id author title date pages extension mime words sentence flesch summary cache txt crl-15684 Joswick, Kathleen E.; Bauerly, Ronald J.; Johnson, Don T. Assessing Marketing Literature: A Study of the Readings Assigned in Doctoral Seminars in Marketing 2004-09-01 15 .pdf application/pdf 7210 366 54 Robert H. Luke and E. Reed Doke, “Marketing Journal Hierarchies and Faculty Percep- tions, 1986–1987,” Journal of the Academy of Marketing Science 15, no. 1 (1987): 74–78. “Longitudinal Study of Marketing Journal Familiarity and Quality,” in The 1991 AMA Educators’ Proceedings: Enhancing Knowledge Development in Marketing, ed. cache/crl-15684.pdf txt/crl-15684.txt