id	sid	tid	token	lemma	pos
crl-13536	1	1	college	college	NOUN
crl-13536	1	2	and	and	CCONJ
crl-13536	1	3	research	research	NOUN
crl-13536	1	4	libraries	librarie	VERB
crl-13536	1	5	joyce	joyce	PROPN
crl-13536	1	6	a.	a.	PROPN
crl-13536	1	7	edinger	edinger	PROPN
crl-13536	1	8	marketing	marketing	PROPN
crl-13536	1	9	library	library	NOUN
crl-13536	1	10	services	service	NOUN
crl-13536	1	11	:	:	PUNCT
crl-13536	1	12	strategy	strategy	NOUN
crl-13536	1	13	for	for	ADP
crl-13536	1	14	survival	survival	NOUN
crl-13536	1	15	marketing	marketing	NOUN
crl-13536	1	16	is	be	AUX
crl-13536	1	17	an	an	DET
crl-13536	1	18	activity	activity	NOUN
crl-13536	1	19	that	that	PRON
crl-13536	1	20	has	have	VERB
crl-13536	1	21	relevance	relevance	NOUN
crl-13536	1	22	not	not	PART
crl-13536	1	23	only	only	ADV
crl-13536	1	24	for	for	ADP
crl-13536	1	25	organizations	organization	NOUN
crl-13536	1	26	within	within	ADP
crl-13536	1	27	the	the	DET
crl-13536	1	28	profit	profit	NOUN
crl-13536	1	29	sector	sector	NOUN
crl-13536	1	30	of	of	ADP
crl-13536	1	31	the	the	DET
crl-13536	1	32	economy	economy	NOUN
crl-13536	1	33	but	but	CCONJ
crl-13536	1	34	also	also	ADV
crl-13536	1	35	for	for	ADP
crl-13536	1	36	libraries	library	NOUN
crl-13536	1	37	and	and	CCONJ
crl-13536	1	38	other	other	ADJ
crl-13536	1	39	nonprofit	nonprofit	ADJ
crl-13536	1	40	organizations	organization	NOUN
crl-13536	1	41	.	.	PUNCT
crl-13536	2	1	the	the	DET
crl-13536	2	2	author	author	NOUN
crl-13536	2	3	discusses	discuss	VERB
crl-13536	2	4	the	the	DET
crl-13536	2	5	conditions	condition	NOUN
crl-13536	2	6	necessary	necessary	ADJ
crl-13536	2	7	for	for	ADP
crl-13536	2	8	the	the	DET
crl-13536	2	9	success	success	NOUN
crl-13536	2	10	of	of	ADP
crl-13536	2	11	marketing	marketing	NOUN
crl-13536	2	12	programs	program	NOUN
crl-13536	2	13	within	within	ADP
crl-13536	2	14	libraries	library	NOUN
crl-13536	2	15	and	and	CCONJ
crl-13536	2	16	methods	method	NOUN
crl-13536	2	17	of	of	ADP
crl-13536	2	18	implementing	implement	VERB
crl-13536	2	19	a	a	DET
crl-13536	2	20	formal	formal	ADJ
crl-13536	2	21	marketing	marketing	NOUN
crl-13536	2	22	program	program	NOUN
crl-13536	2	23	.	.	PUNCT
crl-13536	3	1	the	the	DET
crl-13536	3	2	four	four	NUM
crl-13536	3	3	factors	factor	NOUN
crl-13536	3	4	of	of	ADP
crl-13536	3	5	the	the	DET
crl-13536	3	6	marketing	marketing	NOUN
crl-13536	3	7	mix	mix	NOUN
crl-13536	3	8	are	be	AUX
crl-13536	3	9	discussed	discuss	VERB
crl-13536	3	10	,	,	PUNCT
crl-13536	3	11	and	and	CCONJ
crl-13536	3	12	administrative	administrative	ADJ
crl-13536	3	13	decisions	decision	NOUN
crl-13536	3	14	are	be	AUX
crl-13536	3	15	considered	consider	VERB
crl-13536	3	16	within	within	ADP
crl-13536	3	17	the	the	DET
crl-13536	3	18	framework	framework	NOUN
crl-13536	3	19	of	of	ADP
crl-13536	3	20	these	these	DET
crl-13536	3	21	four	four	NUM
crl-13536	3	22	factors	factor	NOUN
crl-13536	3	23	.	.	PUNCT
crl-13536	4	1	it	it	PRON
crl-13536	4	2	is	be	AUX
crl-13536	4	3	concluded	conclude	VERB
crl-13536	4	4	that	that	SCONJ
crl-13536	4	5	each	each	DET
crl-13536	4	6	library	library	NOUN
crl-13536	4	7	must	must	AUX
crl-13536	4	8	determine	determine	VERB
crl-13536	4	9	the	the	DET
crl-13536	4	10	specific	specific	ADJ
crl-13536	4	11	marketing	marketing	NOUN
crl-13536	4	12	mix	mix	NOUN
crl-13536	4	13	that	that	PRON
crl-13536	4	14	will	will	AUX
crl-13536	4	15	be	be	AUX
crl-13536	4	16	of	of	ADP
crl-13536	4	17	optimal	optimal	ADJ
crl-13536	4	18	value	value	NOUN
crl-13536	4	19	to	to	ADP
crl-13536	4	20	its	its	PRON
crl-13536	4	21	patrons	patron	NOUN
crl-13536	4	22	.	.	PUNCT
crl-13536	5	1	marketing	marketing	NOUN
crl-13536	5	2	is	be	AUX
crl-13536	5	3	an	an	DET
crl-13536	5	4	activity	activity	NOUN
crl-13536	5	5	that	that	PRON
crl-13536	5	6	for	for	ADP
crl-13536	5	7	years	year	NOUN
crl-13536	5	8	has	have	AUX
crl-13536	5	9	been	be	AUX
crl-13536	5	10	used	use	VERB
crl-13536	5	11	successfully	successfully	ADV
crl-13536	5	12	within	within	ADP
crl-13536	5	13	the	the	DET
crl-13536	5	14	profit	profit	NOUN
crl-13536	5	15	sector	sector	NOUN
crl-13536	5	16	·	·	PUNCT
crl-13536	5	17	of	of	ADP
crl-13536	5	18	the	the	DET
crl-13536	5	19	economy	economy	NOUN
crl-13536	5	20	to	to	PART
crl-13536	5	21	promote	promote	VERB
crl-13536	5	22	demand	demand	NOUN
crl-13536	5	23	for	for	ADP
crl-13536	5	24	products	product	NOUN
crl-13536	5	25	and	and	CCONJ
crl-13536	5	26	services	service	NOUN
crl-13536	5	27	.	.	PUNCT
crl-13536	6	1	recently	recently	ADV
crl-13536	6	2	,	,	PUNCT
crl-13536	6	3	however	however	ADV
crl-13536	6	4	,	,	PUNCT
crl-13536	6	5	nonprofit	nonprofit	ADJ
crl-13536	6	6	organizations	organization	NOUN
crl-13536	6	7	-	-	PUNCT
crl-13536	6	8	including	include	VERB
crl-13536	6	9	libraries	library	NOUN
crl-13536	6	10	-	-	PUNCT
crl-13536	6	11	have	have	AUX
crl-13536	6	12	come	come	VERB
crl-13536	6	13	to	to	PART
crl-13536	6	14	realize	realize	VERB
crl-13536	6	15	that	that	SCONJ
crl-13536	6	16	marketing	marketing	NOUN
crl-13536	6	17	activities	activity	NOUN
crl-13536	6	18	are	be	AUX
crl-13536	6	19	relevant	relevant	ADJ
crl-13536	6	20	to	to	ADP
crl-13536	6	21	the	the	DET
crl-13536	6	22	management	management	NOUN
crl-13536	6	23	of	of	ADP
crl-13536	6	24	their	their	PRON
crl-13536	6	25	operations	operation	NOUN
crl-13536	6	26	also	also	ADV
crl-13536	6	27	.	.	PUNCT
crl-13536	7	1	the	the	DET
crl-13536	7	2	term	term	NOUN
crl-13536	7	3	marketing	marketing	NOUN
crl-13536	7	4	refers	refer	VERB
crl-13536	7	5	to	to	ADP
crl-13536	7	6	the	the	DET
crl-13536	7	7	effective	effective	ADJ
crl-13536	7	8	management	management	NOUN
crl-13536	7	9	by	by	ADP
crl-13536	7	10	an	an	DET
crl-13536	7	11	organization	organization	NOUN
crl-13536	7	12	of	of	ADP
crl-13536	7	13	its	its	PRON
crl-13536	7	14	exchange	exchange	NOUN
crl-13536	7	15	relations	relation	NOUN
crl-13536	7	16	with	with	ADP
crl-13536	7	17	its	its	PRON
crl-13536	7	18	various	various	ADJ
crl-13536	7	19	publics	public	NOUN
crl-13536	7	20	.	.	PUNCT
crl-13536	8	1	1	1	NUM
crl-13536	8	2	the	the	DET
crl-13536	8	3	obvious	obvious	ADJ
crl-13536	8	4	reason	reason	NOUN
crl-13536	8	5	for	for	SCONJ
crl-13536	8	6	librarians	librarian	NOUN
crl-13536	8	7	to	to	PART
crl-13536	8	8	become	become	VERB
crl-13536	8	9	involved	involved	ADJ
crl-13536	8	10	in	in	ADP
crl-13536	8	11	a	a	DET
crl-13536	8	12	formalized	formalized	ADJ
crl-13536	8	13	effort	effort	NOUN
crl-13536	8	14	of	of	ADP
crl-13536	8	15	this	this	DET
crl-13536	8	16	nature	nature	NOUN
crl-13536	8	17	is	be	AUX
crl-13536	8	18	to	to	PART
crl-13536	8	19	improve	improve	VERB
crl-13536	8	20	the	the	DET
crl-13536	8	21	satisfaction	satisfaction	NOUN
crl-13536	8	22	of	of	ADP
crl-13536	8	23	the	the	DET
crl-13536	8	24	potential	potential	ADJ
crl-13536	8	25	library	library	NOUN
crl-13536	8	26	patron	patron	NOUN
crl-13536	8	27	.	.	PUNCT
crl-13536	9	1	there	there	PRON
crl-13536	9	2	exists	exist	VERB
crl-13536	9	3	a	a	DET
crl-13536	9	4	very	very	ADV
crl-13536	9	5	real	real	ADJ
crl-13536	9	6	tendency	tendency	NOUN
crl-13536	9	7	for	for	SCONJ
crl-13536	9	8	people	people	NOUN
crl-13536	9	9	not	not	PART
crl-13536	9	10	to	to	PART
crl-13536	9	11	ask	ask	VERB
crl-13536	9	12	for	for	ADP
crl-13536	9	13	assistance	assistance	NOUN
crl-13536	9	14	from	from	ADP
crl-13536	9	15	someone	someone	PRON
crl-13536	9	16	else	else	ADV
crl-13536	9	17	,	,	PUNCT
crl-13536	9	18	even	even	ADV
crl-13536	9	19	when	when	SCONJ
crl-13536	9	20	it	it	PRON
crl-13536	9	21	is	be	AUX
crl-13536	9	22	readily	readily	ADV
crl-13536	9	23	obvious	obvious	ADJ
crl-13536	9	24	that	that	SCONJ
crl-13536	9	25	service	service	NOUN
crl-13536	9	26	is	be	AUX
crl-13536	9	27	available	available	ADJ
crl-13536	9	28	and	and	CCONJ
crl-13536	9	29	that	that	SCONJ
crl-13536	9	30	the	the	DET
crl-13536	9	31	person	person	NOUN
crl-13536	9	32	who	who	PRON
crl-13536	9	33	can	can	AUX
crl-13536	9	34	help	help	VERB
crl-13536	9	35	is	be	AUX
crl-13536	9	36	willing	willing	ADJ
crl-13536	9	37	to	to	PART
crl-13536	9	38	help	help	VERB
crl-13536	9	39	.	.	PUNCT
crl-13536	10	1	anyone	anyone	PRON
crl-13536	10	2	who	who	PRON
crl-13536	10	3	has	have	AUX
crl-13536	10	4	assisted	assist	VERB
crl-13536	10	5	patrons	patron	NOUN
crl-13536	10	6	at	at	ADP
crl-13536	10	7	the	the	DET
crl-13536	10	8	reference	reference	NOUN
crl-13536	10	9	desk	desk	NOUN
crl-13536	10	10	has	have	AUX
crl-13536	10	11	encountered	encounter	VERB
crl-13536	10	12	this	this	DET
crl-13536	10	13	attitude	attitude	NOUN
crl-13536	10	14	with	with	ADP
crl-13536	10	15	patrons	patron	NOUN
crl-13536	10	16	who	who	PRON
crl-13536	10	17	preface	preface	VERB
crl-13536	10	18	their	their	PRON
crl-13536	10	19	questions	question	NOUN
crl-13536	10	20	with	with	ADP
crl-13536	10	21	statements	statement	NOUN
crl-13536	10	22	such	such	ADJ
crl-13536	10	23	joyce	joyce	NOUN
crl-13536	10	24	a	a	X
crl-13536	10	25	.	.	PUNCT
crl-13536	11	1	edinger	edinger	NOUN
crl-13536	11	2	is	be	AUX
crl-13536	11	3	a	a	DET
crl-13536	11	4	doctoral	doctoral	ADJ
crl-13536	11	5	student	student	NOUN
crl-13536	11	6	in	in	ADP
crl-13536	11	7	industrial	industrial	ADJ
crl-13536	11	8	/	/	SYM
crl-13536	11	9	organizational	organizational	ADJ
crl-13536	11	10	psychology	psychology	NOUN
crl-13536	11	11	at	at	ADP
crl-13536	11	12	the	the	DET
crl-13536	11	13	university	university	PROPN
crl-13536	11	14	of	of	ADP
crl-13536	11	15	missouri	missouri	PROPN
crl-13536	11	16	-	-	PROPN
crl-13536	11	17	st	st	PROPN
crl-13536	11	18	.	.	PUNCT
crl-13536	11	19	louis	louis	PROPN
crl-13536	11	20	and	and	CCONJ
crl-13536	11	21	technical	technical	PROPN
crl-13536	11	22	assista.nt	assista.nt	X
crl-13536	11	23	in	in	ADP
crl-13536	11	24	the	the	DET
crl-13536	11	25	library	library	NOUN
crl-13536	11	26	's	's	PART
crl-13536	11	27	reference	reference	NOUN
crl-13536	11	28	department	department	NOUN
crl-13536	11	29	.	.	PUNCT
crl-13536	12	1	this	this	DET
crl-13536	12	2	article	article	NOUN
crl-13536	12	3	is	be	AUX
crl-13536	12	4	based	base	VERB
crl-13536	12	5	on	on	ADP
crl-13536	12	6	an	an	DET
crl-13536	12	7	address	address	NOUN
crl-13536	12	8	at	at	ADP
crl-13536	12	9	the	the	DET
crl-13536	12	10	spring	spring	NOUN
crl-13536	12	11	1979	1979	NUM
crl-13536	12	12	conference	conference	NOUN
crl-13536	12	13	of	of	ADP
crl-13536	12	14	the	the	DET
crl-13536	12	15	missouri	missouri	PROPN
crl-13536	12	16	association	association	PROPN
crl-13536	12	17	of	of	ADP
crl-13536	12	18	college	college	PROPN
crl-13536	12	19	and	and	CCONJ
crl-13536	12	20	research	research	NOUN
crl-13536	12	21	libraries	library	NOUN
crl-13536	12	22	.	.	PUNCT
crl-13536	13	1	the	the	DET
crl-13536	13	2	·	·	PUNCT
crl-13536	13	3	author	author	NOUN
crl-13536	13	4	thanks	thank	NOUN
crl-13536	13	5	dana	dana	PROPN
crl-13536	13	6	c	c	PROPN
crl-13536	13	7	.	.	PUNCT
crl-13536	14	1	rooks	rook	NOUN
crl-13536	14	2	and	and	CCONJ
crl-13536	14	3	mary	mary	PROPN
crl-13536	14	4	lou	lou	PROPN
crl-13536	14	5	goodyear	goodyear	PROPN
crl-13536	14	6	for	for	ADP
crl-13536	14	7	helpful	helpful	ADJ
crl-13536	14	8	comments	comment	NOUN
crl-13536	14	9	on	on	ADP
crl-13536	14	10	earlier	early	ADJ
crl-13536	14	11	drafts	draft	NOUN
crl-13536	14	12	of	of	ADP
crl-13536	14	13	the	the	DET
crl-13536	14	14	paper	paper	NOUN
crl-13536	14	15	.	.	PUNCT
crl-13536	15	1	328	328	NUM
crl-13536	16	1	i	i	PRON
crl-13536	16	2	as	as	SCONJ
crl-13536	16	3	,	,	PUNCT
crl-13536	16	4	'	'	PUNCT
crl-13536	16	5	t	t	NOUN
crl-13536	16	6	m	m	VERB
crl-13536	16	7	sorry	sorry	ADJ
crl-13536	16	8	to	to	PART
crl-13536	16	9	bother	bother	VERB
crl-13536	16	10	you	you	PRON
crl-13536	16	11	,	,	PUNCT
crl-13536	16	12	"	"	PUNCT
crl-13536	16	13	or	or	CCONJ
crl-13536	16	14	with	with	ADP
crl-13536	16	15	patrons	patron	NOUN
crl-13536	16	16	who	who	PRON
crl-13536	16	17	spend	spend	VERB
crl-13536	16	18	an	an	DET
crl-13536	16	19	hour	hour	NOUN
crl-13536	16	20	looking	look	VERB
crl-13536	16	21	through	through	ADP
crl-13536	16	22	current	current	ADJ
crl-13536	16	23	issues	issue	NOUN
crl-13536	16	24	of	of	ADP
crl-13536	16	25	periodicals	periodical	NOUN
crl-13536	16	26	before	before	SCONJ
crl-13536	16	27	they	they	PRON
crl-13536	16	28	ask	ask	VERB
crl-13536	16	29	at	at	ADP
crl-13536	16	30	the	the	DET
crl-13536	16	31	reference	reference	NOUN
crl-13536	16	32	desk	desk	NOUN
crl-13536	16	33	how	how	SCONJ
crl-13536	16	34	they	they	PRON
crl-13536	16	35	can	can	AUX
crl-13536	16	36	locate	locate	VERB
crl-13536	16	37	articles	article	NOUN
crl-13536	16	38	on	on	ADP
crl-13536	16	39	a	a	DET
crl-13536	16	40	specific	specific	ADJ
crl-13536	16	41	subject	subject	NOUN
crl-13536	16	42	.	.	PUNCT
crl-13536	17	1	in	in	ADP
crl-13536	17	2	general	general	ADJ
crl-13536	17	3	,	,	PUNCT
crl-13536	17	4	this	this	DET
crl-13536	17	5	type	type	NOUN
crl-13536	17	6	of	of	ADP
crl-13536	17	7	problem	problem	NOUN
crl-13536	17	8	is	be	AUX
crl-13536	17	9	difficult	difficult	ADJ
crl-13536	17	10	to	to	PART
crl-13536	17	11	deal	deal	VERB
crl-13536	17	12	with	with	ADP
crl-13536	17	13	;	;	PUNCT
crl-13536	17	14	however	however	ADV
crl-13536	17	15	,	,	PUNCT
crl-13536	17	16	librarians	librarian	NOUN
crl-13536	17	17	who	who	PRON
crl-13536	17	18	are	be	AUX
crl-13536	17	19	engaged	engage	VERB
crl-13536	17	20	in	in	ADP
crl-13536	17	21	a	a	DET
crl-13536	17	22	serious	serious	ADJ
crl-13536	17	23	marketing	marketing	NOUN
crl-13536	17	24	effort	effort	NOUN
crl-13536	17	25	to	to	PART
crl-13536	17	26	counter	counter	VERB
crl-13536	17	27	such	such	ADJ
crl-13536	17	28	attitudes	attitude	NOUN
crl-13536	17	29	can	can	AUX
crl-13536	17	30	make	make	VERB
crl-13536	17	31	significant	significant	ADJ
crl-13536	17	32	advances	advance	NOUN
crl-13536	17	33	in	in	ADP
crl-13536	17	34	reaching	reach	VERB
crl-13536	17	35	potential	potential	ADJ
crl-13536	17	36	patrons	patron	NOUN
crl-13536	17	37	who	who	PRON
crl-13536	17	38	need	need	VERB
crl-13536	17	39	the	the	DET
crl-13536	17	40	information	information	NOUN
crl-13536	17	41	that	that	PRON
crl-13536	17	42	librarians	librarian	VERB
crl-13536	17	43	can	can	AUX
crl-13536	17	44	provide	provide	VERB
crl-13536	17	45	but	but	CCONJ
crl-13536	17	46	who	who	PRON
crl-13536	17	47	are	be	AUX
crl-13536	17	48	n't	not	PART
crl-13536	17	49	willing	willing	ADJ
