id author title date pages extension mime words sentence flesch summary cache txt crl-15710 Veaner, Allen B. Kirp, David L. Shakespeare, Einstein, and the Bottom Line: The Marketing of Higher Education. Cambridge, Mass.: Harvard University Pr., 2003. 328p. alk. paper, $29.95 (ISBN 0674011465). LC 2003-49914. and Geiger, Roger L. Knowledge and Money: Research Universities and the Paradox of the Marketplace. Stanford, Calif.: Stanford University Pr., 2004. 321p. alk. paper, $27.95 (paper) (ISBN 0804749264); $70 (cloth) (ISBN 0804749256). LC 2004-1622. 2005-01-01 10 .pdf application/pdf 5942 296 53 Geiger puts it best: “The commercial- ization of university research at the dawn of the twenty-first century would seem to possess an inexorable momentum.” What we see in such a development, states Kirp, citing the chancellor of the University of Texas, is a growing privatization of higher education and the consignment of the historic public support of universities to the “junkyard of history.” cache/crl-15710.pdf txt/crl-15710.txt