id sid tid token lemma pos crl-13979 1 1 college college NOUN crl-13979 1 2 and and CCONJ crl-13979 1 3 research research NOUN crl-13979 1 4 libraries librarie VERB crl-13979 1 5 the the DET crl-13979 1 6 guidelines guideline NOUN crl-13979 1 7 do do AUX crl-13979 1 8 not not PART crl-13979 1 9 , , PUNCT crl-13979 1 10 however however ADV crl-13979 1 11 , , PUNCT crl-13979 1 12 resolve resolve VERB crl-13979 1 13 other other ADJ crl-13979 1 14 important important ADJ crl-13979 1 15 issues issue NOUN crl-13979 1 16 . . PUNCT crl-13979 2 1 surprisingly surprisingly ADV crl-13979 2 2 they they PRON crl-13979 2 3 say say VERB crl-13979 2 4 nothing nothing PRON crl-13979 2 5 about about ADP crl-13979 2 6 measures measure NOUN crl-13979 2 7 of of ADP crl-13979 2 8 library library NOUN crl-13979 2 9 effectiveness effectiveness NOUN crl-13979 2 10 and and CCONJ crl-13979 2 11 productivity productivity NOUN crl-13979 2 12 and and CCONJ crl-13979 2 13 little little ADJ crl-13979 2 14 about about ADP crl-13979 2 15 nonprint nonprint NOUN crl-13979 2 16 material material NOUN crl-13979 2 17 and and CCONJ crl-13979 2 18 interlibrary interlibrary ADJ crl-13979 2 19 cooperation cooperation NOUN crl-13979 2 20 . . PUNCT crl-13979 3 1 thus thus ADV crl-13979 3 2 , , PUNCT crl-13979 3 3 even even ADV crl-13979 3 4 though though SCONJ crl-13979 3 5 they they PRON crl-13979 3 6 have have AUX crl-13979 3 7 taken take VERB crl-13979 3 8 " " PUNCT crl-13979 3 9 standards standard NOUN crl-13979 3 10 for for ADP crl-13979 3 11 college college NOUN crl-13979 3 12 libraries library NOUN crl-13979 3 13 " " PUNCT crl-13979 3 14 a a DET crl-13979 3 15 step step NOUN crl-13979 3 16 further far ADV crl-13979 3 17 in in ADP crl-13979 3 18 some some DET crl-13979 3 19 respects respect NOUN crl-13979 3 20 , , PUNCT crl-13979 3 21 the the DET crl-13979 3 22 guidelines guideline NOUN crl-13979 3 23 leave leave VERB crl-13979 3 24 gaps gap NOUN crl-13979 3 25 that that SCONJ crl-13979 3 26 future future ADJ crl-13979 3 27 sets set NOUN crl-13979 3 28 of of ADP crl-13979 3 29 standards standard NOUN crl-13979 3 30 must must AUX crl-13979 3 31 address.-]asper address.-]asp ADJ crl-13979 3 32 g. g. PROPN crl-13979 3 33 schad schad PROPN crl-13979 3 34 , , PUNCT crl-13979 3 35 wichita wichita PROPN crl-13979 3 36 state state PROPN crl-13979 3 37 university university PROPN crl-13979 3 38 , , PUNCT crl-13979 3 39 kansas kansas PROPN crl-13979 3 40 . . PUNCT crl-13979 4 1 the the DET crl-13979 4 2 marketing marketing NOUN crl-13979 4 3 of of ADP crl-13979 4 4 library library NOUN crl-13979 4 5 atid atid NOUN crl-13979 4 6 information information NOUN crl-13979 4 7 service service NOUN crl-13979 4 8 . . PUNCT crl-13979 5 1 ed ed NOUN crl-13979 5 2 . . PUNCT crl-13979 6 1 by by ADP crl-13979 6 2 blaise blaise PROPN crl-13979 6 3 cronin cronin PROPN crl-13979 6 4 . . PUNCT crl-13979 7 1 london london PROPN crl-13979 7 2 : : PUNCT crl-13979 7 3 aslib aslib PROPN crl-13979 7 4 , , PUNCT crl-13979 7 5 1982 1982 NUM crl-13979 7 6 , , PUNCT crl-13979 7 7 359p 359p NOUN crl-13979 7 8 . . PUNCT crl-13979 8 1 isbn isbn NOUN crl-13979 8 2 0 0 NUM crl-13979 8 3 - - SYM crl-13979 8 4 85142 85142 NUM crl-13979 8 5 - - PUNCT crl-13979 8 6 153 153 NUM crl-13979 8 7 - - SYM crl-13979 8 8 9 9 NUM crl-13979 8 9 . . PUNCT crl-13979 8 10 marketing marketing NOUN crl-13979 8 11 library library NOUN crl-13979 8 12 and and CCONJ crl-13979 8 13 information information NOUN crl-13979 8 14 services service NOUN crl-13979 8 15 seems seem VERB crl-13979 8 16 to to PART crl-13979 8 17 be be AUX crl-13979 8 18 on on ADP crl-13979 8 19 everyone everyone PRON crl-13979 8 20 's 's PART crl-13979 8 21 current current ADJ crl-13979 8 22 agenda agenda NOUN crl-13979 8 23 . . PUNCT crl-13979 9 1 " " PUNCT crl-13979 9 2 techniques technique NOUN crl-13979 9 3 for for ADP crl-13979 9 4 ... ... PUNCT crl-13979 9 5 " " PUNCT crl-13979 9 6 appear appear VERB crl-13979 9 7 on on ADP crl-13979 9 8 the the DET crl-13979 9 9 library library NOUN crl-13979 9 10 and and CCONJ crl-13979 9 11 information information NOUN crl-13979 9 12 science science NOUN crl-13979 9 13 research research NOUN crl-13979 9 14 agenda agenda NOUN crl-13979 9 15 for for ADP crl-13979 9 16 the the DET crl-13979 9 17 1980s 1980 NOUN crl-13979 9 18 developed develop VERB crl-13979 9 19 by by ADP crl-13979 9 20 cuadra cuadra PROPN