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The authors would like to acknowledge The National Research Foundation (NRF) (Unique Grant Number: 94137) for financially supporting part of this project. They would also like to acknowledge the insights from Prof. Monica Hendricks, Prof. Rajendra Chetty and Dr Peter Pluddemann.
The authors declare that they have no financial or personal relationships which may have inappropriately influenced them in writing this article.
L.M. conceptualised the study, collected and analysed data, and wrote the manuscript. M.M. conceptualised the study, analysed data and wrote the manuscript.
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1. Meme, mi:m/ d. an image, video, piece of text, etc., typically humorous in nature, that is copied and spread rapidly by Internet users, often with slight variations. ‘English Oxford Dictionaries’