id	author	title	date	pages	extension	mime	words	sentences	flesch	summary	cache	txt
work_nlz2yzajrbd5xpcon7bbu5l5yi	Fabian Bergès	ARE CONSUMERS MORE LOYAL TO NATIONAL BRANDS THAN TO PRIVATE LABELS?	2012	27	.pdf	application/pdf	6807	803	74	We show that consumer demand for "metoo" private labels is as elastic as for national brands. Keywords: National Brands, Private Labels, Demand Elasticity, Competition. the manufacturers of NBs. The introduction of high quality private label products constitutes a 3.A Demand price elasticity: a measure of consumers' attachment to brands of demand price elasticities to measure consumer loyalty to products. duopoly the demand price elasticity of the high quality shorter, in absolute value, than that of The high-quality private labels (HPL): these are the retailers' own products sold under Distinguishing the different retailers and products, we calculate the price elasticities the product considered, its distribution between the different brands, and retail prices. where ijpε is the direct price elasticity of product p sold under brand i at retailer j. of Private Label Brands across Product Categories, Journal of Retailing, 76 (2), 175 – 191.	./cache/work_nlz2yzajrbd5xpcon7bbu5l5yi.pdf	./txt/work_nlz2yzajrbd5xpcon7bbu5l5yi.txt