id sid tid token lemma pos crln-7905 1 1 dec07b.indd dec07b.indd PROPN crln-7905 1 2 nancy nancy PROPN crln-7905 1 3 f. f. PROPN crln-7905 1 4 stimson stimson PROPN crln-7905 1 5 library library PROPN crln-7905 1 6 change change NOUN crln-7905 1 7 as as ADP crln-7905 1 8 a a DET crln-7905 1 9 branding branding ADJ crln-7905 1 10 opportunity opportunity NOUN crln-7905 1 11 connect connect NOUN crln-7905 1 12 , , PUNCT crln-7905 1 13 reflect reflect VERB crln-7905 1 14 , , PUNCT crln-7905 1 15 research research NOUN crln-7905 1 16 , , PUNCT crln-7905 1 17 discover discover VERB crln-7905 1 18 prominent prominent ADJ crln-7905 1 19 library library NOUN crln-7905 1 20 changes change NOUN crln-7905 1 21 , , PUNCT crln-7905 1 22 such such ADJ crln-7905 1 23 as as ADP crln-7905 1 24 a a DET crln-7905 1 25 building building NOUN crln-7905 1 26 renovation renovation NOUN crln-7905 1 27 , , PUNCT crln-7905 1 28 provide provide VERB crln-7905 1 29 the the DET crln-7905 1 30 perfect perfect ADJ crln-7905 1 31 opportunity opportunity NOUN crln-7905 1 32 to to PART crln-7905 1 33 re­examine re­examine VERB crln-7905 1 34 the the DET crln-7905 1 35 library library NOUN crln-7905 1 36 “ " PUNCT crln-7905 1 37 brand brand NOUN crln-7905 1 38 . . PUNCT crln-7905 1 39 ” " PUNCT crln-7905 2 1 the the DET crln-7905 2 2 promotion promotion NOUN crln-7905 2 3 and and CCONJ crln-7905 2 4 publicity publicity NOUN crln-7905 2 5 associated associate VERB crln-7905 2 6 with with ADP crln-7905 2 7 big big ADJ crln-7905 2 8 library library NOUN crln-7905 2 9 changes change NOUN crln-7905 2 10 of of ADP crln-7905 2 11 any any DET crln-7905 2 12 kind kind NOUN crln-7905 2 13 put put VERB crln-7905 2 14 the the DET crln-7905 2 15 spot­ spot­ NOUN crln-7905 2 16 light light NOUN crln-7905 2 17 on on ADP crln-7905 2 18 the the DET crln-7905 2 19 library library NOUN crln-7905 2 20 . . PUNCT crln-7905 3 1 this this PRON crln-7905 3 2 is be AUX crln-7905 3 3 a a DET crln-7905 3 4 good good ADJ crln-7905 3 5 time time NOUN crln-7905 3 6 for for SCONJ crln-7905 3 7 library library NOUN crln-7905 3 8 staff staff NOUN crln-7905 3 9 to to PART crln-7905 3 10 examine examine VERB crln-7905 3 11 the the DET crln-7905 3 12 library library NOUN crln-7905 3 13 ’s ’s PART crln-7905 3 14 image image NOUN crln-7905 3 15 , , PUNCT crln-7905 3 16 identify identify VERB crln-7905 3 17 its its PRON crln-7905 3 18 strengths strength NOUN crln-7905 3 19 , , PUNCT crln-7905 3 20 and and CCONJ crln-7905 3 21 try try VERB crln-7905 3 22 to to PART crln-7905 3 23 position position VERB crln-7905 3 24 the the DET crln-7905 3 25 library library NOUN crln-7905 3 26 , , PUNCT crln-7905 3 27 relative relative ADJ crln-7905 3 28 to to ADP crln-7905 3 29 the the DET crln-7905 3 30 competition competition NOUN crln-7905 3 31 ( ( PUNCT crln-7905 3 32 other other ADJ crln-7905 3 33 information information NOUN crln-7905 3 34 resources resource NOUN crln-7905 3 35 and and CCONJ crln-7905 3 36 services service NOUN crln-7905 3 37 ) ) PUNCT crln-7905 3 38 favor­ favor­ VERB crln-7905 3 39 ably ably ADV crln-7905 3 40 in in ADP crln-7905 3 41 library library NOUN crln-7905 3 42 users user NOUN crln-7905 3 43 ’ ’ PART crln-7905 3 44 minds mind NOUN crln-7905 3 45 . . PUNCT crln-7905 4 1 in in ADP crln-7905 4 2 the the DET crln-7905 4 3 case case NOUN crln-7905 4 4 of of ADP crln-7905 4 5 a a DET crln-7905 4 6 building building NOUN crln-7905 4 7 renovation renovation NOUN crln-7905 4 8 , , PUNCT crln-7905 4 9 the the DET crln-7905 4 10 branding brand VERB crln-7905 4 11 process process NOUN crln-7905 4 12 can can AUX crln-7905 4 13 also also ADV crln-7905 4 14 influence influence VERB crln-7905 4 15 decision­making decision­making NOUN crln-7905 4 16 regarding regard VERB crln-7905 4 17 new new ADJ crln-7905 4 18 building building NOUN crln-7905 4 19 spaces space NOUN crln-7905 4 20 , , PUNCT crln-7905 4 21 library library NOUN crln-7905 4 22 services service NOUN crln-7905 4 23 , , PUNCT crln-7905 4 24 and and CCONJ crln-7905 4 25 collections collection NOUN crln-7905 4 26 . . PUNCT crln-7905 5 1 in in ADP crln-7905 5 2 december december PROPN crln-7905 5 3 2004 2004 NUM crln-7905 5 4 , , PUNCT crln-7905 5 5 the the DET crln-7905 5 6 biomedical biomedical ADJ crln-7905 5 7 library library NOUN crln-7905 5 8 at at ADP crln-7905 5 9 the the DET crln-7905 5 10 university university PROPN crln-7905 5 11 of of ADP crln-7905 5 12 california­san california­san PROPN crln-7905 5 13 diego diego PROPN crln-7905 5 14 ( ( PUNCT crln-7905 5 15 ucsd ucsd X crln-7905 5 16 ) ) PUNCT crln-7905 5 17 moved move VERB crln-7905 5 18 from from ADP crln-7905 5 19 its its PRON crln-7905 5 20 permanent permanent ADJ crln-7905 5 21 location location NOUN crln-7905 5 22 near near ADP crln-7905 5 23 the the DET crln-7905 5 24 medical medical ADJ crln-7905 5 25 and and CCONJ crln-7905 5 26 pharmacy pharmacy NOUN crln-7905 5 27 schools school NOUN crln-7905 5 28 , , PUNCT crln-7905 5 29 home home NOUN crln-7905 5 30 of of ADP crln-7905 5 31 many many ADJ crln-7905 5 32 of of ADP crln-7905 5 33 the the DET crln-7905 5 34 library library PROPN crln-7905 5 35 ’s ’s PART crln-7905 5 36 primary primary PROPN crln-7905 5 37 clien­ clien­ PROPN crln-7905 5 38 tele tele PROPN crln-7905 5 39 , , PUNCT crln-7905 5 40 to to ADP crln-7905 5 41 the the DET crln-7905 5 42 main main ADJ crln-7905 5 43 library library NOUN crln-7905 5 44 for for ADP crln-7905 5 45 the the DET crln-7905 5 46 duration duration NOUN crln-7905 5 47 of of ADP crln-7905 5 48 a a DET crln-7905 5 49 renovation renovation NOUN crln-7905 5 50 and and CCONJ crln-7905 5 51 expansion expansion NOUN crln-7905 5 52 project project NOUN crln-7905 5 53 , , PUNCT crln-7905 5 54 which which PRON crln-7905 5 55 lasted last VERB crln-7905 5 56 until until ADP crln-7905 5 57 august august PROPN crln-7905 5 58 2006 2006 NUM crln-7905 5 59 . . PUNCT crln-7905 6 1 journal journal NOUN crln-7905 6 2 and and CCONJ crln-7905 6 3 book book NOUN crln-7905 6 4 collections collection NOUN crln-7905 6 5 , , PUNCT crln-7905 6 6 equipment equipment NOUN crln-7905 6 7 , , PUNCT crln-7905 6 8 and and CCONJ crln-7905 6 9 staff staff NOUN crln-7905 6 10 were be AUX crln-7905 6 11 all all PRON crln-7905 6 12 moved move VERB crln-7905 6 13 to to ADP crln-7905 6 14 the the DET crln-7905 6 15 temporary temporary ADJ crln-7905 6 16 location location NOUN crln-7905 6 17 . . PUNCT crln-7905 7 1 during during ADP crln-7905 7 2 the the DET crln-7905 7 3 temporary temporary ADJ crln-7905 7 4 relocation relocation NOUN crln-7905 7 5 , , PUNCT crln-7905 7 6 the the DET crln-7905 7 7 staff staff NOUN crln-7905 7 8 considered consider VERB crln-7905 7 9 how how SCONJ crln-7905 7 10 to to PART crln-7905 7 11 identify identify VERB crln-7905 7 12 and and CCONJ crln-7905 7 13 promote promote VERB crln-7905 7 14 the the DET crln-7905 7 15 value value NOUN crln-7905 7 16 of of ADP crln-7905 7 17 the the DET crln-7905 7 18 library library NOUN crln-7905 7 19 , , PUNCT crln-7905 7 20 physical physical ADJ crln-7905 7 21 and and CCONJ crln-7905 7 22 virtual virtual ADJ crln-7905 7 23 , , PUNCT crln-7905 7 24 old old ADJ crln-7905 7 25 and and CCONJ crln-7905 7 26 new new ADJ crln-7905 7 27 . . PUNCT crln-7905 8 1 was be AUX crln-7905 8 2 the the DET crln-7905 8 3 library library NOUN crln-7905 8 4 still still ADV crln-7905 8 5 relevant relevant ADJ crln-7905 8 6 to to ADP crln-7905 8 7 library library NOUN crln-7905 8 8 users user NOUN crln-7905 8 9 ? ? PUNCT crln-7905 9 1 in in ADP crln-7905 9 2 the the DET crln-7905 9 3 age age NOUN crln-7905 9 4 of of ADP crln-7905 9 5 google google PROPN crln-7905 9 6 , , PUNCT crln-7905 9 7 why why SCONJ crln-7905 9 8 would would AUX crln-7905 9 9 users user NOUN crln-7905 9 10 choose choose VERB crln-7905 9 11 to to PART crln-7905 9 12 use use VERB crln-7905 9 13 the the DET crln-7905 9 14 new new ADJ crln-7905 9 15 library library NOUN crln-7905 9 16 ( ( PUNCT crln-7905 9 17 or or CCONJ crln-7905 9 18 its its PRON crln-7905 9 19 web web NOUN crln-7905 9 20 site site NOUN crln-7905 9 21 ) ) PUNCT crln-7905 9 22 instead instead ADV crln-7905 9 23 of of ADP crln-7905 9 24 the the DET crln-7905 9 25 competition competition NOUN crln-7905 9 26 ( ( PUNCT crln-7905 9 27 google google PROPN crln-7905 9 28 , , PUNCT crln-7905 9 29 other other ADJ crln-7905 9 30 libraries library NOUN crln-7905 9 31 , , PUNCT crln-7905 9 32 bookstores bookstore NOUN crln-7905 9 33 , , PUNCT crln-7905 9 34 etc etc X crln-7905 9 35 . . PUNCT crln-7905 9 36 ) ) PUNCT crln-7905 9 37 ? ? PUNCT crln-7905 10 1 why why SCONJ crln-7905 10 2 should should AUX crln-7905 10 3 they they PRON crln-7905 10 4 decide decide VERB crln-7905 10 5 to to PART crln-7905 10 6 visit visit VERB crln-7905 10 7 the the DET crln-7905 10 8 physical physical ADJ crln-7905 10 9 library library NOUN crln-7905 10 10 instead instead ADV crln-7905 10 11 of of ADP crln-7905 10 12 just just ADV crln-7905 10 13 searching search VERB crln-7905 10 14 online online ADV crln-7905 10 15 ? ? PUNCT crln-7905 11 1 the the DET crln-7905 11 2 library library NOUN crln-7905 11 3 staff staff NOUN crln-7905 11 4 considered consider VERB crln-7905 11 5 these these DET crln-7905 11 6 issues issue NOUN crln-7905 11 7 and and CCONJ crln-7905 11 8 iden­ iden­ NOUN crln-7905 11 9 tified tifie VERB crln-7905 11 10 the the DET crln-7905 11 11 library library NOUN crln-7905 11 12 ’s ’s PART crln-7905 11 13 strengths strength NOUN crln-7905 11 14 , , PUNCT crln-7905 11 15 which which PRON crln-7905 11 16 became become VERB crln-7905 11 17 the the DET crln-7905 11 18 core core NOUN crln-7905 11 19 of of ADP crln-7905 11 20 the the DET crln-7905 11 21 library library NOUN crln-7905 11 22 “ " PUNCT crln-7905 11 23 brand brand NOUN crln-7905 11 24 . . PUNCT crln-7905 11 25 ” " PUNCT crln-7905 12 1 what what PRON crln-7905 12 2 is be AUX crln-7905 12 3 a a DET crln-7905 12 4 library library NOUN crln-7905 12 5 brand brand NOUN crln-7905 12 6 ? ? PUNCT crln-7905 13 1 a a DET crln-7905 13 2 library library NOUN crln-7905 13 3 brand brand NOUN crln-7905 13 4 has have AUX crln-7905 13 5 been be AUX crln-7905 13 6 defined define VERB crln-7905 13 7 as as ADP crln-7905 13 8 “ " PUNCT crln-7905 13 9 all all DET crln-7905 13 10 the the DET crln-7905 13 11 things thing NOUN crln-7905 13 12 that that PRON crln-7905 13 13 come come VERB crln-7905 13 14 to to ADP crln-7905 13 15 mind mind NOUN crln-7905 13 16 , , PUNCT crln-7905 13 17 all all DET crln-7905 13 18 the the DET crln-7905 13 19 expectations expectation NOUN crln-7905 13 20 they they PRON crln-7905 13 21 have have VERB crln-7905 13 22 , , PUNCT crln-7905 13 23 when when SCONJ crln-7905 13 24 they they PRON crln-7905 13 25 hear hear VERB crln-7905 13 26 the the DET crln-7905 13 27 word word NOUN crln-7905 13 28 library library NOUN crln-7905 13 29 , , PUNCT crln-7905 13 30 