars and tobacco......... 0. cc cece eee eee eee eee 8,300,000 Structural iron and bridges................. 00000. 8,260,000 Electric service 22.0... cece cece cee ue ev eewas 8,000,000 Bread and bakery goods...............cceeeeeeees 7,290,000 PUBISHING: cscs seas abe Bsa oe cared a does patie eee 7,200,000 Millinery and straw goods................0eeceuee 7,000,000 Milk: and) butters. sc45 sc: Gass ddadied dats So sea bees 6,670,000 NOOO Dt: hicees Gawd ahr vdera she rcadageenss Higa vet's Waheese Rin re ieicaal 6,500,000 Drugs and chemicals ............ 0.0. c cece cece nes 4,800,000 Wherein Milwaukee Excels Machinery: It has some of the largest machinery construction shops in the world. Car Works: The third largest locomotive and car works in the United States, the largest owned by a railroad corporation. Tanneries: Its tanneries are among the greatest in the world. Shoes: Is one of the leading shoe manufacturing cities in America. a It is the largest tinware and enameling producer in the world. ales a has ska of the largest breweries in the world. aw Mills: It manufactures 75 per cent of the heavy saw mi i made in the United States. 2 - penne Boat Motors: Makes more outboard, detachable rowboat motors than any other city in the world. Candies and Chocolates: According to population makes more candy and oe ee vee city in the United States. utomobile Accessories: Largest general automobi Z turers in the United States. one eRe ory taanitde Clothing: Stands as the eleventh city in the production of clothing Motorcycles: Milwaukee leads the world in the manufacture of highest quality motorcycles, the value of the product last year being $4,199,303. 6 Trunks: The largest trunk manufacturing center in the world. Delicatessen: Fresh rye bread is sent daily to all parts of the United States. This applies also to a large variety of fine prepared meats. Dairy Capital: Is the metropolis of the greatest dairy producing state in the Union. Milwaukee’s More Recent Production Achievements The enterprise and ingenuity of the producer, influenced by opportunity and the law of supply and demand, is apt to result in bringing new industries into being and relegating some of the older ones. The manufacturing interests of Milwaukee, while growing steadily in volume and variety of productions, have also from time to time become distinctive for new and valuable articles and devices. An industrial survey recently undertaken by the Milwaukee Association of Commerce has brought out some new activities in which Milwaukee excels, and which have not hitherto been mentioned. They are as follows: Milwaukee leads in the manufacture of dyes since the great war. Its largest company, using the waste product of the coke industry, has a plant covering 120 acres with fourteen buildings and $2,000,000 of capital. Milwaukee furnishes the electric firing controls for all battleships in the United States Navy and most of the automobile electric controls used in the country. Milwaukee has the largest and best equipped plant for the manufacture of electric traveling cranes and hoists in the United States. Milwaukee constructed the largest hoisting plants in use in the world, and is now building one still larger. Milwaukee plants have turned out the largest gas engines ever made in the United States. Milwaukee is the largest steel casting center in the United States, and has turned out the largest steel and grey iron castings made in this country. Milwaukee leads the country in the manufacture of herring-bone gears for power transmission. Milwaukee leads the United States in the manufacture of automatic lubricating equipment. Milwaukee leads in the manufacture of air brakes for street cars, and these are in use in all countries having electric railways. Milwaukee leads the United States in the manufacture of gasoline locomo- tives for mining and plantation use. Milwaukee has turned out the largest ‘‘Uniflow’’ engines ever built in the United States. Z Milwaukee has produced the largest Diesel engines ever built in the United tates. Milwaukee was the pioneer in temperature regulating devices and leads the world in this line. Milwaukee-made devices control the temperature in the great Peace Palace at the Hague and in palaces, public buildings and con- servatories of Europe. Milwaukee now employs in her factories and mills over 144,000 men and pays an annual wage of $114,000,000. Last year’s production was valued at $595,520,102. These figures, in their comparative application, tell an eloquent story of the inventive genius, the constructive ability and energy of the Mil- waukee people. They note that among them were men of vision, of brains, and of achievement who conjured into being laudable enterprise and useful activi- ties. They insured the economic future of the city, and thus made possible progress in our civic and social life. It was the mechanic in overalls—the man whose deft hands could fashion something useful—that laid the foundation for the great industries. It was he who transformed the raw materials into the finished product. A skillful and industrious labor constituency gave stability and momentum to these several enterprises, which steadily multiplied a hundred-fold. They received their best impulse, however, in the foresight and pertinacity of their founders. These 7 men breathed character into their products—honestly made and honorably marketed. : : : : But what do the basic elements of economic vitality mean in their relation to the future? They mean opportunity for a rising generation. They mean more population, more housing, more opportunity—payroll and profit. They mean a larger Milwaukee industrially and commercially, a more beautiful Mil- waukee physically, a more progressive Milwaukee in civic, educational and social ideals. : The material advantages insured by location and environment, together with the progressive spirit of its people, finally mean a Milwaukee that will continue to hold a proud place in the list of American centers of population. Commercial Enterprise and Expansion The beginning of Milwaukee’s commerce must be traced to those nomadic traders who came to bargain for the animal furs that the aborigines possessed and the white man required. The next stage is found in the exchange of com- modities between settler and settler, the sale of the artisan’s handiwork to the consumer, the advent of the small merchant who supplied pioneers and villagers. The first published figures on the local commerce note that the imports, namely, the products that came by vessels, had increased from $588,950 in 1836 to $1,805,277 in 1840, and the exports during the same period from $26,145 to $286,777. These exports consisted in the main of wheat, flour, pork, beef, hides, furs, lead ore and cordwood. The annual shipments of wheat increased from 3,994,213 bushels in 1858 to 15,060,222 bushels in.1879. The shipments of corn, barley, rye and oats in- creased in practically the same ratio. The total grain shipments for 1917, lake and rail, were 40,927,257 bushels. Besides there were shipped 1,367,943 barrels of flour and 167,965 tons of feed. The trade relations with an outside world were for nearly a half century almost wholly dependent upon water transportation, and were necessarily con- fined to the port cities on the Great Lakes. With the advent of the railroads to the West and South these relations assumed a wider scope and gave an added impulse to industrial as well as the purely commercial activities of the community. The city rapidly became a grain and lumber center and a market for various agricultural products destined for the markets of the East and Europe. Modest wholesale houses dealing in hardware and dry goods, groceries and drugs, gradually came into being and extended their dealings to the towns of the interior of the state. The harbor encouraged ships to bring the factory products of the East to our shores and the railroads soon became useful in distributing them. The jobbers have now expanded their trade territory over a wide area, not only because their merchandise stocks are as complete as those of any other market, and their prices as reasonable, but also because of the conscientious service that has accompanied every sale. Retail merchants throughout the Northwest who come to the Milwaukee market frequently say: ‘‘We like to deal with the Milwaukee wholesale houses because we get what we want and at the same time secure that personal attention which facilitates judicious buying.”’ That personal attention which has done so much to popularize the Mil- waukee market has tended towards a wise selection of goods and has stimu- lated the retail merchant to more intelligent and profitable merchandising at home. The retailer who comes to a large center frequently looks for ideas and suggestions as much as he looks for goods. He is always certain to receive them here. The high sense of honor which the local jobber has infused into his busi- ness dealings together with the helpful attitude he maintains towards his cus- tomers have been important factors in building up large commercial enter- 8 prises. Quality and service have been the watchword that has established repu- tation and commanded trade—quality of goods, honest prices and service in selection and method of dealings. One of the influences which has broadened the trade territory and strength- ened the cordial relations which exist between the local wholesaler and the out-of-town retail merchant has been due to the annual trade extension trips inaugurated and successfully conducted by the Association of Commerce. The fact that the trade operations of Milwaukee have grown to tremendous proportions and are constantly growing is proof positive that the local jobbers are enterprising and energetic men who constitute an important factor in the commerce of the great Northwest. In estimating the volume of the annual trade activities of the city, it is difficult to separate the purely commercial from the industrial. Many of the jobbing houses manufacture a large part of the products in which they deal. On the other hand, there are manufacturers who complete their line by adding the finished products of other manufacturers. The leading wholesale houses deal in hardware, dry goods, groceries and drugs, but there are a large number of jobbers who handle wearing apparel, household equipment of all kinds, building materials and a variety of articles. The largest one item which comes to Milwaukee and is redistributed in the interior of the state and the West is that of fuel. Fully 5,000,000 tons of coal are received at the port of Milwaukee from the eastern coal fields, while large quantities are shipped in by rail from Indiana and Illinois. The total annual jobbing trade may be fixed in excess of $400,000,000. The retail interests have assumed colossal proportions. ‘Large department stores equipped with everything that enters into the needs of modern man have risen not only in the downtown center but also in other sections of the city. They not only command the patronage of the local customer and of the adjacent territory, but draw considerable trade from the entire state. Water and Rail Communication There was a time in the history of Milwaukee when all its business activi- ties were more or less governed by its water borne commerce. With the intro- duction of the rail routes the city became less dependent upon water route shipping, but the latter, nevertheless, continued as an important factor in the city’s material progress. This claim is verified in the fact that under normal conditions the annual rail traffic is 15,000,000 tons, while the water traffic reaches the 9,000,000-ton mark, demonstrating that nearly two-fifths of our total commerce is still de- pendent upon the Great Lakes. As a great manufacturing center, Milwaukee must depend largely upon its accessibility to the supply of raw materials and fuel, as well as upon adequate facilities for the distribution of its finished products. It is connected by two transcontinental lines with the Empire of the West, and has direct rail connec- tions with the North and the South. Its rail connections with the East are via the Chicago gateway and the trans-lake carferries. Milwaukee is next to the largest freight contributing point on three great systems of railway—the Chicago, Milwaukee & St. Paul, 10,392 miles; the Chi- eago & Northwestern, 10,169 miles; the Soo Line, 3,977 miles—and is an im- portant terminal of the Grand Trunk system, 8,541 miles, and the Pere Mar- quette lines, 2,319 miles. An outer belt line is maintained by the Chicago & Northwestern, and another is contemplated by the ‘‘Milwaukee’’ road. Convenient interurban connections are maintained with the most impor- tant cities and villages within a radius of 100 miles of Milwaukee, extending south, southwest, west and north a total of 278 miles. Commodious terminals are provided. The combined annual in and out rail tonnage exceeds the 15,000,000 mark. 9 Milwaukee’s Status as a Port Milwaukee is the leading port on Lake Michigan in regard to number of arrivals and departures, total tonnage and valuation of the latter. Milwau- kee’s total tonnage in 1913, the year previous to the breaking out of the war, aggregated close to 9,000,000 tons, valued approximately at $150,000,000. Close to 6,000 vessels arrived and departed during the course of the same year. Milwaukee is second on the Great Lakes in point of arrivals and de- partures. i Milwaukee is seventh on the Great Lakes in point of total tonnage, the ports on Lake Erie with a preponderance of iron ore tonnage naturally being in the lead in this respect. Milwaukee is second on the Great Lakes in point of valuation of the ton- nage of the port. Milwaukee is second on the Great Lakes in point of coal receipts, the port of Superior leading by a small margin. Milwaukee received 5,551,478 tons of coal in 1913. Milwaukee is third on the Great Lakes in point of aggregate shipments of flour, grain and grain products, being excelled only by Duluth and Superior. Navigation is open all the year around. Fourteen steamship lines, includ- ing two carferries operating across Lake Michigan; three lines of break-bulk steamers; six lines of steamers connecting with the lower lakes, and three lines for shore traffic. The inner harbor is equipped with 29 coal receiving plants, receiving a total of 5,000,000 tons with a capacity of handling 100,000 tons every ten hours, and with 18 terminal warehouses with 525,135 square feet of floor space. In the matter of fuel the water routes render an indispensable service in that under ordinary conditions the transportation rates are lower than could be expected from the rail carriers. If it is considered that during the years that Milwaukee built up her in- dustries from the smallest beginnings to most colossal proportions, and that during this time the fuel item was always a factor in competitive production, some intimation of the value of water borne commerce may be secured. If every ton of coal consumed in factory, office or home of the city during the past fifty years represents the saving of a few cents only, the total saving will aggregate millions in dollars. But the saving has not been confined to fuel transportation alone. All commodities brought in or sent out via the great water routes have experi- enced either a saving in carrying charges or more expeditious transport. Then there are immediate and apparent benefits. The water transporta- tion interests distribute locally an annual payroll of a million dollars, while the season’s ship supplies purchased here amount to one-quarter of a million dollars. Milwaukee is determined to realize to the fullest her opportunities as a great commercial and industrial center, and will utilize in future, as she has in the past, her proximity to the lake region. She will conform her harbor facili- ties to the needs of a growing water borne commerce. Her splendid water fronts will be accessible to the largest ships that may enter. More than that. She will afford a maximum of convenience for enter- ing the harbor, discharging and loading cargoes and making for the sea again with a minimum expenditure of time and labor. With the eventual co-ordination of the water and rail routes the Great Lakes will become a greater factor than ever in the transportation service of the nation. And with it the port of Milwaukee, which is now the leading one on Lake Michigan, will see a greatly enlarged water borne commerce. Milwaukee and World Markets It was not until the European war broke out that Milwaukee began to figure the extent of her foreign trade. There was some vague information that 10 some of our products went to distant lands, but we had no conception of the extent of our shipments or their exact destination. The European war led us to believe that new markets would be opened in Latin-American countries and in the Orient. While this was to some extent true, it also developed that Europe’s demands owing to the war increased four- fold and that our domestic needs manifested a decidedly upward tendency. The nation’s foreign trade grew to fabulous proportions and required no propa- ganda or salesmanship in its behalf. An investigation, however, of Milwaukee’s foreign trade under normal pre-war conditions revealed some surprising figures. It was discovered that there were at least 125 manufacturing concerns whose products in part went beyond the borders of the country. This trade aggregated over $15,000,000 for Milwaukee and something like $30,000,000 for the entire state. While it was discovered that foreign trade promotion would prove a waste effort during the war, it was also believed on the part of many manufacturers that it would be