id sid tid token lemma pos crln-7751 1 1 feb07b.indd feb07b.indd PROPN crln-7751 1 2 elizabeth elizabeth PROPN crln-7751 1 3 kennedy kennedy PROPN crln-7751 1 4 hallmark hallmark PROPN crln-7751 1 5 , , PUNCT crln-7751 1 6 laura laura PROPN crln-7751 1 7 schwartz schwartz PROPN crln-7751 1 8 , , PUNCT crln-7751 1 9 loriene loriene PROPN crln-7751 1 10 roy roy PROPN crln-7751 1 11 developing develop VERB crln-7751 1 12 a a DET crln-7751 1 13 long long ADJ crln-7751 1 14 - - PUNCT crln-7751 1 15 range range NOUN crln-7751 1 16 and and CCONJ crln-7751 1 17 outreach outreach ADJ crln-7751 1 18 plan plan NOUN crln-7751 1 19 for for ADP crln-7751 1 20 your your PRON crln-7751 1 21 academic academic ADJ crln-7751 1 22 library library NOUN crln-7751 1 23 the the DET crln-7751 1 24 need need NOUN crln-7751 1 25 for for ADP crln-7751 1 26 a a DET crln-7751 1 27 marketing marketing NOUN crln-7751 1 28 outreach outreach NOUN crln-7751 1 29 plan plan NOUN crln-7751 1 30 are be AUX crln-7751 1 31 today today NOUN crln-7751 1 32 ’s ’s PART crln-7751 1 33 academic academic ADJ crln-7751 1 34 libraries library NOUN crln-7751 1 35 poised poise VERB crln-7751 1 36 to to PART crln-7751 1 37 serve serve VERB crln-7751 1 38 as as ADP crln-7751 1 39 essential essential ADJ crln-7751 1 40 centers center NOUN crln-7751 1 41 of of ADP crln-7751 1 42 campus campus NOUN crln-7751 1 43 activities activity NOUN crln-7751 1 44 ? ? PUNCT crln-7751 2 1 will will AUX crln-7751 2 2 they they PRON crln-7751 2 3 be be AUX crln-7751 2 4 relegated relegate VERB crln-7751 2 5 to to ADP crln-7751 2 6 the the DET crln-7751 2 7 back­ back­ ADJ crln-7751 2 8 ground ground NOUN crln-7751 2 9 of of ADP crln-7751 2 10 campus campus NOUN crln-7751 2 11 life life NOUN crln-7751 2 12 ? ? PUNCT crln-7751 3 1 will will AUX crln-7751 3 2 libraries library NOUN crln-7751 3 3 be be AUX crln-7751 3 4 , , PUNCT crln-7751 3 5 at at ADP crln-7751 3 6 best good ADJ crln-7751 3 7 , , PUNCT crln-7751 3 8 ignored ignore VERB crln-7751 3 9 collateral collateral ADJ crln-7751 3 10 support support NOUN crln-7751 3 11 services service NOUN crln-7751 3 12 ? ? PUNCT crln-7751 4 1 what what PRON crln-7751 4 2 tools tool NOUN crln-7751 4 3 are be AUX crln-7751 4 4 available available ADJ crln-7751 4 5 to to PART crln-7751 4 6 help help VERB crln-7751 4 7 academic academic ADJ crln-7751 4 8 libraries library NOUN crln-7751 4 9 reposition reposition VERB crln-7751 4 10 themselves themselves PRON crln-7751 4 11 to to PART crln-7751 4 12 serve serve VERB crln-7751 4 13 as as ADP crln-7751 4 14 new new ADJ crln-7751 4 15 social social ADJ crln-7751 4 16 commons common NOUN crln-7751 4 17 ? ? PUNCT crln-7751 5 1 how how SCONJ crln-7751 5 2 can can AUX crln-7751 5 3 they they PRON crln-7751 5 4 secure secure VERB crln-7751 5 5 funding funding NOUN crln-7751 5 6 amid amid ADP crln-7751 5 7 competition competition NOUN crln-7751 5 8 for for ADP crln-7751 5 9 scarce scarce ADJ crln-7751 5 10 resources resource NOUN crln-7751 5 11 ? ? PUNCT crln-7751 6 1 marketing marketing NOUN crln-7751 6 2 can can AUX crln-7751 6 3 provide provide VERB crln-7751 6 4 an an DET crln-7751 6 5 arsenal arsenal NOUN crln-7751 6 6 of of ADP crln-7751 6 7 skills skill NOUN crln-7751 6 8 to to PART crln-7751 6 9 assist assist VERB crln-7751 6 10 academic academic ADJ crln-7751 6 11 librarians librarian NOUN crln-7751 6 12 . . PUNCT crln-7751 7 1 the the DET crln-7751 7 2 essential essential ADJ crln-7751 7 3 marketing marketing NOUN crln-7751 7 4 document document NOUN crln-7751 7 5 to to PART crln-7751 7 6 assist assist VERB crln-7751 7 7 libraries library NOUN crln-7751 7 8 in in ADP crln-7751 7 9 de­ de­ VERB crln-7751 7 10 signing sign VERB crln-7751 7 11 their their PRON crln-7751 7 12 marketing marketing NOUN crln-7751 7 13 activities activity NOUN crln-7751 7 14 is be AUX crln-7751 7 15 the the DET crln-7751 7 16 mar­ mar­ NOUN crln-7751 7 17 keting keting NOUN crln-7751 7 18 and and CCONJ crln-7751 7 19 outreach outreach ADJ crln-7751 7 20 plan plan NOUN crln-7751 7 21 . . PUNCT crln-7751 8 1 information information NOUN crln-7751 8 2 used use VERB crln-7751 8 3 to to PART crln-7751 8 4 compile compile VERB crln-7751 8 5 this this DET crln-7751 8 6 plan plan NOUN crln-7751 8 7 includes include VERB crln-7751 8 8 best good ADJ crln-7751 8 9 practices practice NOUN crln-7751 8 10 at at ADP crln-7751 8 11 similar similar ADJ crln-7751 8 12 institutions institution NOUN crln-7751 8 13 , , PUNCT crln-7751 8 14 local local ADJ crln-7751 8 15 data datum NOUN crln-7751 8 16 on on ADP crln-7751 8 17 user user NOUN crln-7751 8 18 pref­ pref­ PROPN crln-7751 8 19 erences erence NOUN crln-7751 8 20 and and CCONJ crln-7751 8 21 suggestions suggestion NOUN crln-7751 8 22 , , PUNCT crln-7751 8 23 successful successful ADJ crln-7751 8 24 library library NOUN crln-7751 8 25 marketing marketing NOUN crln-7751 8 26 strategies strategy NOUN crln-7751 8 27 at at ADP crln-7751 8 28 other other ADJ crln-7751 8 29 institutions institution NOUN crln-7751 8 30 , , PUNCT crln-7751 8 31 and and CCONJ crln-7751 8 32 an an DET crln-7751 8 33 analysis analysis NOUN crln-7751 8 34 of of ADP crln-7751 8 35 the the DET crln-7751 8 36 strengths strength NOUN crln-7751 8 37 , , PUNCT crln-7751 8 38 weaknesses weakness NOUN crln-7751 8 39 , , PUNCT crln-7751 8 40 op­ op­ PROPN crln-7751 8 41 portunities portunitie NOUN crln-7751 8 42 , , PUNCT crln-7751 8 43 and and CCONJ crln-7751 8 44 threats threat NOUN crln-7751 8 45 that that PRON crln-7751 8 46 challenge challenge VERB crln-7751 8 47 and and CCONJ crln-7751 8 48 support support VERB crln-7751 8 49 the the DET crln-7751 8 50 library library NOUN crln-7751 8 51 ’s ’s PART crln-7751 8 52 plan plan NOUN crln-7751 8 53 to to PART crln-7751 8 54 position position VERB crln-7751 8 55 itself itself PRON crln-7751 8 56 as as ADP crln-7751 8 57 a a DET crln-7751 8 58 leading lead VERB crln-7751 8 59 information information NOUN crln-7751 8 60 resource resource NOUN crln-7751 8 61 . . PUNCT crln-7751 9 1 the the DET crln-7751 9 2 structure structure NOUN crln-7751 9 3 of of ADP crln-7751 9 4 the the DET crln-7751 9 5 plan plan NOUN crln-7751 9 6 outlines outline VERB crln-7751 9 7 out­ out­ NOUN crln-7751 9 8 reach reach NOUN crln-7751 9 9 , , PUNCT crln-7751 9 10 media medium NOUN crln-7751 9 11 , , PUNCT crln-7751 9 12 and and CCONJ crln-7751 9 13 marketing marketing NOUN crln-7751 9 14 strategies strategy NOUN crln-7751 9 15 for for ADP crln-7751 9 16 specific specific ADJ crln-7751 9 17 target target NOUN crln-7751 9 18 audiences audience NOUN crln-7751 9 19 . . PUNCT crln-7751 10 1 these these DET crln-7751 10 2 target target NOUN crln-7751 10 3 audi­ audi­ PROPN crln-7751 10 4 ences ence NOUN crln-7751 10 5 may may AUX crln-7751 10 6 include include VERB crln-7751 10 7 students student NOUN crln-7751 10 8 and and CCONJ crln-7751 10 9 faculty faculty NOUN crln-7751 10 10 at at ADP crln-7751 10 11 the the DET crln-7751 10 12 home home NOUN crln-7751 10 13 institution institution NOUN crln-7751 10 14 , , PUNCT crln-7751 10 15 as as ADV crln-7751 10 16 well well ADV crln-7751 10 17 as as ADP crln-7751 10 18 faculty faculty NOUN crln-7751 10 19 and and CCONJ crln-7751 10 20 students student NOUN crln-7751 10 21 at at ADP crln-7751 10 22 neighboring neighboring NOUN crln-7751 10 23 institutions institution NOUN crln-7751 10 24 and and CCONJ crln-7751 10 25 the the DET crln-7751 10 26 broader broad ADJ crln-7751 10 27 community community NOUN crln-7751 10 28 . . PUNCT crln-7751 11 1 the the DET crln-7751 11 2 plan plan NOUN crln-7751 11 3 is be AUX crln-7751 11 4 based base VERB crln-7751 11 5 on on ADP crln-7751 11 6 delineating delineating NOUN crln-7751 11 7 goals goal NOUN crln-7751 11 8 and and CCONJ crln-7751 11 9 measurable measurable ADJ crln-7751 11 10 , , PUNCT crln-7751 11 11 time­cen­ time­cen­ PROPN crln-7751 11 12 tered tere VERB crln-7751 11 13 objectives objective NOUN crln-7751 11 14 . . PUNCT crln-7751 12 1 the the DET crln-7751 12 2 goals goal NOUN crln-7751 12 3 of of ADP crln-7751 12 4 implementing implement VERB crln-7751 12 5 the the DET crln-7751 12 6 plan plan NOUN crln-7751 12 7 may may AUX crln-7751 12 8 include include VERB crln-7751 12 9 : : PUNCT crln-7751 12 10 • • PUNCT crln-7751 12 11 increasing increase VERB crln-7751 12 12 general general ADJ crln-7751 12 13 awareness awareness NOUN crln-7751 12 14 of of ADP crln-7751 12 15 the the DET crln-7751 12 16 library library NOUN crln-7751 12 17 ; ; PUNCT crln-7751 12 18 • • X crln-7751 12 19 showcasing showcase VERB crln-7751 12 20 the the DET crln-7751 12 21 library library NOUN crln-7751 12 22 ’s ’s PART crln-7751 12 23 collections collection NOUN crln-7751 12 24 ; ; PUNCT crln-7751 12 25 • • VERB crln-7751 12 26 increasing increase VERB crln-7751 12 27 traffic traffic NOUN crln-7751 12 28 in in ADP crln-7751 12 29 the the DET crln-7751 12 30 library library NOUN crln-7751 12 31 as as ADP crln-7751 12 32 mea­ mea­ NOUN crln-7751 12 33 sured sure VERB crln-7751 12 34 by by ADP crln-7751 12 35 on­site on­site NOUN crln-7751 12 36 visits visit NOUN crln-7751 12 37 ; ; PUNCT crln-7751 13 1 • • VERB crln-7751 13 2 increasing increase VERB crln-7751 13 3 patron patron NOUN crln-7751 13 4 usage usage NOUN crln-7751 13 5 of of ADP crln-7751 13 6 the the DET crln-7751 13 7 library library NOUN crln-7751 13 8 resources resource NOUN crln-7751 13 9 as as SCONJ crln-7751 13 10 measured measure VERB crln-7751 13 11 by by ADP crln-7751 13 12 circulation circulation NOUN crln-7751 