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 I , , 1 ' — »— 
 
 'I'lilrtI Killll 
 
 ■to ■■^<' 
 
 
 '!W 
 
 ,Si.. "^^^ 
 
 ' - — ^ ^^ ^'^ 
 
 Fully authorised to contract for advertising in 
 THE NEWSPAPERS OF EVERY CITY AND TOWN in the 
 UNITED STATESat THE PUBLISHERS LOWEST PRICES. 
 
---^ 
 
FOR THE USE OF ADVERTISEnS. 
 
 t^-^'O 
 
 V 
 
 ^ ,(\ N" I r. E s ' 
 ADVERTISING MANUAL, 
 
 CONIAIXIXQ 
 
 A LIST OF THE CITIES AND TOWN'S IN THE UNITED 
 
 STATES AND OANADAS, IN WIMCll NEWSPAPERS 
 
 Alii: I'LHMSIlEli, 
 
 TOUF.TllER WITU 
 
 ARTICLES ON ADVERTISING, 
 
 INTKBESTING TO BUSINESS MEN. 
 
 
 X 
 
 BOSTON: 
 
 PUBLISHED BY S. R. NILE3, 
 
 AnVERTlSINU AOENT. 
 
 liulerta MMrd-Ls M AU ur Ccn.rru, i;i IL= jcar 1:07, Ij a. II. Nm,, U Uu ei««k'l OBic. 
 of llie Dulrici C-iurl uf 31ai«Ki.-huietta. 
 
 )*^ 
 
jiF^yi>i — 
 
 ■A'r 
 
 Printers' Ink 
 is thk best fertiz.izkr 
 
 KVER TF.T mscovEnr.D 
 
 FOR A BUSINESS SOII,. 
 
 Tniftirmer who " turns sooJ-timc Into liurToat, nnd ents tlin cori) 
 he should plant,' is no nioro improvident tliiin the business mtin in 
 the city, who at proper sensons neglects to sow the seeds of infonnn- 
 tlon among tho people, to provide a harvest of customers. It maj 
 be done thoroughly and eRirtiially by 
 
 ADVKRTISINCf. 
 
 CONTENTS. 
 
 IiST OP Cities and Towns iu which Newspapers are published, 
 
 Thi Philosophy op Adveriisino, and other Articles on the sub 
 ject of Advertising, to which especial attention is invited, 
 
 CiROUMiocuTioN OuTDONE,— an admirable hit at the " red-tape " 
 stylo of doing business, ;t8 
 
 Tqe Object and Practical Ofebation op S. R. Nass' Adver- 
 nsiNQ Aqencv, Cover 
 
 21 
 
 
 \ 
 
y^ 
 
 NK 
 
 rn LI ZEK 
 
 s 1 r, , 
 
 lurToat, nnd ents tlin rori) 
 tliiin the business mnn in 
 ROW the needs of Inforuia- 
 i»t of customers. It maj 
 
 NO-. 
 
 p»pors arc published, 5 
 
 r Articies on the sub- 
 mtion is invited, 21 
 
 liit at the " red-tape " 
 ' S. R. NttES' Adveh- 
 
 COVER 
 
 OJTThe Oldest Advertising Agency in Amerioa.. 
 
 
 <^' 
 
 COURT STREET, BOSTON, 
 
 Embi-aeps the principal Commercial, PollHenl, JteHg- 
 
 /"».«, TAIeriny, Sc!c„ll/lc, aiul .l„rlr„lt,irnl Xewg- 
 ptipriH In tin- I „it,;l statvH, Iti-illsh Proiinris, atiil 
 Vai,a,l„.f„r irlilrh l,r U the tliili, iippnlnf,.,! Af/ent, 
 and aiilhorUcI I,,/ the proprlifors to rccflvo ailvrr- 
 tinriiicuts mill siihin-rlpllous at Ihrir l„„e»t ratvn, 
 mill prcHCIs to M,i;hmils, Mmiiifmtiirrrs, Coip,,- 
 ratiniis, Viil.nr Iii^liliilUniH. miil olhrrM, « eoncrii- 
 iriit, Mii/r, mill rcv'i/ iiirmin „f inlicrilsluf, In tniy 
 uuiiihvi- o/lhr IwMt tiiiil iiiont irliUl,, flrciilated news 
 pnpvra In nil pm-ta of Ihv couiitri/. 
 
 ThcApvnfspxtpnsiTronnnpotiniis in liusinpss, his oxpcrimro and 
 practical knowl.^lgc, liis l,.nK-e«tal,li^licd Agency f„r tlu- bc.st news- 
 VM^TS in every part of (1„. l„ited i^tntes, and his systematic manner 
 
 of adn.rtising to tiie givatest possible iHit ..f urlvertiwrs, whether 
 
 on a large! or ,«niall scale, have rc'ndered his OtTlce iiighly benediial to 
 Merchants, Ma.infactnivrs, DiisincHS Men, Curp.mitlons, I'ublie Insti- 
 tutions, nn,l all oth.'rs «h, .vish to put themselves in comn.uuication 
 with the public. 
 
 TIic cliarges to advcrci :..,,,. the samp as are exacted at th(> places 
 of publication by th.- news, ,,ers, and a.Ivcrtisers are aided in select- 
 
 11 
 
S. R. Xans' NKWSl'Al'KR ADVBKTI9IN0 AOENt't, 
 
 Ing JournaU sulUlily aduptoii liy loiiitlon mid olrculatlou tor their 
 Wivurul jiursultB. 
 
 Every oni' l» now ii)iliKi'i\, if In' wniiM kcc]! \Mn' with tlii' tliiicn, to 
 iiKl Ills iiliyHlcal ixi'itlmis in tra.U', or vvliuli'vcr tiuHliieHN lie nmy bn 
 cuKrigi'il in, liy lUu' niiiiirsc to tliot^o nicmiH liy wliidi Ills Imsiiican 
 nmy becouio iJfiuTuiiy i^nnwn. Tlil-< i.t tli" iiilfW ctiinl imrt of his 
 biisluc'ss, Mild till' iiri'ss is tlir umit iii.'dimn tlirminh wlilrli it iiiiiit 
 b« di'vuloimd. Now-ii-.lny>, ncwnpniicrs are illlTiisi'<l fur iiiul widi' '. 
 they aro mid byiill.nnd iiffiird the only v.'iil^ liy whieli men and 
 ostubllshmuiits at a illstmici' Iwonie xi'uoraliy known. 
 
 A business man inn? Icani tbrnnKb Ibis AitiMicy Just what ncws- 
 paiHTS to adviTli.--o in to ivai-li, olli'dlvcly and I'liniply, tlie si-clioiis 
 uf country wlicrrin ids tnulf may !»• oxtotidt'd. 
 
 Till' Ajti'iiry luiwnts a convi'niint and complcto oiiiiorluinty for 
 liubllsblnt? advertlsmuints in any nunibcM' (if thr best anil most unil' - 
 lij circutiitiiig i\f\vspa]irrs of tin' soM'rai citli's and towns tiiroiighoul 
 the whole eouutiy, at llie pulilisliers' lowest rates, willi the least poa- 
 sibiu troubli! to advertisers, an. I witii the greatest despateli. 
 
 liy tills mctho.l the advertiser is spared tlie labor of eorrespoudinB 
 with tlic several jiapers, and iiiucli tiniu and perplexity in the settle- 
 inuut of biUjI. 
 
 Through the Agency, a eiiTuraspcet and diserindnating eholee of 
 places, and tiic beat selection of papers, can be liad, suitably adapted 
 to various business pursuits,— enabling persons to advertise judie- 
 lously, eflei'tively, aud wifely. 
 
 Copies of tlie best newspapers In tlie I'lilted ,«tate», with a Hat of 
 places, papers, terni.s, and prices, may h« seen and examined at the 
 Agom'y, tlieir respeetivo merits understood, and a complete system 
 of advertising adopted, upon either a large or .amall .scale. 
 
 Copies of papers coiitaluhig advertisements oi'u forwarded to advor- 
 ttaers. 
 
 The attention of advertisers is invited to the Newspaper comments 
 coutuiued iu the foUowiug pages. 
 
 S. n. MLES. 
 
 . 1 
 
1911(0 AQENCT , 
 
 iiiiil I'lrculutlou fur their 
 
 '('I> iKirc with till' tliru'rt, ti) 
 li'vcr tuiHlneHH iic iiiiiy bn 
 iH tiy wliicli Ills liusliii'»ii 
 111 iiilflti cliKil [part 111' Ills 
 III thriiii);li wlilrli It iiiiiat 
 iv ■lllTiisi'iI fur nil. I wlJi' ; 
 I'liiu^ liy nhic'li iiii^i uiui 1 
 My kiiiiwn. | 
 
 * AfJti'iicy ju>*t wliiit iH'WC- 
 linil rlinil>ly, till' rtwIiiiliK 
 (li'il. 
 
 roiiiplnti' oiiporliiiitty fur 
 iif thr hrsi miU most will' - 
 Ill's mill tiiwiis tliroiighoiit 
 it mtc«,»illi thi! Iriiat pos- 
 ri'iit*'>'t ilt'HiHitpIi. 
 
 tlic liiluir (if cm-n^piiiicliiiK 
 111 iniplixily ill tlie si'ttlf- 
 
 1.1 liisi-riiiiinatin); cholie of 
 n 111' liiiil, miitiilily uilH|it>ii 
 jiersuus to atlviTtiae jiiilir- 
 
 nitud Stilt™, with u ilat of 
 Hi'cn mill I'xiunliicU at thu 
 lit, uiid ii complete Hy.Htt'ui 
 1 or finmti sculf. 
 ntu lu'u rurwordeil to ndvcr- 
 
 > tho Ncwnpaper comments 
 * 8. R. NILES. 
 
 1 
 
 •COlHT'g BltlLBIMO, COURT STRECT, BOHTOX. 
 
 List of Cities and Towns 
 
 IN WHICH NF.n'HPAPKUS AUK I'UIIMSIIKI). 
 
 , For thn piirpopn of a.^rfistlnn AdviTliwrH to wlirt lurh iiM'ftliticfl n« 
 jare lirnt ndnpli'd to tlidv varloiH wants, llm fnllowlni; list of Citicnnnd 
 
 Towns tiiri'iiKliniir. tlio rniti'd States ami Ciinadas, In wlilrii Ni»wwpa- 
 I pom nrp ptilili^iicii, will lai found ii.-criil. AdiT fi'li'i'tiun 'hi' pi.aoks, 
 j wo ran alwnjs ni.il(o ilioico of tin' I'M'KIih must liki'ly to ni'iuro tlio 
 
 object of advertisers. 
 
 MAINE. 
 I'opiilntlon, i;2S,27!),— Capilul, AidfUTA. 
 
 Ilmksport. Ilallnwi'll. l'n,'S'|iH' Isio. 
 
 Aupustn 
 
 i(aii;;nr. 
 
 Until. 
 
 Hiilawt. 
 
 Ilethei. 
 
 Diddoford 
 
 Brunswicli. 
 
 Amherst, 
 t'lareniont. 
 Conei.rd. 
 Dover. 
 
 i Kflst ('anoan 
 Eiotcr. 
 
 Calais. 
 
 Dover. 
 
 Kastport. 
 
 KliHwnrtii. 
 
 Parmlii(;t.on. 
 
 (lardlnor. 
 
 Koulton. 
 
 l«wi.slon. 
 
 Mnehifui, 
 
 North Anson. 
 
 I'aris. 
 
 I'ortiand. 
 
 Itoekliind. 
 
 Hai'o, 
 
 Skowiiefi^in. 
 
 Watervllle 
 
 WInthrop. 
 
 NEW IIAMPSHIllE. 
 
 Population, .'120,(173 — (!apitnl, CoNConn 
 Farnilngton. 
 
 llliKsdnle. 
 Keeno. 
 Ijieonia. 
 Ijinenster 
 Leiiauon . 
 
 Littleton. 
 
 London l!iii);e. 
 
 Mamliester. 
 
 Nashua. 
 
 Newjiort. 
 
 Peterboroni^ii. 
 
 I'nrtsninuth. 
 Itoehi'ster. 
 Wolf Imrongh. 
 
 VERMONT. 
 Population, 310,008 —Capi till, MoNTPF.i.tnR. 
 
 Barton. 
 
 Ileilows Falls. 
 
 Iteiinini^ton. 
 
 Hradford. 
 
 Urattleboro. 
 
 Iturlinf;ton. 
 
 Dauvllle. 
 
 Ilydo I'nrk. 
 
 Iva.'^buri;. 
 
 Ludlow. 
 
 Lyndon. 
 
 Maniliester. 
 
 Middleliury. 
 
 Moutpolicr. 
 
 Newbury. 
 
 Newport. 
 
 Nortlineld. 
 
 Poultncy. 
 
 Randolpli. 
 
 Ifiehford. 
 
 Uulland. 
 
 Sprinstli'ld. 
 ,'<t. Alban.s. 
 i^t. .lohiLsbury. 
 VerKi.'iiiiefl. 
 West Itandolph. 
 AVIndsor. 
 AVood.^toek . 
 
 To AnvERTISEIls. Tho fneililU'ii nlTiirrted liv Mr. S. U. Nilcs. Ailvcrtiii- 
 in)? AKciit, IViriniicrtinir I'dviTtisiMiii'tits in the luiit nowHpnpcrs in ell parti 
 of the 01)11 litry, were ln'ver iiuin' full and compli'ti' Hum at the presnit time. 
 His agency U « coneentration of all the iiewspiipers in the tnited States, 
 where hufllneRB men may eontruet for Advertising in any niiiiiiier of papers 
 on tha same terms and witti as greiit advantages as would he gained by per. 
 
». NIIM' NEWSP.U'SR ADVeRTMlNfl AOI^CT, 
 
 Alill1(f(on. 
 
 Anii'Hltiiry. 
 
 AniliiTiit. 
 
 Ar.'i(n-(»r. 
 
 Athnl, 
 
 lliiriixtttblo. 
 
 Iliirrc. 
 
 lli'Ti'rIy. 
 
 Moffton. 
 
 Hriilgf'wfihT. 
 
 CiimlirlilKi'. 
 
 t'hnrliMluwn. 
 
 t'hi'lwa. 
 
 Cllntim. 
 
 Dim vers. 
 
 Dodham. 
 
 MASBA0HUSETT8. 
 
 Population, I,231,00»I.-('H|iltul, Dos 
 t-lffirtown Mllfiinl 
 
 Full HlviT. Nniituckot 
 
 ► Itclihurif. Niw llidl'iinl. 
 
 (llmici'itiT. Nc'wliiirjiiort 
 
 (fmit llurrlDgtoiiNvwtKii 
 
 • Inrnlliicl. 
 
 IluvcThiU 
 
 IIIiikIimiii 
 
 llnUok... 
 
 Il>.«»li'h. 
 
 Ijiwri'iiix'. 
 
 I.i>n 11. 
 Lynn. 
 Warltxirn. 
 Miaaiflioro 
 
 K" Hilildoiviitcr 
 
 Nurtli Aiiiiiiin. 
 
 Niirtliiiiiiptun. 
 
 I'liliniT. 
 
 I'lll..tl,.|.l. 
 
 I'l.viiiiiiith 
 
 ((iilnrv. 
 
 Uiiiiijiilpli. 
 
 Koxliury. 
 
 Siili'iii. 
 
 ■"uuilwiili. 
 
 TOX. 
 
 Sn nnnTcn. 
 Xmitliliri.lKc. 
 Kl'rliiutl.'ld, 
 Tiuiiitiiii. 
 
 I'plnll. 
 
 Uullliaui. 
 
 Warcv 
 
 H'Hrclinni. 
 
 Mctmicr. 
 
 W.Mdi.lJ. 
 
 M'oliurii. 
 
 \\'(irfi'Mtt'r. 
 
 Vurmuutb . 
 
 RHODE ISLAND. 
 
 ropilliitlnii, i;»,«'JO.— CnpilMl, I'lloVlDENCE. 
 BriMnl, I'awtiickct. \Vak<.(l,.l,|. Woonscxki't 
 
 Newport. South Klii(r«ton. (ViHirly. 
 
 OONNEOTIOUT. 
 
 ropulatlon, 400,147.— Caiiltnl, II.irtford. 
 
 Brldffpport 
 
 Danhiiry. 
 
 Daiiii'lmuvlllu. 
 
 Fairliavc'ii. 
 
 KallH Vlllngo. 
 
 Uartfora. 
 
 Kllllniflv. 
 I.itihtli.iil. 
 JUiMlctown. 
 MyKiic. 
 New Itrltain. 
 Now Haven. 
 
 New lonilnn. 
 
 Niirwiilk. 
 
 Norwich. 
 
 Hoekvllk'. 
 
 StairnnI Springn. 
 
 ■StuiiifoH. 
 
 ^Vaterburv. 
 West .McriUcn. 
 AVllllmnatlo. 
 Wlnsteil. 
 
 NEW YORK. 
 
 ropulatlon, 3,880,735 —CnpitJil, 
 AdaniA. Alhlnn. Annelirft 
 
 Addtaon. Anicnla. Area.lla. 
 
 Albany. Amsterdam. Athene. 
 
 Albant. 
 Attica. 
 Auburn. 
 HftliiwlnnTillo. 
 
 h m as fully oon.pctcnt.re.ponMbIc "ml reiUliL^ Vir Mr vm„. I."'?""'"'' 
 
 I 
 
»I»<J AfllXCT, 
 
 T8. 
 
 
 al, Dot 
 
 I0<(. 
 
 
 Hn DnnTorii. 
 
 t. 
 
 H"iitlilirl(lKe. 
 
 tinl. 
 
 >'l'rlii){tli.|a. 
 
 port. 
 
 'I'fMintoii. 
 
 
 1 plnll. 
 
 fwiitcr 
 
 . Uulllioui. 
 
 niiiH. 
 
 Wnrf. 
 
 |ituii. 
 
 Wiiicliiim. 
 
 
 WctiKlcr. 
 
 
 Wi'sdlflil. 
 
 1. 
 
 U'obiirn, 
 
 
 \\'(prci'Htt'r. 
 
 
 Yurmuuth. 
 
 FD. 
 
 
 I'KOVIDENPE. 1 
 
 • 
 
 Wouniorkct. 
 
 f. 
 
 
 IUbtkord. 
 
 on. AVntcrhiirv. 
 
 Hi.»t Morlilcn. 
 
 U'lllinmiitlc. 
 
 Wiiiateil. 
 prings. 
 
 il, Albany. 
 
 Attica. 
 
 Auliiirn. 
 
 JBftliiwlnJTlllo. 
 
 "';<', of the lureat n»d« to 
 UiiildlnK, can very cuen- 
 y it. We can rcconimcnd 
 . Of Mr. Nile« llnWesui 
 tciilive to the lntcrc«t> of 
 I with the prc«». Ho ccr- 
 liog, and he ha< fuiUtiei 
 
 I 
 
 SeOU.AV'l( RUILDINQ, COIKr STRBIT, BOSTON. 
 
 llullHtim Ufa. 
 Iliitnviii. 
 Iliilli. 
 Illnithnniloii. 
 
 Illonlnvllll'. 
 Ilonrivllli'. 
 
 Ilriu'kiiort. 
 Hrnnki^n. 
 
 Illllluln. 
 
 t'liiiihriilp'. 
 
 CaiiKli'ii. 
 
 t'liimjnhnrii'. 
 
 CjiniitiiliilKtia. 
 
 ('iintij^toUi. 
 
 t'lUltnn. 
 
 Ciilio \ Inct'Dt 
 
 t'nrmi'l. 
 
 I'lirthiw- 
 
 I'lithiirine. 
 
 CiitHklll. 
 
 t'llZlMlovlll. 
 
 CliiTry Vnllcy. 
 China, 
 t'llnlun. 
 Civic 
 
 CollOI'H. 
 CuopiT.-ltOWll. 
 
 Corning. 
 
 KUhklll UikUiik 
 Klii'lihiK 
 
 hHlclll. 
 
 Kurt K'lwnnl. 
 Knrt I'liiiii. 
 I''niiikllri. 
 KiT.|..nlii. 
 
 h'llUnll. 
 
 I'lillonvillu. 
 (Ii'iicycu. 
 (ii-rii'Va 
 lllill Ccivi', 
 (lien I''.i11j<. 
 (ildvcrsvillu. 
 (Iii.«lii'ii. 
 tinwali'lii. 
 
 (»J-<'<'lllHl.^ll. 
 
 (Ini'nc, 
 
 (Irci'npnrt. 
 
 (ircrnwicli. 
 
 II.'itiillMin. 
 
 Ilavaiui: 
 
 lliivcrwtraw. 
 
 HcniHti'atl. 
 
 lli'i'klMK'r. 
 
 Ilnini'r. 
 
 llo^nLc'lltvlllu. 
 
 llnr^cllC'Ullg. 
 
 <'(iurtlanilVillagellihl«iin. 
 
 Coxsaekio. 
 Culm. 
 DanHvlllo. 
 IMhl. 
 
 IK'pOUHlt. 
 
 Drjih'ii. 
 
 Dunkirk. 
 
 Mist N'i'w York 
 
 KiionvilU'. 
 
 KlllcottviUc. 
 
 r.lniim. 
 
 biiriiiHr. 
 
 KMikill 
 
 llniitiiigton. 
 
 Ithaca. 
 
 •lanialca. 
 
 .lanii'stdwn. 
 
 Joiinstowm 
 
 Jordan. 
 
 Kci'f'cvllip. 
 
 Klnilcrhook. 
 
 l<lii;;xtoii. 
 
 Ijiinsliigliurg. 
 
 Lo Uov. 
 
 1,11 lli> Kallx. 
 
 Iio<'kintrt. 
 
 LoHvlllo. 
 
 l.vonN. 
 
 ^jar)Xa^l'tvllll^ 
 .MarllnxhurK. 
 
 Ain-vlllo. 
 M<"li...t. 
 
 .Ml.hllrtotVll. 
 
 Mohawk. 
 
 .Milium'. 
 
 Mi.ntlciiilo. 
 
 Mnrrl.-iaTil.'i. 
 
 Morri-ivlllc. 
 
 Mount MorrlK. 
 
 N< wiirk. 
 
 Ni'wlmrnli. 
 
 New Lcli.anon. 
 
 Ni'W Viiik City. 
 
 MaKnrii City. 
 
 Nlainim Kulln. 
 
 Nor«liii. 
 
 N\ai'k. 
 
 (iKili'iLtkurgh. 
 
 Olcan. 
 
 Oni'liia, 
 
 Onooiila. 
 
 O.swt'no. 
 
 OtHCgO. 
 
 Ovlil. 
 
 (»Wt'go. 
 
 (l.xforJ. 
 
 I'ai'lioiiuo 
 
 I'alniM'a. 
 
 I'iK'kskill. 
 
 Ponii Van. 
 
 IVrrv. 
 
 I'hellM. 
 
 I'lKK'ni.K 
 
 I'liic I'laln.'). 
 
 IMattHliuruli. 
 
 Port Myron. 
 
 I'ort .li'irvls. 
 
 I'ottsdani. 
 
 I'ouKlikwjpslc. 
 
 I'lilaHkl. 
 
 I'liltneyvlllo. 
 Mill lliiok. 
 Khlnrliirk. 
 
 Kni'lu'ritl'r. 
 
 KiiniK. 
 
 lliiMilnnt. ' 
 
 San Harbor 
 
 Halciu. 
 
 (Jamly Hill. 
 
 Saratoga S|iring«. 
 
 ftiugcrlii'ii. 
 
 Srhi'Mirtuily. 
 
 Hclioliarin 
 
 Hi'ni'ca I''all«. 
 
 Ming Ming. 
 
 Skaiii'ali'li'H. 
 
 Hpringvlllo. 
 
 Staplelon. 
 
 HynM'U.-**'. 
 
 Tonawunda. 
 
 Tniy. 
 
 'rriinian"l)urg 
 
 I'liaililla. 
 
 I'lilon. 
 
 L'nloii Springs. 
 
 lltlca. 
 
 Volncv. 
 
 ^Vaikinl^. 
 
 Walliin.; 
 
 "Warsaw." 
 
 Watorford. 
 
 Waterloo. 
 
 Wati'rtown. 
 
 ^Vat4'rvillo. 
 
 Wavorly. 
 
 Wcllsvillii. 
 
 WcBtncld. 
 
 Wliitollall. 
 
 White I'lalns. 
 
