id author title date pages extension mime words sentence flesch summary cache txt crl-16085 Mitchell, Nicole Kay Ann Cassell and Uma Hiremath. Reference and Information Services in the 21st Century: An Introduction. 2nd ed. New York: Neal-Schuman Publishers, 2009. 461p. alk. paper, $69.95 (ISBN 9781555706722). LC2009-023650. 2010-05-01 2 .pdf application/pdf 1259 61 48 The chapters in this section discuss sources for review and evaluation of reference works, how to manage staff and services, assessment of reference services, Reference 2.0, and the future of information service. In the first section, “Fundamental Concepts,” chapter 1 introduces read- ers to the history of reference services and typical activities involved such as readers’ advisories, information literacy, promotion and marketing, and staff and service evaluation. cache/crl-16085.pdf txt/crl-16085.txt