and and CCONJ crln-7905 13 31 how how SCONJ crln-7905 13 32 you you PRON crln-7905 13 33 wish wish VERB crln-7905 13 34 people people NOUN crln-7905 13 35 to to PART crln-7905 13 36 perceive perceive VERB crln-7905 13 37 your your PRON crln-7905 13 38 library library NOUN crln-7905 13 39 . . PUNCT crln-7905 14 1 the the DET crln-7905 14 2 former former ADJ crln-7905 14 3 is be AUX crln-7905 14 4 referred refer VERB crln-7905 14 5 to to ADP crln-7905 14 6 as as ADP crln-7905 14 7 brand brand NOUN crln-7905 14 8 identity identity NOUN crln-7905 14 9 and and CCONJ crln-7905 14 10 the the DET crln-7905 14 11 latter latter ADJ crln-7905 14 12 as as ADP crln-7905 14 13 brand brand NOUN crln-7905 14 14 aspiration.1 aspiration.1 PRON crln-7905 14 15 having have VERB crln-7905 14 16 a a DET crln-7905 14 17 brand brand NOUN crln-7905 14 18 creates create VERB crln-7905 14 19 a a DET crln-7905 14 20 choice choice NOUN crln-7905 14 21 in in ADP crln-7905 14 22 the the DET crln-7905 14 23 mind mind NOUN crln-7905 14 24 of of ADP crln-7905 14 25 the the DET crln-7905 14 26 user user NOUN crln-7905 14 27 , , PUNCT crln-7905 14 28 allowing allow VERB crln-7905 14 29 people people NOUN crln-7905 14 30 to to PART crln-7905 14 31 distinguish distinguish VERB crln-7905 14 32 between between ADP crln-7905 14 33 your your PRON crln-7905 14 34 library library NOUN crln-7905 14 35 and and CCONJ crln-7905 14 36 the the DET crln-7905 14 37 competition competition NOUN crln-7905 14 38 , , PUNCT crln-7905 14 39 so so SCONJ crln-7905 14 40 that that SCONJ crln-7905 14 41 hopefully hopefully ADV crln-7905 14 42 they they PRON crln-7905 14 43 choose choose VERB crln-7905 14 44 your your PRON crln-7905 14 45 library library NOUN crln-7905 14 46 . . PUNCT crln-7905 15 1 a a DET crln-7905 15 2 brand brand NOUN crln-7905 15 3 can can AUX crln-7905 15 4 also also ADV crln-7905 15 5 be be AUX crln-7905 15 6 viewed view VERB crln-7905 15 7 as as ADP crln-7905 15 8 “ " PUNCT crln-7905 15 9 a a DET crln-7905 15 10 promise promise NOUN crln-7905 15 11 that that PRON crln-7905 15 12 an an DET crln-7905 15 13 organization organization NOUN crln-7905 15 14 makes make VERB crln-7905 15 15 and and CCONJ crln-7905 15 16 strives strive VERB crln-7905 15 17 to to PART crln-7905 15 18 keep keep VERB crln-7905 15 19 . . PUNCT crln-7905 15 20 ”2 ”2 PUNCT crln-7905 16 1 sometimes sometimes ADV crln-7905 16 2 the the DET crln-7905 16 3 concept concept NOUN crln-7905 16 4 of of ADP crln-7905 16 5 branding branding NOUN crln-7905 16 6 is be AUX crln-7905 16 7 too too ADV crln-7905 16 8 narrowly narrowly ADV crln-7905 16 9 construed construe VERB crln-7905 16 10 as as SCONJ crln-7905 16 11 merely merely ADV crln-7905 16 12 logo logo ADJ crln-7905 16 13 develop­ develop­ NOUN crln-7905 16 14 ment ment NOUN crln-7905 16 15 and and CCONJ crln-7905 16 16 matching matching NOUN crln-7905 16 17 graphics graphic NOUN crln-7905 16 18 . . PUNCT crln-7905 17 1 the the DET crln-7905 17 2 brand brand NOUN crln-7905 17 3 ap­ ap­ NOUN crln-7905 17 4 plies ply NOUN crln-7905 17 5 to to ADP crln-7905 17 6 all all DET crln-7905 17 7 faces face NOUN crln-7905 17 8 of of ADP crln-7905 17 9 the the DET crln-7905 17 10 library library NOUN crln-7905 17 11 , , PUNCT crln-7905 17 12 the the DET crln-7905 17 13 web web NOUN crln-7905 17 14 site site NOUN crln-7905 17 15 as as ADV crln-7905 17 16 well well ADV crln-7905 17 17 as as ADP crln-7905 17 18 the the DET crln-7905 17 19 physical physical ADJ crln-7905 17 20 library library NOUN crln-7905 17 21 . . PUNCT crln-7905 18 1 every every DET crln-7905 18 2 library library NOUN crln-7905 18 3 has have VERB crln-7905 18 4 a a DET crln-7905 18 5 brand brand NOUN crln-7905 18 6 whether whether SCONJ crln-7905 18 7 the the DET crln-7905 18 8 library library NOUN crln-7905 18 9 staff staff NOUN crln-7905 18 10 realize realize VERB crln-7905 18 11 it it PRON crln-7905 18 12 or or CCONJ crln-7905 18 13 not not PART crln-7905 18 14 . . PUNCT crln-7905 19 1 proactively proactively ADV crln-7905 19 2 identifying identify VERB crln-7905 19 3 and and CCONJ crln-7905 19 4 crafting craft VERB crln-7905 19 5 a a DET crln-7905 19 6 library library NOUN crln-7905 19 7 brand brand NOUN crln-7905 19 8 is be AUX crln-7905 19 9 important important ADJ crln-7905 19 10 for for ADP crln-7905 19 11 attracting attract VERB crln-7905 19 12 and and CCONJ crln-7905 19 13 retaining retain VERB crln-7905 19 14 users user NOUN crln-7905 19 15 , , PUNCT crln-7905 19 16 and and CCONJ crln-7905 19 17 assuring assure VERB crln-7905 19 18 that that SCONJ crln-7905 19 19 all all DET crln-7905 19 20 library library NOUN crln-7905 19 21 services service NOUN crln-7905 19 22 and and CCONJ crln-7905 19 23 resources resource NOUN crln-7905 19 24 are be AUX crln-7905 19 25 in in ADP crln-7905 19 26 alignment alignment NOUN crln-7905 19 27 with with ADP crln-7905 19 28 library library NOUN crln-7905 19 29 goals goal NOUN crln-7905 19 30 and and CCONJ crln-7905 19 31 values value NOUN crln-7905 19 32 . . PUNCT crln-7905 20 1 getting get VERB crln-7905 20 2 up up ADP crln-7905 20 3 to to PART crln-7905 20 4 speed speed VERB crln-7905 20 5 the the DET crln-7905 20 6 first first ADJ crln-7905 20 7 step step NOUN crln-7905 20 8 in in ADP crln-7905 20 9 the the DET crln-7905 20 10 library library NOUN crln-7905 20 11 ’s ’s PART crln-7905 20 12 branding brand VERB crln-7905 20 13 pro­ pro­ NOUN crln-7905 20 14 cess cess ADJ crln-7905 20 15 was be AUX crln-7905 20 16 to to PART crln-7905 20 17 re­examine re­examine VERB crln-7905 20 18 the the DET crln-7905 20 19 library library NOUN crln-7905 20 20 mission mission NOUN crln-7905 20 21 statement statement NOUN crln-7905 20 22 and and CCONJ crln-7905 20 23 core core NOUN crln-7905 20 24 values value NOUN crln-7905 20 25 , , PUNCT crln-7905 20 26 written write VERB crln-7905 20 27 five five NUM crln-7905 20 28 years year NOUN crln-7905 20 29 before before ADV crln-7905 20 30 but but CCONJ crln-7905 20 31 still still ADV crln-7905 20 32 largely largely ADV crln-7905 20 33 up up ADP crln-7905 20 34 to to ADP crln-7905 20 35 date date NOUN crln-7905 20 36 . . PUNCT crln-7905 21 1 the the DET crln-7905 21 2 mission mission NOUN crln-7905 21 3 statement statement NOUN crln-7905 21 4 simply simply ADV crln-7905 21 5 says say VERB crln-7905 21 6 : : PUNCT crln-7905 21 7 “ " PUNCT crln-7905 21 8 to to PART crln-7905 21 9 provide provide VERB crln-7905 21 10 a a DET crln-7905 21 11 gateway gateway NOUN crln-7905 21 12 to to ADP crln-7905 21 13 organized organized PROPN crln-7905 21 14 biomedical biomedical PROPN crln-7905 21 15 informa­ informa­ PROPN crln-7905 21 16 tion tion NOUN crln-7905 21 17 in in ADP crln-7905 21 18 support support NOUN crln-7905 21 19 of of ADP crln-7905 21 20 research research NOUN crln-7905 21 21 , , PUNCT crln-7905 21 22 education education NOUN crln-7905 21 23 , , PUNCT crln-7905 21 24 and and CCONJ crln-7905 21 25 nancy nancy PROPN crln-7905 21 26 f. f. PROPN crln-7905 21 27 stimson stimson PROPN crln-7905 21 28 is be AUX crln-7905 21 29 outreach outreach NOUN crln-7905 21 30 services service NOUN crln-7905 21 31 librarian librarian NOUN crln-7905 21 32 in in ADP crln-7905 21 33 the the DET crln-7905 21 34 biomedical biomedical ADJ crln-7905 21 35 library library NOUN crln-7905 21 36 at at ADP crln-7905 21 37 the the DET crln-7905 21 38 university university PROPN crln-7905 21 39 of of ADP crln-7905 21 40 california california PROPN crln-7905 21 41 - - PUNCT crln-7905 21 42 san san PROPN crln-7905 21 43 diego diego PROPN crln-7905 21 44 , , PUNCT crln-7905 21 45 e e NOUN crln-7905 21 46 - - NOUN crln-7905 21 47 mail mail NOUN crln-7905 21 48 : : PUNCT crln-7905 21 49 nstimson@ucsd.edu nstimson@ucsd.edu X crln-7905 22 1 © © PROPN crln-7905 22 2 2007 2007 NUM crln-7905 22 3 nancy nancy PROPN crln-7905 22 4 f. f. PROPN crln-7905 22 5 stimson stimson PROPN crln-7905 22 6 c&rl c&rl PROPN crln-7905 22 7 news news PROPN crln-7905 22 8 december december PROPN crln-7905 22 9 2007 2007 NUM crln-7905 22 10 694 694 NUM crln-7905 22 11 mailto:nstimson@ucsd.edu mailto:nstimson@ucsd.edu PROPN crln-7905 22 12 patient patient NOUN crln-7905 22 13 care care NOUN crln-7905 22 14 . . PUNCT crln-7905 22 15 ” " PUNCT crln-7905 23 1 the the DET crln-7905 23 2 values value NOUN crln-7905 23 3 document document NOUN crln-7905 23 4 informed inform VERB crln-7905 23 5 the the DET crln-7905 23 6 library library NOUN crln-7905 23 7 branding branding NOUN crln-7905 23 8 process process NOUN crln-7905 23 9 by by ADP crln-7905 23 10 organizing organize VERB crln-7905 23 11 values value NOUN crln-7905 23 12 pertaining pertain VERB crln-7905 23 13 to to ADP crln-7905 23 14 library library NOUN crln-7905 23 15 and and CCONJ crln-7905 23 16 information information NOUN crln-7905 23 17 access access NOUN crln-7905 23 18 , , PUNCT crln-7905 23 19 staff staff NOUN crln-7905 23 20 , , PUNCT crln-7905 23 21 and and CCONJ crln-7905 23 22 collections collection NOUN crln-7905 23 23 in in ADP crln-7905 23 24 terms term NOUN crln-7905 23 25 of of ADP crln-7905 23 26 what what PRON crln-7905 23 27 “ " PUNCT crln-7905 23 28 our our PRON crln-7905 23 29 users user NOUN crln-7905 23 30 want want VERB crln-7905 23 31 ” " PUNCT crln-7905 23 32 and and CCONJ crln-7905 23 33 what what PRON crln-7905 23 34 “ " PUNCT crln-7905 23 35 we we PRON crln-7905 23 36 want want VERB crln-7905 23 37 to to PART crln-7905 23 38 be be AUX crln-7905 23 39 seen see VERB crln-7905 23 40 as as ADP crln-7905 23 41 . . PUNCT crln-7905 23 42 ” " PUNCT crln-7905 24 1 inquiries inquiry NOUN crln-7905 24 2 were be AUX crln-7905 24 3 sent send VERB crln-7905 24 4 to to ADP crln-7905 24 5 two two NUM crln-7905 24 6 market­ market­ NOUN crln-7905 25 1 i i PROPN crln-7905 25 2 n n PROPN crln-7905 26 1 g g PROPN crln-7905 26 2 d d INTJ crln-7905 27 1 i i PRON crln-7905 27 2 s s VERB crln-7905 27 3 c c X crln-7905 28 1 u u PROPN crln-7905 28 2 s s PART crln-7905 28 3 s s X crln-7905 28 4 i i PRON crln-7905 28 5 o o NOUN crln-7905 28 6 n n ADV crln-7905 29 1 g g X crln-7905 29 2 r r NOUN crln-7905 29 3 o o NOUN crln-7905 29 4 u u PROPN crln-7905 29 5 p p NOUN crln-7905 29 6 s s PROPN crln-7905 29 7 , , PUNCT crln-7905 29 8 a a DET crln-7905 29 9 c c NOUN crln-7905 30 1 a a X crln-7905 30 2 d d X crln-7905 30 3 l l X crln-7905 30 4 i i PROPN crln-7905 30 5 b b PROPN crln-7905 30 6 p p NOUN crln-7905 30 7 r r NOUN crln-7905 30 8 ( ( PUNCT crln-7905 30 9 a a DET crln-7905 30 10 c c NOUN crln-7905 30 11 a a X crln-7905 30 12 d d PROPN crln-7905 30 13 e e NOUN crln-7905 31 1 m m VERB crln-7905 31 2 i i PRON crln-7905 31 3 c c VERB crln-7905 31 4 p p X crln-7905 31 5 r r NOUN crln-7905 31 6 @ @ ADP crln-7905 31 7 a a DET crln-7905 31 8 l l X crln-7905 31 9 a a NOUN crln-7905 31 10 . . PUNCT crln-7905 32 1 o o NOUN crln-7905 32 2 rg rg X crln-7905 32 3 ) ) PUNCT crln-7905 32 4 