ee = ae Se nie = Soe sae Z = == a Se : = = eee ees = : ae : ee 3 p= Seen See ee RISE sneer oe Se Ps = a aso SS SS es == ee See oese ees —— 2 - : = eee aT Gornell Lam School Library “incnai¢ A TREATISE ON THE ‘LAW OF TRADE-MARKS. A TREATISE ON THE LAW OF TRADE-MARKS AND ANALOGOUS SUBJECTS, (FIRM-NAMES, BUSINESS-SIGNS, GOOD-WILL, LABELS, &c.) BY WILLIAM HENRY BROWNE, OF THE BAR OF THE SUPREME COURT OF THE UNITED STATES. BOSTON: LITTLE, BROWN, AND COMPANY. 1873. A S4-29P-F t6BHS B48/78 oY Entered according to Act of Congress, in the year 1878, by WILLIAM HENRY BROWNE, In the Office of the Librarian of Congress, at Washington. HF 3189 Bae eu CAMBRIDGE: PRESS OF JOHN WILSON AND SON. PREFACE. A COMPREHENSIVE collation of authorities upon the Law of Trade-marks, with a clear enunciation of the settled princi- ples which govern it, is not to be found in any language. A long-continued experience in the application of the Law of Trade-marks, has led the author to undertake to meet this want, so generally felt by the Bench and Bar. The attention of commercial nations is becoming more fully awakened to the great subject of protection to maker and consumer, that protection which guarantees the integrity of signs of trade. As evidence of this, witness the many commercial treaties and conventions between the principal governments, and the recent introduction of the term “ Trade-mark”’ into diplomatic com- pacts; and witness the stringent remedial enactments of nearly all countries in regard to the symbol of trade. Our first legislative recognition, as a nation, of the neces- sity for protection to Trade-marks, was the Act of Congress, July 8, 1870. It had a stimulating effect upon our own people; although the principal object that it had in view, it must be confessed, was the matter of reciprocity. Producers are beginning, generally, to realize the truth that a Trade-mark is of value, far exceeding in worth a temporary and territorially-limited patent or copyright; and they open their understanding to the fact that the longevity of the sym- bol of trade is equal to that of trade itself; while it also has \N N I VE ays vi PREFACE. a world-wide universality of operation. The natural right being conceded, the remedy for its violation must follow just so soon as the tribunals of justice shall have unbarred their portals to all alike. The members of the legal profession, including practitioners before the Patent Office, and all who have given the subject a thought, have a right to expect that some one will bring order out of Chaos, and reduce the theory and practice to well-defined rules, based upon adjudicated cases. In 1860, Mr. Upton published his book on the Law of Trade- marks. Down to this time, that is the only American treatise upon the subject. That gentleman earned the gratitude of the profession for his extrication of the matter from the doubt and confusion in which it lay ; for with us this portion of the law was then but poorly understood. Since Mr. Upton’s book appeared, great progress has been made in the settlement of the rules and doctrines of Trade-marks and analogous sub- jects, as is attested by the fact that the greater number of adjudications thereon have since been made. In England, Mr. Lloyd put forth an excellent little treatise on the Law of Trade-marks, &c., of about eighty pages duo- decimo; the greater portion of which first appeared in the “Solicitor’s Journal” during the year 1861, and the early part of 1862. A second edition was issued in 1865. In France, in 1855, was published the Code International de la Propriété Industrielle, Artistique et Littéraire, by MM. Pataille and Huguet; and in 1865 appeared an Appendice to the same, by the former gentleman. This is a work of great merit, containing as it does much and various information in regard to treaties, commercial conventions, and other congru- ous matters; but to us it is limited in value, other than as a book for reference. In 1855, those gentlemen also commenced PREFACE. vil the issue of a periodical entitled Annales de la Propriété, ete., principally composed of decisions of the tribunals of commerce and courts of France, and sometimes of Belgium, Switzerland, and other countries, in patent, copyright, and trade-mark eases. The publication still continues under the able editorship of M. Pataille, assisted by other jurists and writers of recognized ability. The seventeen volumes of this work contain a mine of wealth, not only in the terse, logical decisions of the courts, but also in the able contributions of essayists. It will be seen that many references thereto are made in the following trea- tise; for the principles involved in their deliberations are applicable to our own controversies. In Belgium, in 1848, the zealous Jobard sent forth his Création dela Propriété Intellectuale, which, although mainly devoted to the discussion of patent and copyright matters, still incidentally furnishes food for reflection on the subject of our present investigation. The same may be said of more recent books by the same author. Our libraries are not rich in the possession of German lore on this subject; and the few accessible books in the German language are mostly elementary, containing but little in the matter of judicial decisions. Klostermann’s work, entitled Die Patentgesetegebung aller Lander, ete. (Berlin, 1869), has enough upon the law of Trade-marks to satisfy any one that the principles thereof are understood and applied in all coun- tries in the same way, and to the same extent. In 1871 appeared a volume of nearly 800 pages, entitled “ American Trade-mark Cases,” gathered by Mr. Rowland Cox. This collection is convenient and valuable, inasmuch as it contains or embraces the principal published decisions of the courts of the various States of this Union; and in an Appendix the decisions of the English courts. Vill PREFACE. We have also Fisher’s English Digest, and other Digests by able American editors. These all are useful, if they do no more than point the direction in which the inquirer shall seek - more full and explicit authoritative enunciations of legal prin- ciples. It is, however, to be regretted that these collections of decisions are not carefully classified, so that a Trade-mark proper may at a glance be distinguished from analogous sub- jects. The titles are too general. This fault — for so it must be termed —is not attributable solely to the collectors of decisions, but in some measure to the judges and reporters, who do not properly label their wares before they send them forth to the world. These frequently bear false marks. In the hurry of practice, the counsel cites a case as authority, and to his chagrin finds that it will not bear the test of anal- ysis. The supposed Trade-mark case turns out to be one of good-will of a hotel, a contest about the right to a sign over the door of a dry-goods shop, or something else quite value- less for the purpose required. Careless terminology is suspi- ciously like the outgrowth of a careless habit of thought. The Law of Trade-marks must be gathered from the reports of judicial decisions of all civilized countries, not the least valuable of which are those of commercial tribunals of the Continent of Europe. In the discussion of ordinary legal topics, we must be content with the adjudications of courts under the sway of the common law of England; but in this matter, with Mansfield, we go below the surface, and seek the origin of the fundamental rules of our subject in the immuta- ble law that Nature herself ordained. Local law could do no more than affect the remedy for a violation of a Trade-mark proper. Therefore, we go to the very foundation of right, to the law that has no place nor time. PREFACE. Ix This work would have been incomplete without a brief history of proprietary-marks of various kinds. It includes, also, a statement of the foundation of title to a Trade-mark ; by whom, and how, the same may be acquired; the character- istics that entitle it to protection; what is deemed a violation of the right; the remedies, preventive, remunerative, vindica- tory ; and the practice and forms. It also treats of analogous subjects, as mere labels, stamps, envelopes, advertisements, and other things frequently mis- taken for and cited as the universal mark of commerce; and also of the names of establishments of trade, of inns, &.; of names of firms; of names of literary publications, and other matters, all controlled, more or less, by the same principles, although variant in nature. Perhaps not the least interesting matter will be the decisions of the Patent Office in the treatment of applications for regis- tration, mostly never before printed. The rules and forms of practice in the Office must, it is believed, prove to be of some value to the practitioner. Much valuable material may be found in the Appendix, in- cluding an alphabetical list of eleven hundred registered cases, with short descriptions, &c. So far as possible, the latest decisions of the courts of Eng- land, France, and other European nations, as well as those of our own land, have been consulted and cited. W. H. B. Wasuineton, D.C., January, 1873. CONTENTS. [The figures refer to the sections.] InpEXx To CASES CITED . CHAPTER I. INTRODUCTION CHAPTER IL. PRorecTION OF TRADE-MARK PROPERTY . CHAPTER III. DEFINITION AND NaTuRE oF A TRADE-MARK CHAPTER IV. INDICATION OF ORIGIN OR OWNERSHIP CHAPTER V. EXAMPLES OF TRADE-MARKS CHAPTER VI. Act oF ConGRess oF 1870 EXPLAINED CHAPTER VII. PROTECTION AND REMEDIES UNDER THE ACT . CHAPTER VIII. INFRINGEMENTS . xv 20 80 144 195 278 330 385 xil CONTENTS. CHAPTER IX. Remepies — Law anv Equity CHAPTER X. DEFENCES . CHAPTER XI. DaMAcGEs CHAPTER XII. RicHTS ANALOGOUS TO THOSE OF TRADE-MARKS . CHAPTER XIII. PracricE IN Parent OFrFIcE GENERALLY CHAPTER XIV. INTERFERENCES IN PaTENT OFFICE CHAPTER XV. ABANDONMENT OF TRADE-MARK .! . APPENDIX. [The figures refer to pages.] 451 474 499 221 565 617 674 TREATIES AND Conventions. — Austria, 557.— Belgium, 558. — France, 558. — German Empire, 559. — Russia, 559. Laws or Various Counrrirs. — Austria, 560. — Bavaria, 563. — Belgium, 563. — Canada, 564. — Denmark, 565. — Eng- land, 565.— France, 569. — Holland, 572. — Prussia, 572. — Rome, 572.— Russia, 572. — Sardinia, 573. — Saxony, 573. — Spain, 578. — Wirtemberg, 573. Parent Orrice Forms.— Application for Registration, 574. — Transfer of Trade-mark, 578. — Preliminary Interference, &c., 578. — Interference, &c., 582. CONTENTS. xiii Forms or Preapines, &c. — Declaration in Federal Courts, 586. — General Demurrer to Declaration, 590.— Plea in Abate- ment, 591. — Replication, 591. — Notice of Motion for leave to amend, 592.— Complaint at Common Law in State Courts, 592. — Bill in Equity, Federal Courts, 594. — Order to show cause why Injunction should not issue, 596.— Answer to Bill, 597. — Decree for Injunction, 598. TABLE OF CASES REGISTERED AS TRADE-MaARKS, 601. Invex. — 641. INDEX TO CASES CITED. A. SECTION Abadie & Co. v. Proudhon & Co. 224 Abington v. North Bridgewater 288 Adams & Hammond v. Edwards et al. & 676 Ainsworth v. Walmesley “66, 199, 205, 312, 360 Aldrich é al. v. Bngham 619 Almy v. Harris. om Ree ee A ee we 424 American Hide, &c., Co. v. American Tool, &c., Co. . . . «678, 682 Ames v. King . # oe ws 427 Amoskeag Manuk Co. v. ‘Garner : “36, 310, 311, 450, 497 Ampekens Manuf. Co. v. Spear . . . 36, 93, 153, 235, 462, 685, p. 598 Armistead v. Blackwell . Arnold v. Bishop . Aubertin v. Vix et al. Auburn, &e. v. Douglass Badoit v. André Banks v. Gibson Bardin v. Gobert et al. Bardou v. Lassausée . et. dae Bardou eé al. v. Sabatou et als. Barnett v. Kiibler . Barrows v. Knight Batty v. Hill Bautain v. Mercklein . Beard v. Turner Bell v. Daniels . Bell v. Locke Bernard v. Emonds Berthelon v. Vergé Binninger v. Wattles . Bisson-Aragon v. Aragon Blackwell v. Armistead . Blanchard v. Hill . - 192, 653 319 48 508 170 530 601 212 398 166 216, 426, p. 590 she 5 597 527 497 502 105, 107, 550 200 535 597 187 .. 659, 660 395, 458, 500 XV1 INDEX TO CASES CITED. SECTION Blanchard v. Reeves . st bias? ate ie Wa SE? TR) apse a Eh» 467 Blofield v.Payne. . . . . . . 1 we ss + 468, 500, 507, 541 Bloss v. Bloomer . gone se Soe a ew B74, 443 Boardman v. Meriden Hritanwia Co. 2 oe ee ew ee 148, 230, 395, 538 Bonnet et als. v. Henry Delisle poke 527 Bournhonet & Basille v. Tisseron e¢ al. . 179 Boyd v. Browne Sm Stem fare iit Ek a “be: SETI, ES ws 336 Bradley @ Norton: ace Ge gi ote Oe 663 Braham v. Bustard, . . md gh _sbhete,. Ws ahaa eS 4 245 Brooklyn White Lead Co. v. . Masury. . oe ee. . 183, 191, 657, 659 Brown v. State of Maryland . . . . 1. 1 1 ee ee 301 Brow: Warband! a. a0 0 we) 4.44) a Ge Ro aemise ao om ap 258 Brunswick v. Dunning . 2. 1 ww eee ee 299 Bryce oy Dorr. 2g Oe eee ‘ee Gl gee we de 508 Burgess v. Burgess . 6 1 ww ee ee ee é _ 482 Burnett v. Phalon. . 2. 2. 1... wee ‘ 937, 397, 450, 657 Bury v. Bedford . . 2. 2. 2... ee (862, 866, 487 Byass'y. Sullivan. 6 «6 2 @ @ 4 6 6 be 8 Bw 8 427 C. Cahoon v. Ring . . . i tye, ae RA a Goad cles Se 355 Caminade & Co. v. Cuidinails oe es Rehan, Sie yet. Meme van. Biers 527 Candee, Swan, & Co. v. Deere & Cs. BSS. Boat 8 Sicls, fy. 597 Carey 6. Collie 2 see we Ba me A 809 Carmoyv.Samson . . . . 1. 1 1 ee eee ee 440 Carpentier v. Canives . 2. 1. 2... ewe ee ee 414 Carterv. Baker . . . . . we ee) 805, 513, 517 Carver v. Pinto Leite . . . . . ee ee 473 Castille». Dennery 2 2 4.) & 4 owe ke Rw ee: 552 Caswelle. Davis 2. 9: 2 4 @ & 2 8 ww Hb we ee 220 Chabrier v. Peillon . 2. . 2... ee ee 598 Chaize v. Fromentelle 2. 2. 2... . ww. ee 536 Chappell v. Davidson. ©. 2... 1 kw ee en 549 Chappellv. Sheard 2 2... ew eee 557 Cheever v. Wilson . . > Se iy trans: eh ee Ge. ae le (i 289 Chevet v. Lemasson . . . . . 1. ew ee 527 Childv. Adamset als. . 2... 2... ee 328 Choynski v. Cohen . . ol Ue aS ee a ae cd OO Christofle & Co. v. Deleidénrier S Bites Bee PA de, des a 2?, 61 Christy v.Dande. ©. 2. 2... ee 261 Christy vs Murphy . -. . 1... ww. Le... 65, 528 Churtonv. Douglass. 2. 2... kk, 526 Clarkw: Clark. . 6 6 ¥ © & 6 eb be ee ew 388, 427 Clark v. Freeman. . 2. 2. 2. 2. ew 1... 898, 555 Clayton v. Stone . . . ee fon -fehvryen feet athens Ban 22 108 INDEX TO CASES CITED. Clement v. Maddick . Clertan et al. v. Carpentier . Clicquot v. Rondeau et als. Clinton et al. v. Douglass. eo tam Nal Pgh Zo tke aS Bees Coats v. Holbrook . 2... 1. ee ee ee 36, Cocks v. Chandler . be Oe ye ae ae j Coffeen v. Brunton . . é "458, 460, 462, 468, Cohen & Co. v. Maris and Widow Robert . Colladay v. Baird . Collins Co. v. Brown Collins Co. v. Cohen . Colton v. Thomas . Compere v. Bajou eé als. Comstock v. White Sts Congress eeere BEE, Co. v Heh Rock Conevess Spring Co... . . . 89, 146, 191, 247, 360, Conover v. Baga j Corwin v. Daly. Covel v. Maxim Cowing v. Rumsey et af. a Cox v. Land and Water Journal Ga, Crawshay v. Thompson . ee iahesas 2 ae Croftv. Day . . Sed te: Ts 98, “201, 374, 393, 422, Crompton v. Belknap Mills . ‘ pe tasst 23 : Crutwell v. Lye wo Footage a ee Sa Curtisv. Bryan . . . . . . 1. we ws 201, 874, D. Dalbanne & Petit v. Colleuille & Co. e eos ow Dale v. Smithson . . 2. 2 1. 1 ee ee ee 374, 458, Davis v. Garrett bs Gece See cb LY EP ae al iS Davisv.Kendall . . . . 2... eee ee 273, 468, Day v. Woodworth 4b) GR) to teen ty. A, ca A neers Bo WN acs Dayton v. Wilkes. . . fe GR ae 4 cain G06; De Bussy (Charles) v. Charles Weal eter Delaware & Hudson Canal Co.v. Clark . . . . . 144, 189, Denis & Mounier v. Vignier, Dodart, & Co. . Dental Vulcanite Co. v. Wetherbee . Derringer v. Plate 2 2. ee ee ee eee ee A, Dietrichsen v. Cabburn . Sota: oe Dixon Crucible Co. v. Guggenheim . . 37, 114, 172, 360, 396, Dorvault v. Hureaux . Dorvault v. Teissier & Co. . Dougherty v. Van Nostrand : Dugué & Co. v. Bobot-Descoutures . Xvi SECTION 550 236 455 98 336, 496 542, 546 501, 538 252 186, 312 301 301, 360 540 209 38, 563 657, 661 513 65, 895 648 507, 513 559 395, 458 423, 538 325 523, 526 426, 492 216 494, 538 518 516, 563 519 108, 550 556 657, 661 253 689 360, £24 562 420, 541 529 529 526 603 Xviil INDEX TO CASES CITED. E. Eames & Sealey v. McDougal . Eberman v. Reitzell . ‘ Eddleston * v. Vick Edelston v. Edelston . Ellis v. Zeilen & Co. . Ely v. Monson . 2 Estibal v. Petit- -Denenge Faber v. Faber Faivre v. Duguaire et al. Falkinburg v. Lucy Farina et al. v. Camus Ferguson v. Davol Mills . Fetridge v. Merchant Fetridge v. Wells. Rs Filley v. Fassett 2. 6. 2. 6. es Foote v. Silsbee Forsythe v. State . Fowle v. Spear. Frances (The) case French v. Rogers . Galy ». Mauchien & Co. Garnier v. Berthe . F : Garnier e¢ al. Carthusians v. Rivoivs Garnier v. Paul Garnier . Garnier v. Lindiére et als. Gilbert & Co. v. Benedictus Gillis v. Hall. Gillott v. Kettle Gillott v. Esterbrook . ‘ ‘ Glen & Hall Manuf. Co. v. Hall Glenny v. Smith Goodyear v. Dunbar . Goodyear v. Hullihen Gourbeyre v. Bodevin Gout v. Aleploglu . Gravelet (dit ‘* Blondin ») 4 v. Avriadil * In the reports this name is spelled two ways SECTION 638 373 72, 73, B41. 411 418 466 551 421 184, 657 "88, 148, 255, 538, 657 302 149, 234 38, 244, 374, 462 . 148, 241, 244, 327, 372, 488 148, 150, 664, 682, 685 503 373 874, 429, 475, 491 295 323 564 407 ji 409 408, 410, 582 409 441 425 36, 446 : 226, 401, 446, 512, 544, 685 401, 442 531 464 324 236 222, 343 213 : this is probably correct. INDEX TO CASES CITED. Green v. Folgham . Guerineau v. Mignon fe Ls Guislain & Co. v. Labrugnére . Guyon v. Sewell Hall v. Barrows 2 Halbron v. Malespine Hammond v. Douglass Harrison v. Taylor Hawkins v. Lambert . Hayden v. Phillips Heath v. Wright ‘ Heidsieck v. Souris, Dresel, et als, Hérold v. Gerbeau Hine v. Lart Hobbs v. Francais Hogg v. Emerson . Hogg v. Kirby . Holloway v. Holloway Holmes et als. v. Holmes et wale: Holtzer & Co. v. Lendenberg & Co. Hovenden v. Lloyd Howard v. Henriques 429, 475, 491 xix SECTION 562 236 397, 450 503 312, 360 416 526 497, 660 633 619 455 679 150, 612 485 508 108, 458, 474, 548 430, 541 354 50 543 83, 92, 95, 96, 528 Howe v. The Howe Madiine Go. bh a oe . . . 201, 422, 423 Howe v. Searing . . . 2... 83, 98, 99, 210, 522, 524, 526 Hudson v. Osborne BP uae, Aaa a . 437 J. Jackson v. Nichols 633 Jansen v. Ostrander . 299 Jenkins e¢ al. v. Putnam 633 Jones v. Pearve .. . 627 Jurgensen v. Alexander . 427 K, Kemp v. Herman . 302 Kenyon v. Wesson 627 Knott v. Morgan . 413, 560 L. Lagarde v. Piper . 400 Laker v. Damon 510 xXx INDEX TO CASES CITED. Lalande e¢ al. v. Appel ef als. . Laurens v. Laurens SECTION 85, 141 527 Leather Co. ». American Leather Co. 30, 41, 64, 83, 85, 87, 96, 126, 141, Leather, &c. v. Hirschfield . Lee v. Haley Leech v. Doorgachurn a al. Lemercier v. Millin Lemoine v. Ganton Leroy v. Calmel 5 Levigoureux eé¢ al. v. Lecompte & Co. Levy v. Bizet Lewis v. Langdon Lockwood v. Bostwick Lord Byron v. Johnstone Lorimier & Bovet v. Dubois Lowell v. Lewis Marsh ». Billings . Marshall v. Ross Martell & Co. v. Badoureau & "Patte. Massez v. Joly . Matsell v. Flanagan . Mauprivez v. Buchet e¢ als. McAndrew v. Bassett McCardel v. Peck . McCartney v. Garnhart . Merrimack Manufacturing Co. v. Guenter : Messerole v. Tynberg Michel (Désiré) & Co. v. Achard & Co. Michel (Nestor) v. Stremier a Millaud v. Caron . ‘ Millaud v. Marian et als. Millaud v. Le Petit Journal du N ord. Millington v. Fox. . . Ministére, &e. v. Compagnie de VEst Moet v. Couston : . : Mondin & Co. v. Sari ef ls, Moorman v. Hoge Morison v. Moat Morison v. Salmon Mottley v. Downman. Mowry v. Whitney Muller v. Compagnie immobiliére 360, 374, 477, 657, 661 505 498 74 529 683 49, 682 187 236 526 360, 397 554 539 508 . 