id author title date pages extension mime words sentence flesch summary cache txt crl-13356 Cassata, Mary B. Beyond Media: New Approaches to Mass Communication (Book Review) 1979-07-01 1 .pdf application/pdf 697 54 66 Comparing the library to any of the classic mass media, they point to a reversal of the mass com- munication process, for, instead of having the source (librarian) communicating to a receiver (library user), the library user be- comes the communicator and the librarian becomes the receiver. He draws implications for a persuasive rhetoric and teaching methods from the parallel between library instruction and the teaching of composition. cache/crl-13356.pdf txt/crl-13356.txt