id	author	title	date	pages	extension	mime	words	sentences	flesch	summary	cache	txt
work_nkf3f7pukfbb3l6hc3tvrh6gqe	Lars Thøger CHRISTENSEN	The polyphony of values and the value of polyphony	2015.0	20	.pdf	application/pdf	6919	495	46	While many disciplines, professions and practices emphasize the value of consistency as a source of organizational accountability, transparency and trust, especially the field of corporate communication has built its identity around the promise pluralistic and polyphonic, involving multiple dialogical practices that occur simultaneously and sequentially." And while polyphony may be repressed by specifications and other types of follow-up communication, the inability of senders to maintain a consistent presence is particularly noticeable when major corporations talk however, such communication is necessary for organizations (and other social actors) to explore new ideas and practices and, thus, inspire change. Discontent often resurfaces and hypocrisy may not be stable in a critical environment where many audiences insist on keeping an organization to its words (Brunsson, 2003; Christensen et al., 2013; Haack et al., 2012). Talk that does not reflect current organizational practices is therefore preferable to situations where organizations refrain from articulating ideals out of a fear of being held to their words.	./cache/work_nkf3f7pukfbb3l6hc3tvrh6gqe.pdf	./txt/work_nkf3f7pukfbb3l6hc3tvrh6gqe.txt