crl-13536	17	50	to	to	PART
crl-13536	17	51	ask	ask	VERB
crl-13536	17	52	for	for	ADP
crl-13536	17	53	help	help	NOUN
crl-13536	17	54	and	and	CCONJ
crl-13536	17	55	therefore	therefore	ADV
crl-13536	17	56	are	be	AUX
crl-13536	17	57	n't	not	PART
crl-13536	17	58	being	be	AUX
crl-13536	17	59	satisfied	satisfied	ADJ
crl-13536	17	60	.	.	PUNCT
crl-13536	18	1	a	a	DET
crl-13536	18	2	second	second	ADJ
crl-13536	18	3	reason	reason	NOUN
crl-13536	18	4	for	for	SCONJ
crl-13536	18	5	librarians	librarian	NOUN
crl-13536	18	6	to	to	PART
crl-13536	18	7	become	become	VERB
crl-13536	18	8	actively	actively	ADV
crl-13536	18	9	involved	involve	VERB
crl-13536	18	10	in	in	ADP
crl-13536	18	11	marketing	market	VERB
crl-13536	18	12	their	their	PRON
crl-13536	18	13	library	library	NOUN
crl-13536	18	14	's	's	PART
crl-13536	18	15	services	service	NOUN
crl-13536	18	16	relates	relate	VERB
crl-13536	18	17	to	to	ADP
crl-13536	18	18	the	the	DET
crl-13536	18	19	emphasis	emphasis	NOUN
crl-13536	18	20	on	on	ADP
crl-13536	18	21	accountability	accountability	NOUN
crl-13536	18	22	in	in	ADP
crl-13536	18	23	today	today	NOUN
crl-13536	18	24	'	'	PART
crl-13536	18	25	s	s	PART
crl-13536	18	26	nonprofit	nonprofit	ADJ
crl-13536	18	27	organizations	organization	NOUN
crl-13536	18	28	.	.	PUNCT
crl-13536	19	1	a	a	DET
crl-13536	19	2	number	number	NOUN
crl-13536	19	3	of	of	ADP
crl-13536	19	4	authors	author	NOUN
crl-13536	19	5	have	have	AUX
crl-13536	19	6	emphasized	emphasize	VERB
crl-13536	19	7	the	the	DET
crl-13536	19	8	relationship	relationship	NOUN
crl-13536	19	9	between	between	ADP
crl-13536	19	10	the	the	DET
crl-13536	19	11	actual	actual	ADJ
crl-13536	19	12	contribution	contribution	NOUN
crl-13536	19	13	of	of	ADP
crl-13536	19	14	a	a	DET
crl-13536	19	15	library	library	NOUN
crl-13536	19	16	and	and	CCONJ
crl-13536	19	17	the	the	DET
crl-13536	19	18	amount	amount	NOUN
crl-13536	19	19	of	of	ADP
crl-13536	19	20	funding	funding	NOUN
crl-13536	19	21	received	receive	VERB
crl-13536	19	22	for	for	ADP
crl-13536	19	23	the	the	DET
crl-13536	19	24	library	library	NOUN
crl-13536	19	25	'	'	PART
crl-13536	19	26	s	s	PART
crl-13536	19	27	programs	program	NOUN
crl-13536	19	28	and	and	CCONJ
crl-13536	19	29	services	service	NOUN
crl-13536	19	30	.	.	PUNCT
crl-13536	20	1	dougherty	dougherty	NOUN
crl-13536	20	2	and	and	CCONJ
crl-13536	20	3	blomquist	blomquist	NOUN
crl-13536	20	4	,	,	PUNCT
crl-13536	20	5	for	for	ADP
crl-13536	20	6	example	example	NOUN
crl-13536	20	7	,	,	PUNCT
crl-13536	20	8	suggest	suggest	VERB
crl-13536	20	9	that	that	SCONJ
crl-13536	20	10	a	a	DET
crl-13536	20	11	library	library	NOUN
crl-13536	20	12	's	's	PART
crl-13536	20	13	best	good	ADJ
crl-13536	20	14	defense	defense	NOUN
crl-13536	20	15	against	against	ADP
crl-13536	20	16	budget	budget	NOUN
crl-13536	20	17	cutbacks	cutback	NOUN
crl-13536	20	18	is	be	AUX
crl-13536	20	19	to	to	PART
crl-13536	20	20	become	become	VERB
crl-13536	20	21	an	an	DET
crl-13536	20	22	indispensable	indispensable	ADJ
crl-13536	20	23	source	source	NOUN
crl-13536	20	24	of	of	ADP
crl-13536	20	25	information	information	NOUN
crl-13536	20	26	and	and	CCONJ
crl-13536	20	27	services	service	NOUN
crl-13536	20	28	.	.	PUNCT
crl-13536	21	1	2	2	NUM
crl-13536	21	2	if	if	SCONJ
crl-13536	21	3	the	the	DET
crl-13536	21	4	library	library	NOUN
crl-13536	21	5	is	be	AUX
crl-13536	21	6	seen	see	VERB
crl-13536	21	7	by	by	ADP
crl-13536	21	8	its	its	PRON
crl-13536	21	9	clientele	clientele	NOUN
crl-13536	21	10	and	and	CCONJ
crl-13536	21	11	onlookers	onlooker	NOUN
crl-13536	21	12	as	as	ADP
crl-13536	21	13	vital	vital	ADJ
crl-13536	21	14	to	to	ADP
crl-13536	21	15	the	the	DET
crl-13536	21	16	university	university	NOUN
crl-13536	21	17	or	or	CCONJ
crl-13536	21	18	to	to	ADP
crl-13536	21	19	the	the	DET
crl-13536	21	20	community	community	NOUN
crl-13536	21	21	,	,	PUNCT
crl-13536	21	22	it	it	PRON
crl-13536	21	23	will	will	AUX
crl-13536	21	24	be	be	AUX
crl-13536	21	25	less	less	ADJ
crl-13536	21	26	in	in	ADP
crl-13536	21	27	the	the	DET
crl-13536	21	28	position	position	NOUN
crl-13536	21	29	of	of	ADP
crl-13536	21	30	having	have	VERB
crl-13536	21	31	to	to	PART
crl-13536	21	32	justify	justify	VERB
crl-13536	21	33	the	the	DET
crl-13536	21	34	existence	existence	NOUN
crl-13536	21	35	of	of	ADP
crl-13536	21	36	its	its	PRON
crl-13536	21	37	programs	program	NOUN
crl-13536	21	38	anq	anq	PROPN
crl-13536	21	39	policies	policy	NOUN
crl-13536	21	40	.	.	PUNCT
crl-13536	22	1	if	if	SCONJ
crl-13536	22	2	the	the	DET
crl-13536	22	3	library	library	NOUN
crl-13536	22	4	does	do	AUX
crl-13536	22	5	not	not	PART
crl-13536	22	6	have	have	VERB
crl-13536	22	7	this	this	DET
crl-13536	22	8	kind	kind	NOUN
crl-13536	22	9	of	of	ADP
crl-13536	22	10	support	support	NOUN
crl-13536	22	11	,	,	PUNCT
crl-13536	22	12	it	it	PRON
crl-13536	22	13	will	will	AUX
crl-13536	22	14	continually	continually	ADV
crl-13536	22	15	have	have	VERB
crl-13536	22	16	to	to	PART
crl-13536	22	17	fight	fight	VERB
crl-13536	22	18	to	to	PART
crl-13536	22	19	obtain	obtain	VERB
crl-13536	22	20	the	the	DET
crl-13536	22	21	funding	funding	NOUN
crl-13536	22	22	needed	need	VERB
crl-13536	22	23	to	to	PART
crl-13536	22	24	support	support	VERB
crl-13536	22	25	its	its	PRON
crl-13536	22	26	programs	program	NOUN
crl-13536	22	27	,	,	PUNCT
crl-13536	22	28	and	and	CCONJ
crl-13536	22	29	,	,	PUNCT
crl-13536	22	30	in	in	ADP
crl-13536	22	31	the	the	DET
crl-13536	22	32	long	long	ADJ
crl-13536	22	33	run	run	NOUN
crl-13536	22	34	,	,	PUNCT
crl-13536	22	35	its	its	PRON
crl-13536	22	36	ability	ability	NOUN
crl-13536	22	37	to	to	PART
crl-13536	22	38	provide	provide	VERB
crl-13536	22	39	service	service	NOUN
crl-13536	22	40	to	to	ADP
crl-13536	22	41	the	the	DET
crl-13536	22	42	patron	patron	NOUN
crl-13536	22	43	will	will	AUX
crl-13536	22	44	be	be	AUX
crl-13536	22	45	impaired	impair	VERB
crl-13536	22	46	.	.	PUNCT
crl-13536	23	1	by	by	ADP
crl-13536	23	2	actively	actively	ADV
crl-13536	23	3	marketing	market	VERB
crl-13536	23	4	the	the	DET
crl-13536	23	5	library	library	NOUN
crl-13536	23	6	's	's	PART
crl-13536	23	7	services	service	NOUN
crl-13536	23	8	,	,	PUNCT
crl-13536	23	9	the	the	DET
crl-13536	23	10	library	library	NOUN
crl-13536	23	11	can	can	AUX
crl-13536	23	12	reach	reach	VERB
crl-13536	23	13	more	more	ADJ
crl-13536	23	14	potential	potential	ADJ
crl-13536	23	15	users	user	NOUN
crl-13536	23	16	,	,	PUNCT
crl-13536	23	17	encourage	encourage	VERB
crl-13536	23	18	use	use	NOUN
crl-13536	23	19	of	of	ADP
crl-13536	23	20	the	the	DET
crl-13536	23	21	library	library	NOUN
crl-13536	23	22	's	's	PART
crl-13536	23	23	resources	resource	NOUN
crl-13536	23	24	,	,	PUNCT
crl-13536	23	25	and	and	CCONJ
crl-13536	23	26	work	work	VERB
crl-13536	23	27	toward	toward	ADP
crl-13536	23	28	becoming	become	VERB
crl-13536	23	29	an	an	DET
crl-13536	23	30	indispensable	indispensable	ADJ
crl-13536	23	31	source	source	NOUN
crl-13536	23	32	of	of	ADP
crl-13536	23	33	information	information	NOUN
crl-13536	23	34	for	for	ADP
crl-13536	23	35	the	the	DET
crl-13536	23	36	community	community	NOUN
crl-13536	23	37	.	.	PUNCT
crl-13536	24	1	these	these	PRON
crl-13536	24	2	are	be	AUX
crl-13536	24	3	n't	not	PART
crl-13536	24	4	the	the	DET
crl-13536	24	5	only	only	ADJ
crl-13536	24	6	reasons	reason	NOUN
crl-13536	24	7	for	for	ADP
crl-13536	24	8	engaging	engage	VERB
crl-13536	24	9	in	in	ADP
crl-13536	24	10	the	the	DET
crl-13536	24	11	marketing	marketing	NOUN
crl-13536	24	12	of	of	ADP
crl-13536	24	13	library	library	NOUN
crl-13536	24	14	services	service	NOUN
crl-13536	24	15	but	but	CCONJ
crl-13536	24	16	are	be	AUX
crl-13536	24	17	among	among	ADP
crl-13536	24	18	the	the	DET
crl-13536	24	19	most	most	ADV
crl-13536	24	20	important	important	ADJ
crl-13536	24	21	and	and	CCONJ
crl-13536	24	22	should	should	AUX
crl-13536	24	23	be	be	AUX
crl-13536	24	24	sufficient	sufficient	ADJ
crl-13536	24	25	reason	reason	NOUN
crl-13536	24	26	for	for	SCONJ
crl-13536	24	27	librarians	librarian	NOUN
crl-13536	24	28	to	to	PART
crl-13536	24	29	consider	consider	VERB
crl-13536	24	30	the	the	DET
crl-13536	24	31	possibilities	possibility	NOUN
crl-13536	24	32	offered	offer	VERB
crl-13536	24	33	by	by	ADP
crl-13536	24	34	the	the	DET
crl-13536	24	35	marketing	marketing	NOUN
crl-13536	24	36	of	of	ADP
crl-13536	24	37	library	library	NOUN
crl-13536	24	38	services	service	NOUN
crl-13536	24	39	.	.	PUNCT
crl-13536	25	1	the	the	DET
crl-13536	25	2	remainder	remainder	NOUN
crl-13536	25	3	of	of	ADP
crl-13536	25	4	this	this	DET
crl-13536	25	5	paper	paper	NOUN
crl-13536	25	6	will	will	AUX
crl-13536	25	7	outline	outline	VERB
crl-13536	25	8	the	the	DET
crl-13536	25	9	means	mean	NOUN
crl-13536	25	10	by	by	ADP
crl-13536	25	11	which	which	PRON
crl-13536	25	12	librarians	librarian	NOUN
crl-13536	25	13	can	can	AUX
crl-13536	25	14	become	become	VERB
crl-13536	25	15	actively	actively	ADV
crl-13536	25	16	involved	involve	VERB
crl-13536	25	17	in	in	ADP
crl-13536	25	18	an	an	DET
crl-13536	25	19	effort	effort	NOUN
crl-13536	25	20	to	to	PART
crl-13536	25	21	market	market	VERB
crl-13536	25	22	their	their	PRON
crl-13536	25	23	services	service	NOUN
crl-13536	25	24	.	.	PUNCT
crl-13536	26	1	the	the	DET
crl-13536	26	2	intent	intent	NOUN
crl-13536	26	3	,	,	PUNCT
crl-13536	26	4	however	however	ADV
crl-13536	26	5	,	,	PUNCT
crl-13536	26	6	is	be	AUX
crl-13536	26	7	not	not	PART
crl-13536	26	8	to	to	PART
crl-13536	26	9	offer	offer	VERB
crl-13536	26	10	specific	specific	ADJ
crl-13536	26	11	answers	answer	NOUN
crl-13536	26	12	that	that	PRON
crl-13536	26	13	will	will	AUX
crl-13536	26	14	be	be	AUX
crl-13536	26	15	effective	effective	ADJ
crl-13536	26	16	in	in	ADP
crl-13536	26	17	every	every	DET
crl-13536	26	18	library	library	NOUN
crl-13536	26	19	,	,	PUNCT
crl-13536	26	20	but	but	CCONJ
crl-13536	26	21	rather	rather	ADV
crl-13536	26	22	to	to	PART
crl-13536	26	23	suggest	suggest	VERB
crl-13536	26	24	an	an	DET
crl-13536	26	25	approach	approach	NOUN
crl-13536	26	26	by	by	ADP
crl-13536	26	27	which	which	PRON
crl-13536	26	28	librarians	librarian	NOUN
crl-13536	26	29	can	can	AUX
crl-13536	26	30	begin	begin	VERB
crl-13536	26	31	asking	ask	VERB
crl-13536	26	32	the	the	DET
crl-13536	26	33	right	right	ADJ
crl-13536	26	34	questions	question	NOUN
crl-13536	26	35	and	and	CCONJ
crl-13536	26	36	determine	determine	VERB
crl-13536	26	37	the	the	DET
crl-13536	26	38	appropriate	appropriate	ADJ
crl-13536	26	39	course	course	NOUN
crl-13536	26	40	of	of	ADP
crl-13536	26	41	action	action	NOUN
crl-13536	26	42	in	in	ADP
crl-13536	26	43	their	their	PRON
crl-13536	26	44	own	own	ADJ
crl-13536	26	45	library	library	NOUN
crl-13536	26	46	situation	situation	NOUN
crl-13536	26	47	.	.	PUNCT
crl-13536	27	1	the	the	DET
crl-13536	27	2	marketing	marketing	NOUN
crl-13536	27	3	concept	concept	NOUN
crl-13536	27	4	probably	probably	ADV
crl-13536	27	5	the	the	DET
crl-13536	27	6	main	main	ADJ
crl-13536	27	7	prerequisite	prerequisite	NOUN
crl-13536	27	8	to	to	ADP
crl-13536	27	9	the	the	DET
crl-13536	27	10	success	success	NOUN
crl-13536	27	11	of	of	ADP
crl-13536	27	12	any	any	DET
crl-13536	27	13	marketing	marketing	NOUN
crl-13536	27	14	program	program	NOUN
crl-13536	27	15	within	within	ADP
crl-13536	27	16	an	an	DET
crl-13536	27	17	organization	organization	NOUN
crl-13536	27	18	is	be	AUX
crl-13536	27	19	that	that	SCONJ
crl-13536	27	20	every	every	DET
crl-13536	27	21	member	member	NOUN
crl-13536	27	22	of	of	ADP
crl-13536	27	23	the	the	DET
crl-13536	27	24	organization	organization	NOUN
crl-13536	27	25	become	become	VERB
crl-13536	27	26	committed	committed	ADJ
crl-13536	27	27	to	to	ADP
crl-13536	27	28	what	what	PRON
crl-13536	27	29	has	have	AUX
crl-13536	27	30	been	be	AUX
crl-13536	27	31	termed	term	VERB
crl-13536	27	32	the	the	DET
crl-13536	27	33	"	"	PUNCT
crl-13536	27	34	marketing	marketing	NOUN
crl-13536	27	35	concept	concept	NOUN
crl-13536	27	36	.	.	PUNCT
crl-13536	27	37	"	"	PUNCT
crl-13536	28	1	the	the	DET
crl-13536	28	2	marketing	marketing	NOUN
crl-13536	28	3	concept	concept	NOUN
crl-13536	28	4	is	be	AUX
crl-13536	28	5	defined	define	VERB
crl-13536	28	6	as	as	ADP
crl-13536	28	7	"	"	PUNCT
crl-13536	28	8	a	a	DET
crl-13536	28	9	consumers	consumer	NOUN
crl-13536	28	10	'	'	PART
crl-13536	28	11	needs	need	NOUN
crl-13536	28	12	orientation	orientation	NOUN
crl-13536	28	13	backed	back	VERB
crl-13536	28	14	by	by	ADP
crl-13536	28	15	integrated	integrated	ADJ
crl-13536	28	16	marketing	marketing	NOUN
crl-13536	28	17	aimed	aim	VERB
crl-13536	28	18	at	at	ADP
crl-13536	28	19	generating	generate	VERB
crl-13536	28	20	consumer	consumer	NOUN
crl-13536	28	21	satisfaction	satisfaction	NOUN
crl-13536	28	22	as	as	ADP
crl-13536	28	23	the	the	DET
crl-13536	28	24	key	key	NOUN
crl-13536	28	25	to	to	ADP
crl-13536	28	26	satisfying	satisfy	VERB
crl-13536	28	27	organizational	organizational	ADJ
crl-13536	28	28	goals	goal	NOUN
crl-13536	28	29	,	,	PUNCT
crl-13536	28	30	"	"	PUNCT
crl-13536	28	31	and	and	CCONJ
crl-13536	28	32	calls	call	VERB
crl-13536	28	33	for	for	ADP
crl-13536	28	34	a	a	DET
crl-13536	28	35	basic	basic	ADJ
crl-13536	28	36	reorientation	reorientation	NOUN
crl-13536	28	37	of	of	ADP
crl-13536	28	38	the	the	DET
crl-13536	28	39	organization	organization	NOUN
crl-13536	28	40	from	from	ADP
crl-13536	28	41	looking	look	VERB
crl-13536	28	42	inward	inward	ADV
crl-13536	28	43	toward	toward	ADP
crl-13536	28	44	its	its	PRON
crl-13536	28	45	products	product	NOUN
crl-13536	28	46	and	and	CCONJ
crl-13536	28	47	services	service	NOUN
crl-13536	28	48	to	to	ADP
crl-13536	28	49	looking	look	VERB
crl-13536	28	50	outward	outward	ADV
crl-13536	28	51	toward	toward	ADP
crl-13536	28	52	the	the	DET
crl-13536	28	53	-consumer	-consumer	NOUN
crl-13536	28	54	's	's	PART
crl-13536	28	55	needs	need	NOUN
crl-13536	28	56	.	.	PUNCT
crl-13536	29	1	3	3	NUM
crl-13536	29	2	in	in	ADP
crl-13536	29	3	terms	term	NOUN
crl-13536	29	4	of	of	ADP
crl-13536	29	5	libraries	library	NOUN
crl-13536	29	6	,	,	PUNCT
crl-13536	29	7	this	this	DET
crl-13536	29	8	concept	concept	NOUN
crl-13536	29	9	means	mean	VERB
crl-13536	29	10	a	a	DET
crl-13536	29	11	change	change	NOUN
