id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
crl-11559	Cohen, Arthur A.	Paperbacks in the College	1963-03-01	4	.pdf	application/pdf	2431	84	50	The characteristics which loosely con- federate the more than forty publishers of higher priced paperback books are these: their dependence upon the organi- zation of an already established cloth- bound publisher; the existence of nu- merous books in an already published backlist for which new demand can be generated by making them available in paperback editions; the possibility of developing an internal reprint program with relatively small investment of ad- ditional editorial and promotional per- sonnel and expense; the availability of already existing mechanics of production and of distribution. I venture to predict that during this year, the num- ber of units sold of paperback books re- tailing at more than $1.00 will once more substantially increase, but the share of the total volume which each publisher will enjoy will again decline, and unit sales of individual titles, advance orders taken by publishers' salesmen, and pub- lishers printing orders will tend to de- crease accordingly.	cache/crl-11559.pdf	txt/crl-11559.txt