crl-13979 9 21 associates associate NOUN crl-13979 9 22 for for ADP crl-13979 9 23 the the DET crl-13979 9 24 department department PROPN crl-13979 9 25 of of ADP crl-13979 9 26 education education NOUN crl-13979 9 27 office office NOUN crl-13979 9 28 of of ADP crl-13979 9 29 libraries library NOUN crl-13979 9 30 and and CCONJ crl-13979 9 31 learning learn VERB crl-13979 9 32 technologies technology NOUN crl-13979 9 33 . . PUNCT crl-13979 10 1 special special PROPN crl-13979 10 2 libraries library NOUN crl-13979 10 3 association association NOUN crl-13979 10 4 's 's PART crl-13979 10 5 " " PUNCT crl-13979 10 6 highest high ADJ crl-13979 10 7 priority priority NOUN crl-13979 10 8 issues issue NOUN crl-13979 10 9 " " PUNCT crl-13979 10 10 list list NOUN crl-13979 10 11 refers refer VERB crl-13979 10 12 to to ADP crl-13979 10 13 the the DET crl-13979 10 14 need need NOUN crl-13979 10 15 for for ADP crl-13979 10 16 developing develop VERB crl-13979 10 17 strong strong ADJ crl-13979 10 18 public public ADJ crl-13979 10 19 relations relation NOUN crl-13979 10 20 programs program NOUN crl-13979 10 21 , , PUNCT crl-13979 10 22 and and CCONJ crl-13979 10 23 every every DET crl-13979 10 24 recession recession NOUN crl-13979 10 25 - - PUNCT crl-13979 10 26 conscious conscious ADJ crl-13979 10 27 public public NOUN crl-13979 10 28 , , PUNCT crl-13979 10 29 special special ADJ crl-13979 10 30 , , PUNCT crl-13979 10 31 and and CCONJ crl-13979 10 32 academic academic ADJ crl-13979 10 33 librarian librarian NOUN crl-13979 10 34 has have AUX crl-13979 10 35 begun begin VERB crl-13979 10 36 ruminating ruminate VERB crl-13979 10 37 about about ADP crl-13979 10 38 , , PUNCT crl-13979 10 39 if if SCONJ crl-13979 10 40 not not PART crl-13979 10 41 embracing embrace VERB crl-13979 10 42 wholeheartedly wholeheartedly ADV crl-13979 10 43 , , PUNCT crl-13979 10 44 the the DET crl-13979 10 45 marketing marketing NOUN crl-13979 10 46 concept concept NOUN crl-13979 10 47 . . PUNCT crl-13979 11 1 whether whether SCONJ crl-13979 11 2 you you PRON crl-13979 11 3 agree agree VERB crl-13979 11 4 with with ADP crl-13979 11 5 john john PROPN crl-13979 11 6 berry berry PROPN crl-13979 11 7 that that SCONJ crl-13979 11 8 " " PUNCT crl-13979 11 9 a a DET crl-13979 11 10 library library NOUN crl-13979 11 11 is be AUX crl-13979 11 12 a a DET crl-13979 11 13 necessary necessary ADJ crl-13979 11 14 public public ADJ crl-13979 11 15 service service NOUN crl-13979 11 16 " " PUNCT crl-13979 11 17 and and CCONJ crl-13979 11 18 should should AUX crl-13979 11 19 n't not PART crl-13979 11 20 have have VERB crl-13979 11 21 to to PART crl-13979 11 22 be be AUX crl-13979 11 23 " " PUNCT crl-13979 11 24 sold sell VERB crl-13979 11 25 " " PUNCT crl-13979 11 26 like like ADP crl-13979 11 27 toothpaste toothpaste NOUN crl-13979 11 28 , , PUNCT crl-13979 11 29 or or CCONJ crl-13979 11 30 with with ADP crl-13979 11 31 fred fred ADJ crl-13979 11 32 glazer glazer NOUN crl-13979 11 33 that that SCONJ crl-13979 11 34 " " PUNCT crl-13979 11 35 pap pap NOUN crl-13979 11 36 " " PUNCT crl-13979 11 37 ( ( PUNCT crl-13979 11 38 persuasion persuasion NOUN crl-13979 11 39 , , PUNCT crl-13979 11 40 agitation agitation NOUN crl-13979 11 41 , , PUNCT crl-13979 11 42 participation participation NOUN crl-13979 11 43 ) ) PUNCT crl-13979 11 44 is be AUX crl-13979 11 45 called call VERB crl-13979 11 46 for for ADP crl-13979 11 47 more more ADJ crl-13979 11 48 than than ADP crl-13979 11 49 " " PUNCT crl-13979 11 50 quiet quiet ADJ crl-13979 11 51 dignity dignity NOUN crl-13979 11 52 , , PUNCT crl-13979 11 53 " " PUNCT crl-13979 11 54 this this DET crl-13979 11 55 volume volume NOUN crl-13979 11 56 of of ADP crl-13979 11 57 reprints reprint NOUN crl-13979 11 58 brings bring VERB crl-13979 11 59 it it PRON crl-13979 11 60 all all PRON crl-13979 11 61 together together ADV crl-13979 11 62 and and CCONJ crl-13979 11 63 lets let VERB crl-13979 11 64 you you PRON crl-13979 11 65 decide decide VERB crl-13979 11 66 for for ADP crl-13979 11 67 yourself yourself PRON crl-13979 11 68 what what PRON crl-13979 11 69 marketing marketing NOUN crl-13979 11 70 is be AUX crl-13979 11 71 , , PUNCT crl-13979 11 72 or or CCONJ crl-13979 11 73 can can AUX crl-13979 11 74 be be AUX crl-13979 11 75 , , PUNCT crl-13979 11 76 and and CCONJ crl-13979 11 77 how how SCONJ crl-13979 11 78 important important ADJ crl-13979 