 Whitney's I'oiiit. 
 
 Windham Centre 
 
 Yonkers. 
 
 Mr. 8. 11. NiLBSi TUB Advertising Aoknt, has niailo hiinflclf emi- 
 nently ueefiil to the pulillc. He hai* made advvrtiaing a matter of special 
 study, and from his expi'riioice U qualified to exercise that wise diicrimlna- 
 tlon in the BClcction of piipi i 'lent adiiptcd to secure tlie ohjeel of advertis- 
 ers. We have had frequent i.|., ortunitles in our denlinKS with him to rec- 
 ognise his Intelligence and capurity for the peculiar huainesa widch he lias 
 undertaken, anawo take pleasure In rccummendlug him to the public. 
 Boston A'ivertincr. 
 
S. B. NIIES' NEWSPAPER ADVEBTISIKO AOENCT, 
 
 Absecon.' 
 
 BelTidere. - 
 
 Bordcutown 
 
 Jlridjreton. 
 
 liurlingtou. 
 
 Camdon. 
 
 Cape Island. 
 
 NEW JERSEY. 
 . Population, 672,035.— Capital, Trenton. 
 
 Klemlngtoa. 
 
 KrefhoUI. 
 
 Ilackettstown. 
 
 Ilaiucsville. 
 
 llamniontou. 
 
 Ilijrlit.^town. 
 
 llobdken . 
 
 Carpenter's Lndg.Torsey City. 
 
 Clinton. Ijanihcrtvillo. 
 
 Elizabeth. Long Branch 
 
 Middlotown PohitPIalnfleld. 
 Morri.stown. Princeton. 
 
 Moun* Holly. Railway. 
 Newark. lied Hank. 
 
 New Branswick. .'^alem. 
 Newton. Somerset. 
 
 Orange. SomerviUo. 
 
 l'afcr.<on. Toms Itiver. 
 
 I'ertli Amboy. Trenton. 
 
 Wuodbnry. 
 
 Aaro&fiburg 
 
 Allcghania. 
 
 AUentown. 
 
 Altoona. 
 
 Aehland. 
 
 Athena. 
 
 Bearer. 
 
 BedfoM. 
 
 Bellefonto. 
 
 Berwick. 
 
 Bethlehem. 
 
 Blairsville. 
 
 Bloomfleld. 
 
 Bloomsburg. 
 
 Bristol. 
 
 BrookTille. 
 
 Brownsville. 
 
 Butler. 
 
 Carbondalc. 
 
 Carlisle. 
 
 Catnsangua. 
 
 Charabersburg 
 
 Chester. 
 
 Clarion. 
 
 Clearfield. 
 
 CoatesTlllo. 
 
 I'hillipsburg 
 
 PENNSYLVANIA, 
 
 Population, 2,900,115.- Capital, IIarrisduro 
 
 Cohunbia. 
 
 Conneautvillo 
 
 (-'onuelsvillo. 
 
 Corry. 
 
 Coudersport. 
 
 Crawtown. 
 
 Danville. 
 
 Doylestown. 
 
 3*]n.ston. 
 
 Ebensburg. 
 
 Kmporiuui. 
 
 Erie. 
 
 I'ranklin. 
 
 Freeport. 
 
 Oettj«burg. 
 
 Cinml. 
 
 fireencastlo. 
 
 (ireensburgh 
 
 Hamburg. 
 
 Hanover. 
 
 Harrisburg. 
 
 Hollidnyburg. 
 
 llonesdale. 
 
 Huntingdon. 
 
 Indiana. 
 
 Jersey Shore. 
 
 Jolmstnwn. 
 
 Kittauing. 
 
 Iiau('a.stcr. 
 
 1-ii Port. 
 
 Ijebiinon. 
 
 I.eHi-l)urg. 
 
 Ijewi..Jtown. 
 
 I.ockiinvcn. 
 
 T-oc'iport. 
 
 Lvkcns. 
 
 Mahoney City 
 
 Jlanhciiu. 
 
 JfarietM. 
 
 -■Milton. 
 .Minersville. 
 Monongahela C'y 
 Muntro.'ie. 
 .Mount Joy. 
 Muncy. 
 Mycrstowii. 
 New Berlin. 
 New Bloomfleld. 
 New Briirhton. 
 New (.'a.stle. 
 Newvillc. 
 New^Vilmington. 
 
 _- „,. i»v->I t? llllll] 
 
 Mauncli Chunk. Nnrristown 
 
 McCounellsburg. Xortliampton 
 
 Meadiille. ()i| City 
 
 5[eolianic.«burK. 
 
 Jledia. 
 
 -fiercer 
 
 Mereer.'^burg. 
 
 Widdlcbury. 
 
 Sliildletowii. 
 
 Mmiiiiliiirg. 
 
 Mifflintown. 
 
 Milford. 
 
 I'eiinpliurg. 
 
 IVrrvopoli,^. 
 
 I'hiladeljihia. 
 
 Phncnixville. 
 
 I'itliole City. 
 
 Pittsburgh. 
 
 Pittston. 
 
 Pott8town. 
 
 I'ottsville. 
 
 Milford Square. Quakertown. 
 
 
IISISO AOINCT, 
 
 !Y. 
 
 ttl, Trenton. 
 iWQ PoUitPInlnfleld. 
 iwn. Princeton, 
 
 lolly. Railway. 
 
 llwlUttuk.' 
 mswick. Snloin. 
 
 Somerset. 
 
 SomcrviUo. 
 
 Toms Kiver. 
 
 Trentou. 
 
 AVuoilbury. 
 
 mboy 
 )urg. 
 
 riA. 
 
 , IIarrisburo. 
 
 fn. .'Milton. 
 
 e- Miiiorsvllle. 
 
 r. MonoiiRahela C'y 
 
 Muiitroso. 
 
 Mount Joy. 
 fg. Muni'y. 
 
 11. Mycrstomi . 
 
 in. New Herlin. 
 
 Ni'W Itloomflcld. 
 
 \eiv liriirhton. 
 City. New Ciistle. 
 
 NewTille. 
 
 New Wilmington. 
 C'hiiuk. Xori-istown. 
 llsliurg. Xortliiimiiton. 
 
 Oil City. 
 
 IVnnphurg. 
 
 IVrrvopoli,.!. 
 
 Philiuleliihin. 
 iirg. Phm'nixTille. 
 ry. I'itliolc City, 
 vn. Pittsljiirgh. 
 rg. Pittston. 
 ra. Pottstown. 
 Pottsvillc. 
 luarc. Quakertown. 
 
 sburg. 
 
 Biness relations with Mr. 8. 
 aiKi advertisiiiK «S<nt, and 
 •ustworthy ninn, who con- 
 honoralilc foetini;, ond we 
 themiielveg of his service* 
 nercial Advertiser. 
 
 I 
 
 scoi.L.vv's ncamNfl, 
 
 COURT STREET, BOSTON. 9 1 
 
 Heading. 
 
 Stroud-sburg. 
 
 Tunkhannock. 
 
 Wellsboro. 
 
 Kidfrway. 
 
 Sunineytown. 
 
 Tyrone. 
 
 IVestehester. 
 
 Scrantun. 
 
 Sunbury. 
 
 Union. 
 
 IVest (ireenville. 
 
 Selin'rt (irovc. 
 
 Snsnuilianna Dc-l!niontown. 
 
 AVilkesbarre. 
 
 Sliamokln. 
 
 Taniaqua. [pot.Wancn. 
 
 AVilliamsport. 
 
 Whiiiiiensliurg. 
 
 Tidioute. 
 
 Washington. 
 
 WrigbtvlUe. 
 
 Shirleysbnrg. 
 
 Titnsville. 
 
 Waterlbrd. 
 
 York. 
 
 Snietli|i(irt. 
 
 Towauda. 
 
 A\aynesboro. 
 
 
 .Somerset. 
 
 Troy. 
 
 Waynosburg. 
 
 • 
 
 Strasburg. 
 
 Trumbaursville 
 
 U'eissport. 
 
 
 
 OHIO. 
 
 
 Poimlation, 2,330,511.— Capital, C'olumbi's. | 
 
 .•Vkron. 
 
 IMesden. 
 
 Marion. 
 
 Sanduskey. 
 
 Alliance. 
 
 I'^aton. 
 
 MaiTsville. 
 
 Sarabsvillc. 
 
 Ashland. 
 
 K-i.'iton. 
 
 Mas..<illon. 
 
 Sidney. 
 
 A.shtabula. 
 
 ICIyria. 
 
 Maunnv City. 
 
 Somerset. 
 
 Atheii.s. 
 
 Kairfax. 
 
 McArlliur. 
 
 Springfield. 
 
 Rat'ivia. 
 
 Fiiidlay. 
 
 McConnelsville. 
 
 St. Clairsville. 
 
 Hell Air. 
 
 Fremont. 
 
 Medina. 
 
 Steubenville. 
 
 Hellefontain. 
 
 (ialion. 
 
 Jliand. 
 
 St. Marvs. 
 
 Henton. 
 
 (lalliopolis. 
 
 Middleport. 
 
 Tiffin. 
 
 Ileverly. 
 
 (ianibier. 
 
 Slilan. 
 
 Toledo. 
 
 Dridgeport. 
 
 (lenevn. 
 
 Millersburg. 
 
 TriMnont. 
 
 lirvan. 
 
 (leorgetown. 
 
 Mt. (lilernl. 
 
 Troy. 
 
 Biicyrufl. 
 
 (ic^nnantoHii. 
 
 Mt. Vernon. 
 
 Upper Sandusky. 
 
 ('ftdtz. 
 
 (Iranville. 
 
 Napoleon. 
 
 Urbann. 
 
 Cauibridge. 
 
 On'ciiflold. 
 
 Ni'wark. 
 
 Van \S(*t. 
 
 Canal Dover. 
 
 Ori'cnville. 
 
 New l.i.^bon. 
 
 M'apakoneta, 
 
 Cnnfleld. 
 
 Hamilton. 
 
 New Pbiladelpli 
 
 a^Varn'n. 
 
 Canton. 
 
 llill.<borough. 
 
 Norwalk. 
 
 MuRliington. 
 
 Carrolton. 
 
 Hudson. 
 
 Oberlin. 
 
 Wansfion. 
 
 Cellna. 
 
 Huron. 
 
 Ottawa. 
 
 Wavcrly. 
 
 Cliardon. 
 
 Trontini. 
 
 Ottokee. 
 
 H'aynesburg. 
 
 Chillii-othe. 
 
 .lackson. 
 
 Painesville. 
 
 U'avnesville. 
 
 ('iminnatl. 
 
 .lelTerson. 
 
 Paidding. 
 
 Wi'llcsvillo. 
 
 Circleville. 
 
 Kalida. 
 
 Perrv.sburg. 
 
 A\'(!stlield. 
 
 Cleveland. 
 
 Kenton. 
 
 Pike'ton. 
 
 AVest Union. 
 
 CoUnubn.''. 
 
 Lancaster. 
 
 Piiiua. 
 
 West Unity. 
 
 Conneant. 
 
 Ijobanon. 
 
 Plymouth. 
 
 W'!imington. 
 
 <\»sbtK'ton. 
 
 U>xlngton. 
 
 PomtToy. 
 
 Woodsfield. 
 
 Dayton. 
 
 I.inia. 
 
 Port Clinton. 
 
 Wooster. 
 
 Deftaiice. 
 
 Logan. 
 
 Portsmouth. 
 
 Xenin. 
 
 Delaware. 
 
 London. 
 
 Kavonna. 
 
 Yellow Springs. 
 
 Delphoa. 
 
 Mansfield. 
 
 niidey. 
 
 You-gstown. 
 
 Di'lta. 
 
 Marietta. 
 
 Salem. 
 
 Zanesvillc. 
 
 The Anv'EKTisiwn Aokncy of 8 
 
 U. Niles is one of the oldest and most 
 
 reliable in Boston 
 
 Parlies seeking to advertise in the 
 
 countrv newsoaners 
 
 can apply there, and be sure of being promptly and courteously served. — 
 Sprma/iehl, Mast., Republican. 
 
10 
 
 3. R. NILKS' NEWSP.ll'Ell ADVKIlTISIXa AUKXCV, 
 
 MICHIGAN-. 
 
 Adrinn. 
 
 Albion. 
 
 AUegnn, 
 
 Almniit. 
 
 Ann llarbor. 
 
 Asliloy. 
 
 IljtttU' Crrok. 
 
 Itn.v City. 
 
 nig KjqiiJ.^. 
 
 Cnasopolirt. 
 
 Centrevilie. 
 
 Clmrloth'. 
 
 Coldwatcr. 
 
 Constantinc. 
 
 Oorunna. 
 
 Decatur. 
 
 IH'trnit. 
 
 Dcwitt. 
 
 I'opuliitiini, 749,113 
 Powajfiao. 
 t'MHt iSaginaw. 
 IVnton. 
 Ft'utdnvillo. 
 Klliit. 
 
 OalcKimrcli. 
 (Inniil llavm. 
 ftrand Itapids. 
 (Ira^s iMhv. 
 (Iiwnvillo. 
 Ifastitif^.-^. 
 IIIIlKd.dc. 
 Iloll.'ind. 
 Ilnlly. 
 llnilixliton. 
 Ilo\y.ll. 
 lliiil^Tiu. 
 lunia. 
 
 - Capital, Lansing. 
 
 Jaoltson. 
 
 .loiM'RVillo. 
 
 Kalamazou. 
 ].ansin^. 
 
 IjlJK'tT. 
 
 rjoxingtnn. 
 
 Mnriiuette. 
 
 MarsliaJl. 
 
 i^Icnondntv. 
 
 Miilland City. 
 
 Monro*'. 
 
 Jlori'nri. 
 
 Mt. CJcincns. 
 
 Mu.sliegon. 
 
 N ill's. 
 
 Oroann. 
 
 Ontonaguu. 
 
 Otj<ogo. 
 
 Owos«o. 
 
 Paw Paw. 
 
 Pontiac. 
 
 Port Austin. 
 
 Port Huron. 
 
 Uonu'o. 
 
 Siiljlnaw City. 
 
 Sanlt do St. Marie 
 
 SiiiawaFee. 
 
 St. Clair. 
 
 St. Jolms. 
 
 Stur(ri». 
 
 TiTuniseh. 
 
 Traverse City. 
 
 Ypsilanti. 
 
 Audersou 
 
 Angola. 
 
 Attica. 
 
 Aubuin. 
 
 Aurora. 
 
 Austin. 
 
 licHiford. 
 
 Blnoniliild. 
 
 Blooinington. 
 
 Bluirton. 
 
 Boonville. 
 
 Bourbon. 
 
 Bowling (irccu 
 
 Brazil. 
 
 Bi-ookvillc. 
 
 Browns town. 
 
 BrownoTillc. 
 
 INDIANA. 
 
 Popvilation, ],. 350,428.— Capital, I.npian 
 Candiridjru City. Kvaiisville. 
 
 Caniii'lton. 
 
 (Vntii'ville. 
 
 Ch.irlcstown. 
 
 Columbia City. 
 
 Cohuiibns. 
 
 Connersville. 
 
 Corydon. 
 
 Covington. 
 
 Cniwfordsviilo. 
 
 Crown Point. 
 
 Danvill 
 
 IX'calur. 
 
 Pelpbi. 
 
 Dover Hill. 
 
 Kdiuburg. 
 
 Elkhart. 
 
 Fort >Vayne 
 
 Frankfort. 
 
 Fiitnklin. 
 
 (ioslien. 
 
 (Ircc'ncastle. 
 
 (ireenfield. 
 
 ()n'('nsl>urir. 
 
 Hartford City. 
 
 Huntingdon. 
 
 Indianapolis. 
 
 .lelTersouviile. 
 
 .lonesboro. 
 
 Kendallvillo. 
 
 Kent. 
 
 Kent Station. 
 
 Kniglitatowu. 
 
 APOIIS. 
 
 Kno.x. 
 
 Kokonio. 
 
 l.ado;ra. 
 
 fii layette. 
 
 Tjigrantte. 
 
 Laporte. 
 
 l.'iwronceburg. 
 
 U'ba!u>n. 
 
 Lilierty. 
 
 l.igonier 
 
 Lima. 
 
 Lisbon. 
 
 Iiognnsport. 
 
 Madison. 
 
 Marion, 
 
 SlartinsviUe. 
 
 Michigan City. 
 
 A REUAB1.K AnVKRTlSINO AOENCV Is tlittt of .Mr. 8. R. NllM, No. 1 
 Srollay a Buildlnu, Jiegton, Moss. Wc have had b\i«incBs transoctinns with 
 Mr. NilesforaniiMdior of y,-ara, and he has unlfonnly been nminpt and 
 honorahlcin nu'cluijr hln cnKURcmenti. If all adv<'rli«iT,;{ agents were as 
 honcBtOB Mr. NIlcB, there would bo a good many 1ib» BwindlViig concerns 
 1 ..'"^A"""'"^ cities — such concerns as annually "swing around the cir- 
 "i" v"' .I""".''?; publishers — seeking whom they luay — cheat.- iiochcslcr. 
 ^' J., Utiral ^cw lorkcr. 
 
 II 
 
!INO AOKNCy, 
 
 , Lansing. 
 
 ity. 
 
 OwofSft. 
 
 I'ilW I'llW. 
 
 J'ontiiic. 
 
 I'ort Au«<tin 
 
 Port Huron. 
 
 Uonu'o. 
 
 SiiBinnw City. 
 
 Siiult do St. Marie 
 
 iShi.lwjiFtH;. 
 
 St. Clair. 
 
 St. Jolms. 
 
 Stiirfrts. 
 
 Twuniseh. 
 
 Tnivcrs*' (Uty. 
 
 Yi)!'llauti. 
 
 .\I>IAN.\POUS. 
 
 
 Kiio.x. 
 
 10 
 
 Kiikdiuo, 
 
 
 ljiilo;ra. 
 
 
 rjiOivottc. 
 
 
 Tjifjntnp'. 
 
 0. 
 
 Lajiorto. 
 
 
 I^iwroncoburg. 
 
 K- 
 
 U'ltaiHm. 
 
 ity. 
 
 Liberty. 
 
 )n.- 
 
 Ij^onior 
 
 ix. 
 
 Lima. 
 
 Ho. 
 
 LiH))on. 
 
 
 liiijtiinsport. 
 
 ,0. 
 
 Madison. 
 
 
 Marion, 
 
 >ii. 
 
 Alartingvtllo. 
 
 vu. 
 
 Michigan City. 
 
 of Mr. S. R. Nilcs, No. 1 
 busincBH transactinns with 
 ifonrily been prninpt and 
 idvcrtisiiig agents wcrcns 
 7 U-R8 HwiiHUiiijj concerns 
 ly '* swiuR around the cir- 
 inay — cheat.— Rochester^ 
 
 ' 
 
 II 
 
 SCOLIAY'S nUILDINa, tOURT STREET, DOSTOSJ. 
 
 11 
 
 Miflhftwal<a. 
 Montiwllo. 
 Mount Vernon. 
 Muncic. 
 Nashville. 
 New Albany. 
 New Castle. 
 New JIannony. 
 Newport. 
 NoMcsville. 
 North Viruon. 
 Oxford. 
 
 I'noli. 
 
 I 'em. 
 
 Petersburg. 
 
 IMjnioutli. 
 
 Princeton. 
 
 Ur'nsselaer, 
 
 Itichmnnd. 
 
 Kising Sun. 
 
 I{'H'he.'*t<T. 
 
 UiM-kjiort. 
 
 K.K-kvillo. 
 
 UH.Hhvillc. 
 
 Salem. 
 
 Seymour. 
 
 Slu'lbyville. 
 
 South Bond. 
 
 Speneer. 
 
 SuiliTiin. 
 
 Torre Haute. 
 
 Tipton. 
 
 Tripton. 
 
 Union City. 
 
 Viilpanjso. 
 
 Vernon. 
 
 ILLINOIS. 
 
 Aliiiigdon. 
 
 Aledo. 
 
 Alton. 
 
 Amboy. 
 
 Ashley. 
 
 Augustit. 
 
 Aurora. 
 
 liatavia. 
 
 lloardstown. 
 
 Ilelloville. 
 
 Ilc'lviacre. 
 
 IJonton. 
 
 Iliooniington. 
 
 Uristol. 
 
 Hunker Hill. 
 
 Cairo. 
 
 Cambridge. 
 
 Canton. 
 
 Carhonilale. 
 
 Carlinviile. 
 
 Carlisle. 
 
 CHrini. 
 
 Carrolton. 
 
 Cartilage. 
 
 Central City. 
 
 Population, 1, "11, 051. 
 
 Centra lia. 
 
 Cliainpaign City 
 
 Charleston. 
 
 Clu'stcr. 
 
 t^hii'ago. 
 
 Chillieotho. 
 
 Clinton. 
 
 Danville. 
 
 Deiatur. 
 
 De .Soto. 
 
 Dixon. 
 
 Dundoi'. 
 
 Dunleith. 
 
 Du Quoin. 
 
 jAlwardnvillc. 
 
 Kinngham. 
 
 Klgin. 
 
 Khnwood. 
 
 Kl Pa-io. 
 
 Kwiiigton. 
 
 KaiHieid. 
 
 Kn'oport. 
 
 (lalcn-i. 
 
 Oalosburg. 
 
 Halva. 
 
 -^ Capital, SPRIN 
 Cleneseo. 
 lleneva. 
 tlirard. 
 CioU'onda. 
 (Irayviilo. 
 (Iroenup. 
 Clreon»<lIe. 
 (Irigpsville. 
 Hamilton. 
 Harrisburg. 
 Harvard. 
 Havana. 
 Hennepin. 
 Henry. 
 Highland, 
 lliilsboro. 
 Holmcaville. 
 Homer, 
 ilutsonville. 
 .laeksonville. 
 .lorfcyvillo. 
 .lolict. 
 .(onotiboro. 
 ]{aukakee. 
 Koithsburg. 
 
 VerBaillci!. 
 
 Vovay. 
 
 Vlnoennes. 
 
 l>'abaj?h. 
 
 Warsaw. 
 
 Washington. 
 
 Waterloo. 
 
 Williainsport.. 
 
 Winehester. 
 
 Winnomac. 
 
 Worthingtou. 
 
 FIELD. 
 Kowaniv. 
 Kno.wille. 
 Kyto Uiver. 
 I^aeon. 
 L.i Ilarpc. 
 lAnatk. 
 Lane. 
 U Salle. 
 Ijiwreneeburg. 
 IjiwronooviUo. 
 TiObanon. 
 Lewi.stown. 
 U'xingtou. 
 Lincoln. 
 Litclilleld. 
 Lookport. 
 Lodi. 
 
 Louisrille. 
 Macomb. 
 Madison . 
 Manchester. 
 Maquon . 
 Maningo. 
 Marion. 
 Marsiiall. 
 
 ADVERTISI50. Wo believe that the boncfita of advci-tiaing are begin- 
 ning to be more generally undcrstoodt at any rate, buRincss men become 
 irioro thnrouglily ennvinced each j*ear of its cnicacy and value. Mr. S. R. 
 N'ilcH, one of the oldest advertising agents In the country, is the authorized 
 ogvnt for all the li-ading papers in the c(nn try. He is fiilly entitled to the 
 conlidcnce of all business men who wish 'o advertise anywhere, or to any 
 amotntt. Every information respecting at. vcrtising can be had, and files of 
 papers seen at his ofiice in Scollny's Building, Court Street.— Commercial 
 JtitlU'tin, llontoH. 
 
12 s. 
 
 R. NILES' NEWSP.Vl'ElftlDVERTISIJta AQENCY, 
 
 Mnltoon. 
 
 Okaw. 
 
 Princeton. 
 
 Tamaroe. 
 
 Mcljcaniiboro. 
 
 Olliex 
 
 Prospect City. 
 
 Taylorsville. 
 
 SIcndota. 
 
 Onnr^'o. 
 
 tinincy. 
 
 Toulon. 
 
 Metamora. 
 
 0([uawl£a. 
 
 Koliinson. 
 
 Tuscola. 
 
 Metropolis. 
 
 (JreRou. 
 
 Ilochello. 
 
 Urbana. 
 
 Mitldlpimrt.. 
 
 Oseola. 
 
 Uoi'kford. 
 
 Vandalia. 
 
 Molinc. 
 
 Oswego. 
 
 Koek Island. 
 
 Vermont. 
 
