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A RSMONSTRAHCB AGAINST UNTRUTHFUL STATEMENTS MADE IN ENOLAND IN CONNECTION WITH CANADIAN TRADE. The following pages contain articles or extracts from articles which appeared in the Monetary Times, of Toronto, Canada, at intervals during the past three years. These articles condemn in severe terms the bad faith shown by an unscrupulous agjont in the United Kingdom for two commercial journals published in Montreal. The methods of this man are known to scores of British export merchants in the principal cities of England and Scotland, and it is time he was exposed, and means taken to stop his dishonest practices. It is stated that the commercial agent for Canada at Birmingham, has had complaints made to him about Griffin, which he has brought to the atten- tion of the Government. (Prom The Monttmry Timet, sth July, igoi). HARMFUL ADVERTISING REPRESENTA- TIONS. Hardly anything gives Canadians greater satis- faction than the increasing trade of the Dominion with the Motherland. It is but right, however, that they should understand that Great Britain will buy from us and sell to us only so long as our transactions are carried out honestly and satisfactorily. Every business man in the country knows that it is at first hard to open up connections with English houses, but that it is easy to continue business rela- tions with them when once a connection has been formed and confidence established. Some of our Can- adian shippers of apples, dairy and hog products, have had to change their methods of doing business in order to hold their export trade to the United Kingdom. And now it looks as if some commercial journals published in Canada will require to make very radical changes in their present policy or serious harm will result to business interests in the Dominion. These papers have found it easier, apparently, to secure advertising 3,000 miles away than in their own coun- try, if we may judge of the preponderance in their pages for some reason or other, of foreign over domestic advertising. It appears that in order to secure all this outside patronage certain of these journ '.s, under the pretext of showing kindly interest in their advertiscis, have furnished lists of names of Canadian dealers who, so they say, havt- expressed willingness to act as ai^ents for English firms desirous of doing a Canadian trade. Now in various cases of which we have knowledge, such firms, relying on these representations, have sent out to Canada by successive mails large quantities of expensive catalogues, samples of all kinds, and let- ters asking the recipients to act for them in Canada. 923378 But the business expected has not followed. In very few instances has any attention been paiil to such letters or circulars for the simple reason that the catalogues and samples have fallen into the hands of persons who have no know.odge of or interest in the English firms who have written, and are consequently wasted. Most of us in Canada know perfectly well that many lines of English goods have no longer any sale in this country. Bicycles, for instance, are exported now instead of being imported. Moreover, a harness manufacturer in Petcrboro cannot be expected to handle English silverware: a wholesale grocer in Hamilton would not likely deal in electric lamps; a dry goods house in Toronto in gas engines ; nor could a private banker in a small Western Ontario town be expected to make collections from Montreal houses. And yet all thes.> persons have been worried, without their consent, by circulars, letters and samples, asking them to sell unlikely English goods. We consider, and we think we will be borne out by reputable commercial journals and the business community generally, that increased trade with the British will not be brought about by such misleading representations. The London or Sheffield or Birming- ham exporter must be made to understand that Can- ada can only buy certain lines of manufactured goods and that only certain classes of business men can handle them. It is a hindrance, not a help, to the trade of the United Kingdom with this country, to place the makers of such heavy and expensive goods in communication with retail dealers. Electric motors, steam engines, steam boilers, gas engines, lathes, tools, bridges, girders, are made in Canada and imported to better rdvantage from the States. And to pretend, as the journals referred to have done, that there is^ an enormous trade ready to hand in Canada for those exporters of machinery and other wares who will send out catalogues is to impose upon credulitv and to create, in the long run, an unwarranted prejudice against the Canadian market. vholcsale — and so art- It interested nuicli in advertisiiif;. lUit the prac- tice above referred to is in every way most pernicious, and we sincen-ly trust that your timely exposure will put an end to a practice thnt must he in every way objectionable." Another sul riber writes on the same subject : "It is too bad tl ..i such swindlinR practices — for such they arc— should be practised upon the export mer- chants of Great liritain