11 79 it it PRON crl-13979 11 80 is be AUX crl-13979 11 81 to to ADP crl-13979 11 82 the the DET crl-13979 11 83 future future NOUN crl-13979 11 84 of of ADP crl-13979 11 85 libraries library NOUN crl-13979 11 86 . . PUNCT crl-13979 12 1 blaise blaise NOUN crl-13979 12 2 cronin cronin VERB crl-13979 12 3 has have AUX crl-13979 12 4 selected select VERB crl-13979 12 5 , , PUNCT crl-13979 12 6 organized organize VERB crl-13979 12 7 , , PUNCT crl-13979 12 8 and and CCONJ crl-13979 12 9 intelligently intelligently ADV crl-13979 12 10 introduced introduce VERB crl-13979 12 11 many many ADJ crl-13979 12 12 of of ADP crl-13979 12 13 the the DET crl-13979 12 14 important important ADJ crl-13979 12 15 articles article NOUN crl-13979 12 16 on on ADP crl-13979 12 17 the the DET crl-13979 12 18 subject subject NOUN crl-13979 12 19 . . PUNCT crl-13979 13 1 he he PRON crl-13979 13 2 begins begin VERB crl-13979 13 3 with with ADP crl-13979 13 4 theodore theodore PROPN crl-13979 13 5 leavitt leavitt PROPN crl-13979 13 6 's 's PART crl-13979 13 7 classic classic ADJ crl-13979 13 8 1960 1960 NUM crl-13979 13 9 article article NOUN crl-13979 13 10 from from ADP crl-13979 13 11 the the DET crl-13979 13 12 harvard harvard PROPN crl-13979 13 13 business business NOUN crl-13979 13 14 review review NOUN crl-13979 13 15 , , PUNCT crl-13979 13 16 which which PRON crl-13979 13 17 introduced introduce VERB crl-13979 13 18 the the DET crl-13979 13 19 oft oft ADV crl-13979 13 20 - - PUNCT crl-13979 13 21 paraphrased paraphrase VERB crl-13979 13 22 anecdotes anecdote NOUN crl-13979 13 23 detailing detail VERB crl-13979 13 24 the the DET crl-13979 13 25 demise demise NOUN crl-13979 13 26 of of ADP crl-13979 13 27 the the DET crl-13979 13 28 railroads railroad NOUN crl-13979 13 29 and and CCONJ crl-13979 13 30 the the DET crl-13979 13 31 buggy buggy PROPN crl-13979 13 32 whip whip NOUN crl-13979 13 33 industries industry NOUN crl-13979 13 34 owing owe VERB crl-13979 13 35 to to ADP crl-13979 13 36 a a DET crl-13979 13 37 lack lack NOUN crl-13979 13 38 of of ADP crl-13979 13 39 the the DET crl-13979 13 40 understanding understanding NOUN crl-13979 13 41 that that SCONJ crl-13979 13 42 industry industry NOUN crl-13979 13 43 is be AUX crl-13979 13 44 involved involve VERB crl-13979 13 45 in in ADP crl-13979 13 46 '' '' PUNCT crl-13979 13 47 customersatisfying customersatisfying NOUN crl-13979 13 48 '' '' PUNCT crl-13979 13 49 not not PART crl-13979 13 50 '' '' PUNCT crl-13979 13 51 goods good NOUN crl-13979 13 52 producing produce VERB crl-13979 13 53 '' '' PUNCT crl-13979 13 54 processes process NOUN crl-13979 13 55 . . PUNCT crl-13979 14 1 definitions definition NOUN crl-13979 14 2 of of ADP crl-13979 14 3 the the DET crl-13979 14 4 library library NOUN crl-13979 14 5 user user NOUN crl-13979 14 6 , , PUNCT crl-13979 14 7 nonuser nonuser NOUN crl-13979 14 8 , , PUNCT crl-13979 14 9 and and CCONJ crl-13979 14 10 information information NOUN crl-13979 14 11 consumer consumer NOUN crl-13979 14 12 , , PUNCT crl-13979 14 13 the the DET crl-13979 14 14 variety variety NOUN crl-13979 14 15 of of ADP crl-13979 14 16 library library NOUN crl-13979 14 17 products product NOUN crl-13979 14 18 , , PUNCT crl-13979 14 19 marketing market VERB crl-13979 14 20 recent recent ADJ crl-13979 14 21 publications publication NOUN crl-13979 14 22 83 83 NUM crl-13979 14 23 tools tool NOUN crl-13979 14 24 , , PUNCT crl-13979 14 25 and and CCONJ crl-13979 14 26 techniques technique NOUN crl-13979 14 27 , , PUNCT crl-13979 14 28 the the DET crl-13979 14 29 measures measure NOUN crl-13979 14 30 of of ADP crl-13979 14 31 effectiveness effectiveness NOUN crl-13979 14 32 , , PUNCT crl-13979 14 33 target target NOUN crl-13979 14 34 groups group NOUN crl-13979 14 35 , , PUNCT crl-13979 14 36 and and CCONJ crl-13979 14 37 community community NOUN crl-13979 14 38 analyses analysis NOUN crl-13979 14 39 are be AUX crl-13979 14 40 recurrent recurrent ADJ crl-13979 14 41 topics topic NOUN crl-13979 14 42 for for ADP crl-13979 14 43 discussion discussion NOUN crl-13979 14 44 in in ADP crl-13979 14 45 this this DET crl-13979 14 46 collection collection NOUN crl-13979 14 47 . . PUNCT crl-13979 15 1 in in ADP crl-13979 15 2 this this DET crl-13979 15 3 fourth fourth ADJ crl-13979 15 4 volume volume NOUN crl-13979 15 5 of of ADP crl-13979 15 6 . . PUNCT crl-13979 16 1 the the DET crl-13979 