crl-13536	29	12	of	of	ADP
crl-13536	29	13	attitude	attitude	NOUN
crl-13536	29	14	from	from	ADP
crl-13536	29	15	that	that	PRON
crl-13536	29	16	in	in	ADP
crl-13536	29	17	which	which	PRON
crl-13536	29	18	librarians	librarian	NOUN
crl-13536	29	19	acquire	acquire	VERB
crl-13536	29	20	the	the	DET
crl-13536	29	21	types	type	NOUN
crl-13536	29	22	of	of	ADP
crl-13536	29	23	materials	material	NOUN
crl-13536	29	24	that	that	PRON
crl-13536	29	25	they	they	PRON
crl-13536	29	26	feel	feel	VERB
crl-13536	29	27	are	be	AUX
crl-13536	29	28	appropriate	appropriate	ADJ
crl-13536	29	29	for	for	ADP
crl-13536	29	30	the	the	DET
crl-13536	29	31	collection	collection	NOUN
crl-13536	29	32	,	,	PUNCT
crl-13536	29	33	catalog	catalog	VERB
crl-13536	29	34	them	they	PRON
crl-13536	29	35	,	,	PUNCT
crl-13536	29	36	put	put	VERB
crl-13536	29	37	them	they	PRON
crl-13536	29	38	on	on	ADP
crl-13536	29	39	the	the	DET
crl-13536	29	40	shelves	shelf	NOUN
crl-13536	29	41	,	,	PUNCT
crl-13536	29	42	and	and	CCONJ
crl-13536	29	43	assume	assume	VERB
crl-13536	29	44	patrons	patron	NOUN
crl-13536	29	45	can	can	AUX
crl-13536	29	46	find	find	VERB
crl-13536	29	47	them	they	PRON
crl-13536	29	48	if	if	SCONJ
crl-13536	29	49	they	they	PRON
crl-13536	29	50	want	want	VERB
crl-13536	29	51	them	they	PRON
crl-13536	29	52	.	.	PUNCT
crl-13536	30	1	instead	instead	ADV
crl-13536	30	2	,	,	PUNCT
crl-13536	30	3	it	it	PRON
crl-13536	30	4	must	must	AUX
crl-13536	30	5	be	be	AUX
crl-13536	30	6	acknowledged	acknowledge	VERB
crl-13536	30	7	that	that	SCONJ
crl-13536	30	8	if	if	SCONJ
crl-13536	30	9	patrons	patron	NOUN
crl-13536	30	10	need	need	VERB
crl-13536	30	11	particular	particular	ADJ
crl-13536	30	12	items	item	NOUN
crl-13536	30	13	in	in	ADP
crl-13536	30	14	their	their	PRON
crl-13536	30	15	scholarly	scholarly	ADJ
crl-13536	30	16	pursuits	pursuit	NOUN
crl-13536	30	17	and	and	CCONJ
crl-13536	30	18	they	they	PRON
crl-13536	30	19	are	be	AUX
crl-13536	30	20	in	in	ADP
crl-13536	30	21	the	the	DET
crl-13536	30	22	library	library	NOUN
crl-13536	30	23	's	's	PART
crl-13536	30	24	collection	collection	NOUN
crl-13536	30	25	,	,	PUNCT
crl-13536	30	26	the	the	DET
crl-13536	30	27	patrons	patron	NOUN
crl-13536	30	28	ought	ought	AUX
crl-13536	30	29	to	to	PART
crl-13536	30	30	be	be	AUX
crl-13536	30	31	able	able	ADJ
crl-13536	30	32	to	to	PART
crl-13536	30	33	locate	locate	VERB
crl-13536	30	34	them	they	PRON
crl-13536	30	35	.	.	PUNCT
crl-13536	31	1	if	if	SCONJ
crl-13536	31	2	an	an	DET
crl-13536	31	3	item	item	NOUN
crl-13536	31	4	is	be	AUX
crl-13536	31	5	not	not	PART
crl-13536	31	6	in	in	ADP
crl-13536	31	7	the	the	DET
crl-13536	31	8	collection	collection	NOUN
crl-13536	31	9	,	,	PUNCT
crl-13536	31	10	the	the	DET
crl-13536	31	11	library	library	NOUN
crl-13536	31	12	should	should	AUX
crl-13536	31	13	be	be	AUX
crl-13536	31	14	able	able	ADJ
crl-13536	31	15	to	to	PART
crl-13536	31	16	promarketing	promarkete	VERB
crl-13536	31	17	library	library	NOUN
crl-13536	31	18	services	service	NOUN
crl-13536	31	19	i	i	PRON
crl-13536	31	20	329	329	NUM
crl-13536	31	21	vide	vide	NOUN
crl-13536	31	22	access	access	NOUN
crl-13536	31	23	to	to	ADP
crl-13536	31	24	it	it	PRON
crl-13536	31	25	with	with	ADP
crl-13536	31	26	minimal	minimal	ADJ
crl-13536	31	27	delay	delay	NOUN
crl-13536	31	28	through	through	ADP
crl-13536	31	29	interlibrary	interlibrary	ADJ
crl-13536	31	30	loan	loan	NOUN
crl-13536	31	31	or	or	CCONJ
crl-13536	31	32	a	a	DET
crl-13536	31	33	cooperative	cooperative	ADJ
crl-13536	31	34	agreement	agreement	NOUN
crl-13536	31	35	with	with	ADP
crl-13536	31	36	other	other	ADJ
crl-13536	31	37	libraries	library	NOUN
crl-13536	31	38	.	.	PUNCT
crl-13536	32	1	under	under	ADP
crl-13536	32	2	the	the	DET
crl-13536	32	3	marketing	marketing	NOUN
crl-13536	32	4	concept	concept	NOUN
crl-13536	32	5	,	,	PUNCT
crl-13536	32	6	then	then	ADV
crl-13536	32	7	,	,	PUNCT
crl-13536	32	8	the	the	DET
crl-13536	32	9	patron	patron	NOUN
crl-13536	32	10	is	be	AUX
crl-13536	32	11	the	the	DET
crl-13536	32	12	focus	focus	NOUN
crl-13536	32	13	instead	instead	ADV
crl-13536	32	14	of	of	ADP
crl-13536	32	15	the	the	DET
crl-13536	32	16	librarian	librarian	NOUN
crl-13536	32	17	,	,	PUNCT
crl-13536	32	18	and	and	CCONJ
crl-13536	32	19	the	the	DET
crl-13536	32	20	patron	patron	NOUN
crl-13536	32	21	is	be	AUX
crl-13536	32	22	the	the	DET
crl-13536	32	23	librarian	librarian	NOUN
crl-13536	32	24	's	's	PART
crl-13536	32	25	reason	reason	NOUN
crl-13536	32	26	for	for	ADP
crl-13536	32	27	being	be	AUX
crl-13536	32	28	.	.	PUNCT
crl-13536	33	1	the	the	DET
crl-13536	33	2	marketing	marketing	NOUN
crl-13536	33	3	concept	concept	NOUN
crl-13536	33	4	requires	require	VERB
crl-13536	33	5	integrated	integrated	ADJ
crl-13536	33	6	marketing	marketing	NOUN
crl-13536	33	7	;	;	PUNCT
crl-13536	33	8	the	the	DET
crl-13536	33	9	various	various	ADJ
crl-13536	33	10	departments	department	NOUN
crl-13536	33	11	in	in	ADP
crl-13536	33	12	the	the	DET
crl-13536	33	13	organization	organization	NOUN
crl-13536	33	14	must	must	AUX
crl-13536	33	15	realize	realize	VERB
crl-13536	33	16	that	that	SCONJ
crl-13536	33	17	the	the	DET
crl-13536	33	18	actions	action	NOUN
crl-13536	33	19	they	they	PRON
crl-13536	33	20	take	take	VERB
crl-13536	33	21	have	have	VERB
crl-13536	33	22	a	a	DET
crl-13536	33	23	significant	significant	ADJ
crl-13536	33	24	effect	effect	NOUN
crl-13536	33	25	on	on	ADP
crl-13536	33	26	the	the	DET
crl-13536	33	27	organization	organization	NOUN
crl-13536	33	28	's	's	PART
crl-13536	33	29	ability	ability	NOUN
crl-13536	33	30	to	to	PART
crl-13536	33	31	create	create	VERB
crl-13536	33	32	,	,	PUNCT
crl-13536	33	33	retain	retain	VERB
crl-13536	33	34	,	,	PUNCT
crl-13536	33	35	and	and	CCONJ
crl-13536	33	36	satisfy	satisfy	VERB
crl-13536	33	37	consumers	consumer	NOUN
crl-13536	33	38	.	.	PUNCT
crl-13536	34	1	4	4	NUM
crl-13536	34	2	while	while	SCONJ
crl-13536	34	3	in	in	ADP
crl-13536	34	4	libraries	library	NOUN
crl-13536	34	5	the	the	DET
crl-13536	34	6	public	public	ADJ
crl-13536	34	7	services	service	NOUN
crl-13536	34	8	staff	staff	NOUN
crl-13536	34	9	generally	generally	ADV
crl-13536	34	10	has	have	VERB
crl-13536	34	11	the	the	DET
crl-13536	34	12	bulk	bulk	NOUN
crl-13536	34	13	of	of	ADP
crl-13536	34	14	patron	patron	NOUN
crl-13536	34	15	contact	contact	NOUN
crl-13536	34	16	and	and	CCONJ
crl-13536	34	17	probably	probably	ADV
crl-13536	34	18	does	do	VERB
crl-13536	34	19	the	the	DET
crl-13536	34	20	most	most	ADJ
crl-13536	34	21	to	to	PART
crl-13536	34	22	influence	influence	VERB
crl-13536	34	23	the	the	DET
crl-13536	34	24	patron	patron	NOUN
crl-13536	34	25	's	's	PART
crl-13536	34	26	attitude	attitude	NOUN
crl-13536	34	27	toward	toward	ADP
crl-13536	34	28	the	the	DET
crl-13536	34	29	library	library	NOUN
crl-13536	34	30	,	,	PUNCT
crl-13536	34	31	staff	staff	NOUN
crl-13536	34	32	in	in	ADP
crl-13536	34	33	other	other	ADJ
crl-13536	34	34	areas	area	NOUN
crl-13536	34	35	do	do	AUX
crl-13536	34	36	have	have	VERB
crl-13536	34	37	an	an	DET
crl-13536	34	38	impact	impact	NOUN
crl-13536	34	39	.	.	PUNCT
crl-13536	35	1	technical	technical	ADJ
crl-13536	35	2	services	service	NOUN
crl-13536	35	3	staff	staff	NOUN
crl-13536	35	4	,	,	PUNCT
crl-13536	35	5	for	for	ADP
crl-13536	35	6	instance	instance	NOUN
crl-13536	35	7	,	,	PUNCT
crl-13536	35	8	can	can	AUX
crl-13536	35	9	promote	promote	VERB
crl-13536	35	10	a	a	DET
crl-13536	35	11	patron	patron	NOUN
crl-13536	35	12	service	service	NOUN
crl-13536	35	13	orientation	orientation	NOUN
crl-13536	35	14	by	by	ADP
crl-13536	35	15	rush	rush	NOUN
crl-13536	35	16	processing	processing	NOUN
crl-13536	35	17	a	a	DET
crl-13536	35	18	book	book	NOUN
crl-13536	35	19	for	for	ADP
crl-13536	35	20	a	a	DET
crl-13536	35	21	patron	patron	NOUN
crl-13536	35	22	or	or	CCONJ
crl-13536	35	23	by	by	ADP
crl-13536	35	24	adding	add	VERB
crl-13536	35	25	see	see	VERB
crl-13536	35	26	references	reference	NOUN
crl-13536	35	27	to	to	ADP
crl-13536	35	28	the	the	DET
crl-13536	35	29	subject	subject	ADJ
crl-13536	35	30	catalog	catalog	NOUN
crl-13536	35	31	for	for	ADP
crl-13536	35	32	instances	instance	NOUN
crl-13536	35	33	in	in	ADP
crl-13536	35	34	which	which	PRON
crl-13536	35	35	the	the	DET
crl-13536	35	36	lc	lc	PROPN
crl-13536	35	37	subject	subject	NOUN
crl-13536	35	38	headings	heading	NOUN
crl-13536	35	39	are	be	AUX
crl-13536	35	40	obscure	obscure	ADJ
crl-13536	35	41	.	.	PUNCT
crl-13536	36	1	the	the	DET
crl-13536	36	2	main	main	ADJ
crl-13536	36	3	focus	focus	NOUN
crl-13536	36	4	in	in	ADP
crl-13536	36	5	promoting	promote	VERB
crl-13536	36	6	integrated	integrate	VERB
crl-13536	36	7	marketing	marketing	NOUN
crl-13536	36	8	within	within	ADP
crl-13536	36	9	the	the	DET
crl-13536	36	10	organization	organization	NOUN
crl-13536	36	11	,	,	PUNCT
crl-13536	36	12	then	then	ADV
crl-13536	36	13	,	,	PUNCT
crl-13536	36	14	is	be	AUX
crl-13536	36	15	to	to	PART
crl-13536	36	16	encourage	encourage	VERB
crl-13536	36	17	all	all	DET
crl-13536	36	18	departments	department	NOUN
crl-13536	36	19	to	to	PART
crl-13536	36	20	center	center	VERB
crl-13536	36	21	their	their	PRON
crl-13536	36	22	efforts	effort	NOUN
crl-13536	36	23	on	on	ADP
crl-13536	36	24	maximizing	maximize	VERB
crl-13536	36	25	the	the	DET
crl-13536	36	26	patron	patron	NOUN
crl-13536	36	27	's	's	PART
crl-13536	36	28	satisfaction	satisfaction	NOUN
crl-13536	36	29	.	.	PUNCT
crl-13536	37	1	implementing	implement	VERB
crl-13536	37	2	the	the	DET
crl-13536	37	3	marketing	marketing	NOUN
crl-13536	37	4	program	program	NOUN
crl-13536	37	5	once	once	SCONJ
crl-13536	37	6	the	the	DET
crl-13536	37	7	marketing	marketing	NOUN
crl-13536	37	8	concept	concept	NOUN
crl-13536	37	9	has	have	AUX
crl-13536	37	10	been	be	AUX
crl-13536	37	11	established	establish	VERB
crl-13536	37	12	among	among	ADP
crl-13536	37	13	the	the	DET
crl-13536	37	14	staff	staff	NOUN
crl-13536	37	15	of	of	ADP
crl-13536	37	16	the	the	DET
crl-13536	37	17	organization	organization	NOUN
crl-13536	37	18	-	-	PUNCT
crl-13536	37	19	and	and	CCONJ
crl-13536	37	20	that	that	PRON
crl-13536	37	21	is	be	AUX
crl-13536	37	22	not	not	PART
crl-13536	37	23	an	an	DET
crl-13536	37	24	easy	easy	ADJ
crl-13536	37	25	task	task	NOUN
crl-13536	37	26	to	to	ADP
crl-13536	37	27	accomplish	accomplish	ADJ
crl-13536	37	28	-	-	PUNCT
crl-13536	37	29	the	the	DET
crl-13536	37	30	next	next	ADJ
crl-13536	37	31	step	step	NOUN
crl-13536	37	32	is	be	AUX
crl-13536	37	33	to	to	PART
crl-13536	37	34	analyze	analyze	VERB
crl-13536	37	35	the	the	DET
crl-13536	37	36	current	current	ADJ
crl-13536	37	37	situation	situation	NOUN
crl-13536	37	38	,	,	PUNCT
crl-13536	37	39	assess	assess	VERB
crl-13536	37	40	the	the	DET
crl-13536	37	41	strengths	strength	NOUN
crl-13536	37	42	and	and	CCONJ
crl-13536	37	43	shortcomings	shortcoming	NOUN
crl-13536	37	44	in	in	ADP
crl-13536	37	45	the	the	DET
crl-13536	37	46	library	library	NOUN
crl-13536	37	47	's	's	PART
crl-13536	37	48	current	current	ADJ
crl-13536	37	49	programs	program	NOUN
crl-13536	37	50	and	and	CCONJ
crl-13536	37	51	policies	policy	NOUN
crl-13536	37	52	,	,	PUNCT
crl-13536	37	53	determine	determine	VERB
crl-13536	37	54	the	the	DET
crl-13536	37	55	goals	goal	NOUN
crl-13536	37	56	that	that	PRON
crl-13536	37	57	a	a	DET
crl-13536	37	58	program	program	NOUN
crl-13536	37	59	of	of	ADP
crl-13536	37	60	marketing	marketing	NOUN
crl-13536	37	61	library	library	NOUN
crl-13536	37	62	services	service	NOUN
crl-13536	37	63	should	should	AUX
crl-13536	37	64	accomplish	accomplish	VERB
crl-13536	37	65	,	,	PUNCT
crl-13536	37	66	and	and	CCONJ
crl-13536	37	67	determine	determine	VERB
crl-13536	37	68	the	the	DET
crl-13536	37	69	specific	specific	ADJ
crl-13536	37	70	methods	method	NOUN
crl-13536	37	71	by	by	ADP
crl-13536	37	72	which	which	PRON
crl-13536	37	73	those	those	DET
crl-13536	37	74	goals	goal	NOUN
crl-13536	37	75	can	can	AUX
crl-13536	37	76	be	be	AUX
crl-13536	37	77	achieved	achieve	VERB
crl-13536	37	78	.	.	PUNCT
crl-13536	38	1	these	these	DET
crl-13536	38	2	activities	activity	NOUN
crl-13536	38	3	will	will	AUX
crl-13536	38	4	involve	involve	VERB
crl-13536	38	5	a	a	DET
crl-13536	38	6	significant	significant	ADJ
crl-13536	38	7	amount	amount	NOUN
crl-13536	38	8	of	of	ADP
crl-13536	38	9	staff	staff	NOUN
crl-13536	38	10	time	time	NOUN
crl-13536	38	11	and	and	CCONJ
crl-13536	38	12	resources	resource	NOUN
crl-13536	38	13	.	.	PUNCT
crl-13536	39	1	the	the	DET
crl-13536	39	2	factor	factor	NOUN
crl-13536	39	3	of	of	ADP
crl-13536	39	4	importance	importance	NOUN
crl-13536	39	5	is	be	AUX
crl-13536	39	6	to	to	PART
crl-13536	39	7	make	make	VERB
crl-13536	39	8	certain	certain	ADJ
crl-13536	39	9	that	that	SCONJ
crl-13536	39	10	all	all	DET
crl-13536	39	11	relevant	relevant	ADJ
crl-13536	39	12	aspects	aspect	NOUN
crl-13536	39	13	are	be	AUX
crl-13536	39	14	included	include	VERB
crl-13536	39	15	in	in	ADP
crl-13536	39	16	the	the	DET
crl-13536	39	17	analysis	analysis	NOUN
crl-13536	39	18	;	;	PUNCT
crl-13536	39	19	kotler	kotler	PROPN
crl-13536	39	20	recommends	recommend	VERB
crl-13536	39	21	the	the	DET
crl-13536	39	22	use	use	NOUN
crl-13536	39	23	of	of	ADP
crl-13536	39	24	a	a	DET
crl-13536	39	25	"	"	PUNCT
crl-13536	39	26	systematic	systematic	ADJ
crl-13536	39	27	marketing	marketing	NOUN
crl-13536	39	28	audit	audit	NOUN
crl-13536	39	29	"	"	PUNCT
crl-13536	39	30	to	to	PART
crl-13536	39	31	make	make	VERB
crl-13536	39	32	certain	certain	ADJ
crl-13536	39	33	that	that	SCONJ
crl-13536	39	34	no	no	DET
crl-13536	39	35	relevant	relevant	ADJ
crl-13536	39	36	aspects	aspect	NOUN
crl-13536	39	37	are	be	AUX
crl-13536	39	38	omitted	omit	VERB
crl-13536	39	39	.	.	PUNCT
crl-13536	40	1	5	5	NUM
crl-13536	40	2	briefly	briefly	ADV
crl-13536	40	3	,	,	PUNCT
crl-13536	40	4	the	the	DET
crl-13536	40	5	first	first	ADJ
crl-13536	40	6	task	task	NOUN
crl-13536	40	7	in	in	ADP
crl-13536	40	8	such	such	DET
crl-13536	40	9	an	an	DET
crl-13536	40	10	audit	audit	NOUN
crl-13536	40	11	is	be	AUX
crl-13536	40	12	to	to	PART
crl-13536	40	13	look	look	VERB
crl-13536	40	14	at	at	ADP
crl-13536	40	15	the	the	DET
crl-13536	40	16	environmental	environmental	ADJ
crl-13536	40	17	factors	factor	NOUN
