id	author	title	date	pages	extension	mime	words	sentences	flesch	summary	cache	txt
work_2yhsmx2auvarpbzya3jzbodw34	Antonio A Casilli	How to Talk about Media You Haven't Understood	2014.0	5	.pdf	application/pdf	1225	100	60	Casilli (2014) "How to Talk about Media You Haven't Understood". In his essay How to Talk About Books You Haven't Read, French literary critic Pierre McLuhan's Understanding Media is no exception. (new) media studies, the 1964 classic was on every list of compulsory readings. social networks via opinion leaders, brokers, and mediators, McLuhan didn't seem to maybe the last one) qualifies as an early pioneer of 'social' and 'new' media studies. In a way it was like McLuhan's work left the role of social ties as structuring forces of germane books I engaged with while postponing reading Understanding Media: McLuhan by Lazarsfeld with whom, one year before, he had co-written Friendship as figure out how 'mass' media worked, in the 2000s Merton and Lazarsfeld's approach how 'social' media function. say to our understanding of contemporary media. Bayard, P (2007) How to talk about books you haven't read. K. Merton (1954) Friendship as a Social Process: A 	./cache/work_2yhsmx2auvarpbzya3jzbodw34.pdf	./txt/work_2yhsmx2auvarpbzya3jzbodw34.txt