 Mouuioilli. 
 
 Ottawa. 
 
 Uwkton. 
 
 Vienna. 
 
 Montii-cUo. 
 
 I'ana. 
 
 Hockwcll. 
 
 Virginia. 
 
 Morris. 
 
 I'aris. 
 
 Iluslivillo. 
 
 Warnsn . 
 
 Morriflon . 
 
 I'axton. 
 
 Salem. 
 
 Warsaw. 
 
 Mound City. 
 
 I'eeutoidca. 
 
 Sandoval. 
 
 Washington. 
 
 Mount <'ftrinel 
 
 rckin. 
 
 Sandwich . 
 
 Waterloo. 
 
 Mt, Ciirroll. 
 
 I'eoria. 
 
 Savannah . 
 
 Watseka. 
 
 Mt. Morrl". 
 
 IVni. 
 
 Cliawneotown. 
 
 Wauk-gan. 
 
 Mt. Storlinj!. 
 
 retorsburp. 
 
 Sli.lhyville. 
 
 Wayne Center. 
 
 Mt. Vcniou. 
 
 I'inekneyvilli 
 
 i rtji. 
 
 Wenona. 
 
 Nnpcnillc 
 
 I'lltsfiold. 
 
 .•<priiigfleld. 
 
 Wheaton . 
 
 Naples. 
 
 riano. 
 
 Staunton. 
 
 Whitehall. 
 
 Nai<livillc. 
 
 IMvnioutli, 
 
 St. Charles 
 
 AVilnnngton. 
 
 Nauvoo. 
 
 I'olo. 
 
 Sterling. 
 
 WinchesU.T. 
 
 Now IJoston. 
 
 I'ontirie. 
 
 Sullivan. 
 
 Woo<lstoek . 
 
 Newton. 
 
 I'ort Byron. 
 
 Syiainore. 
 
 W. Urbana. 
 
 Noyesville. 
 
 Prairie City. 
 
 Syracuse. 
 
 Yates City. 
 
 
 IOWA. 
 
 
 Population, 074,013 
 
 — Capital, Des Moines. | 
 
 Afton. 
 
 (Vnterville. 
 
 Des Moinos. 
 
 OamaTillo. 
 
 AlMa. 
 
 Clinritoii. 
 
 l)e Witt. 
 
 (llenwood. 
 
 Bidforl. 
 
 Charles City. 
 
 Dubnriue. 
 
 Independence. 
 
 Kcllfviip. 
 
 CInrinda. 
 
 Ktldyville. 
 
 Iddianola. 
 
 BlftirMtnwn. 
 
 Clemiont. 
 
 Kldoni. 
 
 Iowa City. 
 
 BloonifioM. 
 
 Clinton. 
 
 Kl Dorado 
 
 .b (Terson. 
 
 niuir City. 
 
 Corydon. 
 
 Elknder. 
 
 Keokuk. 
 
 Boonslioro, 
 
 Couneil BIuITh. 
 
 Fairilold. 
 
 Keosnuqnn. 
 
 Burlington. 
 
 Davenport. 
 
 Fayette. 
 
 Knoxville. 
 
 Oamnnrlip. 
 
 Ik'catnr City. 
 
 Fort des Moines 
 
 Ijincaster. 
 
 Cedar Kails. 
 
 Ileoorah. 
 
 Fort Oodgo. 
 
 I^ansiug. 
 
 Cedar Ilapids. 
 
 Delphi. 
 
 Fort Madison. 
 
 I^con. 
 
 A IIiMT TO AnvKitTisuKs Of the mimcrouB Ailv 
 
 Ttising Agencie.i in 
 
 the IJtiitcilSlnte 
 
 s there ifl none which we can more ci 
 
 riliullv commend to 
 
 our friend.-* timn 
 
 thotot 8. R.Nile.., of Iloaton. We have had Intimate hn»i- 1 
 
 ncBS relations wl 
 
 h tlus gentleman tijr several years oast 
 
 , anil we have never 
 
 yet failed to find him cotirteoiift, prompt, iind reliable in 
 
 all his transactions. 
 
 There ia no miin 
 
 in this country w 
 
 lo more thorontjhly comprehends tli.. 1 
 
 bciencc of advertising, or inorepropt 
 
 rly nnnrceiatea ttie 
 
 interests of his ii. ■ 
 
 rons, and wo hope that those of^our reodcVa who may have oceasion to c-i 1 
 
 ploy the servlcea of an advertlalnjr ogent in that city 
 Nilea.-«urfc./oii, S. CCuuricr. 
 
 will remember Mr. 
 
 
-4.^,^- 
 
 INO AQENOY, 
 
 nty. 
 
 id. 
 
 Tnmnroc. 
 
 Taylorovillp. 
 
 Toulon. 
 
 Tuscola. 
 
 Urbana. 
 
 Vantlalift. 
 
 Vermont. 
 
 Vionnft. 
 
 Virginia. 
 
 Warr«n . 
 
 M'arpaw . 
 
 Washington. 
 
 Waterloo. 
 
 AVatseka . 
 
 Wauk-'fjan. 
 
 Wayne Center. 
 
 M'enona. 
 
 Wheaton. 
 
 Whitehall. 
 
 AVilniin^;ton. 
 
 Winchester. 
 
 Woo(l:ftork. 
 
 W. Urhonn. 
 
 Yatos City. 
 
 )e9 MomEs. 
 
 J. OarnaTillo. 
 
 (llenwooil. 
 
 Indepemienee. 
 
 Itidiannla. 
 
 Iowa (^ity. 
 
 .h (Torson. 
 
 KroknU. 
 
 Keosnimiin. 
 
 Knoxvillf. 
 oines. Ijinraster. 
 t. liiuiHing. 
 
 on. I^eon. 
 
 B Advcrtishipr Ajmirirn in 
 Hire cordlully coimm-iifl In 
 I'e huvc lind Inthimtp IhihI- 
 rs puet, iiiid wl- liavo mtver 
 ible in all his tranBartionfi 
 ■oudhlj; comprehends tin 
 es the intcrcRti) of his piit 
 nay have occaHion to ei 
 ; city will reiiicmbcr Mr. 
 
 
 scoluy's duildino 
 
 COUnT STREET, BOSTON. 13 
 
 Ix^wis. 
 
 Jit. Aycr. 
 
 Pacific City. 
 
 Vernon. 
 
 I-)0IW. 
 
 Jit. I'letuyint. 
 
 Panora. 
 
 Vinton. 
 
 .Miit'iioliii. 
 
 Mascatirie. 
 
 IVlla. 
 
 ■Waijclio, 
 
 Miu|iiuk(>ta, 
 
 Nevada. 
 
 I'ri'pu ration. 
 
 A\'a«lih)gtou. 
 
 Miirungo. 
 
 New Hampton. 
 
 .«idney. 
 
 Waterloo. 
 
 .Marion. 
 
 Newton. 
 
 SigouVney. 
 
 Waveriy. 
 
 .Miirslmlltown. Cin^i'. 
 
 .Sioux City. 
 
 West Jlitellell. 
 
 >li;Un'g(ir. 
 
 O.^eal.. ■! 
 
 .St. Marys. 
 
 West Union. 
 
 Monti'zuiiin. 
 
 Om 1 
 
 Tipton. 
 
 Wlientlaud. 
 
 .Muutioi.'llo. 
 
 UttUII, . 
 
 Toiedo. 
 
 tViuternet. 
 
 
 WISCONSIN 
 
 
 
 Po|iulation, 775,8S1.— Capital, M.\Diso>r. | 
 
 Alum, 
 
 K.)x Ijikc. 
 
 Milwauki^e 
 
 .«auk City. 
 
 ApplL'toii. 
 
 (iiile.sville. 
 
 .Minend Point. 
 
 Sheboygan . 
 Shellsburg. 
 
 ItanilHK). 
 
 (lencva. 
 
 Moniw. 
 
 Iti'HVur Dam 
 
 (ireen Uay. 
 
 JloKolio. 
 
 Sparta. 
 
 Ui'loit. 
 
 Hudson. 
 
 NiH.nah . 
 
 ."tevena Point. 
 
 liiMlin. 
 
 .IniH'.vviilp. 
 
 Ndll«ville. 
 
 .-Stillwater. 
 
 no..JO(ibf'I. 
 
 .li'irtM-.-'on. 
 
 Ocantit. 
 
 Stonghton. 
 
 lii-.iinloii . 
 
 •liuienii. 
 
 Oniro. 
 
 Virogna. 
 
 Urodlieiid. 
 
 Keno.«lia. 
 
 O.^ldiosli. 
 
 AVn.«au. 
 
 Oenwo. 
 
 Kewauneo. 
 
 Ozaukw. 
 
 Watcrtown. 
 
 Oolumlni.^. 
 
 I.'i Crosse 
 
 I'lattsvillo. 
 
 >\'aukesl)a. 
 
 Uui'lliigtoii. 
 
 l*anca.«ter. 
 
 Plover. 
 
 Waupacea. 
 
 Dartfonl. 
 
 Jladison. 
 
 Portage. 
 
 Waupun. 
 
 Dclavin, 
 
 JIanitowiM'. 
 
 Port W'ashinptonWau.iau. 1 
 
 I)i..l^'i.villi.. 
 
 .Mau.-^tiin. 
 
 Prairie du Chiei 
 
 .Wau.*.imni. 
 
 I'im Clairi:. 
 
 Mji/.o .Manic. 
 
 Prwk'ott. 
 
 \Vautonia. 
 
 Kiinaitoii. 
 
 Alenasha. 
 
 I'aeine. 
 
 We.it Uend. 
 
 Klklioni. 
 
 Jli'iiaska. 
 
 liieldand Ceutrc.Whituwater. 1 
 
 Kuu Jii Lttc. 
 
 Sliinonnmii'. 
 
 Pipon. 
 
 
 
 MINNESOTA. 
 
 
 
 ropulation, 172,123.— Capital, St. 1' 
 
 All,. 
 
 Albrit Uxi. 
 
 Hiistin^.'i. 
 
 Ued Win;;. 
 
 .St. Peter. 
 
 Austin. 
 
 Ijiko City. 
 
 Rochester t^ity. 
 
 Taylor's Kalis. 
 
 Hiowusvillc 
 
 lA'Suer. 
 
 8auk lUipids. 
 
 Wilton. 
 
 (.'ai-uiiiomi. 
 
 IMankato. 
 
 SluikoiKc. 
 
 AVinnebago City. 
 
 OarvcT, 
 
 Mautorville. 
 
 Ht. Anthony. 
 
 Winona. 
 
 V'Utitika. 
 
 Minneapolis. 
 
 at. Cloud. 
 
 
 I'liatflehl. 
 
 Owatonna. 
 
 Stillwater. 
 
 
 Faribault. 
 
 Preston. 
 
 St. Paul. 
 
 
 Advkrti8I.no. The mlvcrlisiiig 
 oldest and niont reliable in Boston. 
 
 BKency of Mr. 8. R 
 Mr. Nltes' relations 
 
 . Nilea la one of the 
 
 Ultll nillin^hnra nn.l 
 
 business men are of llie most plinsant eharacter. Ue linowi tire'vlrtu^of 
 
 priMUire ink, ond always im|>resaC8 ita value upon the ininda of busincai 
 men.— r/iilwli'lphia, ra., I'n'ss, 
 
 - -a>w i aiW !i »tot i tfj'ii »M aaitg^^ 
 
 umjMmmniJu.j i ai 
 
! i .,. i ,u i .j < iy.i »n iM.-ti i ;. ; ijj. 
 
 "fTsr? 
 
 u 
 
 S. R. MIES' NEWSPAPER ADVERTISINO AOESOY, 
 
 FallB City. 
 
 Atoliison. 
 Dolawim!. 
 KiiiisiiK City. 
 Lawrence. 
 
 Albany. 
 A.storift. 
 CorvuUiB. 
 
 NEBRASKA. 
 
 Population, 28,811.— (.'npitiil, Ohaiia. 
 Oninha. 
 
 KANSAS. 
 
 Population, 107,2()i!. — Capitiil, T.ECOMPTON. 
 r.<'avi'nwiirlh. I'linla. Wyauilotte. 
 
 Xoitli Ijiwri'nrc. Topclta 
 Oltjiwa. Troy. 
 
 I'ali'i-uio. ^VIl'it(■ Cloud. 
 
 OREGON. 
 
 Population, 52,4tB.— Capital, Salem. 
 Dallas. ]m I'ayctti'. Salem. 
 
 Kugone. (Ilynipia. 
 
 ■lackHuuvillo. I'ortlauil. 
 
 UTAH. " 
 
 Population, 10,273.— t'apital, (Iiieat Salt I,ake Oitt. 
 Salt Lalie City. 
 
 DELAWARE. 
 
 Populatimi, 112,21i!.— Capital, Dover. 
 Dover. .Mllford. Smyrna. «'iluiington. 
 
 Annapolis 
 
 Ualtunore. 
 
 Bol Air. 
 
 Boonsboro. 
 
 Canibriili;!-. 
 
 Centrovillo. 
 
 Chesterton. 
 
 Crumpton. 
 
 MARYLAND. 
 
 Population, OST.lUll —Capi':'!, Annapolis. 
 
 Snow mil. 
 
 Cinnborlaml. 
 
 liiMltdU. 
 
 l-«istt)n. 
 KIktoii. 
 i:lli(.tts MilN. 
 I'Veilcricli City. 
 Ilap'i'.>ito\Yn. 
 llavn' di' Clraro. 
 
 Leonanltowu. 
 I.ilicrtvtttwn. 
 Middli'liAvn. 
 New Windsor. 
 Port Tobacco. 
 Princc.-JS Anne. 
 ItiM kvillo. 
 Salisbury. 
 
 'I'ow.Jontown. 
 rplH'r .Marlbur- 
 
 oMirh. 
 ^V<'SHlnnster. 
 Williauisport. 
 
 Mr. S. U. Nii.ks undcrstandH the science of advcrtisint; atf perfectly ns 
 any mani n the country, and is a.^ cupable of advising on tlie suliicet. or per- 
 romiing any duticH connected with it. He Ig ulwayn nrnnipt and f:nt)d'iil in 
 the transaction of hi.-* citnniiisiiii)ns. and has proved niniscif worthy of im- 
 plicit conllilence by tlie care and ,jndt:nient he has exiiihited in all (ii» rlcal- 
 InKH. His agency nffonls en-at udvantasca to ttnsincfis men of every class, 
 and wc but do justice to ttieni in culling their careful attention to ins facill- 
 ttcB for ditfusinK l)Uhincsij intorniation far and witle in the best newspa- 
 
 ?cra tliroughout the country, fi»r wliicli he is the authorized agent.-- Jioslou 
 'oM. 
 
 \ I 
 
 ^M:^, 
 
r< i^.^^»jf . ^.fHj^ . ^ ^ 
 
 INfi AOENOV, 
 
 OMAHA. 
 
 , I.ECOM!"TON. 
 
 Wyandotte. 
 
 , Salem. 
 
 Suluin. 
 
 Salt Lake Oitt. 
 
 , Dover. 
 
 Wilmington. 
 
 Ansapolis. 
 
 vn. Snow Hill. 
 
 II. 'i'dw.jontdwn. 
 
 1. I'lUHT .Murlbor- 
 
 <or. iiii;.'li. 
 
 <'!>. WirilitiinstiT. 
 
 mil'. WillinuiPiioit. 
 
 idvcrtisinff an (iiTfcptly nii 
 sin;; on the aiil'ifct. or |.'Pr- 
 uy* |iri.iii|it iiiiil niilhrul in 
 eil himself uorthv of hn- 
 s <>xhil>iU'il in nil his ilenl- 
 ^int'Bs men of every clnsR, 
 etui attention to iiis faeill- 
 rtide in the heat newnpa- 
 luthorizcd agant.-JJoslou 
 
 i j i yi fij tyji 
 
 ^ I 
 
 SCOllAV';; Bl/ILDINQ, COURT .STRKET, nOSTON. 
 
 15 
 
 Alexandria. 
 
 DISTRICT OP COLUMBIA. 
 
 roiiuliition, "f),(»8u.— Caiiitfil, Wasiiisotoji. 
 HiorKetown. Wiuiliington. 
 
 VIHOINIA. 
 
 Poliulatinn, l/iSN^.^lS.— Capiliil, RicilMOXn. 
 
 Abington. 
 
 Ali'xandrin. 
 
 liuth. 
 
 lliicklmiMinn. 
 
 DnlTaln. 
 
 ('liarlesti>n. 
 
 Clnirloi'town. 
 
 ("harloltevilli!, 
 
 Clarksvillo. 
 
 Danville. 
 
 Fairfax. 
 
 Kiiirniont. 
 
 Kell(MV8VillO. 
 
 Finca.stli>. 
 Floyd C, II. 
 
 Fii'deriek.iburij;. 
 
 Fremont. 
 
 Front Kuyal. 
 
 (invamlotte. 
 
 iliiiilitx I'. II. 
 
 Ilainpton. 
 
 llarri.«onl)urR. 
 
 llill.sville. 
 
 .lellersonville. 
 
 •lerusaleni. 
 
 Letwlnu'^. 
 
 l/owislnnx. 
 
 lA'xIngton. 
 
 I.ilierty. 
 
 Lynelibiirii. 
 
 Martin.'<burK. 
 
 Moorlield. 
 
 Mor^anlown. 
 
 .Monnd.^vilK'. 
 
 New Cli'ek. 
 
 Ni'W (llas|j;ow. 
 
 Norfolk. 
 
 rarker.sliurK. 
 
 I'eter.^liurn. 
 
 I'iedniont. 
 
 I'oint I'lwisant. 
 
 I'ortsinontli. 
 
 I'rinilytown. 
 
 Ilaven.swood. 
 
 Uiehmoud. 
 
 Honmcy. 
 
 Sliepardstown. 
 
 SoniervilU'. 
 
 Sti'nnton. 
 
 Snilblk, 
 
 Vnion. 
 
 Warrenton. 
 
 ^Vellrtbnrj^. 
 
 AN'est Columbia. 
 
 ^Veston. 
 
 WlH'i'ling. 
 
 \\'iIliani.'Jbiirp. 
 
 WineheHter. 
 
 WofMlHtttek. 
 
 AV'ythuvillf. 
 
 KENTUCKY. 
 
 Population, l.l.W, (84.— Capital, Frankfort. 
 
 Afihland. 
 
 Aiiirust:). 
 
 Hardi*town. 
 
 Ilowliniit Oi-ecn. 
 
 Canton. 
 
 Cohnnbua. 
 
 'j'ovington. 
 
 Cvnthiiiua. 
 
 Danville. 
 
 Klizabetlitown. 
 
 Frankfort. 
 
 Olasgow. 
 
 Ileiulerson. 
 
 llii'kniaii. 
 
 Ilopkin.'fville 
 
 lA'lianon. 
 
 Ij-xinnlnn. 
 
 Ijinlsvilli'. 
 
 Maysvillo. 
 
 New Captln. 
 
 Niehola.svillc. 
 
 thvensboro. 
 
 I'adueah. 
 
 I'aris. 
 
 Mount .Sterling. Shelbyville. 
 Murray. 
 
 8. R. NlI.KS' AnVEIiTlsiNO AdENCV. It U noedleM, at this late day, to 
 affxiie in favor of liherul and (liserinilnutinE advertising nt all times, anil eg- 
 pei iully in 8ensnn.H of hufiness depreswion. "Wc take pleasure in reeoin- 
 niendingMr. Nilesto the puhlieuH an intelligent nn<l proukot linsinexB man, 
 who thoroughly iindcrstandi^ the finhjectof advertising in all its varied phoB- 
 GB, and who will faithfully fullll all hu contraete. — Ituslon 'J'riniscri]>t. 
 
 Among all the adverliBlng ngcneiea of the day we know of none more 
 worthy of the conliclence und patronage of advertiserH than that of our 
 friend ». R. Niles, of Boston, lie has made the snhjeet of advertisini; a 
 special study, oiid his long experience well qualities him to niuke a wise dis- 
 erimination in the seleetion of papers. His nceney has bt'en of great hene- 
 Ht to the buBincBB comn\unity, and its fuciliticB were never greater than 
 now.% Prompt, reliable, and courteous, it is a pleasure to do business with 
 such a man. llis patrons will nlways ttnd him attentive to their intcreBta 
 and honorable in his dealings.— J'urllunil, Me., 'J'ranscrifl. 
 
 11 
 
10 
 
 ». n. MLKSl' NEWSPAPKR AnvERTISI.IO AQKNOT, 
 
 AtliPiiS 
 
 (-''lialliiiKKijf.'i. 
 
 fliiikK\ilI... 
 
 l'<iUiiiiM:i. 
 
 I>aiiili'la»;i' 
 
 Oivsili'ii. 
 
 Kiiji.iii'\;iio. 
 
 Kniukliii. 
 Uulltitiii. 
 
 TENNESSEE. 
 r.>liulalli>n, l,Ki;t,«0|._(S,,ii:,|^ \.vsiiviu.E 
 MurjsUlIi! 
 
 M.^.\ «vill... 
 
 Ort'^'iivillc 
 
 lltniiiiipltiii. 
 
 Ja.l.oii. 
 
 KiuUKtnll. 
 Kiiiixtlllc. 
 l,iUllviin>liiir;X. 
 I.1-)>1I1)0II. 
 
 Li'ttislinri,'. 
 
 Sli'iiipliN. 
 
 MmlVic-boro. 
 
 Nanlivlllo. 
 
 raliff. 
 
 I'lihi.-kl. 
 
 I'iFl-ily. 
 
 Slii'lbjTlllc. 
 SiiiiiiTitville. 
 
 flMlriKtli'l,! 
 
 Tri'iiliiii 
 
 Hiiiclii'stir 
 
 MISSOUIU. 
 
 IV.imli 
 AUany, 
 Alcxiiiiiliia. 
 Ari'ailia. 
 Illiiuiuralil. 
 RiiMJiiiiiigtim. 
 nolivar, 
 
 UnMiiii^'illc, 
 llniiMwuk. 
 
 Ilullhl.). 
 
 C'alitbniiit. 
 
 <'uilt(ill. 
 
 C'apt* (iiranlcau. 
 CaiTullii.ii. 
 ('harh'.-tini. 
 ('Il;lllc-\illc. 
 
 Cliillii'dllu'. 
 
 Cllutiin. 
 
 Columliln. 
 
 Kcliua. 
 
 Fu>ettu. 
 
 KlilcUty. 
 
 i-uuntri , ainl n(l\^■rtl^L•^B will tiiid at iih titlk-i' a (aricL't B\>tfni A.r ili<-.-niJ 
 nallllK l)ii,li„„., i„f..r.n:itl,.,i far au.I « i.lo. Thll i "th/i.'u« i or , t , l 
 
 !».>,. "w""^ ""^ coM.|K.l..|,t t„ tra„.act tho bu.lne., t., m,y"xl';,l!-'jZ- 
 un£ 'Tn'^mll'^Tul'^i'" '""}"'' "■"•"i-ntlon of ourarlvorti»lng tvi,.,,.!. 
 ^f "i«.^'V?!\V,riV,A-! conmicretal public- FimO. l,stit\ lUmlraU,! 
 
 ilimi, l,lS'J,iil2. - 
 t'l'i'ili'iii k 'I'liwii. 
 
 Ktlltnti. 
 
 (iailatin. 
 
 <ilai<;^ii\v. 
 
 tiniiiil UlviT. 
 
 (in'i'iillolil. 
 
 Ilaiinilial. 
 
 ilarrisniivilb'. 
 
 Hrniiaiiii. 
 
 Ilillsboi'o. 
 
 IllllllSVilll'. 
 Illdrpi-llili'licc. 
 
 ll'OIl 1(111, 
 
 .li'lTiiviiii City. 
 Knnsatt City," 
 
 KlMlt. 
 Kilt^Sfdll. 
 
 LaKitlllK"' 
 l-ilirastiT. 
 l<i-baiioii. 
 Ix'XirtKtoii. 
 
 IJlHMl.-i. 
 
 I'aiillal, .Itpr 
 
 I'liiii-^iaim. 
 
 Ma, oil. 
 Mal>liall. 
 •Mai-v villi'. 
 
 McHlJlill.-i. 
 
 Mcxiiii. 
 
 Milan. 
 
 .Mt. A'criiiiii. 
 
 Noiislio. 
 
 Now Lninliiii. 
 
 Now >bulilil. 
 