by Canadians. Surely the man that the two English Icttc ou publish describe is taking great chances in tell. such amazing lies as he appears to do on not being found out. Thank you, anyway, for having the manliness to speak out about the thing." A prominent Toronto nuTchant. who had read the article, voluntarily said yesterday to one of our staff: "It is a wonder those papers can keep this sort of thing up. Last year we were pestered by letters from strangers in Dritain, addressing us as 'distribut- ing agents' on the strength of some advertising agent's yarn. We answered the first three or four letters, explaining that no one had authority to use our name as the Montreal fellows had done. But the letters and circulars and catalogues kept coming, until we can no longer bother with them— so into the waste basket they go." (From The Monetary Times, ut August, igoa). "HUMBUGGING THE ENGLISHMEN." To misrepresent the conditions of trade in Can- ada ; to furnish deceptive lists of proposed customers ; and to assert, untruly, that a journal is subsidized by the Government of the Dominion, may succeed for a time in securinfj advertisements from English firms for a Montreal weekly. But that sort of thing brazenly dishonest as it is, cannot last. Commenting on our recent article headed, "Humbugging the Eng- lishmen," the Canadian Manufacturer says, in its issue of i8th July: "The Monetary Times deserves credit for the spirited manner in which it is exposing t.ie methods of certain Canadian trade journals in obtain- ing advertising business by doubtful methods from unsuspecting manufacturers and others, notably in Great Britain, who desire to sell their products in Canada. While the subject our contemporary dis- cusses may be new to moe of its readers, it is an old and exceedingly disagreeable song to the publishers of trade journals, who hold themselves above practis- ing the wiles of the charlatan and deceiver. . . fhe conditions of which the correspondents ,'f the Mone- tary Times complain have prevailed for a long time, but we bear in mind the adage that a lie can travel many leagues while truth is pulling on its boots. The game has been worked upon the unsuspecting in Canada and the United States repeatedly until the chief perpetrator of it finds other climates decidedly more healthy ; and now the easy-going Britisher finds it easier to gracefully succumb to the hypnotic in- fluences of an unprincipled advertising solicitor than to entrap him in his false representations and place liim behind prison bars." This particular scalawag, after narrowly escaping jail in Montreal, went to British Columbia, where he .served a term in the penitentiary. Since that time he has apparently avoided Canada, and gone abroad. 8 ^umerous letters have reached us this week from manufacturers in London, Manchester, Sheffield, Bol- ton, and other English towns, thanking the Monetary Times for having, in this article, exposed the dis- reputable methods employed in England by a can- vasser or canvassers for two Montreal trade journals. We give extracts from several of these letters. One of them, it will be observed, states the canvasser said he was connected with the Canadian Government, just as an Edinburgh manufacturer of last year was told by the same canvasser, that the journal he repre- sented was subsidized by the Canadian Government. The audacity of the man is colossal. One of the Sheffield firms— three have written us from that city— a cutlery house, writes: "We beg to endorse the contents of the two letters yon hi.ve printed. Fortunately, we did not send copies of our costly catalogue to more than a dozen firms, although we went to the expense of making copies of a particular form of letter However, we destroyed these when we noticed that we had not received a smgle enquiry or order as the result of our ad- vertismg. Needless to say, we have cancelled our advertise- ment and refused payment altogether. We, too, would thank you for the service you have done for English manufacturers." A manufactrrer of cast steel writes: "In your issue of July 4th, I note 'Humbugging the Eng- lishmen.' It had occurred to us that the gentleman in ques- tion was a humbug, but not uMil after we had given him an order for advertising. We have cried off with the paper, the ■ < , but ihey still insert the advertisement. We are not going to pay unless we are compelled. It certainly is no good to us. Again thanking you for your favor, etc." From Bolton, in Lancashire, a firm of tool makers write, on 17th July: "Wc have just received a copy of your journal and note the article on page iS. We can corroborate the statements made in the two letters given as illustrations. The greasy-faced man with his diamonds called upon us last September with the very plausible remaik that he was connected with the Canadian Government We gave him an order for 52 inser- tions, which concludes in September. The list of 100 firms which he sent us only contained the names of about four firms which might be likely to use our class of goods. . . We came to the conclusion that we had been duped, and decided not to spend any