a a DET crln-7905 32 5 n n PROPN crln-7905 32 6 d d NOUN crln-7905 32 7 m m PROPN crln-7905 33 1 r r X crln-7905 33 2 k k PROPN crln-7905 33 3 t t PROPN crln-7905 33 4 l l PROPN crln-7905 33 5 i i PROPN crln-7905 33 6 b b PROPN crln-7905 33 7 ( ( PUNCT crln-7905 33 8 mrktlib@listserv.louisville.edu mrktlib@listserv.louisville.edu PROPN crln-7905 33 9 ) ) PUNCT crln-7905 33 10 , , PUNCT crln-7905 33 11 to to ADP crln-7905 33 12 elicit elicit ADJ crln-7905 33 13 ideas idea NOUN crln-7905 33 14 and and CCONJ crln-7905 33 15 experiences experience NOUN crln-7905 33 16 from from ADP crln-7905 33 17 other other ADJ crln-7905 33 18 librar­ librar­ ADJ crln-7905 33 19 ians ian NOUN crln-7905 33 20 . . PUNCT crln-7905 34 1 a a DET crln-7905 34 2 literature literature NOUN crln-7905 34 3 search search NOUN crln-7905 34 4 revealed reveal VERB crln-7905 34 5 numerous numerous ADJ crln-7905 34 6 articles article NOUN crln-7905 34 7 about about ADP crln-7905 34 8 library library NOUN crln-7905 34 9 branding branding PROPN crln-7905 34 10 . . PUNCT crln-7905 35 1 the the DET crln-7905 35 2 special special PROPN crln-7905 35 3 libraries librarie VERB crln-7905 35 4 association association NOUN crln-7905 35 5 publication publication NOUN crln-7905 35 6 , , PUNCT crln-7905 35 7 informa­ informa­ PROPN crln-7905 35 8 tion tion NOUN crln-7905 35 9 outlook outlook NOUN crln-7905 35 10 ( ( PUNCT crln-7905 35 11 and and CCONJ crln-7905 35 12 its its PRON crln-7905 35 13 predecessor predecessor NOUN crln-7905 35 14 , , PUNCT crln-7905 35 15 special special ADJ crln-7905 35 16 libraries library NOUN crln-7905 35 17 ) ) PUNCT crln-7905 35 18 , , PUNCT crln-7905 35 19 has have AUX crln-7905 35 20 published publish VERB crln-7905 35 21 many many ADJ crln-7905 35 22 articles article NOUN crln-7905 35 23 on on ADP crln-7905 35 24 this this DET crln-7905 35 25 topic topic NOUN crln-7905 35 26 . . PUNCT crln-7905 36 1 more more ADV crln-7905 36 2 specific specific ADJ crln-7905 36 3 articles article NOUN crln-7905 36 4 include include VERB crln-7905 36 5 brodsky brodsky PROPN crln-7905 36 6 ’s ’s PART crln-7905 36 7 article article NOUN crln-7905 36 8 about about ADP crln-7905 36 9 using use VERB crln-7905 36 10 a a DET crln-7905 36 11 new new ADJ crln-7905 36 12 library library NOUN crln-7905 36 13 building building NOUN crln-7905 36 14 as as ADP crln-7905 36 15 an an DET crln-7905 36 16 opportunity opportunity NOUN crln-7905 36 17 to to PART crln-7905 36 18 market market VERB crln-7905 36 19 the the DET crln-7905 36 20 library,3 library,3 PROPN crln-7905 36 21 and and CCONJ crln-7905 36 22 an an DET crln-7905 36 23 article article NOUN crln-7905 36 24 by by ADP crln-7905 36 25 simon simon PROPN crln-7905 36 26 about about ADP crln-7905 36 27 marketing marketing NOUN crln-7905 36 28 libraries library NOUN crln-7905 36 29 using use VERB crln-7905 36 30 library library NOUN crln-7905 36 31 spaces space NOUN crln-7905 36 32 and and CCONJ crln-7905 36 33 features feature NOUN crln-7905 36 34 for for ADP crln-7905 36 35 marketing marketing NOUN crln-7905 36 36 purposes.4 purposes.4 NOUN crln-7905 36 37 shill shill NOUN crln-7905 36 38 and and CCONJ crln-7905 36 39 tonner tonner NOUN crln-7905 36 40 discussed discuss VERB crln-7905 36 41 the the DET crln-7905 36 42 impact impact NOUN crln-7905 36 43 of of ADP crln-7905 36 44 specifi specifi PROPN crln-7905 36 45 c c PROPN crln-7905 36 46 physical physical ADJ crln-7905 36 47 improvements improvement NOUN crln-7905 36 48 in in ADP crln-7905 36 49 academic academic ADJ crln-7905 36 50 librar­ librar­ NOUN crln-7905 36 51 ies ie NOUN crln-7905 36 52 on on ADP crln-7905 36 53 the the DET crln-7905 36 54 use use NOUN crln-7905 36 55 of of ADP crln-7905 36 56 those those DET crln-7905 36 57 facilities.5 facilities.5 ADJ crln-7905 36 58 franklin franklin PROPN crln-7905 36 59 and and CCONJ crln-7905 36 60 plum plum NOUN crln-7905 36 61 , , PUNCT crln-7905 36 62 in in ADP crln-7905 36 63 their their PRON crln-7905 36 64 study study NOUN crln-7905 36 65 of of ADP crln-7905 36 66 academic academic ADJ crln-7905 36 67 health health NOUN crln-7905 36 68 sciences science NOUN crln-7905 36 69 libraries library NOUN crln-7905 36 70 , , PUNCT crln-7905 36 71 concluded conclude VERB crln-7905 36 72 that that SCONJ crln-7905 36 73 most most ADJ crln-7905 36 74 of of ADP crln-7905 36 75 the the DET crln-7905 36 76 people people NOUN crln-7905 36 77 surveyed survey VERB crln-7905 36 78 accessed access VERB crln-7905 36 79 their their PRON crln-7905 36 80 library library NOUN crln-7905 36 81 remotely remotely ADV crln-7905 36 82 instead instead ADV crln-7905 36 83 of of ADP crln-7905 36 84 in in ADP crln-7905 36 85 person person NOUN crln-7905 36 86 , , PUNCT crln-7905 36 87 and and CCONJ crln-7905 36 88 that that SCONJ crln-7905 36 89 librar­ librar­ ADJ crln-7905 36 90 ians ian NOUN crln-7905 36 91 should should AUX crln-7905 36 92 accept accept VERB crln-7905 36 93 that that PRON crln-7905 36 94 and and CCONJ crln-7905 36 95 not not PART crln-7905 36 96 worry worry VERB crln-7905 36 97 about about ADP crln-7905 36 98 low low ADJ crln-7905 36 99 in­house in­house NOUN crln-7905 36 100 use use NOUN crln-7905 36 101 statistics.6 statistics.6 X crln-7905 36 102 most most ADV crln-7905 36 103 famously famously ADV crln-7905 36 104 , , PUNCT crln-7905 36 105 the the DET crln-7905 36 106 oclc oclc PROPN crln-7905 36 107 report report NOUN crln-7905 36 108 , , PUNCT crln-7905 36 109 “ " PUNCT crln-7905 36 110 per­ per­ NOUN crln-7905 36 111 ceptions ception NOUN crln-7905 36 112 of of ADP crln-7905 36 113 libraries library NOUN crln-7905 36 114 and and CCONJ crln-7905 36 115 information information NOUN crln-7905 36 116 re­ re­ PROPN crln-7905 36 117 sources source NOUN crln-7905 36 118 , , PUNCT crln-7905 36 119 ” " PUNCT crln-7905 36 120 served serve VERB crln-7905 36 121 as as ADP crln-7905 36 122 a a DET crln-7905 36 123 wake­up wake­up NOUN crln-7905 36 124 call call NOUN crln-7905 36 125 about about ADP crln-7905 36 126 how how SCONJ crln-7905 36 127 many many ADJ crln-7905 36 128 library library NOUN crln-7905 36 129 users user NOUN crln-7905 36 130 from from ADP crln-7905 36 131 a a DET crln-7905 36 132 variety variety NOUN crln-7905 36 133 of of ADP crln-7905 36 134 libraries library NOUN crln-7905 36 135 think think VERB crln-7905 36 136 about about ADP crln-7905 36 137 libraries library NOUN crln-7905 36 138 — — PUNCT crln-7905 36 139 as as SCONJ crln-7905 36 140 just just ADV crln-7905 36 141 being be AUX crln-7905 36 142 about about ADP crln-7905 36 143 books!7 books!7 NOUN crln-7905 36 144 this this DET crln-7905 36 145 report report NOUN crln-7905 36 146 is be AUX crln-7905 36 147 a a DET crln-7905 36 148 reminder reminder NOUN crln-7905 36 149 that that SCONJ crln-7905 36 150 the the DET crln-7905 36 151 library library NOUN crln-7905 36 152 brand brand NOUN crln-7905 36 153 is be AUX crln-7905 36 154 the the DET crln-7905 36 155 perception perception NOUN crln-7905 36 156 the the DET crln-7905 36 157 user user NOUN crln-7905 36 158 has have VERB crln-7905 36 159 of of ADP crln-7905 36 160 the the DET crln-7905 36 161 library library NOUN crln-7905 36 162 and and CCONJ crln-7905 36 163 is be AUX crln-7905 36 164 not not PART crln-7905 36 165 always always ADV crln-7905 36 166 under under ADP crln-7905 36 167 the the DET crln-7905 36 168 library library PROPN crln-7905 36 169 ’s ’s PART crln-7905 36 170 control control NOUN crln-7905 36 171 . . PUNCT crln-7905 37 1 web web NOUN crln-7905 37 2 sites site NOUN crln-7905 37 3 such such ADJ crln-7905 37 4 as as ADP crln-7905 37 5 mar­ mar­ NOUN crln-7905 37 6 ketingprofs.com ketingprofs.com NOUN crln-7905 37 7 and and CCONJ crln-7905 37 8 frugalmarketing.com frugalmarketing.com X crln-7905 37 9 provided provide VERB crln-7905 37 10 key key ADJ crln-7905 37 11 information information NOUN crln-7905 37 12 about about ADP crln-7905 37 13 market­ market­ NOUN crln-7905 37 14 ing ing NOUN crln-7905 37 15 and and CCONJ crln-7905 37 16 branding brand VERB crln-7905 37 17 from from ADP crln-7905 37 18 a a DET crln-7905 37 19 general general ADJ crln-7905 37 20 business business NOUN crln-7905 37 21 perspective perspective NOUN crln-7905 37 22 . . PUNCT crln-7905 38 1 developing develop VERB crln-7905 38 2 the the DET crln-7905 38 3 brand brand NOUN crln-7905 38 4 to to PART crln-7905 38 5 introduce introduce VERB crln-7905 38 6 the the DET crln-7905 38 7 staff staff NOUN crln-7905 38 8 to to ADP crln-7905 38 9 branding branding NOUN crln-7905 38 10 and and CCONJ crln-7905 38 11 its its PRON crln-7905 38 12 importance importance NOUN crln-7905 38 13 for for ADP crln-7905 38 14 the the DET crln-7905 38 15 library library NOUN crln-7905 38 16 , , PUNCT crln-7905 38 17 a a DET crln-7905 38 18 trainer trainer NOUN crln-7905 38 19 from from ADP crln-7905 38 20 the the DET crln-7905 38 21 campus campus NOUN crln-7905 38 22 staff staff NOUN crln-7905 38 23 education education NOUN crln-7905 38 24 and and CCONJ crln-7905 38 25 develop­ develop­ NOUN crln-7905 38 26 ment ment NOUN crln-7905 38 27 department department NOUN crln-7905 38 28 was be AUX crln-7905 38 29 asked ask VERB crln-7905 38 30 to to PART crln-7905 38 31 help help VERB crln-7905 38 32 plan plan VERB crln-7905 38 33 the the DET crln-7905 38 34 branding brand VERB crln-7905 38 35 project project NOUN crln-7905 38 36 and and CCONJ crln-7905 38 37 to to PART crln-7905 38 38 moderate moderate VERB crln-7905 38 39 the the DET crln-7905 38 40 staff staff NOUN crln-7905 38 41 brainstorming brainstorming NOUN crln-7905 38 42 sessions session NOUN crln-7905 38 43 . . PUNCT crln-7905 39 1 the the DET crln-7905 39 2 entire entire ADJ crln-7905 39 3 library library NOUN crln-7905 39 4 staff staff NOUN crln-7905 39 5 then then ADV crln-7905 39 6 met meet VERB crln-7905 39 7 to to PART crln-7905 39 8 discuss discuss VERB crln-7905 39 9 : : PUNCT crln-7905 39 10 • • INTJ crln-7905 39 11 why why SCONJ crln-7905 39 12 should should AUX crln-7905 39 13 anyone anyone PRON crln-7905 39 14 physically physically ADV crln-7905 39 15 visit visit VERB crln-7905 39 16 the the DET crln-7905 39 17 library library NOUN crln-7905 39 18 anymore anymore ADV crln-7905 39 19 ? ? PUNCT crln-7905 40 1 • • INTJ crln-7905 40 2 what what PRON crln-7905 40 3 makes make VERB crln-7905 40 4 our our PRON crln-7905 40 5 library library NOUN crln-7905 40 6 unique unique ADJ crln-7905 40 7 ? ? PUNCT crln-7905 41 1 • • INTJ crln-7905 41 2 why why SCONJ crln-7905 41 3 do do AUX crln-7905 41 4 library library NOUN crln-7905 41 5 users user NOUN crln-7905 41 6 choose choose VERB crln-7905 41 7 our our PRON crln-7905 41 8 librar­ librar­ NOUN crln-7905 41 9 ies ie NOUN crln-7905 41 10 instead instead ADV crln-7905 41 11 of of ADP crln-7905 41 12 the the DET crln-7905 41 13 competition competition NOUN crln-7905 41 14 ? ? PUNCT