 I Ill-Ilia. 
 
 <llTi,'llll. 
 
 I'aliiiyni. 
 I'arkvillc. 
 
 I'cITVVillc. 
 
 I'bllto City. 
 
 I'rini'i'foii*. 
 
 Itli'biniiiiil. 
 
 Itnlla. 
 
 S.iliii,-. 
 
 Savatmah. 
 
 EtltiON (.'iTV. 
 Hi'ibilh. 
 i^liriiiKlli.bl. 
 St. Clialli'.'). 
 !^li'«unl»villii. 
 St. (ii>iu>\ci\f. 
 St. .I,w,.|,b. 
 St. I.iali.i 
 Stlll|;i'ijii 
 'rriiitiiii. 
 Triiy. 
 riiloii. 
 Mica. 
 Viivailii's 
 \ iiaiiiu. 
 >\aiiH'ii«liurK. 
 ^V'ar.•iavv. 
 M'lidhiiii'ton . 
 Wat.Mliii,. 
 WaviM-h. 
 Wisti.ii'. 
 \Vi'.>^.|Oi't. 
 
SIMO AQKNOT, 
 
 N'asjivii.i.b. 
 
 Sliclhvtillo. 
 
 SollHT.IVilltl 
 Sp.iltM. 
 iro, S|iriliullc'l,|, 
 'I'l'flllllll 
 
 ^^iilc•lll■^tl■l• 
 
 Kl'KEIiSON ClTV. 
 S<',luli.l. 
 .'*|Tiln,'ll..l,I. 
 ><t. Cllall.'.l. 
 i^li'Wiildsvillii. 
 
 St. .I,w,.|,li. 
 
 St. I,(>|li,>4. 
 
 11. Stm|.'TOii 
 
 'rrrntiiii 
 nil. 'I'll IV. 
 •la. I'liliiii. 
 
 I lica. 
 
 Ai'iKiiillrai 
 
 \ ii'iiiitt. 
 
 \Vam'ii»liiirK 
 
 A\ar~a\v, 
 i'. \\n.'<liiiii^ton . 
 
 M'atiiiliiu. 
 
 AVavi'i-l.\ . 
 
 HcHtllll. 
 
 Mi's.lOrt. 
 
 iKNT, nt llif olj BtHiiil in 
 li liaiicniiii nil iiurla iif tlii' 
 >Tli:ot BJ.^tclll fur (liriX'nii- 
 1h ttiu Hi'UHdii lor inahiliK 
 . NilfB ua I'tlU-eiit, ri'PiMin- 
 ulatta til ttiiy ixteiil.— J:uh- 
 
 of oiirnclvrrtifilng tt-ionils 
 iiitccrlty ri'ConiiiR'iKl him 
 u« oilvi'rtlsinK rcndiTs his 
 
 Fiwii Ltslkt IllualinUil 
 
 I n e r i j^y'^yT 
 
 SCOIL.VV S ni'lI.DIMO , COl'BT STBEKT, noSTOV. 
 
 17 
 
 NOBTH CAROLINA. 
 
 I'opiilation, il02,ti22.— Caiiitiil, Il.aisHiil. 
 
 .\sli('vlllo. 
 
 I'liarlntto. 
 
 Kih-ntiiti. 
 
 Kli/jitifth rity. 
 
 hi.vcltivUli'. 
 
 (}iil>li>lii>i'mii.'li. 
 
 (Int'iilii>r<>ii)!li. 
 
 Ilalitiix. 
 
 1lill^lK>n>Ui;li. 
 lioki'villi-. 
 I^'xliiirtoii, 
 ■ .iiiiisliiirg. 
 
 Miltnll. 
 
 Miirfr<i>Hl(om. 
 
 Miirjiliy. 
 
 Ni'\vlnTn. 
 
 Oxfmil. 
 
 I'lviniiuth 
 
 Ita'li'lilh. 
 
 Itiilhirrunlton. 
 
 Snli'iu. 
 
 Sall»liiirv. 
 
 Slii'lhv. ■ 
 
 Siiiitlillclil. 
 
 ^^'a^^•^^o"n. 
 
 ^V'arl'l'llto^. 
 Va.>liliiKti>n 
 Wa\ iirnlHiro. 
 Wiiilnii. 
 AVlliiiliiKton. 
 
 \\'1I.'«>U. 
 
 IIi'iuli'i^niiTllh'. Nnriiml ('cilli'ifi'. 'I'ai'lxiro. 
 
 SOUTH CABOLINA. 
 
 PiJlHilaliim, TlW.TilH.— l'"l)lt«l, CoLl'MIin 
 
 A1.1m>v11I.<. 
 
 Amli'Psuu. 
 
 Ilnriiwi'll. 
 
 Caniili'ii. 
 
 CluiiU'stiiii. 
 
 I'licraw. 
 
 t'lifdtur. 
 
 Collllllhia. 
 
 1)111' ^^^■»t. 
 
 Iiiii'Hni.'tiiii. 
 
 K.l|;cllcl.l. 
 
 <llt'<'llvillo 
 
 ll.'tinliiir.;. 
 IjiiicastiT. 
 
 Ijniirnx. 
 
 Ii4-xliit;tnii. 
 
 Marinti. 
 
 Ni'wiM'rry. 
 
 Ominri'liiirn 
 
 rirkl'IlK. 
 
 I'lirt liiiyal. 
 
 SpartanliniK, 
 Suiiilrrvill*'. 
 Vi.ikvlllp. 
 AViimiiburouKli. 
 
 GEOROIA. 
 
 Popiiliitinn, l,0")7|tiS(i.— ('aiiitiil, MiiLEnoErii,!.!:. 
 
 Alliany. 
 
 Atlii'iH. 
 
 Atlanta. 
 
 Aii^ii.'^ta. 
 
 llainlirlilKv. 
 
 Illaki'ly. 
 
 Iltiviiu Vista. 
 
 t'alhiiiMi. 
 
 Casjivlllc. 
 
 rrilartdwn. 
 
 Ciiluiiihus. 
 
 DaliliiiK'ixa. 
 
 Italtnii 
 
 Korsytli. 
 
 Kurt (Jiiiui'.H. 
 
 (Irillln. 
 
 I .a (lmiii;i' 
 
 Macun. 
 
 Mailifton. 
 
 .Marli'tla. 
 
 .MilllHlgl'VillP. 
 
 N'cwmnn. 
 ri'iitiulil. 
 
 itolIU'. 
 
 Saiiih'r«vill«. 
 
 Savaiiimh. 
 
 Ki'biiluu. 
 
 FliOKIDA. 
 
 I'opuhitioii, 1.10,4'i1.- 
 
 AUifmtor. Mailiiiim. 
 
 ApaliK'liiriiln. Mariana. 
 Jiirkmiiivilli'. Ncwpiiit. 
 
 -Capital, T.HLM. sseb. 
 
 t)i'al:i. ralliihiu>.'"e«. 
 
 I>>'ii.<ariila. 'I'aiiipii. 
 St. AiiKnstino. 
 
 Sill. S. 11. XllKS, notion, the ponulnr .\ilvvrtUiiiK Aaciil liir Now Ens 
 • " - - - ' — ' * *■=■ ' '—■■rtA nil ovtT the rninitry. Wi 
 
 .>, nnil ran clii'tTt'iilly nay 
 ail rfliublf.— .M. Aoiil.<, J/u., 
 
 himl. .^p., wo lenni, ii* fxti-nilinji hih Imi 
 h:»\ !■ ilniie liniiiiu'hii with lihn lor i-inht or ti-n y 
 we have tiinnil his Agency prunipt, en.r;; ' 
 /,'..,.ii .lk,i,<. 
 
 We have hail severiil yearn' linslnep* i xr-e lenre with the AdvertUInff 
 Aiceiiey of Mr. 8. It. NUi-h. ilOHton, anil }.a«m' nlwnvti lonnil it prompt and 
 rt'liulile. Wc hnvc no iloulit Hint the name >liarutti rmtien will mark Its fu- 
 ture tnmiiactions.—( ■/iicof/o, ///., 'J'fiitttuv. 
 
 j< il||i | il MH W BHl | K.> l l » lt l Lim) 
 
«. R. NILKH' NCWKMAPrR AhVKRTIKIKII AOtHCV, 
 
 1' 
 
 Atli)>nii. 
 Auburn. 
 AiitnuKHvillo. 
 
 llulll'fDIlk'. 
 
 Ili'ntnti. 
 
 lllltllT. 
 
 I'abaliu. 
 
 ('aiii<li>ii. 
 
 ('mTultiiii. 
 
 tVntn- 
 
 rinibitriHt. 
 
 Cliu-kBHTlllu. 
 
 ALABAMA. 
 
 Iiulntlon, iit)4,2(il.-{'u|,ltnl, Montoomert. 
 
 Miiiiltnn. 
 
 Clavlim 
 
 iN-outur. 
 
 Kiifliula 
 
 Kiitaii. 
 
 KajctN'. 
 
 FldrctH'c. 
 
 Iiaiii»>llli>. 
 
 Iinriisliurfi. 
 
 (iiviMi villi. 
 
 ciii.ve inn 
 
 <llllltlT.HVHIl'. 
 
 IIaMii'\llh'. 
 
 IIiiiiImIII(. 
 
 .larlvHoiivllU'. 
 
 I>afli>uttc, 
 
 l.llulc'li 
 
 l.lvliiKr-t<in, 
 
 (•iiiiiiia. 
 
 Mnrlnii. 
 
 iM<.lill(.. 
 
 Mnlitc'Vallo. 
 
 .'Mipiitpaiii'i'v. 
 
 N'ltaHnlKa 
 
 I'mltvUIr 
 
 Si'lliia. 
 
 Talladi'ifa. 
 
 Til.., . 
 
 'J'll.'rnliMMi, 
 
 TiiM'iimlila. 
 
 'iii>ki'(tf(. 
 
 rnlciiiliAvii 
 
 Vt'r<lu\vc<> 
 
 \tVtuiii|>ka 
 
 MISSISSIPPI. 
 
 Aliepilcoii. 
 llraiidou . 
 I'nnton. 
 L'arrolton . 
 
 • larthap.. 
 
 • 'nfTciovlllo. 
 <V>liitiitiii.<4. 
 I'^imtport. 
 Fayi'lU'. 
 Fort AJauia. 
 
 l'o|.iilatl<m, 7!tl,.')iJ5 - Cnpitjil, .(aoksox. 
 
 FuUciii. 
 
 (iailatiii. 
 
 (iii'inilHiro. 
 
 (Irciiuila 
 
 lliTiiaihlo. 
 
 Ildlly i^prinsts. 
 
 ll.llllll'SVllll'. 
 
 lloUNton. 
 
 .)a<liitn 
 
 Jackwii. 
 
 KiiRi'lu.<k(i. 
 l.<'.xlii|r(oii. 
 I.'miIhvIII.'. 
 
 Alarlun. 
 
 M"iiH.M'lln. 
 
 iValfhea. 
 
 Oknlftna. 
 
 Oxfiml. 
 
 raiihliu 
 
 i'llti-liuni 
 
 l'(illllll(W. 
 
 I'lirC (illisoii. 
 Itayiiioml. 
 lllphT. 
 \ lc*kHl)iiry. 
 
 WotKlvlll,. 
 
 Yajoo L'lt>. 
 
 AKKANSAS. 
 
 Population, 4.'tj,4.')0.— Capltul, Little Rock. 
 ArkaUclphla. Fayottrvill,.. Llttlo Uwk. Wltlsljunr 
 
 IMni' llUiir. 
 Van llurun. 
 A\'a.Hhlngt))n. 
 
 ¥«H Smith. 
 
 IK'li'Ua. 
 
 JackKonport. 
 
 Bates vilio. 
 
 t'anulcu. 
 
 Dardiuiiille. 
 
 ncw.i.np,r» in the r.iiu-.l Klat,.,, whore I,uh1..o« men ,,,, V com raof a i irf5 
 vcrtnlnun. say number <.f ..owspaporB. oa thV"ui o 1X111^^?,? u .^^^ 
 ireotiulvuntuRea as vri.ii il he (rulnoVl liy 1 er»onul omVllrBthm 1, , Vw- 1 "* 
 
 fcntially a«»l8t all who arc wise caoURli to try it Wc ea 1 r, •""! ..luflir.; 
 
 whole Buluect of adverU«lnK. and he ho. fliollltle, pic "l L 1^1' ," a, au 
 
RTIdlNd AOmcV, 
 
 1, Jl0NTO0ME«T. 
 
 •svlllo. 
 
 Moiiltnn. 
 
 \ill.>. 
 
 N'ttUNItl^lt. 
 
 Illl>. 
 
 I'nittvlllc 
 
 ivlllp. 
 
 Hc'lliiii 
 
 tU: 
 
 TnllHtli'ifii. 
 
 
 Tr..,. 
 
 <t<in. 
 
 TiKniliHWi 
 
 
 TiiM'iimliiu 
 
 . 
 
 Tii-ki'ttfc, 
 
 
 I nlciiiliAvii. 
 
 lllln. 
 
 Vt'oluwci' 
 
 iiiery. 
 
 \*ftuiii|.kii 
 
 'I. 
 
 
 tul, Jac 
 
 ssoy. 
 
 .ko. 
 
 I'ltt»lii,rn 
 
 on. 
 
 I'ollldtlW. 
 
 Ilf. 
 
 I'lirt (iilisiiii 
 
 
 Kiiviiioml 
 
 
 lllpl,.,. 
 
 llo. 
 
 VIc'kHl.liiy. 
 
 . 
 
 Momlvllu- 
 
 I. 
 
 Viizoo tit>. 
 
 i. 
 
 , I.iTTLE Hock. 
 
 wk. Wlttsbun?. 
 
 11(1. 
 
 run. 
 
 gU>n. 
 
 <! plcasiiri- in sliuii,)! that tlis 
 , liT liiBcrtiiiK nclviTtlwnicutt 
 .TV, wore never more lull and 
 / U a CDiu'C'iilrution of all the 
 ■M man nmy contraot Ihrod- 
 Ihe Kiiiiio tiTiiu ami with a> 
 lal o|)i)licati"ii tii|iubli»hLT». 
 e, onil Mr. Niloii i:,n » cry e»- 
 _l. Vieean rTOimiianil liiin 
 Ic certainly uiiiler«tnn(lH lli« 
 ltlc« excelled by ii.jiie. All 
 If Mr. Kilei.— I'liiliitlfljthiu, 
 
 y\ 
 
 ICOU,AV'll UL'ILIHMU, c'ut'KT HTRlin, BO»TOX. 
 
 1» 
 
 IjOUIBIANA. 
 
 Al.Wvllli'. 
 
 Alexiirulriit. 
 
 AttiikapiiH. 
 
 Iluylrop 
 
 Union ltii\i|!i 
 
 Ititjipn Harii 
 
 I'lwldo. 
 
 (.'iirniltiiii. 
 
 t'ntahniilii. 
 
 Cliiiliiii 
 
 PupvUiitlo!i,70S,(M«.- 
 t'l.vlnKtuh. 
 IhiimlilMinvllle. 
 KiirniiTMvUU'. 
 Kniiiklln 
 irirrl^iinliiirK. 
 lloniiT 
 l.:ike CIllirleH. 
 .Manilh'l.l 
 Moikiville. 
 .Milidell. 
 
 -Cniiltiil, IIaton nornii. 
 Mount l,i'lmii<m. Shn'veport. 
 
 Nili'llllorlli'H. 
 Nulioleolivllll'. 
 
 New iM'li-tinM. 
 
 OpehniiiOJ". 
 
 Oumlilta. 
 
 I'litqneniine. 
 
 I'oint ('on|H'<' 
 
 rn»\ldenee. 
 
 Itti'liniund. 
 
 St. H'nini'lHVille. 
 
 t». .Iiiini'i. 
 
 St. .MiirtlnKVlllu. 
 
 'rhlhixliuiix. 
 
 •rrliillj 
 
 VennlllluDrllle. 
 
 Vlduliii. 
 
 i TEXAS. 
 
 t'opnliitlon, lltH,'iir..--('iiiiltiil, Au»TIS. 
 
 Aiiilersofi. I'cntivvHIe llouiilon KlrlinioDd. 
 
 Au4iin. t'lurke-vllh'. Ilnntsville Itiiik. 
 
 Ititstrop Colnnilih. .lellerKou. Sun Antxiuia. 
 
 ]l(<iiliitiu. t'l'iK'kett KtiutVtniiii. ']'>I(-r. 
 
 Uosii.n. Ifcillii-'. I.IIhtIv U'liro 
 
 ltr;i/(iilu Kiilrlii'ld I kliart WafliingtoD 
 
 llniiliani (lalvesloii. iMar^hall 
 
 lli'owuKviUo. lIiMiiU'i'son Jlatji).'or<lii. 
 
 CALiIFOHNIA. 
 
 Polinlation, .'17'.i,!l'.ll.— Capltjil, ."n'RAJIKNTn. 
 
 Aniairii. 
 
 Clihi,. 
 
 .('oinsi. 
 
 (Ni|))H-n|)otiM. 
 
 Uowni.ville. 
 
 Diiteh Flat. 
 
 Knii'ka. 
 
 Kol.-oni. 
 
 Ili'aldliur)!. 
 
 Jll^k^on. 
 
 \di I'az. 
 
 I.n.4 .Vn^ele.^. Paetleco. 
 
 Markl<'e\ille. rctaliinia. 
 
 Mar\hvillc. n.ieerville 
 
 .Mi'iiilow l.ako. I'li'.^eoll. 
 Jloki'linnnc IIlll. ((iiinev. 
 
 Monitor. 
 Jhrnti'ri'V 
 
 Napn. 
 
 Nl'Vlhl.'l. 
 
 Oakliuxl. 
 Orleiin.H Uiir. 
 
 Itc.l lllnir. 
 
 HniTllUK-IltO. 
 
 Stui Ainliviw. 
 Han Ki'iiiH-fKt'u. 
 ii^iin .lost'. 
 
 Hun lA^andrn. 
 Haiita Cruit. 
 Hilvt'i' Mtmritiiiu. 
 
 Hiit'IUiiM>. 
 Homirn. 
 
 Sul-'nn Cilv 
 
 IKiah. 
 
 Vi^tlia. 
 
 U'iif..U:inJ. 
 
 Yi*ekii. 
 
 Mit. S. R. NiLES nf Itobton. thu well- known nnil popular advertlilnif 
 nK^'iitt fi"* 1>1)* I'Utf rprlsts ititi'ifrlly, und s^iKix'ity n» a businifHH man, and or- 
 pi'cliilly in hltt )mrtU'nli(r liiu', U widl dc>«i>rv!ni; of "tioiuirabU' nicntiim " by 
 all who liavi> li:id dculin^ii with hln). We tliniro to direct thu ulteuUon nf 
 ifUMliifsM ni<-ti til thcriu-t tliat uinan so wt-II iioMlcd in this hi'half. and hh rom- 
 iN'tiMit to liirni a ciirrrct oiilnlon ns to tlu' hciictUd of udvcrtishii;, invi-sts 
 lart^flv and I'oiiMtanlly in tltat dircetinn. Aiitl whili> rot'i'rrinj{ tn hlni Wi> 
 may nUo remark (hat one who hait arqulrcd practical as well an thcon-llcal 
 knowU'dj^e upon thiii Nuhjt'it, w IN he fonnd a itaft* t;nide undarcllalde n»fent 
 for all who woidd seek to nup the bfucUt'* of u jndiciuu.s Bysteui of udver- 
 iUing.-ihNiont, \. >/., i'airi.^t. 
 
ik- 
 
 20 
 
 Aliiinnli>. 
 
 AjlUllT. 
 
 Ayr. 
 Itnrrli' 
 llnllijnl. 
 Ili'lliillo 
 
 lllTllll 
 
 llollinill, 
 llniilliinl. 
 Ilrnniri>nl. 
 Ilroi-kvlll... 
 
 <'lmtliiiiii 
 t'ubourg. 
 
 "■ »■ ""■»«' MWiMM* ABTiirranra aoenct, 
 
 CANADA. 
 
 Diirlmm. 
 
 tliHli'rirll. 
 
 Illlc'Iph 
 
 lliiiniUiiii. 
 
 Iluiillii|:.|iiii. 
 
 Iiifri-rsDll. 
 
 Klti>''«tiiii. 
 
 l.ilhl.<II.V. 
 
 h<inil<iri. 
 
 .Mlll.riu.kc. 
 
 Mi>iitmil 
 
 Napfiiin'. 
 Ni'wmiiiki't. 
 
 Oil Hprliiga. 
 (Ixlinwii. 
 Oltnwn. 
 I'tilnUty, 
 I'arlK. 
 I'lrlli. 
 I'rti rhnro, 
 I'ni't ll.,|n.. 
 
 I'llHllllt. 
 
 I'n'iliiii. 
 
 IJlll'lir.- 
 
 Ui(-liiiii»tiil. 
 
 Stiriiiii. 
 
 HluTlir..(,kc., 
 
 HniillM Vn\U. 
 t<t«iii<tiail. 
 Kt. Catliiirliii'!*. 
 
 Ht. .lollll'K. 
 
 Kt. M,irv«. 
 
 Mtratfiird. 
 
 f<(mllirii)-. 
 
 'I'lpmntn. 
 
 WiUci'loo, 
 
 Whltliy. 
 
 U'liulHi.r. 
 
 M'txiijstm'k. 
 
 Ilrliljtrtmni, N. . . 
 I'hnHotictiiwn, I'.K. 
 • 'Imtlmin, N. II. 
 Kn'ili'rictnn, N. 11. 
 llnlUlix, N, S. 
 Harbor (Inu-e, N. F. 
 
 BKITISH PROVINCES. 
 
 Mlllfllioniiiuli, N. II. 
 I.I<lvn*|i(Htl, \. s 
 l'lil..ii, N. S. 
 Hackvlllc, N. II. 
 ft. Aiiiln'wn, N. H. 
 Ht. JoliiiK, N. II. 
 
 .'t..li,liii.s, N. V 
 ^(■liiiv, .\. II. 
 
 >V.il..l»ln,k, \, II. 
 
 Yariuuutli, N. 8. 
 
 JM;^;;;Wl&;'s:;;^:i|;;?;\^/;'^;^^!lf;•;^i;t;l'!lA^^^ 
 
 
 money lij 
 
 w., .■' w 1 ™»'"K,"l!''".i i'» in till' iiuilitry — dni' iilil,c lew n.iillv irnuil nin . 
 
 \ 
 
 1 
 
RTMIKO AOCNCr, 
 
 inga. 
 
 Hniillirt I'iiIIm. 
 
 k. 
 
 ><t«iintiail. 
 
 , 
 
 Ht. <'atliiiriiirn. 
 
 . 
 
 Ht. .ri>liii n. 
 
 
 Kt. Sl,irv«. 
 
 
 Htnitfiird. 
 
 irn. 
 
 Htmtlirny. 
 
 ,]<!'. 
 
 'riinintci. 
 
 t. 
 
 U'litcrlno. 
 
 1. 
 
 Whitliv. 
 
 
 U'lii.Ni.r. 
 
 >ihl. 
 
 HtxjUsliKk. 
 
 INOEB. 
 
 31. Jnliiifl, N. I.'. 
 f'.v.liK.v, \. 11. 
 
 WniKlslnrk, \. II. 
 
 yiiriiiuutli, X. 8. 
 
 ■"'"/•it. Nilf», KMi.,tlii'|".i>- 
 
 iiliif ll(i»tiin. Ill' wnsllir r- 
 
 "I'lty, anil hi' lini linrii' nnlli. 
 t triirn wlilili \w umilimti'il. 
 liriM'tllmiruilvirllHlnt'i Ihut 
 «|«'iiimuri' lit ttfiw hiiniliril 
 , JB like tlip cxpi'iiilliiiri' i,f 
 » (or hh IttMil, I'liL'li ilnllnr i-j. 
 iili«|ic'o« rirolllB. 'riil«li'»«i,ii 
 » iiK'ii. Vriiiliri.' Ink In |lii> 
 viTiil -mill .Mr. Nllc'n know. 
 nnd, Jfi:., I'mia. 
 Oft i-clliihli' ni'Wiipnpor adver- 
 <i) 1 .SooIIuv'h lluMiliiiif, III),. 
 wr, giiil liiia nlwuvii hiul tin' 
 Mr. Nili J (fivi'H hu pcnioiinl 
 nlwnvB (iM L'iMPiI ti'rnu with 
 tw ln' Is ri'i'olvinK n ruirHhiiri- 
 ; »c>:i'ptubly >erv<.-(l.— Zi>ii i /;, 
 
 linn i« nno of the bout of Ihi' 
 V of tlip few riiully Kood oiuh. 
 Ihi' prurnpt nnil hotloriihlc 
 igcncy ifl truiisai'lt'd.- Hou/;- 
 
 Li;«.vcY Imf ;:ri'nt vnliip to 
 pir piihllHht'rH, nnil wi' know 
 hilt he will cxc'Piito iill ciiii- 
 y .— .S/. Zutiu, ilv.Jlimuvi'ut. 
 
