Article
Evaluation of an Academic Library’s Liquid Designed
Website
Holt Zaugg, Ph.D.
Assessment Librarian
Harold B. Lee Library
Brigham Young University
Provo, Utah
Email: holt_zaugg@byu.edu
Vera Terekhova (Nan)
Doctoral Student
Instructional Psychology and
Technology
Brigham Young University
Provo, Utah
Email: verochkaterekhova@gmail.com
Brian Rennick
Web Development Manager
Harold B. Lee Library
Brigham Young University
Provo, Utah
Email: brian_rennick@byu.edu
Received: 2014 Aug 18 Accepted:
2015 Jun 19
2015 Zaugg, Terekhova, and Rennick. This
is an Open Access article distributed under the terms of the Creative Commons‐Attribution‐Noncommercial‐Share Alike License 4.0
International (http://creativecommons.org/licenses/by-nc-sa/4.0/),
which permits unrestricted use, distribution, and reproduction in any medium,
provided the original work is properly attributed, not used for commercial
purposes, and, if transformed, the resulting work is redistributed under the
same or similar license to this one.
Abstract
Objective
–
When the Harold B. Lee Library (HBLL) at Brigham Young University released a
new website with same-look capabilities for computers, tablets, and
smartphones, we undertook a summative assessment to review website features and
to determine baseline measures of website access via device and patron group.
Methods
–
The study used a mixed methods approach using three levels of assessment (focus
groups, an online survey, and a usability test), with each level informing the
subsequent level.
Results
–
The website changes were well-received by the overwhelming majority of patrons.
Device usage was associated with the type of task for which patrons were
accessing the website. Computers were used primarily for research-related tasks
(e.g., accessing journals, databases, and the main search bar). Smartphones
were used primarily for on-the-go tasks (e.g., accessing personal accounts,
finding library hours, and reserving group study rooms). Tablets fell between
these two. Several website services were identified as being underused. Study
results were moderated by time of release (i.e., only half of survey
participants had viewed the new website) and access to device (i.e., many
patrons did not have access to a tablet or a smartphone).
Conclusions
–
The summative assessment of the HBLL’s new website was well-received and viewed
as a positive change. While most patrons were initially unaware of the
same-look feature across devices, this was considered to be a positive change.
As devices become more accessible for patrons, it is believed that website
access by device will change. A follow-up study is planned to assess any
changes in use patterns or use of access devices.
Keywords: website
design, website assessment, website evaluation, fluid design, mixed methods,
usability test, same-look design
Introduction
In an effort to meet patrons’ needs, academic
libraries continue to develop a strong virtual presence to provide online
library services. These efforts include granting access to traditional services
(e.g., journal and book searches, room reservations, instruction,
consultations) using a variety of mobile applications and Web 2.0 tools (e.g.,
social networking sites, blogs, wikis). The intent is to create and maintain
intuitive and effective websites that meet users’ needs and preferences adapted
to a wide variety of devices (Aldrich, 2010; Fang, 2007; George, 2005;
Houghton, 2000; Kroski, 2008; Tullis & Stetson, 2004).
This study evaluates the release of a new website for
a private, mid-western university library. The university has a student
population of approximately 30,000 to 35,000 students and grants undergraduate
and graduate degrees in a wide variety of disciplines (e.g. Engineering,
Humanities, Education, and Nursing). While designated as a teaching university,
the institution has a strong history of academic research. This study is a
summative assessment of the new library website meant to meet the needs of
university patrons (faculty, undergraduate and graduate students) on a variety
of access devices (computer, tablet, and smart phone). It is summative in that
it represents the point of release to patrons following development that
included a needs assessment and multiple formative assessments to inform the
redesign of the library’s webpage.
Literature Review
Some examples of new technologies adapted for academic
libraries’ website design are Web 2.0 tools, built-in analytics software that
tracks users’ behaviors, and a website layout that is consistent across mobile
devices (i.e., tablets and smartphones). Iterative website evaluations and continuous
improvement are essential to meet users’ needs in times of rapid changes in
technology. Researchers describe the importance of identifying current patrons’
needs and providing responsive designs so evolving library websites are
effective and relevant to patrons (Aldrich, 2010; George, 2005; Kroski, 2008).