13 13 and and CCONJ crln-7751 13 14 in­house in­house VERB crln-7751 13 15 use use NOUN crln-7751 13 16 ; ; PUNCT crln-7751 13 17 • • VERB crln-7751 13 18 creating create VERB crln-7751 13 19 an an DET crln-7751 13 20 ongoing ongoing ADJ crln-7751 13 21 excitement excitement NOUN crln-7751 13 22 or or CCONJ crln-7751 13 23 buzz buzz NOUN crln-7751 13 24 about about ADP crln-7751 13 25 the the DET crln-7751 13 26 library library NOUN crln-7751 13 27 through through ADP crln-7751 13 28 positive positive ADJ crln-7751 13 29 media medium NOUN crln-7751 13 30 cov­ cov­ VERB crln-7751 13 31 erage erage NOUN crln-7751 13 32 and and CCONJ crln-7751 13 33 hosting hosting NOUN crln-7751 13 34 of of ADP crln-7751 13 35 high­profi high­profi PROPN crln-7751 13 36 le le X crln-7751 13 37 events event NOUN crln-7751 13 38 ; ; PUNCT crln-7751 13 39 • • VERB crln-7751 13 40 increasing increase VERB crln-7751 13 41 funds fund NOUN crln-7751 13 42 to to PART crln-7751 13 43 support support VERB crln-7751 13 44 the the DET crln-7751 13 45 library library PROPN crln-7751 13 46 ’s ’s PART crln-7751 13 47 collection collection NOUN crln-7751 13 48 and and CCONJ crln-7751 13 49 services service NOUN crln-7751 13 50 ; ; PUNCT crln-7751 13 51 • • PROPN crln-7751 13 52 building build VERB crln-7751 13 53 outside outside ADP crln-7751 13 54 partnerships partnership NOUN crln-7751 13 55 , , PUNCT crln-7751 13 56 including include VERB crln-7751 13 57 active active ADJ crln-7751 13 58 and and CCONJ crln-7751 13 59 supportive supportive ADJ crln-7751 13 60 friends friend NOUN crln-7751 13 61 groups group NOUN crln-7751 13 62 ; ; PUNCT crln-7751 13 63 • • X crln-7751 13 64 providing provide VERB crln-7751 13 65 staff staff NOUN crln-7751 13 66 and and CCONJ crln-7751 13 67 the the DET crln-7751 13 68 university university PROPN crln-7751 13 69 com­ com­ PROPN crln-7751 13 70 munity munity NOUN crln-7751 13 71 with with ADP crln-7751 13 72 up­to­date up­to­date ADJ crln-7751 13 73 information information NOUN crln-7751 13 74 about about ADP crln-7751 13 75 the the DET crln-7751 13 76 library library NOUN crln-7751 13 77 ; ; PUNCT crln-7751 13 78 and and CCONJ crln-7751 13 79 • • VERB crln-7751 13 80 instituting institute VERB crln-7751 13 81 a a DET crln-7751 13 82 plan plan NOUN crln-7751 13 83 for for ADP crln-7751 13 84 continuous continuous ADJ crln-7751 13 85 evalu­ evalu­ PROPN crln-7751 13 86 ation ation NOUN crln-7751 13 87 of of ADP crln-7751 13 88 marketing marketing NOUN crln-7751 13 89 efforts effort NOUN crln-7751 13 90 . . PUNCT crln-7751 14 1 best good ADJ crln-7751 14 2 practices practice NOUN crln-7751 14 3 increasingly increasingly ADV crln-7751 14 4 , , PUNCT crln-7751 14 5 academic academic ADJ crln-7751 14 6 libraries library NOUN crln-7751 14 7 must must AUX crln-7751 14 8 recon­ recon­ NOUN crln-7751 14 9 sider sider VERB crln-7751 14 10 how how SCONJ crln-7751 14 11 they they PRON crln-7751 14 12 are be AUX crln-7751 14 13 viewed view VERB crln-7751 14 14 by by ADP crln-7751 14 15 students student NOUN crln-7751 14 16 and and CCONJ crln-7751 14 17 faculty faculty NOUN crln-7751 14 18 to to PART crln-7751 14 19 ensure ensure VERB crln-7751 14 20 they they PRON crln-7751 14 21 remain remain VERB crln-7751 14 22 a a DET crln-7751 14 23 competitive competitive ADJ crln-7751 14 24 and and CCONJ crln-7751 14 25 valued value VERB crln-7751 14 26 resource resource NOUN crln-7751 14 27 . . PUNCT crln-7751 15 1 unfortunately unfortunately ADV crln-7751 15 2 , , PUNCT crln-7751 15 3 many many ADJ crln-7751 15 4 are be AUX crln-7751 15 5 learning learn VERB crln-7751 15 6 that that SCONJ crln-7751 15 7 they they PRON crln-7751 15 8 are be AUX crln-7751 15 9 not not PART crln-7751 15 10 perceived perceive VERB crln-7751 15 11 posi­ posi­ PUNCT crln-7751 15 12 tively tively ADV crln-7751 15 13 by by ADP crln-7751 15 14 their their PRON crln-7751 15 15 core core NOUN crln-7751 15 16 audience audience NOUN crln-7751 15 17 . . PUNCT crln-7751 16 1 undergraduate undergraduate ADJ crln-7751 16 2 students student NOUN crln-7751 16 3 , , PUNCT crln-7751 16 4 in in ADP crln-7751 16 5 particular particular ADJ crln-7751 16 6 , , PUNCT crln-7751 16 7 can can AUX crln-7751 16 8 be be AUX crln-7751 16 9 challenging challenge VERB crln-7751 16 10 to to PART crln-7751 16 11 reach reach VERB crln-7751 16 12 . . PUNCT crln-7751 17 1 in in ADP crln-7751 17 2 addition addition NOUN crln-7751 17 3 , , PUNCT crln-7751 17 4 many many ADJ crln-7751 17 5 users user NOUN crln-7751 17 6 are be AUX crln-7751 17 7 unaware unaware ADJ crln-7751 17 8 of of ADP crln-7751 17 9 the the DET crln-7751 17 10 wealth wealth NOUN crln-7751 17 11 of of ADP crln-7751 17 12 services service NOUN crln-7751 17 13 and and CCONJ crln-7751 17 14 resources resource NOUN crln-7751 17 15 of­ of­ PROPN crln-7751 17 16 fered fere VERB crln-7751 17 17 by by ADP crln-7751 17 18 their their PRON crln-7751 17 19 academic academic ADJ crln-7751 17 20 library library NOUN crln-7751 17 21 . . PUNCT crln-7751 18 1 while while SCONJ crln-7751 18 2 marketing market VERB crln-7751 18 3 for for ADP crln-7751 18 4 academic academic ADJ crln-7751 18 5 libraries library NOUN crln-7751 18 6 is be AUX crln-7751 18 7 a a DET crln-7751 18 8 relatively relatively ADV crln-7751 18 9 new new ADJ crln-7751 18 10 concept concept NOUN crln-7751 18 11 , , PUNCT crln-7751 18 12 there there PRON crln-7751 18 13 are be VERB crln-7751 18 14 some some DET crln-7751 18 15 aca­ aca­ PROPN crln-7751 18 16 elizabeth elizabeth PROPN crln-7751 18 17 kennedy kennedy PROPN crln-7751 18 18 hallmark hallmark PROPN crln-7751 18 19 is be AUX crln-7751 18 20 managing manage VERB crln-7751 18 21 editor editor NOUN crln-7751 18 22 of of ADP crln-7751 18 23 the the DET crln-7751 18 24 texas texas PROPN crln-7751 18 25 depar depar PROPN crln-7751 18 26 tment tment NOUN crln-7751 18 27 of of ADP crln-7751 18 28 agriculture agriculture NOUN crln-7751 18 29 , , PUNCT crln-7751 18 30 e e NOUN crln-7751 18 31 -mail -mail X crln-7751 18 32 : : PUNCT crln-7751 18 33 bhallmark@austin.rr.com bhallmark@austin.rr.com PROPN crln-7751 18 34 , , PUNCT crln-7751 18 35 laura laura PROPN crln-7751 18 36 schwartz schwartz PROPN crln-7751 18 37 is be AUX crln-7751 18 38 head head ADJ crln-7751 18 39 librarian librarian NOUN crln-7751 18 40 of of ADP crln-7751 18 41 the the DET crln-7751 18 42 fine fine ADJ crln-7751 18 43 arts art NOUN crln-7751 18 44 library library NOUN crln-7751 18 45 at at ADP crln-7751 18 46 the the DET crln-7751 18 47 university university PROPN crln-7751 18 48 of of ADP crln-7751 18 49 texas texas PROPN crln-7751 18 50 - - PUNCT crln-7751 18 51 austin austin PROPN crln-7751 18 52 , , PUNCT crln-7751 18 53 e e NOUN crln-7751 18 54 - - NOUN crln-7751 18 55 mail mail NOUN crln-7751 18 56 : : PUNCT crln-7751 18 57 lauras@mail.utexas.edu lauras@mail.utexas.edu PROPN crln-7751 18 58 , , PUNCT crln-7751 18 59 loriene loriene PROPN crln-7751 18 60 roy roy PROPN crln-7751 18 61 is be AUX crln-7751 18 62 professor professor NOUN crln-7751 18 63 in in ADP crln-7751 18 64 the the DET crln-7751 18 65 school school NOUN crln-7751 18 66 of of ADP crln-7751 18 67 information information NOUN crln-7751 18 68 and and CCONJ crln-7751 18 69 in in ADP crln-7751 18 70 the the DET crln-7751 18 71 center center NOUN crln-7751 18 72 for for ADP crln-7751 18 73 women woman NOUN crln-7751 18 74 ’s ’s PART crln-7751 18 75 and and CCONJ crln-7751 18 76 gender gender NOUN crln-7751 18 77 studies study NOUN crln-7751 18 78 at at ADP crln-7751 18 79 the the DET crln-7751 18 80 university university PROPN crln-7751 18 81 of of ADP crln-7751 18 82 texas texas PROPN crln-7751 18 83 - - PUNCT crln-7751 18 84 austin austin PROPN crln-7751 18 85 , , PUNCT crln-7751 18 86 e e NOUN crln-7751 18 87 - - NOUN crln-7751 18 88 mail mail NOUN crln-7751 18 89 : : PUNCT crln-7751 19 1 loriene@ischol loriene@ischol PROPN crln-7751 19 2 . . PUNCT crln-7751 20 1 utexas.edu utexas.edu X crln-7751 20 2 © © ADJ crln-7751 20 3 2007 2007 NUM crln-7751 20 4 elizabeth elizabeth PROPN crln-7751 20 5 kennedy kennedy PROPN crln-7751 20 6 hallmark hallmark PROPN crln-7751 20 7 , , PUNCT crln-7751 20 8 laura laura PROPN crln-7751 20 9 schwartz schwartz PROPN crln-7751 20 10 , , PUNCT crln-7751 20 11 loriene loriene PROPN crln-7751 20 12 roy roy PROPN crln-7751 20 13 c&rl c&rl PROPN crln-7751 20 14 news news PROPN crln-7751 20 15 february february PROPN crln-7751 20 16 2007 2007 NUM crln-7751 20 17 92 92 NUM crln-7751 20 18 http http NOUN crln-7751 20 19 : : PUNCT crln-7751 20 20 utexas.edu utexas.edu X crln-7751 20 21 mailto:lauras@mail.utexas.edu mailto:lauras@mail.utexas.edu PROPN crln-7751 20 22 mailto:bhallmark@austin.rr.com mailto:bhallmark@austin.rr.com PROPN crln-7751 20 23 demic demic ADJ crln-7751 20 24 libraries library NOUN crln-7751 20 25 blazing blaze VERB crln-7751 20 26 the the DET crln-7751 20 27 trail trail NOUN crln-7751 20 28 in in ADP crln-7751 20 29 this this DET crln-7751 20 30 arena arena NOUN crln-7751 20 31 . . PUNCT crln-7751 21 1 below below ADV crln-7751 21 2 are be VERB crln-7751 21 3 several several ADJ crln-7751 21 4 of of ADP crln-7751 21 5 the the DET crln-7751 21 6 key key ADJ crln-7751 21 7 elements element NOUN crln-7751 21 8 that that PRON crln-7751 21 9 these these DET crln-7751 21 10 libraries library NOUN crln-7751 21 11 employ employ VERB crln-7751 21 12 to to PART crln-7751 21 13 create create VERB crln-7751 21 14 and and CCONJ crln-7751 21 15 launch launch VERB crln-7751 21 16 effective