well to anticipate conditions after the war. If intensified quantity production had given our factories a maximum momentum, it would logically follow that when peace conditions had arrived an outlet for surplus production would have to be found. In other words, the manufacturer would have to seek foreign markets. With this thought in mind the Association of Commerce has created a Foreign Trade Division whose work at this time is purely educational and aims to familiarize manufacturers with the essentials connected with opening foreign trade opportunities. The various products of an exportable nature have been listed, together with the names of the manufacturers. These will go to the consular offices in all parts of the world and to the various export houses in this country and im- port agencies in foreign countries. It is believed that Milwaukee’s export market can be more than doubled within the next ten years. At any rate, no effort in bringing this about will be spared. Government and Education Where a community is attended with rapid accessions to its population, with consequent expansion in housing, the problems of government are apt to become complex and serious. While the government of Milwaukee has kept fair pace with the needs of its constituency, it has shared also in the trials and embarrassments that have afflicted American cities during the various stages of their existence. There have been deficient charters and unwise laws, un- faithful public servants and laxities in administrative efficiency, but the local government on the whole has made the same progress that has been achieved in other fields of human endeavor. Among the earlier undertakings of importance were the consolidation of the three villages, Milwaukee, Kilbourn Town and Walker’s Point, change of the harbor entrance from its original to its present location, docking and dredging of the inner harbor, organization of the fire department, construc- tion of numerous bridges and public buildings and utilities. Among the later achievements are a public library, sewerage system, waterworks, health depart- ment, garbage disposal plant, a park and boulevard system, a new city hall, civil service bureau, municipal reference library, ete., ete. To describe the extent to which local government has been amplified the various departments and utilities that are being maintained, would require more space than is contemplated within the scope of this discussion. Suffice it to say that the total assessed valuation of property increased from $142,926,- 395 in 1894 to $539,457,120 in 1917. The recent budget shows that the cost of government for the year 1918 has reached the sum of $17,114,880. The larger items in this estimate are: new sewerage system, $3,085,182; schools, $2,984,118; street sanitation, $1,050,- 161; fire department, $991,248; police, $897,425 ; industrial education, $464,665 ; parks, $419,000, etc., ete. 11 Among the more important projects under way how 1s an intercepting sewerage system to cost approximately $10,000,000. This system will eventu- ally eliminate the diversion of sewage into the rivers and into the lake, and serve to enhance the purity of the drinking water which is drawn out of the lake. Another project consists of the acquirement of certain water front, in- eluding Jones Island, at a probable cost of $5,000,000. This project contem- plates the municipal ownership and control of wharves and docks essential in perfecting a comprehensive harbor plan to meet the future demands of a grow- ing lake commerce. The crop of pioneer children that had accumulated by 1836 suggested the establishment of schools. These were privately maintained and necessarily primitive in character. By 1845 there were four public and nine private schools, accommodating 584 children, leaving upwards of 1,000 children un- provided for. With the adoption of a city charter in 1846 a common school system was established. General Rufus King became Milwaukee’s first super- intendent of schools. The progress which has been made since then is best described in a few figures relating to the present school system. The city now maintains 73 schools, including 7 high schools, with a total enrollment of 54,000 pupils, while the parochial schools, 57 in number, register an attendance of approxi- mately 20,000. Besides, there are many secondary schools, private and public, a state normal school, the Milwaukee-Downer College, Concordia College and Marquette University. The latter maintains medical, law and engineering schools. There are also several technical schools, including the School of En- gineering, and a number of business colleges. At the Centennial Exposition held in Philadelphia in 1876 the Milwaukee schools were accorded high honors on the exhibits made of its work. The president of the French Educational Commission, M. Buisson, was so impressed with these exhibits that he came to Milwaukee and spent two days studying its schools. Both at the Chicago World’s Fair and at the St. Louis Exposition the Milwaukee schools were awarded the highest honors. Milwaukee was among the first American cities to establish the Kinder- garten system. For the past quarter of a century the standard of the common schools has been the highest. In more recent years, the continuation schools (vocational) have been introduced with marked success. Milwaukee was the first city to establish a well-equipped trade school in connection with the public school system. The Milwaukee Public Library owns 350,000 volumes; loaned for home use, 1,500,000 volumes; branch libraries in city, 10; in county outside of city, 20. The Public Museum ranks about fifth in size of its kind in America; it is the largest strictly municipal museum in the country. Its free lecture work is greater than that of any other museum in the United States of its size, having addressed itself to audiences during the past year aggregating 74,432 people. Scenic Milwaukee and Environs The city covers an area of twenty-four square miles. It is one of the most healthful cities in the United States. While the business section lies in a valley the elevations which surround it afford most- delightful residence sec- tions and excellent drainage. Deep water intakes extending far out into Lake Michigan afford a clear, cold and abundant supply of pure drinking water. __It is essentially a ‘‘city of homes’’ and one of the most orderly and law- abiding in the nation, having a lower percentage of vice and crime than any other large city. The percentage of those owning their own homes and main- taining lawns and gardens exceeds that of any other city of the Union. It has no congested or slum districts. The residence streets are especially beautiful many being overarched with maple and elm trees. : One of the sights which is a source of surprise and delight to vis} i the Milwaukee bay. It suggests the Bay of Naples and is viewed one iene 12 Park, near the heart of the city. No city on the Great Lakes has succeeded in reserving so beautiful a spot for public convenience and pleasure. The park system is the admiration of all visitors. Every section of the city has its own park. There are 50 parks and playgrounds in the city, cover- ing an area of 922 acres; adjacent to city, 320 acres. Boulevards, 21,640 feet. The street car service covers 101 miles, most of it double track, within the one-fare limit. By a transfer system it is possible to ride twelve or more miles for a single fare, and one line carries many passengers nine miles without change of cars and for a single fare. Milwaukee is provided with many good hotels, several of which have a national reputation for excellence. Hotels now building and contemplated will give the city exceptional facilities for housing the ever-increasing numbers of visitors that are attracted by the numerous conventions that are held in Milwaukee. The Auditorium is the finest and most modern equipped convention hall in the world. Main hall seats 10,000. Six smaller halls seating from 500 to 1,500 each. Can accommodate several conventions at the same time. Specially well adapted for conventions accompanied by industrial exhibits. Building centrally located. Within fifty minutes’ ride the famous Waukesha Springs can be reached; within two hours’ ride hundreds of Wisconsin’s most beautiful lakes and sum- mer resorts. Trains and interurban cars at all hours. Local Pride and Promotion The people of Milwaukee have never resorted to the bluster and hurrah of the boom spirit. And yet there was always a wholesome optimism that asserted itself in rational innovation and a local pride that sought the reason- ably attainable in achievement. In 1842 an editorial addressed itself to its readers as follows: ‘‘You feel justly proud of your town; its superior natural advantages compare with any other point on the lake; its central position and its rapid improvements have been the theme of eulogy all over the country. Are you contented to sleep upon the high reputation thus obtained and suffer other points to draw away the whole trade and business of the interior? * * * And all for the want of roads ?’’ Again in 1844 an editor says: ‘‘We are proud of our city. It is but nine years since the spot where now stands the city of Milwaukee was the scene of the red man’s hunting ground. The spot now occupied by the pier, and where thousands are now landing upon our shores daily—nay, hourly—was an abrupt, isolated bluff upon which the wild waves of old Lake Michigan spent their force in vain. Where now stands our office the lone Indian, spear in hand, sought his finny prey. Now, however, a city, fine in proportions, in the vigor of youth, rich in resources, boundless in extent, with a numerous popula- tion, and possessing the germ of a great commercial emporium, rears its proud pinnacles heavenward, and is progressing with rapid strides to opulence and greatness.”’ The ambition to promote the commerce of the city along definite lines found organized expression in the formulation of the Merchants’ Association in the spring of 1861. For some years it rambled along with an uncertain tenure of life, given to feeble and spasmodic efforts, but gradually grew into a more useful instrument. There came, too, with the passing of time a better understanding of the scope and function of a commercial body as well as recognition of its value. With the continued expansion in the number and variety of industrial and commercial enterprise, with the newer problems incident to growing urban centers, and the intricacies and complexities of modern business life, the neces- sity for this form of collective service was definitely asserted. The outgrowth of these newer conditions, together with the later concep- tions of organized effort and the possibilities for collective service, was a busi- ness men’s organization. It ultimately led to the present Milwaukee Associa- 13 tion of Commerce, an institution which has become a dominant factor in the economic and civic life of the community. : It maintains a Traffic, a Convention and a Credit bureau. Its services to the community are but meagerly suggested when it is stated that the Associa- tion responds in the course of the year to over 80,000 telephone calls involving helpful information on an endless variety of subjects. ; The material advantages insured by location and environment, together with the progressive spirit of its people, finally mean a Milwaukee that will continue to hold a proud place in the list of American cities. — Her people will remain alert to every material opportunity, avail them- selves of the gifts of nature, build their city stronger and better and more beautiful in order that Milwaukee may become even more worthy as an Amer- ican city and as an integral part of the greatest republic on earth. Response to the National Spirit The citizens of Milwaukee have always responded loyally to the national impulse and fully met the duties and responsibilities of American citizenship. In the War of the Rebellion the foreign born entered the conflict with the same ardor that characterized the native. Again, in the Spanish American War the Milwaukeeans were well represented and performed their duty nobly and well. ‘When the United States entered the great European war her citizenship responded in man, machine and money power to the call. The manner and extent of her support may be noted from the following: Over- Allotment Subscribed subscribed First Liberty Loan.................. $14,000,000 $17,000,000 $ 38,000,000 Second Liberty Loan................ 25,000,000 33,000,000 8,000,000 Red Cross War Fund................ 500,000 780,000 280,000 Y.M.C. A. and Y. W.C. A. War Funds’ 165,000 187,000 22,000 Red Cross Memberships.............. 100,000 162,000 62,000 K. of C. War Fund.................. 100,000 183,000 33,000 Third Liberty Loan................. 14,800,000 22,730,000 7,930,000 War Savings Stamps................ 10,000,000 10,169,000 169,000 $64,665,000 $84,161,000 $19,496,000 Milwaukee was the first large city in America to report a complete military registration on June 5. More than 13,000 Milwaukee boys are enlisted in the military service. Milwaukee built a gun factory in sixty days, backed by the best brains and finance, which factory now is six months ahead of its schedule. Milwaukee had no strike or industrial disturbance to check war produc- tion; claims the honor of having the first 100 per cent registration in the Junior Red Cross of any large city; secured 96,000 pledges to conserve food from approximately 98,000 families; increased the sheep and wool production of its state by investing $2,500,000 of its capital. It is producing fabricated steel ships, millions of shells, grenades and other munitions and hundreds of thousands of shoes—all for the Army and Navy. The representative of the United States Navy assigned to Milwaukee says: ‘‘Milwaukee has beaten the record of practically every station in the middle west. Labor has been particularly loyal.’’ Her citizens are deeply concerned in all that will make for Milwaukee’s economic, civic and social future. They manifest the same inventive genius the same constructive ability, the same enterprise, energy and industry, and the same loyalty that is manifested by the nation at large. ' They have met every call of citizenship with a maximum response—read- ily, willingly, cheerfully. Milwaukee is progressive in spirit generous in heart, loyal to the cause of the hour. Milwaukee is an American city. 14 THE JUNEAU CENTENNIAL CELEBRATION Imposing Exercises to be Held at the Foot of the Juneau Monument, Located at the Lake Front The hundredth anniversary of the arrival of Solomon Juneau, Milwaukee’s first permanent white settler, will be duly celebrated on September 14, 1918. Owing to the fact that this souvenir volume will be issued before the date named, any mention made here of the celebration will have to be dealt with in a prospective sense. Under normal conditions the event would warrant a popular community demonstration of most elaborate scope and proportion. Owing to the war, however, the celebration must be kept within moderate lines. The Citizens’ Committee having charge has, therefore, decided that the celebration shall take place on Saturday afternoon, September 14th, at the base of the Solomon Juneau monument, located at Juneau Park on the lake front. The program provides for suitable addresses as follows: “Solomon Juneau, His Life and Labors’”’ - - Gen. Fred C. Winkler *‘Solomon Juneau’s Farewell Address to the Common Council in 1848”’ - Read by Cornelius Corcoran, President of Common Council, 1918 ““Milwaukee’s Civic Progress’? - - - - - Mayor. Daniel W. Hoan “A Century’s Achievement in Commerce’”’ - - William George Bruce Miss Isabelle Fox of Kaukauna, Wis., the author of the most exhaustive and authoritative book on the life of Solomon Juneau, will place a wreath upon the statue situated upon the lake front, Juneau Park. Miss Fox is also a descendant of the illustrious pioneer. The addresses will be preceded and followed by musical selections, includ- ing patriotic singing. The guests of honor will be the descendants of Solomon Juneau, the Pioneers’ Club, the Old Settlers’ Club, City and County officials, etc. Mr. Henry R. King, who represents the Juneau descendants, will preside. The state fair authorities have agreed to designate Thursday of the fair week as ‘‘Solomon Juneau Day.’’ On Friday, September 13th, the schools of the city will devote an hour to the study of Milwaukee’s century of progress and the contribution made to that progress by its founder, Solomon Juneau. At noon the descendants will be the dinner guests of the committee at the Republican House, Mr. King presiding as the host. On this occasion Mrs. Jean Pierre Husting, nee Marie Juneau, the only living child of Solomon Juneau, will be presented with an engrossed ‘‘ Appreciation to a Descendant.’’ She is the mother of the late Senator Paul O. Husting, is over eighty years of age, and resides at Mayville, Wis. On the morning of September 14th, 1918, the descendants of Solomon Juneau will assemble at his grave in Calvary Cemetery. Rev. Father McBride of Saint John’s Cathedral will deliver a brief address and prayer. The site upon which the cathedral now stands was donated by Juneau. Jane Elizabeth Ott, aged four years, a great, great grandchild of Solomon Juneau, will place a wreath upon his grave. The Citizens’ Solomon Juneau Committee consists of Henry R. King, Chairman; William George Bruce, Alvin P Kletzsch, Joseph C. Grieb, John G. Gregory, Otto J. Schoenleber, John H. Manschot and Herman Bleyer, Secre- tary. 15 Chronology of Milwaukee Milwaukee—name of Pottawattomie Indian origin—first spelled Mil-wah- kie, derived from Man-na-wah-kie—meaning ‘‘good land.”’ Wisconsin—Origin of word: The rapids of the Wisconsin River were called by the French boatmen, ‘‘Ou est ce qu’on descend,’’ pronounced ‘‘Ous- con-do-san,’’ Ousconsin, English Wis-con-san, and now Wisconsin. The exact meaning of the word has not been established. 1639—Nicollet explored the country as far as the Wisconsin River. 1699—November 10—First mention of Milwaukee by John Buison de St. Cosme; records the fact that he stopped at Melwarick two days to weather a storm on the lake. 1787—July 13—Ordinance of Congress for government of Northwest Ter- ritory. 1793—August 9—Birth of Solomon Juneau at L’Assumption, near Mon- treal, Canada. 1795—Arrival at Milwaukee of Jacques Vieau of Quebec, agent of the American Fur Company. 1800—July 4—Indian Territory organized, including Wisconsin. 1809—Illinois Territory organized, including Wisconsin. _ 1818—April 18—State of Illinois organized; Wisconsin attached to Mich- igan. 1818—September 14—Arrival of Solomon Juneau, who subsequently founded Milwaukee by platting his claim on the East Side. 1823—January— Wisconsin made a separate judicial district by Congress. 1823—First landing of goods by schooner; the vessel was the Chicago Packet, a craft of thirty tons burden, chartered by Solomon Juneau. 1826—First steamboat on Lake Michigan. 1831—Solomon Juneau became a citizen of the United States. 1834First Wisconsin population by census taken, 4,795. 1834—First frame building; built for Solomon Juneau on the premises now known as lot 1, block 3, Third Ward; it served in turn as a school house, justice office, recorder’s office, jail and barber shop. 1834—-March 20—Arrival of Col. George H. Walker, who subsequently claimed, purchased and platted the South Side; his location was mapped and known as Walker’s Point. 1834—November—Arrival of Byron Kilbourn, founder of Kilbourntown, now West Side. 1835—First Anglo-Saxon family settled at Milwaukee. 1835—May—First Protestant meeting (Methodist) for divine worship. 1835—July—First meeting of Presbyterians for divine worship. 1835—East Side platted and named Milwaukee by Messrs. Juneau and Martin; Kilbourn then platted the West Side. pe office established and Solomon Juneau commissioned as post- master. 1835—October—First white child born, Milwaukee Smith, daughter of Uriel B. Smith. 1835—First hotel, the Milwaukee House, commenced by Juneau and Mar- tin and completed in the year 1837; it occupied the quarter block forming the northeast corner of Broadway and Wisconsin Street. 1836—July 14—Publication of the first newspaper, the Milwaukee Ad- vertiser. 1836—October 25—First legislature of Wisconsin convened at Belmont. Wisconsin. % 1836—December 3—Seat of government established at Madison an Se pee ee at 371 Third Street, _ 1836—First vessel built at this port, the Solomon : ninety tons burden; built for Silomon Juneau. Juneau, a schooner of 16 1836—First court house built; land donated by Juneau and Martin; build- ing served the early settlers as a meeting house, temple of justice, town hall and exhibition hall. It was razed in 1871 to make place for the present structure. 1837—January 26—Michigan admitted as a state; Wisconsin left as a territory. 1837—Organization of the village of Milwaukee; Solomon Juneau elected president. About the same time the village of Kilbourntown was organized ; Hon. Byron Kilbourn elected president. 1837—August—First celebration of mass, Father Fleurimont J. Bonduel officiating ; service at the house of Solomon Juneau. 1837—First steamer built, the Badger, a boat of fifty tons burden; ordered at the expense of Byron Kilbourn to carry passengers to and from steamers in the bay. 1838—First government lighthouse; built on the bluff at the head of Wis- consin Street on land donated by Solomon Juneau. 1838—December 25—First child of German parentage, Louis Bleyer. 1839—Summer—First church built; St. Peter’s, on Martin Street, west of Jackson. Rev. Patricius O’Kelley was the priest then in charge of the con- gregation. 1839—Summer—Arrival of the first colony of German immigrants; the party of 800 men, women and children camped on the lake shore near the foot of Huron Street; most of them settled in Milwaukee and Washington counties. 1839—Kilbourntown added to Milwaukee by an act of legislature, and the divisions of the town designated as the East and West wards. 1840—Spring—First brewery ; built at the foot of Huron Street by Owens, Pawlet & Davis, natives of Wales, England. 1840—First bridge across the river, joining the East and West Sides. The structure spanned the stream between Chestnut and Division streets, and was known as ‘‘the red bridge.’’ Before this, communication between the East and West Sides was kept up by means of ferries. 1841—October—Last annual dance of the Menomonee Indians. The fete took place on the bluff on Jackson Street above Michigan. 1848—Solomon Juneau relinquished the postmastership. 1843—First flouring mill; run by water power. 1844—September 7—First German weekly newspaper published by Moritz Schoeffler. First daily edition, January 12, 1850. 1844—December 9—First daily newspaper, the Milwaukee Sentinel, pub- lished by D. M. Keeler. 1845—April 8—Henry Dodge appointed Wisconsin territorial governor by President James K. Polk. 1846—January 5—City charter adopted by a majority of 311. Whole number of votes polled, 975. 1846—April—A vote of the people in favor of a state government. 1846—April 7—First municipal election. Solomon Juneau elected Mayor by a vote of 749 to 404 for John H. Tweedy. Total vote, 1,153. 1846—August 6—Act of Congress authorizing a state government. 1846—December 16—A state constitution adopted in convention. 1848—March 13—The state constitution adopted by a vote of the people and Wisconsin became one of the states of the American Union, being the sev- -enteenth admitted. 1848—First City Directory published. 1848—First elevator built by Alanson Sweet. Capacity, 50,000 bushels. 1848—November 29—First theater built; first plays, ‘‘The Honeymoon’”’ and ‘‘Eaton Boy.”’ oma ; ; 1848—January 15, 5:10 P. M.—First telegraphic communication with Chi- cago and the East. : Co 1849—Spring—First railway company, the Milwaukee and Mississippi. 1852—_December—City lighted by the Milwaukee Gaslight Company. 1855—First railway communication with Chicago and the East. 17 1856—July 21—First through shipment of wheat to Liverpool by schooner Dean Richmond. Cargo, 14,000 bushels. 1856—First propeller built. The boat was named the Alleghany. 1856—November 14—Death of Solomon Juneau while on a visit to the northern part of the state. Age, 64. : 1857—First railway communication with the Mississippi. Completion of the Milwaukee and Mississippi Railway to Prairie du Chien. 1858—November 22—Chamber of Commerce inaugurated. Chamber occu- pied first floor of No. 1 Spring Street (now Grand Avenue). 1861—March 1—The Milwaukee Association of Commerce founded with John Nazro as its first president. It was first organized under the name of Merchants’ Association. On May 18, 1894, it was consolidated with the Manu- facturers’ Club and adopted the name Merchants and Manufacturers’ Associa- tion. In the year 1918 the name was changed to the Association of Commerce. 1861—November—lIntroduction of the first steam fire engine, named the “Milwaukee.”’ 1866—September 20—Death of Col. George H. Walker, one of the leading Pioneers of Milwaukee. Served as Mayor in 1851 and in 1853. 1869—January—Fire alarm telegraph set in operation under Chief Me- Laughlin. ee enemas 16—Death of Byron Kilbourn at Jacksonville, Florida, aged 69. _ Note:—In subsequent issues of the City Directory it is proposed to bring this Chronology down to date, and annually thereafter add to it the most important events of the preceding year. 18 Representative Milwaukee Concerns which have had a distinct part in “Milwaukee’s Century of Progress.” (Note—You will find the following list vividly indicative of the many and diversified interests of Milwaukee. The concerns mentioned are all prominent advertisers in the City Directory, and while an occasional leading concern may not be mentioned, the list as a whole will give you a very good conception of the strong foundation upon which the prosperity and growth of Milwaukee are founded. In many instances it has been necessary to refer to our file of old City Directories to verify dates and firm names.—The Pub- lishers.) CUDAHY BROTHERS COMPANY Founded 1844. The history of this Packing Company involves’ several changes of name. It was founded by John Plankinton, and in 1864 the name changed to Plankinton and Armour; in 1884 it became John Plankinton & Co.; in 1888 Cudahy Brothers; and in 1893 Cudahy Brothers Co. Today they are doing an annual business of about $35,- 000,000, a very considerable propor- tion of which is foreign. Perhaps the fact that they are packing 950,000 hogs this year may convey a better apprecia- tion of this Company’s business, which pays over a million dollars a year in wages locally. They employ about 1,300 people and their plant covers 16 acres. Capital stock, $1,600,000. Officers: Patrick Cudahy, President; Michael F. Cudahy, Vice-President and Treasurer; J. W. Boyden, Secretary; C. J. Cudahy, Asst. Treasurer; M. J. Connell, Asst. Secretary. JOYS BROTHERS Co. Founded 1844. From a small begin- ning, this firm of ship chandlers, awn- ing, tent and flag) manufacturers has grown until their products are known and distributed all over the country. They now occupy 23,000 square feet. Their first name was G. D. Norris & Co., in 1888 it became Joys, Norris & Co., and since 1891 has been Joys Brothers Co. Officers: A. M. Joys, President; John Joys, Vice-President; John Lunz, Secretary and Treasurer. PFISTER & VOGEL LEATHER CO. Founded 1847. When Guido Pfister and Frederick Vogel, Sr., commenced manufacturing leather in a modest way in a small plant on the south side of the Menomonee River, their tannery had an output of about 50 hides a day. On the site of their original plant now stands the great Menomonee tannery, which is but one of several plants. Each plant specializes in certain leathers, the Me- nomonee tannery tanning calf, veals and kip leather. In the Pevee Tannery across 19 the river Pevee Kid and Glove Horse leathers are made. The Pleasant Street Tannery on the Milwaukee River manu- factures harness and other vegetable tanned leathers. The Patent Leather plant at South Milwaukee is used for finishing P. & V. Patent Sides and Horse. The Cheboygan Tannery is in Northern Michigan, and tans hemlock sole leather. The large variety of leathers tanned makes it possible to put each hide received into the kind of leather for which it is best fitted. Hides are purchased all over the world, and the finished product is in turn sold in every country where there is a market. 10 Selling Offices are maintained in this country, 4 in England and 1 in Italy, which together with agents and repre- sentatives in many lands make “P. & Vv.” Leathers known wherever shoes are made. Leather has always been an important factor in equipping an army, and when war against Germany was declared, three thousand employees of Pfister and Vogel became American soldiers in every respect, except that they do not wear the uniform. Shoes, harness, sad- dlery, gloves, mittens, etc., are being turned out, in addition to supplying the regular civilian trade. The plants of this firm rank among the foremost in the United States in safety, sanitation and efficiency. Visitors come from all parts of the country to obtain first-hand knowledge of the extensive work done along accident prevention line. The Company employs its own physician, and maintains its own hospitals and nurses. Care is constantly exercised to see that employees’ work is that for which they are physically and otherwise adapted. The daily output is now 14,000 calf and kip skins, 7,600 sides of Upper and Harness leather, 1,500 sides of sole leather, 5,000 goat skins for glazed kid, and 1,500 horse hides for gloves. Of- ficers: Fred Vogel, Jr., President; Charles F. Pfister, Vice- President; Augustus H. Vogel, 2nd Vice-President; August E. Helmholz, Treasurer; Carl Maier, Secretary; Fred A. Vogel, Gen- eral Manager. MILLER BREWING CO. Founded 1848. At this time when Milwaukee’s Brewing interests have suf- fered a seeming death blow, it is a pleas- ure and a privilege for the publishers of this pamphlet to testify to the high regard in which this long established Milwaukee concern is held by its many friends. They have been staunch ad- vertisers in the Milwaukee City Direc- tory which started business the same year they did and the directory pub- lishers are not forgetful of their old- time supporters, without whose patron- age Milwaukee might have been minus a City Directory in some of the lean years gone by. Officers: Emil P. Miller, President and Treasurer; Clara A. Miller, Secretary. McKANE-LINS CO. Founded 1848. This firm is the suc- cessor to Romadka Brothers, well-known in Milwaukee for many years. They manufacture ‘“Kamlee’’ trunks and other leather goods; operating stores both on Wisconsin Street and Grand Avenue. Their products are sold not only locally, but throughout many states in the country. Officers: Christian J. Lins, President; Jos. P. McKane, Secre- tary and Treasurer. Cc. W. FISCHER FURNITURE CO. Founded 1849. A completely fur- nished 10-room display bungalow, em- bodying the newest ideas in home fur- nishings is a feature of this firm’s or- ganization today. This bungalow alone occupies several times the floor space covered by the original Charles W. Fischer store, later known as Charles W. Fischer & Sons, and more recently as the C. W. Fischer Furniture Co. It now requires a nine-story building and a four-story warehouse, a total of 95,000 square feet of floor space, to care for this company’s complete stock of furniture, rugs and draperies. The present officers are Frank C. Klode, President; Wm. J. Paetow, Vice-Presi- dent; Rudolph Kuenzli, Jr., Secretary; Joseph J. Kozourek, Treasurer. WISCONSIN ICE & COAL CO. Founded 1849. For nearly seventy years, three generations of Kopmeiers have been supplying ice to the local market. John T. Kopmeier started the business in the spring of 1849 and ice has been delivered continuously every day since under the supervision of his sons and grandsons. One small ice house has grown to ten large ones. They also distribute ‘‘common sense _ ice boxes”? and have recently added coal; when the name was changed from Wis- consin Lakes Ice and Cartage to the present style. Officers: John H. Kop- meier, President; Norman J. Kopmeier, Vice-President; Waldemar S. J. Kop- meier, Secretary; Jno T. Zilisch, Asst. Secretary; Gerhard J. Kopmeier, Treas- urer; John F. Zilisch is Business Man- ager. 20 FIRST NATIONAL BANK Founded 1850. ‘The First National Bank of Milwaukee is an outgrowth of the Farmers and Millers’ Bank. Their magnificent bank and office building is one of the sights of Milwaukee. Their last statement showed deposits of over $36,000,000 and total resources of $45,633,808.82. The combined capital, surplus and undivided profits of the First National Bank and the First Trust Company, affiliated with it, are $5,081,- 668.39. It requires about 170 em- ployees to handle the details of this bank’s business, which includes many small accounts as well as those of lead- ing concerns. Officers: Fred Vogel, Jr., President; Fred T. Goll, Vice-President; BE. J. Hughes, Vice-President; Henry Kloes, Vice-President; A. W. Bogk, Cashier; Oscar Kasten, Assistant Cash- ier; A. G. Casper, Assistant Cashier; Geo. C. Dreher, Assistant Cashier; Geo. E. Fleischmann, Assistant Cashier; W. C. Haas, Manager Foreign and Savings Department; John C. Partridge, Man- ager Bond Department. JOHN PRITZLAFF HARDWARE CO. Founded 1850. If this sketch were the biography of John Pritzlaff, a very | interesting chapter would deal with the landing of a young man at the New York immigration station in 1839, with- out a cent in his pocket and ten dollars in debt, and with the work and adven- tures which were his fortune until he became a porter in Clark Shepardson’s hardware store in 1843. In the first City Directory of Milwaukee, issued in 1848, we find John Pritzlaff listed as a porter at Nazro & King’s, who had suc- ceeded his former employer. In the fol- lowing year, while working from five in the morning till ten at night, for which he received the magnificent salary of $35 a month, he decided to start in business for himself. His employer per- suaded him to defer leaving him for a year, at which time he would furnish the capital to set young Pritzlaff up in business. In due course the sign of John Pritz- laff & Co. appeared, the firm consisting of John Pritzlaff and A. F. Suelflohn, who furnished the time and ability to work, and Henry J. Nazro & Co., who furnished the capital. In 18538, Mr. Suelflohn retired from the firm and in 1866 Nazro & Co. withdrew. The name then became John Pritzlaff, and in 1880 it became the John Pritzlaff Hardware Co. Thus was laid the foundation of a Company which to-day employs 450 people, and whose warehouses cover more than 15 acres. Hardware, iron, steel, metals, automobile accessories and sporting goods are the principal lines carried. Officers: Fred C. Pritzlaft, President; Fred F. Luedke, Vice-Presi- dent; Franz Wollaeger, Treasurer; Ed- win Wollaeger, Secretary. GEORGE H. RUSSELL CO. Founded 1850. Perhaps the strength of this Agency and its part in ‘“‘Milwau- kee’s Century of Progress” are best in- dicated by the fact that their companies have paid Milwaukee policyholders’ losses totalling over $3,850,000.00. In 1917 they collected premiums amount- ing to more than $704,000.00. The late Cc. J. Cary started the business with a desk as his office; on his death in 1892 the business was consolidated with the Geo. H. Russell Agency and in 1913 the present corporation was formed. Their present organization of twenty-two peo- ple is well equipped to handle all kinds of insurance, which they make a special- ty of placing in ‘Millionaire Companies Only.’”’ Capital stock, $100,000.00. Of- ficers: Geo. H. Russell, President; Wm. Ross Wilson, Vice-President and Treas- urer; H. E. Lasche, Vice-President; H. F. Washburne, Vice-President; F. J. Lewis, Secretary; C. J. Schwarten, As- sistant Secretary. MILWAUKEE HEROLD Founded 1851. In 1892 George Brumder founded the Germania as an evening newspaper, and in 1905 he con- solidated with the Germania the Mil- waukee Herold, a morning paper which had been established since 1851. Some- time before the Herold had absorbed the Seebote, and the Germania likewise had purchased the Abend-Post, so that in the Herold of today we really have one strong morning, evening and Sun- day newspaper, the modern successor to a number of smaller papers which served their day. The Herold ranks as the 3rd daily newspaper printed in Milwaukee. In May of this year, the name was changed to the present style, and the Milwaukee Herold, which is printed in the German language, is carrying on a strong, patriotic campaign educating many of its readers who do not under- stand English to a true conception of American policies and ideals in the present war. Officers: H. O. Brumder, President and Business Manager; George F. Brumder, Treasurer; H. P. Brumder, Secretary; Gustave Haas, Managing Editor. MILWAUKEE GAS LIGHT COMPANY Founded 1852. We are often prone to forget the part that our public utili- ties have in the upbuilding of com- munities, and few concerns anywhere have done more to help their cities grow than the Milwaukee Gas Light Company. From a small beginning, they have kept pace with and anticipated the growth of Milwaukee, until they are now annually supplying 4,500,000,000 feet of gas to Milwaukee and suburbs, including the Gas Companies of West Allis and Wau- watosa. Their products also include coke, tar and ammonia. Over 600 miles of gas mains are utilized in distributing their principal product. The local of- 21 ficers are: Sheldon J Glass, Vice-Presi- dent; R. B. Brown, General Manager, and Edward Haase, Secretary and Treasurer. NATIONAL EXCHANGE BANK OF MILWAUKEE Founded 1854. Civil War veterans recall the Bank of Milwaukee, which in 1865 changed its name to the National Exchange Bank of Milwaukee. For Many years this bank has been render- ing a conservative yet progressive bank- ing service to a large number of de- positors, evidenced by their present re- sources of about $12,000,000. They have a capital of $500,000 and surplus and undivided profits over $600,000. Officers: J. W. P. Lombard, President; Grant Fitch, Vice-President; Wm. M. Post, Cashier; G. W. Augustyn, Asst. Cashier. GETHER ELECTROTYPE COMPANY Founded 1855. Few of those who have followed the fortunes of the print- ing and allied trades locally for many years can recall when the first electro- typing equipment was brought here from Buffalo, but in the succession of firms representing the development of the above concern, some familiar names will be found. L. B. Benton and Wil- liam E. Cramer, the latter of the Even- ing Wisconsin, succeeded one Noonan who started the business. Cramer short- ly sold his interest and the firm became Benton & Gove; Benton and Waldo suc- ceeded Benton and Gove; later the busi- ness which then included both print- ers’ supplies and electrotyping was sold to the American Type Founders Co., who in turn sold it in 1897 to Gether and Drebert Co. In 1906, H. J. Hin- kamp bought an interest in the business and in 1911 the printers’ supply depart- ment was again sold to the American Type Founders Co., H. J. Hinkamp and Paul C. Poenish acquiring the electro- type shop and have continued it under the present name since that time. MARQUETTE UNIVERSITY Founded 1855. When the Jesuits came to Milwaukee they laid the foun- dation for what has since become a great University and which is destined for even greater growth during the next few years. They opened St. Aloysius Acad- emy in 1857. In 1864 the school was incorporated as Marquette College. In 1906 under a new charter, it became a University, and in the years that have followed has developed in a non-sec- tarian way until it is now an institution of and for all people. In a recent campaign for funds to take care of its growing and war time needs, Marquette has had the unstinted endorsement of Milwaukeeans of all creeds in such a way that its future has become a rosy part of the city’s forward outlook. As at present organized the University consists of the following departments: College of Arts and Science, Applied Science and Engineering, School of Dentistry, R. A. Johnston College of Economics, School of Journalism, School of Law, School of Medicine, Conserva- tory of Music, School of Pharmacy, Training School for Nurses, Marquette Academy, University High School. It is in addition an accredited school of the United States Army and all work is being reorganized as a part of our great American War Machine. The Board of Regents is a bond of union between the University and the citizens of Milwaukee. Marquette is designed to be the University of the city of Milwaukee and as such to form an important factor in the civic life and development of the city, and the public spirited members of the Board of Regents are working constantly with the interests of both the University and the city in view. The Executive Of- ficers are: Rev. Herbert C. Noonan, S. J., President; Rev. James D. Foley, S. J., Secretary; Rev. Eugene Rudge, S. J., Treasurer, OTTO PIETSCH DYE WORKS Founded 1855. From a small begin- ning this firm has become the largest dye works and dry cleaners in Wiscon- sin. The cleaning of theatrical costumes is a specialty. The present officers are: Edgar A. Ulbricht, President and Treas- urer; Frank A. Moratz, Vice-President. SECOND WARD SAVINGS BANK Founded 1855. ‘‘The Bank of Per- sonal Service in Milwaukee’ is still doing business at its original location, and any who are familiar with their present beautiful bank building will readily agree that they give every evi- dence of continuing right there for many years to come. Total assets of about $23,500,000 testify that they are continually making good on their slogan. Officers: J. E. Uihlein, President; Chas. C. Schmidt, Henry Bielfeld, Albert C. Elser and J. U. Lademan, Vice-Presi- dents; G. L. Weigle, Cashier; W. G. Whyte, Asst. Cashier. NORTHWESTERN MUTUAL LIFE INSURANCE CO. Founded 1857. No one who has ever seen the present home of the North- western Mutual will ever forget it, and most people who come to Milwaukee see it either coming or going. It is a mag- nificent structure, and embodies all the experience and modern ideas in Insur- ance Home Office Building which the Company has acquired in building two preceding Home buildings locally. Both of the “Old Insurance Buildings are still used and rank among the important of- fice buildings of the city. To-day it seems almost impossible to think of the Northwestern Mutual hav- ing but two employees, but such was the 22 case when it started in business in a small upstairs room in Janesville. Then it was chartered as the Mutual Life In- surance Company of the State of Wis- consin, but the name was changed to the present style in 1865. The beginning of this year the total assets were $393,533,923.60. It has more money invested in farm loans than any other business institution in the country, and for many years last past the farmers, as a class, were its largest insurers. The annual meeting of the selling force, who come from all parts of the country, is one of the most noteworthy conventions held locally. The Northwestern Mutual is essentially a company ‘‘of and for the common people.’ Officers: George C. Markham, President; W. D. Van Dyke, Vice-President; P. R. Sanborn, Second Vice-President; A. S. Hathaway, Secre- tary; J. W. Fisher, M.D., Medical Di- rector; Percy H. Evans, Actuary; George E. Copeland, Superintendent of Agen- cies, and John Barnes, General Counsel. ALLIS-CHALMERS MFG. CO. Founded 1860. The Edward P. Allis Co. at that time occupied nearly half an acre of space and employed about seventy-five people. Contrast this with the present-day Allis-Chalmers plants covering about 135 acres and employing 8,000 people. In 1901 the name was changed from Edward P. Allis Co. to Allis-Chalmers Co. and in 1913 to Allis- Chalmers Mfg. Co. It requires a cap- ital of $42,500,000 now to handle the $30,000,000 annual sales of this gigan- tic Milwaukee industry, consisting of electrical-steam, turbine-steam, gas and oil engines, hydraulic turbines, pumping engines, mining, crushing, cement ma- chinery, flour, saw-mill machinery, and farm tractors. The world is their mar- ket. Plants include the Reliance and West Allis Works locally and a Cincin- nati plant covering 18% acres. Officers: Otto H. Falk, President; Max W. Babb, Vice-President and General Attorney; H. Woodland, Secretary and Treasurer; W. A. Thompson, Comptroller. WM. FRANKFURTH HARDWARE CO. Founded 1861. The names Frank- furth and Hardware have been syn- onymous in the minds of many people throughout Wisconsin and contiguous states for many years. The growth of this firm has been steady and continu- ous, and the floor space of 2,400 square feet originally occupied could be placed Many times in their present quarters covering 154,000 square feet. In 1886 the name was changed to Wm. Frank- furth & Co., Incorporated, and later to the present style. The officers are: Lorenz Frankfurth, President; Erwin Foerster, 1st Vice-President; Frank S. Rost, 2nd Vice-President; Rudolph Clauder, Secretary and Treasurer. BURDICK-ALLEN-DIETAS CO. Founded 1862. In the present offices a photograph of 9 men and 2 boys who constituted the force of Burdick, Armi- tage & Allen, printers, then located at 416 Broadway, where the new Tele- phone Building stands, occupies a prom- inent position. In the background, posters announcing that Barnum & Bailey’s Greatest Show on Earth would appear in Milwaukee on August 31, 1890, call attention to the fact that the annual] visit of the circus then as now was an important event. Nelson C. Hawks started in the print- ing business at the northwest corner of West Water and Spring St. (now Grand avenue). In a few years the firm was Hawks & Burdick; in 1875 it became Burdick & Armitage; in 1888 the name was changed to Burdick, Armitage & Allen; in 1893 Mr. Armitage retired, and the firm of Burdick & Allen contin- ued until 1916, when the present com- pany was formed, through a consolida- tion with the BE. A. Holmes Co. They are publishers and printers, making a specialty of linotype composition for the trade. The extent of the present plant and equipment is indicated by the fact that they linotype the 2,000-page City Directory in five weeks, without inter- fering with other work. Officers: Wil- liam S. Allen, President and Treasurer; Chas. F. Dietas, Vice-President. SHADBOLT & BOYD IRON CO. Founded 1863. There have been many changes in the products handled by this firm since it started with ten emyloyees over half a century ago, but early business friendships have been carefully and painstakingly developed until the products of heavy hardware, blacksmiths’ and automobile supplies, wagon and carriage woodwork distrib- buted by this firm, always at wholesale, have made a market all over the north- western states and Canada. In 1888 the name was changed from the original Shadbolt & Boyd Co. by the addition of the word “Iron.” 241,000 feet of floor space are required today to house their immense stocks. The officers are: Sarah M. Boyd, President; F. R. Ellis, Vice-President; Price M. Davis, Second Vice-President; John S. Blakney, Secre- tary; Irwin R. Shadbolt, Treasurer. SPENCERIAN BUSINESS COLLEGE Established 1863. The late Robert C. Spencer was the founder of this in- stitution, and for over 50 years was its active head. It has trained over twenty thousand young men and women for successful business careers, and has made a distinct impression on the edu- cational and commerial life of the city and state. It continues under the auspices of Mr. Spencer’s family, and thrives as the leading commercial and shorthand school of Wisconsin and the 23 Northwest. Among such schools, it stands distinctly in a position by itself. Edward W. Spencer is President and Supervising Director. FEHRER & MEYER CO. Founded 1864. When Louis Auer, Sr., started his little business in the old Second Ward Savings Bank building he laid the foundation for an organization that has contributed materially to Mil- waukee’s progress. In 1878 Louis Auer, Jr., entered the firm. In 1912 the busi- ness moved to the second floor of the Metropolitan block, Third and State streets, where it now occupies about 5,000 feet of floor space, doing a home building and general real estate busi- ness, including insurance and loans. Joseph Fehrer and Frank J. Meyer, co- partners, are the present proprietors. GEORGE BURROUGHS & SONS Founded 1867. Old residents remem- ber George Burroughs’ first little store on East Water street, which was both store and residence. Today the busi- ness fills four full floors and the Bur- roughs Knickerbocker Wardrobe Trunk has a nation-wide reputation. They manufacture trunks, sample cases and leather goods. George Burroughs has turned over the active management to his son, W. W. Burroughs, but still takes a lively interest in the business and the growth of Milwaukee. VILTER MANUFACTURING CO. Founded 1867. Like most of Milwau- kee’s leading manufacturers, this firm started in a modest way, in fact they had but 3 employees in 1867. Today, their products of ice making and re- frigerating machinery; Corliss and Pop- pet Valve engines, total $1,500,000 an- nually, and are distributed in all parts of this country and in many foreign countries. 550 people are employed. Peter Weisel founded the business. In 1879 it became Weisel and Vilter. In 1886 the name changed to The Weisel & Vilter Mfg. Co., and in 1893 to the Vilter Mfg. Co. Their present capital and surplus are over one million dol- lars. Officers: Theo, O. Vilter, Presi- dent; Ed. F. Goes, Vice-President; Wm. O. Vilter, Secretary and Treasurer. BLOEDEL’S JEWELRY, INC. Founded 1868. This pioneer jewelry house first opened business on the pres- ent site of the Majestic Theater, later moved to the corner of Grand Avenue and .West Water, and more recently to 216 Grand Avenue, in the Merrill Building. Adam Bloedel was in the business alone in the beginning, later the firm was Bloedel and Mueller, then A. Bloedel, and is now Bloedel’s Jew- elry, Inc., consisting of Adam Bloedel and his son, Herman H. Bloedel. NORTHWESTERN NATIONAL INSUR- ANCE COMPANY Founded 1869. Last year this Com- pany had a premium income of $3,748,- 248.84 from fire, tornado, marine and automobile insurance written in 42 states and Canada. It requires 210 salaried employees and 6,000 commis- sion agents to care for this business. Compare this and the Insurance Com- pany’s building at the corner of Wiscon- sin and Jackson Streets with their be- ginning in 2 small rooms, where they employed 12 people, and you obtain some conception of how this Company has grown. 