 \ 
 
 tCO\,l\i'ft flPlfniSO, COURT «TRI!I1T, nosTOM. 
 
 ai 
 
 THE PHILOSOPHY OF ADVERTISING. 
 
 y\\i, ttii\v sny, l-i II trniliiiK nnlimil — (Iio niily oii(>. TIio wants of 
 I'.irh liiillviiliml nri' nifiri' nninrrniiH ntnl viirlcil lliiu\ lil^ riiniltlrH iitiil 
 cnpnrllli'^ 'h'Kitiil to Hi!|i|il\lii|{ tlii'iii. Fjii'li prinhirrT of ni'ri'Huiirlo.i 
 or cntnfort.'i imtnnilly ipriMlini'.H a sii|n'nilimiiliii\ii' i.|' wliiid'vi'r lie 
 Krinv.» ,pr ftiluiinli'i, iiinl rxrliiiiip'.-i It. for n roiiipi'ti'iiri' of olhi'r wiiroH 
 or Kinpli'H n>lii|iti'i| to hl.n wniit't. 'liid (iniiii-i.'roni'r Irw u liirj.'r Kiir- 
 pliiM of (.'riiln, liiit ri'i|iilii'.'( iii'iirlv i>vi'rvlliliif; vW: tlio iilii-iimkiT 
 roiisiinic.i |K'rlui|H ii ilolliir'rt worth per yi'iir of lii.i own pro.Iiii't«, nml 
 four liiiii<lri'<l iiii'l nliK'ty-iiiiii' iloMiirH' worfh of other pi'opli'V, oh. 
 Iiiliii'il hy tho •iiih' of hi.'< own. And nt niiin H.-iih in thi' wiilo of clv- 
 IlizMllon lil.'i wiinfrt iirii lnrna.«c'd nnd dlviTnilh'd. Mo liihors more, 
 priKlni-i'.H inori>,('xrhnn(.'i'.'< fur nion'. Tlic lowi'Ht wiviiuo niiiy prodiii'i' 
 or gather n hundred ilollnm' worth (ler annum and exehiuiKe ten ihd- 
 liirn' worth of It for otlpT nc iiiirien or ronifort^ ; while the popula- 
 tion (if the Inifid States or llreiit Ilrl'iiin produce lit h'lwt (he hun- 
 dred (lollar.-r wiirth to enili ulile-liiHi.eil man, whereof two-tlilrdu, nt 
 Ien,st, In exehnni;ed liy the produeers with eiieli other, and with the 
 proilueerH of fiirei(.'n lamN. And, an Man slinll eontinuo to Hue In 
 tho »eal« of lutelllKenee, Indu.<try, Efflileney, and (*• ;.irort, ii.>l 
 merely tho amount hut, tho projiiirtlon of imeli man'H produetn ex- 
 ehanneil for tliiino of others mimt enntlmio In inrn'iise. The agaw- 
 (lato of exelianttei of pmiHTty U pnihalily now expanding thronj;h- 
 out thn world at thn rate of ten |icr cent, per annum, tliouBh the 
 annual Inercasc of population in lex.H than three per cent. 
 
 Hut while tho nRcn'jtato of K.xelmncoH l-i rapidly ineren.'^in(r, the 
 prntlts (if tho exelian^orM tond steadily todlniinl.«li. It U the intoro'tt 
 of tho produoer.s of all elassen and clinied to e(Ti'it their ex('han(,'iw 
 with each other as dliwtiv and simply — at all event.s as cheaply — as 
 possihio. Tt nmtti'ra little to tho producers as a wluilo whether prices 
 
 Mr. 8. R. NiLES, whoso advcrtlilns agency \t at No. I Scnllny'ii nulldini;. 
 Court Street, ilimton, roiwlncts hU hiinineitn fn mieh a mnnner ns to warrant 
 the confitlenco of ndvertlHpr and pidili.iher. In tlieno (lavs, when .so many 
 of tho agencies are a di'lnninn and a tnare, it Is iik'nsnnt tit reflect that there 
 are two or three that dPHCrve to live and pruaper; and Nlles* la one of them. 
 — rioi'ii/cncc, U. /., Journal. 
 
I 
 
 !i 
 
 I 
 
 22 
 
 S. R. NIIF.S' NKWSPAPER ADVEBTISiSO AOEXCy, 
 
 be low or lilgli if tlioy bo justly proportioned. If A, being a fnraier 
 in 1815, rcceivdl a dollar per bushel for his com and bought the 
 broadcloth for his coat at five dollars jmr yard, and now can get just 
 TOch broadcloth for two dollars nnd a half, while his corn will bring 
 but fifty cents per bushel, lie ia neither better nor worse for the 
 change, all other things being wjual, Ihit if in 1816 he paid five 
 bushels of corn for u yard of bi-oiideloth, while the maker of the 
 cloth receiveil but four bushels, and now ho giverfthe like five bush- 
 els per yard, but tl>e maker receives four bushels and three peeks of 
 com or their full equivalent for every yard of cloth he turns o(f, then 
 there has been a real improvement in the condition of the produeer^ 
 of cloth, if not of corn also. And, as Intelligence is diffused ami 
 Knowlcdgi! is brought to bear upon the most intimate and homely 
 relations of life, the cost of making exchanges — in other words, the 
 charges and profits of non-producing Traders — must and do decrease 
 continually. 
 
 But this by no moans proves that Tnule is jioorer nor tliat traders 
 as a class do worse than formerly. It only proves that the number 
 of Tniders can not and do- s not increase in proportion with the In- 
 crease of Trade, without subjecting them to the necessity of taking 
 smaller and still smaller profits. Kvery year the number of prodiie 
 era and of consumers of others' products increase, as also the aggre 
 gate of products exchanged. Every year the construction of Canals, 
 Railroads, Harbors, Stcamsliips, and other facilities of tmnsportation 
 and truffle, imiK'lfi greater and still greater production, with a still 
 larger extension of Commercial exchanges. The neighborhood in the 
 Ohio valley which ^vas clad in liomespun , and did not pay ten dollars 
 to each person for all its purchases from others half a century since, 
 now wears the fiibrics of Old J ml New Kngland, and is a liberal pat- 
 ron of the spice-growers of botli tho Indies, the tea of China, the 
 coffeo of Drazii, and the fish of Newfoundland — proliably paying thir- 
 ty dollars per head for the products of other industry than its own. 
 
 A RELIAIH.E AOEXT Tlic proprietors of western piiper» |,.-.rtu'ulnrly of 
 those miWishod in the country, have eutlcrcd cnou-h from Bwinillnii;, Irre- 
 sponsible Advertisnig Atfents. to iniikc then. Bueuicious of all. There are 
 however, « few reliobTe ApeiirH s and among these luttirwe take lilcasurc ill 
 •tannKthatMr. S. K.Nilcs, ol iloston, occupies a prominent position. We 
 have transacted a considerable amount of business with him, and cordially 
 recommend him to the craft throughout Minnesota and WisconBin. as en 
 upright, honorable and prompt man .-lit . i'ml. Mm ., I'reu. 
 
 "• ■ ,i>i!n ) .iiii )ii Hj i 'jir' 
 
 i ..i -ii,» t' » i,y i i. -iVW 
 
ERTISiSa AOENCy, 
 
 ionoj. If A, being a farmer 
 or his com and bought thi' 
 r jaril, ami now can get jnst 
 ilf, wliilc liis corn will bring 
 cr better nor worse for the 
 lint if in 1815 he pal.l five 
 )tli, while the maker of the 
 f ho givcrfthe like five biish- 
 r bushels and three pet'ks of 
 rd of cloth he turns olT, then 
 ic condition of the Ilrodueer^ 
 Intelligence i« dilTused ami 
 1? most intimate and liomel.v 
 hnnges — in other words, the 
 iders — must and do decrease 
 
 le is ponrer nor that traders 
 mly proves tliat tlie number 
 e in proportion with the in- 
 111 to tlie necessity of taking 
 year the number of prodii 
 s increase, as also the apgr 
 r the construction of Canals, 
 fr fiu-ilUies of transportation 
 ater production, with a still 
 I'S. The neighborhood in the 
 I, and did not pay ten dollars 
 others half a century since, 
 Ingland, and is a liberal piit- 
 ndies, the tea of Ciiina, the 
 land — probably paying thir- 
 itlier industry than its own, 
 
 western piiper» i,r.r<ieulnrly cf 
 (1 enou;;h froin Bwin(Uiii>;, irre- 
 . hueiiicinua of all. There are, 
 r tlu'Be ItttttTWe take nleoBurr in 
 pies B prominent position. We 
 UKJneBS with him, and cordially 
 nnesota and Wisconsin, as an 
 anl, Jlin ., Press, 
 
 :-"a ' j«i! ! i ii^ii i >n m(ir;^.j^i .ii ' 
 
 SCOI.I.AV S BUIMlIXIl, COURT STRKKT, UOSTOX. 
 
 23 
 
 although the aremge range of prices Is about half wliat it was in 
 1800. Trade has greatly increased, is inerejising, and is bound to in- 
 crease even more rapidly than it has ever yet done. 
 
 It Ls idle, tliei-eforu, to say, that t'oininen-e is mined, prostrate, be- 
 cause overilcine. It is only tile possibility r)f making fortunes by 
 Tnide witii no dei-ided capacity for the voeulion tliat is vaiiislilng. 
 The time is at iiaiid, if not alre;idy upon us, wiien the mercantile is 
 to take rank with the most intellectual and arduous of the Iil;eral 
 professions. The nn.'rehaiit (>f the next age must be a genius — a 
 financii-r — a man born to lie an efhcieiit and Iieneticcnt distriinitor 
 f (lli^ liounties fit Xatuii', of the proilucts of Iltmian Labor. If he 
 lack these es.<ential cliaracteristics, let hiin asph'c to be anything else 
 ratlier than a nicrehant, for iiis own sake and for that id' others. 
 .\n iuconnietent doctor may live tiiough ills patients siiould not; a 
 poor lawyer may ihimage his clients, yet pocket their fees; a thick- 
 headed meridiiint must inevitably ruin botli hiiiiself and his trusting 
 friends. Tlie chances that he may blunder on and do'lgc Itaiikriipt- 
 cy for years have grown less and less until they are very nearly extin- 
 gui-hed. 
 
 It is idle and mischievous to hope for large profits licnceforth, save 
 in rare, exceptional instaiicos. The general ililTiisioii of inteiligenco 
 and the iniprovciuent of the facilities for clirect exchanges between 
 producer and c^msunier render extensive and i*egular tr.ijic fni the old 
 basis of small sales and large jirotits impossible. If the flour-dealers 
 of New England, the coal-dealers of New Yfirk, the shoe-dealers of 
 Ohio, will not supjily their customers at nioiierate prices, they pro- 
 voke competitors to supplant and destroy them ; fir, this failing, they 
 incite consumers to combine and buy at wholesale a cargo of flour, of 
 coal , of shoes , for themselves. Any serious attempt to restore tin' 
 old system of sales on long ei-cdlts to customers of doubtful solvency, 
 but at such high prices as to conipensat<^ for the risk and delay of 
 payment, would only serve to impel the consuming classes to witli- 
 
 TllK Xewscai'KR AuvEliTlsiXfi AfJKXcv of Mr. S. R. Nilesof Hoston. 
 affords I'MTV faoility for advertising in all parts of the oonntry. Wo have 
 done biiaiurss with him for years, and have always found him very CQrcf\il 
 and promiit in business transactions.— ^ff/»a«i/, X 1'., f'oiintrt/ Oi'nttnitan. 
 
 Me. S. R. Niles, Newspapkr Auvebtisixo Aokkt, Boston, is a reli- 
 able agent, prudent in his contracts, and prompt in ilia remittances. —Co- 
 lumbuSf Ohio, State Journal. 
 
 Ui 
 
 ■ i f^ft^ ' ft llgWiW i tW W WWlW*'"' 
 
24 
 
 S. R. NIIBS' KrWSPAPF.Il ADVFRTISIJtO AaESCr, 
 
 draw more aii.I more of their custom from traili-rn (w a cIrrs, and cf. 
 feet more and more of their rxchBiitres liy ajrenoicx and arninip-iiients 
 of their own. Tlic praetienl choice of tlic niercnntile eiaes lies not 
 between largi; and small jwr-centnges on tlioir sales, but between 
 small ones and none. 
 
 But small advances on cost do not imply small profits. On the 
 contrary, there never was a lime when larger profits were realizeil 
 than may 1h> now. Ut us supiios<', for exnnipli-, tliat New Kngiand 
 consumes annually ten thousand t()n.s of Western llacon, and that 
 the quantity so con.sumeij is annually inoreasinR. Now if any Itoston 
 merchant at home can nuinagc to l«Tonie the channel of interchange 
 between the producers and tl«' consumers of half those Hams, at an 
 average net profit of two per cent., assundng the Ilanis to be worth 
 $300 i>cr ton, that merchant or hous* wouM rlejir .•«:!H,(i(in annually 
 on Bacon alone. So with Klour, (irmerie.'t, and everything I'lse. 
 
 These then, are the cs.«eiitiiil liascf of a prrmtable iinil fi\(e lra<le in 
 tlio future — first, ability to supply tlie public demand on as favom- 
 blc terms as any one else can olTer ; sii-ondly, univcr.sal knowledge of 
 the fact, and a.»suranc(^ that it may be- relieil on. U't n Bostim deal- 
 er in Klour, or Meats, or Cloths, or anything else, Iw able to supply 
 all New Kngland with whatever he deals in at the lowest i)ossible rate, 
 and let all New Kngland be assured of the fact that he can and I»i7/ 
 do so, and his fortune is made. No nnitler tlu)ugh his average net 
 profit should range even lielow one \wr cent., his annual income must 
 exceed his neces.sary expenses by tlionsands of dollars. 
 
 The merchant, therefi>re, vho aims to succeed in business must 
 aim at these two j-oints — first, to lie sure that he can satisfy a wide 
 demand for the articles he deals in on tlio lowest jira.'tical terms ; sec- 
 ondly , that »verybo.ly within the projier scope of his Imshicss is nia<lc 
 aware of his ability and confident of ids disposition to do so. These 
 points attained, he h,-i.s only to do his business proiwrly aJi it comes 
 in upon him, and his fortune is secure. 
 
 N";;"'"'*:" AnvERTisixo Aobncv. Among oil the Eastern Ncwsna- 
 fe„'..^.?"»S"'""'/^''',"''".?'.'',°'"' """'' blghertlum that of 8. R Nilf» "^f 
 Mr»om;iW- „T,i'?. If"h"f'ir'''''''f' "" """inc.. cntru.tcl to him ",ltVn lo 1 to 
 'Sv»^ri/„J^fil'iif""^""y'°."i'.''*''''y <■""»"«■' i»'^l«"'d to the exact letter 
 
 y-!«'x\r -> mmtiA 
 
RTISIJId AOKNCr, 
 
 im trailiTK iw a cIurs, ami pf- 
 y ajjrnriiw ami nrntiiRriiipnta 
 till- inprrantile class lios not 
 on tlu'ir will's, but between 
 
 ™iply small profits. On the 
 largiT profits were realizpil 
 example, that New Knglaml 
 of Western llacon, ami that 
 rensinR. Now if any lloston 
 ' the channel of interchange 
 s of half those Hams, at an 
 imlntt the Hams to be worth 
 onM clejir Slil^ddn annually 
 *s, antl everything else. 
 
 I profltalile iiml safe lm<le In 
 lublic (leniaml on as favora- 
 illy, uiiiver!<nl knowledge of 
 lieil on. lA't a Boston deal- 
 hing else, lie able to supply 
 n at the lowest jiossiblo rate, 
 le fact that he can and wilt 
 Iter though his average net 
 nt., his annual income must 
 ids of dollars. 
 
 II sueee<'(l in business must 
 I that he can satisfy a wide 
 lowest iinietical terms ; sec- 
 eopeof Ills liusiness is made 
 llsposition to do so. These 
 isincss proitcrly lu it comes 
 
 mong oil the Eutcm Ncwspa- 
 r Hum that of 8. R. Nilcs, of 
 itriistcil to him h attended to 
 II fultllli'd to the exact letter, 
 en of the press who may wish 
 nt. Ills ajtency Is of Hie great- 
 ties for diffusing bu»hic8B in- 
 Ikralri. 
 
 / 
 
 seoi,i..\T"9 noiLDixo, coruT stnEr.T, iiostox. 
 
 a-> 
 
 To the merehiint or dealer who is sum of his ability to flU orders 
 on the most favorable terms, the attainment of an adeiinate publicity 
 Is the niatU-r of primary concern. If his circle of tnide is proiierly 
 the Couiity in wlilcli he lives, then he should take effectual measures 
 to let every family in that County kimw what he sells and on what 
 conditions. It is idle to s|s'ak of the cost ii.s an Impcliment — he 
 might as well obj.><t to the ci>st of sheltering his gmuls from bml 
 weather, protecting them from theives, or dealing tlii'in nut to cus- 
 tomers. All the other cost of his bii.sine.ss is incurred without ad 
 i|Uate motive or riturn so long as the cssenllal ilement of his busi- 
 ness is neglected or sirinipiil. If his liHatinii and his st«k only 
 entitle him (o exi«>et the lustom of his own township or neighbor- 
 hisnl, then he should iiienr the exiH'Use of fully informing that local 
 ity. Just so with a wholesale merchant who luspires to a custom co- 
 exten.sive with his State, his section, or the whole I'liicm. If ho Is 
 pri'pared to .satisfy so wide a ilcmand on flivonibie terms, the exiiense 
 of apprising those whom he ilc'sires for custoniers of the nature of 
 his business, tlie character of his stink, tlie ninge of his prices, and 
 the reasons why he shoulil be dealt with, is one which he cannot re- 
 fuse to incur withont gross incoinis'tency, anil ruinous prfsligallty. 
 By thus refusing, ho increases his exiK'n.-es for rent, lights and fuel, 
 clerk-hire, &c., from half a iier cent, to tliri'e, live ami in some cases 
 ten iier cent, on his aggngate sales, and n'uders it inoiiiUy impossible 
 that he should sell at a profit and at t\w same time sell as cheaply as 
 his more enterprising and capable rivals. In effect, he cimfesses de 
 feat and incaiiacity, and retreats to the renrrank of his vis'ation. 
 
 Pome men who know enough to ailverti.se are yet so narrow as to 
 confine their advertisements to journals of their own ereeil or party 
 If they do not clioose to tnule with any but men of like faith, this is 
 wise ; but if they desire to have the whole public for customers, it is 
 otlierwise. 
 
 S. 11. Nll.KS, AoVKBTlsiNO AoEXT, Boston, is B gentleman with whom 
 it is nienaaiit todcal; a clcar-lieadcd, honcst-niiildmUsiJiiaro man, who does 
 ' o£l 
 
 vith him, and always fiiund him proinpt and rdluhle, and with pleasure, 
 ■ • •'.-.•- -. *- 1-— , aiifl a "pillar of fire by 
 
 what he savs. and who does not my what he oiight not to say tolurtlier his 
 own ends iinil at the eupcnse of his patrons. We have had large (Icahngs 
 with him, and always fiiund him prompt and rcllahle, and with pleasure, 
 ncn so muoli in praise of a pleasant companion, ami a "pillar ol lire ny 
 iiinhfto the country press of New England, and a Iorge"»pJicc in the 
 main brocc " of all jouniBls in these States dependent on odvcrtising.— J/an- 
 
 vhtnUr, X. 1 , Miiror. 
 
 Wi'f :i > :»-i i ijiT ' i i ' . ! . i i S Mitiiiatt, 
 
Hi 
 
 S. B. NrLE S' NKWSPAPBR ABTRIlTISIXfl AOBXCY, 
 
 Thor,, l» „ I„r«n Hn*, whn d-Ilght l„ ,l,lno In ,u.».,,„,K.r« an-l nl«. 
 .•nrrls „, ,v|,, ,„„1 ,„H.t,, „,„! „„„„„nrc .h,.ir ,var..« in s„.„„,l.lu,„,| 
 jnkis ..r in ,l.,^-.r..l r,t to ».t tlu. tiftl. „(„ Jnll s,nv ,m ...Ik- If th.-ir 
 .>hj---t is „„t„ri,.ty or a lau«l>, tl,i« is th,. «„y to attain it ; l,„t If it 
 1« In.»i„c»H, It wonl.l «™u l«.tt..r to „„. „„. ,„„^,„„,„ „f i,,,,;,,^,,^ 
 I^avc olouns j„.-ts to tl.. .irons, «n,l l.t solK.r „„., s,».ak as th-v net 
 MT tli dn-.,tn.ss an,l Jcrision. Tl,.. f..«..st words tl.at «ill oonvT tbo 
 aUviTtlscrs i,|«in nri' tiio rl;;lit onis. 
 
 Mm of luMnoss are har,ll.v aware of t!„. innnon.o rlianK,. wl.ieh a 
 few years l.ave wrou;:l.t in tl.e power of tl.e I'uMi,. iM-ess A few 
 years s m-e, a eirenlatior. of ten th.>n«,n,l eopi.., was a very large one 
 for a daily ,,a,„ r ; now ther.. an- journals issning forty to seventy 
 thou8,.nd eo,,i..s daily, while lists of ten to twenty thousand a.v fni. 
 •luenlly and rapidly inereasiuK. As a genend rule, an advertisement 
 lu R pnp,.r n.,w will n.eet the ey..s of four to ten times as „„,ny per- 
 sons a« a like announe.n,en» would have done twenty years ago It 
 IS easy to plaee one in a single ,,aper, wh,.re it «ill „,,.,.t the eves of 
 five hundrwl thousiui.l persons within o,„. week, or l,y nsini; iialf n 
 do7*n ,»x,K>rs, to olmlienge the attention of n ,„illi,m of ,«.rsoi.H 
 When it is practiealde to attain suel, puhiiei.y „t ,h., ^ost of a few 
 dollars, and when son,., aetually ,/„ ohtain it, how can those who neg. 
 leet t exi«t to huild up a new business ' An ol.l one „„,y subsist 
 until its customers gmdually dr.>p olf by death or nnnoval : hut he 
 who would build up a business now must ' be like the time,^ and Im- 
 prove the a-lvant-iges it offers. Foremost among tbes,- is the fa.ility 
 now so .dieaply alTord.Kl for genen.1 Advertising. To negUrt it is liko 
 resolving never to tri.vel by steam nor communicate by telegraph It 
 is to clo.:e ones eyes to the light, and insist on living in ,„.r,K.',uai 
 darkness. An individu.il may do this at his o,vn cost ; but a eonm.n- 
 uity, a class, will never act so insanely ; and he who negl.rls the ad- 
 vantages of Advertising not only robs himself of his fair advantages 
 bu t besto ws the spoils on his wiser rivals. ' 
 
 
 of 
 
 \ 
 
risixn AOF.Ncv, 
 
 10 111 lu'wujmiK'rH »nil pln- 
 ii'ir wari'rt lit wii.iid-Iiiiii.ll 
 Jullsiiwniu'iluc., Ifiliciri 
 HV t" athiin It ; Imt if it 
 111' liinaiKi),'!) of liiislniw.l 
 Ikt moil siK'iikiiK tlicjurtj 
 "rOti that will comcv tlipj 
 
 iniinonyo clianp' wliich « j 
 till' I'liMic I'ri'ss. A fi'n I 
 "pii'S was a very InrRi' nnc I 
 ' issuing forty to si'vciitv' 
 twi'iity thmisftiiil aiv In'- 1 
 ■ill mil', an advcrflseiiicnt 
 to ti'ii tiiiu's as niiiiiy jut- 
 1111' twinty yrairs iij^o. It 
 
 it Hill iiHM't the oyos of 
 ««'k, or hy ii.«iiij; half a 
 of n million of jn'rsoiis. 
 iiily lit till' cost of 11 few 
 , how can tliosi' who ni'K- ■ 
 An old oiii' may suhsiit,! 
 cath or ri'iiioval : Init lii. 
 I"' llki- fho time,' and liii- 
 iionn then.' is the fiicility 
 injr. To m'trlcct it, is like | 
 unicati' hy ti'li'jrraiih. It 
 t on livin); ii, |H'r|K'fiiall 
 nvni rost ; hnt a loniniu- 
 
 hi' who iii'glwis thf ad- 
 If of his fair iidTunt4igi>K, 
 
 ritof Braitonidciiorvt's well 
 r bchiilr. Not so nuii-h for 
 ipora in nil the Imillni: rlt- 
 i» pi'Misti'iit cfTnrts in rrt li- 
 lt •nd aiiprcciatinn of llio 
 isnt'il more than anv ollior 
 inn, and its innirioalVmil* 
 ucpcndinu upon aknowl- 
 
 I 
 
 scou.AV's Duiimxn, court street, boston. 
 