458, 501, 505, 561 72 456 434 36, 107, 874, 550 ; 165 | 52, 184, 657 97, 528 ny 403 256, 462, 538 67, 216 190 236 417 417 fees 417 312, 393, 468 71 471 j 534 841, p. 625 562 429 102, 462 624 529 INDEX TO CASES CITED. Xxi N. Newbury v. James . . Newby v. Oregon Central R. R. Ca, “et ails, Newman v. Alvord ds Her (ero SECTION 562 2 353 182, 188, ‘538, 657, 659 oO. O'Hara v. Hawes . 319 P, Page v. Ferry . 503 Palmer v. Harris . 3 374, 481 Panckoucke v. Witfershaim 415 Parker v. Brant 464 Parker v. Helme 503 Parker v. Sears ae eG cwlse, te Sat 464 Partridge v. Menck . . . . 32, 35, 256, 374, 386-387, 462, 489, 496 Pasley v. Freeman ee ek Hos & es 336 Perry v. Truefitt A, 393, 479, 532, 66f Peterson v. Humphrey 524 Phalon v. Wright . 166, 484 Phelps v. Brown 614 Pidding v. How bs 480, 491 Pinaud & Amour v. Pineau. 527 Pisano v. Lawson . 801 Potter v. Holland . 855 Prudon v. Brousse e¢ al. . 605 Purser v. Brain 549 R. Ransom v. the Mayor, &. . 355, 502 Reg. v. Closs 453 Reg. v. Gray & Godin. 452 Reg. v. S. Jones . 452 Reg. v. J. Smith . 452, 453 Rian v. Bernheim . ‘ 165 Ricque ef als. v. Forges et al, ote 268, 585 Rodgers v. Nowill . . . 367, 428, 458, 507 Rodgers & Son v. Philp & Sclomons 684 Reederer & Co. v. Roederer . 438 Rogers v. The Amado 295 Ross v. Ross . . 288 Rowley v. Heughtan . : 612 XXil INDEX TO CASES CITED. Ss. SECTION Salignac & Co. v. Lavanier & Co. . . A> ath oe IES GS a" a 599 Samuelv. Berger. . . 2 2. 1 7 eee ee ee ee 861, 474 Sargentv.Romeu. . . 2 1. 2 2 ee ee eee ee (50, 216 Schorthose v. Hogg . . ue ih the ee. a 3 529 Schrauder v. Beresford & Co. StoXs ete, ey es “Ae Ee 383, 449, 626, 661 Seixo v. Provezende. . . . . ww we eee es) 885, 405, 661 Serrell a: Collins: 2-5. 4: se a a a a we 355 Seymour v. McCormick. . . . . . os Tele, Ape, 503 Sickles». Borden. . . 2. 1. 1 ew ee ee ee 515 Singleton v. Bolton . . 2. . 1 1... «180, 867, 395, 458, 500 Smith v» Woodruff . . . . . . we ee . . 476, 493 Snowden v. Noah. . . . . 1 ww ee ee 36, 104, 107, 550 Somborn v. Menseretal. . . . 2... ee ee 356 Southern v. How. . . . . . ww ee ee "63, 395, 500 Southronv. Reynolds . 2. 2. 1 ww ee ee 17 Spaulding Page <<. Geico se we Ww ee Se 515 Spaulding,o,"Packer) 6 = ¢ 4 & &¢ Bo * & & Be @ 515 Spencer & Sonv. Peigney . . . 2. 2... . . . . 178, 686 Spottiswoode v. Clarke . . . 2... . «681, 257, 462, 549 Stephens v. De Conto . . be ee a ee O85, 111, 550 Sternberzer v. Thalheimer & Hinols Be tee Gan che . 857, 383, 638 Stevens v. Keating 2. 2... 1. ew we ee 463 Stewart v. Smithson Nee Gaede cit. ES ABA cela Bes SE) ee dnote % 495 Stokes v. Landgraff . . Se iG) oh) hex ca, od Ae dese, SLOteLOOs D9? Stone v. Caviaw. SD igh Ey tert AG cam it, Ske. hy SAL Gedy ove 560 Stonebraker v. Stonebriker ye Rn hoe te ek ce hes ey 435 Stubs v. Astieretals. . 2... . . kl, . 48, 178, 688 Swifte. Dey 2-4. kk ee ee a we . 86, 118, 450 Sykesv. Sykes. 2. 2. 1 2 2 201, 395, 422, 423, 461 T. Taylor v. Carpenter (3 Story, 458) . . . . - . . 21, 36, 685 Taylor v. Carpenter (2 Wood. & M.1). . . 21, "65, 301, 336, 503, 685 Taylor v. Carpenter (11 Paige, 292). . . . - + « . 65, 496, 501 Pegmeyer: vKeris: 4 4 2 we fi ae ow we he 627 Ternaux v. Bournhonet. . . . . . . ee 527 Thibierge v. Dupontefals, . . . . ln 165 Thomas v. Weeks. . . 2... ergs a? bala gs 4 qe oe 661 Thomson v. Winchester. . . POG Oe Bo Boe eek 203 Thunot-Duvotenay v. Degorce- Cadot i) el dy ee ee ee 553 Tipping v(Clarke sa kw ee OR GS 562 Tournachon v. Tournachon. . . . 2... ie ee i a, & 213 Tracy o. Swattwout . 2 5 ee kk ke we 503 INDEX TO CASES CITED. Xx U. SECTION Upmann v. Elkan. . . ds Had, God. fe Beate eet 472 U.S. v. Hudson & Gaodain os Saar AP ctchey Shed tte te. ok 450 Vv. Venus (The) case... 6 1 we ee ee ee ee 290, 295 W. Walch, Brooks, & Kellogg v. M. J. Cole &@Co. . . 1 we. 662 Walton v. Crowley . . . . . « @ el ay e - 1860;, 402 Ward v. Ward. . . .. .. es at le at! Gp! aes 682 Warton». Klug... che OE es Bn ee Tak 439 Wedgwood ét als. v. Smith et ale. oe hoa ee: 216 Welche: Knott. . 2. 5 # © « © % we H 8 & # we w a 393 West: 0. RIG6~ <8 ae ee es a he Gs, ae Oe 502 WrestGa: @.HUnt: a ce eo ae Re ge 299 Wheaton v. Hubbard. . . 1. 1. eee ee ln 424 Whittaker » Cutter. 2. 2. 1. 1. 1. ew Sow ‘ 325 Whitely v. Swayne . . . 1... . Bie fie, ao SP as 322, 329, 651 Whittemore v. Cutter... ee eee 508 Williams v. Johnson. . . . x ove VD gs) ete epetien Ue be) DE B97 Williams v. Spence . 2. 1 1. ee ee ee ee 597 Williams v. Williams . . #8 Sy i 2 Bu 562 Winans v. N. Y. & Erie R. R. ‘Co. ee ee ee ee e 4 335 Wintermute v. Redington . . 2. «© . 2. we ss 503 Woodward v. Lazar . . . ww eee ew we) 92, 528 Woolam v. Ratcliff 2... . 2 ee ee 412 Wolfe v. Goulard . . a te er eos. cet: seas 596, 660 Wolfe e¢ als. v. Udolpho Wolte Co. Ke et) Pare he he Ea oy 596 Wotherspoon v. Currie . 2 1 ww ee ee eee. (184, 185 Youatt v. Winyard . . . . : bs ak Fy 652 LAW OF TRADE-MARKS. CHAPTER IL. INTRODUCTION. Antiquity of Proprietary Marks. — Some Ideas as to their Use by the Ancients. — Symbolical Language of Trade-marks. — Vouchers of Authenticity of Articles of Commerce. — Of what may Marks consist.—Seals, Coins, Em- blems. — To be respected must be protected. — Use by Manufacturers, Traders, Booksellers, &c. § 1. Antiquity of the Subject.— The proprietary instinct is an implantation of nature. The claim to property is asserted by means of symbolism. A man may be permitted the free use of an estate; but his enjoyment of it must necessarily be imperfect unless his title be attested by the symbolical marks borne by the title-deed. Upon the genuineness of those marks, consisting of words, signatures, and seals, depends his faith. If any of those signs prove to be false, the absolute right to the property is illusory. Who would purchase even a toy for a child without feeling assured that he was being dealt with in good faith? He desires a particular article, the make of some especial manufacturer. He glances at a mark upon the thing offered. It is sufficient. It has a peculiar sign upon it. Faith guides him. The same faith has governed men in their commercial transactions through all past ages, and must con- tinue to do so for all the future. § 2. Seals and emblems of ownership were coeval with the birth of traffic. The numerous relics of prehistoric antiquity, 1 2 LAW OF TRADE-MARKS. which have floated down to us on the current of Time, fully authorize this conclusion. That such marks were always in use at less remote periods, we gather from the records of chroniclers, on whose lips the signet-royal of Death was im- pressed thousands of years agone. In truth, no organized system of trade could safely be conducted without the aid of symbols of ownership, or of origin; for the simplest mode of exchange of goods, to be trustworthy, must be subject to faith in the authenticity of emblems attesting the probity of the vendor. We may reasonably assume, therefore, that marks were found to serve an important purpose from the beginning of competition in manufactures and the incipiency of commer- cial spirit. What more natural than to affix a mark of identity to any thing we make or possess! It is not done through a churlish or selfish motive, but merely to avoid confusion and dispute. § 8. Such emblems had their origin in a general ignorance of reading the combinations of cabalistic characters that we call writing. A written certificate of the genuineness of any article of merchandise could not be understood by the no- madic peoples who desired to barter natural products for some- thing made by the hand of skilled artisans. A simple emblem, as a crescent, a sun, a star, an animal, or other object copied from nature er devised by fancy, when once associated with a particular class of goods, or the handicraft of a certain man, would readily be understood. Perhaps Tubal-cain — he who in the first ages of the world was “ the instructor of every artif- icer in brass and iron ” — was wont to impress on his utensils and weapons a peculiar emblem of authenticity. Faith, the very soul of commerce, thus gave mutual advantages. The maker was protected against unfair competition of inferior workmen, and the purchaser had a guaranty of excellence. The mark was as easily read as were the marks that distin- guished the cattle of Jacob from those of Laban. It spoke an emphatic language: When you see me, know that I have come INTRODUCTION. 3 from So-and-so. From the day that such signs were used by ar- tisans to indicate the product of their skill, or by merchants to vouch for the honesty of commodities sold or traded by them, base imitators must have existed, for dishonesty is not the junior of art. He who could forge a piece of metal could also forge a symbol. Thence arose the necessity for restrictive laws and retributive penalties ; for from the beginning of the world the protection of the helpless and innocent has been a supreme object of legislation. ‘The law was made for transgressors,” and to the law the wronged, the weak, the simple, look for redress from the rapacity of wicked men, and for the conserva- tion of their rights. We can readily conceive how easy was the transition from the process of marking animate property to inanimate, from the branding of flocks and herds to the branding or otherwise marking of manufactures. The history of the word chattel informs us that in the early ages beasts constituted the chief part of a man’s property. The word signifying cattle came to mean all other kinds of movable property the subject of bargain and sale, so the symbol of own- ership might as well be applied to one kind of personal prop- erty as another. The object of affixing a mark was gain, just as itis now. It is meant to insure an adequate reward for acceptable workmanship, or to be evidence of authenticity. § 4. Seals are the most sacred of proprietary marks; and from early antiquity they have been used. The seal has ever been a distinguishing mark of ownership; of security, as in the case of sealing the den of lions upon Daniel, and the door of the sepulchre wherein was laid the body of the Saviour ; of affection, as in the language of the-Church to her Lord in the Song of Solomon: “Set me as a seal upon thy heart, as a seal upon thine arm;” of honor, of secrecy, of attestation, of authenticity. The ségi/um or signet of a monarch or man in authority has always been deemed ah instrument of power. Many noble families have in use ancestral seals which have descended to them from distant generations, and which they 4 LAW OF TRADE-MARKS. regard with reverent pride. The seal is a figure frequently mentioned in Scripture. We read of the inscription on one, “The Lord knoweth them that are his;’! and St. John tells of the mighty host who were sealed in their foreheads? We speak of the seal of baptism, the seal of holy communion, the seal of matrimony, and, most solemn of all, the seal of death. § 5. Soon after the Norman conquest, in consequence of their presence being required to give validity to every species of legal documents, sraLs became instruments of the greatest moment; and heraldic insignia, with a representation of the ‘knightly shield, upon whose field they were displayed, were exactly suited to fulfil all the requirements of the seal-engraver. By such means heraldry became interwoven as well with the peaceful concerns of every-day life as with the display or mar- tial splendor and turmoil of war. Heraldry may be regarded as a science, insomuch as it possesses a system, a classification, and a language of its own, — which language speaks forth in many a hundred trade-marks. But in this work it is simply as a token of proprietorship and authenticity, and as a fertile source of business emblems, that we regard the seal. Whether as a sign, a word, a brand, —in all cases the legal significance is the same. A brand (from the Anglo-Saxon, brand, to burn) is a seal of ownership imprinted on casks or other wood-work with hot iron; derived from the custom of burning criminals with heated metal. Seal-marks of rank, profession, trade, are infinite in style, but each is sacred to its possessor or origina- tor. No man has any more right to plunder his neighbor’s emblem, whether private or professional, than he has to steal his gold or his wife. In hereditary dignities, the seal, regarded as a precious jewel, attached to the title, and the most rare and exquisite gems are often employed in their construction. Heraldic devices are frequently highly prized as commemora- tive of family honors. Virgil assigns to Aventius « insigne 1 2 Tim. ii. 19. 2 Rev. vii. 3. INTRODUCTION. 5 fraternum” upon his shield, — his hereditary device, derived by him from his father.1 Badges are likewise proprietary marks: “ Might I but know thee by thy household badge,” ? says Shakespeare ; and again he says, ‘For sufferance is the badge of all our tribe.””> The label, another heraldic term, is only connected with trade-marks so far as being a groundwork for figures or other devices. § 6. Sign-boards are yet another description of proprietary marks. The ancient Egyptians, Greeks, Romans, seized this idea of advertising, and displayed sign-boards with inscriptions denoting their trades, further embellished with the most strik- ing emblems thereof. We have no reason to think that the shrewd Oriental and Latin merchants were in those ancient days a whit behind their successors in the great bazar of life in devices to influence trade. On the contrary, they seem to have been exceedingly fertile and ingenious in symbols and other ad- juncts of popularity. Amongst the ruins of Herculaneum and Pompeii have been discovered signs crudely painted, or graven in stone, or modelled in relievo in terra-cotta and inserted in the pilasters at the side of the open shop-fronts. Thus there have been found a goat, the sign of a dairy ; a mule drawing a mill, the sign of a baker; and, at the door of a school, the uot very seductive sign of a doy undergoing a birching at the hand of the master. At the shop of a perfumer were represented various items of his traffic. There were also the signs of the anchor, the ship, a sort of chess, and chequers. In Herculane- um, at what was probably the door of a shoemaker, was a painted Amorino, or Cupid, carrying a pair of ladies’ shoes, one on his head, the other in his hand. Complex or simple sign-boards seem to be indispensable to priident trading, and the most illit- erate rustic has sufficient tact to fashion a trade-mark peculiar to himself, and not to be infringed on by another. From the custom of setting up a green bush at the door of a vintner, 1 Aneid, vii. 2 Henry VI., Part 2, Act 5. # Merchant of Venice, Act 1. 6 . LAW OF TRADE-MARKS. arose the Italian proverb, “Al buon vino non bisogna frasca.” From the Romans undoubtedly our forefathers adopted the sign-board. A thousand-or-so years ago reading was a rare acquirement with the commonalty; consequently to write the trader’s or owner’s name would be of little avail. Those that could, advertised their names by rebuses; thus, for instance, a hare and a bottle stood for Harebottle, and two cocks for Cox. Others, whose names no rebus could represent, adopted pictorial objects according as genius or imagination suggested. What more convenient than for an innkeeper to emblazon on his sign- board the family crest of the lord of the estate whereon he lived! Luther was generally represented by the symbol of a swan; thus, “The Bible and Swan” was the characteristic sign of an inn in honor of Luther. Did not Lord Mountgarrat derive his title from the fact that one of his ancestors was a man of letters, probably a briefless barrister who had his dwelling in an attic? Temporary or accidental emblems have ofttimes become permanent associations, as in the case of the style of paper termed foolscap. In the reign of Charles the First, all English paper bore in water-marks the royal arms. Crom- well’s parliament, to cast indignity upon the memory of that unhappy monarch, substituted the fool’s cap and bells. Al- though in the course of time those symbols were discontinued, the name sticks. ‘ § 7. It may not seem irrelevant here to allude to the inter- esting law-case which was decided by a water-mark on paper. On the demise of a wealthy person, a forged will was produced so cunningly executed, that, although by the parties concerned it was known to be false, the fact could not be legally proven. As the counsel of the rightful heir sat studying the case over one night in his office, he chanced to hold the document up before the candle, and there, to his deep satisfaction, he dis- covered in water-marks the figures of the year in which the paper was made. It was a period of several years after the date in whieh the false will was said to have been executed. INTRODUCTION. 7 § 8. If one kind of workman might profitably employ indi- vidual marks, so might any other. The mechanics in the quarries, making ready, stones for the temple of Solomon, availed themselves of this mode of proving their claims to wages. Recent discoveries confirm the tradition. The cin- ders of burnt Jerusalem have been cut through, and turned up to the light. The seal of Haggai, in ancient Hebrew char- acters, has been picked up out of the siftings of the rich moulds deposited by the treasures of Jewish pride. The first courses of stones, deposited by Phenician builders, have been reached. Quarry-marks, put on in vermilion, have been copied, — known to be quarry-marks by the trickling drops of the paint, still visible; only they are above the letters, show- ing that when they were affixed the stones lay with the under- side uppermost.! The same practice continues in vogue to this very day where many men are employed. The engineer and the architect know each mark, and thus can instantly fix the origin of every piece of work. The practices of antiquity are exhib. ited and copied by our own artisans, who stop not to think whether they are not pursuing the practices of other forerun- ners of several thousand years ago. We see the tile-maker stamp his products with his private mark ; and sometimes the common building-brick is impressed with its author’s seal, rude though it be. The most ancient bricks recovered from the ruins of the temples of Nineveh and Egypt have many kinds of marks of origin. § 9. The condition of man as an inhabitant of the earth, and the relations and intercourse of men as members of a com- munity, involved the necessity of a circulating medium. A tertium quid —a third commodity of a certain value — became necessary as a medium of exchange. At different periods the medium of exchange has been represented by various commodi- ties, which at this day would be the very objects of barter. é 1 See the First Statement of the Palestine Exploration Society, 1871. 