Iterative website upgrades and improvements require constant evaluation of
patrons’ use patterns and needs (George, 2005). Evaluation tools used for such
efforts include observations, built-in analytics, surveys, talk-along tasks,
and usability testing. These tools provide data that indicate best practices
for designing, developing, and improving library websites (Fang, 2007;
Houghton, 2000; Tullis & Stetson, 2004; VandeCreek, 2005).
George (2005) discussed how to improve an academic
library website’s navigation through the use of strategic use of color and
graphics to better attract users’ attention. She also recommended improving
visibility by adjusting fonts, labels, and placement. Readability is boosted by
chunking and using keywords. Finally, she suggested increasing usability with a
consistent design throughout the website.
Raward (2001) stated that libraries’ websites are
designed with the goal of providing reliable content and an interface that is
intuitive and easy for patrons to use. Using human-computer interface research,
she examined the main challenges of designing an effective academic library
website and established a list of best practices for website development. The
checklist includes 100 questions from four main areas: supporting user tasks
and finding, understanding, and presenting the information. She suggests that
user-centered design principles are the most successful for user experiences
and these areas have become the main foci of academic website developers.
Many researchers stress the importance of end user
feedback during all stages of development, especially since traditional
academic websites were based mostly on the experience and expectations of
librarians and developers but not the users (Crowley, Leffel, Ramirez, Hart,
& Armstrong, 2002). In their study, Crowley et al. (2002) conducted focus
groups in order to gather users’ feedback on the library’s webpage. They were
surprised to find out how many of the patrons were confused and frustrated with
their website experience. They used this feedback to better understand user
experiences to improve the website and make it more intuitive and user friendly
for the patrons.
Duncan and Gerard (2011) described a process of
integrating an academic library’s reference system into its website. One
initial goal was to discover user needs and then rework the reference system to
fit those needs. The process resulted in system-wide changes, not only to the
virtual reference system, but also to all aspects of the reference system and
customer service delivery. Understanding user needs first was the foundation of
their success.
Evans (2012) similarly recommended using focus group
panels of end users to make sure librarians receive users’ input about the new
technologies to be implemented on the library’s website. Instead of asking
librarians to discuss what they think patrons’ technological needs are, patrons
were asked directly. Evans modified the focus group approach by creating a
focus group panel and letting library staff sit in and observe patrons’
discussions. Making sure the information finds its way from users to librarians
is the key to success in the library’s website development.
While the website development is important, another
consideration is how patrons are accessing the website. Internet access via
mobile devices is a growing trend as website users want to find something now
instead of looking it up later (Kroski, 2008). This results in patrons
accessing information as they are moving through their daily tasks or during a
momentary break. However, it is difficult for libraries to adopt technology to
access virtual services that may be the flavor of the month (Evan, 2012). While
on-going evaluations during development are important, a summative evaluation
is also important to know how the entire package works together. That is, how
well do all changes made to the website integrate with access devices to meet
patrons’ needs?
Aims
Following an extensive, iterative design and
development process, the Harold B. Lee Library (HBLL) revised its website to
better serve the needs of its patrons. A “liquid” design of the website that
provides a same-look view across different devices (e.g., smartphone, tablet,
and computer) was released for patron use. This study is a summative evaluation
of the efficacy of HBLL’s new website in meeting the needs of all patrons
(faculty and undergraduate and graduate students). It also seeks to determine
how each patron group accesses the website via the mobile devices for which it
was designed. Finally, the study seeks to establish a baseline for preference
of device access by patron group use so that future assessments will indicate
trends and patterns of library website access.
Methods
This study used a three-part approach to determine the
website and device usage patterns of library patrons. The three parts in our
evaluation included focus groups, a university-wide survey, and usability test
interviews. All data collection methods were approved by the university’s
institutional review board (IRB). Each step is described below.
Focus groups. A total of seven focus groups, consisting of male and
female HBLL patrons and employees 18 years and older were conducted.
Participants were recruited from a pool of library patrons used for library
assessment purposes. An employee is any full or part time, non-student employee
who works at BYU. This group includes faculty who work at the HBLL and faculty
who work elsewhere on campus (non-library faculty), but both of which use
library services. Focus groups lasted 20–50 minutes and focused primarily on
employees’ and patrons’ experiences with the new website. Questions included
demographic information (e.g., participants’ major or department affiliation,
year in school or position) and experience with the new website (e.g., usage
frequency, task preference, current and ideal device preference, problems
encountered, and website satisfaction). Focus group questions are found in
Appendix A. All focus groups were video recorded and transcribed. Data from the
focus groups informed the online survey and usability study.