effective ADJ crln-7751 21 17 marketing marketing NOUN crln-7751 21 18 and and CCONJ crln-7751 21 19 outreach outreach ADJ crln-7751 21 20 strategies strategy NOUN crln-7751 21 21 : : PUNCT crln-7751 21 22 • • VERB crln-7751 21 23 surveying survey VERB crln-7751 21 24 users user NOUN crln-7751 21 25 to to PART crln-7751 21 26 determine determine VERB crln-7751 21 27 current current ADJ crln-7751 21 28 perceptions perception NOUN crln-7751 21 29 , , PUNCT crln-7751 21 30 expectations expectation NOUN crln-7751 21 31 , , PUNCT crln-7751 21 32 and and CCONJ crln-7751 21 33 uses use NOUN crln-7751 21 34 of of ADP crln-7751 21 35 the the DET crln-7751 21 36 library library NOUN crln-7751 21 37 ; ; PUNCT crln-7751 21 38 • • VERB crln-7751 21 39 segmenting segment VERB crln-7751 21 40 the the DET crln-7751 21 41 user user NOUN crln-7751 21 42 audience audience NOUN crln-7751 21 43 to to PART crln-7751 21 44 target target VERB crln-7751 21 45 different different ADJ crln-7751 21 46 groups group NOUN crln-7751 21 47 with with ADP crln-7751 21 48 relevant relevant ADJ crln-7751 21 49 messages message NOUN crln-7751 21 50 that that PRON crln-7751 21 51 appeal appeal VERB crln-7751 21 52 directly directly ADV crln-7751 21 53 to to ADP crln-7751 21 54 each each PRON crln-7751 21 55 ; ; PUNCT crln-7751 21 56 • • NOUN crln-7751 21 57 building build VERB crln-7751 21 58 buy­in buy­in PROPN crln-7751 21 59 from from ADP crln-7751 21 60 library library PROPN crln-7751 21 61 administra­ administra­ NOUN crln-7751 21 62 tors tor NOUN crln-7751 21 63 and and CCONJ crln-7751 21 64 funders funder VERB crln-7751 21 65 to to PART crln-7751 21 66 launch launch VERB crln-7751 21 67 a a DET crln-7751 21 68 marketing marketing NOUN crln-7751 21 69 and and CCONJ crln-7751 21 70 outreach outreach NOUN crln-7751 21 71 campaign campaign NOUN crln-7751 21 72 ; ; PUNCT crln-7751 21 73 • • X crln-7751 21 74 learning learn VERB crln-7751 21 75 to to PART crln-7751 21 76 tell tell VERB crln-7751 21 77 the the DET crln-7751 21 78 “ " PUNCT crln-7751 21 79 library library NOUN crln-7751 21 80 story story NOUN crln-7751 21 81 ” " PUNCT crln-7751 21 82 to to PART crln-7751 21 83 ensure ensure VERB crln-7751 21 84 that that SCONJ crln-7751 21 85 supporters supporter NOUN crln-7751 21 86 , , PUNCT crln-7751 21 87 frequent frequent ADJ crln-7751 21 88 users user NOUN crln-7751 21 89 , , PUNCT crln-7751 21 90 and and CCONJ crln-7751 21 91 all all DET crln-7751 21 92 staff staff NOUN crln-7751 21 93 are be AUX crln-7751 21 94 on on ADP crln-7751 21 95 the the DET crln-7751 21 96 same same ADJ crln-7751 21 97 page page NOUN crln-7751 21 98 communicat­ communicat­ NOUN crln-7751 21 99 ing ing NOUN crln-7751 21 100 the the DET crln-7751 21 101 same same ADJ crln-7751 21 102 message message NOUN crln-7751 21 103 about about ADP crln-7751 21 104 the the DET crln-7751 21 105 library library PROPN crln-7751 21 106 ’s ’s PART crln-7751 21 107 resources resource NOUN crln-7751 21 108 , , PUNCT crln-7751 21 109 services service NOUN crln-7751 21 110 , , PUNCT crln-7751 21 111 and and CCONJ crln-7751 21 112 value value NOUN crln-7751 21 113 ; ; PUNCT crln-7751 22 1 • • VERB crln-7751 22 2 focusing focus VERB crln-7751 22 3 less less ADV crln-7751 22 4 on on ADP crln-7751 22 5 a a DET crln-7751 22 6 laundry laundry ADJ crln-7751 22 7 list list NOUN crln-7751 22 8 of of ADP crln-7751 22 9 “ " PUNCT crln-7751 22 10 here here ADV crln-7751 22 11 ’s ’ VERB crln-7751 22 12 our our PRON crln-7751 22 13 collection collection NOUN crln-7751 22 14 , , PUNCT crln-7751 22 15 ” " PUNCT crln-7751 22 16 and and CCONJ crln-7751 22 17 more more ADV crln-7751 22 18 on on ADP crln-7751 22 19 “ " PUNCT crln-7751 22 20 here here ADV crln-7751 22 21 ’s ’s ADV crln-7751 22 22 what what PRON crln-7751 22 23 we we PRON crln-7751 22 24 can can AUX crln-7751 22 25 do do VERB crln-7751 22 26 for for ADP crln-7751 22 27 you you PRON crln-7751 22 28 ” " PUNCT crln-7751 22 29 : : PUNCT crln-7751 22 30 • • X crln-7751 22 31 working work VERB crln-7751 22 32 with with ADP crln-7751 22 33 the the DET crln-7751 22 34 college college NOUN crln-7751 22 35 ’s ’s PART crln-7751 22 36 public public ADJ crln-7751 22 37 information information NOUN crln-7751 22 38 and and CCONJ crln-7751 22 39 communications communication NOUN crln-7751 22 40 offi offi PROPN crln-7751 22 41 ce ce PROPN crln-7751 22 42 to to ADP crln-7751 22 43 leverage leverage NOUN crln-7751 22 44 expertise expertise NOUN crln-7751 22 45 and and CCONJ crln-7751 22 46 resources resource NOUN crln-7751 22 47 to to PART crln-7751 22 48 help help VERB crln-7751 22 49 spread spread VERB crln-7751 22 50 the the DET crln-7751 22 51 word word NOUN crln-7751 22 52 ; ; PUNCT crln-7751 22 53 • • VERB crln-7751 22 54 developing develop VERB crln-7751 22 55 a a DET crln-7751 22 56 branded brand VERB crln-7751 22 57 logo logo NOUN crln-7751 22 58 , , PUNCT crln-7751 22 59 message message NOUN crln-7751 22 60 , , PUNCT crln-7751 22 61 and and CCONJ crln-7751 22 62 tagline tagline VERB crln-7751 22 63 to to PART crln-7751 22 64 generate generate VERB crln-7751 22 65 a a DET crln-7751 22 66 consistent consistent ADJ crln-7751 22 67 theme theme NOUN crln-7751 22 68 that that PRON crln-7751 22 69 is be AUX crln-7751 22 70 highly highly ADV crln-7751 22 71 recognizable recognizable ADJ crln-7751 22 72 ; ; PUNCT crln-7751 22 73 • • VERB crln-7751 22 74 applying apply VERB crln-7751 22 75 creative creative ADJ crln-7751 22 76 approaches approach NOUN crln-7751 22 77 to to PART crln-7751 22 78 involve involve VERB crln-7751 22 79 new new ADJ crln-7751 22 80 students student NOUN crln-7751 22 81 with with ADP crln-7751 22 82 the the DET crln-7751 22 83 library library NOUN crln-7751 22 84 , , PUNCT crln-7751 22 85 including include VERB crln-7751 22 86 wel­ wel­ NOUN crln-7751 22 87 come come VERB crln-7751 22 88 kits kit NOUN crln-7751 22 89 and and CCONJ crln-7751 22 90 promotional promotional ADJ crln-7751 22 91 materials material NOUN crln-7751 22 92 ; ; PUNCT crln-7751 22 93 • • VERB crln-7751 22 94 assigning assign VERB crln-7751 22 95 one one NUM crln-7751 22 96 or or CCONJ crln-7751 22 97 more more ADJ crln-7751 22 98 staff staff NOUN crln-7751 22 99 members member NOUN crln-7751 22 100 with with ADP crln-7751 22 101 the the DET crln-7751 22 102 specific specific ADJ crln-7751 22 103 responsibility responsibility NOUN crln-7751 22 104 of of ADP crln-7751 22 105 market­ market­ PROPN crln-7751 22 106 ing ing ADJ crln-7751 22 107 / / SYM crln-7751 22 108 public public ADJ crln-7751 22 109 relations relation NOUN crln-7751 22 110 ; ; PUNCT crln-7751 22 111 • • VERB crln-7751 22 112 outlining outline VERB crln-7751 22 113 specific specific ADJ crln-7751 22 114 goals goal NOUN crln-7751 22 115 and and CCONJ crln-7751 22 116 measures measure NOUN crln-7751 22 117 of of ADP crln-7751 22 118 success success NOUN crln-7751 22 119 to to PART crln-7751 22 120 determine determine VERB crln-7751 22 121 whether whether SCONJ crln-7751 22 122 targets target NOUN crln-7751 22 123 are be AUX crln-7751 22 124 being be AUX crln-7751 22 125 met meet VERB crln-7751 22 126 ; ; PUNCT crln-7751 22 127 and and CCONJ crln-7751 22 128 • • VERB crln-7751 22 129 developing develop VERB crln-7751 22 130 measurable measurable ADJ crln-7751 22 131 outcomes outcome NOUN crln-7751 22 132 and and CCONJ crln-7751 22 133 feedback feedback NOUN crln-7751 22 134 mechanisms mechanism NOUN crln-7751 22 135 that that PRON crln-7751 22 136 can can AUX crln-7751 22 137 help help VERB crln-7751 22 138 con­ con­ VERB crln-7751 22 139 tinually tinually ADV crln-7751 22 140 refine refine VERB crln-7751 22 141 and and CCONJ crln-7751 22 142 improve improve VERB crln-7751 22 143 marketing marketing NOUN crln-7751 22 144 and and CCONJ crln-7751 22 145 outreach outreach ADJ crln-7751 22 146 efforts effort NOUN crln-7751 22 147 . . PUNCT crln-7751 23 1 preparing prepare VERB crln-7751 23 2 the the DET crln-7751 23 3 plan plan NOUN crln-7751 23 4 : : PUNCT crln-7751 23 5 gathering gather VERB crln-7751 23 6 user user NOUN crln-7751 23 7 data data PROPN crln-7751 23 8 the the DET crln-7751 23 9 library library NOUN crln-7751 23 10 needs need VERB crln-7751 23 11 to to PART crln-7751 23 12 prepare prepare VERB crln-7751 23 13 its its PRON crln-7751 23 14 marketing marketing NOUN crln-7751 23 15 and and CCONJ crln-7751 23 16 outreach outreach NOUN crln-7751 23 17 plan plan NOUN crln-7751 23 18 based base VERB crln-7751 23 19 on on ADP crln-7751 23 20 data datum NOUN crln-7751 23 21 gathered gather VERB crln-7751 23 22 through through ADP crln-7751 23 23 user user NOUN crln-7751 23 24 studies study NOUN crln-7751 23 25 . . PUNCT crln-7751 24 1 these these DET crln-7751 24 2 studies study NOUN crln-7751 24 3 are be AUX crln-7751 24 4 generally generally ADV crln-7751 24 5 surveys survey NOUN crln-7751 24 6 that that PRON crln-7751 24 7 gather gather VERB crln-7751 24 8 feedback feedback NOUN crln-7751 24 9 and and CCONJ crln-7751 24 10 information information NOUN crln-7751 24 11 on on ADP crln-7751 24 12 use use NOUN crln-7751 24 13 , , PUNCT crln-7751 24 14 preferences preference NOUN crln-7751 24 15 , , PUNCT crln-7751 24 16 enhanced enhanced ADJ crln-7751 24 17 services service NOUN crln-7751 24 18 , , PUNCT crln-7751 24 19 suggestions suggestion NOUN crln-7751 24 20 , , PUNCT crln-7751 24 21 recommendations recommendation NOUN crln-7751 24 22 , , PUNCT crln-7751 24 23 and and CCONJ crln-7751 24 24 demographic demographic ADJ crln-7751 24 25 data datum NOUN