# ent

id: 7309
type: WORK_OF_ART
entity:
  The Typographical Make-up of Business Letters 14: Getting a Uniform Policy and Quality in Letters 15:


id: 7309
type: WORK_OF_ART
entity:
  "The Aristocrat of Smoking Tobacco" I have produced an article that is in fact the best tobacco money can buy.


id: 21675
type: WORK_OF_ART
entity:
  Biography, Voyages, Travels, Philosophy, Mathematics, Periodical Papers, Letters, Essays, Arts, Sciences, Novels and Adventures


id: 21675
type: WORK_OF_ART
entity:
  "THE ROSY GOD, ever attentive to the wants and wishes of his votaries here below, has for their use deposited in the hands of the subscriber


# bib

id: 29562
title: The Clock that Had no Hands And Nineteen Other Essays About Advertising
author: Kaufman, Herbert
txt: ./txt/29562.txt
cache: ./cache/29562.txt
extension: .txt
mime: text/plain
summary:
  Newspaper advertising is to business, what hands are to a clock. Newspaper advertising is the cheapest channel of communication ever Advertising creates _a good will_ equal to the cost of the publicity. Advertising renders the _business_ stronger than the _man_--independent A business which is _not_ advertised _must_ rely upon the _personality_ The public _does not want to know the man_ who owns the store--it isn''t advertisement in a newspaper with the most readers and the most much so to put its advertising into newspapers which are distributed time it took to fill an establishment which advertised _twice_ as long Always remember that the advertising sections of newspapers are no People read his advertising to discover what your buyers have just The advertiser who displays lack of judgment in selecting the newspapers Buying advertising circulation is very much like ordering a steak--if _advertisement_ gets, but from circulation _that gets people to buy_.


id: 29953
title: Commercialism and Journalism
author: Holt, Hamilton
txt: ./txt/29953.txt
cache: ./cache/29953.txt
extension: .txt
mime: text/plain
summary:
  In olden times the dailies carried only a very little advertising--a owner of one of the leading evening papers in New York told me that 90 that in the good time coming, advertising will be relegated to the the advertisers pay good money to put it before the people--it is not Thus you see advertising has made possible the great complex papers and advertising still further increased, rival papers competed for it and Advertising is also responsible for the fact that our papers are no press agents in the city of New York,--that is, men and women employed the New York papers the other day read that a prominent Socialist, who good sum of money, hired a press agent, and bought advertising space in many papers still publish the advertisement of Mrs. Laudanum''s soothing a New York evening paper which was so much interested in the publication like the daily paper.


id: 27533
title: The Struggles of Brown, Jones, and Robinson By One of the Firm
author: Trollope, Anthony
txt: ./txt/27533.txt
cache: ./cache/27533.txt
extension: .txt
mime: text/plain
summary:
  When Mr. Brown said, "Let''s be partners to the end; it won''t be for business together," said Robinson; "Mr. Brown keeping, of course, a In person Mr. Robinson was a genteel young man, though it cannot be said of him "And Brown, Jones, and Robinson shall carry their heads high among pressed Robinson''s hand and said,--"You shall have her, George. "Mr. Brown," said Robinson on that occasion;--and it may be doubted these words were afterwards told to George Robinson, he forgave Mr. Brown a great deal. At the time of Mrs. McCockerell''s death Robinson and Maryanne Brown "As a man of capital, I must object," he had said to Mr. Robinson, only a week before the house was opened. "Every man''s house is his castle, you know," said Mr. Brown. "If you mean Miss Brown," said Robinson, in a tone of voice that was "Maryanne," said Robinson, "why is that man here?" and he pointed to


id: 22351
title: Publisher''s Advertising (1872)
author: nan
txt: ./txt/22351.txt
cache: ./cache/22351.txt
extension: .txt
mime: text/plain
summary:
  good story, with faithful descriptions of nature, with true pictures of 8vo, Paper, 75 cents; Library Edition, 12mo, Cloth, This volume brings the life of Jefferson in a brief space within the The author of this charming book has had access to the best possible No attempt is made in this volume to present its subject as a public man of the man and his daily life amidst his family. The author has done her work with a loving hand, and has made a most The book is a very good picture of the social life not only of himself By the Author of "Tom Brown''s School Days." New Edition. _Both books, in One Volume, 8vo, Cloth, $1 50._ other kinds of light, will find this book of Mr. Abbott both interesting _JOHN HALIFAX, GENTLEMAN._ 8vo, Paper, 75 cents; Library Edition, by last name, usually but not always with "Miss" or "Mrs." if female._


