id author title date pages extension mime words sentence flesch summary cache txt crl-13978 Phipps, Shelley The Marketing of Library and Information Service (Book Review) 1984-01-01 1 .pdf application/pdf 666 36 56 Although published by Aslib, the ma- jority of articles are by Americans-Robert Wedgeworth, Fay Blake and Edith Perlmutter, Shirley Echelman, Douglas Ferguson, Martha Boaz-these people will be instrumental in whether there is a fu- ture market for libraries and will play a major role in how library service is mar- keted. the Aslib Reader series, the editor has limited selec- tion to articles pertaining to the marketing of library services (as distinct from the mar- keting of scientific and technical informa- tion). cache/crl-13978.pdf txt/crl-13978.txt