id author title date pages extension mime words sentence flesch summary cache txt 8p58pc30988 Troy Raeder Shopping with Networks: An Approach to Market Basket Analysis 2010 .txt text/plain 256 11 47 One may use an interestingness measure to quantify the usefulness of various rules, but there is no single agreed-upon measure and different measures can result in very different rankings of association rules. The typical solution involves the mining and analysis of association rules, which take the form of statements such as ``people who buy diapers are likely to buy beer.' cache/8p58pc30988.txt txt/8p58pc30988.txt