16 2 aslib aslib PROPN crl-13979 16 3 reader reader NOUN crl-13979 16 4 series series PROPN crl-13979 16 5 , , PUNCT crl-13979 16 6 the the DET crl-13979 16 7 editor editor NOUN crl-13979 16 8 has have AUX crl-13979 16 9 limited limit VERB crl-13979 16 10 selection selection NOUN crl-13979 16 11 to to ADP crl-13979 16 12 articles article NOUN crl-13979 16 13 pertaining pertain VERB crl-13979 16 14 to to ADP crl-13979 16 15 the the DET crl-13979 16 16 marketing marketing NOUN crl-13979 16 17 of of ADP crl-13979 16 18 library library NOUN crl-13979 16 19 services service NOUN crl-13979 16 20 ( ( PUNCT crl-13979 16 21 as as ADP crl-13979 16 22 distinct distinct ADJ crl-13979 16 23 from from ADP crl-13979 16 24 the the DET crl-13979 16 25 marketing marketing NOUN crl-13979 16 26 of of ADP crl-13979 16 27 scientific scientific ADJ crl-13979 16 28 and and CCONJ crl-13979 16 29 technical technical ADJ crl-13979 16 30 information information NOUN crl-13979 16 31 ) ) PUNCT crl-13979 16 32 . . PUNCT crl-13979 17 1 each each DET crl-13979 17 2 essay essay NOUN crl-13979 17 3 approaches approach VERB crl-13979 17 4 the the DET crl-13979 17 5 subject subject NOUN crl-13979 17 6 differently differently ADV crl-13979 17 7 and and CCONJ crl-13979 17 8 thus thus ADV crl-13979 17 9 justifies justify VERB crl-13979 17 10 its its PRON crl-13979 17 11 inclusion inclusion NOUN crl-13979 17 12 . . PUNCT crl-13979 18 1 there there PRON crl-13979 18 2 's be VERB crl-13979 18 3 general general ADJ crl-13979 18 4 theory theory NOUN crl-13979 18 5 here here ADV crl-13979 18 6 as as ADV crl-13979 18 7 well well ADV crl-13979 18 8 as as ADP crl-13979 18 9 discussions discussion NOUN crl-13979 18 10 of of ADP crl-13979 18 11 applied apply VERB crl-13979 18 12 marketing marketing NOUN crl-13979 18 13 principles principle NOUN crl-13979 18 14 and and CCONJ crl-13979 18 15 practices practice NOUN crl-13979 18 16 , , PUNCT crl-13979 18 17 and and CCONJ crl-13979 18 18 results result NOUN crl-13979 18 19 of of ADP crl-13979 18 20 research research NOUN crl-13979 18 21 on on ADP crl-13979 18 22 marketing marketing NOUN crl-13979 18 23 methodology methodology NOUN crl-13979 18 24 . . PUNCT crl-13979 19 1 the the DET crl-13979 19 2 book book NOUN crl-13979 19 3 's 's PART crl-13979 19 4 only only ADJ crl-13979 19 5 drawback drawback NOUN crl-13979 19 6 is be AUX crl-13979 19 7 the the DET crl-13979 19 8 reduced reduced ADJ crl-13979 19 9 print print NOUN crl-13979 19 10 of of ADP crl-13979 19 11 many many ADJ crl-13979 19 12 of of ADP crl-13979 19 13 the the DET crl-13979 19 14 articles article NOUN crl-13979 19 15 reproduced reproduce VERB crl-13979 19 16 from from ADP crl-13979 19 17 larger large ADJ crl-13979 19 18 - - PUNCT crl-13979 19 19 format format NOUN crl-13979 19 20 journals journal NOUN crl-13979 19 21 . . PUNCT crl-13979 20 1 although although SCONJ crl-13979 20 2 published publish VERB crl-13979 20 3 by by ADP crl-13979 20 4 aslib aslib PROPN crl-13979 20 5 , , PUNCT crl-13979 20 6 the the DET crl-13979 20 7 majority majority NOUN crl-13979 20 8 of of ADP crl-13979 20 9 articles article NOUN crl-13979 20 10 are be AUX crl-13979 20 11 by by ADP crl-13979 20 12 americans americans PROPN crl-13979 20 13 - - PUNCT crl-13979 20 14 robert robert PROPN crl-13979 20 15 wedgeworth wedgeworth PROPN crl-13979 20 16 , , PUNCT crl-13979 20 17 fay fay PROPN crl-13979 20 18 blake blake PROPN crl-13979 20 19 and and CCONJ crl-13979 20 20 edith edith PROPN crl-13979 20 21 perlmutter perlmutter PROPN crl-13979 20 22 , , PUNCT crl-13979 20 23 shirley shirley NOUN crl-13979 20 24 echelman echelman PROPN crl-13979 20 25 , , PUNCT crl-13979 20 26 douglas douglas PROPN crl-13979 20 27 ferguson ferguson PROPN crl-13979 20 28 , , PUNCT crl-13979 20 29 martha martha PROPN crl-13979 20 30 boaz boaz PROPN crl-13979 20 31 - - PUNCT crl-13979 20 32 these these DET crl-13979 20 33 people people NOUN crl-13979 20 34 will will AUX crl-13979 20 35 be be AUX crl-13979 20 36 instrumental instrumental ADJ crl-13979 20 37 in in ADP crl-13979 20 38 whether whether SCONJ crl-13979 20 39 there there PRON crl-13979 20 40 is be VERB crl-13979 20 41 a a DET crl-13979 20 42 future future ADJ crl-13979 20 43 market market NOUN crl-13979 20 44 for for ADP crl-13979 20 45 libraries library NOUN crl-13979 20 46 and and CCONJ crl-13979 20 47 will will AUX crl-13979 20 48 play play VERB