crln-7905 42 1 • • INTJ crln-7905 42 2 what what PRON crln-7905 42 3 will will AUX crln-7905 42 4 it it PRON crln-7905 42 5 be be AUX crln-7905 42 6 like like ADP crln-7905 42 7 in in ADP crln-7905 42 8 the the DET crln-7905 42 9 new new ADJ crln-7905 42 10 build­ build­ NOUN crln-7905 42 11 ing ing NOUN crln-7905 42 12 ? ? PUNCT crln-7905 43 1 the the DET crln-7905 43 2 branding brand VERB crln-7905 43 3 concept concept NOUN crln-7905 43 4 needed need VERB crln-7905 43 5 to to PART crln-7905 43 6 be be AUX crln-7905 43 7 ac­ ac­ PROPN crln-7905 43 8 cepted cepte VERB crln-7905 43 9 by by ADP crln-7905 43 10 the the DET crln-7905 43 11 entire entire ADJ crln-7905 43 12 staff staff NOUN crln-7905 43 13 , , PUNCT crln-7905 43 14 since since SCONJ crln-7905 43 15 every every DET crln-7905 43 16 staff staff NOUN crln-7905 43 17 member member NOUN crln-7905 43 18 , , PUNCT crln-7905 43 19 as as ADP crln-7905 43 20 a a DET crln-7905 43 21 “ " PUNCT crln-7905 43 22 library library NOUN crln-7905 43 23 ambassador ambassador NOUN crln-7905 43 24 , , PUNCT crln-7905 43 25 ” " PUNCT crln-7905 43 26 conveys convey VERB crln-7905 43 27 the the DET crln-7905 43 28 brand brand NOUN crln-7905 43 29 and and CCONJ crln-7905 43 30 makes make VERB crln-7905 43 31 it it PRON crln-7905 43 32 true true ADJ crln-7905 43 33 , , PUNCT crln-7905 43 34 or or CCONJ crln-7905 43 35 not.8 not.8 PROPN crln-7905 43 36 how­ how­ AUX crln-7905 43 37 ever ever ADV crln-7905 43 38 , , PUNCT crln-7905 43 39 the the DET crln-7905 43 40 process process NOUN crln-7905 43 41 of of ADP crln-7905 43 42 developing develop VERB crln-7905 43 43 the the DET crln-7905 43 44 brand brand NOUN crln-7905 43 45 was be AUX crln-7905 43 46 not not PART crln-7905 43 47 easy easy ADJ crln-7905 43 48 for for SCONJ crln-7905 43 49 some some DET crln-7905 43 50 staff staff NOUN crln-7905 43 51 members member NOUN crln-7905 43 52 to to PART crln-7905 43 53 understand understand VERB crln-7905 43 54 and and CCONJ crln-7905 43 55 accept accept VERB crln-7905 43 56 . . PUNCT crln-7905 44 1 it it PRON crln-7905 44 2 is be AUX crln-7905 44 3 a a DET crln-7905 44 4 somewhat somewhat ADV crln-7905 44 5 amorphous amorphous ADJ crln-7905 44 6 concept concept NOUN crln-7905 44 7 , , PUNCT crln-7905 44 8 and and CCONJ crln-7905 44 9 marketing marketing NOUN crln-7905 44 10 ideas idea NOUN crln-7905 44 11 in in ADP crln-7905 44 12 general general ADJ crln-7905 44 13 are be AUX crln-7905 44 14 perceived perceive VERB crln-7905 44 15 as as ADP crln-7905 44 16 alien alien ADJ crln-7905 44 17 and and CCONJ crln-7905 44 18 even even ADV crln-7905 44 19 sus­ sus­ NOUN crln-7905 44 20 pect pect NOUN crln-7905 44 21 by by ADP crln-7905 44 22 some some DET crln-7905 44 23 library library NOUN crln-7905 44 24 staff staff NOUN crln-7905 44 25 . . PUNCT crln-7905 45 1 one one NUM crln-7905 45 2 staff staff NOUN crln-7905 45 3 member member NOUN crln-7905 45 4 worried worry VERB crln-7905 45 5 whether whether SCONJ crln-7905 45 6 the the DET crln-7905 45 7 library library NOUN crln-7905 45 8 could could AUX crln-7905 45 9 live live VERB crln-7905 45 10 up up ADP crln-7905 45 11 to to ADP crln-7905 45 12 what what PRON crln-7905 45 13 the the DET crln-7905 45 14 brand brand NOUN crln-7905 45 15 promised promise VERB crln-7905 45 16 . . PUNCT crln-7905 46 1 it it PRON crln-7905 46 2 is be AUX crln-7905 46 3 notable notable ADJ crln-7905 46 4 that that SCONJ crln-7905 46 5 the the DET crln-7905 46 6 library library NOUN crln-7905 46 7 director director NOUN crln-7905 46 8 originated originate VERB crln-7905 46 9 the the DET crln-7905 46 10 idea idea NOUN crln-7905 46 11 of of ADP crln-7905 46 12 de­ de­ PROPN crln-7905 46 13 veloping velope VERB crln-7905 46 14 a a DET crln-7905 46 15 library library NOUN crln-7905 46 16 brand brand NOUN crln-7905 46 17 , , PUNCT crln-7905 46 18 and and CCONJ crln-7905 46 19 promoted promote VERB crln-7905 46 20 and and CCONJ crln-7905 46 21 pushed push VERB crln-7905 46 22 the the DET crln-7905 46 23 project project NOUN crln-7905 46 24 , , PUNCT crln-7905 46 25 top top ADJ crln-7905 46 26 down down ADV crln-7905 46 27 , , PUNCT crln-7905 46 28 among among ADP crln-7905 46 29 the the DET crln-7905 46 30 library library NOUN crln-7905 46 31 staff staff NOUN crln-7905 46 32 , , PUNCT crln-7905 46 33 which which PRON crln-7905 46 34 no no PRON crln-7905 46 35 doubt doubt ADV crln-7905 46 36 led lead VERB crln-7905 46 37 to to ADP crln-7905 46 38 greater great ADJ crln-7905 46 39 staff staff NOUN crln-7905 46 40 participation participation NOUN crln-7905 46 41 and and CCONJ crln-7905 46 42 acceptance acceptance NOUN crln-7905 46 43 . . PUNCT crln-7905 47 1 the the DET crln-7905 47 2 information information NOUN crln-7905 47 3 from from ADP crln-7905 47 4 the the DET crln-7905 47 5 brainstorming brainstorming NOUN crln-7905 47 6 sessions session NOUN crln-7905 47 7 was be AUX crln-7905 47 8 condensed condense VERB crln-7905 47 9 into into ADP crln-7905 47 10 a a DET crln-7905 47 11 grid grid NOUN crln-7905 47 12 of of ADP crln-7905 47 13 core core ADJ crln-7905 47 14 brand brand NOUN crln-7905 47 15 values value NOUN crln-7905 47 16 that that PRON crln-7905 47 17 represented represent VERB crln-7905 47 18 the the DET crln-7905 47 19 qualities quality NOUN crln-7905 47 20 for for ADP crln-7905 47 21 which which PRON crln-7905 47 22 the the DET crln-7905 47 23 library library NOUN crln-7905 47 24 staff staff NOUN crln-7905 47 25 wanted want VERB crln-7905 47 26 the the DET crln-7905 47 27 library library NOUN crln-7905 47 28 to to PART crln-7905 47 29 be be AUX crln-7905 47 30 known.9 known.9 ADV crln-7905 47 31 the the DET crln-7905 47 32 items item NOUN crln-7905 47 33 in in ADP crln-7905 47 34 the the DET crln-7905 47 35 grid grid NOUN crln-7905 47 36 were be AUX crln-7905 47 37 then then ADV crln-7905 47 38 further far ADV crln-7905 47 39 distilled distil VERB crln-7905 47 40 into into ADP crln-7905 47 41 the the DET crln-7905 47 42 key key ADJ crln-7905 47 43 ideas idea NOUN crln-7905 47 44 which which PRON crln-7905 47 45 made make VERB crln-7905 47 46 up up ADP crln-7905 47 47 the the DET crln-7905 47 48 “ " PUNCT crln-7905 47 49 brand brand NOUN crln-7905 47 50 statement statement NOUN crln-7905 47 51 . . PUNCT crln-7905 47 52 ” " PUNCT crln-7905 48 1 the the DET crln-7905 48 2 brand brand NOUN crln-7905 48 3 statement statement NOUN crln-7905 48 4 was be AUX crln-7905 48 5 reviewed review VERB crln-7905 48 6 to to PART crln-7905 48 7 make make VERB crln-7905 48 8 sure sure ADJ crln-7905 48 9 it it PRON crln-7905 48 10 applied apply VERB crln-7905 48 11 to to ADP crln-7905 48 12 not not PART crln-7905 48 13 only only ADV crln-7905 48 14 the the DET crln-7905 48 15 physi­ physi­ PROPN crln-7905 48 16 cal cal PROPN crln-7905 48 17 library library PROPN crln-7905 48 18 , , PUNCT crln-7905 48 19 but but CCONJ crln-7905 48 20 also also ADV crln-7905 48 21 the the DET crln-7905 48 22 library library NOUN crln-7905 48 23 web web NOUN crln-7905 48 24 site site NOUN crln-7905 48 25 , , PUNCT crln-7905 48 26 library library NOUN crln-7905 48 27 services service NOUN crln-7905 48 28 , , PUNCT crln-7905 48 29 and and CCONJ crln-7905 48 30 all all DET crln-7905 48 31 other other ADJ crln-7905 48 32 aspects aspect NOUN crln-7905 48 33 of of ADP crln-7905 48 34 the the DET crln-7905 48 35 library library NOUN crln-7905 48 36 . . PUNCT crln-7905 49 1 during during ADP crln-7905 49 2 this this DET crln-7905 49 3 process process NOUN crln-7905 49 4 , , PUNCT crln-7905 49 5 recent recent ADJ crln-7905 49 6 data datum NOUN crln-7905 49 7 and and CCONJ crln-7905 49 8 feedback feedback NOUN crln-7905 49 9 from from ADP crln-7905 49 10 library library NOUN crln-7905 49 11 users user NOUN crln-7905 49 12 ( ( PUNCT crln-7905 49 13 entrance entrance NOUN crln-7905 49 14 survey survey NOUN crln-7905 49 15 results result NOUN crln-7905 49 16 and and CCONJ crln-7905 49 17 health health NOUN crln-7905 49 18 sciences science NOUN crln-7905 49 19 graduate graduate NOUN crln-7905 49 20 student student NOUN crln-7905 49 21 focus focus NOUN crln-7905 49 22 group group NOUN crln-7905 49 23 transcripts transcript NOUN crln-7905 49 24 ) ) PUNCT crln-7905 49 25 were be AUX crln-7905 49 26 reviewed review VERB crln-7905 49 27 and and CCONJ crln-7905 49 28 considered consider VERB crln-7905 49 29 . . PUNCT crln-7905 50 1 the the DET crln-7905 50 2 entrance entrance NOUN crln-7905 50 3 survey survey NOUN crln-7905 50 4 results result NOUN crln-7905 50 5 revealed reveal VERB crln-7905 50 6 that that SCONJ crln-7905 50 7 undergraduate undergraduate ADJ crln-7905 50 8 students student NOUN crln-7905 50 9 were be AUX crln-7905 50 10 the the DET crln-7905 50 11 majority majority NOUN crln-7905 50 12 of of ADP crln-7905 50 13 the the DET crln-7905 50 14 library library NOUN crln-7905 50 15 visitors visitor NOUN crln-7905 50 16 , , PUNCT crln-7905 50 17 and and CCONJ crln-7905 50 18 that that SCONJ crln-7905 50 19 the the DET crln-7905 50 20 main main ADJ crln-7905 50 21 activity activity NOUN crln-7905 50 22 in in ADP crln-7905 50 23 the the DET crln-7905 50 24 library library NOUN crln-7905 50 25 was be AUX crln-7905 50 26 study­ study­ PROPN crln-7905 50 27 ing ing PROPN crln-7905 50 28 . . PUNCT crln-7905 51 1 the the DET crln-7905 51 2 focus focus NOUN crln-7905 51 3 group group NOUN crln-7905 51 4 participants participant NOUN crln-7905 51 5 , , PUNCT crln-7905 51 6 health health NOUN crln-7905 51 7 sciences science NOUN crln-7905 51 8 graduate graduate NOUN crln-7905 51 9 students student NOUN crln-7905 51 10 , , PUNCT crln-7905 51 11 indicated indicate VERB crln-7905 51 12 , , PUNCT crln-7905 51 13 quite quite ADV crln-7905 51 14 december december PROPN crln-7905 51 15 2007 2007 NUM crln-7905 51 16 695 695 NUM crln-7905 51 17 c&rl c&rl PROPN crln-7905 51 18 news news NOUN crln-7905 51 19 http http NOUN crln-7905 51 20 : : PUNCT crln-7905 51 21 frugalmarketing.com frugalmarketing.com X crln-7905 51 22 http http NOUN crln-7905 51 23 : : PUNCT crln-7905 51 24 ketingprofs.com ketingprofs.com X crln-7905 51 25 mailto:mrktlib@listserv.louisville.edu mailto:mrktlib@listserv.louisville.edu X crln-7905 52 1 mailto:academicpr@ala.org mailto:academicpr@ala.org PROPN crln-7905 52 2 vociferously vociferously ADV crln-7905 52 3 , , PUNCT crln-7905 52 4 that that SCONJ crln-7905 52 5 their their PRON crln-7905 52 6 main main ADJ crln-7905 52 7 concern concern NOUN crln-7905 52 8 was be AUX crln-7905 52 9 fi fi NOUN crln-7905 52 10 nding nde VERB crln-7905 52 11 a a DET crln-7905 52 12 quiet quiet ADJ crln-7905 52 13 place place NOUN crln-7905 52 14 to to PART crln-7905 52 15 study study VERB crln-7905 52 16 , , PUNCT crln-7905 52 17 and and CCONJ crln-7905 52 18 that that SCONJ crln-7905 52 19 they they PRON crln-7905 52 20 preferred prefer VERB crln-7905 52 21 a a DET crln-7905 