Evidence Summary
The 360-Degree
Temporal Benefits Model Reimagines Value-Based Assessment of User-Centred
Design Services
A Review of:
Kautonen,
H., & Nieminen, M. (2018). Conceptualising benefits of user-centred design
for digital library services. LIBER
Quarterly, 28(1), 1-34. https://doi.org/10.18352/lq.10231
Reviewed by:
Melissa
Goertzen
Consultant
and Information Manager
Halifax,
Nova Scotia, Canada
Email:
goertzen.melissa@gmail.com
Received: 3 June 2018 Accepted: 12 Oct.
2018
2018 Goertzen.
This is an Open Access article distributed under the terms of the Creative
Commons‐Attribution‐Noncommercial‐Share Alike License 4.0
International (http://creativecommons.org/licenses/by-nc-sa/4.0/),
which permits unrestricted use, distribution, and reproduction in any medium,
provided the original work is properly attributed, not used for commercial
purposes, and, if transformed, the resulting work is redistributed under the
same or similar license to this one.
DOI: 10.18438/eblip29473
Abstract
Objectives – The study has two central
objectives: to
examine the conceptual elements of evaluating and managing user-centred design
(UCD) performance in library settings; and to propose a new framework, the
360-Degree Temporal Benefits Model (360°TB Model), that assesses value-based
evaluation of UCD performance in libraries.
Design
– Data
collection and analysis were conducted through literature reviews, case
studies, semi-structured interviews, questionnaires, and reviews of digital
library service documents.
Setting
– Two
digital library service environments in Finland that use UCD approaches: one
located at the National Digital Library and the other at a medium-sized special
library.
Subjects
– There were 17
participants representing internal and external stakeholder groups such as
digital service designers, end-users, and consumer organizations.
Method – Through
a literature review, the authors studied several topics related to UCD services
including digital services, design management, public value frameworks, and
services. They examined literature from two theoretical perspectives: 1)
performance management, which explains why and how performance evaluation is
necessary for public services, and 2) temporality, the concept of time in
relation to service provision. This lens allowed the authors to identify
existing knowledge gaps in professional literature and define key concepts. The
literature review informed the framework for the 360°TB Model.
Two
digital library settings tested the model and served as case studies in the
paper. Data collection activities in this phase included reviews of existing
project documentation and semi-structured interviews with stakeholders, at
which time participants were also asked to complete an online questionnaire.
The authors recorded and transcribed the interviews and combined these results
with comments derived from questionnaires. Finally, participants received the
data collected from their interview sessions and were asked to review and
validate their answers.
Main Results – The
most significant result is the development of the 360°TB Model. The framework
combines three components to evaluate UCD design: the identification of
stakeholders; the benefits of UCD services; and the temporal phases (e.g.,
process-time, use time, and future service provisions) of UCD design efforts
and outcomes. The authors summarize the relationship between the components of
the framework as follows: “a Stakeholder
anticipates Benefits of the design in
different Phases” (p. 8).
Regarding
the case studies, the authors captured a range of diverse opinions through
semi-structured interviews and questionnaires. Participants in Case 1 selected
a range of benefits and there was little consistency in responses. However,
two-thirds of participants in Case 2 selected quality of services as the most desirable benefit of UCD, while the
remaining one-third selected options such as process time and societal
problem solving.
The
participants stated that the 360°TB Model provided authority in matters of design
goals. It was challenging to capture temporality in design performance because
it is not easy to specify goals or state the anticipated benefits of design
activities in library settings. This is because the impact of design is
indirect and cannot be easily quantified or isolated from the larger context of
the library environment. The model provides a method to justify managerial
choices regarding UCD and frame service changes around phases of development
(e.g., process-time, use-time, and future service provisions).
Conclusion – The
360°TB Model pushes assessment activities beyond organization-centric
evaluations and into intra-organizational and polycentric perspectives. It
reaches beyond the boundaries of the institution to capture diverse viewpoints
and service needs of external stakeholders. Finally, the 360°TB Model bridges
the theoretical gap between Public Value frameworks and real-world information
environments through the use of three key concepts: stakeholders, benefits, and
phases.
Commentary
For
decades, librarians have experimented with and used performance indicators that
provide evidence for the quality of library services. Many of these assessments
justify the benefits of UCD activities by accounting for the impact and outcome
of services (Best, 2010; Rosenberg, 2004; Wiebe, 2010). However, the profession
has not developed a framework that evaluates the act of designing services. In
order to fill this gap, the authors developed a study around one central
question: what elements are essential when evaluating and managing UCD
performance in libraries?
The
paper covers the process of conceptualizing, developing, and testing the 360°TB
Model, which is unique because it takes a 360° view of stakeholders’ opinions,
perspectives, and needs. Essentially, the model captures the context
surrounding UCD activities in order to support successful design plans in the
present and allows services to evolve with the future needs of internal and
external stakeholders. This characteristic is the framework’s greatest
strength; by examining all stakeholder groups at a high level, UCD designers
can identify conflicting interests or goals while services are still on the
drawing board. Once the values of the user community are identified, librarians
can adjust service models or locate opportunities for stakeholder buy-in before
services are released to the public. Through this form of evaluation, libraries
engage in proactive and strategic service management.
Based
on the results of the case studies, the authors conclude that the 360°TB Model
is not a mature tool for practitioners. Going forward, they wish to develop the
framework and transform it into a practical tool that supports UCD service
design. There are two areas that the authors did not account for that would
strengthen the model in future development phases. The first is to account for
the limitations of UCD design alongside the anticipated benefits. Since the
framework predicts service evolution from the point of creation through future
iterations, accounting for shortcomings places librarians in a proactive
position: counteract the shortcomings or work with stakeholders to locate
solutions. The second is to define the metrics and data sources that are
appropriate for use with the 360°TB Model. Without this definition, it is
difficult to standardize assessment practices and compare results of UCD
services within the same institution or across the library profession.
Since
the 360°TB Model is still in development, it would have been beneficial to
librarians to learn about recruitment methods, interview questions, or the
structure of the questionnaire in an appendix. As the paper currently stands,
it would be difficult for others in the profession to replicate the study or
explore how it can be applied to UCD service development at their institution.
Overall,
the authors developed an interesting assessment framework that has great
potential and fills an observed gap in professional knowledge: the evaluation
of the act of service design. In the future, it would be of value to the
profession if the authors continue to publish papers about the development of
the 360°TB Model and discuss their methodology in greater detail.
References
Best, K. (2010). The
fundamentals of design management. Lausanne, Switzerland: AVA Publishing.
Rosenberg,
D. (2004). The myths of usability ROI. Interactions,
11(5), 22-29. https://doi.org/10.1145/1015530.1015541
Wiebe,
E. (2010). Temporal sensemaking: Managers’ use of time to frame organizational
change. In T. Hernes & S. Maitlis (Eds.), Process, sensemaking, and organizing (pp. 213-241). Oxford, UK:
Oxford University Press. https://doi.org/10.1093/acprof:oso/9780199594566.003.0011