id author title date pages extension mime words sentence flesch summary cache txt crln-16898 Wengler, Susan Branding matters: Reimagine your library services 2018-02-27 4 .pdf application/pdf 2137 109 64 Start with the name Hunter and Riehman-Murphy argued that sim- ply changing the name of their existing drop- in sessions to Research Parties had triggered a positive response. The theory seemed worth testing, so with permission from Hunter and Riehman-Murphy, we rebranded QCC’s Spring 2017 sessions as our very own series of Research Parties. cache/crln-16898.pdf txt/crln-16898.txt