8 LAW OF TRADE-MARKS. The ancient Greeks, with a limited commercial intercourse, used as a currency the cattle that grazed upon their land. These had one advantage, that of being able to transport them- selves, under charge of drivers. Homer (in his episode of Glaucus and Diomed, where the former is represented as hav- ing given his golden armor, worth a hundred oxen, for the brazen armor of the latter, worth but nine?) chronicles the use of cattle as a medium of exchange. Yet at that time the Greeks had talents of gold, but they were too valuable to use as current specie. Then as the use of coin superseded the more cumbrous living standard of value, the term “ oxen” or “ cat- ‘tle’ was transferred to the representative coin. They used stamped bars, the rude mark serving the same end that the image and superscription did at a later period.. That plan again failed to receive full confidence, so it was supplanted by actual coinage, which many authorities date from about seven centuries before the Christian era.2, Homer, however, speaks of brass money as being in existence nearly twelve centuries B.c. To the Lydians is ascribed the invention of gold and silver coin. At Rome, under Servius Tullius, money was coined about 578 B.c. Julius Cesar was the first person who obtained permis- sion from the senate to stamp his image on the national coin; that honor having previously been reserved for the gods or defunct heroes. It was probably about the time that Daniel was cast into the lions’ den that those famous pieces of gold called Darics, from Darius the Mede, were coined; their fine- ness and beauty causing them to be preferred to all other money throughout the whole Kast. Spanheim informs us that upon the coins of Tenedos and those of other cities a field-mouse is engraven ; together with Apollo Smintheus, the driver away of field-mice, on account of his being supposed to have freed cer- tain tracts of ground from those animals. Shekels that have Samaritan inscriptions were generally coined by Simon the 11Gillie’s Ancient Greece, vol. i. p. 11. 2 Snowden’s Mint Manual of All Nations. INTRODUCTION. 9 Maccabee. The first money coined in England was under the Romans at Colchester. § 10. There must have been an interval of over one thousand years during which the precious metals were known and used before the ingenuity of man was able to apply them to the pur- poses of coinage. 1860 years B.c., Abraham, for a burial- place for his wife Sarah, purchased the cave of Machpelah ; * and,” says inspired writ, ‘‘ Abraham weighed to Ephron the silver which he had named in the audience of the sons of Heth, four hundred shekels of silver, current money with the mer- chant.” 1 We must conjecture that the money alluded to was the simple bullion, perhaps marked but not coined. A cur- rency of authenticated coin has always been an essential ele- ment of civilization. § 11. It is an indisputable fact that in all ages of the world, and among all races of men, some form of symbolical expres- sion has been in use and in favor. It was the badge of good faith. Caveat emptor! Let the purchaser beware! See that the seal is on the bale of goods, the marks on the fabrics! The people of the ancient nations had need of symbols as well as we. Until within the last few years the arts practised in India were nearly as numerous as those known in Europe and America. The Persians, Babylonians, Assyrians, and the still more ancient Egyptians, had their multifarious products of skilled labor. In Nineveh, the people made warlike arms, and worked in gold. They glazed earth, made beads, and wrought famous embroideries. The Etruscans were eminently skilled in the arts both of use and beauty. All those nations main- tained commerce. Much of the prosperity of the cities of Asia Minor was due to the trade with India. We find that the Hindoos, a manufacturing and mercantile people, 1200 or 1300 years B.c., had their emblematic marks for merchandise. Those persons who were unable to write used the most distin- 1 Gen. xxiii, 14-16. 10 LAW OF TRADE-MARKS. guishing symbol of their craft. Thus, the cultivator used the plough ; the carpenter, the gimlet; the iron-smith, a pair of pincers ; the shopkeeper, a pair of scales; the musical instru- ment maker, a lyre, a pipe, or a trumpet. The learned used symbols that might be intelligible to the unlearned. In short,a monogram, a letter, some device drawn on the article made, to denote the place of its manufacture, the artist employed, the date, was all that was requisite to constitute a proprietary mark. § 12. Fragments of pottery bearing peculiar marks of work- men are everywhere found in the ancient cities of the East ; “ pottery,” as Brogniart has remarked, “affording the best records of the early ages of man, as bones do of the earth.” } Commerce required its hieroglyphics, and commerce was uni- versal. The situation of Babylon, at the head of the Persian Gulf, was admirably adapted for trading purposes; hence, from the time of its destruction, it was succeeded by other cities until the foundation of Bagdad. Thus spices, ivory, ebony, dyes, gums, pearls, leather, silk, and cotton-stuffs, — every sort of serviceable commodity, were floated on the Eu- phrates and the Tigris, or brought in caravans of camels to the grand central mart, each species of product bearing some unmistakable impress of the mercantile enterprise which ex- ported it. We read of Babylonish carpets and tapestry, and the various other tissues and cloths so famed for brilliancy and richness of hues; and as early as the time of Joshua, mention is made among the spoils of Jericho of “a goodly Babylonish garment.” § 18. Many relics of pottery found in different parts of the Assyrian empire exhibit upon their surfaces marks which prove that an engraved mould had been employed in their manufac- ture. The Chinese, the only people who profess to possess an exact chronology from the remotest antiquity to the present 1 See Lecture by Prof. J. Forbes Boyle, F.R.S., on Arts and Manufactures of India. INTRODUCTION. 11 time, are our preceptors in the style and mode of affixing marks to articles of fictile manufacture. We do as they did long before the Christian era. Their official annals record, as the inventor of pottery, the Emperor Hoang-ti, to whom they assign a date of 2698 years B.c.; and they tell us that under his reign there was a superintendent of pottery named Ning- fong-tsee.1 The Chinese had a priority of 1600 years over the invention of European porcelain ; yet we find proofs of their trade-marks. These are of two sorts.2 One kind is composed of Chinese characters, which tell under what reign the article was made; the other by designs in color, or engraved names of men, or of establishments, indicating the author of a vase, the place of manufacture, or the destination of the article, as for the use of the emperor or other dignity. On a piece of pure white china of great antiquity there was found stamped a factory-mark. § 14. When the pioneers in the art of printing were ponder- ing their new invention, during the transition period from block-printing with detached letters, Gutenberg, in 1436, en- tered into an agreement with John Riffe, Anthony Heilman, and Andrew Dreizehn, in which affair the three associates were to furnish the necessary funds, while Gutenberg was to pay them one-half of any profits, the other half being for himself. After a time the association broke up, differences arose about the liquidation, and a lawsuit was the consequence. By the records of this suit, it appears that they kept their invention a secret, and called themselves ‘“‘ Spiegelmachers” (makers of looking-glasses). The speculum was their protecting symbol. Aldus Manutius, the famous Venetian printer, adopted the dolphin and anchor as his mark, borrowing the idea from a silver medal of the Emperor Titus, presented to him by Car- dinal Bembo. In 1503, the olive-tree was the sign of Henry 1 Marryat’s Pottery and Porcelain. London, 1857. 2 Histoire et Fabrication de la Porcelaine Chinoise. Translated from the Chinese by Julien. Paris, 1856. 12 LAW OF TRADE-MARES. Estienne, a bookseller and printer, whose firm for several gen- erations continued to be the leading publishers and printers in Paris. The booksellers generally had a wood-cut of their signs for the colophon of their books, so that their shops might become known by the inspection of the cut. For that reason, Benedict Hector, one of the early Bolognese printers, gives this advice to buyers, in his “ Justinus et Florus:” “ Pur- chaser, beware, when you wish to purchase books from my printing-office. Look at my sign, which is represented on the title-page, and you can never mistake. For some evil-disposed printers have affixed my name to their incorrect and faulty works, in order to secure a better sale for them.” Jodocus Badius, of Paris, gives a similar caution: “We beg the reader to notice the sign, for there are men who have adopted the same title, and the name of Badius, and so filch our labor.” In the preface to the Livy of 1518, of Aldus, before mentioned, a similar fraud is exposed: ‘“ Lastly, ] must draw the attention of the student to the fact that some Florentine printers, seeing that they could not equal our diligence in cor- recting and printing, have resorted to their usual artifices. To Aldus’ Institutiones Grammatice, printed in this office, they have affixed our well-known sign of the dolphin wound round the anchor. But they have so managed, that any person who is in the least acquainted with the books of our production, cannot fail to observe that this is an impudent fraud; for the head of the dolphin is turned to the left, whereas that of ours is well known to be turned to the right.” § 15. An acquaintance with booksellers’ marks or signs, as expressed in the title-pages of their books, is of some use, be- cause many books have no other designation of origin. We find an anchor, the mark of Raphelengius, at Leyden; the same, with a dolphin twisted around it, the mark of the Ma- nutii, at Venice and Rome; the Arion, denoting a book pub- lished by Oporinus, at Basle; the Caduceus or the Pegasus, on the publications of the Wechelénses, at Paris and Frankfort; INTRODUCTION. 13 the cranes of Cramoisey; the compass of Plantin'’ of Ant- werp ; the sphere in a balance of Janson or Blaow, at Amster- dam ; the lily of the juntas at Venice, Florence, Lyons, and Rome.! Many publishers also made use of monograms com- pounded of the initials or other letters of their names. These furnish a clew to the discovery of the printer, where they occur on books without the printers’ names. He who desires to examine a treasure-house of lore upon this subject to as- sure himself how general was the adoption of proprietary marks by painters, designers, engravers, and sculptors, can con- sult the Dictionnaire des Monogrammes, Marques figurées, Lettres initiales, Noms abrégés,” &c., of Francois Brulliot, published at Munich in 1832-3-4, and to be found in the Astor Library in the city of New York, and in the Congres- sional Library. § 16. We can trace proprietary marks a long way back in the history of England. In the Archeologia for 1812, a roll of 219 swan-marks is given, together with the ordinances re- specting swans in the river Witham, in Lincoln, the same be- longing to various gentlemen. This paper bears the date of 1570. The marks consisted of nicks, the nicking being done by swan-herds, appointed by the king’s license. A regis- ter of all the marks was kept. None but freeholders were to have marks, and those were to be perfectly distinct from those used by other gentlemen. For instance, the company of the vintners had two nicks on their bills. This mode of indicating exclusive proprietorship is still annually illustrated by the guilds of London, who are entitled to claim the cygnets found with their old birds. § 17. The case of Southron vy. Reynolds,” in England, in 1865, was in regard to a violation of a trade-mark used on clay pipes made at Broseley. the right of the plaintiff was disputed because of his recent appropriation of the symbol to stamp his liquorice, just as a claim based upon mere prescription might be challenged. The Lord Chancellor said that he had been much pressed by the defendants’ counsel to declare that there was not sufficient time between the termination of the month of July and the 13th of September following for the plaintiffs to acquire a right of property in the particular trade-mark. The substance of the argument of defendants is this: that, supposing the court interfere upon the ground of property in a trade-mark, that 1 Annales de la Prop., etc., tome vi. p. 29. 2 Thid., tome i. p. 45. 310 Jur. (N.s.) 550. WHO TAKES TITLE. 387 property must be regarded as the offspring of such an ante- cedent user as will be sufficient to have acquired for the arti- cle stamped general notoriety and reputation in the market, and that the property cannot be held to exist until the fact of the general user, that notoriety and that public reputation have been proved to exist. The plaintiffs won. § 53. Who may acquire Property in a Trade-mark.— As a general proposition, any person who, in law, is capable of ac- quiring and holding any species of property, may hold a title to a trade-mark. § 54. Yet this sweeping assertion must be subjected to some qualification ; for unless the person be a trader, that is, unless he or she be engaged in mercantile business of some kind, such a title could not be acquired, as we shall hereafter more clearly see. The reason of such a condition is this: the object selected as a trade-mark does not become such by the mere act of selection. Something more is requisite to perfect an act of adoption. What is that something? It is the union of the abstract representation of the object with a vendible commodity. Instantly the inchoate right becomes perfect, and title rests in the appropriator. § 55. But we shall see that certain persons cannot become traders, and consequently cannot place themselves in a posi- tion to obtain such a title. Take as an extreme hypothesis the case of the person holding the office of Archbishop of Canterbury. He could not become possessed of a title to a trade-mark, for the law inhibits him from engaging in secular pursuits of a mercantile nature. A corporation is an artificial person, and under an act of Congress of July 8, 1870, the right of a corporation to a trade-mark is distinctly recognized. But, when we come to consider the provisions of that act, we shall be easily convinced that it is not every corporation that can avail itself of the protection promised thereby. Why? Because the corporation may not be a trading corporation. For instance, a rector of a parish in Massachusetts, New York, 38 LAW OF TRADE-MARKS. Maryland, and other States where the Church of England once held legal sway, is a corporation sole. Yet no sane person would dream of such a corporation, or any other of a purely ecclesiastical nature, manufacturing or selling goods. § 56. Nor can every natural person hold title in a trade- mark; for some persons are under interdict, — are felons under sentence of death, or are not of sound mind. This phase we shall also more fully investigate hereafter. § 57. The conditions upon which a right can be enjoyed and guaranteed are few and simple. Be he citizen or alien, the owner has protection provided he is engaged in lawful busi- ness, conducfed with sincerity. § 58. Who is an Infringer.— He who imitates in whole or in part the peculiar emblem or mark to which another has the right of exclusive use, provided he use it to indicate the same class of goods. The imitator may be the pirate himself, or he may be an innocent vendor of the article bearing the mark. Both are in intendment of law infringers, although the one may be guilty of gross roguery and the other be free from the imputation of turpitude. The law will correct the illegal act of either, but will deal more leniently with the unintentional trespasser. § 59. So similar in external appearance are different articles of merchandise, that, without peculiar indication of some kind, one would be in uncertainty. Some pledge of integrity is de- manded. We see acurious mark: it is enough—it conveys to the mind full assurance of excellence, or what we are happy in believing to be such. Some such guaranty is required in these days.when traffic moves swiftly, in harmony with agen- cies of steam and electricity. A glance! It is enough. Down goes the cash, and the change is effected. But what if the sig- nal with its blazon of truth be false! Confidence is outraged, —and that is a thousand-fold worse than the immediate loss of money, for a scar of suspicion is left. Severe measures must be enforced to restrain the commission of crime which WHO AN INFRINGER. 89 has no small resemblance to that of wretches who display false signal-lights. Avarice and treachery! Piracy must be re- strained by the iron grasp of justice, that laudable industry may flourish, and competition, the life of trade, be stimulated to ever-fresh efforts for excellence. An adequate security and protection may be found in the extension of the powers of courts of justice in the endeavor to uphold a, high mercan- tile morality. In this there is no restraint of the freedom of trade, no fostering of monopolies. Hach man stands upon his own merits, just as a knight at a tourney has his own color to identify him with valor and high emprise. Infamy would await the base dastard who took the pennon not belonging to him. So should it be in the mammoth contest for the well-earned meed of honorable and laborious enterprise. § 60. Protection. — What avails a mere naked title to any thing, unless the law protect it! Any man may copy an emblem or a mere representation of an object,—no matter whether it be of the rudest character or whether it be de- lineated with all the grace and beauty of accomplished art, — unless the exclusive property in it be secured by local law in another person. We say local, for a right to exclusively make and sell a representation of an object, or a fanciful picture, or other mark of taste, rests upon nothing more extensive than the laws of the country which has invested it with the egis of defence. One nation does not respect the defensive law of another in respect to such work of art, unless bound to do so by a treaty or compact. The people of one country, then, may with impunity prey upon the people of any other in respect to works of genius, unless, upon the condition of reciprocity, mutual forbearance shall have been stipulated. This reflec- tion begets an idea! § 61. It is not the act of imitating that is unlawful in regard to a trade-sign or mark. Then what is the wrongful act? It is this: the placing of that mark upon vendible goods, for the purpose of fraud. For fraud, actual or constructive. Of this 40 LAW OF TRADE-MARKS. species of cheating, furtive and mean, the honest, the confid- ing, are the victims. But then the law protects the innocent against fraud? Yes! Now we perceive that fraud is the basis of the law’s intervention: that kind of fraud which a person practises when he writes or paints or stamps or brands a certain sign upon articles for sale, with the design that the public shall take them to be the manufacture of some person else, or to have emanated from some place which is not the true one. This is a matter of property. A trader’s business fails because another trader has illicitly copied his mark of honest dealing. He loses what should come to him as just profits, and the purchaser is deceived into paying for a false article. A double wrong is done. Unless the law intervene to preserve the credit of the mark, all faith in its integrity shall soon be destroyed. Commerce is wounded. Real tan- gible rights are struck at: money is lost. That in the eye of the law, as administered, is a greater wrong than to kidnap and sell the children of another’s brain. Property has been despoiled, and that by the simple act of causing a certain symbol to utter a falsehood. Property must be protected. § 62. Whose Rights are protected? — Those of the manu- facturer or merchant who has lost his just profits, or of him who has been cajoled out of his money? or both? We must examine into the theory of protection ; for upon a right under- standing of it frequently depends the possibility of redress. § 68. When we look at the case in Cro. Jac.,! we find that, for an imitation of a mark placed upon cloth, an action upon the case was brought by him who bought the cloth, for deceit, which action was adjudged to be maintainable. In Southern v. How,? which is believed to be the same case, a different version is given. In Comyn’s Digest, “ Action on the case for deceit,” A. g., the case is thus cited: “So” (¢.e., an action will lie) “if a clothier sell bad cloths upon which he put the mark of another who made good cloths.” Comyn does not say 1 Cited by Upton, p. 10. 