52 22 place place NOUN crln-7905 52 23 of of ADP crln-7905 52 24 their their PRON crln-7905 52 25 own own ADJ crln-7905 52 26 apart apart ADV crln-7905 52 27 from from ADP crln-7905 52 28 the the DET crln-7905 52 29 undergraduate undergraduate ADJ crln-7905 52 30 students student NOUN crln-7905 52 31 . . PUNCT crln-7905 53 1 the the DET crln-7905 53 2 library library NOUN crln-7905 53 3 incorpo­ incorpo­ PROPN crln-7905 53 4 rated rate VERB crln-7905 53 5 this this DET crln-7905 53 6 feedback feedback NOUN crln-7905 53 7 into into ADP crln-7905 53 8 both both CCONJ crln-7905 53 9 the the DET crln-7905 53 10 branding brand VERB crln-7905 53 11 process process NOUN crln-7905 53 12 and and CCONJ crln-7905 53 13 space space NOUN crln-7905 53 14 and and CCONJ crln-7905 53 15 policy policy NOUN crln-7905 53 16 planning planning NOUN crln-7905 53 17 for for ADP crln-7905 53 18 the the DET crln-7905 53 19 new new ADJ crln-7905 53 20 building building NOUN crln-7905 53 21 . . PUNCT crln-7905 54 1 creating create VERB crln-7905 54 2 a a DET crln-7905 54 3 tagline tagline NOUN crln-7905 54 4 the the DET crln-7905 54 5 brand brand NOUN crln-7905 54 6 statement statement NOUN crln-7905 54 7 is be AUX crln-7905 54 8 long long ADJ crln-7905 54 9 , , PUNCT crln-7905 54 10 refl refl VERB crln-7905 54 11 ecting ecte VERB crln-7905 54 12 the the DET crln-7905 54 13 complexities complexity NOUN crln-7905 54 14 of of ADP crln-7905 54 15 an an DET crln-7905 54 16 academic academic ADJ crln-7905 54 17 health health NOUN crln-7905 54 18 sciences science NOUN crln-7905 54 19 library library NOUN crln-7905 54 20 with with ADP crln-7905 54 21 a a DET crln-7905 54 22 rich rich ADJ crln-7905 54 23 assortment assortment NOUN crln-7905 54 24 of of ADP crln-7905 54 25 resources resource NOUN crln-7905 54 26 , , PUNCT crln-7905 54 27 services service NOUN crln-7905 54 28 , , PUNCT crln-7905 54 29 and and CCONJ crln-7905 54 30 spaces space NOUN crln-7905 54 31 . . PUNCT crln-7905 55 1 in in ADP crln-7905 55 2 order order NOUN crln-7905 55 3 to to PART crln-7905 55 4 communi­ communi­ AUX crln-7905 55 5 cate cate VERB crln-7905 55 6 the the DET crln-7905 55 7 essence essence NOUN crln-7905 55 8 of of ADP crln-7905 55 9 the the DET crln-7905 55 10 brand brand NOUN crln-7905 55 11 to to ADP crln-7905 55 12 the the DET crln-7905 55 13 public public NOUN crln-7905 55 14 , , PUNCT crln-7905 55 15 the the DET crln-7905 55 16 library library NOUN crln-7905 55 17 also also ADV crln-7905 55 18 developed develop VERB crln-7905 55 19 a a DET crln-7905 55 20 tagline tagline NOUN crln-7905 55 21 , , PUNCT crln-7905 55 22 which which PRON crln-7905 55 23 “ " PUNCT crln-7905 55 24 captures capture VERB crln-7905 55 25 the the DET crln-7905 55 26 essence essence NOUN crln-7905 55 27 of of ADP crln-7905 55 28 a a DET crln-7905 55 29 company company NOUN crln-7905 55 30 or or CCONJ crln-7905 55 31 prod­ prod­ NOUN crln-7905 55 32 uct uct NOUN crln-7905 55 33 brand brand NOUN crln-7905 55 34 . . PUNCT crln-7905 56 1 ”10 ”10 PUNCT crln-7905 57 1 a a DET crln-7905 57 2 branding branding ADJ crln-7905 57 3 team team NOUN crln-7905 57 4 was be AUX crln-7905 57 5 estab­ estab­ NOUN crln-7905 57 6 lished lishe VERB crln-7905 57 7 to to PART crln-7905 57 8 propose propose VERB crln-7905 57 9 a a DET crln-7905 57 10 tagline tagline NOUN crln-7905 57 11 for for ADP crln-7905 57 12 the the DET crln-7905 57 13 library library NOUN crln-7905 57 14 . . PUNCT crln-7905 58 1 ideas idea NOUN crln-7905 58 2 were be AUX crln-7905 58 3 solicited solicit VERB crln-7905 58 4 from from ADP crln-7905 58 5 library library NOUN crln-7905 58 6 staff staff NOUN crln-7905 58 7 and and CCONJ crln-7905 58 8 more more ADJ crln-7905 58 9 than than ADP crln-7905 58 10 50 50 NUM crln-7905 58 11 suggestions suggestion NOUN crln-7905 58 12 were be AUX crln-7905 58 13 received receive VERB crln-7905 58 14 . . PUNCT crln-7905 59 1 six six NUM crln-7905 59 2 tagline tagline ADJ crln-7905 59 3 candidates candidate NOUN crln-7905 59 4 were be AUX crln-7905 59 5 chosen choose VERB crln-7905 59 6 and and CCONJ crln-7905 59 7 a a DET crln-7905 59 8 poll poll NOUN crln-7905 59 9 was be AUX crln-7905 59 10 posted post VERB crln-7905 59 11 on on ADP crln-7905 59 12 the the DET crln-7905 59 13 library library NOUN crln-7905 59 14 web web NOUN crln-7905 59 15 site site NOUN crln-7905 59 16 to to PART crln-7905 59 17 gather gather VERB crln-7905 59 18 input input NOUN crln-7905 59 19 from from ADP crln-7905 59 20 library library NOUN crln-7905 59 21 users user NOUN crln-7905 59 22 . . PUNCT crln-7905 60 1 the the DET crln-7905 60 2 library library PROPN crln-7905 60 3 staff staff NOUN crln-7905 60 4 also also ADV crln-7905 60 5 voted vote VERB crln-7905 60 6 on on ADP crln-7905 60 7 their their PRON crln-7905 60 8 favorite favorite ADJ crln-7905 60 9 taglines tagline NOUN crln-7905 60 10 . . PUNCT crln-7905 61 1 the the DET crln-7905 61 2 library library PROPN crln-7905 61 3 administration administration PROPN crln-7905 61 4 slightly slightly ADV crln-7905 61 5 adjusted adjust VERB crln-7905 61 6 the the DET crln-7905 61 7 winning win VERB crln-7905 61 8 tagline tagline NOUN crln-7905 61 9 to to PART crln-7905 61 10 create create VERB crln-7905 61 11 : : PUNCT crln-7905 61 12 “ " PUNCT crln-7905 61 13 connect connect VERB crln-7905 61 14 . . PUNCT crln-7905 62 1 refl refl PROPN crln-7905 62 2 ect ect PROPN crln-7905 62 3 . . PUNCT crln-7905 63 1 research research NOUN crln-7905 63 2 . . PUNCT crln-7905 64 1 discover discover VERB crln-7905 64 2 . . PUNCT crln-7905 64 3 ” " PUNCT crln-7905 65 1 this this DET crln-7905 65 2 tagline tagline NOUN crln-7905 65 3 is be AUX crln-7905 65 4 effective effective ADJ crln-7905 65 5 because because SCONJ crln-7905 65 6 it it PRON crln-7905 65 7 is be AUX crln-7905 65 8 short short ADJ crln-7905 65 9 , , PUNCT crln-7905 65 10 yet yet CCONJ crln-7905 65 11 each each DET crln-7905 65 12 word word NOUN crln-7905 65 13 has have VERB crln-7905 65 14 multiple multiple ADJ crln-7905 65 15 meanings meaning NOUN crln-7905 65 16 to to ADP crln-7905 65 17 the the DET crln-7905 65 18 user user NOUN crln-7905 65 19 . . PUNCT crln-7905 66 1 for for ADP crln-7905 66 2 instance instance NOUN crln-7905 66 3 , , PUNCT crln-7905 66 4 connect connect VERB crln-7905 66 5 refers refer VERB crln-7905 66 6 to to ADP crln-7905 66 7 connecting connect VERB crln-7905 66 8 online online ADV crln-7905 66 9 via via ADP crln-7905 66 10 the the DET crln-7905 66 11 library library NOUN crln-7905 66 12 web web NOUN crln-7905 66 13 site site NOUN crln-7905 66 14 , , PUNCT crln-7905 66 15 connecting connect VERB crln-7905 66 16 with with ADP crln-7905 66 17 library library NOUN crln-7905 66 18 staff staff NOUN crln-7905 66 19 in in ADP crln-7905 66 20 person person NOUN crln-7905 66 21 or or CCONJ crln-7905 66 22 online online NOUN crln-7905 66 23 , , PUNCT crln-7905 66 24 and and CCONJ crln-7905 66 25 connecting connect VERB crln-7905 66 26 with with ADP crln-7905 66 27 friends friend NOUN crln-7905 66 28 and and CCONJ crln-7905 66 29 colleagues colleague NOUN crln-7905 66 30 within within ADP crln-7905 66 31 the the DET crln-7905 66 32 library library NOUN crln-7905 66 33 . . PUNCT crln-7905 67 1 in in ADP crln-7905 67 2 short short ADJ crln-7905 67 3 , , PUNCT crln-7905 67 4 together together ADV crln-7905 67 5 the the DET crln-7905 67 6 library library NOUN crln-7905 67 7 staff staff NOUN crln-7905 67 8 and and CCONJ crln-7905 67 9 library library NOUN crln-7905 67 10 users user NOUN crln-7905 67 11 developed develop VERB crln-7905 67 12 a a DET crln-7905 67 13 versatile versatile ADJ crln-7905 67 14 and and CCONJ crln-7905 67 15 classy classy ADJ crln-7905 67 16 tagline tagline NOUN crln-7905 67 17 , , PUNCT crln-7905 67 18 which which PRON crln-7905 67 19 will will AUX crln-7905 67 20 hopefully hopefully ADV crln-7905 67 21 remain remain VERB crln-7905 67 22 relevant relevant ADJ crln-7905 67 23 for for ADP crln-7905 67 24 a a DET crln-7905 67 25 long long ADJ crln-7905 67 26 time time NOUN crln-7905 67 27 . . PUNCT crln-7905 68 1 it it PRON crln-7905 68 2 should should AUX crln-7905 68 3 be be AUX crln-7905 68 4 noted note VERB crln-7905 68 5 , , PUNCT crln-7905 68 6 however however ADV crln-7905 68 7 , , PUNCT crln-7905 68 8 that that SCONJ crln-7905 68 9 some some DET crln-7905 68 10 library library NOUN crln-7905 68 11 staff staff NOUN crln-7905 68 12 members member NOUN crln-7905 68 13 confused confuse VERB crln-7905 68 14 the the DET crln-7905 68 15 brand brand NOUN crln-7905 68 16 and and CCONJ crln-7905 68 17 tagline tagline VERB crln-7905 68 18 concepts concept NOUN crln-7905 68 19 and and CCONJ crln-7905 68 20 thought think VERB crln-7905 68 21 that that SCONJ crln-7905 68 22 the the DET crln-7905 68 23 tagline tagline NOUN crln-7905 68 24 was be AUX crln-7905 68 25 the the DET crln-7905 68 26 brand brand NOUN crln-7905 68 27 . . PUNCT crln-7905 69 1 explaining explain VERB crln-7905 69 2 the the DET crln-7905 69 3 differences difference NOUN crln-7905 69 4 more more ADV crln-7905 69 5 clearly clearly ADV crln-7905 69 6 to to PART crln-7905 69 7 staff staff NOUN crln-7905 69 8 in in ADP crln-7905 69 9 the the DET crln-7905 69 10 future future NOUN crln-7905 69 11 should should AUX crln-7905 69 12 eliminate eliminate VERB crln-7905 69 13 this this DET crln-7905 69 14 confusion confusion NOUN crln-7905 69 15 . . PUNCT crln-7905 70 1 applying apply VERB crln-7905 70 2 the the DET crln-7905 70 3 brand brand NOUN crln-7905 70 4 after after SCONJ crln-7905 70 5 the the DET crln-7905 70 6 brand brand NOUN crln-7905 70 7 has have AUX crln-7905 70 8 been be AUX crln-7905 70 9 developed develop VERB crln-7905 70 10 , , PUNCT crln-7905 70 11 what what PRON crln-7905 70 12 should should AUX crln-7905 70 13 the the DET crln-7905 70 14 library library NOUN crln-7905 70 15 do do VERB crln-7905 70 16 with with ADP crln-7905 70 17 it it PRON crln-7905 70 18 ? ? PUNCT crln-7905 71 1 the the DET crln-7905 71 2 library library NOUN crln-7905 71 3 staff staff NOUN crln-7905 71 4 has have AUX crln-7905 71 5 looked look VERB crln-7905 71 6 for for ADP crln-7905 71 7 ways way NOUN crln-7905 71 8 to to PART crln-7905 71 9 highlight highlight VERB crln-7905 71 10 and and CCONJ crln-7905 71 11 promote promote VERB crln-7905 71 12 the the DET crln-7905 71 13 aspects aspect NOUN crln-7905 71 14 of of ADP crln-7905 71 15 the the DET crln-7905 71 16 brand brand NOUN crln-7905 71 17 that that PRON crln-7905 71 18 seem seem VERB crln-7905 71 19 to to PART crln-7905 71 20 resonate resonate VERB crln-7905 71 21 with with ADP crln-7905 71 22 user user NOUN crln-7905 71 23 values value NOUN crln-7905 71 24 . . PUNCT crln-7905 72 1 ucsd ucsd PROPN crln-7905 72 2 biomedical biomedical PROPN crln-7905 72 3 library library PROPN crln-7905 72 4 brand brand PROPN crln-7905 72 5 statement statement PROPN