id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
crln-19804	Olivier, Evelyn Riché	Public relations winners celebrate collections, catalogs, services, and more	1992-10-01	4	.pdf	application/pdf	2060	77	55	Consider trying a few of these public rela­ tions activities from past John Cotton Dana contest participants: • sponsor a cultural or ethnic festival that features library materials, staff, and ser­ vices; • revamp and revitalize your library ori­ entation program with a new jazzy video introduction; • host an information literacy program; • feature special library collections with an authors conference or seminar; • raise funds for the library with a ce­ lebrity roast or other special event; • celebrate National Library Week ev­ ery year and be creative; • prom ote without fail a new library building, remodeling project, dedication, or anniversary; • introduce with great fanfare library au­ tomation projects, new services, and collec­ tions; • prepare eye-catching exhibits display­ ing library materials or hot topics of interest; • give your library publications a posi­ tive new graphic identity; For best PR results involve your users and Friends, have a sense of humor, do something fun, and always say thank you! 5 7 0 / C&RL Other measurable objectives were also proposed and included plans to increase the use of the library, to increase the number of bibliographic instruction lectures, and to increase the circulation of library materials.	cache/crln-19804.pdf	txt/crln-19804.txt