2 2 Popham, 144. WHOSE RIGHTS PROTECTED. 41 by whom the action may be maintained; but as he cites Cro. Jac. only, it may be inferred that he considered the case as establishing the right in the purchaser, which it certainly would, if that report is correct. In Southern v. How the case is certainly cited as a distinct affirmance of the right of a manufacturer to maintain an action for an unauthorized use of his trade-mark. Lord Rolle, however, expressly states that *Doderidge did not say whether the action was brought by the clothier or by the vendee ;”’ but he adds, “ semble que gist pur le vendee”’ (2 Roll. 28). Therefore, if we depend upon the old books, we are left in doubt as to who is the protected party. But, fortunately, the question may be said to be settled in these days; although in the minds of some chancellors there is a lingering doubt whether the public have any right to pro- tection in such a case. § 64. We may safely assume that it is the moral, if not the legal, duty of a court to protect the public against fraud, per- petrated by means of false tokens. The maxim quoted by Lord Cranworth in the case of the Leather Companies !— “Vigi- lantibus, non dormientibus leges subveniunt’’— is not always approved doctrine; for not only the watchful but the careless should be guarded against wily craft and cunning. The morals of a nation are like those of an individual: they must be guarded by the supervising power, whatever that may be. In this matter it is the court of justice trying the question of infringement upon a mark of trade. The law of gravitation seems to operate in morals as in physics; there is an in- creased momentum at every stage of descent. Of this we have had melancholy proof in recent developments in some portions of our country, where corruption soiled even the ermine of the judge. When we read of excessive stickling for legality, we are apt to suspect that moral obligations have not due weight. When a rogue stands convicted of his offence, why not punish him to the extent of his merits? In trade-mark 111 Jur. (y.8.) p. 618. 42 LAW OF TRADE-MARKS. cases there is a great laxity ; as if the community at large had no interest in the upholding of mercantile honor. Spasmodic pretences to severity do not help the matter. Let punishment be sure, like the bodily pain which follows every excess as a manifestation of Divine will, and fraud must decrease. Whether by corporal pain or pecuniary mulct, the effect would be beneficent. The law should protect the weak and the simple.! Is the child or the illiterate clown to be plundered at the will of any charlatan or knave? Is the law to lend its aid only to the vigilant, who require it not? It must be that the exponents of justice have sometimes, by mistaking the intent of the law, become false oracles. If the reasoning some- times used is good in one case, then why not in another? If the confiding purchaser of wares may be cheated with im- punity, why not also suffer the pickpocket to ply his craft unmolested against the youthful, the thoughtless, the unsus- pecting ? Would it be a good defence for a vendor of brass watches bearing the mark of the American, the Elgin, or any other reputable watch company, to plead that prudent exami- nation would have detected the fraud? Verily not. Does one prudent person in a thousand keenly scrutinize each article he buys? What percentage of ordinarily cautious persons closely examine the printed national currency, to see that it bears all its legitimate marks? We come to the conclusion that the rule of caveat emptor should be changed into caveat venditor, demanding sincerity in the seller, rather than extreme caution in the purchaser. § 65. There seems to be a contrariety of opinion among judges, both in law and equity, as to the real principle upon which is founded the duty of judicial intervention. Some judges, remarkable for probity in private life, appear to permit the ermine to stifle sentiments of the nobler morality, and to deal with the rigid letter of the law, rather than with its equitable spirit. They base their action entirely upon the legal 1 See opinion of Kindersley, V. C., in Glenny v. Smith, 11 Jur. (n.s.) 964. CLASS OF GOODS. 43 right of the party complainant, and treat as a matter of little or no consequence the fact that the public at large have some right to protection. Conceding that a court cannot go outside of the immediate case presented, is it not true that the rights of the public may be guarded and vindicated by holding the simulator of trade-marks to a rigid responsibility ? Woodbury, J., in one case,! uttered the true doctrine: “To elevate our own character as a nation, and the purity of our judicial tribunals, it seems to me we ought to go as far in the redress and punishment of these deceptions as can be vindicated on any sound principle.” Robertson, J., in the case of Corwin v. Daly? said that “the origin of the favor shown to trade-marks was the protection of the public, and not merely of the ‘indi- vidual dealer ;”” and in speaking of the scope or design of a bill in chancery, invoking protection for honest trade, Lott, Senator, said: “Its object is to prevent the commission of a fraud not only on them and to the prejudice of their rights, but on the public, by the sale of an article with an imitation of their trade-mark thereon in such a manner as to deceive purchasers, and through the false representations thus held out, to deprive the owners thereof of the profits of their skill and enterprise. Honest competition relies only on the intrinsic merit of the article brought into the market, and does not require a resort to a false or fraudulent device or token.” 3 “It is undoubtedly the duty of courts to regard with disfavor every establishment having any tendency to corrupt the public morals, to create idle or dissipated habits, to encourage a craving for undue excitement, or to impair the taste for domestic attachments and domestic society,’”’ said another judge.* § 66. Class of Goods. — Protection will not be given unless in connection with the class ef goods to which the mark has been applied. Vice-Chancellor Wood,’ in 1865, remarked that 1 Taylor v. Carpenter, 2 Wood. & M. 1. 2 7 Bos. 222. 3 Taylor v. Carpenter, N. Y. Ct. of Errors, 11 Paige, 292. 4 Christy v. Murphy, 12 How. Pr. R. 77. 5 Ainsworth v. Walmesley, 44 L. J. R. 252. 44 LAW OF TRADE-MARKS. the court had taken on itself to protect a man in the use of a trade-mark as applied to a particular description of article. “He has no property in that mark, per se, any more than a ‘person has in any fanciful denomination which he may assume for his own particular use, without reference to his trade. If he does not carry on a trade in iron, but carries on a trade in linen, and stamps a lion on his linen, another person may stamp a lion on iron; but when he has appropriated a mark toa particular species of goods, and when he has caused his goods to circulate with that mark, when that mark has become the known indicium of their being his, the court has said that nobody shall defraud him by using that mark and passing off the goods of another’s manufacture as being the goods of the owner of the mark.” § 67. As the first adopter of a mark does not acquire any exclusive right to its use, except in connection with the specific class to which he has applied it, it is not uncommon for the same mark to be placed upon different classes by different owners. The word “MaGnoLia” may properly serve to indi- cate a certain manufacture of gin for one proprietor,t and a certain brand of whiskey for another ;? for although both con- tain a large proportion of alcohol, the fluids cannot be said to belong to the same class; and the fanciful appellation of ‘«« BismaRcK’? may in compliment to the statesman be used for cement,? notwithstanding the fact that. another had pre- viously appropriated it for paper collars.* § 68. The importance of a specific mention of the class of merchandise to which a certain emblem is to be attached as a trade-mark, may be. illustrated by the letters “I XL” (I excel). To guard against looseness in practice, the statute requires that the class, ‘“‘ and the particular description of goods comprised in such class,” shall be set forth in the application. 10. & W. A. Waters, No. 544. 2 Mills, Johnson, & Co., No. 241. 3 Wendt & Rammelsberg, No. 585. * Messerole v. Tynberg, 4 Abb. Pr, R. (n.s.) 410, and 86 How. Pr. R. 14. CLASS OF GOODS. 45 Time out of mind, the manufacturing establishment of Wosten- holm, in England, has used the letters IX L upon cutlery. The exclusive right to the use of that symbol had at common law become vested in that firm,—so far as it was actually stamped upon certain articles. It could properly have been appropriated for marking all kinds of cutlery, fine and common, large and small. The mark was known all over the world, and by it was understood that the house of Wostenholm had manufactured the steel fabrics thus stamped. The Examiner was well aware of the existence of that mark, and recognized its import. It was his duty to refuse registration to any one else who claimed property in that mark, as applied to the particular class of goods made and so marked by the English house. It did not matter that no official notice of the use of the mark in a foreign country had been filed. It was enough that a claimant must have been the prior adopter of it. § 69. An American firm, doing business at Evansville, Ind., applied for registration of that mark for a chopping-aze. They did not pretend to have adopted the symbol before the year 1870, many years after it had acquired a universal reputation through the English firm of Wostenholm. Held, chopping- axes are not included in the particular class of goods in which the Wostenholms used the mark. Registration allowed.t § 70. In January, 1872, Wostenholm & Son, of England, filed an application for the registration of the said symbol, “TX L,” as a trade-mark for cutlery. They set forth the long term of years during which their firm had used it for the same purpose. The certificate of registry was duly issued? In March, 1872, a manufacturing company in Hartford, Conn., filed an application for a mark, newly adopted, of which the said symbol is the essential part. It was to be applied to scythes. The case was suspended until evidence was furnished that the English firm of Wostenholm did not make scythes. The adoption by the Hartford company was 1 Boetticher, Kellogg, & Co., No. 83. 2 Wostenholm & Son, No. 666. 46 LAW OF TRADE-MARES. therefore lawful, and the mark was registered for the third time.! § 71. A Lack of Truth debars a trade-mark from protection. The tale told by the symbol must be sincere. The instant it ceases to be truthful, in spirit as well as in letter, it becomes an instrument of fraud, and is not lawful. A qualification, true in itself, may become fraudulent by the manner in which it is used. In a case before the Tribunal of Correction of Thionville? in 1865, it was held, where a French gunmaker establishes himself and his manufactory in a foreign country, and places his name on his products as “ of Paris,” although really a Parisian, it is bad faith in him. His intention was evidently to cause purchasers to believe that he was the person of that name, who carried on business in that city. When his .merchandise was brought into France to compete with honest goods, his deception was sufficient authority for con- fiscating it. § 72. An Untrue Use of the word “ Patented,” or its equivalent. If a trade-mark represents an article as protected by a patent, when in fact it is not patented, such a statement primd facie amounts to a misrepresentation of an important fact, which would disentitle the owner of the mark to relief in a court of equity against a pirate. That is clearly so when the pre- tended patent had never existed. In the case of Edelston v. Vick,5 Vice-Chancellor Wood intimated a doubt whether the rule would be the same if there had originally been a patent, and the statement in the trade-mark being true when first in- troduced, had been continued after it had ceased to be true. Lord Kingsdown, in the Leather Cloth case, declined to assent to that distinction. He thought that if the word “ patent” be not so used as to indicate the existing protection of a 1 Greenwoods Scythe Co., No. 788. 2 Ministére Public et Bernard v, Compagnie de Est, Ann. de la Prop. tome xi. p. 202. 3 Leather Cloth Co. v. Am. Leather Cloth Co., 11 Jur. (n.s.) 518. 4 Flavel v. Harrison, 19 Eng. L. & Eq. 16. 518 Jur. 7. UNTRUTH IN MARK. AT patent, but merely as part of the designation of an article known in the market by that term, then he quite agreed in that view. He said that a patent may have expired fifty years ago, and yet the name of “ patent’ may have become attached to the article, and be used in the trade as designating it. But if the trade-mark represents the article as protected by patent, when in fact it is not so protected, it can make no difference whether the protection never existed or has ceased to exist. In the more recent case of Marshall v. Ross, in 1869, it was held that the use of the word “ patent” as part of the descrip- tion in a label or trade-mark of goods not protected by a patent, is not such a misrepresentation as to deprive the owner of his right to be protected against an infringement of his label, where the goods have from the usage of many years acquired the designation in the trade generally of patent. Sir W. M. James, V. C., said that he could grant the plaintiff the relief which justice requires without interfering with the decision of the House of Lords in the Leather Cloth Com- pany’s case above cited; for the word “ patent”? may be used in such a way as not to deceive the public. For instance, he said, the term “ patent-leather boots” is in constant use; but no one supposes that it is thereby intended to convey the im- pression that the leather is protected by any patent. In this case, it was shown that the term “ patent thread” had been used in the trade for many years past, and was the name by which thread of a certain class is known by manufacturers, and in the trade. It had in fact, he said, become a word of art. § 78. The case of Hdelston v. Vick, in the High Court of Chancery, in 1853, is as follows: T. took out letters-patent, which expired in 1844, for the manufacture of solid-headed pins, and carried on the business under the firm of T. & Co., till 1838. In such business T. used parti-colored labels, in pink and green, in which the pins were described as 1 L, T. Rep. 21 (x.s.) 260; Law Rep. (Eq,) 8, 651. 48 LAW OF TRADE-MARKS. “Patent Pins, exclusively manufactured by T. & Co.,” and had engraved plates and blocks for striking off said labels. In 1838, T. assigned to S. the letters-patent, together with his business and good-will, and the right to use the plates, labels, &c., and the name of “T. & Co.” In 1839, 8. became bankrupt. His assignees carried on the trade till 1841, when they assigned the business, patent, plates, labels, &c., with the right to use the name of “T. & Oo.,” to Hdel- ston, the plaintiff, who continued the business and the use of the labels. In 1858, Edelston discovered that Vick, the de- fendant, was using labels like those of the plaintiff. Held, first, That Edelston was entitled to restrain such palpable imitation. Secondly, That Edelston was not disentitled to sue by reason of the representation on his label being no longer accurate, although the pins were not still protected by patent, nor manufactured strictly according to the patent, nor exclu- sively or at all by T., who had long since retired. Thirdly, That Vick was not to be precluded altogether from represent- ing that his pins were manufactured according to T.’s (ex- pired) patent, but he was not to do so in a manner liable to mislead. § 74. Argument is not necessary to persuade any thinking person of the necessity that exists for the protecting in- strumentalities of the law. In olden times in England, the trade-guilds and corporate bodies looked especially to the maintenance of a high character of workmanship on broad- cloths, cutlery, hardwares, and other principal manufactures. The penal law of that country is severe upon the reprobates who turn the lawful weapon of defence into the weapon of the robber, by simulating the marks that commerce uses as a safeguard. The crown has its distinguishing broad-arrow for some kinds of property, and its yellow thread in cordage ; and the possession of either kind by a private individual is pre- sumptive evidence of felony, as much as the possession of false 118 Jur. 7. NECESSITY FOR PROTECTION. 49 dies or tools for counterfeiting the currency. Our own gov- ernment finds it necessary by similar stringent measures to protect its own peculiar marks, as, for example, in the matter of the various-colored threads scattered through the fibre of the paper on which the national securities are printed. Nearly all nations have observed the absolute necessity of severe penal laws to the same end; while not a few have adopted the same rules as ours in regard to the fraudulent invasion of private rights. The more flourishing becomes commerce, the more general are piracies of this kind. While we may reason- ably infer from circumstances that no ancient nation was ex- empt from such roguery, we have indubitable evidence that all nations of our own times are wonderfully enterprising in this respect. Almost all articles of merchandise possessing a high reputation in Europe are extensively imported into the United States. Their excellences and ready sale excites the cupidity of the fraudulent dealer; and therefore Heidseick champagne, other wines and brandies, Piesse and Lubin’s extracts, and all the various descriptions of toilet articles, Rodgers’s cutlery, Worcestershire sauce, Burton ales, Irish linen, French silks, Scotch shawls, in short the innumerable other articles of luxury or of necessity, are imitated, falsely marked, and sold. These frauds are committed under the very eyes of the honest manufacturer, and carried out with so much satanic skill as to elude any but the most vigilant search. Our country has probably been the greatest victim. Even fabrics in which our workshops excel have been brought from Belgium, France, Switzerland, and put into competition with the genuine goods. The reputation of American watches has brought an avalanche of miserable imitations from Geneva, till Congress has been compelled to pass a statute expressly for the purpose of interposing a barrier against them.! The Ger- mans imitate the Irish marks on linen ; the French, the English marks on ales, cutlery, &c.; the English, the French marks on 1 Act of March 8, 1871. 