crl-13536	40	18	affecting	affect	VERB
crl-13536	40	19	the	the	DET
crl-13536	40	20	organization	organization	NOUN
crl-13536	40	21	.	.	PUNCT
crl-13536	41	1	it	it	PRON
crl-13536	41	2	involves	involve	VERB
crl-13536	41	3	questions	question	NOUN
crl-13536	41	4	such	such	ADJ
crl-13536	41	5	as	as	ADP
crl-13536	41	6	:	:	PUNCT
crl-13536	41	7	"	"	PUNCT
crl-13536	41	8	who	who	PRON
crl-13536	41	9	comprises	comprise	VERB
crl-13536	41	10	the	the	DET
crl-13536	41	11	organization	organization	NOUN
crl-13536	41	12	's	's	PART
crl-13536	41	13	clientele	clientele	NOUN
crl-13536	41	14	?	?	PUNCT
crl-13536	41	15	"	"	PUNCT
crl-13536	42	1	and	and	CCONJ
crl-13536	42	2	"	"	PUNCT
crl-13536	42	3	what	what	PRON
crl-13536	42	4	are	be	AUX
crl-13536	42	5	the	the	DET
crl-13536	42	6	present	present	ADJ
crl-13536	42	7	and	and	CCONJ
crl-13536	42	8	expected	expect	VERB
crl-13536	42	9	future	future	ADJ
crl-13536	42	10	size	size	NOUN
crl-13536	42	11	,	,	PUNCT
crl-13536	42	12	characteristics	characteristic	NOUN
crl-13536	42	13	,	,	PUNCT
crl-13536	42	14	and	and	CCONJ
crl-13536	42	15	demands	demand	NOUN
crl-13536	42	16	of	of	ADP
crl-13536	42	17	the	the	DET
crl-13536	42	18	clientele	clientele	NOUN
crl-13536	42	19	?	?	PUNCT
crl-13536	42	20	"	"	PUNCT
crl-13536	42	21	in	in	ADP
crl-13536	42	22	a	a	DET
crl-13536	42	23	university	university	NOUN
crl-13536	42	24	330	330	NUM
crl-13536	42	25	i	i	PROPN
crl-13536	42	26	college	college	PROPN
crl-13536	42	27	&	&	CCONJ
crl-13536	42	28	research	research	PROPN
crl-13536	42	29	libraries	librarie	VERB
crl-13536	42	30	•	•	ADJ
crl-13536	42	31	july	july	PROPN
crl-13536	42	32	1980	1980	NUM
crl-13536	42	33	setting	setting	NOUN
crl-13536	42	34	,	,	PUNCT
crl-13536	42	35	for	for	ADP
crl-13536	42	36	instance	instance	NOUN
crl-13536	42	37	,	,	PUNCT
crl-13536	42	38	the	the	DET
crl-13536	42	39	library	library	NOUN
crl-13536	42	40	might	might	AUX
crl-13536	42	41	do	do	VERB
crl-13536	42	42	well	well	ADV
crl-13536	42	43	to	to	PART
crl-13536	42	44	ask	ask	VERB
crl-13536	42	45	what	what	PRON
crl-13536	42	46	degree	degree	NOUN
crl-13536	42	47	programs	program	NOUN
crl-13536	42	48	are	be	AUX
crl-13536	42	49	being	be	AUX
crl-13536	42	50	planned	plan	VERB
crl-13536	42	51	for	for	ADP
crl-13536	42	52	the	the	DET
crl-13536	42	53	next	next	ADJ
crl-13536	42	54	fiveor	fiveor	PROPN
crl-13536	42	55	ten	ten	NUM
crl-13536	42	56	-	-	PUNCT
crl-13536	42	57	year	year	NOUN
crl-13536	42	58	period	period	NOUN
crl-13536	42	59	in	in	ADP
crl-13536	42	60	order	order	NOUN
crl-13536	42	61	that	that	SCONJ
crl-13536	42	62	it	it	PRON
crl-13536	42	63	may	may	AUX
crl-13536	42	64	anticipate	anticipate	VERB
crl-13536	42	65	demands	demand	NOUN
crl-13536	42	66	that	that	PRON
crl-13536	42	67	will	will	AUX
crl-13536	42	68	be	be	AUX
crl-13536	42	69	placed	place	VERB
crl-13536	42	70	on	on	ADP
crl-13536	42	71	it	it	PRON
crl-13536	42	72	in	in	ADP
crl-13536	42	73	the	the	DET
crl-13536	42	74	future	future	NOUN
crl-13536	42	75	.	.	PUNCT
crl-13536	43	1	the	the	DET
crl-13536	43	2	factor	factor	NOUN
crl-13536	43	3	to	to	PART
crl-13536	43	4	be	be	AUX
crl-13536	43	5	kept	keep	VERB
crl-13536	43	6	in	in	ADP
crl-13536	43	7	mind	mind	NOUN
crl-13536	43	8	at	at	ADP
crl-13536	43	9	this	this	DET
crl-13536	43	10	stage	stage	NOUN
crl-13536	43	11	is	be	AUX
crl-13536	43	12	the	the	DET
crl-13536	43	13	importance	importance	NOUN
crl-13536	43	14	of	of	ADP
crl-13536	43	15	acquiring	acquire	VERB
crl-13536	43	16	factual	factual	ADJ
crl-13536	43	17	information	information	NOUN
crl-13536	43	18	rather	rather	ADV
crl-13536	43	19	than	than	ADP
crl-13536	43	20	falling	fall	VERB
crl-13536	43	21	victim	victim	NOUN
crl-13536	43	22	to	to	ADP
crl-13536	43	23	erroneous	erroneous	ADJ
crl-13536	43	24	assumptions	assumption	NOUN
crl-13536	43	25	.	.	PUNCT
crl-13536	44	1	the	the	DET
crl-13536	44	2	second	second	ADJ
crl-13536	44	3	stage	stage	NOUN
crl-13536	44	4	of	of	ADP
crl-13536	44	5	a	a	DET
crl-13536	44	6	marketing	marketing	NOUN
crl-13536	44	7	audit	audit	NOUN
crl-13536	44	8	involves	involve	VERB
crl-13536	44	9	an	an	DET
crl-13536	44	10	assessment	assessment	NOUN
crl-13536	44	11	of	of	ADP
crl-13536	44	12	the	the	DET
crl-13536	44	13	organization	organization	NOUN
crl-13536	44	14	's	's	PART
crl-13536	44	15	current	current	ADJ
crl-13536	44	16	marketing	marketing	NOUN
crl-13536	44	17	system	system	NOUN
crl-13536	44	18	and	and	CCONJ
crl-13536	44	19	centers	center	NOUN
crl-13536	44	20	on	on	ADP
crl-13536	44	21	the	the	DET
crl-13536	44	22	general	general	ADJ
crl-13536	44	23	requirements	requirement	NOUN
crl-13536	44	24	of	of	ADP
crl-13536	44	25	a	a	DET
crl-13536	44	26	marketing	marketing	NOUN
crl-13536	44	27	program	program	NOUN
crl-13536	44	28	for	for	ADP
crl-13536	44	29	the	the	DET
crl-13536	44	30	organization	organization	NOUN
crl-13536	44	31	,	,	PUNCT
crl-13536	44	32	the	the	DET
crl-13536	44	33	organization	organization	NOUN
crl-13536	44	34	's	's	PART
crl-13536	44	35	long	long	ADJ
crl-13536	44	36	-	-	PUNCT
crl-13536	44	37	term	term	NOUN
crl-13536	44	38	and	and	CCONJ
crl-13536	44	39	short	short	ADJ
crl-13536	44	40	-	-	PUNCT
crl-13536	44	41	term	term	NOUN
crl-13536	44	42	objectives	objective	NOUN
crl-13536	44	43	as	as	SCONJ
crl-13536	44	44	determined	determine	VERB
crl-13536	44	45	by	by	ADP
crl-13536	44	46	the	the	DET
crl-13536	44	47	earlier	early	ADJ
crl-13536	44	48	analysis	analysis	NOUN
crl-13536	44	49	of	of	ADP
crl-13536	44	50	the	the	DET
crl-13536	44	51	organization	organization	NOUN
crl-13536	44	52	's	's	PART
crl-13536	44	53	environment	environment	NOUN
crl-13536	44	54	,	,	PUNCT
crl-13536	44	55	and	and	CCONJ
crl-13536	44	56	the	the	DET
crl-13536	44	57	optimal	optimal	ADJ
crl-13536	44	58	allocation	allocation	NOUN
crl-13536	44	59	of	of	ADP
crl-13536	44	60	resources	resource	NOUN
crl-13536	44	61	-	-	PUNCT
crl-13536	44	62	to	to	ADP
crl-13536	44	63	patron	patron	NOUN
crl-13536	44	64	service	service	NOUN
crl-13536	44	65	aspects	aspect	NOUN
crl-13536	44	66	versus	versus	ADP
crl-13536	44	67	acquisitions	acquisition	NOUN
crl-13536	44	68	,	,	PUNCT
crl-13536	44	69	for	for	ADP
crl-13536	44	70	instance	instance	NOUN
crl-13536	44	71	.	.	PUNCT
crl-13536	45	1	the	the	DET
crl-13536	45	2	objectives	objective	NOUN
crl-13536	45	3	identified	identify	VERB
crl-13536	45	4	in	in	ADP
crl-13536	45	5	this	this	DET
crl-13536	45	6	phase	phase	NOUN
crl-13536	45	7	of	of	ADP
crl-13536	45	8	the	the	DET
crl-13536	45	9	marketing	marketing	NOUN
crl-13536	45	10	audit	audit	NOUN
crl-13536	45	11	might	might	AUX
crl-13536	45	12	focus	focus	VERB
crl-13536	45	13	on	on	ADP
crl-13536	45	14	increasing	increase	VERB
crl-13536	45	15	the	the	DET
crl-13536	45	16	community	community	NOUN
crl-13536	45	17	's	's	PART
crl-13536	45	18	awareness	awareness	NOUN
crl-13536	45	19	of	of	ADP
crl-13536	45	20	library	library	NOUN
crl-13536	45	21	services	service	NOUN
crl-13536	45	22	,	,	PUNCT
crl-13536	45	23	facilitating	facilitate	VERB
crl-13536	45	24	patron	patron	NOUN
crl-13536	45	25	access	access	NOUN
crl-13536	45	26	to	to	ADP
crl-13536	45	27	the	the	DET
crl-13536	45	28	collection	collection	NOUN
crl-13536	45	29	,	,	PUNCT
crl-13536	45	30	increasing	increase	VERB
crl-13536	45	31	library	library	NOUN
crl-13536	45	32	instruction	instruction	NOUN
crl-13536	45	33	,	,	PUNCT
crl-13536	45	34	or	or	CCONJ
crl-13536	45	35	any	any	PRON
crl-13536	45	36	of	of	ADP
crl-13536	45	37	a	a	DET
crl-13536	45	38	number	number	NOUN
crl-13536	45	39	of	of	ADP
crl-13536	45	40	other	other	ADJ
crl-13536	45	41	areas	area	NOUN
crl-13536	45	42	.	.	PUNCT
crl-13536	46	1	each	each	DET
crl-13536	46	2	library	library	NOUN
crl-13536	46	3	's	's	PART
crl-13536	46	4	goals	goal	NOUN
crl-13536	46	5	and	and	CCONJ
crl-13536	46	6	plans	plan	NOUN
crl-13536	46	7	for	for	ADP
crl-13536	46	8	action	action	NOUN
crl-13536	46	9	will	will	AUX
crl-13536	46	10	differ	differ	VERB
crl-13536	46	11	because	because	SCONJ
crl-13536	46	12	of	of	ADP
crl-13536	46	13	situational	situational	ADJ
crl-13536	46	14	needs	need	NOUN
crl-13536	46	15	and	and	CCONJ
crl-13536	46	16	financial	financial	ADJ
crl-13536	46	17	constraints	constraint	NOUN
crl-13536	46	18	.	.	PUNCT
crl-13536	47	1	the	the	DET
crl-13536	47	2	final	final	ADJ
crl-13536	47	3	phase	phase	NOUN
crl-13536	47	4	of	of	ADP
crl-13536	47	5	the	the	DET
crl-13536	47	6	marketing	marketing	NOUN
crl-13536	47	7	audit	audit	NOUN
crl-13536	47	8	involves	involve	VERB
crl-13536	47	9	a	a	DET
crl-13536	47	10	continual	continual	ADJ
crl-13536	47	11	reassessment	reassessment	NOUN
crl-13536	47	12	of	of	ADP
crl-13536	47	13	all	all	DET
crl-13536	47	14	factors	factor	NOUN
crl-13536	47	15	involved	involve	VERB
crl-13536	47	16	in	in	ADP
crl-13536	47	17	the	the	DET
crl-13536	47	18	general	general	ADJ
crl-13536	47	19	marketing	marketing	NOUN
crl-13536	47	20	program	program	NOUN
crl-13536	47	21	chosen	choose	VERB
crl-13536	47	22	by	by	ADP
crl-13536	47	23	the	the	DET
crl-13536	47	24	organization	organization	NOUN
crl-13536	47	25	,	,	PUNCT
crl-13536	47	26	including	include	VERB
crl-13536	47	27	the	the	DET
crl-13536	47	28	continual	continual	ADJ
crl-13536	47	29	monitoring	monitoring	NOUN
crl-13536	47	30	of	of	ADP
crl-13536	47	31	the	the	DET
crl-13536	47	32	effectiveness	effectiveness	NOUN
crl-13536	47	33	of	of	ADP
crl-13536	47	34	each	each	DET
crl-13536	47	35	aspect	aspect	NOUN
crl-13536	47	36	of	of	ADP
crl-13536	47	37	the	the	DET
crl-13536	47	38	program	program	NOUN
crl-13536	47	39	and	and	CCONJ
crl-13536	47	40	revision	revision	NOUN
crl-13536	47	41	of	of	ADP
crl-13536	47	42	the	the	DET
crl-13536	47	43	organization	organization	NOUN
crl-13536	47	44	's	's	PART
crl-13536	47	45	goals	goal	NOUN
crl-13536	47	46	as	as	SCONJ
crl-13536	47	47	required	require	VERB
crl-13536	47	48	.	.	PUNCT
crl-13536	48	1	the	the	DET
crl-13536	48	2	marketing	marketing	NOUN
crl-13536	48	3	mix	mix	VERB
crl-13536	48	4	the	the	DET
crl-13536	48	5	idea	idea	NOUN
crl-13536	48	6	of	of	ADP
crl-13536	48	7	a	a	DET
crl-13536	48	8	systematic	systematic	ADJ
crl-13536	48	9	marketing	marketing	NOUN
crl-13536	48	10	audit	audit	NOUN
crl-13536	48	11	provides	provide	VERB
crl-13536	48	12	a	a	DET
crl-13536	48	13	theoretically	theoretically	ADV
crl-13536	48	14	sound	sound	ADJ
crl-13536	48	15	basis	basis	NOUN
crl-13536	48	16	for	for	ADP
crl-13536	48	17	organizing	organize	VERB
crl-13536	48	18	a	a	DET
crl-13536	48	19	marketing	marketing	NOUN
crl-13536	48	20	program	program	NOUN
crl-13536	48	21	in	in	ADP
crl-13536	48	22	the	the	DET
crl-13536	48	23	organization	organization	NOUN
crl-13536	48	24	.	.	PUNCT
crl-13536	49	1	from	from	ADP
crl-13536	49	2	an	an	DET
crl-13536	49	3	examination	examination	NOUN
crl-13536	49	4	of	of	ADP
crl-13536	49	5	the	the	DET
crl-13536	49	6	activities	activity	NOUN
crl-13536	49	7	involved	involve	VERB
crl-13536	49	8	in	in	ADP
crl-13536	49	9	such	such	DET
crl-13536	49	10	an	an	DET
crl-13536	49	11	exercise	exercise	NOUN
crl-13536	49	12	it	it	PRON
crl-13536	49	13	becomes	become	VERB
crl-13536	49	14	apparent	apparent	ADJ
crl-13536	49	15	that	that	SCONJ
crl-13536	49	16	the	the	DET
crl-13536	49	17	marketing	marketing	NOUN
crl-13536	49	18	of	of	ADP
crl-13536	49	19	library	library	NOUN
crl-13536	49	20	services	service	NOUN
crl-13536	49	21	requires	require	VERB
crl-13536	49	22	a	a	DET
crl-13536	49	23	total	total	ADJ
crl-13536	49	24	organizational	organizational	ADJ
crl-13536	49	25	effort	effort	NOUN
crl-13536	49	26	that	that	PRON
crl-13536	49	27	must	must	AUX
crl-13536	49	28	originate	originate	VERB
crl-13536	49	29	with	with	ADP
crl-13536	49	30	top	top	ADJ
crl-13536	49	31	management	management	NOUN
crl-13536	49	32	and	and	CCONJ
crl-13536	49	33	spread	spread	VERB
crl-13536	49	34	throughout	throughout	ADP
crl-13536	49	35	the	the	DET
crl-13536	49	36	organizational	organizational	ADJ
crl-13536	49	37	hierarchy	hierarchy	NOUN
crl-13536	49	38	.	.	PUNCT
crl-13536	50	1	it	it	PRON
crl-13536	50	2	also	also	ADV
crl-13536	50	3	becomes	become	VERB
crl-13536	50	4	obvious	obvious	ADJ
crl-13536	50	5	that	that	SCONJ
crl-13536	50	6	a	a	DET
crl-13536	50	7	marketing	marketing	NOUN
crl-13536	50	8	effort	effort	NOUN
crl-13536	50	9	involves	involve	VERB
crl-13536	50	10	more	more	ADJ
crl-13536	50	11	than	than	ADP
crl-13536	50	12	just	just	ADV
crl-13536	50	13	the	the	DET
crl-13536	50	14	advertising	advertising	NOUN
crl-13536	50	15	or	or	CCONJ
crl-13536	50	16	promotion	promotion	NOUN
crl-13536	50	17	of	of	ADP
crl-13536	50	18	existing	exist	VERB
crl-13536	50	19	services	service	NOUN
crl-13536	50	20	.	.	PUNCT
crl-13536	51	1	in	in	ADP
crl-13536	51	2	fact	fact	NOUN
crl-13536	51	3	,	,	PUNCT
crl-13536	51	4	with	with	ADP
crl-13536	51	5	the	the	DET
crl-13536	51	6	general	general	ADJ
crl-13536	51	7	information	information	NOUN
crl-13536	51	8	derived	derive	VERB
crl-13536	51	9	from	from	ADP
crl-13536	51	10	an	an	DET
crl-13536	51	11	exercise	exercise	NOUN
crl-13536	51	12	such	such	ADJ
crl-13536	51	13	as	as	ADP
crl-13536	51	14	the	the	DET
crl-13536	51	15	marketing	marketing	NOUN
crl-13536	51	16	audit	audit	NOUN
crl-13536	51	17	,	,	PUNCT
crl-13536	51	18	a	a	DET
crl-13536	51	19	specific	specific	ADJ
crl-13536	51	20	strategy	strategy	NOUN
crl-13536	51	21	-	-	PUNCT
crl-13536	51	22	or	or	CCONJ
crl-13536	51	23	what	what	PRON
crl-13536	51	24	is	be	AUX
crl-13536	51	25	termed	term	VERB
crl-13536	51	26	an	an	DET
crl-13536	51	27	appropriate	appropriate	ADJ
crl-13536	51	28	"	"	PUNCT
crl-13536	51	29	marketing	marketing	NOUN
crl-13536	51	30	mix	mix	NOUN
crl-13536	51	31	"	"	PUNCT
crl-13536	51	32	of	of	ADP
crl-13536	51	33	product	product	NOUN
crl-13536	51	34	,	,	PUNCT
crl-13536	51	35	place	place	NOUN
crl-13536	51	36	of	of	ADP
crl-13536	51	37	distribution	distribution	NOUN
crl-13536	51	38	,	,	PUNCT
crl-13536	51	39	price	price	NOUN
crl-13536	51	40	,	,	PUNCT
crl-13536	51	41	and	and	CCONJ
crl-13536	51	42	promotion	promotion	NOUN
crl-13536	51	43	factors	factor	NOUN
crl-13536	51	44	-	-	PUNCT
crl-13536	51	45	can	can	AUX
crl-13536	51	46	be	be	AUX
crl-13536	51	47	formulated	formulate	VERB
crl-13536	51	48	in	in	ADP
crl-13536	51	49	order	order	NOUN
crl-13536	51	50	to	to	PART