crln-7905 72 6 c&rl c&rl PROPN crln-7905 72 7 news news PROPN crln-7905 72 8 december december PROPN crln-7905 72 9 2007 2007 NUM crln-7905 72 10 696 696 NUM crln-7905 72 11 for for ADP crln-7905 72 12 instance instance NOUN crln-7905 72 13 , , PUNCT crln-7905 72 14 since since SCONJ crln-7905 72 15 the the DET crln-7905 72 16 focus focus NOUN crln-7905 72 17 group group NOUN crln-7905 72 18 results result NOUN crln-7905 72 19 indicated indicate VERB crln-7905 72 20 that that SCONJ crln-7905 72 21 health health NOUN crln-7905 72 22 sciences science NOUN crln-7905 72 23 graduate graduate PROPN crln-7905 72 24 stu­ stu­ PROPN crln-7905 72 25 dents dent NOUN crln-7905 72 26 wanted want VERB crln-7905 72 27 a a DET crln-7905 72 28 quiet quiet ADJ crln-7905 72 29 place place NOUN crln-7905 72 30 to to PART crln-7905 72 31 study study VERB crln-7905 72 32 , , PUNCT crln-7905 72 33 the the DET crln-7905 72 34 li­ li­ PROPN crln-7905 72 35 brary brary PROPN crln-7905 72 36 has have AUX crln-7905 72 37 promoted promote VERB crln-7905 72 38 itself itself PRON crln-7905 72 39 as as ADP crln-7905 72 40 a a DET crln-7905 72 41 place place NOUN crln-7905 72 42 for for ADP crln-7905 72 43 “ " PUNCT crln-7905 72 44 quiet quiet ADJ crln-7905 72 45 , , PUNCT crln-7905 72 46 serious serious ADJ crln-7905 72 47 study study NOUN crln-7905 72 48 ” " PUNCT crln-7905 72 49 and and CCONJ crln-7905 72 50 goes go VERB crln-7905 72 51 to to ADP crln-7905 72 52 extra extra ADJ crln-7905 72 53 lengths length NOUN crln-7905 72 54 to to PART crln-7905 72 55 keep keep VERB crln-7905 72 56 the the DET crln-7905 72 57 library library NOUN crln-7905 72 58 as as ADV crln-7905 72 59 quiet quiet ADJ crln-7905 72 60 as as ADP crln-7905 72 61 possible possible ADJ crln-7905 72 62 , , PUNCT crln-7905 72 63 espe­ espe­ VERB crln-7905 72 64 cially cially ADV crln-7905 72 65 during during ADP crln-7905 72 66 finals final NOUN crln-7905 72 67 . . PUNCT crln-7905 73 1 this this PRON crln-7905 73 2 distinguishes distinguish VERB crln-7905 73 3 this this DET crln-7905 73 4 library library NOUN crln-7905 73 5 from from ADP crln-7905 73 6 the the DET crln-7905 73 7 “ " PUNCT crln-7905 73 8 competition competition NOUN crln-7905 73 9 , , PUNCT crln-7905 73 10 ” " PUNCT crln-7905 73 11 several several ADJ crln-7905 73 12 of of ADP crln-7905 73 13 the the DET crln-7905 73 14 other other ADJ crln-7905 73 15 libraries library NOUN crln-7905 73 16 on on ADP crln-7905 73 17 campus campus NOUN crln-7905 73 18 that that PRON crln-7905 73 19 are be AUX crln-7905 73 20 much much ADV crln-7905 73 21 noisier noisy ADJ crln-7905 73 22 . . PUNCT crln-7905 74 1 the the DET crln-7905 74 2 overlap overlap NOUN crln-7905 74 3 of of ADP crln-7905 74 4 the the DET crln-7905 74 5 branding brand VERB crln-7905 74 6 project project NOUN crln-7905 74 7 and and CCONJ crln-7905 74 8 the the DET crln-7905 74 9 library library NOUN crln-7905 74 10 renovation renovation NOUN crln-7905 74 11 led lead VERB crln-7905 74 12 to to ADP crln-7905 74 13 building build VERB crln-7905 74 14 use use NOUN crln-7905 74 15 decisions decision NOUN crln-7905 74 16 that that PRON crln-7905 74 17 might might AUX crln-7905 74 18 not not PART crln-7905 74 19 otherwise otherwise ADV crln-7905 74 20 have have AUX crln-7905 74 21 been be AUX crln-7905 74 22 made make VERB crln-7905 74 23 . . PUNCT crln-7905 75 1 for for ADP crln-7905 75 2 instance instance NOUN crln-7905 75 3 , , PUNCT crln-7905 75 4 a a DET crln-7905 75 5 “ " PUNCT crln-7905 75 6 graduate graduate ADJ crln-7905 75 7 study study NOUN crln-7905 75 8 ” " PUNCT crln-7905 75 9 area area NOUN crln-7905 75 10 for for ADP crln-7905 75 11 graduate graduate ADJ crln-7905 75 12 students student NOUN crln-7905 75 13 only only ADV crln-7905 75 14 was be AUX crln-7905 75 15 created create VERB crln-7905 75 16 outside outside ADP crln-7905 75 17 the the DET crln-7905 75 18 main main ADJ crln-7905 75 19 library library NOUN crln-7905 75 20 and and CCONJ crln-7905 75 21 is be AUX crln-7905 75 22 open open ADJ crln-7905 75 23 24/7 24/7 NUM crln-7905 75 24 via via ADP crln-7905 75 25 card card NOUN crln-7905 75 26 key key ADJ crln-7905 75 27 access access NOUN crln-7905 75 28 , , PUNCT crln-7905 75 29 even even ADV crln-7905 75 30 when when SCONJ crln-7905 75 31 the the DET crln-7905 75 32 library library NOUN crln-7905 75 33 itself itself PRON crln-7905 75 34 is be AUX crln-7905 75 35 closed closed ADJ crln-7905 75 36 . . PUNCT crln-7905 76 1 keeping keep VERB crln-7905 76 2 the the DET crln-7905 76 3 brand brand NOUN crln-7905 76 4 alive alive ADJ crln-7905 76 5 in in ADP crln-7905 76 6 order order NOUN crln-7905 76 7 to to PART crln-7905 76 8 keep keep VERB crln-7905 76 9 the the DET crln-7905 76 10 brand brand NOUN crln-7905 76 11 “ " PUNCT crln-7905 76 12 alive alive ADJ crln-7905 76 13 ” " PUNCT crln-7905 76 14 in in ADP crln-7905 76 15 the the DET crln-7905 76 16 minds mind NOUN crln-7905 76 17 of of ADP crln-7905 76 18 library library NOUN crln-7905 76 19 staff staff NOUN crln-7905 76 20 , , PUNCT crln-7905 76 21 each each DET crln-7905 76 22 staff staff NOUN crln-7905 76 23 member member NOUN crln-7905 76 24 was be AUX crln-7905 76 25 given give VERB crln-7905 76 26 a a DET crln-7905 76 27 small small ADJ crln-7905 76 28 , , PUNCT crln-7905 76 29 attractive attractive ADJ crln-7905 76 30 card card NOUN crln-7905 76 31 containing contain VERB crln-7905 76 32 the the DET crln-7905 76 33 brand brand NOUN crln-7905 76 34 statement statement NOUN crln-7905 76 35 . . PUNCT crln-7905 77 1 several several ADJ crln-7905 77 2 staff staff NOUN crln-7905 77 3 members member NOUN crln-7905 77 4 have have VERB crln-7905 77 5 this this DET crln-7905 77 6 card card NOUN crln-7905 77 7 prominently prominently ADV crln-7905 77 8 posted post VERB crln-7905 77 9 in in ADP crln-7905 77 10 their their PRON crln-7905 77 11 offi offi NOUN crln-7905 77 12 ces ce NOUN crln-7905 77 13 . . PUNCT crln-7905 78 1 when when SCONJ crln-7905 78 2 the the DET crln-7905 78 3 library library NOUN crln-7905 78 4 staff staff NOUN crln-7905 78 5 moved move VERB crln-7905 78 6 into into ADP crln-7905 78 7 the the DET crln-7905 78 8 new new ADJ crln-7905 78 9 building building NOUN crln-7905 78 10 , , PUNCT crln-7905 78 11 they they PRON crln-7905 78 12 were be AUX crln-7905 78 13 each each PRON crln-7905 78 14 given give VERB crln-7905 78 15 a a DET crln-7905 78 16 high­quality high­quality NOUN crln-7905 78 17 , , PUNCT crln-7905 78 18 ceramic ceramic ADJ crln-7905 78 19 mug mug NOUN crln-7905 78 20 with with ADP crln-7905 78 21 the the DET crln-7905 78 22 tagline tagline NOUN crln-7905 78 23 written write VERB crln-7905 78 24 on on ADP crln-7905 78 25 it it PRON crln-7905 78 26 . . PUNCT crln-7905 79 1 about about ADV crln-7905 79 2 a a PRON crln-7905 79 3 year year NOUN crln-7905 79 4 after after SCONJ crln-7905 79 5 the the DET crln-7905 79 6 brand brand NOUN crln-7905 79 7 was be AUX crln-7905 79 8 devel­ devel­ AUX crln-7905 79 9 oped ope VERB crln-7905 79 10 , , PUNCT crln-7905 79 11 a a DET crln-7905 79 12 “ " PUNCT crln-7905 79 13 brand brand NOUN crln-7905 79 14 checkup checkup NOUN crln-7905 79 15 ” " PUNCT crln-7905 79 16 was be AUX crln-7905 79 17 held hold VERB crln-7905 79 18 so so SCONJ crln-7905 79 19 that that SCONJ crln-7905 79 20 the the DET crln-7905 79 21 staff staff NOUN crln-7905 79 22 could could AUX crln-7905 79 23 review review VERB crln-7905 79 24 the the DET crln-7905 79 25 brand brand NOUN crln-7905 79 26 and and CCONJ crln-7905 79 27 discuss discuss VERB crln-7905 79 28 what what PRON crln-7905 79 29 the the DET crln-7905 79 30 library library NOUN crln-7905 79 31 was be AUX crln-7905 79 32 doing do VERB crln-7905 79 33 or or CCONJ crln-7905 79 34 should should AUX crln-7905 79 35 do do VERB crln-7905 79 36 to to PART crln-7905 79 37 support support VERB crln-7905 79 38 it.11 it.11 SPACE crln-7905 79 39 supervisors supervisor NOUN crln-7905 79 40 were be AUX crln-7905 79 41 encouraged encourage VERB crln-7905 79 42 to to PART crln-7905 79 43 emphasize emphasize VERB crln-7905 79 44 the the DET crln-7905 79 45 brand brand NOUN crln-7905 79 46 in in ADP crln-7905 79 47 new new ADJ crln-7905 79 48 staff staff NOUN crln-7905 79 49 training training NOUN crln-7905 79 50 , , PUNCT crln-7905 79 51 and and CCONJ crln-7905 79 52 to to PART crln-7905 79 53 use use VERB crln-7905 79 54 it it PRON crln-7905 79 55 as as ADP crln-7905 79 56 a a DET crln-7905 79 57 benchmark benchmark NOUN crln-7905 79 58 for for ADP crln-7905 79 59 staff staff NOUN crln-7905 79 60 perfor­ perfor­ PROPN crln-7905 79 61 mance mance NOUN crln-7905 79 62 evaluations evaluation NOUN crln-7905 79 63 . . PUNCT crln-7905 80 1 despite despite SCONJ crln-7905 80 2 some some DET crln-7905 80 3 staff staff NOUN crln-7905 80 4 skepticism skepticism NOUN crln-7905 80 5 about about ADP crln-7905 80 6 the the DET crln-7905 80 7 branding branding ADJ crln-7905 80 8 process process NOUN crln-7905 80 9 , , PUNCT crln-7905 80 10 one one NUM crln-7905 80 11 staff staff NOUN crln-7905 80 12 member member NOUN crln-7905 80 13 did do AUX crln-7905 80 14 say say VERB crln-7905 80 15 that that SCONJ crln-7905 80 16 she she PRON crln-7905 80 17 thought think VERB crln-7905 80 18 that that SCONJ crln-7905 80 19 the the DET crln-7905 80 20 amorphous amorphous ADJ crln-7905 80 21 branding brand VERB crln-7905 80 22 concept concept NOUN crln-7905 80 23 had have AUX crln-7905 80 24 been be AUX crln-7905 80 25 successfully successfully ADV crln-7905 80 26 systematized systematize VERB crln-7905 80 27 and and CCONJ crln-7905 80 28 translated translate VERB crln-7905 80 29 into into ADP crln-7905 80 30 a a DET crln-7905 80 31 logical logical ADJ crln-7905 80 32 series series NOUN crln-7905 80 33 of of ADP crln-7905 80 34 concrete concrete ADJ crln-7905 80 35 steps step NOUN crln-7905 80 36 , , PUNCT crln-7905 80 37 and and CCONJ crln-7905 80 38 another another PRON crln-7905 80 39 thought think VERB crln-7905 80 40 the the DET crln-7905 80 41 process process NOUN crln-7905 80 42 was be AUX crln-7905 80 43 “ " PUNCT crln-7905 80 44 intensive intensive ADJ crln-7905 80 45 and and CCONJ crln-7905 80 46 interesting interesting ADJ crln-7905 80 47 . . PUNCT crln-7905 80 48 ” " PUNCT crln-7905 81 1 in in ADP crln-7905 81 2 the the DET crln-7905 81 3 near near ADJ crln-7905 81 4 future future NOUN crln-7905 81 5 , , PUNCT crln-7905 81 6 the the DET crln-7905 81 7 brand brand NOUN crln-7905 81 8 will will AUX crln-7905 81 9 be be AUX crln-7905 81 10 un­ un­ VERB crln-7905 81 11 veiled veil VERB crln-7905 81 12 to to AUX crln-7905 81 13 library library VERB crln-7905 81 14 users user NOUN crln-7905 81 15 by by ADP crln-7905 81 16 posting post VERB crln-7905 81 17 it it PRON crln-7905 81 18 on on ADP crln-7905 81 19 the the DET crln-7905 81 20 library library NOUN crln-7905 81 21 web web NOUN crln-7905 