4 50 LAW OF TRADE-MARKS. wines. No nation can claim precedence of any other in such illicit competition, so far as means allow. In the Supreme Court of Calcutta, in 1854,! the native defendant was shown to have pirated the English trade-marks on gray shirtings of an inferior quality. That case developed the fact that such imitations had been carried to a considerable extent. We are told that it was the custom at Worcester, England, to copy a great variety of Chinese and Japanese patterns on porcelain, and with such good effect that the copies were frequently mis- taken for originals. The marks were simulated exactly.? § 75. M. Jobard, more than a score of years since, expressed his sorrow that the revolution in France in 1793 had broken down the law of obligatory marks, that honorable source of confidence and of commercial prosperity, which lost to France all the openings of the Orient. The Levantines, habituated for centuries to the sincerity of the marks guaranteed by the arms of the city of Nimes, Avignon, Lyons, &c., with horror observed the inroads of counterfeiters. The Turkish mer- chants, no longer confiding in the honor of the French, them- selves repaired to Marseilles, Beaucaire, Lyons. But they were cheated as easily near by as afar off; several of the principal ones having paid at Lyons for golden fabrics (by order of the Grand Seigneur) unwittingly delivered brass to him. He be- headed them. Thus much for implicit faith in trade-marks.® § 76. We may instance the injury done to national confi- dence by false coinage, the simulation of the mark of the sovereign. Private coinage is not allowed. Coin is intrin-- sically worth nothing, or next to nothing, beyond its weight of gold or silver, in mass. The public faith is a sufficient guaranty of the genuineness of a coin. Counterfeit coins are almost always of inferior composition and value, and are fabri- cated for the purpose of imposing them upon the public as « 1 Leech v. Doorgachurn Seal et al., Journal So. Arts, vol. vii. p. 271. 2 Binn’s Century of Potting in Worcester (London, 1865), p. 93. 3 Organon, etc. NECESSITY FOR PROTECTION. 51 genuine, and gaining the difference. And yet it is possible that the public may be deceived and at the same time not injured. This may be illustrated by a case which occurred in Tunis in 1828. A coinage of new piastres was effected under the direction of the Bey, and on account of his government, the sovereign reaping the enormous profit of more than forty per cent. Piastres of a similar impression, weight, and value, were fabricated in Europe, and found their way to Tunis, where they entered into the circulation, and procured for their makers a division of the spoils. Still the piracy was no less in law, even had the counterfeiters furnished a superior:coin; the rule being that the public may not be deceived, even for its own benefit. Not many years ago, the base silver money of Hayti was imitated by artisans in this country, upon similar specu- lative ideas. It may also be remembered that, during our late civil war of the rebellion, the worthless notes of the Confederate States were imitated by lithographers and printers in the North, and, being more artistically executed than were the genuine, were all the more greedily sought for. Yet the man who sold a cow for a pretty-looking counterfeit note, was declared in law to be cheated, even although the genuine note was doomed never to be redeemed; for his contract was for a genuine promise to pay. The cases fairly illustrate the prin- ciple of trade-marks, so far as the obligation to deliver to the purchaser the thing bargained for, whatever its intrinsic value. § 77. None of the actors in the following case would have had any standing in court, as applicants for protection. Years ago, the wine-growers of Mont Rachet and of Chablis heard that monks in Bourdeaux were exporting white wine to Turkey, under the name of mineral water. So thrifty an example was not to be despised; so white wine from Burgundy was sent to the Turks under the same disguise, and was declared by the consignees as well as by the exporters to be as good mineral water as that of Bourdeaux. Here was a case of competition 1 Eckfeldt and Du Bois, Manual of Coins and Bullion. 52 LAW OF TRADE-MARKS. in business by unfair means. Suppose that the pious fathers of Bourdeaux had prosecuted their rivals in trade for the imitation of their mark, to wit, the meaningless, arbitrary symbol, “Mineral Water,” could a ‘suit have been main- tained? No! But nobody was deceived? True; but the business was immoral. Immoral to sell wine? No! but immoral to sell to Turks, because their religion forbids them to drink it. § 78. Manufactures and commerce are, it is plain to per- ceive, twin sisters. As they began life together, so in the race do they keep side by side. The plastic hand of the cunning workman moulds and fashions and shapes; while the merchant, scattering his products afar in all directions, by barter receives from afar the products of other countries. All the world should be enabled to test the genuineness of goods by the mark placed upon them. When the distinguishing symbol is once published, it should be susceptible of being read as easily as the child or the dog, by intuition or by instinct, reads the marks that nature has legibly written on the countenance of man. The first glance of the eye decides. This is a rule in connection with trade-marks. § 79. How shall we judge a Mark ?— We must learn some- thing of its peculiar nature; for it is not every heterogeneous assemblage of objects that comes within the category of trade- marks; nor every Protean representation, that may be one thing to-day, another thing to-morrow. We must apply a touchstone to any thing claiming to be the symbol of trade. We must learn to discern the true from the false, —7.e., the one having the true essence from that which has but a faint semblance of reality. We need not err. There are certain tests. But this leads us to another chapter, which treats of the nature of the thing. DEFINITION AND NATURE OF A TRADE-MARK. 53 CHAPTER III. DEFINITION AND NATURE OF A TRADE-MARK. \ Necessity for Definition.— Difficulty of Defining.— All Nations use substan- tially the same Definition. — The Technical Mark not to be confounded with its Analogues. — Statutory Definitions. — Trade-marks as applied to News- papers, Books, &c.— Mere Names of Hotels, Shops, &c., not Trade-marks. — So, also, of mere Labels, Advertisements, Notices. —No Abstract Right to Symbol of Manufactures or Commerce. — Merchandise: what ? — Resumé— Essential Characteristics of a Trade-mark. § 80. A DEFINITION of the term trade-mark is requisite, in order that we may know exactly what we are discussing. This. definition is not without difficulty. To arrive at certainty therein, we must examine the laws and the judicial decisions of various countries, whose jurisprudence on this subject is harmonious with that of our own tribunals. Indeed, this species of property cannot advantageously be considered simply in its relationship to a locality; but it must be viewed in con- nection with affinitive subjects embraced by the all-pervading spirit of commerce. Names sometimes deceive. The difficulty of defining this thing called a trade-mark has been recognized by the ablest minds. § 81. We must seek the differential quality by which a trade-mark is discriminated from its analogues, or we shall find our ‘ideas tripped up by the improper use of names. Nomenclature does not consist in the mere naming of tools, but is the expression of distinctions which convey in a single word the nature of the thing meant. When we use the terms trade-mark, label, sign, envelope, design, etc., we mention 54 LAW OF TRADE-MARKS. things which are analogues of each other, and are not similar in their natures. § 82. The exposition of the comprehension of a notion is called its definition, says Sir William Hamilton.1 For example, the concepts man, horse, dog, &c., are contained under the general concept animal; and the concepts triangle, square, cirele, rhombus, rhomboid, &c., are contained under the general concept figure (concept and notion being convertible terms). The same clear thinker says that conception, the act of which concept is the result, expresses the act of comprehending or grasping up into unity the various qualities by which an object is characterized. It has been for lack of a clear conception of the natures of the things which they had occasion to discuss or comment upon, that at times judges, essayists, and reporters have misused terms, and named one thing when they meant another. The uninitiated are misled by the wrongful use of terms; and find to their sorrow, in court, that what they supposed were veritable trade-marks, are mere labels or adver- tisements, not within the pale of the law’s protection. The opinions abounding with fallacious odzter dicta remind one of the illustration used by Sir William Hamilton :? “ In countries where bank-notes have not superseded the use of the precious metals, large payments are made in bags of money, purporting to contain a certain number of a certain denomination of coin, or at least a certain amount in value. Now these bags are often sealed up, and passed from one person to another, with- out the tedious process, at each transference, of counting out their contents, and this upon the faith that, if examined, they will be found actually to contain the number of pieces for which they are marked, and for which they pass current.” Still the door is open to error and fraud. In the same way, we too frequently accept the loose sayings of a judge for law, because they bear the judicial impress; but when, from abun- dant caution, we open and examine the bag purporting to 1 Logic, lect. viii. 2 Logic, lect. x. DEFINITION AND NATURE OF A TRADE-MARK. 55 contain pure gold, we find but withered leaves. In no unkind spirit, we scan the words that should be the fortresses of thought, and find a heap of chaff. No one has the right to complain of our attempt to separate the chaff from the wheat. Locke tells us, in speaking “Of the Abuse of Words,” that some take so little care to lay by words which in their primary notation have scarce any clear and distinct ideas which they are annexed to, that by an unpardonable negligence they familiarly use words which the propriety of language has fixed to very important ideas, without any distinct meaning atall.... Men having been accustomed from their cradles to learn words which are easily got and retained, before they knew or had framed the complex ideas to which they were annexed, or which were to be found in the things they were thought to stand for, they usually continue to do so all their lives; and, without taking the pains necessary to settle in their minds determined ideas, they use their words for such unsteady and confused notions as they have, contenting themselves with the same words other people use, as if their very sound necessarily carried with it constantly the same meaning. § 83.. Thus, a careless speaker applies the term trade- mark to a mere label, although such mere label is not pro- tected by law, unless by some local statute ;1 or to a mere advertisement ;? or to the good-will of a shop ;® or to the sign of an inn or hotel.4 It is true that we may read and analyze for ourselves ; and it is quite as true that we accept the phrase- ology of a judge on trust. The universality of a term, says Watt, in his book on logic, is many times restrained by the particular time, place, circumstance, &c., or the design of the speaker; as when it is said in the Gospel that “all men did marvel,” it reaches to only those men who heard of the mira- cles of our Saviour. By a careful perusal of a case, we may 1 Falkinburg v. Lucy, 85 Cal. 52. 2 Leather Co. case, 11 Jur. (w.s.) 518. 3 Howe »v. Searing, 10 Abb. Pr. R. 264; 6 Bos. 354; and 19 How. Pr. R. 19. Howard v. Henriques, 3 Sand. S. C. 725. 56 LAW OF TRADE-MARES. generally ascertain the import of the language of a judge while he is attempting to expound the law; but, unfortunately, we find that he is sometimes completely in the mist. “The one exclusive sign,” says Aristotle, “that a man is thoroughly cognizant of any thing, is that he is able to teach it.” We may, therefore, conclude that if a judge cannot convey to the mind of another person an intelligent idea of his meaning, he must himself be deficient in the understanding of his subject. We require a definition, and that definition the analysis of a complex concept into its component parts or attributes. § 84. A definition is a brief enunciation of the law govern- ing a particular subject, or branch of a subject, known by a particular name. Thus, the law of contracts is, in outline, stated in the definition of the word contract. Out of an accu- rate definition can be drawn a vast amount of law. But, in the nature of legal things, a definition can never be established by adjudication. The absolute truth of this proposition appears when we consider that the object of every law-suit is, so far as the law of the case is concerned, to determine the rights of the parties as growing out of certain facts admitted or proved. But facts, as shown in courts of justice, are just as variant in nature from a definition as is a triangle from an emanation of the mind. There is no concord or harmony between the one and the other. Yet, although a court cannot adjudge a defini- tion to be so and so, it may, in assigning reasons for its judg- ment, take into the account the idea of the true principle of a definition. In other words, the judge, in giving the opinion of himself and his associates upon the law as applied to the facts, may state what he and they deem the true definition to be. But this statement is a mere dictum: it creates no law; it is of no higher authority than are similar statements made by text-writers ; and indeed it is not so likely to be found correct as is theirs.1’ In his treatise on trade-marks, Lloyd? states his opinion that there would be much convenience in having a 1 Bishop’s First Book of the Law, §§ 261, 262, 2 Second ed., p. 88. DEFINITION AND NATURE OF A TRADE-MARK. 57 statutory definition of a trade-mark, which should distinguish, as was done by the old French law, between the marques de fabriques, or trade-marks properly so called, consisting of a stamp affixed to or incorporated with a manufactured article, and the use of a name, or label, or a sign-board, or placard, and all those less permanent marks of distinction which are used in trade ; and again separating from them all cases which involve literary or industrial property. § 85. The French have probably given this subject as keen and thoughtful a scrutiny as any jurists in the world; and yet, in the report of the commission to examine the project which crystallized into their legislative act of the 23d of June, 1857, it is said: ‘‘ In what do marks consist? The plan of the law, avoiding the peril of a definition, and leaving to doctrine and to jurisprudence the task of defining, has remained mute in this respect.”? The Council of State concurred in this idea of the impolicy of attempting an exact enunciation of the ele- ments which constitute this thing, and said: “The mark is any sign serving to distinguish the products of a manufacturer, or the objects of commerce, and the law cannot enumerate the signs.” The Court of Paris, in 1859, calls it the character- istic sign by means of which commerce distinguishes the products of one’s manufacture, or the objects of.his commerce.! By resorting to what was until lately the universal language of diplomacy, — the French, — and which is a safe guide to the meaning of all leading nations when speaking upon this sub- ject, we find that the trade-mark of English-speaking countries is the same thing as the marque de fabrique et de commerce of continental Europe. This is placed beyond all question by the “ Code International de la Propriété Industrielle,” &c., by MM. Pataille and Huguet (Paris, 1855), and the Appendix thereto (1865), by the former eminent jurist. Our term is so translated, and so its synonym in the English ‘“ Merchandise Marks Act,” of 1862. All treaties and conventions of com- 1 Lalande et Liot v. Appel et als., Ann. de la Prop., etc., tome v. p. 248. 58 LAW OF TRADE-MARKS. merce agree in this respect. The uniformity of expression proves that the same thing is understood by all alike ; and that in the minds of statesmen and jurists there is no doubt as to what is meant by the general comprehensive term trade-mark. As corroborating instances of this prevalent understanding, see our treaty with Russia,! where the phrase “ trade-marks affixed to merchandise” is rendered in the counterpart des marques de Sabriques apposées dans Vautre sur certaines marchandises ; and see, also, our conventions with Belgium? and France.2 The German term Fabrikzeichen is translated into the same words in French. We find a more comprehensive definition of the term mark of trade, in German.® § 86. This perfect agreement leads to the inevitable conclu- sion that a trade-mark is not a new kind of creature ; and that its meaning, purpose, and value are well known to all manu- facturing and commercial peoples, and requires no definition in a treaty, every word of which is subjected before ratification to the most rigid scrutiny. The manifest object of the many national compacts was reciprocity of protection, and not to give vitality to the thing. When we come to fully consider the subject, it will be amply demonstrated that, as much as any other species of property, a right to a distinctive mark of au- thenticity has its foundation in immutable law; and we will perceive that any arbitrary law —as a treaty, a convention, or a statute— cannot be the parent of this ideographic sign. The right pre-existed: a compact only recognizes that right, and opens the door to a remedy for encroachment thereon. § 87. The mark may consist in the name of the manufac- turer or the merchant (provided it be written, printed, branded, or stamped in a mode peculiar to itself) ; in a seal, a letter, a - 1 Jan. 27, 1868. 2 Dec. 20, 1868. 3 April 16, 1869. 4 Technologisches Worterbuch, in three languages. Paris, 1855. 5 “ Unter den Waarenbezeichnungen (Fabrikzeichen, Marken) werden die- jenigen Zeichen verstanden, welche dazu bestimmt sind, die in den Handel gebrachten Erzeugnisse als von einem bestimmten Urheber oder Zwischenhin- dler herriihrend zu bezeichnen.” Klostermann on Trade-marks, &c. Berlin, 1869. DEFINITION AND NATURE OF A TRADE-MARK. 59 cipher, a monogram, or any other sign or symbol that can serve to distinguish the products of one man from those of another. It may be any symbol or emblem, however unmean- ing in itself, as a cross, a bird, a quadruped, a castle, a star, a comet, a sun; or it may, and frequently does, consist of a com- bination of various objects, copied from nature, art, or fancy ; and if such symbol or emblem comes by use to be recognized in trade as the mark of the goods of a particular person, no other trader has a right to affix it to goods of a similar de- scription! It may be adhesive or non-adhesive. It may be put inside of the article, or on the outside. It may be written, printed, stamped, painted, stencilled, branded, or otherwise, and either on the article itself, or on its case, covering, en- velope, or wrapper? § 88. We must not be misled by a sweeping definition. We must judiciously compare, reason, generalize. Mere words may deceive. The physiology of the thing called a trade-mark must be examined and carefully analyzed. It has an indi- viduality of nature. Meaningless in itself, when placed in a certain juxtaposition, it involves an idea, as the digit 9 does not represent the word nine, but the idea itself of the number. It is the legitimate hieroglyph. It is the emblem of a man; and it virtually says that the vendible object to which it is attached is the workmanship, or the selected article, of the owner of the mark. It is intended to strike the eye by its clearly defined character, and sometimes the ear by its sound when spoken of, and thus excite inquiry; and for this reason it must be peculiar in form, although possibly not susceptible of utterance in sound. § 89. We may readily understand why a nondescript vignette, 1 Leather Cloth Co. v. Am. Leather Cloth Co., 11 Jur. (w.s.) 513. 