id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
ital-11015	McDonald, Courtney; Burkhardt, Heidi	Library-Authored Web Content and the Need for Content Strategy	2019-09-15	14	.pdf	application/pdf	6432	250	37	Today, however, information is available to more people in more forms and through more channels than ever before, making content strategies a necessity for organizations rather than an afterthought.48 Jones and Farrington posited a common refrain for stating the importance of content strategy for librarianship: “Library website content must be viewed in much the same way as a physical collection” and the “library website, to apply S. R. Ranganathan’s Fifth Law, is a growing organism and must be treated as such, especially with the complexity of web content.”49 LIBRARY-AUTHORED WEB CONTENT AND THE NEED FOR CONTENT STRATEGY | MCDONALD AND BURKHARDT 17 https://doi.org/10.6017/ital.v38i3.11015 In order for libraries to meet the ever-increasing demands on our resources to produce timely, user-centered content that advances our missions for supporting teaching, research, and learning, a cultural shift toward a more collective, collaborative model of web content management and governance is necessary.	cache/ital-11015.pdf	txt/ital-11015.txt