26 of their employees are in the Service. They have total assets of $7,844,162.05, including half a mil- lion dollars in Liberty Bonds. Officers: Alfred F. James, President; Wm. D. Reed, Vice-President; Joseph MHuebl, 2nd Vice-President; Lubin M. Stuart, Secretary; Herman A. Schmidt, Asst. Secretary. THE SENTINEL BINDERY Founded 1869. For many years the Sentinel Bindery was owned and oper- ated by the publishers of the Sentinel. John C. Salzer had charge of the bindery during the last fifteen years of their ownership and then bought it in 1896. Since that time it has been located in its present quarters where many of the more important regular jobs of com- mercial and edition work are handled with care and dispatch. Among these each year is the City Directory. The business has grown from a small start to one of the leaders in the state and the present plant includes a full equip- ment of modern bookbinding machinery of every character needed. John C. Salzer is the sole proprietor. BIERSACH & NIEDERMEYER CO. Founded 1870. The sheet metal products of this firm, including’ fire- proof windows and doors, are distributed over half a dozen states, and from a floor space of 600 square feet the business has been expanded until 54,000 square feet are now required. Their capital stock is $50,000 and their an- nual sales about $120,000. Officers: L. D. Biersach, President; Eugene Bier- sach, Vice-President; O. A. Hoffman, Secretary. CONCORDIA FIRE INSURANCE CO. Founded 1871. For many years the Concordia has occupied a leading posi- tion as a local Fire Insurance Co. in Mil- waukee and Wisconsin, although the business today extends to all parts of the country. When one starts to look back over a file of City Directories to see how the city has grown, the ad- vertisement of the Concordia on the “Back Bone” stares one in the face from so many of these old volumes, that their present prominence in the local field is 24 not wondered at. The last statement of the Concordia shows total assets of $3,- 116,945.65. Their capital stock and surplus to policyholders aggregate $1,- 106,374.34, but the extent of their busi- ness is perhaps more easily compre- hended by a layman from the fact that their net premiums written in 1917 amounted to $1,715,740.82, and that they have paid losses since their organi- zation totalling over twelve and one-half million dollars. The Concordia is essen- tially a Milwaukee Company, its di- rectors all being leading business men of the city. Officers: Gustav Wol- laeger, Jr., President; Wm. A. Starke, Vice-President; Geo. P. Mayer, Vice- President; Frank Damkoehler, Secre- tary; Wm. EH. Wollaeger, Asst. Secre- tary; Jas. M. Moran, Agency Superin- tendent. JOHN SCHROEDER LUMBER CO. Founded 1871. ‘A dozen boards or a dozen carloads” is the slogan of this firm, which specializes in complete lum- ber service from the tree to the cus- tomer. They own their own forests, Apostle Isles, Lake Superior, with lum- ber camps at Presque Isle and Oak Island, tow their logs to Ashland, cut and saw them in their own saw mills, and ship by water and rail to Milwau- kee, where they are milled and cut to detail in their own planing mills. Four employees constituted the organization in 1871, whereas today it requires an army to manufacture their production of about $2,000,000 a year. Their present capital stock and surplus are $1,737,329.48. Officers: Henry H. Schroeder, President; Edwin H. Schroe- der, Vice-President; Fred J. Schroeder, Secretary-Treasurer. JULIUS LANDO Founded 1872. While Julius Lando is known to almost everyone locally as a leading optician and optometrist, and has built up his reputation as such by long and conscientious skilled service, he has another branch of his business which is better known to the trade only. He specializes in surveyors’, philosoph- ical and mathematical instruments, ther- mometers for all purposes, and is rec- ognized as an authority in such things. At present he is enjoying a well-earned vacation in California, the business be- ing handled by his nephew, David White. LEEDOM, MILLER & NOYES Co. Founded 1872. This corporation was formed through a combination of the W. T. Durand Agency and the James B. Leedom Agency, both of which were well-known and large underwriters. Their premium income has increased yearly until they are now one of the largest agencies in the state. Insurance of all kinds is written, and 13 of the largest and best fire insurance com- panies are represented. They are State General Agents for the Hartford Acci- dent and Indemnity Co. of Hartford, Conn., and the American Bonding and Insurance Co. of Sioux City, Ia. This agency was the first in the state to in- stall and maintain a complete ‘“En- gineering and Inspection Department,’’ which gives expert service to the in- surers, enabling the insured to reduce their rates, improve the physical condi- tion of their property, and curtail fire waste. This agency employs 20 people. Officers: James B. Leedom, President; George B. Miller, Vice-President; Has- kell Noyes, Secretary; Hampton B. Lee- dom, Treasurer. ROUNDY, PECKHAM & DEXTER CO. Founded 1872. Prices averaged higher than today when twenty people working together in a four-story build- ing were able in 1872 to do a very rep- resentative wholesale grocery business in Milwaukee under the name of Smith, Roundy & Co. In 1878 the name was changed to Roundy, Peckham & Co. and in 1903 the present firm name was adopted. Today this firm of wholesale grocers, coffee roasters, sugar grinders and cigars and tobacco distributors han- dles sales of $3,000,000 annually over a territory embracing five states. They are doing their share to extend the name and fame of Milwaukee as a ‘Trading Post.”’ Officers: Charles J. Dexter, Presi- dent; Fredk. C. Comstock, Vice-Presi- dent; Edward M. Dexter, Vice-Presi- dent; James McLeod, Secretary; Wm. H. Edwards, Treasurer. MOLITOR BOX CO. Founded 1876. From a 3-employee concern in one small room has grown a business that now occupies a seven story building, containing nearly 100,000 feet of floor space. An annual output of about $500,000 in paper boxes, mailing tubes and mailing cases, and from this small beginning has also sprung one of the largest paper mills and box factories under one roof—the Hummel & Down- ing Co. The officers of the Molitor Box Co. are: J. P. Hummel, President, and Mary Molitor, Vice-President and Treas- urer. R. J. SCHWAB & SONS CO. Founded 1876. Many of the first “silt edge heaters’ manufactured by this firm are still in use, and it is the Company’s policy to keep all its old patterns, so that users of these old heaters may still obtain service on them, even after more than a generation’s use. Originally known as Schwab and Sercomb, the business was organized in 1901 under the present style, and today their output is distributed in many states, including Pennsylvania and New Jersey. Officers: R. J. Schwab, Presi- dent; Henry E. Schwab, Vice-President and Treasurer. 25 A. GEORGE SCHULTZ & CO. Founded 1877. A specialty of paper boxes for clothiers, department stores, milliners, laundries, cleaners and dyers is an important part of this well-known manufacturers’ business, which includes paper boxes of every description. Of- ficers: Fred Weinhagen, President; Geo. Weinhagen, Vice-President and Treasurer; Edwin L. Debell, secretary. P. H. REILLY & SON Founded 1878. For forty years this firm has been carefully building up a reputation as tailors to Milwaukee’s best dressed men. Not only does their trade include many conservative, middle aged men, but they have kept constantly up to date on fabrics and touches which appeal to the younger business men of the community. Joseph G. Reilly is the present head of the business. F. MAYER BOOT & SHOE CO. Founded 1880. ‘‘Honorbilt” is a trade name. How well it stands for a firm that has built from a small two- story building with an output of about 100 pairs of shoes a business that now turns out 10,000 pairs of dependable shoes per day and gives employment to about 1500 people. ‘‘Martha Washing- ton” shoes for women and ‘‘Dry Sox” shoes for men are other products which have carried the Mayer prestige far and wide. No small share of the credit for the important position which Milwaukee enjoys as a shoe producing center be- longs to the F. Mayer Boot & Shoe Co., which up to 1884 was known as F. Mayer & Co. The present output, val- ued at $5,500,000, is distributed all over America, to Cuba, Alaska, Mexico and South Africa. The firm is capitalized at $1,500,000 and has a surplus of $400,000. In its efforts to keep up to date with war-time demands, more and more women are being employed, and a nurs- ery for babies of women employees re- cently opened by this Company is an in- novation in employees’ welfare work that is attracting much attention. The officers are: George P. Mayer, Presi- dent; Fred J. Mayer, Vice President; Geo. F. Mayer, Secretary; Adam J. Mayer, Treasurer; George B. Smith, As- sistant Secretary. SCHWAAB STAMP & SEAL COMPANY Founded 1881. This is one of the oldest concerns of its kind in the coun- try. It was established by Andrew Schwaab and has built up a nation-wide business manufacturing and distributing rubber stamps, steel dies and stamps, seals, name plates and automobile name plates. Berthold W. Fueger, Secretary and Treasurer, is the active Manager of the business. WILSON DETECTIVE AGENCY Founded 1881. ‘Charlie’? Wilson is an unusual detective. While many de- tectives know many people in the com- munity, few of them ever obtain such personal acquaintance and popularity as Charles W. Wilson enjoys. He covers the local field thoroughly and is con- stantly employed by many leading cor- porations, manufacturers, mercantile concerns, attorneys and individuals in legitimate detective work. His agency does not operate for rewards nor en- gage in divorce cases. Charles W. Wil- son is the Principal. MILWAUKEE JOURNAL Founded 1882. Thirty-six years ago Lucius W. Nieman founded the Milwau- kee Journal, and has been its guiding mind ever since. battlefields of France, studying the war at first hand, so as to bring back to the readers of his paper his own vivid, per- sonal knowledge of our war against the Hun. Before starting his own paper, Mr. Nieman had acquired a ripe expe- rience as a Journalist and Editor on the staff of the Milwaukee Sentinel, of which he had been City Editor and later Managing Editor. From a small begin- ning, employing about 30 people, the Journal has grown to be Milwaukee’s leading paper, requiring the services of over 350 people in the production of its daily and Sunday editions. It is not only ‘“‘supreme in Milwaukee, but is dominant ir Wisconsin.’’ Newspaper makers everywhere recognize the Mil- waukee Journal as a truly metropolitan newspaper. It has always been a staunch all-American advocate and for many years has been steadily fighting German propaganda in various forms. One cannot transact business with the Journal without unconsciously appre- ciating the personnel of the alert, energetic, courteous staff which Mr. Nie- man has built up. Officers: L. W. Nie- man, President; J. E. Dodge, Vice-Presi- dent; E. A. Belda, Secretary. WADHAMS OIL COMPANY Founded 1882. Employed five people. First Known as Wadhams, Isted and Halsted, later as Wadhams, Magie & Co., then as the Wadhams Oil & Grease Co. and more recently as the Wadhams Oil Co. They have built up a business ag- gregating $2,500,000 a year in lubricat- ing and illuminating oils, gasoline, soaps and chemicals on a quality basis, evi- dence of which is found in the artistic gasoline stations which they are erect- ing in various parts of the city. Of- ficers: S. S. Cramer, President; F. J. Kipp, Vice-President; G. A. Streeter, Vice-President; H. W. Dodge, Vice- President; L. McNally, Secretary; E. H. Kullmann, Treasurer; H. J. Noyes, As- sistant Treasurer. Today he is on the: 26 GOODYEAR RUBBER CO. Established 1883, in Milwaukee. The Goodyear Rubber Co. itself is one of America’s long established concerns, having been founded in 1853. They realized the importance of the Milwau- kee market many years ago and their business in this section has prospered and expanded to a large volume. They sell all kinds of rubber goods. James Suydam is Manager of the local store. EDMUND GRAM Founded 1883. Closely allied with the steady development of the musical arts in Milwaukee is the Edmund Gram Music Co., which sells Steinway, Weber, Stock, Kranich and Bach, and their own make of pianos and pianolas, as well as Edmund Gram and Vocation Phono- graphs. In addition to their retail busi- ness, they operate their own factory on Eleventh Street. Edmund Gram is the Proprietor. STANDARD PAPER COMPANY Founded 1883. The Standard Paper Company, now one of the largest paper houses in the northwest, first occupied the basement and first floor (100 x 120 square feet) of the building north of the Evening Wisconsin Company on Mil- waukee Street, with fifteen employees. Increasing business made several re- movals necessary, but for sixteen years they occupied the building on the corner of West Water and Sycamore Streets. In 1913 they purchased their present site, No. 264-276 Milwaukee Street, and shortly after erected the building which ‘is now their permanent home. This modern’ reinforced concrete building gives them floor space of 108,- 000 square feet and is equipped with all the appliances and facilities for hand- ling the business carefully, economical- ly and expeditiously. The Company employs about eighty persons and its annual sales, amounting to one and one-half million of dollars, are distributed throughout Wisconsin and the Northwest. Officers: F. O. Butler, President; J. F. Butler, Vice- President; C. L. Blanchard, Treasurer, W. R. Mershon, Secretary. Mr. Blanch- ard and Mr. Mershon are the resident and managing officers of the Company. WISCONSIN IRON & WIRE WORKS Founded 1884. If you will examine the ornamental bronze, wire and iron work in the new Milwaukee Athletic Club, the Wisconsin Hotel, the Miller Theatre, the Wells Building and the Hotel Pfister, you will obtain some con- ception of the kind of work executed by the Wisconsin Iron & Wire Works. In its early days, this firm was known as the Reliance Iron and Wire Works, the change in name taking place in 1891. They occupy about 40,000 square feet of floor space and distribute over $300,000 worth of their products to all parts of the world each year. Many of their products go to Cuba, Porto Rico, Japan and Australia. Officers: G. H. Norris, President; E. A. Earnest, Vice- President; Emmett L. Richardson, Sec- retary. WELLS BUILDING DRUG COMPANY Founded 1886. Among the vast variety of modern merchandise which drug stores of today offer to their patrons, one often forgets the real basic service on which drug store success is founded. In the Wells Building Drug Company, however, the compounding of prescriptions for Milwaukee’s leading physicians is a feature, the business necessitating a branch in room 432 of the First National Bank Building, par- ticularly on this account. In times of need, one may always feel sure that at “Milwaukee’s Highest Quality Drug Stores” they are sure to receive the exact prescription which the doctor calls for, without fear of substitution. It is around a prescription department, there- fore, that H. E. Kraft, the proprietor, has built his extensive business as a metropolitan down-town drug store. HUGO KOEFFLER Founded 1887. In the handling of central or down-town business property a knowledge of values obtained over a period of years is a prime requisite to success. For many years Hugo Koeffler has been analyzing Milwaukee property values and tendencies, with the result that his general real estate, insurance and loan business is largely confined to central business property and the hand- ling of estates. Originally in the Iron Block, we find from reference to old City Directories that he moved in 1893 to the Pabst Building, where his offices con- tinue to be located. HANAN & SON Established 1888, in Milwaukee. The value of all City Directories is well il- lustrated by our successful search for data regarding this firm. Through the old books we have found that John Hanan, President of the Mann Shoe Co., resided in New York City. Later books showed that in 1895 the local firm be- came Hanan-DeMuth Co., in 1908 it was changed to the Hanan-Tiedemann Co. and in 1910 it became Hanan and Son. In 1916 the present store at 205 Grand Avenue was a branch, but it has since become the main store. M. W. C. Big- gam is the local manager. KEMPSMITH MANUFACTURING CO. Founded 1888. Occupied about 500 square feet of space and employed ten people. Prior to 1901 it was known as the Kempsmith Machine Tool Co. To- day, this Company, which devotes its entire energies to manufacturing mill- 27 ing machines, occupies 90,000 feet of space, employs about five hundred peo- ple and distributes an annual product of about $2,000,000 over a world wide market. The officers are: Paul E. Thomas, President and Treasurer; John Goetz, Vice-President; F. Wollaeger, Jr., Secretary; HE. E. Leason, Assistant Treasurer; Peter Lowe, Assistant Secre- tary. KURYER POLSKI Founded 1888. There are over twen- ty thousand Polish homes in Milwaukee city and county, and in most of these the Kuryer Polski is read daily. It is the oldest Polish daily in the United States, and for 30 years has been light- ing the way for Poles who have chosen to make Milwaukee and vicinity their permanent home. When started, it had but 3 employees, while today it ranks as one of the important and leading daily newspapers in Milwaukee, where the Polish population is far more extensive than many people realize. A job printing plant is operated in connection. Of- ficers: Michael Kruszka, Publisher and President; S. Zwierzchowski, Vice-Presi- dent; C. Dziadulewicz, Secretary and Treasurer. THE MILWAUKEE TIMES Founded 1888. Within the hearts of many people there exists a fondness for and appreciation of the value of a week- ly newspaper, particularly when a city has grown so large that the big metro- politan dailies cannot or do not give to their particular section all the news the readers desire. But it requires ex- ceptional ability on the part of a pub- lisher, together with real policies that meet with popular approval for an Eng- lish weekly to build such a place for it- self as Henry Towell has done with his Milwaukee Times. A few weeks ago, when their 30th anniversary edition made its appearance, it startled many people to realize how rapidly the South Side of Milwaukee and the adjoining vil- lages had come to the front, and to see how remarkably diversified the indus- tries had become. The Milwaukee Times was founded by Henry and George Towell, who came here from England where they had had previous successful newspaper experience. In 1898, Henry Towell purchased the interests of his brother and has since been the sole owner. In the 30 years of its existence, the Times has always been located on Grove Street, and their present plant and equipment is complete and up to date, not only for the printing of the paper, but for handling job printing of the better grade. Independent in poli- tics, the Milwaukee Times has always played an important part in the civic and industrial life of the community and is a force to be counted on to reach South Side readers at a low cost. NORTHERN CONSTRUCTION CO. Founded 1888. When Henry Ferge started business as a carpenter he laid the foundations for two businesses, for from his efforts grew the Ferge and Keipper Co., now the Interior Wood- work Co., and the Northern Construc- tion Company, so known since 1900. They are said to be the largest general contractors in Milwaukee and are equipped to build ‘‘anything—anywhere —any time.’ Since 1900, among other large jobs, they have built 21 United States post offices and a government warehouse, principally in Wisconsin and northern Michigan. Officers: Henry Kimpel, President; Theodore Neubauer, Vice-President; Wm. C. Bensemann, Secretary-Treasurer; Richard C. Ferge, General Manager. BADGER DYE WORKS Founded 1889. The business of this firm has constantly increased from its inception, and they have a state-wide reputation as experts and artists in their line. Officers: Ernest Krahnstover, President; Julius E. Krahnstover, Vice- President; Wm. L. Krahnstover, Secre- tary and Treasurer. WILLIAM MARNITZ CO. Founded 1889. In their line, this firm of merchant tailors have qualified as prize winners again and again. Each year the Custom Cutters’ Association award prizes and honorable mentions for the best designed and finished gar- ments. In the Marnitz establishment you will find not only one, but a num- ber of awards testifying to the excellence and superiority of their productions. They have made many friends and patrons throughout the city and state. Officers: Wm. Marnitz, President; Charles Marnitz, Secretary and Treas- urer. WISCONSIN COLLEGE OF MUSIC Founded 1899. Milwaukee’s promi- nence as a musical center has been ma- terially developed through the efforts of the Wisconsin College of Music, which has grown from a modest beginning until it now has a faculty of over 70 and is handling five times as many stu- dents today as in its early days. Stu- dents come from all parts of the United States and Canada. During the 1917- 1918 season, no less than 172 pupils’ recitals were given by the College, which recitals are of inestimable value to the students, inasmuch as they pre- pare them for public appearance. Hans Bruening and Clarke Wooddell are the directors. WISCONSIN CONSERVATORY OF MUSIC Founded 1899. The growth of “The Conservatory” is well indicated by a comparison of their original space of 28 ten rooms and a recital hall with their present commodious quarters, including suites aggregating 29 rooms and recital hall. The faculty of 26 teachers has increased to 60. Bach year has seen a healthy increase in students, and last year the enrollment totaled close to 1500 pupils, who paid tuition rates varying from 50c to $6.00 per lesson. Music, Languages and Dramatic Art are taught, and the influence of the institu- tion extends far and wide. Officers: Theo. Dammann, President; Wm. H. Upmeyer, Vice-President and Treasurer; Emil H. Koepke, Secretary and Man- ager; Wm. Boeppler, Director; Mrs. Louis F. Frank, Director. OFFICE SPECIALTIES SALES CO. Founded 1890. This name is inter- changeable with that of E. D. Haven, its President and Treasurer, who sold the first typewriter introduced in Mil- waukee and has been prominently identified with the local marketing of up to date office appliances ever since. Today his business in Sundstrand Adding Machines, Corona Portable Typewriters, the Neostyle Duplicating Machines and other office machinery of proven merit extends all over the state and the upper Peninsula of Michigan. Ed. Haven is personally known to hosts of patrons as ‘“‘the office specialty man,’’ who ac- cept his recommendation as to such equipment in the full knowledge that they are profiting by the experience of one who thoroughly knows his field and is in business to stay. WINDSOR MANUFACTURING CO. Founded 1890. Leslie W. Davis, sole proprietor, is in the United States Navy, training as a Jackie at the Great Lakes Station. The business is under the management of H. Dorschel, They man- ufacture lead pipe, sheet lead, block tin pipe, solder and traps, and are dealers in pig lead and pig tin. They have built up an extensive trade in lead work of every description, especially for the Chemical Industry, and specialize in lead burning. Their products are well known throughout Wisconsin and sur- rounding states. CHAIN BELT CO. Founded 1891. Starting in a small way making only detachable chains for agricultural purposes, the Chain Belt Co. have built up a nation-wide and nationally advertised output of Rex chain, traveling water screens, sprock- ets, concrete mixers, elevator and con- veyors. Pretty nearly everyone inter- ested in this class of equipment knows that ‘“‘Rex’’ means Chain Belt Co., Mil- waukee. Their shops, foundry and man- ufacturing buildings are modern and splendidly equipped. Officers: William C. Frye, President; C. R. Messinger, Vice-President; C. L. Pfeifer, Treas- urer; W. C. Sargent, Secretary. ARCHIE TEGTMEYER Founded 1891. When a young man engaged in the jewelry business on the outskirts of the city some 27 years ago, there was little to distinguish his store from other community jewelry stores. But this jeweler had the ability to make his business grow, first by inducing peo- ple to come to his store and then by giving such values and treatment as to make them come again. It was only two years ago that he moved down town, where he now does a business that classes him as a leader in his line. When asked the secret of his method, Mr. Tegtmeyer said: “I have always been a strong believer in advertising—not the stereotyped sort, but the individual kind that compels interest. It is for this reason that I permit the semi-cartoon cut of myself to appear on the front cover of the City Directory, and this ad- vertisement makes up in pulling power whatever it may lack in dignity. It lets people know that Archie Tegtmeyer is waiting to welcome them personally if they care to call, and most jewelry buyers like to meet the proprietor face to face, even if they do know he cannot personally wait on all of his customers.” AMERICAN EXCHANGE BANK Founded 1892. Starting on the south side this bank grew rapidly and is now occupying handsome quarters in the Plankinton Arcade, and has plans ready for a building of their own at the corner of Grand Avenue and Second Street, just a few steps from their present quarters. Their present deposits are $5,200,000. They have a capital and surplus of $700,000. Officers: Edward A. Farmer, President; W. D. Grey, Vice- President; E. J. Kearney, Vice-Presi- dent; L. E. Kilian, Vice-President; Carl G. Engelke, Cashier; C. D. Raney, Cashier; J. Edgar Robertson, Asst. Cashier; Neil J. Gleason, Asst. Cashier. CANNON PRINTING CO. Founded 1892. Among the printing houses of the city, this firm with its generous equipment of big presses, linotypes and large force of men, has ranked as a leader for many years. Per- haps no better indication of their ca- pacity could be offered than the fact that they print the City Directory each year in record breaking time. Bernard Cannon started in business for himself in partnership with Adrian Houtcamp, but in 1904 the present Company was incorporated. If you are one of Bernard Cannon’s friends, you more likely know him as ‘‘Barney.” The officers are: Bernard Cannon, President and Secre- tary; A. W. Polk, Vice-President and Treasurer; John D. Cannon is Super- intendent. 29 HUEBSCH LAUNDRY CO. Founded 1892. ‘Huebsch’ is a well known laundry name in various parts of the country, for the eight Huebsch brothers are all in the business, with plants at San Francisco, Oakland, Du- luth, Eau Claire and Superior. The Milwaukee business was started in one small room with six employees, and has grown until it occupies a large three- story building and a garage for the twenty-two autos required. The use of soft water is a feature of their service. They do an annual laundry and dry cleaning business locally amounting to $150,000 a year, and are also manu- facturers of special laundry machinery largely of their own invention. Offi- cers: John Huebsch, President; Wm. O. Huebsch, Vice-President; R. A. Huebsch, Secretary and Treasurer. MILWAUKEE AUTOMOBILE INSUR- ANCE COMPANY LIMITED MU- TUAL—THE MERRILL AGENCY Founded 1892-1916. This company was organized in 1916 by representa- tive business men of Milwaukee, who realized the importance and necessity of a- home automobile insurance company and a saving in rates. It is managed by the Merrill Agency, which was estab- lished in 1892 and who have had lots of experience in this business. The Company has had a very low loss ratio on account of a careful selection of risks and economical handling of claims. Officers: R. W. Pieper, President; Geo. Doucette, Vice President; Wm. P. Doucette, Secretary; Edgar Erdmann, Treasurer. WISCONSIN NATIONAL BANK Founded 1892. Started in the Pabst Building with nine employees and on December 5, 1892, had deposits of $329,- 126.07. In twenty-six years this bank has grown to have total assets of $46,- 268,392 and deposits of $35,963,754.56, which will no doubt be still further in- creased by the time this article appears. The bank has continued in the Pabst Building from its start, occupying con- stantly expanding quarters, and in the near future expects to build a building of its own, which will reflect in full measure the size and importance of the service which this bank renders its pa- trons and the community in general. Officers: L. J. Petit, President; Her- man F. Wolf, Vice-President; Walter Kasten, Vice-President; J. M. Hays, Cashier; Franz Siemens, Wm. J. Adams, F. K. McPherson, A. V. D. Clarkson, Fred Sidler, Asst. Cashiers; Herman W. Eskuche, Mgr. Savings Department. PLANKINTON PACKING CO. Founded 1894. Where 200 em- ployees constituted the force of this concern twenty-four years ago, 1,300 are now required in connection with a volume of $20,000,000 a year of pack- ing house products, including ‘“‘Globe’”’ Ham, Bacon, Lard, Sausage and Dried Beef. Their sales are world-wide. Plant covers 18 acres. Local officers: H. S. Culver, Vice-President; C. P. Hob- son, Assistant Secretary. WISCONSIN SAVINGS LOAN & BUILD- ING ASSOCIATION Founded 1895. Starting in a con- servative manner, duly incorporated under the Building and Loan Laws of Wisconsin, this Company had total re- sources of but $12,087.73 at the end of their first year. Careful management under well-known Milwaukee citizens has gradually built it up so that they now have capital stock of $9,000,000 and resources of over $2,150.000. Prior to 1911, the name was Wisconsin Na- tional Loan and Building Association, the substitution of the word “Savings” in place of ‘‘National’”’ occurring at that time. Officers: Charlton D. Lisle, President; Lawrence W. Halsey, Vice- President; James C. Murtaugh, Treas- urer; R. C. Abraham, Secretary. JOHN J. HOSCH Founded 1895. There is honor in being a leader. In 1895 John J. Hosch started field work as a representative of the New York Life Insurance Com- pany, with whom he had previously been employed as cashier. Today he enjoys the reputation of being the larg- est personal producer in Wisconsin, and with our Government itself teaching the wisdom and necessity of life insurance to its children, John J. Hosch finds his own messages of protection and saving more favorably received than ever be- fore. MANFORD W. McMILLEN Founded 1895. In twenty-three years’ experience as Life Insurance salesman, Mr. McMillen has mastered the intricacies of the business, and en- joys the reputation of always giving sound advice to large or small buyers of insurance. Clients’ interests are al- ways held as of first importance. As City Manager of the Ordinary De- partment of the Prudential Insurance Company of America, Pabst Building, his name is continuously enrolled among the Company’s list of large producers throughout the country. He is doing splendid work as Chairman of the War Work Committee of the Life Under- writers’ Association for 1918. As President of the Milwaukee U. W. Alum- ni Association, Mr. McMillen is also constantly engaged in promoting the growth and welfare of Milwaukee, the State of Wisconsin, and his Alma Mater. 30 PHENIX MANUFACTURING CO. Founded 1895. Screens, storm sash and awnings, together with the special hardware fittings that make the easy manipulation thereof so typical of American inventiveness, are the prod- ucts of this concern. Beautiful homes, hospitals and institutions all over this country and Canada are Phenix equipped. $100,000 a year is a consid- erable volume for a business of this kind, and 21,500 square feet of floor space are required. Whether your home is a mansion or a cottage, proper screen- ing is just as important as plumbing or heating, and you will find the study ofa Phenix catalog well worth while. S. J. Fellman is the proprietor. THE AMERICAN APPRAISAL CO. Founded 1896. This organization has developed from a modest beginning into a business of national and interna- tional importance. Its home office in Milwaukee covers 24,000 square feet of floor area, and it has branch offices in New York City, Chicago, San Francisco, Boston, Philadelphia, Cleveland, Cin- cinnati, Pittsburgh, Detroit, St. Louis, New Orleans, Montreal and Toronto. Its staff consists of over five hundred trained individuals, one-half of whom are located in the Milwaukee office, and the balance at its branch offices and wherever its business calls. The Amer- ican Appraisal Company’s clients are among the most representative business and financial institutions, and its ser- vice has extended throughout the United States, Canada, Alaska, Hawaiian Islands, Mexico, Cuba and Porto Rico. It is the largest organization devoted exclusively to appraisal work, and its reports cover public utility, industrial, mineral, commercial and _ residence properties. Its services are now very largely used in connection with the mo- bilization of business for the financing of the war, and its reports are used for furnishing information to the War and Navy Departments, Shipping Board, Alien Property Custodian, Internal Rev- enue Department, Food and Fuel Ad- ministrations, Capital Issues Commit- tee, and other Governmental depart- ments. Officers: John L. Moon, Presi- dent; Wm. V. Young, Vice-President; Oscar F. Heimke, Secretary; Wm. M. Young, Treasurer; Lyle H. Olson, Gen- eral Manager. W. P. HAMMOND & SON Founded 1896. The United States Department of Agriculture is authority for the statement that ‘‘one hundred million dollars is lost annually by the farmers, manufacturers and merchants of the country through the destruction caused by rats.” Milwaukee is fortu- nate in being the headquarters for a firm of rat and other vermin extermi- nators who through years of success in combating such pests, have built up a nation-wide and _ successful business. Their products are now distributed in all parts of the country and their guarantee of ‘‘no pay until they are all gone” has become a famous slogan among hotel men, building managers and others whose work includes dealing with such problems. HILBERT & BAERWALD CO. Founded 1896. Shortly after their graduation from the University of Wis- consin, Mr. Hilbert and Mr. Baerwald opened their offices in 2 rooms in the Pabst Building. From this they have grown to their present location at 86-88 Michigan Street, with 11 employees, 4 of whom are with the United States Army in France. The business is gen- eral insurance and bonds covering the State of Wisconsin. Officers: Carl E. Hilbert and Chas. H. Baerwald. M. A. McKENNEY & CO. Founded 1896. When you wish flowers for any occasion, if you will go to McKenney’s and tell them the pur- pose you have in mind, you will receive the benefit of long experience, exquisite taste and the pick of a perfect stock. Officers: Fred B. and Mary A. McKenney Davis. HAMMERSMITH-KORTMEYER CO. Founded 1898. This firm was an outgrowth of the Stanley Metal Sign Co., which Mr. Hammersmith purchased after he had considerable experience as a manufacturing jeweler and en- graver. Through the engraving and printing business he has found an outlet for a rare combination of artistic sense and sound business judgment. In 1901 the Dawe Printing Co. was acquired, and later the printing business was changed to the Kortmeyer Printing Co. In 1917 the two companies were consolidated under the name Hammersmith-Kort- meyer Co. For the last 15 years the engraving department has maintained a thoroughly equipped branch in Chi- cago. In addition to high class en- graving and printing, the parent office here makes a specialty of educational year books and trade publications, which they have developed to an enviable de- gree. Officers: Paul Hammersmith, President and General Manager; P. W. Hammersmith, Vice-President; Silas Kortmeyer, Secretary; Benjamin Kort- meyer, Treasurer. TEGGE LUMBER CO. Founded 1899. They are extensive manufacturers and dealers in hardwood lumber, yellow pine, mahogany and cedar. Officers: Chas. E. Tegge, Presi- dent and Treasurer; Adolph H. Tegge, Secretary. 