id author title date pages extension mime words sentence flesch summary cache txt istl-2020 Instruction: Teaching or Marketing? .html text/html 920 86 59 Marketing Information Literacy/Bibliographic Instruction Introduce new products Introduce new library services/tools Extend or regain market for existing products Extend usage of library tools Enter new territories Inform new students/faculty Boost sales of a particular product Increase usage of a particular tool or service Cross-sell or bundle one product with another Demonstrate how specific tools and services work together--e.g. EI and INSPEC. Of late, however, I have become concerned about the changing emphasis in library instruction. cache/istl-2020.html txt/istl-2020.txt