money in circulating the firms he gave us. . . He is certainly doing a great deal of harm to the small tradesmen in this country; and the larger firms will be very reluctant in placing advertisements even with journals in your country which may be deserving of patronage. . . . Canadian journals ought to expose the greasy man's methods of business to the English press. We thank you for your clear article; you have done the English manufacturers a very great service." (From The Monetary Times, 3rd October, 190a). "HUMBUGGING THE ENGLISHMEN." This disreputable business still goes on, of pre- tending to foster British trade with Canada by promis- ing exporters lists (which prove to be untrustworthy), of Canadians likely to be customers. We are this week in receipt of a letter forwarded to us by a large wliolesale dry goods house in an Ontario city. This letter is from an English firm of varnish makers, dated London, England, 4th September, and addressed to the wholesale dry goods house we have described above. We give it in full, suppressing names and places : Messrs. , Ontario,— Dear Sirs, — Wc have been referred to you by the editor of the — of Montreal, who has been to our place and authorizes us to refer you to his office in Montreal, as Cana- dian reference for us, and we should be glad to learn by re- turn of post whether you cou!d handle our Camphorated Wax Polish or our Varnisli Stains, under the new Canadian tariff. We are sending a id. tin of Wax Polish, and shall be glad to furnish any otlicr sample you may desire. Your correspondence shall have our careful attention. Yours faithfully. We must assume that the dry goods importers thus addressed did not care to be bothered buying varnish stain ur wa.\ polish, and were not even at- tracted by a three-penny sample tin, for they have evidently done what some Toronto and Montreal houses similarly bothered have already done — thrown the samples into the waste basket and sent the letter to the Monetary Times. The British firm is not to be blamed for trying to sell varnish to a dry goods house. They knew no better; having been mislead by the agent in England of the Montreal paper which pro- fessed to furnish them with a list of "Canadian customers." Many humbugged firms in Britain are still awaiting returns from these lists of Canadian houses who, according to this lying emissary of certain weekly Montreal journals, arc ready to em- brace with thankful good-will the thousands of circulars and samples that are being sent out to trades- people here, who, nevertheless, have no interest what- ever in the reception or disposal of such literature. Since the above was put in typo, there has come to us from Manchester, England, another letter on this subject. The writer is a dealer in metal goods, and admits very frankly that he lias been entrapped into advertising which is doing him no good. Here is his communication: Manchester. Eng., September 15th, 1902. Dear Sir, — Your esteemed journal for July to hand. Before anything can be safely done in advertising, such un- scrupulous men as you describe in yours on page 18 must be entangled in the meshes of the law. I ma;- add that I have been entrapped by what to me appears to hi the same man, and the identical modus operandi. I gave a nmntii's trial of advertising, which has been construed by him and journal repre- sented into twelve months, and he persists in sending his obnoxious publication. I am not the only one they will have a tough fight with. One of the host stories he told here was that of coming all the way from Cr>nada purposely to consult a London doctor, and to keep his wife and family more in mind wore their pliotograptis in his watch, so that he -^"w their re- minders every time he consulted his massive goln appendage. My friends whom he tried to delude into the belief that theirs was the only firm he was calling upon in Manchester saw through his wide philanthropic nature and wi^-^ly gave him a blank. Yours truly, P.S. — These rascally fellows deserve exposing. In Man- rhester. where this kind of imposture is very rare, they find very easy victims. II We have been in communication with the Can- adian Government about these disgraceful practices, which are likely to get people and things Canadian into bad repute among the export merchants in the Old Country. And we have learned that the pretence that the two Montreal journals for whom this clever and unprincipled man travels are subsidized by the Government at Ottawa is an impudent misstatement. If, as has been further stated to us, the man has secured letters of introduction from some Canadian Ministers of State — whose names he vaunts with great freedom — it would be well to see that the writers are not prejudiced by the use he is making of such letters. ^ ^ , (From The tTonetary Times, 7th November, 190a). "HUMBUGGING THE ENGLISHMEN." Enclosed in a recent communication to the Mone- tary Times of a well known Canadian dry goods and millinery house. The I.ondon House, Wholesale, Limited, Saint John, New Brunswick, is a letter re- ceived by that house from a firm in Leicester, Eng- land, manufacturing