id author title date pages extension mime words sentence flesch summary cache txt crl-24673 Zhao, Jennifer Cong Yan; Mawhinney, Tara Effectiveness of Vernacular Library Orientation Videos in Comparison with the English Language Equivalent 2020-11-03 16 .pdf application/pdf 8239 390 44 Cornell University Library’s Welcome to Cornell University Library (Chinese),29 and McGill University Library’s Welcome to the McGill Library in several different languages.30 These videos “showcase library resources and services in a direct and vivid way,” and the native languages used in narration make students “feel encouraged to come to the library and comfortable to contact the librarians.”31 While vernacular language orientation videos may still be new in the library, the success of using library videos to reach out to students in general manifests the potential of expanding this strategy to the international student population. In addi- tion, this review summarizes the success of using library videos in outreach and how various audiovisual features used in videos contribute to their success. cache/crl-24673.pdf txt/crl-24673.txt