key: cord-0873765-xouecoig
authors: Elsaie, Mohamed L.; Youssef, Eman A.
title: Interest in aesthetics during COVID‐19 pandemic: A Google trends analysis
date: 2021-03-31
journal: J Cosmet Dermatol
DOI: 10.1111/jocd.14101
sha: 318cb081f09f732f626bb0ae238d252bf971f964
doc_id: 873765
cord_uid: xouecoig

The COVID-19 pandemic has had a multitude of effects on daily life. Aesthetic and cosmetic surgery practices have been significantly reduced in their working capacity or closed during this time.1 Interest in elective procedures as judged by search engine popularity has increased to almost pre-pandemic levels but expectedly started to decline again amid the second wave of the pandemic.

To the Editor,

The COVID-19 pandemic has had a multitude of effects on daily life.

Aesthetic and cosmetic surgery practices have been significantly reduced in their working capacity or closed during this time. 1 Interest in elective procedures as judged by search engine popularity has increased to almost pre-pandemic levels but expectedly started to decline again amid the second wave of the pandemic. 2 

Trends is a tool that assesses relative popularity of an object during a selected time range, and popularity is judged on a scale ranging from 0 being the least popular to one hundred being the most popular. Interest in cosmetic themes display seasonal variance. 6 These findings on seasonal variation searches corroborate Ward et al, who showed a peak of interest for general plastic surgery in December/ January and a second peak in June/July. 1 We postulate that in F I G U R E 1 Public interest in common nonsurgical procedures (Botox, fillers, laser hair removal) during the COVID-19 pandemic

Google trends as a resource for informing plastic surgery marketing decisions

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