id: 21675
author: Brooks, Henry M. (Henry Mason)
txt: ./txt/21675.txt
cache: ./cache/21675.txt
extension: .txt
mime: text/plain
summary:
  GLEANINGS CHIEFLY FROM OLD NEWSPAPERS OF BOSTON AND SALEM, MASSACHUSETTS met with according to the "Boston Gazette" of August 13, that year, was In 1760 the town clerk of Boston issued a notice to the public in the young ladies of Boston had an opportunity to learn to paint on "gauze In the "Boston Gazette," this same year, August 10, Samuel Smith objected Quaint advertisement of a paper-maker in the "Boston Gazette," Nov. 23, In the "Boston Gazette," Dec. 19, 1768, appears the following curious In _King-Street_, just below the Town-House in _Boston_, and Town-House, _Boston_, at the very lowest Prices, _Viz._ One large double House at New-Boston, near the Sign of that at his Shop opposite the Town-House, in Salem, Gentlemen Informs the Ladies and Gentlemen of Salem that he has taken a Advertisements of John Remond, for many years well known in Salem as a

title:
  The Olden Time Series, Vol. 4: Quaint and Curious Advertisements Gleanings Chiefly from Old Newspapers of Boston and Salem, Massachusetts


id: 7309
title: Business Correspondence, Vol. 1: How to Write a Business Letter
author: Anonymous
txt: ./txt/7309.txt
cache: ./cache/7309.txt
extension: .txt
mime: text/plain
summary:
  selling appeal to different prospects and get orders by letter-the_ MOST IMPORTANT TOOL _in modern business--good letter writing is makes a dozen calls a day is doing good work; letters can present a sales letter as a reason for interesting the reader in his goods. he writes good letters only when he gets mad--which is his way of Another mail-order house sending out form letters under one-cent attention in the opening paragraph of a sales letter, he is certain Here is an illustration taken from a letter sent out by a mail-order written letter works up to a climax and the order should be secured This letter was sent to lady customers by a mail-order house: and the letter before it is read, it is good business to make both average business man, although the letter may come from an entirely correspondent knows that the reader of the letter is interested and


id: 33314
title: H. R.
author: Lefevre, Edwin
txt: ./txt/33314.txt
cache: ./cache/33314.txt
extension: .txt
mime: text/plain
summary:
  "Mr. Goodchild," said Coster, so deferentially that Hendrik looked at "Mr. Goodchild," said Hendrik Rutgers, approaching the president, "won''t Hendrik Rutgers turned like a flash to the cashier and said, sharply: The sandwich-man looked meekly into Rutgers''s pugnacious The sandwich-man looked at him uneasily; then, without answering, walked "No, you don''t!" said Rutgers so menacingly that the sandwich-man "Listen, you!" said Hendrik to the sandwich-men. "You said first-class men?" politely inquired a young man, "Miss Goodchild!" he said to the man, instead of asking for her. "Mr. Goodchild," said the _Globe_ man, "look pleasant!" when a New York girl likes to feel that the man who wishes to marry her same time were three young men who never before had accepted Mrs. Goodchild''s invitations to marry Grace. "My dear!" said Mrs. Goodchild, looking helplessly at Grace. "You may be a wonderful man," said Grace to H.


id: 37655
title: Bye-a Baby Bunting, and Other Rhymes
author: Anonymous
txt: ./txt/37655.txt
cache: ./cache/37655.txt
extension: .txt
mime: text/plain
summary:
  Bye-a Baby White, Fast Black, and all the New Colors, HAND AND MACHINE SEWING. Garments sewed with our FAST BLACK MILWARD''S HELIX NEEDLES, EACH NEEDLE PERFECT. Bye a baby bunting, To wrap up baby bunting in. To play with baby and O. Is to handle a needle with O. To look at the queen. I saw the queen Sewing with O. Baby''s face, as bright can be, As she plays with O. Betty Pringle had a little pig, Not very little and not very big; So Billy Pringle he lay down and cried, And Betty Pringle she lay down and died; Billy Pringle he, Betty Pringle she, I''ll buy a spool of cotton, [Illustration] [Illustration] [Illustration] [Illustration] [Illustration] [Illustration] [Illustration] [Illustration] [Illustration] That her kittens are playing with O. USE CLARK''S O. SPOOL COTTON. SPOOL COTTON. [Illustration: GEORGE A. CLARK, CLARK, [Illustration: Book Cover (Back)] [Illustration: Book Cover (Back)]


id: 51297
title: The Pilot and the Bushman
author: Jacobs, Sylvia
txt: ./txt/51297.txt
cache: ./cache/51297.txt
extension: .txt
mime: text/plain
summary:
  The Ambassador from Outer Space sprang to his feet, taking Jerry''s says she''s saving her cash till Matter Repositors get on the Earth "So you people are keeping Matter Repositors away from us, like a mama importation of Matter Repositors would cause much more trouble on Earth "Earth," Jerry said. people who came to Earth could have all the money they wanted to spend? Oh, I know Earth men want to visit the Federated to reporters that the Ambassador had no Matter Repositor in his The primitive aspects of Earth, Jerry predicted, would exert a powerful After Jerry''s tourist promotion had been running two years, the U.S. Post Office broke down and printed an issue of three-cent stamps that Earth isn''t as primitive as the Tourist Bureau advertising makes "It''s news to me," Jerry admitted, "but it sounds like a good drawing "So you admit that Earth is advanced in _something_!" Jerry said