crl-13979 20 49 a a DET crl-13979 20 50 major major ADJ crl-13979 20 51 role role NOUN crl-13979 20 52 in in ADP crl-13979 20 53 how how SCONJ crl-13979 20 54 library library NOUN crl-13979 20 55 service service NOUN crl-13979 20 56 is be AUX crl-13979 20 57 marketed market VERB crl-13979 20 58 . . PUNCT crl-13979 21 1 whether whether SCONJ crl-13979 21 2 your your PRON crl-13979 21 3 interest interest NOUN crl-13979 21 4 is be AUX crl-13979 21 5 in in ADP crl-13979 21 6 '' '' PUNCT crl-13979 21 7 selling sell VERB crl-13979 21 8 '' '' PUNCT crl-13979 21 9 the the DET crl-13979 21 10 necessity necessity NOUN crl-13979 21 11 for for ADP crl-13979 21 12 support support NOUN crl-13979 21 13 of of ADP crl-13979 21 14 the the DET crl-13979 21 15 public public ADJ crl-13979 21 16 library library NOUN crl-13979 21 17 as as ADP crl-13979 21 18 a a DET crl-13979 21 19 free free ADJ crl-13979 21 20 institution institution NOUN crl-13979 21 21 to to ADP crl-13979 21 22 the the DET crl-13979 21 23 taxpayer taxpayer NOUN crl-13979 21 24 , , PUNCT crl-13979 21 25 or or CCONJ crl-13979 21 26 you you PRON crl-13979 21 27 want want VERB crl-13979 21 28 to to PART crl-13979 21 29 focus focus VERB crl-13979 21 30 on on ADP crl-13979 21 31 the the DET crl-13979 21 32 needs need NOUN crl-13979 21 33 of of ADP crl-13979 21 34 your your PRON crl-13979 21 35 academic academic ADJ crl-13979 21 36 patrons patron NOUN crl-13979 21 37 for for ADP crl-13979 21 38 a a DET crl-13979 21 39 computer computer NOUN crl-13979 21 40 searching search VERB crl-13979 21 41 service service NOUN crl-13979 21 42 or or CCONJ crl-13979 21 43 review review VERB crl-13979 21 44 various various ADJ crl-13979 21 45 pricing pricing NOUN crl-13979 21 46 techniques technique NOUN crl-13979 21 47 for for ADP crl-13979 21 48 commercial commercial ADJ crl-13979 21 49 information information NOUN crl-13979 21 50 services service NOUN crl-13979 21 51 , , PUNCT crl-13979 21 52 this this DET crl-13979 21 53 book book NOUN crl-13979 21 54 is be AUX crl-13979 21 55 highly highly ADV crl-13979 21 56 recommended recommend VERB crl-13979 21 57 as as ADP crl-13979 21 58 a a DET crl-13979 21 59 useful useful ADJ crl-13979 21 60 and and CCONJ crl-13979 21 61 important important ADJ crl-13979 21 62 source source NOUN crl-13979 21 63 . . PUNCT crl-13979 22 1 the the DET crl-13979 22 2 reviewer reviewer NOUN crl-13979 22 3 believes believe VERB crl-13979 22 4 with with ADP crl-13979 22 5 the the DET crl-13979 22 6 authors author NOUN crl-13979 22 7 that that SCONJ crl-13979 22 8 the the DET crl-13979 22 9 survival survival NOUN crl-13979 22 10 of of ADP crl-13979 22 11 library library NOUN crl-13979 22 12 services service NOUN crl-13979 22 13 is be AUX crl-13979 22 14 a a DET crl-13979 22 15 real real ADJ crl-13979 22 16 concern concern NOUN crl-13979 22 17 , , PUNCT crl-13979 22 18 and and CCONJ crl-13979 22 19 , , PUNCT crl-13979 22 20 as as SCONJ crl-13979 22 21 levitt levitt NOUN crl-13979 22 22 points point VERB crl-13979 22 23 out out ADP crl-13979 22 24 , , PUNCT crl-13979 22 25 survival survival NOUN crl-13979 22 26 of of ADP crl-13979 22 27 any any DET crl-13979 22 28 service service NOUN crl-13979 22 29 organization organization NOUN crl-13979 22 30 always always ADV crl-13979 22 31 entails entail VERB crl-13979 22 32 market market NOUN crl-13979 22 33 response response NOUN crl-13979 22 34 and and CCONJ crl-13979 22 35 change change NOUN crl-13979 22 36 . . PUNCT crl-13979 23 1 knowing know VERB crl-13979 23 2 your your PRON crl-13979 23 3 user user NOUN crl-13979 23 4 , , PUNCT crl-13979 23 5 knowing know VERB crl-13979 23 6 your your PRON crl-13979 23 7 product product NOUN crl-13979 23 8 potential potential NOUN crl-13979 23 9 , , PUNCT crl-13979 23 10 and and CCONJ crl-13979 23 11 knowing know VERB crl-13979 23 12 how how SCONJ crl-13979 23 13 to to PART crl-13979 23 14 communicate communicate VERB crl-13979 23 15 and and CCONJ crl-13979 23 16 what what PRON crl-13979 23 17 to to PART crl-13979 23 18 change change VERB crl-13979 23 19 are be AUX crl-13979 23 20 the the DET crl-13979 23 21 basic basic ADJ crl-13979 23 22 tenets tenet NOUN crl-13979 23 23 of of ADP crl-13979 23 24 successful successful ADJ crl-13979 23 25 marketing marketing NOUN crl-13979 23 26 - - PUNCT crl-13979 23 27 and and CCONJ crl-13979 23 28 survivalshelley survivalshelley PROPN crl-13979 23 29 