shoes. This shoe firm had been given the name of the St. John house by an agent for certain Montreal trade journals, and wrote accord- ingly offering boots and shoes for the Canadian market. It would doubtless surprise them to learn that this is a dry goods and millinery concern. But the lists supplied by the advertising solicitor in ques- tion to his deluded customers do not take account of such trifling discrepancies as that. The London house writes us as under: Also find within a sample letter. Our mail has been loaded, we are going to say, with the like, but certainly during the last three months or so we have received scores of such letters as this, in common with other [Canadian] houses you have re- ferred to. Another well-known Canadian house, R'ce Lewis & Sun, wholesale dealers in metals and hardware, in Toronto, have complained for a twelve-month past of being made a convenience of by this unscrupulous canvasser from Montreal, who would give to an Eng- lish exporter their name in a list among fifty uiIrt Canadian merchants, without regard to what line of business the applicants were in. Rice Lewis & Son say: "We enclose you a few sample letters received by one mail. They may be of use to you." Among the half-dozen letters thus enclosed are those from paint dealers, fire and safety valve makers, sellers of varnishes, bells, etc., in the city, and mineral waters in the provinces, who were utter strangers to the Tor- onto house. And they all told the sanie story, i.e. : "We have been referred to you by Mr. So-and-so, of Montreal, as our reference in Canada;" or, "We have been referred to you by the Editor of the , of Canada, and shall be glad to learn v.'hether you can handle our fittings or our liquids." Frequently circulars, catalogues, and samples would follow. One angry man in Lancashire, who admits that he was hoodwinked by this very up-to-date canvasser, asks us for the names of other British houses who have been similarly misled, and declares his intention of making it very warm for the " slick " and shiny individual, if ever he comes back to Lancashiie. There is no know- ing how much the efforts of those who are striving by honest means to promote Canadian trade with Great Britain may be neutralized by the deceptive methods employed by the canvasser here complained of, who uses in his travels the names of two important me be'S of the Dominion Cabinet. *** (From The Monetary Timei, 5th December, 190a). "HUMBUGGING THE ENGLISHMEN." An official of a Canadian publishinjj house, jealous for the reputation of Canada, has recently been wor- ried repeatedly by correspondents in Great Britain of whom he had no previous knowledge, but who asked that their circulars and samples should be received and distributed in Canada by him. The justification for such an extraordinary request from strangers was that a certain canvasser for Montreal trade journals had given the name of this Canadian house to the English firms, who had been .L...iired of a welcome and probably of a generous amount of business. One of the circular letters received from a London firm by the Canadian house read as follows : "Re Preferential Tariff with Great Britain. "The European Editor of the , of Mont- real, I-.aving paid a visit to our works and offices, authorizes us to refer you to his office in Montreal, as reference for us in Canada. We therefore take this opportunity of bringing under your notice our special- ties for the printing trade, as set forth in the catalogue mailed you in separate cover. . . Shall be pleased to quote terms, etc." To this circular the Canadian p'.blishing house referred to, which does business in the Maritime Pro- vinces, sent the following reply: Dear Sirs,— We own receipts of your circular of the 7th tnst., also a i.-cvious one whicli was consigned to the waste paperbasket, because it contained nothing that was useful to us. If you will excuse us for saying so, and we do it with the most friendly intentions, you are wasting your time in send- ing out these circular letters, because business cannot be ob- tained in Canada in this way. You would really be surprised to know how many letters of a similar nature have reached u-i from various English firms, h seems as though somebody had made a business of "pulling the leg" of the whole British com- nninity, and he certainly did it effectively. The only way you can hope to do business here is to have an agent and let the people sec what you sell. 