crln-7751 24 26 . . PUNCT crln-7751 25 1 library library NOUN crln-7751 25 2 staff staff PROPN crln-7751 25 3 will will AUX crln-7751 25 4 analyze analyze VERB crln-7751 25 5 the the DET crln-7751 25 6 survey survey NOUN crln-7751 25 7 results result NOUN crln-7751 25 8 to to PART crln-7751 25 9 identify identify VERB crln-7751 25 10 : : PUNCT crln-7751 25 11 • • ADJ crln-7751 25 12 characteristics characteristic NOUN crln-7751 25 13 of of ADP crln-7751 25 14 users user NOUN crln-7751 25 15 , , PUNCT crln-7751 25 16 including include VERB crln-7751 25 17 their their PRON crln-7751 25 18 status status NOUN crln-7751 25 19 ( ( PUNCT crln-7751 25 20 e.g. e.g. ADV crln-7751 25 21 , , PUNCT crln-7751 25 22 undergraduate undergraduate ADJ crln-7751 25 23 students student NOUN crln-7751 25 24 , , PUNCT crln-7751 25 25 graduate graduate NOUN crln-7751 25 26 students student NOUN crln-7751 25 27 , , PUNCT crln-7751 25 28 faculty faculty NOUN crln-7751 25 29 , , PUNCT crln-7751 25 30 staff staff NOUN crln-7751 25 31 ) ) PUNCT crln-7751 25 32 , , PUNCT crln-7751 25 33 college college NOUN crln-7751 25 34 or or CCONJ crln-7751 25 35 department department NOUN crln-7751 25 36 affiliation affiliation NOUN crln-7751 25 37 , , PUNCT crln-7751 25 38 age age NOUN crln-7751 25 39 , , PUNCT crln-7751 25 40 and and CCONJ crln-7751 25 41 gender gender NOUN crln-7751 25 42 ; ; PUNCT crln-7751 25 43 • • ADJ crln-7751 25 44 frequency frequency NOUN crln-7751 25 45 of of ADP crln-7751 25 46 library library NOUN crln-7751 25 47 visits visit NOUN crln-7751 25 48 ( ( PUNCT crln-7751 25 49 e.g. e.g. ADV crln-7751 25 50 , , PUNCT crln-7751 25 51 number number NOUN crln-7751 25 52 of of ADP crln-7751 25 53 visits visit NOUN crln-7751 25 54 per per ADP crln-7751 25 55 week week NOUN crln-7751 25 56 or or CCONJ crln-7751 25 57 month month NOUN crln-7751 25 58 ) ) PUNCT crln-7751 25 59 ; ; PUNCT crln-7751 25 60 • • ADJ crln-7751 25 61 duration duration NOUN crln-7751 25 62 of of ADP crln-7751 25 63 library library NOUN crln-7751 25 64 visits visit NOUN crln-7751 25 65 ; ; PUNCT crln-7751 25 66 • • ADJ crln-7751 25 67 equipment equipment NOUN crln-7751 25 68 used use VERB crln-7751 25 69 while while SCONJ crln-7751 25 70 in in ADP crln-7751 25 71 the the DET crln-7751 25 72 library library NOUN crln-7751 25 73 ; ; PUNCT crln-7751 25 74 • • ADJ crln-7751 25 75 activities activity NOUN crln-7751 25 76 conducted conduct VERB crln-7751 25 77 in in ADP crln-7751 25 78 the the DET crln-7751 25 79 library library NOUN crln-7751 25 80 ; ; PUNCT crln-7751 25 81 and and CCONJ crln-7751 25 82 • • VERB crln-7751 25 83 desired desire VERB crln-7751 25 84 changes change NOUN crln-7751 25 85 in in ADP crln-7751 25 86 library library NOUN crln-7751 25 87 services service NOUN crln-7751 25 88 , , PUNCT crln-7751 25 89 including include VERB crln-7751 25 90 any any DET crln-7751 25 91 changes change NOUN crln-7751 25 92 in in ADP crln-7751 25 93 library library NOUN crln-7751 25 94 operation operation NOUN crln-7751 25 95 , , PUNCT crln-7751 25 96 increased increase VERB crln-7751 25 97 access access NOUN crln-7751 25 98 to to ADP crln-7751 25 99 current current ADJ crln-7751 25 100 equipment equipment NOUN crln-7751 25 101 , , PUNCT crln-7751 25 102 new new ADJ crln-7751 25 103 equipment equipment NOUN crln-7751 25 104 , , PUNCT crln-7751 25 105 and and CCONJ crln-7751 25 106 changes change NOUN crln-7751 25 107 in in ADP crln-7751 25 108 use use NOUN crln-7751 25 109 of of ADP crln-7751 25 110 library library NOUN crln-7751 25 111 space space NOUN crln-7751 25 112 . . PUNCT crln-7751 26 1 outlining outline VERB crln-7751 26 2 strategies strategy NOUN crln-7751 26 3 in in ADP crln-7751 26 4 the the DET crln-7751 26 5 marketing marketing NOUN crln-7751 26 6 and and CCONJ crln-7751 26 7 outreach outreach NOUN crln-7751 26 8 plan plan NOUN crln-7751 26 9 prioritizing prioritize VERB crln-7751 26 10 activities activity NOUN crln-7751 26 11 the the DET crln-7751 26 12 library library NOUN crln-7751 26 13 ’s ’s PART crln-7751 26 14 marketing marketing NOUN crln-7751 26 15 and and CCONJ crln-7751 26 16 outreach outreach NOUN crln-7751 26 17 plan plan NOUN crln-7751 26 18 can can AUX crln-7751 26 19 delineate delineate VERB crln-7751 26 20 immediate immediate ADJ crln-7751 26 21 and and CCONJ crln-7751 26 22 ongoing ongoing ADJ crln-7751 26 23 activi­ activi­ NOUN crln-7751 26 24 ties tie NOUN crln-7751 26 25 , , PUNCT crln-7751 26 26 including include VERB crln-7751 26 27 the the DET crln-7751 26 28 following following NOUN crln-7751 26 29 : : PUNCT crln-7751 26 30 • • X crln-7751 26 31 acquiring acquire VERB crln-7751 26 32 an an DET crln-7751 26 33 e­mail e­mail NOUN crln-7751 26 34 marketing marketing NOUN crln-7751 26 35 service service NOUN crln-7751 26 36 and and CCONJ crln-7751 26 37 developing develop VERB crln-7751 26 38 an an DET crln-7751 26 39 e­newsletter e­newsletter NOUN crln-7751 26 40 with with ADP crln-7751 26 41 on­site on­site PROPN crln-7751 26 42 and and CCONJ crln-7751 26 43 online online ADJ crln-7751 26 44 signup signup NOUN crln-7751 26 45 ; ; PUNCT crln-7751 26 46 • • VERB crln-7751 26 47 collecting collect VERB crln-7751 26 48 text text NOUN crln-7751 26 49 and and CCONJ crln-7751 26 50 ideas idea NOUN crln-7751 26 51 for for ADP crln-7751 26 52 targeted target VERB crln-7751 26 53 on­campus on­campus PROPN crln-7751 26 54 fl fl PRON crln-7751 26 55 yers yer NOUN crln-7751 26 56 ; ; PUNCT crln-7751 26 57 and and CCONJ crln-7751 26 58 • • VERB crln-7751 26 59 exploring explore VERB crln-7751 26 60 partnerships partnership NOUN crln-7751 26 61 with with ADP crln-7751 26 62 local local ADJ crln-7751 26 63 commu­ commu­ NOUN crln-7751 26 64 nity nity NOUN crln-7751 26 65 organizations organization NOUN crln-7751 26 66 and and CCONJ crln-7751 26 67 large­scale large­scale ADJ crln-7751 26 68 events event NOUN crln-7751 26 69 . . PUNCT crln-7751 27 1 immediate immediate ADJ crln-7751 27 2 activities activity NOUN crln-7751 27 3 of of ADP crln-7751 27 4 shorter short ADJ crln-7751 27 5 duration duration NOUN crln-7751 27 6 might might AUX crln-7751 27 7 include include VERB crln-7751 27 8 : : PUNCT crln-7751 27 9 • • ADJ crln-7751 27 10 activities activity NOUN crln-7751 27 11 to to PART crln-7751 27 12 take take VERB crln-7751 27 13 place place NOUN crln-7751 27 14 during during ADP crln-7751 27 15 the the DET crln-7751 27 16 fi fi NOUN crln-7751 27 17 rst rst PROPN crln-7751 27 18 month month NOUN crln-7751 27 19 : : PUNCT crln-7751 28 1 1 1 X crln-7751 28 2 . . X crln-7751 28 3 conducting conduct VERB crln-7751 28 4 a a DET crln-7751 28 5 professional professional ADJ crln-7751 28 6 photo photo NOUN crln-7751 28 7 shoot shoot NOUN crln-7751 28 8 for for ADP crln-7751 28 9 engaging engage VERB crln-7751 28 10 pictures picture NOUN crln-7751 28 11 of of ADP crln-7751 28 12 real real ADJ crln-7751 28 13 people people NOUN crln-7751 28 14 using use VERB crln-7751 28 15 library library NOUN crln-7751 28 16 resources resource NOUN crln-7751 28 17 for for ADP crln-7751 28 18 use use NOUN crln-7751 28 19 in in ADP crln-7751 28 20 future future ADJ crln-7751 28 21 print print NOUN crln-7751 28 22 and and CCONJ crln-7751 28 23 electronic electronic ADJ crln-7751 28 24 materials material NOUN crln-7751 28 25 . . PUNCT crln-7751 29 1 • • NUM crln-7751 29 2 activities activity NOUN crln-7751 29 3 to to PART crln-7751 29 4 take take VERB crln-7751 29 5 place place NOUN crln-7751 29 6 during during ADP crln-7751 29 7 the the DET crln-7751 29 8 fi fi NOUN crln-7751 29 9 rst rst PROPN crln-7751 29 10 two two NUM crln-7751 29 11 months month NOUN crln-7751 29 12 ( ( PUNCT crln-7751 29 13 or or CCONJ crln-7751 29 14 longer long ADV crln-7751 29 15 if if SCONJ crln-7751 29 16 this this PRON crln-7751 29 17 is be AUX crln-7751 29 18 conducted conduct VERB crln-7751 29 19 as as ADP crln-7751 29 20 a a DET crln-7751 29 21 contest contest NOUN crln-7751 29 22 with with ADP crln-7751 29 23 the the DET crln-7751 29 24 library library PROPN crln-7751 29 25 ’s ’s PART crln-7751 29 26 public public NOUN crln-7751 29 27 ): ): PUNCT crln-7751 29 28 1 1 X crln-7751 29 29 . . X crln-7751 29 30 designing design VERB crln-7751 29 31 a a DET crln-7751 29 32 logo logo NOUN crln-7751 29 33 and and CCONJ crln-7751 29 34 tagline tagline VERB crln-7751 29 35 for for ADP crln-7751 29 36 the the DET crln-7751 29 37 library library NOUN crln-7751 29 38 for for ADP crln-7751 29 39 branding branding PROPN crln-7751 29 40 ; ; PUNCT crln-7751 29 41 2 2 X crln-7751 29 42 . . X crln-7751 29 43 purchasing purchase VERB crln-7751 29 44 a a DET crln-7751 29 45 domain domain NOUN crln-7751 29 46 name name NOUN crln-7751 29 47 to to PART crln-7751 29 48 create create VERB crln-7751 29 49 a a DET crln-7751 29 50 landing landing NOUN crln-7751 29 51 page page NOUN crln-7751 29 52 on on ADP crln-7751 29 53 the the DET crln-7751 29 54 library library PROPN crln-7751 29 55 ’s ’s PART crln-7751 29 56 web web NOUN crln-7751 29 57 site site NOUN crln-7751 29 58 to to PART crln-7751 29 59 track track VERB crln-7751 29 60 click­throughs click­through NOUN crln-7751 29 61 on on ADP crln-7751 29 62 e­mail e­mail NOUN crln-7751 29 63 communication communication NOUN crln-7751 29 64 and and CCONJ crln-7751 29 65 marketing marketing NOUN crln-7751 29 66 materials material NOUN crln-7751 29 67 ; ; PUNCT crln-7751 29 68 and and CCONJ crln-7751 29 69 february february PROPN crln-7751 29 70 2007 2007 NUM crln-7751 29 71 93 93 NUM crln-7751 29 72 c&rl c&rl PROPN