 27 
 
 ARTS OF LIVING. 
 
 The world is r^low to ilmiigc old linbitc, aftir nil , and stlrks to tliem 
 Ivory nbstlnati'ly. In many of our nrM nf Ih-inn, wi' show a vi'ry 
 igrwit want, of Mijiiiity ami aptitndi'. Wi' arc tlio fortunat.' posseo- 
 jsnrs of a hoantilul appariliis,and aro tini idiinisy to iip|dy it i.ropcrly 
 '■to it-s purposi's. This iTiiiHik applii-s to our mod.-s of doiim' husiiicss 
 in gononil. In Imde and lomniim', pMieil'l is tin' irn-at .lomi'iit of 
 lour suiTPss. And .M't we sit down ront.'nt with a lilll' of that iiidls- 
 ! iK-nsahli' •■li'imiit , when we may have ax niui h as we iiih.,I of it. We 
 ■do not pereeiveasilearly as we should, that the late steam develo 
 Iments have va.stly enlanied every mans neighborlo-. I -has l.roiiKlit 
 within hailing- distanec of him one hundn'd times the number of eus- 
 lloiners he ' d befon? Now, the means of annonnieinent that suf- 
 ficed hhn in the little, old loi'allty, will m.t answer for the enlnrKi'd 
 circle. He must use the far-reaihins' voice of the press, if he desires 
 to have the benellt of this happy chanKe in the times -If he is not 
 too dull to SIS' the advantagia brcnight within his reach, and stretch 
 out bis hand to ."ave Iheni. 
 
 The various nrO „f living which have softened the manners, and 
 
 Increased the happiness of soiietv, have 1 n especially aided and 
 
 pcrfi-cted bv the operation of the Vress. In fact, without this, the 
 di.coveries and Improveinents of social life would be like a licet of 
 ships at sea, without a bree»' to blow them on their several ermnds. 
 The I'ress Is the givat worker of the Nineteenth Century, bike the 
 elephant — but far Uynnd that powerful animal, which can tear up 
 or tear down tives with its trunk , and also pick up a pin with It — the 
 Press can perfonn the moat formidable as well as the (liiest feats. It 
 can annihilate a royal dynasty ; and it can flexibly address lts.'lf to 
 build up the fortunes of the humblest trad er of a small c ountry town. 
 „ _-^--- - To his liberal, svptcmntlc and entirely ««t- 
 
 nv nSS a liin- nnil Intiinntc personal nciiiinintnncc, nii. mvcrM yurs of 
 
 tclTCi.— 7'0l«lll0Ul/l, .V. //., CliroHKlc. i 
 
 \ 
 
28 
 
 S. lU NlI^EH^NKWM'APBIl ADVEIITISINO AOEXCV, 
 
 The only ro„r.o l„ l,„,i„p,, ,, ,„ lot the poopio know what von 
 n^_o .0 „,^. ., nHrnoM...., or ,vh,. 30U .n-v ,Lrc"o oj ^^^ 
 h.m^ The ,,,„..„. of „,,vorri.i„, .,., ,,, ,h.. oo,„li.in,„ of „xi, 
 
 roc. in^,, hj it. I „,,« t|„ ,„,„„i,p... of <o„„„„rc,. ..ro „„„|,. „|.h n, 
 pi... y «„„ ™„.f..,i,„, „,,ho,.t M,..h . eh,,,., peop,,. „ \ZZ 
 
 e.si„ the „.k; they «„,,.,. „„„„t i,. ,„.,. ,.e,;,!,„i,'„., ;„,:;" 
 
 M1..S nro alwnys eonfonnahle to s.,eh „neert„i, „,e.„ „f i,^. 
 
 There are ten ,ho„..„„l ,„„t„,.I want, h, .oeiety ,vhieh ,n , , ■, 
 -enreh of eaeh other. A ,.r„o„ „,„ h,„. p,„„,„„i „„ ,.„eo n,! i ' 
 torpri.,e, „n,l wishe.l for a partner h, i, , saH to n« ; " , ,,,„,. , .„:,';,. 
 
 ...^ ea,., hutit ,. „ta.t ,. The „,„„ I „„,„ , J;; 
 
 he nel«hhorhoo,I ; „„„ ,„. «,„.tH m. as „,neh a. t «n„t hin, So II • 
 
 h. .e. her.. ,uv the two halve., of -ofitahle projeet hi, „ ' 
 
 an.l tryin. ,„ vain to a to one another i„ the erow,,.'- «, .. ' ' 
 
 '""-«"'. ".e eaM.. m,t if he ha,, „.lverti...,, hi„ .1..,,^. „, , J .I J 
 wa« „..olv., ,0 ,10, an,, the oth,. „nhear,U.f n,an ha, , ie ,. ' 
 
 0.1 for ...6„y year,, „n!i f..r«^.om we Co ,lT, !?"„'.*" '"'*•" '"•^^n ""a"a m- 
 hn.Klven (1,,. 8„lijeet <.f mlverl "l„,! 1 ,.r„l.,V "1 ''";-"'"""""" "f 'lusincM 
 sptne .learrc l,ro„t^l,t into »„|.j e Ion «n. ?/ll „'l".'' ,"' ."l,""<.i.>n. nn.l I,m i" 
 MKne.lo5nntr,.l, that of wi,',1i,,.V ,,",',*■""' P'in.rU. hi. »..,.„,.,.!, ,1 . 
 .irpnhlirily.n.rthe benefit Hll J^^hK^'"'"' ''I''"'''""' ''''-'''J^'it'^^^^^ 
 
 taller ot'llie sniallVst town nVrord '^rS' '''" '''™''''' '•i'Vi'" Ihf 8n. .llesi r,^ 
 Wteney of .Mr. Nile, i» of%rc„ " '' .tA",;'*"!'")'"'; "i" fnil I" Jolt. '|l , 
 
 thee cnterprLe. In thi, count?;'lXV^"'j/i.''.;/*';i";J;'!.''.'l.'. "'"epugn °f 
 
 1 
 
 L 
 
ItTISINO AdENCV, 
 
 Hio pwiplo know what jou 
 1 niny ilcsiru tii nlidiln from 
 
 «•» tllc (•(Mlilitinris ,,f i;xi.it- 
 
 ■ cniiMcl t» g,ii,|u III., ,,r„. 
 >miiiiT0i' iiro iiKiilo nllli ni- 
 i cliiirt, |«'nii|i' nri' mon' or 
 'ir o<Tii|mlioiis, nn.l tlin rv- 
 ni-iT(iiiii iiiiTiiis of iiclin/, 
 
 snriotj which ^.o Ml.oiit iji 
 ilnniu'tl nti (•itroiim;rhi;.'('ii- 
 
 t" lis: " I li;iv.-n;.'oo,l|,l;ii, 
 in I wiiiit is Kiiiiowlii'ro in 
 ill IIS I wniitliim. Solhaf, 
 iblo jirojcrt hiiiKn.-iiiHlcr, 
 iiitlic.Towil.- ,«iicli wns, 
 ■■lIiiH visiles ns ho sniil l». 
 of nmiilia.liluiirthcsnnu-, 
 iiiKl 11 lu'W fact would han- 
 
 ot ho morc.ti.rmtr.l hy nny 
 
 mi we have liii-i, nequai,,,. 
 inlurKi'iiMicinntof liusincKs 
 
 ptliinile 111, oRenev Is di- 
 Hri)r..s,thntmtihl/.. e ,, 
 '■••>y l"iv.. Fiiirieiint'^lijtiri t" 
 liccn ii„„|,. ricli throiiKh his 
 r- S.Vf!o.n„,i,. o.lverliH, K 
 nmnii willii.i reailiiy Ihink 
 
 llnii;-»,n„,l mil few yours 
 
 er«'ii?> '■';:'"-■ "'■»'f'' 
 
 HT Will fnil (,, sec it. 'J'lie 
 
 V „',',">'■ '.'.'■■'""''"''""■••"'""'1 
 J.nnd oiler ni.ersonnl nn.l 
 |.lens„rc in en,r,nien,!lni.. 
 
 liable nilvertihinit aKCneic. 
 ' ?;■ K. Mies, lloBton. Mr. 
 <■ I ; l-.nniiiij ,/oiiniiil. 
 wpiilnr nilvertlsinR Aeenl 
 i> the oriRinal inception of 
 
 SCOLHY'S BI'ILDIIIO, COURT 9TBEET, BOSTON'. 
 
 2il 
 
 VALUE OF ADVERTISING. 
 
 All Tliislne.ss Men a.lverti.si' to a ):r6iiter or Ics.s e.ili'iit , In Home shiipc 
 or other,— liut Ni;«s|'A1'1'.u Apvkutisimi i.s the oiilv iiieiiiis hy wliieh 
 ileiilurii may npiilly I'Xtoml llu' niimhur of tin ir euslonici-s. If it U 
 jrno^l to tell 11 himilreil persons tliiit .M.n run ^^ive them [rood harifaiiis, 
 it i.s iiiiieh lietter to tell II thonsiinil, ami so un to the end of the elinp- 
 tor. Tho Newspayer is the nieun.s to ho used for this pnrpos-e. It 
 UiM's pverywhep', and tells your story to thousands at the same mo- 
 ment. It 1.4 to the business man iM'tter tluiii eitpital, for it hrinij^^ 
 him rustoiniTS, whieli oapitul will not do It is in reiiiily the poor 
 man's eiipitiil, and when i-oupled witli enterprisi? ainl aetivity, hones- 
 ty and di-ti.Tiiiination, it is hi^ttiT than j^old font fonudiuiou. Wlien 
 all art' combined, there i.s no ,sueh result as falUiiv. 
 
 HOW TO ADVERTISE. 
 
 Thcro nro nhvays two ways of ^\^>'u\\* a. thinp, nnd a frnoj thing in 
 it^^if may !«• turiird trom it.-j imriio.st' l.y tli« modi! in which it is ap- 
 plied. For want of oxiiorii-nct' and judpnent, sonio hkhU's of advt'r- 
 tisiiug arc nearly an had us none at all.iind thorcforf a linuwli'di;L» of 
 the plaot?s and papers in whirli a husincr^s man U jroint; to advcrtih'e, 
 i<4 of ad uiudi i'on»c(|m'n('t' to liiiii iik the advertisi'uient.s tlienii^t'lves. 
 It may I>e laid down ha un indisputjtli!e fiet tliat the uionoy aynmt in 
 judieious advertising hy a bnnines.s man, invariahly yields him four- 
 fold, sooner or later, and in numerous instanres one hiuulivd or one 
 thouuaud-fold. Some tulvertlse for a short lime afli-r they eominence 
 luisiness, and thiult it is ^utYlcient; othci-s iutorniit advertisin{? atU'r 
 thoy have estnblislied a nourishing business )ty its aid. This is a 
 
 AuvEnrisiNO Agents. Like all ncwRparwr mon, wo have hnd otir ex- 
 perience with "advertiHJiiK R^fntM,"niiilhiivefiiund nmiiy ((f thein the must 
 arrant knaves: t>ut tliii8 far tlioy linvo not been eininentlv Hiicresitf'ul in 
 practi)iin(f their knavery at the expense of our pnrkct. There are two or 
 three that we linve nlv-ayn found rtHiuhle and pnnnpt in tlu' n-ttliTiient of 
 bilU. AniunR these is S. U. Nlles of Boston. For nearly Imiryt-nrs we have 
 transacted ItnHineiis with hlin, nntl have never Iia<l a hill iincstiuneil, or 
 payment delayud. It Kivea «h pleonure tn rccumnieud liini W our bruUter 
 publiiiherB.— Ohio Fanner^ Cltvtlanilf Ohio. 
 
 1^.. ^m^ii^.tm 
 
!» 
 
 ». R. NitKK' NEwaPAPKR AnvtRTiaixa auknct, 
 
 gn-at iiiialAki-. From lliu iiioniciit a Iiouno cwuiwi to biIvitIIw, how- 
 ever liirK.' Its rc|iiifiiilnii HiKl Mtuiiillnit, It l„v!n« ti. .I.Tllno. Tlif 
 i-lmiiKcM iin- H) ra|il.l In tlil.. I'lumtrv, mii,1 ilir |m.I.I1,- mlml U m <oii 
 ■taiitly <hhii.Iik1 ],\ „,.»■ «i,|,llniiits li.r ||« li.u.r iin.l Its iitliMitlon, 
 that tn Ik. .iijt c.f till. |.ii|>i.r« wliirc (•v.nl.ii.lv nvhs I .r iiiri.riiiiilliiii 
 on ,v..|.v Mil.j.vt,i< („ Ik. f„rirc.lt<.n. TI,,. I'lv-s 1^ ,|„||v ,„.,„. „„j ; 
 liK.r.. l»r„iiihiK' 11 mwH»ily, iiii.l it- iimI'mIi,,.** „., i,„ i„iv,.rtUli,n nw ' 
 ilillln Is us ,(,iisti.iitlv lii,T..iisliii.'. \i. liiiiii Is wis,., ,„. just („ lili„s«lr 
 »!„. ,iii.l..rti.k..s to .1,, l,ii.s|i„.ss witliuiit umlUutf liliusclf or ils ud 
 vaiitugi'S 
 
 VALUE OF PUBLICITY. 
 
 Nolori..t,v 0|. iml.li, Itj is „„ li„lis|N.nsiil,l,. , l,.„„.„t „r s,i,.,.,.ss („ tl,i. 
 iu..r<.|,i,iit, inii'lmiil,., ,„■ i„i,iiii|m.t,in.r, «li„ ,,,„|M ^,1,.,. „ s|„,.,iv niij 
 »l.lL..lisii-llmii„„ i„ til,. <„„,i,„.,liii,..< „i„i |,r,..l,i,ti,i,rs «l,i,li h,. s,i.ks 
 
 to .•xclmnj.'f f„r iii.ii„..v, II,, i„„j h,,,., i„|,|i,i|, ^klll, , n„l,.i,t i,„si- 
 
 t|..ii,|.un<tu.illlj,liHli,st,,,uii.l li„n,.sl> -i.v,-o ik.s,|1,|,. |it,„.„., f,,,- 
 Ills Imsiiifss — „i,U itll is ii„t!,iii« ir 1,1. liHvv i,„t s,im,.|,.|it i„.t„rii.t.> . 
 Tliis ii,,l„i;,.|, , i,.i ii ,.,„, „„,„, „r jcB,, |„, ,1,,,^, |„||.|.|,|,,„, „f |,r,,yi,"|,, 
 fura.s,im.full> ash,. |„inlmsi.s or miiiiur.K.tii,,.s his sl.Mk ol ,,',«i,ls, ' 
 Aii.l it i„iist ill ,.xt,. ^t hear a ....itaiu nliitiim t„ Ih,. biisim.ss ]„. «o,iltl : 
 do. It iiiiiHt ho Ih tl, ii„sitiv,. mill iiiiiiiianiti\,,. 1'w,|,l,. must n,u on- 
 1) know lilm and his biisiii<.s.s , luvaiis« oil„.rwi.s,. ihu.v will ii„t n„d ' 
 hlni, hut th,.y iiiiist know liim iHiau*, oth, rwi>,, th,..v will find and ' 
 trade, with thoso who ail. lH..tt..r kimnii. Cistoincn,, lik<. sl,«.i,, are i 
 Kn.|rari(,us, and Ihnk wliort' th.-y w otlivrs llo,.kint.' If iiohodvVlsi. | 
 wen., eut-anc-d In the sanu. hiisiiH.ss.it would ho ini|iortant for our' 
 dculnr to iidvertl* in ih,. i„.«s|,niKrs, l«.,aii-,. ik.o|.1,. aiv L.tiijitiHl t,i ' 
 buy what tlioy n>ad of It is like having a Rilcsiuan with several! 
 AuvKllIlsiNil. II l« Urn late to r,.itratc nay urgimicil la «„ninrt of 11,'e I 
 
 who l.uve loll il u jiitlii.io,iH iind svst,.i„atic loiiree of iiilv,.rt liniJ an' l.„ 
 ... nimy cvl,lc„<.eK in I. I,.l,„|f. i.ike all „th,r l..,«ln°^» It r?, t l"e.°i« v 
 il,v,.«lh,':,tl.,i, u,i,l niMihcation. 8t,i.ly ot its iilility inubl,-. o (o ivitom: ' 
 
 "»"■ T'-^-^ «- l-""** ".eiVw. du,n;t ^ciiV' nm1:h"i?'',iaK S'l"'. w"ho 
 
 < f 
 
RTimxa AOKNCT, 
 
 Hf CMUKM to BllviTllw, hoW- 
 
 It lu'trins |(. ili'clliio. Till- 
 ul Mil' iMiMii' iiilihl U m coil 
 IlK I'avnr mill It^ iilli-iilioii, 
 lH»ly Hrks I ir liiri<riimlliiu 
 111' I'liiH In iliillv iuiin> mill 
 lliiw as all iiilviTtisliiK imi 
 II i< \V|<1',1,1- just to IlllllSllIf, 
 
 uvulUiit; liiiiiwlf or ill ud 
 
 ILICITY. 
 
 ill' 1 li'iiiont nf miciTss to tlii- 
 ho .uiiilil i;iiv a »|kiiIv nnj ' 
 
 lilo.lllrtiiilfS Mliiili ho silks 
 
 pitiil, skill, I iiiik'iil |iosi-< , 
 
 -cvir> iii.ssllilf titiioss fill'' / 
 
 \v not siilllHiiiii iiotiiriotj . 
 11! iiiiisi pviirliiis). or iinivlili' ' 
 
 Itll'lllll'S Ills sliHk of (,'Ollils 
 
 oil to (111' biisiiH'ss III' noulil 
 iill\c!. I'lM.iilc iiiiist not on 
 tlicrwisi' iliuv will not Hiid ' 
 InrwiM! till'} will lliul iiiij' 
 ('nst<inifni, liki' sli«'|i, nro' i . 
 
 rs llocklnt; If iioIukIv ilsi' ! 
 oiiM 111' iniportant for oiii- 
 
 HIM! iK'i.j.ll' Ul-l' tl'lll|ltlll to 
 
 iH n Rilcsnuiii with sfvpriil ' 
 
 y urLMiinciil in support of tin' i 
 iifirlioiitii mill IniaiiK'ss iiiiii j 
 c loiirsi' of iiilvi'riiilin), an' hut 
 1 r liii«lno«« it rcipiires stuily, I 
 iitility fnubl™ uiR. tii «'. ntfin- 
 111, lor « ork« withuHt liilth are 
 tL'tviz.;— piitnmaj.'i'uml bui- • 
 
 y much If there in oiit. » ho 
 
 »eol.lAV'i! IitiLDINa, rouiiT siUKU, liosToN 
 
 .11 
 
 "1 
 
 •liimsiiiiilii of Totrot, •iNvkhiK JK'Hti'ly of jour w«n>(i to t«n» of tliou- 
 wimU of |»>opli.. )K'rim|ii iit tlio sunn' iiioniHiit, iii'vit olTi'iiillnt.', iii'ver 
 (ihtrniilvi', ni'Vir llrt-il — sinli ii sah'siiuiii nilulit 1m' uorili oiii', two, 
 thriH!, or Mvi' tlioiisima iloll.ini ii your to jmi — upcoriiliin to llii' iiiiia- 
 
 hi'r of Ills volri's - llll;:llt 111' not ' 
 
 lint If olhi'rs rt/. iiiipiKi'il In tlio siniii' liiislni'SH, I'H'ii If ihri/iU, not 
 ailvi'itlH', it Iniomi's till' iiiori' iiiiporlant for inir ti'iilir to do so, iiiiil 
 if tlioy (/« iiilvirllsi'. It Ikh'oiiioh iloiil.ly iinportiint. It Ikmouioh, In 
 fart, mill not lo Iw known ns I'xli'iislu'ly hh his HmiIs, iis it Is llio 
 ItiHsl-tMi' of furluni' to bi' known luori' I'XIi'nHltt'lv. 
 
 THE POLICY OF EVERY MAN 
 
 III hiislnii<s, mill who niiisl livo l.y ilu' piiMli', Is to hi tlio imlillo hoar 
 of lilin. Ills Is'sl s|«'.ikiii({ lrinii|K't is ilio luwspaiM'r a.lvi'rti.sinicut. 
 liin|H>|iiilons iiiinninnil} iiinl a rapi.l airo liko thi^i'Vii'v Inuli'r nniHt 
 iiiuki' liinisi'ir known, olhi'rwiM' Im will fall luhlnil ilio pi-oun'ss of hla 
 nilKhhora- not In twoor thni' paiK'r*, nori'Vi'ii In all those of tlio 
 I'll) wlii'H' till' hiisiiii'KS is .bine, hut in tlii' must wbh'ly ciivulattHl 
 jonrnuls of tliu wholu ix'uion wlii'iui' rUHtoni is Ufrld'il. 
 
 THE TIME HAS PASSED 
 
 For iKsiplp to sit (inii'tly In tlioir stori's, mid trust to I'ircuniKtjinceii 
 fur Ihi'lr I'Mstonnrs. The us|«st of liiisini'ss has Imhiii ontlri'ly I'liuuKcd ' 
 
 — dm old laiuliimrks hnvi' Us'n n ivod, mul new ihanni'ls o|i<'iiei|. J 
 
 I'fople shoubl not now sit iiniotly and gmv upon fh,. ilnsi Kathi'ring I 
 around tlu'ir wnivs, hnt with In'ooiniiii? shivwdnt'ss pliui- Ihclr |kmi» I 
 oil paper, oiiunu'nite tlioir articles, iind aiinoum e through the ailver- 
 
■■a 
 
 S. R. NILKS" NEWSI'APKIl AIIVERTIHIMI AHKSCV, 
 
 lUliiK ('(iliiiiinii of wlUi'ly-i'lrrtilntttl )in|H>n llii- i|iiulUy nf Miclr artl- 
 rli'i", mill when' llicy liiiiy Iw finiii.I. Mi'ii iif niiiiill rii|iltiil loiiit xliiCB 
 (ll-i ov.ri'.l llilx >iin' nm.l to wniltli, ami lif who Jws uot follow lu 
 III. .. «iiki' will lliul liliurt'.r JI^Kiiicuil. 
 
 I 
 
 TO BE SUCCESSFUL, 
 
 |AilviTll.<iiiiPiitsiinistln'iiri'M»iiliil tlirom!!! thi' rlalit moniid.niij como 
 
 jlH'fnlf till' IVil.liT III till' ll'^llf lillic In si'llll.' Iii.4 liivol-ul.li' I'lmyicli'ni- 
 
 ] 11(111. Tliiit iiiiniiH l-i till' \i'w,iiiii|Kr. To llmt tlii' ininliiiinr looKn iiK 
 Itlii' li'ititiiiiuti' jiliii'i' Cur till' hilorniatiiiii lii' s.rk«, iinil 1,,' HihIh it 
 
 tliiTi' wliiii »t in tliii (llniiosiiioii til ilHcll iiiion it« .«iiitiiin.iil.i iiiiil 
 
 iioti' ili lints ThiTi' it luii'ld the I'ji' of tlio i-i-mlir wlnii lii' i,i at IiIh- 
 niv to not.' its iiii|.iirl. lli' Iwi. it iviiciitr.l to liiiii iliij iiHit ilnv, aii.l 
 m his wants im siinpsti'il, hii nriirs In it for uni'laiii-i' It is in it.; 
 I('(!ltiiimli' I'lui'i', having a iiro|ii'r inililirity, Imt not oMriisivi'ly or 
 siirri'iililiously fnrii'.l uiioii liis noliii', ami tliiri'foiv is not met with 
 ilistrust. Thi' iiiinililc'iiii' hi'twiin his iiii'ils ami thi' jilaiis at wliiili 
 they may lii' siiiiplii'il is luitruiilly islalili'linl, ami llii' liirt Unit tlii' 
 I'stalilislimi'nt hi' wks is in Its plai'i- aimmtr llio-v whiili luvss llii'ir 
 riaiiii.s llinmirli ii iiiiipi'i' i-hanni'l, ln-wts rinitliii'iiri' ami |iri"Juci's tlm 
 ili'siri-il n'siilt No man who has ii'licl iijion this mi'iins of ailvcrtis- 
 imr, iiml .iiiiliiioiisly l)Uliiui.tl It, hui' wit rcgrttti'd tho cxiM'Uilltuiv in 
 view of till) Tcxultl. 
 