2 The French law of June 28, 1857, says: “ Sont considérés commes marques de fabrique et de commerce les noms sous une forme distinctive, les dénomina- tions, emblémes, empreintes, timbres, cachets, vignettes, reliefs, lettres, chiffres, enveloppes, et tous autres signes servant 2 distinguer les produits d’une fabrique ou les objets d’un commerce.” 60 LAW OF TRADE-MARKS. a grouping of flowers and fruits, an elaborate landscape having no striking features, or a mere advertisement, or common print of a man’s name, should not be regarded as the distinctive mark that the law of commerce requires. It should possess such salient features as might at once arrest attention and put the intended purchaser on the alert. If such an undefined object could possibly be regarded asa valid trade-mark, what would be the consequences? There would be neither protec- tion for the owner nor guaranty for the buyer; for any other combination of flowers and fruits, of houses and trees, having the same pictorial effect, might be mistaken for it. § 90. It is not very remarkable that casual readers should fall into the error of confounding the technical trade-mark of commerce with rights protected upon principles analogous to those upon which trade-mark decisions rest,—such as the good-will of an establishment of trade and literary rights, — especially when we find at times a judge, a commentator, or a reporter, falling into the same error. The importance of observing the distinction will be more manifest as we proceed in this investigation. It should be borne in mind that a trade- mark carries the idea of a man’s personality, like his ordinary autograph, and therefore preserves its essential characteristics wherever it may go. This is not so with a quasi trade-mark, as the name of a hotel or shop of trade, or the title of a stage- coach, or mere literary property, or a patent for an invention or a discovery; for such things have no inherent extra-terri- torial force, and for recognition depend upon compact, or the tacit acknowledgment of nations other than those where such rights originated. § 91. With rare exceptions, this important distinction is observed. Mr. Lloyd, in his treatise on trade-marks,) pre- serves the line between the good-will of a trade so far as it is contained in the title and style of a partnership, or the name of a trader, or the description of his place of business, 1 London, 1865, DEFINITION AND NATURE OF A TRADE-MARK. 61 and property in a name or distinguishing style, as connected with a literary publication or a work of art. So do also the continental writers and jurists; for although in their tribunals a single action may, it seems, embrace a claim for damages for infringement of a patent, a demand based on a trespass on the good-will property by false representations, the piracy of a label and violation of a mark, and may unite a demand for both civil and criminal penalties, —7e., when all the alleged wrongs shall have arisen from one transaction, — yet we find that the different classes of injuries are separately considered in arriving at a conclusion, although constituting the warp and woof of the same web ; and in adjusting remedies each species has its own peculiar redress. This mode of procedure, so different from that of countries under the domination of the common law of England, springs from the flexibility of the Code Napoléon. Yet this complexity need cause no confusion of ideas, except in the minds of superficial readers and unre- flecting dabblers in law. § 92. In the case of Woodward v. Lazar} in the Supreme Court of California, in 1868, before all the justices, the name of a hotel was treated as a trade-mark. It was an appeal from an order refusing to dissolve an injunction by which the defendants were restrained from using the name of “ What- Cheer House,” as the title or name of a hotel in the city of San Francisco. Norton, J., in delivering the opinion of the court, said: “It has been decided, and with good reason, that the name established for a hotel is a trade-mark, in which the proprietor has a valuable interest, which a court of chancery will protect against infringement. Howard v. Henriques, 3 Sand. S. C. 725. The point of dispute in the case is as to whom the name ‘What-Cheer House,’ as a business-sign, belongs. The plaintiff claims that it belongs to him, as the keeper of the hotel, which he continued to conduct under that name after he surrendered the leased premises; while the 1 21 Cal. 448. 62 LAW OF TRADE-MARKS. defendants claim that it is the designation of the building in which the business under that name was first conducted, and became theirs when they became owners of the building.” Now let us examine the case cited by the judge, and decide for ourselves whether or not there was not a mistake made in the name of the thing, —a mistake quite as wide of the truth as would be the confusion of the terms freehold, mortgage, lease, all relating to landed property, yet distinct in their natures. Names are sometimes things. § 93. In Amoskeag Manufacturing Co. v. Spear, in 1849, a distinguished jurist, Mr. Justice Duer, inadvertently misused terms. The defendant had pirated plaintiffs’ label, making it correspond in size, color, fancy border, position, general arrangement and size of the letters, including the alleged trade- mark, the capital letters “AC A.” These letters were decided not to be a trade-mark, being merely indicative of quality. What, then, was the trademark? Nothing. Compare the language of the two labels. That of the plaintiffs read thus: “ AMOSKEAG Manuracturinc Company. Power Loom. Yds. ACA. AmoskEaG Fauis, N. H.” That of the defend- ant read thus: “ LoweLL Premium Tickine. Power Loom. Yds. ACA. Warranted Inpico Buus.” The judge had a clear conception of all the principles involved, and his decision was unquestionably correct. The extraordinary powers of a court of equity had been invoked to prevent the continu- ance of fraud. In what did that fraud consist? In a“ designed, studied, elaborate imitation ”’ of the label of the plaintiffs, said his Honor. The defendant endeavored by a false representa- tion to effect an unlawful purpose. To quote the judge’s own words: “In this case there is a fraud coupled with a damage ; and a court of equity, in refusing to restrain the wrong-doer by an injunction, would violate the principles upon which a large portion of its jurisdiction is founded, and abjure the exercise of its most important functions, — the suppression of ‘1 2 Sand. S. ©. 599. DEFINITION AND NATURE OF A TRADE-MARK, 63 fraud, and the prevention of a mischief that otherwise may prove to be unbearable.” The remedy. could not be denied. The error of the judge manifestly consisted but in the loose use of one word for another, those words being in no sense convertible terms. The words were uttered more than twenty years before the first case of the kind had been reached in the highest court in the land, and were uttered in a case which required no definition of species. If there had been any need of a nice discrimination of technical terms, the acute mind of the judge would have seized upon it, and, by using the exact word, would have prevented the possibility of misunderstanding. The objectionable phraseology was this: ‘“ When I compare the original trade-mark of the plaintiffs,’ &c. The correct word was label, not trade-mark. It must be obvious at a glance to any one, who has acquainted himself with the law and prin- ciples of trade-marks, that the single element that could possibly be a trade-mark was the “ACA” symbol. The three letters were found not to constitute a lawful trade-mark, and were stricken from the injunction. Nothing, thereafter, remained but words in ordinary use, common to all the manufacturing world. But, if this was not a trade-mark case, what was it? Answer: it was a case of unlawful competition in trade, by means of a simulated label. § 94. In another place it will be seen that the Patent Office took action upon this question, and decided the three letters “ACA” to be at least a primd facie trade-mark, from its long user and universal recognition. § 95. The case of Howard v. Henriques, in 1851, was de- cided by five out of six judges of the Superior Court of the city of New York, when that court was composed of as able minds © as any in the land. The plaintiff was proprietor of a hotel known as the “ Irvine Hous,” or “ Invinc Hore,” and which was opened and named by him “Irvine House,” in 1848. The defendants opened another hotel in the same city, which 1 3 Sand. S. C. 725. 64 LAW OF TRADE-MARES. they named the “Irvine Horex.”’ An injunction was granted, by one of the justices of the court, restraining the defendants from using the name thus taken by them. A motion was made to dissolve this injunction. Observe, the plaintiff’s house, although originally designated by him as the Irving House, very soon became generally known also as the Irving Hotel, and was designated by both names indiscriminately for more than a year before the defendants opened their hotel. All these facts appear in the opinion of the court, delivered by Mr. Justice Campbell. It was urged by the defendants’ counsel, first, that the plaintiff had not appropriated the name, because no such name appeared on the external walls of his house ; and, second, even if it did so appear, the name was not the subject of appropriation, as applied to a hotel; that the prin- ciple upon which trade-marks and other similar rights had been protected, was applicable alone to personal property, to manufactured articles, to such things as were necessarily movable, and in reference to which frauds could be practised without being easily detected, or, at all events, frauds could be practised operating injuriously upon the party claiming the trade-mark, and also upon the public. The answer of the court was that there would be no more necessity for the plain- tiff to place in large letters upon the front of his building, ‘“‘ This is the Irving House,” in order to designate it and secure an appropriation of the name, than there would be to write on the public edifices of the city, “This is the City Hall,” and “This is Trinity Church.” As to the second objection of the defendants the court spoke thus: “ We think that the princi- ple of the rule is the same, to whatever subject it may be ap- plied, and that a party will be protected in the use of a name which he has appropriated, and by his skill rendered valuable, whether the same is upon articles of personal property which he may manufacture, or applied to a hotel where_he has built up 4 prosperous business. We are not disposed to interfere with the lawful pursuits of any one. Every man may, and DEFINITION AND NATURE OF A TRADE-MARK. 65 ought to be permitted to pursue a lawful calling in his own way, provided he does not encroach upon the rights of his neighbor or the public good. But he must not by any deceit- ful or other practice impose upon the public; and he must not, by dressing himself in another man’s garments, and by assum- ing another man’s name, endeavor to deprive that man of his own individuality, and thus despoil him of the gains to which by his industry and skill he is fairly entitled. To make the application: If one man has, by close attention to the comfort of his guests, and by superior energy, made his hotel desirable for the traveller, and caused its name to become popular throughout the land, another man ought not to be permitted to assume the same name in the same town, and thus deprive him who first appropriated the name, of some portion of the fruits of that good-will which honestly belongs to him alone.” § 96. The perusal of this case of Howard v. Henriques relieves the mind from all doubt or embarrassment as to the meaning of the court. The counsel had been reasoning from analogy; and the court pursued the train of ideas thereby evolved. No one in that case assumed that the mere name of a hotel could be a trade-mark, but argued upon principle. How could any one so assume? Did the proprietor of the name affix it to any vendible article? No. But, it may be replied, he did use it upon all the bills rendered to his guests, on cards, and in numerous advertisements circulating through- out the country. True; but advertisements are not trade- marks.! Nothing short of the sheerest sophistry could twist the title of a hotel into a mark of commerce, a visible mark affixed to a thing sold, or for sale. We cannot detect the essential elements of the thing technically so known. Then, if not a case of trade-mark, what was it? It was exactly what the Superior Court, by the lips of Mr. Justice Campbell, called it, the “ good-will” of the establishment. The case did not call for a definition. All that was required was substantial 1 Lord Chancellor, in Leather Co. v. Am. Leather Co., 11 Jur. (n.s.) 513. 5 66 LAW OF TRADE-MARES. justice, upon the allegation of an invasion of an equitable right. § 97. McCardel v. Peck, before the Supreme Court of New York, in banc, in 1864, is a case that is sometimes cited to prove that the name of a place of business is a trade-mark. The misconception is the fault of the syllabus of the reporter. The matter in dispute was the right to use the name of a restau- rant known as the “ McCarpret Hovss,” in the city of Albany. The court certainly did not treat the case as any other than a question of the right to the good-will. The language of Mil- ler, J., who delivered the opinion, misled the reporter. He said: “The use of names and trade-marks in business, when made valuable, has always been protected by the courts, and any improper appropriation of them without the authority of the owner will be restrained by injunction.” He said in an- other place, “ the use of a name or trade-mark.” This is all that was said of trade-marks: “‘ Names and trade-marks ;”’ and “a name or trade-mark.” It needs no great power of dis- crimination to perceive that the employment of the conjunc- tions implied a distinction between name and mark. § 98. Howe v. Searing, 1860,7 is another case that is quoted in support of the theorem that the name of a place of business is essentially a trade-mark. Buta careful examination of that case will show that the majority of the court placed it in its proper category. The plaintiff,a baker by trade, brought an action to restrain the defendant from designating the bakery- establishment kept by him, in the city of New York, as ‘‘ Howe’s Bakery,” and from otherwise using the name of Howe, so as to induce the public to believe that the business carried on at his place was conducted by the plaintiff. It was not in anywise discussed as any thing other than what it really was, — “the good-will of the business of baking.” All the authorities commented upon by the learned Judge Hoffmann, who delivered the opinion of the court, are good-will cases. 1 28 How. Pr. R. 120. ? 10 Abb. Pr. R. 264; 6 Bos. 854; and 19 How. Pr. R. 14. DEFINITION AND NATURE OF A TRADE-MARK. 67 He adopted the language of Vice-Chancellor Wood, in Clinton et al. v. Douglass:} “The name of a firm is a very important part of the good-will of the business carried on by the firm. A person says, I have always bought articles at such a place of business ; I know it by that name, and I send to the house of business identified by that name for that purpose.” Mon- crieff, J., dissenting, said: “The name or words ‘ Howe’s Bakery ’ was nothing but a trade-mark, and, as such, is now sought to be protected by the plaintiff. The name or trade- mark passed by the assignment and transfer of the ‘ good-will ;’ and, if it was not the thing itself, it was an integral part of it.” § 99. What warrant had the dissenting judge to use the technical term trade-mark ? We look in vain for any author- ity to sustain his remark. Consider the circumstances. The plaintiff, who had been doing a lucrative business as a baker at No. 482 Broadway, sold the lease of the premises, with all the stock, wagons, and fixtures, and the good-will of the concern, to one Baker. Baker subsequently sold back to Howe the right to resume business at another place, No. 850 Broadway, in the same city ; and still later sold the lease to Searing, the defendant, subject, however, to Howe’s right to conduct busi- ness in hisown name. Searing continued the old sign-name, to the prejudice of the plaintiff’s rights, and in a way calcu- lated to mislead the public. Howe had a clear title to his own name; and so, indeed, had any other Howe the same right, and if he chose could put up a sign informing the public of the location of his place of business. Searing, the defendant, had no right to use Howe’s name. Hence the suit. The mere name of Howe could not be a valid trade-mark, for it was not the exclusive property of the plaintiff. It was nota trade-mark unless intended to be stamped upon, or otherwise affixed to the articles sold. It was at best a mere advertising sign. Even if stamped upon the bread, it would not be a trade-mark ; for it would not indicate origin. The purchasers 11H. 8.N. Johns. 176. 68 LAW OF TRADE-MARKS. could not tell by the mere name what one of many persons of the same name had baked the bread. Conclusion: the re- marks of Mr. Justice Moncrieff were not a judicial decision, and must be classed with unauthoritative obiter dicta. § 100. We must not infer from the foregoing decisions that the name of a place of business cannot become a valid trade-mark. If it possess the true characteristics of such a mark ; if it be not _ generic, merely descriptive, or one that any other person in the same trade may truthfully use; and if it be affixed to a vendible article, then it may be made a trade-mark as well as any other symbol. The case of Choynski v. Cohen,! in the Supreme Court of California, in 1870, before all the justices, is in point. The plaintiff claimed the exclusive right to the name, “ ANTIQUARIAN Boox Stors,”’ which name was placed upon his sign, stamped upon all articles sold by him, and used in his correspondence. Held, to be a mere designation of trade. § 101. It was of little or no moment in the cases cited what term a judge may have used to express an idea. Substantial justice did not depend upon preciseness of terminology. It is, however, of moment in our present purpose to accurately define, lest by looseness of language we fall into looseness of applica- tion of principles, and so end in egregious error. In judicial matters, a rose by any other name may not smell as sweet. A name is sometimes of the very essence. We could not arrive at any result other than this: the name of a hotel and a trade- mark are not convertible terms. § 102. The British “‘ Merchandise Marks Act,’ of 1862, says that “the word ‘mark’ shall include any name, signature, word, letter, device, emblem, figure, sign, seal, stamp, diagram, label, ticket, or other mark of any other description; and the expression ‘trade-mark’ shall include any and every such name, signature, word, letter, device, emblem, figure, sign, seal, stamp, diagram, label, ticket, or other mark as aforesaid lawfully used by any person to denote any chattel, or (in 1 39 Cal. 501. DEFINITION AND NATURE OF A TRADE-MARK. 69 Scotland) any article of trade, manufacture, or merchandise, to be an article or thing of the manufacture, workmanship, or production, or merchandise of such person, or to be an article or thing of any peculiar or particular description made or sold by such person; and shall also include any name, signature, word, letter, number, figure, mark, or sign which in pursu- ance of any statute or statutes for the time being in force relating to registered designs is to be put or placed upon or attached to any chattel or article during the existence or con- tinuance of any copyright or other sole right acquired under ‘the provisions of such statutes or any of them.” This language savors more of enumeration than definition, and may possibly mislead by its breadth of expression, embracing as it does things incongruous in their several natures, as registered designs and copyright matters. Being a statute applicable only to British courts, its form of expression cannot be taken as an infallible guide for our present purpose. Many of the terms used cannot be understood unless taken with their judicial definitions, as name, word, label, &c. It should, how- ever, be observed that the expression “ trade-mark” not only includes every mark lawfully used by a person to denote any chattel to be an article of the manufacture, workmanship, or production of such person, but also to be an article of the merchandise of such person, or to be an article of any peculiar or particular description made or sold by such person. This will include such cases as Mottley v. Downman,! where it was contended that the right to use the trade-mark was attached to a particular place and works, and to cases where the articles are distinguished by the name of a person who did not manu- facture them, and to similar cases.” § 103. Is the NAME OF A NEWSPAPER a trade-mark? This question has been thoroughly discussed pro and con. in the Patent Office, but has probably not been definitively decided 13M.