crln-7751 29 73 news news NOUN crln-7751 29 74 3 3 NUM crln-7751 29 75 . . PUNCT crln-7751 30 1 seeking seek VERB crln-7751 30 2 grant grant NOUN crln-7751 30 3 funds fund NOUN crln-7751 30 4 for for ADP crln-7751 30 5 promotional promotional ADJ crln-7751 30 6 ac­ ac­ PROPN crln-7751 30 7 tivities tivitie NOUN crln-7751 30 8 ( ( PUNCT crln-7751 30 9 such such ADJ crln-7751 30 10 as as ADP crln-7751 30 11 those those PRON crln-7751 30 12 offered offer VERB crln-7751 30 13 through through ADP crln-7751 30 14 ala ala PROPN crln-7751 30 15 ’s ’s PART crln-7751 30 16 national national PROPN crln-7751 30 17 library library PROPN crln-7751 30 18 week week PROPN crln-7751 30 19 promotion promotion NOUN crln-7751 30 20 ) ) PUNCT crln-7751 30 21 . . PUNCT crln-7751 31 1 • • ADJ crln-7751 31 2 activities activity NOUN crln-7751 31 3 that that PRON crln-7751 31 4 can can AUX crln-7751 31 5 take take VERB crln-7751 31 6 place place NOUN crln-7751 31 7 after after SCONJ crln-7751 31 8 the the DET crln-7751 31 9 logo logo NOUN crln-7751 31 10 and and CCONJ crln-7751 31 11 tagline tagline NOUN crln-7751 31 12 are be AUX crln-7751 31 13 approved approve VERB crln-7751 31 14 might might AUX crln-7751 31 15 include include VERB crln-7751 31 16 : : PUNCT crln-7751 31 17 1 1 X crln-7751 31 18 . . X crln-7751 31 19 designing design VERB crln-7751 31 20 and and CCONJ crln-7751 31 21 printing print VERB crln-7751 31 22 banners banner NOUN crln-7751 31 23 outside outside ADP crln-7751 31 24 the the DET crln-7751 31 25 library library NOUN crln-7751 31 26 building building NOUN crln-7751 31 27 ; ; PUNCT crln-7751 31 28 2 2 X crln-7751 31 29 . . X crln-7751 31 30 designing design VERB crln-7751 31 31 and and CCONJ crln-7751 31 32 printing printing NOUN crln-7751 31 33 signage signage NOUN crln-7751 31 34 within within ADP crln-7751 31 35 buildings building NOUN crln-7751 31 36 to to PART crln-7751 31 37 direct direct VERB crln-7751 31 38 visitors visitor NOUN crln-7751 31 39 to to ADP crln-7751 31 40 the the DET crln-7751 31 41 library library NOUN crln-7751 31 42 ; ; PUNCT crln-7751 31 43 3 3 X crln-7751 31 44 . . X crln-7751 31 45 designing design VERB crln-7751 31 46 and and CCONJ crln-7751 31 47 purchasing purchase VERB crln-7751 31 48 promotional promotional ADJ crln-7751 31 49 items item NOUN crln-7751 31 50 with with ADP crln-7751 31 51 the the DET crln-7751 31 52 new new ADJ crln-7751 31 53 logo logo NOUN crln-7751 31 54 and and CCONJ crln-7751 31 55 tagline tagline VERB crln-7751 31 56 , , PUNCT crln-7751 31 57 starting start VERB crln-7751 31 58 with with ADP crln-7751 31 59 stickers sticker NOUN crln-7751 31 60 or or CCONJ crln-7751 31 61 fl fl PRON crln-7751 31 62 yers yer NOUN crln-7751 31 63 for for ADP crln-7751 31 64 a a DET crln-7751 31 65 teaser teaser NOUN crln-7751 31 66 campaign campaign NOUN crln-7751 31 67 ; ; PUNCT crln-7751 31 68 and and CCONJ crln-7751 31 69 4 4 X crln-7751 31 70 . . X crln-7751 31 71 disseminating disseminate VERB crln-7751 31 72 stickers sticker NOUN crln-7751 31 73 campuswide campuswide NOUN crln-7751 31 74 as as ADP crln-7751 31 75 part part NOUN crln-7751 31 76 of of ADP crln-7751 31 77 a a DET crln-7751 31 78 12­week 12­week NUM crln-7751 31 79 teaser teaser NOUN crln-7751 31 80 campaign campaign NOUN crln-7751 31 81 to to PART crln-7751 31 82 pique pique VERB crln-7751 31 83 students student NOUN crln-7751 31 84 ’ ’ PART crln-7751 31 85 curiosity curiosity NOUN crln-7751 31 86 about about ADP crln-7751 31 87 the the DET crln-7751 31 88 library library NOUN crln-7751 31 89 . . PUNCT crln-7751 32 1 the the DET crln-7751 32 2 stickers sticker NOUN crln-7751 32 3 would would AUX crln-7751 32 4 include include VERB crln-7751 32 5 the the DET crln-7751 32 6 library library PROPN crln-7751 32 7 ’s ’s PART crln-7751 32 8 domain domain NOUN crln-7751 32 9 name name NOUN crln-7751 32 10 for for ADP crln-7751 32 11 the the DET crln-7751 32 12 landing landing NOUN crln-7751 32 13 page page NOUN crln-7751 32 14 created create VERB crln-7751 32 15 on on ADP crln-7751 32 16 the the DET crln-7751 32 17 library library PROPN crln-7751 32 18 ’s ’s PART crln-7751 32 19 web web NOUN crln-7751 32 20 site site NOUN crln-7751 32 21 . . PUNCT crln-7751 33 1 • • NUM crln-7751 33 2 activities activity NOUN crln-7751 33 3 to to PART crln-7751 33 4 take take VERB crln-7751 33 5 place place NOUN crln-7751 33 6 during during ADP crln-7751 33 7 the the DET crln-7751 33 8 fi fi NOUN crln-7751 33 9 rst rst PROPN crln-7751 33 10 four four NUM crln-7751 33 11 months month NOUN crln-7751 33 12 : : PUNCT crln-7751 33 13 1 1 X crln-7751 33 14 . . X crln-7751 33 15 launching launch VERB crln-7751 33 16 an an DET crln-7751 33 17 e­newsletter e­newsletter NOUN crln-7751 33 18 with with ADP crln-7751 33 19 a a DET crln-7751 33 20 press press NOUN crln-7751 33 21 release release NOUN crln-7751 33 22 and and CCONJ crln-7751 33 23 other other ADJ crln-7751 33 24 fanfare fanfare NOUN crln-7751 33 25 ; ; PUNCT crln-7751 33 26 and and CCONJ crln-7751 33 27 2 2 X crln-7751 33 28 . . X crln-7751 33 29 investigating investigate VERB crln-7751 33 30 library library NOUN crln-7751 33 31 participation participation NOUN crln-7751 33 32 in in ADP crln-7751 33 33 campuswide campuswide NOUN crln-7751 33 34 events event NOUN crln-7751 33 35 open open ADJ crln-7751 33 36 to to ADP crln-7751 33 37 the the DET crln-7751 33 38 public public NOUN crln-7751 33 39 to to PART crln-7751 33 40 develop develop VERB crln-7751 33 41 programs program NOUN crln-7751 33 42 geared gear VERB crln-7751 33 43 toward toward ADP crln-7751 33 44 drawing draw VERB crln-7751 33 45 more more ADJ crln-7751 33 46 traffic traffic NOUN crln-7751 33 47 to to ADP crln-7751 33 48 the the DET crln-7751 33 49 library library NOUN crln-7751 33 50 . . PUNCT crln-7751 34 1 • • VERB crln-7751 34 2 within within ADP crln-7751 34 3 six six NUM crln-7751 34 4 to to PART crln-7751 34 5 twelve twelve NUM crln-7751 34 6 months month NOUN crln-7751 34 7 , , PUNCT crln-7751 34 8 the the DET crln-7751 34 9 library library NOUN crln-7751 34 10 can can AUX crln-7751 34 11 engage engage VERB crln-7751 34 12 in in ADP crln-7751 34 13 : : PUNCT crln-7751 34 14 1 1 X crln-7751 34 15 . . X crln-7751 34 16 exploring explore VERB crln-7751 34 17 options option NOUN crln-7751 34 18 for for ADP crln-7751 34 19 creating create VERB crln-7751 34 20 message message NOUN crln-7751 34 21 boards board NOUN crln-7751 34 22 or or CCONJ crln-7751 34 23 other other ADJ crln-7751 34 24 collaborative collaborative ADJ crln-7751 34 25 spaces space NOUN crln-7751 34 26 on on ADP crln-7751 34 27 the the DET crln-7751 34 28 library library NOUN crln-7751 34 29 web web NOUN crln-7751 34 30 site site NOUN crln-7751 34 31 . . PUNCT crln-7751 35 1 • • VERB crln-7751 35 2 within within ADP crln-7751 35 3 12 12 NUM crln-7751 35 4 months month NOUN crln-7751 35 5 the the DET crln-7751 35 6 library library NOUN crln-7751 35 7 will will AUX crln-7751 35 8 be be AUX crln-7751 35 9 : : PUNCT crln-7751 35 10 1 1 X crln-7751 35 11 . . X crln-7751 35 12 developing develop VERB crln-7751 35 13 materials material NOUN crln-7751 35 14 and and CCONJ crln-7751 35 15 packages package NOUN crln-7751 35 16 for for ADP crln-7751 35 17 new new ADJ crln-7751 35 18 incoming incoming ADJ crln-7751 35 19 students student NOUN crln-7751 35 20 , , PUNCT crln-7751 35 21 and and CCONJ crln-7751 35 22 frequent­user frequent­us ADJ crln-7751 35 23 cards card NOUN crln-7751 35 24 and and CCONJ crln-7751 35 25 incentives incentive NOUN crln-7751 35 26 for for ADP crln-7751 35 27 returning return VERB crln-7751 35 28 students student NOUN crln-7751 35 29 and and CCONJ crln-7751 35 30 users user NOUN crln-7751 35 31 ; ; PUNCT crln-7751 35 32 2 2 X crln-7751 35 33 . . X crln-7751 35 34 beefing beef VERB crln-7751 35 35 up up ADP crln-7751 35 36 content content NOUN crln-7751 35 37 on on ADP crln-7751 35 38 the the DET crln-7751 35 39 library library NOUN crln-7751 35 40 web web NOUN crln-7751 35 41 site site NOUN crln-7751 35 42 to to PART crln-7751 35 43 include include VERB crln-7751 35 44 specific specific ADJ crln-7751 35 45 information information NOUN crln-7751 35 46 on on ADP crln-7751 35 47 items item NOUN crln-7751 35 48 in in ADP crln-7751 35 49 the the DET crln-7751 35 50 collection collection NOUN crln-7751 35 51 and and CCONJ crln-7751 35 52 consistent consistent ADJ crln-7751 35 53 media medium NOUN crln-7751 35 54 lists list NOUN crln-7751 35 55 ; ; PUNCT crln-7751 35 56 and and CCONJ crln-7751 35 57 3 3 X crln-7751 35 58 . . PUNCT crln-7751 35 59 creating create VERB crln-7751 35 60 an an DET crln-7751 35 61 online online ADJ crln-7751 35 62 survey survey NOUN crln-7751 35 63 to to PART crln-7751 35 64 gather gather VERB crln-7751 35 65 ongoing ongoing ADJ crln-7751 35 66 feedback feedback NOUN crln-7751 35 67 . . PUNCT crln-7751 36 1 activities activity NOUN crln-7751 36 2 two two NUM crln-7751 36 3 and and CCONJ crln-7751 36 4 three three NUM crln-7751 36 5 , , PUNCT crln-7751 36 6 above above ADV crln-7751 36 7 , , PUNCT crln-7751 36 8 would would AUX crln-7751 36 9 be be AUX crln-7751 36 10 ongoing ongoing ADJ crln-7751 36 11 and and CCONJ crln-7751 36 12 continuous continuous ADJ crln-7751 36 13 . . PUNCT crln-7751 37 1 long­term long­term NOUN crln-7751 38 1 strate­ strate­ ADP crln-7751 38 2 gies gy NOUN crln-7751 38 3 will will AUX crln-7751 38 4 build build VERB crln-7751 38 5 on on ADP crln-7751 38 6 the the DET crln-7751 38 7 success success NOUN crln-7751 38 8 of of ADP