81 22 site site NOUN crln-7905 81 23 , , PUNCT crln-7905 81 24 discussing discuss VERB crln-7905 81 25 it it PRON crln-7905 81 26 on on ADP crln-7905 81 27 the the DET crln-7905 81 28 library library NOUN crln-7905 81 29 blog blog NOUN crln-7905 81 30 , , PUNCT crln-7905 81 31 creating create VERB crln-7905 81 32 a a DET crln-7905 81 33 brochure brochure NOUN crln-7905 81 34 , , PUNCT crln-7905 81 35 etc etc X crln-7905 81 36 . . X crln-7905 82 1 the the DET crln-7905 82 2 library library PROPN crln-7905 82 3 brand brand NOUN crln-7905 82 4 makes make VERB crln-7905 82 5 a a DET crln-7905 82 6 number number NOUN crln-7905 82 7 of of ADP crln-7905 82 8 promises promise NOUN crln-7905 82 9 to to ADP crln-7905 82 10 users user NOUN crln-7905 82 11 , , PUNCT crln-7905 82 12 and and CCONJ crln-7905 82 13 once once SCONJ crln-7905 82 14 the the DET crln-7905 82 15 brand brand NOUN crln-7905 82 16 is be AUX crln-7905 82 17 shared share VERB crln-7905 82 18 with with ADP crln-7905 82 19 the the DET crln-7905 82 20 outside outside ADJ crln-7905 82 21 world world NOUN crln-7905 82 22 , , PUNCT crln-7905 82 23 the the DET crln-7905 82 24 library library NOUN crln-7905 82 25 staff staff NOUN crln-7905 82 26 must must AUX crln-7905 82 27 be be AUX crln-7905 82 28 prepared prepare VERB crln-7905 82 29 to to PART crln-7905 82 30 deliver deliver VERB crln-7905 82 31 what what PRON crln-7905 82 32 they they PRON crln-7905 82 33 promise promise VERB crln-7905 82 34 . . PUNCT crln-7905 83 1 in in ADP crln-7905 83 2 the the DET crln-7905 83 3 meantime meantime NOUN crln-7905 83 4 , , PUNCT crln-7905 83 5 the the DET crln-7905 83 6 library library NOUN crln-7905 83 7 tagline tagline NOUN crln-7905 83 8 is be AUX crln-7905 83 9 promoted promote VERB crln-7905 83 10 on on ADP crln-7905 83 11 the the DET crln-7905 83 12 library library NOUN crln-7905 83 13 web web NOUN crln-7905 83 14 site site NOUN crln-7905 83 15 , , PUNCT crln-7905 83 16 news­ news­ NUM crln-7905 83 17 letter letter NOUN crln-7905 83 18 , , PUNCT crln-7905 83 19 postcards postcard NOUN crln-7905 83 20 , , PUNCT crln-7905 83 21 giveaways giveaway NOUN crln-7905 83 22 , , PUNCT crln-7905 83 23 and and CCONJ crln-7905 83 24 in in ADP crln-7905 83 25 other other ADJ crln-7905 83 26 places place NOUN crln-7905 83 27 . . PUNCT crln-7905 84 1 several several ADJ crln-7905 84 2 staff staff NOUN crln-7905 84 3 members member NOUN crln-7905 84 4 also also ADV crln-7905 84 5 include include VERB crln-7905 84 6 the the DET crln-7905 84 7 tagline tagline NOUN crln-7905 84 8 in in ADP crln-7905 84 9 their their PRON crln-7905 84 10 e­mail e­mail NOUN crln-7905 84 11 signature signature NOUN crln-7905 84 12 blocks block NOUN crln-7905 84 13 . . PUNCT crln-7905 85 1 the the DET crln-7905 85 2 library library PROPN crln-7905 85 3 outreach outreach NOUN crln-7905 85 4 services services PROPN crln-7905 85 5 coordina­ coordina­ PROPN crln-7905 85 6 tor tor NOUN crln-7905 85 7 was be AUX crln-7905 85 8 appointed appoint VERB crln-7905 85 9 the the DET crln-7905 85 10 informal informal ADJ crln-7905 85 11 “ " PUNCT crln-7905 85 12 keeper keeper NOUN crln-7905 85 13 of of ADP crln-7905 85 14 the the DET crln-7905 85 15 brand brand NOUN crln-7905 85 16 ” " PUNCT crln-7905 85 17 and and CCONJ crln-7905 85 18 , , PUNCT crln-7905 85 19 as as ADP crln-7905 85 20 such such ADJ crln-7905 85 21 , , PUNCT crln-7905 85 22 tries try VERB crln-7905 85 23 to to PART crln-7905 85 24 think think VERB crln-7905 85 25 of of ADP crln-7905 85 26 additional additional ADJ crln-7905 85 27 ways way NOUN crln-7905 85 28 to to PART crln-7905 85 29 promote promote VERB crln-7905 85 30 the the DET crln-7905 85 31 brand brand NOUN crln-7905 85 32 among among ADP crln-7905 85 33 the the DET crln-7905 85 34 library library NOUN crln-7905 85 35 users user NOUN crln-7905 85 36 and and CCONJ crln-7905 85 37 staff staff NOUN crln-7905 85 38 , , PUNCT crln-7905 85 39 to to PART crln-7905 85 40 “ " PUNCT crln-7905 85 41 keep keep VERB crln-7905 85 42 the the DET crln-7905 85 43 brand brand NOUN crln-7905 85 44 alive alive ADJ crln-7905 85 45 . . PUNCT crln-7905 85 46 ” " PUNCT crln-7905 86 1 conclusion conclusion NOUN crln-7905 86 2 the the DET crln-7905 86 3 brand brand NOUN crln-7905 86 4 development development NOUN crln-7905 86 5 process process NOUN crln-7905 86 6 was be AUX crln-7905 86 7 long long ADJ crln-7905 86 8 and and CCONJ crln-7905 86 9 complex complex ADJ crln-7905 86 10 , , PUNCT crln-7905 86 11 but but CCONJ crln-7905 86 12 it it PRON crln-7905 86 13 was be AUX crln-7905 86 14 well well ADV crln-7905 86 15 worth worth ADJ crln-7905 86 16 the the DET crln-7905 86 17 time time NOUN crln-7905 86 18 and and CCONJ crln-7905 86 19 effort effort NOUN crln-7905 86 20 required require VERB crln-7905 86 21 . . PUNCT crln-7905 87 1 the the DET crln-7905 87 2 process process NOUN crln-7905 87 3 made make VERB crln-7905 87 4 the the DET crln-7905 87 5 library library NOUN crln-7905 87 6 staff staff NOUN crln-7905 87 7 take take VERB crln-7905 87 8 an an DET crln-7905 87 9 honest honest ADJ crln-7905 87 10 look look NOUN crln-7905 87 11 at at ADP crln-7905 87 12 the the DET crln-7905 87 13 library library NOUN crln-7905 87 14 , , PUNCT crln-7905 87 15 and and CCONJ crln-7905 87 16 identify identify VERB crln-7905 87 17 and and CCONJ crln-7905 87 18 articulate articulate VERB crln-7905 87 19 its its PRON crln-7905 87 20 strengths strength NOUN crln-7905 87 21 . . PUNCT crln-7905 88 1 the the DET crln-7905 88 2 library library PROPN crln-7905 88 3 brand brand NOUN crln-7905 88 4 will will AUX crln-7905 88 5 continue continue VERB crln-7905 88 6 to to PART crln-7905 88 7 serve serve VERB crln-7905 88 8 as as ADP crln-7905 88 9 a a DET crln-7905 88 10 benchmark benchmark NOUN crln-7905 88 11 for for ADP crln-7905 88 12 strategic strategic ADJ crln-7905 88 13 planning planning NOUN crln-7905 88 14 , , PUNCT crln-7905 88 15 space space NOUN crln-7905 88 16 and and CCONJ crln-7905 88 17 services service NOUN crln-7905 88 18 initiatives initiative NOUN crln-7905 88 19 , , PUNCT crln-7905 88 20 and and CCONJ crln-7905 88 21 marketing marketing NOUN crln-7905 88 22 programs program NOUN crln-7905 88 23 . . PUNCT crln-7905 89 1 working work VERB crln-7905 89 2 on on ADP crln-7905 89 3 the the DET crln-7905 89 4 brand brand NOUN crln-7905 89 5 during during ADP crln-7905 89 6 the the DET crln-7905 89 7 build­ build­ NOUN crln-7905 89 8 ing ing NOUN crln-7905 89 9 renovation renovation NOUN crln-7905 89 10 worked work VERB crln-7905 89 11 well well ADV crln-7905 89 12 , , PUNCT crln-7905 89 13 since since SCONJ crln-7905 89 14 informa­ informa­ PROPN crln-7905 89 15 tion tion NOUN crln-7905 89 16 gained gain VERB crln-7905 89 17 in in ADP crln-7905 89 18 one one NUM crln-7905 89 19 project project NOUN crln-7905 89 20 informed inform VERB crln-7905 89 21 and and CCONJ crln-7905 89 22 improved improved ADJ crln-7905 89 23 decisions decision NOUN crln-7905 89 24 made make VERB crln-7905 89 25 in in ADP crln-7905 89 26 the the DET crln-7905 89 27 other other ADJ crln-7905 89 28 . . PUNCT crln-7905 90 1 although although SCONJ crln-7905 90 2 the the DET crln-7905 90 3 renovation renovation NOUN crln-7905 90 4 project project NOUN crln-7905 90 5 was be AUX crln-7905 90 6 an an DET crln-7905 90 7 impetus impetus NOUN crln-7905 90 8 to to PART crln-7905 90 9 develop develop VERB crln-7905 90 10 the the DET crln-7905 90 11 library library NOUN crln-7905 90 12 brand brand NOUN crln-7905 90 13 , , PUNCT crln-7905 90 14 the the DET crln-7905 90 15 branding branding NOUN crln-7905 90 16 process process NOUN crln-7905 90 17 itself itself PRON crln-7905 90 18 , , PUNCT crln-7905 90 19 the the DET crln-7905 90 20 brainstorming brainstorming NOUN crln-7905 90 21 and and CCONJ crln-7905 90 22 reflection reflection NOUN crln-7905 90 23 , , PUNCT crln-7905 90 24 was be AUX crln-7905 90 25 professionally professionally ADV crln-7905 90 26 invigorat­ invigorat­ X crln-7905 90 27 ing ing NOUN crln-7905 90 28 for for ADP crln-7905 90 29 all all DET crln-7905 90 30 levels level NOUN crln-7905 90 31 of of ADP crln-7905 90 32 library library NOUN crln-7905 90 33 staff staff NOUN crln-7905 90 34 . . PUNCT crln-7905 91 1 while while SCONJ crln-7905 91 2 designing design VERB crln-7905 91 3 and and CCONJ crln-7905 91 4 carrying carry VERB crln-7905 91 5 out out ADP crln-7905 91 6 this this DET crln-7905 91 7 project project NOUN crln-7905 91 8 without without ADP crln-7905 91 9 the the DET crln-7905 91 10 assistance assistance NOUN crln-7905 91 11 of of ADP crln-7905 91 12 consultants consultant NOUN crln-7905 91 13 may may AUX crln-7905 91 14 have have AUX crln-7905 91 15 lengthened lengthen VERB crln-7905 91 16 the the DET crln-7905 91 17 project project NOUN crln-7905 91 18 , , PUNCT crln-7905 91 19 it it PRON crln-7905 91 20 also also ADV crln-7905 91 21 allowed allow VERB crln-7905 91 22 the the DET crln-7905 91 23 library library NOUN crln-7905 91 24 staff staff NOUN crln-7905 91 25 to to PART crln-7905 91 26 take take VERB crln-7905 91 27 ownership ownership NOUN crln-7905 91 28 of of ADP crln-7905 91 29 the the DET crln-7905 91 30 brand brand NOUN crln-7905 91 31 , , PUNCT crln-7905 91 32 and and CCONJ crln-7905 91 33 saved save VERB crln-7905 91 34 the the DET crln-7905 91 35 library library NOUN crln-7905 91 36 a a DET crln-7905 91 37 lot lot NOUN crln-7905 91 38 of of ADP crln-7905 91 39 money money NOUN crln-7905 91 40 . . PUNCT crln-7905 92 1 branding branding NOUN crln-7905 92 2 is be AUX crln-7905 92 3 an an DET crln-7905 92 4 evolving evolve VERB crln-7905 92 5 process process NOUN crln-7905 92 6 , , PUNCT crln-7905 92 7 always always ADV crln-7905 92 8 a a DET crln-7905 92 9 work work NOUN crln-7905 92 10 in in ADP crln-7905 92 11 progress progress NOUN crln-7905 92 12 . . PUNCT crln-7905 93 1 the the DET crln-7905 93 2 ucsd ucsd PROPN crln-7905 93 3 biomedical biomedical PROPN crln-7905 93 4 library library PROPN crln-7905 93 5 will will AUX crln-7905 93 6 con­ con­ VERB crln-7905 93 7 tinue tinue VERB crln-7905 93 8 to to PART crln-7905 93 9 look look VERB crln-7905 93 10 for for ADP crln-7905 93 11 opportunities opportunity NOUN crln-7905 93 12 to to PART crln-7905 93 13 implement implement VERB crln-7905 93 14 the the DET crln-7905 93 15 brand brand NOUN crln-7905 93 16 in in ADP crln-7905 93 17 ways way NOUN crln-7905 93 18 that that PRON crln-7905 93 19 are be AUX crln-7905 93 20 meaningful meaningful ADJ crln-7905 93 21 for for ADP crln-7905 93 22 both both PRON crln-7905 93 23 library library NOUN crln-7905 93 24 users user NOUN crln-7905 93 25 and and CCONJ crln-7905 93 26 library library NOUN crln-7905 93 27 staff staff NOUN crln-7905 93 28 . . PUNCT crln-7905 94 1 acknowledgements acknowledgement NOUN crln-7905 94 2 the the DET crln-7905 94 3 author author NOUN crln-7905 94 4 thanks thank NOUN