Survey. The second step of the evaluation included developing
and distributing a survey to library patrons. Focus groups’ responses and
website developers identified areas of interest that were used to create the
survey questions. Survey questions are found in Appendix B. The survey sought
to confirm the patron usage patterns, current and ideal device preferences, and
website services satisfaction as identified by the information from focus
groups and website developers. The survey was administered via an online survey
tool (Qualtrics) to approximately 6,000 male and female participants 18 years
of age and older who were students (undergraduate and graduate) and non-library
faculty. Response time to the survey varied depending on individual responses,
but average response time was approximately 10 minutes.
Usability test. As a final step of the
study, a usability test was administered to 21 patrons (faculty, undergraduate
and graduate students). Participants were asked to complete 14 website-related
tasks on three different devices (computer, tablet, and smartphone). The top 14
uses of the website, discovered during previous two steps, were chosen as
usability tasks. All participants completed each task, but the tasks were
randomized by device. Each participant switched devices as he or she completed
the 14 tasks. All usability tests were video recorded but not transcribed as
comments generally referred to specific actions taken on each device.
Transcripts would not have provided the context of the comment without the
image of what the participant was doing. Participants for the usability test
volunteered via the online survey and were provided with a gift card as
compensation for the length of time (approximately 1 hour) for participation.
Table 1
List of Library Website Functions identified by
website designers and patrons.
1 |
Use main search bar |
8 |
Find an e-book |
2 |
Access databases |
9 |
Locate library floor maps |
3 |
Find a journal |
10 |
Reserve a group study room |
4 |
Use library catalog |
11 |
Find and reserve a movie |
5 |
Logon to account/holds |
12 |
Access course reserve |
6 |
Request interlibrary loan |
13 |
Add and delete a bookmark |
7 |
Find library hours |
14 |
Identify library events |
Funding was provided for this effort was provided by
the HBLL.
Results
The results focus on three areas: (1) how well the new
website was received, (2) what device patrons used to access website functions,
and (3) how access devices (e.g., computer, tablet, and smartphone) were used
to access the new website. The results combine findings from the focus groups,
survey (with a 23% response rate), and the usability study.
Response to the website. Three-quarters
of all patrons responding to the survey were happy with the new website design.
Undergraduate students were the most pleased and graduate students the least
satisfied. Of all patrons:
When disaggregated by patron group, faculty responses
focused on learning how to use the new website for teaching and research
responsibilities. Graduate students were solely focused on the website’s
functionality in their specific area of research. Undergraduates welcomed the
changes the most, viewing the website as more modern looking as they used it
for course assignments (e.g., researching via databases, peer-reviewed
journals, and books), collaboration activities (e.g., booking group study
rooms), or recreational activities (e.g., finding a movie). The broader use of
the website by a specific patron group, the more satisfied the patron was with
the changes. Comments typical of patrons were:
I find it better than the old website. Fonts and colors are visually
more appealing, and it’s easier to access the content you are looking for
through the library. There is always a learning curve when using something new,
but after exploring for a short while I figured things out easily enough. That
tells me that it is a well laid out website.
I like the look of the new website. It is easier to search for articles
and books by their category than to just search aimlessly.
Function access by device. A main goal of
website developers was to create a fluid design with a same look across
multiple devices.
During this evaluation, a set of 14 website functions
were identified by website developers and users as primary website functions. A
list of each of these functions is provided in Table 1.
Using this list of website functions, patrons were
asked to use access devices (e.g., computer, tablet, and smartphone) to
complete usability tasks for each function. This usability study provided
further indication of how well the website is accessed via the device by each
patron group. Results for the usability test are shown in Table 2.
These results, along with comments made by patrons,
indicate that patrons are generally able to access functions on the website
easily. Five of the functions were easily accessed regardless of patron or
device. Another three functions were easily accessed using two of the three
devices.
However, when viewed by device, there is an increasing
trend in the number of tasks that were increasingly difficult for patrons to do
(computer = 0, tablet = 12, smartphone = 21). In these cases, size does matter
as patrons commented that doing some tasks on the smartphone became increasingly
difficult because the font size got smaller or patrons were required to zoom in
and out to complete the task. In addition to this, the tablet and smartphone
orientation (portrait or landscape) required patrons to scroll down to find
website features. Patrons reported that the need to scroll down to see features
was not intuitive. While the look was the same, switching from portrait to
landscape obscured obvious links, resulting in more difficulty for patrons to
access functions.
