id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
crl-15933	Hepburn, Peter; Lewis, Krystal M.	What’s in a Name? Using Card Sorting to Evaluate Branding in an Academic Library’s Web Site	2008-05-01	10	.pdf	application/pdf	5204	233	58	Evaluating the presentation of resources and ser- vices through library Web sites has been the subject of a number of usability tests in past years. Thestudy found that library users do not recognize or comprehend library brand names in the absence of a consistent approach to branding even if they do use the services that have been branded.	cache/crl-15933.pdf	txt/crl-15933.txt