id author title date pages extension mime words sentence flesch summary cache txt zw12z319b0d John Geoffrey Turner Selling Jesus to Modern America: Campus Crusade for Christ, Evangelical Culture, and Conservative Politics 2005 .txt text/plain 344 15 18 Through their willingness to retain only a small number of theological essentials and continually adapt themselves to cultural change, evangelicals kept their gospel an attractive product in the marketplace of modern American religion. Campus Crusade exemplifies the contribution of these parachurch organizations to evangelical vitality, the ability of evangelicals to adapt quickly to changes in popular culture, and the theological pragmatism and fundraising prowess central to modern evangelicalism. cache/zw12z319b0d.txt txt/zw12z319b0d.txt