Faculty and graduate students were able to access the
website more easily, while undergraduate students demonstrated a third more
instances where the functionality caused problems.
Other comments related to difficulty of access focused
on the intuitiveness of the webpage link. As mentioned earlier, the mobile
device orientation could obscure the link. However, in some cases, comments
indicated that the link button simply did not look like a link or needed to be
located in a more prominent place on the webpage. For example, several patrons
did not find the link to their user account via their name (after log on) to be
intuitive, regardless of device.
Table 2
Summary of successful use of website functionality by
patron and device use
Website Function |
Faculty |
Graduate Students |
Undergraduate Students |
||||||
C |
T |
S |
C |
T |
S |
C |
T |
S |
|
1 |
+ |
+ |
= |
+ |
+ |
= |
+ |
+ |
= |
2 |
+ |
+ |
= |
+ |
+ |
= |
+ |
+ |
= |
3 |
+ |
– |
= |
+ |
+ |
= |
+ |
+ |
= |
4 |
– |
– |
– |
– |
– |
– |
– |
– |
– |
5 |
+ |
+ |
+ |
+ |
+ |
+ |
+ |
+ |
+ |
6 |
= |
= |
= |
= |
= |
= |
= |
= |
= |
7 |
+ |
+ |
+ |
+ |
+ |
+ |
+ |
+ |
+ |
8 |
+ |
= |
= |
+ |
= |
= |
+ |
= |
= |
9 |
+ |
+ |
+ |
+ |
+ |
+ |
+ |
+ |
+ |
10 |
+ |
+ |
+ |
+ |
+ |
+ |
+ |
+ |
+ |
11 |
+ |
= |
+ |
+ |
= |
+ |
+ |
= |
+ |
12 |
+ |
= |
= |
+ |
= |
= |
+ |
= |
= |
13 |
= |
+ |
= |
= |
+ |
= |
= |
+ |
= |
14 |
+ |
+ |
+ |
+ |
+ |
+ |
+ |
+ |
+ |
C = computer, T = tablet, S = smartphone, + used
with ease, = used with some difficulty, – did not use or difficulty using
prevented success |
Table 3
Preference of Patron Accessing Website Functions by
Device
|
Accessed by |
Not accessed |
||
Website Function (by importance) |
Computer |
Tablet |
Smartphone |
|
Main Search Bar |
76% |
6% |
11% |
6% |
Databases |
80% |
5% |
4% |
11% |
Journals |
75% |
4% |
3% |
19% |
My Account (renewals, holds, etc.) |
67% |
6% |
10% |
18% |
Interlibrary Loan |
57% |
3% |
3% |
36% |
Special Collections |
31% |
2% |
2% |
66% |
Course Reserve |
31% |
2% |
2% |
65% |
Group Study Room Reservations |
49% |
4% |
8% |
40% |
Library Chat |
25% |
1% |
2% |
72% |
Bookmarks |
23% |
1% |
4% |
72% |
Library Hours |
55% |
5% |
11% |
29% |
Library Floor Maps |
50% |
4% |
7% |
39% |
Library Events |
28% |
2% |
4% |
67% |
WorldCat |
23% |
2% |
1% |
74% |
Library Catalog |
62% |
5% |
7% |
26% |
Physical Books |
62% |
3% |
7% |
28% |
E-books |
50% |
5% |
5% |
40% |
Movies |
32% |
2% |
4% |
62% |
Audio books |
20% |
2% |
3% |
76% |
Media Equipment (e.g. cameras, sound booth, etc.) |
15% |
1% |
2% |
82% |
Boldface indicates a high rate of use or non-use
(70% or greater). |
Current website
access. As this is the first
website release that has the same look on multiple devices, one objective of
the study was to determine current use patterns. This data serves two purposes.
First, it indicates what devices patrons are currently using to access the
website functions. Second, it determines a baseline of use patterns for future
reference. Table 3 summarizes the percentage of all patrons accessing the
website function by device. It also indicates the degree to which a website
function is not accessed by any patrons.
