id author title date pages extension mime words sentence flesch summary cache txt crl-16576 Wilson, Laura Marketing and Outreach for the Academic Library: New Approaches and Initiatives. Bradford Lee Eden, ed. Lanham, Md.: Rowman & Littlefield, 2016. 153p. Paper, $45.00 (ISBN 978-1-4422-6254-6). LC 2016000813. 2017-04-19 3 .pdf application/pdf 1746 83 50 This chapter discusses the process that librarians at California State University Northridge followed to create a social media plan after they inherited several inactive library social media accounts. It seems that conferences, presentations, journal articles, and blog posts are often discussing issues related to social media, programming, and student and faculty engagement in library services. cache/crl-16576.pdf txt/crl-16576.txt