 EXTENSIVE ADVERTISING. 
 
 The husincKS nf ailvcrtislntr in lliis country, lins nioro than ilnulili'J 
 in till- hift trn years. Tlio rwifon Is that llmsi' who havi'ilonc it Imvi' 
 fiinnil their nironnt in po iloinj,'. It lia» j k'Uli'il an aililitional iirotil, 
 by wKlc'Diiig the elrcle of riintoiiu'rx, ami thim pnaMini; tliein to run 
 
 , S'K. Nll.Ks' AoVKHTIsivii AoFNiY, No. 1 Si-olhiy's liulldln.., Bonton, 
 iHoniol till- li.'i.t i'iiiiilui:t«l in the oninitry. It is ns wull fhti.Cllslu'il. o» 
 
 tliaroliuh uiiil pirrict in its di'iilinijs.nii any old iiiirL'untlli' I »c Ourlim- 
 
 mi«» iiiliri'uiirsi; with .Mr. Nlii'» iiiiiblo^ im to lonmii'iiil liliii nn lair, lioiu'st. 
 mill I'xut't 111 ull Ins traiibactlolib with the iirinn.-.Niu' JJtill.H-il, .l/ii».«., J/, ,■- 
 fttry. 
 
 off 
 
 'l I 
 
 Islu 
 
 jwli 
 
 til' 
 
 Ti- 
 
 lth 
 
 i'" 
 'I 
 
ERTISIXd AdCXCr, 
 
 rn till- r|ii»IU^ iif Mieir nrtl- 
 n ijf Kiiiull iMi|illnl liiiiK uliiri) 
 il lie who Jw!) not follow iu 
 
 ;SSFUL, 
 
 ,'Ii Ihi' rlwlit moftim, mij oomc 
 1111.' 111." tiiviiriiMi' ciiii^iili'm- 
 
 lliiil till' imri'liiiKcr IociKh hh ! 
 11 111' s.ik«, mill h>' IIiiiIh it 
 
 »i'll >i| itx Neiiti'iiii'iils Hiiil 
 
 tliii i'iH.lir wliiii 111' i.» at IiIh- 
 r<l to liiiii iliiv iiDi'r ilnv, ami 
 
 1 it riir Kiiiilaiii'i' It i» ill it.': 
 i'ity,liiit iiiil iilitriisivi'lv or 
 iiiil tliirrfnn^ is nut iiivt «ltli 
 iii'ilrt anil till' jiliiii » at wlilrli 
 >li-lii'il, Hiiil till' I'ai't that tlii' 
 mill).' tlKiM' Hhiili |iivss llii'ir 
 nilillili'liii' ami iipujuci'.l tlui 
 iijioii thin iiii'iiiiH (if ailvi'rlis- 
 
 ri'Krt'tti'd tlioi'XiH'UiUtuiii in 
 
 RTISINQ. 
 
 ntrv, lins nioii> tlmn ilniilili'tl 
 
 thusii who liavi'iliini' H liiivi' 
 
 .\ic'UU>il 111! aililitioiial protit, 
 
 i thus I'liubliiii; thcin to run 
 
 'scoitAV. lau.n.NU. rouni .juret. boww*. 
 
 . 1 SioUiiyN IJuiiaini,', Hostf.n. 
 '. It U a>> well {'bttt!)llh<lii'il. uh 
 ilil iiit-nraiitilc huiisc. ( >iir tiiis- 
 I) cumnienil liim an fuir, hoiiuHt, 
 ■Ks.— ,Vtu' JJtiO'ttn/, J/(i».v., Jlir- 
 
 I imvo » n-o-h lilt "f u'."«l- "' " ,„..,, T„.,„ ,.,„.i 
 
 ,i,t, 1.1 aiM">"' "f " ' """; '" „.,v..ril.l.i« •."•■linm, >'"•> ni'll 
 ,„..ir s.i'i'k in lialt "r l'"- "' j,, ,„,,, ,,.,^.1 
 
 " ""'"-' ''7": ; ;;:;r '::;u.mii"i «u, ruii. » ■ 
 
 ,., „„„„ , „.. -'- ;'^ ;;^ ^ !' ^ ,,„, „„. ,„,,„„„ .,1,1 in ,1,1.11.1.... 
 
 i;;;-;::i:;;r:.;^r;i'U^;.....-;;v— 
 !-.;':';::;;::':r:^::':-'ir;:nu::.:,..u.^ 
 
 lliu.i iuinii'.i.l' 
 
 SYSTEMATIC ADVERTISING 
 
 ' 1 ^.iii hii- lnt">'» TI»** won 
 
 ''■rt;^;T:r:;:-:;s./.l ."..'....' ,■., 
 
 r;: i,;:;;...'. ,..r.,«,,....-. ■--';•;—-■;, 
 
 /on/, (.'oiin., i'imn. 
 
ai 
 
 a. n. vn.K»' miwipapka Mjvcbtiiimq aqemct, 
 
 ADVERTISINQ 
 
 Ih, r(>rlin|i«, fif nil ollur mfnliv' nf niiikliin n fortune, llinf wlilcli 1 
 iiiiphI ci'i'taiii ill it» iiprnill.iii Ity ii iihti- Hiiii|ili' nvitcin "I ihIvctIIh- 
 in.n.tliiiiiNiiiilH liuviiiiim»M'il liiiiul'idiiii' r<irliiii('i<,niiil tlioii'<ati<l!i iiuiri'J 
 nmv «llll il" lilt' wimc. ruiiliriiuil, iKTW'Vci'inif iuIvi'I'IIhIik,', If the 
 HiiliJiTt In lit ;ill iidiiiitcil tn till' tiii.t('i nivl wimtK (if tlic lUiMli', Is 
 NUiv 1(1 111' »iiiTi'.''»fiil. It N nil linll'^iiiitiilili' fii't, tliiit llicii' U iin In- 
 utiitici' (if II ni'll misliiiiii'fl iiillii'ii'iici' 111 II I'liiiiiiiiii'il sv^li'iii "f mlnr-l 
 tlsltift ever nilllii« cf i.iinc:>«, If tlic iiiiitli'i' l* (■.■n.-ilaiitl.v k(|it licfiirc^ 
 till' |iuMic ; mill ii<lvt'rtl.''('iiii'iits ii'iicalcil ii;tiilii ami niralii, iliij iiftii'l 
 (lav, ami wcik after Mcek, v llliiuit liitiTiiil.-'liiii — they arc Hiire to 
 have tlie ile-inO elTeet. A few i<liij:le ailvertlx'iiient.'* may )iaKs uii-j 
 heeileil ; lull when eonlliiiicl, lliey aitrael alteiitioii, ami ilieireon- 
 tliuial rei^'tltloii Is taken li.v llie |.iilrlle as an etiileiiee of |'nliiiiiiii;e. 
 Thlx uwakeiiM the spiilt of liiiltiitlmi, f-oileeii-seateil aii.l hi al'ii.iiiiliiix 
 111 liinnan n^itiiiv; aiil the luiMli' lliKk to the stim' of the |iei'|>etiiul 
 uilvertl-er, fnuii a lullef that thiir iiel;;lilior-i have .lone or hMI do the 
 same, ami the euleriTi'ln;; aiherti-er reaiis Ills iKh harvest. 
 
 THE ADVANTAGES 
 
 Of mlvrrtisinf? thrnitjili mi cxi'crlirk''*''! mii"! iciinMc np-iit. AilviT- 
 t\6h\^ t." a liUHiiK-sH 111 it»<i>lt', itiiil (»ii}rlit to It ciitrui-ti-il to tlio^o 
 only ^vh() liavi' iniulf it tticir |)!U'iirul:ir MtU'I.. ]!>' iihiiiis nf un er«- 
 iH'cial A<r"'n.\v, the ailvortisiT, Inr (ho SHino iiiom'V flmt u (Trtnlul 
 niiniluT of iMtlaU'tl iioticL's would ri»t, can liivvc them tliJtri)»utod 
 ovur ihi'fv pajHTs — ami tlin^u oiily — wluTi* tlicy art' Ix'umt to hv 
 roiul, ami riTtain tn lu-inK cujitnin. i'^tuvly that >;in.^U' imliiocnioiit, 
 
 A SouNli AiiKNTY. The prcnc hu» buffered mucli from irrfspoiiHihli' nd- 
 vi-rtisin^ nKcnc'Jt'H, but hitH but it tlio ^'nlnt-r to fvcn ii ^Ti-atpr i-xtint i'njin 
 PDimd and pr'-iipt np'ia-ii'H. I'ruridinnt aiiiunK the latter cla>'H is Mr. S. 
 H. NiU'M, 111" iJtistnii. W'v liavc dniu- hui^iiicKS with IhU ^'eiitlomnu tbr near- 
 ly tllti'on yparH tind in thnusmid'* of trnnNactinns luivo tdwoya found him 
 hdimralilc, tiiir-imiidrd luid Mpri;;lit, aiui r< *// pnMiipt In payiurnt. Wo no- 
 oTunu'iid h'lni (-urdiiillv Ixith to a<Ivt'rtir«i-rK, wIiukp w iMit>- tie (-oiDprchcnda, 
 and to ni'w«pn|U'r ptitilishnu, whose iuterei«tM he will piiiii)*)l»*i)V a rtspect- 
 ahlecluBbofadVCrti^^iiiH.— ^AO-oiV, .l/iV/i., A'iiirtnu- and J'nhii,'a\ 
 
 eJt-V.-i^Wiija! 
 
 l 
 
ERTIIIMQ AQCNCT, 
 
 INQ 
 
 Inn n fnrtun'', llinf whlcli U] 
 'V Himiilr Hy^tfin cf nilvcrtlH- 
 r'lrtitiK'rt, ami tlioiHands innrr ] 
 rscvirlnu iiclvcrtii'lni,', If (lie 
 
 nml wiiiilK (if till' I'Ul'lk, Is 
 iMc mi't, that Ihcrc |i iii. lu- 
 ll I'linliiiiii'il i-VBtciii (if ftilnr-1 
 itliT i* I'liiL^taiitly kiiil l«'riin>' 
 <l a^'iilii ami n)ralii,(lnj atlcr, 
 !iTiiil.-.^liiii — tlit'y nrc Hiirt* tn 
 mhi'rllx'incntj* may pafs uii-, 
 at-l atti'ittioii, tiiKi tlii'ii' con- 
 
 i\>* an cUili-nci' or I'ftti-nna^'i-. 
 lU'i'p-M'Mti'il aii'l Kii alMninttliif< 
 to the stoi't' of Uu' pi'iiK'liml 
 ilior-« liuvv .lone or will ilo the 
 ajis liU iKIi liarvi'st. 
 
 TAQES 
 
 I and icllatilf np'nt. Ailrcr- 
 rlit to I'l' cntrti.-tfil to thoj-e 
 hIuiI.. Hv niians of an e»- 
 Hanio iiion<\v that a cci'taln 
 :, can liavi' them ili'trltiiitpil 
 xUu'iv tlicy arc l»ouinl to In- 
 ut'ly that f^in'zk' huluccniont, 
 
 red much from irn'spoiiNihle nfl- 
 • to L'vcn a irrcater i-xtirit fnan 
 onuni;thc latter claw^ ia Mr. S. 
 ■s.» w itii IliU ^i.-iitlcmnn for near- 
 lO'tiouH luivi- ulwayA t'oaiul him 
 I '/ po'iiipt in payiui'iit. We nx'- 
 s, wli.inr wioit- hi- (-oinpr(-lM>ntli, 
 (*tM 111' wili po'iitot»*1)v u rtspect- 
 
 •poiut's m;itDisn, cnt;nT sTiBi'.T, bo«ton. 
 
 3S 
 
 VHi If tbi'ii- wiM'o noothi'n", l.< inilMcliMit to oiilwi'luli cvory arnuinpiit 
 !tliat tntirrstol ini^i'milty ran hrln^aKalnrit tlio <io|)loynii-nt of a rt>ni- 
 |irti',it Ailvcrllsinn Aisi'nf T!ii' iloctor and tho lawji'v an' i'in|iloyi'il 
 Jirran^o tlioy haM> nnido ono »inl>.)")'t thflr otiidy, and In lll(o manner 
 ^'•honld a jmift --innal ntan ho i-oiI'IoumI who, hy nhrowdnoyn itthl stndy, 
 jhii^ a<'i|ni)'od ^lull In tlio tclcnri' of nd^ovti-lnir. Tin- man who d<H'i* 
 III' own iihyxii'ltln^' and law, liaH a i|iia('k lor hl'< |ihyHli laii,anil afiKil 
 for hl< I'lioiil. What ^hall wo «ay of liltii who diKH hi' own advortW- 
 '\\v'> Xolhin;, f tri'iit lanio'tlj ontiiit him hiionriilt liU own In- 
 haviit hy oniplovlii;; a ii'siioii-llilo .iiihstlinti' 
 
 I At |iro"i'iit tliiiv ari' low who adviTti.-o -.yiti'iiMillcally, hnt tliomi 
 I few arc^ ri|ilrlly lnrii'a<lni.'. Can wo o,\poi-t that tlio thousand* "f 
 'jonii',<,drlvi'-alic'ad mi'i'ihantu who will soon ho at tho liiad of pstnh- 
 jli»hiiii'nf« of their own, will ho icmtoiit to plod on In Hio Jox-trol 
 'foot lipH of thi'lr |iroilii'i".«oi'.-< : lloavoH and tin- Vankii' t'haractoi' 
 forhid tho .snppoKliion I Whiao ono iol\orllM:i now, oi n fi'W yifira 
 hnndro'l.'i will. Anil<l t^iiidi i'oni|>olltion, nothing.' I'lit monster micruy 
 an<l onorniiaiH outlay will Hoinri' a lioarhn;. Now y the (.'oldni tlimv 
 |>lMiK mom:v sow, I ofori' " tlioro ho .^Ix Ulohmond' hi tin' ih'M. ' 
 
 Mil. H. II. 5lI.l!.'^,onr llo»lon .Vdvi'rtUin-.' A -I'nt, wi' tuki" irriit iih'iisuni 
 ill ret'iiooiO'iHl'iii to tin* ni'W'i'iiur fnti-Tiiitv a* a vorv rcliahlf uad illlclcut 
 iioiii ill till' ttai' of loiNiiu'ss ill- liii. clin..,'!). If' trail ini't^ lilt loHiio'itrt rolii- 
 liiill.-il to 111. ran- Willi llic litiMiHt fiilliruhiwi nioi .1' -patcli. .Notliini; 
 
 "ci ■» lioililvolf "that In' hin in liiiiil Ihivimt had a Ion.; •■.vpi'rli'iii'i^ 
 
 M UII udvirtliliii: ii:.c'iil,i'iiil "klioulii',' I'.l lliil lola'<." iv.ry I'lHilrm't h<i 
 ni;iki'« U -nr.' to liofailllM''! to |lu' IcltiT. Ill' iilioWJlilni»rlr in all ho linili'r- 
 taloj, a luailof thi'i.tiii'1. .^1 (roiiitv undcxi-l'llilil .|ild,-lMiiil. I hi In In lovu 
 Willi 111- hnahirHMoid li.i I' . ii lore ri-'liii'od It to a ni'lciiri'. All orih'ri wnt 
 to him InrailiiK 1 larfiiiln c In a prhlllin' i'»tiiliii«li.iii'nt will lie iitU'inlnl to 
 hv Mr. .Mil's Willi a |ir. 'iiinil'iil'' and i'iillri'l';iilliriili'i«< lliiit nnil' i'< liii <' r 
 ivii'i . iH ill! :ii;i'n( ol'ininli viilnf t'l prhiliTH wlio loo villi 'li' from llii' mitri's 
 of tr.i.li'. \Vi' uii'k!:> I I'l know that ,Mr. Nik's' liiHllli'iii, wlilrli in- luishiLin 
 Uinii piiilii tot«VMli;n.iti^,' ind prrli I't, U -.fi'inllly ilu'ri'it.-ilii:. lip ii a pli'as- 
 ' lint mini to di al wilii, w illiakan.l wc tlicri'lort' rrptiitcdiy and I'onliaiiy roin- 
 1111 lid iiiiiilolhoicor our Wi'Ihnn of tin' ymn wini may liavi' iii'i'aslnii to 
 avail tlu'iiimlvi'il of nurvirr'n wliirli it in in liu lilif to ri'mli-r.— /^oo/oc 'I'iiiif^, 
 ' .\l'\ KKTIfllMl An E NT IKS- .Xiiioiij,' tin' lllaliy advirtisin^ aizeliHru with 
 Mliiiliui' hail' had to dial, w. n I. r wiih pleainri' hi Mr, M. II. N'ih'H, of 
 r,.i.t.p|i. Iliirina a linhin.'«H iliO ii .nirci' of »i'vi'r;il yiara. wo hiivi' niiironil- 
 llv Iniiiid him ploniiit iiii 1 rill;'lili', Innniralily fiillillliiK lih oontnirli to tin' 
 ili'llor. 'I'ho^i' whoi'nt.ili.tor.l,'ri to liiin wo liavo no doiliit will lllid llicm 
 oxiciitoil tn llioir full H.itisfactl'Jli.— .V. I/' llniin, < mill., .Iiwritiil .V < 'o.ii-KV. 
 S. II. Nll.lis' AliVEliTlsiMl AiiKM'V hi HoHton.liiouoolllio iiostof Iho 
 
 nuliiv ailvortinini; usoiioIoh In Ih iiinlrv — iilii' of tho fow roaily «i'Od onca. 
 
 Wo I iko i.lo;i-nio in uil.liio,' our lo-tiii'r.ny hi tin' prompt and Inniornlilo 
 uiannorin wliioiiail hiliiiln>» intrunti'd to 111* ajjonoy u tranmctl-'a.— II or- 
 
 I 
 
H. NII.ES NEWSPAPER ADVERTISINH ACENXT, 
 
 SV9TEH. I'cw npoplc have nny ni'Pliratc iilcn of Iho amount of Npwunn- ' 
 per Ailvi'rtisin,' wliicli is nimiiiilly doni' in tliis cinnitry. Ai- to llic nTiiounl 
 wliii'liiti-iiilvisiililc liirn man tciilo,— n iicmd emiucli rule pi'rluiiis is, ni'viT 
 to pavli'sslurnilvvrliiiinslliuii (brstinv ri'iit; — llnnmli, iis mhiTlisinj.', when 
 nijlitl.v (lone, is Ihi' in..st pr.ilitiil)li- part of nny Ipusim ^s .is «ill n- tin- nn.sl 
 
 ■•■nMiliflo rind dittiiMill, tlic vpi-y n w nun \i 1 re ruiniH li iil l.i iindirstand 
 
 it and liold I'liou^'li to siirnssfnllv iiiL'ru'r in it, liMi luirdiv do to" nioili of 
 it. Adverti-inir, li;;itiinilt.'iidv<-ilisini;,lstuliiisiin'>s i-.v.ii-tlv « lial :i< c|nnint- 
 anco IS to social lilo, and tlin la.-ns or si'hsatioii nrtirlo is'pavallil to sni'iid 
 notornty, anil inav or may n'lt lie rononi'iidabU' or dcsiialili'. 
 
 lIowpviT MO dill lo't start To.- n Inonilv on tlio prcat soii'iiro iT advi-rtisiiiL' ' 
 -nor do we mn^ldiT onrsidvps rompiMioit to di-cn-s It on il> liroad and lull 
 morits. Nor need wo say ono word to nniviiuo any intilliuiiit man of iln 
 inimenso power and inif'ortance. Jtis onlvand Sf.felv those who have not 
 snffieient eomprelienriion to ai)|)reei;ite it, or hrains enon;:li to write an aiU 
 vertisenient.whoiii these days ciiie.-lion or underrate this lever »hieli moves 
 tlie hnsmess world, 7///<7.^e than iinv other, nt any rate. 
 
 Hut happenini: in nl Mr. S. U. Sites' Boston 'Adecrlisin!.' A"enev a few 
 rt«y»a(,'o, we notieed his elerks sending oil' a 8ini;le ndverli^enlent■to lour 
 hundred newspaoers. And that led ns to think of the pnwer and re.sonrees 
 of sneli ail ihtahlishmont as that of .Mr. Xiles — of tlie hundreds of liapers 
 received and exainined every day ; and the vast iinionnt of clerieal liilior to : 
 perforin, whieh tlie moat complete system alone eun keep troni eliaotie con- ! 
 fusion; and of almost litnitless e.xtent of jiowerof speedy liiiFiness informa- ' 
 tioii, whiclianolii, stronL;aiid relialile .\::inev like hi'; lu.vsesses — hv whieh, 
 
 in u siii.'ie tteok, every iii'n«|iaper render in'ilhe .vhole i ntry eaii he eor- 
 
 responded with. I.ool' live the seienee of .\dverti..iii;,-. mhI S. 1{. Nile.s, a« 
 one of its nuisl ehmnent prophets. — l''f,-l/mutilh, X. II., C/irnuii'lr. 
 
 AliVKliTlsiMi AiiE.NTS. As miicli of the advertisin); iiatro-,ia"e of the 
 hir^e cities is done throu^di nuents, the eoiintrv press has heen sorely e.xer- 
 eised in diseriminatiiiL' latwei'ii the -jood anil had u^'eiits. Some, rejeeted 
 all, otluTs were disiw^ed to insert nil, triistiiin to thep.od faith L'iveii in the 
 notes aecompanyiiiir the ad\ertiseminls. lint many of these so-stvled nd- 
 VcrtiBlng OKOnta proved to he swiiidleis, and the iiiinn'd pnblMiers deiioniu c 
 them in no measured terms, and caused a general distrust of all eniraiied in 
 tlic bilkiness otadvertisini; UL'ents. And yet there is ii luiniherof as prompt 
 and reliable Kentlenun iii this hnsiiies.? as can helinind. They, tlierefore 
 haven claim upon the press, and while it eond. inns the "had'" it should' 
 euln(!izetlio"L'ood." In thmsensi. Me vouid iinniuenil the agency of S. K 
 Niles of lioston. We have done biiiiies- witli him tiir years.and always 
 found hmi prompt, liheral and Keiitleniaiilv. and we ask, tlnnigh without liis 
 consent, that the Pennsylvania press will award liim the hiuh coromenda- 
 tion thatnn honest, upright business man deserves.— //(irei.<//io-./ I'n I'n- 
 trhl tk Ciiiiui, 
 
 Advektisint. AOES-Clr.s. The Western Press is sulndied, or rather 
 have hecnaomnch by Kastcrn Advertising Asents.tlnlt they feel Biispleion« 
 of all. Wo wish to say one word for the infotlnation of the craft. S. H 
 NllcB, Esq., Advertising Agent, Boston, is iierfeeiiy relialile, anil his cour- 
 teous and gcntliinanlv way of receiving members of the press, whih' in his 
 city, gives assurance to those who meet him, that they will lie honorahlv 
 dealt H ith. All that wc can com|ila,ii of is that we do not get more work 
 from him.— ././/ecsoii, Oldo, AshtiOmUt Sailinel. 
 
 It IB with pleasure that we add onr testimony to the long list of hi'lily 
 comiilimentaiv testimonials published by the |ire«s throughout this eonntr'v 
 and the Uritish rr.iyinces. of the eflieieney, iiromiitmss, iiud integrity dis- 
 played by .Mr. S. li. Niles of lioiiton, ns an advertising agent. \Ve"liave 
 done more or le^s business witli Mr. Niles from the timclie commenced 
 businesstothe present lime, and can freely siiy that he well merits all the 
 encoininnisso liberally bestowed niion hlni by his patrons. -(n/uis, .)/«,.. 
 