31 HARRY GRABIN Founded 1900. If you have passed along Wisconsin Street during any of the pleasant days this summer, you have likely noticed one or more of Harry Grabin’s tailors busily at work on the cool, open porch adjoining his tailor shop. This in itself is pretty good ad- vertising. Harry Grabin is a specialist in repair work on clothing, and as he is an expert in this chosen line, his repu- tation has spread beyond his immediate neighborhood. Located in ‘“‘Automobile Row” it is also natural that he should apply his talents to the cleaning of automobile upholstery without remov- ing it from the car, and his business in this line has assumed considerable proportions. L. A. MEYER CO. Founded 1900. They are one of the best known electrical contracting firms in the city. They are also locksmiths and safe experts. Officers: L. A. Meyer, President; L. Jorgensen, Secre- tary and Treasurer. THE MILWAUKEE OPTICAL MFG. COMPANY Founded 1900. This firm is the pioneer optical lens and optical ac- cessory manufacturing company in Wis- consin. It started with two employees and occupied two small rooms in the Cawker Building. Today 65 employees are required to handle the business which extends all over the United States. The filling of prescriptions for oculists and optometrists is a specialty, but the business includes several other depart- ments such as supplies and equipment for doctors and opticians. They now oc- cupy one-half of the fourth floor of the Stephenson Building. Officers: Hiram J. Smith, President; A. E. Wilcox, Vice- President; Charles Tribe, General Man- ager. RAILWAY EXCHANGE BUILDING COMPANY Founded 1900. Among the high class office buildings of the city, the Railway Exchange Building is recognized as a leader, and offices therein are regarded as among the most desirable in the city. In addition to the usual service, the building operates its own lighting and heating system. The present Company was organized in 1905. Officers: Henry J. Nunnemacher, President; F. F. Adams, Vice-President; F. F. Adams, Jr., Secretary and Treasurer; W. S. Droppers, Manager. GREER & BUTLER Founded 1901. Appreciation of the value of tile floors and walls has in- creased steadily during the past few years, and Greer & Butler have done their share in the educational work. Their artistic mantels and fire place fit- tings are known in all parts of Wis- consin and adjoining states. The firm was originally known as the Wisconsin Mantel and Tile Company, but was changed to the present style early this year. William H. Greer and E. P. But- ler are partners in the business. MILWAUKEE CORRUGATING CO. Founded 1902. Had fifteen employees. Covered about two acres of ground. Has grown until they now are the larg- est manufacturers of eaves trough, con- ductor pipe, ridge roll and kindred sheet metal building products in the country. Officers: L. Kuehn, President and Treasurer; A. J. Luedke, Secretary and Assistant Treasurer. MISS BROWN’S SCHOOL OF BUSINESS Founded 1903. Fifteen years ago Miss Abbie A. Brown, who, for a num- ber of years, had been a public stenog- rapher in the Wells Building, decided to teach a few students stenography, type- writing, and office methods. So suc- cessful and satisfied were her students that they brought others, and so the school prospered and grew from a small number to its present enrollment of over three hundred students yearly. In 1910 the growth of the school made it necessary to seek more room, and the present large, commodious quarters in the Cary Building, corner of Milwaukee and Oneida Streets, were secured and the school removed to its present loca- tion. At first only shorthand, typewriting and spelling were taught, but later other necessary branches were added, until now everything is taught which is necessary to prepare a young person with a good English foundation for a first-class position as a bookkeeper, stenographer or private secretary. R. S. C. CALDWELL Founded 1903. In connection with the development of many diversified products such as are manufactured in Milwaukee and Wisconsin, successful patent attorneys are busy people. In addition to obtaining patents and assist- ing clients in planning their inven- tions, there is also much work to do in connection with the securing of copy- rights, registering trade marks, etc. Richard S. C. Caldwell, formerly of Morsell and Caldwell, is well-known through his work of this nature. It would seem that in his case many people believe in the old saying, “If you wish a thing well done, get a busy man to do it.”’ CREAM CITY TRIMMING CO. Founded 1903. When this firm started in business in a small store, carriage trimming was the bulk of their business. With the development of the automo- bile business they rapidly developed a 32 large business in automobile tops, wind- shields and trimming and more recently have made a considerable specialty of seat covers. James Foreman is the Proprietor. ELDRED AGENCY Founded 1903, by John HE. Eldred, Jr., with himself as the only employee. They conduct a general insurance busi- ness, which now requires the services of a dozen employees, with Mr. Eldred himself the busiest of them all. THE MUNSON-KENNEY CO. Founded 19038. Started with one em- ployee in a room 18 x 20 feet. Was first known as J. J. Munson & Co. Now oc- cupies 10,000 square feet and employs twenty-four people, manufacturing awn- ings, covers, tents, flags, etc., and their products are sold all over Wisconsin. Capital stock, $15,000. Officers: J. J. Munson, President; HE. A. Farmer, Vice-President; T. S. Kenney, Treasurer. NATIONAL BANK OF COMMERCE Founded 1903. Since it was started as the Germania National Bank, in the quarters it still occupies, this bank has enjoyed a steady, consistent, conserva- tive growth. Today, their deposits are $6,206,407.12, and they have capital stock, surplus and undivided profits of $507,000. They have extensive Savings and Bond Departments. On May 27th of this year the name was changed to its present style. Officers: William C. Brumder, President; George P. Mayer, Vice-President; Alfred Schultz, Vice- President; Edwin A. Reddeman, Cash- ier; Walter C. Georg, Asst. Cashier; Harry W. Zummach, Asst. Cashier. SCHUELER BROTHERS Founded 1903. From a force of three employees doing business in 1600 square feet, their volume of sales has grown to $300,000 a year and requires 24,000 square feet. They manufacture com- mercial automobile bodies and have an extensive auto painting business, but are perhaps best known as Wisconsin Distributors of the famous Hood Tires, which while high in first cost have built a reputation for low cost per mile. Fred E. and George A. Schueler are partners in the business. BADGER PACKARD MACHINERY CO. Founded 1904. One of the important connecting links between the metal and wood working concerns of Milwaukee and the factories which manufacture the machinery tools and supplies so vital to these trades is the Badger Packard Machinery Co. From a modest begin- ning they have grown into a supply house of huge proportions. Officers: Louis Kurtz, President; Chas. A. Schu- man, Vice-President; Danl. M. Guibert, Vice-President; L. Romaine, Secretary; Thos, DeSwarte, Treasurer. HANSEN STORAGE COMPANY Founded 1904. There are many con- cerns which are burdened with problems of maintaining a sufficient stock of goods on hand to properly care for their needs. A considerable number avail themselves of the full services of the Hansen Storage Company, which cover a broader field than simply the cartage and delivery of merchandise. Often- times they are able to assist their cus- tomers in such a way that capital is utilized to the fullest extent. The growth of the business is indicated by the fact that their 250,000 square feet of floor space is two and one-half times that used at the start, and that they are now handling 2,000 car loads of material an- nually. Their capital stock is $100,000. Officers: G. J. Hansen, President; J. M. Riebs, Vice-President; S. N. Olsen, Sec- retary and Treasurer. HOWARD D. PLIMPTON, MANAGER, AETNA LIFE Founded 1904. When Howard D. Plimpton started business here 14 years ago as Special Agent for the Liability Department of the Aetna Life Insurance Company, it is doubtful if he or any- one else could foresee that in 1918 his force of 24 persons would be handling service for over 20,000 clients. In 1907 he was appointed General Agent of the Aetna Casualty and Surety Co. In 1913 he was appointed Manager for Wiscon- sin and Northern Michigan for the Lia- bility Department of the Aetna Life In- surance Co., and in addition the Aetna Casualty and Surety Co., and in 1915 was appointed Manager for the Automo- bile Insurance Co. of Hartford. The Aetna interests are well represented in Wisconsin. SIEKERT & BAUM CO. Founded 1904. The first home of this firm was in the basement of the Railway Exchange Building, where they occupied one room 15 by 30 feet. Their growth to an annual sales of over $200,- 000 has been carefully developed, and it now requires an eight-story building, comprising 256,000 square feet of floor space to house their immense stock of commercial stationery, office filing fur- niture of wood and steel, and a modern bookbinding plant, equipped with the latest type of motor-driven machinery. Their products are distributed over half a dozen contiguous and nearby states. Officers: F. J. Siekert, President; A. J. Baum, Secretary-Treasurer. MERCHANTS AND MANUFACTURERS BANK Founded 1906. That this bank was founded to meet a real need is evidenced py the fact that in six years it became necessary for them to have larger and 33 more commodious quarters. Their bank building was then erected on West Water Street, near Grand Avenue, wherein their growth has exceeded their expectations. Their total assets are in excess of $3,000,000. Capital stock $400,000. Officers: L. M. Alexander, Chairman of the Board of Directors; W. F. Myers, President; H. P. Andrae, Vice-President; Benj. V. DelaHunt, Cashier; Frank Brand, Asst. Cashier. NORTH AMERICAN LIFE INSURANCE COMPANY Founded 1907. Prominent among the Life Insurance Companies which are making great gains in business in Wis- consin, is the North American Life In- surance Co. of Chicago. At the be- ginning of this year they had nearly 36 millions of Insurance in force, gain- ing over 4 millions last year. Thomas J. Fleming, Wisconsin Manager for this Company, is also one of the Directors. They have offices both in the Caswell Block and First National Bank Building. W. R. SHERIN CO. Founded 1907. This firm is an out- growth of the old firm of Henry M. Ogden and Sons. They have an exten- sive business as designers and builders of automobile bodies, and painting, trimming and welding. Officers: Arthur F. Borges, President; Wm. F. Never- mann, Vice-President; Wm. F. Borges, Secretary and Treasurer. SMITH PIANO CO. Established 1907, in Milwaukee. This well-known firm of piano manufacturers and dealers was founded in 1872, and their local branch has been doing busi- ness from their Wisconsin Street store for many years. They sell pianos and player pianos throughout the state. They have made many friends, both through the merits of their merchandise and their clean-cut, courteous business methods. Officers: C. H. Smith, Presi- dent; J. M. Hawxhurst, Vice-President; J. H. Wolfenden, Treasurer; F. D. D. Holmes, Secretary and Manager. ARTHUR YOUNG & CO. Founded 1907. The local office of Arthur Young & Co. was established in 1907, since when their Milwaukee pusi- ness has increased over 1,200 per cent and their local force from an original staff of 4 now comprises from 12 to 20 all the time. They are not only Expert Accountants, but are efficiency en- gineers, and their growth is indication of the ever increasing importance which Milwaukee business men are attaching to problems along these lines. Glad- stone Cherry is the Resident Partner. DAHLMAN CONSTRUCTION CO. Founded 1908. Among the new buildings typical of Milwaukee’s recent substantial growth are the Milwaukee Athletic Club, New Plankinton Hotel, Waldheim Building, Blackstone Apart- ments, Standard Paper Co., Gridley Dairy Co., Lavine Gear Co., warehouse, foundry, core room building and forge shop of the International Harvester Co.; warehouse and office buildings of the Pfister-Vogel Leather Co.; Milwaukee Drug Co. These are samples of the work of the Dahlman Construction Co., pioneer contractors of reinforced con- crete buildings in the Northwest. At times they employ several hundred men, and do an annual business of about $750,000. Officers: John A. Dahlman, President; M. L. Dahlman, Vice-Presi- dent; Frank R. Bell, Secretary and Treasurer. A. 8S. GROSS Founded 1908. The business of A. S. Gross, Ladies’ Tailor and Habit Maker, has grown and developed so that he now employs a force of 15 people, who are constantly busy. MAJESTIC BUILDING Founded 1908. Many who do not readily recall the location of other prominent buildings know where the Majestic Building is. This advantage is of course in some measure due to the Majestic Theater, which occupies a part of it. The Majestic Building is one of the largest and best equipped office buildings in Milwaukee. Its location in the heart of the city is desirable and convenient, and Manager Earl HE. Drewry takes constant pride in render- ing service designed to make satisfied and permanent tenants, many of whom have been in the building from the time it opened. STREISSGUTH-PETRAN ENGRAVING COMPANY Founded 1908. You may know the above firm or its products more readily under their initials ‘‘S-P’’ which are commonly used in referring to them. They operate a complete engraving plant, which includes a competent art department. Prompt service has been made a reality with this firm and their business has developed until they rank as a leader in their line. Officers: Her- man Streissguth, President; Otto Streiss- guth, Vice-President; Henry Petran, Secretary and Treasurer. WALTER G, TRUETTNER Founded 1908. ‘‘The bungalow man” has made a reputation as a specialist, and is steadily building from 25 to 40 bungalows per year. Most people who get ready to build a home are troubled with a multitude of vexatious problems, 34 but ‘“‘The Bungalow Man”’ handles them all as one contract, including lot, plans, building, finance and insurance, deliver- ing the finished and guaranteed satisfac- tory home to the purchaser ready for the furniture. Many satisfied home owners testify that Truettner buildings have style and individuality, are durable and constructed of the best material. As most of the bungalows are sold on easy terms, these endorsements over a period of years are worth while. ZINGEN & BRAUN, INC. Founded 1908. In addition to a gen- eral real estate, loan and insurance busi- ness, this firm has worked out modern and unique methods of developing farm property into home communities, their services including the financing of real estate securities, land contracts, install- ment and other real estate mortgages. By building homes which are sold on the easy payment plan, this Company helps people in moderate circumstances to become property owners and better citizens. They have organized and are selling agents for several land com- panies. They now occupy their own pbuilding at 548-550 Twelfth Street, built to accommodate their business, which requires a dozen employees be- sides the salesmen. Officers: Emil J. Zingen, President; John I. Braun, Sec- retary and Treasurer; Robt. L. Kuhn, Assistant Secretary and Treasurer; G. H. Klopf, Manager Farm Department. CHICAGO RACINE AND MILWAUKEE LINE Founded 1909. The extent to which this transportation company believes in Milwaukee and its future is indicated by the terminal which they have recent- ly erected at Broadway and Erie Streets. The land and building represent an in- vestment of half a million dollars, and the three-story reinforced concrete building, 443 ft. by 121 ft., is generally considered to be the finest terminal on fresh water. Many people do not real- ize the vast amount of freight lake steamers handle, but if one stops to con- sider that when the “Illinois” is loaded it moves 90 carloads of freight, besides several hundred passengers, the value of this transportation line and its sev- eral boats begins to be appreciated. E. A. Henderson, a veteran lake trans- portation expert, has ably represented this company locally as General Agent since it succeeded to the assets of the old Barry Transportation Company. UNITED STATES AUTO RADIATOR COMPANY Founded 1909. Most autoists will be interested in learning that this firm endeavor to turn out all repair jobs within 24 hours, and that they offer a reward of $25 for any radiator in a con- dition they cannot repair. Specializing brings success, and the entire attention of Morris Wald and Fred Actor, Proprie- tors, and their corps of 15 assistants is devoted exclusively to the automobile radiator business, including the sale of new radiators of all kinds. It now re- quires 2,500 square feet of floor space to house this business, and radiators are constantly being shipped in to them from all parts of Wisconsin for expert rush attention. INDEPENDENT DOUBLE TREAD TIRE COMPANY Founded 1910. In these days of con- servation, the double tread or double sewed tire has been making great head- way. This firm specializes in taking two old tires and combining them into one so that several thousand miles can be traveled on casings that otherwise would be little more than junk. You will see the Independent Double Tread Tire Company’s handi-work on many of the finest and smartest appearing cars in the city. The proprietor is Joseph Kaufman. MULTIGRAPHING SERVICE CO. Founded 1910. Employed one per- son with one multigraph and one type- writer in a small office. Now employs ten people regularly. Specializes in ex- pert mimeographing and quick deliv- ery. Public stenography in connection. The growth of this business is attribut- ed by Mrs. Mary Heckman, Proprietress and Manager, to the quality of their work, coupled with consistent advertis- ing in the City Directory and Telephone sea They employ no other solic- itors. WAUKESHA MOOR BATH CO. Founded 1911. Less than 20 miles from Milwaukee are the famous Wau- kesha Moor mud baths. Each year thousands of people are cured or re- lieved of rheumatism, nervousness, diabetes, Bright’s disease, skin diseases, gall, bladder and liver trouble and other ailments. A large strictly fireproof modern structure houses the baths and the first class hotel in connection, which is open all the year, with a skilled physician and graduate nurses constant- ly in attendance. Prospective guests are invited to bring their golf clubs and make use of the splendid course. Con- vention visitors to Milwaukee will find a trip to Waukesha by train or trolley a short, easy ride, and investigation of the Moor mud baths will convince them that it is not necessary to go further to ob- tain rest and relief for troubles the baths can remedy. Officers: John Weber, President; W. H. Hardy, Jr., Vice- President; John Weber, Jr., Secretary and Treasurer. 