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Les diagrammes suivants illustrent la mdthode. 1 2 ^ ■ ,= ■ 3 4 5 6 MAIL AND EMPIRE TORONTO, CANADA SUBSCRIPTION RATES Daily Mail and Empire, . one year, $4.00 Evening Edition, . . one year, 3.00 Saturday Edition, . . one year, !.00 Weekly Mail and Empire, one year, .50 Farm and Fireside (Weekly) one year, .50 Pending' chang^e in postal arrang'e- ments, The Daily Mail and Empire will be sent free of postage to any ad- dress in Canada and the United States only. Address, THE MAIL, Toronto, Can. /(S TME i^lL Mil IIT ^LL [.00 i.OO .00 .50 .50 Jt iSe^e^^*^,^.^ of The Mad Vl^v C41III give the news of the day fully, accurately and im- partially. The arrangements made by The Mail and Empire for collecting the news of the day from all parts of the world are so thorough and com- plete that no event of importance can occur anywhere which is not promptly recorded in its columns. In every part of Canada the special agents of The Mail and Empire are to be found, and, in addition to this, a large staff of able reporters is constantly at work col- lecting in full detail the particulars of events of general interest. t The cable news col- lected for, and pub- lished by The Mail and Empire has long been recognized as the 3 best of any paper on this continent. 'J'he facilities for gathering news possessed by the paper have ahvays been ahead of all its competitors, and will so continue. The sensa- tional, untrustworthy stories, too often given as news, are excluded from its columns, and, as becomes the leading commercial and family paper of Canada, the latest, best and most reliable news only is published. lE&ttOtial '^^^^ ^<^«*/ and Empire, Ijv j^ while devoting the utmost care to its news, thus rendering its columns interesting, in- structive, and, above all things, clean, is in its editorial policy, frank and outspoken regarding the great in- terests of the country. Pursuing its own course, giving its own com- ments on passing events and public concerns, it extenuates nothing and sets down naught in malice. Its desire is to cultivate fair discussion, that out of the healthy ex" ► change of views may come in matters political, social and educational, measures calculated to promote the well-l)eing of the people and the prosperity of the land which all sound Cana- dians delight to call their own. In Canadian politics the facts are given freely and fairly, as they present them- selves. All sides are accorded an equal op- portunitity to be heard, public gatherings are prepared without parti zan ship, and no comment of any kind is admitted to the record of the speeches in Parliament. The Mail mid Empire aims to give, daily, an exact photograph of the proceedings in the great gathering of the nation, that its readers irrespective of politics, may be as well informed, touching the transactions there as if they were personally present. The othet features of the paper are equally complete. The reports of 5 Special HrtiClCt? ^he attention on ZTopiCS Ot tbe devoted to 2)nv) . . . . ♦ these subjects in the past and the interest they have created, afford the best guarantee that in the department of ^^ useful information the Saturday edition will not fail to keep up to a very high standard. The scientific contributions which have appeared during the past year have been equal to any- thing in contemporary literature. Elec- tricity, astronomy, exploration, scientific discovery and inventions will all receive in the future, as they have in the past, their full meed of attention. In this respect The Mail and Empire pro- vides a mass of information and useful reading such as places it abreast of the best journalistic efforts of the age. IRCWS telligence is th or ough, every matter of im- portance in civic life re- ceiving attention ; while \ < T affairs of interest out- \ side of the city, whether in Ontario or in other Provinces, are reported daily by a corps of special representatives. / To the subject of "local" or "city" news The Mail and Empire gives special at- tention. All the news, and not only the news, of the day is given without fear or favor ; particular care being taken in every case to verify statements and to place facts in a true light. By strict adherence to this rule, The Mail and Empire has won an enviable reputation as a most reliable record of current events. The items of news are not only trustworthy, but are placed in an at- tractive style before the reader. They are bright, concise and pithy. In small space much is given, and given in a man- ner at once racy and clear. It is the pride of The Mail and Empire that it has been, and is, a clean paper in every sense of the word. Every paragraph, every item, is carefully sifted, and nothing that can offend the most delicate taste is ever admitted. The Mail and Em- JOUtempOrarS ^^y, has lately taken OLtterature . . ^ f^^^,^^^^ ^^^^^ in the field of literary criticism. The book reviews appearing in