&C.1. 2 See notes of H. B. Poland, Esq., to the English Act of 1862. 710 LAW OF TRADE-MARKS. by any court. Upon an application for registration, all the authorities bearing upon this point were examined. Ifa tech- nical trade-mark, the application would be favorably acted on ; if not, it would be rejected. The matter being ex parte, the pleasing task of collating judicial decisions devolved upon the Office. We will let the cases cited again pass in review. § 104. Snowden v. Noah, in the Court of Chancery of New York, before Sandford, Chancellor, in 1825,! was treated by counsel and by the court as a good-will case. The chancellor said: “‘The defendant Noah was the editor, but not the pro- prietor, of the newspaper establishment called the ‘ National Advocate ;’ and immediately after the sale of that establishment by its former proprietor to the complainant, Noah established another newspaper, under the title of the ‘New York National Advocate.’ This new gazette thus established is sent to the subscribers of the former ‘ National Advocate,’ and Noah has solicited and continues to solicit the support of the patrons of the former paper and of the public to his newspaper. This is briefly and in substance the case upon which an injunction is now asked.” After some other remarks, he continued: ‘“ The subject in respect to which an injunction is asked, is what is called the good-will of the establishment, or the custom and support which the ‘National Advocate’ had before received from its subscribers and patrons, or from the public. The effort of Noah is to obtain for his newspaper the support of the public in general, and especially the custom and good-will of the friends of the ‘National Advocate.’ This object is dis- tinctly avowed ; and an open appeal is made to the friends of the ‘ National Advocate’ and to the public to give their support to the new paper. The question is, whether the acts of Noah are an invasion of the private rights of Snowden, as the pro- prietor of the ‘ National Advocate,’ or merely an exercise of the common right to print and publish a new journal, and to obtain for it patronage... . The only circumstance in this 1 Hopkins’s Ch. R. 347. DEFINITION AND NATURE OF A TRADE-MARK. 71 case which has any, appearance of an undue encroachment upon the rights of Snowden is, that Noah’s new paper is published under a name nearly the same with that of Snowden ; but the name of the new paper is sufficiently distinct from the name of Snowden’s paper to apprise all persons that these are really different papers. . . . I do not perceive that any person can be misled in this respect. . . . The good-will of an estab- lished trade, the custom of an inn, and the right of a publisher of books, may be injured by acts of deception and piracy; but the injury for which redress is given in such cases results from the imposture practised upon the customers of an existing establishment, or upon the public.” It is evident that the chancellor did not contemplate the case as a mere infringement of a trade-mark right, or he would not have mingled the matters of an injury to trade, to the custom of an inn, and the right of a publisher of books. If he had regarded the name “ National Advocate” as a trade-mark, then he must necessarily have passed upon the question, whether the name that the defendant had adopted was not an infringement of that trade-mark. Yet he chose to discuss the question in controversy under the com- prehensive idea of an injury to the good-will. Therefore that case does not solve our inquiry. § 105. Bell v. Locke, in the same court, before Walworth, Chancellor, in 1840, was a similar case. This case came before the court upon an order for the defendant to show cause why an injunction should not issue, restraining him from printing, publishing, or circulating a newspaper under the name of the “ New Era,” it being contended that such name was an infringe- ment of the rights of plaintiff, who published the ‘‘ Democratic Republican New Era.” THe CHancettor: “ The allegation in the complainant’s bill is, that the defendant has assumed the name of the complainant’s newspaper. for the fraudulent pur- pose of imposing upon the public, and supplanting him in the good-will of his established paper, by simulating the name 1 8 Paige, 75. 72 LAW OF TRADE-MARKS. and dress thereof, with the intent to cause it to be understood and believed by the community that the defendant’s newspaper was the same as the complainant’s, and thereby to injure the circulation of the latter. If this were in fact so, I should have no difficulty in making this order absolute.” He observed, further on in his opinion, that “there could be very little excuse for the editor of a new paper who should adopt the precise name and dress of an old-established paper, which would be likely to interfere with the good-will of the latter by actually deceiving its patrons.”1 This case comes closer to our notions of one involving the mark of trade or commerce ; and although the chancellor used the term good-will and did not mention the term trade-mark, we conclude that the latter term was strictly applicable. § 106. In Dayton v. Wilkes,? at a special term of the Superior Court of the City of New York, in 1859, Hoffman, J., in regard to the right to use the name of “ Porter’s Spirit of the Times,” said: “‘ It has been very correctly argued, by the counsel for the plaintiff, that the analogy of the rules as to trade-marks should apply to this case.” It is manifest that the court did not re- gard the thing in controversy as a mere trade-mark ; nor was it necessary for the solution of the matter. We must look further. § 107. Matsell vy. Flanagan,’ at a special term of the Court of Common Pleas, in 1867, is of assistance in elucidating the mooted question. The plaintiffs were, and had long been the publishers and proprietors of the ‘ National Police Gazette,’ which was commonly known to the public as the “ Police Gazette.” The defendants prepared and published a news- paper, in imitation of the plaintiff’s newspaper, with nearly the same title and device, which misled and deceived pur chasers. So the complaint alleged, and so the court found. The language of Brady, J., relieves us from any doubt as to the 1 8 Paige, 76. 2 17 How. Pr. R. 510. 32 Abb. Pr. R. (y.s.) 459. DEFINITION AND NATURE OF A TRADE-MARK. 13 class of wrongs to which he assigned a case of the kind. After reciting the power of the court in trade-mark cases, he con- tinued: “The enforcement of the doctrine that trade-marks shall not be simulated does not depend entirely upon the alleged invasion of individual rights, but as well upon the broad principle that the public are entitled to protection from the use of previously appropriated names or symbols, in such manner as may deceive them, by inducing or leading to the purchase of one thing for another.” This case was treated as purely an infringement of a trade-mark ; and the court, in com- menting upon Snowden v. Noah and Bell v. Locke, treated it as a parallel case. § 108. Stephens v. De Conto, at a special term of the Supe- rior Court of the City of New York, in 1868, has a somewhat different complexion. The plaintiffs owned and published a newspaper called “ La Cronica.” The single question in con- troversy was as to restraining the publication by the defendant of the paper called “ El Cronista.” Monell, J., discussed some of the general principles of ‘ good-will,’ and assumed the case to be of that nature, if indeed any right at all existed; and, in delivering his opinion, he wandered off into fields foreign to the real nature of the case presented. He said: “If this case was to be determined solely upon whether the similarity, if it could be established there was any, of the names ‘ La Cronica ’ and ‘ Kl Cronista’ could mislead the public into the belief that they were the same, I should have no difficulty in reaching the conclusion, upon the evidence, that no such effect could or would result... . I do not understand that the protection which the law affords to ‘ trade-marks, even assuming the name of a newspaper to be a trade-mark, goes so far as is claimed in this case. The protection which has been granted to that species of property has never, I believe, been extended over any thing that was the subject of a patent or a copyright, but is confined to appropriations of names designating some 1 4 Abb. Pr. R. (n.8.) 47, and 7 Robertson, 343. 14 LAW OF TRADE-MARKS. particular manufacture or business. There can be no such property in a newspaper, which is the only continuing portion of it. The contents of each issue are the composition or crea- tion of the editor or contributors, are varied each day, and when given to the public all literary proprietorship in them is lost. And the law of trade-marks, like the law of copyright, cannot be applied to a work of so fluctuating and fugitive a character. Clayton v. Stone, 2 Paine, 392. I do not mean to say that a newspaper proprietor cannot appropriate, and, by long use, acquire a property in a name, which the courts will protect against piracy. In this respect the analogy of trade- marks would apply. Dayton v. Wilkes, 17 How. Pr. R. 510. And I have no doubt that the names, so long appropriated and used, of ‘ The New York Herald, or ‘The Sun,’ would be pro- tected as trade-marks, against the assumption of those names by another proprietor. But that I understand to be the extent of the rule, and that any mere assimilation of the name — un- less it was clearly to deceive the public — would not be unlaw- ful.” The injunction was accordingly dissolved, and the complaint dismissed with costs. This opinion has been quoted a number of times on each side of the question, which is evi- dence that it has misled. Let us hastily analyze it. What was the point? It was this: Was the use of the name “ El Cronista” an infringement upon the exclusive right in the name of another newspaper, “La Cronica”? The general contents of the respective papers had nothing to do with the contest. The judge said the protection given to trade-marks had not been extended over any thing that was the subject of a patent or a copyright. Nothing more true. But the name of a newspaper is not the subject of a patent or of a copyright, as we shall see hereafter in this treatise. But the judge ex- pressly conceded that the long-used names of certain papers would be protected as trade-marks. That is our case, so far as this decision goes. With it is exhausted our American authorities on this point. We look in vain for an English case DEFINITION AND NATURE OF A TRADE-MARK. 75 that exactly touches the present question. Hogg v. Kirby 1 was cited in each of the foregoing discussions ; but it does not help us in reaching a determination. In no instance have we the opinion of more than one chancellor or judge. Let us think whether the true principle cannot be deduced therefrom. § 109. The question recurs, Is the name of a newspaper a trade-mark? If not, upon what principle is it protected ? The question arose in the Patent Office upon an application to reg- ister the name of a paper. It was suggested that, as the name had been copyrighted, protection must be sought under sec- tion 86 of the law in relation to copyrights.? It is there pro- vided, that any citizen of the United States, or resident therein, who shall be the author, inventor, designer, or pro- prietor of any book, map, chart, dramatic or musical composi- tion, engraving, cut, print, &c., may, upon complying with certain specified conditions, have the sole liberty of printing, publishing, and vending the same, &c. The heading of said paper consisted of an ornamental engraving on wood, commonly known as a wood-cut. It was also a print. Did those literal facts determine the right? We will examine for ourselves. The librarian of Congress, not being a judicial officer in any sense, was not required to pass upon the legality of copyright- ing the thing presented to him for that purpose. The fee was paid: the act was done. But does a mere newspaper-heading come within the spirit and meaning of the law? The Consti- tution ® gives power to Congress “ to promote the progress of science and the useful arts, by securing, for limited times, to authors and inventors the exclusive right to their respective writings and discoveries.” We can nowhere else find the power to legislate upon copyrights. The rights of inventors and authors, as long settled in Great Britain, were familiar to the framers of the Constitution; and, as Mr. Justice Story 1 2 Ves. 226. 2 An Act to revise, consolidate, and amend the statutes relating to patents and copyrights, July 8, 1870. 3 Art. I. sec. 8, sub-sec. 8. 76 LAW OF TRADE-MARKS. says,! it is doubtless to this knowledge of the common-law and statutable rights of authors and inventors that we are to attribute this constitutional provision, being beneficial to all parties. It was beneficial to authors and inventors, because it maintained their rights to the product of their intellectual labor ; and beneficial to the public, as it would promote the progress of science and the useful arts, and admit the people at large, after a short interval, to the full possession and en- joyment of all writings and inventions without restraint. In short, the only boon which could be offered to inventors to dis- close the secrets of their discoveries would be the exclusive right and profit of them, as a monopoly, for a limited period. A copyright is limited by time: a trade-mark is not. A copy- right is limited territorially, but a trade-mark acknowledges no boundaries. They are unlike in their natures. § 110. Literature, invention, and the fine arts needed a fos- tering hand, and found it. The consideration paid by them for a monopoly was a surrender to the public after a limited time. The consideration was the coin of their brains. Au- thors! What claim has the adopter of a trade-mark to be considered an author? He may adopt any symbol, the sign of any thing in heaven above or in the earth beneath ; it may be a representation of a real object, or it may be entirely fabu- lous. It does not require any genius for one to call a news- paper by the name of sun, moon, or star. The name of a newspaper is a sign to arrest attention, as it catches the eye. It points to something else. The heading is not offered for sale. Its office is simply to inform the public that the paper on which it is printed is the Herald, the Sun, or the Globe, as the case may be. The public care not a straw whether the heading be ornamental or plain; for the advantage in buying it is the intelligence, the editorials, the advertisements. The purchaser does not glance at the heading, the title, the name, except to be assured that he is getting the newspaper of his 1 Story on the Constitution, vol. ii. § 1152. DEFINITION AND NATURE OF A TRADE-MARK. 177 choice. He takes no delight in gazing upon the name or head- ing as a work of art. But the copyrighted article is the thing that is sold. The book, the map, the dramatic composition, the engraving, cut, photograph, &c., is the thing bought. The name of a newspaper is but the guide to the thing. In the case of the heading of a newspaper, if its owner should elect to abandon it after a certain period, what value would he render to the public? Nothing. If considered as a work of art, what would be the measure of damages for infringement? 1 As a penal law, the statute must be strictly construed. Again, it would be absurd to suppose that Congress intended to in- clude such a thing, from the requirement of deposit in the mail before publication,? a description of the article, and within ten days after publication the transmission of two copies to enrich the library of the nation. The heading of the “ Herald” as a work of art! We cannot:conceive a mere newspaper heading to be a subject for copyright. § 111. In Stephens v. De Conto, the judge mentioned “the subject of a patent,” — meaning, doubtless, a design-patent. Is such a heading the subject of a patent? Examine: Mr. Upton, in his work on Trade-marks,’ has taken the correct posi- tion in the construction of the Act of 1842, for patents for de- signs. The language, “any new and useful pattern, or print, or picture, to be either worked into or worked on, or printed or painted or cast, or otherwise fixed on any article of manufac- ture,” &c., has been relied on as conferring a right to an exclusive privilege that may be made to serve the purpose of designating articles of merchandise. He says: “It is quite obvious that such was not the purpose of the law; but, on the contrary, it was manifestly intended that the design for which such protection was provided, should constitute a portion of the manufactured article, either as an ornamental adjunct, or as controlling its figure or proportions, by no means as a mere 1 See sec. 100 of Copyright Law of 1870. 2 Sec. 90 same act. 3 Albany, N. Y., 1860, pp. 17, 18. 18 LAW OF TRADE-MARKS. name or designation by which to identify or distinguish the article.’ He maintains that the right thus acquired is in no sense a trade-mark property... We must agree with him that the construction sometimes given to that act was quite unwar- rantable. The design that is patentable is «esthetic. The mark of manufactures or of commerce is not essentially a thing of taste. The abstract symbol has no intrinsic value. The value is in the article to which it is affixed. § 112. The Supreme Court of the United States in its first trade-mark case, in 1872, said: ‘* Property in a trade-mark, or rather in the use of a trade-mark or name, has very little analogy to that which exists in copyrights, or in patents for inventions.”’ ? §113. In Swift v. Dey,? Robertson, Ch.J.,said: “ A-patented design may be adopted as a trade-mark, by consent of the patentee, and thereby its use by others for the same purpose prevented. There is no rule, however, which makes the test of the infringement of such rights the same in both cases. The defendants may be liable in both the Federal and State courts: in the former, for imitating the design; in the latter, for pass- ing off, by means of such design, spurious wares as being the plaintiff's: and the cause of action would clearly not be the same.” § 114. Paxson, J., in The Dixon Crucible Co. v. Guggenheim! expressed an opinion that “the name of a newspaper is a trade-mark, as much so as a label stamped upon a bale of muslin,” although it is true that that was not the exact question before the court. § 115. From the foregoing train of reasoning, we deduce this conclusion: A newspaper, being a vendible article, is as much a matter of merchandise as any thing can be. It would 1 See case of Whyte, Comr’s Dec., 1871, p. 874. 2 President, Managers, &c., of Del. & Hudson Canal Co. v. Clark, Patent Office Official Gazette, March 26, 1872. 8 4 Robertson, 611. 4 38 Am. Law Times R. (St.) 288, and 2 Brewster, 321. DEFINITION AND NATURE OF A TRADE-MARK. 79 not be bought unless it contained or bore an authenticating sign. That sign is its name. Each issue may be ephemeral, and be at once consumed; but the name, its emblem, is per- manent and invariable, and is the stamp of genuineness. We see, therefore, that the Office was unquestionably right in admitting the name of a newspaper to registration as a trade- mark.! § 116. Trade-marks on Books.— Can printed books be pro- tected by trade-marks? Yes, as mere merchandise; no, as literary productions. They are articles of manufacture, and may bear a particular mark to designate their author, or the merchant who sells them. Sometimes they are impressed with a peculiar symbol, to indicate the place of sale: but not so much so as in preceding ages, especially the sixteenth and seventeenth centuries, and the earlier portion of the last; for then every shop had its emblematic sign, as a dolphin, a lion, the king, &c., and a representation of that sign indicated the place of sale quite as well as could the name of the merchant or publisher. The mark of the dolphin, for example, would satisfy the purchaser, for he would reflect that he had always obtained correct editions of books at that place — the Dolphin. In Savary’s “ Dictionnaire Universel de Commerce,’’? we find that in France, and probably in other European countries, the legalized mark of a bookseller was an image placed by him under the title of a book, or on the first page thereof. This establishes the fact that books were regarded as proper objects for the reception of trade-marks. § 117. But it must be borne in mind that it is as merchandise merely, and not as intellectual creations, that books are pro- tected by the mark of commerce. Whyso? Because a book, | as such, has its protection under the copyright law. If printed, ample remedy is afforded by the copyright law of July 8, 1870. 1 F. C, Barksdale, No. 424 (‘‘ Our Society”). - 2 Copenhagen, 1761, title Marque. (Under this head may be found much interesting information in regard to the compulsory use of trade-marks in the various branches of manufactures.) 80 LAW OF TRADE-MARES. ‘ That is the security which the Constitution and the statute provide for infringement upon works of literary genius, even though the pirate change the title of the book, and, as it were, hoist a false fag. It is the contents of the book that would be copied, and not its emblem, title, or mark. § 118. There seems to be no sufficient reason why the title of a book may not be deemed a valid trade-mark; e. g., when, two centuries ago, in England, the five Presbyterian divines (Stephen Marshal, Edward Calamy, Thomas Young, Matthew Newcomen, and William Spurstow) combined the initials of their names, which made the word SMECTYMNU-US, and adopted it as their joint signature, they had a valid trade- mark if they had chosen to use it as such. It was good for the publication bearing that name, and would be entitled to pro- tection as a trade-mark for any books the owners of the newly coined word might offer for sale. ‘ § 119. Here is a case which is usually classified with trade- mark cases; but, if we keenly scrutinize and analyze for our- selves, we may conclude that, although of the nature of a trade-mark, the thing in controversy has but little claim to the name. We examine Williams v. Johnson, before the general term of the Superior Court of the City of New York, in 1857. Under the principle that a rose by any other name may smell as sweet, the court contented itself with rendering substantial justice, without caring about too much nicety in terms. We will soon be able to answer this pertinent question : Ts not this an instance of unfair competition in trade, by means of false labels? A wrong was done. Let us try to name it. § 120. The plaintiff alleged that, in or about the year 1845, he and his brothers were manufacturers of soap at Manchester, Conn., and made a particular kind of soap, to which, in order to identify it as their manufacture, they gave the name of “¢ GENUINE YANKEE Soap.” It was made in cakes of about two inches square, each cake covered with tin-foil; upon one side 1 2 Bos. 1. DEFINITION AND NATURE OF A TRADE-MARK. 81 of each cake was attached an octagonal pink label, with the words printed thereon: ‘ GENUINE YANKEE SoaP, manufactured at Manchester, Conn., by Williams ¢ Brothers, Chemists and Apothecaries. To prevent counterfeits, their signature will be upon each cake.’ Upon the other side of each cake was attached another octagonal pink label, with the words printed thereon: “THE Genuine YANKEE Soap is warranted superior to any foreign compound for shaving and the toilet, affording a copious and heavy lather, which does not dry on the face, leaving the skin soft and smooth.” And at one end of each cake was attached another pink label with the words in writing, or in resemblance to writing: “ Williams ¢ Bros.” The said soap was put up in pasteboard boxes, containing one dozen cakes each, and each box was covered with a brown paper wrapper, with the words thereon: “One dozen Genuine Yankee Soap, warranted superior to any foreign compound for shaving and the toilet. Manufactured at Manchester, Conn., by Williams & Brothers, Chemists and Apothecaries. To prevent counter- feits, their signature will be upon each cake.” § 121. It was alleged that the defendant manufactured soap of an inferior quality, put up in a style and manner precisely similar to the plaintiffs’; that it was cut up into cakes of the same size as those of the plaintiffs’, each cake encased in tin- foil; and upon each cake were three labels of the same form as the plaintiffs’. Upon one were printed the words: ‘“ GENUINE YanKEE Soap, manufactured at New York, by L. Williams ¢ Co. To prevent counterfeits, their signature will be upon each cake.” Upon another were printed the words: ‘ Tar GENUINE Yankee Soap is warranted superior to any foreign compound for shaving and the toilet, affording a copious and heavy lather, which does not dry on the face, leaving the skin soft and smooth.” And upon the third were the words, in writing, or in a resem- blance to writing: “ L. Wittiams & Co.” Each box was covered with a brown paper wrapper, with the words thereon: ‘“ One Dozen Genuine Yankee Soap, warranted superior to any foreign 6 82 LAW OF TRADE-MARKS. compound for shaving and the toilet. Manufactured by L. Williams ¢ Co., New York. To prevent counterfeits, their signature will be upon each label.”” Upon these several labels the arrangement of the lines, the form of the letters, and style of printing were, in almost every particular, an exact copy of the labels‘ used by the plaintiffs. It was further alleged that the name of L. Williams & Co. was fictitious, and used to deceive. § 122. The defendant’s answer denied that the plaintiffs had any exclusive right to use the designation “Genuine Yankee Soap,” averring that that term described a particular style and quality of soap, and did not identify the person or persons by whom, or the place where, it was manufactured; and that the article known in the market by that name had been for years manufactured by different manufacturers of soap in different parts of the United States, and sold by that name, and could not be appropriated by the plaintiffs. It further denied that the name L. Williams & Co. was fictitious, or used as a color- able imitation, assimilating the trade-mark of the plaintiffs, and deduced the title of the defendant to its use from a firm of that name, who had assigned the business and name to the defendant. § 123. An injunction was granted at special term, restrain- ing the defendant from “selling, or in any way disposing of any soap in boxes or otherwise, with labels or wrappers con- taining the words ‘Genuine Yankee Soap’ printed or written thereon ; and from advertising, selling, or offering to sell, any soap whatever (unless the same has been manufactured by or procured from the plaintiffs), as and for the ‘ Genuine Yankee Soap,” &c. From the order so made, the defendant appealed. § 124. In delivering the opinion of the court in bane, Wood- ruff, J., said: “The defendant is engaged in a gross and palpable endeavor, by imitating the marks and labels used by the plaintiffs, to deceive the public, and obtain patronage which would in all probability be attracted to the plaintiffs. This the defendant is doing, not only by closely imitating the plaintiffs’ DEFINITION AND NATURE OF A TRADE-MARK. 83 marks and labels, but by falsely representing his soap as a Yankee manufacture, and made by persons named Williams, when, in truth, it is made in the city of New York by the defendant, William Johnson.” After characterizing the acts of the defendant as a fraud upon the plaintiffs, the learned judge said of the latter: ‘They have adopted, in reference to their manufacture (of an article which any and every one may manufacture and sell, if he please), a form and size of cake, a particular mode of covering and packing, a combination of three labels on each cake, an exterior handbill upon the box, and have so arranged the whole as to suggest to any one desiring to purchase their soap, upon an inspection, that the article is theirs, and made by them, like that heretofore made, sold, and known as their manufacture. All this the defendant has copied, with an exactness which is calculated to deceive even the wary, much more to entrap those who are not in the exercise of a rigid scrutiny. It is true that the defendant has put upon his labels New York as the place of manufacture, and L. Williams & Co., instead of Williams & Brothers, as manufacturers. But the latter designation imports a false- hood, and tends rather to create than destroy the impression that the soap is made by the plaintiffs; and the use of the word New York, in its obscure printing, if it be read, falls far short of suggesting to the public that it is not the soap manu- factured by the plaintiffs. Whether upon taking the proofs in the cause it will appear that the particular words, ‘ Genuine Yankee Soap,’ are to be deemed descriptive of the kind of soap which any one may make dnd sell by its proper name, or are terms properly designating the plaintiffs’ manufacture, and so to be descriptive of their peculiar skill in making an article already in known and common use by its proper and only generic name—soap—is perhaps not free from doubt. It is quite clear that so far as it indicates the place of manufac- ture, it is a fraud on the part of the defendant to use it... . Without deciding whether the defendant may or may not use 84. LAW OF TRADE-MARKS. either of the words ‘Genuine’ or ‘ Yankee’ in any possible combination, we think it sufficient to say that he may not use the labels, or devices, or handbills which he is using, hor any other like labels, devices, or handbills used by the plaintiffs, as set forth in the bill of complaint, or any other similar labels, devices, or handbills calculated to deceive the public, or create the belief that the soap he sells is the soap made or sold by the plaintiffs under the name of Genuine Yankee Soap.” § 125. A nutshell could contain this case, so far as trade-mark law is concerned. None of the words on the plaintiffs’ labels are susceptible of being turned into trade-marks, except “Genuine” and “Yankee.” The court did not decide their nature. It was not necessary so todo. We are warranted in going one step farther. Neither of those words can be made a trade-mark, nor are they such when combined. § 126. In the endeavor to ascertain the true nature of a trade-mark, we will examine Zhe Leather Cloth Co. v. The American Leather Cloth Co. The plaintiffs’ alleged trade- mark reads as follows: “Crocker InrsrvationaL LEATHER CLora Company, Newark, N. J..U.S.A. West Ham, Essex, Eneuann,”’ which words formed a circle. Within and near the top of that circle is the representation of an American eagle, with outstretched wings, and, over the eagle, the word “Excelsior.” Below the eagle are the words: “ Crockett & Co. Tannep LeatHer CLotH. Patentep Jany. 24,56. J. R. & C. P. Crocxerr, Manuracturers. + 12 Yps. +.” Besides that, within the circle are two other similar crosses, and this character from the printer’s font:*-—-—-— § 127. To enable a party to obtain the intervention of a court for an infringement of a trade-mark, he must first establish the fact of his having a trade-mark. He cannot apply that name to any thing that he chooses, despite its utter lack of suitableness for the purpose. The law ‘will examine and apply the proper term of the thing presented. 111 Jur. (n.s.) 518. DEFINITION AND NATURE OF A TRADE-MARK. 85 Now, what is the essential constituent element of this stamp? Is it the eagle, the words, or both? We must not be misled by the application of the term trade-mark to the whole stamp, or label, even by a court. In the House of Lords, on appeal from the Lord Chancellor, Lord Cranworth said: “The plaintiffs’ trade-mark, if trade-mark it is to be called, is contained in a circle. . . . Each of the trade-marks, it is true, as well that of the plaintiffs as that of the defendants, contains within its periphery an eagle, but not at all resembling each other. The rest of the device, if it is to be called device, con- sists merely of words intended to indicate the nature or quality of the article, the place of its manufacture, and the names of the manufacturers.” Lord Kingsdown, in the same case, uses this language: ‘“‘ The plaintiffs’ trade-mark, or what they call such,” &c. It is undeniable that he used the term trade-mark to indicate the subject before the court; but it was not neces- sary to define that particular subject. The term was a con- venient one by which to express the collocation of words and the eagle. The real question under consideration was, whether the defendants had been guilty of a fraud upon the public, in selling their goods as the plaintiffs’. The Lord Chancellor, whose decision was in process of affirmation, then rose to speak. His language, as to the matter of defining, relieves us from embarrassment. He saw the necessity of giving the alleged trade-mark its true name. He said: “I am satisfied that I assigned for my decision in the court below a ground narrower than I might have taken as the basis of that judgment. There were circumstances which induced me to think that it was necessary to consider the case from the particular point of view which I adopted, and having found that the ground was sufficient for the judgment which I gave, I did not enter into the consideration of the wider view of the subject, which has been so forcibly urged by my noble and learned friends. But, in truth, my lords, not only do I concur with them, but I am satisfied that I ought to have regarded this affix to the plaintiffs’ 86 LAW OF TRADE-MARKS. goods, which is here denominated a ‘ trade-mark,’ as something which, according to the anterior usage and application of the word ‘trade-mark’ by no means resembles or comes within the description of any thing that has hitherto been properly designated by that name. What is here called by the appellants a ‘ trade-mark’ is, in reality, an advertisement of the character and quality of their goods; and, dropping for a moment all reference to the incorrect and untrue statements contained in that advertisement, I will take only what is called the ‘ trade- mark’ of the plaintiffs and the rival or antagonistic trade-mark of the defendants, and compare them together, taking them as if they were simply — what in reality they are — two advertise- ments, each affixed, by way of label, to the articles manufac- tured by the parties respectively. . . . The advertisement is the sole foundation of the plaintiffs’ case, and their allegations must be reduced in substance to this: that having advertised and described their goods in a particular manner, the defend- ants have borrowed their advertisements, and described their goods in substantially the same manner.” § 128. What language could more clearly convey the idea that, independent of the two eagles, there was not one ingre- dient of a real trade-mark in either of the labels presented ? The distinction between a mere advertisement and the technical commercial emblem is important. § 129. An abstract right in a symbol has no existence. The subject must be considered in its concrete relation. Herein a trade-mark differs from a patent or a copyright. The former exists the instant it is issued; and the latter as soon as entered. The patentee, or the author, may not choose to immediately avail himself of the benefits of the grant; and still the right exists in full vigor, unless, of course, the invention or the book be dedicated to public use by abandonment. But the registry of a trade-mark does not ipso facto make the mark, but merely operates as evidence of adoption, and the right to it is inchoate, and does not become a perfect right until the owner con- DEFINITION AND NATURE OF A TRADE-MARK. 87 summate his intention and stamp the symbol upon an article of merchandise which he desires to sell. When that is done, he will have entered into possession of the exclusive right to affix that particular symbol to the class of goods to which it has been appropriated. The symbol and the article for sale are complements of each other; and it would be as illogical to term such symbol a trade-mark before affixing it to goods in trade as to term one’s loose autograph his signature, although the exact representation of the signature which he intends to apply to an instrument in writing. $180. A trade-mark is nothing more nor less than one’s commercial signature to his goods; and the mark and the goods bear the same relation to one another as do the positive and the negative forces of electricity to each other; and in their apposition they mutually uphold and sustain. We must be cautious to discern between things whose natures differ, and assign to each its peculiar and appropriate sign, by words which fit close to the thoughts, or the mind will be confused’ by a jumble of marks of commerce, of patented designs, of copyrights, of labels, of advertisements, and other matters of incongruous natures. A definition should instantly convey the true idea of the thing, and indicate the precise species of a genus. A trade-mark is in its nature separate and distinct from every thing else in the world ; and yet we frequently hear of writers, lawyers, judges, by the most heedless use of thes term, leading others into error. Things must be called by their right names.