id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
news-008709		Can performance brands cause a placebo effect? | News | Notre Dame News | University of Notre Dame			.html	text/html	919	34	53	“For example, we found that participants who were told that they we going to putt with a Gucci putter, a prestigious brand but not a performance brand, did not do better than those who did not know about the brand of the putter, while those using the Nike putter performed better than both groups.” Germann said that the results indicate that performance brands can improve consumers’ athletic as well as cognitive performance. Frank Germann “Our results indicate that strong performance brands can cause an effect that is akin to a placebo effect,” Germann said.	cache/news-008709.html	txt/news-008709.txt