id	author	title	date	pages	extension	mime	words	sentences	flesch	summary	cache	txt
work_ygfvq3cmend63kcbyhozgu25ou	Lars Ohnemus	B2B branding: A financial burden for shareholders?	2009	3	.pdf	application/pdf	1186	69	44	B2B branding: A financial burden for shareholders? B2B branding: A financial burden for shareholders? In the business-to-business (B2B) arena, does branding create sustainable economic value for companies and their shareholders? branding and the financial performance of companies in the B2B segment. Abstract Is branding an effective tool for generating shareholder wealth for phases, depending on the strategic branding position of the company. Used strategically, business-to-business (B2B) companies with a balanced corporate brand strategy very few of the companies analyzed possessed an optimal balance between branding prompted not only by global manufacturing, enhanced knowledge, and design sharing possibilities, but is also due to the fact that companies For European companies in particular, branding branding and financial performance in a B2B context, and to address the fundamental research Furthermore, is there truly any difference in branding strategies between industries, or are we dealing Conceptually, the difference in marketing orientations between companies producing consumer	./cache/work_ygfvq3cmend63kcbyhozgu25ou.pdf	./txt/work_ygfvq3cmend63kcbyhozgu25ou.txt