id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
crl-13536	Edinger, Joyce A.	Marketing Library Services: Strategy for Survival	1980-07-01	5	.pdf	application/pdf	3240	142	54	IMPLEMENTING THE MARKETING PROGRAM Once the marketing concept has been established among the staff of the organiza- tion-and that is not an easy task to accom- plish-the next step is to analyze the cur- rent situation, assess the strengths and shortcomings in the library's current pro- grams and policies, determine the goals that a program of marketing library services should accomplish, and determine the spe- cific methods by which those goals can be achieved. These aren't the only reasons for engag- ing in the marketing of library services but are among the most important and should be sufficient reason for librarians to consider the possibilities offered by the marketing of library services.	cache/crl-13536.pdf	txt/crl-13536.txt