phipps phipps PROPN crl-13979 23 30 , , PUNCT crl-13979 23 31 university university PROPN crl-13979 23 32 of of ADP crl-13979 23 33 arizona arizona PROPN crl-13979 23 34 , , PUNCT crl-13979 23 35 tucson tucson NOUN crl-13979 23 36 . . PUNCT crl-13979 24 1 marketing market VERB crl-13979 24 2 the the DET crl-13979 24 3 library library NOUN crl-13979 24 4 . . PUNCT crl-13979 25 1 ed ed NOUN crl-13979 25 2 . . PUNCT crl-13979 26 1 by by ADP crl-13979 26 2 philip philip PROPN crl-13979 26 3 m. m. PROPN crl-13979 26 4 judd judd PROPN crl-13979 26 5 . . PUNCT crl-13979 27 1 newcastle newcastle PROPN crl-13979 27 2 upon upon SCONJ crl-13979 27 3 tyne tyne PROPN crl-13979 27 4 , , PUNCT crl-13979 27 5 england england PROPN crl-13979 27 6 : : PUNCT crl-13979 27 7 association association NOUN crl-13979 27 8 of of ADP crl-13979 27 9 assistant assistant PROPN crl-13979 27 10 librarians librarians PROPN crl-13979 27 11 , , PUNCT crl-13979 27 12 1981 1981 NUM crl-13979 27 13 . . PUNCT crl-13979 28 1 124p 124p NOUN crl-13979 28 2 . . PUNCT crl-13979 29 1 $ $ SYM crl-13979 29 2 11 11 NUM crl-13979 29 3 paper paper NOUN crl-13979 29 4 . . PUNCT crl-13979 30 1 this this DET crl-13979 30 2 slim slim ADJ crl-13979 30 3 , , PUNCT crl-13979 30 4 edited edit VERB crl-13979 30 5 transcription transcription NOUN crl-13979 30 6 of of ADP crl-13979 30 7 a a DET crl-13979 30 8 " " PUNCT crl-13979 30 9 weekend weekend NOUN crl-13979 30 10 school school NOUN crl-13979 30 11 " " PUNCT crl-13979 30 12 leaves leave VERB crl-13979 30 13 much much ADJ crl-13979 30 14 to to PART crl-13979 30 15 be be AUX crl-13979 30 16 desired desire VERB crl-13979 30 17 , , PUNCT crl-13979 30 18 even even ADV crl-13979 30 19 though though SCONJ crl-13979 30 20 there there PRON crl-13979 30 21 are be VERB crl-13979 30 22 some some DET crl-13979 30 23 highly highly ADV crl-13979 30 24 84 84 NUM crl-13979 30 25 college college NOUN crl-13979 30 26 & & CCONJ crl-13979 30 27 research research PROPN crl-13979 30 28 libraries library NOUN crl-13979 30 29 practical practical ADJ crl-13979 30 30 and and CCONJ crl-13979 30 31 sometimes sometimes ADV crl-13979 30 32 profound profound ADJ crl-13979 30 33 ideas idea NOUN crl-13979 30 34 expressed express VERB crl-13979 30 35 throughout throughout ADP crl-13979 30 36 . . PUNCT crl-13979 31 1 print print NOUN crl-13979 31 2 versions version NOUN crl-13979 31 3 of of ADP crl-13979 31 4 oral oral ADJ crl-13979 31 5 presentations presentation NOUN crl-13979 31 6 and and CCONJ crl-13979 31 7 question question NOUN crl-13979 31 8 - - PUNCT crl-13979 31 9 and and CCONJ crl-13979 31 10 - - PUNCT crl-13979 31 11 answer answer NOUN crl-13979 31 12 sessions session NOUN crl-13979 31 13 tend tend VERB crl-13979 31 14 to to PART crl-13979 31 15 depress depress VERB crl-13979 31 16 my my PRON crl-13979 31 17 attention attention NOUN crl-13979 31 18 span span NOUN crl-13979 31 19 . . PUNCT crl-13979 32 1 british british ADJ crl-13979 32 2 idioms idiom NOUN crl-13979 32 3 , , PUNCT crl-13979 32 4 such such ADJ crl-13979 32 5 as as ADP crl-13979 32 6 " " PUNCT crl-13979 32 7 it it PRON crl-13979 32 8 has have AUX crl-13979 32 9 taken take VERB crl-13979 32 10 so so ADV crl-13979 32 11 long long ADV crl-13979 32 12 to to PART crl-13979 32 13 winkle winkle ADJ crl-13979 32 14 [ [ X crl-13979 32 15 librarians librarian NOUN crl-13979 32 16 ] ] X crl-13979 32 17 out out ADV crl-13979 32 18 into into ADP crl-13979 32 19 the the DET crl-13979 32 20 community community NOUN crl-13979 32 21 , , PUNCT crl-13979 32 22 " " PUNCT crl-13979 32 23 are be AUX crl-13979 32 24 delightful delightful ADJ crl-13979 32 25 but but CCONJ crl-13979 32 26 also also ADV crl-13979 32 27 distracting distract VERB crl-13979 32 28 . . PUNCT crl-13979 33 1 i i PRON crl-13979 33 2 always always ADV crl-13979 33 3 find find VERB crl-13979 33 4 it it PRON crl-13979 33 5 hard hard ADJ crl-13979 33 6 to to PART crl-13979 33 7 think think VERB crl-13979 33 8 of of ADP crl-13979 33 9 collections collection NOUN crl-13979 33 10 as as ADP crl-13979 33 11 " " PUNCT crl-13979 33 12 stock stock NOUN crl-13979 33 13 , , PUNCT crl-13979 33 14 " " PUNCT crl-13979 33 15 but but CCONJ crl-13979 33 16 , , PUNCT crl-13979 33 17 then then ADV crl-13979 33 18 , , PUNCT crl-13979 33 19 perhaps perhaps ADV crl-13979 33 20 " " PUNCT crl-13979 33 21 stock stock NOUN crl-13979 33 22 " " PUNCT crl-13979 