crl-13536	51	51	achieve	achieve	VERB
crl-13536	51	52	the	the	DET
crl-13536	51	53	goals	goal	NOUN
crl-13536	51	54	that	that	PRON
crl-13536	51	55	have	have	AUX
crl-13536	51	56	been	be	AUX
crl-13536	51	57	identified	identify	VERB
crl-13536	51	58	.	.	PUNCT
crl-13536	52	1	although	although	SCONJ
crl-13536	52	2	on	on	ADP
crl-13536	52	3	the	the	DET
crl-13536	52	4	surface	surface	NOUN
crl-13536	52	5	the	the	DET
crl-13536	52	6	promotion	promotion	NOUN
crl-13536	52	7	factor	factor	NOUN
crl-13536	52	8	has	have	VERB
crl-13536	52	9	the	the	DET
crl-13536	52	10	greatest	great	ADJ
crl-13536	52	11	application	application	NOUN
crl-13536	52	12	to	to	ADP
crl-13536	52	13	libraries	library	NOUN
crl-13536	52	14	,	,	PUNCT
crl-13536	52	15	product	product	NOUN
crl-13536	52	16	,	,	PUNCT
crl-13536	52	17	place	place	NOUN
crl-13536	52	18	of	of	ADP
crl-13536	52	19	distribution	distribution	NOUN
crl-13536	52	20	,	,	PUNCT
crl-13536	52	21	and	and	CCONJ
crl-13536	52	22	price	price	NOUN
crl-13536	52	23	are	be	AUX
crl-13536	52	24	also	also	ADV
crl-13536	52	25	relevant	relevant	ADJ
crl-13536	52	26	.	.	PUNCT
crl-13536	53	1	product	product	NOUN
crl-13536	53	2	while	while	SCONJ
crl-13536	53	3	libraries	library	NOUN
crl-13536	53	4	are	be	AUX
crl-13536	53	5	not	not	PART
crl-13536	53	6	generally	generally	ADV
crl-13536	53	7	conceptualized	conceptualize	VERB
crl-13536	53	8	as	as	ADP
crl-13536	53	9	dealing	deal	VERB
crl-13536	53	10	in	in	ADP
crl-13536	53	11	a	a	DET
crl-13536	53	12	product	product	NOUN
crl-13536	53	13	,	,	PUNCT
crl-13536	53	14	decisions	decision	NOUN
crl-13536	53	15	concerning	concern	VERB
crl-13536	53	16	which	which	DET
crl-13536	53	17	books	book	NOUN
crl-13536	53	18	to	to	PART
crl-13536	53	19	acquire	acquire	VERB
crl-13536	53	20	and	and	CCONJ
crl-13536	53	21	which	which	DET
crl-13536	53	22	items	item	VERB
crl-13536	53	23	to	to	PART
crl-13536	53	24	purchase	purchase	VERB
crl-13536	53	25	in	in	ADP
crl-13536	53	26	book	book	NOUN
crl-13536	53	27	form	form	NOUN
crl-13536	53	28	versus	versus	ADP
crl-13536	53	29	microform	microform	NOUN
crl-13536	53	30	are	be	AUX
crl-13536	53	31	examples	example	NOUN
crl-13536	53	32	of	of	ADP
crl-13536	53	33	product	product	NOUN
crl-13536	53	34	decisions	decision	NOUN
crl-13536	53	35	made	make	VERB
crl-13536	53	36	by	by	ADP
crl-13536	53	37	libraries	library	NOUN
crl-13536	53	38	.	.	PUNCT
crl-13536	54	1	an	an	DET
crl-13536	54	2	aspect	aspect	NOUN
crl-13536	54	3	of	of	ADP
crl-13536	54	4	increasing	increase	VERB
crl-13536	54	5	importance	importance	NOUN
crl-13536	54	6	in	in	ADP
crl-13536	54	7	this	this	DET
crl-13536	54	8	area	area	NOUN
crl-13536	54	9	is	be	AUX
crl-13536	54	10	the	the	DET
crl-13536	54	11	determination	determination	NOUN
crl-13536	54	12	of	of	ADP
crl-13536	54	13	those	those	DET
crl-13536	54	14	items	item	NOUN
crl-13536	54	15	the	the	DET
crl-13536	54	16	library	library	NOUN
crl-13536	54	17	must	must	AUX
crl-13536	54	18	have	have	VERB
crl-13536	54	19	in	in	ADP
crl-13536	54	20	its	its	PRON
crl-13536	54	21	collection	collection	NOUN
crl-13536	54	22	and	and	CCONJ
crl-13536	54	23	those	those	DET
crl-13536	54	24	materials	material	NOUN
crl-13536	54	25	the	the	DET
crl-13536	54	26	library	library	NOUN
crl-13536	54	27	can	can	AUX
crl-13536	54	28	rely	rely	VERB
crl-13536	54	29	on	on	ADP
crl-13536	54	30	other	other	ADJ
crl-13536	54	31	libraries	library	NOUN
crl-13536	54	32	within	within	ADP
crl-13536	54	33	the	the	DET
crl-13536	54	34	system	system	NOUN
crl-13536	54	35	,	,	PUNCT
crl-13536	54	36	network	network	NOUN
crl-13536	54	37	,	,	PUNCT
crl-13536	54	38	or	or	CCONJ
crl-13536	54	39	area	area	NOUN
crl-13536	54	40	to	to	PART
crl-13536	54	41	provide	provide	VERB
crl-13536	54	42	it	it	PRON
crl-13536	54	43	with	with	ADP
crl-13536	54	44	on	on	ADP
crl-13536	54	45	an	an	DET
crl-13536	54	46	interlibrary	interlibrary	ADJ
crl-13536	54	47	loan	loan	NOUN
crl-13536	54	48	basis	basis	NOUN
crl-13536	54	49	.	.	PUNCT
crl-13536	55	1	determining	determine	VERB
crl-13536	55	2	what	what	PRON
crl-13536	55	3	book	book	NOUN
crl-13536	55	4	materials	material	NOUN
crl-13536	55	5	to	to	PART
crl-13536	55	6	buy	buy	VERB
crl-13536	55	7	and	and	CCONJ
crl-13536	55	8	what	what	DET
crl-13536	55	9	subject	subject	ADJ
crl-13536	55	10	areas	area	NOUN
crl-13536	55	11	to	to	PART
crl-13536	55	12	stress	stress	VERB
crl-13536	55	13	,	,	PUNCT
crl-13536	55	14	then	then	ADV
crl-13536	55	15	,	,	PUNCT
crl-13536	55	16	are	be	AUX
crl-13536	55	17	very	very	ADV
crl-13536	55	18	basic	basic	ADJ
crl-13536	55	19	marketing	marketing	NOUN
crl-13536	55	20	decisions	decision	NOUN
crl-13536	55	21	,	,	PUNCT
crl-13536	55	22	and	and	CCONJ
crl-13536	55	23	will	will	AUX
crl-13536	55	24	affect	affect	VERB
crl-13536	55	25	the	the	DET
crl-13536	55	26	library	library	NOUN
crl-13536	55	27	's	's	PART
crl-13536	55	28	future	future	ADJ
crl-13536	55	29	ability	ability	NOUN
crl-13536	55	30	to	to	PART
crl-13536	55	31	satisfy	satisfy	VERB
crl-13536	55	32	its	its	PRON
crl-13536	55	33	clientele	clientele	NOUN
crl-13536	55	34	.	.	PUNCT
crl-13536	56	1	place	place	VERB
crl-13536	56	2	a	a	DET
crl-13536	56	3	second	second	ADJ
crl-13536	56	4	factor	factor	NOUN
crl-13536	56	5	in	in	ADP
crl-13536	56	6	the	the	DET
crl-13536	56	7	marketing	marketing	NOUN
crl-13536	56	8	mix	mix	NOUN
crl-13536	56	9	is	be	AUX
crl-13536	56	10	the	the	DET
crl-13536	56	11	place	place	NOUN
crl-13536	56	12	decision	decision	NOUN
crl-13536	56	13	-	-	PUNCT
crl-13536	56	14	the	the	DET
crl-13536	56	15	decision	decision	NOUN
crl-13536	56	16	on	on	ADP
crl-13536	56	17	the	the	DET
crl-13536	56	18	channels	channel	NOUN
crl-13536	56	19	of	of	ADP
crl-13536	56	20	distribution	distribution	NOUN
crl-13536	56	21	that	that	PRON
crl-13536	56	22	will	will	AUX
crl-13536	56	23	be	be	AUX
crl-13536	56	24	used	use	VERB
crl-13536	56	25	.	.	PUNCT
crl-13536	57	1	in	in	ADP
crl-13536	57	2	libraries	library	NOUN
crl-13536	57	3	,	,	PUNCT
crl-13536	57	4	one	one	NUM
crl-13536	57	5	aspect	aspect	NOUN
crl-13536	57	6	of	of	ADP
crl-13536	57	7	this	this	DET
crl-13536	57	8	factor	factor	NOUN
crl-13536	57	9	that	that	PRON
crl-13536	57	10	immediately	immediately	ADV
crl-13536	57	11	comes	come	VERB
crl-13536	57	12	to	to	ADP
crl-13536	57	13	mind	mind	NOUN
crl-13536	57	14	is	be	AUX
crl-13536	57	15	the	the	DET
crl-13536	57	16	decision	decision	NOUN
crl-13536	57	17	to	to	PART
crl-13536	57	18	build	build	VERB
crl-13536	57	19	branch	branch	NOUN
crl-13536	57	20	libraries	library	NOUN
crl-13536	57	21	as	as	SCONJ
crl-13536	57	22	opposed	oppose	VERB
crl-13536	57	23	to	to	ADP
crl-13536	57	24	additions	addition	NOUN
crl-13536	57	25	to	to	ADP
crl-13536	57	26	the	the	DET
crl-13536	57	27	main	main	ADJ
crl-13536	57	28	library	library	NOUN
crl-13536	57	29	,	,	PUNCT
crl-13536	57	30	requiring	require	VERB
crl-13536	57	31	consideration	consideration	NOUN
crl-13536	57	32	of	of	ADP
crl-13536	57	33	costs	cost	NOUN
crl-13536	57	34	,	,	PUNCT
crl-13536	57	35	duplication	duplication	NOUN
crl-13536	57	36	of	of	ADP
crl-13536	57	37	resources	resource	NOUN
crl-13536	57	38	,	,	PUNCT
crl-13536	57	39	and	and	CCONJ
crl-13536	57	40	convenience	convenience	NOUN
crl-13536	57	41	for	for	ADP
crl-13536	57	42	the	the	DET
crl-13536	57	43	patron	patron	NOUN
crl-13536	57	44	.	.	PUNCT
crl-13536	58	1	again	again	ADV
crl-13536	58	2	,	,	PUNCT
crl-13536	58	3	the	the	DET
crl-13536	58	4	decisions	decision	NOUN
crl-13536	58	5	that	that	PRON
crl-13536	58	6	are	be	AUX
crl-13536	58	7	made	make	VERB
crl-13536	58	8	will	will	AUX
crl-13536	58	9	have	have	VERB
crl-13536	58	10	an	an	DET
crl-13536	58	11	impact	impact	NOUN
crl-13536	58	12	on	on	ADP
crl-13536	58	13	the	the	DET
crl-13536	58	14	library	library	NOUN
crl-13536	58	15	's	's	PART
crl-13536	58	16	future	future	ADJ
crl-13536	58	17	capability	capability	NOUN
crl-13536	58	18	to	to	PART
crl-13536	58	19	service	service	VERB
crl-13536	58	20	its	its	PRON
crl-13536	58	21	clientele	clientele	NOUN
crl-13536	58	22	and	and	CCONJ
crl-13536	58	23	should	should	AUX
crl-13536	58	24	not	not	PART
crl-13536	58	25	be	be	AUX
crl-13536	58	26	made	make	VERB
crl-13536	58	27	without	without	ADP
crl-13536	58	28	full	full	ADJ
crl-13536	58	29	consideration	consideration	NOUN
crl-13536	58	30	of	of	ADP
crl-13536	58	31	the	the	DET
crl-13536	58	32	effect	effect	NOUN
crl-13536	58	33	on	on	ADP
crl-13536	58	34	the	the	DET
crl-13536	58	35	library	library	NOUN
crl-13536	58	36	patron	patron	NOUN
crl-13536	58	37	as	as	ADV
crl-13536	58	38	well	well	ADV
crl-13536	58	39	as	as	ADP
crl-13536	58	40	the	the	DET
crl-13536	58	41	effect	effect	NOUN
crl-13536	58	42	on	on	ADP
crl-13536	58	43	the	the	DET
crl-13536	58	44	library	library	NOUN
crl-13536	58	45	's	's	PART
crl-13536	58	46	internal	internal	ADJ
crl-13536	58	47	operations	operation	NOUN
crl-13536	58	48	.	.	PUNCT
crl-13536	59	1	price	price	NOUN
crl-13536	59	2	price	price	NOUN
crl-13536	59	3	is	be	AUX
crl-13536	59	4	the	the	DET
crl-13536	59	5	third	third	ADJ
crl-13536	59	6	factor	factor	NOUN
crl-13536	59	7	in	in	ADP
crl-13536	59	8	the	the	DET
crl-13536	59	9	marketing	marketing	NOUN
crl-13536	59	10	mix	mix	NOUN
crl-13536	59	11	.	.	PUNCT
crl-13536	60	1	this	this	DET
crl-13536	60	2	factor	factor	NOUN
crl-13536	60	3	is	be	AUX
crl-13536	60	4	possibly	possibly	ADV
crl-13536	60	5	the	the	DET
crl-13536	60	6	least	least	ADJ
crl-13536	60	7	applicable	applicable	ADJ
crl-13536	60	8	of	of	ADP
crl-13536	60	9	the	the	DET
crl-13536	60	10	marketing	marketing	NOUN
crl-13536	60	11	factors	factor	NOUN
crl-13536	60	12	,	,	PUNCT
crl-13536	60	13	since	since	SCONJ
crl-13536	60	14	generally	generally	ADV
crl-13536	60	15	library	library	NOUN
crl-13536	60	16	services	service	NOUN
crl-13536	60	17	are	be	AUX
crl-13536	60	18	offered	offer	VERB
crl-13536	60	19	at	at	ADP
crl-13536	60	20	no	no	DET
crl-13536	60	21	direct	direct	ADJ
crl-13536	60	22	cost	cost	NOUN
crl-13536	60	23	to	to	ADP
crl-13536	60	24	the	the	DET
crl-13536	60	25	public	public	NOUN
crl-13536	60	26	;	;	PUNCT
crl-13536	60	27	however	however	ADV
crl-13536	60	28	,	,	PUNCT
crl-13536	60	29	more	more	ADJ
crl-13536	60	30	and	and	CCONJ
crl-13536	60	31	more	more	ADJ
crl-13536	60	32	,	,	PUNCT
crl-13536	60	33	librarians	librarian	NOUN
crl-13536	60	34	are	be	AUX
crl-13536	60	35	being	be	AUX
crl-13536	60	36	called	call	VERB
crl-13536	60	37	upon	upon	SCONJ
crl-13536	60	38	to	to	PART
crl-13536	60	39	make	make	VERB
crl-13536	60	40	decisions	decision	NOUN
crl-13536	60	41	about	about	ADP
crl-13536	60	42	whether	whether	SCONJ
crl-13536	60	43	to	to	PART
crl-13536	60	44	charge	charge	VERB
crl-13536	60	45	for	for	ADP
crl-13536	60	46	se	se	X
crl-13536	60	47	~	~	NUM
crl-13536	60	48	ices	ice	NOUN
crl-13536	60	49	beyo~	beyo~	NOUN
crl-13536	60	50	?	?	PUNCT
crl-13536	61	1	those	those	PRON
crl-13536	61	2	which	which	PRON
crl-13536	61	3	are	be	AUX
crl-13536	61	4	designated	designate	VERB
crl-13536	61	5	as	as	ADP
crl-13536	61	6	base	base	NOUN
crl-13536	61	7	level	level	NOUN
crl-13536	61	8	.	.	PUNCT
crl-13536	62	1	data	data	NOUN
crl-13536	62	2	base	base	NOUN
crl-13536	62	3	services	service	NOUN
crl-13536	62	4	are	be	AUX
crl-13536	62	5	a	a	DET
crl-13536	62	6	prime	prime	ADJ
crl-13536	62	7	examplethe	examplethe	DET
crl-13536	62	8	question	question	NOUN
crl-13536	62	9	of	of	ADP
crl-13536	62	10	whether	whether	SCONJ
crl-13536	62	11	a	a	DET
crl-13536	62	12	portion	portion	NOUN
crl-13536	62	13	or	or	CCONJ
crl-13536	62	14	all	all	PRON
crl-13536	62	15	of	of	ADP
crl-13536	62	16	the	the	DET
crl-13536	62	17	costs	cost	NOUN
crl-13536	62	18	involved	involve	VERB
crl-13536	62	19	in	in	ADP
crl-13536	62	20	an	an	DET
crl-13536	62	21	on	on	ADP
crl-13536	62	22	-	-	PUNCT
crl-13536	62	23	line	line	NOUN
crl-13536	62	24	data	datum	NOUN
crl-13536	62	25	base	base	NOUN
crl-13536	62	26	search	search	NOUN
crl-13536	62	27	should	should	AUX
crl-13536	62	28	be	be	AUX
crl-13536	62	29	passed	pass	VERB
crl-13536	62	30	on	on	ADP
crl-13536	62	31	to	to	ADP
crl-13536	62	32	the	the	DET
crl-13536	62	33	patron	patron	NOUN
crl-13536	62	34	.	.	PUNCT
crl-13536	63	1	the	the	DET
crl-13536	63	2	decision	decision	NOUN
crl-13536	63	3	that	that	PRON
crl-13536	63	4	is	be	AUX
crl-13536	63	5	made	make	VERB
crl-13536	63	6	should	should	AUX
crl-13536	63	7	be	be	AUX
crl-13536	63	8	based	base	VERB
crl-13536	63	9	on	on	ADP
crl-13536	63	10	a	a	DET
crl-13536	63	11	well	well	ADV
crl-13536	63	12	-	-	PUNCT
crl-13536	63	13	thought	think	VERB
crl-13536	63	14	-	-	PUNCT
crl-13536	63	15	out	out	ADP
crl-13536	63	16	identification	identification	NOUN
crl-13536	63	17	of	of	ADP
crl-13536	63	18	the	the	DET
crl-13536	63	19	organization	organization	NOUN
crl-13536	63	20	's	's	PART
crl-13536	63	21	overall	overall	ADJ
crl-13536	63	22	goals	goal	NOUN
crl-13536	63	23	and	and	CCONJ
crl-13536	63	24	marketing	marketing	NOUN
crl-13536	63	25	goals	goal	NOUN
crl-13536	63	26	.	.	PUNCT
crl-13536	64	1	if	if	SCONJ
crl-13536	64	2	the	the	DET
crl-13536	64	3	library	library	NOUN
crl-13536	64	4	's	's	PART
crl-13536	64	5	objective	objective	NOUN
crl-13536	64	6	is	be	AUX
crl-13536	64	7	to	to	PART
crl-13536	64	8	provide	provide	VERB
crl-13536	64	9	free	free	ADJ
crl-13536	64	10	services	service	NOUN
crl-13536	64	11	above	above	ADP
crl-13536	64	12	all	all	DET
crl-13536	64	13	and	and	CCONJ
crl-13536	64	14	data	datum	NOUN
crl-13536	64	15	base	base	NOUN
crl-13536	64	16	service	service	NOUN
crl-13536	64	17	is	be	AUX
crl-13536	64	18	viewed	view	VERB
crl-13536	64	19	as	as	ADP
crl-13536	64	20	another	another	DET
crl-13536	64	21	reference	reference	NOUN
crl-13536	64	22	tool	tool	NOUN
crl-13536	64	23	,	,	PUNCT
crl-13536	64	24	then	then	ADV
crl-13536	64	25	no	no	DET
crl-13536	64	26	further	further	ADJ
crl-13536	64	27	consideration	consideration	NOUN
crl-13536	64	28	is	be	AUX
crl-13536	64	29	necessary	necessary	ADJ
crl-13536	64	30	.	.	PUNCT
crl-13536	65	1	however	however	ADV
crl-13536	65	2	,	,	PUNCT
crl-13536	65	3	if	if	SCONJ
crl-13536	65	4	the	the	DET
crl-13536	65	5	library	library	NOUN
crl-13536	65	6	's	's	PART
crl-13536	65	7	objective	objective	NOUN
crl-13536	65	8	is	be	AUX
crl-13536	65	9	to	to	PART
crl-13536	65	10	make	make	VERB