 'l\ 
 
lUTISINfJ AGF.NCT, 
 
 , I 
 
 iilcn of tlio amnmit of New«pii- ] 
 lii.s cnuiitry. Ah to the amount 
 1 cnouKli riilf perhujm is, never 
 — tlmuuli, ii(< ndvcrtisiiiL', wlu-n 
 iiy liiisincw!^, iiB well as tlu- ninst 
 c) are coiniMtiTil t<i iinclci-atatHi 
 it, cnii Iiarillv dip t(i(i tiitirli of 
 m^^iiii'hv cvLictly wluit (Uiiiiniiit- : 
 itiuii inllrir is paialli-l to Kni'inl 
 :l'.l<MM-(l.-sii-uIill-. 
 
 till' ^'ri.':it Pfii'iin- cT ailvt-rlisiiiL' ' 
 1 ili-i-ii-s i| nti it>- liruad am! fufi '. 
 iiu'i- any iiittlli_'i'iit man nl'iia 
 inul pok'ly fh^^(' wlin liavi- not 
 r tirains nMiuirh to wiitf an ail- 
 ulcrmti' tliis K-ver which inovus 
 It any rate. 
 
 ton Ailverti'iini: A;iincy a fow 
 ' a sinL'li* adviTtifCiiuMit'tn flmr 
 ink of the piiwtr and rcftnurci-; 
 li'S ~(if tlic Iinndrrdrt of iiaper^ 
 va---t nmonnt of clerical lidior to ; 
 line can keep t'roni clniotii' ron- : 
 cr of speedy hwFincsK infornni- ' 
 y lilio hi'; ju.vst'Hscs — i»y whidi, ■ 
 ilhc ^vhol^' cniintry call If cnr- 
 \dvtTti.-in;r. :in<t S. K. Nilcs, as 
 
 f advcrti>inK pnfro-.injic of the 
 t-y prt!.s \v.\h been sortdy exor- 
 ul Itad u;:i'nts. Some rejected 
 li to the pMiil faith ;:iven in tin 
 ut many of (iie^r so-t\ hd ad- 
 hcinjnred pnblilur> denoniu »■ 
 :'ncral lUstrustnf all cn^'-it:rd in 
 there in a nnndierof as prompt 
 an be found. They, tlierefore, 
 md. nnis the "bad" it t^honld 
 I cnniniend the agency <if S. H. 
 .ith liim for yeura^und alwaw 
 and we ask, thonffh without ills 
 vurd him the W\^\\ coipnienda- 
 .eservcs.— //((/■/■(,s7/i/i-;/, ;»,(., /'„. 
 
 n Pli■^'t. i,-. swindled, or riiilier 
 ijients.tlnit thevfiel Buspiciouv 
 iftiflnation of the cnifl. S. H. 
 lerfeelly reliable, and his conr- 
 mhers of the press, while in !ns 
 M, that thoy will be hoiiorahlv 
 :lnit we du not {^ot more work 
 
 lony in the long list of hi;.'hlv 
 ■ i)reftB throughout this ronntrV 
 proniptnesfi, and inteirrity di^"- 
 ndvertisiui; n^ent. \Ve have 
 from the time lie cnmnii'need 
 say that he well nn lits all tlie 
 I by his patrons. -<_■<(/«(>. .l/c, 
 
 n 
 
 SrOLLAY'S nuiLDINT,, rOlTRT STREET, BOSTON. 
 
 Nii.ES' AnvETiTtsiNd AnENCV. It la nstmiishinK to those who havf not 
 hinl occasion to iiiform tlu'iiiselve.-'of tla* extent of the advertising business 
 of tlie country, tn lie atlorded an idea of the amount of nimu-y invested in 
 the hvi-ine^s liy the shrewdest men of tlu' country, and of the rich returns 
 realized. The liiandreths, Jaynes, Moti'ats, Hotincrs, Townsend,-, Harnun-.s, 
 with (hnuaaud-. of others, liiive irrown rich HJinply by the judicious use of 
 a<lvertishig. 'I'iu y liave (ii)wn dimrs and reHped'do'lhirs. ' During the late 
 war. th.e govornnhnt was in a nnuiner compelled to pay a pei-ceiitage to 
 .Iny Cooke for selling its bonds, liecause by liberal advertising he had placed 
 himself in the best p<witiou to dispose of them. 
 
 S. H. Nihi*, V.^i\., of IJoston, the well known adverlisinp- ngent, is on this 
 snbjeet one of Ihi- liest ported nun in the coniitr\ , and alwiivs ready t<t use 
 Ids knowledge for thebenelii r.r^idvciti-er-, Ily liheral d.aliiig.ind iinnnjtt- 
 ney^i, he has Bccurcd tlu eonluit nc of thr pn'-:-,nnd advertisers may rest 
 assured that any armngcmcnf lie intiy make will be faithl'oUy earrieil out. 
 We sp»-ak from an expcrii'uee and personal aetiuuiutance uf many years.— 
 lUinist, .I/e., I{rj>n'>lir(m Joiinuil. 
 
 Anvi:KTrsiN-(;. The system of agrnoicp cfit:»blished in our large eitiep 
 has nrtt only given a L'leat imiietu:- to the business Imt ha< alrefidy ri'duced 
 ! the practice to a n-jnlnr, well-dellned and rno>t vidniible -v-lem or science. 
 Among those ag. ncics we specify ^i. 11. Niles, of IJoston, Massaehuaetts, as 
 one with whom we have had most siitistiictory r'-lations for many years, and 
 whou) we have always found prompt and n li'abh- in the conduct of his bus- 
 inesBallairs. We cordially commend lum to the business com niunity.—,sV/'- 
 ((t'fi.'tr, -V. Y.yJoiiniu). 
 
 S. K. Xii.KS, Xkwsi'apkr AnvERTisixr, AoEST, Bo.ston, has served us 
 most acceptably for a great many years. His agency end)racesall the news- 
 papers throughout the etninfry. iSIr. NiUs is a man of unusual entiTprlse. 
 and one upon whose eupaeitv and integritv adverliscrs ami puhlishers may 
 at alt times rely.— />'(i//o/o, .V. }'., < 'n„„nt nlnl .l</r.rtis, t\ 
 
 S. U. Nii.ES, the cuterprisingand honorable advertising airent of Boston, 
 represents ahnooi every newspaper in the I'nited States. We have had the 
 pleasure of hmg business intercourse with .Mr. \iles, and are pleased to en- 
 dorse him as in every way entith'd to the respect and patronage of the bus- 
 iues^ community at large.— /*iV/,-'»fov///, l'<i., Chrtniirh . 
 
 .Mh. S. R, Xm.ks. Boston, til 
 laud, 9iC, we learn, is cxteruiin 
 
 popular Adycrtiaitig Agent for New '. "ug- 
 
 L'htOI - - - 
 
 r loiind his Agency prompt, energetic, and every 
 
 bis husines 
 
 dl < 
 
 - the country. V 
 
 have done husiuoss with him tor eight or ten years, and can cheerfully and 
 
 truly my that we have ev 
 way reliable.— AVA-trr^/v/f .lih< 
 
 AnyKiiTisiNo is the lili' of a ucWKjinper, and in this day when bnsincs 
 is done thriMigh agencit >, it is rif great importance Ut feel full conlidence in 
 tbo-e .no' employe. Mr, 8 It. Mies of Boston i^ active, faithful, and of 
 course sncee.^'^t'ul, ami hence hasunr unlimited conlidence and best wishes. 
 - .\ia'hurm>urt, .)/(/»., H.ral'l. 
 
 FnoM a long personal and business acf)nnintanee with the well known 
 advertising agent, S. It. Niles, V.m\.. of Boston, we can assure advertisers 
 that a mi)re reliable a;rent or one In hettcr standing with the publishers ot 
 newspapers cannot he found.— A'((/'A./i/c</, JA ,, rniun v jniirmil. 
 
 AnvKRTisiNO A(;en'CV. It is with great pleasure that we reconimoud 
 the advertising agency of S. U. Niles, of Boston, Mass., as one ol the beat 
 conducted in the cfumtry. We have always, In all our dealings, found him 
 competent and trustworthy.— <V/Ki/(«a'/, VV./(*, 7'iiitt:s. 
 
 Mr. S. U. Nii.es, tlio Boston Advertising Agent, understands his business 
 thoroughly, and, after a bustries.-i acfiuaintanee of many years, we can 
 cheerfully conunund his agency to those requiring its services.— I'ortluml^ 
 J/e., ArnHff. 
 
38 
 
 S. H. XILBS' NEWSPAPER ADVEUTISIXO ABEXCV, 
 
 From the Uo'ton Post. ' 
 
 CIRCUMLOCUTION OUTDONE. 
 
 Tfif. folliiwiiiir I^ltoi- w-ns nwiilly iwcivcl by .«. R, Xil,,s, R.,, ^ „j. 
 verli.'-iiis ,ip:,.nt, irniu tli<- Miiynr of an Kiftcri. city n..t a Ihonsamll 
 railps from r.uUli'fonl, Mo., in .-insw.T In a l,i|| <,.»( d,,. rily f„r !„lver- 
 tising. As it is ono of tliu bost bits «t the iinl tup,., cir^nniloeution 
 style of (loinft biisiui'ss wi> biiTo evor soi-n, we print it entire ; — 
 
 Mb. S. 1!. Xll.tK, AnvERTtSINi: AliKNT, ■ ' 
 
 Xo. 1 ScoLLAvs I'.iiLniNn, Boston, ^Iass. ■ 
 
 Ills IIiKlines.» lia.i iwrivcl your bill asain.-it Ibe I'ijy f.ir tlio paltry j 
 sum of lirievM linn.liv.l .loli.'ir.-i, an.l returns it to W ivceiplwl, ii.s bi.- ' 
 I)ulve..|iip cannot allow lii.^ li.^ral a-eni,.- to ennsi.ler it iinlil tbi.Oins I 
 , b.>en (lone. Alter it ba. been nreiple,! an,l tbe ..tamp properly can- 1 
 I celled, if it .sbonM be .went a-.-iin to Hi.. Honor il «iil be plaee.l in tbe I 
 I bands of ibe Noble City Clerk, «bo «ill l,.,y if away, until ll,e next i 
 imonihly n:,.,.tin,u', for eonsi,lei;,ti,)n. If tbe venerable and biglily ' 
 , bonnrabin City Conneil tbeii (•und<..<eeu,l to " emisider- it, it will be 
 
 ivferre.l to ibe Imi.eri.il Coinmitt m AeeoniiN, and tbe Xoii.e I'lerk 
 
 will pl:iee hU lahali-iie ini(ial,-i upon it iiv token of Ibat fiet. 
 
 "ben Ibat pinv and nnbribed body arrive at tbat point in Ibeir 
 berrulean labors wbeiv it .«hall beeoin.. Ibeir duty to pl.iee tlieir nn- 
 .leliled orbs of vi.sion upon tbe vile doennieiil, wideli will probably be 
 witbin llirw or fi.nr lunar numtlis afl.r it i.s placed in tbeir boly 
 kcepin);, if tbey .sluill lli<.n " approve •■ of its extortionate demands, 
 they will pla,e Ibeir innuacnl.-ite name; npoii it, mid it will be .asaiii | 
 returned to tbe nwnxl k.vping of tlic Noble Clerk by one of the tbwt- 1 
 
 l\ 
 
ITI.SINO AOEXCV, 
 
 Post. 
 
 OUTDONE. 
 
 •■1 l>.v .«. n.Xilos, E>'.| ,na- 
 iiFtrni city not a Ihoiisaiiil 
 Mil ■ii'iit (lie city fill' ;i.lv.T- 
 It' It'll tapi\ (•irrnniloriiti..ii 
 we print it ciitiiv ; — 
 
 •ON, Misi. : 
 
 list till' City Hii- the paltry 
 n» it to 111" ivci'iptcl, US lii.^ 
 11 cniisiilrr it iiiilil this liiis 
 1 till' stiinip properly ean- 
 iior it will 1„. phieeil in the 
 Illy it Hwiiy, iiniil the next 
 till! veiieral.le ami highly 
 ) " eondiiliT •• it, it will he 
 milts, mill theXoii.e I'li'rk 
 f>ken i.f that (iiet. 
 rive at that pnint in their 
 ■ir iliity til i.laei. tln^ir iin- 
 iil, whieh will pr,,lialily l,e 
 it is ).laie.l ill their linly 
 its extortionate ili'iiiamls, 
 ion it, ami it will l,e ai,'.iin 
 • Clerk by one of the llTOt- 
 
 SCOLLW S lll'IlOIXO, COVnT STItEIiT, IlOSION. 
 
 SO 
 
 footeil niessontters wlio cimtiinially wait to ilo their bliliUns- The 
 Xohle Clerk will Ihen kii'p it a jiroiier lime in the p.iereil urrhivos, 
 when he will seek to coniiiuinieate to His Itoyal Diikeship tlieastouiul- 
 in^ fart that tlieiv is u hill I His lluki'ship lieiiig aluorlieil in the af- 
 fairs of .State will not ileign to hear the Xolile Clerk, lint the Clerk 
 will persist, on bi'iidi'il kmrs, until His tA-iestial Hishuess ackuowi- 
 ei|(;e< that there is a bill. 
 
 Aller this has been eiineoiU'il, whieh very seliloin oeenr.s, the unde- 
 lilt'il and lii.crh-iainde'l .''^eribe, after a |iroiK'r time shall have elapse<l 
 
 — .sjiy six months — will af^aiii reiyind 'J'lie ."Sublime I'nrte that there 
 is a liiU. If Hi Imperi.-il Tycofniship lias not forLTotlen the fact, he 
 may order the uiielean doeiniient broiijrht into His royal jireseneo by 
 the jiai^e in waitimr, to be filed in due foriii for future I'oiisidenitlou ; 
 but happy indeed should the poor suppliant for sutli a mere iiittance 
 bi". if his bill shall arrive thus far towards a favorable consideration 
 by Hi- most sublime and seR'Ue Hiuliness. 
 
 Wliiit the bill shall have been jiroperly filed, it will lay until the 
 absoi'binjr cares of .-^tale and the overwheliiiing duties atlendiiiix the 
 a.hiiiuistiMtioii of inuiiieipal aflairs shall so far iel;ix as to render it 
 safe for gome one of the myriad of minions in waitiiijT upon His Most 
 Puissant Jlajesty to remind Iliiii ef the .act that an approved bill 
 awaits tile attention of His Excellency, ^\'hen this is done, if The 
 Sultan should be in a haiiiiy mood, he imiy eomlescend to touch the 
 tip of the jewelled lien, while some one of the lioyal J'riinle Seereta- 1 
 rics shall inscribe the imperial sijrnature on a warrant for the pay- 
 ment of tile lucre ba;j:atelle for wbii-li you ask to be reiiiuneratcd. If 
 it should so ha|iiien that His royal mind could not he broi|.rht to con- 
 sider the nialter, and the presentation of the .subject at an in<ip]ior- 
 tunc inoiuent should irritate the liey, the bill would lie coiisif.'ned to 
 oblivion, never alter to be mentioned in the lioyal Presence; not even 
 inuwhisiKT. Afli'r the imperial warrant shall have been drawn, it 
 will lie .sent by a trusty niesseupT. enclosed in a perfumed enveloiw 
 and encased in a jewelled casket of untold value, to the thirty-five- 
 tiiiics piiissiint Treasurer, who will receive it for eonsider.it ion. After 
 he has " considered " if a suflleieiit lime — .say three or four months 
 
 — if he Iia.s no other busines.s pressing on his preat financial brain, 
 lie will condescend to keeji the royal warrant and investigate its legal- 
 
 ... f^' 
 
■10 
 
 S. n. MI.ES' NKWSI'AI'KIl AnVKItTISINa AIIKNCV, 
 
 ity. If strirtly Icpil, Sdmetlilns wlinlly iiii]irolMl)li>, Imt which His 
 Uolini'ss ilt'sirc.-i ,ii iiitiiiiati' iimy lie nsccrtiiini'.l in IVoni six t" ten 
 montlis, till' liiTOt llsiiil ani'tit of tlic City iii.iy inrnU'sc-™.! tn inlnnii 
 you timt till! Iiill will ho |i!iia, Tliin is iilwiiys vny i^nitifvini; ti. all 
 cn-ditors, im tin' sorviitit in ohiirtto of llii^ Unyiil 'I'lTasurc lias a play- 
 fill way of liiI'm-iiMii}.' all siii-h iiii|iiiili-iit appliiaiits that it is linpussi- 
 ble lo fix any ilolinito tliiu! whrii tin- wiiic will lia|iiivii ; hut, undci- 
 ordinary liniimstanci's, any jiarty hiivinn a just ilaini agaiMst the 
 City, may rcckcin witii safety on haviii|_' if, pai.l in IVdin two to Ioim- 
 years altiT it is iircscntcl — iirovi.li'il that he will takr a City niitr or 
 luniil.nr uiakr tliu uohle olIltiTs in wailiiiit " satisficil " that M is 
 rlKht. 
 
 As your ihiini is very sninll,Mncl it takes ,|uitc an amount to satisfy 
 th(^ royal minions wlio have rharirc of llu' avcinics to tho Imperial 
 Mint, it may he hest to pn-sent the City with the tritlini; ajnoiint you 
 claim. I men ly su^'L'est this. It may be well to intimate that it is 
 cxeeeahij.'ly nnfortunato for yon that yon do not i-uside witlnn our 
 extended hor.lers, and I'Xerci.-e a eontrollinir inlinenee in some (me of 
 the unmerous and enlightened Wards over whieli the Czar reigns. It 
 might ivdnee the tinie, otherwise neei'ssary, in which to consider the 
 matter, hy sevend years, and po.ssihly In-hi;; the iiaytneiit within the 
 present century. An allldavit that, from jour voutli upwards, you 
 have never placeil your.-elf in antagonism to tlii' nohle principles 
 which inspire our impartial .'lud iin.seliM, rulers might faciiitale mat- 
 ters, but as your ftw American ballot cannot he thrown fur our hi o- 
 oflt it is ve-y doubtful. 
 
 His Uoyal DnUeship awaits the n'Cei|ii of the insignilieanl donation 
 which it is confidently exiH-cted that jou will take ideasnre in mak- 
 ing to the City. In the event, tliat this suggestion sliould not meet 
 with your approv.d, yon will [ilea.-l' to designat<.' any preferences you 
 may entertain in respect to yonr heirs, and inform His K.si'eUiMiey at 
 the earliest po.~silile moment whetluT ^f^u have si'lected the resiionsi- 
 blc persons who are finally to administer upon your earthly jiosacs- 
 sions. 
 
 Wk take pleasure in coniiiiciKling lo the pulilic Mr. S. II. Niles, our Ho.'i- 
 ton ndvertiMug aL'ei.f, Pioni a lea;.' lm,-iiu>s iicipiiinitiuicc with him we 
 have always foaieliroii pnniipt, reliahic and honorable in nil his dealings 
 and o/cr watchful it thenitcrestaof hUemtomcrs.— iouisi.iVd, A'»., Joiu-niif. 
 
 
imsiNQ AIIKNCV, 
 
 iiiilirolmlili>, Imt which Ilix 
 •iTtMini'.l ill IVnni .-ix tii ten 
 v iii.iy tiiruli'sii'iiil t" inCnnii 
 iihviivs vi'i'v irnitifviii); tn all 
 
 lifi.Viil I'ri'jisun' Iijis II plity- 
 ili|<licaiit.s thiit it is iiiiiios>i- 
 111' will li:i)i|H'ii ; liiK, iiiHlci' 
 Id :i .jii.'t rliiiiii ii^iinst tin- 
 
 it piiiil in frftin two to titur 
 t 111' will luki' II City imti' or 
 linj,' "«iti>(ic'il" tliiit 111! i« 
 
 'S ijiiitc an uinoiint to satisfy 
 111' avcinu's to till! Iiiipi'i'i.il 
 villi the triMiii); aiiioiiiit ynu 
 I! well to intimate tlial it is 
 m ilo not ivsiile witliin our 
 liiir iiillneiiee in some one of 
 r wliieh tlie I'zar I'eijjns. It 
 I'V, ill wllicll tn eniisiiler till' 
 lid 'he |iajtiieii( within the 
 1 jdur louth upwards, you 
 sm to tli(^ iiohle iirineiples 
 rulei-s mijrht naiiilate inat- 
 iiiiot he thrown fur our I . i- 
 
 if the insijrnineaiit donation 
 I will take jileasiire in iiiali- 
 su^Kestion slioHI'l not meet 
 siiiiiat'-' any preli-renees you 
 ml inform His Hxeelli'iiey at 
 1 have seleete.l the resiioiisi- 
 upini your earthly posses- 
 
 iblic Mr. S. U. Nilns, our lios- 
 >3 HCiiiiiiintfiiR'r Willi him we 
 hoHoialile ill nil liiti (K-iilin^js 
 iiers. — Luuisv.Uk, Ktf.^ Jvnrwtt. 
 
 [ 
 
ty 
 
 The Object and Practical Operation of 
 S. R. Niles' Advertising Agency. 
 
 FOR MV MKKVK^KH YOV PAY XOTIII.NO. 
 
 I a-hurii<' yiMi thf « >inv itrli-o a» ur<' a-huriiral l>y 
 the i»a«»ll»lief». My fomiiilMlun In |»ttlil Uy llie iiew»- 
 pu|i<^i'"> - not *'y (III! udvcrtUvr. 
 
 'riilit Akcik-.v i* mil' (if till' niiiiiy illiixtnition!! of tin- i;r)'iit 
 Hiili-iliviHiniiK if hilmr wliii'li iiri' sn I'lianirti'ristii' <il" miiji'ni 
 iiii'lliiKls iif d.iiiii; liiisiiii'sti. It ii 11 iiiiiii'iitriitii.ii iif tlic Ni'WKira- 
 (ii'l'S 111' iill |i:irls cif till' I'niiril Sliili's, mi iirmil^i'il iiml njnti'limtiz- 
 I'll, timt Mcn'liHiitK, MiiiMii;ii'ti:iii'i,Tralir.i, iiinl nil rli»si'« nmy, 
 wltli till) gri'iiti-nt Mifft) , riiiivi'iiii'iici', ami nliiiliilil) , ili.isiiuiimtL' 
 liusliu'sti liifiiniiati'.ii nf i'Vitv kiml niimillaiii'Oiisl.v tliruiiKlmiit tlic 
 t'litirt' riiuntry. 
 
 If you wIhIi «o <I» UuhIim'hh, vim iiiust tell tlii' imlilii' 
 of tliut fait, ami wlii'ii juu liavi' imn' lii'Hiiii, vim muKt kii'iJ 
 ti'lliiii; tlii'iii iif it. Your miri'^it, rliiiiiM'St uml inilrkcst way to lull 
 llii'iii 1.1 lij iiilvcrti.<iii|i; ill tlm N'iiwhikiiicm linulatiiig among thf 
 jM'oiili' yiiii want to iiiii'li. Ymir must i'on>i'nimit uml iTonomii'nl 
 wa'. i.-i til liaiiil yiiiii' ailviirtiM'tiii'iit tii nti', instfail iif iiii'iirring tlu* 
 troiililc ami i^xpi'iiso iif lonimuiiiratlni; with wuh iJuhlishtT. From 
 Iiiii(i:('\ln'rii'iirr ami iihsi'i'vatioTi, I run cuggo.st tliii In'.-^t papiTi in 
 whii'h 111 lulviTlisi', Khun yiin i'ii|iic« iif thii.'Wi Ix'.it ailnpluil lor your 
 bnsiiu'.i.'',i'x|ilain tin' ilmraotiT, vuliiL'.und oiri'iilation of wiili. 11.1- 
 sist you in thii iiri'iiaratii.n of advurtisumi'ntt!, iimiTtain joiir »i.«h- 
 e« uml explnin tlii'm to |iiihliKht>rti, semi yiinr ailviTtl; iini'iits in 
 proiMT form . ami -iii) tliut thi'y arc promptly in.«i'rtiHl, ami, in va- 
 rious otliiT ways, aid you to aci'oinplisli your object in the Iwst 
 nmiiner uml in the sliortest time. 
 
■f 
 
 SiawaM.i;.^i^i8gMai»ii8mam^^