crln-7751 38 9 these these DET crln-7751 38 10 initial initial ADJ crln-7751 38 11 efforts effort NOUN crln-7751 38 12 in in ADP crln-7751 38 13 marketing marketing NOUN crln-7751 38 14 and and CCONJ crln-7751 38 15 include include VERB crln-7751 38 16 the the DET crln-7751 38 17 broader broad ADJ crln-7751 38 18 outreach outreach NOUN crln-7751 38 19 to to ADP crln-7751 38 20 other other ADJ crln-7751 38 21 institutions institution NOUN crln-7751 38 22 , , PUNCT crln-7751 38 23 the the DET crln-7751 38 24 community community NOUN crln-7751 38 25 , , PUNCT crln-7751 38 26 and and CCONJ crln-7751 38 27 the the DET crln-7751 38 28 media medium NOUN crln-7751 38 29 . . PUNCT crln-7751 39 1 estimated estimate VERB crln-7751 39 2 budget budget NOUN crln-7751 39 3 for for ADP crln-7751 39 4 initial initial ADJ crln-7751 39 5 activities activity NOUN crln-7751 39 6 the the DET crln-7751 39 7 library library NOUN crln-7751 39 8 ’s ’s PART crln-7751 39 9 marketing marketing NOUN crln-7751 39 10 activities activity NOUN crln-7751 39 11 will will AUX crln-7751 39 12 be be AUX crln-7751 39 13 tempered temper VERB crln-7751 39 14 by by ADP crln-7751 39 15 available available ADJ crln-7751 39 16 funding funding NOUN crln-7751 39 17 . . PUNCT crln-7751 40 1 a a DET crln-7751 40 2 marketing marketing NOUN crln-7751 40 3 budget budget NOUN crln-7751 40 4 of of ADP crln-7751 40 5 $ $ SYM crln-7751 40 6 10,000 10,000 NUM crln-7751 40 7 would would AUX crln-7751 40 8 fund fund VERB crln-7751 40 9 the the DET crln-7751 40 10 following follow VERB crln-7751 40 11 activities activity NOUN crln-7751 40 12 : : PUNCT crln-7751 40 13 • • X crln-7751 40 14 ( ( PUNCT crln-7751 40 15 $ $ SYM crln-7751 40 16 2,000 2,000 NUM crln-7751 40 17 ) ) PUNCT crln-7751 40 18 hire hire VERB crln-7751 40 19 professional professional ADJ crln-7751 40 20 designer designer NOUN crln-7751 40 21 to to PART crln-7751 40 22 create create VERB crln-7751 40 23 logo logo NOUN crln-7751 40 24 and and CCONJ crln-7751 40 25 banner banner NOUN crln-7751 40 26 artwork artwork NOUN crln-7751 40 27 for for ADP crln-7751 40 28 indoor indoor ADJ crln-7751 40 29 and and CCONJ crln-7751 40 30 outdoor outdoor ADJ crln-7751 40 31 signage signage NOUN crln-7751 40 32 ; ; PUNCT crln-7751 40 33 • • X crln-7751 40 34 ( ( PUNCT crln-7751 40 35 $ $ SYM crln-7751 40 36 1,000 1,000 NUM crln-7751 40 37 ) ) PUNCT crln-7751 40 38 hire hire VERB crln-7751 40 39 a a DET crln-7751 40 40 professional professional ADJ crln-7751 40 41 photog­ photog­ ADJ crln-7751 40 42 rapher rapher NOUN crln-7751 40 43 to to PART crln-7751 40 44 create create VERB crln-7751 40 45 high­end high­end VERB crln-7751 40 46 photographs photograph NOUN crln-7751 40 47 of of ADP crln-7751 40 48 real real ADJ crln-7751 40 49 people people NOUN crln-7751 40 50 using use VERB crln-7751 40 51 library library NOUN crln-7751 40 52 resources resource NOUN crln-7751 40 53 for for ADP crln-7751 40 54 use use NOUN crln-7751 40 55 in in ADP crln-7751 40 56 marketing marketing NOUN crln-7751 40 57 materials material NOUN crln-7751 40 58 ; ; PUNCT crln-7751 40 59 • • PROPN crln-7751 40 60 ( ( PUNCT crln-7751 40 61 $ $ SYM crln-7751 40 62 3,000 3,000 NUM crln-7751 40 63 ) ) PUNCT crln-7751 40 64 subscribe subscribe NOUN crln-7751 40 65 to to ADP crln-7751 40 66 an an DET crln-7751 40 67 e­mail e­mail NOUN crln-7751 40 68 mar­ mar­ NOUN crln-7751 40 69 keting keting NOUN crln-7751 40 70 service service NOUN crln-7751 40 71 to to PART crln-7751 40 72 create create VERB crln-7751 40 73 , , PUNCT crln-7751 40 74 launch launch NOUN crln-7751 40 75 , , PUNCT crln-7751 40 76 and and CCONJ crln-7751 40 77 track track VERB crln-7751 40 78 e­newsletters e­newsletter NOUN crln-7751 40 79 . . PUNCT crln-7751 41 1 expense expense NOUN crln-7751 41 2 is be AUX crln-7751 41 3 for for ADP crln-7751 41 4 a a DET crln-7751 41 5 one­year one­year ADJ crln-7751 41 6 subscription subscription NOUN crln-7751 41 7 that that PRON crln-7751 41 8 includes include VERB crln-7751 41 9 basic basic ADJ crln-7751 41 10 services service NOUN crln-7751 41 11 and and CCONJ crln-7751 41 12 monthly monthly ADJ crln-7751 41 13 e­mails e­mail NOUN crln-7751 41 14 to to ADP crln-7751 41 15 more more ADJ crln-7751 41 16 than than ADP crln-7751 41 17 5,000 5,000 NUM crln-7751 41 18 ; ; PUNCT crln-7751 41 19 • • PROPN crln-7751 41 20 ( ( PUNCT crln-7751 41 21 $ $ SYM crln-7751 41 22 1,000 1,000 NUM crln-7751 41 23 ) ) PUNCT crln-7751 41 24 print print VERB crln-7751 41 25 four four NUM crln-7751 41 26 large large ADJ crln-7751 41 27 outdoor outdoor ADJ crln-7751 41 28 ban­ ban­ NOUN crln-7751 41 29 ners ner NOUN crln-7751 41 30 ( ( PUNCT crln-7751 41 31 350 350 NUM crln-7751 41 32 dpi dpi NOUN crln-7751 41 33 , , PUNCT crln-7751 41 34 four­color four­color NOUN crln-7751 41 35 “ " PUNCT crln-7751 41 36 billboard billboard NOUN crln-7751 41 37 ” " PUNCT crln-7751 41 38 sized sized ADJ crln-7751 41 39 printer printer NOUN crln-7751 41 40 prints print NOUN crln-7751 41 41 on on ADP crln-7751 41 42 heavy heavy ADJ crln-7751 41 43 weight weight NOUN crln-7751 41 44 14 14 NUM crln-7751 41 45 oz oz NOUN crln-7751 41 46 . . PROPN crln-7751 41 47 nylon nylon PROPN crln-7751 41 48 reinforced reinforce VERB crln-7751 41 49 banner banner NOUN crln-7751 41 50 material material NOUN crln-7751 41 51 ) ) PUNCT crln-7751 41 52 . . PUNCT crln-7751 42 1 the the DET crln-7751 42 2 cost cost NOUN crln-7751 42 3 per per ADP crln-7751 42 4 banner banner NOUN crln-7751 42 5 is be AUX crln-7751 42 6 approximately approximately ADV crln-7751 42 7 $ $ SYM crln-7751 42 8 250 250 NUM crln-7751 42 9 . . PUNCT crln-7751 43 1 • • INTJ crln-7751 43 2 ( ( PUNCT crln-7751 43 3 $ $ SYM crln-7751 43 4 500 500 NUM crln-7751 43 5 ) ) PUNCT crln-7751 43 6 purchase purchase NOUN crln-7751 43 7 two two NUM crln-7751 43 8 indoor indoor ADJ crln-7751 43 9 signhold­ signhold­ NOUN crln-7751 43 10 ers er VERB crln-7751 43 11 for for ADP crln-7751 43 12 interchangeable interchangeable ADJ crln-7751 43 13 inserts insert NOUN crln-7751 43 14 for for ADP crln-7751 43 15 internal internal ADJ crln-7751 43 16 signage signage NOUN crln-7751 43 17 . . PUNCT crln-7751 44 1 the the DET crln-7751 44 2 cost cost NOUN crln-7751 44 3 per per ADP crln-7751 44 4 signholder signholder NOUN crln-7751 44 5 is be AUX crln-7751 44 6 $ $ SYM crln-7751 44 7 250 250 NUM crln-7751 44 8 . . PUNCT crln-7751 45 1 • • INTJ crln-7751 45 2 ( ( PUNCT crln-7751 45 3 $ $ SYM crln-7751 45 4 400 400 NUM crln-7751 45 5 ) ) PUNCT crln-7751 45 6 create create VERB crln-7751 45 7 and and CCONJ crln-7751 45 8 print print NOUN crln-7751 45 9 inserts insert NOUN crln-7751 45 10 for for ADP crln-7751 45 11 signholders signholder NOUN crln-7751 45 12 to to PART crln-7751 45 13 rotate rotate VERB crln-7751 45 14 on on ADP crln-7751 45 15 a a DET crln-7751 45 16 regular regular ADJ crln-7751 45 17 basis basis NOUN crln-7751 45 18 . . PUNCT crln-7751 46 1 this this DET crln-7751 46 2 amount amount NOUN crln-7751 46 3 reflects reflect VERB crln-7751 46 4 the the DET crln-7751 46 5 cost cost NOUN crln-7751 46 6 of of ADP crln-7751 46 7 eight eight NUM crln-7751 46 8 signholders signholder NOUN crln-7751 46 9 costing cost VERB crln-7751 46 10 $ $ SYM crln-7751 46 11 50 50 NUM crln-7751 46 12 each each PRON crln-7751 46 13 . . PUNCT crln-7751 47 1 • • INTJ crln-7751 47 2 ( ( PUNCT crln-7751 47 3 $ $ SYM crln-7751 47 4 400 400 NUM crln-7751 47 5 ) ) PUNCT crln-7751 47 6 printing print VERB crln-7751 47 7 custom custom NOUN crln-7751 47 8 stickers sticker NOUN crln-7751 47 9 for for ADP crln-7751 47 10 a a DET crln-7751 47 11 12­week 12­week NUM crln-7751 47 12 teaser teaser NOUN crln-7751 47 13 campaign campaign NOUN crln-7751 47 14 ; ; PUNCT crln-7751 47 15 cost cost VERB crln-7751 47 16 for for ADP crln-7751 47 17 2,000 2,000 NUM crln-7751 47 18 stickers sticker NOUN crln-7751 47 19 . . PUNCT crln-7751 48 1 • • INTJ crln-7751 48 2 ( ( PUNCT crln-7751 48 3 $ $ SYM crln-7751 48 4 750 750 NUM crln-7751 48 5 ) ) PUNCT crln-7751 48 6 promotional promotional ADJ crln-7751 48 7 items item NOUN crln-7751 48 8 : : PUNCT crln-7751 48 9 printing print VERB crln-7751 48 10 500 500 NUM crln-7751 48 11 promotional promotional ADJ crln-7751 48 12 mouse mouse NOUN crln-7751 48 13 pads pad VERB crln-7751 48 14 with with ADP crln-7751 48 15 the the DET crln-7751 48 16 library library NOUN crln-7751 48 17 web web NOUN crln-7751 48 18 address address NOUN crln-7751 48 19 and and CCONJ crln-7751 48 20 new new ADJ crln-7751 48 21 logo logo NOUN crln-7751 48 22 / / PUNCT crln-7751 48 23 tagline tagline VERB crln-7751 48 24 . . PUNCT crln-7751 49 1 each each DET crln-7751 49 2 mouse mouse NOUN crln-7751 49 3 pad pad NOUN crln-7751 49 4 would would AUX crln-7751 49 5 cost cost VERB crln-7751 49 6 $ $ SYM crln-7751 49 7 1.50 1.50 NUM crln-7751 49 8 . . PUNCT crln-7751 50 1 • • INTJ crln-7751 50 2 ( ( PUNCT crln-7751 50 3 $ $ SYM crln-7751 50 4 500 500 NUM crln-7751 50 5 ) ) PUNCT crln-7751 50 6 promotional promotional ADJ crln-7751 50 7 items item NOUN crln-7751 50 8 : : PUNCT crln-7751 50 9 print print VERB crln-7751 50 10 200 200 NUM crln-7751 50 11 promotional promotional ADJ crln-7751 50 12 12­cd 12­cd NUM crln-7751 50 13 holder holder NOUN crln-7751 50 14 cases case NOUN crln-7751 50 15 ( ( PUNCT crln-7751 50 16 denier deni ADJ crln-7751 50 17 vylon vylon NOUN crln-7751 50 18 case case NOUN crln-7751 50 19 ) ) PUNCT crln-7751 50 20 with with ADP crln-7751 50 21 library library NOUN crln-7751 50 22 web web NOUN crln-7751 50 23 address