its columns on every second day are written by specialists of high ability and scholar- ship, and the latest products of literary effort are criticized without fear or favor. No other paper in Canada has a literary department that equals this. I I Of equal interest to men vLDc* ♦ ♦ ,^j-j^ women alike, and JrlHUeUt attracting the attentioQ^of all sorts and conditions of readers of The Sat- urday Mail and Em- pire^ are the comments of the Flaneur on things in general. His exten- sive knowledge of men and affairs in many lands, and his skill and vigor as a writer and a critic, are demonstrated each* week in a way that is both instructive and 8 I I 'I I /IDanl? Sports edifying, with the result that the depart- ment, covering a page of the paper, has won a well-merited and extensive popularity. In the department of manly sports the facts are given with fullness and re- liability. The sporting page of this paper has long been a recognized feature, and it is to-day a newsy, " up to-date " chronicle of daily events in every branch of sport. Particular attention is paid to the collec- tion of local sporting intelligence, and at the same time, full justice is done foreign events, which are wired by special corres pondents when their importance demands it. It is the aim and policy of the paper to me^t the wants of that large and ever- increasing class of readers who are in- terested in athletics,turf,bicycling,cricket, baseball, aquatics, and kindred sports. A department of The XKHOmarrS MaU and Empire that is IktngbOm.. acknowleged to be un- excelled on this continent is the "Woman's Kingdom," conducted for the past seven years by ** Kit," and forming one of the most interesting features of the Saturday issue. " Kit's " ability as a writer, her extensive knowledge of the world, and her wide acquaintance with prominent people in Europe and America, enable her to sup- ply, each week, a page of matter that is of exceptional interest to every reader, and that has won fame for the writer both at home and abroad. ifasbione '^'^^ t>"g^^ ^"^ breezy letters on fashions which appear from week to week have long attracted the interested attention of our clientele of ladies. London, Paris and New York are laid under contribution, and the newest modes ynd materials in gowns, mantles, millinery, furs, orna- ments, etc., are fully treated of, while the accompanying illustrations keep our readers au courant with the latest vogue. No woman need be behind the times in dress who reads the fashion columns in The Saturday Mail and Empire. lO \ /B5U0iC H\\i> ^ specialist of marked tbe 2?rama. ability and compe- tence is engaged in providing the readers of The Mail a?id Empire daily with the latest information regarding matters musical and dramatic. On Saturday a review of the doings of the week is given and the whole field sur- veyed, the department forming a reliable and valuable record for its many readers. /> ^.^ The latest society news ap- pears every day under this heading. It is a record of the move- ments of the leading people in Toronto and elsewhere, and of the amusements and entertainments of the world of fashion. It is bright and thoroughly clear and accurate. ^-,-,. This has for a loni^ time IRCW^ past been an important and valuable feature of the Saturday issue. In it is given a vast amount of interesting information relating to the militia in Canada in particular and to military matters in genera' at II ■^WE"*^*.*- home and abroad. The news is selected with care and judg- ment by a competent authority, and is ac- knowledged to be of exceptional interest to all who are ready for the patriotic work of defending the country. In the line of Fiction The ffiCtiOn. Saturday Mail ajtd Empire has for some time provided for its readers the newest and best contribu- tions of the most popular writers. Its list of authors has recently included such names as Rudyard Kipling, Bret Harte. Robert Barr, G. A. Henty, Rider Haggard, Cy Warman, Frank R. Stockton, Morgan Robertson, Clinton Ross. Among these who will be drawn up- on during the next twelve months may be mentioned Ian Mac- laren, Ruth McEnery Stuart, Conan Doyle, Gilbert Parker, Joel Chandler Harris, Henry Seton Merriman, and several writers new to the public. la Everybody Reads THE Birth Marriag'e AND Death Announcements IN The Mail f '4 What "PRINTER'S INK" Says about it : " No daily paper in the Canadian Province of On- [ tario has- credit for so larg-e a regular Issue as Thk Toronto Daily Mail, and the weekly edition of Thk Mail is credited with a larg-er issue than any other weekly, and the publishers of the American News- paper Directory will g"uarantee the accuracy of the circulation rating- accorded to these papers by a reward of $ioo, payable to the first person who successfully assails it."— From Pfintef's Ink, New York, issue of April 22nd, 1896. MWll IFlii DT li TEflE WML /" w ALL THE NEWS THAT IS FIT TO PRINT YOU WILL FIND IT IN ^ ^be /Iftail *