While this information offers a better picture of how
all patrons are accessing website functions, it is instructive to examine
website function access by device and user group to establish trends and
patterns among key user groups. Tables 4, 5, and 6 indicate the top five
rank-ordered, website functions accessed by each patron group as indicated on
the survey. In this case, graduate students were further disaggregated into
master’s and doctorate students to determine whether differences existed in use
patterns for this specific patron group.
Table 4
Top Five Accessed Services on a Computer by Patron
Group
Undergraduate Students |
Master’s Students |
Doctorate Students |
Faculty |
Main Search Bar |
Main Search Bar |
Journals |
Databases |
Databases |
Journals |
Main Search Bar |
Journals |
Journals |
Databases |
Databases |
Main Search Bar |
My Account |
My Account |
My Account |
Interlibrary Loan |
Physical Books |
Interlibrary loan |
Interlibrary Loan |
My Account |
Table 5
Top Five Accessed Services on a Tablet by Patron Group
Undergraduate Students |
Master’s Students |
Doctorate Students |
Faculty |
Main Search Bar |
My Account |
Journals |
Main Search Bar |
My Account |
Main Search Bar |
Databases |
Library Catalog |
Library Hours |
Databases |
Main Search Bar |
E-books |
E-books |
Journals |
Interlibrary Loan |
Databases |
Library Catalog |
Interlibrary Loan |
My Account |
My Account |
Table 6
Top Five Accessed Services on a Smartphone by Patron
Group
Undergraduate Students |
Master’s Students |
Doctorate Students |
Faculty |
Main Search Bar |
Main Search Bar |
E-books |
Main Search Bar |
Library Hours |
My Account |
My Account |
Library Hours |
My Account |
E-books |
Physical Books |
My Account |
GSR Reservations |
Library Hours |
Journals |
Library Catalog |
Library Floor Maps |
GSR Reservations |
Main Search Bar |
Library Floor Maps |
GSR=Group Study Room
While there is considerable overlap between patron
groups, undergraduate students’ access has a strong relation to website access
and the physical library. Each subsequent groups’ website access is more tied
to virtual functions rather than to physical resources. The rank order also
speaks to patron group preferences when accessing library resources. This
listing provides the opportunity to examine use patterns of patrons and to
determine how patrons can be directed to other complementary resources helpful
for learning, instruction, and research needs.
Limitations of the Study
While a needs assessment and on-going formative
assessment took place during the development of the new website and promotion
of the website prior to its release occurred, two factors limited the
assessment of the new website. While the limitations were of concern, we feel
that the samples obtained were representative of the library website patrons
and provided a strong baseline of the website’s utility and patron access.
Lack of experience
with the website. Regardless of when the new website was
released, there would be a period of adjustment to the new website features.
One of the obvious findings of this study was users’ lack of experience with
using the new website. Forty-seven percent of the students and faculty surveyed
online reported that they did not have a chance to yet utilize the website.
Several participants during the focus group used mobile devices and laptop
computers to access the website to make comments on the website during the
focus group. This first time access indicated the limited exposure patrons had
with the new website. The lack of experience using the website was evident but
expected as patrons learned the new functionality.
Lack of experience
with access devices. Many participants did not have experience using some devices to access
the website. For example, 65% of the survey respondents had not used a smartphone
and 72% had not used a tablet to access the website. Faculty and graduate
students reported rarely using a tablet or a smartphone to access the website.
Choice of device to access the website depended on
patrons being familiar with the functionality of the device and having access
to the device. For example, when asked if the website was accessed via
smartphone, several undergraduate students expressed the sentiment, “I wish I had a smartphone.”
Faculty also reported only rarely seeing some students using a tablet in class
to access the library’s website. The lack of experience using a specific device
may have influenced patrons’ access of specific website features.
Discussion
This study reiterates the importance of continuous
feedback from patrons regarding library products and their delivery (Aldrich, 2010; George, 2005; Kroski,
2008). While a needs assessment and continuous patron feedback occurred during
the development of the new website, a summative evaluation was required upon
the website’s release. Such an evaluation provides a broader look at the
library’s services or products and how they integrate into the overall
organization. While this evaluation is primarily summative at this point in
time, it inevitably uncovers additional information to inform future
developments. It helps to embody the attitude that there is no limit to
improvement.
In this specific case the look, feel, and access to
the website is an improvement over the previous website. The changes in font,
color, and link placement serve to make the website more functional, easier to
navigate, and shortens the learning time, especially when using different
devices. This finding is in line with previous suggestions from George (2005)
on how to change fonts, colors, and placement to improve website usability.