crl-13536	65	11	services	service	NOUN
crl-13536	65	12	available	available	ADJ
crl-13536	65	13	in	in	ADP
crl-13536	65	14	any	any	DET
crl-13536	65	15	way	way	NOUN
crl-13536	65	16	possible	possible	ADJ
crl-13536	65	17	,	,	PUNCT
crl-13536	65	18	charging	charge	VERB
crl-13536	65	19	for	for	ADP
crl-13536	65	20	the	the	DET
crl-13536	65	21	service	service	NOUN
crl-13536	65	22	may	may	AUX
crl-13536	65	23	be	be	AUX
crl-13536	65	24	considered	consider	VERB
crl-13536	65	25	as	as	ADP
crl-13536	65	26	a	a	DET
crl-13536	65	27	viable	viable	ADJ
crl-13536	65	28	option	option	NOUN
crl-13536	65	29	.	.	PUNCT
crl-13536	66	1	prorrwtion	prorrwtion	NOUN
crl-13536	66	2	the	the	DET
crl-13536	66	3	final	final	ADJ
crl-13536	66	4	factor	factor	NOUN
crl-13536	66	5	in	in	ADP
crl-13536	66	6	the	the	DET
crl-13536	66	7	marketing	marketing	NOUN
crl-13536	66	8	mix	mix	NOUN
crl-13536	66	9	is	be	AUX
crl-13536	66	10	promotion	promotion	NOUN
crl-13536	66	11	:	:	PUNCT
crl-13536	66	12	communicating	communicate	VERB
crl-13536	66	13	with	with	ADP
crl-13536	66	14	current	current	ADJ
crl-13536	66	15	and	and	CCONJ
crl-13536	66	16	potential	potential	ADJ
crl-13536	66	17	clientele	clientele	NOUN
crl-13536	66	18	to	to	PART
crl-13536	66	19	make	make	VERB
crl-13536	66	20	them	they	PRON
crl-13536	66	21	aware	aware	ADJ
crl-13536	66	22	of	of	ADP
crl-13536	66	23	services	service	NOUN
crl-13536	66	24	that	that	PRON
crl-13536	66	25	are	be	AUX
crl-13536	66	26	available	available	ADJ
crl-13536	66	27	.	.	PUNCT
crl-13536	67	1	three	three	NUM
crl-13536	67	2	major	major	ADJ
crl-13536	67	3	means	mean	NOUN
crl-13536	67	4	of	of	ADP
crl-13536	67	5	communication	communication	NOUN
crl-13536	67	6	libraries	library	NOUN
crl-13536	67	7	can	can	AUX
crl-13536	67	8	use	use	VERB
crl-13536	67	9	to	to	PART
crl-13536	67	10	promote	promote	VERB
crl-13536	67	11	their	their	PRON
crl-13536	67	12	services	service	NOUN
crl-13536	67	13	are	be	AUX
crl-13536	67	14	advertising	advertising	NOUN
crl-13536	67	15	,	,	PUNCT
crl-13536	67	16	personal	personal	ADJ
crl-13536	67	17	contact	contact	NOUN
crl-13536	67	18	,	,	PUNCT
crl-13536	67	19	and	and	CCONJ
crl-13536	67	20	what	what	PRON
crl-13536	67	21	has	have	AUX
crl-13536	67	22	been	be	AUX
crl-13536	67	23	termed	term	VERB
crl-13536	67	24	"	"	PUNCT
crl-13536	67	25	atmospherics	atmospheric	NOUN
crl-13536	67	26	.	.	PUNCT
crl-13536	68	1	"	"	PUNCT
crl-13536	68	2	6	6	NUM
crl-13536	68	3	advertising	advertising	NOUN
crl-13536	68	4	refers	refer	VERB
crl-13536	68	5	to	to	ADP
crl-13536	68	6	the	the	DET
crl-13536	68	7	effort	effort	NOUN
crl-13536	68	8	to	to	PART
crl-13536	68	9	stimulate	stimulate	VERB
crl-13536	68	10	demand	demand	NOUN
crl-13536	68	11	for	for	ADP
crl-13536	68	12	a	a	DET
crl-13536	68	13	product	product	NOUN
crl-13536	68	14	or	or	CCONJ
crl-13536	68	15	service	service	NOUN
crl-13536	68	16	by	by	ADP
crl-13536	68	17	conveying	convey	VERB
crl-13536	68	18	significant	significant	ADJ
crl-13536	68	19	information	information	NOUN
crl-13536	68	20	to	to	ADP
crl-13536	68	21	the	the	DET
crl-13536	68	22	community	community	NOUN
crl-13536	68	23	through	through	ADP
crl-13536	68	24	various	various	ADJ
crl-13536	68	25	means	mean	NOUN
crl-13536	68	26	such	such	ADJ
crl-13536	68	27	as	as	ADP
crl-13536	68	28	mailings	mailing	NOUN
crl-13536	68	29	,	,	PUNCT
crl-13536	68	30	use	use	NOUN
crl-13536	68	31	of	of	ADP
crl-13536	68	32	the	the	DET
crl-13536	68	33	media	medium	NOUN
crl-13536	68	34	,	,	PUNCT
crl-13536	68	35	etc	etc	X
crl-13536	68	36	.	.	X
crl-13536	68	37	libraries	library	NOUN
crl-13536	68	38	are	be	AUX
crl-13536	68	39	already	already	ADV
crl-13536	68	40	involved	involve	VERB
crl-13536	68	41	in	in	ADP
crl-13536	68	42	this	this	DET
crl-13536	68	43	activity	activity	NOUN
crl-13536	68	44	:	:	PUNCT
crl-13536	68	45	having	have	VERB
crl-13536	68	46	the	the	DET
crl-13536	68	47	campus	campus	NOUN
crl-13536	68	48	newspaper	newspaper	NOUN
crl-13536	68	49	run	run	VERB
crl-13536	68	50	articles	article	NOUN
crl-13536	68	51	on	on	ADP
crl-13536	68	52	upcoming	upcoming	ADJ
crl-13536	68	53	student	student	NOUN
crl-13536	68	54	orientation	orientation	NOUN
crl-13536	68	55	tours	tour	NOUN
crl-13536	68	56	,	,	PUNCT
crl-13536	68	57	posting	post	VERB
crl-13536	68	58	signs	sign	NOUN
crl-13536	68	59	to	to	PART
crl-13536	68	60	make	make	VERB
crl-13536	68	61	patrons	patron	NOUN
crl-13536	68	62	aware	aware	ADJ
crl-13536	68	63	of	of	ADP
crl-13536	68	64	policies	policy	NOUN
crl-13536	68	65	and	and	CCONJ
crl-13536	68	66	services	service	NOUN
crl-13536	68	67	,	,	PUNCT
crl-13536	68	68	and	and	CCONJ
crl-13536	68	69	sending	send	VERB
crl-13536	68	70	out	out	ADP
crl-13536	68	71	newsletters	newsletter	NOUN
crl-13536	68	72	to	to	ADP
crl-13536	68	73	patrons	patron	NOUN
crl-13536	68	74	.	.	PUNCT
crl-13536	69	1	these	these	PRON
crl-13536	69	2	are	be	AUX
crl-13536	69	3	effective	effective	ADJ
crl-13536	69	4	means	mean	NOUN
crl-13536	69	5	by	by	ADP
crl-13536	69	6	which	which	PRON
crl-13536	69	7	a	a	DET
crl-13536	69	8	library	library	NOUN
crl-13536	69	9	can	can	AUX
crl-13536	69	10	say	say	VERB
crl-13536	69	11	,	,	PUNCT
crl-13536	69	12	"	"	PUNCT
crl-13536	69	13	here	here	ADV
crl-13536	69	14	's	be	AUX
crl-13536	69	15	what	what	PRON
crl-13536	69	16	we	we	PRON
crl-13536	69	17	can	can	AUX
crl-13536	69	18	do	do	VERB
crl-13536	69	19	for	for	ADP
crl-13536	69	20	you	you	PRON
crl-13536	69	21	.	.	PUNCT
crl-13536	69	22	"	"	PUNCT
crl-13536	70	1	if	if	SCONJ
crl-13536	70	2	there	there	PRON
crl-13536	70	3	is	be	VERB
crl-13536	70	4	a	a	DET
crl-13536	70	5	problem	problem	NOUN
crl-13536	70	6	in	in	ADP
crl-13536	70	7	promoting	promote	VERB
crl-13536	70	8	library	library	NOUN
crl-13536	70	9	services	service	NOUN
crl-13536	70	10	,	,	PUNCT
crl-13536	70	11	it	it	PRON
crl-13536	70	12	is	be	AUX
crl-13536	70	13	that	that	SCONJ
crl-13536	70	14	this	this	DET
crl-13536	70	15	aspect	aspect	NOUN
crl-13536	70	16	of	of	ADP
crl-13536	70	17	promotion	promotion	NOUN
crl-13536	70	18	is	be	AUX
crl-13536	70	19	relied	rely	VERB
crl-13536	70	20	upon	upon	SCONJ
crl-13536	70	21	too	too	ADV
crl-13536	70	22	heavily	heavily	ADV
crl-13536	70	23	,	,	PUNCT
crl-13536	70	24	while	while	SCONJ
crl-13536	70	25	the	the	DET
crl-13536	70	26	importance	importance	NOUN
crl-13536	70	27	of	of	ADP
crl-13536	70	28	personal	personal	ADJ
crl-13536	70	29	contact	contact	NOUN
crl-13536	70	30	and	and	CCONJ
crl-13536	70	31	atmospherics	atmospheric	NOUN
crl-13536	70	32	is	be	AUX
crl-13536	70	33	slighted	slight	VERB
crl-13536	70	34	.	.	PUNCT
crl-13536	71	1	personal	personal	ADJ
crl-13536	71	2	contact	contact	NOUN
crl-13536	71	3	can	can	AUX
crl-13536	71	4	be	be	AUX
crl-13536	71	5	an	an	DET
crl-13536	71	6	effective	effective	ADJ
crl-13536	71	7	method	method	NOUN
crl-13536	71	8	of	of	ADP
crl-13536	71	9	marketing	market	VERB
crl-13536	71	10	the	the	DET
crl-13536	71	11	library	library	NOUN
crl-13536	71	12	's	's	PART
crl-13536	71	13	services	service	NOUN
crl-13536	71	14	,	,	PUNCT
crl-13536	71	15	particularly	particularly	ADV
crl-13536	71	16	in	in	ADP
crl-13536	71	17	the	the	DET
crl-13536	71	18	case	case	NOUN
crl-13536	71	19	of	of	ADP
crl-13536	71	20	college	college	NOUN
crl-13536	71	21	and	and	CCONJ
crl-13536	71	22	university	university	NOUN
crl-13536	71	23	libraries	library	NOUN
crl-13536	71	24	.	.	PUNCT
crl-13536	72	1	this	this	DET
crl-13536	72	2	effort	effort	NOUN
crl-13536	72	3	could	could	AUX
crl-13536	72	4	involve	involve	VERB
crl-13536	72	5	staff	staff	NOUN
crl-13536	72	6	members	member	NOUN
crl-13536	72	7	getting	get	VERB
crl-13536	72	8	out	out	ADP
crl-13536	72	9	of	of	ADP
crl-13536	72	10	the	the	DET
crl-13536	72	11	library	library	NOUN
crl-13536	72	12	and	and	CCONJ
crl-13536	72	13	talking	talk	VERB
crl-13536	72	14	to	to	ADP
crl-13536	72	15	faculty	faculty	NOUN
crl-13536	72	16	and	and	CCONJ
crl-13536	72	17	administrators	administrator	NOUN
crl-13536	72	18	about	about	ADP
crl-13536	72	19	services	service	NOUN
crl-13536	72	20	that	that	PRON
crl-13536	72	21	are	be	AUX
crl-13536	72	22	available	available	ADJ
crl-13536	72	23	.	.	PUNCT
crl-13536	73	1	it	it	PRON
crl-13536	73	2	might	might	AUX
crl-13536	73	3	also	also	ADV
crl-13536	73	4	involve	involve	VERB
crl-13536	73	5	the	the	DET
crl-13536	73	6	assignment	assignment	NOUN
crl-13536	73	7	of	of	ADP
crl-13536	73	8	librarians	librarian	NOUN
crl-13536	73	9	as	as	ADP
crl-13536	73	10	liaisons	liaison	NOUN
crl-13536	73	11	with	with	ADP
crl-13536	73	12	departments	department	NOUN
crl-13536	73	13	on	on	ADP
crl-13536	73	14	campus	campus	NOUN
crl-13536	73	15	to	to	PART
crl-13536	73	16	assist	assist	VERB
crl-13536	73	17	faculty	faculty	NOUN
crl-13536	73	18	members	member	NOUN
crl-13536	73	19	in	in	ADP
crl-13536	73	20	information	information	NOUN
crl-13536	73	21	-	-	PUNCT
crl-13536	73	22	gathering	gathering	NOUN
crl-13536	73	23	or	or	CCONJ
crl-13536	73	24	problem	problem	NOUN
crl-13536	73	25	-	-	PUNCT
crl-13536	73	26	solving	solving	NOUN
crl-13536	73	27	.	.	PUNCT
crl-13536	74	1	not	not	PART
crl-13536	74	2	only	only	ADV
crl-13536	74	3	does	do	VERB
crl-13536	74	4	this	this	DET
crl-13536	74	5	type	type	NOUN
crl-13536	74	6	of	of	ADP
crl-13536	74	7	personal	personal	ADJ
crl-13536	74	8	conmarketing	conmarkete	VERB
crl-13536	74	9	library	library	NOUN
crl-13536	74	10	services	service	NOUN
crl-13536	74	11	i	i	PRON
crl-13536	74	12	331	331	NUM
crl-13536	74	13	tact	tact	NOUN
crl-13536	74	14	allow	allow	VERB
crl-13536	74	15	librarians	librarian	NOUN
crl-13536	74	16	to	to	PART
crl-13536	74	17	provide	provide	VERB
crl-13536	74	18	better	well	ADJ
crl-13536	74	19	service	service	NOUN
crl-13536	74	20	to	to	ADP
crl-13536	74	21	faculty	faculty	NOUN
crl-13536	74	22	members	member	NOUN
crl-13536	74	23	or	or	CCONJ
crl-13536	74	24	administrators	administrator	NOUN
crl-13536	74	25	,	,	PUNCT
crl-13536	74	26	but	but	CCONJ
crl-13536	74	27	it	it	PRON
crl-13536	74	28	also	also	ADV
crl-13536	74	29	provides	provide	VERB
crl-13536	74	30	an	an	DET
crl-13536	74	31	opportunity	opportunity	NOUN
crl-13536	74	32	for	for	SCONJ
crl-13536	74	33	librarians	librarian	NOUN
crl-13536	74	34	to	to	PART
crl-13536	74	35	be	be	AUX
crl-13536	74	36	aware	aware	ADJ
crl-13536	74	37	of	of	ADP
crl-13536	74	38	developments	development	NOUN
crl-13536	74	39	in	in	ADP
crl-13536	74	40	campus	campus	NOUN
crl-13536	74	41	academic	academic	ADJ
crl-13536	74	42	departments	department	NOUN
crl-13536	74	43	,	,	PUNCT
crl-13536	74	44	such	such	ADJ
crl-13536	74	45	as	as	ADP
crl-13536	74	46	new	new	ADJ
crl-13536	74	47	subject	subject	ADJ
crl-13536	74	48	areas	area	NOUN
crl-13536	74	49	of	of	ADP
crl-13536	74	50	concentration	concentration	NOUN
crl-13536	74	51	being	be	AUX
crl-13536	74	52	developed	develop	VERB
crl-13536	74	53	.	.	PUNCT
crl-13536	75	1	communication	communication	NOUN
crl-13536	75	2	through	through	ADP
crl-13536	75	3	personal	personal	ADJ
crl-13536	75	4	contact	contact	NOUN
crl-13536	75	5	is	be	AUX
crl-13536	75	6	also	also	ADV
crl-13536	75	7	an	an	DET
crl-13536	75	8	excellent	excellent	ADJ
crl-13536	75	9	means	mean	NOUN
crl-13536	75	10	for	for	ADP
crl-13536	75	11	technical	technical	ADJ
crl-13536	75	12	services	service	NOUN
crl-13536	75	13	librarians	librarian	VERB
crl-13536	75	14	to	to	PART
crl-13536	75	15	acquire	acquire	VERB
crl-13536	75	16	an	an	DET
crl-13536	75	17	understanding	understanding	NOUN
crl-13536	75	18	of	of	ADP
crl-13536	75	19	the	the	DET
crl-13536	75	20	kinds	kind	NOUN
crl-13536	75	21	of	of	ADP
crl-13536	75	22	problems	problem	NOUN
crl-13536	75	23	that	that	PRON
crl-13536	75	24	patrons	patron	NOUN
crl-13536	75	25	are	be	AUX
crl-13536	75	26	having	have	VERB
crl-13536	75	27	.	.	PUNCT
crl-13536	76	1	the	the	DET
crl-13536	76	2	rewards	reward	NOUN
crl-13536	76	3	can	can	AUX
crl-13536	76	4	be	be	AUX
crl-13536	76	5	great	great	ADJ
crl-13536	76	6	,	,	PUNCT
crl-13536	76	7	and	and	CCONJ
crl-13536	76	8	the	the	DET
crl-13536	76	9	amount	amount	NOUN
crl-13536	76	10	of	of	ADP
crl-13536	76	11	favorable	favorable	ADJ
crl-13536	76	12	public	public	ADJ
crl-13536	76	13	relations	relation	NOUN
crl-13536	76	14	on	on	ADP
crl-13536	76	15	campus	campus	NOUN
crl-13536	76	16	that	that	PRON
crl-13536	76	17	can	can	AUX
crl-13536	76	18	be	be	AUX
crl-13536	76	19	derived	derive	VERB
crl-13536	76	20	as	as	ADP
crl-13536	76	21	a	a	DET
crl-13536	76	22	result	result	NOUN
crl-13536	76	23	of	of	ADP
crl-13536	76	24	faculty	faculty	NOUN
crl-13536	76	25	members	member	NOUN
crl-13536	76	26	making	make	VERB
crl-13536	76	27	their	their	PRON
crl-13536	76	28	own	own	ADJ
crl-13536	76	29	personal	personal	ADJ
crl-13536	76	30	contacts	contact	NOUN
crl-13536	76	31	once	once	SCONJ
crl-13536	76	32	they	they	PRON
crl-13536	76	33	have	have	AUX
crl-13536	76	34	begun	begin	VERB
crl-13536	76	35	to	to	PART
crl-13536	76	36	use	use	VERB
crl-13536	76	37	the	the	DET
crl-13536	76	38	library	library	NOUN
crl-13536	76	39	's	's	PART
crl-13536	76	40	services	service	NOUN
crl-13536	76	41	can	can	AUX
crl-13536	76	42	also	also	ADV
crl-13536	76	43	be	be	AUX
crl-13536	76	44	great	great	ADJ
crl-13536	76	45	.	.	PUNCT
crl-13536	77	1	atmospherics	atmospheric	NOUN
crl-13536	77	2	is	be	AUX
crl-13536	77	3	the	the	DET
crl-13536	77	4	final	final	ADJ
crl-13536	77	5	area	area	NOUN
crl-13536	77	6	of	of	ADP
crl-13536	77	7	promo-	promo-	PROPN
crl-13536	77	8	:	:	PUNCT
crl-13536	77	9	tion	tion	NOUN
crl-13536	77	10	to	to	PART
crl-13536	77	11	be	be	AUX
crl-13536	77	12	considered	consider	VERB
crl-13536	77	13	.	.	PUNCT
crl-13536	78	1	the	the	DET
crl-13536	78	2	term	term	NOUN
crl-13536	78	3	"	"	PUNCT
crl-13536	78	4	atmospherics	atmospheric	NOUN
crl-13536	78	5	"	"	PUNCT
crl-13536	78	6	refers	refer	VERB
crl-13536	78	7	to	to	ADP
crl-13536	78	8	the	the	DET
crl-13536	78	9	attempt	attempt	NOUN
crl-13536	78	10	to	to	PART
crl-13536	78	11	design	design	VERB
crl-13536	78	12	the	the	DET
crl-13536	78	13	library	library	NOUN
crl-13536	78	14	building	building	NOUN
crl-13536	78	15	with	with	ADP
crl-13536	78	16	consideration	consideration	NOUN
crl-13536	78	17	for	for	ADP
crl-13536	78	18	the	the	DET
crl-13536	78	19	people	people	NOUN
crl-13536	78	20	who	who	PRON