address NOUN crln-7751 50 24 , , PUNCT crln-7751 50 25 logo logo PROPN crln-7751 50 26 / / SYM crln-7751 50 27 tagline tagline VERB crln-7751 50 28 . . PUNCT crln-7751 51 1 each each DET crln-7751 51 2 cd cd PROPN crln-7751 51 3 holder holder NOUN crln-7751 51 4 case case NOUN crln-7751 51 5 would would AUX crln-7751 51 6 cost cost VERB crln-7751 51 7 $ $ SYM crln-7751 51 8 2.50 2.50 NUM crln-7751 51 9 . . PUNCT crln-7751 52 1 • • INTJ crln-7751 52 2 ( ( PUNCT crln-7751 52 3 $ $ SYM crln-7751 52 4 240 240 NUM crln-7751 52 5 ) ) PUNCT crln-7751 52 6 promotional promotional ADJ crln-7751 52 7 items item NOUN crln-7751 52 8 : : PUNCT crln-7751 52 9 purchase purchase VERB crln-7751 52 10 200 200 NUM crln-7751 52 11 custom custom NOUN crln-7751 52 12 “ " PUNCT crln-7751 52 13 stress stress NOUN crln-7751 52 14 balls ball NOUN crln-7751 52 15 ” " PUNCT crln-7751 52 16 with with ADP crln-7751 52 17 library library NOUN crln-7751 52 18 web web NOUN crln-7751 52 19 address address NOUN crln-7751 52 20 and and CCONJ crln-7751 52 21 logo logo NOUN crln-7751 52 22 / / PUNCT crln-7751 52 23 tagline tagline VERB crln-7751 52 24 . . PUNCT crln-7751 53 1 each each DET crln-7751 53 2 stress stress NOUN crln-7751 53 3 ball ball NOUN crln-7751 53 4 would would AUX crln-7751 53 5 cost cost VERB crln-7751 53 6 $ $ SYM crln-7751 53 7 1.20 1.20 NUM crln-7751 53 8 . . PUNCT crln-7751 54 1 • • INTJ crln-7751 54 2 ( ( PUNCT crln-7751 54 3 $ $ SYM crln-7751 54 4 375 375 NUM crln-7751 54 5 ) ) PUNCT crln-7751 54 6 promotional promotional ADJ crln-7751 54 7 items item NOUN crln-7751 54 8 : : PUNCT crln-7751 54 9 purchase purchase VERB crln-7751 54 10 500 500 NUM crln-7751 54 11 tri­highlighters tri­highlighter NOUN crln-7751 54 12 with with ADP crln-7751 54 13 library library NOUN crln-7751 54 14 web web PROPN crln-7751 54 15 ad­ ad­ PROPN crln-7751 54 16 dress dress NOUN crln-7751 54 17 , , PUNCT crln-7751 54 18 logo logo PROPN crln-7751 54 19 / / SYM crln-7751 54 20 tagline tagline VERB crln-7751 54 21 . . PUNCT crln-7751 55 1 each each DET crln-7751 55 2 highlighter highlighter NOUN crln-7751 55 3 would would AUX crln-7751 55 4 cost cost VERB crln-7751 55 5 $ $ SYM crln-7751 55 6 0.75 0.75 NUM crln-7751 55 7 . . PUNCT crln-7751 56 1 c&rl c&rl PROPN crln-7751 56 2 news news PROPN crln-7751 56 3 february february PROPN crln-7751 56 4 2007 2007 NUM crln-7751 56 5 94 94 NUM crln-7751 56 6 ongoing ongoing ADJ crln-7751 56 7 measurement measurement NOUN crln-7751 56 8 for for ADP crln-7751 56 9 all all DET crln-7751 56 10 activities activity NOUN crln-7751 56 11 to to PART crln-7751 56 12 be be AUX crln-7751 56 13 successful successful ADJ crln-7751 56 14 in in ADP crln-7751 56 15 the the DET crln-7751 56 16 long­ long­ PROPN crln-7751 56 17 term term NOUN crln-7751 56 18 , , PUNCT crln-7751 56 19 the the DET crln-7751 56 20 marketing marketing NOUN crln-7751 56 21 and and CCONJ crln-7751 56 22 outreach outreach NOUN crln-7751 56 23 plan plan NOUN crln-7751 56 24 should should AUX crln-7751 56 25 remain remain VERB crln-7751 56 26 flexible flexible ADJ crln-7751 56 27 and and CCONJ crln-7751 56 28 dynamic dynamic ADJ crln-7751 56 29 . . PUNCT crln-7751 57 1 although although SCONJ crln-7751 57 2 the the DET crln-7751 57 3 plan plan NOUN crln-7751 57 4 provides provide VERB crln-7751 57 5 an an DET crln-7751 57 6 essential essential ADJ crln-7751 57 7 road road NOUN crln-7751 57 8 map map NOUN crln-7751 57 9 for for ADP crln-7751 57 10 out­ out­ NOUN crln-7751 57 11 lining lining NOUN crln-7751 57 12 outreach outreach NOUN crln-7751 57 13 goals goal NOUN crln-7751 57 14 and and CCONJ crln-7751 57 15 how how SCONJ crln-7751 57 16 to to PART crln-7751 57 17 achieve achieve VERB crln-7751 57 18 them they PRON crln-7751 57 19 , , PUNCT crln-7751 57 20 it it PRON crln-7751 57 21 should should AUX crln-7751 57 22 grow grow VERB crln-7751 57 23 and and CCONJ crln-7751 57 24 change change VERB crln-7751 57 25 as as SCONJ crln-7751 57 26 ap­ ap­ NOUN crln-7751 57 27 proaches proache NOUN crln-7751 57 28 are be AUX crln-7751 57 29 measured measure VERB crln-7751 57 30 and and CCONJ crln-7751 57 31 studied study VERB crln-7751 57 32 . . PUNCT crln-7751 58 1 in in ADP crln-7751 58 2 this this DET crln-7751 58 3 way way NOUN crln-7751 58 4 , , PUNCT crln-7751 58 5 unsuccessful unsuccessful ADJ crln-7751 58 6 ideas idea NOUN crln-7751 58 7 can can AUX crln-7751 58 8 be be AUX crln-7751 58 9 removed remove VERB crln-7751 58 10 and and CCONJ crln-7751 58 11 abandoned abandon VERB crln-7751 58 12 , , PUNCT crln-7751 58 13 and and CCONJ crln-7751 58 14 successful successful ADJ crln-7751 58 15 ideas idea NOUN crln-7751 58 16 offering offer VERB crln-7751 58 17 the the DET crln-7751 58 18 most most ADJ crln-7751 58 19 “ " PUNCT crln-7751 58 20 bang bang NOUN crln-7751 58 21 for for ADP crln-7751 58 22 the the DET crln-7751 58 23 buck buck NOUN crln-7751 58 24 ” " PUNCT crln-7751 58 25 can can AUX crln-7751 58 26 be be AUX crln-7751 58 27 enhanced enhance VERB crln-7751 58 28 and and CCONJ crln-7751 58 29 broadened broaden VERB crln-7751 58 30 . . PUNCT crln-7751 59 1 to to PART crln-7751 59 2 do do VERB crln-7751 59 3 this this PRON crln-7751 59 4 , , PUNCT crln-7751 59 5 it it PRON crln-7751 59 6 is be AUX crln-7751 59 7 critical critical ADJ crln-7751 59 8 for for SCONJ crln-7751 59 9 ev­ ev­ PUNCT crln-7751 59 10 ery ery ADJ crln-7751 59 11 marketing marketing NOUN crln-7751 59 12 and and CCONJ crln-7751 59 13 outreach outreach ADJ crln-7751 59 14 activity activity NOUN crln-7751 59 15 to to PART crln-7751 59 16 include include VERB crln-7751 59 17 a a DET crln-7751 59 18 method method NOUN crln-7751 59 19 of of ADP crln-7751 59 20 measurement measurement NOUN crln-7751 59 21 and and CCONJ crln-7751 59 22 evaluation evaluation NOUN crln-7751 59 23 that that PRON crln-7751 59 24 is be AUX crln-7751 59 25 built build VERB crln-7751 59 26 into into ADP crln-7751 59 27 the the DET crln-7751 59 28 front­end front­end NOUN crln-7751 59 29 of of ADP crln-7751 59 30 the the DET crln-7751 59 31 activity activity NOUN crln-7751 59 32 before before SCONJ crln-7751 59 33 it it PRON crln-7751 59 34 takes take VERB crln-7751 59 35 place place NOUN crln-7751 59 36 rather rather ADV crln-7751 59 37 than than ADP crln-7751 59 38 later later ADV crln-7751 59 39 as as ADP crln-7751 59 40 an an DET crln-7751 59 41 afterthought afterthought NOUN crln-7751 59 42 . . PUNCT crln-7751 60 1 measurement measurement NOUN crln-7751 60 2 and and CCONJ crln-7751 60 3 evaluation evaluation NOUN crln-7751 60 4 can can AUX crln-7751 60 5 include include VERB crln-7751 60 6 the the DET crln-7751 60 7 following follow VERB crln-7751 60 8 approaches approach NOUN crln-7751 60 9 : : PUNCT crln-7751 60 10 1 1 X crln-7751 60 11 . . X crln-7751 60 12 gathering gather VERB crln-7751 60 13 user user NOUN crln-7751 60 14 feedback feedback NOUN crln-7751 60 15 on on ADP crln-7751 60 16 the the DET crln-7751 60 17 success success NOUN crln-7751 60 18 of of ADP crln-7751 60 19 library library NOUN crln-7751 60 20 events event NOUN crln-7751 60 21 through through ADP crln-7751 60 22 a a DET crln-7751 60 23 short short ADJ crln-7751 60 24 entry entry NOUN crln-7751 60 25 form form NOUN crln-7751 60 26 for for ADP crln-7751 60 27 a a DET crln-7751 60 28 prize prize NOUN crln-7751 60 29 drawing drawing NOUN crln-7751 60 30 ; ; PUNCT crln-7751 60 31 2 2 X crln-7751 60 32 . . X crln-7751 60 33 gathering gather VERB crln-7751 60 34 details detail NOUN crln-7751 60 35 on on ADP crln-7751 60 36 how how SCONJ crln-7751 60 37 users user NOUN crln-7751 60 38 learned learn VERB crln-7751 60 39 about about ADP crln-7751 60 40 the the DET crln-7751 60 41 library library NOUN crln-7751 60 42 through through ADP crln-7751 60 43 online online NOUN crln-7751 60 44 and and CCONJ crln-7751 60 45 print print NOUN crln-7751 60 46 sign­up sign­up NOUN crln-7751 60 47 forms form NOUN crln-7751 60 48 for for ADP crln-7751 60 49 the the DET crln-7751 60 50 e­newsletter e­newsletter NUM crln-7751 60 51 ; ; PUNCT crln-7751 60 52 3 3 X crln-7751 60 53 . . X crln-7751 60 54 analyzing analyze VERB crln-7751 60 55 opens open NOUN crln-7751 60 56 and and CCONJ crln-7751 60 57 click­throughs click­through NOUN crln-7751 60 58 for for SCONJ crln-7751 60 59 the the DET crln-7751 60 60 e­newsletter e­newsletter NOUN crln-7751 60 61 to to PART crln-7751 60 62 determine determine VERB crln-7751 60 63 information information NOUN crln-7751 60 64 of of ADP crln-7751 60 65 use use NOUN crln-7751 60 66 and and CCONJ crln-7751 60 67 interest interest NOUN crln-7751 60 68 ; ; PUNCT crln-7751 60 69 4 4 X crln-7751 60 70 . . NUM crln-7751 60 71 regularly regularly ADV crln-7751 60 72 surveying survey VERB crln-7751 60 73 users user NOUN crln-7751 60 74 through through ADP crln-7751 60 75 easy easy ADJ crln-7751 60 76 and and CCONJ crln-7751 60 77 interactive interactive ADJ crln-7751 60 78 questionnaires questionnaire NOUN crln-7751 60 79 at at ADP crln-7751 60 80 different different ADJ crln-7751 60 81 library library NOUN crln-7751 60 82 access access NOUN crln-7751 60 83 points point NOUN crln-7751 60 84 ; ; PUNCT crln-7751 60 85 5 5 X crln-7751 60 86 . . X crln-7751 60 87 analyzing analyze VERB crln-7751 60 88 web web NOUN crln-7751 60 89 site site NOUN crln-7751 60 90 traffic traffic NOUN crln-7751 60 91 to to PART crln-7751 60 92 specifi specifi VERB crln-7751 60 93 c c NOUN crln-7751 60 94 pages page NOUN crln-7751 60 95 or or CCONJ crln-7751 60 96 domain domain NOUN crln-7751 60 97 names