'u our small establishment we use American and Canadian exclusively. M and it would be very difficult to sell ui anything else. The 33 *"3 P^r cent, preference in favor of British goods doesn't cut any figure at all in this particular business as anybody who is in the business and owns machinery in this part of the world can tell you. The foregoing correspondence has been for- warded to us, with the re(|uest expressed below : "We wish, if you have a spare copy of the Monetary Tiines, in which you expose the methods of a certain Cana- dian publication, you would send one to this English firm. You deserve the heartiest commendation for the service you have rendered the British manufac- turer in bringing thcFc offenders to public notice, even at this late day. In our opinion, it is a very serious reflection on the capacity of the British manu- facturer that he would allow himself to be taken in by such flabby argument. The average Canadian schoolboy wouhl have exhibited more perspicacity under similar conditions." There is something to be said for the British ex- ; jrter thus solicited for trade, and our correspondent does not make enough allowance for the circum- stances: Let us illustrate; Merchants in London, or Yorkshire, or the black country, read in their journals of Canada as growing, growing fast ; they have heard of her as sending troops to help the Motherland in South Africa; they also know of her having voluntarily given the Vr 'ed Kingdom a preference of 33 1-3 per cent, over ' icr countries by her tariff on imports. All these things create a friendly inprcssion in their minds about Can- ada. So that, when a sleek, pompons, jewelled can- vasser, with a gold-heade not in any sense in organ of the Government o( Canada, but is entirely dis- tinct therefrom," This was all the correspondence in this department on the subject, until the receipt of your letter of the nth August last by the Secretary of the State. I enclose copies nf letter., which I fruitlessly addressed to Mr. M. C. Foley. In the light of :he above this silence IS not difficult to u stand. You may take any steps which may seem good to you to give publicity to this matter. Yours very truly, (Signed), Josefh Popi, Under Secretary of State. Hdgar A. Wills, Esq., Man. Director, Th Monetary Times, Toronto, Ontario, ^^°fy'>- Ottawa, jth December, igoj. Dea« Sm,— I have seen to-day for the first time your let- ter, dated the 19th August last, addressed to the Hon R W Scott. Secretary of State, in which you say that some years ago an enquiry was made of this department as to the standing of the Trade Review. That the department in turn asked you for particulars, which you furnished, and in furni ing them you requested that you might be allowed to refer to this de- partment as a reference, and that you were informed tliat there was no objection to this, I should be glad to hear from you when and t- whom you made this request, and who told you that there was no objection to granting it, I am dear sir yours *ruly. ' ' Joseph Pope, Under-Secretary of State, M. Charles Foley, Esq.. Trade Review Publishing Co., 679 Craig Street, Montreal. ''-"P*'- Ouawa. igth December. 1902, Dear Sir,— I beg to draw your attention to my letter to you of the 5th inst., and to renew my enquiry as to your justi- fication for the .statement made in your letter of the igth Aug last to the Secretary of State to the effect that some time ago you applied for permission to give this department as a refer- ence and that you were informed that there was no objection to this. I am, dear .sir, yours truly, Joseph Pope, Under-Secretary of State, M. Charles Foley, l:,q., Trade P- '.w Publishing Co., 679 Criig Street n. It. D«A« Sii.— Rittrring lo Mr. Pnpe'i Itiicr lo you oj the ,VNh ultimo, ■tid the nccompanying papcrA herewith returned, I hive permed the ume and oh>erve that the State Department dlKlaimi any responiibility for the Trade Review. I may tay further that thii publication ha« no authority to uh the name of the Government to advance its bu»inciA, hut 1 do not nee from these papers that there i- any action devolving upon the Government in the matter, and I observe thai you already have authority to publish the letter of the Under-Secretary of State. Yours truly, (Sisued), C. FlTJPATHICK, Minister of Justice, Canada. Edgar A. Wills, Ek|., Managing Director, The Monetary Times, Toi,,nto, Ont. Here erds the .series of articles from the Mone- tary Times, which many EnRlish houses have acknowledged as being most timely. It will be observed from the four letters above quoted that Mr. Tjley of the Trade Review, Montreal, ^va9 adroit enough to ask that he might be allowed to use the Department of State of the Canadian Govern- ment as a reference for the .standing c! his journal. Of course such a reference might be of great service to him or his canvasser in the United Kingdom. But A'r. Foley did not get what he asked. He declares thit some one in the Department gave him the desired permission, or at least told him that "there was no objection to this request," but it seems that this declaration is untrue, for he never answered the Under- Secretary V. letters challenging him to give name and date. Mr. Pope states distinctly (in reference to the impudent claim of "Doctor" Griffin that his paper is 1 le Canadian Government's trade organ), that it is not in any sense an organ of the Government of Can- ada. And besides, the Minister of Justice himself de- clares in February, 1903, that "the State Department disclaims any responsibility for the Trade Review," which "has no authority to use t!ie name of the Government to advance its business." Such an explicit denial woull quench the mendacity of any but a much hardened canvasser. Dr. Griffin, however, is phenomenal — and perennial.