33 23 is be AUX crl-13979 33 24 a a DET crl-13979 33 25 better well ADJ crl-13979 33 26 term term NOUN crl-13979 33 27 when when SCONJ crl-13979 33 28 entering enter VERB crl-13979 33 29 the the DET crl-13979 33 30 marketing marketing NOUN crl-13979 33 31 game game NOUN crl-13979 33 32 . . PUNCT crl-13979 34 1 these these DET crl-13979 34 2 poorly poorly ADV crl-13979 34 3 bound bind VERB crl-13979 34 4 proceedings proceeding NOUN crl-13979 34 5 wo will AUX crl-13979 34 6 n't not PART crl-13979 34 7 stand stand VERB crl-13979 34 8 very very ADV crl-13979 34 9 much much ADJ crl-13979 34 10 use use NOUN crl-13979 34 11 , , PUNCT crl-13979 34 12 but but CCONJ crl-13979 34 13 then then ADV crl-13979 34 14 the the DET crl-13979 34 15 market market NOUN crl-13979 34 16 is be AUX crl-13979 34 17 slim slim ADJ crl-13979 34 18 in in ADP crl-13979 34 19 the the DET crl-13979 34 20 u.s u.s PROPN crl-13979 34 21 . . PROPN crl-13979 34 22 for for ADP crl-13979 34 23 this this DET crl-13979 34 24 one one NOUN crl-13979 34 25 . . PUNCT crl-13979 35 1 other other ADJ crl-13979 35 2 more more ADV crl-13979 35 3 substantial substantial ADJ crl-13979 35 4 volumes volume NOUN crl-13979 35 5 cover cover VERB crl-13979 35 6 most most ADJ crl-13979 35 7 of of ADP crl-13979 35 8 the the DET crl-13979 35 9 topics topic NOUN crl-13979 35 10 better well ADV crl-13979 35 11 . . PUNCT crl-13979 36 1 '' '' PUNCT crl-13979 36 2 marketing marketing NOUN crl-13979 36 3 concepts concept NOUN crl-13979 36 4 and and CCONJ crl-13979 36 5 the the DET crl-13979 36 6 library library NOUN crl-13979 36 7 '' '' PUNCT crl-13979 36 8 ; ; PUNCT crl-13979 36 9 '' '' PUNCT crl-13979 36 10 assessing assess VERB crl-13979 36 11 community community NOUN crl-13979 36 12 needs need NOUN crl-13979 36 13 '' '' PUNCT crl-13979 36 14 ; ; PUNCT crl-13979 36 15 '' '' PUNCT crl-13979 36 16 deciding decide VERB crl-13979 36 17 priorities priority NOUN crl-13979 36 18 : : PUNCT crl-13979 36 19 rationalizing rationalize VERB crl-13979 36 20 the the DET crl-13979 36 21 library library NOUN crl-13979 36 22 services service NOUN crl-13979 36 23 '' '' PUNCT crl-13979 36 24 ; ; PUNCT crl-13979 36 25 '' '' PUNCT crl-13979 36 26 promoting promote VERB crl-13979 36 27 library library NOUN crl-13979 36 28 services service NOUN crl-13979 36 29 " " PUNCT crl-13979 36 30 ; ; PUNCT crl-13979 36 31 and and CCONJ crl-13979 36 32 " " PUNCT crl-13979 36 33 acquiring acquire VERB crl-13979 36 34 and and CCONJ crl-13979 36 35 allocating allocate VERB crl-13979 36 36 resources resource NOUN crl-13979 36 37 " " PUNCT crl-13979 36 38 are be AUX crl-13979 36 39 the the DET crl-13979 36 40 topics topic NOUN crl-13979 36 41 covered cover VERB crl-13979 36 42 . . PUNCT crl-13979 37 1 even even ADV crl-13979 37 2 the the DET crl-13979 37 3 title title NOUN crl-13979 37 4 has have AUX crl-13979 37 5 appeared appear VERB crl-13979 37 6 on on ADP crl-13979 37 7 many many ADJ crl-13979 37 8 other other ADJ crl-13979 37 9 covers cover NOUN crl-13979 37 10 . . PUNCT crl-13979 38 1 there there PRON crl-13979 38 2 are be VERB crl-13979 38 3 some some DET crl-13979 38 4 provocative provocative ADJ crl-13979 38 5 thoughts thought NOUN crl-13979 38 6 january january PROPN crl-13979 38 7 1984 1984 NUM crl-13979 38 8 contained contain VERB crl-13979 38 9 here here ADV crl-13979 38 10 however however ADV crl-13979 38 11 : : PUNCT crl-13979 38 12 the the DET crl-13979 38 13 implications implication NOUN crl-13979 38 14 for for ADP crl-13979 38 15 the the DET crl-13979 38 16 public public ADJ crl-13979 38 17 library library NOUN crl-13979 38 18 of of ADP crl-13979 38 19 the the DET crl-13979 38 20 growing grow VERB crl-13979 38 21 leisure leisure NOUN crl-13979 38 22 - - PUNCT crl-13979 38 23 services service NOUN crl-13979 38 24 industry industry NOUN crl-13979 38 25 in in ADP crl-13979 38 26 britain britain PROPN crl-13979 38 27 ; ; PUNCT crl-13979 38 28 the the DET crl-13979 38 29 important important ADJ crl-13979 38 30 marketability marketability NOUN crl-13979 38 31 of of ADP crl-13979 38 32 the the DET crl-13979 38 33 expertise expertise NOUN crl-13979 38 34 of of ADP crl-13979 38 35 the the DET crl-13979 38 36 librarians librarian NOUN crl-13979 38 37 ; ; PUNCT crl-13979 38 38 the the DET crl-13979 38 39 challenge challenge NOUN crl-13979 38 40 to to PART crl-13979 38 41 " " PUNCT crl-13979 38 42 have have