id	author	title	date	pages	extension	mime	words	sentences	flesch	summary	cache	txt
work_gq5qqpsypfa43b7uyfexfngij4	Sicco van Gelder	The new imperatives for global branding: Strategy, creativity and leadership	2005	10	.pdf	application/pdf	5050	344	62	branding: Strategy, creativity This paper argues that the combination of strategy, creativity and leadership is going to be the key to the success of global brands in the coming decade. global brands in the coming decade. create value if the brand that is devised entire strategy process from the formulation of a vision for the brand right Strategy, creativity and leadership Strategy, creativity and leadership Strategy, creativity and leadership business strategy to branding is that it brands' products and services, and strategy comes in: to translate the brand places, brand development partnerships, marketing partnerships and between strategy, creativity and leadership, and to apply branding as the combine strategy, creativity and leadership differ significantly. due to a differing brand strategy, as due to a differing brand strategy, as force management to be highly creative when devising global or international strategies. the brand difficult to manage globally. strategy, creativity and leadership right,	./cache/work_gq5qqpsypfa43b7uyfexfngij4.pdf	./txt/work_gq5qqpsypfa43b7uyfexfngij4.txt