Comments from patrons throughout the data collection indicated that the website provided a cleaner, sharper appearance
that facilitated use. The changes make
the website use more reliable and intuitive to find library products (Raward,
2001).
The study also highlights several use patterns among
patrons. Computers (both laptop and desktop) continue to be the dominant device
for website access, but there is potential to use mobile devices more in
accessing library services. The key is using the device as a tool that is best
suited for accessing a specific website function. Mobile devices appear to be
beneficial for on-the-go tasks related to attending the physical library (e.g.,
booking group study rooms, finding library hours) or housekeeping tasks (e.g.,
accessing one’s library account to renew books). While research tasks may be
done on mobile devices, these tasks are better done on computer since the
smaller text size makes mobile access more difficult. Tablets may become a happy
mid-point between mobility and functionality of device access, as patrons gain
increased access to and experience with them.
Having a fluid design enables patrons to learn only
the website features and their location on one website once, but care needs to
be taken with limitations of device use. For example, mobile device orientation
may limit users’ views and patrons need to be aware of the need to scroll up or
down or to zoom in or out to fully access the page views. The findings also
indicate that device ownership does not translate to device use for accessing
the library services via the specific device. It is important that librarians
provide instruction using each device so patrons are better able to understand
how each device may be effectively used.
Other findings indicate which device is commonly used
to access website functions. The computer is the dominant device used by
patrons for accessing website functions associated with research activities
(e.g., main search bar, databases, and journals). The results also establish
smartphones as a more dominant access device than tablets. However, this
pattern may be affected by patron ownership of or access to a specific device.
Greater numbers of patrons owned smartphones than owned tablets.
The dominant activities associated with smartphones
indicate a pattern toward easily accessed functions. The on-the-go functions
accessed include, but are not exclusive to, accessing patron accounts,
reserving group study rooms, finding library hours, and viewing library floor
maps. If access via smartphone was easier than using a computer, patrons used
the smartphone. A common comment indicative of patron smartphone use was:
If I can access the service faster than it
takes to get out my computer and look it up, I use my smartphone.
Use patterns also provide indications of how library
services are used. For example, physical library services are accessed more by
undergraduate students. Graduate students and faculty tend toward a greater use
of virtual access of library services. While this is helpful for device access,
it also provides insights into the type of patron services that should be
developed for virtual use. The use patterns also indicate services that are
rarely or underutilized (e.g., library chat, bookmarks, WorldCat, and media).
This knowledge enables librarians to change instructional and promotional
efforts to increase patron exposure to these services. It also enables
librarians to examine the service to see if it is working as intended through additional
input from patrons or if additional instruction is needed (Duncan & Gerard,
2011; Fang, 2007;
Houghton, 2000; Tullis & Stetson, 2004; VandeCreek, 2005).
Instruction from
librarians and faculty provides the opportunity to make patrons more aware of
website services and how these services may be accessed on each device. The
instruction may be imbedded in current discipline instruction, added on to
library research instruction, or provided as stand-alone instruction. In the
latter case, instruction may come in the form of short tutorial videos to help
patrons learn or remember how to use the website better. This instruction helps
patrons understand how services may be accessed via different devices and which
services are best accessed with which device. It will help to shorten the
learning curve on how to use different website functions and increase the
usability of the website.
Future directions
of research include a follow-up study to continue to revise and expand the
website’s functionality (e.g., updating floor maps). As patrons gain more
access to mobile devices, it will be of interest to determine if and how
website access changes across devices and patron groups. Since one purpose of
this study was to determine a baseline of use, determining future changes in
website access will influence how the website adapts to those changes.
Conclusion
This assessment
determined the usage patterns of patrons of the Harold B. Lee Library’s new
website via a variety of devices. We conducted a three-step evaluation
including focus groups, an online survey, and
usability tests using computers, tablets, and smartphones. Each stage of the
study helped inform the next stage, and the data gathered at each stage was
used to triangulate the results and conclusions. About a half of our
respondents did not have experience with the new website and were unable to
provide us feedback because the website only became live at the beginning of
the summer term when many students and faculty do not have classes.