crln-7905 94 5 susan susan PROPN crln-7905 94 6 starr starr PROPN crln-7905 94 7 and and CCONJ crln-7905 94 8 alice alice VERB crln-7905 94 9 witkowski witkowski NOUN crln-7905 94 10 for for ADP crln-7905 94 11 their their PRON crln-7905 94 12 encouragement encouragement NOUN crln-7905 94 13 and and CCONJ crln-7905 94 14 assistance assistance NOUN crln-7905 94 15 . . PUNCT crln-7905 95 1 december december PROPN crln-7905 95 2 2007 2007 NUM crln-7905 95 3 697 697 NUM crln-7905 95 4 c&rl c&rl PROPN crln-7905 95 5 news news NOUN crln-7905 95 6 notes note NOUN crln-7905 95 7 1 1 NUM crln-7905 95 8 . . PUNCT crln-7905 96 1 beth beth PROPN crln-7905 96 2 dempsey dempsey PROPN crln-7905 96 3 , , PUNCT crln-7905 96 4 “ " PUNCT crln-7905 96 5 target target VERB crln-7905 96 6 your your PRON crln-7905 96 7 brand brand NOUN crln-7905 96 8 : : PUNCT crln-7905 96 9 build build VERB crln-7905 96 10 an an DET crln-7905 96 11 identity identity NOUN crln-7905 96 12 that that PRON crln-7905 96 13 works work VERB crln-7905 96 14 in in ADP crln-7905 96 15 the the DET crln-7905 96 16 age age NOUN crln-7905 96 17 of of ADP crln-7905 96 18 the the DET crln-7905 96 19 superstore superstore NOUN crln-7905 96 20 , , PUNCT crln-7905 96 21 ” " PUNCT crln-7905 96 22 library library PROPN crln-7905 96 23 journal journal PROPN crln-7905 96 24 129(13 129(13 NUM crln-7905 96 25 ): ): PUNCT crln-7905 96 26 32–35 32–35 NUM crln-7905 96 27 . . NUM crln-7905 97 1 2 2 X crln-7905 97 2 . . X crln-7905 97 3 university university PROPN crln-7905 97 4 of of ADP crln-7905 97 5 maryland maryland PROPN crln-7905 97 6 university university PROPN crln-7905 97 7 college college NOUN crln-7905 97 8 . . PUNCT crln-7905 98 1 2005 2005 NUM crln-7905 98 2 . . PUNCT crln-7905 99 1 identity identity NOUN crln-7905 99 2 standards standard NOUN crln-7905 99 3 guide guide NOUN crln-7905 99 4 . . PUNCT crln-7905 100 1 in­ in­ PROPN crln-7905 100 2 terim terim PROPN crln-7905 100 3 : : PUNCT crln-7905 100 4 november november PROPN crln-7905 100 5 2005­march 2005­march NUM crln-7905 100 6 2007 2007 NUM crln-7905 100 7 . . PUNCT crln-7905 101 1 p. p. NOUN crln-7905 101 2 2 2 NUM crln-7905 101 3 . . NUM crln-7905 101 4 3 3 NUM crln-7905 101 5 . . X crln-7905 101 6 karen karen PROPN crln-7905 101 7 brodsky brodsky PROPN crln-7905 101 8 , , PUNCT crln-7905 101 9 “ " PUNCT crln-7905 101 10 if if SCONJ crln-7905 101 11 you you PRON crln-7905 101 12 build build VERB crln-7905 101 13 it it PRON crln-7905 101 14 will will AUX crln-7905 101 15 they they PRON crln-7905 101 16 come come VERB crln-7905 101 17 ? ? PUNCT crln-7905 102 1 using use VERB crln-7905 102 2 a a DET crln-7905 102 3 new new ADJ crln-7905 102 4 library library NOUN crln-7905 102 5 building building NOUN crln-7905 102 6 to to PART crln-7905 102 7 establish establish VERB crln-7905 102 8 a a DET crln-7905 102 9 culture culture NOUN crln-7905 102 10 of of ADP crln-7905 102 11 marketing marketing NOUN crln-7905 102 12 , , PUNCT crln-7905 102 13 ” " PUNCT crln-7905 102 14 the the DET crln-7905 102 15 reference reference NOUN crln-7905 102 16 librarian librarian NOUN crln-7905 102 17 82 82 NUM crln-7905 102 18 : : PUNCT crln-7905 102 19 183–197 183–197 NUM crln-7905 102 20 . . PROPN crln-7905 102 21 4 4 X crln-7905 102 22 . . X crln-7905 102 23 matthew matthew PROPN crln-7905 102 24 simon simon PROPN crln-7905 102 25 , , PUNCT crln-7905 102 26 “ " PUNCT crln-7905 102 27 marketing market VERB crln-7905 102 28 librar­ librar­ NOUN crln-7905 102 29 ies ie VERB crln-7905 102 30 through through ADP crln-7905 102 31 their their PRON crln-7905 102 32 physical physical ADJ crln-7905 102 33 environment environment NOUN crln-7905 102 34 , , PUNCT crln-7905 102 35 ” " PUNCT crln-7905 102 36 wilson wilson PROPN crln-7905 102 37 library library PROPN crln-7905 102 38 bulletin bulletin PROPN crln-7905 102 39 66(7 66(7 NUM crln-7905 102 40 ): ): PUNCT crln-7905 102 41 33­35 33­35 NUM crln-7905 102 42 , , PUNCT crln-7905 102 43 120 120 NUM crln-7905 102 44 . . NUM crln-7905 102 45 5 5 NUM crln-7905 102 46 . . PROPN crln-7905 102 47 harold harold PROPN crln-7905 102 48 b. b. PROPN crln-7905 102 49 shill shill PROPN crln-7905 102 50 and and CCONJ crln-7905 102 51 shawn shawn NOUN crln-7905 102 52 tonner tonner NOUN crln-7905 102 53 . . PUNCT crln-7905 103 1 2004 2004 NUM crln-7905 103 2 . . PUNCT crln-7905 104 1 “ " PUNCT crln-7905 104 2 does do AUX crln-7905 104 3 the the DET crln-7905 104 4 building building NOUN crln-7905 104 5 still still ADV crln-7905 104 6 matter matter VERB crln-7905 104 7 ? ? PUNCT crln-7905 105 1 usage usage NOUN crln-7905 105 2 patterns pattern NOUN crln-7905 105 3 in in ADP crln-7905 105 4 new new ADJ crln-7905 105 5 , , PUNCT crln-7905 105 6 expanded expand VERB crln-7905 105 7 , , PUNCT crln-7905 105 8 and and CCONJ crln-7905 105 9 renovated renovate VERB crln-7905 105 10 libaries libarie NOUN crln-7905 105 11 , , PUNCT crln-7905 105 12 1995­2002 1995­2002 NUM crln-7905 105 13 , , PUNCT crln-7905 105 14 ” " PUNCT crln-7905 105 15 college college PROPN crln-7905 105 16 & & CCONJ crln-7905 105 17 research research PROPN crln-7905 105 18 libraries librarie VERB crln-7905 105 19 65(2 65(2 NUM crln-7905 105 20 ): ): PUNCT crln-7905 105 21 123­150 123­150 NUM crln-7905 105 22 . . PUNCT crln-7905 106 1 6 6 NUM crln-7905 106 2 . . X crln-7905 106 3 brinley brinley PROPN crln-7905 106 4 franklin franklin PROPN crln-7905 106 5 and and CCONJ crln-7905 106 6 terry terry PROPN crln-7905 106 7 plum plum PROPN crln-7905 106 8 , , PUNCT crln-7905 106 9 “ " PUNCT crln-7905 106 10 library library NOUN crln-7905 106 11 usage usage NOUN crln-7905 106 12 patterns pattern NOUN crln-7905 106 13 in in ADP crln-7905 106 14 the the DET crln-7905 106 15 electronic electronic ADJ crln-7905 106 16 information information NOUN crln-7905 106 17 environment environment NOUN crln-7905 106 18 , , PUNCT crln-7905 106 19 ” " PUNCT crln-7905 106 20 infor infor PROPN crln-7905 106 21 mation mation NOUN crln-7905 106 22 resear resear VERB crln-7905 106 23 ch ch NOUN crln-7905 106 24 9(4 9(4 PROPN crln-7905 106 25 ) ) PUNCT crln-7905 106 26 , , PUNCT crln-7905 106 27 informationr.net/ir/9­4 informationr.net/ir/9­4 X crln-7905 106 28 /paper187.html /paper187.html PUNCT crln-7905 106 29 . . PUNCT crln-7905 107 1 7 7 X crln-7905 107 2 . . X crln-7905 107 3 oclc oclc PROPN crln-7905 107 4 online online PROPN crln-7905 107 5 computer computer NOUN crln-7905 107 6 library library NOUN crln-7905 107 7 cen­ cen­ PROPN crln-7905 107 8 ter ter PROPN crln-7905 107 9 , , PUNCT crln-7905 107 10 inc inc PROPN crln-7905 107 11 . . PROPN crln-7905 107 12 2005 2005 NUM crln-7905 107 13 , , PUNCT crln-7905 107 14 perceptions perception NOUN crln-7905 107 15 of of ADP crln-7905 107 16 libraries library NOUN crln-7905 107 17 and and CCONJ crln-7905 107 18 information information NOUN crln-7905 107 19 resources resource NOUN crln-7905 107 20 , , PUNCT crln-7905 107 21 dublin dublin PROPN crln-7905 107 22 , , PUNCT crln-7905 107 23 oh oh INTJ crln-7905 107 24 : : PUNCT crln-7905 107 25 oclc oclc PROPN crln-7905 107 26 online online PROPN crln-7905 107 27 computer computer PROPN crln-7905 107 28 library library PROPN crln-7905 107 29 center center PROPN crln-7905 107 30 , , PUNCT crln-7905 107 31 inc inc PROPN crln-7905 107 32 . . PROPN crln-7905 107 33 , , PUNCT crln-7905 107 34 www.oclc.org/reports/2005perceptions www.oclc.org/reports/2005perception NOUN crln-7905 107 35 . . PUNCT crln-7905 108 1 htm htm PROPN crln-7905 108 2 . . PUNCT crln-7905 109 1 8 8 X crln-7905 109 2 . . X crln-7905 109 3 lissa lissa PROPN crln-7905 109 4 krull krull PROPN crln-7905 109 5 , , PUNCT crln-7905 109 6 lissa lissa ADJ crln-7905 109 7 “ " PUNCT crln-7905 109 8 living live VERB crln-7905 109 9 your your PRON crln-7905 109 10 library library NOUN crln-7905 109 11 ’s ’s PART crln-7905 109 12 brand brand NOUN crln-7905 109 13 , , PUNCT crln-7905 109 14 ” " PUNCT crln-7905 109 15 indiana indiana PROPN crln-7905 109 16 libraries library NOUN crln-7905 109 17 20(2):16­20 20(2):16­20 NOUN crln-7905 109 18 . . PUNCT crln-7905 110 1 9 9 X crln-7905 110 2 . . X crln-7905 110 3 mike mike PROPN crln-7905 110 4 moser moser PROPN crln-7905 110 5 , , PUNCT crln-7905 110 6 united united PROPN crln-7905 110 7 we we PRON crln-7905 110 8 brand brand NOUN crln-7905 110 9 : : PUNCT crln-7905 110 10 how how SCONJ crln-7905 110 11 to to PART crln-7905 110 12 create create VERB crln-7905 110 13 a a DET crln-7905 110 14 cohesive cohesive ADJ crln-7905 110 15 brand brand NOUN crln-7905 110 16 that that PRON crln-7905 110 17 ’s ’s AUX crln-7905 110 18 seen see VERB crln-7905 110 19 , , PUNCT crln-7905 110 20 heard hear VERB crln-7905 110 21 and and CCONJ crln-7905 110 22 remembered remember VERB crln-7905 110 23 ( ( PUNCT crln-7905 110 24 boston boston PROPN crln-7905 110 25 : : PUNCT crln-7905 110 26 harvard harvard PROPN crln-7905 110 27 business business PROPN crln-7905 110 28 school school NOUN crln-7905 110 29 press press NOUN crln-7905 110 30 ): ): PUNCT crln-7905 110 31 11 11 NUM crln-7905 110 32 . . NUM crln-7905 110 33 10 10 NUM crln-7905 110 34 . . PUNCT crln-7905 111 1 chris chris PROPN crln-7905 111 2 olson olson PROPN crln-7905 111 3 , , PUNCT crln-7905 111 4 slogans slogan NOUN crln-7905 111 5 and and CCONJ crln-7905 111 6 taglines tagline NOUN crln-7905 111 7 . . PUNCT crln-7905 112 1 there there PRON crln-7905 112 2 is be VERB crln-7905 112 3 a a DET crln-7905 112 4 difference difference NOUN crln-7905 112 5 ! ! PUNCT crln-7905 113 1 marketing marketing NOUN crln-7905 113 2 treasures treasure NOUN crln-7905 113 3 14(6 14(6 NUM crln-7905 113 4 ) ) PUNCT crln-7905 113 5 . . PUNCT crln-7905 114 1 11 11 NUM crln-7905 114 2 . . X crln-7905 114 3 mark mark PROPN crln-7905 114 4 shipley shipley PROPN crln-7905 114 5 , , PUNCT crln-7905 114 6 “ " PUNCT crln-7905 114 7 keeping keep VERB crln-7905 114 8 the the DET crln-7905 114 9 brand brand NOUN crln-7905 114 10 healthy healthy ADJ crln-7905 114 11 : : PUNCT crln-7905 114 12 the the DET crln-7905 114 13 annual annual ADJ crln-7905 114 14 brand brand NOUN crln-7905 114 15 checkup checkup NOUN crln-7905 114 16 , , PUNCT crln-7905 114 17 ” " PUNCT crln-7905 114 18 www www NOUN crln-7905 114 19 . . PUNCT crln-7905 115 1 marketingprofs.com/7/keeping­brands­ marketingprofs.com/7/keeping­brands­ ADJ crln-7905 115 2 healthy­annual­checkup­shipley.asp healthy­annual­checkup­shipley.asp NOUN crln-7905 115 3 ( ( PUNCT crln-7905 115 4 reg­ reg­ NOUN crln-7905 115 5 istration istration NOUN crln-7905 115 6 required require VERB crln-7905 115 7 ) ) PUNCT crln-7905 115 8 . . PUNCT crln-7905 116 1 c&rl c&rl PROPN crln-7905 116 2 news news NOUN crln-7905 116 3 december december PROPN crln-7905 116 4 2007 2007 NUM crln-7905 116 5 698 698 NUM crln-7905 116 6 www.oclc.org/reports/2005perceptions www.oclc.org/reports/2005perception NOUN