id	author	title	date	pages	extension	mime	words	sentences	flesch	summary	cache	txt
work_sveky7445vfatkdfpzvurqbhza	WM Zachry	HP5 THE RELATIONSHIP OF DIRECT-TO-CONSUMER ADVERTISING AND CLINICIAN BEHAVIORAL INTENTIONS	2002	2	.pdf	application/pdf	1566	118	50	HP5 THE RELATIONSHIP OF DIRECT-TO-CONSUMER ADVERTISING AND CLINICIAN BEHAVIORAL INTENTIONS RESULTS: The data set included 959 acute care hospitals, representing inpatient pharmacy cost information on a valid and reliable quality appraisal instrument applicable to economic evaluations in the pediatric population. exposure of a patient to direct-to-consumer advertising (DTCA), and the likelihood of clinician behavioral intentions to provide information and medications. ADVERTISING SPENDING AND DRUG PRICING direct-to-consumer (DTC) advertising spending on drug OBJECTIVE: Explore the relationship of DTC advertising spending and drug pricing for the top twenty drugs (a) the total DTC advertising spending and per unit price of the drug; (b) the percent changes in the DTC advertising spending and drug price. advertising spending and drug price for a year was CONCLUSION: Results indicate a very weak relationship between DTC advertising spending and drug prices. factors associated with consumers' seeking various information sources about medications sought in response to result of direct to consumer advertising.	./cache/work_sveky7445vfatkdfpzvurqbhza.pdf	./txt/work_sveky7445vfatkdfpzvurqbhza.txt