crl-13536	78	21	will	will	AUX
crl-13536	78	22	use	use	VERB
crl-13536	78	23	it	it	PRON
crl-13536	78	24	.	.	PUNCT
crl-13536	79	1	the	the	DET
crl-13536	79	2	goal	goal	NOUN
crl-13536	79	3	is	be	AUX
crl-13536	79	4	to	to	PART
crl-13536	79	5	make	make	VERB
crl-13536	79	6	the	the	DET
crl-13536	79	7	library	library	NOUN
crl-13536	79	8	a	a	DET
crl-13536	79	9	pleasant	pleasant	ADJ
crl-13536	79	10	place	place	NOUN
crl-13536	79	11	where	where	SCONJ
crl-13536	79	12	patrons	patron	NOUN
crl-13536	79	13	will	will	AUX
crl-13536	79	14	want	want	VERB
crl-13536	79	15	to	to	PART
crl-13536	79	16	spend	spend	VERB
crl-13536	79	17	time	time	NOUN
crl-13536	79	18	(	(	PUNCT
crl-13536	79	19	or	or	CCONJ
crl-13536	79	20	,	,	PUNCT
crl-13536	79	21	at	at	ADP
crl-13536	79	22	least	least	ADJ
crl-13536	79	23	,	,	PUNCT
crl-13536	79	24	where	where	SCONJ
crl-13536	79	25	they	they	PRON
crl-13536	79	26	wo	will	AUX
crl-13536	79	27	n't	not	PART
crl-13536	79	28	mind	mind	VERB
crl-13536	79	29	spending	spend	VERB
crl-13536	79	30	time	time	NOUN
crl-13536	79	31	)	)	PUNCT
crl-13536	79	32	.	.	PUNCT
crl-13536	80	1	the	the	DET
crl-13536	80	2	factor	factor	NOUN
crl-13536	80	3	of	of	ADP
crl-13536	80	4	importance	importance	NOUN
crl-13536	80	5	is	be	AUX
crl-13536	80	6	that	that	SCONJ
crl-13536	80	7	if	if	SCONJ
crl-13536	80	8	the	the	DET
crl-13536	80	9	library	library	NOUN
crl-13536	80	10	is	be	AUX
crl-13536	80	11	n't	not	PART
crl-13536	80	12	a	a	DET
crl-13536	80	13	comfortable	comfortable	ADJ
crl-13536	80	14	place	place	NOUN
crl-13536	80	15	to	to	PART
crl-13536	80	16	be	be	AUX
crl-13536	80	17	,	,	PUNCT
crl-13536	80	18	if	if	SCONJ
crl-13536	80	19	it	it	PRON
crl-13536	80	20	is	be	AUX
crl-13536	80	21	not	not	PART
crl-13536	80	22	conducive	conducive	ADJ
crl-13536	80	23	to	to	PART
crl-13536	80	24	study	study	VERB
crl-13536	80	25	,	,	PUNCT
crl-13536	80	26	if	if	SCONJ
crl-13536	80	27	it	it	PRON
crl-13536	80	28	does	do	AUX
crl-13536	80	29	n't	not	PART
crl-13536	80	30	"	"	PUNCT
crl-13536	80	31	feel	feel	VERB
crl-13536	80	32	"	"	PUNCT
crl-13536	80	33	right	right	ADJ
crl-13536	80	34	to	to	ADP
crl-13536	80	35	the	the	DET
crl-13536	80	36	patron	patron	NOUN
crl-13536	80	37	,	,	PUNCT
crl-13536	80	38	or	or	CCONJ
crl-13536	80	39	if	if	SCONJ
crl-13536	80	40	the	the	DET
crl-13536	80	41	layout	layout	NOUN
crl-13536	80	42	is	be	AUX
crl-13536	80	43	such	such	ADJ
crl-13536	80	44	that	that	SCONJ
crl-13536	80	45	users	user	NOUN
crl-13536	80	46	have	have	VERB
crl-13536	80	47	to	to	PART
crl-13536	80	48	run	run	VERB
crl-13536	80	49	all	all	ADV
crl-13536	80	50	over	over	ADP
crl-13536	80	51	the	the	DET
crl-13536	80	52	building	building	NOUN
crl-13536	80	53	to	to	PART
crl-13536	80	54	locate	locate	VERB
crl-13536	80	55	needed	need	VERB
crl-13536	80	56	materials	material	NOUN
crl-13536	80	57	,	,	PUNCT
crl-13536	80	58	they	they	PRON
crl-13536	80	59	are	be	AUX
crl-13536	80	60	not	not	PART
crl-13536	80	61	going	go	VERB
crl-13536	80	62	to	to	PART
crl-13536	80	63	spend	spend	VERB
crl-13536	80	64	any	any	DET
crl-13536	80	65	more	more	ADJ
crl-13536	80	66	time	time	NOUN
crl-13536	80	67	there	there	ADV
crl-13536	80	68	than	than	SCONJ
crl-13536	80	69	they	they	PRON
crl-13536	80	70	absolutely	absolutely	ADV
crl-13536	80	71	have	have	VERB
crl-13536	80	72	to	to	PART
crl-13536	80	73	.	.	PUNCT
crl-13536	81	1	putiing	putie	VERB
crl-13536	81	2	it	it	PRON
crl-13536	81	3	all	all	PRON
crl-13536	81	4	together	together	ADV
crl-13536	81	5	the	the	DET
crl-13536	81	6	discussion	discussion	NOUN
crl-13536	81	7	above	above	ADV
crl-13536	81	8	has	have	AUX
crl-13536	81	9	considered	consider	VERB
crl-13536	81	10	acceptance	acceptance	NOUN
crl-13536	81	11	of	of	ADP
crl-13536	81	12	the	the	DET
crl-13536	81	13	marketing	marketing	NOUN
crl-13536	81	14	concept	concept	NOUN
crl-13536	81	15	by	by	ADP
crl-13536	81	16	library	library	NOUN
crl-13536	81	17	staff	staff	NOUN
crl-13536	81	18	members	member	NOUN
crl-13536	81	19	as	as	ADP
crl-13536	81	20	a	a	DET
crl-13536	81	21	prerequisite	prerequisite	NOUN
crl-13536	81	22	to	to	ADP
crl-13536	81	23	the	the	DET
crl-13536	81	24	success	success	NOUN
crl-13536	81	25	of	of	ADP
crl-13536	81	26	a	a	DET
crl-13536	81	27	marketing	marketing	NOUN
crl-13536	81	28	program	program	NOUN
crl-13536	81	29	and	and	CCONJ
crl-13536	81	30	has	have	AUX
crl-13536	81	31	emphasized	emphasize	VERB
crl-13536	81	32	the	the	DET
crl-13536	81	33	importance	importance	NOUN
crl-13536	81	34	of	of	ADP
crl-13536	81	35	identifying	identify	VERB
crl-13536	81	36	the	the	DET
crl-13536	81	37	library	library	NOUN
crl-13536	81	38	's	's	PART
crl-13536	81	39	current	current	ADJ
crl-13536	81	40	situation	situation	NOUN
crl-13536	81	41	,	,	PUNCT
crl-13536	81	42	the	the	DET
crl-13536	81	43	goals	goal	NOUN
crl-13536	81	44	that	that	PRON
crl-13536	81	45	its	its	PRON
crl-13536	81	46	marketing	marketing	NOUN
crl-13536	81	47	program	program	NOUN
crl-13536	81	48	should	should	AUX
crl-13536	81	49	achieve	achieve	VERB
crl-13536	81	50	,	,	PUNCT
crl-13536	81	51	and	and	CCONJ
crl-13536	81	52	the	the	DET
crl-13536	81	53	optimal	optimal	ADJ
crl-13536	81	54	strategy	strategy	NOUN
crl-13536	81	55	for	for	ADP
crl-13536	81	56	realization	realization	NOUN
crl-13536	81	57	of	of	ADP
crl-13536	81	58	those	those	DET
crl-13536	81	59	goals	goal	NOUN
crl-13536	81	60	.	.	PUNCT
crl-13536	82	1	the	the	DET
crl-13536	82	2	broad	broad	ADJ
crl-13536	82	3	range	range	NOUN
crl-13536	82	4	of	of	ADP
crl-13536	82	5	activities	activity	NOUN
crl-13536	82	6	involved	involve	VERB
crl-13536	82	7	in	in	ADP
crl-13536	82	8	a	a	DET
crl-13536	82	9	marketing	marketing	NOUN
crl-13536	82	10	program	program	NOUN
crl-13536	82	11	was	be	AUX
crl-13536	82	12	described	describe	VERB
crl-13536	82	13	,	,	PUNCT
crl-13536	82	14	and	and	CCONJ
crl-13536	82	15	it	it	PRON
crl-13536	82	16	was	be	AUX
crl-13536	82	17	indicated	indicate	VERB
crl-13536	82	18	that	that	SCONJ
crl-13536	82	19	each	each	DET
crl-13536	82	20	library	library	NOUN
crl-13536	82	21	must	must	AUX
crl-13536	82	22	determine	determine	VERB
crl-13536	82	23	in	in	ADP
crl-13536	82	24	its	its	PRON
crl-13536	82	25	own	own	ADJ
crl-13536	82	26	situation	situation	NOUN
crl-13536	82	27	the	the	DET
crl-13536	82	28	mix	mix	NOUN
crl-13536	82	29	of	of	ADP
crl-13536	82	30	product	product	NOUN
crl-13536	82	31	,	,	PUNCT
crl-13536	82	32	price	price	NOUN
crl-13536	82	33	,	,	PUNCT
crl-13536	82	34	place	place	NOUN
crl-13536	82	35	,	,	PUNCT
crl-13536	82	36	and	and	CCONJ
crl-13536	82	37	promotion	promotion	NOUN
crl-13536	82	38	variables	variable	NOUN
crl-13536	82	39	that	that	PRON
crl-13536	82	40	can	can	AUX
crl-13536	82	41	best	well	ADV
crl-13536	82	42	lead	lead	VERB
crl-13536	82	43	to	to	ADP
crl-13536	82	44	the	the	DET
crl-13536	82	45	achievement	achievement	NOUN
crl-13536	82	46	of	of	ADP
crl-13536	82	47	its	its	PRON
crl-13536	82	48	objectives	objective	NOUN
crl-13536	82	49	,	,	PUNCT
crl-13536	82	50	within	within	ADP
crl-13536	82	51	existing	exist	VERB
crl-13536	82	52	constraints	constraint	NOUN
crl-13536	82	53	.	.	PUNCT
crl-13536	83	1	an	an	DET
crl-13536	83	2	important	important	ADJ
crl-13536	83	3	factor	factor	NOUN
crl-13536	83	4	to	to	PART
crl-13536	83	5	be	be	AUX
crl-13536	83	6	kept	keep	VERB
crl-13536	83	7	in	in	ADP
crl-13536	83	8	mind	mind	NOUN
crl-13536	83	9	is	be	AUX
crl-13536	83	10	that	that	SCONJ
crl-13536	83	11	the	the	DET
crl-13536	83	12	current	current	ADJ
crl-13536	83	13	policies	policy	NOUN
crl-13536	83	14	and	and	CCONJ
crl-13536	83	15	practices	practice	NOUN
crl-13536	83	16	of	of	ADP
crl-13536	83	17	a	a	DET
crl-13536	83	18	library	library	NOUN
crl-13536	83	19	were	be	AUX
crl-13536	83	20	n't	not	PART
crl-13536	83	21	necessarily	necessarily	ADV
crl-13536	83	22	formulated	formulate	VERB
crl-13536	83	23	with	with	ADP
crl-13536	83	24	332	332	NUM
crl-13536	83	25	i	i	PROPN
crl-13536	83	26	college	college	PROPN
crl-13536	83	27	&	&	CCONJ
crl-13536	83	28	research	research	PROPN
crl-13536	83	29	libraries	librarie	VERB
crl-13536	83	30	•	•	ADJ
crl-13536	83	31	july	july	PROPN
crl-13536	83	32	1980	1980	NUM
crl-13536	83	33	the	the	DET
crl-13536	83	34	patron	patron	NOUN
crl-13536	83	35	in	in	ADP
crl-13536	83	36	mind	mind	NOUN
crl-13536	83	37	and	and	CCONJ
crl-13536	83	38	that	that	SCONJ
crl-13536	83	39	they	they	PRON
crl-13536	83	40	are	be	AUX
crl-13536	83	41	not	not	PART
crl-13536	83	42	unalterable	unalterable	ADJ
crl-13536	83	43	.	.	PUNCT
crl-13536	84	1	simply	simply	ADV
crl-13536	84	2	because	because	SCONJ
crl-13536	84	3	things	thing	NOUN
crl-13536	84	4	have	have	AUX
crl-13536	84	5	always	always	ADV
crl-13536	84	6	been	be	AUX
crl-13536	84	7	done	do	VERB
crl-13536	84	8	in	in	ADP
crl-13536	84	9	a	a	DET
crl-13536	84	10	certain	certain	ADJ
crl-13536	84	11	way	way	NOUN
crl-13536	84	12	is	be	AUX
crl-13536	84	13	no	no	DET
crl-13536	84	14	reason	reason	NOUN
crl-13536	84	15	why	why	SCONJ
crl-13536	84	16	they	they	PRON
crl-13536	84	17	have	have	VERB
crl-13536	84	18	to	to	PART
crl-13536	84	19	be	be	AUX
crl-13536	84	20	done	do	VERB
crl-13536	84	21	that	that	DET
crl-13536	84	22	way	way	NOUN
crl-13536	84	23	in	in	ADP
crl-13536	84	24	the	the	DET
crl-13536	84	25	future	future	NOUN
crl-13536	84	26	.	.	PUNCT
crl-13536	85	1	an	an	DET
crl-13536	85	2	endless	endless	ADJ
crl-13536	85	3	range	range	NOUN
crl-13536	85	4	of	of	ADP
crl-13536	85	5	possibilities	possibility	NOUN
crl-13536	85	6	exists	exist	VERB
crl-13536	85	7	in	in	ADP
crl-13536	85	8	library	library	NOUN
crl-13536	85	9	operations	operation	NOUN
crl-13536	85	10	,	,	PUNCT
crl-13536	85	11	and	and	CCONJ
crl-13536	85	12	each	each	DET
crl-13536	85	13	library	library	NOUN
crl-13536	85	14	must	must	AUX
crl-13536	85	15	determine	determine	VERB
crl-13536	85	16	the	the	DET
crl-13536	85	17	product	product	NOUN
crl-13536	85	18	and	and	CCONJ
crl-13536	85	19	service	service	NOUN
crl-13536	85	20	mix	mix	NOUN
crl-13536	85	21	that	that	PRON
crl-13536	85	22	will	will	AUX
crl-13536	85	23	be	be	AUX
crl-13536	85	24	of	of	ADP
crl-13536	85	25	optimal	optimal	ADJ
crl-13536	85	26	value	value	NOUN
crl-13536	85	27	to	to	ADP
crl-13536	85	28	its	its	PRON
crl-13536	85	29	patrons	patron	NOUN
crl-13536	85	30	.	.	PUNCT
crl-13536	86	1	in	in	ADP
crl-13536	86	2	closing	closing	NOUN
crl-13536	86	3	,	,	PUNCT
crl-13536	86	4	there	there	PRON
crl-13536	86	5	is	be	VERB
crl-13536	86	6	one	one	NUM
crl-13536	86	7	caution	caution	NOUN
crl-13536	86	8	to	to	PART
crl-13536	86	9	emphasize	emphasize	VERB
crl-13536	86	10	.	.	PUNCT
crl-13536	87	1	the	the	DET
crl-13536	87	2	services	service	NOUN
crl-13536	87	3	provided	provide	VERB
crl-13536	87	4	by	by	ADP
crl-13536	87	5	the	the	DET
crl-13536	87	6	library	library	NOUN
crl-13536	87	7	must	must	AUX
crl-13536	87	8	be	be	AUX
crl-13536	87	9	everything	everything	PRON
crl-13536	87	10	that	that	PRON
crl-13536	87	11	they	they	PRON
crl-13536	87	12	have	have	AUX
crl-13536	87	13	been	be	AUX
crl-13536	87	14	claimed	claim	VERB
crl-13536	87	15	to	to	PART
crl-13536	87	16	be	be	AUX
crl-13536	87	17	in	in	ADP
crl-13536	87	18	the	the	DET
crl-13536	87	19	marketing	marketing	NOUN
crl-13536	87	20	program	program	NOUN
crl-13536	87	21	.	.	PUNCT
crl-13536	88	1	if	if	SCONJ
crl-13536	88	2	the	the	DET
crl-13536	88	3	library	library	NOUN
crl-13536	88	4	has	have	AUX
crl-13536	88	5	publicized	publicize	VERB
crl-13536	88	6	that	that	SCONJ
crl-13536	88	7	items	item	NOUN
crl-13536	88	8	will	will	AUX
crl-13536	88	9	be	be	AUX
crl-13536	88	10	received	receive	VERB
crl-13536	88	11	through	through	ADP
crl-13536	88	12	interlibrary	interlibrary	ADJ
crl-13536	88	13	loan	loan	NOUN
crl-13536	88	14	within	within	ADP
crl-13536	88	15	three	three	NUM
crl-13536	88	16	days	day	NOUN
crl-13536	88	17	but	but	CCONJ
crl-13536	88	18	it	it	PRON
crl-13536	88	19	consistently	consistently	ADV
crl-13536	88	20	takes	take	VERB
crl-13536	88	21	at	at	ADV
crl-13536	88	22	least	least	ADJ
crl-13536	88	23	a	a	PRON
crl-13536	88	24	week	week	NOUN
crl-13536	88	25	to	to	PART
crl-13536	88	26	receive	receive	VERB
crl-13536	88	27	them	they	PRON
crl-13536	88	28	,	,	PUNCT
crl-13536	88	29	or	or	CCONJ
crl-13536	88	30	if	if	SCONJ
crl-13536	88	31	the	the	DET
crl-13536	88	32	signs	sign	NOUN
crl-13536	88	33	say	say	VERB
crl-13536	88	34	"	"	PUNCT
crl-13536	88	35	we	we	PRON
crl-13536	88	36	're	be	AUX
crl-13536	88	37	here	here	ADV
crl-13536	88	38	to	to	PART
crl-13536	88	39	help	help	VERB
crl-13536	88	40	you	you	PRON
crl-13536	88	41	"	"	PUNCT
crl-13536	88	42	but	but	CCONJ
crl-13536	88	43	the	the	DET
crl-13536	88	44	public	public	ADJ
crl-13536	88	45	services	service	NOUN
crl-13536	88	46	staff	staff	NOUN
crl-13536	88	47	through	through	ADP
crl-13536	88	48	its	its	PRON
crl-13536	88	49	attitude	attitude	NOUN
crl-13536	88	50	says	say	VERB
crl-13536	88	51	something	something	PRON
crl-13536	88	52	else	else	ADV
crl-13536	88	53	,	,	PUNCT
crl-13536	88	54	then	then	ADV
crl-13536	88	55	,	,	PUNCT
crl-13536	88	56	although	although	SCONJ
crl-13536	88	57	people	people	NOUN
crl-13536	88	58	may	may	AUX
crl-13536	88	59	have	have	AUX
crl-13536	88	60	come	come	VERB
crl-13536	88	61	through	through	ADP
crl-13536	88	62	the	the	DET
crl-13536	88	63	door	door	NOUN
crl-13536	88	64	once	once	ADV
crl-13536	88	65	to	to	PART
crl-13536	88	66	try	try	VERB
crl-13536	88	67	the	the	DET
crl-13536	88	68	library	library	NOUN
crl-13536	88	69	's	's	PART
crl-13536	88	70	services	service	NOUN
crl-13536	88	71	,	,	PUNCT
crl-13536	88	72	the	the	DET
crl-13536	88	73	odds	odd	NOUN
crl-13536	88	74	are	be	AUX
crl-13536	88	75	that	that	SCONJ
crl-13536	88	76	they	they	PRON
crl-13536	88	77	will	will	AUX
crl-13536	88	78	not	not	PART
crl-13536	88	79	return	return	VERB
crl-13536	88	80	.	.	PUNCT
crl-13536	89	1	the	the	DET
crl-13536	89	2	moral	moral	ADJ
crl-13536	89	3	is	be	AUX
crl-13536	89	4	,	,	PUNCT
crl-13536	89	5	above	above	ADP
crl-13536	89	6	all	all	PRON
crl-13536	89	7	,	,	PUNCT
crl-13536	89	8	"	"	PUNCT
crl-13536	89	9	do	do	AUX
crl-13536	89	10	n't	not	PART
crl-13536	89	11	promise	promise	VERB
crl-13536	89	12	what	what	PRON
crl-13536	89	13	you	you	PRON
crl-13536	89	14	ca	can	AUX
crl-13536	89	15	n't	not	PART
