id	author	title	date	pages	extension	mime	words	sentences	flesch	summary	cache	txt
work_lukmvk2otzgerjaohd3ifung4i	Thomas Cooper	Better Mousetrap? Of Emerson, Ethics, and Postmillennium Persuasion	2001.0	18	.pdf	application/pdf	6893	489	60	Emersonian perspective, professional persuasion is unnecessary to promote quality products, services, or ideas. a better-mousetrap claim means that professional persuaders should consider what their publics consider to be better before promoting their goods about those products, services, or ideas that are better from the perspective of the organization's publics. McNeil Consumer Healthcare defined Benecol as a "new line of cholesterol lowering functional foods" (as cited in Hendrix, 2000, p. critical by Benecol promoters: consumers; nutritional scholars and advocates; media; regulatory agencies; "key McNeil players from the Regulatory, Professional Marketing, Medical, and Communications public relations, Nestlé Corporation's marketing of infant formula products in Third World countries is documented as "a case of failed corporate However, Nestlé's promotional strategies implying that formula is better than natural breast milk have been a source of However, ThirdWorld consumers are not likely to purchase Nestlé products based on information delivered via the World Wide Web. In addition, Nestlé's promotional	./cache/work_lukmvk2otzgerjaohd3ifung4i.pdf	./txt/work_lukmvk2otzgerjaohd3ifung4i.txt