The changes to the
website were well-liked and well-received by a vast majority of the
undergraduate students as well as most graduate students and faculty. The
majority of the patrons with website experience reported high levels of
satisfaction with the website’s look and aspects of its functions. Most areas
of dislike were deemed to be issues of personal preference, issues that are
easily fixed, or issues beyond the responsibilities of library website
designers.
Another of our
purposes was to explore patrons’ device preference for using the website.
Computers are owned and used the most of the three devices, followed by
smartphones and tablets. Patrons’ device preference for accessing website
function was also determined and disaggregated by patron group and device. There
are certain tasks patrons would perform on any device (e.g., search for
materials or manage their account). There are tasks most participants would
only perform on their computer (e.g., research or accessing course reserve).
Finally, patrons prefer accessing specific functions of the website on their
mobile devices (e.g., checking the library’s hours or reserving group study
rooms) because of the ease and convenience.
The summative evaluation provides a broad view of the
library’s new website. It increases the understanding of how well the website
is working to meet patron needs. Finally, it adds to the feedback knowledge for
future modifications to help the website be more functional, intuitive, and
useful to patrons.
References
Aldrich, A. W.
(2010, June). Universities and libraries move to the mobile web. EDUCAUSE
Quarterly. Retrieved from http://www.educause.edu/ero/article/universities-and-libraries-move-mobile-web.
Crowley, G. H.,
Leffel, R., Ramirez, D., Hart, J. L., & Armstrong, T. S. I. (2002). User
perceptions of the library’s web pages: A focus group study at Texas A&M
University. Journal of Academic
Librarianship, 28(4), 205–211.
Duncan, V., &
Gerrard, A. (2011). All together now! Integrating virtual reference in the
academic library. Reference and User
Services Quarterly, 50(3), 280–292.
Evans, G. (2012).
Emerging technologies: How do we know what’s happening “on the ground”? Public Services Quarterly, 8(2),
164–170. doi:10.1080/15228959.2012.675284
Fang, W. (2007).
Using google analytics for improving library website content and design: A case
study. Library Philosophy and Practice (e-Journal), Paper 121.
George, C. A.
(2005). Usability testing and design of a library website: An iterative
approach. OCLC Systems & Services, 21(3), 167–180.
doi:10.1108/10650750510612371
Houghton, D.
(2000). Building an academic library website: Experiences at De Montfort
University program. Electronic Library and
Information Systems, 34(3), 269–280. doi:10.1108/EUM0000000006934
Kroski, E. (2008).
On the move with the mobile web: Libraries and mobile technologies. Library Technology Reports, 44(5),
5–9.
Raward, R. (2001).
Academic library website design principles: Development of a checklist. Australian
Academic & Research Libraries, 32(2), 123–136.
doi:10.1080/00048623.2001.10755151
Tullis, T. S., & Stetson, J. N. (2004,
June). A comparison of questionnaires for assessing website usability., Usability Professionals Association
Conference (pp. 1–12). Retrieved from: http://home.comcast.net/~tomtullis/publications/UPA2004TullisStetson.pdf
VandeCreek, L. M. (2005). Usability analysis
of Northern Illinois University Libraries’ website: A case study. OCLC
Systems & Services, 21(3), 181–192.
doi:10.1108/10650750510612380
Appendix A
Questions for the Focus Groups
1. Please
tell us your major (students) or faculty position or staff position, and year
in school (or position).
2. How
frequently do you use the library website?
3. Describe
your typical uses of the library website.
4. What
are the most important features of the website?
5. What
device do you usually use when accessing the website?
6. Given
the choice, what device would you use for the website?
7. Why
would you choose that device?
8. Have
you tried the new version of the Library Website? What have you noticed is
different?
9. How
easy is navigation of the new website?
10. What
problems or issues have you encountered in using the new website?
11. Given
your list of typical uses, how do you feel about the new website meeting your
expectations for achieving the tasks?
12. Please
share any other thoughts or comments about the Library new website.
Please note that
questions are numbered for convenience of reference. Depending on the course
and comments of the focus group, questions were discussed in different order.
Not all questions were addressed in some focus groups because patrons’
responses extended longer than the scheduled time of the focus group. Finally,
additional questions were asked to help clarify or add explanation to given
patrons responses, such as, “Would you please elaborate more on that?” and
“Please explain that idea a bit further for me?”
Appendix B:
Questions for the Online Survey
1. What is your
affiliation with Brigham Young University?