crl-13536	89	16	produce	produce	VERB
crl-13536	89	17	.	.	PUNCT
crl-13536	89	18	"	"	PUNCT
crl-13536	90	1	libraries	library	NOUN
crl-13536	90	2	today	today	NOUN
crl-13536	90	3	are	be	AUX
crl-13536	90	4	in	in	ADP
crl-13536	90	5	the	the	DET
crl-13536	90	6	same	same	ADJ
crl-13536	90	7	position	position	NOUN
crl-13536	90	8	as	as	ADP
crl-13536	90	9	many	many	ADJ
crl-13536	90	10	other	other	ADJ
crl-13536	90	11	nonprofit	nonprofit	ADJ
crl-13536	90	12	institutions	institution	NOUN
crl-13536	90	13	when	when	SCONJ
crl-13536	90	14	facing	face	VERB
crl-13536	90	15	the	the	DET
crl-13536	90	16	question	question	NOUN
crl-13536	90	17	of	of	ADP
crl-13536	90	18	whether	whether	SCONJ
crl-13536	90	19	to	to	PART
crl-13536	90	20	use	use	VERB
crl-13536	90	21	resources	resource	NOUN
crl-13536	90	22	in	in	ADP
crl-13536	90	23	marketing	market	VERB
crl-13536	90	24	their	their	PRON
crl-13536	90	25	services	service	NOUN
crl-13536	90	26	.	.	PUNCT
crl-13536	91	1	daniel	daniel	PROPN
crl-13536	91	2	fink	fink	PROPN
crl-13536	91	3	recently	recently	ADV
crl-13536	91	4	discussed	discuss	VERB
crl-13536	91	5	the	the	DET
crl-13536	91	6	marketing	marketing	NOUN
crl-13536	91	7	of	of	ADP
crl-13536	91	8	hospital	hospital	NOUN
crl-13536	91	9	services	service	NOUN
crl-13536	91	10	and	and	CCONJ
crl-13536	91	11	concluded	conclude	VERB
crl-13536	91	12	with	with	ADP
crl-13536	91	13	a	a	DET
crl-13536	91	14	statement	statement	NOUN
crl-13536	91	15	that	that	PRON
crl-13536	91	16	expresses	express	VERB
crl-13536	91	17	the	the	DET
crl-13536	91	18	spirit	spirit	NOUN
crl-13536	91	19	of	of	ADP
crl-13536	91	20	the	the	DET
crl-13536	91	21	preceding	precede	VERB
crl-13536	91	22	discussion	discussion	NOUN
crl-13536	91	23	:	:	PUNCT
crl-13536	91	24	when	when	SCONJ
crl-13536	91	25	physicians	physician	NOUN
crl-13536	91	26	and	and	CCONJ
crl-13536	91	27	administrators	administrator	NOUN
crl-13536	91	28	learn	learn	VERB
crl-13536	91	29	about	about	ADP
crl-13536	91	30	health	health	NOUN
crl-13536	91	31	-	-	PUNCT
crl-13536	91	32	care	care	NOUN
crl-13536	91	33	marketing	marketing	NOUN
crl-13536	91	34	,	,	PUNCT
crl-13536	91	35	they	they	PRON
crl-13536	91	36	frequently	frequently	ADV
crl-13536	91	37	comment	comment	VERB
crl-13536	91	38	that	that	SCONJ
crl-13536	91	39	they	they	PRON
crl-13536	91	40	were	be	AUX
crl-13536	91	41	already	already	ADV
crl-13536	91	42	doing	do	VERB
crl-13536	91	43	marketing	marketing	NOUN
crl-13536	91	44	-	-	PUNCT
crl-13536	91	45	they	they	PRON
crl-13536	91	46	just	just	ADV
crl-13536	92	1	didn	didn	PROPN
crl-13536	92	2	'	'	PUNCT
crl-13536	92	3	t	t	NOUN
crl-13536	92	4	know	know	VERB
crl-13536	92	5	it	it	PRON
crl-13536	92	6	.	.	PUNCT
crl-13536	93	1	but	but	CCONJ
crl-13536	93	2	effective	effective	ADJ
crl-13536	93	3	health	health	NOUN
crl-13536	93	4	-	-	PUNCT
crl-13536	93	5	care	care	NOUN
crl-13536	93	6	marketing	marketing	NOUN
crl-13536	93	7	requires	require	VERB
crl-13536	93	8	a	a	DET
crl-13536	93	9	coordinated	coordinated	ADJ
crl-13536	93	10	effort	effort	NOUN
crl-13536	93	11	,	,	PUNCT
crl-13536	93	12	at	at	ADP
crl-13536	93	13	all	all	DET
crl-13536	93	14	levels	level	NOUN
crl-13536	93	15	,	,	PUNCT
crl-13536	93	16	to	to	PART
crl-13536	93	17	understand	understand	VERB
crl-13536	93	18	and	and	CCONJ
crl-13536	93	19	meet	meet	VERB
crl-13536	93	20	both	both	DET
crl-13536	93	21	community	community	NOUN
crl-13536	93	22	and	and	CCONJ
crl-13536	93	23	individual	individual	ADJ
crl-13536	93	24	patient	patient	NOUN
crl-13536	93	25	needs	need	NOUN
crl-13536	93	26	.	.	PUNCT
crl-13536	94	1	this	this	DET
crl-13536	94	2	effort	effort	NOUN
crl-13536	94	3	is	be	AUX
crl-13536	94	4	not	not	PART
crl-13536	94	5	easy	easy	ADJ
crl-13536	94	6	,	,	PUNCT
crl-13536	94	7	and	and	CCONJ
crl-13536	94	8	,	,	PUNCT
crl-13536	94	9	as	as	ADP
crl-13536	94	10	in	in	ADP
crl-13536	94	11	the	the	DET
crl-13536	94	12	consumer	consumer	NOUN
crl-13536	94	13	products	product	NOUN
crl-13536	94	14	field	field	NOUN
crl-13536	94	15	,	,	PUNCT
crl-13536	94	16	will	will	AUX
crl-13536	94	17	often	often	ADV
crl-13536	94	18	be	be	AUX
crl-13536	94	19	unsuccessful	unsuccessful	ADJ
crl-13536	94	20	.	.	PUNCT
crl-13536	95	1	but	but	CCONJ
crl-13536	95	2	the	the	DET
crl-13536	95	3	goal	goal	NOUN
crl-13536	95	4	to	to	PART
crl-13536	95	5	truly	truly	ADV
crl-13536	95	6	serving	serve	VERB
crl-13536	95	7	the	the	DET
crl-13536	95	8	patient	patient	NOUN
crl-13536	95	9	is	be	AUX
crl-13536	95	10	of	of	ADP
crl-13536	95	11	such	such	ADJ
crl-13536	95	12	importance	importance	NOUN
crl-13536	95	13	-	-	PUNCT
crl-13536	95	14	especially	especially	ADV
crl-13536	95	15	in	in	ADP
crl-13536	95	16	these	these	DET
crl-13536	95	17	times	time	NOUN
crl-13536	95	18	of	of	ADP
crl-13536	95	19	increasing	increase	VERB
crl-13536	95	20	competition	competition	NOUN
crl-13536	95	21	and	and	CCONJ
crl-13536	95	22	rising	rise	VERB
crl-13536	95	23	consumerism	consumerism	NOUN
crl-13536	95	24	-	-	PUNCT
crl-13536	95	25	that	that	SCONJ
crl-13536	95	26	the	the	DET
crl-13536	95	27	question	question	NOUN
crl-13536	95	28	is	be	AUX
crl-13536	95	29	not	not	PART
crl-13536	95	30	'	'	PUNCT
crl-13536	95	31	can	can	AUX
crl-13536	95	32	hospitals	hospital	NOUN
crl-13536	95	33	afford	afford	VERB
crl-13536	95	34	to	to	PART
crl-13536	95	35	market	market	VERB
crl-13536	95	36	?	?	PUNCT
crl-13536	95	37	'	'	PUNCT
crl-13536	96	1	instead	instead	ADV
crl-13536	96	2	,	,	PUNCT
crl-13536	96	3	we	we	PRON
crl-13536	96	4	must	must	AUX
crl-13536	96	5	ask	ask	VERB
crl-13536	96	6	,	,	PUNCT
crl-13536	96	7	'	'	PUNCT
crl-13536	96	8	how	how	SCONJ
crl-13536	96	9	can	can	AUX
crl-13536	96	10	they	they	PRON
crl-13536	96	11	afford	afford	VERB
crl-13536	96	12	not	not	PART
crl-13536	96	13	to	to	PART
crl-13536	96	14	?	?	PUNCT
crl-13536	96	15	'	'	PUNCT
crl-13536	96	16	7	7	NUM
crl-13536	96	17	an	an	DET
crl-13536	96	18	assessment	assessment	NOUN
crl-13536	96	19	of	of	ADP
crl-13536	96	20	the	the	DET
crl-13536	96	21	position	position	NOUN
crl-13536	96	22	of	of	ADP
crl-13536	96	23	libraries	library	NOUN
crl-13536	96	24	today	today	NOUN
crl-13536	96	25	leads	lead	VERB
crl-13536	96	26	inescapably	inescapably	ADV
crl-13536	96	27	to	to	ADP
crl-13536	96	28	the	the	DET
crl-13536	96	29	same	same	ADJ
crl-13536	96	30	conclusion	conclusion	NOUN
crl-13536	96	31	:	:	PUNCT
crl-13536	96	32	how	how	SCONJ
crl-13536	96	33	can	can	AUX
crl-13536	96	34	libraries	library	NOUN
crl-13536	96	35	afford	afford	VERB
crl-13536	96	36	not	not	PART
crl-13536	96	37	to	to	PART
crl-13536	96	38	market	market	VERB
crl-13536	96	39	their	their	PRON
crl-13536	96	40	services	service	NOUN
crl-13536	96	41	?	?	PUNCT
crl-13536	97	1	referenc	referenc	PROPN
crl-13536	97	2	es	es	PROPN
crl-13536	97	3	1	1	NUM
crl-13536	97	4	.	.	PROPN
crl-13536	97	5	philip	philip	PROPN
crl-13536	97	6	kotler	kotler	PROPN
crl-13536	97	7	,	,	PUNCT
crl-13536	97	8	marketing	marketing	NOUN
crl-13536	97	9	for	for	ADP
crl-13536	97	10	nonprofit	nonprofit	ADJ
crl-13536	97	11	organizations	organization	NOUN
crl-13536	97	12	(	(	PUNCT
crl-13536	97	13	englewood	englewood	NOUN
crl-13536	97	14	cliffs	cliff	NOUN
crl-13536	97	15	:	:	PUNCT
crl-13536	97	16	prentice	prentice	NOUN
crl-13536	97	17	-hall	-hall	ADV
crl-13536	97	18	,	,	PUNCT
crl-13536	97	19	1975	1975	NUM
crl-13536	97	20	)	)	PUNCT
crl-13536	97	21	,	,	PUNCT
crl-13536	97	22	p.x	p.x	NOUN
crl-13536	97	23	.	.	PROPN
crl-13536	97	24	2	2	NUM
crl-13536	97	25	.	.	X
crl-13536	97	26	richard	richard	PROPN
crl-13536	97	27	m.	m.	PROPN
crl-13536	97	28	dougherty	dougherty	PROPN
crl-13536	97	29	and	and	CCONJ
crl-13536	97	30	laura	laura	PROPN
crl-13536	97	31	l	l	PROPN
crl-13536	97	32	.	.	PUNCT
crl-13536	97	33	blomquist	blomquist	PROPN
crl-13536	97	34	,	,	PUNCT
crl-13536	97	35	improving	improve	VERB
crl-13536	97	36	access	access	NOUN
crl-13536	97	37	to	to	ADP
crl-13536	97	38	library	library	NOUN
crl-13536	97	39	resources	resource	NOUN
crl-13536	97	40	:	:	PUNCT
crl-13536	97	41	the	the	DET
crl-13536	97	42	influence	influence	NOUN
crl-13536	97	43	of	of	ADP
crl-13536	97	44	organization	organization	NOUN
crl-13536	97	45	of	of	ADP
crl-13536	97	46	library	library	NOUN
crl-13536	97	47	collections	collection	NOUN
crl-13536	97	48	,	,	PUNCT
crl-13536	97	49	and	and	CCONJ
crl-13536	97	50	of	of	ADP
crl-13536	97	51	user	user	NOUN
crl-13536	97	52	attitudes	attitude	NOUN
crl-13536	97	53	toward	toward	ADP
crl-13536	97	54	innovative	innovative	ADJ
crl-13536	97	55	services	service	NOUN
crl-13536	97	56	(	(	PUNCT
crl-13536	97	57	metuchen	metuchen	PROPN
crl-13536	97	58	:	:	PUNCT
crl-13536	97	59	scarecrow	scarecrow	PROPN
crl-13536	97	60	,	,	PUNCT
crl-13536	97	61	1974	1974	NUM
crl-13536	97	62	)	)	PUNCT
crl-13536	97	63	,	,	PUNCT
crl-13536	97	64	p.84	p.84	PROPN
crl-13536	97	65	.	.	PUNCT
crl-13536	98	1	3	3	X
crl-13536	98	2	.	.	X
crl-13536	98	3	kotler	kotler	NOUN
crl-13536	98	4	,	,	PUNCT
crl-13536	98	5	marketing	marketing	NOUN
crl-13536	98	6	for	for	ADP
crl-13536	98	7	nonprofit	nonprofit	ADJ
crl-13536	98	8	organizations	organization	NOUN
crl-13536	98	9	,	,	PUNCT
crl-13536	98	10	p	p	NOUN
crl-13536	98	11	.	.	PUNCT
crl-13536	99	1	46	46	NUM
crl-13536	99	2	.	.	PUNCT
crl-13536	100	1	see	see	VERB
crl-13536	100	2	also	also	ADV
crl-13536	100	3	david	david	PROPN
crl-13536	100	4	j	j	PROPN
crl-13536	100	5	.	.	PUNCT
crl-13536	100	6	rachman	rachman	PROPN
crl-13536	100	7	,	,	PUNCT
crl-13536	100	8	marketing	marketing	NOUN
crl-13536	100	9	strategy	strategy	NOUN
crl-13536	100	10	and	and	CCONJ
crl-13536	100	11	structure	structure	NOUN
crl-13536	100	12	(	(	PUNCT
crl-13536	100	13	englewood	englewood	NOUN
crl-13536	100	14	cliffs	cliff	NOUN
crl-13536	100	15	:	:	PUNCT
crl-13536	100	16	prentice	prentice	NOUN
crl-13536	100	17	-	-	PUNCT
crl-13536	100	18	hall	hall	NOUN
crl-13536	100	19	,	,	PUNCT
crl-13536	100	20	1974	1974	NUM
crl-13536	100	21	)	)	PUNCT
crl-13536	100	22	,	,	PUNCT
crl-13536	100	23	p	p	NOUN
crl-13536	100	24	.12	.12	NUM
crl-13536	100	25	-	-	SYM
crl-13536	100	26	17	17	NUM
crl-13536	100	27	,	,	PUNCT
crl-13536	100	28	or	or	CCONJ
crl-13536	100	29	albert	albert	PROPN
crl-13536	100	30	wesley	wesley	PROPN
crl-13536	100	31	frey	frey	PROPN
crl-13536	100	32	,	,	PUNCT
crl-13536	100	33	ed	ed	PROPN
crl-13536	100	34	.	.	PROPN
crl-13536	100	35	,	,	PUNCT
crl-13536	100	36	marketing	marketing	NOUN
crl-13536	100	37	handbook	handbook	NOUN
crl-13536	100	38	(	(	PUNCT
crl-13536	100	39	new	new	PROPN
crl-13536	100	40	york	york	PROPN
crl-13536	100	41	:	:	PUNCT
crl-13536	100	42	ronald	ronald	PROPN
crl-13536	100	43	press	press	PROPN
crl-13536	100	44	,	,	PUNCT
crl-13536	100	45	1965	1965	NUM
crl-13536	100	46	)	)	PUNCT
crl-13536	100	47	,	,	PUNCT
crl-13536	100	48	p.4	p.4	NOUN
crl-13536	100	49	-	-	PUNCT
crl-13536	100	50	1	1	NUM
crl-13536	100	51	-	-	SYM
crl-13536	100	52	4	4	NUM
crl-13536	100	53	-	-	SYM
crl-13536	100	54	3	3	NUM
crl-13536	100	55	.	.	NUM
crl-13536	100	56	4	4	NUM
crl-13536	100	57	.	.	X
crl-13536	100	58	kotler	kotler	NOUN
crl-13536	100	59	,	,	PUNCT
crl-13536	100	60	marketing	marketing	NOUN
crl-13536	100	61	for	for	ADP
crl-13536	100	62	nonprofit	nonprofit	ADJ
crl-13536	100	63	organizations	organization	NOUN
crl-13536	100	64	,	,	PUNCT
crl-13536	100	65	p.46	p.46	PROPN
crl-13536	100	66	.	.	PROPN
crl-13536	101	1	5	5	X
crl-13536	101	2	.	.	X
crl-13536	101	3	kotler	kotler	NOUN
crl-13536	101	4	,	,	PUNCT
crl-13536	101	5	marketing	marketing	NOUN
crl-13536	101	6	for	for	ADP
crl-13536	101	7	nonprofit	nonprofit	ADJ
crl-13536	101	8	organizations	organization	NOUN
crl-13536	101	9	,	,	PUNCT
crl-13536	101	10	p.55	p.55	NOUN
crl-13536	101	11	-	-	SYM
crl-13536	101	12	75	75	NUM
crl-13536	101	13	.	.	PUNCT
crl-13536	102	1	see	see	VERB
crl-13536	102	2	also	also	ADV
crl-13536	102	3	frey	frey	VERB
crl-13536	102	4	,	,	PUNCT
crl-13536	102	5	marketing	marketing	NOUN
crl-13536	102	6	handbook	handbook	NOUN
crl-13536	102	7	,	,	PUNCT
crl-13536	102	8	p	p	NOUN
crl-13536	102	9	.j-6	.j-6	NOUN
crl-13536	102	10	-	-	PUNCT
crl-13536	102	11	-3	-3	NOUN
crl-13536	102	12	-	-	PUNCT
crl-13536	102	13	10	10	NUM
crl-13536	102	14	,	,	PUNCT
crl-13536	102	15	or	or	CCONJ
crl-13536	102	16	douglas	douglas	PROPN
crl-13536	102	17	j.	j.	PROPN
crl-13536	102	18	dalrymple	dalrymple	PROPN
crl-13536	102	19	and	and	CCONJ
crl-13536	102	20	leonard	leonard	PROPN
crl-13536	102	21	j.	j.	PROPN
crl-13536	102	22	parsons	parson	NOUN
crl-13536	102	23	,	,	PUNCT
crl-13536	102	24	marketing	marketing	NOUN
crl-13536	102	25	man	man	NOUN
crl-13536	102	26	agement	agement	NOUN
crl-13536	102	27	:	:	PUNCT
crl-13536	102	28	text	text	NOUN
crl-13536	102	29	and	and	CCONJ
crl-13536	102	30	cases	case	NOUN
crl-13536	102	31	(	(	PUNCT
crl-13536	102	32	santa	santa	PROPN
crl-13536	102	33	barbara	barbara	PROPN
crl-13536	102	34	:	:	PUNCT
crl-13536	102	35	john	john	PROPN
crl-13536	102	36	wiley	wiley	PROPN
crl-13536	102	37	,	,	PUNCT
crl-13536	102	38	1976	1976	NUM
crl-13536	102	39	)	)	PUNCT
crl-13536	102	40	,	,	PUNCT
crl-13536	102	41	p.605	p.605	NOUN
crl-13536	102	42	-	-	SYM
crl-13536	102	43	6	6	NUM
crl-13536	102	44	.	.	NUM
crl-13536	102	45	6	6	NUM
crl-13536	102	46	.	.	X
crl-13536	102	47	kotler	kotler	NOUN
crl-13536	102	48	,	,	PUNCT
crl-13536	102	49	marketing	marketing	NOUN
crl-13536	102	50	for	for	ADP
crl-13536	102	51	nonprofit	nonprofit	ADJ
crl-13536	102	52	organizations	organization	NOUN
crl-13536	102	53	,	,	PUNCT
crl-13536	102	54	p.202	p.202	PROPN
crl-13536	102	55	.	.	PUNCT
crl-13536	103	1	7	7	X
crl-13536	103	2	.	.	X
crl-13536	103	3	daniel	daniel	PROPN
crl-13536	103	4	j	j	PROPN
crl-13536	103	5	.	.	PUNCT
crl-13536	103	6	fink	fink	PROPN
crl-13536	103	7	,	,	PUNCT
crl-13536	103	8	"	"	PUNCT
crl-13536	103	9	marketing	market	VERB
crl-13536	103	10	the	the	DET
crl-13536	103	11	hospital	hospital	NOUN
crl-13536	103	12	,	,	PUNCT
crl-13536	103	13	"	"	PUNCT
crl-13536	103	14	mba	mba	ADP
crl-13536	103	15	12:56	12:56	NUM
crl-13536	103	16	(	(	PUNCT
crl-13536	103	17	dec	dec	PROPN
crl-13536	103	18	.	.	PROPN
crl-13536	103	19	1978	1978	NUM
crl-13536	103	20	/	/	SYM
crl-13536	103	21	jan	jan	PROPN
crl-13536	103	22	.	.	PUNCT
crl-13536	103	23	1979	1979	NUM
crl-13536	103	24	)	)	PUNCT
crl-13536	103	25	.	.	PUNCT