35 FIRST NATIONAL BANK BUILDING Founded 1912. Milwaukee’s largest and finest office building possesses many features and advantages which are free- ly available to their tenants, who com- prise a whole city in themselves. It is fireproof, with lots of open space for air and light. Every office has hot and cold water, and is vacuum swept and scrubbed every night. To the many at- torneys-at-law whose suites are in the building, the Law Library maintained for their free use is a desirable feature. To the doctors and their patients the drug store is a great convenience. The assembly room seating 100 persons is in frequent use by many tenants, who otherwise might have to move their own furniture around extensively to permit of such conferences. One may go to a leading Bank, Trust Company, Safety Deposit Vault, Telegraph Office or Bar- ber Shop without leaving the building. And, even with these many advantages, the rentals are so moderate as to oc- casion comment. The First Trust Co. are the Agents, and W. Russell Wehe, Manager of the Building. MAYNARD ELECTRIC STEEL CAST- ING CO. Founded 1912. The growth of this company is indicated by a comparison of their ten employees and 3,000 feet of floor space in 1912 with their 180 em- ployees and 75,000 feet of space today. They are manufacturers of steel cast- ings for all purposes, specializing in auto, tractor and shipbuilding castings, and their products are distributed all over the United States. Capital stock $125,000. Officers: Julian K. Fons, President; Sylvester Wabiszewski, Treasurer; L. SBergner, Secretary; Frank Wabiszewski, General Manager. THE MIDLAND CASUALTY CO. OF WISCONSIN Founded 1912. The Badger Casual- ty Company was organized under the laws of Wisconsin and commenced busi- ness June 11, 1912, succeeding the Bad- ger Protective Association, an assess- ment concern, which they absorbed. On June 30, 1915, it reinsured the business of the Midland Casualty Company of Chicago, Illinois, and on July 26, 1915, changed its name to the above title. The general offices were established in Milwaukee in March, 1917. Its present capital stock is $110,280. During 1917, the company collected $170,083.84 in premiums throughout the states of Wis- consin, Colorado, Illinois, Indiana, Mich- igan, Missouri, Ohio, Pennsylvania, Texas and Wyoming, and paid policy holders claims of $67,775.46 for dis- ability from sickness, accident and ac- cidental death. The company is grow- ing steadily and offers very attractive contracts both to agents and to the pub- lic, covering the commercial, industrial, railroad and limited lines. Officers: Orlaf Anderson, President; C. L. Hutch- ins, Vice-President; H. O. Maxwell, Sec- retary; Conrad Engsberg, Treasurer; C. C. Noble, General Manager. MILWAUKEE-WAUKESHA DELIVERY COMPANY Founded 1912. If you were to move to Chicago or some other city within a hundred miles or more of Milwaukee, the quickest, best and cheapest way to do it would be to have the Milwaukee- Waukesha Delivery Co. do it with their big motor trucks. Long distance mov- ing is a specialty of this concern, which has both the experience and equipment with which to do their work well. Of- ficers: Henry P. Melius, President; Walter A. Moore, Secretary and Treas- urer. JOSEPH A. BAER Founded 1913. The Attorneys’ Col- lection and Commerce Service Associa- tion of which Mr. Baer is attorney and manager is an unusual collection agency. They specialize in handling accounts for attorneys, banks, merchants and manu- facturers, and in a few years’ time have built up an extensive business with con- nections in many parts of the country. EAST SIDE BUICK COMPANY Founded 1913. Five years is a longer time in the automobile business than in many others, and the way the business is changing these days makes C. P. Hatter, Sole Proprietor, stay very close- ly in touch with all the details. The business was started as the Hoppe-Hat- ter Co. in 1913, and in 1916 the Hast Side Buick Co. was added. On July 1st of this year the two companies were combined. The large number of Buicks one sees on the streets of Milwaukee is a testimonial to the merchandising and service of Mr. Hatter, as well as to the merits of the Buick car. Mr. Hatter is the oldest Buick distributor in Mil- waukee and is well known in the indus- try both locally and throughout the country. Their building on Wisconsin Street is one of the finest of the kind in the West. ALFRED REEKE COMPANY Founded 1913. In five years the volume of sales of this Company have increased about 700 per cent. They distribute Nash Trucks and pleasure cars all over Wisconsin and upper Michi- gan, and their business now aggregates about $800,000 a year. Their offices and garage at 455-459 Broadway have been increased by the addition of other quarters at 501 Broadway and they are generally regarded as one of the lead- ing automobile firms of the state. Of- ficers: Alfred Reeke, President; H. M. Vogel, Vice-President; R. W. Osborn, Secretary. 36 HARRY ABRAMS Founded 1914. When an occasional down town store is vacant, you are apt to see Harry Abrams’ Real Estate sign in it these days, because he and his corps of assistants are very much alive and on the job. Although established only four years, he has built up a clientele which is made up of patrons who come back, realizing that behind Abrams’ sell- ing methods is a real desire to give satis- factory service, and the knowledge that a satisfied client is worth more than the financial return to the agent on an individual transaction. MISS KELLY’S SCHOOL OF STENOG. RAPHY Founded 1914. Only four years ago Miss F. BE. Kelly opened a School of Stenography, exclusively for young women. At that time only one room was needed to care for the pupils who were taught shorthand, typewriting, business English and spelling. In this short time this school has grown from the one room to ten rooms with daily prospects of further extension. WISCONSIN COMMERCIAL ACADEMY Founded 1915. Although among the educational institutions of the city, busi- ness men have acquired a thorough re- spect for the Wisconsin Commercial Academy, which devotes itself exclusive- ly to training bookkeepers and stenog- raphers thoroughly before sending them out into commercial life. A. EH. Row- land, Proprietor, is a strong advocate of Gregg shorthand, the teaching of which is a specialty of the Academy. WISCONSIN MAGNETO CO. Founded 1915. Autoists have learned to look upon the word ‘“‘magneto” with profound respect, even if they do not really know what it means or does. This firm are experts at repairing and installing magnetos, coils, starters, gen- erators and batteries and are local agents for several of the manufacturers of well-known electrical systems for automobiles. Their business has grown tremendously during the short time they have been in business. Adolf Graner is the Manager. ACHEN MOTOR CO. Founded 1916. This Company under- took the distribution of Chandler Auto- mobiles at its inception and last year more than doubled the Chandler output in the state over any preceding year. In the summer of 1918 the White Trucks and Pleasure Cars were added on which they have also enjoyed a very good business to date, White Trucks be- ing particularly in demand. Officers: F. W. B. Achen, President; Robert Gardiner, Vice-President; Hugo Boorse, Treasurer; Arthur Gardiner, Secretary. AMERICAN FIXTURE CO. Founded 1916. This firm is engaged in the manufacture and development of patent adjustable electric light fixtures for industrial purposes, which do away with the drop cords now in use. They have spent considerable time in experi- menting, and have installed their ceil- ing, wall, bench floor and portable fix- tures in over 100 leading factories in the city. Now that these have success- fully passed beyond the experimental stage, it is the intention of A. C. Runkel and Ed. R. Kiesslich, the proprietors, to seek the larger market of the United States and other countries. BROWN’'S TIRE STORE Founded 1916. When George A. Brown takes enough time from his business to tell a little about how he has built up a tire and repair business of $70,000 a year in two years, from practically nothing, it makes one be- lieve that there is money in the tire business. His shop now covers 13,000 square feet. He sells Federal Tires and has an extensive business of resewed tires, sales thereof extending all over Wisconsin, northern Michigan, Iowa and northern Illinois. CROWN METAL CO. Founded 1916. Within a year from its inception the first quarters of this firm were found inadequate, and new and modern factory was planned and built on Washington Street, which has greatly facilitated their efficiency in the manufacture and distribution of lead pipe, tubing, sheet lead, lead wire, calk- ing lead, bar and wire solder, fish seine, wedge lead, came lead and lead shapes of all kinds. These lead products are used principally in the plumbing trade, chemical and sulphite industries, muni- cipal and privately owned water works systems, Gas Companies and industrial trades generally. The Crown Metal Company’s products are distributed all over the United States. Founders and present officers: George S. Meredith, President; H. S. Meredith, Vice-Presi- dent and Treasurer; W. C. Davis, Secre- tary. GENERAL STEEL COMPANY Founded 1916. Covers 50 acres. Is the only alloy steel manufacturer in Mil- waukee or Wisconsin. Distributes $2,- 000,000 annual production of steel products, tool steels and forging steels throughout a dozen states. General of- fices, Public Service Building; Works, St. Francis (6 miles from Milwaukee). Officers: W. E. Moore, President; E. Gruhl, Vice-President; R. C. Gosrow, Sales Manager. 37 MASSACHUSETTS MUTUAL LIFE IN- SURANCE CO. Established 1916, in Milwaukee. This is a purely mutual Company organ- ized 1851, has no capital stock and is operated by the policyholders. Its busi- ness is confined to America, and to an- nual dividend policies exclusively. Women professionally employed are in- sured. The strength of the Masgsa- chusetts Mutual is indicated by the fact that they have over four hundred and fifty million dollars of insurance in force, and that their assets are $100,- 768,580. The present offices in Wis- consin were opened January lst, 1916, and this agency, under the direction of Mr. Joseph W. Briggs, is making rapid growth and opening up new territory continually. PELTON STEEL COMPANY Founded 1916. In two years this rapidly growing concern has doubled its floor space. In 1916 it occupied a space of 15,000 square feet and employed 35 persons. At present, the floor space is 30,000 square feet and the number of employees is 200. Its annual sales of steel castings amount to $1,200,000. This product being distributed over 12 states; East as far as Philadelphia and West as far as Denver. Officers: G. A. Reuss, President and Treasurer; Wm. H. Schuchardt, Vice - President - Secretary and General Manager; Fred Vogel, Jr., G. A. Reuss, Wm. M. Schuchardt, Di- rectors. YELLOW CAB CO. Founded 1916. Frank Mulkern has been in the automobile livery business ever since automobiles came into vogue. Two years ago, however, he decided that Milwaukee had attained sufficient size to support a live system of taxi-cabs, modelled upon the well-known yellow cab system of Chicago. The yellow cabs duly made their, appearance and are extensively patronized. Garages are maintained in various parts of the city and service is prompt and reliable and rates are low. DANIEL ZURASKI Founded 1916. The sudden illness of a former district manager of the Massachusetts Bonding and Insurance Company, about a year ago, gave Daniel Zuraski his opportunity, and he stepped into the district manager’s shoes and has made good. He specializes exclu- sively in handling health and accident insurance, and as his company operates under the rigid Massachusetts laws, de- signed to safeguard the interests of policyholders, he finds his policies well adapted to the needs of local business men, railroad employees, machinists, etc. Group health and accident insur- ance is a feature. The Massachusetts Bonding and Insurance Company are said to be the largest monthly premium health and accident insurance company in the world. Under Mr. Zuraski’s su- pervision the twenty local representa- tives and branch offices in the state have brought Wisconsin to a prominent position in his company’s selling organi- zation, evidenced by gold medals and other trophies, of which he is justly proud. ANDERSON ELECTRIC CAR CO. Established 1917 in Milwaukee. “Detroit Electrics’ have been known in Milwaukee for many years, although it was only recently that a Factory branch was opened here. The manufacture of electric automobiles was quite limited at the time the Anderson Electric Car Company first entered the field, and with their previous experience as high class carriage builders they soon se- cured an important position in the busi- ness. They have constantly kept abreast of the requirements of the auto- mobile buying public and are now build- ing over four times as many electric cars as any competitor and more enclosed cars than any gasoline car manufac- turer. John B. Stuber is manager of the Milwaukee Branch. JOHN C. BECKER CO. Founded 1917. While this is still a young company, they have already grown from a start of three employees and 2,100 feet of space to fourteen em- ployees and 10,500 square feet of space. They are complete bank and office out- fitters, handling exclusive lines of office furniture, safes and typewriters. Their sales have reached $150,000 a year. Officers: John C. Becker, President; E. G. Wuerster, Treasurer; Raymond Koepke, Secretary. DIAMOND PAPER BOX CO. Founded 1917. The name indicates this firm’s business. The local market affords a large outlet for paper boxes, and in the keen race for business, this firm is getting its share. Officers: Geo. J. Thust, President; Geo. Diamond, Vice-President; C. L. Moyer, Secretary and Treasurer; O. F. Kuehlhorn, Asst. General Manager. H. I. LARSON Founded 1917. The International Time Recording Company’s products have been known locally for many years, put with the location of H.I. Larson here in charge of their Wisconsin business, their sales commenced to jump. The purchasers of hundreds of International Time Clocks now used locally will testi- fy to the efficiency of this modern de- vice and to the fact that Mr. Larson and his organization have a broad concep- tion of the meaning of the word ‘Ser- vice.” 38 MOTOR TRUCK SERVICE CO. Founded 1917. The well-known “Diamond T’’ Motor Truck is handled by this firm, which is thoroughly or- ganized to care for the large truck business on which they concentrate their energies. Officers: John G. Burnham, Wm. H. Weber. SECURITY BUILDING & INVEST- MENT CO. Founded 1917. One of Milwaukee’s finest office buildings is the Security Building, located at Second Street on Grand Avenue, in the center of the re- tail shopping district. This building is owned by the above firm. Officers: E. J. Kearney, President; A. L. Gebhardt, Vice-President; Hugo Deuster, Secre- tary and Treasurer. GEORGE DIAMOND PAPER BOX CO. Founded 1918. ganized Company. mond, President; President; Albert This is a recently or- Officers: Geo. Dia- A. T. Diamond, Vice- T. Jenkins, Secretary. W. C. DUERR AGENCY Founded 1918. This Agency, writ- ing all classes of indemnity and hand- ling real estate and loans, was estab- lished on January Ist, 1918, at 410 Cas- well Block, by Walter C. Duerr, who was connected with another local agency for over fourteen years, during which time he made many friends who have been helping to swell the large volume of business already written. Since May 1st, 1918, Alvin J. Duerr, brother of the above, has been connected with the agency. His eleven years in this line of business has covered Home Office and General Agency experience, as well as field work. They represent only Amer- ican ‘Millionaire’? companies and are in business to stay. OPGENORTH BROTHERS Founded 1918. The policies of this agency are summed up in the slogan “Maximum protection at minimum cost.” They operate a general insurance and loan business, the firm having succeeded Victor D. Opgenorth the first of this year. Arthur Opgenorth and Victor D. Opgenorth are the principals. OZONE COMPANY OF AMERICA Founded 1918. Ozone Company of America, a recently formed consolida- tion of The Ozone Company, Milwaukee, Wisconsin, and the Neel-Armstrong Company, Akron, Ohio. Capital 5,000 shares, 8 per cent Preferred Stock, par value $100 per share and 5,000 shares Common Stock of no stipulated par value. Officers: Fred A. Seiberling, President; Wm. J. Eberle, Vice-Pregj- dent, and Julius E. Kiefer, Secretary and Treasurer. The former Neel-Armstrong Company for over 10 years manufactured and marketed Oxygen-Vapor Generators, whose therapeutic value has been amply proven by the test of time. More re- cently they also began producing Ozone Water Purifiers, Ozone Air Purifiers and various Ozone Appliances for industrial uses. 39 After the consolidation, the entire business was moved from Akron, Ohio, permanently to Milwaukee, Wisconsin, with executive offices in the Plankinton Arcade, and the indications are that the Ozone Company of America will soon prove itself to be one of Milwaukee’s most successful and notable enterprises. ith tine original HE picture of the Solomon Juneau Trading Post on the front cover is a three color process reproduction of the original group recently completed by the Milwaukee Public Museum and now open to the Public on the Main Floor. As a matter of civic information, we urge you to go see this group, and the many other new things in the Museum. At the same time you will have opportunity to compare our reproduction with the original Juneau group, whereupon you will appreciate the faithfulness and skill with which the Engravers have executed their work. Cornell University Library | F 589M6 B88 mai 4 028 871 oli DATE DUE GAYLORD PRINTEDINU S A.