VERB crl-13979 38 43 the the DET crl-13979 38 44 courage courage NOUN crl-13979 38 45 to to PART crl-13979 38 46 process process VERB crl-13979 38 47 and and CCONJ crl-13979 38 48 evaluate evaluate VERB crl-13979 38 49 information information NOUN crl-13979 38 50 , , PUNCT crl-13979 38 51 if if SCONJ crl-13979 38 52 that that PRON crl-13979 38 53 is be AUX crl-13979 38 54 what what PRON crl-13979 38 55 the the DET crl-13979 38 56 client client NOUN crl-13979 38 57 wants want VERB crl-13979 38 58 '' '' PUNCT crl-13979 38 59 ; ; PUNCT crl-13979 38 60 and and CCONJ crl-13979 38 61 the the DET crl-13979 38 62 importance importance NOUN crl-13979 38 63 of of ADP crl-13979 38 64 separating separate VERB crl-13979 38 65 needs need NOUN crl-13979 38 66 and and CCONJ crl-13979 38 67 wants want VERB crl-13979 38 68 of of ADP crl-13979 38 69 potential potential ADJ crl-13979 38 70 library library NOUN crl-13979 38 71 clients client NOUN crl-13979 38 72 . . PUNCT crl-13979 39 1 undoubtedly undoubtedly ADV crl-13979 39 2 this this PRON crl-13979 39 3 was be AUX crl-13979 39 4 a a DET crl-13979 39 5 worthwhile worthwhile ADJ crl-13979 39 6 weekend weekend NOUN crl-13979 39 7 for for ADP crl-13979 39 8 participants participant NOUN crl-13979 39 9 ; ; PUNCT crl-13979 39 10 much much ADV crl-13979 39 11 in in ADP crl-13979 39 12 the the DET crl-13979 39 13 transcript transcript NOUN crl-13979 39 14 addresses address NOUN crl-13979 39 15 local local ADJ crl-13979 39 16 problems problem NOUN crl-13979 39 17 , , PUNCT crl-13979 39 18 and and CCONJ crl-13979 39 19 the the DET crl-13979 39 20 challenging challenge VERB crl-13979 39 21 questions question NOUN crl-13979 39 22 from from ADP crl-13979 39 23 the the DET crl-13979 39 24 audience audience NOUN crl-13979 39 25 are be AUX crl-13979 39 26 quite quite ADV crl-13979 39 27 refreshing refreshing ADJ crl-13979 39 28 and and CCONJ crl-13979 39 29 indicate indicate VERB crl-13979 39 30 a a DET crl-13979 39 31 serious serious ADJ crl-13979 39 32 concern concern NOUN crl-13979 39 33 for for ADP crl-13979 39 34 the the DET crl-13979 39 35 future future NOUN crl-13979 39 36 of of ADP crl-13979 39 37 the the DET crl-13979 39 38 public public ADJ crl-13979 39 39 library library NOUN crl-13979 39 40 . . PUNCT crl-13979 40 1 marketing market VERB crl-13979 40 2 the the DET crl-13979 40 3 library library NOUN crl-13979 40 4 in in ADP crl-13979 40 5 the the DET crl-13979 40 6 northern northern ADJ crl-13979 40 7 division division NOUN crl-13979 40 8 of of ADP crl-13979 40 9 the the DET crl-13979 40 10 british british ADJ crl-13979 40 11 isles isle NOUN crl-13979 40 12 is be AUX crl-13979 40 13 a a DET crl-13979 40 14 problem problem NOUN crl-13979 40 15 much much ADV crl-13979 40 16 the the DET crl-13979 40 17 same same ADJ crl-13979 40 18 as as ADP crl-13979 40 19 elsewhere elsewhere ADV crl-13979 40 20 , , PUNCT crl-13979 40 21 and and CCONJ crl-13979 40 22 unless unless SCONJ crl-13979 40 23 the the DET crl-13979 40 24 cast cast NOUN crl-13979 40 25 of of ADP crl-13979 40 26 british british ADJ crl-13979 40 27 - - PUNCT crl-13979 40 28 english english ADJ crl-13979 40 29 phrases phrase NOUN crl-13979 40 30 can can AUX crl-13979 40 31 inspirit inspirit VERB crl-13979 40 32 the the DET crl-13979 40 33 material material NOUN crl-13979 40 34 for for ADP crl-13979 40 35 some some DET crl-13979 40 36 readers reader NOUN crl-13979 40 37 better well ADV crl-13979 40 38 than than ADP crl-13979 40 39 other other ADJ crl-13979 40 40 works work NOUN crl-13979 40 41 on on ADP crl-13979 40 42 the the DET crl-13979 40 43 subject subject NOUN crl-13979 40 44 , , PUNCT crl-13979 40 45 i i PRON crl-13979 40 46 'd would AUX crl-13979 40 47 recommend recommend VERB crl-13979 40 48 this this PRON crl-13979 40 49 only only ADV crl-13979 40 50 for for ADP crl-13979 40 51 library library NOUN crl-13979 40 52 school school NOUN crl-13979 40 53 collections collection NOUN crl-13979 40 54 , , PUNCT crl-13979 40 55 i.e. i.e. X crl-13979 40 56 , , PUNCT crl-13979 40 57 " " PUNCT crl-13979 40 58 stocks stock NOUN crl-13979 40 59 . . PUNCT crl-13979 41 1 "-shelley "-shelley NOUN crl-13979 41 2 phipps phipps PROPN crl-13979 41 3 , , PUNCT crl-13979 41 4 university university PROPN crl-13979 41 5 of of ADP crl-13979 41 6 arizona arizona PROPN crl-13979 41 7 , , PUNCT crl-13979 41 8 tucson tucson PROPN crl-13979 41 9 . . PUNCT