id author title date pages extension mime words sentence flesch summary cache txt q237hq41c3r Michael T. Baker Essays in Labor Economics 2022 .txt text/plain 651 31 49 In Chapter one I use variation in advertising exposure across the universe of U.S. television markets over the period 2010-2019 to identify the effect of advertising by components of the Department of Defense (DoD) on the quantity and quality of U.S. Army applications and hires. Using detailed administrative data covering all applications and enlistments into the U.S. Army from September 2005-September 2019 (1.5 million applicants, 847 thousand enlistees, and 29 thousand recruiters), I show that frictions in the selection and assignment of Army recruiters to recruiting stations leads to plausibly random within-recruiting station variation in the presence of a minority-race or female recruiter after conditioning on variables that could influence the recruiter assignment decision. cache/q237hq41c3r.txt txt/q237hq41c3r.txt