name NOUN crln-7751 60 98 created create VERB crln-7751 60 99 for for ADP crln-7751 60 100 targeted target VERB crln-7751 60 101 marketing marketing NOUN crln-7751 60 102 and and CCONJ crln-7751 60 103 outreach outreach NOUN crln-7751 60 104 activities activity NOUN crln-7751 60 105 and and CCONJ crln-7751 60 106 pro­ pro­ NOUN crln-7751 60 107 moted mote VERB crln-7751 60 108 through through ADP crln-7751 60 109 marketing marketing NOUN crln-7751 60 110 materials material NOUN crln-7751 60 111 and and CCONJ crln-7751 60 112 promotional promotional ADJ crln-7751 60 113 items item NOUN crln-7751 60 114 ; ; PUNCT crln-7751 60 115 6 6 NUM crln-7751 60 116 . . NOUN crln-7751 60 117 including include VERB crln-7751 60 118 special special ADJ crln-7751 60 119 offers offer NOUN crln-7751 60 120 through through ADP crln-7751 60 121 adver­ adver­ VERB crln-7751 60 122 tisements tisement NOUN crln-7751 60 123 ( ( PUNCT crln-7751 60 124 print print NOUN crln-7751 60 125 and and CCONJ crln-7751 60 126 online online NOUN crln-7751 60 127 ) ) PUNCT crln-7751 60 128 to to PART crln-7751 60 129 determine determine VERB crln-7751 60 130 and and CCONJ crln-7751 60 131 analyze analyze VERB crln-7751 60 132 response response NOUN crln-7751 60 133 rates rate NOUN crln-7751 60 134 related relate VERB crln-7751 60 135 to to AUX crln-7751 60 136 specifi specifi VERB crln-7751 60 137 c c NOUN crln-7751 60 138 advertising advertising NOUN crln-7751 60 139 venues venue NOUN crln-7751 60 140 ; ; PUNCT crln-7751 60 141 and and CCONJ crln-7751 60 142 7 7 X crln-7751 60 143 . . X crln-7751 60 144 determining determine VERB crln-7751 60 145 who who PRON crln-7751 60 146 is be AUX crln-7751 60 147 coming come VERB crln-7751 60 148 to to ADP crln-7751 60 149 the the DET crln-7751 60 150 library library NOUN crln-7751 60 151 and and CCONJ crln-7751 60 152 why why SCONJ crln-7751 60 153 with with ADP crln-7751 60 154 first­time first­time NOUN crln-7751 60 155 visitor visitor NOUN crln-7751 60 156 ques­ ques­ NOUN crln-7751 60 157 tionnaires tionnaire NOUN crln-7751 60 158 that that PRON crln-7751 60 159 can can AUX crln-7751 60 160 be be AUX crln-7751 60 161 turned turn VERB crln-7751 60 162 in in ADP crln-7751 60 163 to to ADP crln-7751 60 164 library library NOUN crln-7751 60 165 staff staff NOUN crln-7751 60 166 for for ADP crln-7751 60 167 assistance assistance NOUN crln-7751 60 168 with with ADP crln-7751 60 169 specific specific ADJ crln-7751 60 170 services service NOUN crln-7751 60 171 or or CCONJ crln-7751 60 172 resources resource NOUN crln-7751 60 173 . . PUNCT crln-7751 61 1 gathering gather VERB crln-7751 61 2 this this DET crln-7751 61 3 type type NOUN crln-7751 61 4 of of ADP crln-7751 61 5 information information NOUN crln-7751 61 6 not not PART crln-7751 61 7 only only ADV crln-7751 61 8 provides provide VERB crln-7751 61 9 an an DET crln-7751 61 10 invaluable invaluable ADJ crln-7751 61 11 method method NOUN crln-7751 61 12 for for ADP crln-7751 61 13 refi refi NOUN crln-7751 61 14 ning ne VERB crln-7751 61 15 outreach outreach NOUN crln-7751 61 16 approaches approach NOUN crln-7751 61 17 , , PUNCT crln-7751 61 18 but but CCONJ crln-7751 61 19 also also ADV crln-7751 61 20 illustrates illustrate VERB crln-7751 61 21 the the DET crln-7751 61 22 value value NOUN crln-7751 61 23 of of ADP crln-7751 61 24 conducting conduct VERB crln-7751 61 25 marketing marketing NOUN crln-7751 61 26 and and CCONJ crln-7751 61 27 outreach outreach ADJ crln-7751 61 28 activities activity NOUN crln-7751 61 29 in in ADP crln-7751 61 30 the the DET crln-7751 61 31 first first ADJ crln-7751 61 32 place place NOUN crln-7751 61 33 . . PUNCT crln-7751 62 1 for for ADP crln-7751 62 2 example example NOUN crln-7751 62 3 , , PUNCT crln-7751 62 4 if if SCONJ crln-7751 62 5 surveys survey NOUN crln-7751 62 6 show show VERB crln-7751 62 7 that that SCONJ crln-7751 62 8 20 20 NUM crln-7751 62 9 percent percent NOUN crln-7751 62 10 of of ADP crln-7751 62 11 fi fi NOUN crln-7751 62 12 rst­time rst­time PROPN crln-7751 62 13 visi­ visi­ PROPN crln-7751 62 14 tors tor NOUN crln-7751 62 15 heard hear VERB crln-7751 62 16 about about ADP crln-7751 62 17 the the DET crln-7751 62 18 library library NOUN crln-7751 62 19 from from ADP crln-7751 62 20 a a DET crln-7751 62 21 welcome welcome ADJ crln-7751 62 22 kit kit NOUN crln-7751 62 23 produced produce VERB crln-7751 62 24 for for ADP crln-7751 62 25 new new ADJ crln-7751 62 26 students student NOUN crln-7751 62 27 , , PUNCT crln-7751 62 28 then then ADV crln-7751 62 29 the the DET crln-7751 62 30 cost cost NOUN crln-7751 62 31 of of ADP crln-7751 62 32 that that DET crln-7751 62 33 material material NOUN crln-7751 62 34 can can AUX crln-7751 62 35 be be AUX crln-7751 62 36 justifi justifi PROPN crln-7751 62 37 ed ed PROPN crln-7751 62 38 . . PUNCT crln-7751 63 1 furthermore furthermore ADV crln-7751 63 2 , , PUNCT crln-7751 63 3 if if SCONJ crln-7751 63 4 surveys survey NOUN crln-7751 63 5 show show VERB crln-7751 63 6 that that SCONJ crln-7751 63 7 most most ADJ crln-7751 63 8 fi fi NOUN crln-7751 63 9 rst­time rst­time PROPN crln-7751 63 10 visitors visitor NOUN crln-7751 63 11 returned return VERB crln-7751 63 12 because because SCONJ crln-7751 63 13 they they PRON crln-7751 63 14 subscribed subscribe VERB crln-7751 63 15 to to ADP crln-7751 63 16 the the DET crln-7751 63 17 e­ e­ PROPN crln-7751 63 18 newsletter newsletter NOUN crln-7751 63 19 and and CCONJ crln-7751 63 20 read read VERB crln-7751 63 21 about about ADP crln-7751 63 22 upcoming upcoming ADJ crln-7751 63 23 events event NOUN crln-7751 63 24 or or CCONJ crln-7751 63 25 new new ADJ crln-7751 63 26 and and CCONJ crln-7751 63 27 exciting exciting ADJ crln-7751 63 28 additions addition NOUN crln-7751 63 29 to to ADP crln-7751 63 30 the the DET crln-7751 63 31 collection collection NOUN crln-7751 63 32 , , PUNCT crln-7751 63 33 then then ADV crln-7751 63 34 that that DET crln-7751 63 35 activity activity NOUN crln-7751 63 36 can can AUX crln-7751 63 37 prove prove VERB crln-7751 63 38 its its PRON crln-7751 63 39 worth worth NOUN crln-7751 63 40 . . PUNCT crln-7751 64 1 taken take VERB crln-7751 64 2 a a DET crln-7751 64 3 step step NOUN crln-7751 64 4 further far ADV crln-7751 64 5 , , PUNCT crln-7751 64 6 the the DET crln-7751 64 7 library library NOUN crln-7751 64 8 can can AUX crln-7751 64 9 begin begin VERB crln-7751 64 10 to to PART crln-7751 64 11 determine determine VERB crln-7751 64 12 a a DET crln-7751 64 13 return return NOUN crln-7751 64 14 on on ADP crln-7751 64 15 investment investment NOUN crln-7751 64 16 for for ADP crln-7751 64 17 each each PRON crln-7751 64 18 of of ADP crln-7751 64 19 its its PRON crln-7751 64 20 marketing marketing NOUN crln-7751 64 21 and and CCONJ crln-7751 64 22 outreach outreach ADJ crln-7751 64 23 activities activity NOUN crln-7751 64 24 . . PUNCT crln-7751 65 1 the the DET crln-7751 65 2 return return NOUN crln-7751 65 3 on on ADP crln-7751 65 4 investment investment NOUN crln-7751 65 5 can can AUX crln-7751 65 6 be be AUX crln-7751 65 7 in in ADP crln-7751 65 8 the the DET crln-7751 65 9 form form NOUN crln-7751 65 10 of of ADP crln-7751 65 11 new new ADJ crln-7751 65 12 users user NOUN crln-7751 65 13 , , PUNCT crln-7751 65 14 increased increase VERB crln-7751 65 15 usage usage NOUN crln-7751 65 16 of of ADP crln-7751 65 17 library library NOUN crln-7751 65 18 materi­ materi­ PROPN crln-7751 65 19 als al NOUN crln-7751 65 20 , , PUNCT crln-7751 65 21 increased increase VERB crln-7751 65 22 return return NOUN crln-7751 65 23 visits visit NOUN crln-7751 65 24 to to ADP crln-7751 65 25 the the DET crln-7751 65 26 library library NOUN crln-7751 65 27 , , PUNCT crln-7751 65 28 or or CCONJ crln-7751 65 29 any any DET crln-7751 65 30 other other ADJ crln-7751 65 31 measure measure NOUN crln-7751 65 32 to to PART crln-7751 65 33 determine determine VERB crln-7751 65 34 if if SCONJ crln-7751 65 35 outreach outreach ADJ crln-7751 65 36 efforts effort NOUN crln-7751 65 37 are be AUX crln-7751 65 38 indeed indeed ADV crln-7751 65 39 serving serve VERB crln-7751 65 40 the the DET crln-7751 65 41 goals goal NOUN crln-7751 65 42 and and CCONJ crln-7751 65 43 objec­ objec­ ADJ crln-7751 65 44 tives tive NOUN crln-7751 65 45 of of ADP crln-7751 65 46 the the DET crln-7751 65 47 plan plan NOUN crln-7751 65 48 . . PUNCT crln-7751 66 1 for for ADP crln-7751 66 2 goals goal NOUN crln-7751 66 3 and and CCONJ crln-7751 66 4 objectives objective NOUN crln-7751 66 5 to to PART crln-7751 66 6 be be AUX crln-7751 66 7 effective effective ADJ crln-7751 66 8 , , PUNCT crln-7751 66 9 they they PRON crln-7751 66 10 must must AUX crln-7751 66 11 be be AUX crln-7751 66 12 measurable measurable ADJ crln-7751 66 13 ; ; PUNCT crln-7751 66 14 and and CCONJ crln-7751 66 15 any any DET crln-7751 66 16 plan plan NOUN crln-7751 66 17 that that PRON crln-7751 66 18 does do AUX crln-7751 66 19 not not PART crln-7751 66 20 outline outline VERB crln-7751 66 21 how how SCONJ crln-7751 66 22 activities activity NOUN crln-7751 66 23 will will AUX crln-7751 66 24 be be AUX crln-7751 66 25 measured measure VERB crln-7751 66 26 will will AUX crln-7751 66 27 struggle struggle VERB crln-7751 66 28 to to PART crln-7751 66 29 gather gather VERB crln-7751 66 30 that that DET crln-7751 66 31 data datum NOUN crln-7751 66 32 later later ADV crln-7751 66 33 . . PUNCT crln-7751 67 1 february february PROPN crln-7751 67 2 2007 2007 NUM crln-7751 67 3 95 95 NUM crln-7751 67 4 c&rl c&rl PROPN crln-7751 67 5 news news NOUN