·
Undergraduate student
·
Graduate student - Masters
·
Graduate student -
Doctoral
·
Faculty member
·
Staff
1A. How many years
have you been in:
a. undergraduate studies?
b. your graduate program?
c. a BYU faculty position?
d. a BYU staff position?
Pull down menu (1-45)
1B. Are you/have you
been a.
HBLL student employee?
b.
HBLL faculty/staff?
2. What is your major/department
affiliation?
Pull down menu (list
of departments)
3. In the last six
months, approximately how frequently have you logged onto the Harold B. Lee
Library website?
·
About once a day
·
About 2-3 times a week
·
About once a week
·
About 2-3 times a month
·
About once a month
·
Less than once a month
·
Never
4. How proficient
would you rate yourself when using the library website?
·
Very proficient
·
Proficient
·
A little proficient
·
Not at all proficient
·
Other ______________
5. What device do you
usually use to access the website? (Select all that apply)
·
Personal computer
·
Library’s desktop
computers
·
University
(non-library) computer
·
Tablet
·
Cell phone
·
Other
____________________
6. Please select the
device you use to access the Harold B. Lee Library website to access:
|
Computer |
Tablet |
Cell phone |
I do not access this HBLL service |
Databases |
|
|
|
|
Journals |
|
|
|
|
Physical books |
|
|
|
|
E-books |
|
|
|
|
Bookmarks |
|
|
|
|
Interlibrary Loan |
|
|
|
|
Media services (e.g.
DVDs, audio books, video cameras, etc.) |
|
|
|
|
Library Catalog |
|
|
|
|
WorldCat |
|
|
|
|
Special Collections |
|
|
|
|
My Account |
|
|
|
|
Library Chat |
|
|
|
|
Course Reserve |
|
|
|
|
Group Study Rooms
Reservation |
|
|
|
|
Search Bar |
|
|
|
|
Library Hours |
|
|
|
|
Library Maps |
|
|
|
|
Library Events |
|
|
|
|
7A. Do you use your
smart phone to access HBLL website?
·
Yes
·
No
·
I do not have a smart phone
If no or I do not have
a smart phone, go to question 8
If yes, go to question
7B.
7B. To what degree do
you access the following services on your smart phone?
1=very rarely, 5=all
the time
|
Very rarely |
Rarely |
Sometimes |
Often |
Very often |
Study room
reservations |
|
|
|
|
|
Hours |
|
|
|
|
|
Book check-out |
|
|
|
|
|
Bookmarks/check-out
list, call numbers |
|
|
|
|
|
Course Reserve |
|
|
|
|
|
My Account (e.g.
book renewal) |
|
|
|
|
|
Media services (e.g.
DVDs or audio books) |
|
|
|
|
|
Databases |
|
|
|
|
|
Events |
|
|
|
|
|
Search bar |
|
|
|
|
|
Maps |
|
|
|
|
|
8. Please rate the
following statements about the Library website by choosing from 0 to 5 with 0
being no experience, 1 being strongly disagree, 5 being strongly agree
·
The information offered on the website is clear
and understandable
·
The website is easy to navigate to find what I
need
·
The website is visually appealing to me
·
My expectations of accessible
information were met by the new website
·
What is available on the mobile website right
now is not what I would do on my smart phone
·
The things I would like to do on my smart
phone are difficult to access on the mobile website
·
I never used the site on my phone because I
didn't know it became more mobile friendly
·
It is difficult to access my account-based
things (e.g. bookmarks or renewals)
·
I want to be able to customize the Library
webpage links to meet my needs
·
When reserving Group Study Rooms, I want them
to be categorized by size and equipment, and not by location
·
I want to know how search results are grouped
and categorized
·
Often when search results show the book is
available, it is not found on the floor
·
I would like to be able to access my check out
history
·
I would like to be able to access my past
searches
·
I do not love the new design – the colors and theme
are not consistent with all BYU websites
·
The color scheme and fonts make it hard for me
to see things clearly on the new website
·
What would you like to tell the Library about
the new website? (Open-ended)
10. In our efforts to
fully evaluate the library’s new website we are looking for participants for
interviews and usability studies. Would you be willing to participate in an:
Interview (15-20
minutes, volunteer)? Yes No
Usability test (30-40
minutes, compensated, need access to smart phone)? Yes No
If no, end of survey.
If yes, please provide
your name and contact information below.
Name:
Phone:
Email:
End of survey.