id	author	title	date	pages	extension	mime	words	sentences	flesch	summary	cache	txt
work_xuhc2rtekzcknbwcjbro6xyloi	AG Parthan	HP6 RELATIONSHIP OF DIRECT-TO-CONSUMER ADVERTISING SPENDING AND DRUG PRICING FOR THE TOP TWENTY DRUGS FROM 1997 TO 2000: AN EXPLORATORY STUDY	2002	1	.pdf	application/pdf	778	60	58	HP6 RELATIONSHIP OF DIRECT-TO-CONSUMER ADVERTISING SPENDING AND DRUG PRICING FOR THE TOP TWENTY DRUGS FROM 1997 TO 2000: AN EXPLORATORY STUDY asking for drug information and medications, but their ADVERTISING SPENDING AND DRUG PRICING direct-to-consumer (DTC) advertising spending on drug advertising spending would be added to drug prices (b) OBJECTIVE: Explore the relationship of DTC advertising spending and drug pricing for the top twenty drugs of their DTC advertising spending (source: Competitive (a) the total DTC advertising spending and per unit price of the drug; (b) the percent changes in the DTC advertising spending and drug price. advertising spending and drug price for a year was with an increase in the DTC advertising spending. percent change in drug price increased. CONCLUSION: Results indicate a very weak relationship between DTC advertising spending and drug prices. factors associated with consumers' seeking various information sources about medications sought in response to result of direct to consumer advertising.	./cache/work_xuhc2rtekzcknbwcjbro6xyloi.pdf	./txt/work_xuhc2rtekzcknbwcjbro6xyloi.txt