id author title date pages extension mime words sentence flesch summary cache txt pipe-0272 Bethany Radcliffe Updated Submission Guidelines for What We Publish 2017 .html text/html 4745 302 57 While the LIS literature provides a rich collection of perspectives and advice on outreach and marketing activities for liaison librarians (Latta 1992; Frank, Raschke, and Wood 2001; Moore 2005; Stoddart, Bryant, Baker, Lee, and Spencer 2006; Rodwell and Fairbairn, 2008; Daniel et al. 2011; Polger and Okamoto 2013; Silver 2014), this article endeavors to address gaps in the skills needed to engage more deeply with liaison user communities by identifying a compelling suite of practical communication techniques from the sales literature. Comments Liaisons as Sales Force: Using Sales Techniques to Engage Academic Library Users In Brief Liaison librarians are assuming a wide variety of new roles that serve their institutions’ students, staff, and faculty. cache/pipe-0272.html txt/pipe-0272.txt