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Un des symboies suivants apparattra sur ia dernidre image de cheque microfiche, seion le cas: le symbols — ► signifie "A SUIVRE", ie symbols V signifie "FIN". re iVIaps, plates, charts, etc., may be filmed at different reduction ratios. Those too large to be entirely included in one exposure are filmed beginning in the upper left hand corner, left to right and top to bottom, as many frames as required. The following diagrams illustrate the method: Les cartes, planches, tableaux, etc., peuvent Atre filmte A des taux de reduction diff Arents. Lorsque le document est trop grand pour Atre reproduit en un seul clichA, 11 est film* A partir de Tangle supArieur gauche, de gauche A droite, et de haut en bas, en prenant le nombre d'images nAcessaire. Les diagrammes suivants illustrent ia mAthode. y errata td to nt ie pelure, 9on d n 1 2 3 32X 1 2 3 4 5 6 THE OITY OF TORONTO The Capital of the Province of Ontario, is situated on the north shore of Lake Ontario. As a business centre, Toronto is second to no City in Canada. Five lines of railways have terminal stations in the City, and the Grand Trunk Railway passes through it. The assessed value of its property is seventy millions of dollar;s, and its population one hundred thousand. The Mail Building is a massive pressed brick and stone structure, 150 feet long and 85 feet wide. It is six stories high, and is fitted throrghout with all modem conveniences. A pas- senger elevator, ihe most perfect in Canada, makes access to all the offices of the great building very easy. The cupola overtops all the surrounding buildings, and is one of the first objects sighted on approach- ing the city by water. The mechanical arrangements of The Mail are all that experience and expen- diture can make them. Three magnificent Scott Perfecting Web Presses, capable of turn- ing out 60,000 printed, pasted, cut and folded papers per hour, are used ior getting out the Daily and Weekly Editions of the newspaper. The building, machinery, composing and press-rooms, and all the equip- ments, ajre so complete that The Mail office is known throughtout America as THE MODEL newspaper office. The Mail newspaper is to the Canadian public what the Htrald is to the American, oj the Daily Teltgraph to the Englishman, in point of circula- tion and news. It has reached its present position byleapsand bounds in a few years of ener- getic business management and^ pr< mpt appreciation of public opinion as to the needs of the Country. It i^ not only read by those who subscribe to its political opinions, but by a great number of persons interested in its treatment of literary topics and of questions affecting public morals and the preservation of a christian spirit among the institutions of the country. Its regular sub- scription list is now over 85,000, and over 200,000 copies of ihepidperare sent out every week ; each pape^ being read by at least five ' pieople, makes a constituency of at least one million persons each week for The Mail. More copies of The Mail are sold on the trains and in j^otels, etc., than of any other paper in this country. The Mail, from its great circulation, its power in moulding opinion, its representing the dominant doctrin^ in politics and political economy, its success in sustaining its news, has become the newspaper of the Dominion. , , ^i \ix\\^xi ADVERTI8I NG~D0 E8 IT PAY? From LeiUrt to a Young Merchant, "Will advertising pay you, is what you want to know, and if you believe it will, then do so. When I talk of advertising I simply refer to the use of the newspaper as a medium. The day of jasefulness of handi* bills has passed, though I know some merchants still use them. People now-a> days get reading matter too plentifully and cheaply to take any notice of such bits of paper. A visit to any of our rural fairs would soon con* vince you of the truth of this. You will see thousands of these circulars covering the ground, and no person takes one except, it seems, to sc e how quickly he can drop it. And it is generally those merchants who do not use a newspaper that thus waste their money. If, then, you decide to advertise at all, I would recommend you to do so through the newspapers, as being the most effective means of reaching people. Your object in advertisii^ will be to draw people to your store and gain their ^^ trade. To do this you mustmakeyouradvertise- ^^^ a{ ments attractive so that people will read them. ^^^L^^ This it a difficult matter and will require consider- ^MV^Bg "^^^^ attention; in fact, there is more ability, of a 7|j[f^B paculitur kind to be sure, required to present in an ^^m ^^^"^^^ natmner the varied stock of a retail * ^T V stpre, in the right season, than in any other depart- ^^^^F M "*®°* ^^ '^ store; ^ But writers of good advertise- ^^'v ^M ments are scarce, and therefore you have a chance among the others, and may improve on them. Do your duty here as everywhere dse. Determine how much money you can afford to spend in advertise- ing, and then makie a contract. Unless you intend to advertise con- tinuously it is hardly worth while to do so at all. Spasmodic advertising is of little avail. You want to keep your name and goods always before the public and by and by they will recogiiize that you mean business.* TflB Mail Newspaper Advertising Agency is noted for the tasty, striking advertisements it gets up for its patrons. The Agency inserts advertisements in news- p{q[>ers all over ikt world at Publishers' best rates. Address, THOMAS W. DYAS, Manager Mail Adver- tising Agency, Toronto, Canada. ADVICE TO ADVERTISERS. w- Well written, truthful an- nouncements, properly displayed, ^, bring safe returns. The best medium is a news- paper that has a good list of intel- ligent and prompt paying sub- scribers. Advertisements will arrest the attention in propurtion as they arc fresh and seasonable. Advertising is to business what food is to existence. It should be r^ular, adequate and varied. An experienced man said recently: "There are but few lines of business in which success can be attained Mrithout the aid of news- papers. There is nothing so effective in presenting the merits of an article as an attractive advertisement; it reaches many people whose attention cannot be com- manded in any other way, and who are finally influenced by the repeated announcements of the persistent adver- tiser." The Advertising Agent is looked upon as ^ expert, to whom the business man goes for service ; he is supposed to, and should be, thoroughly posted on all newspapers — ^which to use, where to use them and just what it will cost. This is his legitimate province, acquired by special trainmg during years of patient study. He is employed because money can be saved, labor and care caii be saved, a: one contract is made instead of many. The Mail Advertising Agency inserts advertisements in newspapers all over the world at K^ublishers* Lowest Rates. Advertise- ments written, estimates of cost given, advartisemoits checked as in- serted. Address, THOMAS W. DYAS, MANAGPJt Mail Advee- TisiNG Agency* Toronto, Canada* /jfs- - ?y%s.iC SPECIAL NOTICE. S^5S THE «'MAIL" NEWSPAPER ADVERTIS- ING AGENCY inserts advertisefments in News- papers all over the World at Publishers' lowest rates. Advertisements written, estimati^ of cost given, advertisements ordered and ichcicked as inserted. No trdttble or annoyancie to the adver- tiser, and full value for moniiy 16J:pend^d. Mile have SpBcial Advantages for placing Advert sements in Canadian Newsp^p^rs, I ■', A . 1| 't. i.ij... iil l.L i III i(t. !^>>>^ ( ■ ■ ' " i II I (nil THE "MAIL" ADYERTISINGA6EHCY -" MAIL" BUILDINGS- imD^^",- "-•ifS^ tM- 1 m-f Ha)l.