id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
crl-15993	Duke, Lynda M.; MacDonald, Jean B.; Trimble, Carrie S.	Collaboration between Marketing Students and the Library: An Experiential Learning Project to Promote Reference Services	2009-03-01	14	.pdf	application/pdf	7386	297	49	The lack of specific “how-tos” in marketing can be frustrating to marketing students. Ideally, working with the client takes marketing concepts far beyond the boundaries of a textbook and provides students a realistic context5 and can help them develop problem-solving and team­ work skills that they will continue to use after graduation.6 While valuing the benefits of experi­ ential learning, educators also recognize the difficulty of engaging students en ­ rolled in lower-level marketing courses in a practical marketing experience when Collaboration between Marketing Students and the Library 111 those students typically lack a firm grasp of marketing concepts.7 One common way to overcome this obstacle is to find a client accustomed to volunteers without formal training, such as not-for-profit organizations (NPOs).	cache/crl-15993.pdf	txt/crl-15993.txt